id	sid	tid	token	lemma	pos
cana-5601	1	1	communications	communication	NOUN
cana-5601	1	2	on	on	ADP
cana-5601	1	3	applied	apply	VERB
cana-5601	1	4	nonlinear	nonlinear	ADJ
cana-5601	1	5	analysis	analysis	NOUN
cana-5601	1	6	issn	issn	NOUN
cana-5601	1	7	:	:	PUNCT
cana-5601	1	8	1074	1074	NUM
cana-5601	1	9	-	-	PUNCT
cana-5601	1	10	133x	133x	NUM
cana-5601	1	11	vol	vol	NOUN
cana-5601	1	12	32	32	NUM
cana-5601	1	13	no	no	NOUN
cana-5601	1	14	.	.	PUNCT
cana-5601	2	1	icmasd	icmasd	NOUN
cana-5601	2	2	(	(	PUNCT
cana-5601	2	3	2025	2025	NUM
cana-5601	2	4	)	)	PUNCT
cana-5601	2	5	2037	2037	NUM
cana-5601	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	2	7	impact	impact	NOUN
cana-5601	2	8	of	of	ADP
cana-5601	2	9	digital	digital	ADJ
cana-5601	2	10	marketing	marketing	NOUN
cana-5601	2	11	on	on	ADP
cana-5601	2	12	brand	brand	NOUN
cana-5601	2	13	building	building	NOUN
cana-5601	2	14	with	with	ADP
cana-5601	2	15	reference	reference	NOUN
cana-5601	2	16	to	to	PART
cana-5601	2	17	rayat	rayat	VERB
cana-5601	2	18	bahra	bahra	PROPN
cana-5601	2	19	university	university	PROPN
cana-5601	2	20	1ankush	1ankush	NUM
cana-5601	2	21	sharma	sharma	NOUN
cana-5601	2	22	,	,	PUNCT
cana-5601	2	23	2ms	2ms	NOUN
cana-5601	2	24	.	.	PUNCT
cana-5601	3	1	kavita	kavita	PROPN
cana-5601	3	2	aggrawal	aggrawal	PROPN
cana-5601	3	3	1research	1research	NUM
cana-5601	3	4	scholar	scholar	NOUN
cana-5601	3	5	:	:	PUNCT
cana-5601	3	6	rayat	rayat	PROPN
cana-5601	3	7	bahra	bahra	PROPN
cana-5601	3	8	university	university	PROPN
cana-5601	3	9	2head	2head	NUM
cana-5601	3	10	of	of	ADP
cana-5601	3	11	the	the	DET
cana-5601	3	12	deptt	deptt	NOUN
cana-5601	3	13	.	.	PUNCT
cana-5601	4	1	university	university	NOUN
cana-5601	4	2	school	school	NOUN
cana-5601	4	3	of	of	ADP
cana-5601	4	4	commerce	commerce	PROPN
cana-5601	4	5	rayat	rayat	PROPN
cana-5601	4	6	bahra	bahra	PROPN
cana-5601	4	7	university	university	PROPN
cana-5601	4	8	,	,	PUNCT
cana-5601	4	9	kharar	kharar	NOUN
cana-5601	4	10	article	article	NOUN
cana-5601	4	11	history	history	NOUN
cana-5601	4	12	:	:	PUNCT
cana-5601	4	13	received	receive	VERB
cana-5601	4	14	:	:	PUNCT
cana-5601	4	15	12	12	NUM
cana-5601	4	16	-	-	SYM
cana-5601	4	17	12	12	NUM
cana-5601	4	18	-	-	PUNCT
cana-5601	4	19	2024	2024	NUM
cana-5601	4	20	revised	revise	VERB
cana-5601	4	21	:	:	PUNCT
cana-5601	4	22	25	25	NUM
cana-5601	4	23	-	-	PUNCT
cana-5601	4	24	01	01	NUM
cana-5601	4	25	-	-	PUNCT
cana-5601	4	26	2025	2025	NUM
cana-5601	4	27	accepted	accept	VERB
cana-5601	4	28	:	:	PUNCT
cana-5601	4	29	05	05	NUM
cana-5601	4	30	-	-	PUNCT
cana-5601	4	31	02	02	NUM
cana-5601	4	32	-	-	PUNCT
cana-5601	4	33	2025	2025	NUM
cana-5601	4	34	abstract	abstract	NOUN
cana-5601	4	35	:	:	PUNCT
cana-5601	4	36	in	in	ADP
cana-5601	4	37	present	present	ADJ
cana-5601	4	38	contemporary	contemporary	ADJ
cana-5601	4	39	world	world	NOUN
cana-5601	4	40	,	,	PUNCT
cana-5601	4	41	there	there	PRON
cana-5601	4	42	has	have	AUX
cana-5601	4	43	been	be	AUX
cana-5601	4	44	a	a	DET
cana-5601	4	45	revolutionary	revolutionary	ADJ
cana-5601	4	46	change	change	NOUN
cana-5601	4	47	in	in	ADP
cana-5601	4	48	the	the	DET
cana-5601	4	49	domain	domain	NOUN
cana-5601	4	50	of	of	ADP
cana-5601	4	51	direct	direct	ADJ
cana-5601	4	52	marketing	marketing	NOUN
cana-5601	4	53	.	.	PUNCT
cana-5601	5	1	the	the	DET
cana-5601	5	2	emergence	emergence	NOUN
cana-5601	5	3	of	of	ADP
cana-5601	5	4	digital	digital	ADJ
cana-5601	5	5	marketing	marketing	NOUN
cana-5601	5	6	(	(	PUNCT
cana-5601	5	7	which	which	PRON
cana-5601	5	8	has	have	AUX
cana-5601	5	9	originated	originate	VERB
cana-5601	5	10	from	from	ADP
cana-5601	5	11	direct	direct	ADJ
cana-5601	5	12	marketing	marketing	NOUN
cana-5601	5	13	)	)	PUNCT
cana-5601	5	14	has	have	AUX
cana-5601	5	15	expanded	expand	VERB
cana-5601	5	16	by	by	ADP
cana-5601	5	17	leaps	leap	NOUN
cana-5601	5	18	and	and	CCONJ
cana-5601	5	19	bounds	bound	NOUN
cana-5601	5	20	.	.	PUNCT
cana-5601	6	1	the	the	DET
cana-5601	6	2	scope	scope	NOUN
cana-5601	6	3	and	and	CCONJ
cana-5601	6	4	scale	scale	NOUN
cana-5601	6	5	of	of	ADP
cana-5601	6	6	multiple	multiple	ADJ
cana-5601	6	7	digital	digital	ADJ
cana-5601	6	8	marketing	marketing	NOUN
cana-5601	6	9	strategies	strategy	NOUN
cana-5601	6	10	has	have	AUX
cana-5601	6	11	surged	surge	VERB
cana-5601	6	12	bearing	bear	VERB
cana-5601	6	13	a	a	DET
cana-5601	6	14	strong	strong	ADJ
cana-5601	6	15	impact	impact	NOUN
cana-5601	6	16	on	on	ADP
cana-5601	6	17	all	all	DET
cana-5601	6	18	the	the	DET
cana-5601	6	19	customers	customer	NOUN
cana-5601	6	20	in	in	ADP
cana-5601	6	21	various	various	ADJ
cana-5601	6	22	sectors	sector	NOUN
cana-5601	6	23	.	.	PUNCT
cana-5601	7	1	the	the	DET
cana-5601	7	2	research	research	NOUN
cana-5601	7	3	paper	paper	NOUN
cana-5601	7	4	,	,	PUNCT
cana-5601	7	5	here	here	ADV
cana-5601	7	6	,	,	PUNCT
cana-5601	7	7	highlights	highlight	VERB
cana-5601	7	8	the	the	DET
cana-5601	7	9	influence	influence	NOUN
cana-5601	7	10	of	of	ADP
cana-5601	7	11	digital	digital	ADJ
cana-5601	7	12	marketing	marketing	NOUN
cana-5601	7	13	in	in	ADP
cana-5601	7	14	education	education	NOUN
cana-5601	7	15	sector	sector	NOUN
cana-5601	7	16	,	,	PUNCT
cana-5601	7	17	specifically	specifically	ADV
cana-5601	7	18	with	with	ADP
cana-5601	7	19	reference	reference	NOUN
cana-5601	7	20	to	to	ADP
cana-5601	7	21	raayat	raayat	PROPN
cana-5601	7	22	bahara	bahara	PROPN
cana-5601	7	23	university	university	PROPN
cana-5601	7	24	in	in	ADP
cana-5601	7	25	the	the	DET
cana-5601	7	26	state	state	NOUN
cana-5601	7	27	of	of	ADP
cana-5601	7	28	punjab	punjab	PROPN
cana-5601	7	29	.	.	PUNCT
cana-5601	8	1	the	the	DET
cana-5601	8	2	research	research	NOUN
cana-5601	8	3	further	far	ADV
cana-5601	8	4	augments	augment	VERB
cana-5601	8	5	itself	itself	PRON
cana-5601	8	6	towards	towards	ADP
cana-5601	8	7	exploring	explore	VERB
cana-5601	8	8	the	the	DET
cana-5601	8	9	dimension	dimension	NOUN
cana-5601	8	10	of	of	ADP
cana-5601	8	11	brand	brand	NOUN
cana-5601	8	12	building	building	NOUN
cana-5601	8	13	,	,	PUNCT
cana-5601	8	14	considering	consider	VERB
cana-5601	8	15	it	it	PRON
cana-5601	8	16	as	as	ADP
cana-5601	8	17	a	a	DET
cana-5601	8	18	positive	positive	ADJ
cana-5601	8	19	outcome	outcome	NOUN
cana-5601	8	20	of	of	ADP
cana-5601	8	21	digital	digital	ADJ
cana-5601	8	22	marketing	marketing	NOUN
cana-5601	8	23	.	.	PUNCT
cana-5601	9	1	the	the	DET
cana-5601	9	2	research	research	NOUN
cana-5601	9	3	therefore	therefore	ADV
cana-5601	9	4	,	,	PUNCT
cana-5601	9	5	aimed	aim	VERB
cana-5601	9	6	to	to	PART
cana-5601	9	7	study	study	VERB
cana-5601	9	8	the	the	DET
cana-5601	9	9	impact	impact	NOUN
cana-5601	9	10	of	of	ADP
cana-5601	9	11	digital	digital	ADJ
cana-5601	9	12	marketing	marketing	NOUN
cana-5601	9	13	strategies	strategy	NOUN
cana-5601	9	14	in	in	ADP
cana-5601	9	15	context	context	NOUN
cana-5601	9	16	to	to	ADP
cana-5601	9	17	university	university	NOUN
cana-5601	9	18	brand	brand	NOUN
cana-5601	9	19	enhancement	enhancement	NOUN
cana-5601	9	20	amongst	amongst	ADP
cana-5601	9	21	the	the	DET
cana-5601	9	22	students	student	NOUN
cana-5601	9	23	.	.	PUNCT
cana-5601	10	1	the	the	DET
cana-5601	10	2	research	research	NOUN
cana-5601	10	3	methodology	methodology	NOUN
cana-5601	10	4	comprises	comprise	NOUN
cana-5601	10	5	of	of	ADP
cana-5601	10	6	application	application	NOUN
cana-5601	10	7	of	of	ADP
cana-5601	10	8	statistical	statistical	ADJ
cana-5601	10	9	tools	tool	NOUN
cana-5601	10	10	like	like	ADP
cana-5601	10	11	,	,	PUNCT
cana-5601	10	12	t	t	NOUN
cana-5601	10	13	-	-	PUNCT
cana-5601	10	14	test	test	NOUN
cana-5601	10	15	,	,	PUNCT
cana-5601	10	16	chi	chi	PROPN
cana-5601	10	17	square	square	PROPN
cana-5601	10	18	test	test	NOUN
cana-5601	10	19	and	and	CCONJ
cana-5601	10	20	regression	regression	NOUN
cana-5601	10	21	with	with	ADP
cana-5601	10	22	a	a	DET
cana-5601	10	23	sample	sample	NOUN
cana-5601	10	24	of	of	ADP
cana-5601	10	25	300	300	NUM
cana-5601	10	26	students	student	NOUN
cana-5601	10	27	(	(	PUNCT
cana-5601	10	28	higher	high	ADJ
cana-5601	10	29	education	education	NOUN
cana-5601	10	30	)	)	PUNCT
cana-5601	10	31	to	to	PART
cana-5601	10	32	explore	explore	VERB
cana-5601	10	33	the	the	DET
cana-5601	10	34	research	research	NOUN
cana-5601	10	35	objectives	objective	NOUN
cana-5601	10	36	.	.	PUNCT
cana-5601	11	1	the	the	DET
cana-5601	11	2	analysis	analysis	NOUN
cana-5601	11	3	identified	identify	VERB
cana-5601	11	4	the	the	DET
cana-5601	11	5	substantial	substantial	ADJ
cana-5601	11	6	impact	impact	NOUN
cana-5601	11	7	of	of	ADP
cana-5601	11	8	digital	digital	ADJ
cana-5601	11	9	marketing	marketing	NOUN
cana-5601	11	10	techniques	technique	NOUN
cana-5601	11	11	on	on	ADP
cana-5601	11	12	the	the	DET
cana-5601	11	13	students	student	NOUN
cana-5601	11	14	aspiring	aspire	VERB
cana-5601	11	15	for	for	ADP
cana-5601	11	16	university	university	NOUN
cana-5601	11	17	admissions	admission	NOUN
cana-5601	11	18	.	.	PUNCT
cana-5601	12	1	results	result	NOUN
cana-5601	12	2	also	also	ADV
cana-5601	12	3	inferred	infer	VERB
cana-5601	12	4	that	that	SCONJ
cana-5601	12	5	these	these	DET
cana-5601	12	6	techniques	technique	NOUN
cana-5601	12	7	lead	lead	VERB
cana-5601	12	8	to	to	ADP
cana-5601	12	9	the	the	DET
cana-5601	12	10	building	building	NOUN
cana-5601	12	11	of	of	ADP
cana-5601	12	12	strong	strong	ADJ
cana-5601	12	13	perceived	perceive	VERB
cana-5601	12	14	brand	brand	NOUN
cana-5601	12	15	value	value	NOUN
cana-5601	12	16	of	of	ADP
cana-5601	12	17	raayat	raayat	PROPN
cana-5601	12	18	bahara	bahara	PROPN
cana-5601	12	19	university	university	PROPN
cana-5601	12	20	in	in	ADP
cana-5601	12	21	the	the	DET
cana-5601	12	22	student	student	NOUN
cana-5601	12	23	’s	’s	PART
cana-5601	12	24	mindset	mindset	NOUN
cana-5601	12	25	in	in	ADP
cana-5601	12	26	education	education	NOUN
cana-5601	12	27	sector	sector	NOUN
cana-5601	12	28	.	.	PUNCT
cana-5601	13	1	keywords	keyword	NOUN
cana-5601	13	2	:	:	PUNCT
cana-5601	13	3	digital	digital	ADJ
cana-5601	13	4	marketing	marketing	NOUN
cana-5601	13	5	strategies	strategy	NOUN
cana-5601	13	6	,	,	PUNCT
cana-5601	13	7	brand	brand	NOUN
cana-5601	13	8	value	value	NOUN
cana-5601	13	9	,	,	PUNCT
cana-5601	13	10	university	university	NOUN
cana-5601	13	11	/	/	SYM
cana-5601	13	12	higher	high	ADJ
cana-5601	13	13	education	education	NOUN
cana-5601	13	14	students	student	NOUN
cana-5601	13	15	and	and	CCONJ
cana-5601	13	16	rayat	rayat	PROPN
cana-5601	13	17	bahara	bahara	PROPN
cana-5601	13	18	university	university	PROPN
cana-5601	13	19	.	.	PUNCT
cana-5601	14	1	i.	i.	PROPN
cana-5601	14	2	introduction	introduction	NOUN
cana-5601	14	3	:	:	PUNCT
cana-5601	14	4	the	the	DET
cana-5601	14	5	term	term	NOUN
cana-5601	14	6	"	"	PUNCT
cana-5601	14	7	digital	digital	ADJ
cana-5601	14	8	marketing	marketing	NOUN
cana-5601	14	9	"	"	PUNCT
cana-5601	14	10	refers	refer	VERB
cana-5601	14	11	to	to	ADP
cana-5601	14	12	a	a	DET
cana-5601	14	13	wide	wide	ADJ
cana-5601	14	14	range	range	NOUN
cana-5601	14	15	of	of	ADP
cana-5601	14	16	marketing	marketing	NOUN
cana-5601	14	17	strategies	strategy	NOUN
cana-5601	14	18	that	that	PRON
cana-5601	14	19	use	use	VERB
cana-5601	14	20	digital	digital	ADJ
cana-5601	14	21	knowledge	knowledge	NOUN
cana-5601	14	22	to	to	PART
cana-5601	14	23	promote	promote	VERB
cana-5601	14	24	goods	good	NOUN
cana-5601	14	25	and	and	CCONJ
cana-5601	14	26	services	service	NOUN
cana-5601	14	27	,	,	PUNCT
cana-5601	14	28	primarily	primarily	ADV
cana-5601	14	29	online	online	ADV
cana-5601	14	30	but	but	CCONJ
cana-5601	14	31	also	also	ADV
cana-5601	14	32	through	through	ADP
cana-5601	14	33	mobile	mobile	ADJ
cana-5601	14	34	devices	device	NOUN
cana-5601	14	35	,	,	PUNCT
cana-5601	14	36	display	display	NOUN
cana-5601	14	37	ads	ad	NOUN
cana-5601	14	38	,	,	PUNCT
cana-5601	14	39	and	and	CCONJ
cana-5601	14	40	various	various	ADJ
cana-5601	14	41	other	other	ADJ
cana-5601	14	42	digital	digital	ADJ
cana-5601	14	43	media	medium	NOUN
cana-5601	14	44	.	.	PUNCT
cana-5601	15	1	[	[	X
cana-5601	15	2	9	9	NUM
cana-5601	15	3	]	]	X
cana-5601	15	4	the	the	DET
cana-5601	15	5	advertisement	advertisement	NOUN
cana-5601	15	6	of	of	ADP
cana-5601	15	7	goods	good	NOUN
cana-5601	15	8	or	or	CCONJ
cana-5601	15	9	brands	brand	NOUN
cana-5601	15	10	through	through	ADP
cana-5601	15	11	various	various	ADJ
cana-5601	15	12	electronic	electronic	ADJ
cana-5601	15	13	media	medium	NOUN
cana-5601	15	14	platforms	platform	NOUN
cana-5601	15	15	is	be	AUX
cana-5601	15	16	known	know	VERB
cana-5601	15	17	as	as	ADP
cana-5601	15	18	digital	digital	ADJ
cana-5601	15	19	marketing	marketing	NOUN
cana-5601	15	20	.	.	PUNCT
cana-5601	16	1	it	it	PRON
cana-5601	16	2	is	be	AUX
cana-5601	16	3	distinct	distinct	ADJ
cana-5601	16	4	from	from	ADP
cana-5601	16	5	traditionalmarketing	traditionalmarketing	NOUN
cana-5601	16	6	as	as	SCONJ
cana-5601	16	7	it	it	PRON
cana-5601	16	8	uses	use	VERB
cana-5601	16	9	channels	channel	NOUN
cana-5601	16	10	and	and	CCONJ
cana-5601	16	11	techniques	technique	NOUN
cana-5601	16	12	that	that	PRON
cana-5601	16	13	enable	enable	VERB
cana-5601	16	14	a	a	DET
cana-5601	16	15	company	company	NOUN
cana-5601	16	16	to	to	PART
cana-5601	16	17	more	more	ADV
cana-5601	16	18	quickly	quickly	ADV
cana-5601	16	19	and	and	CCONJ
cana-5601	16	20	authentically	authentically	ADV
cana-5601	16	21	assess	assess	VERB
cana-5601	16	22	advertising	advertising	NOUN
cana-5601	16	23	initiatives	initiative	NOUN
cana-5601	16	24	and	and	CCONJ
cana-5601	16	25	determine	determine	VERB
cana-5601	16	26	what	what	PRON
cana-5601	16	27	is	be	AUX
cana-5601	16	28	and	and	CCONJ
cana-5601	16	29	is	be	AUX
cana-5601	16	30	not	not	PART
cana-5601	16	31	working	work	VERB
cana-5601	16	32	.	.	PUNCT
cana-5601	17	1	the	the	DET
cana-5601	17	2	producer	producer	NOUN
cana-5601	17	3	can	can	AUX
cana-5601	17	4	establish	establish	VERB
cana-5601	17	5	a	a	DET
cana-5601	17	6	brand	brand	NOUN
cana-5601	17	7	identity	identity	NOUN
cana-5601	17	8	for	for	ADP
cana-5601	17	9	their	their	PRON
cana-5601	17	10	product	product	NOUN
cana-5601	17	11	with	with	ADP
cana-5601	17	12	the	the	DET
cana-5601	17	13	use	use	NOUN
cana-5601	17	14	of	of	ADP
cana-5601	17	15	digital	digital	ADJ
cana-5601	17	16	marketing	marketing	NOUN
cana-5601	17	17	.	.	PUNCT
cana-5601	18	1	the	the	DET
cana-5601	18	2	market	market	NOUN
cana-5601	18	3	has	have	VERB
cana-5601	18	4	a	a	DET
cana-5601	18	5	huge	huge	ADJ
cana-5601	18	6	number	number	NOUN
cana-5601	18	7	of	of	ADP
cana-5601	18	8	products	product	NOUN
cana-5601	18	9	.	.	PUNCT
cana-5601	19	1	[	[	X
cana-5601	19	2	6	6	NUM
cana-5601	19	3	]	]	PUNCT
cana-5601	19	4	it	it	PRON
cana-5601	19	5	is	be	AUX
cana-5601	19	6	the	the	DET
cana-5601	19	7	duty	duty	NOUN
cana-5601	19	8	of	of	ADP
cana-5601	19	9	each	each	DET
cana-5601	19	10	manufacturer	manufacturer	NOUN
cana-5601	19	11	to	to	PART
cana-5601	19	12	set	set	VERB
cana-5601	19	13	their	their	PRON
cana-5601	19	14	brand	brand	NOUN
cana-5601	19	15	apart	apart	ADV
cana-5601	19	16	from	from	ADP
cana-5601	19	17	that	that	PRON
cana-5601	19	18	of	of	ADP
cana-5601	19	19	their	their	PRON
cana-5601	19	20	rivals	rival	NOUN
cana-5601	19	21	.	.	PUNCT
cana-5601	20	1	for	for	ADP
cana-5601	20	2	any	any	DET
cana-5601	20	3	organization	organization	NOUN
cana-5601	20	4	,	,	PUNCT
cana-5601	20	5	its	its	PRON
cana-5601	20	6	reputation	reputation	NOUN
cana-5601	20	7	is	be	AUX
cana-5601	20	8	crucial	crucial	ADJ
cana-5601	20	9	.	.	PUNCT
cana-5601	21	1	any	any	DET
cana-5601	21	2	firm	firm	NOUN
cana-5601	21	3	can	can	AUX
cana-5601	21	4	benefit	benefit	VERB
cana-5601	21	5	greatly	greatly	ADV
cana-5601	21	6	from	from	ADP
cana-5601	21	7	having	have	VERB
cana-5601	21	8	a	a	DET
cana-5601	21	9	communications	communication	NOUN
cana-5601	21	10	on	on	ADP
cana-5601	21	11	applied	apply	VERB
cana-5601	21	12	nonlinear	nonlinear	ADJ
cana-5601	21	13	analysis	analysis	NOUN
cana-5601	21	14	issn	issn	NOUN
cana-5601	21	15	:	:	PUNCT
cana-5601	21	16	1074	1074	NUM
cana-5601	21	17	-	-	PUNCT
cana-5601	21	18	133x	133x	NUM
cana-5601	21	19	vol	vol	NOUN
cana-5601	21	20	32	32	NUM
cana-5601	21	21	no	no	NOUN
cana-5601	21	22	.	.	PUNCT
cana-5601	22	1	icmasd	icmasd	NOUN
cana-5601	22	2	(	(	PUNCT
cana-5601	22	3	2025	2025	NUM
cana-5601	22	4	)	)	PUNCT
cana-5601	22	5	2038	2038	NUM
cana-5601	22	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	22	7	powerful	powerful	ADJ
cana-5601	22	8	brand	brand	NOUN
cana-5601	22	9	identity	identity	NOUN
cana-5601	22	10	.	.	PUNCT
cana-5601	23	1	as	as	ADP
cana-5601	23	2	a	a	DET
cana-5601	23	3	result	result	NOUN
cana-5601	23	4	,	,	PUNCT
cana-5601	23	5	companies	company	NOUN
cana-5601	23	6	place	place	VERB
cana-5601	23	7	greater	great	ADJ
cana-5601	23	8	emphasis	emphasis	NOUN
cana-5601	23	9	on	on	ADP
cana-5601	23	10	creating	create	VERB
cana-5601	23	11	a	a	DET
cana-5601	23	12	brand	brand	NOUN
cana-5601	23	13	in	in	ADP
cana-5601	23	14	the	the	DET
cana-5601	23	15	eyes	eye	NOUN
cana-5601	23	16	of	of	ADP
cana-5601	23	17	their	their	PRON
cana-5601	23	18	clients	client	NOUN
cana-5601	23	19	.	.	PUNCT
cana-5601	24	1	[	[	X
cana-5601	24	2	1	1	NUM
cana-5601	24	3	]	]	PUNCT
cana-5601	24	4	therefore	therefore	ADV
cana-5601	24	5	,	,	PUNCT
cana-5601	24	6	brand	brand	NOUN
cana-5601	24	7	building	building	NOUN
cana-5601	24	8	is	be	AUX
cana-5601	24	9	the	the	DET
cana-5601	24	10	act	act	NOUN
cana-5601	24	11	of	of	ADP
cana-5601	24	12	establishing	establish	VERB
cana-5601	24	13	worth	worth	NOUN
cana-5601	24	14	and	and	CCONJ
cana-5601	24	15	significance	significance	NOUN
cana-5601	24	16	for	for	ADP
cana-5601	24	17	customers	customer	NOUN
cana-5601	24	18	by	by	ADP
cana-5601	24	19	shaping	shape	VERB
cana-5601	24	20	their	their	PRON
cana-5601	24	21	perceptions	perception	NOUN
cana-5601	24	22	,	,	PUNCT
cana-5601	24	23	feelings	feeling	NOUN
cana-5601	24	24	and	and	CCONJ
cana-5601	24	25	experiences	experience	NOUN
cana-5601	24	26	related	relate	VERB
cana-5601	24	27	to	to	ADP
cana-5601	24	28	a	a	DET
cana-5601	24	29	product	product	NOUN
cana-5601	24	30	.	.	PUNCT
cana-5601	25	1	it	it	PRON
cana-5601	25	2	plays	play	VERB
cana-5601	25	3	a	a	DET
cana-5601	25	4	crucial	crucial	ADJ
cana-5601	25	5	role	role	NOUN
cana-5601	25	6	in	in	ADP
cana-5601	25	7	the	the	DET
cana-5601	25	8	success	success	NOUN
cana-5601	25	9	of	of	ADP
cana-5601	25	10	a	a	DET
cana-5601	25	11	business	business	NOUN
cana-5601	25	12	by	by	ADP
cana-5601	25	13	not	not	PART
cana-5601	25	14	only	only	ADV
cana-5601	25	15	making	make	VERB
cana-5601	25	16	the	the	DET
cana-5601	25	17	product	product	NOUN
cana-5601	25	18	name	name	NOUN
cana-5601	25	19	memorable	memorable	ADJ
cana-5601	25	20	but	but	CCONJ
cana-5601	25	21	also	also	ADV
cana-5601	25	22	fostering	foster	VERB
cana-5601	25	23	customer	customer	NOUN
cana-5601	25	24	faith	faith	NOUN
cana-5601	25	25	in	in	ADP
cana-5601	25	26	the	the	DET
cana-5601	25	27	brand	brand	NOUN
cana-5601	25	28	.	.	PUNCT
cana-5601	26	1	effective	effective	ADJ
cana-5601	26	2	branding	branding	NOUN
cana-5601	26	3	ensures	ensure	VERB
cana-5601	26	4	a	a	DET
cana-5601	26	5	strong	strong	ADJ
cana-5601	26	6	connection	connection	NOUN
cana-5601	26	7	between	between	ADP
cana-5601	26	8	the	the	DET
cana-5601	26	9	brand	brand	NOUN
cana-5601	26	10	and	and	CCONJ
cana-5601	26	11	its	its	PRON
cana-5601	26	12	audience	audience	NOUN
cana-5601	26	13	,	,	PUNCT
cana-5601	26	14	ultimately	ultimately	ADV
cana-5601	26	15	driving	drive	VERB
cana-5601	26	16	loyalty	loyalty	NOUN
cana-5601	26	17	and	and	CCONJ
cana-5601	26	18	long	long	ADJ
cana-5601	26	19	-	-	PUNCT
cana-5601	26	20	term	term	NOUN
cana-5601	26	21	success	success	NOUN
cana-5601	26	22	.	.	PUNCT
cana-5601	27	1	ii	ii	PROPN
cana-5601	27	2	.	.	PUNCT
cana-5601	27	3	significance	significance	NOUN
cana-5601	27	4	of	of	ADP
cana-5601	27	5	digital	digital	ADJ
cana-5601	27	6	marketing	marketing	NOUN
cana-5601	27	7	strategies	strategy	NOUN
cana-5601	27	8	:	:	PUNCT
cana-5601	27	9	digital	digital	ADJ
cana-5601	27	10	marketing	marketing	NOUN
cana-5601	27	11	strategies	strategy	NOUN
cana-5601	27	12	have	have	AUX
cana-5601	27	13	become	become	VERB
cana-5601	27	14	crucial	crucial	ADJ
cana-5601	27	15	for	for	SCONJ
cana-5601	27	16	businesses	business	NOUN
cana-5601	27	17	to	to	PART
cana-5601	27	18	effectively	effectively	ADV
cana-5601	27	19	reach	reach	VERB
cana-5601	27	20	and	and	CCONJ
cana-5601	27	21	connect	connect	VERB
cana-5601	27	22	with	with	ADP
cana-5601	27	23	the	the	DET
cana-5601	27	24	target	target	NOUN
cana-5601	27	25	audiences	audience	NOUN
cana-5601	27	26	.	.	PUNCT
cana-5601	28	1	[	[	X
cana-5601	28	2	4	4	NUM
cana-5601	28	3	]	]	PUNCT
cana-5601	28	4	as	as	SCONJ
cana-5601	28	5	online	online	ADJ
cana-5601	28	6	platforms	platform	NOUN
cana-5601	28	7	continue	continue	VERB
cana-5601	28	8	to	to	PART
cana-5601	28	9	grow	grow	VERB
cana-5601	28	10	,	,	PUNCT
cana-5601	28	11	a	a	DET
cana-5601	28	12	solid	solid	ADJ
cana-5601	28	13	digital	digital	ADJ
cana-5601	28	14	marketing	marketing	NOUN
cana-5601	28	15	approach	approach	NOUN
cana-5601	28	16	helps	helps	AUX
cana-5601	28	17	boost	boost	VERB
cana-5601	28	18	brand	brand	NOUN
cana-5601	28	19	visibility	visibility	NOUN
cana-5601	28	20	,	,	PUNCT
cana-5601	28	21	increase	increase	VERB
cana-5601	28	22	awareness	awareness	NOUN
cana-5601	28	23	and	and	CCONJ
cana-5601	28	24	attract	attract	VERB
cana-5601	28	25	potential	potential	ADJ
cana-5601	28	26	customers	customer	NOUN
cana-5601	28	27	.	.	PUNCT
cana-5601	29	1	techniques	technique	NOUN
cana-5601	29	2	like	like	ADP
cana-5601	29	3	social	social	ADJ
cana-5601	29	4	media	medium	NOUN
cana-5601	29	5	marketing	marketing	NOUN
cana-5601	29	6	,	,	PUNCT
cana-5601	29	7	search	search	NOUN
cana-5601	29	8	engine	engine	NOUN
cana-5601	29	9	optimization	optimization	NOUN
cana-5601	29	10	,	,	PUNCT
cana-5601	29	11	influencer	influencer	NOUN
cana-5601	29	12	marketing	marketing	NOUN
cana-5601	29	13	,	,	PUNCT
cana-5601	29	14	mobile	mobile	ADJ
cana-5601	29	15	marketing	marketing	NOUN
cana-5601	29	16	,	,	PUNCT
cana-5601	29	17	email	email	NOUN
cana-5601	29	18	campaigns	campaign	NOUN
cana-5601	29	19	,	,	PUNCT
cana-5601	29	20	google	google	PROPN
cana-5601	29	21	ads	ad	NOUN
cana-5601	29	22	marketing	marketing	NOUN
cana-5601	29	23	,	,	PUNCT
cana-5601	29	24	game	game	NOUN
cana-5601	29	25	marketing	marketing	NOUN
cana-5601	29	26	and	and	CCONJ
cana-5601	29	27	content	content	NOUN
cana-5601	29	28	creation	creation	NOUN
cana-5601	29	29	provide	provide	VERB
cana-5601	29	30	affordable	affordable	ADJ
cana-5601	29	31	and	and	CCONJ
cana-5601	29	32	measurable	measurable	ADJ
cana-5601	29	33	ways	way	NOUN
cana-5601	29	34	to	to	PART
cana-5601	29	35	engage	engage	VERB
cana-5601	29	36	audience	audience	NOUN
cana-5601	29	37	.	.	PUNCT
cana-5601	30	1	moreover	moreover	ADV
cana-5601	30	2	,	,	PUNCT
cana-5601	30	3	digital	digital	ADJ
cana-5601	30	4	marketing	marketing	NOUN
cana-5601	30	5	allows	allow	VERB
cana-5601	30	6	businesses	business	NOUN
cana-5601	30	7	to	to	PART
cana-5601	30	8	gather	gather	VERB
cana-5601	30	9	real	real	ADJ
cana-5601	30	10	-	-	PUNCT
cana-5601	30	11	time	time	NOUN
cana-5601	30	12	insights	insight	NOUN
cana-5601	30	13	into	into	ADP
cana-5601	30	14	consumer	consumer	NOUN
cana-5601	30	15	behaviour	behaviour	NOUN
cana-5601	30	16	,	,	PUNCT
cana-5601	30	17	enabling	enable	VERB
cana-5601	30	18	them	they	PRON
cana-5601	30	19	to	to	PART
cana-5601	30	20	adjust	adjust	VERB
cana-5601	30	21	and	and	CCONJ
cana-5601	30	22	personalize	personalize	VERB
cana-5601	30	23	their	their	PRON
cana-5601	30	24	efforts	effort	NOUN
cana-5601	30	25	for	for	ADP
cana-5601	30	26	better	well	ADJ
cana-5601	30	27	results	result	NOUN
cana-5601	30	28	.	.	PUNCT
cana-5601	31	1	[	[	X
cana-5601	31	2	11	11	NUM
cana-5601	31	3	]	]	PUNCT
cana-5601	31	4	in	in	ADP
cana-5601	31	5	a	a	DET
cana-5601	31	6	technology	technology	NOUN
cana-5601	31	7	-	-	PUNCT
cana-5601	31	8	driven	drive	VERB
cana-5601	31	9	era	era	NOUN
cana-5601	31	10	,	,	PUNCT
cana-5601	31	11	adopting	adopt	VERB
cana-5601	31	12	effective	effective	ADJ
cana-5601	31	13	digital	digital	ADJ
cana-5601	31	14	marketing	marketing	NOUN
cana-5601	31	15	strategies	strategy	NOUN
cana-5601	31	16	is	be	AUX
cana-5601	31	17	vital	vital	ADJ
cana-5601	31	18	for	for	ADP
cana-5601	31	19	staying	stay	VERB
cana-5601	31	20	ahead	ahead	ADV
cana-5601	31	21	and	and	CCONJ
cana-5601	31	22	achieving	achieve	VERB
cana-5601	31	23	sustainable	sustainable	ADJ
cana-5601	31	24	growth	growth	NOUN
cana-5601	31	25	.	.	PUNCT
cana-5601	32	1	[	[	X
cana-5601	32	2	5	5	NUM
cana-5601	32	3	]	]	PUNCT
cana-5601	32	4	fig	fig	NOUN
cana-5601	32	5	1	1	NUM
cana-5601	32	6	techniques	technique	NOUN
cana-5601	32	7	of	of	ADP
cana-5601	32	8	digital	digital	ADJ
cana-5601	32	9	marketing	marketing	NOUN
cana-5601	32	10	iii	iii	PROPN
cana-5601	32	11	.	.	PUNCT
cana-5601	32	12	brand	brand	NOUN
cana-5601	32	13	building	building	PROPN
cana-5601	32	14	–	–	PUNCT
cana-5601	32	15	an	an	DET
cana-5601	32	16	outcome	outcome	NOUN
cana-5601	32	17	of	of	ADP
cana-5601	32	18	digital	digital	ADJ
cana-5601	32	19	marketing	marketing	NOUN
cana-5601	32	20	:	:	PUNCT
cana-5601	32	21	brand	brand	NOUN
cana-5601	32	22	building	building	NOUN
cana-5601	32	23	is	be	AUX
cana-5601	32	24	one	one	NUM
cana-5601	32	25	of	of	ADP
cana-5601	32	26	the	the	DET
cana-5601	32	27	most	most	ADV
cana-5601	32	28	significant	significant	ADJ
cana-5601	32	29	outcomes	outcome	NOUN
cana-5601	32	30	of	of	ADP
cana-5601	32	31	digital	digital	ADJ
cana-5601	32	32	marketing	marketing	NOUN
cana-5601	32	33	.	.	PUNCT
cana-5601	33	1	through	through	ADP
cana-5601	33	2	consistent	consistent	ADJ
cana-5601	33	3	and	and	CCONJ
cana-5601	33	4	strategic	strategic	ADJ
cana-5601	33	5	online	online	ADJ
cana-5601	33	6	efforts	effort	NOUN
cana-5601	33	7	,	,	PUNCT
cana-5601	33	8	businesses	business	NOUN
cana-5601	33	9	can	can	AUX
cana-5601	33	10	create	create	VERB
cana-5601	33	11	a	a	DET
cana-5601	33	12	strong	strong	ADJ
cana-5601	33	13	brand	brand	NOUN
cana-5601	33	14	identity	identity	NOUN
cana-5601	33	15	that	that	PRON
cana-5601	33	16	resonates	resonate	VERB
cana-5601	33	17	with	with	ADP
cana-5601	33	18	their	their	PRON
cana-5601	33	19	target	target	NOUN
cana-5601	33	20	audience	audience	NOUN
cana-5601	33	21	.	.	PUNCT
cana-5601	34	1	[	[	X
cana-5601	34	2	3	3	X
cana-5601	34	3	]	]	X
cana-5601	34	4	digital	digital	ADJ
cana-5601	34	5	marketing	marketing	NOUN
cana-5601	34	6	channels	channel	NOUN
cana-5601	34	7	such	such	ADJ
cana-5601	34	8	as	as	ADP
cana-5601	34	9	social	social	ADJ
cana-5601	34	10	media	medium	NOUN
cana-5601	34	11	,	,	PUNCT
cana-5601	34	12	content	content	NOUN
cana-5601	34	13	creation	creation	NOUN
cana-5601	34	14	,	,	PUNCT
cana-5601	34	15	email	email	NOUN
cana-5601	34	16	marketing	marketing	NOUN
cana-5601	34	17	and	and	CCONJ
cana-5601	34	18	e	e	NOUN
cana-5601	34	19	-	-	NOUN
cana-5601	34	20	mail	mail	NOUN
cana-5601	34	21	marketing	marketing	NOUN
cana-5601	34	22	marketing/	marketing/	NUM
cana-5601	34	23	ads	ad	NOUN
cana-5601	34	24	in	in	ADP
cana-5601	34	25	games	game	NOUN
cana-5601	34	26	app	app	PROPN
cana-5601	34	27	marketing	market	VERB
cana-5601	34	28	social	social	ADJ
cana-5601	34	29	media	medium	NOUN
cana-5601	34	30	marketing	marketing	NOUN
cana-5601	34	31	mobile	mobile	ADJ
cana-5601	34	32	marketing	marketing	NOUN
cana-5601	34	33	content	content	NOUN
cana-5601	34	34	marketing	marketing	NOUN
cana-5601	34	35	seo	seo	NOUN
cana-5601	34	36	(	(	PUNCT
cana-5601	34	37	search	search	NOUN
cana-5601	34	38	engine	engine	NOUN
cana-5601	34	39	optimization	optimization	NOUN
cana-5601	34	40	techniques	technique	NOUN
cana-5601	34	41	in	in	ADP
cana-5601	34	42	digital	digital	ADJ
cana-5601	34	43	marketing	marketing	NOUN
cana-5601	34	44	communications	communication	NOUN
cana-5601	34	45	on	on	ADP
cana-5601	34	46	applied	apply	VERB
cana-5601	34	47	nonlinear	nonlinear	ADJ
cana-5601	34	48	analysis	analysis	NOUN
cana-5601	34	49	issn	issn	NOUN
cana-5601	34	50	:	:	PUNCT
cana-5601	34	51	1074	1074	NUM
cana-5601	34	52	-	-	PUNCT
cana-5601	34	53	133x	133x	NUM
cana-5601	34	54	vol	vol	NOUN
cana-5601	34	55	32	32	NUM
cana-5601	34	56	no	no	NOUN
cana-5601	34	57	.	.	PUNCT
cana-5601	35	1	icmasd	icmasd	NOUN
cana-5601	35	2	(	(	PUNCT
cana-5601	35	3	2025	2025	NUM
cana-5601	35	4	)	)	PUNCT
cana-5601	35	5	2039	2039	NUM
cana-5601	35	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	35	7	search	search	NOUN
cana-5601	35	8	engine	engine	NOUN
cana-5601	35	9	optimization	optimization	NOUN
cana-5601	35	10	allow	allow	VERB
cana-5601	35	11	companies	company	NOUN
cana-5601	35	12	to	to	PART
cana-5601	35	13	showcase	showcase	VERB
cana-5601	35	14	their	their	PRON
cana-5601	35	15	values	value	NOUN
cana-5601	35	16	,	,	PUNCT
cana-5601	35	17	connect	connect	VERB
cana-5601	35	18	with	with	ADP
cana-5601	35	19	customers	customer	NOUN
cana-5601	35	20	and	and	CCONJ
cana-5601	35	21	build	build	VERB
cana-5601	35	22	trust	trust	NOUN
cana-5601	35	23	.	.	PUNCT
cana-5601	36	1	these	these	DET
cana-5601	36	2	interactions	interaction	NOUN
cana-5601	36	3	not	not	PART
cana-5601	36	4	only	only	ADV
cana-5601	36	5	enhance	enhance	VERB
cana-5601	36	6	brand	brand	NOUN
cana-5601	36	7	awareness	awareness	NOUN
cana-5601	36	8	but	but	CCONJ
cana-5601	36	9	also	also	ADV
cana-5601	36	10	foster	foster	ADJ
cana-5601	36	11	loyalty	loyalty	NOUN
cana-5601	36	12	and	and	CCONJ
cana-5601	36	13	credibility	credibility	NOUN
cana-5601	36	14	over	over	ADP
cana-5601	36	15	time	time	NOUN
cana-5601	36	16	.	.	PUNCT
cana-5601	37	1	[	[	X
cana-5601	37	2	12	12	NUM
cana-5601	37	3	]	]	PUNCT
cana-5601	37	4	by	by	ADP
cana-5601	37	5	effectively	effectively	ADV
cana-5601	37	6	leveraging	leverage	VERB
cana-5601	37	7	digital	digital	ADJ
cana-5601	37	8	platforms	platform	NOUN
cana-5601	37	9	,	,	PUNCT
cana-5601	37	10	businesses	business	NOUN
cana-5601	37	11	can	can	AUX
cana-5601	37	12	establish	establish	VERB
cana-5601	37	13	a	a	DET
cana-5601	37	14	unique	unique	ADJ
cana-5601	37	15	brand	brand	NOUN
cana-5601	37	16	presence	presence	NOUN
cana-5601	37	17	that	that	PRON
cana-5601	37	18	stands	stand	VERB
cana-5601	37	19	out	out	ADP
cana-5601	37	20	in	in	ADP
cana-5601	37	21	a	a	DET
cana-5601	37	22	competitive	competitive	ADJ
cana-5601	37	23	marketplace	marketplace	NOUN
cana-5601	37	24	and	and	CCONJ
cana-5601	37	25	drives	drive	VERB
cana-5601	37	26	long	long	ADJ
cana-5601	37	27	-	-	PUNCT
cana-5601	37	28	term	term	NOUN
cana-5601	37	29	success	success	NOUN
cana-5601	37	30	.	.	PUNCT
cana-5601	38	1	[	[	X
cana-5601	38	2	8	8	NUM
cana-5601	38	3	]	]	SYM
cana-5601	38	4	iv.implications	iv.implication	NOUN
cana-5601	38	5	of	of	ADP
cana-5601	38	6	digital	digital	ADJ
cana-5601	38	7	marketing	marketing	NOUN
cana-5601	38	8	strategies	strategy	NOUN
cana-5601	38	9	on	on	ADP
cana-5601	38	10	brand	brand	NOUN
cana-5601	38	11	building	building	NOUN
cana-5601	38	12	of	of	ADP
cana-5601	38	13	universities	university	NOUN
cana-5601	38	14	/	/	SYM
cana-5601	38	15	education	education	NOUN
cana-5601	38	16	sector	sector	NOUN
cana-5601	38	17	:	:	PUNCT
cana-5601	38	18	digital	digital	ADJ
cana-5601	38	19	marketing	marketing	NOUN
cana-5601	38	20	strategies	strategy	NOUN
cana-5601	38	21	have	have	VERB
cana-5601	38	22	profound	profound	ADJ
cana-5601	38	23	implications	implication	NOUN
cana-5601	38	24	for	for	ADP
cana-5601	38	25	brand	brand	NOUN
cana-5601	38	26	building	building	NOUN
cana-5601	38	27	in	in	ADP
cana-5601	38	28	the	the	DET
cana-5601	38	29	education	education	NOUN
cana-5601	38	30	sector	sector	NOUN
cana-5601	38	31	,	,	PUNCT
cana-5601	38	32	particularly	particularly	ADV
cana-5601	38	33	for	for	ADP
cana-5601	38	34	universities	university	NOUN
cana-5601	38	35	.	.	PUNCT
cana-5601	39	1	[	[	X
cana-5601	39	2	14	14	NUM
cana-5601	39	3	]	]	PUNCT
cana-5601	39	4	by	by	ADP
cana-5601	39	5	leveraging	leverage	VERB
cana-5601	39	6	targeted	target	VERB
cana-5601	39	7	campaigns	campaign	NOUN
cana-5601	39	8	,	,	PUNCT
cana-5601	39	9	institutes	institute	NOUN
cana-5601	39	10	can	can	AUX
cana-5601	39	11	connect	connect	VERB
cana-5601	39	12	with	with	ADP
cana-5601	39	13	potential	potential	ADJ
cana-5601	39	14	students	student	NOUN
cana-5601	39	15	worldwide	worldwide	ADV
cana-5601	39	16	,	,	PUNCT
cana-5601	39	17	promoting	promote	VERB
cana-5601	39	18	their	their	PRON
cana-5601	39	19	programs	program	NOUN
cana-5601	39	20	,	,	PUNCT
cana-5601	39	21	campus	campus	NOUN
cana-5601	39	22	life	life	NOUN
cana-5601	39	23	and	and	CCONJ
cana-5601	39	24	unique	unique	ADJ
cana-5601	39	25	features	feature	NOUN
cana-5601	39	26	.	.	PUNCT
cana-5601	40	1	platforms	platform	NOUN
cana-5601	40	2	like	like	ADP
cana-5601	40	3	social	social	ADJ
cana-5601	40	4	media	medium	NOUN
cana-5601	40	5	allow	allow	VERB
cana-5601	40	6	for	for	ADP
cana-5601	40	7	meaningful	meaningful	ADJ
cana-5601	40	8	engagement	engagement	NOUN
cana-5601	40	9	with	with	ADP
cana-5601	40	10	students	student	NOUN
cana-5601	40	11	,	,	PUNCT
cana-5601	40	12	alumni	alumnus	NOUN
cana-5601	40	13	and	and	CCONJ
cana-5601	40	14	faculty	faculty	NOUN
cana-5601	40	15	,	,	PUNCT
cana-5601	40	16	fostering	foster	VERB
cana-5601	40	17	trust	trust	NOUN
cana-5601	40	18	and	and	CCONJ
cana-5601	40	19	a	a	DET
cana-5601	40	20	sense	sense	NOUN
cana-5601	40	21	of	of	ADP
cana-5601	40	22	belonging	belong	VERB
cana-5601	40	23	.	.	PUNCT
cana-5601	41	1	[	[	X
cana-5601	41	2	9]though	9]though	NUM
cana-5601	41	3	there	there	PRON
cana-5601	41	4	are	be	VERB
cana-5601	41	5	certain	certain	ADJ
cana-5601	41	6	tools	tool	NOUN
cana-5601	41	7	such	such	ADJ
cana-5601	41	8	as	as	ADP
cana-5601	41	9	blogs	blog	NOUN
cana-5601	41	10	,	,	PUNCT
cana-5601	41	11	webinars	webinar	NOUN
cana-5601	41	12	and	and	CCONJ
cana-5601	41	13	virtual	virtual	ADJ
cana-5601	41	14	campus	campus	NOUN
cana-5601	41	15	tours	tour	NOUN
cana-5601	41	16	,	,	PUNCT
cana-5601	41	17	universities	university	NOUN
cana-5601	41	18	can	can	AUX
cana-5601	41	19	showcase	showcase	VERB
cana-5601	41	20	their	their	PRON
cana-5601	41	21	academic	academic	ADJ
cana-5601	41	22	strength	strength	NOUN
cana-5601	41	23	and	and	CCONJ
cana-5601	41	24	career	career	NOUN
cana-5601	41	25	opportunities	opportunity	NOUN
cana-5601	41	26	,	,	PUNCT
cana-5601	41	27	enhancing	enhance	VERB
cana-5601	41	28	their	their	PRON
cana-5601	41	29	appeal	appeal	NOUN
cana-5601	41	30	.	.	PUNCT
cana-5601	42	1	furthermore	furthermore	ADV
cana-5601	42	2	,	,	PUNCT
cana-5601	42	3	effective	effective	ADJ
cana-5601	42	4	use	use	NOUN
cana-5601	42	5	of	of	ADP
cana-5601	42	6	seo	seo	NOUN
cana-5601	42	7	ensures	ensure	VERB
cana-5601	42	8	visibility	visibility	NOUN
cana-5601	42	9	in	in	ADP
cana-5601	42	10	a	a	DET
cana-5601	42	11	competitive	competitive	ADJ
cana-5601	42	12	market	market	NOUN
cana-5601	42	13	.	.	PUNCT
cana-5601	43	1	overall	overall	ADJ
cana-5601	43	2	,	,	PUNCT
cana-5601	43	3	digital	digital	ADJ
cana-5601	43	4	marketing	marketing	NOUN
cana-5601	43	5	helps	help	VERB
cana-5601	43	6	universities	university	NOUN
cana-5601	43	7	establish	establish	VERB
cana-5601	43	8	a	a	DET
cana-5601	43	9	strong	strong	ADJ
cana-5601	43	10	reputation	reputation	NOUN
cana-5601	43	11	,	,	PUNCT
cana-5601	43	12	attract	attract	VERB
cana-5601	43	13	diverse	diverse	ADJ
cana-5601	43	14	students	student	NOUN
cana-5601	43	15	and	and	CCONJ
cana-5601	43	16	position	position	VERB
cana-5601	43	17	themselves	themselves	PRON
cana-5601	43	18	as	as	ADP
cana-5601	43	19	leaders	leader	NOUN
cana-5601	43	20	in	in	ADP
cana-5601	43	21	education	education	NOUN
cana-5601	43	22	[	[	X
cana-5601	43	23	2	2	NUM
cana-5601	43	24	]	]	PUNCT
cana-5601	43	25	v.literature	v.literature	NOUN
cana-5601	43	26	review	review	NOUN
cana-5601	43	27	:	:	PUNCT
cana-5601	43	28	despite	despite	SCONJ
cana-5601	43	29	being	be	AUX
cana-5601	43	30	a	a	DET
cana-5601	43	31	relatively	relatively	ADV
cana-5601	43	32	new	new	ADJ
cana-5601	43	33	word	word	NOUN
cana-5601	43	34	,	,	PUNCT
cana-5601	43	35	digital	digital	ADJ
cana-5601	43	36	marketing	marketing	NOUN
cana-5601	43	37	has	have	VERB
cana-5601	43	38	a	a	DET
cana-5601	43	39	huge	huge	ADJ
cana-5601	43	40	,	,	PUNCT
cana-5601	43	41	daunting	daunting	ADJ
cana-5601	43	42	,	,	PUNCT
cana-5601	43	43	and	and	CCONJ
cana-5601	43	44	intricate	intricate	ADJ
cana-5601	43	45	impact	impact	NOUN
cana-5601	43	46	.	.	PUNCT
cana-5601	44	1	institutions	institution	NOUN
cana-5601	44	2	are	be	AUX
cana-5601	44	3	searching	search	VERB
cana-5601	44	4	for	for	ADP
cana-5601	44	5	a	a	DET
cana-5601	44	6	clear	clear	ADJ
cana-5601	44	7	approach	approach	NOUN
cana-5601	44	8	to	to	PART
cana-5601	44	9	begin	begin	VERB
cana-5601	44	10	digital	digital	ADJ
cana-5601	44	11	marketing	marketing	NOUN
cana-5601	44	12	as	as	SCONJ
cana-5601	44	13	this	this	PRON
cana-5601	44	14	is	be	AUX
cana-5601	44	15	among	among	ADP
cana-5601	44	16	the	the	DET
cana-5601	44	17	key	key	ADJ
cana-5601	44	18	elements	element	NOUN
cana-5601	44	19	in	in	ADP
cana-5601	44	20	the	the	DET
cana-5601	44	21	overall	overall	ADJ
cana-5601	44	22	marketing	marketing	NOUN
cana-5601	44	23	strategy	strategy	NOUN
cana-5601	44	24	,	,	PUNCT
cana-5601	44	25	but	but	CCONJ
cana-5601	44	26	they	they	PRON
cana-5601	44	27	lack	lack	VERB
cana-5601	44	28	the	the	DET
cana-5601	44	29	knowledge	knowledge	NOUN
cana-5601	44	30	and	and	CCONJ
cana-5601	44	31	skills	skill	NOUN
cana-5601	44	32	to	to	PART
cana-5601	44	33	do	do	VERB
cana-5601	44	34	it	it	PRON
cana-5601	44	35	.	.	PUNCT
cana-5601	45	1	afzal	afzal	PROPN
cana-5601	45	2	basha	basha	PROPN
cana-5601	45	3	(	(	PUNCT
cana-5601	45	4	2019	2019	NUM
cana-5601	45	5	)	)	PUNCT
cana-5601	45	6	found	find	VERB
cana-5601	45	7	that	that	SCONJ
cana-5601	45	8	in	in	ADP
cana-5601	45	9	order	order	NOUN
cana-5601	45	10	to	to	PART
cana-5601	45	11	improve	improve	VERB
cana-5601	45	12	the	the	DET
cana-5601	45	13	education	education	NOUN
cana-5601	45	14	sector	sector	NOUN
cana-5601	45	15	's	's	PART
cana-5601	45	16	understanding	understanding	NOUN
cana-5601	45	17	of	of	ADP
cana-5601	45	18	the	the	DET
cana-5601	45	19	latest	late	ADJ
cana-5601	45	20	developments	development	NOUN
cana-5601	45	21	in	in	ADP
cana-5601	45	22	digital	digital	ADJ
cana-5601	45	23	marketing	marketing	NOUN
cana-5601	45	24	,	,	PUNCT
cana-5601	45	25	the	the	DET
cana-5601	45	26	study	study	NOUN
cana-5601	45	27	attempts	attempt	VERB
cana-5601	45	28	to	to	PART
cana-5601	45	29	emphasize	emphasize	VERB
cana-5601	45	30	the	the	DET
cana-5601	45	31	expansion	expansion	NOUN
cana-5601	45	32	of	of	ADP
cana-5601	45	33	extensive	extensive	ADJ
cana-5601	45	34	strategy	strategy	NOUN
cana-5601	45	35	to	to	ADP
cana-5601	45	36	digital	digital	ADJ
cana-5601	45	37	marketing	marketing	NOUN
cana-5601	45	38	.	.	PUNCT
cana-5601	46	1	ai	ai	VERB
cana-5601	46	2	and	and	CCONJ
cana-5601	46	3	technology	technology	NOUN
cana-5601	46	4	advancements	advancement	NOUN
cana-5601	46	5	offer	offer	VERB
cana-5601	46	6	students	student	NOUN
cana-5601	46	7	and	and	CCONJ
cana-5601	46	8	educational	educational	ADJ
cana-5601	46	9	organizations	organization	NOUN
cana-5601	46	10	abundant	abundant	ADJ
cana-5601	46	11	choices	choice	NOUN
cana-5601	46	12	to	to	PART
cana-5601	46	13	meet	meet	VERB
cana-5601	46	14	demand	demand	NOUN
cana-5601	46	15	,	,	PUNCT
cana-5601	46	16	but	but	CCONJ
cana-5601	46	17	they	they	PRON
cana-5601	46	18	also	also	ADV
cana-5601	46	19	present	present	VERB
cana-5601	46	20	issues	issue	NOUN
cana-5601	46	21	for	for	ADP
cana-5601	46	22	marketers	marketer	NOUN
cana-5601	46	23	.	.	PUNCT
cana-5601	47	1	digital	digital	ADJ
cana-5601	47	2	marketing	marketing	NOUN
cana-5601	47	3	is	be	AUX
cana-5601	47	4	more	more	ADV
cana-5601	47	5	adaptable	adaptable	ADJ
cana-5601	47	6	,	,	PUNCT
cana-5601	47	7	apprised	apprise	VERB
cana-5601	47	8	in	in	ADP
cana-5601	47	9	line	line	NOUN
cana-5601	47	10	with	with	ADP
cana-5601	47	11	trends	trend	NOUN
cana-5601	47	12	,	,	PUNCT
cana-5601	47	13	cheaper	cheap	ADJ
cana-5601	47	14	to	to	PART
cana-5601	47	15	execute	execute	VERB
cana-5601	47	16	,	,	PUNCT
cana-5601	47	17	has	have	AUX
cana-5601	47	18	a	a	DET
cana-5601	47	19	great	great	ADJ
cana-5601	47	20	rate	rate	NOUN
cana-5601	47	21	of	of	ADP
cana-5601	47	22	conversion	conversion	NOUN
cana-5601	47	23	,	,	PUNCT
cana-5601	47	24	and	and	CCONJ
cana-5601	47	25	has	have	VERB
cana-5601	47	26	a	a	DET
cana-5601	47	27	good	good	ADJ
cana-5601	47	28	return	return	NOUN
cana-5601	47	29	on	on	ADP
cana-5601	47	30	investment	investment	NOUN
cana-5601	47	31	.	.	PUNCT
cana-5601	48	1	p.	p.	NOUN
cana-5601	48	2	sathya	sathya	PROPN
cana-5601	48	3	(	(	PUNCT
cana-5601	48	4	2017	2017	NUM
cana-5601	48	5	)	)	PUNCT
cana-5601	48	6	stated	state	VERB
cana-5601	48	7	that	that	SCONJ
cana-5601	48	8	digital	digital	ADJ
cana-5601	48	9	marketing	marketing	NOUN
cana-5601	48	10	has	have	AUX
cana-5601	48	11	become	become	VERB
cana-5601	48	12	an	an	DET
cana-5601	48	13	essential	essential	ADJ
cana-5601	48	14	component	component	NOUN
cana-5601	48	15	of	of	ADP
cana-5601	48	16	many	many	ADJ
cana-5601	48	17	businesses	business	NOUN
cana-5601	48	18	'	'	PART
cana-5601	48	19	strategies	strategy	NOUN
cana-5601	48	20	.	.	PUNCT
cana-5601	49	1	at	at	ADP
cana-5601	49	2	the	the	DET
cana-5601	49	3	moment	moment	NOUN
cana-5601	49	4	,	,	PUNCT
cana-5601	49	5	small	small	ADJ
cana-5601	49	6	company	company	NOUN
cana-5601	49	7	owners	owner	NOUN
cana-5601	49	8	still	still	ADV
cana-5601	49	9	have	have	VERB
cana-5601	49	10	a	a	DET
cana-5601	49	11	very	very	ADV
cana-5601	49	12	affordable	affordable	ADJ
cana-5601	49	13	and	and	CCONJ
cana-5601	49	14	effective	effective	ADJ
cana-5601	49	15	way	way	NOUN
cana-5601	49	16	to	to	PART
cana-5601	49	17	advertise	advertise	VERB
cana-5601	49	18	their	their	PRON
cana-5601	49	19	goods	good	NOUN
cana-5601	49	20	and	and	CCONJ
cana-5601	49	21	services	service	NOUN
cana-5601	49	22	in	in	ADP
cana-5601	49	23	the	the	DET
cana-5601	49	24	community	community	NOUN
cana-5601	49	25	:	:	PUNCT
cana-5601	49	26	internet	internet	NOUN
cana-5601	49	27	marketing	marketing	NOUN
cana-5601	49	28	.	.	PUNCT
cana-5601	50	1	it	it	PRON
cana-5601	50	2	is	be	AUX
cana-5601	50	3	unrestricted	unrestricted	ADJ
cana-5601	50	4	.	.	PUNCT
cana-5601	51	1	any	any	DET
cana-5601	51	2	gadget	gadget	NOUN
cana-5601	51	3	,	,	PUNCT
cana-5601	51	4	including	include	VERB
cana-5601	51	5	mobile	mobile	ADJ
cana-5601	51	6	phones	phone	NOUN
cana-5601	51	7	,	,	PUNCT
cana-5601	51	8	tablets	tablet	NOUN
cana-5601	51	9	,	,	PUNCT
cana-5601	51	10	monitors	monitor	NOUN
cana-5601	51	11	,	,	PUNCT
cana-5601	51	12	computers	computer	NOUN
cana-5601	51	13	,	,	PUNCT
cana-5601	51	14	social	social	ADJ
cana-5601	51	15	networking	networking	NOUN
cana-5601	51	16	platforms	platform	NOUN
cana-5601	51	17	,	,	PUNCT
cana-5601	51	18	emails	email	NOUN
cana-5601	51	19	,	,	PUNCT
cana-5601	51	20	and	and	CCONJ
cana-5601	51	21	many	many	ADJ
cana-5601	51	22	more	more	ADJ
cana-5601	51	23	,	,	PUNCT
cana-5601	51	24	can	can	AUX
cana-5601	51	25	be	be	AUX
cana-5601	51	26	used	use	VERB
cana-5601	51	27	by	by	ADP
cana-5601	51	28	the	the	DET
cana-5601	51	29	business	business	NOUN
cana-5601	51	30	to	to	PART
cana-5601	51	31	support	support	VERB
cana-5601	51	32	its	its	PRON
cana-5601	51	33	goods	good	NOUN
cana-5601	51	34	and	and	CCONJ
cana-5601	51	35	services	service	NOUN
cana-5601	51	36	.	.	PUNCT
cana-5601	52	1	if	if	SCONJ
cana-5601	52	2	digital	digital	ADJ
cana-5601	52	3	marketing	marketing	NOUN
cana-5601	52	4	prioritizes	prioritize	VERB
cana-5601	52	5	customer	customer	NOUN
cana-5601	52	6	preferences	preference	NOUN
cana-5601	52	7	,	,	PUNCT
cana-5601	52	8	it	it	PRON
cana-5601	52	9	could	could	AUX
cana-5601	52	10	do	do	VERB
cana-5601	52	11	greater	great	ADJ
cana-5601	52	12	.	.	PUNCT
cana-5601	53	1	yusuf	yusuf	PROPN
cana-5601	53	2	kamal	kamal	PROPN
cana-5601	53	3	(	(	PUNCT
cana-5601	53	4	2016	2016	NUM
cana-5601	53	5	)	)	PUNCT
cana-5601	53	6	investigates	investigate	VERB
cana-5601	53	7	the	the	DET
cana-5601	53	8	various	various	ADJ
cana-5601	53	9	facets	facet	NOUN
cana-5601	53	10	of	of	ADP
cana-5601	53	11	digital	digital	ADJ
cana-5601	53	12	marketing	marketing	NOUN
cana-5601	53	13	using	use	VERB
cana-5601	53	14	the	the	DET
cana-5601	53	15	trend	trend	NOUN
cana-5601	53	16	analysis	analysis	NOUN
cana-5601	53	17	method	method	NOUN
cana-5601	53	18	to	to	PART
cana-5601	53	19	ascertain	ascertain	VERB
cana-5601	53	20	how	how	SCONJ
cana-5601	53	21	the	the	DET
cana-5601	53	22	field	field	NOUN
cana-5601	53	23	will	will	AUX
cana-5601	53	24	develop	develop	VERB
cana-5601	53	25	in	in	ADP
cana-5601	53	26	the	the	DET
cana-5601	53	27	corporate	corporate	ADJ
cana-5601	53	28	ecosystem	ecosystem	NOUN
cana-5601	53	29	going	go	VERB
cana-5601	53	30	forward	forward	ADV
cana-5601	53	31	.	.	PUNCT
cana-5601	54	1	access	access	NOUN
cana-5601	54	2	,	,	PUNCT
cana-5601	54	3	social	social	ADJ
cana-5601	54	4	platforms	platform	NOUN
cana-5601	54	5	,	,	PUNCT
cana-5601	54	6	marketing	market	VERB
cana-5601	54	7	via	via	ADP
cana-5601	54	8	smart	smart	ADJ
cana-5601	54	9	-	-	PUNCT
cana-5601	54	10	phones	phone	NOUN
cana-5601	54	11	,	,	PUNCT
cana-5601	54	12	personalized	personalize	VERB
cana-5601	54	13	content	content	NOUN
cana-5601	54	14	advertising	advertising	NOUN
cana-5601	54	15	,	,	PUNCT
cana-5601	54	16	advanced	advanced	ADJ
cana-5601	54	17	analytics	analytic	NOUN
cana-5601	54	18	,	,	PUNCT
cana-5601	54	19	and	and	CCONJ
cana-5601	54	20	optimized	optimize	VERB
cana-5601	54	21	search	search	NOUN
cana-5601	54	22	engines	engine	NOUN
cana-5601	54	23	are	be	AUX
cana-5601	54	24	some	some	PRON
cana-5601	54	25	of	of	ADP
cana-5601	54	26	the	the	DET
cana-5601	54	27	digital	digital	ADJ
cana-5601	54	28	marketing	marketing	NOUN
cana-5601	54	29	trends	trend	NOUN
cana-5601	54	30	that	that	PRON
cana-5601	54	31	the	the	DET
cana-5601	54	32	researcher	researcher	NOUN
cana-5601	54	33	highlighted	highlight	VERB
cana-5601	54	34	.	.	PUNCT
cana-5601	55	1	he	he	PRON
cana-5601	55	2	enumerated	enumerate	VERB
cana-5601	55	3	the	the	DET
cana-5601	55	4	several	several	ADJ
cana-5601	55	5	business	business	NOUN
cana-5601	55	6	domains	domain	NOUN
cana-5601	55	7	—	—	PUNCT
cana-5601	55	8	such	such	ADJ
cana-5601	55	9	as	as	ADP
cana-5601	55	10	outsourced	outsourced	ADJ
cana-5601	55	11	services	service	NOUN
cana-5601	55	12	,	,	PUNCT
cana-5601	55	13	remarketing	remarkete	VERB
cana-5601	55	14	campaigns	campaign	NOUN
cana-5601	55	15	,	,	PUNCT
cana-5601	55	16	segmentation	segmentation	NOUN
cana-5601	55	17	etc.—that	etc.—that	PRON
cana-5601	55	18	require	require	VERB
cana-5601	55	19	the	the	DET
cana-5601	55	20	integration	integration	NOUN
cana-5601	55	21	of	of	ADP
cana-5601	55	22	digital	digital	ADJ
cana-5601	55	23	marketing	marketing	NOUN
cana-5601	55	24	.	.	PUNCT
cana-5601	56	1	he	he	PRON
cana-5601	56	2	comes	come	VERB
cana-5601	56	3	to	to	ADP
cana-5601	56	4	the	the	DET
cana-5601	56	5	conclusion	conclusion	NOUN
cana-5601	56	6	that	that	SCONJ
cana-5601	56	7	there	there	PRON
cana-5601	56	8	are	be	VERB
cana-5601	56	9	two	two	NUM
cana-5601	56	10	distinct	distinct	ADJ
cana-5601	56	11	kinds	kind	NOUN
cana-5601	56	12	of	of	ADP
cana-5601	56	13	digital	digital	ADJ
cana-5601	56	14	marketing	marketing	NOUN
cana-5601	56	15	approaches	approach	NOUN
cana-5601	56	16	:	:	PUNCT
cana-5601	56	17	customer	customer	NOUN
cana-5601	56	18	-	-	PUNCT
cana-5601	56	19	side	side	NOUN
cana-5601	56	20	and	and	CCONJ
cana-5601	56	21	customer	customer	NOUN
cana-5601	56	22	-	-	PUNCT
cana-5601	56	23	and	and	CCONJ
cana-5601	56	24	-	-	PUNCT
cana-5601	56	25	system	system	NOUN
cana-5601	56	26	-	-	PUNCT
cana-5601	56	27	side	side	NOUN
cana-5601	56	28	.	.	PUNCT
cana-5601	57	1	communications	communication	NOUN
cana-5601	57	2	on	on	ADP
cana-5601	57	3	applied	apply	VERB
cana-5601	57	4	nonlinear	nonlinear	ADJ
cana-5601	57	5	analysis	analysis	NOUN
cana-5601	57	6	issn	issn	NOUN
cana-5601	57	7	:	:	PUNCT
cana-5601	57	8	1074	1074	NUM
cana-5601	57	9	-	-	PUNCT
cana-5601	57	10	133x	133x	NUM
cana-5601	57	11	vol	vol	NOUN
cana-5601	57	12	32	32	NUM
cana-5601	57	13	no	no	NOUN
cana-5601	57	14	.	.	PUNCT
cana-5601	58	1	icmasd	icmasd	NOUN
cana-5601	58	2	(	(	PUNCT
cana-5601	58	3	2025	2025	NUM
cana-5601	58	4	)	)	PUNCT
cana-5601	58	5	2040	2040	NUM
cana-5601	58	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	58	7	chaffey	chaffey	PROPN
cana-5601	58	8	(	(	PUNCT
cana-5601	58	9	2013	2013	NUM
cana-5601	58	10	)	)	PUNCT
cana-5601	58	11	analysed	analyse	VERB
cana-5601	58	12	that	that	SCONJ
cana-5601	58	13	digital	digital	ADJ
cana-5601	58	14	marketing	marketing	NOUN
cana-5601	58	15	is	be	AUX
cana-5601	58	16	the	the	DET
cana-5601	58	17	application	application	NOUN
cana-5601	58	18	of	of	ADP
cana-5601	58	19	contemporary	contemporary	ADJ
cana-5601	58	20	technologies	technology	NOUN
cana-5601	58	21	to	to	PART
cana-5601	58	22	support	support	VERB
cana-5601	58	23	marketing	marketing	NOUN
cana-5601	58	24	initiatives	initiative	NOUN
cana-5601	58	25	that	that	PRON
cana-5601	58	26	enhance	enhance	VERB
cana-5601	58	27	customer	customer	NOUN
cana-5601	58	28	knowledge	knowledge	NOUN
cana-5601	58	29	by	by	ADP
cana-5601	58	30	aligning	align	VERB
cana-5601	58	31	with	with	ADP
cana-5601	58	32	their	their	PRON
cana-5601	58	33	requirements	requirement	NOUN
cana-5601	58	34	and	and	CCONJ
cana-5601	58	35	preferences	preference	NOUN
cana-5601	58	36	vi	vi	PROPN
cana-5601	58	37	.	.	PROPN
cana-5601	58	38	research	research	NOUN
cana-5601	58	39	gap	gap	NOUN
cana-5601	58	40	:	:	PUNCT
cana-5601	58	41	the	the	DET
cana-5601	58	42	research	research	NOUN
cana-5601	58	43	conducted	conduct	VERB
cana-5601	58	44	justifies	justify	VERB
cana-5601	58	45	its	its	PRON
cana-5601	58	46	uniqueness	uniqueness	NOUN
cana-5601	58	47	by	by	ADP
cana-5601	58	48	elaborating	elaborate	VERB
cana-5601	58	49	the	the	DET
cana-5601	58	50	relation	relation	NOUN
cana-5601	58	51	of	of	ADP
cana-5601	58	52	digital	digital	ADJ
cana-5601	58	53	marketing	marketing	NOUN
cana-5601	58	54	and	and	CCONJ
cana-5601	58	55	brand	brand	NOUN
cana-5601	58	56	building	building	NOUN
cana-5601	58	57	in	in	ADP
cana-5601	58	58	both	both	PRON
cana-5601	58	59	qualitative	qualitative	ADJ
cana-5601	58	60	and	and	CCONJ
cana-5601	58	61	quantitative	quantitative	ADJ
cana-5601	58	62	manner	manner	NOUN
cana-5601	58	63	.	.	PUNCT
cana-5601	59	1	the	the	DET
cana-5601	59	2	study	study	NOUN
cana-5601	59	3	further	far	ADV
cana-5601	59	4	explains	explain	VERB
cana-5601	59	5	its	its	PRON
cana-5601	59	6	exclusivity	exclusivity	NOUN
cana-5601	59	7	by	by	ADP
cana-5601	59	8	validating	validate	VERB
cana-5601	59	9	the	the	DET
cana-5601	59	10	impact	impact	NOUN
cana-5601	59	11	of	of	ADP
cana-5601	59	12	digital	digital	ADJ
cana-5601	59	13	marketing	marketing	NOUN
cana-5601	59	14	strategies	strategy	NOUN
cana-5601	59	15	on	on	ADP
cana-5601	59	16	brand	brand	NOUN
cana-5601	59	17	awareness	awareness	NOUN
cana-5601	59	18	and	and	CCONJ
cana-5601	59	19	promotion	promotion	NOUN
cana-5601	59	20	of	of	ADP
cana-5601	59	21	selected	select	VERB
cana-5601	59	22	university	university	NOUN
cana-5601	59	23	(	(	PUNCT
cana-5601	59	24	rayat	rayat	PROPN
cana-5601	59	25	bahra	bahra	PROPN
cana-5601	59	26	university	university	PROPN
cana-5601	59	27	,	,	PUNCT
cana-5601	59	28	punjab	punjab	PROPN
cana-5601	59	29	)	)	PUNCT
cana-5601	59	30	in	in	ADP
cana-5601	59	31	india	india	PROPN
cana-5601	59	32	.	.	PUNCT
cana-5601	60	1	considering	consider	VERB
cana-5601	60	2	all	all	DET
cana-5601	60	3	the	the	DET
cana-5601	60	4	key	key	ADJ
cana-5601	60	5	research	research	NOUN
cana-5601	60	6	segments	segment	NOUN
cana-5601	60	7	of	of	ADP
cana-5601	60	8	the	the	DET
cana-5601	60	9	study	study	NOUN
cana-5601	60	10	,	,	PUNCT
cana-5601	60	11	very	very	ADV
cana-5601	60	12	few	few	ADJ
cana-5601	60	13	researches	research	NOUN
cana-5601	60	14	have	have	AUX
cana-5601	60	15	been	be	AUX
cana-5601	60	16	conducted	conduct	VERB
cana-5601	60	17	,	,	PUNCT
cana-5601	60	18	specifically	specifically	ADV
cana-5601	60	19	in	in	ADP
cana-5601	60	20	context	context	NOUN
cana-5601	60	21	to	to	ADP
cana-5601	60	22	india	india	PROPN
cana-5601	60	23	.	.	PUNCT
cana-5601	61	1	therefore	therefore	ADV
cana-5601	61	2	,	,	PUNCT
cana-5601	61	3	it	it	PRON
cana-5601	61	4	becomes	become	VERB
cana-5601	61	5	quite	quite	ADV
cana-5601	61	6	relevant	relevant	ADJ
cana-5601	61	7	to	to	PART
cana-5601	61	8	analyse	analyse	VERB
cana-5601	61	9	the	the	DET
cana-5601	61	10	research	research	NOUN
cana-5601	61	11	work	work	NOUN
cana-5601	61	12	in	in	ADP
cana-5601	61	13	this	this	DET
cana-5601	61	14	domain	domain	NOUN
cana-5601	61	15	.	.	PUNCT
cana-5601	62	1	vii	vii	PROPN
cana-5601	62	2	.	.	PROPN
cana-5601	62	3	objectives	objective	NOUN
cana-5601	62	4	of	of	ADP
cana-5601	62	5	the	the	DET
cana-5601	62	6	study	study	NOUN
cana-5601	62	7	:	:	PUNCT
cana-5601	62	8	to	to	PART
cana-5601	62	9	study	study	VERB
cana-5601	62	10	the	the	DET
cana-5601	62	11	strategies	strategy	NOUN
cana-5601	62	12	of	of	ADP
cana-5601	62	13	digital	digital	ADJ
cana-5601	62	14	marketing	marketing	NOUN
cana-5601	62	15	and	and	CCONJ
cana-5601	62	16	its	its	PRON
cana-5601	62	17	significance	significance	NOUN
cana-5601	62	18	in	in	ADP
cana-5601	62	19	the	the	DET
cana-5601	62	20	present	present	ADJ
cana-5601	62	21	market	market	NOUN
cana-5601	62	22	scenario	scenario	NOUN
cana-5601	62	23	.	.	PUNCT
cana-5601	63	1	to	to	PART
cana-5601	63	2	understand	understand	VERB
cana-5601	63	3	the	the	DET
cana-5601	63	4	implications	implication	NOUN
cana-5601	63	5	of	of	ADP
cana-5601	63	6	digital	digital	ADJ
cana-5601	63	7	marketing	marketing	NOUN
cana-5601	63	8	strategies	strategy	NOUN
cana-5601	63	9	on	on	ADP
cana-5601	63	10	brand	brand	NOUN
cana-5601	63	11	building	building	NOUN
cana-5601	63	12	,	,	PUNCT
cana-5601	63	13	specifically	specifically	ADV
cana-5601	63	14	in	in	ADP
cana-5601	63	15	the	the	DET
cana-5601	63	16	education	education	NOUN
cana-5601	63	17	sector	sector	NOUN
cana-5601	63	18	.	.	PUNCT
cana-5601	64	1	to	to	PART
cana-5601	64	2	analyse	analyse	VERB
cana-5601	64	3	the	the	DET
cana-5601	64	4	impact	impact	NOUN
cana-5601	64	5	of	of	ADP
cana-5601	64	6	digital	digital	ADJ
cana-5601	64	7	marketing	marketing	NOUN
cana-5601	64	8	strategies	strategy	NOUN
cana-5601	64	9	on	on	ADP
cana-5601	64	10	the	the	DET
cana-5601	64	11	existing	exist	VERB
cana-5601	64	12	university	university	NOUN
cana-5601	64	13	students	student	NOUN
cana-5601	64	14	and	and	CCONJ
cana-5601	64	15	new	new	ADJ
cana-5601	64	16	students	student	NOUN
cana-5601	64	17	/	/	SYM
cana-5601	64	18	aspirants	aspirant	NOUN
cana-5601	64	19	.	.	PUNCT
cana-5601	65	1	to	to	PART
cana-5601	65	2	statistically	statistically	ADV
cana-5601	65	3	examine	examine	VERB
cana-5601	65	4	the	the	DET
cana-5601	65	5	outcome	outcome	NOUN
cana-5601	65	6	of	of	ADP
cana-5601	65	7	digital	digital	ADJ
cana-5601	65	8	marketing	marketing	NOUN
cana-5601	65	9	techniques	technique	NOUN
cana-5601	65	10	in	in	ADP
cana-5601	65	11	context	context	NOUN
cana-5601	65	12	to	to	ADP
cana-5601	65	13	brand	brand	NOUN
cana-5601	65	14	building	building	NOUN
cana-5601	65	15	of	of	ADP
cana-5601	65	16	rayat	rayat	PROPN
cana-5601	65	17	bahra	bahra	PROPN
cana-5601	65	18	university	university	PROPN
cana-5601	65	19	(	(	PUNCT
cana-5601	65	20	amongst	amongst	ADP
cana-5601	65	21	the	the	DET
cana-5601	65	22	students	student	NOUN
cana-5601	65	23	)	)	PUNCT
cana-5601	65	24	.	.	PUNCT
cana-5601	66	1	viii	viii	PROPN
cana-5601	66	2	.	.	PUNCT
cana-5601	67	1	research	research	NOUN
cana-5601	67	2	methodology	methodology	NOUN
cana-5601	67	3	:	:	PUNCT
cana-5601	67	4	research	research	NOUN
cana-5601	67	5	design	design	NOUN
cana-5601	67	6	adopted	adopt	VERB
cana-5601	67	7	for	for	ADP
cana-5601	67	8	the	the	DET
cana-5601	67	9	study	study	NOUN
cana-5601	67	10	is	be	AUX
cana-5601	67	11	descriptive	descriptive	ADJ
cana-5601	67	12	and	and	CCONJ
cana-5601	67	13	exploratory	exploratory	ADJ
cana-5601	67	14	selected	select	VERB
cana-5601	67	15	sample	sample	NOUN
cana-5601	67	16	area	area	NOUN
cana-5601	67	17	for	for	ADP
cana-5601	67	18	the	the	DET
cana-5601	67	19	research	research	NOUN
cana-5601	67	20	is	be	AUX
cana-5601	67	21	the	the	DET
cana-5601	67	22	state	state	NOUN
cana-5601	67	23	of	of	ADP
cana-5601	67	24	punjab	punjab	ADJ
cana-5601	67	25	,	,	PUNCT
cana-5601	67	26	precisely	precisely	ADV
cana-5601	67	27	mohali	mohali	ADJ
cana-5601	67	28	.	.	PUNCT
cana-5601	68	1	both	both	DET
cana-5601	68	2	primary	primary	ADJ
cana-5601	68	3	and	and	CCONJ
cana-5601	68	4	secondary	secondary	ADJ
cana-5601	68	5	data	datum	NOUN
cana-5601	68	6	has	have	AUX
cana-5601	68	7	been	be	AUX
cana-5601	68	8	analysed	analyse	VERB
cana-5601	68	9	.	.	PUNCT
cana-5601	69	1	data	datum	NOUN
cana-5601	69	2	has	have	AUX
cana-5601	69	3	been	be	AUX
cana-5601	69	4	collected	collect	VERB
cana-5601	69	5	from	from	ADP
cana-5601	69	6	secondary	secondary	ADJ
cana-5601	69	7	sources	source	NOUN
cana-5601	69	8	namely	namely	ADV
cana-5601	69	9	,	,	PUNCT
cana-5601	69	10	recent	recent	ADJ
cana-5601	69	11	research	research	NOUN
cana-5601	69	12	papers	paper	NOUN
cana-5601	69	13	/	/	SYM
cana-5601	69	14	journals	journal	NOUN
cana-5601	69	15	,	,	PUNCT
cana-5601	69	16	website	website	NOUN
cana-5601	69	17	&	&	CCONJ
cana-5601	69	18	book	book	NOUN
cana-5601	69	19	articles	article	NOUN
cana-5601	69	20	,	,	PUNCT
cana-5601	69	21	etc	etc	X
cana-5601	69	22	.	.	X
cana-5601	69	23	primary	primary	ADJ
cana-5601	69	24	data	datum	NOUN
cana-5601	69	25	has	have	AUX
cana-5601	69	26	been	be	AUX
cana-5601	69	27	gathered	gather	VERB
cana-5601	69	28	from	from	ADP
cana-5601	69	29	the	the	DET
cana-5601	69	30	existing	exist	VERB
cana-5601	69	31	,	,	PUNCT
cana-5601	69	32	new	new	ADJ
cana-5601	69	33	students	student	NOUN
cana-5601	69	34	&	&	CCONJ
cana-5601	69	35	students	student	NOUN
cana-5601	69	36	aspiring	aspire	VERB
cana-5601	69	37	for	for	ADP
cana-5601	69	38	admission	admission	NOUN
cana-5601	69	39	at	at	ADP
cana-5601	69	40	rayat	rayat	PROPN
cana-5601	69	41	bahra	bahra	PROPN
cana-5601	69	42	university	university	PROPN
cana-5601	69	43	.	.	PUNCT
cana-5601	70	1	sampling	sample	VERB
cana-5601	70	2	design	design	NOUN
cana-5601	70	3	consists	consist	NOUN
cana-5601	70	4	of	of	ADP
cana-5601	70	5	sample	sample	NOUN
cana-5601	70	6	size	size	NOUN
cana-5601	70	7	of	of	ADP
cana-5601	70	8	300	300	NUM
cana-5601	70	9	(	(	PUNCT
cana-5601	70	10	calculates	calculate	NOUN
cana-5601	70	11	with	with	ADP
cana-5601	70	12	cochran	cochran	NOUN
cana-5601	70	13	formula	formula	NOUN
cana-5601	70	14	)	)	PUNCT
cana-5601	70	15	with	with	ADP
cana-5601	70	16	a	a	DET
cana-5601	70	17	sampling	sample	VERB
cana-5601	70	18	unit	unit	NOUN
cana-5601	70	19	comprising	comprising	NOUN
cana-5601	70	20	of	of	ADP
cana-5601	70	21	existing	exist	VERB
cana-5601	70	22	students	student	NOUN
cana-5601	70	23	,	,	PUNCT
cana-5601	70	24	new	new	ADJ
cana-5601	70	25	students	student	NOUN
cana-5601	70	26	or	or	CCONJ
cana-5601	70	27	aspirants	aspirant	NOUN
cana-5601	70	28	seeking	seek	VERB
cana-5601	70	29	university	university	NOUN
cana-5601	70	30	admissions	admission	NOUN
cana-5601	70	31	.	.	PUNCT
cana-5601	71	1	data	datum	NOUN
cana-5601	71	2	has	have	AUX
cana-5601	71	3	been	be	AUX
cana-5601	71	4	collected	collect	VERB
cana-5601	71	5	using	use	VERB
cana-5601	71	6	convenient	convenient	ADJ
cana-5601	71	7	sampling	sampling	NOUN
cana-5601	71	8	.	.	PUNCT
cana-5601	72	1	tool	tool	NOUN
cana-5601	72	2	used	use	VERB
cana-5601	72	3	for	for	ADP
cana-5601	72	4	data	datum	NOUN
cana-5601	72	5	collection	collection	NOUN
cana-5601	72	6	is	be	AUX
cana-5601	72	7	the	the	DET
cana-5601	72	8	questionnaire	questionnaire	NOUN
cana-5601	72	9	(	(	PUNCT
cana-5601	72	10	online	online	ADJ
cana-5601	72	11	)	)	PUNCT
cana-5601	72	12	&	&	CCONJ
cana-5601	72	13	analysis	analysis	NOUN
cana-5601	72	14	of	of	ADP
cana-5601	72	15	primary	primary	ADJ
cana-5601	72	16	data	datum	NOUN
cana-5601	72	17	has	have	AUX
cana-5601	72	18	been	be	AUX
cana-5601	72	19	done	do	VERB
cana-5601	72	20	through	through	ADP
cana-5601	72	21	use	use	NOUN
cana-5601	72	22	of	of	ADP
cana-5601	72	23	statistical	statistical	ADJ
cana-5601	72	24	tools	tool	NOUN
cana-5601	72	25	(	(	PUNCT
cana-5601	72	26	in	in	ADP
cana-5601	72	27	spss	spss	NOUN
cana-5601	72	28	)	)	PUNCT
cana-5601	72	29	like	like	ADP
cana-5601	72	30	t	t	NOUN
cana-5601	72	31	-	-	PUNCT
cana-5601	72	32	test	test	NOUN
cana-5601	72	33	,	,	PUNCT
cana-5601	72	34	regression	regression	NOUN
cana-5601	72	35	and	and	CCONJ
cana-5601	72	36	chi	chi	PROPN
cana-5601	72	37	square	square	PROPN
cana-5601	72	38	method	method	NOUN
cana-5601	72	39	considering	consider	VERB
cana-5601	72	40	p	p	NOUN
cana-5601	72	41	-	-	PUNCT
cana-5601	72	42	value	value	NOUN
cana-5601	72	43	of	of	ADP
cana-5601	72	44	0.05	0.05	NUM
cana-5601	72	45	.	.	PUNCT
cana-5601	73	1	reliability	reliability	NOUN
cana-5601	73	2	of	of	ADP
cana-5601	73	3	the	the	DET
cana-5601	73	4	questionnaire	questionnaire	NOUN
cana-5601	73	5	has	have	AUX
cana-5601	73	6	been	be	AUX
cana-5601	73	7	tested	test	VERB
cana-5601	73	8	with	with	ADP
cana-5601	73	9	the	the	DET
cana-5601	73	10	value	value	NOUN
cana-5601	73	11	of	of	ADP
cana-5601	73	12	total	total	ADJ
cana-5601	73	13	cronbach	cronbach	ADJ
cana-5601	73	14	alpha	alpha	NOUN
cana-5601	73	15	,	,	PUNCT
cana-5601	73	16	which	which	PRON
cana-5601	73	17	is	be	AUX
cana-5601	73	18	0.711	0.711	NUM
cana-5601	73	19	.	.	PUNCT
cana-5601	74	1	ix	ix	X
cana-5601	74	2	.	.	PUNCT
cana-5601	75	1	analysis	analysis	NOUN
cana-5601	75	2	&	&	CCONJ
cana-5601	75	3	findings	finding	NOUN
cana-5601	75	4	:	:	PUNCT
cana-5601	75	5	in	in	ADP
cana-5601	75	6	this	this	DET
cana-5601	75	7	section	section	NOUN
cana-5601	75	8	,	,	PUNCT
cana-5601	75	9	data	datum	NOUN
cana-5601	75	10	analysis	analysis	NOUN
cana-5601	75	11	has	have	AUX
cana-5601	75	12	been	be	AUX
cana-5601	75	13	performed	perform	VERB
cana-5601	75	14	objective	objective	ADJ
cana-5601	75	15	wise	wise	ADJ
cana-5601	75	16	initiating	initiate	VERB
cana-5601	75	17	it	it	PRON
cana-5601	75	18	with	with	ADP
cana-5601	75	19	the	the	DET
cana-5601	75	20	formulation	formulation	NOUN
cana-5601	75	21	of	of	ADP
cana-5601	75	22	hypothesis	hypothesis	NOUN
cana-5601	75	23	and	and	CCONJ
cana-5601	75	24	implementation	implementation	NOUN
cana-5601	75	25	of	of	ADP
cana-5601	75	26	various	various	ADJ
cana-5601	75	27	statistical	statistical	ADJ
cana-5601	75	28	tests	test	NOUN
cana-5601	75	29	for	for	ADP
cana-5601	75	30	validating	validate	VERB
cana-5601	75	31	the	the	DET
cana-5601	75	32	objective	objective	NOUN
cana-5601	75	33	of	of	ADP
cana-5601	75	34	the	the	DET
cana-5601	75	35	research	research	NOUN
cana-5601	75	36	.	.	PUNCT
cana-5601	76	1	communications	communication	NOUN
cana-5601	76	2	on	on	ADP
cana-5601	76	3	applied	apply	VERB
cana-5601	76	4	nonlinear	nonlinear	ADJ
cana-5601	76	5	analysis	analysis	NOUN
cana-5601	76	6	issn	issn	NOUN
cana-5601	76	7	:	:	PUNCT
cana-5601	76	8	1074	1074	NUM
cana-5601	76	9	-	-	PUNCT
cana-5601	76	10	133x	133x	NUM
cana-5601	76	11	vol	vol	NOUN
cana-5601	76	12	32	32	NUM
cana-5601	76	13	no	no	NOUN
cana-5601	76	14	.	.	PUNCT
cana-5601	77	1	icmasd	icmasd	NOUN
cana-5601	77	2	(	(	PUNCT
cana-5601	77	3	2025	2025	NUM
cana-5601	77	4	)	)	PUNCT
cana-5601	77	5	2041	2041	NUM
cana-5601	77	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	77	7	for	for	ADP
cana-5601	77	8	objective	objective	ADJ
cana-5601	77	9	3	3	NUM
cana-5601	77	10	:	:	PUNCT
cana-5601	77	11	to	to	PART
cana-5601	77	12	analyse	analyse	VERB
cana-5601	77	13	the	the	DET
cana-5601	77	14	impact	impact	NOUN
cana-5601	77	15	of	of	ADP
cana-5601	77	16	digital	digital	ADJ
cana-5601	77	17	marketing	marketing	NOUN
cana-5601	77	18	strategies	strategy	NOUN
cana-5601	77	19	on	on	ADP
cana-5601	77	20	the	the	DET
cana-5601	77	21	existing	exist	VERB
cana-5601	77	22	university	university	NOUN
cana-5601	77	23	students	student	NOUN
cana-5601	77	24	and	and	CCONJ
cana-5601	77	25	new	new	ADJ
cana-5601	77	26	students	student	NOUN
cana-5601	77	27	/	/	SYM
cana-5601	77	28	aspirants	aspirant	NOUN
cana-5601	77	29	.	.	PUNCT
cana-5601	78	1	this	this	DET
cana-5601	78	2	objective	objective	NOUN
cana-5601	78	3	is	be	AUX
cana-5601	78	4	analysed	analyse	VERB
cana-5601	78	5	by	by	ADP
cana-5601	78	6	graphical	graphical	ADJ
cana-5601	78	7	analysis	analysis	NOUN
cana-5601	78	8	and	and	CCONJ
cana-5601	78	9	application	application	NOUN
cana-5601	78	10	of	of	ADP
cana-5601	78	11	paired	pair	VERB
cana-5601	78	12	sample	sample	NOUN
cana-5601	78	13	t	t	PROPN
cana-5601	78	14	-	-	PUNCT
cana-5601	78	15	test	test	NOUN
cana-5601	78	16	.	.	PUNCT
cana-5601	79	1	a.	a.	NOUN
cana-5601	79	2	)	)	PUNCT
cana-5601	80	1	here	here	ADV
cana-5601	80	2	,	,	PUNCT
cana-5601	80	3	the	the	DET
cana-5601	80	4	objective	objective	NOUN
cana-5601	80	5	is	be	AUX
cana-5601	80	6	statistically	statistically	ADV
cana-5601	80	7	examined	examine	VERB
cana-5601	80	8	through	through	ADP
cana-5601	80	9	bar	bar	NOUN
cana-5601	80	10	graphs	graph	NOUN
cana-5601	80	11	.	.	PUNCT
cana-5601	81	1	graphical	graphical	ADJ
cana-5601	81	2	summarisation	summarisation	NOUN
cana-5601	81	3	of	of	ADP
cana-5601	81	4	digital	digital	ADJ
cana-5601	81	5	platforms	platform	NOUN
cana-5601	81	6	used	use	VERB
cana-5601	81	7	by	by	ADP
cana-5601	81	8	the	the	DET
cana-5601	81	9	students	student	NOUN
cana-5601	81	10	for	for	ADP
cana-5601	81	11	university	university	NOUN
cana-5601	81	12	information	information	NOUN
cana-5601	81	13	:	:	PUNCT
cana-5601	81	14	fig	fig	NOUN
cana-5601	81	15	1	1	NUM
cana-5601	81	16	:	:	PUNCT
cana-5601	81	17	digital	digital	ADJ
cana-5601	81	18	platforms	platform	NOUN
cana-5601	81	19	used	use	VERB
cana-5601	81	20	for	for	ADP
cana-5601	81	21	accessing	access	VERB
cana-5601	81	22	university	university	NOUN
cana-5601	81	23	information	information	NOUN
cana-5601	81	24	on	on	ADP
cana-5601	81	25	the	the	DET
cana-5601	81	26	basis	basis	NOUN
cana-5601	81	27	of	of	ADP
cana-5601	81	28	data	datum	NOUN
cana-5601	81	29	collected	collect	VERB
cana-5601	81	30	,	,	PUNCT
cana-5601	81	31	the	the	DET
cana-5601	81	32	figure	figure	NOUN
cana-5601	81	33	indicates	indicate	VERB
cana-5601	81	34	the	the	DET
cana-5601	81	35	different	different	ADJ
cana-5601	81	36	digital	digital	ADJ
cana-5601	81	37	platforms	platform	NOUN
cana-5601	81	38	used	use	VERB
cana-5601	81	39	by	by	ADP
cana-5601	81	40	higher	high	ADJ
cana-5601	81	41	education	education	NOUN
cana-5601	81	42	students	student	NOUN
cana-5601	81	43	to	to	PART
cana-5601	81	44	access	access	VERB
cana-5601	81	45	university	university	NOUN
cana-5601	81	46	information	information	NOUN
cana-5601	81	47	.	.	PUNCT
cana-5601	82	1	results	result	NOUN
cana-5601	82	2	from	from	ADP
cana-5601	82	3	questionnaire	questionnaire	NOUN
cana-5601	82	4	responses	response	NOUN
cana-5601	82	5	shows	show	VERB
cana-5601	82	6	that	that	SCONJ
cana-5601	82	7	social	social	ADJ
cana-5601	82	8	media	medium	NOUN
cana-5601	82	9	marketing	marketing	NOUN
cana-5601	82	10	is	be	AUX
cana-5601	82	11	highly	highly	ADV
cana-5601	82	12	prominent	prominent	ADJ
cana-5601	82	13	like	like	ADP
cana-5601	82	14	the	the	DET
cana-5601	82	15	use	use	NOUN
cana-5601	82	16	of	of	ADP
cana-5601	82	17	facebook	facebook	PROPN
cana-5601	82	18	,	,	PUNCT
cana-5601	82	19	instagram	instagram	PROPN
cana-5601	82	20	,	,	PUNCT
cana-5601	82	21	youtube	youtube	NOUN
cana-5601	82	22	,	,	PUNCT
cana-5601	82	23	linkedin	linkedin	NOUN
cana-5601	82	24	,	,	PUNCT
cana-5601	82	25	etc	etc	X
cana-5601	82	26	.	.	X
cana-5601	82	27	website	website	NOUN
cana-5601	82	28	of	of	ADP
cana-5601	82	29	university	university	NOUN
cana-5601	82	30	(	(	PUNCT
cana-5601	82	31	selected	select	VERB
cana-5601	82	32	university	university	NOUN
cana-5601	82	33	here	here	ADV
cana-5601	82	34	is	be	AUX
cana-5601	82	35	rayat	rayat	PROPN
cana-5601	82	36	bhara	bhara	NOUN
cana-5601	82	37	)	)	PUNCT
cana-5601	82	38	is	be	AUX
cana-5601	82	39	also	also	ADV
cana-5601	82	40	highly	highly	ADV
cana-5601	82	41	accessed	access	VERB
cana-5601	82	42	by	by	ADP
cana-5601	82	43	the	the	DET
cana-5601	82	44	students	student	NOUN
cana-5601	82	45	for	for	ADP
cana-5601	82	46	its	its	PRON
cana-5601	82	47	information	information	NOUN
cana-5601	82	48	followed	follow	VERB
cana-5601	82	49	by	by	ADP
cana-5601	82	50	influencer	influencer	NOUN
cana-5601	82	51	marketing	marketing	NOUN
cana-5601	82	52	,	,	PUNCT
cana-5601	82	53	whatsapp	whatsapp	NOUN
cana-5601	82	54	marketing	marketing	NOUN
cana-5601	82	55	,	,	PUNCT
cana-5601	82	56	information	information	NOUN
cana-5601	82	57	from	from	ADP
cana-5601	82	58	knowledge	knowledge	NOUN
cana-5601	82	59	based	base	VERB
cana-5601	82	60	websites(quora	websites(quora	PROPN
cana-5601	82	61	,	,	PUNCT
cana-5601	82	62	collegedunia	collegedunia	NOUN
cana-5601	82	63	,	,	PUNCT
cana-5601	82	64	shiksha	shiksha	PROPN
cana-5601	82	65	)	)	PUNCT
cana-5601	82	66	and	and	CCONJ
cana-5601	82	67	email	email	NOUN
cana-5601	82	68	marketing	marketing	NOUN
cana-5601	82	69	.	.	PUNCT
cana-5601	83	1	viewership	viewership	NOUN
cana-5601	83	2	/frequency	/frequency	PROPN
cana-5601	83	3	of	of	ADP
cana-5601	83	4	rayat	rayat	PROPN
cana-5601	83	5	bahra	bahra	PROPN
cana-5601	83	6	university	university	NOUN
cana-5601	83	7	advertisement	advertisement	NOUN
cana-5601	83	8	on	on	ADP
cana-5601	83	9	digital	digital	ADJ
cana-5601	83	10	platforms	platform	NOUN
cana-5601	83	11	:	:	PUNCT
cana-5601	83	12	fig	fig	NOUN
cana-5601	83	13	2	2	NUM
cana-5601	83	14	:	:	PUNCT
cana-5601	83	15	viewership	viewership	NOUN
cana-5601	83	16	of	of	ADP
cana-5601	83	17	rayat	rayat	PROPN
cana-5601	83	18	bahra	bahra	PROPN
cana-5601	83	19	university	university	NOUN
cana-5601	83	20	ads	ad	NOUN
cana-5601	83	21	on	on	ADP
cana-5601	83	22	digital	digital	ADJ
cana-5601	83	23	channels	channel	NOUN
cana-5601	83	24	communications	communication	NOUN
cana-5601	83	25	on	on	ADP
cana-5601	83	26	applied	apply	VERB
cana-5601	83	27	nonlinear	nonlinear	ADJ
cana-5601	83	28	analysis	analysis	NOUN
cana-5601	83	29	issn	issn	NOUN
cana-5601	83	30	:	:	PUNCT
cana-5601	83	31	1074	1074	NUM
cana-5601	83	32	-	-	PUNCT
cana-5601	83	33	133x	133x	NUM
cana-5601	83	34	vol	vol	NOUN
cana-5601	83	35	32	32	NUM
cana-5601	83	36	no	no	NOUN
cana-5601	83	37	.	.	PUNCT
cana-5601	84	1	icmasd	icmasd	NOUN
cana-5601	84	2	(	(	PUNCT
cana-5601	84	3	2025	2025	NUM
cana-5601	84	4	)	)	PUNCT
cana-5601	84	5	2042	2042	NUM
cana-5601	84	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	84	7	results	result	VERB
cana-5601	84	8	from	from	ADP
cana-5601	84	9	response	response	NOUN
cana-5601	84	10	sheet	sheet	NOUN
cana-5601	84	11	shows	show	VERB
cana-5601	84	12	that	that	SCONJ
cana-5601	84	13	ads	ad	NOUN
cana-5601	84	14	of	of	ADP
cana-5601	84	15	rayat	rayat	ADJ
cana-5601	84	16	bahra	bahra	NOUN
cana-5601	84	17	on	on	ADP
cana-5601	84	18	digital	digital	ADJ
cana-5601	84	19	platforms	platform	NOUN
cana-5601	84	20	is	be	AUX
cana-5601	84	21	frequently	frequently	ADV
cana-5601	84	22	viewed	view	VERB
cana-5601	84	23	or	or	CCONJ
cana-5601	84	24	accessed	access	VERB
cana-5601	84	25	by	by	ADP
cana-5601	84	26	students(140	students(140	PROPN
cana-5601	84	27	)	)	PUNCT
cana-5601	84	28	.	.	PUNCT
cana-5601	85	1	only	only	ADV
cana-5601	85	2	few	few	ADJ
cana-5601	85	3	students(80	students(80	NOUN
cana-5601	85	4	)	)	PUNCT
cana-5601	85	5	responded	respond	VERB
cana-5601	85	6	that	that	SCONJ
cana-5601	85	7	ads	ad	NOUN
cana-5601	85	8	of	of	ADP
cana-5601	85	9	university	university	NOUN
cana-5601	85	10	is	be	AUX
cana-5601	85	11	rarely	rarely	ADV
cana-5601	85	12	or	or	CCONJ
cana-5601	85	13	occassionally	occassionally	ADV
cana-5601	85	14	viewed	view	VERB
cana-5601	85	15	on	on	ADP
cana-5601	85	16	digital	digital	ADJ
cana-5601	85	17	channles	channle	NOUN
cana-5601	85	18	.	.	PUNCT
cana-5601	86	1	so	so	ADV
cana-5601	86	2	,	,	PUNCT
cana-5601	86	3	the	the	DET
cana-5601	86	4	presence	presence	NOUN
cana-5601	86	5	of	of	ADP
cana-5601	86	6	university	university	NOUN
cana-5601	86	7	on	on	ADP
cana-5601	86	8	digital	digital	ADJ
cana-5601	86	9	channels	channel	NOUN
cana-5601	86	10	is	be	AUX
cana-5601	86	11	positive	positive	ADJ
cana-5601	86	12	among	among	ADP
cana-5601	86	13	the	the	DET
cana-5601	86	14	students	student	NOUN
cana-5601	86	15	indicating	indicate	VERB
cana-5601	86	16	an	an	DET
cana-5601	86	17	impact	impact	NOUN
cana-5601	86	18	of	of	ADP
cana-5601	86	19	digital	digital	ADJ
cana-5601	86	20	marketing	marketing	NOUN
cana-5601	86	21	on	on	ADP
cana-5601	86	22	students	student	NOUN
cana-5601	86	23	.	.	PUNCT
cana-5601	87	1	b.	b.	PROPN
cana-5601	87	2	)	)	PUNCT
cana-5601	88	1	application	application	NOUN
cana-5601	88	2	of	of	ADP
cana-5601	88	3	t	t	PROPN
cana-5601	88	4	-	-	PUNCT
cana-5601	88	5	tests	test	NOUN
cana-5601	88	6	:	:	PUNCT
cana-5601	88	7	this	this	DET
cana-5601	88	8	section	section	NOUN
cana-5601	88	9	includes	include	VERB
cana-5601	88	10	the	the	DET
cana-5601	88	11	formulation	formulation	NOUN
cana-5601	88	12	of	of	ADP
cana-5601	88	13	hypothesis	hypothesis	NOUN
cana-5601	88	14	(	(	PUNCT
cana-5601	88	15	university	university	NOUN
cana-5601	88	16	visits	visit	NOUN
cana-5601	88	17	before	before	ADP
cana-5601	88	18	&	&	CCONJ
cana-5601	88	19	after	after	ADP
cana-5601	88	20	digital	digital	ADJ
cana-5601	88	21	ads	ad	NOUN
cana-5601	88	22	)	)	PUNCT
cana-5601	88	23	and	and	CCONJ
cana-5601	88	24	applying	apply	VERB
cana-5601	88	25	paired	pair	VERB
cana-5601	88	26	sample	sample	NOUN
cana-5601	88	27	t	t	PROPN
cana-5601	88	28	-	-	PUNCT
cana-5601	88	29	test	test	NOUN
cana-5601	88	30	for	for	ADP
cana-5601	88	31	validating	validate	VERB
cana-5601	88	32	the	the	DET
cana-5601	88	33	objectives	objective	NOUN
cana-5601	88	34	of	of	ADP
cana-5601	88	35	research	research	NOUN
cana-5601	88	36	.	.	PUNCT
cana-5601	89	1	h0there	h0there	ADV
cana-5601	89	2	is	be	AUX
cana-5601	89	3	no	no	DET
cana-5601	89	4	significant	significant	ADJ
cana-5601	89	5	difference	difference	NOUN
cana-5601	89	6	in	in	ADP
cana-5601	89	7	the	the	DET
cana-5601	89	8	number	number	NOUN
cana-5601	89	9	of	of	ADP
cana-5601	89	10	visitors	visitor	NOUN
cana-5601	89	11	at	at	ADP
cana-5601	89	12	university	university	NOUN
cana-5601	89	13	website	website	NOUN
cana-5601	89	14	after	after	ADP
cana-5601	89	15	implementing	implement	VERB
cana-5601	89	16	digital	digital	ADJ
cana-5601	89	17	marketing	marketing	NOUN
cana-5601	89	18	-	-	PUNCT
cana-5601	89	19	strategies	strategy	NOUN
cana-5601	89	20	h1there	h1there	PRON
cana-5601	89	21	is	be	AUX
cana-5601	89	22	a	a	DET
cana-5601	89	23	significant	significant	ADJ
cana-5601	89	24	difference	difference	NOUN
cana-5601	89	25	in	in	ADP
cana-5601	89	26	the	the	DET
cana-5601	89	27	number	number	NOUN
cana-5601	89	28	of	of	ADP
cana-5601	89	29	visitors	visitor	NOUN
cana-5601	89	30	at	at	ADP
cana-5601	89	31	university	university	NOUN
cana-5601	89	32	website	website	NOUN
cana-5601	89	33	after	after	ADP
cana-5601	89	34	implementing	implement	VERB
cana-5601	89	35	digital	digital	ADJ
cana-5601	89	36	marketing	marketing	NOUN
cana-5601	89	37	-	-	PUNCT
cana-5601	89	38	strategies	strategy	NOUN
cana-5601	89	39	table	table	NOUN
cana-5601	89	40	i	i	PRON
cana-5601	89	41	paired	pair	VERB
cana-5601	89	42	samples	sample	NOUN
cana-5601	89	43	statistics	statistic	NOUN
cana-5601	89	44	mean	mean	VERB
cana-5601	89	45	n	n	PRON
cana-5601	89	46	std	std	PROPN
cana-5601	89	47	.	.	PUNCT
cana-5601	90	1	deviation	deviation	NOUN
cana-5601	90	2	std	std	NOUN
cana-5601	90	3	.	.	PUNCT
cana-5601	90	4	error	error	NOUN
cana-5601	90	5	mean	mean	VERB
cana-5601	90	6	pair	pair	NOUN
cana-5601	90	7	.1	.1	NUM
cana-5601	91	1	no	no	INTJ
cana-5601	91	2	.	.	PUNCT
cana-5601	92	1	of	of	ADP
cana-5601	92	2	website	website	NOUN
cana-5601	92	3	visits	visit	NOUN
cana-5601	92	4	after	after	ADP
cana-5601	92	5	digital	digital	ADJ
cana-5601	92	6	ads	ad	NOUN
cana-5601	92	7	1.60	1.60	NUM
cana-5601	92	8	300	300	NUM
cana-5601	92	9	.426	.426	NUM
cana-5601	92	10	.025	.025	NUM
cana-5601	92	11	no	no	NOUN
cana-5601	92	12	.	.	PUNCT
cana-5601	93	1	of	of	ADP
cana-5601	93	2	website	website	NOUN
cana-5601	93	3	visits	visit	NOUN
cana-5601	93	4	before	before	ADP
cana-5601	93	5	digital	digital	ADJ
cana-5601	93	6	ads	ad	NOUN
cana-5601	93	7	1.24	1.24	NUM
cana-5601	93	8	300	300	NUM
cana-5601	93	9	.491	.491	NUM
cana-5601	93	10	.028	.028	NUM
cana-5601	93	11	table	table	NOUN
cana-5601	93	12	ii	ii	NOUN
cana-5601	93	13	paired	pair	VERB
cana-5601	93	14	samples	sample	NOUN
cana-5601	93	15	correlations	correlation	NOUN
cana-5601	93	16	n	n	PRON
cana-5601	93	17	correlation	correlation	NOUN
cana-5601	93	18	sig	sig	NOUN
cana-5601	93	19	.	.	PUNCT
cana-5601	94	1	pair.1	pair.1	NOUN
cana-5601	94	2	no	no	INTJ
cana-5601	94	3	.	.	PUNCT
cana-5601	94	4	of	of	ADP
cana-5601	94	5	website	website	NOUN
cana-5601	94	6	visits	visit	NOUN
cana-5601	94	7	after	after	ADP
cana-5601	94	8	digital	digital	ADJ
cana-5601	94	9	ads	ad	NOUN
cana-5601	94	10	&	&	CCONJ
cana-5601	94	11	no	no	PRON
cana-5601	94	12	.	.	PUNCT
cana-5601	95	1	of	of	ADP
cana-5601	95	2	website	website	NOUN
cana-5601	95	3	visits	visit	NOUN
cana-5601	95	4	before	before	ADP
cana-5601	95	5	digital	digital	ADJ
cana-5601	95	6	ads	ad	NOUN
cana-5601	95	7	300	300	NUM
cana-5601	95	8	.394	.394	NUM
cana-5601	95	9	.000	.000	NUM
cana-5601	95	10	table	table	NOUN
cana-5601	95	11	iii	iii	NOUN
cana-5601	95	12	paired	pair	VERB
cana-5601	95	13	samples	sample	NOUN
cana-5601	95	14	test	test	NOUN
cana-5601	95	15	output	output	NOUN
cana-5601	95	16	from	from	ADP
cana-5601	95	17	spss	spss	PROPN
cana-5601	95	18	in	in	ADP
cana-5601	95	19	table	table	NOUN
cana-5601	95	20	i	i	PRON
cana-5601	95	21	(	(	PUNCT
cana-5601	95	22	sample	sample	NOUN
cana-5601	95	23	statistics	statistic	NOUN
cana-5601	95	24	)	)	PUNCT
cana-5601	95	25	infer	infer	VERB
cana-5601	95	26	about	about	ADP
cana-5601	95	27	the	the	DET
cana-5601	95	28	deviation	deviation	NOUN
cana-5601	95	29	and	and	CCONJ
cana-5601	95	30	mean	mean	ADV
cana-5601	95	31	of	of	ADP
cana-5601	95	32	selected	select	VERB
cana-5601	95	33	elements	element	NOUN
cana-5601	95	34	/	/	SYM
cana-5601	95	35	variables	variable	NOUN
cana-5601	95	36	taken	take	VERB
cana-5601	95	37	in	in	ADP
cana-5601	95	38	t	t	NOUN
cana-5601	95	39	-	-	PUNCT
cana-5601	95	40	test	test	NOUN
cana-5601	95	41	analysis	analysis	NOUN
cana-5601	95	42	,	,	PUNCT
cana-5601	95	43	along	along	ADP
cana-5601	95	44	with	with	ADP
cana-5601	95	45	the	the	DET
cana-5601	95	46	correlation	correlation	NOUN
cana-5601	95	47	has	have	AUX
cana-5601	95	48	been	be	AUX
cana-5601	95	49	shown	show	VERB
cana-5601	95	50	between	between	ADP
cana-5601	95	51	the	the	DET
cana-5601	95	52	variables	variable	NOUN
cana-5601	95	53	considered	consider	VERB
cana-5601	95	54	in	in	ADP
cana-5601	95	55	the	the	DET
cana-5601	95	56	research	research	NOUN
cana-5601	95	57	.	.	PUNCT
cana-5601	96	1	the	the	DET
cana-5601	96	2	p	p	NOUN
cana-5601	96	3	-	-	PUNCT
cana-5601	96	4	value	value	NOUN
cana-5601	96	5	indicated	indicate	VERB
cana-5601	96	6	in	in	ADP
cana-5601	96	7	table	table	NOUN
cana-5601	96	8	iii	iii	NOUN
cana-5601	96	9	(	(	PUNCT
cana-5601	96	10	paired	pair	VERB
cana-5601	96	11	sample	sample	NOUN
cana-5601	96	12	t	t	PROPN
cana-5601	96	13	-	-	PUNCT
cana-5601	96	14	test	test	NOUN
cana-5601	96	15	)	)	PUNCT
cana-5601	96	16	is	be	AUX
cana-5601	96	17	0.001	0.001	NUM
cana-5601	96	18	which	which	PRON
cana-5601	96	19	is	be	AUX
cana-5601	96	20	on	on	ADP
cana-5601	96	21	lower	low	ADJ
cana-5601	96	22	side	side	NOUN
cana-5601	96	23	in	in	ADP
cana-5601	96	24	comparison	comparison	NOUN
cana-5601	96	25	to	to	ADP
cana-5601	96	26	0.05	0.05	NUM
cana-5601	96	27	,	,	PUNCT
cana-5601	96	28	thus	thus	ADV
cana-5601	96	29	implying	imply	VERB
cana-5601	96	30	that	that	SCONJ
cana-5601	96	31	null	null	ADJ
cana-5601	96	32	hypothesis	hypothesis	NOUN
cana-5601	96	33	has	have	AUX
cana-5601	96	34	been	be	AUX
cana-5601	96	35	rejected	reject	VERB
cana-5601	96	36	.	.	PUNCT
cana-5601	97	1	paired	pair	VERB
cana-5601	97	2	differences	difference	NOUN
cana-5601	97	3	t	t	PROPN
cana-5601	97	4	df	df	PROPN
cana-5601	97	5	sig	sig	PROPN
cana-5601	97	6	.	.	PUNCT
cana-5601	98	1	(	(	PUNCT
cana-5601	98	2	2tailed	2tailed	NUM
cana-5601	98	3	)	)	PUNCT
cana-5601	98	4	mean	mean	ADJ
cana-5601	98	5	std	std	PROPN
cana-5601	98	6	.	.	PUNCT
cana-5601	98	7	dev	dev	PROPN
cana-5601	98	8	std	std	PROPN
cana-5601	98	9	.	.	PUNCT
cana-5601	99	1	error	error	NOUN
cana-5601	99	2	mean	mean	NOUN
cana-5601	99	3	95	95	NUM
cana-5601	99	4	%	%	NOUN
cana-5601	99	5	confd	confd	NOUN
cana-5601	99	6	interv	interv	NOUN
cana-5601	99	7	of	of	ADP
cana-5601	99	8	the	the	DET
cana-5601	99	9	diff	diff	NOUN
cana-5601	99	10	lower	low	ADJ
cana-5601	99	11	upper	upper	ADJ
cana-5601	99	12	pair	pair	NOUN
cana-5601	99	13	.1	.1	NUM
cana-5601	100	1	no	no	INTJ
cana-5601	100	2	.	.	PUNCT
cana-5601	101	1	of	of	ADP
cana-5601	101	2	website	website	NOUN
cana-5601	101	3	visits	visit	NOUN
cana-5601	101	4	after	after	ADP
cana-5601	101	5	digital	digital	ADJ
cana-5601	101	6	ads	ad	NOUN
cana-5601	101	7	no	no	INTJ
cana-5601	101	8	.	.	PUNCT
cana-5601	101	9	of	of	ADP
cana-5601	101	10	website	website	NOUN
cana-5601	101	11	visits	visit	NOUN
cana-5601	101	12	before	before	ADP
cana-5601	101	13	digital	digital	ADJ
cana-5601	101	14	ads	ad	NOUN
cana-5601	101	15	-.363	-.363	ADP
cana-5601	101	16	.766	.766	NUM
cana-5601	101	17	.044	.044	NUM
cana-5601	102	1	-.450	-.450	NOUN
cana-5601	102	2	-.276	-.276	PROPN
cana-5601	102	3	8.21	8.21	NUM
cana-5601	102	4	7	7	NUM
cana-5601	102	5	299	299	NUM
cana-5601	102	6	.001	.001	NUM
cana-5601	102	7	communications	communication	NOUN
cana-5601	102	8	on	on	ADP
cana-5601	102	9	applied	apply	VERB
cana-5601	102	10	nonlinear	nonlinear	ADJ
cana-5601	102	11	analysis	analysis	NOUN
cana-5601	102	12	issn	issn	NOUN
cana-5601	102	13	:	:	PUNCT
cana-5601	102	14	1074	1074	NUM
cana-5601	102	15	-	-	PUNCT
cana-5601	102	16	133x	133x	NUM
cana-5601	102	17	vol	vol	NOUN
cana-5601	102	18	32	32	NUM
cana-5601	102	19	no	no	NOUN
cana-5601	102	20	.	.	PUNCT
cana-5601	103	1	icmasd	icmasd	NOUN
cana-5601	103	2	(	(	PUNCT
cana-5601	103	3	2025	2025	NUM
cana-5601	103	4	)	)	PUNCT
cana-5601	103	5	2043	2043	NUM
cana-5601	103	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	103	7	therefore	therefore	ADV
cana-5601	103	8	,	,	PUNCT
cana-5601	103	9	it	it	PRON
cana-5601	103	10	can	can	AUX
cana-5601	103	11	be	be	AUX
cana-5601	103	12	concluded	conclude	VERB
cana-5601	103	13	that	that	SCONJ
cana-5601	103	14	there	there	PRON
cana-5601	103	15	is	be	VERB
cana-5601	103	16	a	a	DET
cana-5601	103	17	significant	significant	ADJ
cana-5601	103	18	difference	difference	NOUN
cana-5601	103	19	in	in	ADP
cana-5601	103	20	the	the	DET
cana-5601	103	21	number	number	NOUN
cana-5601	103	22	of	of	ADP
cana-5601	103	23	visits	visit	NOUN
cana-5601	103	24	to	to	ADP
cana-5601	103	25	university	university	NOUN
cana-5601	103	26	website	website	NOUN
cana-5601	103	27	before	before	ADP
cana-5601	103	28	and	and	CCONJ
cana-5601	103	29	after	after	ADP
cana-5601	103	30	the	the	DET
cana-5601	103	31	implementation	implementation	NOUN
cana-5601	103	32	of	of	ADP
cana-5601	103	33	digital	digital	ADJ
cana-5601	103	34	marketing	marketing	NOUN
cana-5601	103	35	techniques	technique	NOUN
cana-5601	103	36	.	.	PUNCT
cana-5601	104	1	for	for	ADP
cana-5601	104	2	objective	objective	ADJ
cana-5601	104	3	4	4	NUM
cana-5601	104	4	:	:	PUNCT
cana-5601	104	5	to	to	PART
cana-5601	104	6	statistically	statistically	ADV
cana-5601	104	7	examine	examine	VERB
cana-5601	104	8	the	the	DET
cana-5601	104	9	outcome	outcome	NOUN
cana-5601	104	10	of	of	ADP
cana-5601	104	11	digital	digital	ADJ
cana-5601	104	12	marketing	marketing	NOUN
cana-5601	104	13	techniques	technique	NOUN
cana-5601	104	14	in	in	ADP
cana-5601	104	15	context	context	NOUN
cana-5601	104	16	to	to	ADP
cana-5601	104	17	brand	brand	NOUN
cana-5601	104	18	building	building	NOUN
cana-5601	104	19	of	of	ADP
cana-5601	104	20	rayat	rayat	PROPN
cana-5601	104	21	bahra	bahra	PROPN
cana-5601	104	22	university	university	PROPN
cana-5601	104	23	.	.	PUNCT
cana-5601	105	1	this	this	DET
cana-5601	105	2	objective	objective	NOUN
cana-5601	105	3	is	be	AUX
cana-5601	105	4	achieved	achieve	VERB
cana-5601	105	5	through	through	ADP
cana-5601	105	6	the	the	DET
cana-5601	105	7	application	application	NOUN
cana-5601	105	8	of	of	ADP
cana-5601	105	9	regression	regression	NOUN
cana-5601	105	10	analysis	analysis	NOUN
cana-5601	105	11	&	&	CCONJ
cana-5601	105	12	chi	chi	PROPN
cana-5601	105	13	square	square	PROPN
cana-5601	105	14	test	test	NOUN
cana-5601	105	15	.	.	PUNCT
cana-5601	106	1	(	(	PUNCT
cana-5601	106	2	a	a	X
cana-5601	106	3	)	)	PUNCT
cana-5601	106	4	regression	regression	NOUN
cana-5601	106	5	analysis	analysis	NOUN
cana-5601	106	6	:	:	PUNCT
cana-5601	106	7	regression	regression	NOUN
cana-5601	106	8	analysis	analysis	NOUN
cana-5601	106	9	will	will	AUX
cana-5601	106	10	analyse	analyse	VERB
cana-5601	106	11	the	the	DET
cana-5601	106	12	relationship	relationship	NOUN
cana-5601	106	13	of	of	ADP
cana-5601	106	14	two	two	NUM
cana-5601	106	15	variables	variable	NOUN
cana-5601	106	16	,	,	PUNCT
cana-5601	106	17	i.e.	i.e.	X
cana-5601	106	18	,	,	PUNCT
cana-5601	106	19	digital	digital	ADJ
cana-5601	106	20	marketing	marketing	NOUN
cana-5601	106	21	strategies	strategy	NOUN
cana-5601	106	22	and	and	CCONJ
cana-5601	106	23	brand	brand	NOUN
cana-5601	106	24	building	building	NOUN
cana-5601	106	25	of	of	ADP
cana-5601	106	26	university	university	NOUN
cana-5601	106	27	where	where	SCONJ
cana-5601	106	28	,	,	PUNCT
cana-5601	106	29	former	former	ADJ
cana-5601	106	30	is	be	AUX
cana-5601	106	31	independent	independent	ADJ
cana-5601	106	32	and	and	CCONJ
cana-5601	106	33	brand	brand	NOUN
cana-5601	106	34	building	building	NOUN
cana-5601	106	35	is	be	AUX
cana-5601	106	36	dependent	dependent	ADJ
cana-5601	106	37	variable	variable	NOUN
cana-5601	106	38	.	.	PUNCT
cana-5601	107	1	hypothesis	hypothesis	NOUN
cana-5601	107	2	framed	frame	VERB
cana-5601	107	3	is	be	AUX
cana-5601	107	4	:	:	PUNCT
cana-5601	107	5	h0there	h0there	ADV
cana-5601	107	6	is	be	AUX
cana-5601	107	7	no	no	DET
cana-5601	107	8	influence	influence	NOUN
cana-5601	107	9	of	of	ADP
cana-5601	107	10	digital	digital	ADJ
cana-5601	107	11	marketing	marketing	NOUN
cana-5601	107	12	strategies	strategy	NOUN
cana-5601	107	13	on	on	ADP
cana-5601	107	14	brand	brand	NOUN
cana-5601	107	15	perception	perception	NOUN
cana-5601	107	16	of	of	ADP
cana-5601	107	17	rayat	rayat	PROPN
cana-5601	107	18	bahra	bahra	PROPN
cana-5601	107	19	university	university	PROPN
cana-5601	107	20	h1there	h1there	PROPN
cana-5601	107	21	is	be	AUX
cana-5601	107	22	an	an	DET
cana-5601	107	23	influence	influence	NOUN
cana-5601	107	24	of	of	ADP
cana-5601	107	25	digital	digital	ADJ
cana-5601	107	26	marketing	marketing	NOUN
cana-5601	107	27	-	-	PUNCT
cana-5601	107	28	strategies	strategy	NOUN
cana-5601	107	29	on	on	ADP
cana-5601	107	30	brand	brand	NOUN
cana-5601	107	31	perception	perception	NOUN
cana-5601	107	32	of	of	ADP
cana-5601	107	33	rayat	rayat	PROPN
cana-5601	107	34	bahra	bahra	PROPN
cana-5601	107	35	university	university	NOUN
cana-5601	107	36	table	table	NOUN
cana-5601	107	37	iv	iv	NUM
cana-5601	107	38	-	-	PUNCT
cana-5601	107	39	model	model	NOUN
cana-5601	107	40	summary	summary	NOUN
cana-5601	107	41	model	model	NOUN
cana-5601	107	42	r	r	PROPN
cana-5601	107	43	r	r	NOUN
cana-5601	107	44	square	square	ADJ
cana-5601	107	45	adjusted	adjust	VERB
cana-5601	107	46	r	r	NOUN
cana-5601	107	47	square	square	ADJ
cana-5601	107	48	std	std	NOUN
cana-5601	107	49	.	.	PUNCT
cana-5601	107	50	error	error	NOUN
cana-5601	107	51	of	of	ADP
cana-5601	107	52	the	the	DET
cana-5601	107	53	estimate	estimate	NOUN
cana-5601	107	54	1	1	NUM
cana-5601	107	55	.726a	.726a	NOUN
cana-5601	107	56	.606	.606	NUM
cana-5601	107	57	.103	.103	NUM
cana-5601	107	58	.563	.563	NUM
cana-5601	107	59	a.	a.	NOUN
cana-5601	107	60	predictors	predictor	NOUN
cana-5601	107	61	:	:	PUNCT
cana-5601	107	62	(	(	PUNCT
cana-5601	107	63	constant	constant	ADJ
cana-5601	107	64	)	)	PUNCT
cana-5601	107	65	,	,	PUNCT
cana-5601	107	66	influence	influence	NOUN
cana-5601	107	67	of	of	ADP
cana-5601	107	68	digital	digital	PROPN
cana-5601	107	69	adv	adv	PROPN
cana-5601	107	70	on	on	ADP
cana-5601	107	71	students	student	NOUN
cana-5601	107	72	in	in	ADP
cana-5601	107	73	this	this	DET
cana-5601	107	74	table	table	NOUN
cana-5601	107	75	,	,	PUNCT
cana-5601	107	76	by	by	ADP
cana-5601	107	77	rsquare	rsquare	NOUN
cana-5601	107	78	value	value	NOUN
cana-5601	107	79	of	of	ADP
cana-5601	107	80	0.606	0.606	NUM
cana-5601	107	81	,	,	PUNCT
cana-5601	107	82	we	we	PRON
cana-5601	107	83	can	can	AUX
cana-5601	107	84	very	very	ADV
cana-5601	107	85	clearly	clearly	ADV
cana-5601	107	86	identify	identify	VERB
cana-5601	107	87	that	that	SCONJ
cana-5601	107	88	there	there	PRON
cana-5601	107	89	is	be	VERB
cana-5601	107	90	strong	strong	ADJ
cana-5601	107	91	positive	positive	ADJ
cana-5601	107	92	relationship	relationship	NOUN
cana-5601	107	93	between	between	ADP
cana-5601	107	94	the	the	DET
cana-5601	107	95	two	two	NUM
cana-5601	107	96	selected	select	VERB
cana-5601	107	97	variables	variable	NOUN
cana-5601	107	98	,	,	PUNCT
cana-5601	107	99	i.e.	i.e.	X
cana-5601	107	100	,	,	PUNCT
cana-5601	107	101	digital	digital	ADJ
cana-5601	107	102	marketing	marketing	NOUN
cana-5601	107	103	strategies	strategy	NOUN
cana-5601	107	104	and	and	CCONJ
cana-5601	107	105	brand	brand	NOUN
cana-5601	107	106	perception	perception	NOUN
cana-5601	107	107	of	of	ADP
cana-5601	107	108	the	the	DET
cana-5601	107	109	university	university	NOUN
cana-5601	107	110	.	.	PUNCT
cana-5601	108	1	here	here	ADV
cana-5601	108	2	r	r	NOUN
cana-5601	108	3	square	square	ADJ
cana-5601	108	4	value	value	NOUN
cana-5601	108	5	implies	imply	VERB
cana-5601	108	6	that	that	SCONJ
cana-5601	108	7	60.6	60.6	NUM
cana-5601	108	8	%	%	NOUN
cana-5601	108	9	of	of	ADP
cana-5601	108	10	variance	variance	NOUN
cana-5601	108	11	of	of	ADP
cana-5601	108	12	independentvariable	independentvariable	ADJ
cana-5601	108	13	(	(	PUNCT
cana-5601	108	14	digital	digital	PROPN
cana-5601	108	15	adv	adv	PROPN
cana-5601	108	16	)	)	PUNCT
cana-5601	108	17	on	on	ADP
cana-5601	108	18	dependent	dependent	ADJ
cana-5601	108	19	element	element	NOUN
cana-5601	108	20	which	which	PRON
cana-5601	108	21	is	be	AUX
cana-5601	108	22	brand	brand	NOUN
cana-5601	108	23	perception	perception	NOUN
cana-5601	108	24	.	.	PUNCT
cana-5601	109	1	table	table	NOUN
cana-5601	109	2	vanova	vanova	PROPN
cana-5601	109	3	model	model	NOUN
cana-5601	109	4	sum	sum	NOUN
cana-5601	109	5	of	of	ADP
cana-5601	109	6	squares	square	NOUN
cana-5601	109	7	df	df	PROPN
cana-5601	109	8	mean	mean	PROPN
cana-5601	109	9	square	square	PROPN
cana-5601	109	10	f	f	PROPN
cana-5601	109	11	sig	sig	PROPN
cana-5601	109	12	.	.	PROPN
cana-5601	110	1	1	1	NUM
cana-5601	110	2	regression	regression	VERB
cana-5601	110	3	11.193	11.193	NUM
cana-5601	110	4	1	1	NUM
cana-5601	110	5	11.193	11.193	NUM
cana-5601	110	6	35.277	35.277	NUM
cana-5601	110	7	.000b	.000b	PROPN
cana-5601	110	8	residual	residual	ADJ
cana-5601	110	9	94.238	94.238	NUM
cana-5601	110	10	297	297	NUM
cana-5601	110	11	.317	.317	NUM
cana-5601	110	12	total	total	ADJ
cana-5601	110	13	105.431	105.431	NUM
cana-5601	110	14	298	298	NUM
cana-5601	110	15	a.	a.	NOUN
cana-5601	110	16	dependent	dependent	ADJ
cana-5601	110	17	variable	variable	NOUN
cana-5601	110	18	:	:	PUNCT
cana-5601	110	19	university	university	NOUN
cana-5601	110	20	positive	positive	ADJ
cana-5601	110	21	brand	brand	NOUN
cana-5601	110	22	perception	perception	PROPN
cana-5601	110	23	b.	b.	PROPN
cana-5601	110	24	predictors	predictor	NOUN
cana-5601	110	25	:	:	PUNCT
cana-5601	110	26	(	(	PUNCT
cana-5601	110	27	constant	constant	ADJ
cana-5601	110	28	)	)	PUNCT
cana-5601	110	29	,	,	PUNCT
cana-5601	110	30	influence	influence	NOUN
cana-5601	110	31	of	of	ADP
cana-5601	110	32	digital	digital	PROPN
cana-5601	110	33	adv	adv	PROPN
cana-5601	110	34	on	on	ADP
cana-5601	110	35	students	student	NOUN
cana-5601	110	36	in	in	ADP
cana-5601	110	37	anova	anova	PROPN
cana-5601	110	38	table	table	NOUN
cana-5601	110	39	,	,	PUNCT
cana-5601	110	40	we	we	PRON
cana-5601	110	41	analyse	analyse	VERB
cana-5601	110	42	if	if	SCONJ
cana-5601	110	43	the	the	DET
cana-5601	110	44	model	model	NOUN
cana-5601	110	45	is	be	AUX
cana-5601	110	46	significant	significant	ADJ
cana-5601	110	47	or	or	CCONJ
cana-5601	110	48	not	not	PART
cana-5601	110	49	.	.	PUNCT
cana-5601	111	1	as	as	SCONJ
cana-5601	111	2	r	r	NOUN
cana-5601	111	3	-	-	PUNCT
cana-5601	111	4	square	square	ADJ
cana-5601	111	5	value	value	NOUN
cana-5601	111	6	is	be	AUX
cana-5601	111	7	on	on	ADP
cana-5601	111	8	upper	upper	ADJ
cana-5601	111	9	side	side	NOUN
cana-5601	111	10	and	and	CCONJ
cana-5601	111	11	here	here	ADV
cana-5601	111	12	also	also	ADV
cana-5601	111	13	significant	significant	ADJ
cana-5601	111	14	value	value	NOUN
cana-5601	111	15	is	be	AUX
cana-5601	111	16	.000	.000	NUM
cana-5601	111	17	,	,	PUNCT
cana-5601	111	18	less	less	ADJ
cana-5601	111	19	than	than	ADP
cana-5601	111	20	p	p	NOUN
cana-5601	111	21	value	value	NOUN
cana-5601	111	22	,	,	PUNCT
cana-5601	111	23	0.05	0.05	NUM
cana-5601	111	24	.	.	PUNCT
cana-5601	112	1	hence	hence	ADV
cana-5601	112	2	it	it	PRON
cana-5601	112	3	also	also	ADV
cana-5601	112	4	implies	imply	VERB
cana-5601	112	5	the	the	DET
cana-5601	112	6	significance	significance	NOUN
cana-5601	112	7	of	of	ADP
cana-5601	112	8	the	the	DET
cana-5601	112	9	model	model	NOUN
cana-5601	112	10	.	.	PUNCT
cana-5601	113	1	table	table	NOUN
cana-5601	113	2	vicoefficientsa	vicoefficientsa	AUX
cana-5601	113	3	model	model	VERB
cana-5601	113	4	unstandardized	unstandardized	ADJ
cana-5601	113	5	coefficients	coefficient	NOUN
cana-5601	113	6	standardized	standardize	VERB
cana-5601	113	7	coefficients	coefficient	NOUN
cana-5601	113	8	t	t	PROPN
cana-5601	113	9	sig	sig	PROPN
cana-5601	113	10	.	.	PUNCT
cana-5601	114	1	b	b	X
cana-5601	114	2	std	std	PROPN
cana-5601	114	3	.	.	NOUN
cana-5601	114	4	error	error	NOUN
cana-5601	114	5	beta	beta	NOUN
cana-5601	114	6	1	1	NUM
cana-5601	114	7	(	(	PUNCT
cana-5601	114	8	constant	constant	ADJ
cana-5601	114	9	)	)	PUNCT
cana-5601	114	10	5.697	5.697	NUM
cana-5601	114	11	.222	.222	NUM
cana-5601	114	12	25.696	25.696	NUM
cana-5601	114	13	.000	.000	NUM
cana-5601	114	14	communications	communication	NOUN
cana-5601	114	15	on	on	ADP
cana-5601	114	16	applied	apply	VERB
cana-5601	114	17	nonlinear	nonlinear	ADJ
cana-5601	114	18	analysis	analysis	NOUN
cana-5601	114	19	issn	issn	NOUN
cana-5601	114	20	:	:	PUNCT
cana-5601	114	21	1074	1074	NUM
cana-5601	114	22	-	-	PUNCT
cana-5601	114	23	133x	133x	NUM
cana-5601	114	24	vol	vol	NOUN
cana-5601	114	25	32	32	NUM
cana-5601	114	26	no	no	NOUN
cana-5601	114	27	.	.	PUNCT
cana-5601	115	1	icmasd	icmasd	NOUN
cana-5601	115	2	(	(	PUNCT
cana-5601	115	3	2025	2025	NUM
cana-5601	115	4	)	)	PUNCT
cana-5601	115	5	2044	2044	NUM
cana-5601	116	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	116	2	influence	influence	NOUN
cana-5601	116	3	of	of	ADP
cana-5601	116	4	digital	digital	PROPN
cana-5601	116	5	adv	adv	PROPN
cana-5601	116	6	on	on	ADP
cana-5601	116	7	students	student	NOUN
cana-5601	116	8	.595	.595	NUM
cana-5601	116	9	.050	.050	NUM
cana-5601	116	10	.326	.326	NUM
cana-5601	116	11	-5.939	-5.939	PROPN
cana-5601	116	12	.000	.000	NUM
cana-5601	116	13	a.	a.	NOUN
cana-5601	116	14	dependent	dependent	ADJ
cana-5601	116	15	variable	variable	NOUN
cana-5601	116	16	:	:	PUNCT
cana-5601	116	17	university	university	NOUN
cana-5601	116	18	positive	positive	ADJ
cana-5601	116	19	brand	brand	NOUN
cana-5601	116	20	perception	perception	NOUN
cana-5601	116	21	regression	regression	NOUN
cana-5601	116	22	equation	equation	NOUN
cana-5601	116	23	y=	y=	PRON
cana-5601	116	24	a+bx	a+bx	PROPN
cana-5601	116	25	,	,	PUNCT
cana-5601	116	26	here	here	ADV
cana-5601	116	27	,	,	PUNCT
cana-5601	116	28	on	on	ADP
cana-5601	116	29	the	the	DET
cana-5601	116	30	basis	basis	NOUN
cana-5601	116	31	of	of	ADP
cana-5601	116	32	outcome	outcome	NOUN
cana-5601	116	33	,	,	PUNCT
cana-5601	116	34	university	university	NOUN
cana-5601	116	35	brand	brand	NOUN
cana-5601	116	36	perception	perception	NOUN
cana-5601	116	37	(	(	PUNCT
cana-5601	116	38	y	y	NOUN
cana-5601	116	39	)	)	PUNCT
cana-5601	116	40	=	=	SYM
cana-5601	117	1	5.697(a	5.697(a	PROPN
cana-5601	117	2	-	-	PUNCT
cana-5601	117	3	intercept	intercept	NOUN
cana-5601	117	4	)	)	PUNCT
cana-5601	118	1	+	+	CCONJ
cana-5601	118	2	0.595	0.595	NUM
cana-5601	118	3	(	(	PUNCT
cana-5601	118	4	b	b	X
cana-5601	118	5	)	)	PUNCT
cana-5601	118	6	x	x	SYM
cana-5601	118	7	influence	influence	NOUN
cana-5601	118	8	digital	digital	PROPN
cana-5601	118	9	adv	adv	PROPN
cana-5601	118	10	.	.	PUNCT
cana-5601	119	1	intercept	intercept	PROPN
cana-5601	119	2	&	&	CCONJ
cana-5601	119	3	beta	beta	PROPN
cana-5601	119	4	indicates	indicate	VERB
cana-5601	119	5	positive	positive	ADJ
cana-5601	119	6	impact	impact	NOUN
cana-5601	119	7	and	and	CCONJ
cana-5601	119	8	0.326	0.326	NUM
cana-5601	119	9	,	,	PUNCT
cana-5601	119	10	which	which	PRON
cana-5601	119	11	is	be	AUX
cana-5601	119	12	standard	standard	ADJ
cana-5601	119	13	coefficient	coefficient	NOUN
cana-5601	119	14	beta	beta	ADJ
cana-5601	119	15	highlights	highlight	NOUN
cana-5601	119	16	significance	significance	NOUN
cana-5601	119	17	of	of	ADP
cana-5601	119	18	digital	digital	ADJ
cana-5601	119	19	adv	adv	PROPN
cana-5601	119	20	(	(	PUNCT
cana-5601	119	21	independent	independent	ADJ
cana-5601	119	22	variable	variable	NOUN
cana-5601	119	23	)	)	PUNCT
cana-5601	119	24	in	in	ADP
cana-5601	119	25	depicting	depict	VERB
cana-5601	119	26	brand	brand	NOUN
cana-5601	119	27	perception	perception	NOUN
cana-5601	119	28	(	(	PUNCT
cana-5601	119	29	dependent	dependent	ADJ
cana-5601	119	30	variable	variable	NOUN
cana-5601	119	31	)	)	PUNCT
cana-5601	119	32	.	.	PUNCT
cana-5601	120	1	(	(	PUNCT
cana-5601	120	2	b	b	X
cana-5601	120	3	)	)	PUNCT
cana-5601	120	4	chi	chi	ADJ
cana-5601	120	5	-	-	PUNCT
cana-5601	120	6	square	square	ADJ
cana-5601	120	7	value	value	NOUN
cana-5601	120	8	:	:	PUNCT
cana-5601	120	9	chi	chi	PROPN
cana-5601	120	10	square	square	PROPN
cana-5601	120	11	test	test	NOUN
cana-5601	120	12	is	be	AUX
cana-5601	120	13	applied	apply	VERB
cana-5601	120	14	to	to	ADP
cana-5601	120	15	further	far	ADV
cana-5601	120	16	justifying	justify	VERB
cana-5601	120	17	objective	objective	ADJ
cana-5601	120	18	4.the	4.the	DET
cana-5601	120	19	application	application	NOUN
cana-5601	120	20	of	of	ADP
cana-5601	120	21	chi	chi	PROPN
cana-5601	120	22	square	square	PROPN
cana-5601	120	23	is	be	AUX
cana-5601	120	24	to	to	PART
cana-5601	120	25	examine	examine	VERB
cana-5601	120	26	if	if	SCONJ
cana-5601	120	27	there	there	PRON
cana-5601	120	28	is	be	VERB
cana-5601	120	29	a	a	DET
cana-5601	120	30	role	role	NOUN
cana-5601	120	31	of	of	ADP
cana-5601	120	32	digital	digital	ADJ
cana-5601	120	33	campaigning	campaigning	NOUN
cana-5601	120	34	&	&	CCONJ
cana-5601	120	35	brand	brand	NOUN
cana-5601	120	36	loyalty	loyalty	NOUN
cana-5601	120	37	on	on	ADP
cana-5601	120	38	students	student	NOUN
cana-5601	120	39	admission	admission	NOUN
cana-5601	120	40	in	in	ADP
cana-5601	120	41	university	university	NOUN
cana-5601	120	42	.	.	PUNCT
cana-5601	121	1	hypothesis	hypothesis	NOUN
cana-5601	121	2	for	for	ADP
cana-5601	121	3	this	this	DET
cana-5601	121	4	test	test	NOUN
cana-5601	121	5	is	be	AUX
cana-5601	121	6	:	:	PUNCT
cana-5601	121	7	h0no	h0no	X
cana-5601	121	8	role	role	NOUN
cana-5601	121	9	of	of	ADP
cana-5601	121	10	digital	digital	ADJ
cana-5601	121	11	campaigning	campaigning	NOUN
cana-5601	121	12	&	&	CCONJ
cana-5601	121	13	brand	brand	NOUN
cana-5601	121	14	worthiness	worthiness	NOUN
cana-5601	121	15	on	on	ADP
cana-5601	121	16	students	student	NOUN
cana-5601	121	17	intake	intake	VERB
cana-5601	121	18	in	in	ADP
cana-5601	121	19	university	university	NOUN
cana-5601	121	20	h1significant	h1significant	ADJ
cana-5601	121	21	role	role	NOUN
cana-5601	121	22	of	of	ADP
cana-5601	121	23	digital	digital	ADJ
cana-5601	121	24	campaigning	campaigning	NOUN
cana-5601	121	25	&	&	CCONJ
cana-5601	121	26	brand	brand	NOUN
cana-5601	121	27	worthiness	worthiness	NOUN
cana-5601	121	28	on	on	ADP
cana-5601	121	29	students	student	NOUN
cana-5601	121	30	intake	intake	VERB
cana-5601	121	31	in	in	ADP
cana-5601	121	32	university	university	NOUN
cana-5601	121	33	table	table	NOUN
cana-5601	121	34	viichi	viichi	PROPN
cana-5601	121	35	square	square	ADJ
cana-5601	121	36	testrole	testrole	NOUN
cana-5601	121	37	of	of	ADP
cana-5601	121	38	digital	digital	ADJ
cana-5601	121	39	campaigning	campaigning	NOUN
cana-5601	121	40	&	&	CCONJ
cana-5601	121	41	brand	brand	NOUN
cana-5601	121	42	worthiness	worthiness	NOUN
cana-5601	121	43	of	of	ADP
cana-5601	121	44	university	university	NOUN
cana-5601	121	45	on	on	ADP
cana-5601	121	46	students	student	NOUN
cana-5601	121	47	-	-	PUNCT
cana-5601	121	48	admission	admission	NOUN
cana-5601	121	49	value	value	NOUN
cana-5601	121	50	df	df	NOUN
cana-5601	121	51	asymp	asymp	PROPN
cana-5601	121	52	.	.	PUNCT
cana-5601	122	1	sig	sig	PROPN
cana-5601	122	2	.	.	PUNCT
cana-5601	123	1	(	(	PUNCT
cana-5601	123	2	2sided	2sided	NUM
cana-5601	123	3	)	)	PUNCT
cana-5601	123	4	pearson	pearson	NOUN
cana-5601	123	5	chi	chi	PROPN
cana-5601	123	6	-	-	PUNCT
cana-5601	123	7	square	square	NOUN
cana-5601	123	8	38.379a	38.379a	NUM
cana-5601	123	9	9	9	NUM
cana-5601	123	10	.000	.000	NUM
cana-5601	123	11	likelihood	likelihood	NOUN
cana-5601	123	12	ratio	ratio	NOUN
cana-5601	123	13	28.198	28.198	NUM
cana-5601	123	14	9	9	NUM
cana-5601	123	15	.001	.001	NUM
cana-5601	123	16	linear	linear	NOUN
cana-5601	123	17	-	-	PUNCT
cana-5601	123	18	by	by	ADP
cana-5601	123	19	-	-	PUNCT
cana-5601	123	20	linear	linear	NOUN
cana-5601	123	21	association	association	NOUN
cana-5601	123	22	5.041	5.041	NUM
cana-5601	123	23	1	1	NUM
cana-5601	123	24	.025	.025	NUM
cana-5601	123	25	n	n	NOUN
cana-5601	123	26	of	of	ADP
cana-5601	123	27	valid	valid	ADJ
cana-5601	123	28	cases	case	NOUN
cana-5601	123	29	300	300	NUM
cana-5601	123	30	a.	a.	NOUN
cana-5601	123	31	6	6	NUM
cana-5601	123	32	cells	cell	NOUN
cana-5601	123	33	(	(	PUNCT
cana-5601	123	34	37.5	37.5	NUM
cana-5601	123	35	%	%	NOUN
cana-5601	123	36	)	)	PUNCT
cana-5601	123	37	have	have	AUX
cana-5601	123	38	expected	expect	VERB
cana-5601	123	39	count	count	VERB
cana-5601	123	40	less	less	ADJ
cana-5601	123	41	than	than	ADP
cana-5601	123	42	5	5	NUM
cana-5601	123	43	.	.	PUNCT
cana-5601	124	1	the	the	DET
cana-5601	124	2	minimum	minimum	ADJ
cana-5601	124	3	expected	expect	VERB
cana-5601	124	4	count	count	NOUN
cana-5601	124	5	is	be	AUX
cana-5601	124	6	.44	.44	NUM
cana-5601	124	7	.	.	PUNCT
cana-5601	124	8	table	table	NOUN
cana-5601	124	9	viiicross	viiicross	NOUN
cana-5601	124	10	-	-	PUNCT
cana-5601	124	11	tabulationrole	tabulationrole	NOUN
cana-5601	124	12	of	of	ADP
cana-5601	124	13	digital	digital	ADJ
cana-5601	124	14	campaigning	campaigning	NOUN
cana-5601	124	15	&	&	CCONJ
cana-5601	124	16	brand	brand	NOUN
cana-5601	124	17	worthiness	worthiness	NOUN
cana-5601	124	18	of	of	ADP
cana-5601	124	19	university	university	NOUN
cana-5601	124	20	on	on	ADP
cana-5601	124	21	students	student	NOUN
cana-5601	124	22	-	-	PUNCT
cana-5601	124	23	admission	admission	NOUN
cana-5601	124	24	count	count	NOUN
cana-5601	124	25	influence	influence	NOUN
cana-5601	124	26	on	on	ADP
cana-5601	124	27	students	student	NOUN
cana-5601	124	28	admission	admission	NOUN
cana-5601	124	29	in	in	ADP
cana-5601	124	30	university	university	NOUN
cana-5601	124	31	total	total	NOUN
cana-5601	124	32	disagree	disagree	VERB
cana-5601	124	33	neutral	neutral	ADJ
cana-5601	124	34	agree	agree	VERB
cana-5601	124	35	strongly	strongly	ADV
cana-5601	124	36	agree	agree	VERB
cana-5601	124	37	role	role	NOUN
cana-5601	124	38	of	of	ADP
cana-5601	124	39	digital	digital	ADJ
cana-5601	124	40	campaigning	campaigning	NOUN
cana-5601	124	41	&	&	CCONJ
cana-5601	124	42	brand	brand	NOUN
cana-5601	124	43	worthiness	worthiness	NOUN
cana-5601	124	44	of	of	ADP
cana-5601	124	45	university	university	NOUN
cana-5601	124	46	disagree	disagree	VERB
cana-5601	124	47	3	3	NUM
cana-5601	124	48	3	3	NUM
cana-5601	124	49	1	1	NUM
cana-5601	124	50	5	5	NUM
cana-5601	124	51	12	12	NUM
cana-5601	124	52	neutral	neutral	ADJ
cana-5601	124	53	3	3	NUM
cana-5601	124	54	3	3	NUM
cana-5601	124	55	8	8	NUM
cana-5601	124	56	2	2	NUM
cana-5601	124	57	16	16	NUM
cana-5601	124	58	agree	agree	VERB
cana-5601	124	59	3	3	NUM
cana-5601	124	60	14	14	NUM
cana-5601	124	61	71	71	NUM
cana-5601	124	62	58	58	NUM
cana-5601	124	63	146	146	NUM
cana-5601	124	64	strongly	strongly	ADV
cana-5601	124	65	agree	agree	VERB
cana-5601	124	66	2	2	NUM
cana-5601	124	67	21	21	NUM
cana-5601	124	68	56	56	NUM
cana-5601	124	69	47	47	NUM
cana-5601	124	70	126	126	NUM
cana-5601	124	71	total	total	NOUN
cana-5601	124	72	11	11	NUM
cana-5601	124	73	41	41	NUM
cana-5601	124	74	136	136	NUM
cana-5601	124	75	112	112	NUM
cana-5601	124	76	300	300	NUM
cana-5601	124	77	communications	communication	NOUN
cana-5601	124	78	on	on	ADP
cana-5601	124	79	applied	apply	VERB
cana-5601	124	80	nonlinear	nonlinear	ADJ
cana-5601	124	81	analysis	analysis	NOUN
cana-5601	124	82	issn	issn	NOUN
cana-5601	124	83	:	:	PUNCT
cana-5601	124	84	1074	1074	NUM
cana-5601	124	85	-	-	PUNCT
cana-5601	124	86	133x	133x	NUM
cana-5601	124	87	vol	vol	NOUN
cana-5601	124	88	32	32	NUM
cana-5601	124	89	no	no	NOUN
cana-5601	124	90	.	.	PUNCT
cana-5601	125	1	icmasd	icmasd	NOUN
cana-5601	125	2	(	(	PUNCT
cana-5601	125	3	2025	2025	NUM
cana-5601	125	4	)	)	PUNCT
cana-5601	125	5	2045	2045	NUM
cana-5601	125	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	125	7	in	in	ADP
cana-5601	125	8	the	the	DET
cana-5601	125	9	exhibited	exhibit	VERB
cana-5601	125	10	table	table	NOUN
cana-5601	125	11	vii	vii	PROPN
cana-5601	125	12	,	,	PUNCT
cana-5601	125	13	after	after	ADP
cana-5601	125	14	applying	apply	VERB
cana-5601	125	15	the	the	DET
cana-5601	125	16	chi	chi	ADJ
cana-5601	125	17	-	-	PUNCT
cana-5601	125	18	square	square	ADJ
cana-5601	125	19	test	test	NOUN
cana-5601	125	20	,	,	PUNCT
cana-5601	125	21	the	the	DET
cana-5601	125	22	resultant	resultant	NOUN
cana-5601	125	23	significant	significant	ADJ
cana-5601	125	24	value	value	NOUN
cana-5601	125	25	came	come	VERB
cana-5601	125	26	out	out	ADP
cana-5601	125	27	to	to	PART
cana-5601	125	28	be	be	AUX
cana-5601	125	29	.000	.000	NUM
cana-5601	125	30	which	which	PRON
cana-5601	125	31	is	be	AUX
cana-5601	125	32	on	on	ADP
cana-5601	125	33	lower	low	ADJ
cana-5601	125	34	side	side	NOUN
cana-5601	125	35	as	as	SCONJ
cana-5601	125	36	compared	compare	VERB
cana-5601	125	37	to	to	ADP
cana-5601	125	38	p	p	NOUN
cana-5601	125	39	value	value	NOUN
cana-5601	125	40	(	(	PUNCT
cana-5601	125	41	0.05	0.05	NUM
cana-5601	125	42	)	)	PUNCT
cana-5601	125	43	.	.	PUNCT
cana-5601	126	1	this	this	PRON
cana-5601	126	2	leads	lead	VERB
cana-5601	126	3	to	to	ADP
cana-5601	126	4	the	the	DET
cana-5601	126	5	rejection	rejection	NOUN
cana-5601	126	6	of	of	ADP
cana-5601	126	7	null	null	ADJ
cana-5601	126	8	hypothesis	hypothesis	NOUN
cana-5601	126	9	and	and	CCONJ
cana-5601	126	10	establishment	establishment	NOUN
cana-5601	126	11	of	of	ADP
cana-5601	126	12	the	the	DET
cana-5601	126	13	fact	fact	NOUN
cana-5601	126	14	that	that	SCONJ
cana-5601	126	15	there	there	PRON
cana-5601	126	16	is	be	VERB
cana-5601	126	17	a	a	DET
cana-5601	126	18	considerable	considerable	ADJ
cana-5601	126	19	role	role	NOUN
cana-5601	126	20	of	of	ADP
cana-5601	126	21	digital	digital	ADJ
cana-5601	126	22	campaigning	campaigning	NOUN
cana-5601	126	23	done	do	VERB
cana-5601	126	24	by	by	ADP
cana-5601	126	25	university	university	NOUN
cana-5601	126	26	through	through	ADP
cana-5601	126	27	multiple	multiple	ADJ
cana-5601	126	28	digital	digital	ADJ
cana-5601	126	29	marketing	marketing	NOUN
cana-5601	126	30	channels	channel	NOUN
cana-5601	126	31	&	&	CCONJ
cana-5601	126	32	its	its	PRON
cana-5601	126	33	brand	brand	NOUN
cana-5601	126	34	trustworthiness	trustworthiness	NOUN
cana-5601	126	35	towards	towards	ADP
cana-5601	126	36	the	the	DET
cana-5601	126	37	admission	admission	NOUN
cana-5601	126	38	of	of	ADP
cana-5601	126	39	the	the	DET
cana-5601	126	40	admission	admission	NOUN
cana-5601	126	41	of	of	ADP
cana-5601	126	42	students	student	NOUN
cana-5601	126	43	in	in	ADP
cana-5601	126	44	the	the	DET
cana-5601	126	45	university	university	NOUN
cana-5601	126	46	.	.	PUNCT
cana-5601	127	1	x.	x.	PROPN
cana-5601	127	2	managerial	managerial	ADJ
cana-5601	127	3	implications	implication	NOUN
cana-5601	127	4	&	&	CCONJ
cana-5601	127	5	future	future	ADJ
cana-5601	127	6	scope	scope	NOUN
cana-5601	127	7	:	:	PUNCT
cana-5601	127	8	the	the	DET
cana-5601	127	9	research	research	NOUN
cana-5601	127	10	conducted	conduct	VERB
cana-5601	127	11	to	to	PART
cana-5601	127	12	elaborate	elaborate	VERB
cana-5601	127	13	the	the	DET
cana-5601	127	14	theoretical	theoretical	ADJ
cana-5601	127	15	and	and	CCONJ
cana-5601	127	16	practical	practical	ADJ
cana-5601	127	17	relationship	relationship	NOUN
cana-5601	127	18	between	between	ADP
cana-5601	127	19	digital	digital	ADJ
cana-5601	127	20	marketing	marketing	NOUN
cana-5601	127	21	strategies	strategy	NOUN
cana-5601	127	22	and	and	CCONJ
cana-5601	127	23	brand	brand	NOUN
cana-5601	127	24	building	building	NOUN
cana-5601	127	25	of	of	ADP
cana-5601	127	26	university	university	NOUN
cana-5601	127	27	,	,	PUNCT
cana-5601	127	28	thus	thus	ADV
cana-5601	127	29	leading	lead	VERB
cana-5601	127	30	to	to	ADP
cana-5601	127	31	perceived	perceive	VERB
cana-5601	127	32	positive	positive	ADJ
cana-5601	127	33	influence	influence	NOUN
cana-5601	127	34	on	on	ADP
cana-5601	127	35	the	the	DET
cana-5601	127	36	student	student	NOUN
cana-5601	127	37	’s	’s	PART
cana-5601	127	38	minds	mind	NOUN
cana-5601	127	39	regarding	regard	VERB
cana-5601	127	40	the	the	DET
cana-5601	127	41	university	university	NOUN
cana-5601	127	42	.	.	PUNCT
cana-5601	128	1	this	this	DET
cana-5601	128	2	research	research	NOUN
cana-5601	128	3	bears	bear	VERB
cana-5601	128	4	considerable	considerable	ADJ
cana-5601	128	5	relevance	relevance	NOUN
cana-5601	128	6	for	for	ADP
cana-5601	128	7	the	the	DET
cana-5601	128	8	educators	educator	NOUN
cana-5601	128	9	,	,	PUNCT
cana-5601	128	10	academicians	academician	NOUN
cana-5601	128	11	who	who	PRON
cana-5601	128	12	are	be	AUX
cana-5601	128	13	running	run	VERB
cana-5601	128	14	universities	university	NOUN
cana-5601	128	15	/	/	SYM
cana-5601	128	16	institutes	institute	NOUN
cana-5601	128	17	or	or	CCONJ
cana-5601	128	18	being	be	AUX
cana-5601	128	19	a	a	DET
cana-5601	128	20	critical	critical	ADJ
cana-5601	128	21	part	part	NOUN
cana-5601	128	22	of	of	ADP
cana-5601	128	23	its	its	PRON
cana-5601	128	24	operations	operation	NOUN
cana-5601	128	25	.	.	PUNCT
cana-5601	129	1	the	the	DET
cana-5601	129	2	outcomes	outcome	NOUN
cana-5601	129	3	of	of	ADP
cana-5601	129	4	this	this	DET
cana-5601	129	5	research	research	NOUN
cana-5601	129	6	are	be	AUX
cana-5601	129	7	from	from	ADP
cana-5601	129	8	student	student	NOUN
cana-5601	129	9	’s	’s	PART
cana-5601	129	10	perspectives	perspective	NOUN
cana-5601	129	11	and	and	CCONJ
cana-5601	129	12	therefore	therefore	ADV
cana-5601	129	13	carry	carry	VERB
cana-5601	129	14	valuable	valuable	ADJ
cana-5601	129	15	inputs	input	NOUN
cana-5601	129	16	that	that	PRON
cana-5601	129	17	academician	academician	NOUN
cana-5601	129	18	/	/	SYM
cana-5601	129	19	owners	owner	NOUN
cana-5601	129	20	of	of	ADP
cana-5601	129	21	the	the	DET
cana-5601	129	22	universities	university	NOUN
cana-5601	129	23	(	(	PUNCT
cana-5601	129	24	in	in	ADP
cana-5601	129	25	education	education	NOUN
cana-5601	129	26	sector	sector	NOUN
cana-5601	129	27	)	)	PUNCT
cana-5601	129	28	can	can	AUX
cana-5601	129	29	imply	imply	VERB
cana-5601	129	30	for	for	ADP
cana-5601	129	31	refining	refine	VERB
cana-5601	129	32	their	their	PRON
cana-5601	129	33	marketing	marketing	NOUN
cana-5601	129	34	framework	framework	NOUN
cana-5601	129	35	directed	direct	VERB
cana-5601	129	36	towards	towards	ADP
cana-5601	129	37	branding	branding	NOUN
cana-5601	129	38	.	.	PUNCT
cana-5601	130	1	this	this	PRON
cana-5601	130	2	would	would	AUX
cana-5601	130	3	henceforth	henceforth	ADV
cana-5601	130	4	facilitate	facilitate	VERB
cana-5601	130	5	the	the	DET
cana-5601	130	6	holistic	holistic	ADJ
cana-5601	130	7	marketing	marketing	NOUN
cana-5601	130	8	relationship	relationship	NOUN
cana-5601	130	9	between	between	ADP
cana-5601	130	10	the	the	DET
cana-5601	130	11	students	student	NOUN
cana-5601	130	12	as	as	ADV
cana-5601	130	13	well	well	ADV
cana-5601	130	14	as	as	ADP
cana-5601	130	15	the	the	DET
cana-5601	130	16	owners	owner	NOUN
cana-5601	130	17	of	of	ADP
cana-5601	130	18	the	the	DET
cana-5601	130	19	university	university	NOUN
cana-5601	130	20	(	(	PUNCT
cana-5601	130	21	or	or	CCONJ
cana-5601	130	22	other	other	ADJ
cana-5601	130	23	institutes	institute	NOUN
cana-5601	130	24	in	in	ADP
cana-5601	130	25	education	education	NOUN
cana-5601	130	26	sector	sector	NOUN
cana-5601	130	27	)	)	PUNCT
cana-5601	130	28	.	.	PUNCT
cana-5601	131	1	this	this	DET
cana-5601	131	2	study	study	NOUN
cana-5601	131	3	is	be	AUX
cana-5601	131	4	also	also	ADV
cana-5601	131	5	bounded	bound	VERB
cana-5601	131	6	with	with	ADP
cana-5601	131	7	limitations	limitation	NOUN
cana-5601	131	8	,	,	PUNCT
cana-5601	131	9	i.e.	i.e.	X
cana-5601	131	10	,	,	PUNCT
cana-5601	131	11	the	the	DET
cana-5601	131	12	research	research	NOUN
cana-5601	131	13	is	be	AUX
cana-5601	131	14	context	context	NOUN
cana-5601	131	15	to	to	PART
cana-5601	131	16	rayat	rayat	VERB
cana-5601	131	17	bahra	bahra	PROPN
cana-5601	131	18	university	university	PROPN
cana-5601	131	19	only	only	ADV
cana-5601	131	20	in	in	ADP
cana-5601	131	21	the	the	DET
cana-5601	131	22	state	state	NOUN
cana-5601	131	23	of	of	ADP
cana-5601	131	24	punjab	punjab	NOUN
cana-5601	131	25	,	,	PUNCT
cana-5601	131	26	so	so	CCONJ
cana-5601	131	27	the	the	DET
cana-5601	131	28	research	research	NOUN
cana-5601	131	29	can	can	AUX
cana-5601	131	30	be	be	AUX
cana-5601	131	31	conducted	conduct	VERB
cana-5601	131	32	on	on	ADP
cana-5601	131	33	national	national	ADJ
cana-5601	131	34	level	level	NOUN
cana-5601	131	35	,	,	PUNCT
cana-5601	131	36	for	for	ADP
cana-5601	131	37	education	education	NOUN
cana-5601	131	38	sector	sector	NOUN
cana-5601	131	39	in	in	ADP
cana-5601	131	40	general	general	ADJ
cana-5601	131	41	,	,	PUNCT
cana-5601	131	42	considering	consider	VERB
cana-5601	131	43	both	both	DET
cana-5601	131	44	these	these	DET
cana-5601	131	45	approaches	approach	NOUN
cana-5601	131	46	,	,	PUNCT
cana-5601	131	47	digital	digital	ADJ
cana-5601	131	48	marketing	marketing	NOUN
cana-5601	131	49	&	&	CCONJ
cana-5601	131	50	brand	brand	PROPN
cana-5601	131	51	building	building	NOUN
cana-5601	131	52	.	.	PUNCT
cana-5601	132	1	xi	xi	PROPN
cana-5601	132	2	.	.	PUNCT
cana-5601	133	1	conclusion	conclusion	NOUN
cana-5601	133	2	the	the	DET
cana-5601	133	3	research	research	NOUN
cana-5601	133	4	conducted	conduct	VERB
cana-5601	133	5	here	here	ADV
cana-5601	133	6	describes	describe	VERB
cana-5601	133	7	the	the	DET
cana-5601	133	8	implicit	implicit	ADJ
cana-5601	133	9	association	association	NOUN
cana-5601	133	10	between	between	ADP
cana-5601	133	11	digital	digital	ADJ
cana-5601	133	12	marketing	marketing	NOUN
cana-5601	133	13	techniques	technique	NOUN
cana-5601	133	14	and	and	CCONJ
cana-5601	133	15	brand	brand	NOUN
cana-5601	133	16	building	building	NOUN
cana-5601	133	17	specifically	specifically	ADV
cana-5601	133	18	in	in	ADP
cana-5601	133	19	case	case	NOUN
cana-5601	133	20	of	of	ADP
cana-5601	133	21	rayat	rayat	PROPN
cana-5601	133	22	bahra	bahra	PROPN
cana-5601	133	23	university	university	PROPN
cana-5601	133	24	in	in	ADP
cana-5601	133	25	mohali	mohali	PROPN
cana-5601	133	26	(	(	PUNCT
cana-5601	133	27	punjab	punjab	PROPN
cana-5601	133	28	)	)	PUNCT
cana-5601	133	29	.	.	PUNCT
cana-5601	134	1	the	the	DET
cana-5601	134	2	paper	paper	NOUN
cana-5601	134	3	elaborates	elaborate	VERB
cana-5601	134	4	and	and	CCONJ
cana-5601	134	5	presents	present	VERB
cana-5601	134	6	a	a	DET
cana-5601	134	7	descriptive	descriptive	ADJ
cana-5601	134	8	study	study	NOUN
cana-5601	134	9	about	about	ADP
cana-5601	134	10	the	the	DET
cana-5601	134	11	significance	significance	NOUN
cana-5601	134	12	of	of	ADP
cana-5601	134	13	various	various	ADJ
cana-5601	134	14	digital	digital	ADJ
cana-5601	134	15	marketing	marketing	NOUN
cana-5601	134	16	channels	channel	NOUN
cana-5601	134	17	like	like	ADP
cana-5601	134	18	e	e	NOUN
cana-5601	134	19	-	-	NOUN
cana-5601	134	20	mail	mail	NOUN
cana-5601	134	21	marketing	marketing	NOUN
cana-5601	134	22	,	,	PUNCT
cana-5601	134	23	influencer	influencer	NOUN
cana-5601	134	24	marketing	marketing	NOUN
cana-5601	134	25	,	,	PUNCT
cana-5601	134	26	website	website	NOUN
cana-5601	134	27	marketing	marketing	NOUN
cana-5601	134	28	,	,	PUNCT
cana-5601	134	29	content	content	NOUN
cana-5601	134	30	writing	writing	NOUN
cana-5601	134	31	,	,	PUNCT
cana-5601	134	32	what	what	PRON
cana-5601	134	33	s	s	VERB
cana-5601	134	34	app	app	NOUN
cana-5601	134	35	marketing	marketing	NOUN
cana-5601	134	36	,	,	PUNCT
cana-5601	134	37	etc	etc	X
cana-5601	134	38	.	.	X
cana-5601	135	1	in	in	ADP
cana-5601	135	2	the	the	DET
cana-5601	135	3	continuously	continuously	ADV
cana-5601	135	4	evolving	evolve	VERB
cana-5601	135	5	marketing	marketing	NOUN
cana-5601	135	6	scenario	scenario	NOUN
cana-5601	135	7	,	,	PUNCT
cana-5601	135	8	digital	digital	ADJ
cana-5601	135	9	marketing	marketing	NOUN
cana-5601	135	10	techniques	technique	NOUN
cana-5601	135	11	become	become	VERB
cana-5601	135	12	more	more	ADV
cana-5601	135	13	significant	significant	ADJ
cana-5601	135	14	through	through	ADP
cana-5601	135	15	its	its	PRON
cana-5601	135	16	contribution	contribution	NOUN
cana-5601	135	17	towards	towards	ADP
cana-5601	135	18	branding	branding	NOUN
cana-5601	135	19	.	.	PUNCT
cana-5601	136	1	brand	brand	NOUN
cana-5601	136	2	building	building	NOUN
cana-5601	136	3	is	be	AUX
cana-5601	136	4	the	the	DET
cana-5601	136	5	foremost	foremost	ADJ
cana-5601	136	6	requirement	requirement	NOUN
cana-5601	136	7	to	to	PART
cana-5601	136	8	attract	attract	VERB
cana-5601	136	9	&	&	CCONJ
cana-5601	136	10	retain	retain	VERB
cana-5601	136	11	the	the	DET
cana-5601	136	12	customers	customer	NOUN
cana-5601	136	13	in	in	ADP
cana-5601	136	14	the	the	DET
cana-5601	136	15	market	market	NOUN
cana-5601	136	16	place	place	NOUN
cana-5601	136	17	.	.	PUNCT
cana-5601	137	1	the	the	DET
cana-5601	137	2	research	research	NOUN
cana-5601	137	3	(	(	PUNCT
cana-5601	137	4	in	in	ADP
cana-5601	137	5	context	context	NOUN
cana-5601	137	6	to	to	ADP
cana-5601	137	7	education	education	NOUN
cana-5601	137	8	sector	sector	NOUN
cana-5601	137	9	)	)	PUNCT
cana-5601	137	10	therefore	therefore	ADV
cana-5601	137	11	,	,	PUNCT
cana-5601	137	12	identifies	identify	VERB
cana-5601	137	13	and	and	CCONJ
cana-5601	137	14	analyses	analyse	VERB
cana-5601	137	15	the	the	DET
cana-5601	137	16	branding	branding	NOUN
cana-5601	137	17	of	of	ADP
cana-5601	137	18	university	university	NOUN
cana-5601	137	19	,	,	PUNCT
cana-5601	137	20	which	which	PRON
cana-5601	137	21	is	be	AUX
cana-5601	137	22	considered	consider	VERB
cana-5601	137	23	very	very	ADV
cana-5601	137	24	decisive	decisive	ADJ
cana-5601	137	25	from	from	ADP
cana-5601	137	26	the	the	DET
cana-5601	137	27	students	student	NOUN
cana-5601	137	28	perspectives	perspective	NOUN
cana-5601	137	29	.	.	PUNCT
cana-5601	138	1	brand	brand	NOUN
cana-5601	138	2	building	building	NOUN
cana-5601	138	3	further	far	ADV
cana-5601	138	4	leads	lead	VERB
cana-5601	138	5	to	to	ADP
cana-5601	138	6	brand	brand	NOUN
cana-5601	138	7	loyalty	loyalty	NOUN
cana-5601	138	8	and	and	CCONJ
cana-5601	138	9	trustworthiness	trustworthiness	NOUN
cana-5601	138	10	among	among	ADP
cana-5601	138	11	the	the	DET
cana-5601	138	12	students	student	NOUN
cana-5601	138	13	.	.	PUNCT
cana-5601	139	1	it	it	PRON
cana-5601	139	2	is	be	AUX
cana-5601	139	3	one	one	NUM
cana-5601	139	4	of	of	ADP
cana-5601	139	5	the	the	DET
cana-5601	139	6	influential	influential	ADJ
cana-5601	139	7	factors	factor	NOUN
cana-5601	139	8	for	for	ADP
cana-5601	139	9	the	the	DET
cana-5601	139	10	students	student	NOUN
cana-5601	139	11	whilst	whilst	SCONJ
cana-5601	139	12	considering	consider	VERB
cana-5601	139	13	university	university	NOUN
cana-5601	139	14	admissions	admission	NOUN
cana-5601	139	15	.	.	PUNCT
cana-5601	140	1	as	as	ADP
cana-5601	140	2	a	a	DET
cana-5601	140	3	result	result	NOUN
cana-5601	140	4	,	,	PUNCT
cana-5601	140	5	this	this	DET
cana-5601	140	6	research	research	NOUN
cana-5601	140	7	justifies	justify	VERB
cana-5601	140	8	it	it	PRON
cana-5601	140	9	aims	aim	VERB
cana-5601	140	10	of	of	ADP
cana-5601	140	11	establishing	establish	VERB
cana-5601	140	12	the	the	DET
cana-5601	140	13	strong	strong	ADJ
cana-5601	140	14	relation	relation	NOUN
cana-5601	140	15	between	between	ADP
cana-5601	140	16	the	the	DET
cana-5601	140	17	valuable	valuable	ADJ
cana-5601	140	18	variables	variable	NOUN
cana-5601	140	19	chosen	choose	VERB
cana-5601	140	20	in	in	ADP
cana-5601	140	21	the	the	DET
cana-5601	140	22	study	study	NOUN
cana-5601	140	23	,	,	PUNCT
cana-5601	140	24	i.e.	i.e.	X
cana-5601	140	25	,	,	PUNCT
cana-5601	140	26	digital	digital	ADJ
cana-5601	140	27	marketing	marketing	NOUN
cana-5601	140	28	techniques	technique	NOUN
cana-5601	140	29	&	&	CCONJ
cana-5601	140	30	brand	brand	PROPN
cana-5601	140	31	building	building	PROPN
cana-5601	140	32	.	.	PUNCT
cana-5601	141	1	the	the	DET
cana-5601	141	2	results	result	NOUN
cana-5601	141	3	from	from	ADP
cana-5601	141	4	the	the	DET
cana-5601	141	5	application	application	NOUN
cana-5601	141	6	of	of	ADP
cana-5601	141	7	statistical	statistical	ADJ
cana-5601	141	8	tools	tool	NOUN
cana-5601	141	9	and	and	CCONJ
cana-5601	141	10	data	datum	NOUN
cana-5601	141	11	collected	collect	VERB
cana-5601	141	12	also	also	ADV
cana-5601	141	13	implies	imply	VERB
cana-5601	141	14	that	that	SCONJ
cana-5601	141	15	students	student	NOUN
cana-5601	141	16	do	do	AUX
cana-5601	141	17	give	give	VERB
cana-5601	141	18	importance	importance	NOUN
cana-5601	141	19	to	to	ADP
cana-5601	141	20	the	the	DET
cana-5601	141	21	digital	digital	ADJ
cana-5601	141	22	campaigning	campaigning	NOUN
cana-5601	141	23	efforts	effort	NOUN
cana-5601	141	24	of	of	ADP
cana-5601	141	25	the	the	DET
cana-5601	141	26	university	university	NOUN
cana-5601	141	27	and	and	CCONJ
cana-5601	141	28	its	its	PRON
cana-5601	141	29	brand	brand	NOUN
cana-5601	141	30	value	value	NOUN
cana-5601	141	31	in	in	ADP
cana-5601	141	32	the	the	DET
cana-5601	141	33	market	market	NOUN
cana-5601	141	34	,	,	PUNCT
cana-5601	141	35	at	at	ADP
cana-5601	141	36	the	the	DET
cana-5601	141	37	time	time	NOUN
cana-5601	141	38	of	of	ADP
cana-5601	141	39	visiting	visit	VERB
cana-5601	141	40	the	the	DET
cana-5601	141	41	university	university	NOUN
cana-5601	141	42	’s	’s	PART
cana-5601	141	43	website	website	NOUN
cana-5601	141	44	and	and	CCONJ
cana-5601	141	45	considering	consider	VERB
cana-5601	141	46	them	they	PRON
cana-5601	141	47	for	for	ADP
cana-5601	141	48	admissions	admission	NOUN
cana-5601	141	49	in	in	ADP
cana-5601	141	50	various	various	ADJ
cana-5601	141	51	courses	course	NOUN
cana-5601	141	52	.	.	PUNCT
cana-5601	142	1	communications	communication	NOUN
cana-5601	142	2	on	on	ADP
cana-5601	142	3	applied	apply	VERB
cana-5601	142	4	nonlinear	nonlinear	ADJ
cana-5601	142	5	analysis	analysis	NOUN
cana-5601	142	6	issn	issn	NOUN
cana-5601	142	7	:	:	PUNCT
cana-5601	142	8	1074	1074	NUM
cana-5601	142	9	-	-	PUNCT
cana-5601	142	10	133x	133x	NUM
cana-5601	142	11	vol	vol	NOUN
cana-5601	142	12	32	32	NUM
cana-5601	142	13	no	no	NOUN
cana-5601	142	14	.	.	PUNCT
cana-5601	143	1	icmasd	icmasd	NOUN
cana-5601	143	2	(	(	PUNCT
cana-5601	143	3	2025	2025	NUM
cana-5601	143	4	)	)	PUNCT
cana-5601	143	5	2046	2046	NUM
cana-5601	144	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-5601	144	2	references	reference	NOUN
cana-5601	144	3	:	:	PUNCT
cana-5601	144	4	[	[	X
cana-5601	144	5	1	1	X
cana-5601	144	6	]	]	PUNCT
cana-5601	144	7	afrina	afrina	PROPN
cana-5601	144	8	yasmin	yasmin	PROPN
cana-5601	144	9	,	,	PUNCT
cana-5601	144	10	sadia	sadia	PROPN
cana-5601	144	11	tasneem	tasneem	PROPN
cana-5601	144	12	,	,	PUNCT
cana-5601	144	13	kaniz	kaniz	PROPN
cana-5601	144	14	fatema	fatema	PROPN
cana-5601	144	15	,	,	PUNCT
cana-5601	144	16	effectiveness	effectiveness	NOUN
cana-5601	144	17	of	of	ADP
cana-5601	144	18	digital	digital	ADJ
cana-5601	144	19	marketing	marketing	NOUN
cana-5601	144	20	in	in	ADP
cana-5601	144	21	the	the	DET
cana-5601	144	22	challenging	challenging	ADJ
cana-5601	144	23	age	age	NOUN
cana-5601	144	24	,	,	PUNCT
cana-5601	144	25	international	international	ADJ
cana-5601	144	26	journal	journal	NOUN
cana-5601	144	27	of	of	ADP
cana-5601	144	28	management	management	NOUN
cana-5601	144	29	science	science	NOUN
cana-5601	144	30	and	and	CCONJ
cana-5601	144	31	business	business	NOUN
cana-5601	144	32	administration	administration	NOUN
cana-5601	144	33	,	,	PUNCT
cana-5601	144	34	1(5	1(5	NUM
cana-5601	144	35	)	)	PUNCT
cana-5601	144	36	,	,	PUNCT
cana-5601	144	37	2015	2015	NUM
cana-5601	144	38	,	,	PUNCT
cana-5601	144	39	69	69	NUM
cana-5601	144	40	-	-	SYM
cana-5601	144	41	80	80	NUM
cana-5601	144	42	.	.	PUNCT
cana-5601	145	1	[	[	X
cana-5601	145	2	2	2	X
cana-5601	145	3	]	]	PUNCT
cana-5601	145	4	afzal	afzal	PROPN
cana-5601	145	5	basha	basha	PROPN
cana-5601	145	6	,	,	PUNCT
cana-5601	145	7	(	(	PUNCT
cana-5601	145	8	2019	2019	NUM
cana-5601	145	9	)	)	PUNCT
cana-5601	145	10	"	"	PUNCT
cana-5601	145	11	a	a	DET
cana-5601	145	12	study	study	NOUN
cana-5601	145	13	on	on	ADP
cana-5601	145	14	effective	effective	ADJ
cana-5601	145	15	digital	digital	ADJ
cana-5601	145	16	marketing	marketing	NOUN
cana-5601	145	17	strategy	strategy	NOUN
cana-5601	145	18	in	in	ADP
cana-5601	145	19	education	education	NOUN
cana-5601	145	20	sector	sector	NOUN
cana-5601	145	21	at	at	ADP
cana-5601	145	22	bangalore	bangalore	PROPN
cana-5601	145	23	city	city	NOUN
cana-5601	145	24	.	.	PUNCT
cana-5601	146	1	"	"	PUNCT
cana-5601	146	2	,	,	PUNCT
cana-5601	146	3	ijrar	ijrar	PROPN
cana-5601	146	4	international	international	ADJ
cana-5601	146	5	journal	journal	NOUN
cana-5601	146	6	of	of	ADP
cana-5601	146	7	research	research	NOUN
cana-5601	146	8	and	and	CCONJ
cana-5601	146	9	analytical	analytical	ADJ
cana-5601	146	10	reviews	review	NOUN
cana-5601	146	11	(	(	PUNCT
cana-5601	146	12	ijrar	ijrar	NOUN
cana-5601	146	13	)	)	PUNCT
cana-5601	146	14	,	,	PUNCT
cana-5601	146	15	e	e	X
cana-5601	146	16	-	-	PUNCT
cana-5601	146	17	issn	issn	VERB
cana-5601	146	18	2348	2348	NUM
cana-5601	146	19	-	-	SYM
cana-5601	146	20	1269	1269	NUM
cana-5601	146	21	,	,	PUNCT
cana-5601	146	22	pissn	pissn	PROPN
cana-5601	146	23	2349	2349	NUM
cana-5601	146	24	-	-	SYM
cana-5601	146	25	5138	5138	NUM
cana-5601	146	26	,	,	PUNCT
cana-5601	146	27	volume.6	volume.6	NOUN
cana-5601	146	28	,	,	PUNCT
cana-5601	146	29	issue	issue	NOUN
cana-5601	146	30	1	1	NUM
cana-5601	146	31	,	,	PUNCT
cana-5601	146	32	page	page	NOUN
cana-5601	146	33	no	no	DET
cana-5601	146	34	pp.161	pp.161	NOUN
cana-5601	146	35	-	-	NOUN
cana-5601	146	36	169	169	NUM
cana-5601	146	37	[	[	X
cana-5601	146	38	3	3	NUM
cana-5601	146	39	]	]	PUNCT
cana-5601	146	40	alexa	alexa	NOUN
cana-5601	146	41	bezjian	bezjian	PROPN
cana-5601	146	42	.	.	PUNCT
cana-5601	147	1	a	a	DET
cana-5601	147	2	,	,	PUNCT
cana-5601	147	3	calder	calder	PROPN
cana-5601	147	4	.	.	PUNCT
cana-5601	147	5	b	b	PROPN
cana-5601	147	6	and	and	CCONJ
cana-5601	147	7	lacobucci	lacobucci	PROPN
cana-5601	147	8	.	.	PUNCT
cana-5601	148	1	d	d	X
cana-5601	148	2	;	;	PUNCT
cana-5601	148	3	new	new	ADJ
cana-5601	148	4	media	medium	NOUN
cana-5601	148	5	interactive	interactive	ADJ
cana-5601	148	6	advertising	advertising	NOUN
cana-5601	148	7	vs.	vs.	ADP
cana-5601	148	8	traditional	traditional	ADJ
cana-5601	148	9	advertising	advertising	NOUN
cana-5601	148	10	,	,	PUNCT
cana-5601	148	11	journal	journal	NOUN
cana-5601	148	12	of	of	ADP
cana-5601	148	13	advertising	advertising	NOUN
cana-5601	148	14	research	research	NOUN
cana-5601	148	15	(	(	PUNCT
cana-5601	148	16	july	july	PROPN
cana-5601	148	17	.	.	PUNCT
cana-5601	149	1	august	august	PROPN
cana-5601	149	2	1998	1998	NUM
cana-5601	149	3	)	)	PUNCT
cana-5601	150	1	[	[	X
cana-5601	150	2	4	4	NUM
cana-5601	150	3	]	]	X
cana-5601	150	4	andrew	andrew	PROPN
cana-5601	150	5	t.	t.	PROPN
cana-5601	150	6	stephen	stephen	PROPN
cana-5601	150	7	,	,	PUNCT
cana-5601	150	8	the	the	DET
cana-5601	150	9	role	role	NOUN
cana-5601	150	10	of	of	ADP
cana-5601	150	11	digital	digital	ADJ
cana-5601	150	12	and	and	CCONJ
cana-5601	150	13	social	social	ADJ
cana-5601	150	14	media	medium	NOUN
cana-5601	150	15	marketing	marketing	NOUN
cana-5601	150	16	in	in	ADP
cana-5601	150	17	consumer	consumer	NOUN
cana-5601	150	18	behaviour	behaviour	NOUN
cana-5601	150	19	,	,	PUNCT
cana-5601	150	20	university	university	NOUN
cana-5601	150	21	of	of	ADP
cana-5601	150	22	oxford	oxford	PROPN
cana-5601	150	23	,	,	PUNCT
cana-5601	150	24	2015	2015	NUM
cana-5601	150	25	.	.	PUNCT
cana-5601	151	1	[	[	X
cana-5601	151	2	5	5	NUM
cana-5601	151	3	]	]	PUNCT
cana-5601	151	4	arifur	arifur	NOUN
cana-5601	151	5	rahman	rahman	PROPN
cana-5601	151	6	khan	khan	PROPN
cana-5601	151	7	and	and	CCONJ
cana-5601	151	8	aminul	aminul	PROPN
cana-5601	151	9	islam	islam	PROPN
cana-5601	151	10	,	,	PUNCT
cana-5601	151	11	the	the	DET
cana-5601	151	12	impact	impact	NOUN
cana-5601	151	13	of	of	ADP
cana-5601	151	14	digital	digital	ADJ
cana-5601	151	15	marketing	marketing	NOUN
cana-5601	151	16	on	on	ADP
cana-5601	151	17	increasing	increase	VERB
cana-5601	151	18	customer	customer	NOUN
cana-5601	151	19	loyalty	loyalty	NOUN
cana-5601	151	20	:	:	PUNCT
cana-5601	151	21	a	a	DET
cana-5601	151	22	study	study	NOUN
cana-5601	151	23	on	on	ADP
cana-5601	151	24	dhaka	dhaka	PROPN
cana-5601	151	25	city	city	PROPN
cana-5601	151	26	,	,	PUNCT
cana-5601	151	27	bangladesh	bangladesh	PROPN
cana-5601	151	28	,	,	PUNCT
cana-5601	151	29	international	international	ADJ
cana-5601	151	30	journal	journal	NOUN
cana-5601	151	31	of	of	ADP
cana-5601	151	32	economics	economic	NOUN
cana-5601	151	33	,	,	PUNCT
cana-5601	151	34	commerce	commerce	NOUN
cana-5601	151	35	and	and	CCONJ
cana-5601	151	36	management	management	NOUN
cana-5601	151	37	,	,	PUNCT
cana-5601	151	38	5(4	5(4	NUM
cana-5601	151	39	)	)	PUNCT
cana-5601	151	40	,	,	PUNCT
cana-5601	151	41	2014	2014	NUM
cana-5601	151	42	[	[	X
cana-5601	151	43	6	6	NUM
cana-5601	151	44	]	]	X
cana-5601	151	45	chaffey	chaffey	PROPN
cana-5601	151	46	,	,	PUNCT
cana-5601	151	47	d.	d.	PROPN
cana-5601	151	48	and	and	CCONJ
cana-5601	151	49	smith	smith	PROPN
cana-5601	151	50	,	,	PUNCT
cana-5601	151	51	p.r	p.r	PROPN
cana-5601	151	52	.	.	PROPN
cana-5601	151	53	(	(	PUNCT
cana-5601	151	54	2013	2013	NUM
cana-5601	151	55	)	)	PUNCT
cana-5601	151	56	e	e	NOUN
cana-5601	151	57	-	-	ADJ
cana-5601	151	58	marketing	marketing	ADJ
cana-5601	151	59	excellence	excellence	NOUN
cana-5601	151	60	:	:	PUNCT
cana-5601	151	61	planning	planning	NOUN
cana-5601	151	62	and	and	CCONJ
cana-5601	151	63	optimizing	optimize	VERB
cana-5601	151	64	your	your	PRON
cana-5601	151	65	digital	digital	ADJ
cana-5601	151	66	marketing	marketing	NOUN
cana-5601	151	67	.	.	PUNCT
cana-5601	152	1	4th	4th	ADJ
cana-5601	152	2	edition	edition	PROPN
cana-5601	152	3	,	,	PUNCT
cana-5601	152	4	taylor	taylor	PROPN
cana-5601	152	5	&	&	CCONJ
cana-5601	152	6	francis	francis	PROPN
cana-5601	152	7	,	,	PUNCT
cana-5601	152	8	london	london	PROPN
cana-5601	152	9	.	.	PUNCT
cana-5601	153	1	https://doi.org/10.4324/9780203082812	https://doi.org/10.4324/9780203082812	PRON
cana-5601	154	1	[	[	X
cana-5601	154	2	7	7	NUM
cana-5601	154	3	]	]	PUNCT
cana-5601	154	4	evans	evan	NOUN
cana-5601	154	5	.	.	PUNCT
cana-5601	155	1	d	d	X
cana-5601	155	2	with	with	ADP
cana-5601	155	3	jake	jake	PROPN
cana-5601	155	4	mckee	mckee	PROPN
cana-5601	155	5	;	;	PUNCT
cana-5601	155	6	social	social	ADJ
cana-5601	155	7	media	medium	NOUN
cana-5601	155	8	marketing	marketing	NOUN
cana-5601	155	9	,	,	PUNCT
cana-5601	155	10	the	the	DET
cana-5601	155	11	next	next	ADJ
cana-5601	155	12	generation	generation	NOUN
cana-5601	155	13	of	of	ADP
cana-5601	155	14	business	business	NOUN
cana-5601	155	15	engagement	engagement	NOUN
cana-5601	155	16	(	(	PUNCT
cana-5601	155	17	2010	2010	NUM
cana-5601	155	18	)	)	PUNCT
cana-5601	156	1	[	[	X
cana-5601	156	2	8	8	NUM
cana-5601	156	3	]	]	X
cana-5601	156	4	gokhan	gokhan	PROPN
cana-5601	156	5	aydın	aydın	PROPN
cana-5601	156	6	,	,	PUNCT
cana-5601	156	7	attitudes	attitude	NOUN
cana-5601	156	8	towards	towards	ADP
cana-5601	156	9	digital	digital	ADJ
cana-5601	156	10	advertisements	advertisement	NOUN
cana-5601	156	11	:	:	PUNCT
cana-5601	156	12	testing	test	VERB
cana-5601	156	13	differences	difference	NOUN
cana-5601	156	14	between	between	ADP
cana-5601	156	15	social	social	ADJ
cana-5601	156	16	media	medium	NOUN
cana-5601	156	17	ads	ad	NOUN
cana-5601	156	18	and	and	CCONJ
cana-5601	156	19	mobile	mobile	ADJ
cana-5601	156	20	ads	ad	NOUN
cana-5601	156	21	,	,	PUNCT
cana-5601	156	22	international	international	ADJ
cana-5601	156	23	journal	journal	NOUN
cana-5601	156	24	of	of	ADP
cana-5601	156	25	research	research	NOUN
cana-5601	156	26	in	in	ADP
cana-5601	156	27	business	business	NOUN
cana-5601	156	28	studies	study	NOUN
cana-5601	156	29	and	and	CCONJ
cana-5601	156	30	management	management	NOUN
cana-5601	156	31	,	,	PUNCT
cana-5601	156	32	3(2	3(2	NUM
cana-5601	156	33	)	)	PUNCT
cana-5601	156	34	,	,	PUNCT
cana-5601	156	35	2016	2016	NUM
cana-5601	156	36	,	,	PUNCT
cana-5601	156	37	1	1	NUM
cana-5601	156	38	-	-	SYM
cana-5601	156	39	11	11	NUM
cana-5601	156	40	[	[	X
cana-5601	156	41	9	9	NUM
cana-5601	156	42	]	]	SYM
cana-5601	156	43	g.	g.	PROPN
cana-5601	156	44	reza	reza	PROPN
cana-5601	156	45	kiani	kiani	PROPN
cana-5601	156	46	,	,	PUNCT
cana-5601	156	47	(	(	PUNCT
cana-5601	156	48	1998	1998	NUM
cana-5601	156	49	)	)	PUNCT
cana-5601	156	50	marketing	marketing	NOUN
cana-5601	156	51	opportunities	opportunity	NOUN
cana-5601	156	52	in	in	ADP
cana-5601	156	53	the	the	DET
cana-5601	156	54	digital	digital	ADJ
cana-5601	156	55	world	world	NOUN
cana-5601	156	56	,	,	PUNCT
cana-5601	156	57	internet	internet	NOUN
cana-5601	156	58	research	research	NOUN
cana-5601	156	59	,	,	PUNCT
cana-5601	156	60	vol	vol	NOUN
cana-5601	156	61	.	.	PROPN
cana-5601	156	62	8	8	NUM
cana-5601	156	63	iss	iss	PROPN
cana-5601	156	64	:	:	PUNCT
cana-5601	156	65	2	2	NUM
cana-5601	156	66	,	,	PUNCT
cana-5601	156	67	pp.185	pp.185	INTJ
cana-5601	156	68	–	–	PUNCT
cana-5601	156	69	194	194	NUM
cana-5601	156	70	.	.	PUNCT
cana-5601	157	1	[	[	X
cana-5601	157	2	10	10	NUM
cana-5601	157	3	]	]	X
cana-5601	157	4	harris	harris	PROPN
cana-5601	157	5	,	,	PUNCT
cana-5601	157	6	l.	l.	PROPN
cana-5601	157	7	and	and	CCONJ
cana-5601	157	8	rae	rae	PROPN
cana-5601	157	9	,	,	PUNCT
cana-5601	157	10	a.	a.	PROPN
cana-5601	157	11	(	(	PUNCT
cana-5601	157	12	2011	2011	NUM
cana-5601	157	13	)	)	PUNCT
cana-5601	157	14	building	build	VERB
cana-5601	157	15	a	a	DET
cana-5601	157	16	personal	personal	ADJ
cana-5601	157	17	brand	brand	NOUN
cana-5601	157	18	through	through	ADP
cana-5601	157	19	social	social	ADJ
cana-5601	157	20	networking	networking	NOUN
cana-5601	157	21	,	,	PUNCT
cana-5601	157	22	journal	journal	NOUN
cana-5601	157	23	of	of	ADP
cana-5601	157	24	business	business	NOUN
cana-5601	157	25	strategy	strategy	NOUN
cana-5601	158	1	[	[	X
cana-5601	158	2	11	11	NUM
cana-5601	158	3	]	]	X
cana-5601	158	4	kaplan	kaplan	PROPN
cana-5601	158	5	.	.	PUNCT
cana-5601	159	1	a.m	a.m	PROPN
cana-5601	159	2	and	and	CCONJ
cana-5601	159	3	haenlein	haenlein	ADV
cana-5601	159	4	.	.	PUNCT
cana-5601	160	1	m	m	PROPN
cana-5601	160	2	,	,	PUNCT
cana-5601	160	3	users	user	NOUN
cana-5601	160	4	of	of	ADP
cana-5601	160	5	the	the	DET
cana-5601	160	6	world	world	NOUN
cana-5601	160	7	,	,	PUNCT
cana-5601	160	8	unite	unite	NOUN
cana-5601	160	9	!	!	PUNCT
cana-5601	161	1	the	the	DET
cana-5601	161	2	challenges	challenge	NOUN
cana-5601	161	3	and	and	CCONJ
cana-5601	161	4	opportunities	opportunity	NOUN
cana-5601	161	5	of	of	ADP
cana-5601	161	6	social	social	ADJ
cana-5601	161	7	media	medium	NOUN
cana-5601	161	8	(	(	PUNCT
cana-5601	161	9	2010	2010	NUM
cana-5601	161	10	)	)	PUNCT
cana-5601	161	11	vol.53	vol.53	PROPN
cana-5601	161	12	,	,	PUNCT
cana-5601	161	13	59	59	NUM
cana-5601	161	14	-	-	SYM
cana-5601	161	15	68	68	NUM
cana-5601	161	16	[	[	X
cana-5601	161	17	12	12	NUM
cana-5601	161	18	]	]	PUNCT
cana-5601	161	19	leeflang	leeflang	PROPN
cana-5601	161	20	,	,	PUNCT
cana-5601	161	21	p.s.h	p.s.h	NOUN
cana-5601	161	22	.	.	PROPN
cana-5601	161	23	,	,	PUNCT
cana-5601	161	24	verhoef	verhoef	PROPN
cana-5601	161	25	,	,	PUNCT
cana-5601	161	26	p.c	p.c	PROPN
cana-5601	161	27	.	.	PROPN
cana-5601	161	28	,	,	PUNCT
cana-5601	161	29	dahlström	dahlström	PROPN
cana-5601	161	30	,	,	PUNCT
cana-5601	161	31	p.	p.	NOUN
cana-5601	161	32	,	,	PUNCT
cana-5601	161	33	freundt	freundt	NOUN
cana-5601	161	34	,	,	PUNCT
cana-5601	161	35	t.	t.	PROPN
cana-5601	161	36	(	(	PUNCT
cana-5601	161	37	2014	2014	NUM
cana-5601	161	38	)	)	PUNCT
cana-5601	161	39	“	"	PUNCT
cana-5601	161	40	challenges	challenge	NOUN
cana-5601	161	41	and	and	CCONJ
cana-5601	161	42	solutions	solution	NOUN
cana-5601	161	43	for	for	ADP
cana-5601	161	44	marketing	marketing	NOUN
cana-5601	161	45	in	in	ADP
cana-5601	161	46	a	a	DET
cana-5601	161	47	digital	digital	ADJ
cana-5601	161	48	era	era	NOUN
cana-5601	161	49	.	.	PUNCT
cana-5601	161	50	”	"	PUNCT
cana-5601	161	51	european	european	PROPN
cana-5601	161	52	management	management	PROPN
cana-5601	161	53	journal	journal	PROPN
cana-5601	161	54	,	,	PUNCT
cana-5601	161	55	no	no	DET
cana-5601	161	56	32	32	NUM
cana-5601	161	57	,	,	PUNCT
cana-5601	161	58	p.	p.	NOUN
cana-5601	161	59	1	1	NUM
cana-5601	161	60	12	12	NUM
cana-5601	161	61	.	.	PUNCT
cana-5601	162	1	[	[	X
cana-5601	162	2	13	13	NUM
cana-5601	162	3	]	]	PUNCT
cana-5601	162	4	mohammed	mohammed	PROPN
cana-5601	162	5	rizwan	rizwan	PROPN
cana-5601	162	6	alam	alam	PROPN
cana-5601	162	7	,	,	PUNCT
cana-5601	162	8	brand	brand	NOUN
cana-5601	162	9	building	building	NOUN
cana-5601	162	10	challenges	challenge	NOUN
cana-5601	162	11	in	in	ADP
cana-5601	162	12	global	global	ADJ
cana-5601	162	13	market	market	NOUN
cana-5601	162	14	:	:	PUNCT
cana-5601	162	15	an	an	DET
cana-5601	162	16	overview	overview	NOUN
cana-5601	162	17	international	international	ADJ
cana-5601	162	18	journal	journal	NOUN
cana-5601	162	19	of	of	ADP
cana-5601	162	20	management	management	NOUN
cana-5601	162	21	and	and	CCONJ
cana-5601	162	22	applied	apply	VERB
cana-5601	162	23	science	science	NOUN
cana-5601	162	24	,	,	PUNCT
cana-5601	162	25	2(5	2(5	NUM
cana-5601	162	26	)	)	PUNCT
cana-5601	162	27	,	,	PUNCT
cana-5601	162	28	2016	2016	NUM
cana-5601	162	29	.	.	PUNCT
cana-5601	163	1	[	[	X
cana-5601	163	2	14	14	NUM
cana-5601	163	3	]	]	X
cana-5601	163	4	rohan	rohan	PROPN
cana-5601	163	5	samsona	samsona	PROPN
cana-5601	163	6	,	,	PUNCT
cana-5601	163	7	mita	mita	PROPN
cana-5601	163	8	mehtab	mehtab	PROPN
cana-5601	163	9	,	,	PUNCT
cana-5601	163	10	arti	arti	PROPN
cana-5601	163	11	chandani	chandani	PROPN
cana-5601	163	12	,	,	PUNCT
cana-5601	163	13	impact	impact	NOUN
cana-5601	163	14	of	of	ADP
cana-5601	163	15	online	online	ADJ
cana-5601	163	16	digital	digital	ADJ
cana-5601	163	17	communication	communication	NOUN
cana-5601	163	18	on	on	ADP
cana-5601	163	19	customer	customer	NOUN
cana-5601	163	20	buying	buying	NOUN
cana-5601	163	21	decision	decision	NOUN
cana-5601	163	22	,	,	PUNCT
cana-5601	163	23	symbiosis	symbiosis	NOUN
cana-5601	163	24	institute	institute	PROPN
cana-5601	163	25	of	of	ADP
cana-5601	163	26	management	management	NOUN
cana-5601	163	27	studies	study	NOUN
cana-5601	163	28	annual	annual	ADJ
cana-5601	163	29	research	research	NOUN
cana-5601	163	30	conference	conference	NOUN
cana-5601	163	31	,	,	PUNCT
cana-5601	163	32	procedia	procedia	NOUN
cana-5601	163	33	economics	economic	NOUN
cana-5601	163	34	and	and	CCONJ
cana-5601	163	35	finance	finance	NOUN
cana-5601	163	36	,	,	PUNCT
cana-5601	163	37	11	11	NUM
cana-5601	163	38	,	,	PUNCT
cana-5601	163	39	2014	2014	NUM
cana-5601	163	40	,	,	PUNCT
cana-5601	163	41	872	872	NUM
cana-5601	163	42	–	–	PUNCT
cana-5601	163	43	880	880	NUM
cana-5601	163	44	.	.	PUNCT
cana-5601	164	1	[	[	X
cana-5601	164	2	15	15	NUM
cana-5601	164	3	]	]	X
cana-5601	164	4	sathya	sathya	PROPN
cana-5601	164	5	p	p	X
cana-5601	164	6	,	,	PUNCT
cana-5601	164	7	(	(	PUNCT
cana-5601	164	8	2017	2017	NUM
cana-5601	164	9	)	)	PUNCT
cana-5601	164	10	“	"	PUNCT
cana-5601	164	11	a	a	DET
cana-5601	164	12	study	study	NOUN
cana-5601	164	13	on	on	ADP
cana-5601	164	14	digital	digital	ADJ
cana-5601	164	15	marketing	marketing	NOUN
cana-5601	164	16	and	and	CCONJ
cana-5601	164	17	its	its	PRON
cana-5601	164	18	impact	impact	NOUN
cana-5601	164	19	”	"	PUNCT
cana-5601	164	20	,	,	PUNCT
cana-5601	164	21	international	international	ADJ
cana-5601	164	22	journal	journal	NOUN
cana-5601	164	23	of	of	ADP
cana-5601	164	24	science	science	NOUN
cana-5601	164	25	and	and	CCONJ
cana-5601	164	26	research	research	NOUN
cana-5601	164	27	,	,	PUNCT
cana-5601	164	28	vol	vol	NOUN
cana-5601	164	29	.	.	PROPN
cana-5601	164	30	6	6	NUM
cana-5601	164	31	,	,	PUNCT
cana-5601	164	32	issue	issue	NOUN
cana-5601	164	33	2	2	NUM
cana-5601	164	34	,	,	PUNCT
cana-5601	164	35	pp	pp	ADJ
cana-5601	164	36	.	.	PUNCT
cana-5601	165	1	866	866	NUM
cana-5601	165	2	-	-	SYM
cana-5601	165	3	874	874	NUM
cana-5601	166	1	[	[	X
cana-5601	166	2	16	16	NUM
cana-5601	166	3	]	]	PUNCT
cana-5601	166	4	winer	winer	NOUN
cana-5601	166	5	,	,	PUNCT
cana-5601	166	6	r.s	r.s	PROPN
cana-5601	166	7	.	.	PROPN
cana-5601	166	8	(	(	PUNCT
cana-5601	166	9	2009	2009	NUM
cana-5601	166	10	)	)	PUNCT
cana-5601	166	11	“	"	PUNCT
cana-5601	166	12	new	new	ADJ
cana-5601	166	13	communications	communication	NOUN
cana-5601	166	14	approaches	approach	NOUN
cana-5601	166	15	in	in	ADP
cana-5601	166	16	marketing	marketing	NOUN
cana-5601	166	17	:	:	PUNCT
cana-5601	166	18	issues	issue	NOUN
cana-5601	166	19	and	and	CCONJ
cana-5601	166	20	research	research	NOUN
cana-5601	166	21	directions	direction	NOUN
cana-5601	166	22	.	.	PUNCT
cana-5601	166	23	”	"	PUNCT
cana-5601	167	1	journal	journal	NOUN
cana-5601	167	2	of	of	ADP
cana-5601	167	3	interactive	interactive	ADJ
cana-5601	167	4	marketing	marketing	NOUN
cana-5601	167	5	,	,	PUNCT
cana-5601	167	6	no	no	DET
cana-5601	167	7	23	23	NUM
cana-5601	167	8	,	,	PUNCT
cana-5601	167	9	pp	pp	ADJ
cana-5601	167	10	.	.	PUNCT
cana-5601	168	1	108–117	108–117	NUM
cana-5601	168	2	.	.	PUNCT
cana-5601	169	1	[	[	X
cana-5601	169	2	17	17	NUM
cana-5601	169	3	]	]	SYM
cana-5601	169	4	yannopoulos	yannopoulo	NOUN
cana-5601	169	5	.	.	PUNCT
cana-5601	170	1	p	p	X
cana-5601	170	2	,	,	PUNCT
cana-5601	170	3	2011	2011	NUM
cana-5601	170	4	,	,	PUNCT
cana-5601	170	5	impact	impact	NOUN
cana-5601	170	6	of	of	ADP
cana-5601	170	7	the	the	DET
cana-5601	170	8	internet	internet	NOUN
cana-5601	170	9	on	on	ADP
cana-5601	170	10	marketing	marketing	NOUN
cana-5601	170	11	strategy	strategy	NOUN
cana-5601	170	12	formulation	formulation	NOUN
cana-5601	170	13	,	,	PUNCT
cana-5601	170	14	international	international	ADJ
cana-5601	170	15	journal	journal	NOUN
cana-5601	170	16	of	of	ADP
cana-5601	170	17	business	business	NOUN
cana-5601	170	18	and	and	CCONJ
cana-5601	170	19	social	social	ADJ
cana-5601	170	20	science	science	NOUN
cana-5601	170	21	,	,	PUNCT
cana-5601	170	22	vol	vol	NOUN
cana-5601	170	23	.	.	NOUN
cana-5601	170	24	2	2	NUM
cana-5601	171	1	no	no	NOUN
cana-5601	171	2	.	.	NOUN
cana-5601	171	3	18	18	NUM
cana-5601	171	4	;	;	PUNCT