id	sid	tid	token	lemma	pos
cana-5617	1	1	communications	communication	NOUN
cana-5617	1	2	on	on	ADP
cana-5617	1	3	applied	apply	VERB
cana-5617	1	4	nonlinear	nonlinear	ADJ
cana-5617	1	5	analysis	analysis	NOUN
cana-5617	1	6	issn	issn	NOUN
cana-5617	1	7	:	:	PUNCT
cana-5617	1	8	1074	1074	NUM
cana-5617	1	9	-	-	PUNCT
cana-5617	1	10	133x	133x	NUM
cana-5617	1	11	vol	vol	NOUN
cana-5617	1	12	32	32	NUM
cana-5617	1	13	no	no	NOUN
cana-5617	1	14	.	.	PUNCT
cana-5617	2	1	icmasd	icmasd	NOUN
cana-5617	2	2	(	(	PUNCT
cana-5617	2	3	2025	2025	NUM
cana-5617	2	4	)	)	PUNCT
cana-5617	2	5	2215	2215	NUM
cana-5617	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	2	7	social	social	ADJ
cana-5617	2	8	media	media	NOUN
cana-5617	2	9	-	-	PUNCT
cana-5617	2	10	driven	drive	VERB
cana-5617	2	11	viral	viral	ADJ
cana-5617	2	12	marketing	marketing	NOUN
cana-5617	2	13	:	:	PUNCT
cana-5617	2	14	a	a	DET
cana-5617	2	15	strategic	strategic	ADJ
cana-5617	2	16	approach	approach	NOUN
cana-5617	2	17	to	to	ADP
cana-5617	2	18	leveraging	leverage	VERB
cana-5617	2	19	influencer	influencer	NOUN
cana-5617	2	20	marketing	marketing	NOUN
cana-5617	2	21	for	for	ADP
cana-5617	2	22	enhanced	enhanced	ADJ
cana-5617	2	23	virality	virality	PROPN
cana-5617	2	24	amrit	amrit	PROPN
cana-5617	2	25	kaur	kaur	PROPN
cana-5617	2	26	research	research	PROPN
cana-5617	2	27	scholar	scholar	NOUN
cana-5617	2	28	,	,	PUNCT
cana-5617	2	29	ikg	ikg	PROPN
cana-5617	2	30	punjab	punjab	PROPN
cana-5617	2	31	technical	technical	PROPN
cana-5617	2	32	university	university	PROPN
cana-5617	2	33	,	,	PUNCT
cana-5617	2	34	india	india	PROPN
cana-5617	2	35	e	e	PROPN
cana-5617	2	36	-	-	NOUN
cana-5617	2	37	mail	mail	NOUN
cana-5617	2	38	:	:	PUNCT
cana-5617	2	39	amritkaur15150@gmail.com	amritkaur15150@gmail.com	PROPN
cana-5617	3	1	karamwant	karamwant	PROPN
cana-5617	3	2	kaur	kaur	PROPN
cana-5617	3	3	assistant	assistant	PROPN
cana-5617	3	4	professor	professor	NOUN
cana-5617	3	5	,	,	PUNCT
cana-5617	3	6	ct	ct	PROPN
cana-5617	3	7	university	university	PROPN
cana-5617	3	8	,	,	PUNCT
cana-5617	3	9	india	india	PROPN
cana-5617	3	10	email	email	NOUN
cana-5617	3	11	:	:	PUNCT
cana-5617	3	12	karamwant25022@ctuniversity.in	karamwant25022@ctuniversity.in	AUX
cana-5617	3	13	bhawna	bhawna	VERB
cana-5617	3	14	arora	arora	PROPN
cana-5617	3	15	assistant	assistant	PROPN
cana-5617	3	16	professor	professor	NOUN
cana-5617	3	17	,	,	PUNCT
cana-5617	3	18	ct	ct	PROPN
cana-5617	3	19	university	university	PROPN
cana-5617	3	20	,	,	PUNCT
cana-5617	3	21	india	india	PROPN
cana-5617	3	22	e	e	PROPN
cana-5617	3	23	-	-	NOUN
cana-5617	3	24	mail	mail	NOUN
cana-5617	3	25	:	:	PUNCT
cana-5617	3	26	bhawna25015@ctuniversity.in	bhawna25015@ctuniversity.in	NUM
cana-5617	3	27	article	article	NOUN
cana-5617	3	28	history	history	NOUN
cana-5617	3	29	:	:	PUNCT
cana-5617	3	30	received	receive	VERB
cana-5617	3	31	:	:	PUNCT
cana-5617	3	32	12	12	NUM
cana-5617	3	33	-	-	SYM
cana-5617	3	34	12	12	NUM
cana-5617	3	35	-	-	PUNCT
cana-5617	3	36	2024	2024	NUM
cana-5617	3	37	revised	revise	VERB
cana-5617	3	38	:	:	PUNCT
cana-5617	3	39	25	25	NUM
cana-5617	3	40	-	-	PUNCT
cana-5617	3	41	01	01	NUM
cana-5617	3	42	-	-	PUNCT
cana-5617	3	43	2025	2025	NUM
cana-5617	3	44	accepted	accept	VERB
cana-5617	3	45	:	:	PUNCT
cana-5617	3	46	05	05	NUM
cana-5617	3	47	-	-	PUNCT
cana-5617	3	48	02	02	NUM
cana-5617	3	49	-	-	PUNCT
cana-5617	3	50	2025	2025	NUM
cana-5617	3	51	abstract	abstract	NOUN
cana-5617	3	52	:	:	PUNCT
cana-5617	3	53	the	the	DET
cana-5617	3	54	advancement	advancement	NOUN
cana-5617	3	55	of	of	ADP
cana-5617	3	56	technology	technology	NOUN
cana-5617	3	57	and	and	CCONJ
cana-5617	3	58	the	the	DET
cana-5617	3	59	rise	rise	NOUN
cana-5617	3	60	of	of	ADP
cana-5617	3	61	social	social	ADJ
cana-5617	3	62	media	medium	NOUN
cana-5617	3	63	have	have	AUX
cana-5617	3	64	significantly	significantly	ADV
cana-5617	3	65	transformed	transform	VERB
cana-5617	3	66	how	how	SCONJ
cana-5617	3	67	individuals	individual	NOUN
cana-5617	3	68	interact	interact	VERB
cana-5617	3	69	and	and	CCONJ
cana-5617	3	70	live	live	VERB
cana-5617	3	71	.	.	PUNCT
cana-5617	4	1	as	as	SCONJ
cana-5617	4	2	people	people	NOUN
cana-5617	4	3	increasingly	increasingly	ADV
cana-5617	4	4	engage	engage	VERB
cana-5617	4	5	with	with	ADP
cana-5617	4	6	online	online	ADJ
cana-5617	4	7	platforms	platform	NOUN
cana-5617	4	8	,	,	PUNCT
cana-5617	4	9	businesses	business	NOUN
cana-5617	4	10	are	be	AUX
cana-5617	4	11	adapting	adapt	VERB
cana-5617	4	12	their	their	PRON
cana-5617	4	13	marketing	marketing	NOUN
cana-5617	4	14	strategies	strategy	NOUN
cana-5617	4	15	to	to	PART
cana-5617	4	16	effectively	effectively	ADV
cana-5617	4	17	reach	reach	VERB
cana-5617	4	18	their	their	PRON
cana-5617	4	19	target	target	NOUN
cana-5617	4	20	audiences	audience	NOUN
cana-5617	4	21	.	.	PUNCT
cana-5617	5	1	this	this	DET
cana-5617	5	2	shift	shift	NOUN
cana-5617	5	3	has	have	AUX
cana-5617	5	4	led	lead	VERB
cana-5617	5	5	to	to	ADP
cana-5617	5	6	the	the	DET
cana-5617	5	7	evolution	evolution	NOUN
cana-5617	5	8	of	of	ADP
cana-5617	5	9	connected	connected	ADJ
cana-5617	5	10	marketing	marketing	NOUN
cana-5617	5	11	,	,	PUNCT
cana-5617	5	12	social	social	ADJ
cana-5617	5	13	media	medium	NOUN
cana-5617	5	14	marketing	marketing	NOUN
cana-5617	5	15	,	,	PUNCT
cana-5617	5	16	and	and	CCONJ
cana-5617	5	17	,	,	PUNCT
cana-5617	5	18	most	most	ADV
cana-5617	5	19	notably	notably	ADV
cana-5617	5	20	,	,	PUNCT
cana-5617	5	21	viral	viral	ADJ
cana-5617	5	22	marketing	marketing	NOUN
cana-5617	5	23	.	.	PUNCT
cana-5617	6	1	viral	viral	ADJ
cana-5617	6	2	marketing	marketing	NOUN
cana-5617	6	3	involves	involve	VERB
cana-5617	6	4	sharing	share	VERB
cana-5617	6	5	content	content	NOUN
cana-5617	6	6	on	on	ADP
cana-5617	6	7	social	social	ADJ
cana-5617	6	8	media	medium	NOUN
cana-5617	6	9	that	that	PRON
cana-5617	6	10	spreads	spread	VERB
cana-5617	6	11	rapidly	rapidly	ADV
cana-5617	6	12	and	and	CCONJ
cana-5617	6	13	exponentially	exponentially	ADV
cana-5617	6	14	.	.	PUNCT
cana-5617	7	1	initially	initially	ADV
cana-5617	7	2	,	,	PUNCT
cana-5617	7	3	this	this	DET
cana-5617	7	4	approach	approach	NOUN
cana-5617	7	5	was	be	AUX
cana-5617	7	6	implemented	implement	VERB
cana-5617	7	7	through	through	ADP
cana-5617	7	8	email	email	NOUN
cana-5617	7	9	campaigns	campaign	NOUN
cana-5617	7	10	;	;	PUNCT
cana-5617	7	11	however	however	ADV
cana-5617	7	12	,	,	PUNCT
cana-5617	7	13	with	with	ADP
cana-5617	7	14	the	the	DET
cana-5617	7	15	expansion	expansion	NOUN
cana-5617	7	16	of	of	ADP
cana-5617	7	17	social	social	ADJ
cana-5617	7	18	media	medium	NOUN
cana-5617	7	19	platforms	platform	NOUN
cana-5617	7	20	,	,	PUNCT
cana-5617	7	21	it	it	PRON
cana-5617	7	22	has	have	AUX
cana-5617	7	23	evolved	evolve	VERB
cana-5617	7	24	into	into	ADP
cana-5617	7	25	social	social	ADJ
cana-5617	7	26	mediabased	mediabase	VERB
cana-5617	7	27	viral	viral	ADJ
cana-5617	7	28	marketing	marketing	NOUN
cana-5617	7	29	,	,	PUNCT
cana-5617	7	30	offering	offer	VERB
cana-5617	7	31	multiple	multiple	ADJ
cana-5617	7	32	channels	channel	NOUN
cana-5617	7	33	for	for	ADP
cana-5617	7	34	achieving	achieve	VERB
cana-5617	7	35	virality	virality	NOUN
cana-5617	7	36	and	and	CCONJ
cana-5617	7	37	various	various	ADJ
cana-5617	7	38	interactive	interactive	ADJ
cana-5617	7	39	options	option	NOUN
cana-5617	7	40	.	.	PUNCT
cana-5617	8	1	despite	despite	SCONJ
cana-5617	8	2	its	its	PRON
cana-5617	8	3	growing	grow	VERB
cana-5617	8	4	prominence	prominence	NOUN
cana-5617	8	5	,	,	PUNCT
cana-5617	8	6	there	there	PRON
cana-5617	8	7	is	be	VERB
cana-5617	8	8	a	a	DET
cana-5617	8	9	lack	lack	NOUN
cana-5617	8	10	of	of	ADP
cana-5617	8	11	comprehensive	comprehensive	ADJ
cana-5617	8	12	theoretical	theoretical	ADJ
cana-5617	8	13	frameworks	framework	NOUN
cana-5617	8	14	in	in	ADP
cana-5617	8	15	this	this	DET
cana-5617	8	16	area	area	NOUN
cana-5617	8	17	.	.	PUNCT
cana-5617	9	1	therefore	therefore	ADV
cana-5617	9	2	,	,	PUNCT
cana-5617	9	3	this	this	DET
cana-5617	9	4	study	study	NOUN
cana-5617	9	5	seeks	seek	VERB
cana-5617	9	6	to	to	PART
cana-5617	9	7	explore	explore	VERB
cana-5617	9	8	viral	viral	ADJ
cana-5617	9	9	marketing	marketing	NOUN
cana-5617	9	10	within	within	ADP
cana-5617	9	11	the	the	DET
cana-5617	9	12	context	context	NOUN
cana-5617	9	13	of	of	ADP
cana-5617	9	14	social	social	ADJ
cana-5617	9	15	media	medium	NOUN
cana-5617	9	16	and	and	CCONJ
cana-5617	9	17	assess	assess	VERB
cana-5617	9	18	the	the	DET
cana-5617	9	19	strategic	strategic	ADJ
cana-5617	9	20	role	role	NOUN
cana-5617	9	21	of	of	ADP
cana-5617	9	22	influencer	influencer	NOUN
cana-5617	9	23	marketing	marketing	NOUN
cana-5617	9	24	in	in	ADP
cana-5617	9	25	enhancing	enhance	VERB
cana-5617	9	26	content	content	NOUN
cana-5617	9	27	virality	virality	NOUN
cana-5617	9	28	.	.	PUNCT
cana-5617	10	1	the	the	DET
cana-5617	10	2	research	research	NOUN
cana-5617	10	3	is	be	AUX
cana-5617	10	4	based	base	VERB
cana-5617	10	5	on	on	ADP
cana-5617	10	6	secondary	secondary	ADJ
cana-5617	10	7	data	datum	NOUN
cana-5617	10	8	sourced	source	VERB
cana-5617	10	9	from	from	ADP
cana-5617	10	10	peerreviewed	peerreviewe	VERB
cana-5617	10	11	journals	journal	NOUN
cana-5617	10	12	and	and	CCONJ
cana-5617	10	13	scholarly	scholarly	ADJ
cana-5617	10	14	articles	article	NOUN
cana-5617	10	15	.	.	PUNCT
cana-5617	11	1	consequently	consequently	ADV
cana-5617	11	2	,	,	PUNCT
cana-5617	11	3	this	this	DET
cana-5617	11	4	study	study	NOUN
cana-5617	11	5	aims	aim	VERB
cana-5617	11	6	to	to	PART
cana-5617	11	7	contribute	contribute	VERB
cana-5617	11	8	to	to	ADP
cana-5617	11	9	the	the	DET
cana-5617	11	10	understanding	understanding	NOUN
cana-5617	11	11	of	of	ADP
cana-5617	11	12	how	how	SCONJ
cana-5617	11	13	influencer	influencer	NOUN
cana-5617	11	14	marketing	marketing	NOUN
cana-5617	11	15	can	can	AUX
cana-5617	11	16	be	be	AUX
cana-5617	11	17	effectively	effectively	ADV
cana-5617	11	18	integrated	integrate	VERB
cana-5617	11	19	with	with	ADP
cana-5617	11	20	social	social	ADJ
cana-5617	11	21	media	medium	NOUN
cana-5617	11	22	-	-	PUNCT
cana-5617	11	23	based	base	VERB
cana-5617	11	24	viral	viral	ADJ
cana-5617	11	25	marketing	marketing	NOUN
cana-5617	11	26	.	.	PUNCT
cana-5617	12	1	keywords	keyword	NOUN
cana-5617	12	2	:	:	PUNCT
cana-5617	12	3	ewom	ewom	NOUN
cana-5617	12	4	,	,	PUNCT
cana-5617	12	5	influencers	influencer	VERB
cana-5617	12	6	marketing	marketing	NOUN
cana-5617	12	7	,	,	PUNCT
cana-5617	12	8	social	social	ADJ
cana-5617	12	9	media	medium	NOUN
cana-5617	12	10	marketing	marketing	NOUN
cana-5617	12	11	,	,	PUNCT
cana-5617	12	12	viral	viral	ADJ
cana-5617	12	13	marketing	marketing	NOUN
cana-5617	12	14	,	,	PUNCT
cana-5617	12	15	virality	virality	NOUN
cana-5617	12	16	.	.	PUNCT
cana-5617	13	1	mailto:amritkaur15150@gmail.com	mailto:amritkaur15150@gmail.com	X
cana-5617	13	2	mailto:karamwant25022@ctuniversity.in	mailto:karamwant25022@ctuniversity.in	PROPN
cana-5617	14	1	mailto:bhawna25015@ctuniversity.in	mailto:bhawna25015@ctuniversity.in	ADJ
cana-5617	14	2	communications	communication	NOUN
cana-5617	14	3	on	on	ADP
cana-5617	14	4	applied	apply	VERB
cana-5617	14	5	nonlinear	nonlinear	ADJ
cana-5617	14	6	analysis	analysis	NOUN
cana-5617	14	7	issn	issn	NOUN
cana-5617	14	8	:	:	PUNCT
cana-5617	14	9	1074	1074	NUM
cana-5617	14	10	-	-	PUNCT
cana-5617	14	11	133x	133x	NUM
cana-5617	14	12	vol	vol	NOUN
cana-5617	14	13	32	32	NUM
cana-5617	14	14	no	no	NOUN
cana-5617	14	15	.	.	PUNCT
cana-5617	15	1	icmasd	icmasd	NOUN
cana-5617	15	2	(	(	PUNCT
cana-5617	15	3	2025	2025	NUM
cana-5617	15	4	)	)	PUNCT
cana-5617	15	5	2216	2216	NUM
cana-5617	15	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	15	7	1	1	X
cana-5617	15	8	.	.	PUNCT
cana-5617	15	9	introduction	introduction	NOUN
cana-5617	15	10	the	the	DET
cana-5617	15	11	last	last	ADJ
cana-5617	15	12	two	two	NUM
cana-5617	15	13	decades	decade	NOUN
cana-5617	15	14	have	have	AUX
cana-5617	15	15	witnessed	witness	VERB
cana-5617	15	16	growth	growth	NOUN
cana-5617	15	17	in	in	ADP
cana-5617	15	18	the	the	DET
cana-5617	15	19	internet	internet	NOUN
cana-5617	15	20	and	and	CCONJ
cana-5617	15	21	online	online	ADJ
cana-5617	15	22	technology	technology	NOUN
cana-5617	15	23	.	.	PUNCT
cana-5617	16	1	this	this	DET
cana-5617	16	2	growth	growth	NOUN
cana-5617	16	3	has	have	AUX
cana-5617	16	4	also	also	ADV
cana-5617	16	5	changed	change	VERB
cana-5617	16	6	the	the	DET
cana-5617	16	7	fundamentals	fundamental	NOUN
cana-5617	16	8	of	of	ADP
cana-5617	16	9	marketing	marketing	NOUN
cana-5617	16	10	.	.	PUNCT
cana-5617	17	1	companies	company	NOUN
cana-5617	17	2	are	be	AUX
cana-5617	17	3	now	now	ADV
cana-5617	17	4	exploring	explore	VERB
cana-5617	17	5	effective	effective	ADJ
cana-5617	17	6	methods	method	NOUN
cana-5617	17	7	of	of	ADP
cana-5617	17	8	marketing	marketing	NOUN
cana-5617	17	9	through	through	ADP
cana-5617	17	10	the	the	DET
cana-5617	17	11	internet	internet	NOUN
cana-5617	17	12	and	and	CCONJ
cana-5617	17	13	technology	technology	NOUN
cana-5617	17	14	.	.	PUNCT
cana-5617	18	1	while	while	SCONJ
cana-5617	18	2	,	,	PUNCT
cana-5617	18	3	on	on	ADP
cana-5617	18	4	the	the	DET
cana-5617	18	5	other	other	ADJ
cana-5617	18	6	hand	hand	NOUN
cana-5617	18	7	,	,	PUNCT
cana-5617	18	8	the	the	DET
cana-5617	18	9	proliferation	proliferation	NOUN
cana-5617	18	10	of	of	ADP
cana-5617	18	11	the	the	DET
cana-5617	18	12	internet	internet	NOUN
cana-5617	18	13	and	and	CCONJ
cana-5617	18	14	the	the	DET
cana-5617	18	15	emergence	emergence	NOUN
cana-5617	18	16	of	of	ADP
cana-5617	18	17	social	social	ADJ
cana-5617	18	18	media	medium	NOUN
cana-5617	18	19	has	have	AUX
cana-5617	18	20	developed	develop	VERB
cana-5617	18	21	a	a	DET
cana-5617	18	22	web	web	NOUN
cana-5617	18	23	of	of	ADP
cana-5617	18	24	networks	network	NOUN
cana-5617	18	25	among	among	ADP
cana-5617	18	26	people	people	NOUN
cana-5617	18	27	,	,	PUNCT
cana-5617	18	28	providing	provide	VERB
cana-5617	18	29	them	they	PRON
cana-5617	18	30	with	with	ADP
cana-5617	18	31	opportunities	opportunity	NOUN
cana-5617	18	32	to	to	PART
cana-5617	18	33	interact	interact	VERB
cana-5617	18	34	and	and	CCONJ
cana-5617	18	35	influence	influence	VERB
cana-5617	18	36	each	each	DET
cana-5617	18	37	other	other	ADJ
cana-5617	18	38	(	(	PUNCT
cana-5617	18	39	abedniya	abedniya	PROPN
cana-5617	18	40	&	&	CCONJ
cana-5617	18	41	sabbaghi	sabbaghi	PROPN
cana-5617	18	42	,	,	PUNCT
cana-5617	18	43	2010	2010	NUM
cana-5617	18	44	;	;	PUNCT
cana-5617	18	45	feroz	feroz	PROPN
cana-5617	18	46	khan	khan	PROPN
cana-5617	18	47	&	&	CCONJ
cana-5617	18	48	vong	vong	PROPN
cana-5617	18	49	,	,	PUNCT
cana-5617	18	50	2014	2014	NUM
cana-5617	18	51	)	)	PUNCT
cana-5617	18	52	.	.	PUNCT
cana-5617	19	1	as	as	ADP
cana-5617	19	2	,	,	PUNCT
cana-5617	19	3	per	per	ADP
cana-5617	19	4	the	the	DET
cana-5617	19	5	reports	report	NOUN
cana-5617	19	6	,	,	PUNCT
cana-5617	19	7	the	the	DET
cana-5617	19	8	global	global	ADJ
cana-5617	19	9	social	social	ADJ
cana-5617	19	10	media	medium	NOUN
cana-5617	19	11	penetration	penetration	NOUN
cana-5617	19	12	rate	rate	NOUN
cana-5617	19	13	is	be	AUX
cana-5617	19	14	currently	currently	ADV
cana-5617	19	15	54	54	NUM
cana-5617	19	16	percent	percent	NOUN
cana-5617	19	17	and	and	CCONJ
cana-5617	19	18	is	be	AUX
cana-5617	19	19	rising	rise	VERB
cana-5617	19	20	at	at	ADP
cana-5617	19	21	a	a	DET
cana-5617	19	22	rapid	rapid	ADJ
cana-5617	19	23	pace	pace	NOUN
cana-5617	19	24	(	(	PUNCT
cana-5617	19	25	statista	statista	NOUN
cana-5617	19	26	,	,	PUNCT
cana-5617	19	27	2022	2022	NUM
cana-5617	19	28	)	)	PUNCT
cana-5617	19	29	.	.	PUNCT
cana-5617	20	1	and	and	CCONJ
cana-5617	20	2	the	the	DET
cana-5617	20	3	most	most	ADV
cana-5617	20	4	commonly	commonly	ADV
cana-5617	20	5	used	use	VERB
cana-5617	20	6	social	social	ADJ
cana-5617	20	7	media	medium	NOUN
cana-5617	20	8	includes	include	VERB
cana-5617	20	9	facebook	facebook	NOUN
cana-5617	20	10	,	,	PUNCT
cana-5617	20	11	youtube	youtube	NOUN
cana-5617	20	12	,	,	PUNCT
cana-5617	20	13	whatsapp	whatsapp	NOUN
cana-5617	20	14	,	,	PUNCT
cana-5617	20	15	and	and	CCONJ
cana-5617	20	16	instagram	instagram	PROPN
cana-5617	20	17	(	(	PUNCT
cana-5617	20	18	statista	statista	NOUN
cana-5617	20	19	,	,	PUNCT
cana-5617	20	20	2022	2022	NUM
cana-5617	20	21	)	)	PUNCT
cana-5617	20	22	.	.	PUNCT
cana-5617	21	1	while	while	SCONJ
cana-5617	21	2	india	india	PROPN
cana-5617	21	3	ranks	rank	VERB
cana-5617	21	4	among	among	ADP
cana-5617	21	5	the	the	DET
cana-5617	21	6	top	top	ADJ
cana-5617	21	7	internet	internet	NOUN
cana-5617	21	8	users	user	NOUN
cana-5617	21	9	in	in	ADP
cana-5617	21	10	the	the	DET
cana-5617	21	11	world	world	NOUN
cana-5617	21	12	.	.	PUNCT
cana-5617	22	1	social	social	ADJ
cana-5617	22	2	media	medium	NOUN
cana-5617	22	3	in	in	ADP
cana-5617	22	4	india	india	PROPN
cana-5617	22	5	has	have	AUX
cana-5617	22	6	grown	grow	VERB
cana-5617	22	7	at	at	ADP
cana-5617	22	8	a	a	DET
cana-5617	22	9	rapid	rapid	ADJ
cana-5617	22	10	pace	pace	NOUN
cana-5617	22	11	over	over	ADP
cana-5617	22	12	the	the	DET
cana-5617	22	13	past	past	ADJ
cana-5617	22	14	few	few	ADJ
cana-5617	22	15	years	year	NOUN
cana-5617	22	16	.	.	PUNCT
cana-5617	23	1	statistics	statistic	NOUN
cana-5617	23	2	revealed	reveal	VERB
cana-5617	23	3	that	that	SCONJ
cana-5617	23	4	india	india	PROPN
cana-5617	23	5	is	be	AUX
cana-5617	23	6	crossing	cross	VERB
cana-5617	23	7	500	500	NUM
cana-5617	23	8	million	million	NUM
cana-5617	23	9	active	active	ADJ
cana-5617	23	10	users	user	NOUN
cana-5617	23	11	on	on	ADP
cana-5617	23	12	social	social	ADJ
cana-5617	23	13	media	medium	NOUN
cana-5617	23	14	with	with	ADP
cana-5617	23	15	the	the	DET
cana-5617	23	16	following	follow	VERB
cana-5617	23	17	data	datum	NOUN
cana-5617	23	18	(	(	PUNCT
cana-5617	23	19	table	table	NOUN
cana-5617	23	20	1	1	NUM
cana-5617	23	21	):	):	PUNCT
cana-5617	23	22	total	total	ADJ
cana-5617	23	23	population	population	NOUN
cana-5617	23	24	in	in	ADP
cana-5617	23	25	india	india	PROPN
cana-5617	23	26	1.40	1.40	NUM
cana-5617	23	27	billion	billion	NUM
cana-5617	23	28	active	active	ADJ
cana-5617	23	29	social	social	ADJ
cana-5617	23	30	media	medium	NOUN
cana-5617	23	31	users	user	NOUN
cana-5617	23	32	in	in	ADP
cana-5617	23	33	india	india	PROPN
cana-5617	23	34	0.467	0.467	NUM
cana-5617	23	35	billion	billion	NUM
cana-5617	23	36	number	number	NOUN
cana-5617	23	37	of	of	ADP
cana-5617	23	38	internet	internet	NOUN
cana-5617	23	39	users	user	NOUN
cana-5617	23	40	in	in	ADP
cana-5617	23	41	india	india	PROPN
cana-5617	23	42	0.658	0.658	NUM
cana-5617	23	43	billion	billion	NUM
cana-5617	23	44	number	number	NOUN
cana-5617	23	45	of	of	ADP
cana-5617	23	46	mobile	mobile	ADJ
cana-5617	23	47	internet	internet	NOUN
cana-5617	23	48	users	user	NOUN
cana-5617	23	49	in	in	ADP
cana-5617	23	50	india	india	PROPN
cana-5617	23	51	0.601	0.601	NUM
cana-5617	23	52	billion	billion	NUM
cana-5617	23	53	a	a	DET
cana-5617	23	54	report	report	NOUN
cana-5617	23	55	by	by	ADP
cana-5617	23	56	statista	statista	NOUN
cana-5617	23	57	revealed	reveal	VERB
cana-5617	23	58	that	that	SCONJ
cana-5617	23	59	india	india	PROPN
cana-5617	23	60	has	have	AUX
cana-5617	23	61	seen	see	VERB
cana-5617	23	62	an	an	DET
cana-5617	23	63	increase	increase	NOUN
cana-5617	23	64	of	of	ADP
cana-5617	23	65	45	45	NUM
cana-5617	23	66	percent	percent	NOUN
cana-5617	23	67	in	in	ADP
cana-5617	23	68	the	the	DET
cana-5617	23	69	internet	internet	NOUN
cana-5617	23	70	penetration	penetration	NOUN
cana-5617	23	71	rate	rate	NOUN
cana-5617	23	72	in	in	ADP
cana-5617	23	73	2021	2021	NUM
cana-5617	23	74	.	.	PUNCT
cana-5617	24	1	therefore	therefore	ADV
cana-5617	24	2	,	,	PUNCT
cana-5617	24	3	the	the	DET
cana-5617	24	4	companies	company	NOUN
cana-5617	24	5	are	be	AUX
cana-5617	24	6	targeting	target	VERB
cana-5617	24	7	these	these	DET
cana-5617	24	8	social	social	ADJ
cana-5617	24	9	media	medium	NOUN
cana-5617	24	10	users	user	NOUN
cana-5617	24	11	directly	directly	ADV
cana-5617	24	12	to	to	PART
cana-5617	24	13	market	market	VERB
cana-5617	24	14	their	their	PRON
cana-5617	24	15	products	product	NOUN
cana-5617	24	16	and	and	CCONJ
cana-5617	24	17	services	service	NOUN
cana-5617	24	18	.	.	PUNCT
cana-5617	25	1	these	these	DET
cana-5617	25	2	social	social	ADJ
cana-5617	25	3	media	medium	NOUN
cana-5617	25	4	-	-	PUNCT
cana-5617	25	5	based	base	VERB
cana-5617	25	6	marketing	marketing	NOUN
cana-5617	25	7	strategies	strategy	NOUN
cana-5617	25	8	are	be	AUX
cana-5617	25	9	getting	get	VERB
cana-5617	25	10	important	important	ADJ
cana-5617	25	11	day	day	NOUN
cana-5617	25	12	by	by	ADP
cana-5617	25	13	day	day	NOUN
cana-5617	25	14	such	such	ADJ
cana-5617	25	15	as	as	ADP
cana-5617	25	16	online	online	ADJ
cana-5617	25	17	marketing	marketing	NOUN
cana-5617	25	18	,	,	PUNCT
cana-5617	25	19	e	e	NOUN
cana-5617	25	20	-	-	NOUN
cana-5617	25	21	word	word	NOUN
cana-5617	25	22	-	-	PUNCT
cana-5617	25	23	of	of	ADP
cana-5617	25	24	-	-	PUNCT
cana-5617	25	25	mouth	mouth	NOUN
cana-5617	25	26	marketing	marketing	NOUN
cana-5617	25	27	,	,	PUNCT
cana-5617	25	28	and	and	CCONJ
cana-5617	25	29	social	social	ADJ
cana-5617	25	30	media	medium	NOUN
cana-5617	25	31	marketing	marketing	NOUN
cana-5617	25	32	.	.	PUNCT
cana-5617	26	1	and	and	CCONJ
cana-5617	26	2	the	the	DET
cana-5617	26	3	most	most	ADV
cana-5617	26	4	recent	recent	ADJ
cana-5617	26	5	and	and	CCONJ
cana-5617	26	6	popular	popular	ADJ
cana-5617	26	7	among	among	ADP
cana-5617	26	8	these	these	PRON
cana-5617	26	9	is	be	AUX
cana-5617	26	10	viral	viral	ADJ
cana-5617	26	11	marketing	marketing	NOUN
cana-5617	26	12	.	.	PUNCT
cana-5617	27	1	1.1	1.1	NUM
cana-5617	27	2	viral	viral	ADJ
cana-5617	27	3	marketing	marketing	NOUN
cana-5617	27	4	marketers	marketer	NOUN
cana-5617	27	5	are	be	AUX
cana-5617	27	6	exploiting	exploit	VERB
cana-5617	27	7	the	the	DET
cana-5617	27	8	opportunity	opportunity	NOUN
cana-5617	27	9	of	of	ADP
cana-5617	27	10	the	the	DET
cana-5617	27	11	increased	increase	VERB
cana-5617	27	12	share	share	NOUN
cana-5617	27	13	of	of	ADP
cana-5617	27	14	social	social	ADJ
cana-5617	27	15	media	medium	NOUN
cana-5617	27	16	in	in	ADP
cana-5617	27	17	the	the	DET
cana-5617	27	18	increasing	increase	VERB
cana-5617	27	19	screen	screen	NOUN
cana-5617	27	20	time	time	NOUN
cana-5617	27	21	strategically	strategically	ADV
cana-5617	27	22	through	through	ADP
cana-5617	27	23	the	the	DET
cana-5617	27	24	adoption	adoption	NOUN
cana-5617	27	25	of	of	ADP
cana-5617	27	26	connected	connected	ADJ
cana-5617	27	27	marketing	marketing	NOUN
cana-5617	27	28	.	.	PUNCT
cana-5617	28	1	connected	connected	ADJ
cana-5617	28	2	marketing	marketing	NOUN
cana-5617	28	3	is	be	AUX
cana-5617	28	4	a	a	DET
cana-5617	28	5	combination	combination	NOUN
cana-5617	28	6	of	of	ADP
cana-5617	28	7	buzz	buzz	ADJ
cana-5617	28	8	marketing	marketing	NOUN
cana-5617	28	9	when	when	SCONJ
cana-5617	28	10	combined	combine	VERB
cana-5617	28	11	with	with	ADP
cana-5617	28	12	word	word	NOUN
cana-5617	28	13	-	-	PUNCT
cana-5617	28	14	of	of	ADP
cana-5617	28	15	-	-	PUNCT
cana-5617	28	16	mouth	mouth	NOUN
cana-5617	28	17	(	(	PUNCT
cana-5617	28	18	wom	wom	PROPN
cana-5617	28	19	)	)	PUNCT
cana-5617	28	20	marketing	marketing	NOUN
cana-5617	28	21	done	do	VERB
cana-5617	28	22	using	use	VERB
cana-5617	28	23	online	online	ADJ
cana-5617	28	24	channels/	channels/	NUM
cana-5617	28	25	media	medium	NOUN
cana-5617	28	26	.	.	PUNCT
cana-5617	29	1	buzz	buzz	ADJ
cana-5617	29	2	marketing	marketing	NOUN
cana-5617	29	3	refers	refer	VERB
cana-5617	29	4	to	to	ADP
cana-5617	29	5	the	the	DET
cana-5617	29	6	practice	practice	NOUN
cana-5617	29	7	of	of	ADP
cana-5617	29	8	creating	create	VERB
cana-5617	29	9	interest	interest	NOUN
cana-5617	29	10	and	and	CCONJ
cana-5617	29	11	excitement	excitement	NOUN
cana-5617	29	12	among	among	ADP
cana-5617	29	13	customers	customer	NOUN
cana-5617	29	14	through	through	ADP
cana-5617	29	15	developing	develop	VERB
cana-5617	29	16	and	and	CCONJ
cana-5617	29	17	sharing	share	VERB
cana-5617	29	18	noteworthy	noteworthy	ADJ
cana-5617	29	19	marketing	marketing	NOUN
cana-5617	29	20	messages	message	NOUN
cana-5617	29	21	(	(	PUNCT
cana-5617	29	22	rollins	rollin	NOUN
cana-5617	29	23	et	et	PROPN
cana-5617	29	24	al	al	PROPN
cana-5617	29	25	.	.	PROPN
cana-5617	29	26	,	,	PUNCT
cana-5617	29	27	2014	2014	NUM
cana-5617	29	28	)	)	PUNCT
cana-5617	29	29	.	.	PUNCT
cana-5617	30	1	buzz	buzz	PROPN
cana-5617	30	2	leads	lead	NOUN
cana-5617	30	3	to	to	ADP
cana-5617	30	4	extensive	extensive	ADJ
cana-5617	30	5	reach	reach	NOUN
cana-5617	30	6	and	and	CCONJ
cana-5617	30	7	mass	mass	ADJ
cana-5617	30	8	popularity	popularity	NOUN
cana-5617	30	9	of	of	ADP
cana-5617	30	10	advertisement	advertisement	NOUN
cana-5617	30	11	messages	message	NOUN
cana-5617	30	12	.	.	PUNCT
cana-5617	31	1	the	the	DET
cana-5617	31	2	consequence	consequence	NOUN
cana-5617	31	3	of	of	ADP
cana-5617	31	4	this	this	DET
cana-5617	31	5	online	online	ADV
cana-5617	31	6	-	-	PUNCT
cana-5617	31	7	created	create	VERB
cana-5617	31	8	buzz	buzz	NOUN
cana-5617	31	9	and	and	CCONJ
cana-5617	31	10	e	e	NOUN
cana-5617	31	11	-	-	NOUN
cana-5617	31	12	wom	wom	NOUN
cana-5617	31	13	,	,	PUNCT
cana-5617	31	14	is	be	AUX
cana-5617	31	15	the	the	DET
cana-5617	31	16	rapid	rapid	ADJ
cana-5617	31	17	sharing	sharing	NOUN
cana-5617	31	18	of	of	ADP
cana-5617	31	19	content	content	NOUN
cana-5617	31	20	and	and	CCONJ
cana-5617	31	21	interactions	interaction	NOUN
cana-5617	31	22	with	with	ADP
cana-5617	31	23	it	it	PRON
cana-5617	31	24	through	through	ADP
cana-5617	31	25	comments	comment	NOUN
cana-5617	31	26	,	,	PUNCT
cana-5617	31	27	likes	like	NOUN
cana-5617	31	28	,	,	PUNCT
cana-5617	31	29	hashtags	hashtag	NOUN
cana-5617	31	30	,	,	PUNCT
cana-5617	31	31	reviews	review	NOUN
cana-5617	31	32	,	,	PUNCT
cana-5617	31	33	etc	etc	X
cana-5617	31	34	.	.	X
cana-5617	31	35	,	,	PUNCT
cana-5617	31	36	thereby	thereby	ADV
cana-5617	31	37	leading	lead	VERB
cana-5617	31	38	to	to	ADP
cana-5617	31	39	its	its	PRON
cana-5617	31	40	virality	virality	NOUN
cana-5617	31	41	(	(	PUNCT
cana-5617	31	42	rollins	rollin	NOUN
cana-5617	31	43	et	et	PROPN
cana-5617	31	44	al	al	PROPN
cana-5617	31	45	.	.	PROPN
cana-5617	31	46	,	,	PUNCT
cana-5617	31	47	2014	2014	NUM
cana-5617	31	48	)	)	PUNCT
cana-5617	31	49	.	.	PUNCT
cana-5617	32	1	this	this	DET
cana-5617	32	2	phenomenon	phenomenon	NOUN
cana-5617	32	3	has	have	AUX
cana-5617	32	4	led	lead	VERB
cana-5617	32	5	to	to	ADP
cana-5617	32	6	the	the	DET
cana-5617	32	7	development	development	NOUN
cana-5617	32	8	of	of	ADP
cana-5617	32	9	viral	viral	ADJ
cana-5617	32	10	marketing	marketing	NOUN
cana-5617	32	11	.	.	PUNCT
cana-5617	33	1	fig	fig	NOUN
cana-5617	33	2	.	.	PUNCT
cana-5617	34	1	1	1	NUM
cana-5617	34	2	:	:	PUNCT
cana-5617	34	3	communications	communication	NOUN
cana-5617	34	4	on	on	ADP
cana-5617	34	5	applied	apply	VERB
cana-5617	34	6	nonlinear	nonlinear	ADJ
cana-5617	34	7	analysis	analysis	NOUN
cana-5617	34	8	issn	issn	NOUN
cana-5617	34	9	:	:	PUNCT
cana-5617	34	10	1074	1074	NUM
cana-5617	34	11	-	-	PUNCT
cana-5617	34	12	133x	133x	NUM
cana-5617	34	13	vol	vol	NOUN
cana-5617	34	14	32	32	NUM
cana-5617	34	15	no	no	NOUN
cana-5617	34	16	.	.	PUNCT
cana-5617	35	1	icmasd	icmasd	NOUN
cana-5617	35	2	(	(	PUNCT
cana-5617	35	3	2025	2025	NUM
cana-5617	35	4	)	)	PUNCT
cana-5617	35	5	2217	2217	NUM
cana-5617	35	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	35	7	this	this	DET
cana-5617	35	8	concept	concept	NOUN
cana-5617	35	9	was	be	AUX
cana-5617	35	10	first	first	ADV
cana-5617	35	11	mentioned	mention	VERB
cana-5617	35	12	by	by	ADP
cana-5617	35	13	rayport	rayport	NOUN
cana-5617	35	14	in	in	ADP
cana-5617	35	15	1996	1996	NUM
cana-5617	35	16	,	,	PUNCT
cana-5617	35	17	in	in	ADP
cana-5617	35	18	his	his	PRON
cana-5617	35	19	article	article	NOUN
cana-5617	35	20	“	"	PUNCT
cana-5617	35	21	the	the	DET
cana-5617	35	22	virus	virus	NOUN
cana-5617	35	23	of	of	ADP
cana-5617	35	24	marketing	marketing	NOUN
cana-5617	35	25	”	"	PUNCT
cana-5617	35	26	.	.	PUNCT
cana-5617	36	1	viral	viral	ADJ
cana-5617	36	2	marketing	marketing	NOUN
cana-5617	36	3	refers	refer	VERB
cana-5617	36	4	to	to	ADP
cana-5617	36	5	a	a	DET
cana-5617	36	6	phenomenon	phenomenon	NOUN
cana-5617	36	7	where	where	SCONJ
cana-5617	36	8	the	the	DET
cana-5617	36	9	marketing	marketing	NOUN
cana-5617	36	10	efforts	effort	NOUN
cana-5617	36	11	either	either	CCONJ
cana-5617	36	12	directed	direct	VERB
cana-5617	36	13	by	by	ADP
cana-5617	36	14	the	the	DET
cana-5617	36	15	company	company	NOUN
cana-5617	36	16	or	or	CCONJ
cana-5617	36	17	self	self	NOUN
cana-5617	36	18	-	-	PUNCT
cana-5617	36	19	generated	generate	VERB
cana-5617	36	20	by	by	ADP
cana-5617	36	21	the	the	DET
cana-5617	36	22	customers	customer	NOUN
cana-5617	36	23	are	be	AUX
cana-5617	36	24	stimulated	stimulate	VERB
cana-5617	36	25	through	through	ADP
cana-5617	36	26	electronic	electronic	ADJ
cana-5617	36	27	word	word	NOUN
cana-5617	36	28	-	-	PUNCT
cana-5617	36	29	of	of	ADP
cana-5617	36	30	-	-	PUNCT
cana-5617	36	31	mouth	mouth	NOUN
cana-5617	36	32	and	and	CCONJ
cana-5617	36	33	customers	customer	NOUN
cana-5617	36	34	feel	feel	VERB
cana-5617	36	35	it	it	PRON
cana-5617	36	36	necessary	necessary	ADJ
cana-5617	36	37	to	to	PART
cana-5617	36	38	interact	interact	VERB
cana-5617	36	39	with	with	ADP
cana-5617	36	40	the	the	DET
cana-5617	36	41	content	content	NOUN
cana-5617	36	42	and	and	CCONJ
cana-5617	36	43	share	share	VERB
cana-5617	36	44	it	it	PRON
cana-5617	36	45	with	with	ADP
cana-5617	36	46	their	their	PRON
cana-5617	36	47	immediate	immediate	ADJ
cana-5617	36	48	peer	peer	NOUN
cana-5617	36	49	group	group	NOUN
cana-5617	36	50	.	.	PUNCT
cana-5617	37	1	this	this	DET
cana-5617	37	2	rapid	rapid	ADJ
cana-5617	37	3	sharing	sharing	NOUN
cana-5617	37	4	and	and	CCONJ
cana-5617	37	5	interaction	interaction	NOUN
cana-5617	37	6	lead	lead	NOUN
cana-5617	37	7	to	to	ADP
cana-5617	37	8	the	the	DET
cana-5617	37	9	exponential	exponential	ADJ
cana-5617	37	10	spread	spread	NOUN
cana-5617	37	11	of	of	ADP
cana-5617	37	12	messages	message	NOUN
cana-5617	37	13	on	on	ADP
cana-5617	37	14	social	social	ADJ
cana-5617	37	15	media	medium	NOUN
cana-5617	37	16	thereby	thereby	ADV
cana-5617	37	17	making	make	VERB
cana-5617	37	18	them	they	PRON
cana-5617	37	19	viral	viral	ADJ
cana-5617	37	20	(	(	PUNCT
cana-5617	37	21	rollins	rollin	NOUN
cana-5617	37	22	et	et	PROPN
cana-5617	37	23	al	al	PROPN
cana-5617	37	24	.	.	PROPN
cana-5617	37	25	,	,	PUNCT
cana-5617	37	26	2014	2014	NUM
cana-5617	37	27	)	)	PUNCT
cana-5617	37	28	.	.	PUNCT
cana-5617	38	1	nowadays	nowadays	ADV
cana-5617	38	2	,	,	PUNCT
cana-5617	38	3	it	it	PRON
cana-5617	38	4	is	be	AUX
cana-5617	38	5	one	one	NUM
cana-5617	38	6	of	of	ADP
cana-5617	38	7	the	the	DET
cana-5617	38	8	most	most	ADV
cana-5617	38	9	strategic	strategic	ADJ
cana-5617	38	10	ways	way	NOUN
cana-5617	38	11	to	to	PART
cana-5617	38	12	target	target	VERB
cana-5617	38	13	a	a	DET
cana-5617	38	14	large	large	ADJ
cana-5617	38	15	segment	segment	NOUN
cana-5617	38	16	of	of	ADP
cana-5617	38	17	customers	customer	NOUN
cana-5617	38	18	cost	cost	NOUN
cana-5617	38	19	-	-	PUNCT
cana-5617	38	20	effectively	effectively	ADV
cana-5617	38	21	.	.	PUNCT
cana-5617	39	1	moreover	moreover	ADV
cana-5617	39	2	,	,	PUNCT
cana-5617	39	3	the	the	DET
cana-5617	39	4	customer	customer	NOUN
cana-5617	39	5	-	-	PUNCT
cana-5617	39	6	led	lead	VERB
cana-5617	39	7	virality	virality	NOUN
cana-5617	39	8	and	and	CCONJ
cana-5617	39	9	sharing	sharing	NOUN
cana-5617	39	10	of	of	ADP
cana-5617	39	11	messages	message	NOUN
cana-5617	39	12	between	between	ADP
cana-5617	39	13	social	social	ADJ
cana-5617	39	14	groups	group	NOUN
cana-5617	39	15	through	through	ADP
cana-5617	39	16	trusted	trust	VERB
cana-5617	39	17	group	group	NOUN
cana-5617	39	18	members	member	NOUN
cana-5617	39	19	develop	develop	VERB
cana-5617	39	20	authenticity	authenticity	NOUN
cana-5617	39	21	and	and	CCONJ
cana-5617	39	22	increase	increase	VERB
cana-5617	39	23	the	the	DET
cana-5617	39	24	trustworthiness	trustworthiness	NOUN
cana-5617	39	25	of	of	ADP
cana-5617	39	26	shared	share	VERB
cana-5617	39	27	messages	message	NOUN
cana-5617	39	28	(	(	PUNCT
cana-5617	39	29	rollins	rollin	NOUN
cana-5617	39	30	et	et	PROPN
cana-5617	39	31	al	al	PROPN
cana-5617	39	32	.	.	PROPN
cana-5617	39	33	,	,	PUNCT
cana-5617	39	34	2014	2014	NUM
cana-5617	39	35	)	)	PUNCT
cana-5617	39	36	.	.	PUNCT
cana-5617	40	1	prior	prior	ADJ
cana-5617	40	2	literature	literature	NOUN
cana-5617	40	3	has	have	AUX
cana-5617	40	4	proved	prove	VERB
cana-5617	40	5	that	that	SCONJ
cana-5617	40	6	viral	viral	ADJ
cana-5617	40	7	marketing	marketing	NOUN
cana-5617	40	8	has	have	VERB
cana-5617	40	9	a	a	DET
cana-5617	40	10	strong	strong	ADJ
cana-5617	40	11	influence	influence	NOUN
cana-5617	40	12	on	on	ADP
cana-5617	40	13	the	the	DET
cana-5617	40	14	purchase	purchase	NOUN
cana-5617	40	15	intentions	intention	NOUN
cana-5617	40	16	of	of	ADP
cana-5617	40	17	customers	customer	NOUN
cana-5617	40	18	who	who	PRON
cana-5617	40	19	either	either	CCONJ
cana-5617	40	20	develop	develop	VERB
cana-5617	40	21	,	,	PUNCT
cana-5617	40	22	read	read	VERB
cana-5617	40	23	/	/	SYM
cana-5617	40	24	listen	listen	VERB
cana-5617	40	25	to	to	ADP
cana-5617	40	26	,	,	PUNCT
cana-5617	40	27	or	or	CCONJ
cana-5617	40	28	share	share	VERB
cana-5617	40	29	viral	viral	ADJ
cana-5617	40	30	content	content	NOUN
cana-5617	40	31	(	(	PUNCT
cana-5617	40	32	abedniya	abedniya	PROPN
cana-5617	40	33	&	&	CCONJ
cana-5617	40	34	sabbaghi	sabbaghi	PROPN
cana-5617	40	35	,	,	PUNCT
cana-5617	40	36	2010	2010	NUM
cana-5617	40	37	;	;	PUNCT
cana-5617	40	38	pescher	pescher	NOUN
cana-5617	40	39	et	et	PROPN
cana-5617	40	40	al	al	PROPN
cana-5617	40	41	.	.	PROPN
cana-5617	40	42	,	,	PUNCT
cana-5617	40	43	2014	2014	NUM
cana-5617	40	44	)	)	PUNCT
cana-5617	40	45	.	.	PUNCT
cana-5617	41	1	2	2	X
cana-5617	41	2	.	.	X
cana-5617	41	3	rationale	rationale	NOUN
cana-5617	41	4	of	of	ADP
cana-5617	41	5	study	study	NOUN
cana-5617	41	6	the	the	DET
cana-5617	41	7	perspective	perspective	NOUN
cana-5617	41	8	of	of	ADP
cana-5617	41	9	this	this	DET
cana-5617	41	10	paper	paper	NOUN
cana-5617	41	11	is	be	AUX
cana-5617	41	12	to	to	PART
cana-5617	41	13	examine	examine	VERB
cana-5617	41	14	the	the	DET
cana-5617	41	15	existing	exist	VERB
cana-5617	41	16	literature	literature	NOUN
cana-5617	41	17	on	on	ADP
cana-5617	41	18	customer	customer	NOUN
cana-5617	41	19	-	-	PUNCT
cana-5617	41	20	led	lead	VERB
cana-5617	41	21	viral	viral	ADJ
cana-5617	41	22	marketing	marketing	NOUN
cana-5617	41	23	process	process	NOUN
cana-5617	41	24	to	to	PART
cana-5617	41	25	understand	understand	VERB
cana-5617	41	26	the	the	DET
cana-5617	41	27	determinants	determinant	NOUN
cana-5617	41	28	that	that	PRON
cana-5617	41	29	influence	influence	VERB
cana-5617	41	30	the	the	DET
cana-5617	41	31	virality	virality	NOUN
cana-5617	41	32	of	of	ADP
cana-5617	41	33	content	content	NOUN
cana-5617	41	34	to	to	PART
cana-5617	41	35	provide	provide	VERB
cana-5617	41	36	a	a	DET
cana-5617	41	37	suggestion	suggestion	NOUN
cana-5617	41	38	for	for	ADP
cana-5617	41	39	the	the	DET
cana-5617	41	40	strategic	strategic	ADJ
cana-5617	41	41	application	application	NOUN
cana-5617	41	42	of	of	ADP
cana-5617	41	43	influencers	influencer	NOUN
cana-5617	41	44	marketing	marketing	NOUN
cana-5617	41	45	of	of	ADP
cana-5617	41	46	this	this	DET
cana-5617	41	47	viral	viral	ADJ
cana-5617	41	48	marketing	marketing	NOUN
cana-5617	41	49	through	through	ADP
cana-5617	41	50	social	social	ADJ
cana-5617	41	51	media	medium	NOUN
cana-5617	41	52	networks	network	NOUN
cana-5617	41	53	.	.	PUNCT
cana-5617	42	1	as	as	SCONJ
cana-5617	42	2	discussed	discuss	VERB
cana-5617	42	3	earlier	early	ADV
cana-5617	42	4	,	,	PUNCT
cana-5617	42	5	the	the	DET
cana-5617	42	6	traditional	traditional	ADJ
cana-5617	42	7	modes	mode	NOUN
cana-5617	42	8	used	use	VERB
cana-5617	42	9	for	for	ADP
cana-5617	42	10	viral	viral	ADJ
cana-5617	42	11	marketing	marketing	NOUN
cana-5617	42	12	have	have	AUX
cana-5617	42	13	undergone	undergo	VERB
cana-5617	42	14	a	a	DET
cana-5617	42	15	sea	sea	NOUN
cana-5617	42	16	change	change	NOUN
cana-5617	42	17	.	.	PUNCT
cana-5617	43	1	on	on	ADP
cana-5617	43	2	the	the	DET
cana-5617	43	3	other	other	ADJ
cana-5617	43	4	hand	hand	NOUN
cana-5617	43	5	,	,	PUNCT
cana-5617	43	6	the	the	DET
cana-5617	43	7	advent	advent	NOUN
cana-5617	43	8	of	of	ADP
cana-5617	43	9	social	social	ADJ
cana-5617	43	10	media	medium	NOUN
cana-5617	43	11	and	and	CCONJ
cana-5617	43	12	continuous	continuous	ADJ
cana-5617	43	13	technological	technological	ADJ
cana-5617	43	14	developments	development	NOUN
cana-5617	43	15	in	in	ADP
cana-5617	43	16	it	it	PRON
cana-5617	43	17	to	to	PART
cana-5617	43	18	enhance	enhance	VERB
cana-5617	43	19	user	user	NOUN
cana-5617	43	20	interactions	interaction	NOUN
cana-5617	43	21	such	such	ADJ
cana-5617	43	22	as	as	ADP
cana-5617	43	23	likes	like	NOUN
cana-5617	43	24	,	,	PUNCT
cana-5617	43	25	comments	comment	NOUN
cana-5617	43	26	,	,	PUNCT
cana-5617	43	27	hashtags	hashtag	NOUN
cana-5617	43	28	,	,	PUNCT
cana-5617	43	29	shares	share	NOUN
cana-5617	43	30	,	,	PUNCT
cana-5617	43	31	etc	etc	X
cana-5617	43	32	.	.	X
cana-5617	43	33	,	,	PUNCT
cana-5617	43	34	has	have	AUX
cana-5617	43	35	led	lead	VERB
cana-5617	43	36	to	to	ADP
cana-5617	43	37	the	the	DET
cana-5617	43	38	emergence	emergence	NOUN
cana-5617	43	39	of	of	ADP
cana-5617	43	40	new	new	ADJ
cana-5617	43	41	trends	trend	NOUN
cana-5617	43	42	in	in	ADP
cana-5617	43	43	viral	viral	ADJ
cana-5617	43	44	marketing	marketing	NOUN
cana-5617	43	45	making	make	VERB
cana-5617	43	46	it	it	PRON
cana-5617	43	47	dynamic	dynamic	ADJ
cana-5617	43	48	(	(	PUNCT
cana-5617	43	49	feroz	feroz	PROPN
cana-5617	43	50	khan	khan	PROPN
cana-5617	43	51	&	&	CCONJ
cana-5617	43	52	vong	vong	PROPN
cana-5617	43	53	,	,	PUNCT
cana-5617	43	54	2014	2014	NUM
cana-5617	43	55	)	)	PUNCT
cana-5617	43	56	.	.	PUNCT
cana-5617	44	1	therefore	therefore	ADV
cana-5617	44	2	,	,	PUNCT
cana-5617	44	3	it	it	PRON
cana-5617	44	4	is	be	AUX
cana-5617	44	5	necessary	necessary	ADJ
cana-5617	44	6	to	to	PART
cana-5617	44	7	review	review	VERB
cana-5617	44	8	the	the	DET
cana-5617	44	9	concepts	concept	NOUN
cana-5617	44	10	,	,	PUNCT
cana-5617	44	11	existing	exist	VERB
cana-5617	44	12	theories	theory	NOUN
cana-5617	44	13	,	,	PUNCT
cana-5617	44	14	and	and	CCONJ
cana-5617	44	15	underlying	underlie	VERB
cana-5617	44	16	factors	factor	NOUN
cana-5617	44	17	of	of	ADP
cana-5617	44	18	viral	viral	ADJ
cana-5617	44	19	marketing	marketing	NOUN
cana-5617	44	20	to	to	PART
cana-5617	44	21	understand	understand	VERB
cana-5617	44	22	the	the	DET
cana-5617	44	23	application	application	NOUN
cana-5617	44	24	of	of	ADP
cana-5617	44	25	virality	virality	NOUN
cana-5617	44	26	through	through	ADP
cana-5617	44	27	social	social	ADJ
cana-5617	44	28	media	medium	NOUN
cana-5617	44	29	platforms	platform	NOUN
cana-5617	44	30	.	.	PUNCT
cana-5617	45	1	per	per	ADP
cana-5617	45	2	se	se	X
cana-5617	45	3	,	,	PUNCT
cana-5617	45	4	the	the	DET
cana-5617	45	5	research	research	NOUN
cana-5617	45	6	will	will	AUX
cana-5617	45	7	address	address	VERB
cana-5617	45	8	the	the	DET
cana-5617	45	9	following	follow	VERB
cana-5617	45	10	proposed	propose	VERB
cana-5617	45	11	research	research	NOUN
cana-5617	45	12	questions	question	NOUN
cana-5617	45	13	:	:	PUNCT
cana-5617	45	14	•	•	ADP
cana-5617	45	15	firstly	firstly	ADV
cana-5617	45	16	,	,	PUNCT
cana-5617	45	17	which	which	DET
cana-5617	45	18	decision	decision	NOUN
cana-5617	45	19	-	-	PUNCT
cana-5617	45	20	making	make	VERB
cana-5617	45	21	model	model	NOUN
cana-5617	45	22	of	of	ADP
cana-5617	45	23	viral	viral	ADJ
cana-5617	45	24	marketing	marketing	NOUN
cana-5617	45	25	fits	fit	VERB
cana-5617	45	26	best	good	ADJ
cana-5617	45	27	in	in	ADP
cana-5617	45	28	the	the	DET
cana-5617	45	29	context	context	NOUN
cana-5617	45	30	of	of	ADP
cana-5617	45	31	social	social	ADJ
cana-5617	45	32	mediabased	mediabase	VERB
cana-5617	45	33	virality	virality	NOUN
cana-5617	45	34	?	?	PUNCT
cana-5617	46	1	•	•	NOUN
cana-5617	46	2	secondly	secondly	ADV
cana-5617	46	3	,	,	PUNCT
cana-5617	46	4	what	what	PRON
cana-5617	46	5	are	be	AUX
cana-5617	46	6	the	the	DET
cana-5617	46	7	modes	mode	NOUN
cana-5617	46	8	of	of	ADP
cana-5617	46	9	interactions	interaction	NOUN
cana-5617	46	10	on	on	ADP
cana-5617	46	11	social	social	ADJ
cana-5617	46	12	media	medium	NOUN
cana-5617	46	13	that	that	PRON
cana-5617	46	14	increases	increase	VERB
cana-5617	46	15	the	the	DET
cana-5617	46	16	virality	virality	NOUN
cana-5617	46	17	of	of	ADP
cana-5617	46	18	content	content	NOUN
cana-5617	46	19	posted	post	VERB
cana-5617	46	20	by	by	ADP
cana-5617	46	21	brands	brand	NOUN
cana-5617	46	22	/	/	SYM
cana-5617	46	23	companies	company	NOUN
cana-5617	46	24	?	?	PUNCT
cana-5617	47	1	buzz	buzz	ADJ
cana-5617	47	2	marketing	marketing	NOUN
cana-5617	47	3	word	word	NOUN
cana-5617	47	4	-	-	PUNCT
cana-5617	47	5	of	of	ADP
cana-5617	47	6	-	-	PUNCT
cana-5617	47	7	mouth	mouth	NOUN
cana-5617	47	8	marketing	marketing	NOUN
cana-5617	47	9	online	online	ADJ
cana-5617	47	10	marketing	marketing	NOUN
cana-5617	47	11	viral	viral	ADJ
cana-5617	47	12	marketing	marketing	NOUN
cana-5617	47	13	communications	communication	NOUN
cana-5617	47	14	on	on	ADP
cana-5617	47	15	applied	apply	VERB
cana-5617	47	16	nonlinear	nonlinear	ADJ
cana-5617	47	17	analysis	analysis	NOUN
cana-5617	47	18	issn	issn	NOUN
cana-5617	47	19	:	:	PUNCT
cana-5617	47	20	1074	1074	NUM
cana-5617	47	21	-	-	PUNCT
cana-5617	47	22	133x	133x	NUM
cana-5617	47	23	vol	vol	NOUN
cana-5617	47	24	32	32	NUM
cana-5617	47	25	no	no	NOUN
cana-5617	47	26	.	.	PUNCT
cana-5617	48	1	icmasd	icmasd	NOUN
cana-5617	48	2	(	(	PUNCT
cana-5617	48	3	2025	2025	NUM
cana-5617	48	4	)	)	PUNCT
cana-5617	48	5	2218	2218	NUM
cana-5617	48	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	48	7	•	•	PUNCT
cana-5617	48	8	thirdly	thirdly	ADV
cana-5617	48	9	,	,	PUNCT
cana-5617	48	10	what	what	PRON
cana-5617	48	11	are	be	AUX
cana-5617	48	12	the	the	DET
cana-5617	48	13	major	major	ADJ
cana-5617	48	14	factors	factor	NOUN
cana-5617	48	15	that	that	PRON
cana-5617	48	16	influence	influence	VERB
cana-5617	48	17	the	the	DET
cana-5617	48	18	customer	customer	NOUN
cana-5617	48	19	decision	decision	NOUN
cana-5617	48	20	-	-	PUNCT
cana-5617	48	21	making	make	VERB
cana-5617	48	22	process	process	NOUN
cana-5617	48	23	in	in	ADP
cana-5617	48	24	viral	viral	ADJ
cana-5617	48	25	marketing	marketing	NOUN
cana-5617	48	26	?	?	PUNCT
cana-5617	49	1	•	•	NOUN
cana-5617	49	2	fourthly	fourthly	ADV
cana-5617	49	3	,	,	PUNCT
cana-5617	49	4	how	how	SCONJ
cana-5617	49	5	influencer	influencer	NOUN
cana-5617	49	6	marketing	marketing	NOUN
cana-5617	49	7	can	can	AUX
cana-5617	49	8	be	be	AUX
cana-5617	49	9	applied	apply	VERB
cana-5617	49	10	in	in	ADP
cana-5617	49	11	social	social	ADJ
cana-5617	49	12	-	-	PUNCT
cana-5617	49	13	media	media	NOUN
cana-5617	49	14	-	-	PUNCT
cana-5617	49	15	based	base	VERB
cana-5617	49	16	viral	viral	ADJ
cana-5617	49	17	marketing	marketing	NOUN
cana-5617	49	18	to	to	PART
cana-5617	49	19	generate	generate	VERB
cana-5617	49	20	virality	virality	NOUN
cana-5617	49	21	?	?	PUNCT
cana-5617	50	1	the	the	DET
cana-5617	50	2	research	research	NOUN
cana-5617	50	3	is	be	AUX
cana-5617	50	4	based	base	VERB
cana-5617	50	5	on	on	ADP
cana-5617	50	6	secondary	secondary	ADJ
cana-5617	50	7	data	datum	NOUN
cana-5617	50	8	collected	collect	VERB
cana-5617	50	9	from	from	ADP
cana-5617	50	10	peer	peer	NOUN
cana-5617	50	11	-	-	PUNCT
cana-5617	50	12	reviewed	review	VERB
cana-5617	50	13	journals	journal	NOUN
cana-5617	50	14	,	,	PUNCT
cana-5617	50	15	research	research	NOUN
cana-5617	50	16	publications	publication	NOUN
cana-5617	50	17	,	,	PUNCT
cana-5617	50	18	and	and	CCONJ
cana-5617	50	19	scholarly	scholarly	ADJ
cana-5617	50	20	articles	article	NOUN
cana-5617	50	21	.	.	PUNCT
cana-5617	51	1	3	3	X
cana-5617	51	2	.	.	X
cana-5617	51	3	decision	decision	NOUN
cana-5617	51	4	-	-	PUNCT
cana-5617	51	5	making	make	VERB
cana-5617	51	6	models	model	NOUN
cana-5617	51	7	in	in	ADP
cana-5617	51	8	viral	viral	ADJ
cana-5617	51	9	marketing	marketing	NOUN
cana-5617	51	10	the	the	DET
cana-5617	51	11	decision	decision	NOUN
cana-5617	51	12	-	-	PUNCT
cana-5617	51	13	making	make	VERB
cana-5617	51	14	process	process	NOUN
cana-5617	51	15	refers	refer	VERB
cana-5617	51	16	to	to	ADP
cana-5617	51	17	the	the	DET
cana-5617	51	18	sequence	sequence	NOUN
cana-5617	51	19	of	of	ADP
cana-5617	51	20	activities	activity	NOUN
cana-5617	51	21	or	or	CCONJ
cana-5617	51	22	decisions	decision	NOUN
cana-5617	51	23	performed	perform	VERB
cana-5617	51	24	by	by	ADP
cana-5617	51	25	an	an	DET
cana-5617	51	26	individual	individual	NOUN
cana-5617	51	27	while	while	SCONJ
cana-5617	51	28	encountering	encounter	VERB
cana-5617	51	29	viral	viral	ADJ
cana-5617	51	30	content	content	NOUN
cana-5617	51	31	.	.	PUNCT
cana-5617	52	1	being	be	AUX
cana-5617	52	2	a	a	DET
cana-5617	52	3	cognitive	cognitive	ADJ
cana-5617	52	4	exercise	exercise	NOUN
cana-5617	52	5	,	,	PUNCT
cana-5617	52	6	decision	decision	NOUN
cana-5617	52	7	-	-	PUNCT
cana-5617	52	8	making	making	NOUN
cana-5617	52	9	involves	involve	VERB
cana-5617	52	10	the	the	DET
cana-5617	52	11	evaluation	evaluation	NOUN
cana-5617	52	12	of	of	ADP
cana-5617	52	13	all	all	DET
cana-5617	52	14	the	the	DET
cana-5617	52	15	aspects	aspect	NOUN
cana-5617	52	16	of	of	ADP
cana-5617	52	17	viral	viral	ADJ
cana-5617	52	18	content	content	NOUN
cana-5617	52	19	.	.	PUNCT
cana-5617	53	1	the	the	DET
cana-5617	53	2	models	model	NOUN
cana-5617	53	3	on	on	ADP
cana-5617	53	4	customer	customer	NOUN
cana-5617	53	5	decision	decision	NOUN
cana-5617	53	6	-	-	PUNCT
cana-5617	53	7	making	making	NOUN
cana-5617	53	8	in	in	ADP
cana-5617	53	9	viral	viral	ADJ
cana-5617	53	10	marketing	marketing	NOUN
cana-5617	53	11	proposed	propose	VERB
cana-5617	53	12	by	by	ADP
cana-5617	53	13	previous	previous	ADJ
cana-5617	53	14	researchers	researcher	NOUN
cana-5617	53	15	are	be	AUX
cana-5617	53	16	broadly	broadly	ADV
cana-5617	53	17	three	three	NUM
cana-5617	53	18	-	-	PUNCT
cana-5617	53	19	staged	stage	VERB
cana-5617	53	20	models	model	NOUN
cana-5617	53	21	,	,	PUNCT
cana-5617	53	22	based	base	VERB
cana-5617	53	23	on	on	ADP
cana-5617	53	24	e	e	NOUN
cana-5617	53	25	-	-	NOUN
cana-5617	53	26	mail	mail	NOUN
cana-5617	53	27	-	-	PUNCT
cana-5617	53	28	based	base	VERB
cana-5617	53	29	viral	viral	ADJ
cana-5617	53	30	marketing	marketing	NOUN
cana-5617	53	31	which	which	PRON
cana-5617	53	32	was	be	AUX
cana-5617	53	33	limited	limit	VERB
cana-5617	53	34	to	to	ADP
cana-5617	53	35	sharing	share	VERB
cana-5617	53	36	or	or	CCONJ
cana-5617	53	37	forwarding	forward	VERB
cana-5617	53	38	as	as	ADP
cana-5617	53	39	a	a	DET
cana-5617	53	40	way	way	NOUN
cana-5617	53	41	of	of	ADP
cana-5617	53	42	spreading	spread	VERB
cana-5617	53	43	message	message	NOUN
cana-5617	53	44	or	or	CCONJ
cana-5617	53	45	content	content	NOUN
cana-5617	53	46	(	(	PUNCT
cana-5617	53	47	de	de	X
cana-5617	53	48	bruyn	bruyn	NOUN
cana-5617	53	49	&	&	CCONJ
cana-5617	53	50	lilien	lilien	PROPN
cana-5617	53	51	,	,	PUNCT
cana-5617	53	52	2008	2008	NUM
cana-5617	53	53	;	;	PUNCT
cana-5617	53	54	camarero	camarero	PROPN
cana-5617	53	55	&	&	CCONJ
cana-5617	53	56	jose	jose	PROPN
cana-5617	53	57	,	,	PUNCT
cana-5617	53	58	201	201	NUM
cana-5617	53	59	,	,	PUNCT
cana-5617	53	60	palka	palka	PROPN
cana-5617	53	61	,	,	PUNCT
cana-5617	53	62	pousttchi	pousttchi	PROPN
cana-5617	53	63	&	&	CCONJ
cana-5617	53	64	weildmann	weildmann	PROPN
cana-5617	53	65	,	,	PUNCT
cana-5617	53	66	2009	2009	NUM
cana-5617	53	67	;	;	PUNCT
cana-5617	53	68	pescher	pescher	NOUN
cana-5617	53	69	,	,	PUNCT
cana-5617	53	70	reichhart	reichhart	NOUN
cana-5617	53	71	&	&	CCONJ
cana-5617	53	72	spann	spann	PROPN
cana-5617	53	73	,	,	PUNCT
cana-5617	53	74	2013	2013	NUM
cana-5617	53	75	)	)	PUNCT
cana-5617	53	76	.	.	PUNCT
cana-5617	54	1	these	these	DET
cana-5617	54	2	models	model	NOUN
cana-5617	54	3	contend	contend	VERB
cana-5617	54	4	that	that	SCONJ
cana-5617	54	5	the	the	DET
cana-5617	54	6	virality	virality	NOUN
cana-5617	54	7	of	of	ADP
cana-5617	54	8	content	content	NOUN
cana-5617	54	9	is	be	AUX
cana-5617	54	10	derived	derive	VERB
cana-5617	54	11	from	from	ADP
cana-5617	54	12	the	the	DET
cana-5617	54	13	decision	decision	NOUN
cana-5617	54	14	of	of	ADP
cana-5617	54	15	the	the	DET
cana-5617	54	16	individual	individual	NOUN
cana-5617	54	17	to	to	PART
cana-5617	54	18	open	open	VERB
cana-5617	54	19	a	a	DET
cana-5617	54	20	viral	viral	ADJ
cana-5617	54	21	message	message	NOUN
cana-5617	54	22	,	,	PUNCT
cana-5617	54	23	the	the	DET
cana-5617	54	24	decision	decision	NOUN
cana-5617	54	25	to	to	PART
cana-5617	54	26	read/	read/	NUM
cana-5617	54	27	view/	view/	NUM
cana-5617	54	28	watch	watch	VERB
cana-5617	54	29	the	the	DET
cana-5617	54	30	content	content	NOUN
cana-5617	54	31	followed	follow	VERB
cana-5617	54	32	by	by	ADP
cana-5617	54	33	a	a	DET
cana-5617	54	34	decision	decision	NOUN
cana-5617	54	35	to	to	PART
cana-5617	54	36	forward	forward	VERB
cana-5617	54	37	that	that	DET
cana-5617	54	38	message	message	NOUN
cana-5617	54	39	to	to	ADP
cana-5617	54	40	other	other	ADJ
cana-5617	54	41	people	people	NOUN
cana-5617	54	42	in	in	ADP
cana-5617	54	43	his	his	PRON
cana-5617	54	44	network	network	NOUN
cana-5617	54	45	.	.	PUNCT
cana-5617	55	1	this	this	DET
cana-5617	55	2	process	process	NOUN
cana-5617	55	3	can	can	AUX
cana-5617	55	4	be	be	AUX
cana-5617	55	5	depicted	depict	VERB
cana-5617	55	6	as	as	SCONJ
cana-5617	55	7	shown	show	VERB
cana-5617	55	8	in	in	ADP
cana-5617	55	9	fig	fig	NOUN
cana-5617	55	10	2	2	NUM
cana-5617	55	11	:	:	PUNCT
cana-5617	55	12	however	however	ADV
cana-5617	55	13	,	,	PUNCT
cana-5617	55	14	with	with	ADP
cana-5617	55	15	the	the	DET
cana-5617	55	16	advent	advent	NOUN
cana-5617	55	17	of	of	ADP
cana-5617	55	18	new	new	ADJ
cana-5617	55	19	ways	way	NOUN
cana-5617	55	20	of	of	ADP
cana-5617	55	21	interacting	interact	VERB
cana-5617	55	22	with	with	ADP
cana-5617	55	23	content	content	NOUN
cana-5617	55	24	,	,	PUNCT
cana-5617	55	25	a	a	DET
cana-5617	55	26	new	new	ADJ
cana-5617	55	27	two	two	NUM
cana-5617	55	28	-	-	PUNCT
cana-5617	55	29	stage	stage	NOUN
cana-5617	55	30	model	model	NOUN
cana-5617	55	31	is	be	AUX
cana-5617	55	32	proposed	propose	VERB
cana-5617	55	33	by	by	ADP
cana-5617	55	34	reichstein	reichstein	NOUN
cana-5617	55	35	and	and	CCONJ
cana-5617	55	36	brusch	brusch	PROPN
cana-5617	55	37	(	(	PUNCT
cana-5617	55	38	2019	2019	NUM
cana-5617	55	39	)	)	PUNCT
cana-5617	55	40	reflecting	reflect	VERB
cana-5617	55	41	dynamism	dynamism	NOUN
cana-5617	55	42	in	in	ADP
cana-5617	55	43	customer	customer	NOUN
cana-5617	55	44	decision	decision	NOUN
cana-5617	55	45	-	-	PUNCT
cana-5617	55	46	making	making	NOUN
cana-5617	55	47	while	while	SCONJ
cana-5617	55	48	interacting	interact	VERB
cana-5617	55	49	with	with	ADP
cana-5617	55	50	content	content	NOUN
cana-5617	55	51	.	.	PUNCT
cana-5617	56	1	this	this	DET
cana-5617	56	2	model	model	NOUN
cana-5617	56	3	proposes	propose	VERB
cana-5617	56	4	two	two	NUM
cana-5617	56	5	stages	stage	NOUN
cana-5617	56	6	in	in	ADP
cana-5617	56	7	the	the	DET
cana-5617	56	8	decision	decision	NOUN
cana-5617	56	9	-	-	PUNCT
cana-5617	56	10	making	make	VERB
cana-5617	56	11	process	process	NOUN
cana-5617	56	12	.	.	PUNCT
cana-5617	57	1	the	the	DET
cana-5617	57	2	first	first	ADJ
cana-5617	57	3	stage	stage	NOUN
cana-5617	57	4	is	be	AUX
cana-5617	57	5	a	a	DET
cana-5617	57	6	combination	combination	NOUN
cana-5617	57	7	of	of	ADP
cana-5617	57	8	the	the	DET
cana-5617	57	9	first	first	ADJ
cana-5617	57	10	two	two	NUM
cana-5617	57	11	stages	stage	NOUN
cana-5617	57	12	of	of	ADP
cana-5617	57	13	traditional	traditional	ADJ
cana-5617	57	14	models	model	NOUN
cana-5617	57	15	i.e.	i.e.	X
cana-5617	57	16	opening	opening	NOUN
cana-5617	57	17	and	and	CCONJ
cana-5617	57	18	then	then	ADV
cana-5617	57	19	accepting	accept	VERB
cana-5617	57	20	or	or	CCONJ
cana-5617	57	21	rejecting	reject	VERB
cana-5617	57	22	the	the	DET
cana-5617	57	23	content	content	NOUN
cana-5617	57	24	.	.	PUNCT
cana-5617	58	1	this	this	DET
cana-5617	58	2	model	model	NOUN
cana-5617	58	3	proposes	propose	VERB
cana-5617	58	4	that	that	SCONJ
cana-5617	58	5	the	the	DET
cana-5617	58	6	first	first	ADJ
cana-5617	58	7	stage	stage	NOUN
cana-5617	58	8	is	be	AUX
cana-5617	58	9	obsolete	obsolete	ADJ
cana-5617	58	10	as	as	SCONJ
cana-5617	58	11	the	the	DET
cana-5617	58	12	content	content	NOUN
cana-5617	58	13	is	be	AUX
cana-5617	58	14	already	already	ADV
cana-5617	58	15	displayed	display	VERB
cana-5617	58	16	when	when	SCONJ
cana-5617	58	17	the	the	DET
cana-5617	58	18	user	user	NOUN
cana-5617	58	19	opens	open	VERB
cana-5617	58	20	a	a	DET
cana-5617	58	21	social	social	ADJ
cana-5617	58	22	media	medium	NOUN
cana-5617	58	23	application	application	NOUN
cana-5617	58	24	.	.	PUNCT
cana-5617	59	1	therefore	therefore	ADV
cana-5617	59	2	,	,	PUNCT
cana-5617	59	3	the	the	DET
cana-5617	59	4	only	only	ADJ
cana-5617	59	5	decision	decision	NOUN
cana-5617	59	6	left	leave	VERB
cana-5617	59	7	is	be	AUX
cana-5617	59	8	whether	whether	SCONJ
cana-5617	59	9	to	to	PART
cana-5617	59	10	accept/	accept/	VERB
cana-5617	59	11	read/	read/	NUM
cana-5617	59	12	view/	view/	NUM
cana-5617	59	13	listen	listen	VERB
cana-5617	59	14	to	to	ADP
cana-5617	59	15	the	the	DET
cana-5617	59	16	content	content	NOUN
cana-5617	59	17	or	or	CCONJ
cana-5617	59	18	not	not	PART
cana-5617	59	19	(	(	PUNCT
cana-5617	59	20	riechstien	riechstien	NOUN
cana-5617	59	21	&	&	CCONJ
cana-5617	59	22	brusch	brusch	PROPN
cana-5617	59	23	,	,	PUNCT
cana-5617	59	24	2019	2019	NUM
cana-5617	59	25	)	)	PUNCT
cana-5617	59	26	.	.	PUNCT
cana-5617	60	1	once	once	SCONJ
cana-5617	60	2	the	the	DET
cana-5617	60	3	customer	customer	NOUN
cana-5617	60	4	accepts	accept	VERB
cana-5617	60	5	the	the	DET
cana-5617	60	6	content	content	NOUN
cana-5617	60	7	the	the	DET
cana-5617	60	8	next	next	ADJ
cana-5617	60	9	stage	stage	NOUN
cana-5617	60	10	is	be	AUX
cana-5617	60	11	whether	whether	SCONJ
cana-5617	60	12	to	to	PART
cana-5617	60	13	interact	interact	VERB
cana-5617	60	14	with	with	ADP
cana-5617	60	15	the	the	DET
cana-5617	60	16	content	content	NOUN
cana-5617	60	17	or	or	CCONJ
cana-5617	60	18	not	not	PART
cana-5617	60	19	.	.	PUNCT
cana-5617	61	1	this	this	DET
cana-5617	61	2	model	model	NOUN
cana-5617	61	3	is	be	AUX
cana-5617	61	4	novel	novel	ADJ
cana-5617	61	5	in	in	ADP
cana-5617	61	6	the	the	DET
cana-5617	61	7	sense	sense	NOUN
cana-5617	61	8	that	that	SCONJ
cana-5617	61	9	it	it	PRON
cana-5617	61	10	considers	consider	VERB
cana-5617	61	11	interaction	interaction	NOUN
cana-5617	61	12	instead	instead	ADV
cana-5617	61	13	of	of	ADP
cana-5617	61	14	sharing	share	VERB
cana-5617	61	15	or	or	CCONJ
cana-5617	61	16	forwarding	forward	VERB
cana-5617	61	17	alone	alone	ADV
cana-5617	61	18	as	as	ADP
cana-5617	61	19	a	a	DET
cana-5617	61	20	way	way	NOUN
cana-5617	61	21	of	of	ADP
cana-5617	61	22	virality	virality	NOUN
cana-5617	61	23	.	.	PUNCT
cana-5617	62	1	hence	hence	ADV
cana-5617	62	2	,	,	PUNCT
cana-5617	62	3	the	the	DET
cana-5617	62	4	customer	customer	NOUN
cana-5617	62	5	's	's	PART
cana-5617	62	6	decision	decision	NOUN
cana-5617	62	7	to	to	PART
cana-5617	62	8	interact	interact	VERB
cana-5617	62	9	with	with	ADP
cana-5617	62	10	the	the	DET
cana-5617	62	11	content	content	NOUN
cana-5617	62	12	has	have	VERB
cana-5617	62	13	a	a	DET
cana-5617	62	14	direct	direct	ADJ
cana-5617	62	15	relationship	relationship	NOUN
cana-5617	62	16	with	with	ADP
cana-5617	62	17	its	its	PRON
cana-5617	62	18	virality	virality	NOUN
cana-5617	62	19	.	.	PUNCT
cana-5617	63	1	the	the	DET
cana-5617	63	2	diagrammatic	diagrammatic	ADJ
cana-5617	63	3	representation	representation	NOUN
cana-5617	63	4	of	of	ADP
cana-5617	63	5	this	this	DET
cana-5617	63	6	process	process	NOUN
cana-5617	63	7	can	can	AUX
cana-5617	63	8	be	be	AUX
cana-5617	63	9	depicted	depict	VERB
cana-5617	63	10	in	in	ADP
cana-5617	63	11	fig	fig	NOUN
cana-5617	63	12	3	3	NUM
cana-5617	63	13	:	:	PUNCT
cana-5617	63	14	receiving	receive	VERB
cana-5617	63	15	(	(	PUNCT
cana-5617	63	16	decision	decision	NOUN
cana-5617	63	17	:	:	PUNCT
cana-5617	63	18	open	open	ADJ
cana-5617	63	19	or	or	CCONJ
cana-5617	63	20	not	not	PART
cana-5617	63	21	to	to	PART
cana-5617	63	22	open	open	VERB
cana-5617	63	23	)	)	PUNCT
cana-5617	63	24	consideration	consideration	NOUN
cana-5617	63	25	(	(	PUNCT
cana-5617	63	26	decision	decision	NOUN
cana-5617	63	27	:	:	PUNCT
cana-5617	63	28	view	view	NOUN
cana-5617	63	29	or	or	CCONJ
cana-5617	63	30	not	not	PART
cana-5617	63	31	to	to	PART
cana-5617	63	32	view	view	VERB
cana-5617	63	33	)	)	PUNCT
cana-5617	63	34	final	final	ADJ
cana-5617	63	35	(	(	PUNCT
cana-5617	63	36	decision	decision	NOUN
cana-5617	63	37	:	:	PUNCT
cana-5617	63	38	forward	forward	ADV
cana-5617	63	39	or	or	CCONJ
cana-5617	63	40	not	not	PART
cana-5617	63	41	to	to	PART
cana-5617	63	42	forward	forward	ADV
cana-5617	63	43	)	)	PUNCT
cana-5617	63	44	first	first	ADJ
cana-5617	63	45	stage	stage	NOUN
cana-5617	63	46	(	(	PUNCT
cana-5617	63	47	decision	decision	NOUN
cana-5617	63	48	:	:	PUNCT
cana-5617	63	49	accept	accept	VERB
cana-5617	63	50	or	or	CCONJ
cana-5617	63	51	reject	reject	VERB
cana-5617	63	52	)	)	PUNCT
cana-5617	63	53	second	second	ADJ
cana-5617	63	54	stage	stage	NOUN
cana-5617	63	55	(	(	PUNCT
cana-5617	63	56	decision	decision	NOUN
cana-5617	63	57	:	:	PUNCT
cana-5617	63	58	interact	interact	VERB
cana-5617	63	59	or	or	CCONJ
cana-5617	63	60	not	not	PART
cana-5617	63	61	to	to	PART
cana-5617	63	62	interact	interact	VERB
cana-5617	63	63	)	)	PUNCT
cana-5617	63	64	communications	communication	NOUN
cana-5617	63	65	on	on	ADP
cana-5617	63	66	applied	apply	VERB
cana-5617	63	67	nonlinear	nonlinear	ADJ
cana-5617	63	68	analysis	analysis	NOUN
cana-5617	63	69	issn	issn	NOUN
cana-5617	63	70	:	:	PUNCT
cana-5617	63	71	1074	1074	NUM
cana-5617	63	72	-	-	PUNCT
cana-5617	63	73	133x	133x	NUM
cana-5617	63	74	vol	vol	NOUN
cana-5617	63	75	32	32	NUM
cana-5617	63	76	no	no	NOUN
cana-5617	63	77	.	.	PUNCT
cana-5617	64	1	icmasd	icmasd	NOUN
cana-5617	64	2	(	(	PUNCT
cana-5617	64	3	2025	2025	NUM
cana-5617	64	4	)	)	PUNCT
cana-5617	64	5	2219	2219	NUM
cana-5617	64	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	64	7	to	to	PART
cana-5617	64	8	sum	sum	VERB
cana-5617	64	9	up	up	ADP
cana-5617	64	10	these	these	PRON
cana-5617	64	11	,	,	PUNCT
cana-5617	64	12	two	two	NUM
cana-5617	64	13	models	model	NOUN
cana-5617	64	14	of	of	ADP
cana-5617	64	15	customer	customer	NOUN
cana-5617	64	16	decision	decision	NOUN
cana-5617	64	17	-	-	PUNCT
cana-5617	64	18	making	making	NOUN
cana-5617	64	19	are	be	AUX
cana-5617	64	20	valid	valid	ADJ
cana-5617	64	21	nowadays	nowadays	ADV
cana-5617	64	22	.	.	PUNCT
cana-5617	65	1	however	however	ADV
cana-5617	65	2	,	,	PUNCT
cana-5617	65	3	in	in	ADP
cana-5617	65	4	terms	term	NOUN
cana-5617	65	5	of	of	ADP
cana-5617	65	6	relevance	relevance	NOUN
cana-5617	65	7	,	,	PUNCT
cana-5617	65	8	the	the	DET
cana-5617	65	9	model	model	NOUN
cana-5617	65	10	proposed	propose	VERB
cana-5617	65	11	by	by	ADP
cana-5617	65	12	reichstein	reichstein	NOUN
cana-5617	65	13	and	and	CCONJ
cana-5617	65	14	brusch	brusch	PROPN
cana-5617	65	15	(	(	PUNCT
cana-5617	65	16	2019	2019	NUM
cana-5617	65	17	)	)	PUNCT
cana-5617	65	18	is	be	AUX
cana-5617	65	19	more	more	ADV
cana-5617	65	20	relevant	relevant	ADJ
cana-5617	65	21	in	in	ADP
cana-5617	65	22	the	the	DET
cana-5617	65	23	social	social	ADJ
cana-5617	65	24	media	medium	NOUN
cana-5617	65	25	context	context	NOUN
cana-5617	65	26	as	as	SCONJ
cana-5617	65	27	social	social	ADJ
cana-5617	65	28	media	medium	NOUN
cana-5617	65	29	offers	offer	VERB
cana-5617	65	30	many	many	ADJ
cana-5617	65	31	ways	way	NOUN
cana-5617	65	32	of	of	ADP
cana-5617	65	33	interaction	interaction	NOUN
cana-5617	65	34	.	.	PUNCT
cana-5617	66	1	these	these	DET
cana-5617	66	2	interactions	interaction	NOUN
cana-5617	66	3	range	range	VERB
cana-5617	66	4	from	from	ADP
cana-5617	66	5	liking	like	VERB
cana-5617	66	6	,	,	PUNCT
cana-5617	66	7	sharing	sharing	NOUN
cana-5617	66	8	,	,	PUNCT
cana-5617	66	9	and	and	CCONJ
cana-5617	66	10	commenting	comment	VERB
cana-5617	66	11	to	to	ADP
cana-5617	66	12	reposting	reposte	VERB
cana-5617	66	13	,	,	PUNCT
cana-5617	66	14	etc	etc	X
cana-5617	66	15	.	.	X
cana-5617	66	16	also	also	ADV
cana-5617	66	17	social	social	ADJ
cana-5617	66	18	media	medium	NOUN
cana-5617	66	19	content	content	NOUN
cana-5617	66	20	is	be	AUX
cana-5617	66	21	always	always	ADV
cana-5617	66	22	present	present	ADJ
cana-5617	66	23	on	on	ADP
cana-5617	66	24	the	the	DET
cana-5617	66	25	screen	screen	NOUN
cana-5617	66	26	whenever	whenever	SCONJ
cana-5617	66	27	the	the	DET
cana-5617	66	28	user	user	NOUN
cana-5617	66	29	login	login	NOUN
cana-5617	66	30	into	into	ADP
cana-5617	66	31	a	a	DET
cana-5617	66	32	social	social	ADJ
cana-5617	66	33	media	medium	NOUN
cana-5617	66	34	platform	platform	NOUN
cana-5617	66	35	.	.	PUNCT
cana-5617	67	1	therefore	therefore	ADV
cana-5617	67	2	,	,	PUNCT
cana-5617	67	3	the	the	DET
cana-5617	67	4	decision	decision	NOUN
cana-5617	67	5	stage	stage	NOUN
cana-5617	67	6	involving	involve	VERB
cana-5617	67	7	to	to	PART
cana-5617	67	8	open	open	VERB
cana-5617	67	9	or	or	CCONJ
cana-5617	67	10	not	not	PART
cana-5617	67	11	to	to	PART
cana-5617	67	12	open	open	VERB
cana-5617	67	13	the	the	DET
cana-5617	67	14	content	content	NOUN
cana-5617	67	15	is	be	AUX
cana-5617	67	16	obsolete	obsolete	ADJ
cana-5617	67	17	on	on	ADP
cana-5617	67	18	social	social	ADJ
cana-5617	67	19	media	medium	NOUN
cana-5617	67	20	.	.	PUNCT
cana-5617	68	1	4	4	X
cana-5617	68	2	.	.	X
cana-5617	68	3	interaction	interaction	NOUN
cana-5617	68	4	behavior	behavior	NOUN
cana-5617	68	5	in	in	ADP
cana-5617	68	6	the	the	DET
cana-5617	68	7	decision	decision	NOUN
cana-5617	68	8	-	-	PUNCT
cana-5617	68	9	making	make	VERB
cana-5617	68	10	process	process	NOUN
cana-5617	68	11	interaction	interaction	NOUN
cana-5617	68	12	behavior	behavior	NOUN
cana-5617	68	13	refers	refer	VERB
cana-5617	68	14	to	to	ADP
cana-5617	68	15	the	the	DET
cana-5617	68	16	behavior	behavior	NOUN
cana-5617	68	17	exhibited	exhibit	VERB
cana-5617	68	18	by	by	ADP
cana-5617	68	19	the	the	DET
cana-5617	68	20	customer	customer	NOUN
cana-5617	68	21	while	while	SCONJ
cana-5617	68	22	deciding	decide	VERB
cana-5617	68	23	on	on	ADP
cana-5617	68	24	interacting	interact	VERB
cana-5617	68	25	with	with	ADP
cana-5617	68	26	the	the	DET
cana-5617	68	27	content	content	NOUN
cana-5617	68	28	.	.	PUNCT
cana-5617	69	1	this	this	DET
cana-5617	69	2	interaction	interaction	NOUN
cana-5617	69	3	is	be	AUX
cana-5617	69	4	much	much	ADV
cana-5617	69	5	more	more	ADJ
cana-5617	69	6	than	than	ADP
cana-5617	69	7	forwarding	forward	VERB
cana-5617	69	8	and	and	CCONJ
cana-5617	69	9	is	be	AUX
cana-5617	69	10	generally	generally	ADV
cana-5617	69	11	based	base	VERB
cana-5617	69	12	on	on	ADP
cana-5617	69	13	a	a	DET
cana-5617	69	14	one	one	NUM
cana-5617	69	15	-	-	PUNCT
cana-5617	69	16	to	to	ADP
cana-5617	69	17	-	-	PUNCT
cana-5617	69	18	one	one	NUM
cana-5617	69	19	or	or	CCONJ
cana-5617	69	20	one	one	NUM
cana-5617	69	21	-	-	PUNCT
cana-5617	69	22	to	to	ADP
cana-5617	69	23	-	-	PUNCT
cana-5617	69	24	few	few	ADJ
cana-5617	69	25	mode	mode	NOUN
cana-5617	69	26	of	of	ADP
cana-5617	69	27	interaction	interaction	NOUN
cana-5617	69	28	.	.	PUNCT
cana-5617	70	1	with	with	ADP
cana-5617	70	2	the	the	DET
cana-5617	70	3	current	current	ADJ
cana-5617	70	4	development	development	NOUN
cana-5617	70	5	in	in	ADP
cana-5617	70	6	social	social	ADJ
cana-5617	70	7	media	medium	NOUN
cana-5617	70	8	applications	application	NOUN
cana-5617	70	9	,	,	PUNCT
cana-5617	70	10	every	every	DET
cana-5617	70	11	platform	platform	NOUN
cana-5617	70	12	offers	offer	VERB
cana-5617	70	13	multiple	multiple	ADJ
cana-5617	70	14	ways	way	NOUN
cana-5617	70	15	to	to	PART
cana-5617	70	16	express	express	VERB
cana-5617	70	17	an	an	DET
cana-5617	70	18	opinion	opinion	NOUN
cana-5617	70	19	on	on	ADP
cana-5617	70	20	content	content	NOUN
cana-5617	70	21	which	which	PRON
cana-5617	70	22	increases	increase	VERB
cana-5617	70	23	virality	virality	NOUN
cana-5617	70	24	.	.	PUNCT
cana-5617	71	1	different	different	ADJ
cana-5617	71	2	researchers	researcher	NOUN
cana-5617	71	3	have	have	AUX
cana-5617	71	4	studied	study	VERB
cana-5617	71	5	different	different	ADJ
cana-5617	71	6	social	social	ADJ
cana-5617	71	7	media	medium	NOUN
cana-5617	71	8	platforms	platform	NOUN
cana-5617	71	9	along	along	ADP
cana-5617	71	10	with	with	ADP
cana-5617	71	11	the	the	DET
cana-5617	71	12	modes	mode	NOUN
cana-5617	71	13	of	of	ADP
cana-5617	71	14	interactions	interaction	NOUN
cana-5617	71	15	there	there	ADV
cana-5617	71	16	,	,	PUNCT
cana-5617	71	17	which	which	PRON
cana-5617	71	18	can	can	AUX
cana-5617	71	19	lead	lead	VERB
cana-5617	71	20	to	to	ADP
cana-5617	71	21	virality	virality	NOUN
cana-5617	71	22	.	.	PUNCT
cana-5617	72	1	this	this	PRON
cana-5617	72	2	is	be	AUX
cana-5617	72	3	depicted	depict	VERB
cana-5617	72	4	in	in	ADP
cana-5617	72	5	the	the	DET
cana-5617	72	6	following	follow	VERB
cana-5617	72	7	table	table	NOUN
cana-5617	72	8	:	:	PUNCT
cana-5617	72	9	studies	study	NOUN
cana-5617	72	10	on	on	ADP
cana-5617	72	11	modes	mode	NOUN
cana-5617	72	12	of	of	ADP
cana-5617	72	13	interaction	interaction	NOUN
cana-5617	72	14	behavior	behavior	NOUN
cana-5617	72	15	(	(	PUNCT
cana-5617	72	16	table	table	NOUN
cana-5617	72	17	2	2	NUM
cana-5617	72	18	)	)	PUNCT
cana-5617	72	19	interactions	interaction	NOUN
cana-5617	72	20	studied	study	VERB
cana-5617	72	21	researchers	researcher	NOUN
cana-5617	72	22	/	/	SYM
cana-5617	72	23	authors	author	NOUN
cana-5617	72	24	and	and	CCONJ
cana-5617	72	25	year	year	NOUN
cana-5617	72	26	of	of	ADP
cana-5617	72	27	publication	publication	NOUN
cana-5617	72	28	sharing	share	VERB
cana-5617	72	29	yang	yang	PROPN
cana-5617	72	30	&	&	CCONJ
cana-5617	72	31	zhou	zhou	PROPN
cana-5617	72	32	(	(	PUNCT
cana-5617	72	33	2011	2011	NUM
cana-5617	72	34	)	)	PUNCT
cana-5617	72	35	;	;	PUNCT
cana-5617	72	36	de	de	X
cana-5617	72	37	bruyn	bruyn	NOUN
cana-5617	72	38	&	&	CCONJ
cana-5617	72	39	lilien	lilien	PROPN
cana-5617	72	40	(	(	PUNCT
cana-5617	72	41	2008	2008	NUM
cana-5617	72	42	)	)	PUNCT
cana-5617	72	43	;	;	PUNCT
cana-5617	72	44	camarero	camarero	PROPN
cana-5617	72	45	&	&	CCONJ
cana-5617	72	46	jose	jose	PROPN
cana-5617	72	47	(	(	PUNCT
cana-5617	72	48	2011	2011	NUM
cana-5617	72	49	)	)	PUNCT
cana-5617	72	50	,	,	PUNCT
cana-5617	72	51	palka	palka	PROPN
cana-5617	72	52	,	,	PUNCT
cana-5617	72	53	pousttchi	pousttchi	PROPN
cana-5617	72	54	&	&	CCONJ
cana-5617	72	55	weildmann	weildmann	PROPN
cana-5617	72	56	(	(	PUNCT
cana-5617	72	57	2009	2009	NUM
cana-5617	72	58	)	)	PUNCT
cana-5617	72	59	;	;	PUNCT
cana-5617	72	60	pescher	pescher	NOUN
cana-5617	72	61	,	,	PUNCT
cana-5617	72	62	reichhart	reichhart	NOUN
cana-5617	72	63	&	&	CCONJ
cana-5617	72	64	spann	spann	PROPN
cana-5617	72	65	(	(	PUNCT
cana-5617	72	66	2013	2013	NUM
cana-5617	72	67	)	)	PUNCT
cana-5617	72	68	liking	like	VERB
cana-5617	72	69	,	,	PUNCT
cana-5617	72	70	commenting	comment	VERB
cana-5617	72	71	,	,	PUNCT
cana-5617	72	72	sharing	share	VERB
cana-5617	72	73	kabadayi	kabadayi	ADJ
cana-5617	72	74	and	and	CCONJ
cana-5617	72	75	price	price	NOUN
cana-5617	72	76	,	,	PUNCT
cana-5617	72	77	(	(	PUNCT
cana-5617	72	78	2014	2014	NUM
cana-5617	72	79	)	)	PUNCT
cana-5617	72	80	clicks	click	NOUN
cana-5617	72	81	,	,	PUNCT
cana-5617	72	82	likes	like	NOUN
cana-5617	72	83	,	,	PUNCT
cana-5617	72	84	comments	comment	NOUN
cana-5617	72	85	maiz	maiz	PROPN
cana-5617	72	86	and	and	CCONJ
cana-5617	72	87	arranz	arranz	PROPN
cana-5617	72	88	,	,	PUNCT
cana-5617	72	89	(	(	PUNCT
cana-5617	72	90	2014	2014	NUM
cana-5617	72	91	)	)	PUNCT
cana-5617	72	92	participation	participation	NOUN
cana-5617	72	93	in	in	ADP
cana-5617	72	94	viral	viral	ADJ
cana-5617	72	95	campaigns	campaign	NOUN
cana-5617	72	96	tiago	tiago	PROPN
cana-5617	72	97	,	,	PUNCT
cana-5617	72	98	borges	borges	PROPN
cana-5617	72	99	-	-	PUNCT
cana-5617	72	100	tiago	tiago	PROPN
cana-5617	72	101	and	and	CCONJ
cana-5617	72	102	cosme	cosme	PROPN
cana-5617	72	103	(	(	PUNCT
cana-5617	72	104	2018	2018	NUM
cana-5617	72	105	)	)	PUNCT
cana-5617	72	106	likes	like	NOUN
cana-5617	72	107	,	,	PUNCT
cana-5617	72	108	comments	comment	NOUN
cana-5617	72	109	,	,	PUNCT
cana-5617	72	110	page	page	NOUN
cana-5617	72	111	visits	visit	NOUN
cana-5617	72	112	,	,	PUNCT
cana-5617	72	113	reads	read	NOUN
cana-5617	72	114	,	,	PUNCT
cana-5617	72	115	shares	share	NOUN
cana-5617	72	116	achen	achen	NOUN
cana-5617	72	117	(	(	PUNCT
cana-5617	72	118	2019	2019	NUM
cana-5617	72	119	)	)	PUNCT
cana-5617	72	120	for	for	ADP
cana-5617	72	121	instance	instance	NOUN
cana-5617	72	122	,	,	PUNCT
cana-5617	72	123	liking	like	VERB
cana-5617	72	124	,	,	PUNCT
cana-5617	72	125	commenting	commenting	NOUN
cana-5617	72	126	,	,	PUNCT
cana-5617	72	127	sharing	sharing	NOUN
cana-5617	72	128	,	,	PUNCT
cana-5617	72	129	reposting	reposte	VERB
cana-5617	72	130	,	,	PUNCT
cana-5617	72	131	etc	etc	X
cana-5617	72	132	.	.	X
cana-5617	72	133	content	content	NOUN
cana-5617	72	134	increases	increase	VERB
cana-5617	72	135	the	the	DET
cana-5617	72	136	virality	virality	NOUN
cana-5617	72	137	of	of	ADP
cana-5617	72	138	the	the	DET
cana-5617	72	139	content	content	NOUN
cana-5617	72	140	on	on	ADP
cana-5617	72	141	which	which	PRON
cana-5617	72	142	this	this	DET
cana-5617	72	143	interaction	interaction	NOUN
cana-5617	72	144	behavior	behavior	NOUN
cana-5617	72	145	is	be	AUX
cana-5617	72	146	performed	perform	VERB
cana-5617	72	147	(	(	PUNCT
cana-5617	72	148	alhbash	alhbash	NOUN
cana-5617	72	149	,	,	PUNCT
cana-5617	72	150	2015	2015	NUM
cana-5617	72	151	;	;	PUNCT
cana-5617	72	152	khan	khan	PROPN
cana-5617	72	153	&	&	CCONJ
cana-5617	72	154	vong	vong	PROPN
cana-5617	72	155	,	,	PUNCT
cana-5617	72	156	2019	2019	NUM
cana-5617	72	157	;	;	PUNCT
cana-5617	72	158	rechstein	rechstein	NOUN
cana-5617	72	159	and	and	CCONJ
cana-5617	72	160	brusch	brusch	NOUN
cana-5617	72	161	,	,	PUNCT
cana-5617	72	162	2019	2019	NUM
cana-5617	72	163	;	;	PUNCT
cana-5617	72	164	usmani	usmani	PROPN
cana-5617	72	165	et	et	PROPN
cana-5617	72	166	.	.	PUNCT
cana-5617	73	1	al	al	PROPN
cana-5617	73	2	,	,	PUNCT
cana-5617	73	3	2019	2019	NUM
cana-5617	73	4	;	;	PUNCT
cana-5617	73	5	simmunds	simmund	NOUN
cana-5617	73	6	,	,	PUNCT
cana-5617	73	7	campbell	campbell	PROPN
cana-5617	73	8	and	and	CCONJ
cana-5617	73	9	hasley	hasley	PROPN
cana-5617	73	10	,	,	PUNCT
cana-5617	73	11	2021	2021	NUM
cana-5617	73	12	;	;	PUNCT
cana-5617	73	13	kulkarni	kulkarni	PROPN
cana-5617	73	14	,	,	PUNCT
cana-5617	73	15	karlo	karlo	PROPN
cana-5617	73	16	&	&	CCONJ
cana-5617	73	17	dinesh	dinesh	PROPN
cana-5617	73	18	,	,	PUNCT
cana-5617	73	19	2021	2021	NUM
cana-5617	73	20	;	;	PUNCT
cana-5617	73	21	lee	lee	PROPN
cana-5617	73	22	,	,	PUNCT
cana-5617	73	23	lazer	lazer	PROPN
cana-5617	73	24	&	&	CCONJ
cana-5617	73	25	riedl	riedl	PROPN
cana-5617	73	26	,	,	PUNCT
cana-5617	73	27	2022	2022	NUM
cana-5617	73	28	)	)	PUNCT
cana-5617	73	29	.	.	PUNCT
cana-5617	74	1	certain	certain	ADJ
cana-5617	74	2	researchers	researcher	NOUN
cana-5617	74	3	have	have	AUX
cana-5617	74	4	studied	study	VERB
cana-5617	74	5	only	only	ADV
cana-5617	74	6	sharing	share	VERB
cana-5617	74	7	as	as	ADP
cana-5617	74	8	a	a	DET
cana-5617	74	9	part	part	NOUN
cana-5617	74	10	of	of	ADP
cana-5617	74	11	the	the	DET
cana-5617	74	12	interaction	interaction	NOUN
cana-5617	74	13	(	(	PUNCT
cana-5617	74	14	yang	yang	PROPN
cana-5617	74	15	&	&	CCONJ
cana-5617	74	16	zhou	zhou	PROPN
cana-5617	74	17	,	,	PUNCT
cana-5617	74	18	2011	2011	NUM
cana-5617	74	19	;	;	PUNCT
cana-5617	74	20	de	de	X
cana-5617	74	21	bruyn	bruyn	NOUN
cana-5617	74	22	&	&	CCONJ
cana-5617	74	23	lilien	lilien	PROPN
cana-5617	74	24	,	,	PUNCT
cana-5617	74	25	2008	2008	NUM
cana-5617	74	26	;	;	PUNCT
cana-5617	74	27	camarero	camarero	PROPN
cana-5617	74	28	&	&	CCONJ
cana-5617	74	29	jose	jose	PROPN
cana-5617	74	30	,	,	PUNCT
cana-5617	74	31	201	201	NUM
cana-5617	74	32	,	,	PUNCT
cana-5617	74	33	palka	palka	PROPN
cana-5617	74	34	,	,	PUNCT
cana-5617	74	35	pousttchi	pousttchi	PROPN
cana-5617	74	36	&	&	CCONJ
cana-5617	74	37	weildmann	weildmann	PROPN
cana-5617	74	38	,	,	PUNCT
cana-5617	74	39	2009	2009	NUM
cana-5617	74	40	;	;	PUNCT
cana-5617	74	41	pescher	pescher	NOUN
cana-5617	74	42	,	,	PUNCT
cana-5617	74	43	reichhart	reichhart	NOUN
cana-5617	74	44	&	&	CCONJ
cana-5617	74	45	spann	spann	PROPN
cana-5617	74	46	,	,	PUNCT
cana-5617	74	47	2013	2013	NUM
cana-5617	74	48	)	)	PUNCT
cana-5617	74	49	.	.	PUNCT
cana-5617	75	1	while	while	SCONJ
cana-5617	75	2	with	with	ADP
cana-5617	75	3	the	the	DET
cana-5617	75	4	advent	advent	NOUN
cana-5617	75	5	of	of	ADP
cana-5617	75	6	new	new	ADJ
cana-5617	75	7	modes	mode	NOUN
cana-5617	75	8	of	of	ADP
cana-5617	75	9	interaction	interaction	NOUN
cana-5617	75	10	,	,	PUNCT
cana-5617	75	11	virality	virality	NOUN
cana-5617	75	12	was	be	AUX
cana-5617	75	13	extended	extend	VERB
cana-5617	75	14	from	from	ADP
cana-5617	75	15	sharing	share	VERB
cana-5617	75	16	and	and	CCONJ
cana-5617	75	17	forwarding	forward	VERB
cana-5617	75	18	to	to	ADP
cana-5617	75	19	liking	like	VERB
cana-5617	75	20	and	and	CCONJ
cana-5617	75	21	commenting	comment	VERB
cana-5617	75	22	.	.	PUNCT
cana-5617	76	1	kabadayi	kabadayi	PROPN
cana-5617	76	2	and	and	CCONJ
cana-5617	76	3	price	price	NOUN
cana-5617	76	4	,	,	PUNCT
cana-5617	76	5	(	(	PUNCT
cana-5617	76	6	2014	2014	NUM
cana-5617	76	7	)	)	PUNCT
cana-5617	76	8	conducted	conduct	VERB
cana-5617	76	9	research	research	NOUN
cana-5617	76	10	to	to	PART
cana-5617	76	11	understand	understand	VERB
cana-5617	76	12	customer	customer	NOUN
cana-5617	76	13	-	-	PUNCT
cana-5617	76	14	brand	brand	NOUN
cana-5617	76	15	engagement	engagement	NOUN
cana-5617	76	16	in	in	ADP
cana-5617	76	17	liking	like	VERB
cana-5617	76	18	and	and	CCONJ
cana-5617	76	19	commenting	comment	VERB
cana-5617	76	20	based	base	VERB
cana-5617	76	21	on	on	ADP
cana-5617	76	22	virality	virality	NOUN
cana-5617	76	23	with	with	ADP
cana-5617	76	24	personality	personality	NOUN
cana-5617	76	25	traits	trait	NOUN
cana-5617	76	26	extroversion	extroversion	NOUN
cana-5617	76	27	,	,	PUNCT
cana-5617	76	28	neuroticism	neuroticism	NOUN
cana-5617	76	29	,	,	PUNCT
cana-5617	76	30	and	and	CCONJ
cana-5617	76	31	openness	openness	NOUN
cana-5617	76	32	.	.	PUNCT
cana-5617	77	1	similarly	similarly	ADV
cana-5617	77	2	,	,	PUNCT
cana-5617	77	3	maiz	maiz	PROPN
cana-5617	77	4	and	and	CCONJ
cana-5617	77	5	arranz	arranz	PROPN
cana-5617	77	6	,	,	PUNCT
cana-5617	77	7	(	(	PUNCT
cana-5617	77	8	2014	2014	NUM
cana-5617	77	9	)	)	PUNCT
cana-5617	77	10	studied	study	VERB
cana-5617	77	11	the	the	DET
cana-5617	77	12	number	number	NOUN
cana-5617	77	13	of	of	ADP
cana-5617	77	14	communications	communication	NOUN
cana-5617	77	15	on	on	ADP
cana-5617	77	16	applied	apply	VERB
cana-5617	77	17	nonlinear	nonlinear	ADJ
cana-5617	77	18	analysis	analysis	NOUN
cana-5617	77	19	issn	issn	NOUN
cana-5617	77	20	:	:	PUNCT
cana-5617	77	21	1074	1074	NUM
cana-5617	77	22	-	-	PUNCT
cana-5617	77	23	133x	133x	NUM
cana-5617	77	24	vol	vol	NOUN
cana-5617	77	25	32	32	NUM
cana-5617	77	26	no	no	NOUN
cana-5617	77	27	.	.	PUNCT
cana-5617	78	1	icmasd	icmasd	NOUN
cana-5617	78	2	(	(	PUNCT
cana-5617	78	3	2025	2025	NUM
cana-5617	78	4	)	)	PUNCT
cana-5617	78	5	2220	2220	NUM
cana-5617	78	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	78	7	clicks	click	NOUN
cana-5617	78	8	,	,	PUNCT
cana-5617	78	9	likes	like	NOUN
cana-5617	78	10	,	,	PUNCT
cana-5617	78	11	and	and	CCONJ
cana-5617	78	12	comments	comment	NOUN
cana-5617	78	13	as	as	ADP
cana-5617	78	14	a	a	DET
cana-5617	78	15	mode	mode	NOUN
cana-5617	78	16	of	of	ADP
cana-5617	78	17	interaction	interaction	NOUN
cana-5617	78	18	on	on	ADP
cana-5617	78	19	social	social	ADJ
cana-5617	78	20	media	medium	NOUN
cana-5617	78	21	i.e.	i.e.	X
cana-5617	78	22	facebook	facebook	NOUN
cana-5617	78	23	.	.	PUNCT
cana-5617	79	1	achen	achen	NOUN
cana-5617	79	2	(	(	PUNCT
cana-5617	79	3	2019	2019	NUM
cana-5617	79	4	)	)	PUNCT
cana-5617	79	5	also	also	ADV
cana-5617	79	6	studied	study	VERB
cana-5617	79	7	facebook	facebook	NOUN
cana-5617	79	8	interactions	interaction	NOUN
cana-5617	79	9	which	which	PRON
cana-5617	79	10	broadly	broadly	ADV
cana-5617	79	11	included	include	VERB
cana-5617	79	12	likes	like	NOUN
cana-5617	79	13	,	,	PUNCT
cana-5617	79	14	comments	comment	NOUN
cana-5617	79	15	,	,	PUNCT
cana-5617	79	16	page	page	NOUN
cana-5617	79	17	visits	visit	NOUN
cana-5617	79	18	,	,	PUNCT
cana-5617	79	19	reads	read	NOUN
cana-5617	79	20	,	,	PUNCT
cana-5617	79	21	and	and	CCONJ
cana-5617	79	22	shares	share	NOUN
cana-5617	79	23	using	use	VERB
cana-5617	79	24	an	an	DET
cana-5617	79	25	eight	eight	NUM
cana-5617	79	26	-	-	PUNCT
cana-5617	79	27	point	point	NOUN
cana-5617	79	28	rating	rating	NOUN
cana-5617	79	29	scale	scale	NOUN
cana-5617	79	30	,	,	PUNCT
cana-5617	79	31	its	its	PRON
cana-5617	79	32	impact	impact	NOUN
cana-5617	79	33	on	on	ADP
cana-5617	79	34	relationship	relationship	NOUN
cana-5617	79	35	quality	quality	NOUN
cana-5617	79	36	,	,	PUNCT
cana-5617	79	37	and	and	CCONJ
cana-5617	79	38	purchase	purchase	NOUN
cana-5617	79	39	intentions	intention	NOUN
cana-5617	79	40	.	.	PUNCT
cana-5617	80	1	tiago	tiago	PROPN
cana-5617	80	2	,	,	PUNCT
cana-5617	80	3	borges	borges	PROPN
cana-5617	80	4	-	-	PUNCT
cana-5617	80	5	tiago	tiago	PROPN
cana-5617	80	6	,	,	PUNCT
cana-5617	80	7	and	and	CCONJ
cana-5617	80	8	cosme	cosme	NOUN
cana-5617	80	9	(	(	PUNCT
cana-5617	80	10	2018	2018	NUM
cana-5617	80	11	)	)	PUNCT
cana-5617	80	12	studied	study	VERB
cana-5617	80	13	user	user	NOUN
cana-5617	80	14	statistics	statistic	NOUN
cana-5617	80	15	from	from	ADP
cana-5617	80	16	facebook	facebook	PROPN
cana-5617	80	17	to	to	PART
cana-5617	80	18	understand	understand	VERB
cana-5617	80	19	interaction	interaction	NOUN
cana-5617	80	20	where	where	SCONJ
cana-5617	80	21	they	they	PRON
cana-5617	80	22	included	include	VERB
cana-5617	80	23	participation	participation	NOUN
cana-5617	80	24	in	in	ADP
cana-5617	80	25	viral	viral	ADJ
cana-5617	80	26	campaigns	campaign	NOUN
cana-5617	80	27	and	and	CCONJ
cana-5617	80	28	sharing	share	VERB
cana-5617	80	29	as	as	ADP
cana-5617	80	30	the	the	DET
cana-5617	80	31	main	main	ADJ
cana-5617	80	32	methods	method	NOUN
cana-5617	80	33	of	of	ADP
cana-5617	80	34	interaction	interaction	NOUN
cana-5617	80	35	.	.	PUNCT
cana-5617	81	1	however	however	ADV
cana-5617	81	2	,	,	PUNCT
cana-5617	81	3	riechstein	riechstein	PROPN
cana-5617	81	4	&	&	CCONJ
cana-5617	81	5	bursch	bursch	PROPN
cana-5617	81	6	(	(	PUNCT
cana-5617	81	7	2019	2019	NUM
cana-5617	81	8	)	)	PUNCT
cana-5617	81	9	while	while	SCONJ
cana-5617	81	10	developing	develop	VERB
cana-5617	81	11	a	a	DET
cana-5617	81	12	dynamic	dynamic	ADJ
cana-5617	81	13	model	model	NOUN
cana-5617	81	14	of	of	ADP
cana-5617	81	15	customer	customer	NOUN
cana-5617	81	16	decisionmaking	decisionmake	VERB
cana-5617	81	17	in	in	ADP
cana-5617	81	18	viral	viral	ADJ
cana-5617	81	19	marketing	marketing	NOUN
cana-5617	81	20	concluded	conclude	VERB
cana-5617	81	21	that	that	SCONJ
cana-5617	81	22	all	all	DET
cana-5617	81	23	the	the	DET
cana-5617	81	24	methods	method	NOUN
cana-5617	81	25	of	of	ADP
cana-5617	81	26	interaction	interaction	NOUN
cana-5617	81	27	increase	increase	NOUN
cana-5617	81	28	virality	virality	NOUN
cana-5617	81	29	.	.	PUNCT
cana-5617	82	1	therefore	therefore	ADV
cana-5617	82	2	,	,	PUNCT
cana-5617	82	3	the	the	DET
cana-5617	82	4	trends	trend	NOUN
cana-5617	82	5	of	of	ADP
cana-5617	82	6	social	social	ADJ
cana-5617	82	7	media	medium	NOUN
cana-5617	82	8	-	-	PUNCT
cana-5617	82	9	based	base	VERB
cana-5617	82	10	viral	viral	ADJ
cana-5617	82	11	marketing	marketing	NOUN
cana-5617	82	12	have	have	AUX
cana-5617	82	13	also	also	ADV
cana-5617	82	14	undergone	undergo	VERB
cana-5617	82	15	a	a	DET
cana-5617	82	16	sea	sea	NOUN
cana-5617	82	17	change	change	NOUN
cana-5617	82	18	with	with	ADP
cana-5617	82	19	the	the	DET
cana-5617	82	20	advancement	advancement	NOUN
cana-5617	82	21	in	in	ADP
cana-5617	82	22	modes	mode	NOUN
cana-5617	82	23	of	of	ADP
cana-5617	82	24	interactions	interaction	NOUN
cana-5617	82	25	available	available	ADJ
cana-5617	82	26	to	to	ADP
cana-5617	82	27	users	user	NOUN
cana-5617	82	28	.	.	PUNCT
cana-5617	83	1	5	5	X
cana-5617	83	2	.	.	X
cana-5617	83	3	factors	factor	NOUN
cana-5617	83	4	influencing	influence	VERB
cana-5617	83	5	interaction	interaction	NOUN
cana-5617	83	6	behavior	behavior	NOUN
cana-5617	83	7	while	while	SCONJ
cana-5617	83	8	interacting	interact	VERB
cana-5617	83	9	with	with	ADP
cana-5617	83	10	viral	viral	ADJ
cana-5617	83	11	content	content	NOUN
cana-5617	83	12	on	on	ADP
cana-5617	83	13	social	social	ADJ
cana-5617	83	14	media	medium	NOUN
cana-5617	83	15	,	,	PUNCT
cana-5617	83	16	the	the	DET
cana-5617	83	17	interaction	interaction	NOUN
cana-5617	83	18	behavior	behavior	NOUN
cana-5617	83	19	i.e.	i.e.	X
cana-5617	83	20	liking	like	VERB
cana-5617	83	21	/	/	SYM
cana-5617	83	22	sharing	sharing	NOUN
cana-5617	83	23	/	/	SYM
cana-5617	83	24	commenting	commenting	NOUN
cana-5617	83	25	/	/	SYM
cana-5617	83	26	reposting	reposting	NOUN
cana-5617	83	27	,	,	PUNCT
cana-5617	83	28	etc	etc	X
cana-5617	83	29	.	.	X
cana-5617	83	30	is	be	AUX
cana-5617	83	31	influenced	influence	VERB
cana-5617	83	32	by	by	ADP
cana-5617	83	33	multiple	multiple	ADJ
cana-5617	83	34	factors	factor	NOUN
cana-5617	83	35	.	.	PUNCT
cana-5617	84	1	for	for	ADP
cana-5617	84	2	instance	instance	NOUN
cana-5617	84	3	:	:	PUNCT
cana-5617	84	4	message	message	NOUN
cana-5617	84	5	characteristics	characteristics	PROPN
cana-5617	84	6	message	message	NOUN
cana-5617	84	7	characteristics	characteristic	NOUN
cana-5617	84	8	refer	refer	VERB
cana-5617	84	9	to	to	ADP
cana-5617	84	10	the	the	DET
cana-5617	84	11	quality	quality	NOUN
cana-5617	84	12	and	and	CCONJ
cana-5617	84	13	nature	nature	NOUN
cana-5617	84	14	of	of	ADP
cana-5617	84	15	content	content	NOUN
cana-5617	84	16	delivered	deliver	VERB
cana-5617	84	17	by	by	ADP
cana-5617	84	18	companies	company	NOUN
cana-5617	84	19	through	through	ADP
cana-5617	84	20	social	social	ADJ
cana-5617	84	21	media	medium	NOUN
cana-5617	84	22	.	.	PUNCT
cana-5617	85	1	the	the	DET
cana-5617	85	2	different	different	ADJ
cana-5617	85	3	appeals	appeal	NOUN
cana-5617	85	4	used	use	VERB
cana-5617	85	5	to	to	PART
cana-5617	85	6	make	make	VERB
cana-5617	85	7	message	message	NOUN
cana-5617	85	8	interesting	interesting	ADJ
cana-5617	85	9	also	also	ADV
cana-5617	85	10	formed	form	VERB
cana-5617	85	11	part	part	NOUN
cana-5617	85	12	of	of	ADP
cana-5617	85	13	the	the	DET
cana-5617	85	14	message	message	NOUN
cana-5617	85	15	's	's	PART
cana-5617	85	16	characteristics	characteristic	NOUN
cana-5617	85	17	.	.	PUNCT
cana-5617	86	1	the	the	DET
cana-5617	86	2	following	follow	VERB
cana-5617	86	3	table	table	NOUN
cana-5617	86	4	describes	describe	VERB
cana-5617	86	5	the	the	DET
cana-5617	86	6	message	message	NOUN
cana-5617	86	7	characteristics	characteristic	NOUN
cana-5617	86	8	that	that	PRON
cana-5617	86	9	can	can	AUX
cana-5617	86	10	drive	drive	VERB
cana-5617	86	11	the	the	DET
cana-5617	86	12	virality	virality	NOUN
cana-5617	86	13	of	of	ADP
cana-5617	86	14	content	content	NOUN
cana-5617	86	15	(	(	PUNCT
cana-5617	86	16	table	table	NOUN
cana-5617	86	17	3	3	NUM
cana-5617	86	18	)	)	PUNCT
cana-5617	86	19	.	.	PUNCT
cana-5617	87	1	researchers/	researchers/	NUM
cana-5617	87	2	authors	author	NOUN
cana-5617	87	3	and	and	CCONJ
cana-5617	87	4	publication	publication	NOUN
cana-5617	87	5	year	year	NOUN
cana-5617	87	6	content	content	NOUN
cana-5617	87	7	characteristics	characteristic	NOUN
cana-5617	87	8	that	that	PRON
cana-5617	87	9	drive	drive	VERB
cana-5617	87	10	virality	virality	NOUN
cana-5617	87	11	yang	yang	PROPN
cana-5617	87	12	and	and	CCONJ
cana-5617	87	13	zhou	zhou	PROPN
cana-5617	87	14	(	(	PUNCT
cana-5617	87	15	2011	2011	NUM
cana-5617	87	16	)	)	PUNCT
cana-5617	87	17	useful	useful	ADJ
cana-5617	87	18	messages	message	NOUN
cana-5617	87	19	milkman	milkman	PROPN
cana-5617	87	20	&	&	CCONJ
cana-5617	87	21	berger	berger	PROPN
cana-5617	87	22	(	(	PUNCT
cana-5617	87	23	2014	2014	NUM
cana-5617	87	24	)	)	PUNCT
cana-5617	87	25	emotional	emotional	ADJ
cana-5617	87	26	content	content	NOUN
cana-5617	87	27	golen	golen	VERB
cana-5617	87	28	and	and	CCONJ
cana-5617	87	29	zaidner	zaidner	NOUN
cana-5617	87	30	(	(	PUNCT
cana-5617	87	31	2008	2008	NUM
cana-5617	87	32	)	)	PUNCT
cana-5617	87	33	humorous	humorous	ADJ
cana-5617	87	34	content	content	PROPN
cana-5617	87	35	berger	berger	PROPN
cana-5617	87	36	&	&	CCONJ
cana-5617	87	37	milkman	milkman	PROPN
cana-5617	87	38	(	(	PUNCT
cana-5617	87	39	2014	2014	NUM
cana-5617	87	40	)	)	PUNCT
cana-5617	87	41	;	;	PUNCT
cana-5617	87	42	cohen	cohen	PROPN
cana-5617	87	43	(	(	PUNCT
cana-5617	87	44	2014	2014	NUM
cana-5617	87	45	)	)	PUNCT
cana-5617	87	46	surprise	surprise	NOUN
cana-5617	87	47	emotion	emotion	NOUN
cana-5617	87	48	akpinar	akpinar	NOUN
cana-5617	87	49	&	&	CCONJ
cana-5617	87	50	berger	berger	PROPN
cana-5617	87	51	(	(	PUNCT
cana-5617	87	52	2017	2017	NUM
cana-5617	87	53	)	)	PUNCT
cana-5617	87	54	valuable	valuable	ADJ
cana-5617	87	55	content	content	NOUN
cana-5617	87	56	apart	apart	ADV
cana-5617	87	57	from	from	ADP
cana-5617	87	58	this	this	PRON
cana-5617	87	59	,	,	PUNCT
cana-5617	87	60	the	the	DET
cana-5617	87	61	shareable	shareable	ADJ
cana-5617	87	62	value	value	NOUN
cana-5617	87	63	of	of	ADP
cana-5617	87	64	viral	viral	ADJ
cana-5617	87	65	content	content	NOUN
cana-5617	87	66	also	also	ADV
cana-5617	87	67	plays	play	VERB
cana-5617	87	68	a	a	DET
cana-5617	87	69	significant	significant	ADJ
cana-5617	87	70	role	role	NOUN
cana-5617	87	71	in	in	ADP
cana-5617	87	72	determining	determine	VERB
cana-5617	87	73	forwarding	forward	VERB
cana-5617	87	74	behavior	behavior	NOUN
cana-5617	87	75	.	.	PUNCT
cana-5617	88	1	source	source	NOUN
cana-5617	88	2	characteristics	characteristics	PROPN
cana-5617	88	3	source	source	NOUN
cana-5617	88	4	refers	refer	VERB
cana-5617	88	5	to	to	ADP
cana-5617	88	6	the	the	DET
cana-5617	88	7	person	person	NOUN
cana-5617	88	8	or	or	CCONJ
cana-5617	88	9	the	the	DET
cana-5617	88	10	brand	brand	NOUN
cana-5617	88	11	who	who	PRON
cana-5617	88	12	is	be	AUX
cana-5617	88	13	posting	post	VERB
cana-5617	88	14	and	and	CCONJ
cana-5617	88	15	sharing	share	VERB
cana-5617	88	16	viral	viral	ADJ
cana-5617	88	17	content	content	NOUN
cana-5617	88	18	.	.	PUNCT
cana-5617	89	1	the	the	DET
cana-5617	89	2	characteristics	characteristic	NOUN
cana-5617	89	3	of	of	ADP
cana-5617	89	4	the	the	DET
cana-5617	89	5	source	source	NOUN
cana-5617	89	6	of	of	ADP
cana-5617	89	7	content	content	NOUN
cana-5617	89	8	influence	influence	NOUN
cana-5617	89	9	the	the	DET
cana-5617	89	10	individual	individual	NOUN
cana-5617	89	11	's	's	PART
cana-5617	89	12	decision	decision	NOUN
cana-5617	89	13	to	to	PART
cana-5617	89	14	interact	interact	VERB
cana-5617	89	15	.	.	PUNCT
cana-5617	90	1	researchers/	researchers/	NUM
cana-5617	90	2	authors	author	NOUN
cana-5617	90	3	and	and	CCONJ
cana-5617	90	4	year	year	NOUN
cana-5617	90	5	of	of	ADP
cana-5617	90	6	publication	publication	NOUN
cana-5617	90	7	source	source	NOUN
cana-5617	90	8	characteristics	characteristic	NOUN
cana-5617	90	9	driving	drive	VERB
cana-5617	90	10	virality	virality	NOUN
cana-5617	90	11	aghdie	aghdie	VERB
cana-5617	90	12	et	et	PROPN
cana-5617	90	13	al	al	PROPN
cana-5617	90	14	.	.	PROPN
cana-5617	91	1	(	(	PUNCT
cana-5617	91	2	2013	2013	NUM
cana-5617	91	3	)	)	PUNCT
cana-5617	91	4	;	;	PUNCT
cana-5617	91	5	gunawan	gunawan	PROPN
cana-5617	91	6	and	and	CCONJ
cana-5617	91	7	huarng	huarng	NOUN
cana-5617	91	8	(	(	PUNCT
cana-5617	91	9	2015	2015	NUM
cana-5617	91	10	)	)	PUNCT
cana-5617	91	11	credibility	credibility	NOUN
cana-5617	91	12	of	of	ADP
cana-5617	91	13	source	source	NOUN
cana-5617	91	14	communications	communication	NOUN
cana-5617	91	15	on	on	ADP
cana-5617	91	16	applied	apply	VERB
cana-5617	91	17	nonlinear	nonlinear	ADJ
cana-5617	91	18	analysis	analysis	NOUN
cana-5617	91	19	issn	issn	NOUN
cana-5617	91	20	:	:	PUNCT
cana-5617	91	21	1074	1074	NUM
cana-5617	91	22	-	-	PUNCT
cana-5617	91	23	133x	133x	NUM
cana-5617	91	24	vol	vol	NOUN
cana-5617	91	25	32	32	NUM
cana-5617	91	26	no	no	NOUN
cana-5617	91	27	.	.	PUNCT
cana-5617	92	1	icmasd	icmasd	NOUN
cana-5617	92	2	(	(	PUNCT
cana-5617	92	3	2025	2025	NUM
cana-5617	92	4	)	)	PUNCT
cana-5617	92	5	2221	2221	NUM
cana-5617	92	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	92	7	camarero	camarero	NOUN
cana-5617	92	8	and	and	CCONJ
cana-5617	92	9	san	san	PROPN
cana-5617	92	10	jose	jose	PROPN
cana-5617	92	11	(	(	PUNCT
cana-5617	92	12	2011	2011	NUM
cana-5617	92	13	)	)	PUNCT
cana-5617	92	14	closeness	closeness	NOUN
cana-5617	92	15	with	with	ADP
cana-5617	92	16	source	source	NOUN
cana-5617	92	17	gunawan	gunawan	PROPN
cana-5617	92	18	&	&	CCONJ
cana-5617	92	19	huarng	huarng	PROPN
cana-5617	92	20	(	(	PUNCT
cana-5617	92	21	2015	2015	NUM
cana-5617	92	22	)	)	PUNCT
cana-5617	92	23	relationship	relationship	NOUN
cana-5617	92	24	with	with	ADP
cana-5617	92	25	source	source	NOUN
cana-5617	92	26	hinz	hinz	PROPN
cana-5617	92	27	et	et	PROPN
cana-5617	92	28	al	al	PROPN
cana-5617	92	29	.	.	PROPN
cana-5617	93	1	(	(	PUNCT
cana-5617	93	2	2015	2015	NUM
cana-5617	93	3	)	)	PUNCT
cana-5617	93	4	;	;	PUNCT
cana-5617	93	5	zhang	zhang	PROPN
cana-5617	93	6	&	&	CCONJ
cana-5617	93	7	huang	huang	PROPN
cana-5617	93	8	(	(	PUNCT
cana-5617	93	9	2021	2021	NUM
cana-5617	93	10	)	)	PUNCT
cana-5617	93	11	influencers	influencer	NOUN
cana-5617	93	12	as	as	ADP
cana-5617	93	13	source	source	NOUN
cana-5617	93	14	arun	arun	NOUN
cana-5617	93	15	and	and	CCONJ
cana-5617	93	16	arul	arul	NOUN
cana-5617	93	17	(	(	PUNCT
cana-5617	93	18	2020	2020	NUM
cana-5617	93	19	)	)	PUNCT
cana-5617	93	20	source	source	NOUN
cana-5617	93	21	and	and	CCONJ
cana-5617	93	22	trust	trust	NOUN
cana-5617	93	23	also	also	ADV
cana-5617	93	24	,	,	PUNCT
cana-5617	93	25	the	the	DET
cana-5617	93	26	prevalence	prevalence	NOUN
cana-5617	93	27	of	of	ADP
cana-5617	93	28	influencer	influencer	NOUN
cana-5617	93	29	marketing	marketing	NOUN
cana-5617	93	30	on	on	ADP
cana-5617	93	31	social	social	ADJ
cana-5617	93	32	media	medium	NOUN
cana-5617	93	33	with	with	ADP
cana-5617	93	34	loyal	loyal	ADJ
cana-5617	93	35	followers	follower	NOUN
cana-5617	93	36	influences	influence	VERB
cana-5617	93	37	the	the	DET
cana-5617	93	38	decision	decision	NOUN
cana-5617	93	39	to	to	PART
cana-5617	93	40	interact	interact	VERB
cana-5617	93	41	(	(	PUNCT
cana-5617	93	42	hinz	hinz	PROPN
cana-5617	93	43	et	et	PROPN
cana-5617	93	44	al	al	PROPN
cana-5617	93	45	.	.	PROPN
cana-5617	93	46	,	,	PUNCT
cana-5617	93	47	2015	2015	NUM
cana-5617	93	48	;	;	PUNCT
cana-5617	93	49	zhang	zhang	PROPN
cana-5617	93	50	&	&	CCONJ
cana-5617	93	51	huang	huang	PROPN
cana-5617	93	52	,	,	PUNCT
cana-5617	93	53	2021	2021	NUM
cana-5617	93	54	)	)	PUNCT
cana-5617	93	55	.	.	PUNCT
cana-5617	94	1	companies	company	NOUN
cana-5617	94	2	nowadays	nowadays	ADV
cana-5617	94	3	focus	focus	VERB
cana-5617	94	4	more	more	ADV
cana-5617	94	5	on	on	ADP
cana-5617	94	6	these	these	DET
cana-5617	94	7	influencers	influencer	NOUN
cana-5617	94	8	as	as	SCONJ
cana-5617	94	9	they	they	PRON
cana-5617	94	10	have	have	VERB
cana-5617	94	11	more	more	ADJ
cana-5617	94	12	customer	customer	NOUN
cana-5617	94	13	reach	reach	VERB
cana-5617	94	14	and	and	CCONJ
cana-5617	94	15	drive	drive	VERB
cana-5617	94	16	loyalty	loyalty	NOUN
cana-5617	94	17	.	.	PUNCT
cana-5617	95	1	therefore	therefore	ADV
cana-5617	95	2	,	,	PUNCT
cana-5617	95	3	it	it	PRON
cana-5617	95	4	is	be	AUX
cana-5617	95	5	necessary	necessary	ADJ
cana-5617	95	6	to	to	PART
cana-5617	95	7	explore	explore	VERB
cana-5617	95	8	the	the	DET
cana-5617	95	9	role	role	NOUN
cana-5617	95	10	of	of	ADP
cana-5617	95	11	influencer	influencer	NOUN
cana-5617	95	12	marketing	marketing	NOUN
cana-5617	95	13	,	,	PUNCT
cana-5617	95	14	especially	especially	ADV
cana-5617	95	15	influencers	influencer	NOUN
cana-5617	95	16	,	,	PUNCT
cana-5617	95	17	in	in	ADP
cana-5617	95	18	social	social	ADJ
cana-5617	95	19	media	medium	NOUN
cana-5617	95	20	-	-	PUNCT
cana-5617	95	21	based	base	VERB
cana-5617	95	22	viral	viral	ADJ
cana-5617	95	23	marketing	marketing	NOUN
cana-5617	95	24	.	.	PUNCT
cana-5617	96	1	6	6	X
cana-5617	96	2	.	.	X
cana-5617	96	3	influencers	influencer	NOUN
cana-5617	96	4	marketing	market	VERB
cana-5617	96	5	the	the	DET
cana-5617	96	6	concept	concept	NOUN
cana-5617	96	7	of	of	ADP
cana-5617	96	8	influencer	influencer	NOUN
cana-5617	96	9	marketing	marketing	NOUN
cana-5617	96	10	find	find	VERB
cana-5617	96	11	its	its	PRON
cana-5617	96	12	roots	root	NOUN
cana-5617	96	13	in	in	ADP
cana-5617	96	14	1955	1955	NUM
cana-5617	96	15	when	when	SCONJ
cana-5617	96	16	the	the	DET
cana-5617	96	17	concept	concept	NOUN
cana-5617	96	18	of	of	ADP
cana-5617	96	19	opinion	opinion	NOUN
cana-5617	96	20	leaders	leader	NOUN
cana-5617	96	21	was	be	AUX
cana-5617	96	22	proposed	propose	VERB
cana-5617	96	23	by	by	ADP
cana-5617	96	24	katz	katz	PROPN
cana-5617	96	25	and	and	CCONJ
cana-5617	96	26	lazarsfeld	lazarsfeld	PROPN
cana-5617	96	27	.	.	PUNCT
cana-5617	97	1	they	they	PRON
cana-5617	97	2	are	be	AUX
cana-5617	97	3	defined	define	VERB
cana-5617	97	4	as	as	ADP
cana-5617	97	5	individuals	individual	NOUN
cana-5617	97	6	“	"	PUNCT
cana-5617	97	7	who	who	PRON
cana-5617	97	8	exert	exert	VERB
cana-5617	97	9	a	a	DET
cana-5617	97	10	disproportionately	disproportionately	ADV
cana-5617	97	11	great	great	ADJ
cana-5617	97	12	influence	influence	NOUN
cana-5617	97	13	on	on	ADP
cana-5617	97	14	the	the	DET
cana-5617	97	15	vote	vote	NOUN
cana-5617	97	16	intentions	intention	NOUN
cana-5617	97	17	of	of	ADP
cana-5617	97	18	their	their	PRON
cana-5617	97	19	fellows	fellow	NOUN
cana-5617	97	20	”	"	PUNCT
cana-5617	97	21	(	(	PUNCT
cana-5617	97	22	katz	katz	PROPN
cana-5617	97	23	&	&	CCONJ
cana-5617	97	24	lazarsfeld	lazarsfeld	PROPN
cana-5617	97	25	,	,	PUNCT
cana-5617	97	26	2006	2006	NUM
cana-5617	97	27	)	)	PUNCT
cana-5617	97	28	.	.	PUNCT
cana-5617	98	1	this	this	DET
cana-5617	98	2	theory	theory	NOUN
cana-5617	98	3	set	set	VERB
cana-5617	98	4	the	the	DET
cana-5617	98	5	ground	ground	NOUN
cana-5617	98	6	for	for	ADP
cana-5617	98	7	modern	modern	ADJ
cana-5617	98	8	-	-	PUNCT
cana-5617	98	9	day	day	NOUN
cana-5617	98	10	influencers	influencer	NOUN
cana-5617	98	11	i.e.	i.e.	X
cana-5617	98	12	bloggers	blogger	NOUN
cana-5617	98	13	,	,	PUNCT
cana-5617	98	14	vloggers	vlogger	NOUN
cana-5617	98	15	,	,	PUNCT
cana-5617	98	16	instagrammers	instagrammer	NOUN
cana-5617	98	17	,	,	PUNCT
cana-5617	98	18	etc	etc	X
cana-5617	98	19	.	.	X
cana-5617	99	1	these	these	DET
cana-5617	99	2	digital	digital	ADJ
cana-5617	99	3	influencers	influencer	NOUN
cana-5617	99	4	are	be	AUX
cana-5617	99	5	defined	define	VERB
cana-5617	99	6	as	as	ADP
cana-5617	99	7	individuals	individual	NOUN
cana-5617	99	8	"	"	PUNCT
cana-5617	99	9	who	who	PRON
cana-5617	99	10	frequently	frequently	ADV
cana-5617	99	11	share	share	VERB
cana-5617	99	12	their	their	PRON
cana-5617	99	13	brand	brand	NOUN
cana-5617	99	14	experiences	experience	NOUN
cana-5617	99	15	regularly	regularly	ADV
cana-5617	99	16	"	"	PUNCT
cana-5617	99	17	(	(	PUNCT
cana-5617	99	18	uzunoğlu	uzunoğlu	NOUN
cana-5617	99	19	and	and	CCONJ
cana-5617	99	20	misc	misc	PROPN
cana-5617	99	21	kip	kip	PROPN
cana-5617	99	22	,	,	PUNCT
cana-5617	99	23	2014	2014	NUM
cana-5617	99	24	)	)	PUNCT
cana-5617	99	25	.	.	PUNCT
cana-5617	100	1	collaborating	collaborate	VERB
cana-5617	100	2	with	with	ADP
cana-5617	100	3	bloggers	blogger	NOUN
cana-5617	100	4	not	not	PART
cana-5617	100	5	only	only	ADV
cana-5617	100	6	provides	provide	VERB
cana-5617	100	7	an	an	DET
cana-5617	100	8	opportunity	opportunity	NOUN
cana-5617	100	9	for	for	SCONJ
cana-5617	100	10	firms	firm	NOUN
cana-5617	100	11	to	to	PART
cana-5617	100	12	shape	shape	VERB
cana-5617	100	13	consumers	consumer	NOUN
cana-5617	100	14	'	'	PART
cana-5617	100	15	buying	buying	NOUN
cana-5617	100	16	behavior	behavior	NOUN
cana-5617	100	17	in	in	ADP
cana-5617	100	18	favor	favor	NOUN
cana-5617	100	19	of	of	ADP
cana-5617	100	20	their	their	PRON
cana-5617	100	21	products	product	NOUN
cana-5617	100	22	but	but	CCONJ
cana-5617	100	23	also	also	ADV
cana-5617	100	24	build	build	VERB
cana-5617	100	25	long	long	ADJ
cana-5617	100	26	-	-	PUNCT
cana-5617	100	27	term	term	NOUN
cana-5617	100	28	relationships	relationship	NOUN
cana-5617	100	29	with	with	ADP
cana-5617	100	30	their	their	PRON
cana-5617	100	31	target	target	NOUN
cana-5617	100	32	audience	audience	NOUN
cana-5617	100	33	(	(	PUNCT
cana-5617	100	34	uzunoğlu	uzunoğlu	PROPN
cana-5617	100	35	&	&	CCONJ
cana-5617	100	36	misci	misci	PROPN
cana-5617	100	37	kip	kip	PROPN
cana-5617	100	38	,	,	PUNCT
cana-5617	100	39	2014	2014	NUM
cana-5617	100	40	)	)	PUNCT
cana-5617	100	41	.	.	PUNCT
cana-5617	101	1	moreover	moreover	ADV
cana-5617	101	2	,	,	PUNCT
cana-5617	101	3	previous	previous	ADJ
cana-5617	101	4	literature	literature	NOUN
cana-5617	101	5	revealed	reveal	VERB
cana-5617	101	6	that	that	SCONJ
cana-5617	101	7	social	social	ADJ
cana-5617	101	8	media	media	NOUN
cana-5617	101	9	influencers	influencer	NOUN
cana-5617	101	10	are	be	AUX
cana-5617	101	11	key	key	ADJ
cana-5617	101	12	to	to	ADP
cana-5617	101	13	increasing	increase	VERB
cana-5617	101	14	virality	virality	NOUN
cana-5617	101	15	in	in	ADP
cana-5617	101	16	today	today	NOUN
cana-5617	101	17	’s	’s	PART
cana-5617	101	18	time	time	NOUN
cana-5617	101	19	(	(	PUNCT
cana-5617	101	20	hinz	hinz	PROPN
cana-5617	101	21	et	et	PROPN
cana-5617	101	22	al	al	PROPN
cana-5617	101	23	.	.	PROPN
cana-5617	101	24	,	,	PUNCT
cana-5617	101	25	2015	2015	NUM
cana-5617	101	26	;	;	PUNCT
cana-5617	101	27	zhang	zhang	PROPN
cana-5617	101	28	&	&	CCONJ
cana-5617	101	29	huang	huang	PROPN
cana-5617	101	30	,	,	PUNCT
cana-5617	101	31	2021	2021	NUM
cana-5617	101	32	)	)	PUNCT
cana-5617	101	33	.	.	PUNCT
cana-5617	102	1	6.1	6.1	NUM
cana-5617	102	2	.	.	PUNCT
cana-5617	103	1	influencers	influencer	NOUN
cana-5617	103	2	marketing	marketing	NOUN
cana-5617	103	3	as	as	ADP
cana-5617	103	4	a	a	DET
cana-5617	103	5	tool	tool	NOUN
cana-5617	103	6	to	to	PART
cana-5617	103	7	generate	generate	VERB
cana-5617	103	8	virality	virality	NOUN
cana-5617	103	9	influencer	influencer	NOUN
cana-5617	103	10	marketing	marketing	NOUN
cana-5617	103	11	is	be	AUX
cana-5617	103	12	a	a	DET
cana-5617	103	13	recent	recent	ADJ
cana-5617	103	14	development	development	NOUN
cana-5617	103	15	to	to	PART
cana-5617	103	16	generate	generate	VERB
cana-5617	103	17	long	long	ADJ
cana-5617	103	18	-	-	PUNCT
cana-5617	103	19	term	term	NOUN
cana-5617	103	20	customer	customer	NOUN
cana-5617	103	21	engagement	engagement	NOUN
cana-5617	103	22	.	.	PUNCT
cana-5617	104	1	the	the	DET
cana-5617	104	2	statistics	statistic	NOUN
cana-5617	104	3	of	of	ADP
cana-5617	104	4	a	a	DET
cana-5617	104	5	study	study	NOUN
cana-5617	104	6	show	show	VERB
cana-5617	104	7	that	that	SCONJ
cana-5617	104	8	60	60	NUM
cana-5617	104	9	percent	percent	NOUN
cana-5617	104	10	higher	high	ADJ
cana-5617	104	11	campaign	campaign	NOUN
cana-5617	104	12	engagement	engagement	NOUN
cana-5617	104	13	rates	rate	NOUN
cana-5617	104	14	are	be	AUX
cana-5617	104	15	driven	drive	VERB
cana-5617	104	16	by	by	ADP
cana-5617	104	17	social	social	ADJ
cana-5617	104	18	media	medium	NOUN
cana-5617	104	19	influencers	influencer	NOUN
cana-5617	104	20	;	;	PUNCT
cana-5617	104	21	those	those	DET
cana-5617	104	22	campaigns	campaign	NOUN
cana-5617	104	23	are	be	AUX
cana-5617	104	24	6.7	6.7	NUM
cana-5617	104	25	times	time	NOUN
cana-5617	104	26	more	more	ADV
cana-5617	104	27	viral	viral	ADJ
cana-5617	104	28	and	and	CCONJ
cana-5617	104	29	effective	effective	ADJ
cana-5617	104	30	.	.	PUNCT
cana-5617	105	1	following	follow	VERB
cana-5617	105	2	are	be	AUX
cana-5617	105	3	the	the	DET
cana-5617	105	4	steps	step	NOUN
cana-5617	105	5	through	through	ADP
cana-5617	105	6	which	which	PRON
cana-5617	105	7	influencers	influencer	NOUN
cana-5617	105	8	generate	generate	VERB
cana-5617	105	9	virality	virality	NOUN
cana-5617	105	10	:	:	PUNCT
cana-5617	105	11	using	use	VERB
cana-5617	105	12	campaign	campaign	NOUN
cana-5617	105	13	-	-	PUNCT
cana-5617	105	14	specific	specific	ADJ
cana-5617	105	15	hashtags	hashtag	NOUN
cana-5617	105	16	:	:	PUNCT
cana-5617	105	17	campaign	campaign	NOUN
cana-5617	105	18	-	-	PUNCT
cana-5617	105	19	specific	specific	ADJ
cana-5617	105	20	hashtags	hashtag	NOUN
cana-5617	105	21	are	be	AUX
cana-5617	105	22	one	one	NUM
cana-5617	105	23	of	of	ADP
cana-5617	105	24	the	the	DET
cana-5617	105	25	best	good	ADJ
cana-5617	105	26	ways	way	NOUN
cana-5617	105	27	to	to	PART
cana-5617	105	28	spread	spread	VERB
cana-5617	105	29	brand	brand	NOUN
cana-5617	105	30	awareness	awareness	NOUN
cana-5617	105	31	and	and	CCONJ
cana-5617	105	32	drive	drive	VERB
cana-5617	105	33	virality	virality	NOUN
cana-5617	105	34	(	(	PUNCT
cana-5617	105	35	hinz	hinz	PROPN
cana-5617	105	36	et	et	PROPN
cana-5617	105	37	al	al	PROPN
cana-5617	105	38	.	.	PROPN
cana-5617	105	39	,	,	PUNCT
cana-5617	105	40	2015	2015	NUM
cana-5617	105	41	;	;	PUNCT
cana-5617	105	42	zhang	zhang	PROPN
cana-5617	105	43	&	&	CCONJ
cana-5617	105	44	huang	huang	PROPN
cana-5617	105	45	,	,	PUNCT
cana-5617	105	46	2021	2021	NUM
cana-5617	105	47	)	)	PUNCT
cana-5617	105	48	.	.	PUNCT
cana-5617	106	1	they	they	PRON
cana-5617	106	2	allow	allow	VERB
cana-5617	106	3	social	social	ADJ
cana-5617	106	4	media	medium	NOUN
cana-5617	106	5	influencers	influencer	NOUN
cana-5617	106	6	to	to	PART
cana-5617	106	7	connect	connect	VERB
cana-5617	106	8	easily	easily	ADV
cana-5617	106	9	with	with	ADP
cana-5617	106	10	your	your	PRON
cana-5617	106	11	brand	brand	NOUN
cana-5617	106	12	.	.	PUNCT
cana-5617	107	1	leveraging	leverage	VERB
cana-5617	107	2	user	user	NOUN
cana-5617	107	3	-	-	PUNCT
cana-5617	107	4	generated	generate	VERB
cana-5617	107	5	content	content	NOUN
cana-5617	107	6	:	:	PUNCT
cana-5617	107	7	companies	company	NOUN
cana-5617	107	8	allow	allow	VERB
cana-5617	107	9	influencers	influencer	NOUN
cana-5617	107	10	to	to	PART
cana-5617	107	11	post	post	VERB
cana-5617	107	12	pictures	picture	NOUN
cana-5617	107	13	,	,	PUNCT
cana-5617	107	14	develop	develop	VERB
cana-5617	107	15	engaging	engaging	ADJ
cana-5617	107	16	videos	video	NOUN
cana-5617	107	17	,	,	PUNCT
cana-5617	107	18	music	music	NOUN
cana-5617	107	19	,	,	PUNCT
cana-5617	107	20	etc	etc	X
cana-5617	107	21	.	.	X
cana-5617	107	22	suggesting	suggest	VERB
cana-5617	107	23	authenticity	authenticity	NOUN
cana-5617	107	24	and	and	CCONJ
cana-5617	107	25	boosting	boost	VERB
cana-5617	107	26	virality	virality	NOUN
cana-5617	107	27	(	(	PUNCT
cana-5617	107	28	arun	arun	PROPN
cana-5617	107	29	&	&	CCONJ
cana-5617	107	30	arul	arul	PROPN
cana-5617	107	31	,	,	PUNCT
cana-5617	107	32	2020	2020	NUM
cana-5617	107	33	)	)	PUNCT
cana-5617	107	34	.	.	PUNCT
cana-5617	108	1	studies	study	NOUN
cana-5617	108	2	show	show	VERB
cana-5617	108	3	that	that	SCONJ
cana-5617	108	4	93	93	NUM
cana-5617	108	5	%	%	NOUN
cana-5617	108	6	of	of	ADP
cana-5617	108	7	consumers	consumer	NOUN
cana-5617	108	8	find	find	VERB
cana-5617	108	9	user	user	NOUN
cana-5617	108	10	-	-	PUNCT
cana-5617	108	11	generated	generate	VERB
cana-5617	108	12	content	content	NOUN
cana-5617	108	13	to	to	PART
cana-5617	108	14	be	be	AUX
cana-5617	108	15	an	an	DET
cana-5617	108	16	influence	influence	NOUN
cana-5617	108	17	when	when	SCONJ
cana-5617	108	18	interacting	interact	VERB
cana-5617	108	19	with	with	ADP
cana-5617	108	20	content	content	NOUN
cana-5617	108	21	.	.	PUNCT
cana-5617	109	1	create	create	VERB
cana-5617	109	2	sponsored	sponsored	ADJ
cana-5617	109	3	posts	post	NOUN
cana-5617	109	4	:	:	PUNCT
cana-5617	109	5	sponsored	sponsor	VERB
cana-5617	109	6	posts	post	NOUN
cana-5617	109	7	are	be	AUX
cana-5617	109	8	similar	similar	ADJ
cana-5617	109	9	to	to	ADP
cana-5617	109	10	user	user	NOUN
cana-5617	109	11	-	-	PUNCT
cana-5617	109	12	generated	generate	VERB
cana-5617	109	13	content	content	NOUN
cana-5617	109	14	in	in	SCONJ
cana-5617	109	15	that	that	SCONJ
cana-5617	109	16	you	you	PRON
cana-5617	109	17	focus	focus	VERB
cana-5617	109	18	on	on	ADP
cana-5617	109	19	getting	get	VERB
cana-5617	109	20	the	the	DET
cana-5617	109	21	influencers	influencer	NOUN
cana-5617	109	22	to	to	PART
cana-5617	109	23	post	post	VERB
cana-5617	109	24	the	the	DET
cana-5617	109	25	content	content	NOUN
cana-5617	109	26	on	on	ADP
cana-5617	109	27	their	their	PRON
cana-5617	109	28	accounts	account	NOUN
cana-5617	109	29	.	.	PUNCT
cana-5617	110	1	these	these	DET
cana-5617	110	2	posts	post	NOUN
cana-5617	110	3	drive	drive	VERB
cana-5617	110	4	up	up	ADP
cana-5617	110	5	interactions	interaction	NOUN
cana-5617	110	6	leading	lead	VERB
cana-5617	110	7	to	to	ADP
cana-5617	110	8	virality	virality	NOUN
cana-5617	110	9	(	(	PUNCT
cana-5617	110	10	hinz	hinz	PROPN
cana-5617	110	11	et	et	PROPN
cana-5617	110	12	al	al	PROPN
cana-5617	110	13	.	.	PROPN
cana-5617	110	14	,	,	PUNCT
cana-5617	110	15	2015	2015	NUM
cana-5617	110	16	;	;	PUNCT
cana-5617	110	17	zhang	zhang	PROPN
cana-5617	110	18	&	&	CCONJ
cana-5617	110	19	huang	huang	PROPN
cana-5617	110	20	,	,	PUNCT
cana-5617	110	21	2021	2021	NUM
cana-5617	110	22	)	)	PUNCT
cana-5617	110	23	.	.	PUNCT
cana-5617	111	1	these	these	DET
cana-5617	111	2	influencers	influencer	NOUN
cana-5617	111	3	hold	hold	VERB
cana-5617	111	4	significant	significant	ADJ
cana-5617	111	5	power	power	NOUN
cana-5617	111	6	to	to	PART
cana-5617	111	7	drive	drive	VERB
cana-5617	111	8	e	e	NOUN
cana-5617	111	9	-	-	NOUN
cana-5617	111	10	wom	wom	NOUN
cana-5617	111	11	through	through	ADP
cana-5617	111	12	online	online	ADJ
cana-5617	111	13	platforms	platform	NOUN
cana-5617	111	14	.	.	PUNCT
cana-5617	112	1	communications	communication	NOUN
cana-5617	112	2	on	on	ADP
cana-5617	112	3	applied	apply	VERB
cana-5617	112	4	nonlinear	nonlinear	ADJ
cana-5617	112	5	analysis	analysis	NOUN
cana-5617	112	6	issn	issn	NOUN
cana-5617	112	7	:	:	PUNCT
cana-5617	112	8	1074	1074	NUM
cana-5617	112	9	-	-	PUNCT
cana-5617	112	10	133x	133x	NUM
cana-5617	112	11	vol	vol	NOUN
cana-5617	112	12	32	32	NUM
cana-5617	112	13	no	no	NOUN
cana-5617	112	14	.	.	PUNCT
cana-5617	113	1	icmasd	icmasd	NOUN
cana-5617	113	2	(	(	PUNCT
cana-5617	113	3	2025	2025	NUM
cana-5617	113	4	)	)	PUNCT
cana-5617	113	5	2222	2222	NUM
cana-5617	113	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	113	7	therefore	therefore	ADV
cana-5617	113	8	,	,	PUNCT
cana-5617	113	9	influencers	influencer	NOUN
cana-5617	113	10	are	be	AUX
cana-5617	113	11	the	the	DET
cana-5617	113	12	apt	apt	ADJ
cana-5617	113	13	source	source	NOUN
cana-5617	113	14	to	to	PART
cana-5617	113	15	generate	generate	VERB
cana-5617	113	16	,	,	PUNCT
cana-5617	113	17	post	post	ADJ
cana-5617	113	18	,	,	PUNCT
cana-5617	113	19	and	and	CCONJ
cana-5617	113	20	forward	forward	ADV
cana-5617	113	21	content	content	NOUN
cana-5617	113	22	to	to	PART
cana-5617	113	23	make	make	VERB
cana-5617	113	24	it	it	PRON
cana-5617	113	25	a	a	DET
cana-5617	113	26	viral	viral	ADJ
cana-5617	113	27	campaign	campaign	NOUN
cana-5617	113	28	.	.	PUNCT
cana-5617	114	1	it	it	PRON
cana-5617	114	2	is	be	AUX
cana-5617	114	3	the	the	DET
cana-5617	114	4	upcoming	upcoming	ADJ
cana-5617	114	5	trend	trend	NOUN
cana-5617	114	6	in	in	ADP
cana-5617	114	7	social	social	ADJ
cana-5617	114	8	media	medium	NOUN
cana-5617	114	9	-	-	PUNCT
cana-5617	114	10	based	base	VERB
cana-5617	114	11	viral	viral	ADJ
cana-5617	114	12	marketing	marketing	NOUN
cana-5617	114	13	that	that	PRON
cana-5617	114	14	requires	require	VERB
cana-5617	114	15	deep	deep	ADJ
cana-5617	114	16	research	research	NOUN
cana-5617	114	17	from	from	ADP
cana-5617	114	18	a	a	DET
cana-5617	114	19	theoretical	theoretical	ADJ
cana-5617	114	20	perspective	perspective	NOUN
cana-5617	114	21	.	.	PUNCT
cana-5617	115	1	7	7	X
cana-5617	115	2	.	.	X
cana-5617	115	3	conclusion	conclusion	NOUN
cana-5617	115	4	and	and	CCONJ
cana-5617	115	5	future	future	ADJ
cana-5617	115	6	directions	direction	NOUN
cana-5617	115	7	to	to	PART
cana-5617	115	8	conclude	conclude	VERB
cana-5617	115	9	,	,	PUNCT
cana-5617	115	10	social	social	ADJ
cana-5617	115	11	media	media	NOUN
cana-5617	115	12	-	-	PUNCT
cana-5617	115	13	based	base	VERB
cana-5617	115	14	viral	viral	ADJ
cana-5617	115	15	marketing	marketing	NOUN
cana-5617	115	16	is	be	AUX
cana-5617	115	17	the	the	DET
cana-5617	115	18	upcoming	upcoming	ADJ
cana-5617	115	19	development	development	NOUN
cana-5617	115	20	in	in	ADP
cana-5617	115	21	the	the	DET
cana-5617	115	22	literature	literature	NOUN
cana-5617	115	23	of	of	ADP
cana-5617	115	24	viral	viral	ADJ
cana-5617	115	25	marketing	marketing	NOUN
cana-5617	115	26	.	.	PUNCT
cana-5617	116	1	it	it	PRON
cana-5617	116	2	is	be	AUX
cana-5617	116	3	practically	practically	ADV
cana-5617	116	4	visible	visible	ADJ
cana-5617	116	5	,	,	PUNCT
cana-5617	116	6	however	however	ADV
cana-5617	116	7	,	,	PUNCT
cana-5617	116	8	theoretical	theoretical	ADJ
cana-5617	116	9	literature	literature	NOUN
cana-5617	116	10	is	be	AUX
cana-5617	116	11	yet	yet	ADV
cana-5617	116	12	to	to	PART
cana-5617	116	13	develop	develop	VERB
cana-5617	116	14	.	.	PUNCT
cana-5617	117	1	since	since	SCONJ
cana-5617	117	2	social	social	ADJ
cana-5617	117	3	media	medium	NOUN
cana-5617	117	4	have	have	VERB
cana-5617	117	5	different	different	ADJ
cana-5617	117	6	modes	mode	NOUN
cana-5617	117	7	of	of	ADP
cana-5617	117	8	interactions	interaction	NOUN
cana-5617	117	9	,	,	PUNCT
cana-5617	117	10	new	new	ADJ
cana-5617	117	11	sources	source	NOUN
cana-5617	117	12	share	share	VERB
cana-5617	117	13	the	the	DET
cana-5617	117	14	content	content	NOUN
cana-5617	117	15	to	to	PART
cana-5617	117	16	make	make	VERB
cana-5617	117	17	it	it	PRON
cana-5617	117	18	viral	viral	ADJ
cana-5617	117	19	and	and	CCONJ
cana-5617	117	20	also	also	ADV
cana-5617	117	21	have	have	VERB
cana-5617	117	22	the	the	DET
cana-5617	117	23	option	option	NOUN
cana-5617	117	24	to	to	PART
cana-5617	117	25	promote	promote	VERB
cana-5617	117	26	user	user	NOUN
cana-5617	117	27	-	-	PUNCT
cana-5617	117	28	generated	generate	VERB
cana-5617	117	29	content	content	NOUN
cana-5617	117	30	,	,	PUNCT
cana-5617	117	31	therefore	therefore	ADV
cana-5617	117	32	social	social	ADJ
cana-5617	117	33	media	media	NOUN
cana-5617	117	34	-	-	PUNCT
cana-5617	117	35	based	base	VERB
cana-5617	117	36	viral	viral	ADJ
cana-5617	117	37	marketing	marketing	NOUN
cana-5617	117	38	requires	require	VERB
cana-5617	117	39	separate	separate	ADJ
cana-5617	117	40	research	research	NOUN
cana-5617	117	41	and	and	CCONJ
cana-5617	117	42	attention	attention	NOUN
cana-5617	117	43	.	.	PUNCT
cana-5617	118	1	companies	company	NOUN
cana-5617	118	2	are	be	AUX
cana-5617	118	3	continuously	continuously	ADV
cana-5617	118	4	upgrading	upgrade	VERB
cana-5617	118	5	the	the	DET
cana-5617	118	6	modes	mode	NOUN
cana-5617	118	7	of	of	ADP
cana-5617	118	8	interactions	interaction	NOUN
cana-5617	118	9	,	,	PUNCT
cana-5617	118	10	making	make	VERB
cana-5617	118	11	interactions	interaction	NOUN
cana-5617	118	12	easy	easy	ADJ
cana-5617	118	13	and	and	CCONJ
cana-5617	118	14	interesting	interesting	ADJ
cana-5617	118	15	.	.	PUNCT
cana-5617	119	1	also	also	ADV
cana-5617	119	2	,	,	PUNCT
cana-5617	119	3	the	the	DET
cana-5617	119	4	use	use	NOUN
cana-5617	119	5	of	of	ADP
cana-5617	119	6	influencer	influencer	NOUN
cana-5617	119	7	marketing	marketing	NOUN
cana-5617	119	8	to	to	PART
cana-5617	119	9	develop	develop	VERB
cana-5617	119	10	and	and	CCONJ
cana-5617	119	11	post	post	VERB
cana-5617	119	12	content	content	NOUN
cana-5617	119	13	on	on	ADP
cana-5617	119	14	social	social	ADJ
cana-5617	119	15	media	medium	NOUN
cana-5617	119	16	generates	generate	VERB
cana-5617	119	17	high	high	ADJ
cana-5617	119	18	virality	virality	NOUN
cana-5617	119	19	.	.	PUNCT
cana-5617	120	1	therefore	therefore	ADV
cana-5617	120	2	,	,	PUNCT
cana-5617	120	3	the	the	DET
cana-5617	120	4	feasibility	feasibility	NOUN
cana-5617	120	5	,	,	PUNCT
cana-5617	120	6	benefits	benefit	NOUN
cana-5617	120	7	,	,	PUNCT
cana-5617	120	8	and	and	CCONJ
cana-5617	120	9	impact	impact	NOUN
cana-5617	120	10	need	need	VERB
cana-5617	120	11	to	to	PART
cana-5617	120	12	be	be	AUX
cana-5617	120	13	studied	study	VERB
cana-5617	120	14	in	in	ADP
cana-5617	120	15	the	the	DET
cana-5617	120	16	context	context	NOUN
cana-5617	120	17	of	of	ADP
cana-5617	120	18	social	social	ADJ
cana-5617	120	19	media	medium	NOUN
cana-5617	120	20	-	-	PUNCT
cana-5617	120	21	based	base	VERB
cana-5617	120	22	viral	viral	ADJ
cana-5617	120	23	marketing	marketing	NOUN
cana-5617	120	24	.	.	PUNCT
cana-5617	121	1	references	reference	NOUN
cana-5617	121	2	1	1	NUM
cana-5617	121	3	.	.	PUNCT
cana-5617	121	4	abedniya	abedniya	PROPN
cana-5617	121	5	,	,	PUNCT
cana-5617	121	6	a.	a.	PROPN
cana-5617	121	7	,	,	PUNCT
cana-5617	121	8	&	&	CCONJ
cana-5617	121	9	sabbaghi	sabbaghi	PROPN
cana-5617	121	10	,	,	PUNCT
cana-5617	121	11	s.	s.	PROPN
cana-5617	121	12	(	(	PUNCT
cana-5617	121	13	2010	2010	NUM
cana-5617	121	14	)	)	PUNCT
cana-5617	121	15	.	.	PUNCT
cana-5617	122	1	the	the	DET
cana-5617	122	2	impact	impact	NOUN
cana-5617	122	3	of	of	ADP
cana-5617	122	4	social	social	ADJ
cana-5617	122	5	networking	networking	NOUN
cana-5617	122	6	websites	website	NOUN
cana-5617	122	7	to	to	PART
cana-5617	122	8	facilitate	facilitate	VERB
cana-5617	122	9	the	the	DET
cana-5617	122	10	effectiveness	effectiveness	NOUN
cana-5617	122	11	of	of	ADP
cana-5617	122	12	viral	viral	ADJ
cana-5617	122	13	marketing	marketing	NOUN
cana-5617	122	14	.	.	PUNCT
cana-5617	123	1	international	international	ADJ
cana-5617	123	2	journal	journal	NOUN
cana-5617	123	3	of	of	ADP
cana-5617	123	4	advanced	advanced	ADJ
cana-5617	123	5	computer	computer	NOUN
cana-5617	123	6	science	science	NOUN
cana-5617	123	7	and	and	CCONJ
cana-5617	123	8	applications	application	NOUN
cana-5617	123	9	,	,	PUNCT
cana-5617	123	10	1(6	1(6	NUM
cana-5617	123	11	)	)	PUNCT
cana-5617	123	12	.	.	PUNCT
cana-5617	124	1	https://doi.org/10.14569/ijacsa.2010.010621	https://doi.org/10.14569/ijacsa.2010.010621	PROPN
cana-5617	124	2	2	2	NUM
cana-5617	124	3	.	.	X
cana-5617	124	4	achen	achen	PROPN
cana-5617	124	5	,	,	PUNCT
cana-5617	124	6	r.	r.	PROPN
cana-5617	124	7	m.	m.	PROPN
cana-5617	124	8	(	(	PUNCT
cana-5617	124	9	2019	2019	NUM
cana-5617	124	10	,	,	PUNCT
cana-5617	124	11	june	june	PROPN
cana-5617	124	12	6	6	NUM
cana-5617	124	13	)	)	PUNCT
cana-5617	124	14	.	.	PUNCT
cana-5617	125	1	re	re	VERB
cana-5617	125	2	-	-	VERB
cana-5617	125	3	examining	examine	VERB
cana-5617	125	4	a	a	DET
cana-5617	125	5	model	model	NOUN
cana-5617	125	6	for	for	ADP
cana-5617	125	7	measuring	measure	VERB
cana-5617	125	8	facebook	facebook	NOUN
cana-5617	125	9	interaction	interaction	NOUN
cana-5617	125	10	and	and	CCONJ
cana-5617	125	11	relationship	relationship	NOUN
cana-5617	125	12	quality	quality	NOUN
cana-5617	125	13	.	.	PUNCT
cana-5617	126	1	sport	sport	NOUN
cana-5617	126	2	,	,	PUNCT
cana-5617	126	3	business	business	NOUN
cana-5617	126	4	and	and	CCONJ
cana-5617	126	5	management	management	NOUN
cana-5617	126	6	:	:	PUNCT
cana-5617	126	7	an	an	DET
cana-5617	126	8	international	international	ADJ
cana-5617	126	9	journal	journal	NOUN
cana-5617	126	10	.	.	PUNCT
cana-5617	127	1	retrieved	retrieve	VERB
cana-5617	127	2	january	january	PROPN
cana-5617	127	3	6	6	NUM
cana-5617	127	4	,	,	PUNCT
cana-5617	127	5	2023	2023	NUM
cana-5617	127	6	,	,	PUNCT
cana-5617	127	7	from	from	ADP
cana-5617	127	8	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-20180082/full/html	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-20180082/full/html	PRON
cana-5617	127	9	.	.	PUNCT
cana-5617	128	1	3	3	X
cana-5617	128	2	.	.	X
cana-5617	128	3	akpinar	akpinar	PROPN
cana-5617	128	4	,	,	PUNCT
cana-5617	128	5	e.	e.	PROPN
cana-5617	128	6	,	,	PUNCT
cana-5617	128	7	&	&	CCONJ
cana-5617	128	8	berger	berger	PROPN
cana-5617	128	9	,	,	PUNCT
cana-5617	128	10	j.	j.	PROPN
cana-5617	128	11	(	(	PUNCT
cana-5617	128	12	2017	2017	NUM
cana-5617	128	13	)	)	PUNCT
cana-5617	128	14	.	.	PUNCT
cana-5617	129	1	valuable	valuable	ADJ
cana-5617	129	2	virality	virality	NOUN
cana-5617	129	3	.	.	PUNCT
cana-5617	130	1	journal	journal	NOUN
cana-5617	130	2	of	of	ADP
cana-5617	130	3	marketing	marketing	NOUN
cana-5617	130	4	research	research	NOUN
cana-5617	130	5	,	,	PUNCT
cana-5617	130	6	54(2	54(2	NUM
cana-5617	130	7	)	)	PUNCT
cana-5617	130	8	,	,	PUNCT
cana-5617	130	9	318–330	318–330	NUM
cana-5617	130	10	.	.	PUNCT
cana-5617	131	1	https://doi.org/10.1509/jmr.13.0350	https://doi.org/10.1509/jmr.13.0350	PROPN
cana-5617	131	2	4	4	NUM
cana-5617	131	3	.	.	X
cana-5617	131	4	arul	arul	PROPN
cana-5617	131	5	,	,	PUNCT
cana-5617	131	6	s.	s.	PROPN
cana-5617	131	7	,	,	PUNCT
cana-5617	131	8	&	&	CCONJ
cana-5617	131	9	arun	arun	PROPN
cana-5617	131	10	,	,	PUNCT
cana-5617	131	11	m.	m.	NOUN
cana-5617	131	12	(	(	PUNCT
cana-5617	131	13	2020	2020	NUM
cana-5617	131	14	)	)	PUNCT
cana-5617	131	15	.	.	PUNCT
cana-5617	132	1	trust	trust	NOUN
cana-5617	132	2	on	on	ADP
cana-5617	132	3	viral	viral	ADJ
cana-5617	132	4	advertising	advertising	NOUN
cana-5617	132	5	messages	message	NOUN
cana-5617	132	6	and	and	CCONJ
cana-5617	132	7	their	their	PRON
cana-5617	132	8	impact	impact	NOUN
cana-5617	132	9	on	on	ADP
cana-5617	132	10	consumer	consumer	NOUN
cana-5617	132	11	attitudes	attitude	NOUN
cana-5617	132	12	.	.	PUNCT
cana-5617	133	1	annamalai	annamalai	PROPN
cana-5617	133	2	international	international	PROPN
cana-5617	133	3	journal	journal	PROPN
cana-5617	133	4	of	of	ADP
cana-5617	133	5	business	business	NOUN
cana-5617	133	6	studies	study	NOUN
cana-5617	133	7	and	and	CCONJ
cana-5617	133	8	research	research	NOUN
cana-5617	133	9	,	,	PUNCT
cana-5617	133	10	12(1	12(1	NUM
cana-5617	133	11	)	)	PUNCT
cana-5617	133	12	.	.	PUNCT
cana-5617	134	1	https://doi.org/10.51705/aijbsr.2020.v12i01.006	https://doi.org/10.51705/aijbsr.2020.v12i01.006	NOUN
cana-5617	134	2	5	5	NUM
cana-5617	134	3	.	.	PUNCT
cana-5617	134	4	berger	berger	PROPN
cana-5617	134	5	,	,	PUNCT
cana-5617	134	6	j.	j.	PROPN
cana-5617	134	7	,	,	PUNCT
cana-5617	134	8	&	&	CCONJ
cana-5617	134	9	milkman	milkman	PROPN
cana-5617	134	10	,	,	PUNCT
cana-5617	134	11	k.	k.	PROPN
cana-5617	134	12	(	(	PUNCT
cana-5617	134	13	2013	2013	NUM
cana-5617	134	14	)	)	PUNCT
cana-5617	134	15	.	.	PUNCT
cana-5617	135	1	emotion	emotion	NOUN
cana-5617	135	2	and	and	CCONJ
cana-5617	135	3	virality	virality	NOUN
cana-5617	135	4	:	:	PUNCT
cana-5617	135	5	what	what	PRON
cana-5617	135	6	makes	make	VERB
cana-5617	135	7	online	online	ADJ
cana-5617	135	8	content	content	NOUN
cana-5617	135	9	go	go	VERB
cana-5617	135	10	viral	viral	ADJ
cana-5617	135	11	?	?	PUNCT
cana-5617	136	1	gfk	gfk	PROPN
cana-5617	136	2	marketing	marketing	NOUN
cana-5617	136	3	intelligence	intelligence	NOUN
cana-5617	136	4	review	review	NOUN
cana-5617	136	5	,	,	PUNCT
cana-5617	136	6	5(1	5(1	NUM
cana-5617	136	7	)	)	PUNCT
cana-5617	136	8	,	,	PUNCT
cana-5617	136	9	18	18	NUM
cana-5617	136	10	-	-	SYM
cana-5617	136	11	23	23	NUM
cana-5617	136	12	.	.	PUNCT
cana-5617	137	1	https://doi.org/10.2478/gfkmir-20140022	https://doi.org/10.2478/gfkmir-20140022	PROPN
cana-5617	137	2	6	6	NUM
cana-5617	137	3	.	.	PUNCT
cana-5617	137	4	borges	borge	NOUN
cana-5617	137	5	-	-	PUNCT
cana-5617	137	6	tiago	tiago	PROPN
cana-5617	137	7	,	,	PUNCT
cana-5617	137	8	m.	m.	NOUN
cana-5617	137	9	t.	t.	PROPN
cana-5617	137	10	,	,	PUNCT
cana-5617	137	11	tiago	tiago	PROPN
cana-5617	137	12	,	,	PUNCT
cana-5617	137	13	f.	f.	PROPN
cana-5617	137	14	,	,	PUNCT
cana-5617	137	15	&	&	CCONJ
cana-5617	137	16	cosme	cosme	PROPN
cana-5617	137	17	,	,	PUNCT
cana-5617	137	18	c.	c.	NOUN
cana-5617	137	19	(	(	PUNCT
cana-5617	137	20	2019	2019	NUM
cana-5617	137	21	)	)	PUNCT
cana-5617	137	22	.	.	PUNCT
cana-5617	138	1	exploring	explore	VERB
cana-5617	138	2	users	user	NOUN
cana-5617	138	3	'	'	PART
cana-5617	138	4	motivations	motivation	NOUN
cana-5617	138	5	to	to	PART
cana-5617	138	6	participate	participate	VERB
cana-5617	138	7	in	in	ADP
cana-5617	138	8	viral	viral	ADJ
cana-5617	138	9	communication	communication	NOUN
cana-5617	138	10	on	on	ADP
cana-5617	138	11	social	social	ADJ
cana-5617	138	12	media	medium	NOUN
cana-5617	138	13	.	.	PUNCT
cana-5617	139	1	journal	journal	PROPN
cana-5617	139	2	of	of	ADP
cana-5617	139	3	business	business	NOUN
cana-5617	139	4	research	research	NOUN
cana-5617	139	5	,	,	PUNCT
cana-5617	139	6	101	101	NUM
cana-5617	139	7	,	,	PUNCT
cana-5617	139	8	574	574	NUM
cana-5617	139	9	–	–	PUNCT
cana-5617	139	10	582	582	NUM
cana-5617	139	11	.	.	NOUN
cana-5617	140	1	https://doi.org/10.1016/j.jbusres.2018.11.011	https://doi.org/10.1016/j.jbusres.2018.11.011	NUM
cana-5617	140	2	7	7	NUM
cana-5617	140	3	.	.	PUNCT
cana-5617	140	4	camarero	camarero	PROPN
cana-5617	140	5	,	,	PUNCT
cana-5617	140	6	c.	c.	PROPN
cana-5617	140	7	,	,	PUNCT
cana-5617	140	8	&	&	CCONJ
cana-5617	140	9	san	san	PROPN
cana-5617	140	10	josé	josé	PROPN
cana-5617	140	11	,	,	PUNCT
cana-5617	140	12	r.	r.	PROPN
cana-5617	140	13	(	(	PUNCT
cana-5617	140	14	2011	2011	NUM
cana-5617	140	15	)	)	PUNCT
cana-5617	140	16	.	.	PUNCT
cana-5617	141	1	social	social	ADJ
cana-5617	141	2	and	and	CCONJ
cana-5617	141	3	attitudinal	attitudinal	ADJ
cana-5617	141	4	determinants	determinant	NOUN
cana-5617	141	5	of	of	ADP
cana-5617	141	6	viral	viral	ADJ
cana-5617	141	7	marketing	marketing	NOUN
cana-5617	141	8	dynamics	dynamic	NOUN
cana-5617	141	9	.	.	PUNCT
cana-5617	142	1	computers	computer	NOUN
cana-5617	142	2	in	in	ADP
cana-5617	142	3	human	human	ADJ
cana-5617	142	4	behavior	behavior	NOUN
cana-5617	142	5	,	,	PUNCT
cana-5617	142	6	27(6	27(6	NUM
cana-5617	142	7	)	)	PUNCT
cana-5617	142	8	,	,	PUNCT
cana-5617	142	9	2292–2300	2292–2300	NUM
cana-5617	142	10	.	.	PUNCT
cana-5617	143	1	https://doi.org/10.1016/j.chb.2011.07.008	https://doi.org/10.1016/j.chb.2011.07.008	NOUN
cana-5617	143	2	8	8	PROPN
cana-5617	143	3	.	.	PUNCT
cana-5617	143	4	cohen	cohen	PROPN
cana-5617	143	5	,	,	PUNCT
cana-5617	143	6	e.	e.	PROPN
cana-5617	143	7	l.	l.	PROPN
cana-5617	143	8	(	(	PUNCT
cana-5617	143	9	2014	2014	NUM
cana-5617	143	10	)	)	PUNCT
cana-5617	143	11	.	.	PUNCT
cana-5617	144	1	what	what	PRON
cana-5617	144	2	makes	make	VERB
cana-5617	144	3	good	good	ADJ
cana-5617	144	4	games	game	NOUN
cana-5617	144	5	go	go	VERB
cana-5617	144	6	viral	viral	ADJ
cana-5617	144	7	?	?	PUNCT
cana-5617	145	1	the	the	DET
cana-5617	145	2	role	role	NOUN
cana-5617	145	3	of	of	ADP
cana-5617	145	4	technology	technology	NOUN
cana-5617	145	5	use	use	NOUN
cana-5617	145	6	,	,	PUNCT
cana-5617	145	7	efficacy	efficacy	NOUN
cana-5617	145	8	,	,	PUNCT
cana-5617	145	9	emotion	emotion	NOUN
cana-5617	145	10	and	and	CCONJ
cana-5617	145	11	enjoyment	enjoyment	NOUN
cana-5617	145	12	in	in	ADP
cana-5617	145	13	players	player	NOUN
cana-5617	145	14	’	'	PUNCT
cana-5617	145	15	decision	decision	NOUN
cana-5617	145	16	to	to	PART
cana-5617	145	17	share	share	VERB
cana-5617	145	18	a	a	DET
cana-5617	145	19	prosocial	prosocial	ADJ
cana-5617	145	20	digital	digital	ADJ
cana-5617	145	21	game	game	NOUN
cana-5617	145	22	.	.	PUNCT
cana-5617	146	1	computers	computer	NOUN
cana-5617	146	2	in	in	ADP
cana-5617	146	3	human	human	ADJ
cana-5617	146	4	behavior	behavior	NOUN
cana-5617	146	5	,	,	PUNCT
cana-5617	146	6	33	33	NUM
cana-5617	146	7	,	,	PUNCT
cana-5617	146	8	321–329	321–329	NUM
cana-5617	146	9	.	.	PUNCT
cana-5617	147	1	https://doi.org/10.1016/j.chb.2013.07.013	https://doi.org/10.1016/j.chb.2013.07.013	NOUN
cana-5617	147	2	https://doi.org/10.14569/ijacsa.2010.010621	https://doi.org/10.14569/ijacsa.2010.010621	PROPN
cana-5617	147	3	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-2018-0082/full/html	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-2018-0082/full/html	CCONJ
cana-5617	147	4	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-2018-0082/full/html	https://www.emerald.com/insight/content/doi/10.1108/sbm-10-2018-0082/full/html	PUNCT
cana-5617	147	5	https://doi.org/10.1509/jmr.13.0350	https://doi.org/10.1509/jmr.13.0350	PROPN
cana-5617	148	1	https://doi.org/10.51705/aijbsr.2020.v12i01.006	https://doi.org/10.51705/aijbsr.2020.v12i01.006	NOUN
cana-5617	148	2	https://doi.org/10.2478/gfkmir-2014-0022	https://doi.org/10.2478/gfkmir-2014-0022	NOUN
cana-5617	148	3	https://doi.org/10.2478/gfkmir-2014-0022	https://doi.org/10.2478/gfkmir-2014-0022	NOUN
cana-5617	148	4	https://doi.org/10.1016/j.jbusres.2018.11.011	https://doi.org/10.1016/j.jbusres.2018.11.011	NUM
cana-5617	148	5	https://doi.org/10.1016/j.chb.2011.07.008	https://doi.org/10.1016/j.chb.2011.07.008	NOUN
cana-5617	148	6	https://doi.org/10.1016/j.chb.2013.07.013	https://doi.org/10.1016/j.chb.2013.07.013	NOUN
cana-5617	148	7	communications	communication	NOUN
cana-5617	148	8	on	on	ADP
cana-5617	148	9	applied	apply	VERB
cana-5617	148	10	nonlinear	nonlinear	ADJ
cana-5617	148	11	analysis	analysis	NOUN
cana-5617	148	12	issn	issn	NOUN
cana-5617	148	13	:	:	PUNCT
cana-5617	148	14	1074	1074	NUM
cana-5617	148	15	-	-	PUNCT
cana-5617	148	16	133x	133x	NUM
cana-5617	148	17	vol	vol	NOUN
cana-5617	148	18	32	32	NUM
cana-5617	148	19	no	no	NOUN
cana-5617	148	20	.	.	PUNCT
cana-5617	149	1	icmasd	icmasd	NOUN
cana-5617	149	2	(	(	PUNCT
cana-5617	149	3	2025	2025	NUM
cana-5617	149	4	)	)	PUNCT
cana-5617	149	5	2223	2223	NUM
cana-5617	149	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	149	7	9	9	NUM
cana-5617	149	8	.	.	X
cana-5617	149	9	de	de	X
cana-5617	149	10	bruyn	bruyn	NOUN
cana-5617	149	11	,	,	PUNCT
cana-5617	149	12	a.	a.	PROPN
cana-5617	149	13	,	,	PUNCT
cana-5617	149	14	&	&	CCONJ
cana-5617	149	15	lilien	lilien	PROPN
cana-5617	149	16	,	,	PUNCT
cana-5617	149	17	g.	g.	PROPN
cana-5617	149	18	l.	l.	PROPN
cana-5617	149	19	(	(	PUNCT
cana-5617	149	20	2008	2008	NUM
cana-5617	149	21	)	)	PUNCT
cana-5617	149	22	.	.	PUNCT
cana-5617	150	1	a	a	DET
cana-5617	150	2	multi	multi	ADJ
cana-5617	150	3	-	-	ADJ
cana-5617	150	4	stage	stage	ADJ
cana-5617	150	5	model	model	NOUN
cana-5617	150	6	of	of	ADP
cana-5617	150	7	word	word	NOUN
cana-5617	150	8	-	-	PUNCT
cana-5617	150	9	of	of	ADP
cana-5617	150	10	-	-	PUNCT
cana-5617	150	11	mouth	mouth	NOUN
cana-5617	150	12	influence	influence	NOUN
cana-5617	150	13	through	through	ADP
cana-5617	150	14	viral	viral	ADJ
cana-5617	150	15	marketing	marketing	NOUN
cana-5617	150	16	.	.	PUNCT
cana-5617	151	1	international	international	ADJ
cana-5617	151	2	journal	journal	PROPN
cana-5617	151	3	of	of	ADP
cana-5617	151	4	research	research	NOUN
cana-5617	151	5	in	in	ADP
cana-5617	151	6	marketing	marketing	NOUN
cana-5617	151	7	,	,	PUNCT
cana-5617	151	8	25(3	25(3	NUM
cana-5617	151	9	)	)	PUNCT
cana-5617	151	10	,	,	PUNCT
cana-5617	151	11	151–163	151–163	NUM
cana-5617	151	12	.	.	NOUN
cana-5617	151	13	https://doi.org/10.1016/j.ijresmar.2008.03.004	https://doi.org/10.1016/j.ijresmar.2008.03.004	PROPN
cana-5617	151	14	10	10	NUM
cana-5617	151	15	.	.	PUNCT
cana-5617	152	1	golan	golan	PROPN
cana-5617	152	2	,	,	PUNCT
cana-5617	152	3	g.	g.	PROPN
cana-5617	152	4	,	,	PUNCT
cana-5617	152	5	&	&	CCONJ
cana-5617	152	6	zaidner	zaidner	PROPN
cana-5617	152	7	,	,	PUNCT
cana-5617	152	8	l.	l.	PROPN
cana-5617	152	9	(	(	PUNCT
cana-5617	152	10	2008	2008	NUM
cana-5617	152	11	)	)	PUNCT
cana-5617	152	12	.	.	PUNCT
cana-5617	153	1	creative	creative	ADJ
cana-5617	153	2	strategies	strategy	NOUN
cana-5617	153	3	in	in	ADP
cana-5617	153	4	viral	viral	ADJ
cana-5617	153	5	advertising	advertising	NOUN
cana-5617	153	6	:	:	PUNCT
cana-5617	153	7	an	an	DET
cana-5617	153	8	application	application	NOUN
cana-5617	153	9	of	of	ADP
cana-5617	153	10	taylor	taylor	PROPN
cana-5617	153	11	’s	’s	PART
cana-5617	153	12	six	six	NUM
cana-5617	153	13	-	-	PUNCT
cana-5617	153	14	segment	segment	NOUN
cana-5617	153	15	message	message	NOUN
cana-5617	153	16	strategy	strategy	NOUN
cana-5617	153	17	wheel	wheel	NOUN
cana-5617	153	18	.	.	PUNCT
cana-5617	154	1	journal	journal	PROPN
cana-5617	154	2	of	of	ADP
cana-5617	154	3	computer	computer	NOUN
cana-5617	154	4	-	-	PUNCT
cana-5617	154	5	mediated	mediate	VERB
cana-5617	154	6	communication	communication	NOUN
cana-5617	154	7	,	,	PUNCT
cana-5617	154	8	13(4	13(4	NUM
cana-5617	154	9	)	)	PUNCT
cana-5617	154	10	,	,	PUNCT
cana-5617	154	11	959	959	NUM
cana-5617	154	12	-	-	SYM
cana-5617	154	13	972	972	NUM
cana-5617	154	14	.	.	PUNCT
cana-5617	155	1	https://doi.org/10.1111/j.1083-6101.2008.00426.x	https://doi.org/10.1111/j.1083-6101.2008.00426.x	ADJ
cana-5617	155	2	11	11	X
cana-5617	155	3	.	.	PUNCT
cana-5617	156	1	gunawan	gunawan	PROPN
cana-5617	156	2	,	,	PUNCT
cana-5617	156	3	d.	d.	PROPN
cana-5617	156	4	d.	d.	PROPN
cana-5617	156	5	,	,	PUNCT
cana-5617	156	6	&	&	CCONJ
cana-5617	156	7	huarng	huarng	PROPN
cana-5617	156	8	,	,	PUNCT
cana-5617	156	9	k.-h	k.-h	PROPN
cana-5617	156	10	.	.	PUNCT
cana-5617	156	11	(	(	PUNCT
cana-5617	156	12	2015	2015	NUM
cana-5617	156	13	)	)	PUNCT
cana-5617	156	14	.	.	PUNCT
cana-5617	157	1	viral	viral	ADJ
cana-5617	157	2	effects	effect	NOUN
cana-5617	157	3	of	of	ADP
cana-5617	157	4	social	social	ADJ
cana-5617	157	5	network	network	NOUN
cana-5617	157	6	and	and	CCONJ
cana-5617	157	7	media	medium	NOUN
cana-5617	157	8	on	on	ADP
cana-5617	157	9	consumers	consumer	NOUN
cana-5617	157	10	’	'	PUNCT
cana-5617	157	11	purchase	purchase	NOUN
cana-5617	157	12	intention	intention	NOUN
cana-5617	157	13	.	.	PUNCT
cana-5617	158	1	journal	journal	NOUN
cana-5617	158	2	of	of	ADP
cana-5617	158	3	business	business	NOUN
cana-5617	158	4	research	research	NOUN
cana-5617	158	5	,	,	PUNCT
cana-5617	158	6	68(11	68(11	NUM
cana-5617	158	7	)	)	PUNCT
cana-5617	158	8	,	,	PUNCT
cana-5617	158	9	2237–2241	2237–2241	NUM
cana-5617	158	10	.	.	PUNCT
cana-5617	159	1	https://doi.org/10.1016/j.jbusres.2015.06.004	https://doi.org/10.1016/j.jbusres.2015.06.004	PROPN
cana-5617	159	2	12	12	NUM
cana-5617	159	3	.	.	PUNCT
cana-5617	160	1	hinz	hinz	PROPN
cana-5617	160	2	,	,	PUNCT
cana-5617	160	3	o.	o.	PROPN
cana-5617	160	4	,	,	PUNCT
cana-5617	160	5	skiera	skiera	NOUN
cana-5617	160	6	,	,	PUNCT
cana-5617	160	7	b.	b.	PROPN
cana-5617	160	8	,	,	PUNCT
cana-5617	160	9	barrot	barrot	PROPN
cana-5617	160	10	,	,	PUNCT
cana-5617	160	11	c.	c.	PROPN
cana-5617	160	12	,	,	PUNCT
cana-5617	160	13	&	&	CCONJ
cana-5617	160	14	becker	becker	PROPN
cana-5617	160	15	,	,	PUNCT
cana-5617	160	16	j.	j.	PROPN
cana-5617	160	17	u.	u.	PROPN
cana-5617	160	18	(	(	PUNCT
cana-5617	160	19	2011	2011	NUM
cana-5617	160	20	)	)	PUNCT
cana-5617	160	21	.	.	PUNCT
cana-5617	161	1	seeding	seed	VERB
cana-5617	161	2	strategies	strategy	NOUN
cana-5617	161	3	for	for	ADP
cana-5617	161	4	viral	viral	ADJ
cana-5617	161	5	marketing	marketing	NOUN
cana-5617	161	6	:	:	PUNCT
cana-5617	161	7	an	an	DET
cana-5617	161	8	empirical	empirical	ADJ
cana-5617	161	9	comparison	comparison	NOUN
cana-5617	161	10	.	.	PUNCT
cana-5617	162	1	journal	journal	NOUN
cana-5617	162	2	of	of	ADP
cana-5617	162	3	marketing	marketing	NOUN
cana-5617	162	4	,	,	PUNCT
cana-5617	162	5	75(6	75(6	NUM
cana-5617	162	6	)	)	PUNCT
cana-5617	162	7	,	,	PUNCT
cana-5617	162	8	55–71	55–71	NOUN
cana-5617	162	9	.	.	PUNCT
cana-5617	163	1	https://doi.org/10.1509/jm.10.0088	https://doi.org/10.1509/jm.10.0088	NUM
cana-5617	163	2	13	13	NUM
cana-5617	164	1	.	.	PUNCT
cana-5617	164	2	kabadayi	kabadayi	VERB
cana-5617	164	3	,	,	PUNCT
cana-5617	164	4	s.	s.	PROPN
cana-5617	164	5	,	,	PUNCT
cana-5617	164	6	&	&	CCONJ
cana-5617	164	7	price	price	NOUN
cana-5617	164	8	,	,	PUNCT
cana-5617	164	9	k.	k.	PROPN
cana-5617	164	10	(	(	PUNCT
cana-5617	164	11	2014	2014	NUM
cana-5617	164	12	)	)	PUNCT
cana-5617	164	13	.	.	PUNCT
cana-5617	165	1	consumer	consumer	NOUN
cana-5617	165	2	–	–	PUNCT
cana-5617	165	3	brand	brand	NOUN
cana-5617	165	4	engagement	engagement	NOUN
cana-5617	165	5	on	on	ADP
cana-5617	165	6	facebook	facebook	PROPN
cana-5617	165	7	:	:	PUNCT
cana-5617	165	8	liking	like	VERB
cana-5617	165	9	and	and	CCONJ
cana-5617	165	10	commenting	comment	VERB
cana-5617	165	11	behaviors	behavior	NOUN
cana-5617	165	12	.	.	PUNCT
cana-5617	166	1	journal	journal	NOUN
cana-5617	166	2	of	of	ADP
cana-5617	166	3	research	research	NOUN
cana-5617	166	4	in	in	ADP
cana-5617	166	5	interactive	interactive	ADJ
cana-5617	166	6	marketing	marketing	NOUN
cana-5617	166	7	,	,	PUNCT
cana-5617	166	8	8(3	8(3	NUM
cana-5617	166	9	)	)	PUNCT
cana-5617	166	10	,	,	PUNCT
cana-5617	166	11	203–223	203–223	NUM
cana-5617	166	12	.	.	PUNCT
cana-5617	167	1	https://doi.org/10.1108/jrim-12-2013-0081	https://doi.org/10.1108/jrim-12-2013-0081	PROPN
cana-5617	167	2	14	14	NUM
cana-5617	167	3	.	.	PUNCT
cana-5617	168	1	katz	katz	PROPN
cana-5617	168	2	,	,	PUNCT
cana-5617	168	3	e.	e.	PROPN
cana-5617	168	4	,	,	PUNCT
cana-5617	168	5	&	&	CCONJ
cana-5617	168	6	lazarsfeld	lazarsfeld	PROPN
cana-5617	168	7	,	,	PUNCT
cana-5617	168	8	p.	p.	NOUN
cana-5617	168	9	(	(	PUNCT
cana-5617	168	10	2006	2006	NUM
cana-5617	168	11	)	)	PUNCT
cana-5617	168	12	.	.	PUNCT
cana-5617	169	1	personal	personal	ADJ
cana-5617	169	2	influence	influence	NOUN
cana-5617	169	3	:	:	PUNCT
cana-5617	169	4	the	the	DET
cana-5617	169	5	part	part	NOUN
cana-5617	169	6	played	play	VERB
cana-5617	169	7	by	by	ADP
cana-5617	169	8	people	people	NOUN
cana-5617	169	9	in	in	ADP
cana-5617	169	10	the	the	DET
cana-5617	169	11	flow	flow	NOUN
cana-5617	169	12	of	of	ADP
cana-5617	169	13	mass	mass	ADJ
cana-5617	169	14	communication	communication	NOUN
cana-5617	169	15	.	.	PUNCT
cana-5617	170	1	new	new	PROPN
cana-5617	170	2	brunswick	brunswick	PROPN
cana-5617	170	3	,	,	PUNCT
cana-5617	170	4	nj	nj	PROPN
cana-5617	170	5	:	:	PUNCT
cana-5617	170	6	transaction	transaction	NOUN
cana-5617	170	7	publishers	publisher	NOUN
cana-5617	170	8	.	.	PUNCT
cana-5617	171	1	(	(	PUNCT
cana-5617	171	2	original	original	ADJ
cana-5617	171	3	work	work	NOUN
cana-5617	171	4	published	publish	VERB
cana-5617	171	5	1955	1955	NUM
cana-5617	171	6	)	)	PUNCT
cana-5617	171	7	15	15	NUM
cana-5617	171	8	.	.	PUNCT
cana-5617	172	1	maiz	maiz	PROPN
cana-5617	172	2	,	,	PUNCT
cana-5617	172	3	a.	a.	PROPN
cana-5617	172	4	,	,	PUNCT
cana-5617	172	5	arranz	arranz	PROPN
cana-5617	172	6	,	,	PUNCT
cana-5617	172	7	n.	n.	NOUN
cana-5617	172	8	,	,	PUNCT
cana-5617	172	9	&	&	CCONJ
cana-5617	172	10	fdez	fdez	PROPN
cana-5617	172	11	.	.	PUNCT
cana-5617	172	12	de	de	PROPN
cana-5617	172	13	arroyabe	arroyabe	PROPN
cana-5617	172	14	,	,	PUNCT
cana-5617	172	15	j.	j.	PROPN
cana-5617	172	16	c.	c.	PROPN
cana-5617	172	17	(	(	PUNCT
cana-5617	172	18	2016	2016	NUM
cana-5617	172	19	)	)	PUNCT
cana-5617	172	20	.	.	PUNCT
cana-5617	173	1	factors	factor	NOUN
cana-5617	173	2	affecting	affect	VERB
cana-5617	173	3	social	social	ADJ
cana-5617	173	4	interaction	interaction	NOUN
cana-5617	173	5	on	on	ADP
cana-5617	173	6	social	social	ADJ
cana-5617	173	7	network	network	NOUN
cana-5617	173	8	sites	site	NOUN
cana-5617	173	9	:	:	PUNCT
cana-5617	173	10	the	the	DET
cana-5617	173	11	facebook	facebook	PROPN
cana-5617	173	12	case	case	NOUN
cana-5617	173	13	.	.	PUNCT
cana-5617	174	1	journal	journal	NOUN
cana-5617	174	2	of	of	ADP
cana-5617	174	3	enterprise	enterprise	NOUN
cana-5617	174	4	information	information	NOUN
cana-5617	174	5	management	management	NOUN
cana-5617	174	6	,	,	PUNCT
cana-5617	174	7	29(5	29(5	NUM
cana-5617	174	8	)	)	PUNCT
cana-5617	174	9	,	,	PUNCT
cana-5617	174	10	630–649	630–649	NUM
cana-5617	174	11	.	.	PUNCT
cana-5617	175	1	https://doi.org/10.1108/jeim-10-2014-0105	https://doi.org/10.1108/jeim-10-2014-0105	NOUN
cana-5617	175	2	16	16	NUM
cana-5617	175	3	.	.	PUNCT
cana-5617	176	1	palka	palka	PROPN
cana-5617	176	2	,	,	PUNCT
cana-5617	176	3	w.	w.	PROPN
cana-5617	176	4	,	,	PUNCT
cana-5617	176	5	pousttchi	pousttchi	PROPN
cana-5617	176	6	,	,	PUNCT
cana-5617	176	7	k.	k.	PROPN
cana-5617	176	8	,	,	PUNCT
cana-5617	176	9	&	&	CCONJ
cana-5617	176	10	wiedemann	wiedemann	PROPN
cana-5617	176	11	,	,	PUNCT
cana-5617	176	12	d.	d.	PROPN
cana-5617	176	13	g.	g.	PROPN
cana-5617	176	14	(	(	PUNCT
cana-5617	176	15	2009	2009	NUM
cana-5617	176	16	)	)	PUNCT
cana-5617	176	17	.	.	PUNCT
cana-5617	177	1	mobile	mobile	ADJ
cana-5617	177	2	word	word	NOUN
cana-5617	177	3	-	-	PUNCT
cana-5617	177	4	of	of	ADP
cana-5617	177	5	-	-	PUNCT
cana-5617	177	6	mouth	mouth	NOUN
cana-5617	177	7	a	a	DET
cana-5617	177	8	grounded	ground	VERB
cana-5617	177	9	theory	theory	NOUN
cana-5617	177	10	of	of	ADP
cana-5617	177	11	mobile	mobile	ADJ
cana-5617	177	12	viral	viral	ADJ
cana-5617	177	13	marketing	marketing	NOUN
cana-5617	177	14	.	.	PUNCT
cana-5617	178	1	journal	journal	NOUN
cana-5617	178	2	of	of	ADP
cana-5617	178	3	information	information	NOUN
cana-5617	178	4	technology	technology	NOUN
cana-5617	178	5	,	,	PUNCT
cana-5617	178	6	24(2	24(2	NUM
cana-5617	178	7	)	)	PUNCT
cana-5617	178	8	,	,	PUNCT
cana-5617	178	9	172–185	172–185	NUM
cana-5617	178	10	.	.	PUNCT
cana-5617	179	1	https://doi.org/10.1057/jit.2008.37	https://doi.org/10.1057/jit.2008.37	PROPN
cana-5617	179	2	17	17	NUM
cana-5617	179	3	.	.	PUNCT
cana-5617	180	1	pescher	pescher	PROPN
cana-5617	180	2	,	,	PUNCT
cana-5617	180	3	c.	c.	PROPN
cana-5617	180	4	,	,	PUNCT
cana-5617	180	5	reichhart	reichhart	NOUN
cana-5617	180	6	,	,	PUNCT
cana-5617	180	7	p.	p.	NOUN
cana-5617	180	8	,	,	PUNCT
cana-5617	180	9	&	&	CCONJ
cana-5617	180	10	spann	spann	PROPN
cana-5617	180	11	,	,	PUNCT
cana-5617	180	12	m.	m.	NOUN
cana-5617	180	13	(	(	PUNCT
cana-5617	180	14	2014	2014	NUM
cana-5617	180	15	)	)	PUNCT
cana-5617	180	16	.	.	PUNCT
cana-5617	181	1	consumer	consumer	NOUN
cana-5617	181	2	decision	decision	NOUN
cana-5617	181	3	-	-	PUNCT
cana-5617	181	4	making	make	VERB
cana-5617	181	5	processes	process	NOUN
cana-5617	181	6	in	in	ADP
cana-5617	181	7	mobile	mobile	ADJ
cana-5617	181	8	viral	viral	ADJ
cana-5617	181	9	marketing	marketing	NOUN
cana-5617	181	10	campaigns	campaign	NOUN
cana-5617	181	11	.	.	PUNCT
cana-5617	182	1	journal	journal	NOUN
cana-5617	182	2	of	of	ADP
cana-5617	182	3	interactive	interactive	ADJ
cana-5617	182	4	marketing	marketing	NOUN
cana-5617	182	5	,	,	PUNCT
cana-5617	182	6	28(1	28(1	NOUN
cana-5617	182	7	)	)	PUNCT
cana-5617	182	8	,	,	PUNCT
cana-5617	182	9	43	43	NUM
cana-5617	182	10	-	-	SYM
cana-5617	182	11	54	54	NUM
cana-5617	182	12	.	.	PUNCT
cana-5617	183	1	https://doi.org/10.1016/j.intmar.2013.08.001	https://doi.org/10.1016/j.intmar.2013.08.001	NUM
cana-5617	183	2	18	18	NUM
cana-5617	183	3	.	.	PUNCT
cana-5617	183	4	rayport	rayport	NOUN
cana-5617	183	5	,	,	PUNCT
cana-5617	183	6	j.	j.	PROPN
cana-5617	183	7	(	(	PUNCT
cana-5617	183	8	1996	1996	NUM
cana-5617	183	9	)	)	PUNCT
cana-5617	183	10	.	.	PUNCT
cana-5617	184	1	the	the	DET
cana-5617	184	2	virus	virus	NOUN
cana-5617	184	3	of	of	ADP
cana-5617	184	4	marketing	market	VERB
cana-5617	184	5	fast	fast	ADJ
cana-5617	184	6	company	company	NOUN
cana-5617	184	7	.	.	PUNCT
cana-5617	185	1	retrieved	retrieve	VERB
cana-5617	185	2	january	january	PROPN
cana-5617	185	3	6	6	NUM
cana-5617	185	4	,	,	PUNCT
cana-5617	185	5	2023	2023	NUM
cana-5617	185	6	,	,	PUNCT
cana-5617	185	7	from	from	ADP
cana-5617	185	8	https://www.fastcompany.com/27701/virus-marketing	https://www.fastcompany.com/27701/virus-marketing	PROPN
cana-5617	185	9	19	19	NUM
cana-5617	185	10	.	.	PUNCT
cana-5617	186	1	reichstein	reichstein	PROPN
cana-5617	186	2	,	,	PUNCT
cana-5617	186	3	t.	t.	PROPN
cana-5617	186	4	,	,	PUNCT
cana-5617	186	5	&	&	CCONJ
cana-5617	186	6	brusch	brusch	PROPN
cana-5617	186	7	,	,	PUNCT
cana-5617	186	8	i.	i.	PROPN
cana-5617	186	9	(	(	PUNCT
cana-5617	186	10	2019	2019	NUM
cana-5617	186	11	)	)	PUNCT
cana-5617	186	12	.	.	PUNCT
cana-5617	187	1	the	the	DET
cana-5617	187	2	decision‐making	decision‐make	VERB
cana-5617	187	3	process	process	NOUN
cana-5617	187	4	in	in	ADP
cana-5617	187	5	viral	viral	ADJ
cana-5617	187	6	marketing	marketing	NOUN
cana-5617	187	7	—	—	PUNCT
cana-5617	187	8	a	a	DET
cana-5617	187	9	review	review	NOUN
cana-5617	187	10	and	and	CCONJ
cana-5617	187	11	suggestions	suggestion	NOUN
cana-5617	187	12	for	for	ADP
cana-5617	187	13	further	further	ADJ
cana-5617	187	14	research	research	NOUN
cana-5617	187	15	.	.	PUNCT
cana-5617	188	1	psychology	psychology	NOUN
cana-5617	188	2	&	&	CCONJ
cana-5617	188	3	amp	amp	PROPN
cana-5617	188	4	;	;	PUNCT
cana-5617	188	5	marketing	marketing	NOUN
cana-5617	188	6	,	,	PUNCT
cana-5617	188	7	36(11	36(11	NUM
cana-5617	188	8	)	)	PUNCT
cana-5617	188	9	,	,	PUNCT
cana-5617	188	10	10621081	10621081	NUM
cana-5617	188	11	.	.	PUNCT
cana-5617	189	1	https://doi.org/10.1002/mar.21256	https://doi.org/10.1002/mar.21256	PROPN
cana-5617	189	2	20	20	NUM
cana-5617	189	3	.	.	PUNCT
cana-5617	190	1	rollins	rollins	PROPN
cana-5617	190	2	,	,	PUNCT
cana-5617	190	3	b.	b.	PROPN
cana-5617	190	4	,	,	PUNCT
cana-5617	190	5	anitsal	anitsal	NOUN
cana-5617	190	6	,	,	PUNCT
cana-5617	190	7	i.	i.	NOUN
cana-5617	190	8	,	,	PUNCT
cana-5617	190	9	&	&	CCONJ
cana-5617	190	10	anitsal	anitsal	NOUN
cana-5617	190	11	,	,	PUNCT
cana-5617	190	12	m.	m.	NOUN
cana-5617	190	13	(	(	PUNCT
cana-5617	190	14	2014	2014	NUM
cana-5617	190	15	)	)	PUNCT
cana-5617	190	16	.	.	PUNCT
cana-5617	191	1	viral	viral	ADJ
cana-5617	191	2	marketing	marketing	NOUN
cana-5617	191	3	:	:	PUNCT
cana-5617	191	4	techniques	technique	NOUN
cana-5617	191	5	and	and	CCONJ
cana-5617	191	6	implementation	implementation	NOUN
cana-5617	191	7	.	.	PUNCT
cana-5617	192	1	entrepreneurial	entrepreneurial	ADJ
cana-5617	192	2	executives	executive	NOUN
cana-5617	192	3	,	,	PUNCT
cana-5617	192	4	19	19	NUM
cana-5617	192	5	,	,	PUNCT
cana-5617	192	6	1	1	NUM
cana-5617	192	7	-	-	SYM
cana-5617	192	8	17	17	NUM
cana-5617	192	9	.	.	PUNCT
cana-5617	192	10	retrieved	retrieve	VERB
cana-5617	192	11	24	24	NUM
cana-5617	192	12	september	september	PROPN
cana-5617	192	13	2022	2022	NUM
cana-5617	192	14	,	,	PUNCT
cana-5617	192	15	from	from	ADP
cana-5617	192	16	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_im	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_im	NUM
cana-5617	192	17	plementation	plementation	NOUN
cana-5617	192	18	.	.	PUNCT
cana-5617	193	1	21	21	NUM
cana-5617	193	2	.	.	X
cana-5617	193	3	simmonds	simmonds	PROPN
cana-5617	193	4	,	,	PUNCT
cana-5617	193	5	d.	d.	PROPN
cana-5617	193	6	,	,	PUNCT
cana-5617	193	7	campbell	campbell	PROPN
cana-5617	193	8	,	,	PUNCT
cana-5617	193	9	k.	k.	PROPN
cana-5617	193	10	,	,	PUNCT
cana-5617	193	11	&	&	CCONJ
cana-5617	193	12	hasley	hasley	PROPN
cana-5617	193	13	,	,	PUNCT
cana-5617	193	14	j.	j.	PROPN
cana-5617	193	15	(	(	PUNCT
cana-5617	193	16	2021	2021	NUM
cana-5617	193	17	)	)	PUNCT
cana-5617	193	18	.	.	PUNCT
cana-5617	194	1	viral	viral	ADJ
cana-5617	194	2	diffusion	diffusion	NOUN
cana-5617	194	3	of	of	ADP
cana-5617	194	4	technology	technology	NOUN
cana-5617	194	5	products	product	NOUN
cana-5617	194	6	:	:	PUNCT
cana-5617	194	7	a	a	DET
cana-5617	194	8	comprehensive	comprehensive	ADJ
cana-5617	194	9	stage	stage	NOUN
cana-5617	194	10	framework	framework	NOUN
cana-5617	194	11	.	.	PUNCT
cana-5617	195	1	information	information	NOUN
cana-5617	195	2	systems	system	NOUN
cana-5617	195	3	and	and	CCONJ
cana-5617	195	4	e	e	NOUN
cana-5617	195	5	-	-	NOUN
cana-5617	195	6	business	business	NOUN
cana-5617	195	7	22	22	NUM
cana-5617	195	8	.	.	PUNCT
cana-5617	196	1	usmani	usmani	PROPN
cana-5617	196	2	,	,	PUNCT
cana-5617	196	3	s.	s.	PROPN
cana-5617	196	4	,	,	PUNCT
cana-5617	196	5	ali	ali	PROPN
cana-5617	196	6	,	,	PUNCT
cana-5617	196	7	s.	s.	PROPN
cana-5617	196	8	f.	f.	PROPN
cana-5617	196	9	,	,	PUNCT
cana-5617	196	10	imtiaz	imtiaz	PROPN
cana-5617	196	11	,	,	PUNCT
cana-5617	196	12	k.	k.	PROPN
cana-5617	196	13	,	,	PUNCT
cana-5617	196	14	&	&	CCONJ
cana-5617	196	15	khan	khan	PROPN
cana-5617	196	16	,	,	PUNCT
cana-5617	196	17	h.	h.	PROPN
cana-5617	196	18	g.	g.	PROPN
cana-5617	197	1	(	(	PUNCT
cana-5617	197	2	2019	2019	NUM
cana-5617	197	3	)	)	PUNCT
cana-5617	197	4	.	.	PUNCT
cana-5617	198	1	the	the	DET
cana-5617	198	2	experimental	experimental	ADJ
cana-5617	198	3	study	study	NOUN
cana-5617	198	4	on	on	ADP
cana-5617	198	5	the	the	DET
cana-5617	198	6	effectiveness	effectiveness	NOUN
cana-5617	198	7	of	of	ADP
cana-5617	198	8	social	social	ADJ
cana-5617	198	9	media	medium	NOUN
cana-5617	198	10	ad	ad	NOUN
cana-5617	198	11	campaign	campaign	NOUN
cana-5617	198	12	:	:	PUNCT
cana-5617	198	13	like	like	INTJ
cana-5617	198	14	,	,	PUNCT
cana-5617	198	15	comment	comment	NOUN
cana-5617	198	16	,	,	PUNCT
cana-5617	198	17	share	share	NOUN
cana-5617	198	18	.	.	PUNCT
cana-5617	199	1	international	international	ADJ
cana-5617	199	2	journal	journal	PROPN
cana-5617	199	3	of	of	ADP
cana-5617	199	4	https://doi.org/10.1016/j.ijresmar.2008.03.004	https://doi.org/10.1016/j.ijresmar.2008.03.004	NOUN
cana-5617	199	5	https://doi.org/10.1111/j.1083-6101.2008.00426.x	https://doi.org/10.1111/j.1083-6101.2008.00426.x	ADJ
cana-5617	199	6	https://doi.org/10.1016/j.jbusres.2015.06.004	https://doi.org/10.1016/j.jbusres.2015.06.004	PROPN
cana-5617	199	7	https://doi.org/10.1509/jm.10.0088	https://doi.org/10.1509/jm.10.0088	ADP
cana-5617	199	8	https://doi.org/10.1108/jrim-12-2013-0081	https://doi.org/10.1108/jrim-12-2013-0081	PROPN
cana-5617	199	9	https://doi.org/10.1108/jeim-10-2014-0105	https://doi.org/10.1108/jeim-10-2014-0105	NOUN
cana-5617	199	10	https://doi.org/10.1057/jit.2008.37	https://doi.org/10.1057/jit.2008.37	PROPN
cana-5617	199	11	https://doi.org/10.1016/j.intmar.2013.08.001	https://doi.org/10.1016/j.intmar.2013.08.001	NUM
cana-5617	199	12	https://www.fastcompany.com/27701/virus-marketing	https://www.fastcompany.com/27701/virus-marketing	NOUN
cana-5617	199	13	https://doi.org/10.1002/mar.21256	https://doi.org/10.1002/mar.21256	PROPN
cana-5617	199	14	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_implementation	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_implementation	NOUN
cana-5617	199	15	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_implementation	https://www.researchgate.net/publication/283234049_viral_marketing_techniques_and_implementation	NOUN
cana-5617	199	16	communications	communication	NOUN
cana-5617	199	17	on	on	ADP
cana-5617	199	18	applied	apply	VERB
cana-5617	199	19	nonlinear	nonlinear	ADJ
cana-5617	199	20	analysis	analysis	NOUN
cana-5617	199	21	issn	issn	NOUN
cana-5617	199	22	:	:	PUNCT
cana-5617	199	23	1074	1074	NUM
cana-5617	199	24	-	-	PUNCT
cana-5617	199	25	133x	133x	NUM
cana-5617	199	26	vol	vol	NOUN
cana-5617	199	27	32	32	NUM
cana-5617	199	28	no	no	NOUN
cana-5617	199	29	.	.	PUNCT
cana-5617	200	1	icmasd	icmasd	NOUN
cana-5617	200	2	(	(	PUNCT
cana-5617	200	3	2025	2025	NUM
cana-5617	200	4	)	)	PUNCT
cana-5617	200	5	2224	2224	NUM
cana-5617	201	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-5617	201	2	experiential	experiential	ADJ
cana-5617	201	3	learning	learning	NOUN
cana-5617	201	4	&	&	CCONJ
cana-5617	201	5	case	case	NOUN
cana-5617	201	6	studies	study	NOUN
cana-5617	201	7	,	,	PUNCT
cana-5617	201	8	4(1	4(1	NOUN
cana-5617	201	9	)	)	PUNCT
cana-5617	201	10	,	,	PUNCT
cana-5617	201	11	116–130	116–130	NUM
cana-5617	201	12	.	.	PUNCT
cana-5617	202	1	https://doi.org/10.22555/ijelcs.v4i1.2452.g535	https://doi.org/10.22555/ijelcs.v4i1.2452.g535	PROPN
cana-5617	202	2	23	23	NUM
cana-5617	202	3	.	.	PUNCT
cana-5617	203	1	uzunoğlu	uzunoğlu	PROPN
cana-5617	203	2	,	,	PUNCT
cana-5617	203	3	e.	e.	PROPN
cana-5617	203	4	,	,	PUNCT
cana-5617	203	5	&	&	CCONJ
cana-5617	203	6	misci	misci	PROPN
cana-5617	203	7	kip	kip	PROPN
cana-5617	203	8	,	,	PUNCT
cana-5617	203	9	s.	s.	PROPN
cana-5617	203	10	(	(	PUNCT
cana-5617	203	11	2014	2014	NUM
cana-5617	203	12	)	)	PUNCT
cana-5617	203	13	.	.	PUNCT
cana-5617	204	1	brand	brand	NOUN
cana-5617	204	2	communication	communication	NOUN
cana-5617	204	3	through	through	ADP
cana-5617	204	4	digital	digital	ADJ
cana-5617	204	5	influencers	influencer	NOUN
cana-5617	204	6	:	:	PUNCT
cana-5617	204	7	leveraging	leverage	VERB
cana-5617	204	8	blogger	blogger	NOUN
cana-5617	204	9	engagement	engagement	NOUN
cana-5617	204	10	.	.	PUNCT
cana-5617	205	1	international	international	ADJ
cana-5617	205	2	journal	journal	PROPN
cana-5617	205	3	of	of	ADP
cana-5617	205	4	information	information	NOUN
cana-5617	205	5	management	management	NOUN
cana-5617	205	6	,	,	PUNCT
cana-5617	205	7	34(5	34(5	PROPN
cana-5617	205	8	)	)	PUNCT
cana-5617	205	9	,	,	PUNCT
cana-5617	205	10	592	592	NUM
cana-5617	205	11	-	-	SYM
cana-5617	205	12	602	602	NUM
cana-5617	205	13	.	.	PUNCT
cana-5617	206	1	24	24	NUM
cana-5617	206	2	.	.	X
cana-5617	206	3	yang	yang	PROPN
cana-5617	206	4	,	,	PUNCT
cana-5617	206	5	h.	h.	PROPN
cana-5617	206	6	,	,	PUNCT
cana-5617	206	7	&	&	CCONJ
cana-5617	206	8	zhou	zhou	PROPN
cana-5617	206	9	,	,	PUNCT
cana-5617	206	10	l.	l.	PROPN
cana-5617	206	11	(	(	PUNCT
cana-5617	206	12	2011	2011	NUM
cana-5617	206	13	)	)	PUNCT
cana-5617	206	14	.	.	PUNCT
cana-5617	207	1	extending	extend	VERB
cana-5617	207	2	tpb	tpb	NOUN
cana-5617	207	3	and	and	CCONJ
cana-5617	207	4	tam	tam	NOUN
cana-5617	207	5	to	to	ADP
cana-5617	207	6	mobile	mobile	ADJ
cana-5617	207	7	viral	viral	ADJ
cana-5617	207	8	marketing	marketing	NOUN
cana-5617	207	9	:	:	PUNCT
cana-5617	207	10	an	an	DET
cana-5617	207	11	exploratory	exploratory	ADJ
cana-5617	207	12	study	study	NOUN
cana-5617	207	13	on	on	ADP
cana-5617	207	14	american	american	ADJ
cana-5617	207	15	young	young	ADJ
cana-5617	207	16	consumers	consumer	NOUN
cana-5617	207	17	’	’	PART
cana-5617	207	18	mobile	mobile	ADJ
cana-5617	207	19	viral	viral	ADJ
cana-5617	207	20	marketing	marketing	NOUN
cana-5617	207	21	attitude	attitude	NOUN
cana-5617	207	22	,	,	PUNCT
cana-5617	207	23	intent	intent	NOUN
cana-5617	207	24	and	and	CCONJ
cana-5617	207	25	behavior	behavior	NOUN
cana-5617	207	26	.	.	PUNCT
cana-5617	208	1	journal	journal	PROPN
cana-5617	208	2	of	of	ADP
cana-5617	208	3	targeting	targeting	NOUN
cana-5617	208	4	,	,	PUNCT
cana-5617	208	5	measurement	measurement	NOUN
cana-5617	208	6	and	and	CCONJ
cana-5617	208	7	analysis	analysis	NOUN
cana-5617	208	8	for	for	ADP
cana-5617	208	9	marketing	marketing	NOUN
cana-5617	208	10	,	,	PUNCT
cana-5617	208	11	19(2	19(2	NUM
cana-5617	208	12	)	)	PUNCT
cana-5617	208	13	,	,	PUNCT
cana-5617	208	14	85–98	85–98	NUM
cana-5617	208	15	.	.	PUNCT
cana-5617	209	1	https://doi.org/10.1057/jt.2011.11	https://doi.org/10.1057/jt.2011.11	PROPN
cana-5617	209	2	25	25	NUM
cana-5617	209	3	.	.	PUNCT
cana-5617	210	1	zhang	zhang	PROPN
cana-5617	210	2	,	,	PUNCT
cana-5617	210	3	t.	t.	PROPN
cana-5617	210	4	,	,	PUNCT
cana-5617	210	5	&	&	CCONJ
cana-5617	210	6	huang	huang	PROPN
cana-5617	210	7	,	,	PUNCT
cana-5617	210	8	x.	x.	NOUN
cana-5617	210	9	(	(	PUNCT
cana-5617	210	10	2021	2021	NUM
cana-5617	210	11	)	)	PUNCT
cana-5617	210	12	.	.	PUNCT
cana-5617	211	1	viral	viral	ADJ
cana-5617	211	2	marketing	marketing	NOUN
cana-5617	211	3	:	:	PUNCT
cana-5617	211	4	influencer	influencer	NOUN
cana-5617	211	5	marketing	marketing	NOUN
cana-5617	211	6	pivots	pivot	NOUN
cana-5617	211	7	in	in	ADP
cana-5617	211	8	tourism	tourism	NOUN
cana-5617	211	9	–	–	PUNCT
cana-5617	211	10	a	a	DET
cana-5617	211	11	case	case	NOUN
cana-5617	211	12	study	study	NOUN
cana-5617	211	13	of	of	ADP
cana-5617	211	14	meme	meme	NOUN
cana-5617	211	15	influencer	influencer	NOUN
cana-5617	211	16	instigated	instigate	VERB
cana-5617	211	17	travel	travel	NOUN
cana-5617	211	18	interest	interest	NOUN
cana-5617	211	19	to	to	PART
cana-5617	211	20	surge	surge	VERB
cana-5617	211	21	.	.	PUNCT
cana-5617	212	1	current	current	ADJ
cana-5617	212	2	issues	issue	NOUN
cana-5617	212	3	in	in	ADP
cana-5617	212	4	tourism	tourism	NOUN
cana-5617	212	5	,	,	PUNCT
cana-5617	212	6	25(4	25(4	NOUN
cana-5617	212	7	)	)	PUNCT
cana-5617	212	8	,	,	PUNCT
cana-5617	212	9	508	508	NUM
cana-5617	212	10	-	-	SYM
cana-5617	212	11	515	515	NUM
cana-5617	212	12	.	.	PUNCT
cana-5617	212	13	https://doi.org/10.1080/13683500.2021.1910214	https://doi.org/10.1080/13683500.2021.1910214	PROPN
cana-5617	213	1	https://doi.org/10.22555/ijelcs.v4i1.2452.g535	https://doi.org/10.22555/ijelcs.v4i1.2452.g535	PROPN
cana-5617	213	2	https://doi.org/10.1057/jt.2011.11	https://doi.org/10.1057/jt.2011.11	PROPN
cana-5617	213	3	https://doi.org/10.1080/13683500.2021.1910214	https://doi.org/10.1080/13683500.2021.1910214	PUNCT