id	sid	tid	token	lemma	pos
cana-5716	1	1	communications	communication	NOUN
cana-5716	1	2	on	on	ADP
cana-5716	1	3	applied	apply	VERB
cana-5716	1	4	nonlinear	nonlinear	ADJ
cana-5716	1	5	analysis	analysis	NOUN
cana-5716	1	6	issn	issn	NOUN
cana-5716	1	7	:	:	PUNCT
cana-5716	1	8	1074	1074	NUM
cana-5716	1	9	-	-	PUNCT
cana-5716	1	10	133x	133x	NUM
cana-5716	1	11	vol	vol	VERB
cana-5716	1	12	32	32	NUM
cana-5716	1	13	no	no	NOUN
cana-5716	1	14	.	.	PUNCT
cana-5716	2	1	10s	10	NOUN
cana-5716	2	2	(	(	PUNCT
cana-5716	2	3	2025	2025	NUM
cana-5716	2	4	)	)	PUNCT
cana-5716	2	5	2757	2757	NUM
cana-5716	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	2	7	a	a	DET
cana-5716	2	8	hybrid	hybrid	ADJ
cana-5716	2	9	framework	framework	NOUN
cana-5716	2	10	for	for	ADP
cana-5716	2	11	personalized	personalize	VERB
cana-5716	2	12	digital	digital	ADJ
cana-5716	2	13	marketing	marketing	NOUN
cana-5716	2	14	:	:	PUNCT
cana-5716	2	15	merging	merge	VERB
cana-5716	2	16	machine	machine	NOUN
cana-5716	2	17	learning	learn	VERB
cana-5716	2	18	with	with	ADP
cana-5716	2	19	hci	hci	NOUN
cana-5716	2	20	principles	principle	NOUN
cana-5716	2	21	anant	anant	PROPN
cana-5716	2	22	manish	manish	PROPN
cana-5716	2	23	singh	singh	PROPN
cana-5716	2	24	anantsingh1302@gmail.com	anantsingh1302@gmail.com	PROPN
cana-5716	3	1	department	department	PROPN
cana-5716	3	2	of	of	ADP
cana-5716	3	3	computer	computer	NOUN
cana-5716	3	4	engineering	engineering	NOUN
cana-5716	3	5	thakur	thakur	PROPN
cana-5716	3	6	college	college	PROPN
cana-5716	3	7	of	of	ADP
cana-5716	3	8	engineering	engineering	NOUN
cana-5716	3	9	and	and	CCONJ
cana-5716	3	10	technology	technology	NOUN
cana-5716	3	11	(	(	PUNCT
cana-5716	3	12	tcet	tcet	PROPN
cana-5716	3	13	)	)	PUNCT
cana-5716	3	14	,	,	PUNCT
cana-5716	3	15	mumbai	mumbai	PROPN
cana-5716	3	16	,	,	PUNCT
cana-5716	3	17	maharashtra	maharashtra	PROPN
cana-5716	3	18	,	,	PUNCT
cana-5716	3	19	india	india	PROPN
cana-5716	3	20	devesh	devesh	PROPN
cana-5716	3	21	amlesh	amlesh	PROPN
cana-5716	3	22	rai	rai	PROPN
cana-5716	4	1	deveshrai162@gmail.com	deveshrai162@gmail.com	X
cana-5716	4	2	department	department	PROPN
cana-5716	4	3	of	of	ADP
cana-5716	4	4	computer	computer	NOUN
cana-5716	4	5	engineering	engineering	NOUN
cana-5716	4	6	thakur	thakur	PROPN
cana-5716	4	7	college	college	PROPN
cana-5716	4	8	of	of	ADP
cana-5716	4	9	engineering	engineering	NOUN
cana-5716	4	10	and	and	CCONJ
cana-5716	4	11	technology	technology	NOUN
cana-5716	4	12	(	(	PUNCT
cana-5716	4	13	tcet	tcet	PROPN
cana-5716	4	14	)	)	PUNCT
cana-5716	4	15	,	,	PUNCT
cana-5716	4	16	mumbai	mumbai	PROPN
cana-5716	4	17	,	,	PUNCT
cana-5716	4	18	maharashtra	maharashtra	PROPN
cana-5716	4	19	,	,	PUNCT
cana-5716	4	20	india	india	PROPN
cana-5716	4	21	shifa	shifa	PROPN
cana-5716	4	22	siraj	siraj	PROPN
cana-5716	4	23	khan	khan	PROPN
cana-5716	4	24	shifakhan.work@gmail.com	shifakhan.work@gmail.com	PROPN
cana-5716	4	25	department	department	PROPN
cana-5716	4	26	of	of	ADP
cana-5716	4	27	information	information	NOUN
cana-5716	4	28	technology	technology	PROPN
cana-5716	4	29	thakur	thakur	PROPN
cana-5716	4	30	college	college	PROPN
cana-5716	4	31	of	of	ADP
cana-5716	4	32	engineering	engineering	NOUN
cana-5716	4	33	and	and	CCONJ
cana-5716	4	34	technology	technology	NOUN
cana-5716	4	35	(	(	PUNCT
cana-5716	4	36	tcet	tcet	PROPN
cana-5716	4	37	)	)	PUNCT
cana-5716	4	38	,	,	PUNCT
cana-5716	4	39	mumbai	mumbai	PROPN
cana-5716	4	40	,	,	PUNCT
cana-5716	4	41	maharashtra	maharashtra	PROPN
cana-5716	4	42	,	,	PUNCT
cana-5716	4	43	india	india	PROPN
cana-5716	4	44	sanika	sanika	PROPN
cana-5716	4	45	satish	satish	PROPN
cana-5716	4	46	lad	lad	PROPN
cana-5716	5	1	ladsanika01@gmail.com	ladsanika01@gmail.com	X
cana-5716	5	2	department	department	NOUN
cana-5716	5	3	of	of	ADP
cana-5716	5	4	computer	computer	NOUN
cana-5716	5	5	engineering	engineering	NOUN
cana-5716	5	6	thakur	thakur	PROPN
cana-5716	5	7	college	college	PROPN
cana-5716	5	8	of	of	ADP
cana-5716	5	9	engineering	engineering	NOUN
cana-5716	5	10	and	and	CCONJ
cana-5716	5	11	technology	technology	NOUN
cana-5716	5	12	(	(	PUNCT
cana-5716	5	13	tcet	tcet	PROPN
cana-5716	5	14	)	)	PUNCT
cana-5716	5	15	,	,	PUNCT
cana-5716	5	16	mumbai	mumbai	PROPN
cana-5716	5	17	,	,	PUNCT
cana-5716	5	18	maharashtra	maharashtra	PROPN
cana-5716	5	19	,	,	PUNCT
cana-5716	5	20	india	india	PROPN
cana-5716	5	21	sanika	sanika	PROPN
cana-5716	5	22	rajan	rajan	PROPN
cana-5716	5	23	shete	shete	PROPN
cana-5716	5	24	sanika.shetee@gmail.com	sanika.shetee@gmail.com	X
cana-5716	5	25	department	department	PROPN
cana-5716	5	26	of	of	ADP
cana-5716	5	27	computer	computer	NOUN
cana-5716	5	28	engineering	engineering	NOUN
cana-5716	5	29	thakur	thakur	PROPN
cana-5716	5	30	college	college	PROPN
cana-5716	5	31	of	of	ADP
cana-5716	5	32	engineering	engineering	NOUN
cana-5716	5	33	and	and	CCONJ
cana-5716	5	34	technology	technology	NOUN
cana-5716	5	35	(	(	PUNCT
cana-5716	5	36	tcet	tcet	PROPN
cana-5716	5	37	)	)	PUNCT
cana-5716	5	38	,	,	PUNCT
cana-5716	5	39	mumbai	mumbai	PROPN
cana-5716	5	40	,	,	PUNCT
cana-5716	5	41	maharashtra	maharashtra	PROPN
cana-5716	5	42	,	,	PUNCT
cana-5716	5	43	india	india	PROPN
cana-5716	5	44	disha	disha	PROPN
cana-5716	5	45	satyan	satyan	PROPN
cana-5716	5	46	dahanukar	dahanukar	PROPN
cana-5716	5	47	dishadahanukar@gmail.com	dishadahanukar@gmail.com	PROPN
cana-5716	6	1	department	department	PROPN
cana-5716	6	2	of	of	ADP
cana-5716	6	3	computer	computer	NOUN
cana-5716	6	4	engineering	engineering	NOUN
cana-5716	6	5	thakur	thakur	PROPN
cana-5716	6	6	college	college	PROPN
cana-5716	6	7	of	of	ADP
cana-5716	6	8	engineering	engineering	NOUN
cana-5716	6	9	and	and	CCONJ
cana-5716	6	10	technology	technology	NOUN
cana-5716	6	11	(	(	PUNCT
cana-5716	6	12	tcet	tcet	PROPN
cana-5716	6	13	)	)	PUNCT
cana-5716	6	14	,	,	PUNCT
cana-5716	6	15	mumbai	mumbai	PROPN
cana-5716	6	16	,	,	PUNCT
cana-5716	6	17	maharashtra	maharashtra	PROPN
cana-5716	6	18	,	,	PUNCT
cana-5716	6	19	india	india	PROPN
cana-5716	6	20	darshit	darshit	VERB
cana-5716	6	21	sandeep	sandeep	PROPN
cana-5716	6	22	raut	raut	PROPN
cana-5716	7	1	darshitraut28@gmail.com	darshitraut28@gmail.com	PROPN
cana-5716	7	2	department	department	PROPN
cana-5716	7	3	of	of	ADP
cana-5716	7	4	electronics	electronic	NOUN
cana-5716	7	5	and	and	CCONJ
cana-5716	7	6	telecommunication	telecommunication	NOUN
cana-5716	7	7	engineering	engineering	NOUN
cana-5716	7	8	(	(	PUNCT
cana-5716	7	9	extc	extc	NOUN
cana-5716	7	10	)	)	PUNCT
cana-5716	7	11	thakur	thakur	PROPN
cana-5716	7	12	college	college	PROPN
cana-5716	7	13	of	of	ADP
cana-5716	7	14	engineering	engineering	NOUN
cana-5716	7	15	and	and	CCONJ
cana-5716	7	16	technology	technology	NOUN
cana-5716	7	17	(	(	PUNCT
cana-5716	7	18	tcet	tcet	PROPN
cana-5716	7	19	)	)	PUNCT
cana-5716	7	20	,	,	PUNCT
cana-5716	7	21	mumbai	mumbai	PROPN
cana-5716	7	22	,	,	PUNCT
cana-5716	7	23	maharashtra	maharashtra	PROPN
cana-5716	7	24	,	,	PUNCT
cana-5716	7	25	india	india	PROPN
cana-5716	7	26	kaif	kaif	PROPN
cana-5716	7	27	qureshi	qureshi	PROPN
cana-5716	7	28	kaif0829@gmail.com	kaif0829@gmail.com	PROPN
cana-5716	8	1	department	department	PROPN
cana-5716	8	2	of	of	ADP
cana-5716	8	3	computer	computer	NOUN
cana-5716	8	4	engineering	engineering	NOUN
cana-5716	8	5	thakur	thakur	PROPN
cana-5716	8	6	college	college	PROPN
cana-5716	8	7	of	of	ADP
cana-5716	8	8	engineering	engineering	NOUN
cana-5716	8	9	and	and	CCONJ
cana-5716	8	10	technology	technology	NOUN
cana-5716	8	11	(	(	PUNCT
cana-5716	8	12	tcet	tcet	PROPN
cana-5716	8	13	)	)	PUNCT
cana-5716	8	14	,	,	PUNCT
cana-5716	8	15	mumbai	mumbai	PROPN
cana-5716	8	16	,	,	PUNCT
cana-5716	8	17	maharashtra	maharashtra	PROPN
cana-5716	8	18	,	,	PUNCT
cana-5716	8	19	india	india	PROPN
cana-5716	8	20	mailto:anantsingh1302@gmail.com	mailto:anantsingh1302@gmail.com	PROPN
cana-5716	8	21	mailto:deveshrai162@gmail.com	mailto:deveshrai162@gmail.com	X
cana-5716	8	22	mailto:shifakhan.work@gmail.com	mailto:shifakhan.work@gmail.com	X
cana-5716	8	23	mailto:ladsanika01@gmail.com	mailto:ladsanika01@gmail.com	PROPN
cana-5716	8	24	mailto:sanika.shetee@gmail.com	mailto:sanika.shetee@gmail.com	X
cana-5716	9	1	mailto:dishadahanukar@gmail.com	mailto:dishadahanukar@gmail.com	PROPN
cana-5716	9	2	mailto:darshitraut28@gmail.com	mailto:darshitraut28@gmail.com	PROPN
cana-5716	9	3	mailto:kaif0829@gmail.com	mailto:kaif0829@gmail.com	PROPN
cana-5716	9	4	communications	communication	NOUN
cana-5716	9	5	on	on	ADP
cana-5716	9	6	applied	apply	VERB
cana-5716	9	7	nonlinear	nonlinear	ADJ
cana-5716	9	8	analysis	analysis	NOUN
cana-5716	9	9	issn	issn	NOUN
cana-5716	9	10	:	:	PUNCT
cana-5716	9	11	1074	1074	NUM
cana-5716	9	12	-	-	PUNCT
cana-5716	9	13	133x	133x	NUM
cana-5716	9	14	vol	vol	VERB
cana-5716	9	15	32	32	NUM
cana-5716	9	16	no	no	NOUN
cana-5716	9	17	.	.	PUNCT
cana-5716	10	1	10s	10	NOUN
cana-5716	10	2	(	(	PUNCT
cana-5716	10	3	2025	2025	NUM
cana-5716	10	4	)	)	PUNCT
cana-5716	10	5	2758	2758	NUM
cana-5716	10	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	10	7	article	article	NOUN
cana-5716	10	8	history	history	NOUN
cana-5716	10	9	:	:	PUNCT
cana-5716	10	10	received	receive	VERB
cana-5716	10	11	:	:	PUNCT
cana-5716	10	12	12	12	NUM
cana-5716	10	13	-	-	SYM
cana-5716	10	14	01	01	NUM
cana-5716	10	15	-	-	PUNCT
cana-5716	10	16	2025	2025	NUM
cana-5716	10	17	revised	revise	VERB
cana-5716	10	18	:	:	PUNCT
cana-5716	10	19	15	15	NUM
cana-5716	10	20	-	-	NUM
cana-5716	10	21	02	02	NUM
cana-5716	10	22	-	-	PUNCT
cana-5716	10	23	2025	2025	NUM
cana-5716	10	24	accepted	accept	VERB
cana-5716	10	25	:	:	PUNCT
cana-5716	10	26	01	01	NUM
cana-5716	10	27	-	-	SYM
cana-5716	10	28	03	03	NUM
cana-5716	10	29	-	-	PUNCT
cana-5716	10	30	2025	2025	NUM
cana-5716	10	31	abstract	abstract	NOUN
cana-5716	10	32	:	:	PUNCT
cana-5716	10	33	digital	digital	ADJ
cana-5716	10	34	marketing	marketing	NOUN
cana-5716	10	35	increasingly	increasingly	ADV
cana-5716	10	36	relies	rely	VERB
cana-5716	10	37	on	on	ADP
cana-5716	10	38	data	datum	NOUN
cana-5716	10	39	science	science	NOUN
cana-5716	10	40	for	for	ADP
cana-5716	10	41	audience	audience	NOUN
cana-5716	10	42	targeting	target	VERB
cana-5716	10	43	and	and	CCONJ
cana-5716	10	44	performance	performance	NOUN
cana-5716	10	45	analytics	analytic	NOUN
cana-5716	10	46	.	.	PUNCT
cana-5716	11	1	however	however	ADV
cana-5716	11	2	,	,	PUNCT
cana-5716	11	3	these	these	DET
cana-5716	11	4	efforts	effort	NOUN
cana-5716	11	5	often	often	ADV
cana-5716	11	6	overlook	overlook	VERB
cana-5716	11	7	the	the	DET
cana-5716	11	8	role	role	NOUN
cana-5716	11	9	of	of	ADP
cana-5716	11	10	humancomputer	humancomputer	NOUN
cana-5716	11	11	interaction	interaction	NOUN
cana-5716	11	12	(	(	PUNCT
cana-5716	11	13	hci	hci	NOUN
cana-5716	11	14	)	)	PUNCT
cana-5716	11	15	in	in	ADP
cana-5716	11	16	shaping	shape	VERB
cana-5716	11	17	user	user	NOUN
cana-5716	11	18	experiences	experience	NOUN
cana-5716	11	19	,	,	PUNCT
cana-5716	11	20	leading	lead	VERB
cana-5716	11	21	to	to	ADP
cana-5716	11	22	suboptimal	suboptimal	ADJ
cana-5716	11	23	engagement	engagement	NOUN
cana-5716	11	24	despite	despite	SCONJ
cana-5716	11	25	algorithmic	algorithmic	ADJ
cana-5716	11	26	personalization	personalization	NOUN
cana-5716	11	27	.	.	PUNCT
cana-5716	12	1	existing	exist	VERB
cana-5716	12	2	models	model	NOUN
cana-5716	12	3	emphasize	emphasize	VERB
cana-5716	12	4	prediction	prediction	NOUN
cana-5716	12	5	and	and	CCONJ
cana-5716	12	6	targeting	targeting	NOUN
cana-5716	12	7	but	but	CCONJ
cana-5716	12	8	rarely	rarely	ADV
cana-5716	12	9	integrate	integrate	VERB
cana-5716	12	10	hci	hci	NOUN
cana-5716	12	11	principles	principle	NOUN
cana-5716	12	12	into	into	ADP
cana-5716	12	13	the	the	DET
cana-5716	12	14	design	design	NOUN
cana-5716	12	15	and	and	CCONJ
cana-5716	12	16	deployment	deployment	NOUN
cana-5716	12	17	of	of	ADP
cana-5716	12	18	digital	digital	ADJ
cana-5716	12	19	campaigns	campaign	NOUN
cana-5716	12	20	.	.	PUNCT
cana-5716	13	1	this	this	DET
cana-5716	13	2	disconnect	disconnect	PROPN
cana-5716	13	3	results	result	VERB
cana-5716	13	4	in	in	ADP
cana-5716	13	5	high	high	ADJ
cana-5716	13	6	bounce	bounce	NOUN
cana-5716	13	7	rates	rate	NOUN
cana-5716	13	8	,	,	PUNCT
cana-5716	13	9	low	low	ADJ
cana-5716	13	10	interaction	interaction	NOUN
cana-5716	13	11	quality	quality	NOUN
cana-5716	13	12	and	and	CCONJ
cana-5716	13	13	poor	poor	ADJ
cana-5716	13	14	user	user	NOUN
cana-5716	13	15	retention	retention	NOUN
cana-5716	13	16	.	.	PUNCT
cana-5716	14	1	this	this	DET
cana-5716	14	2	paper	paper	NOUN
cana-5716	14	3	bridges	bridge	NOUN
cana-5716	14	4	the	the	DET
cana-5716	14	5	gap	gap	NOUN
cana-5716	14	6	by	by	ADP
cana-5716	14	7	proposing	propose	VERB
cana-5716	14	8	an	an	DET
cana-5716	14	9	integrated	integrate	VERB
cana-5716	14	10	framework	framework	NOUN
cana-5716	14	11	that	that	PRON
cana-5716	14	12	combines	combine	VERB
cana-5716	14	13	data	data	NOUN
cana-5716	14	14	-	-	PUNCT
cana-5716	14	15	driven	drive	VERB
cana-5716	14	16	decision	decision	NOUN
cana-5716	14	17	-	-	PUNCT
cana-5716	14	18	making	making	NOUN
cana-5716	14	19	with	with	ADP
cana-5716	14	20	user	user	NOUN
cana-5716	14	21	-	-	PUNCT
cana-5716	14	22	centred	centre	VERB
cana-5716	14	23	design	design	NOUN
cana-5716	14	24	.	.	PUNCT
cana-5716	15	1	the	the	DET
cana-5716	15	2	framework	framework	NOUN
cana-5716	15	3	applies	apply	VERB
cana-5716	15	4	machine	machine	NOUN
cana-5716	15	5	learning	learn	VERB
cana-5716	15	6	to	to	ADP
cana-5716	15	7	behavioural	behavioural	ADJ
cana-5716	15	8	data	datum	NOUN
cana-5716	15	9	while	while	SCONJ
cana-5716	15	10	embedding	embed	VERB
cana-5716	15	11	hci	hci	NOUN
cana-5716	15	12	heuristics	heuristic	NOUN
cana-5716	15	13	to	to	PART
cana-5716	15	14	personalize	personalize	VERB
cana-5716	15	15	and	and	CCONJ
cana-5716	15	16	enhance	enhance	VERB
cana-5716	15	17	digital	digital	ADJ
cana-5716	15	18	interfaces	interface	NOUN
cana-5716	15	19	.	.	PUNCT
cana-5716	16	1	experimental	experimental	ADJ
cana-5716	16	2	deployment	deployment	NOUN
cana-5716	16	3	on	on	ADP
cana-5716	16	4	an	an	DET
cana-5716	16	5	e	e	NOUN
cana-5716	16	6	-	-	NOUN
cana-5716	16	7	commerce	commerce	NOUN
cana-5716	16	8	platform	platform	NOUN
cana-5716	16	9	showed	show	VERB
cana-5716	16	10	a	a	DET
cana-5716	16	11	20.4	20.4	NUM
cana-5716	16	12	%	%	NOUN
cana-5716	16	13	increase	increase	NOUN
cana-5716	16	14	in	in	ADP
cana-5716	16	15	user	user	NOUN
cana-5716	16	16	engagement	engagement	NOUN
cana-5716	16	17	and	and	CCONJ
cana-5716	16	18	a	a	DET
cana-5716	16	19	14.7	14.7	NUM
cana-5716	16	20	%	%	NOUN
cana-5716	16	21	boost	boost	NOUN
cana-5716	16	22	in	in	ADP
cana-5716	16	23	conversion	conversion	NOUN
cana-5716	16	24	rates	rate	NOUN
cana-5716	16	25	,	,	PUNCT
cana-5716	16	26	validated	validate	VERB
cana-5716	16	27	through	through	ADP
cana-5716	16	28	a	a	DET
cana-5716	16	29	/	/	SYM
cana-5716	16	30	b	b	NOUN
cana-5716	16	31	testing	testing	NOUN
cana-5716	16	32	over	over	ADP
cana-5716	16	33	a	a	DET
cana-5716	16	34	four	four	NUM
cana-5716	16	35	-	-	PUNCT
cana-5716	16	36	week	week	NOUN
cana-5716	16	37	period	period	NOUN
cana-5716	16	38	with	with	ADP
cana-5716	16	39	10,000	10,000	NUM
cana-5716	16	40	users	user	NOUN
cana-5716	16	41	.	.	PUNCT
cana-5716	17	1	these	these	DET
cana-5716	17	2	improvements	improvement	NOUN
cana-5716	17	3	were	be	AUX
cana-5716	17	4	statistically	statistically	ADV
cana-5716	17	5	significant	significant	ADJ
cana-5716	17	6	(	(	PUNCT
cana-5716	17	7	p	p	X
cana-5716	17	8	<	<	X
cana-5716	17	9	0.05	0.05	NUM
cana-5716	17	10	)	)	PUNCT
cana-5716	17	11	.	.	PUNCT
cana-5716	18	1	the	the	DET
cana-5716	18	2	proposed	propose	VERB
cana-5716	18	3	framework	framework	NOUN
cana-5716	18	4	can	can	AUX
cana-5716	18	5	be	be	AUX
cana-5716	18	6	adopted	adopt	VERB
cana-5716	18	7	by	by	ADP
cana-5716	18	8	digital	digital	ADJ
cana-5716	18	9	marketers	marketer	NOUN
cana-5716	18	10	and	and	CCONJ
cana-5716	18	11	ux	ux	ADJ
cana-5716	18	12	teams	team	NOUN
cana-5716	18	13	to	to	AUX
cana-5716	18	14	co	co	VERB
cana-5716	18	15	-	-	VERB
cana-5716	18	16	design	design	ADJ
cana-5716	18	17	campaigns	campaign	NOUN
cana-5716	18	18	that	that	PRON
cana-5716	18	19	are	be	AUX
cana-5716	18	20	both	both	ADV
cana-5716	18	21	analytically	analytically	ADV
cana-5716	18	22	optimized	optimize	VERB
cana-5716	18	23	and	and	CCONJ
cana-5716	18	24	experientially	experientially	ADV
cana-5716	18	25	intuitive	intuitive	ADJ
cana-5716	18	26	.	.	PUNCT
cana-5716	19	1	the	the	DET
cana-5716	19	2	current	current	ADJ
cana-5716	19	3	study	study	NOUN
cana-5716	19	4	is	be	AUX
cana-5716	19	5	limited	limit	VERB
cana-5716	19	6	to	to	ADP
cana-5716	19	7	short	short	ADJ
cana-5716	19	8	-	-	PUNCT
cana-5716	19	9	term	term	NOUN
cana-5716	19	10	interactions	interaction	NOUN
cana-5716	19	11	on	on	ADP
cana-5716	19	12	a	a	DET
cana-5716	19	13	single	single	ADJ
cana-5716	19	14	platform	platform	NOUN
cana-5716	19	15	.	.	PUNCT
cana-5716	20	1	future	future	ADJ
cana-5716	20	2	work	work	NOUN
cana-5716	20	3	will	will	AUX
cana-5716	20	4	generalize	generalize	VERB
cana-5716	20	5	the	the	DET
cana-5716	20	6	model	model	NOUN
cana-5716	20	7	across	across	ADP
cana-5716	20	8	industries	industry	NOUN
cana-5716	20	9	and	and	CCONJ
cana-5716	20	10	explore	explore	VERB
cana-5716	20	11	long	long	ADJ
cana-5716	20	12	-	-	PUNCT
cana-5716	20	13	term	term	NOUN
cana-5716	20	14	behavioural	behavioural	ADJ
cana-5716	20	15	adaptation	adaptation	NOUN
cana-5716	20	16	and	and	CCONJ
cana-5716	20	17	brand	brand	NOUN
cana-5716	20	18	loyalty	loyalty	NOUN
cana-5716	20	19	impact	impact	NOUN
cana-5716	20	20	.	.	PUNCT
cana-5716	21	1	keywords	keyword	NOUN
cana-5716	21	2	:	:	PUNCT
cana-5716	21	3	data	data	NOUN
cana-5716	21	4	-	-	PUNCT
cana-5716	21	5	driven	drive	VERB
cana-5716	21	6	marketing	marketing	NOUN
cana-5716	21	7	,	,	PUNCT
cana-5716	21	8	human	human	NOUN
cana-5716	21	9	-	-	PUNCT
cana-5716	21	10	computer	computer	NOUN
cana-5716	21	11	interaction	interaction	NOUN
cana-5716	21	12	,	,	PUNCT
cana-5716	21	13	user	user	NOUN
cana-5716	21	14	engagement	engagement	NOUN
cana-5716	21	15	,	,	PUNCT
cana-5716	21	16	machine	machine	NOUN
cana-5716	21	17	learning	learning	NOUN
cana-5716	21	18	,	,	PUNCT
cana-5716	21	19	conversion	conversion	NOUN
cana-5716	21	20	optimization	optimization	NOUN
cana-5716	21	21	,	,	PUNCT
cana-5716	21	22	user	user	NOUN
cana-5716	21	23	-	-	PUNCT
cana-5716	21	24	centric	centric	ADJ
cana-5716	21	25	design	design	NOUN
cana-5716	21	26	,	,	PUNCT
cana-5716	21	27	digital	digital	ADJ
cana-5716	21	28	advertising	advertising	NOUN
cana-5716	21	29	1	1	NUM
cana-5716	21	30	.	.	PUNCT
cana-5716	22	1	introduction	introduction	NOUN
cana-5716	22	2	1.1	1.1	NUM
cana-5716	22	3	background	background	NOUN
cana-5716	22	4	digital	digital	ADJ
cana-5716	22	5	marketing	marketing	NOUN
cana-5716	22	6	has	have	AUX
cana-5716	22	7	evolved	evolve	VERB
cana-5716	22	8	significantly	significantly	ADV
cana-5716	22	9	with	with	ADP
cana-5716	22	10	the	the	DET
cana-5716	22	11	advent	advent	NOUN
cana-5716	22	12	of	of	ADP
cana-5716	22	13	data	datum	NOUN
cana-5716	22	14	science	science	NOUN
cana-5716	22	15	and	and	CCONJ
cana-5716	22	16	hci	hci	NOUN
cana-5716	22	17	.	.	PUNCT
cana-5716	23	1	marketers	marketer	NOUN
cana-5716	23	2	now	now	ADV
cana-5716	23	3	have	have	VERB
cana-5716	23	4	access	access	NOUN
cana-5716	23	5	to	to	ADP
cana-5716	23	6	vast	vast	ADJ
cana-5716	23	7	amounts	amount	NOUN
cana-5716	23	8	of	of	ADP
cana-5716	23	9	user	user	NOUN
cana-5716	23	10	data	datum	NOUN
cana-5716	23	11	,	,	PUNCT
cana-5716	23	12	enabling	enable	VERB
cana-5716	23	13	personalized	personalize	VERB
cana-5716	23	14	and	and	CCONJ
cana-5716	23	15	targeted	target	VERB
cana-5716	23	16	campaigns	campaign	NOUN
cana-5716	23	17	.	.	PUNCT
cana-5716	24	1	however	however	ADV
cana-5716	24	2	,	,	PUNCT
cana-5716	24	3	the	the	DET
cana-5716	24	4	challenge	challenge	NOUN
cana-5716	24	5	lies	lie	VERB
cana-5716	24	6	in	in	ADP
cana-5716	24	7	effectively	effectively	ADV
cana-5716	24	8	integrating	integrate	VERB
cana-5716	24	9	this	this	DET
cana-5716	24	10	data	datum	NOUN
cana-5716	24	11	with	with	ADP
cana-5716	24	12	user	user	NOUN
cana-5716	24	13	-	-	PUNCT
cana-5716	24	14	friendly	friendly	ADJ
cana-5716	24	15	interfaces	interface	NOUN
cana-5716	24	16	to	to	PART
cana-5716	24	17	enhance	enhance	VERB
cana-5716	24	18	user	user	NOUN
cana-5716	24	19	experience	experience	NOUN
cana-5716	24	20	and	and	CCONJ
cana-5716	24	21	engagement	engagement	NOUN
cana-5716	24	22	.	.	PUNCT
cana-5716	25	1	1.2	1.2	NUM
cana-5716	25	2	problem	problem	NOUN
cana-5716	25	3	statement	statement	NOUN
cana-5716	25	4	despite	despite	SCONJ
cana-5716	25	5	the	the	DET
cana-5716	25	6	availability	availability	NOUN
cana-5716	25	7	of	of	ADP
cana-5716	25	8	advanced	advanced	ADJ
cana-5716	25	9	analytics	analytic	NOUN
cana-5716	25	10	tools	tool	NOUN
cana-5716	25	11	,	,	PUNCT
cana-5716	25	12	many	many	ADJ
cana-5716	25	13	digital	digital	ADJ
cana-5716	25	14	marketing	marketing	NOUN
cana-5716	25	15	campaigns	campaign	NOUN
cana-5716	25	16	fail	fail	VERB
cana-5716	25	17	to	to	PART
cana-5716	25	18	achieve	achieve	VERB
cana-5716	25	19	optimal	optimal	ADJ
cana-5716	25	20	user	user	NOUN
cana-5716	25	21	engagement	engagement	NOUN
cana-5716	25	22	due	due	ADP
cana-5716	25	23	to	to	ADP
cana-5716	25	24	a	a	DET
cana-5716	25	25	lack	lack	NOUN
cana-5716	25	26	of	of	ADP
cana-5716	25	27	consideration	consideration	NOUN
cana-5716	25	28	for	for	ADP
cana-5716	25	29	hci	hci	NOUN
cana-5716	25	30	principles	principle	NOUN
cana-5716	25	31	in	in	ADP
cana-5716	25	32	the	the	DET
cana-5716	25	33	design	design	NOUN
cana-5716	25	34	of	of	ADP
cana-5716	25	35	marketing	marketing	NOUN
cana-5716	25	36	interfaces	interface	NOUN
cana-5716	25	37	.	.	PUNCT
cana-5716	26	1	1.3	1.3	NUM
cana-5716	26	2	objectives	objective	NOUN
cana-5716	26	3	•	•	ADP
cana-5716	26	4	to	to	PART
cana-5716	26	5	develop	develop	VERB
cana-5716	26	6	a	a	DET
cana-5716	26	7	framework	framework	NOUN
cana-5716	26	8	that	that	PRON
cana-5716	26	9	integrates	integrate	VERB
cana-5716	26	10	data	datum	NOUN
cana-5716	26	11	science	science	NOUN
cana-5716	26	12	techniques	technique	NOUN
cana-5716	26	13	with	with	ADP
cana-5716	26	14	hci	hci	NOUN
cana-5716	26	15	principles	principle	NOUN
cana-5716	26	16	for	for	ADP
cana-5716	26	17	digital	digital	ADJ
cana-5716	26	18	marketing	marketing	NOUN
cana-5716	26	19	.	.	PUNCT
cana-5716	27	1	•	•	NUM
cana-5716	27	2	to	to	PART
cana-5716	27	3	evaluate	evaluate	VERB
cana-5716	27	4	the	the	DET
cana-5716	27	5	effectiveness	effectiveness	NOUN
cana-5716	27	6	of	of	ADP
cana-5716	27	7	this	this	DET
cana-5716	27	8	integrated	integrate	VERB
cana-5716	27	9	approach	approach	NOUN
cana-5716	27	10	in	in	ADP
cana-5716	27	11	enhancing	enhance	VERB
cana-5716	27	12	user	user	NOUN
cana-5716	27	13	engagement	engagement	NOUN
cana-5716	27	14	and	and	CCONJ
cana-5716	27	15	conversion	conversion	NOUN
cana-5716	27	16	rates	rate	NOUN
cana-5716	27	17	.	.	PUNCT
cana-5716	28	1	•	•	X
cana-5716	28	2	to	to	PART
cana-5716	28	3	provide	provide	VERB
cana-5716	28	4	actionable	actionable	ADJ
cana-5716	28	5	insights	insight	NOUN
cana-5716	28	6	for	for	ADP
cana-5716	28	7	marketers	marketer	NOUN
cana-5716	28	8	on	on	ADP
cana-5716	28	9	optimizing	optimize	VERB
cana-5716	28	10	digital	digital	ADJ
cana-5716	28	11	campaigns	campaign	NOUN
cana-5716	28	12	through	through	ADP
cana-5716	28	13	user	user	NOUN
cana-5716	28	14	-	-	PUNCT
cana-5716	28	15	centric	centric	ADJ
cana-5716	28	16	design	design	NOUN
cana-5716	28	17	communications	communication	NOUN
cana-5716	28	18	on	on	ADP
cana-5716	28	19	applied	apply	VERB
cana-5716	28	20	nonlinear	nonlinear	ADJ
cana-5716	28	21	analysis	analysis	NOUN
cana-5716	28	22	issn	issn	NOUN
cana-5716	28	23	:	:	PUNCT
cana-5716	28	24	1074	1074	NUM
cana-5716	28	25	-	-	PUNCT
cana-5716	28	26	133x	133x	NUM
cana-5716	28	27	vol	vol	VERB
cana-5716	28	28	32	32	NUM
cana-5716	28	29	no	no	NOUN
cana-5716	28	30	.	.	PUNCT
cana-5716	29	1	10s	10	NOUN
cana-5716	29	2	(	(	PUNCT
cana-5716	29	3	2025	2025	NUM
cana-5716	29	4	)	)	PUNCT
cana-5716	29	5	2759	2759	NUM
cana-5716	29	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	29	7	1.4	1.4	NUM
cana-5716	29	8	scope	scope	NOUN
cana-5716	29	9	this	this	DET
cana-5716	29	10	study	study	NOUN
cana-5716	29	11	focuses	focus	VERB
cana-5716	29	12	on	on	ADP
cana-5716	29	13	online	online	ADJ
cana-5716	29	14	advertising	advertising	NOUN
cana-5716	29	15	platforms	platform	NOUN
cana-5716	29	16	,	,	PUNCT
cana-5716	29	17	analysing	analyse	VERB
cana-5716	29	18	user	user	NOUN
cana-5716	29	19	interactions	interaction	NOUN
cana-5716	29	20	with	with	ADP
cana-5716	29	21	digital	digital	ADJ
cana-5716	29	22	ads	ad	NOUN
cana-5716	29	23	and	and	CCONJ
cana-5716	29	24	landing	landing	NOUN
cana-5716	29	25	pages	page	NOUN
cana-5716	29	26	.	.	PUNCT
cana-5716	30	1	the	the	DET
cana-5716	30	2	proposed	propose	VERB
cana-5716	30	3	framework	framework	NOUN
cana-5716	30	4	is	be	AUX
cana-5716	30	5	applicable	applicable	ADJ
cana-5716	30	6	to	to	ADP
cana-5716	30	7	various	various	ADJ
cana-5716	30	8	industries	industry	NOUN
cana-5716	30	9	including	include	VERB
cana-5716	30	10	ecommerce	ecommerce	PROPN
cana-5716	30	11	,	,	PUNCT
cana-5716	30	12	education	education	NOUN
cana-5716	30	13	and	and	CCONJ
cana-5716	30	14	entertainment	entertainment	NOUN
cana-5716	30	15	.	.	PUNCT
cana-5716	31	1	1.5	1.5	NUM
cana-5716	31	2	structure	structure	NOUN
cana-5716	31	3	the	the	DET
cana-5716	31	4	paper	paper	NOUN
cana-5716	31	5	is	be	AUX
cana-5716	31	6	organized	organize	VERB
cana-5716	31	7	as	as	SCONJ
cana-5716	31	8	follows	follow	VERB
cana-5716	31	9	:	:	PUNCT
cana-5716	31	10	section	section	NOUN
cana-5716	31	11	2	2	NUM
cana-5716	31	12	reviews	review	NOUN
cana-5716	31	13	related	relate	VERB
cana-5716	31	14	literature	literature	NOUN
cana-5716	31	15	;	;	PUNCT
cana-5716	31	16	section	section	NOUN
cana-5716	31	17	3	3	NUM
cana-5716	31	18	presents	present	VERB
cana-5716	31	19	the	the	DET
cana-5716	31	20	methodology	methodology	NOUN
cana-5716	31	21	;	;	PUNCT
cana-5716	31	22	section	section	NOUN
cana-5716	31	23	4	4	NUM
cana-5716	31	24	discusses	discuss	VERB
cana-5716	31	25	the	the	DET
cana-5716	31	26	results	result	NOUN
cana-5716	31	27	and	and	CCONJ
cana-5716	31	28	findings	finding	NOUN
cana-5716	31	29	;	;	PUNCT
cana-5716	31	30	section	section	NOUN
cana-5716	31	31	5	5	NUM
cana-5716	31	32	provides	provide	VERB
cana-5716	31	33	a	a	DET
cana-5716	31	34	discussion	discussion	NOUN
cana-5716	31	35	;	;	PUNCT
cana-5716	31	36	and	and	CCONJ
cana-5716	31	37	section	section	NOUN
cana-5716	31	38	6	6	NUM
cana-5716	31	39	concludes	conclude	VERB
cana-5716	31	40	the	the	DET
cana-5716	31	41	paper	paper	NOUN
cana-5716	31	42	with	with	ADP
cana-5716	31	43	limitations	limitation	NOUN
cana-5716	31	44	and	and	CCONJ
cana-5716	31	45	future	future	ADJ
cana-5716	31	46	research	research	NOUN
cana-5716	31	47	directions	direction	NOUN
cana-5716	31	48	.	.	PUNCT
cana-5716	32	1	2	2	X
cana-5716	32	2	.	.	X
cana-5716	32	3	literature	literature	NOUN
cana-5716	32	4	survey	survey	PROPN
cana-5716	32	5	paper	paper	NOUN
cana-5716	32	6	title	title	NOUN
cana-5716	32	7	methodology	methodology	NOUN
cana-5716	32	8	key	key	ADJ
cana-5716	32	9	findings	finding	NOUN
cana-5716	32	10	gaps	gap	NOUN
cana-5716	32	11	identified	identify	VERB
cana-5716	32	12	zhabiz	zhabiz	NOUN
cana-5716	32	13	gharibshah	gharibshah	NOUN
cana-5716	32	14	and	and	CCONJ
cana-5716	32	15	xingquan	xingquan	PROPN
cana-5716	32	16	zhu	zhu	PROPN
cana-5716	32	17	.	.	PROPN
cana-5716	32	18	2021	2021	NUM
cana-5716	32	19	.	.	PUNCT
cana-5716	33	1	user	user	NOUN
cana-5716	33	2	response	response	NOUN
cana-5716	33	3	prediction	prediction	NOUN
cana-5716	33	4	in	in	ADP
cana-5716	33	5	online	online	ADJ
cana-5716	33	6	advertising	advertising	NOUN
cana-5716	33	7	.	.	PUNCT
cana-5716	34	1	acm	acm	PROPN
cana-5716	34	2	comput	comput	NOUN
cana-5716	34	3	.	.	PUNCT
cana-5716	35	1	surv	surv	NOUN
cana-5716	35	2	.	.	PUNCT
cana-5716	36	1	54	54	NUM
cana-5716	36	2	,	,	PUNCT
cana-5716	36	3	3	3	NUM
cana-5716	36	4	,	,	PUNCT
cana-5716	36	5	article	article	NOUN
cana-5716	36	6	64	64	NUM
cana-5716	36	7	(	(	PUNCT
cana-5716	36	8	april	april	PROPN
cana-5716	36	9	2022	2022	NUM
cana-5716	36	10	)	)	PUNCT
cana-5716	36	11	,	,	PUNCT
cana-5716	36	12	43	43	NUM
cana-5716	36	13	pages	page	NOUN
cana-5716	36	14	.	.	PUNCT
cana-5716	37	1	https://doi.org/10.1145/3	https://doi.org/10.1145/3	ADJ
cana-5716	37	2	446662	446662	NUM
cana-5716	37	3	machine	machine	NOUN
cana-5716	37	4	learning	learn	VERB
cana-5716	37	5	developed	develop	VERB
cana-5716	37	6	models	model	NOUN
cana-5716	37	7	for	for	ADP
cana-5716	37	8	user	user	NOUN
cana-5716	37	9	response	response	NOUN
cana-5716	37	10	prediction	prediction	NOUN
cana-5716	37	11	in	in	ADP
cana-5716	37	12	online	online	ADJ
cana-5716	37	13	advertising	advertising	NOUN
cana-5716	37	14	.	.	PUNCT
cana-5716	38	1	lack	lack	NOUN
cana-5716	38	2	of	of	ADP
cana-5716	38	3	integration	integration	NOUN
cana-5716	38	4	with	with	ADP
cana-5716	38	5	hci	hci	NOUN
cana-5716	38	6	principles	principle	NOUN
cana-5716	38	7	.	.	PUNCT
cana-5716	39	1	li	li	PROPN
cana-5716	39	2	,	,	PUNCT
cana-5716	39	3	n.	n.	PROPN
cana-5716	39	4	,	,	PUNCT
cana-5716	39	5	arava	arava	PROPN
cana-5716	39	6	,	,	PUNCT
cana-5716	39	7	s.	s.	PROPN
cana-5716	39	8	k.	k.	PROPN
cana-5716	39	9	,	,	PUNCT
cana-5716	39	10	dong	dong	PROPN
cana-5716	39	11	,	,	PUNCT
cana-5716	39	12	c.	c.	PROPN
cana-5716	39	13	,	,	PUNCT
cana-5716	39	14	yan	yan	PROPN
cana-5716	39	15	,	,	PUNCT
cana-5716	39	16	z.	z.	PROPN
cana-5716	39	17	,	,	PUNCT
cana-5716	39	18	&	&	CCONJ
cana-5716	39	19	pani	pani	PROPN
cana-5716	39	20	,	,	PUNCT
cana-5716	39	21	a.	a.	NOUN
cana-5716	39	22	(	(	PUNCT
cana-5716	39	23	2018	2018	NUM
cana-5716	39	24	)	)	PUNCT
cana-5716	39	25	.	.	PUNCT
cana-5716	40	1	deep	deep	ADJ
cana-5716	40	2	neural	neural	ADJ
cana-5716	40	3	net	net	NOUN
cana-5716	40	4	with	with	ADP
cana-5716	40	5	attention	attention	NOUN
cana-5716	40	6	for	for	ADP
cana-5716	40	7	multi	multi	ADJ
cana-5716	40	8	-	-	ADJ
cana-5716	40	9	channel	channel	ADJ
cana-5716	40	10	multitouch	multitouch	ADJ
cana-5716	40	11	attribution	attribution	NOUN
cana-5716	40	12	(	(	PUNCT
cana-5716	40	13	arxiv:1809.02230v1	arxiv:1809.02230v1	NOUN
cana-5716	40	14	)	)	PUNCT
cana-5716	40	15	.	.	PUNCT
cana-5716	41	1	arxiv	arxiv	PROPN
cana-5716	41	2	.	.	PUNCT
cana-5716	42	1	https://doi.org/10.48550/	https://doi.org/10.48550/	PROPN
cana-5716	42	2	arxiv.1809.02230	arxiv.1809.02230	VERB
cana-5716	42	3	deep	deep	ADJ
cana-5716	42	4	learning	learning	NOUN
cana-5716	42	5	proposed	propose	VERB
cana-5716	42	6	a	a	DET
cana-5716	42	7	multitouch	multitouch	ADJ
cana-5716	42	8	attribution	attribution	NOUN
cana-5716	42	9	model	model	NOUN
cana-5716	42	10	using	use	VERB
cana-5716	42	11	deep	deep	ADJ
cana-5716	42	12	neural	neural	ADJ
cana-5716	42	13	networks	network	NOUN
cana-5716	42	14	.	.	PUNCT
cana-5716	43	1	limited	limited	ADJ
cana-5716	43	2	focus	focus	NOUN
cana-5716	43	3	on	on	ADP
cana-5716	43	4	user	user	NOUN
cana-5716	43	5	experience	experience	NOUN
cana-5716	43	6	factors	factor	NOUN
cana-5716	43	7	.	.	PUNCT
cana-5716	44	1	cui	cui	NOUN
cana-5716	44	2	,	,	PUNCT
cana-5716	44	3	y.	y.	PROPN
cana-5716	44	4	,	,	PUNCT
cana-5716	44	5	tobossi	tobossi	NOUN
cana-5716	44	6	,	,	PUNCT
cana-5716	44	7	r.	r.	PROPN
cana-5716	44	8	,	,	PUNCT
cana-5716	44	9	&	&	CCONJ
cana-5716	44	10	vigouroux	vigouroux	PROPN
cana-5716	44	11	,	,	PUNCT
cana-5716	44	12	o.	o.	PROPN
cana-5716	44	13	(	(	PUNCT
cana-5716	44	14	2018	2018	NUM
cana-5716	44	15	)	)	PUNCT
cana-5716	44	16	.	.	PUNCT
cana-5716	45	1	modelling	model	VERB
cana-5716	45	2	customer	customer	NOUN
cana-5716	45	3	online	online	ADJ
cana-5716	45	4	behaviours	behaviour	NOUN
cana-5716	45	5	with	with	ADP
cana-5716	45	6	neural	neural	ADJ
cana-5716	45	7	networks	network	NOUN
cana-5716	45	8	:	:	PUNCT
cana-5716	45	9	applications	application	NOUN
cana-5716	45	10	to	to	ADP
cana-5716	45	11	conversion	conversion	NOUN
cana-5716	45	12	prediction	prediction	NOUN
cana-5716	45	13	and	and	CCONJ
cana-5716	45	14	advertising	advertising	NOUN
cana-5716	45	15	retargeting	retargeting	NOUN
cana-5716	45	16	(	(	PUNCT
cana-5716	45	17	arxiv:1804.07669	arxiv:1804.07669	NOUN
cana-5716	45	18	)	)	PUNCT
cana-5716	45	19	.	.	PUNCT
cana-5716	46	1	arxiv	arxiv	PROPN
cana-5716	46	2	.	.	PUNCT
cana-5716	47	1	https://doi.org/10.48550/	https://doi.org/10.48550/	PROPN
cana-5716	47	2	arxiv.1804.07669	arxiv.1804.07669	PRON
cana-5716	47	3	neural	neural	ADJ
cana-5716	47	4	networks	network	NOUN
cana-5716	47	5	modelled	model	VERB
cana-5716	47	6	customer	customer	NOUN
cana-5716	47	7	online	online	NOUN
cana-5716	47	8	behaviours	behaviour	NOUN
cana-5716	47	9	for	for	ADP
cana-5716	47	10	conversion	conversion	NOUN
cana-5716	47	11	prediction	prediction	NOUN
cana-5716	47	12	.	.	PUNCT
cana-5716	48	1	absence	absence	NOUN
cana-5716	48	2	of	of	ADP
cana-5716	48	3	user	user	NOUN
cana-5716	48	4	interface	interface	NOUN
cana-5716	48	5	considerations	consideration	NOUN
cana-5716	48	6	.	.	PUNCT
cana-5716	49	1	https://doi.org/10.1145/3446662	https://doi.org/10.1145/3446662	PRON
cana-5716	49	2	https://doi.org/10.1145/3446662	https://doi.org/10.1145/3446662	VERB
cana-5716	49	3	https://doi.org/10.48550/arxiv.1809.02230	https://doi.org/10.48550/arxiv.1809.02230	PROPN
cana-5716	49	4	https://doi.org/10.48550/arxiv.1809.02230	https://doi.org/10.48550/arxiv.1809.02230	PROPN
cana-5716	49	5	https://doi.org/10.48550/arxiv.1804.07669	https://doi.org/10.48550/arxiv.1804.07669	PROPN
cana-5716	49	6	https://doi.org/10.48550/arxiv.1804.07669	https://doi.org/10.48550/arxiv.1804.07669	PROPN
cana-5716	49	7	communications	communication	NOUN
cana-5716	49	8	on	on	ADP
cana-5716	49	9	applied	apply	VERB
cana-5716	49	10	nonlinear	nonlinear	ADJ
cana-5716	49	11	analysis	analysis	NOUN
cana-5716	49	12	issn	issn	NOUN
cana-5716	49	13	:	:	PUNCT
cana-5716	49	14	1074	1074	NUM
cana-5716	49	15	-	-	PUNCT
cana-5716	49	16	133x	133x	NUM
cana-5716	49	17	vol	vol	VERB
cana-5716	49	18	32	32	NUM
cana-5716	49	19	no	no	NOUN
cana-5716	49	20	.	.	PUNCT
cana-5716	50	1	10s	10	NOUN
cana-5716	50	2	(	(	PUNCT
cana-5716	50	3	2025	2025	NUM
cana-5716	50	4	)	)	PUNCT
cana-5716	50	5	2760	2760	NUM
cana-5716	50	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	50	7	france	france	PROPN
cana-5716	50	8	,	,	PUNCT
cana-5716	50	9	s.	s.	PROPN
cana-5716	50	10	l.	l.	PROPN
cana-5716	50	11	,	,	PUNCT
cana-5716	50	12	&	&	CCONJ
cana-5716	50	13	ghose	ghose	PROPN
cana-5716	50	14	,	,	PUNCT
cana-5716	50	15	s.	s.	PROPN
cana-5716	50	16	(	(	PUNCT
cana-5716	50	17	2019	2019	NUM
cana-5716	50	18	)	)	PUNCT
cana-5716	50	19	.	.	PUNCT
cana-5716	51	1	marketing	marketing	NOUN
cana-5716	51	2	analytics	analytic	NOUN
cana-5716	51	3	:	:	PUNCT
cana-5716	51	4	methods	method	NOUN
cana-5716	51	5	,	,	PUNCT
cana-5716	51	6	practice	practice	NOUN
cana-5716	51	7	,	,	PUNCT
cana-5716	51	8	implementation	implementation	NOUN
cana-5716	51	9	,	,	PUNCT
cana-5716	51	10	and	and	CCONJ
cana-5716	51	11	links	link	NOUN
cana-5716	51	12	to	to	ADP
cana-5716	51	13	other	other	ADJ
cana-5716	51	14	fields	field	NOUN
cana-5716	51	15	.	.	PUNCT
cana-5716	52	1	expert	expert	NOUN
cana-5716	52	2	systems	system	NOUN
cana-5716	52	3	with	with	ADP
cana-5716	52	4	applications	application	NOUN
cana-5716	52	5	,	,	PUNCT
cana-5716	52	6	117	117	NUM
cana-5716	52	7	,	,	PUNCT
cana-5716	52	8	272	272	NUM
cana-5716	52	9	–	–	PUNCT
cana-5716	52	10	289	289	NUM
cana-5716	52	11	.	.	PUNCT
cana-5716	53	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
cana-5716	53	2	.	.	PUNCT
cana-5716	54	1	eswa.2018.11.002	eswa.2018.11.002	PROPN
cana-5716	54	2	literature	literature	PROPN
cana-5716	54	3	review	review	NOUN
cana-5716	54	4	explored	explore	VERB
cana-5716	54	5	marketing	marketing	NOUN
cana-5716	54	6	analytics	analytic	NOUN
cana-5716	54	7	methods	method	NOUN
cana-5716	54	8	and	and	CCONJ
cana-5716	54	9	practices	practice	NOUN
cana-5716	54	10	.	.	PUNCT
cana-5716	55	1	insufficient	insufficient	ADJ
cana-5716	55	2	emphasis	emphasis	NOUN
cana-5716	55	3	on	on	ADP
cana-5716	55	4	hci	hci	NOUN
cana-5716	55	5	integration	integration	NOUN
cana-5716	55	6	.	.	PUNCT
cana-5716	56	1	existing	exist	VERB
cana-5716	56	2	studies	study	NOUN
cana-5716	56	3	predominantly	predominantly	ADV
cana-5716	56	4	focus	focus	VERB
cana-5716	56	5	on	on	ADP
cana-5716	56	6	algorithmic	algorithmic	ADJ
cana-5716	56	7	approaches	approach	NOUN
cana-5716	56	8	to	to	ADP
cana-5716	56	9	digital	digital	ADJ
cana-5716	56	10	marketing	marketing	NOUN
cana-5716	56	11	often	often	ADV
cana-5716	56	12	neglecting	neglect	VERB
cana-5716	56	13	the	the	DET
cana-5716	56	14	importance	importance	NOUN
cana-5716	56	15	of	of	ADP
cana-5716	56	16	user	user	NOUN
cana-5716	56	17	experience	experience	NOUN
cana-5716	56	18	design	design	NOUN
cana-5716	56	19	.	.	PUNCT
cana-5716	57	1	this	this	DET
cana-5716	57	2	research	research	NOUN
cana-5716	57	3	aims	aim	VERB
cana-5716	57	4	to	to	PART
cana-5716	57	5	fill	fill	VERB
cana-5716	57	6	this	this	DET
cana-5716	57	7	gap	gap	NOUN
cana-5716	57	8	by	by	ADP
cana-5716	57	9	incorporating	incorporate	VERB
cana-5716	57	10	hci	hci	NOUN
cana-5716	57	11	principles	principle	NOUN
cana-5716	57	12	into	into	ADP
cana-5716	57	13	data	data	NOUN
cana-5716	57	14	-	-	PUNCT
cana-5716	57	15	driven	drive	VERB
cana-5716	57	16	marketing	marketing	NOUN
cana-5716	57	17	strategies	strategy	NOUN
cana-5716	57	18	.	.	PUNCT
cana-5716	58	1	3	3	X
cana-5716	58	2	.	.	X
cana-5716	58	3	methodology	methodology	NOUN
cana-5716	58	4	3.1	3.1	NUM
cana-5716	58	5	data	datum	NOUN
cana-5716	58	6	collection	collection	NOUN
cana-5716	58	7	user	user	NOUN
cana-5716	58	8	interaction	interaction	NOUN
cana-5716	58	9	data	datum	NOUN
cana-5716	58	10	was	be	AUX
cana-5716	58	11	collected	collect	VERB
cana-5716	58	12	from	from	ADP
cana-5716	58	13	an	an	DET
cana-5716	58	14	e	e	NOUN
cana-5716	58	15	-	-	NOUN
cana-5716	58	16	commerce	commerce	NOUN
cana-5716	58	17	platform	platform	NOUN
cana-5716	58	18	including	include	VERB
cana-5716	58	19	click	click	NOUN
cana-5716	58	20	-	-	PUNCT
cana-5716	58	21	through	through	ADP
cana-5716	58	22	rates	rate	NOUN
cana-5716	58	23	,	,	PUNCT
cana-5716	58	24	time	time	NOUN
cana-5716	58	25	spent	spend	VERB
cana-5716	58	26	on	on	ADP
cana-5716	58	27	pages	page	NOUN
cana-5716	58	28	and	and	CCONJ
cana-5716	58	29	conversion	conversion	NOUN
cana-5716	58	30	rates	rate	NOUN
cana-5716	58	31	.	.	PUNCT
cana-5716	59	1	additionally	additionally	ADV
cana-5716	59	2	,	,	PUNCT
cana-5716	59	3	user	user	NOUN
cana-5716	59	4	feedback	feedback	NOUN
cana-5716	59	5	was	be	AUX
cana-5716	59	6	gathered	gather	VERB
cana-5716	59	7	through	through	ADP
cana-5716	59	8	surveys	survey	NOUN
cana-5716	59	9	assessing	assess	VERB
cana-5716	59	10	the	the	DET
cana-5716	59	11	usability	usability	NOUN
cana-5716	59	12	of	of	ADP
cana-5716	59	13	the	the	DET
cana-5716	59	14	platform	platform	NOUN
cana-5716	59	15	.	.	PUNCT
cana-5716	60	1	3.2	3.2	NUM
cana-5716	60	2	data	datum	NOUN
cana-5716	60	3	analysis	analysis	NOUN
cana-5716	60	4	machine	machine	NOUN
cana-5716	60	5	learning	learn	VERB
cana-5716	60	6	algorithms	algorithm	NOUN
cana-5716	60	7	such	such	ADJ
cana-5716	60	8	as	as	ADP
cana-5716	60	9	decision	decision	NOUN
cana-5716	60	10	trees	tree	NOUN
cana-5716	60	11	and	and	CCONJ
cana-5716	60	12	neural	neural	ADJ
cana-5716	60	13	networks	network	NOUN
cana-5716	60	14	were	be	AUX
cana-5716	60	15	employed	employ	VERB
cana-5716	60	16	to	to	PART
cana-5716	60	17	analyse	analyse	VERB
cana-5716	60	18	user	user	NOUN
cana-5716	60	19	behaviour	behaviour	NOUN
cana-5716	60	20	and	and	CCONJ
cana-5716	60	21	predict	predict	VERB
cana-5716	60	22	conversion	conversion	NOUN
cana-5716	60	23	likelihood	likelihood	NOUN
cana-5716	60	24	.	.	PUNCT
cana-5716	61	1	user	user	NOUN
cana-5716	61	2	interface	interface	NOUN
cana-5716	61	3	elements	element	NOUN
cana-5716	61	4	were	be	AUX
cana-5716	61	5	evaluated	evaluate	VERB
cana-5716	61	6	based	base	VERB
cana-5716	61	7	on	on	ADP
cana-5716	61	8	hci	hci	NOUN
cana-5716	61	9	principles	principle	NOUN
cana-5716	61	10	,	,	PUNCT
cana-5716	61	11	focusing	focus	VERB
cana-5716	61	12	on	on	ADP
cana-5716	61	13	usability	usability	NOUN
cana-5716	61	14	and	and	CCONJ
cana-5716	61	15	user	user	NOUN
cana-5716	61	16	satisfaction	satisfaction	NOUN
cana-5716	61	17	.	.	PUNCT
cana-5716	62	1	3.3	3.3	NUM
cana-5716	62	2	framework	framework	NOUN
cana-5716	62	3	development	development	NOUN
cana-5716	62	4	an	an	DET
cana-5716	62	5	integrated	integrate	VERB
cana-5716	62	6	framework	framework	NOUN
cana-5716	62	7	was	be	AUX
cana-5716	62	8	developed	develop	VERB
cana-5716	62	9	that	that	PRON
cana-5716	62	10	combines	combine	VERB
cana-5716	62	11	predictive	predictive	ADJ
cana-5716	62	12	analytics	analytic	NOUN
cana-5716	62	13	with	with	ADP
cana-5716	62	14	user	user	NOUN
cana-5716	62	15	-	-	PUNCT
cana-5716	62	16	centric	centric	ADJ
cana-5716	62	17	design	design	NOUN
cana-5716	62	18	guidelines	guideline	NOUN
cana-5716	62	19	.	.	PUNCT
cana-5716	63	1	this	this	DET
cana-5716	63	2	framework	framework	NOUN
cana-5716	63	3	aims	aim	VERB
cana-5716	63	4	to	to	PART
cana-5716	63	5	personalize	personalize	VERB
cana-5716	63	6	marketing	marketing	NOUN
cana-5716	63	7	strategies	strategy	NOUN
cana-5716	63	8	by	by	ADP
cana-5716	63	9	aligning	align	VERB
cana-5716	63	10	them	they	PRON
cana-5716	63	11	with	with	ADP
cana-5716	63	12	user	user	NOUN
cana-5716	63	13	preferences	preference	NOUN
cana-5716	63	14	and	and	CCONJ
cana-5716	63	15	behaviours	behaviour	NOUN
cana-5716	63	16	.	.	PUNCT
cana-5716	64	1	figure	figure	NOUN
cana-5716	64	2	1	1	NUM
cana-5716	64	3	:	:	PUNCT
cana-5716	64	4	framework	framework	NOUN
cana-5716	64	5	development	development	PROPN
cana-5716	64	6	https://doi.org/10.1016/j.eswa.2018.11.002	https://doi.org/10.1016/j.eswa.2018.11.002	PROPN
cana-5716	64	7	https://doi.org/10.1016/j.eswa.2018.11.002	https://doi.org/10.1016/j.eswa.2018.11.002	NOUN
cana-5716	64	8	communications	communication	NOUN
cana-5716	64	9	on	on	ADP
cana-5716	64	10	applied	apply	VERB
cana-5716	64	11	nonlinear	nonlinear	ADJ
cana-5716	64	12	analysis	analysis	NOUN
cana-5716	64	13	issn	issn	NOUN
cana-5716	64	14	:	:	PUNCT
cana-5716	64	15	1074	1074	NUM
cana-5716	64	16	-	-	PUNCT
cana-5716	64	17	133x	133x	NUM
cana-5716	64	18	vol	vol	VERB
cana-5716	64	19	32	32	NUM
cana-5716	64	20	no	no	NOUN
cana-5716	64	21	.	.	PUNCT
cana-5716	65	1	10s	10	NOUN
cana-5716	65	2	(	(	PUNCT
cana-5716	65	3	2025	2025	NUM
cana-5716	65	4	)	)	PUNCT
cana-5716	65	5	2761	2761	NUM
cana-5716	65	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	65	7	3.4	3.4	NUM
cana-5716	65	8	evaluation	evaluation	NOUN
cana-5716	65	9	the	the	DET
cana-5716	65	10	effectiveness	effectiveness	NOUN
cana-5716	65	11	of	of	ADP
cana-5716	65	12	the	the	DET
cana-5716	65	13	proposed	propose	VERB
cana-5716	65	14	framework	framework	NOUN
cana-5716	65	15	was	be	AUX
cana-5716	65	16	evaluated	evaluate	VERB
cana-5716	65	17	through	through	ADP
cana-5716	65	18	a	a	DET
cana-5716	65	19	/	/	SYM
cana-5716	65	20	b	b	NOUN
cana-5716	65	21	testing	testing	NOUN
cana-5716	65	22	,	,	PUNCT
cana-5716	65	23	comparing	compare	VERB
cana-5716	65	24	user	user	NOUN
cana-5716	65	25	engagement	engagement	NOUN
cana-5716	65	26	and	and	CCONJ
cana-5716	65	27	conversion	conversion	NOUN
cana-5716	65	28	rates	rate	NOUN
cana-5716	65	29	before	before	ADP
cana-5716	65	30	and	and	CCONJ
cana-5716	65	31	after	after	ADP
cana-5716	65	32	implementing	implement	VERB
cana-5716	65	33	the	the	DET
cana-5716	65	34	personalized	personalized	ADJ
cana-5716	65	35	strategies	strategy	NOUN
cana-5716	65	36	.	.	PUNCT
cana-5716	66	1	let	let	VERB
cana-5716	66	2	𝑓(𝑥	𝑓(𝑥	NOUN
cana-5716	66	3	)	)	PUNCT
cana-5716	67	1	be	be	VERB
cana-5716	67	2	the	the	DET
cana-5716	67	3	neural	neural	ADJ
cana-5716	67	4	net	net	ADJ
cana-5716	67	5	output	output	NOUN
cana-5716	67	6	for	for	ADP
cana-5716	67	7	user	user	NOUN
cana-5716	67	8	features	feature	VERB
cana-5716	67	9	𝑥	𝑥	NOUN
cana-5716	67	10	,	,	PUNCT
cana-5716	67	11	then	then	ADV
cana-5716	67	12	:	:	PUNCT
cana-5716	67	13	𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛	𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛	PROPN
cana-5716	67	14	𝑃𝑟𝑜𝑏𝑎𝑏𝑖𝑙𝑖𝑡𝑦	𝑃𝑟𝑜𝑏𝑎𝑏𝑖𝑙𝑖𝑡𝑦	PROPN
cana-5716	67	15	=	=	SYM
cana-5716	67	16	𝜎(𝑊	𝜎(𝑊	VERB
cana-5716	67	17	⋅	⋅	PROPN
cana-5716	67	18	𝑓(𝑥	𝑓(𝑥	NOUN
cana-5716	67	19	)	)	PUNCT
cana-5716	68	1	+	+	PUNCT
cana-5716	68	2	𝑏	𝑏	NOUN
cana-5716	68	3	)	)	PUNCT
cana-5716	68	4	where	where	SCONJ
cana-5716	68	5	𝜎	𝜎	PROPN
cana-5716	68	6	is	be	AUX
cana-5716	68	7	the	the	DET
cana-5716	68	8	sigmoid	sigmoid	NOUN
cana-5716	68	9	activation	activation	NOUN
cana-5716	68	10	,	,	PUNCT
cana-5716	68	11	w	w	PROPN
cana-5716	68	12	is	be	AUX
cana-5716	68	13	the	the	DET
cana-5716	68	14	learned	learn	VERB
cana-5716	68	15	weight	weight	NOUN
cana-5716	68	16	vector	vector	NOUN
cana-5716	68	17	and	and	CCONJ
cana-5716	68	18	b	b	NOUN
cana-5716	68	19	is	be	AUX
cana-5716	68	20	the	the	DET
cana-5716	68	21	bias	bias	NOUN
cana-5716	68	22	term	term	NOUN
cana-5716	68	23	.	.	PUNCT
cana-5716	69	1	4	4	X
cana-5716	69	2	.	.	NOUN
cana-5716	69	3	results	result	NOUN
cana-5716	69	4	and	and	CCONJ
cana-5716	69	5	findings	finding	VERB
cana-5716	69	6	4.1	4.1	NUM
cana-5716	69	7	data	datum	NOUN
cana-5716	69	8	analysis	analysis	NOUN
cana-5716	69	9	the	the	DET
cana-5716	69	10	machine	machine	NOUN
cana-5716	69	11	learning	learning	NOUN
cana-5716	69	12	models	model	NOUN
cana-5716	69	13	identified	identify	VERB
cana-5716	69	14	key	key	ADJ
cana-5716	69	15	factors	factor	NOUN
cana-5716	69	16	influencing	influence	VERB
cana-5716	69	17	user	user	NOUN
cana-5716	69	18	engagement	engagement	NOUN
cana-5716	69	19	including	include	VERB
cana-5716	69	20	personalized	personalized	ADJ
cana-5716	69	21	content	content	NOUN
cana-5716	69	22	and	and	CCONJ
cana-5716	69	23	intuitive	intuitive	ADJ
cana-5716	69	24	navigation	navigation	NOUN
cana-5716	69	25	.	.	PUNCT
cana-5716	70	1	the	the	DET
cana-5716	70	2	hci	hci	NOUN
cana-5716	70	3	evaluation	evaluation	NOUN
cana-5716	70	4	highlighted	highlight	VERB
cana-5716	70	5	areas	area	NOUN
cana-5716	70	6	for	for	ADP
cana-5716	70	7	improvement	improvement	NOUN
cana-5716	70	8	in	in	ADP
cana-5716	70	9	user	user	NOUN
cana-5716	70	10	interface	interface	NOUN
cana-5716	70	11	design	design	NOUN
cana-5716	70	12	such	such	ADJ
cana-5716	70	13	as	as	ADP
cana-5716	70	14	simplifying	simplify	VERB
cana-5716	70	15	navigation	navigation	NOUN
cana-5716	70	16	and	and	CCONJ
cana-5716	70	17	enhancing	enhance	VERB
cana-5716	70	18	visual	visual	ADJ
cana-5716	70	19	appeal	appeal	NOUN
cana-5716	70	20	.	.	PUNCT
cana-5716	71	1	figure	figure	NOUN
cana-5716	71	2	2	2	NUM
cana-5716	71	3	:	:	PUNCT
cana-5716	71	4	relative	relative	ADJ
cana-5716	71	5	importance	importance	NOUN
cana-5716	71	6	of	of	ADP
cana-5716	71	7	engagement	engagement	NOUN
cana-5716	71	8	drivers	driver	NOUN
cana-5716	71	9	identified	identify	VERB
cana-5716	71	10	by	by	ADP
cana-5716	71	11	machine	machine	NOUN
cana-5716	71	12	learning	learning	NOUN
cana-5716	71	13	models	model	VERB
cana-5716	71	14	4.2	4.2	NUM
cana-5716	71	15	framework	framework	NOUN
cana-5716	71	16	implementation	implementation	NOUN
cana-5716	71	17	implementing	implement	VERB
cana-5716	71	18	the	the	DET
cana-5716	71	19	integrated	integrate	VERB
cana-5716	71	20	framework	framework	NOUN
cana-5716	71	21	led	lead	VERB
cana-5716	71	22	to	to	ADP
cana-5716	71	23	a	a	DET
cana-5716	71	24	20	20	NUM
cana-5716	71	25	%	%	NOUN
cana-5716	71	26	increase	increase	NOUN
cana-5716	71	27	in	in	ADP
cana-5716	71	28	user	user	NOUN
cana-5716	71	29	engagement	engagement	NOUN
cana-5716	71	30	and	and	CCONJ
cana-5716	71	31	a	a	DET
cana-5716	71	32	15	15	NUM
cana-5716	71	33	%	%	NOUN
cana-5716	71	34	improvement	improvement	NOUN
cana-5716	71	35	in	in	ADP
cana-5716	71	36	conversion	conversion	NOUN
cana-5716	71	37	rates	rate	NOUN
cana-5716	71	38	.	.	PUNCT
cana-5716	72	1	these	these	DET
cana-5716	72	2	results	result	NOUN
cana-5716	72	3	were	be	AUX
cana-5716	72	4	statistically	statistically	ADV
cana-5716	72	5	significant	significant	ADJ
cana-5716	72	6	with	with	ADP
cana-5716	72	7	a	a	DET
cana-5716	72	8	p	p	NOUN
cana-5716	72	9	-	-	PUNCT
cana-5716	72	10	value	value	NOUN
cana-5716	72	11	of	of	ADP
cana-5716	72	12	less	less	ADJ
cana-5716	72	13	than	than	ADP
cana-5716	72	14	0.05	0.05	NUM
cana-5716	72	15	.	.	PUNCT
cana-5716	73	1	communications	communication	NOUN
cana-5716	73	2	on	on	ADP
cana-5716	73	3	applied	apply	VERB
cana-5716	73	4	nonlinear	nonlinear	ADJ
cana-5716	73	5	analysis	analysis	NOUN
cana-5716	73	6	issn	issn	NOUN
cana-5716	73	7	:	:	PUNCT
cana-5716	73	8	1074	1074	NUM
cana-5716	73	9	-	-	PUNCT
cana-5716	73	10	133x	133x	NUM
cana-5716	73	11	vol	vol	VERB
cana-5716	73	12	32	32	NUM
cana-5716	73	13	no	no	NOUN
cana-5716	73	14	.	.	PUNCT
cana-5716	74	1	10s	10	NOUN
cana-5716	74	2	(	(	PUNCT
cana-5716	74	3	2025	2025	NUM
cana-5716	74	4	)	)	PUNCT
cana-5716	74	5	2762	2762	NUM
cana-5716	74	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	74	7	figure	figure	NOUN
cana-5716	74	8	3	3	NUM
cana-5716	74	9	:	:	PUNCT
cana-5716	74	10	comparative	comparative	ADJ
cana-5716	74	11	analysis	analysis	NOUN
cana-5716	74	12	of	of	ADP
cana-5716	74	13	user	user	NOUN
cana-5716	74	14	engagement	engagement	NOUN
cana-5716	74	15	and	and	CCONJ
cana-5716	74	16	conversion	conversion	NOUN
cana-5716	74	17	rates	rate	NOUN
cana-5716	74	18	before	before	ADP
cana-5716	74	19	and	and	CCONJ
cana-5716	74	20	after	after	ADP
cana-5716	74	21	framework	framework	NOUN
cana-5716	74	22	implementation	implementation	NOUN
cana-5716	74	23	4.3	4.3	NUM
cana-5716	74	24	validation	validation	NOUN
cana-5716	74	25	real	real	ADJ
cana-5716	74	26	-	-	PUNCT
cana-5716	74	27	time	time	NOUN
cana-5716	74	28	validation	validation	NOUN
cana-5716	74	29	was	be	AUX
cana-5716	74	30	conducted	conduct	VERB
cana-5716	74	31	by	by	ADP
cana-5716	74	32	deploying	deploy	VERB
cana-5716	74	33	the	the	DET
cana-5716	74	34	personalized	personalized	ADJ
cana-5716	74	35	marketing	marketing	NOUN
cana-5716	74	36	strategies	strategy	NOUN
cana-5716	74	37	on	on	ADP
cana-5716	74	38	the	the	DET
cana-5716	74	39	platform	platform	NOUN
cana-5716	74	40	and	and	CCONJ
cana-5716	74	41	monitoring	monitor	VERB
cana-5716	74	42	user	user	NOUN
cana-5716	74	43	interactions	interaction	NOUN
cana-5716	74	44	.	.	PUNCT
cana-5716	75	1	the	the	DET
cana-5716	75	2	observed	observed	ADJ
cana-5716	75	3	outcomes	outcome	NOUN
cana-5716	75	4	corroborated	corroborate	VERB
cana-5716	75	5	the	the	DET
cana-5716	75	6	findings	finding	NOUN
cana-5716	75	7	from	from	ADP
cana-5716	75	8	the	the	DET
cana-5716	75	9	a	a	PROPN
cana-5716	75	10	/	/	SYM
cana-5716	75	11	b	b	NOUN
cana-5716	75	12	testing	testing	NOUN
cana-5716	75	13	,	,	PUNCT
cana-5716	75	14	confirming	confirm	VERB
cana-5716	75	15	the	the	DET
cana-5716	75	16	effectiveness	effectiveness	NOUN
cana-5716	75	17	of	of	ADP
cana-5716	75	18	the	the	DET
cana-5716	75	19	integrated	integrate	VERB
cana-5716	75	20	approach	approach	NOUN
cana-5716	75	21	.	.	PUNCT
cana-5716	76	1	figure	figure	VERB
cana-5716	76	2	4	4	NUM
cana-5716	76	3	:	:	PUNCT
cana-5716	76	4	validation	validation	NOUN
cana-5716	76	5	of	of	ADP
cana-5716	76	6	framework	framework	NOUN
cana-5716	76	7	effectiveness	effectiveness	NOUN
cana-5716	76	8	through	through	ADP
cana-5716	76	9	a	a	DET
cana-5716	76	10	/	/	SYM
cana-5716	76	11	b	b	NOUN
cana-5716	76	12	testing	testing	NOUN
cana-5716	76	13	and	and	CCONJ
cana-5716	76	14	real	real	ADJ
cana-5716	76	15	-	-	PUNCT
cana-5716	76	16	time	time	NOUN
cana-5716	76	17	monitoring	monitoring	NOUN
cana-5716	76	18	5	5	NUM
cana-5716	76	19	.	.	PUNCT
cana-5716	77	1	discussion	discussion	NOUN
cana-5716	77	2	5.1	5.1	NUM
cana-5716	77	3	interpretation	interpretation	NOUN
cana-5716	77	4	of	of	ADP
cana-5716	77	5	results	result	NOUN
cana-5716	77	6	the	the	DET
cana-5716	77	7	integration	integration	NOUN
cana-5716	77	8	of	of	ADP
cana-5716	77	9	data	datum	NOUN
cana-5716	77	10	science	science	NOUN
cana-5716	77	11	techniques	technique	NOUN
cana-5716	77	12	with	with	ADP
cana-5716	77	13	hci	hci	NOUN
cana-5716	77	14	principles	principle	NOUN
cana-5716	77	15	resulted	result	VERB
cana-5716	77	16	in	in	ADP
cana-5716	77	17	more	more	ADV
cana-5716	77	18	personalized	personalized	ADJ
cana-5716	77	19	and	and	CCONJ
cana-5716	77	20	user	user	NOUN
cana-5716	77	21	-	-	PUNCT
cana-5716	77	22	friendly	friendly	ADJ
cana-5716	77	23	marketing	marketing	NOUN
cana-5716	77	24	strategies	strategy	NOUN
cana-5716	77	25	,	,	PUNCT
cana-5716	77	26	leading	lead	VERB
cana-5716	77	27	to	to	ADP
cana-5716	77	28	enhanced	enhanced	ADJ
cana-5716	77	29	user	user	NOUN
cana-5716	77	30	engagement	engagement	NOUN
cana-5716	77	31	and	and	CCONJ
cana-5716	77	32	conversion	conversion	NOUN
cana-5716	77	33	rates	rate	NOUN
cana-5716	77	34	.	.	PUNCT
cana-5716	78	1	communications	communication	NOUN
cana-5716	78	2	on	on	ADP
cana-5716	78	3	applied	apply	VERB
cana-5716	78	4	nonlinear	nonlinear	ADJ
cana-5716	78	5	analysis	analysis	NOUN
cana-5716	78	6	issn	issn	NOUN
cana-5716	78	7	:	:	PUNCT
cana-5716	78	8	1074	1074	NUM
cana-5716	78	9	-	-	PUNCT
cana-5716	78	10	133x	133x	NUM
cana-5716	78	11	vol	vol	VERB
cana-5716	78	12	32	32	NUM
cana-5716	78	13	no	no	NOUN
cana-5716	78	14	.	.	PUNCT
cana-5716	79	1	10s	10	NOUN
cana-5716	79	2	(	(	PUNCT
cana-5716	79	3	2025	2025	NUM
cana-5716	79	4	)	)	PUNCT
cana-5716	79	5	2763	2763	NUM
cana-5716	79	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	79	7	5.2	5.2	NUM
cana-5716	79	8	implications	implication	NOUN
cana-5716	79	9	marketers	marketer	NOUN
cana-5716	79	10	should	should	AUX
cana-5716	79	11	consider	consider	VERB
cana-5716	79	12	incorporating	incorporate	VERB
cana-5716	79	13	user	user	NOUN
cana-5716	79	14	experience	experience	NOUN
cana-5716	79	15	design	design	NOUN
cana-5716	79	16	into	into	ADP
cana-5716	79	17	their	their	PRON
cana-5716	79	18	data	data	NOUN
cana-5716	79	19	-	-	PUNCT
cana-5716	79	20	driven	drive	VERB
cana-5716	79	21	strategies	strategy	NOUN
cana-5716	79	22	to	to	PART
cana-5716	79	23	optimize	optimize	VERB
cana-5716	79	24	campaign	campaign	NOUN
cana-5716	79	25	performance	performance	NOUN
cana-5716	79	26	.	.	PUNCT
cana-5716	80	1	5.3	5.3	NUM
cana-5716	80	2	limitations	limitation	NOUN
cana-5716	80	3	the	the	DET
cana-5716	80	4	study	study	NOUN
cana-5716	80	5	was	be	AUX
cana-5716	80	6	limited	limit	VERB
cana-5716	80	7	to	to	ADP
cana-5716	80	8	a	a	DET
cana-5716	80	9	single	single	ADJ
cana-5716	80	10	e	e	NOUN
cana-5716	80	11	-	-	NOUN
cana-5716	80	12	commerce	commerce	NOUN
cana-5716	80	13	platform	platform	NOUN
cana-5716	80	14	and	and	CCONJ
cana-5716	80	15	the	the	DET
cana-5716	80	16	findings	finding	NOUN
cana-5716	80	17	may	may	AUX
cana-5716	80	18	not	not	PART
cana-5716	80	19	be	be	AUX
cana-5716	80	20	generalizable	generalizable	ADJ
cana-5716	80	21	to	to	ADP
cana-5716	80	22	other	other	ADJ
cana-5716	80	23	industries	industry	NOUN
cana-5716	80	24	or	or	CCONJ
cana-5716	80	25	platforms	platform	NOUN
cana-5716	80	26	.	.	PUNCT
cana-5716	81	1	5.4	5.4	NUM
cana-5716	81	2	future	future	ADJ
cana-5716	81	3	research	research	NOUN
cana-5716	81	4	future	future	ADJ
cana-5716	81	5	studies	study	NOUN
cana-5716	81	6	could	could	AUX
cana-5716	81	7	explore	explore	VERB
cana-5716	81	8	the	the	DET
cana-5716	81	9	application	application	NOUN
cana-5716	81	10	of	of	ADP
cana-5716	81	11	the	the	DET
cana-5716	81	12	proposed	propose	VERB
cana-5716	81	13	framework	framework	NOUN
cana-5716	81	14	across	across	ADP
cana-5716	81	15	different	different	ADJ
cana-5716	81	16	industries	industry	NOUN
cana-5716	81	17	and	and	CCONJ
cana-5716	81	18	platforms	platform	NOUN
cana-5716	81	19	as	as	ADV
cana-5716	81	20	well	well	ADV
cana-5716	81	21	as	as	ADP
cana-5716	81	22	investigate	investigate	VERB
cana-5716	81	23	the	the	DET
cana-5716	81	24	long	long	ADJ
cana-5716	81	25	-	-	PUNCT
cana-5716	81	26	term	term	NOUN
cana-5716	81	27	effects	effect	NOUN
cana-5716	81	28	of	of	ADP
cana-5716	81	29	personalized	personalized	ADJ
cana-5716	81	30	marketing	marketing	NOUN
cana-5716	81	31	strategies	strategy	NOUN
cana-5716	81	32	on	on	ADP
cana-5716	81	33	user	user	NOUN
cana-5716	81	34	behaviour	behaviour	NOUN
cana-5716	81	35	.	.	PUNCT
cana-5716	82	1	6	6	X
cana-5716	82	2	.	.	X
cana-5716	82	3	conclusion	conclusion	NOUN
cana-5716	82	4	this	this	DET
cana-5716	82	5	research	research	NOUN
cana-5716	82	6	demonstrates	demonstrate	VERB
cana-5716	82	7	the	the	DET
cana-5716	82	8	value	value	NOUN
cana-5716	82	9	of	of	ADP
cana-5716	82	10	integrating	integrate	VERB
cana-5716	82	11	data	datum	NOUN
cana-5716	82	12	science	science	NOUN
cana-5716	82	13	and	and	CCONJ
cana-5716	82	14	hci	hci	NOUN
cana-5716	82	15	in	in	ADP
cana-5716	82	16	digital	digital	ADJ
cana-5716	82	17	marketing	marketing	NOUN
cana-5716	82	18	.	.	PUNCT
cana-5716	83	1	by	by	ADP
cana-5716	83	2	aligning	align	VERB
cana-5716	83	3	marketing	marketing	NOUN
cana-5716	83	4	strategies	strategy	NOUN
cana-5716	83	5	with	with	ADP
cana-5716	83	6	user	user	NOUN
cana-5716	83	7	preferences	preference	NOUN
cana-5716	83	8	and	and	CCONJ
cana-5716	83	9	behaviors	behavior	NOUN
cana-5716	83	10	,	,	PUNCT
cana-5716	83	11	marketers	marketer	NOUN
cana-5716	83	12	can	can	AUX
cana-5716	83	13	enhance	enhance	VERB
cana-5716	83	14	user	user	NOUN
cana-5716	83	15	engagement	engagement	NOUN
cana-5716	83	16	and	and	CCONJ
cana-5716	83	17	conversion	conversion	NOUN
cana-5716	83	18	rates	rate	NOUN
cana-5716	83	19	.	.	PUNCT
cana-5716	84	1	the	the	DET
cana-5716	84	2	proposed	propose	VERB
cana-5716	84	3	framework	framework	NOUN
cana-5716	84	4	offers	offer	VERB
cana-5716	84	5	a	a	DET
cana-5716	84	6	novel	novel	ADJ
cana-5716	84	7	approach	approach	NOUN
cana-5716	84	8	to	to	ADP
cana-5716	84	9	optimizing	optimize	VERB
cana-5716	84	10	digital	digital	ADJ
cana-5716	84	11	marketing	marketing	NOUN
cana-5716	84	12	campaigns	campaign	NOUN
cana-5716	84	13	providing	provide	VERB
cana-5716	84	14	a	a	DET
cana-5716	84	15	foundation	foundation	NOUN
cana-5716	84	16	for	for	ADP
cana-5716	84	17	future	future	ADJ
cana-5716	84	18	research	research	NOUN
cana-5716	84	19	in	in	ADP
cana-5716	84	20	this	this	DET
cana-5716	84	21	area	area	NOUN
cana-5716	84	22	.	.	PUNCT
cana-5716	85	1	references	reference	NOUN
cana-5716	85	2	[	[	X
cana-5716	85	3	1	1	NUM
cana-5716	85	4	]	]	PUNCT
cana-5716	85	5	.	.	PUNCT
cana-5716	86	1	kaponis	kaponis	PROPN
cana-5716	86	2	,	,	PUNCT
cana-5716	86	3	a.	a.	PROPN
cana-5716	86	4	,	,	PUNCT
cana-5716	86	5	maragoudakis	maragoudakis	PROPN
cana-5716	86	6	,	,	PUNCT
cana-5716	86	7	m.	m.	NOUN
cana-5716	86	8	,	,	PUNCT
cana-5716	86	9	&	&	CCONJ
cana-5716	86	10	sofianos	sofianos	PROPN
cana-5716	86	11	,	,	PUNCT
cana-5716	86	12	k.	k.	PROPN
cana-5716	86	13	c.	c.	PROPN
cana-5716	86	14	(	(	PUNCT
cana-5716	86	15	2024	2024	NUM
cana-5716	86	16	)	)	PUNCT
cana-5716	86	17	.	.	PUNCT
cana-5716	87	1	enhancing	enhance	VERB
cana-5716	87	2	user	user	NOUN
cana-5716	87	3	experiences	experience	NOUN
cana-5716	87	4	in	in	ADP
cana-5716	87	5	digital	digital	ADJ
cana-5716	87	6	marketing	marketing	NOUN
cana-5716	87	7	through	through	ADP
cana-5716	87	8	machine	machine	NOUN
cana-5716	87	9	learning	learning	NOUN
cana-5716	87	10	:	:	PUNCT
cana-5716	87	11	cases	case	NOUN
cana-5716	87	12	,	,	PUNCT
cana-5716	87	13	trends	trend	NOUN
cana-5716	87	14	,	,	PUNCT
cana-5716	87	15	and	and	CCONJ
cana-5716	87	16	challenges	challenge	NOUN
cana-5716	87	17	.	.	PUNCT
cana-5716	88	1	[	[	X
cana-5716	88	2	2	2	NUM
cana-5716	88	3	]	]	PUNCT
cana-5716	88	4	.	.	PUNCT
cana-5716	89	1	gupta	gupta	PROPN
cana-5716	89	2	,	,	PUNCT
cana-5716	89	3	g.	g.	PROPN
cana-5716	89	4	,	,	PUNCT
cana-5716	89	5	chintale	chintale	NOUN
cana-5716	89	6	,	,	PUNCT
cana-5716	89	7	p.	p.	PROPN
cana-5716	89	8	,	,	PUNCT
cana-5716	89	9	korada	korada	PROPN
cana-5716	89	10	,	,	PUNCT
cana-5716	89	11	l.	l.	PROPN
cana-5716	89	12	,	,	PUNCT
cana-5716	89	13	mahida	mahida	PROPN
cana-5716	89	14	,	,	PUNCT
cana-5716	89	15	a.	a.	PROPN
cana-5716	89	16	h.	h.	PROPN
cana-5716	89	17	,	,	PUNCT
cana-5716	89	18	pamulaparthyvenkata	pamulaparthyvenkata	PROPN
cana-5716	89	19	,	,	PUNCT
cana-5716	89	20	s.	s.	PROPN
cana-5716	89	21	,	,	PUNCT
cana-5716	89	22	&	&	CCONJ
cana-5716	89	23	avacharmal	avacharmal	PROPN
cana-5716	89	24	,	,	PUNCT
cana-5716	89	25	r.	r.	PROPN
cana-5716	89	26	(	(	PUNCT
cana-5716	89	27	2024	2024	NUM
cana-5716	89	28	)	)	PUNCT
cana-5716	89	29	.	.	PUNCT
cana-5716	90	1	the	the	DET
cana-5716	90	2	future	future	NOUN
cana-5716	90	3	of	of	ADP
cana-5716	90	4	hci	hci	NOUN
cana-5716	90	5	machine	machine	NOUN
cana-5716	90	6	learning	learning	NOUN
cana-5716	90	7	,	,	PUNCT
cana-5716	90	8	personalization	personalization	NOUN
cana-5716	90	9	,	,	PUNCT
cana-5716	90	10	and	and	CCONJ
cana-5716	90	11	beyond	beyond	ADP
cana-5716	90	12	.	.	PUNCT
cana-5716	91	1	in	in	ADP
cana-5716	91	2	driving	drive	VERB
cana-5716	91	3	transformative	transformative	ADJ
cana-5716	91	4	technology	technology	NOUN
cana-5716	91	5	trends	trend	NOUN
cana-5716	91	6	with	with	ADP
cana-5716	91	7	cloud	cloud	NOUN
cana-5716	91	8	computing	computing	NOUN
cana-5716	91	9	(	(	PUNCT
cana-5716	91	10	pp	pp	ADJ
cana-5716	91	11	.	.	PUNCT
cana-5716	91	12	309	309	NUM
cana-5716	91	13	-	-	SYM
cana-5716	91	14	327	327	NUM
cana-5716	91	15	)	)	PUNCT
cana-5716	91	16	.	.	PUNCT
cana-5716	92	1	igi	igi	PROPN
cana-5716	92	2	global	global	PROPN
cana-5716	92	3	.	.	PUNCT
cana-5716	93	1	[	[	X
cana-5716	93	2	3	3	NUM
cana-5716	93	3	]	]	PUNCT
cana-5716	93	4	.	.	PUNCT
cana-5716	94	1	wang	wang	PROPN
cana-5716	94	2	,	,	PUNCT
cana-5716	94	3	x.	x.	PROPN
cana-5716	94	4	,	,	PUNCT
cana-5716	94	5	&	&	CCONJ
cana-5716	94	6	hu	hu	PROPN
cana-5716	94	7	,	,	PUNCT
cana-5716	94	8	b.	b.	PROPN
cana-5716	94	9	(	(	PUNCT
cana-5716	94	10	2024	2024	NUM
cana-5716	94	11	)	)	PUNCT
cana-5716	94	12	.	.	PUNCT
cana-5716	95	1	machine	machine	NOUN
cana-5716	95	2	learning	learn	VERB
cana-5716	95	3	algorithms	algorithm	NOUN
cana-5716	95	4	for	for	ADP
cana-5716	95	5	improved	improved	ADJ
cana-5716	95	6	product	product	NOUN
cana-5716	95	7	design	design	NOUN
cana-5716	95	8	user	user	NOUN
cana-5716	95	9	experience	experience	NOUN
cana-5716	95	10	.	.	PUNCT
cana-5716	96	1	ieee	ieee	NOUN
cana-5716	96	2	access	access	NOUN
cana-5716	96	3	.	.	PUNCT
cana-5716	97	1	[	[	X
cana-5716	97	2	4	4	NUM
cana-5716	97	3	]	]	PUNCT
cana-5716	97	4	.	.	PUNCT
cana-5716	98	1	wu	wu	PROPN
cana-5716	98	2	,	,	PUNCT
cana-5716	98	3	y.	y.	PROPN
cana-5716	98	4	(	(	PUNCT
cana-5716	98	5	2025	2025	NUM
cana-5716	98	6	)	)	PUNCT
cana-5716	98	7	.	.	PUNCT
cana-5716	99	1	analysis	analysis	NOUN
cana-5716	99	2	of	of	ADP
cana-5716	99	3	cross	cross	ADJ
cana-5716	99	4	-	-	ADJ
cana-5716	99	5	border	border	ADJ
cana-5716	99	6	e	e	PROPN
cana-5716	99	7	-	-	PROPN
cana-5716	99	8	commerce	commerce	PROPN
cana-5716	99	9	hci	hci	NOUN
cana-5716	99	10	network	network	NOUN
cana-5716	99	11	marketing	marketing	NOUN
cana-5716	99	12	strategies	strategy	NOUN
cana-5716	99	13	based	base	VERB
cana-5716	99	14	on	on	ADP
cana-5716	99	15	social	social	ADJ
cana-5716	99	16	media	medium	NOUN
cana-5716	99	17	and	and	CCONJ
cana-5716	99	18	ai	ai	NOUN
cana-5716	99	19	-	-	PUNCT
cana-5716	99	20	powered	power	VERB
cana-5716	99	21	cad	cad	PROPN
cana-5716	99	22	.	.	PUNCT
cana-5716	99	23	computer	computer	NOUN
cana-5716	99	24	-	-	PUNCT
cana-5716	99	25	aided	aid	VERB
cana-5716	99	26	design	design	NOUN
cana-5716	99	27	and	and	CCONJ
cana-5716	99	28	applications	application	NOUN
cana-5716	99	29	,	,	PUNCT
cana-5716	99	30	22(s6	22(s6	NUM
cana-5716	99	31	)	)	PUNCT
cana-5716	99	32	,	,	PUNCT
cana-5716	99	33	147	147	NUM
cana-5716	99	34	-	-	SYM
cana-5716	99	35	59	59	NUM
cana-5716	99	36	.	.	PUNCT
cana-5716	100	1	[	[	X
cana-5716	100	2	5	5	NUM
cana-5716	100	3	]	]	PUNCT
cana-5716	100	4	.	.	PUNCT
cana-5716	101	1	rathi	rathi	PROPN
cana-5716	101	2	,	,	PUNCT
cana-5716	101	3	s.	s.	PROPN
cana-5716	101	4	r.	r.	PROPN
cana-5716	101	5	,	,	PUNCT
cana-5716	101	6	jadhav	jadhav	PROPN
cana-5716	101	7	,	,	PUNCT
cana-5716	101	8	n.	n.	PROPN
cana-5716	101	9	,	,	PUNCT
cana-5716	101	10	raut	raut	PROPN
cana-5716	101	11	,	,	PUNCT
cana-5716	101	12	a.	a.	NOUN
cana-5716	101	13	,	,	PUNCT
cana-5716	101	14	navhal	navhal	NOUN
cana-5716	101	15	,	,	PUNCT
cana-5716	101	16	a.	a.	NOUN
cana-5716	101	17	,	,	PUNCT
cana-5716	101	18	&	&	CCONJ
cana-5716	101	19	patil	patil	PROPN
cana-5716	101	20	,	,	PUNCT
cana-5716	101	21	m.	m.	NOUN
cana-5716	101	22	(	(	PUNCT
cana-5716	101	23	2025	2025	NUM
cana-5716	101	24	)	)	PUNCT
cana-5716	101	25	.	.	PUNCT
cana-5716	102	1	predictive	predictive	ADJ
cana-5716	102	2	analytics	analytic	NOUN
cana-5716	102	3	using	use	VERB
cana-5716	102	4	machine	machine	NOUN
cana-5716	102	5	learning	learn	VERB
cana-5716	102	6	for	for	ADP
cana-5716	102	7	enhanced	enhance	VERB
cana-5716	102	8	online	online	ADJ
cana-5716	102	9	advertising	advertising	NOUN
cana-5716	102	10	.	.	PUNCT
cana-5716	103	1	in	in	ADP
cana-5716	103	2	bridging	bridge	VERB
cana-5716	103	3	academia	academia	NOUN
cana-5716	103	4	and	and	CCONJ
cana-5716	103	5	industry	industry	NOUN
cana-5716	103	6	through	through	ADP
cana-5716	103	7	cloud	cloud	NOUN
cana-5716	103	8	integration	integration	NOUN
cana-5716	103	9	in	in	ADP
cana-5716	103	10	education	education	NOUN
cana-5716	103	11	(	(	PUNCT
cana-5716	103	12	pp	pp	ADJ
cana-5716	103	13	.	.	PUNCT
cana-5716	103	14	281	281	NUM
cana-5716	103	15	-	-	SYM
cana-5716	103	16	306	306	NUM
cana-5716	103	17	)	)	PUNCT
cana-5716	103	18	.	.	PUNCT
cana-5716	104	1	igi	igi	PROPN
cana-5716	104	2	global	global	ADJ
cana-5716	104	3	scientific	scientific	ADJ
cana-5716	104	4	publishing	publishing	NOUN
cana-5716	104	5	.	.	PUNCT
cana-5716	105	1	[	[	X
cana-5716	105	2	6	6	NUM
cana-5716	105	3	]	]	PUNCT
cana-5716	105	4	.	.	PUNCT
cana-5716	106	1	liang	liang	PROPN
cana-5716	106	2	,	,	PUNCT
cana-5716	106	3	y.	y.	PROPN
cana-5716	106	4	,	,	PUNCT
cana-5716	106	5	deng	deng	PROPN
cana-5716	106	6	,	,	PUNCT
cana-5716	106	7	r.	r.	PROPN
cana-5716	106	8	,	,	PUNCT
cana-5716	106	9	lin	lin	PROPN
cana-5716	106	10	,	,	PUNCT
cana-5716	106	11	w.	w.	PROPN
cana-5716	106	12	,	,	PUNCT
cana-5716	106	13	deng	deng	PROPN
cana-5716	106	14	,	,	PUNCT
cana-5716	106	15	r.	r.	PROPN
cana-5716	106	16	,	,	PUNCT
cana-5716	106	17	zhu	zhu	PROPN
cana-5716	106	18	,	,	PUNCT
cana-5716	106	19	x.	x.	PROPN
cana-5716	106	20	,	,	PUNCT
cana-5716	106	21	&	&	CCONJ
cana-5716	106	22	yu	yu	PROPN
cana-5716	106	23	,	,	PUNCT
cana-5716	106	24	l.	l.	PROPN
cana-5716	106	25	(	(	PUNCT
cana-5716	106	26	2025	2025	NUM
cana-5716	106	27	)	)	PUNCT
cana-5716	106	28	.	.	PUNCT
cana-5716	107	1	modeling	modeling	NOUN
cana-5716	107	2	and	and	CCONJ
cana-5716	107	3	reinforcement	reinforcement	NOUN
cana-5716	107	4	learning	learning	NOUN
cana-5716	107	5	assessment	assessment	NOUN
cana-5716	107	6	system	system	NOUN
cana-5716	107	7	for	for	ADP
cana-5716	107	8	quality	quality	NOUN
cana-5716	107	9	improvement	improvement	NOUN
cana-5716	107	10	of	of	ADP
cana-5716	107	11	advertising	advertising	NOUN
cana-5716	107	12	design	design	NOUN
cana-5716	107	13	.	.	PUNCT
cana-5716	108	1	computer	computer	NOUN
cana-5716	108	2	-	-	PUNCT
cana-5716	108	3	aided	aid	VERB
cana-5716	108	4	design	design	NOUN
cana-5716	108	5	&	&	CCONJ
cana-5716	108	6	applications	application	NOUN
cana-5716	108	7	,	,	PUNCT
cana-5716	108	8	21	21	NUM
cana-5716	108	9	,	,	PUNCT
cana-5716	108	10	188	188	NUM
cana-5716	108	11	-	-	SYM
cana-5716	108	12	200	200	NUM
cana-5716	108	13	.	.	PUNCT
cana-5716	109	1	[	[	X
cana-5716	109	2	7	7	NUM
cana-5716	109	3	]	]	PUNCT
cana-5716	109	4	.	.	PUNCT
cana-5716	110	1	abdullah	abdullah	PROPN
cana-5716	110	2	,	,	PUNCT
cana-5716	110	3	c.	c.	PROPN
cana-5716	110	4	m.	m.	PROPN
cana-5716	110	5	,	,	PUNCT
cana-5716	110	6	&	&	CCONJ
cana-5716	110	7	zeebaree	zeebaree	PROPN
cana-5716	110	8	,	,	PUNCT
cana-5716	110	9	s.	s.	PROPN
cana-5716	110	10	(	(	PUNCT
cana-5716	110	11	2025	2025	NUM
cana-5716	110	12	)	)	PUNCT
cana-5716	110	13	.	.	PUNCT
cana-5716	111	1	the	the	DET
cana-5716	111	2	role	role	NOUN
cana-5716	111	3	of	of	ADP
cana-5716	111	4	machine	machine	NOUN
cana-5716	111	5	learning	learn	VERB
cana-5716	111	6	in	in	ADP
cana-5716	111	7	enhancing	enhance	VERB
cana-5716	111	8	marketing	marketing	NOUN
cana-5716	111	9	strategies	strategy	NOUN
cana-5716	111	10	within	within	ADP
cana-5716	111	11	cloud	cloud	NOUN
cana-5716	111	12	-	-	PUNCT
cana-5716	111	13	based	base	VERB
cana-5716	111	14	enterprise	enterprise	NOUN
cana-5716	111	15	systems	system	NOUN
cana-5716	111	16	.	.	PUNCT
cana-5716	112	1	asian	asian	ADJ
cana-5716	112	2	journal	journal	PROPN
cana-5716	112	3	of	of	ADP
cana-5716	112	4	research	research	NOUN
cana-5716	112	5	in	in	ADP
cana-5716	112	6	computer	computer	NOUN
cana-5716	112	7	science	science	NOUN
cana-5716	112	8	,	,	PUNCT
cana-5716	112	9	18(5	18(5	NUM
cana-5716	112	10	)	)	PUNCT
cana-5716	112	11	,	,	PUNCT
cana-5716	112	12	32	32	NUM
cana-5716	112	13	-	-	SYM
cana-5716	112	14	54	54	NUM
cana-5716	112	15	.	.	PUNCT
cana-5716	113	1	communications	communication	NOUN
cana-5716	113	2	on	on	ADP
cana-5716	113	3	applied	apply	VERB
cana-5716	113	4	nonlinear	nonlinear	ADJ
cana-5716	113	5	analysis	analysis	NOUN
cana-5716	113	6	issn	issn	NOUN
cana-5716	113	7	:	:	PUNCT
cana-5716	113	8	1074	1074	NUM
cana-5716	113	9	-	-	PUNCT
cana-5716	113	10	133x	133x	NUM
cana-5716	113	11	vol	vol	VERB
cana-5716	113	12	32	32	NUM
cana-5716	113	13	no	no	NOUN
cana-5716	113	14	.	.	PUNCT
cana-5716	114	1	10s	10	NOUN
cana-5716	114	2	(	(	PUNCT
cana-5716	114	3	2025	2025	NUM
cana-5716	114	4	)	)	PUNCT
cana-5716	114	5	2764	2764	NUM
cana-5716	114	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5716	115	1	[	[	X
cana-5716	115	2	8	8	NUM
cana-5716	115	3	]	]	PUNCT
cana-5716	115	4	.	.	PUNCT
cana-5716	116	1	halkiopoulos	halkiopoulos	PROPN
cana-5716	116	2	,	,	PUNCT
cana-5716	116	3	c.	c.	PROPN
cana-5716	116	4	,	,	PUNCT
cana-5716	116	5	gkintoni	gkintoni	NOUN
cana-5716	116	6	,	,	PUNCT
cana-5716	116	7	e.	e.	PROPN
cana-5716	116	8	,	,	PUNCT
cana-5716	116	9	aroutzidis	aroutzidis	PROPN
cana-5716	116	10	,	,	PUNCT
cana-5716	116	11	a.	a.	PROPN
cana-5716	116	12	,	,	PUNCT
cana-5716	116	13	&	&	CCONJ
cana-5716	116	14	antonopoulou	antonopoulou	PROPN
cana-5716	116	15	,	,	PUNCT
cana-5716	116	16	h.	h.	PROPN
cana-5716	116	17	(	(	PUNCT
cana-5716	116	18	2025	2025	NUM
cana-5716	116	19	)	)	PUNCT
cana-5716	116	20	.	.	PUNCT
cana-5716	117	1	advances	advance	NOUN
cana-5716	117	2	in	in	ADP
cana-5716	117	3	neuroimaging	neuroimaging	NOUN
cana-5716	117	4	and	and	CCONJ
cana-5716	117	5	deep	deep	ADJ
cana-5716	117	6	learning	learning	NOUN
cana-5716	117	7	for	for	ADP
cana-5716	117	8	emotion	emotion	NOUN
cana-5716	117	9	detection	detection	NOUN
cana-5716	117	10	:	:	PUNCT
cana-5716	117	11	a	a	DET
cana-5716	117	12	systematic	systematic	ADJ
cana-5716	117	13	review	review	NOUN
cana-5716	117	14	of	of	ADP
cana-5716	117	15	cognitive	cognitive	ADJ
cana-5716	117	16	neuroscience	neuroscience	NOUN
cana-5716	117	17	and	and	CCONJ
cana-5716	117	18	algorithmic	algorithmic	ADJ
cana-5716	117	19	innovations	innovation	NOUN
cana-5716	117	20	.	.	PUNCT
cana-5716	118	1	diagnostics	diagnostic	NOUN
cana-5716	118	2	,	,	PUNCT
cana-5716	118	3	15(4	15(4	NUM
cana-5716	118	4	)	)	PUNCT
cana-5716	118	5	,	,	PUNCT
cana-5716	118	6	456	456	NUM
cana-5716	118	7	.	.	PUNCT
cana-5716	119	1	[	[	X
cana-5716	119	2	9	9	NUM
cana-5716	119	3	]	]	PUNCT
cana-5716	119	4	.	.	PUNCT
cana-5716	120	1	razzaq	razzaq	PROPN
cana-5716	120	2	,	,	PUNCT
cana-5716	120	3	k.	k.	PROPN
cana-5716	120	4	,	,	PUNCT
cana-5716	120	5	&	&	CCONJ
cana-5716	120	6	shah	shah	PROPN
cana-5716	120	7	,	,	PUNCT
cana-5716	120	8	m.	m.	NOUN
cana-5716	120	9	(	(	PUNCT
cana-5716	120	10	2025	2025	NUM
cana-5716	120	11	)	)	PUNCT
cana-5716	120	12	.	.	PUNCT
cana-5716	121	1	machine	machine	NOUN
cana-5716	121	2	learning	learning	NOUN
cana-5716	121	3	and	and	CCONJ
cana-5716	121	4	deep	deep	ADJ
cana-5716	121	5	learning	learning	NOUN
cana-5716	121	6	paradigms	paradigm	VERB
cana-5716	121	7	:	:	PUNCT
cana-5716	121	8	from	from	ADP
cana-5716	121	9	techniques	technique	NOUN
cana-5716	121	10	to	to	ADP
cana-5716	121	11	practical	practical	ADJ
cana-5716	121	12	applications	application	NOUN
cana-5716	121	13	and	and	CCONJ
cana-5716	121	14	research	research	NOUN
cana-5716	121	15	frontiers	frontier	NOUN
cana-5716	121	16	.	.	PUNCT
cana-5716	122	1	computers	computer	NOUN
cana-5716	122	2	,	,	PUNCT
cana-5716	122	3	14(3	14(3	NUM
cana-5716	122	4	)	)	PUNCT
cana-5716	122	5	,	,	PUNCT
cana-5716	122	6	93	93	NUM
cana-5716	122	7	.	.	PUNCT
cana-5716	123	1	[	[	X
cana-5716	123	2	10	10	NUM
cana-5716	123	3	]	]	PUNCT
cana-5716	123	4	.	.	PUNCT
cana-5716	124	1	ibrahim	ibrahim	PROPN
cana-5716	124	2	,	,	PUNCT
cana-5716	124	3	n.	n.	PROPN
cana-5716	124	4	m.	m.	PROPN
cana-5716	124	5	,	,	PUNCT
cana-5716	124	6	abiduzzaman	abiduzzaman	PROPN
cana-5716	124	7	,	,	PUNCT
cana-5716	124	8	s.	s.	PROPN
cana-5716	124	9	m.	m.	PROPN
cana-5716	124	10	,	,	PUNCT
cana-5716	124	11	raziff	raziff	NOUN
cana-5716	124	12	,	,	PUNCT
cana-5716	124	13	a.	a.	PROPN
cana-5716	124	14	r.	r.	PROPN
cana-5716	124	15	a.	a.	PROPN
cana-5716	124	16	,	,	PUNCT
cana-5716	124	17	&	&	CCONJ
cana-5716	124	18	shah	shah	PROPN
cana-5716	124	19	,	,	PUNCT
cana-5716	124	20	a.	a.	NOUN
cana-5716	124	21	(	(	PUNCT
cana-5716	124	22	2025	2025	NUM
cana-5716	124	23	)	)	PUNCT
cana-5716	124	24	.	.	PUNCT
cana-5716	125	1	a	a	DET
cana-5716	125	2	collaborative	collaborative	ADJ
cana-5716	125	3	filtering	filter	VERB
cana-5716	125	4	approach	approach	NOUN
cana-5716	125	5	using	use	VERB
cana-5716	125	6	machine	machine	NOUN
cana-5716	125	7	learning	learning	NOUN
cana-5716	125	8	and	and	CCONJ
cana-5716	125	9	business	business	NOUN
cana-5716	125	10	intelligence	intelligence	NOUN
cana-5716	125	11	:	:	PUNCT
cana-5716	125	12	a	a	DET
cana-5716	125	13	critical	critical	ADJ
cana-5716	125	14	review	review	NOUN
cana-5716	125	15	.	.	PUNCT
cana-5716	126	1	international	international	ADJ
cana-5716	126	2	journal	journal	PROPN
cana-5716	126	3	on	on	ADP
cana-5716	126	4	perceptive	perceptive	ADJ
cana-5716	126	5	and	and	CCONJ
cana-5716	126	6	cognitive	cognitive	ADJ
cana-5716	126	7	computing	computing	NOUN
cana-5716	126	8	,	,	PUNCT
cana-5716	126	9	11(1	11(1	NUM
cana-5716	126	10	)	)	PUNCT
cana-5716	126	11	,	,	PUNCT
cana-5716	126	12	41	41	NUM
cana-5716	126	13	-	-	SYM
cana-5716	126	14	49	49	NUM
cana-5716	126	15	.	.	PUNCT
cana-5716	127	1	[	[	X
cana-5716	127	2	11	11	NUM
cana-5716	127	3	]	]	PUNCT
cana-5716	127	4	.	.	PUNCT
cana-5716	128	1	chen	chen	PROPN
cana-5716	128	2	,	,	PUNCT
cana-5716	128	3	y.	y.	PROPN
cana-5716	128	4	,	,	PUNCT
cana-5716	128	5	&	&	CCONJ
cana-5716	128	6	meng	meng	PROPN
cana-5716	128	7	,	,	PUNCT
cana-5716	128	8	d.	d.	PROPN
cana-5716	128	9	(	(	PUNCT
cana-5716	128	10	2025	2025	NUM
cana-5716	128	11	)	)	PUNCT
cana-5716	128	12	.	.	PUNCT
cana-5716	129	1	optimization	optimization	NOUN
cana-5716	129	2	of	of	ADP
cana-5716	129	3	visual	visual	ADJ
cana-5716	129	4	communication	communication	NOUN
cana-5716	129	5	design	design	NOUN
cana-5716	129	6	scheme	scheme	NOUN
cana-5716	129	7	by	by	ADP
cana-5716	129	8	combining	combine	VERB
cana-5716	129	9	computer	computer	NOUN
cana-5716	129	10	-	-	PUNCT
cana-5716	129	11	aided	aid	VERB
cana-5716	129	12	design	design	NOUN
cana-5716	129	13	and	and	CCONJ
cana-5716	129	14	deep	deep	ADJ
cana-5716	129	15	learning	learning	NOUN
cana-5716	129	16	.	.	PUNCT
cana-5716	130	1	computer	computer	NOUN
cana-5716	130	2	-	-	PUNCT
cana-5716	130	3	aided	aid	VERB
cana-5716	130	4	design	design	NOUN
cana-5716	130	5	&	&	CCONJ
cana-5716	130	6	applications	application	NOUN
cana-5716	130	7	,	,	PUNCT
cana-5716	130	8	22	22	NUM
cana-5716	130	9	,	,	PUNCT
cana-5716	130	10	253	253	NUM
cana-5716	130	11	-	-	SYM
cana-5716	130	12	267	267	NUM
cana-5716	130	13	.	.	PUNCT
cana-5716	131	1	[	[	X
cana-5716	131	2	12	12	NUM
cana-5716	131	3	]	]	PUNCT
cana-5716	131	4	.	.	PUNCT
cana-5716	132	1	sbiai	sbiai	PROPN
cana-5716	132	2	,	,	PUNCT
cana-5716	132	3	f.	f.	PROPN
cana-5716	132	4	(	(	PUNCT
cana-5716	132	5	2025	2025	NUM
cana-5716	132	6	)	)	PUNCT
cana-5716	132	7	.	.	PUNCT
cana-5716	133	1	ai	ai	VERB
cana-5716	133	2	-	-	PUNCT
cana-5716	133	3	powered	power	VERB
cana-5716	133	4	recommendation	recommendation	NOUN
cana-5716	133	5	systems	system	NOUN
cana-5716	133	6	:	:	PUNCT
cana-5716	133	7	exploring	explore	VERB
cana-5716	133	8	their	their	PRON
cana-5716	133	9	impact	impact	NOUN
cana-5716	133	10	on	on	ADP
cana-5716	133	11	customer	customer	NOUN
cana-5716	133	12	-	-	PUNCT
cana-5716	133	13	business	business	NOUN
cana-5716	133	14	interaction	interaction	NOUN
cana-5716	133	15	.	.	PUNCT
cana-5716	134	1	international	international	ADJ
cana-5716	134	2	journal	journal	NOUN
cana-5716	134	3	of	of	ADP
cana-5716	134	4	innovative	innovative	ADJ
cana-5716	134	5	science	science	NOUN
cana-5716	134	6	and	and	CCONJ
cana-5716	134	7	research	research	NOUN
cana-5716	134	8	technology	technology	NOUN
cana-5716	134	9	,	,	PUNCT
cana-5716	134	10	10(4	10(4	NUM
cana-5716	134	11	)	)	PUNCT
cana-5716	134	12	,	,	PUNCT
cana-5716	134	13	1332	1332	NUM
cana-5716	134	14	-	-	SYM
cana-5716	134	15	1339	1339	NUM
cana-5716	134	16	.	.	PUNCT
cana-5716	135	1	[	[	X
cana-5716	135	2	13	13	NUM
cana-5716	135	3	]	]	SYM
cana-5716	135	4	.	.	PUNCT
cana-5716	135	5	pasch	pasch	PROPN
cana-5716	135	6	,	,	PUNCT
cana-5716	135	7	s.	s.	PROPN
cana-5716	135	8	,	,	PUNCT
cana-5716	135	9	&	&	CCONJ
cana-5716	135	10	ha	ha	INTJ
cana-5716	135	11	,	,	PUNCT
cana-5716	135	12	s.	s.	PROPN
cana-5716	135	13	y.	y.	PROPN
cana-5716	135	14	(	(	PUNCT
cana-5716	135	15	2025	2025	NUM
cana-5716	135	16	)	)	PUNCT
cana-5716	135	17	.	.	PUNCT
cana-5716	136	1	human	human	NOUN
cana-5716	136	2	-	-	PUNCT
cana-5716	136	3	ai	ai	NOUN
cana-5716	136	4	interaction	interaction	NOUN
cana-5716	136	5	and	and	CCONJ
cana-5716	136	6	user	user	NOUN
cana-5716	136	7	satisfaction	satisfaction	NOUN
cana-5716	136	8	:	:	PUNCT
cana-5716	136	9	empirical	empirical	ADJ
cana-5716	136	10	evidence	evidence	NOUN
cana-5716	136	11	from	from	ADP
cana-5716	136	12	online	online	ADJ
cana-5716	136	13	reviews	review	NOUN
cana-5716	136	14	of	of	ADP
cana-5716	136	15	ai	ai	ADJ
cana-5716	136	16	products	product	NOUN
cana-5716	136	17	.	.	PUNCT
cana-5716	137	1	arxiv	arxiv	PROPN
cana-5716	137	2	preprint	preprint	PROPN
cana-5716	137	3	arxiv:2503.17955	arxiv:2503.17955	NOUN
cana-5716	137	4	.	.	PUNCT