id	sid	tid	token	lemma	pos
cana-6004	1	1	communications	communication	NOUN
cana-6004	1	2	on	on	ADP
cana-6004	1	3	applied	apply	VERB
cana-6004	1	4	nonlinear	nonlinear	ADJ
cana-6004	1	5	analysis	analysis	NOUN
cana-6004	1	6	issn	issn	NOUN
cana-6004	1	7	:	:	PUNCT
cana-6004	1	8	1074	1074	NUM
cana-6004	1	9	-	-	PUNCT
cana-6004	1	10	133x	133x	NUM
cana-6004	1	11	vol	vol	NOUN
cana-6004	1	12	32	32	NUM
cana-6004	1	13	no	no	NOUN
cana-6004	1	14	.	.	PUNCT
cana-6004	2	1	4s	4s	NUM
cana-6004	2	2	(	(	PUNCT
cana-6004	2	3	2025	2025	NUM
cana-6004	2	4	)	)	PUNCT
cana-6004	3	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-6004	3	2	752	752	NUM
cana-6004	3	3	hyper	hyper	ADJ
cana-6004	3	4	-	-	ADJ
cana-6004	3	5	personalized	personalized	ADJ
cana-6004	3	6	marketing	marketing	NOUN
cana-6004	3	7	through	through	ADP
cana-6004	3	8	ai	ai	ADJ
cana-6004	3	9	:	:	PUNCT
cana-6004	3	10	predictive	predictive	ADJ
cana-6004	3	11	consumer	consumer	NOUN
cana-6004	3	12	behaviour	behaviour	NOUN
cana-6004	3	13	and	and	CCONJ
cana-6004	3	14	ethical	ethical	ADJ
cana-6004	3	15	implications	implication	NOUN
cana-6004	3	16	sagar	sagar	PROPN
cana-6004	3	17	bhadange1	bhadange1	PROPN
cana-6004	3	18	,	,	PUNCT
cana-6004	3	19	vinod	vinod	PROPN
cana-6004	3	20	kr	kr	PROPN
cana-6004	3	21	sharma2	sharma2	PROPN
cana-6004	3	22	,	,	PUNCT
cana-6004	3	23	rupen	rupen	VERB
cana-6004	3	24	pilankar3	pilankar3	X
cana-6004	3	25	1*institute	1*institute	NOUN
cana-6004	3	26	for	for	ADP
cana-6004	3	27	future	future	ADJ
cana-6004	3	28	education	education	NOUN
cana-6004	3	29	,	,	PUNCT
cana-6004	3	30	entrepreneurship	entrepreneurship	NOUN
cana-6004	3	31	and	and	CCONJ
cana-6004	3	32	leadership	leadership	NOUN
cana-6004	3	33	ifeel	ifeel	ADJ
cana-6004	3	34	,	,	PUNCT
cana-6004	3	35	india	india	PROPN
cana-6004	3	36	.	.	PUNCT
cana-6004	4	1	sagar.bhadange@ifeel.edu.in	sagar.bhadange@ifeel.edu.in	PROPN
cana-6004	4	2	2institute	2institute	NUM
cana-6004	4	3	for	for	ADP
cana-6004	4	4	future	future	ADJ
cana-6004	4	5	education	education	NOUN
cana-6004	4	6	,	,	PUNCT
cana-6004	4	7	entrepreneurship	entrepreneurship	NOUN
cana-6004	4	8	and	and	CCONJ
cana-6004	4	9	leadership	leadership	NOUN
cana-6004	4	10	ifeel	ifeel	ADJ
cana-6004	4	11	,	,	PUNCT
cana-6004	4	12	india	india	PROPN
cana-6004	4	13	.	.	PUNCT
cana-6004	5	1	vinod.sharma@ifeel.edu.in	vinod.sharma@ifeel.edu.in	PROPN
cana-6004	5	2	3institute	3institute	NUM
cana-6004	5	3	for	for	ADP
cana-6004	5	4	future	future	ADJ
cana-6004	5	5	education	education	NOUN
cana-6004	5	6	,	,	PUNCT
cana-6004	5	7	entrepreneurship	entrepreneurship	NOUN
cana-6004	5	8	and	and	CCONJ
cana-6004	5	9	leadership	leadership	NOUN
cana-6004	5	10	ifeel	ifeel	ADJ
cana-6004	5	11	,	,	PUNCT
cana-6004	5	12	india	india	PROPN
cana-6004	5	13	.	.	PUNCT
cana-6004	6	1	rupen.p@ifeel.edu.in	rupen.p@ifeel.edu.in	PROPN
cana-6004	6	2	article	article	PROPN
cana-6004	6	3	history	history	NOUN
cana-6004	6	4	:	:	PUNCT
cana-6004	6	5	received	receive	VERB
cana-6004	6	6	:	:	PUNCT
cana-6004	6	7	03/01/2025	03/01/2025	NUM
cana-6004	6	8	revised	revise	VERB
cana-6004	6	9	:	:	PUNCT
cana-6004	6	10	04/02/2025	04/02/2025	NUM
cana-6004	6	11	accepted	accept	VERB
cana-6004	6	12	:	:	PUNCT
cana-6004	6	13	05/03/2025	05/03/2025	NUM
cana-6004	6	14	abstract	abstract	NOUN
cana-6004	6	15	:	:	PUNCT
cana-6004	6	16	the	the	DET
cana-6004	6	17	marketing	marketing	NOUN
cana-6004	6	18	land	land	NOUN
cana-6004	6	19	scape	scape	NOUN
cana-6004	6	20	has	have	AUX
cana-6004	6	21	been	be	AUX
cana-6004	6	22	revolutionised	revolutionise	VERB
cana-6004	6	23	by	by	ADP
cana-6004	6	24	the	the	DET
cana-6004	6	25	rapid	rapid	ADJ
cana-6004	6	26	advancements	advancement	NOUN
cana-6004	6	27	in	in	ADP
cana-6004	6	28	artificial	artificial	ADJ
cana-6004	6	29	intelligence	intelligence	NOUN
cana-6004	6	30	(	(	PUNCT
cana-6004	6	31	ai	ai	NOUN
cana-6004	6	32	)	)	PUNCT
cana-6004	6	33	that	that	PRON
cana-6004	6	34	helped	help	VERB
cana-6004	6	35	the	the	DET
cana-6004	6	36	businesses	business	NOUN
cana-6004	6	37	to	to	PART
cana-6004	6	38	influence	influence	VERB
cana-6004	6	39	“	"	PUNCT
cana-6004	6	40	predictive	predictive	ADJ
cana-6004	6	41	analytics	analytic	NOUN
cana-6004	6	42	and	and	CCONJ
cana-6004	6	43	personalization	personalization	NOUN
cana-6004	6	44	”	"	PUNCT
cana-6004	6	45	to	to	PART
cana-6004	6	46	improve	improve	VERB
cana-6004	6	47	consumer	consumer	NOUN
cana-6004	6	48	engagement	engagement	NOUN
cana-6004	6	49	.	.	PUNCT
cana-6004	7	1	“	"	PUNCT
cana-6004	7	2	machine	machine	NOUN
cana-6004	7	3	learning	learning	NOUN
cana-6004	7	4	algorithms	algorithm	NOUN
cana-6004	7	5	,	,	PUNCT
cana-6004	7	6	natural	natural	ADJ
cana-6004	7	7	language	language	NOUN
cana-6004	7	8	processing	processing	NOUN
cana-6004	7	9	,	,	PUNCT
cana-6004	7	10	and	and	CCONJ
cana-6004	7	11	big	big	ADJ
cana-6004	7	12	data	datum	NOUN
cana-6004	7	13	analytics	analytic	NOUN
cana-6004	7	14	”	"	PUNCT
cana-6004	7	15	are	be	AUX
cana-6004	7	16	all	all	PRON
cana-6004	7	17	used	use	VERB
cana-6004	7	18	in	in	ADP
cana-6004	7	19	ai	ai	ADJ
cana-6004	7	20	-	-	PUNCT
cana-6004	7	21	powered	power	VERB
cana-6004	7	22	marketing	marketing	NOUN
cana-6004	7	23	that	that	PRON
cana-6004	7	24	helps	help	VERB
cana-6004	7	25	to	to	PART
cana-6004	7	26	predict	predict	VERB
cana-6004	7	27	“	"	PUNCT
cana-6004	7	28	consumer	consumer	NOUN
cana-6004	7	29	behaviour	behaviour	NOUN
cana-6004	7	30	,	,	PUNCT
cana-6004	7	31	preferences	preference	NOUN
cana-6004	7	32	,	,	PUNCT
cana-6004	7	33	and	and	CCONJ
cana-6004	7	34	purchasing	purchase	VERB
cana-6004	7	35	patterns	pattern	NOUN
cana-6004	7	36	”	"	PUNCT
cana-6004	7	37	with	with	ADP
cana-6004	7	38	exceptional	exceptional	ADJ
cana-6004	7	39	precision	precision	NOUN
cana-6004	7	40	.	.	PUNCT
cana-6004	8	1	the	the	DET
cana-6004	8	2	transformative	transformative	ADJ
cana-6004	8	3	role	role	NOUN
cana-6004	8	4	of	of	ADP
cana-6004	8	5	ai	ai	VERB
cana-6004	8	6	in	in	ADP
cana-6004	8	7	marketing	marketing	NOUN
cana-6004	8	8	allows	allow	VERB
cana-6004	8	9	marketers	marketer	NOUN
cana-6004	8	10	to	to	PART
cana-6004	8	11	focus	focus	VERB
cana-6004	8	12	mainly	mainly	ADV
cana-6004	8	13	on	on	ADP
cana-6004	8	14	“	"	PUNCT
cana-6004	8	15	predictive	predictive	ADJ
cana-6004	8	16	consumer	consumer	NOUN
cana-6004	8	17	behaviour	behaviour	NOUN
cana-6004	8	18	analysis	analysis	NOUN
cana-6004	8	19	”	"	PUNCT
cana-6004	8	20	and	and	CCONJ
cana-6004	8	21	creating	create	VERB
cana-6004	8	22	customised	customised	ADJ
cana-6004	8	23	advertisement	advertisement	NOUN
cana-6004	8	24	.	.	PUNCT
cana-6004	9	1	personalization	personalization	NOUN
cana-6004	9	2	or	or	CCONJ
cana-6004	9	3	customization	customization	NOUN
cana-6004	9	4	is	be	AUX
cana-6004	9	5	the	the	DET
cana-6004	9	6	kye	kye	ADJ
cana-6004	9	7	stone	stone	NOUN
cana-6004	9	8	of	of	ADP
cana-6004	9	9	ai	ai	PRON
cana-6004	9	10	driven	drive	VERB
cana-6004	9	11	marketing	marketing	NOUN
cana-6004	9	12	which	which	PRON
cana-6004	9	13	help	help	VERB
cana-6004	9	14	businesses	business	NOUN
cana-6004	9	15	to	to	PART
cana-6004	9	16	customise	customise	VERB
cana-6004	9	17	content	content	NOUN
cana-6004	9	18	,	,	PUNCT
cana-6004	9	19	suggestions	suggestion	NOUN
cana-6004	9	20	,	,	PUNCT
cana-6004	9	21	and	and	CCONJ
cana-6004	9	22	ads	ad	NOUN
cana-6004	9	23	as	as	ADP
cana-6004	9	24	per	per	ADP
cana-6004	9	25	individual	individual	ADJ
cana-6004	9	26	consumer	consumer	NOUN
cana-6004	9	27	behaviour	behaviour	NOUN
cana-6004	9	28	.	.	PUNCT
cana-6004	10	1	the	the	DET
cana-6004	10	2	specific	specific	ADJ
cana-6004	10	3	approach	approach	NOUN
cana-6004	10	4	enhances	enhance	VERB
cana-6004	10	5	customer	customer	NOUN
cana-6004	10	6	experience	experience	NOUN
cana-6004	10	7	and	and	CCONJ
cana-6004	10	8	boost	boost	VERB
cana-6004	10	9	conversion	conversion	NOUN
cana-6004	10	10	rate	rate	NOUN
cana-6004	10	11	and	and	CCONJ
cana-6004	10	12	brand	brand	NOUN
cana-6004	10	13	loyalty	loyalty	NOUN
cana-6004	10	14	as	as	ADV
cana-6004	10	15	well	well	ADV
cana-6004	10	16	.	.	PUNCT
cana-6004	11	1	in	in	ADP
cana-6004	11	2	addition	addition	NOUN
cana-6004	11	3	,	,	PUNCT
cana-6004	11	4	automated	automate	VERB
cana-6004	11	5	decision	decision	NOUN
cana-6004	11	6	making	make	VERB
cana-6004	11	7	in	in	ADP
cana-6004	11	8	campaign	campaign	NOUN
cana-6004	11	9	management	management	NOUN
cana-6004	11	10	is	be	AUX
cana-6004	11	11	facilitated	facilitate	VERB
cana-6004	11	12	by	by	ADP
cana-6004	11	13	ai	ai	INTJ
cana-6004	11	14	which	which	PRON
cana-6004	11	15	ensure	ensure	VERB
cana-6004	11	16	the	the	DET
cana-6004	11	17	efficiency	efficiency	NOUN
cana-6004	11	18	and	and	CCONJ
cana-6004	11	19	cost	cost	NOUN
cana-6004	11	20	-	-	PUNCT
cana-6004	11	21	effectiveness	effectiveness	NOUN
cana-6004	11	22	of	of	ADP
cana-6004	11	23	the	the	DET
cana-6004	11	24	business	business	NOUN
cana-6004	11	25	.	.	PUNCT
cana-6004	12	1	sample	sample	NOUN
cana-6004	12	2	of	of	ADP
cana-6004	12	3	201	201	NUM
cana-6004	12	4	marketers	marketer	NOUN
cana-6004	12	5	were	be	AUX
cana-6004	12	6	considered	consider	VERB
cana-6004	12	7	for	for	SCONJ
cana-6004	12	8	study	study	NOUN
cana-6004	12	9	survey	survey	NOUN
cana-6004	12	10	to	to	PART
cana-6004	12	11	know	know	VERB
cana-6004	12	12	consumer	consumer	NOUN
cana-6004	12	13	behaviour	behaviour	NOUN
cana-6004	12	14	and	and	CCONJ
cana-6004	12	15	ethical	ethical	ADJ
cana-6004	12	16	implications	implication	NOUN
cana-6004	12	17	of	of	ADP
cana-6004	12	18	hyper	hyper	ADJ
cana-6004	12	19	-	-	ADJ
cana-6004	12	20	personalized	personalized	ADJ
cana-6004	12	21	marketing	marketing	NOUN
cana-6004	12	22	through	through	ADP
cana-6004	12	23	ai	ai	PROPN
cana-6004	12	24	.	.	PUNCT
cana-6004	13	1	the	the	DET
cana-6004	13	2	study	study	NOUN
cana-6004	13	3	concludes	conclude	VERB
cana-6004	13	4	that	that	SCONJ
cana-6004	13	5	hyper	hyper	ADJ
cana-6004	13	6	-	-	ADJ
cana-6004	13	7	personalized	personalized	ADJ
cana-6004	13	8	marketing	marketing	NOUN
cana-6004	13	9	through	through	ADP
cana-6004	13	10	ai	ai	PROPN
cana-6004	13	11	has	have	VERB
cana-6004	13	12	significant	significant	ADJ
cana-6004	13	13	impact	impact	NOUN
cana-6004	13	14	on	on	ADP
cana-6004	13	15	consumer	consumer	NOUN
cana-6004	13	16	behaviour	behaviour	NOUN
cana-6004	13	17	and	and	CCONJ
cana-6004	13	18	ethical	ethical	ADJ
cana-6004	13	19	implications	implication	NOUN
cana-6004	13	20	.	.	PUNCT
cana-6004	14	1	keywords	keyword	NOUN
cana-6004	14	2	:	:	PUNCT
cana-6004	14	3	personalized	personalize	VERB
cana-6004	14	4	,	,	PUNCT
cana-6004	14	5	marketing	marketing	NOUN
cana-6004	14	6	,	,	PUNCT
cana-6004	14	7	artificial	artificial	ADJ
cana-6004	14	8	intelligence	intelligence	NOUN
cana-6004	14	9	,	,	PUNCT
cana-6004	14	10	consumer	consumer	NOUN
cana-6004	14	11	behaviour	behaviour	NOUN
cana-6004	14	12	,	,	PUNCT
cana-6004	14	13	ethical	ethical	ADJ
cana-6004	14	14	.	.	PUNCT
cana-6004	15	1	introduction	introduction	NOUN
cana-6004	15	2	highly	highly	ADV
cana-6004	15	3	personalised	personalised	ADJ
cana-6004	15	4	experience	experience	NOUN
cana-6004	15	5	among	among	ADP
cana-6004	15	6	customers	customer	NOUN
cana-6004	15	7	witnessed	witness	VERB
cana-6004	15	8	revolution	revolution	NOUN
cana-6004	15	9	in	in	ADP
cana-6004	15	10	digital	digital	ADJ
cana-6004	15	11	marketing	marketing	NOUN
cana-6004	15	12	by	by	ADP
cana-6004	15	13	the	the	DET
cana-6004	15	14	integration	integration	NOUN
cana-6004	15	15	of	of	ADP
cana-6004	15	16	ai	ai	NOUN
cana-6004	15	17	and	and	CCONJ
cana-6004	15	18	machine	machine	NOUN
cana-6004	15	19	learning	learning	NOUN
cana-6004	15	20	(	(	PUNCT
cana-6004	15	21	ml	ml	NOUN
cana-6004	15	22	)	)	PUNCT
cana-6004	15	23	.	.	PUNCT
cana-6004	16	1	consumer	consumer	NOUN
cana-6004	16	2	engagement	engagement	NOUN
cana-6004	16	3	and	and	CCONJ
cana-6004	16	4	loyalty	loyalty	NOUN
cana-6004	16	5	among	among	ADP
cana-6004	16	6	potential	potential	ADJ
cana-6004	16	7	consumers	consumer	NOUN
cana-6004	16	8	has	have	AUX
cana-6004	16	9	been	be	AUX
cana-6004	16	10	improved	improve	VERB
cana-6004	16	11	through	through	ADP
cana-6004	16	12	the	the	DET
cana-6004	16	13	opportunities	opportunity	NOUN
cana-6004	16	14	presented	present	VERB
cana-6004	16	15	by	by	ADP
cana-6004	16	16	ai	ai	ADJ
cana-6004	16	17	-	-	PUNCT
cana-6004	16	18	driven	drive	VERB
cana-6004	16	19	personalisation	personalisation	NOUN
cana-6004	16	20	.	.	PUNCT
cana-6004	17	1	the	the	DET
cana-6004	17	2	wide	wide	ADJ
cana-6004	17	3	spread	spread	NOUN
cana-6004	17	4	use	use	NOUN
cana-6004	17	5	of	of	ADP
cana-6004	17	6	hyper	hyper	ADJ
cana-6004	17	7	-	-	ADJ
cana-6004	17	8	personalized	personalized	ADJ
cana-6004	17	9	marketing	marketing	NOUN
cana-6004	17	10	through	through	ADP
cana-6004	17	11	ai	ai	VERB
cana-6004	17	12	also	also	ADV
cana-6004	17	13	gives	give	VERB
cana-6004	17	14	rise	rise	NOUN
cana-6004	17	15	to	to	ADP
cana-6004	17	16	ethical	ethical	ADJ
cana-6004	17	17	challenges	challenge	NOUN
cana-6004	17	18	in	in	ADP
cana-6004	17	19	terms	term	NOUN
cana-6004	17	20	of	of	ADP
cana-6004	17	21	“	"	PUNCT
cana-6004	17	22	privacy	privacy	NOUN
cana-6004	17	23	,	,	PUNCT
cana-6004	17	24	bias	bias	NOUN
cana-6004	17	25	,	,	PUNCT
cana-6004	17	26	manipulation	manipulation	NOUN
cana-6004	17	27	,	,	PUNCT
cana-6004	17	28	and	and	CCONJ
cana-6004	17	29	societal	societal	ADJ
cana-6004	17	30	impacts	impact	NOUN
cana-6004	17	31	”	"	PUNCT
cana-6004	17	32	.	.	PUNCT
cana-6004	18	1	a	a	DET
cana-6004	18	2	comprehensive	comprehensive	ADJ
cana-6004	18	3	literature	literature	NOUN
cana-6004	18	4	has	have	AUX
cana-6004	18	5	been	be	AUX
cana-6004	18	6	found	find	VERB
cana-6004	18	7	that	that	SCONJ
cana-6004	18	8	studied	study	VERB
cana-6004	18	9	ethical	ethical	ADJ
cana-6004	18	10	considerations	consideration	NOUN
cana-6004	18	11	where	where	SCONJ
cana-6004	18	12	the	the	DET
cana-6004	18	13	investigator	investigator	NOUN
cana-6004	18	14	studied	study	VERB
cana-6004	18	15	the	the	DET
cana-6004	18	16	privacy	privacy	NOUN
cana-6004	18	17	controls	control	NOUN
cana-6004	18	18	which	which	PRON
cana-6004	18	19	are	be	AUX
cana-6004	18	20	used	use	VERB
cana-6004	18	21	to	to	PART
cana-6004	18	22	gain	gain	VERB
cana-6004	18	23	information	information	NOUN
cana-6004	18	24	so	so	SCONJ
cana-6004	18	25	as	as	SCONJ
cana-6004	18	26	to	to	PART
cana-6004	18	27	reduce	reduce	VERB
cana-6004	18	28	the	the	DET
cana-6004	18	29	arrival	arrival	NOUN
cana-6004	18	30	of	of	ADP
cana-6004	18	31	data	datum	NOUN
cana-6004	18	32	fabrication	fabrication	NOUN
cana-6004	18	33	in	in	ADP
cana-6004	18	34	terms	term	NOUN
cana-6004	18	35	of	of	ADP
cana-6004	18	36	ai	ai	PRON
cana-6004	18	37	driven	drive	VERB
cana-6004	18	38	personalisation	personalisation	NOUN
cana-6004	18	39	in	in	ADP
cana-6004	18	40	digital	digital	ADJ
cana-6004	18	41	marketing	marketing	NOUN
cana-6004	18	42	.	.	PUNCT
cana-6004	19	1	“	"	PUNCT
cana-6004	19	2	privacy	privacy	NOUN
cana-6004	19	3	risks	risk	NOUN
cana-6004	19	4	from	from	ADP
cana-6004	19	5	vast	vast	ADJ
cana-6004	19	6	data	datum	NOUN
cana-6004	19	7	collection	collection	NOUN
cana-6004	19	8	,	,	PUNCT
cana-6004	19	9	algorithmic	algorithmic	ADJ
cana-6004	19	10	bias	bias	NOUN
cana-6004	19	11	perpetuating	perpetuate	VERB
cana-6004	19	12	discrimination	discrimination	NOUN
cana-6004	19	13	,	,	PUNCT
cana-6004	19	14	potential	potential	NOUN
cana-6004	19	15	for	for	ADP
cana-6004	19	16	consumer	consumer	NOUN
cana-6004	19	17	manipulation	manipulation	NOUN
cana-6004	19	18	,	,	PUNCT
cana-6004	19	19	economic	economic	ADJ
cana-6004	19	20	disruption	disruption	NOUN
cana-6004	19	21	,	,	PUNCT
cana-6004	19	22	and	and	CCONJ
cana-6004	19	23	lack	lack	NOUN
cana-6004	19	24	of	of	ADP
cana-6004	19	25	transparency	transparency	NOUN
cana-6004	19	26	impeding	impede	VERB
cana-6004	19	27	accountability	accountability	NOUN
cana-6004	19	28	”	"	PUNCT
cana-6004	19	29	are	be	AUX
cana-6004	19	30	some	some	PRON
cana-6004	19	31	of	of	ADP
cana-6004	19	32	the	the	DET
cana-6004	19	33	key	key	ADJ
cana-6004	19	34	issues	issue	NOUN
cana-6004	19	35	that	that	PRON
cana-6004	19	36	are	be	AUX
cana-6004	19	37	faced	face	VERB
cana-6004	19	38	during	during	ADP
cana-6004	19	39	ai	ai	PRON
cana-6004	19	40	driven	drive	VERB
cana-6004	19	41	personalised	personalised	ADJ
cana-6004	19	42	marketing	marketing	NOUN
cana-6004	19	43	.	.	PUNCT
cana-6004	20	1	during	during	ADP
cana-6004	20	2	personalised	personalised	ADJ
cana-6004	20	3	marketing	marketing	NOUN
cana-6004	20	4	,	,	PUNCT
cana-6004	20	5	recommendations	recommendation	NOUN
cana-6004	20	6	and	and	CCONJ
cana-6004	20	7	suggestions	suggestion	NOUN
cana-6004	20	8	shows	show	VERB
cana-6004	20	9	respect	respect	NOUN
cana-6004	20	10	“	"	PUNCT
cana-6004	20	11	human	human	ADJ
cana-6004	20	12	values	value	NOUN
cana-6004	20	13	,	,	PUNCT
cana-6004	20	14	avoids	avoid	VERB
cana-6004	20	15	unfair	unfair	ADJ
cana-6004	20	16	outcomes	outcome	NOUN
cana-6004	20	17	”	"	PUNCT
cana-6004	20	18	and	and	CCONJ
cana-6004	20	19	improves	improve	VERB
cana-6004	20	20	their	their	PRON
cana-6004	20	21	well	well	ADV
cana-6004	20	22	-	-	PUNCT
cana-6004	20	23	being	being	NOUN
cana-6004	20	24	.	.	PUNCT
cana-6004	21	1	use	use	NOUN
cana-6004	21	2	of	of	ADP
cana-6004	21	3	ai	ai	NOUN
cana-6004	21	4	and	and	CCONJ
cana-6004	21	5	ml	ml	X
cana-6004	21	6	in	in	ADP
cana-6004	21	7	digital	digital	ADJ
cana-6004	21	8	marketing	marketing	NOUN
cana-6004	21	9	is	be	AUX
cana-6004	21	10	becoming	become	VERB
cana-6004	21	11	popular	popular	ADJ
cana-6004	21	12	among	among	ADP
cana-6004	21	13	marketers	marketer	NOUN
cana-6004	21	14	showing	show	VERB
cana-6004	21	15	the	the	DET
cana-6004	21	16	changes	change	NOUN
cana-6004	21	17	the	the	DET
cana-6004	21	18	way	way	NOUN
cana-6004	21	19	the	the	DET
cana-6004	21	20	company	company	NOUN
cana-6004	21	21	interacts	interact	VERB
cana-6004	21	22	with	with	ADP
cana-6004	21	23	their	their	PRON
cana-6004	21	24	loyal	loyal	ADJ
cana-6004	21	25	customers	customer	NOUN
cana-6004	21	26	.	.	PUNCT
cana-6004	22	1	marketers	marketer	NOUN
cana-6004	22	2	are	be	AUX
cana-6004	22	3	delivering	deliver	VERB
cana-6004	22	4	“	"	PUNCT
cana-6004	22	5	personalised	personalised	ADJ
cana-6004	22	6	experience	experience	NOUN
cana-6004	22	7	,	,	PUNCT
cana-6004	22	8	and	and	CCONJ
cana-6004	22	9	targeted	target	VERB
cana-6004	22	10	product	product	NOUN
cana-6004	22	11	recommendations	recommendation	NOUN
cana-6004	22	12	”	"	PUNCT
cana-6004	22	13	to	to	ADP
cana-6004	22	14	their	their	PRON
cana-6004	22	15	customers	customer	NOUN
cana-6004	22	16	with	with	ADP
cana-6004	22	17	the	the	DET
cana-6004	22	18	integration	integration	NOUN
cana-6004	22	19	of	of	ADP
cana-6004	22	20	hyper	hyper	ADJ
cana-6004	22	21	-	-	ADJ
cana-6004	22	22	personalised	personalised	ADJ
cana-6004	22	23	marketing	marketing	NOUN
cana-6004	22	24	through	through	ADP
cana-6004	22	25	ai	ai	ADP
cana-6004	22	26	which	which	PRON
cana-6004	22	27	is	be	AUX
cana-6004	22	28	backed	back	VERB
cana-6004	22	29	up	up	ADP
cana-6004	22	30	with	with	ADP
cana-6004	22	31	complicated	complicated	ADJ
cana-6004	22	32	procedures	procedure	NOUN
cana-6004	22	33	(	(	PUNCT
cana-6004	22	34	chandra	chandra	PROPN
cana-6004	22	35	et	et	PROPN
cana-6004	22	36	al	al	PROPN
cana-6004	22	37	.	.	PROPN
cana-6004	22	38	,	,	PUNCT
cana-6004	22	39	2022	2022	NUM
cana-6004	22	40	)	)	PUNCT
cana-6004	22	41	.	.	PUNCT
cana-6004	23	1	the	the	DET
cana-6004	23	2	popularity	popularity	NOUN
cana-6004	23	3	of	of	ADP
cana-6004	23	4	this	this	DET
cana-6004	23	5	approach	approach	NOUN
cana-6004	23	6	in	in	ADP
cana-6004	23	7	marketing	marketing	NOUN
cana-6004	23	8	makes	make	VERB
cana-6004	23	9	it	it	PRON
cana-6004	23	10	important	important	ADJ
cana-6004	23	11	to	to	PART
cana-6004	23	12	address	address	VERB
cana-6004	23	13	ethical	ethical	ADJ
cana-6004	23	14	implications	implication	NOUN
cana-6004	23	15	of	of	ADP
cana-6004	23	16	ai	ai	NOUN
cana-6004	23	17	-	-	PUNCT
cana-6004	23	18	driven	drive	VERB
cana-6004	23	19	customised	customise	VERB
cana-6004	23	20	digital	digital	ADJ
cana-6004	23	21	marketing	marketing	NOUN
cana-6004	23	22	to	to	PART
cana-6004	23	23	maintain	maintain	VERB
cana-6004	23	24	trust	trust	NOUN
cana-6004	23	25	in	in	ADP
cana-6004	23	26	public	public	NOUN
cana-6004	23	27	.	.	PUNCT
cana-6004	24	1	the	the	DET
cana-6004	24	2	key	key	ADJ
cana-6004	24	3	steps	step	NOUN
cana-6004	24	4	to	to	PART
cana-6004	24	5	follow	follow	VERB
cana-6004	24	6	is	be	AUX
cana-6004	24	7	to	to	PART
cana-6004	24	8	analyse	analyse	VERB
cana-6004	24	9	existing	exist	VERB
cana-6004	24	10	discourse	discourse	NOUN
cana-6004	24	11	and	and	CCONJ
cana-6004	24	12	recognise	recognise	VERB
cana-6004	24	13	some	some	DET
cana-6004	24	14	priority	priority	NOUN
cana-6004	24	15	areas	area	NOUN
cana-6004	24	16	responsible	responsible	ADJ
cana-6004	24	17	for	for	ADP
cana-6004	24	18	development	development	NOUN
cana-6004	24	19	and	and	CCONJ
cana-6004	24	20	include	include	VERB
cana-6004	24	21	the	the	DET
cana-6004	24	22	way	way	NOUN
cana-6004	24	23	that	that	PRON
cana-6004	24	24	protect	protect	VERB
cana-6004	24	25	mailto:sagar.bhadange@ifeel.edu.in	mailto:sagar.bhadange@ifeel.edu.in	PROPN
cana-6004	25	1	mailto:vinod.sharma@ifeel.edu.in	mailto:vinod.sharma@ifeel.edu.in	PROPN
cana-6004	25	2	mailto:rupen.p@ifeel.edu.in	mailto:rupen.p@ifeel.edu.in	NOUN
cana-6004	25	3	communications	communication	NOUN
cana-6004	25	4	on	on	ADP
cana-6004	25	5	applied	apply	VERB
cana-6004	25	6	nonlinear	nonlinear	ADJ
cana-6004	25	7	analysis	analysis	NOUN
cana-6004	25	8	issn	issn	NOUN
cana-6004	25	9	:	:	PUNCT
cana-6004	25	10	1074	1074	NUM
cana-6004	25	11	-	-	PUNCT
cana-6004	25	12	133x	133x	NUM
cana-6004	25	13	vol	vol	NOUN
cana-6004	25	14	32	32	NUM
cana-6004	25	15	no	no	NOUN
cana-6004	25	16	.	.	PUNCT
cana-6004	26	1	4s	4s	NUM
cana-6004	26	2	(	(	PUNCT
cana-6004	26	3	2025	2025	NUM
cana-6004	26	4	)	)	PUNCT
cana-6004	26	5	https://internationalpubls.com	https://internationalpubls.com	X
cana-6004	26	6	753	753	NUM
cana-6004	26	7	privacy	privacy	NOUN
cana-6004	26	8	and	and	CCONJ
cana-6004	26	9	secure	secure	VERB
cana-6004	26	10	the	the	DET
cana-6004	26	11	data	datum	NOUN
cana-6004	26	12	,	,	PUNCT
cana-6004	26	13	mitigate	mitigate	VERB
cana-6004	26	14	algorithmic	algorithmic	ADJ
cana-6004	26	15	partiality	partiality	NOUN
cana-6004	26	16	,	,	PUNCT
cana-6004	26	17	prevent	prevent	VERB
cana-6004	26	18	consumer	consumer	NOUN
cana-6004	26	19	manipulation	manipulation	NOUN
cana-6004	26	20	,	,	PUNCT
cana-6004	26	21	address	address	VERB
cana-6004	26	22	economic	economic	ADJ
cana-6004	26	23	and	and	CCONJ
cana-6004	26	24	social	social	ADJ
cana-6004	26	25	impacts	impact	NOUN
cana-6004	26	26	,	,	PUNCT
cana-6004	26	27	and	and	CCONJ
cana-6004	26	28	improve	improve	VERB
cana-6004	26	29	transparency	transparency	NOUN
cana-6004	26	30	and	and	CCONJ
cana-6004	26	31	accountability	accountability	NOUN
cana-6004	26	32	.	.	PUNCT
cana-6004	27	1	it	it	PRON
cana-6004	27	2	is	be	AUX
cana-6004	27	3	important	important	ADJ
cana-6004	27	4	to	to	PART
cana-6004	27	5	offer	offer	VERB
cana-6004	27	6	benefits	benefit	NOUN
cana-6004	27	7	,	,	PUNCT
cana-6004	27	8	guidelines	guideline	NOUN
cana-6004	27	9	and	and	CCONJ
cana-6004	27	10	oversights	oversight	NOUN
cana-6004	27	11	while	while	SCONJ
cana-6004	27	12	personalising	personalise	VERB
cana-6004	27	13	through	through	ADP
cana-6004	27	14	ai	ai	PRON
cana-6004	27	15	algorithms	algorithm	NOUN
cana-6004	27	16	to	to	PART
cana-6004	27	17	have	have	VERB
cana-6004	27	18	a	a	DET
cana-6004	27	19	control	control	NOUN
cana-6004	27	20	on	on	ADP
cana-6004	27	21	possible	possible	ADJ
cana-6004	27	22	harms	harm	NOUN
cana-6004	27	23	.	.	PUNCT
cana-6004	28	1	innovations	innovation	NOUN
cana-6004	28	2	are	be	AUX
cana-6004	28	3	balanced	balance	VERB
cana-6004	28	4	with	with	ADP
cana-6004	28	5	ethical	ethical	ADJ
cana-6004	28	6	protections	protection	NOUN
cana-6004	28	7	by	by	ADP
cana-6004	28	8	involving	involve	VERB
cana-6004	28	9	“	"	PUNCT
cana-6004	28	10	marketers	marketer	NOUN
cana-6004	28	11	,	,	PUNCT
cana-6004	28	12	technologists	technologist	NOUN
cana-6004	28	13	,	,	PUNCT
cana-6004	28	14	policymakers	policymaker	NOUN
cana-6004	28	15	,	,	PUNCT
cana-6004	28	16	and	and	CCONJ
cana-6004	28	17	consumers	consumer	NOUN
cana-6004	28	18	”	"	PUNCT
cana-6004	28	19	in	in	ADP
cana-6004	28	20	multi	multi	ADJ
cana-6004	28	21	stakeholder	stakeholder	NOUN
cana-6004	28	22	corporations	corporation	NOUN
cana-6004	28	23	.	.	PUNCT
cana-6004	29	1	this	this	DET
cana-6004	29	2	highly	highly	ADV
cana-6004	29	3	customised	customise	VERB
cana-6004	29	4	strategy	strategy	NOUN
cana-6004	29	5	presents	present	VERB
cana-6004	29	6	opportunities	opportunity	NOUN
cana-6004	29	7	for	for	ADP
cana-6004	29	8	“	"	PUNCT
cana-6004	29	9	consumer	consumer	NOUN
cana-6004	29	10	interaction	interaction	NOUN
cana-6004	29	11	,	,	PUNCT
cana-6004	29	12	conversion	conversion	NOUN
cana-6004	29	13	rates	rate	NOUN
cana-6004	29	14	,	,	PUNCT
cana-6004	29	15	and	and	CCONJ
cana-6004	29	16	brand	brand	NOUN
cana-6004	29	17	loyalty	loyalty	NOUN
cana-6004	29	18	”	"	PUNCT
cana-6004	29	19	(	(	PUNCT
cana-6004	29	20	verma	verma	PROPN
cana-6004	29	21	et	et	PROPN
cana-6004	29	22	al	al	PROPN
cana-6004	29	23	.	.	PROPN
cana-6004	29	24	,	,	PUNCT
cana-6004	29	25	2021	2021	NUM
cana-6004	29	26	)	)	PUNCT
cana-6004	29	27	.	.	PUNCT
cana-6004	30	1	with	with	ADP
cana-6004	30	2	or	or	CCONJ
cana-6004	30	3	without	without	ADP
cana-6004	30	4	acceptance	acceptance	NOUN
cana-6004	30	5	,	,	PUNCT
cana-6004	30	6	the	the	DET
cana-6004	30	7	dawn	dawn	NOUN
cana-6004	30	8	of	of	ADP
cana-6004	30	9	ai	ai	NOUN
cana-6004	30	10	and	and	CCONJ
cana-6004	30	11	machinelearning	machinelearning	NOUN
cana-6004	30	12	-	-	PUNCT
cana-6004	30	13	based	base	VERB
cana-6004	30	14	digital	digital	ADJ
cana-6004	30	15	marketing	marketing	NOUN
cana-6004	30	16	has	have	AUX
cana-6004	30	17	birthed	birth	VERB
cana-6004	30	18	an	an	DET
cana-6004	30	19	era	era	NOUN
cana-6004	30	20	of	of	ADP
cana-6004	30	21	customer	customer	NOUN
cana-6004	30	22	-	-	PUNCT
cana-6004	30	23	centric	centric	NOUN
cana-6004	30	24	marketing	marketing	NOUN
cana-6004	30	25	strategies	strategy	NOUN
cana-6004	30	26	targeted	target	VERB
cana-6004	30	27	at	at	ADP
cana-6004	30	28	the	the	DET
cana-6004	30	29	needs	need	NOUN
cana-6004	30	30	and	and	CCONJ
cana-6004	30	31	preferences	preference	NOUN
cana-6004	30	32	of	of	ADP
cana-6004	30	33	individual	individual	ADJ
cana-6004	30	34	customers	customer	NOUN
cana-6004	30	35	.	.	PUNCT
cana-6004	31	1	meanwhile	meanwhile	ADV
cana-6004	31	2	,	,	PUNCT
cana-6004	31	3	building	build	VERB
cana-6004	31	4	upon	upon	SCONJ
cana-6004	31	5	the	the	DET
cana-6004	31	6	fact	fact	NOUN
cana-6004	31	7	that	that	SCONJ
cana-6004	31	8	aidriven	aidriven	ADJ
cana-6004	31	9	personalisation	personalisation	NOUN
cana-6004	31	10	strategies	strategy	NOUN
cana-6004	31	11	in	in	ADP
cana-6004	31	12	the	the	DET
cana-6004	31	13	field	field	NOUN
cana-6004	31	14	of	of	ADP
cana-6004	31	15	digital	digital	ADJ
cana-6004	31	16	marketing	marketing	NOUN
cana-6004	31	17	are	be	AUX
cana-6004	31	18	growing	grow	VERB
cana-6004	31	19	with	with	ADP
cana-6004	31	20	interest	interest	NOUN
cana-6004	31	21	from	from	ADP
cana-6004	31	22	individuals	individual	NOUN
cana-6004	31	23	and	and	CCONJ
cana-6004	31	24	societies	society	NOUN
cana-6004	31	25	,	,	PUNCT
cana-6004	31	26	it	it	PRON
cana-6004	31	27	is	be	AUX
cana-6004	31	28	,	,	PUNCT
cana-6004	31	29	therefore	therefore	ADV
cana-6004	31	30	,	,	PUNCT
cana-6004	31	31	very	very	ADV
cana-6004	31	32	much	much	ADV
cana-6004	31	33	necessary	necessary	ADJ
cana-6004	31	34	to	to	PART
cana-6004	31	35	undertake	undertake	VERB
cana-6004	31	36	a	a	DET
cana-6004	31	37	thorough	thorough	ADJ
cana-6004	31	38	enquiry	enquiry	NOUN
cana-6004	31	39	into	into	ADP
cana-6004	31	40	the	the	DET
cana-6004	31	41	ethical	ethical	ADJ
cana-6004	31	42	concerns	concern	NOUN
cana-6004	31	43	related	relate	VERB
cana-6004	31	44	to	to	ADP
cana-6004	31	45	this	this	DET
cana-6004	31	46	approach	approach	NOUN
cana-6004	31	47	.	.	PUNCT
cana-6004	32	1	in	in	ADP
cana-6004	32	2	spite	spite	NOUN
cana-6004	32	3	of	of	ADP
cana-6004	32	4	the	the	DET
cana-6004	32	5	fact	fact	NOUN
cana-6004	32	6	that	that	SCONJ
cana-6004	32	7	there	there	PRON
cana-6004	32	8	are	be	VERB
cana-6004	32	9	number	number	NOUN
cana-6004	32	10	of	of	ADP
cana-6004	32	11	advantages	advantage	NOUN
cana-6004	32	12	of	of	ADP
cana-6004	32	13	ai	ai	ADJ
cana-6004	32	14	use	use	NOUN
cana-6004	32	15	in	in	ADP
cana-6004	32	16	marketing	marketing	NOUN
cana-6004	32	17	sector	sector	NOUN
cana-6004	32	18	,	,	PUNCT
cana-6004	32	19	it	it	PRON
cana-6004	32	20	is	be	AUX
cana-6004	32	21	obvious	obvious	ADJ
cana-6004	32	22	to	to	PART
cana-6004	32	23	raise	raise	VERB
cana-6004	32	24	concern	concern	NOUN
cana-6004	32	25	and	and	CCONJ
cana-6004	32	26	issues	issue	NOUN
cana-6004	32	27	regarding	regard	VERB
cana-6004	32	28	ai	ai	VERB
cana-6004	32	29	’s	’s	PART
cana-6004	32	30	ethical	ethical	ADJ
cana-6004	32	31	use	use	NOUN
cana-6004	32	32	,	,	PUNCT
cana-6004	32	33	possible	possible	ADJ
cana-6004	32	34	risk	risk	NOUN
cana-6004	32	35	and	and	CCONJ
cana-6004	32	36	hazard	hazard	NOUN
cana-6004	32	37	,	,	PUNCT
cana-6004	32	38	need	need	NOUN
cana-6004	32	39	of	of	ADP
cana-6004	32	40	appropriate	appropriate	ADJ
cana-6004	32	41	guards	guard	NOUN
cana-6004	32	42	that	that	PRON
cana-6004	32	43	protect	protect	VERB
cana-6004	32	44	consumer	consumer	NOUN
cana-6004	32	45	’s	’s	PART
cana-6004	32	46	rights	right	NOUN
cana-6004	32	47	and	and	CCONJ
cana-6004	32	48	well	well	ADV
cana-6004	32	49	-	-	PUNCT
cana-6004	32	50	being	being	NOUN
cana-6004	32	51	.	.	PUNCT
cana-6004	33	1	some	some	DET
cana-6004	33	2	companies	company	NOUN
cana-6004	33	3	experiment	experiment	VERB
cana-6004	33	4	with	with	ADP
cana-6004	33	5	facial	facial	ADJ
cana-6004	33	6	recognition	recognition	NOUN
cana-6004	33	7	technologies	technology	NOUN
cana-6004	33	8	to	to	PART
cana-6004	33	9	determine	determine	VERB
cana-6004	33	10	the	the	DET
cana-6004	33	11	moods	mood	NOUN
cana-6004	33	12	of	of	ADP
cana-6004	33	13	their	their	PRON
cana-6004	33	14	customers	customer	NOUN
cana-6004	33	15	and	and	CCONJ
cana-6004	33	16	,	,	PUNCT
cana-6004	33	17	accordingly	accordingly	ADV
cana-6004	33	18	,	,	PUNCT
cana-6004	33	19	make	make	VERB
cana-6004	33	20	suggestions	suggestion	NOUN
cana-6004	33	21	about	about	ADP
cana-6004	33	22	appropriate	appropriate	ADJ
cana-6004	33	23	products	product	NOUN
cana-6004	33	24	(	(	PUNCT
cana-6004	33	25	yang	yang	PROPN
cana-6004	33	26	et	et	PROPN
cana-6004	33	27	al	al	PROPN
cana-6004	33	28	.	.	PROPN
cana-6004	33	29	,	,	PUNCT
cana-6004	33	30	2021	2021	NUM
cana-6004	33	31	)	)	PUNCT
cana-6004	33	32	.	.	PUNCT
cana-6004	34	1	scholars	scholar	NOUN
cana-6004	34	2	have	have	AUX
cana-6004	34	3	stressed	stress	VERB
cana-6004	34	4	the	the	DET
cana-6004	34	5	need	need	NOUN
cana-6004	34	6	for	for	ADP
cana-6004	34	7	global	global	ADJ
cana-6004	34	8	ai	ai	PROPN
cana-6004	34	9	ethics	ethic	NOUN
cana-6004	34	10	and	and	CCONJ
cana-6004	34	11	global	global	ADJ
cana-6004	34	12	governance	governance	NOUN
cana-6004	34	13	of	of	ADP
cana-6004	34	14	ai	ai	VERB
cana-6004	34	15	so	so	SCONJ
cana-6004	34	16	that	that	SCONJ
cana-6004	34	17	operations	operation	NOUN
cana-6004	34	18	involving	involve	VERB
cana-6004	34	19	ai	ai	PROPN
cana-6004	34	20	technologies	technology	NOUN
cana-6004	34	21	take	take	VERB
cana-6004	34	22	place	place	NOUN
cana-6004	34	23	in	in	ADP
cana-6004	34	24	a	a	DET
cana-6004	34	25	responsible	responsible	ADJ
cana-6004	34	26	and	and	CCONJ
cana-6004	34	27	ethical	ethical	ADJ
cana-6004	34	28	manner	manner	NOUN
cana-6004	34	29	.	.	PUNCT
cana-6004	35	1	mostly	mostly	ADV
cana-6004	35	2	,	,	PUNCT
cana-6004	35	3	ai	ai	VERB
cana-6004	35	4	is	be	AUX
cana-6004	35	5	concerned	concern	VERB
cana-6004	35	6	with	with	ADP
cana-6004	35	7	retaining	retain	VERB
cana-6004	35	8	users	user	NOUN
cana-6004	35	9	and	and	CCONJ
cana-6004	35	10	converting	convert	VERB
cana-6004	35	11	leads	lead	NOUN
cana-6004	35	12	in	in	ADP
cana-6004	35	13	digital	digital	ADJ
cana-6004	35	14	marketing	marketing	NOUN
cana-6004	35	15	.	.	PUNCT
cana-6004	36	1	intuitive	intuitive	ADJ
cana-6004	36	2	“	"	PUNCT
cana-6004	36	3	ai	ai	PROPN
cana-6004	36	4	chatbots	chatbot	NOUN
cana-6004	36	5	,	,	PUNCT
cana-6004	36	6	intelligent	intelligent	ADJ
cana-6004	36	7	email	email	NOUN
cana-6004	36	8	marketing	marketing	NOUN
cana-6004	36	9	,	,	PUNCT
cana-6004	36	10	interactive	interactive	ADJ
cana-6004	36	11	web	web	NOUN
cana-6004	36	12	design	design	NOUN
cana-6004	36	13	,	,	PUNCT
cana-6004	36	14	and	and	CCONJ
cana-6004	36	15	other	other	ADJ
cana-6004	36	16	digital	digital	ADJ
cana-6004	36	17	marketing	marketing	NOUN
cana-6004	36	18	services	service	NOUN
cana-6004	36	19	”	"	PUNCT
cana-6004	36	20	guide	guide	NOUN
cana-6004	36	21	users	user	NOUN
cana-6004	36	22	to	to	ADP
cana-6004	36	23	positions	position	NOUN
cana-6004	36	24	favourable	favourable	ADJ
cana-6004	36	25	to	to	ADP
cana-6004	36	26	the	the	DET
cana-6004	36	27	business	business	NOUN
cana-6004	36	28	.	.	PUNCT
cana-6004	37	1	several	several	ADJ
cana-6004	37	2	things	thing	NOUN
cana-6004	37	3	depend	depend	VERB
cana-6004	37	4	on	on	ADP
cana-6004	37	5	this	this	DET
cana-6004	37	6	consideration	consideration	NOUN
cana-6004	37	7	evaluating	evaluating	NOUN
cana-6004	37	8	on	on	ADP
cana-6004	37	9	how	how	SCONJ
cana-6004	37	10	ai	ai	VERB
cana-6004	37	11	influences	influence	VERB
cana-6004	37	12	digital	digital	ADJ
cana-6004	37	13	marketing	marketing	NOUN
cana-6004	37	14	.	.	PUNCT
cana-6004	38	1	ml	ml	X
cana-6004	38	2	is	be	AUX
cana-6004	38	3	a	a	DET
cana-6004	38	4	subset	subset	NOUN
cana-6004	38	5	of	of	ADP
cana-6004	38	6	ai	ai	NOUN
cana-6004	38	7	that	that	PRON
cana-6004	38	8	focuses	focus	VERB
cana-6004	38	9	on	on	ADP
cana-6004	38	10	computer	computer	NOUN
cana-6004	38	11	programs	program	NOUN
cana-6004	38	12	accessing	access	VERB
cana-6004	38	13	data	datum	NOUN
cana-6004	38	14	and	and	CCONJ
cana-6004	38	15	using	use	VERB
cana-6004	38	16	the	the	DET
cana-6004	38	17	data	datum	NOUN
cana-6004	38	18	to	to	PART
cana-6004	38	19	learn	learn	VERB
cana-6004	38	20	by	by	ADP
cana-6004	38	21	themselves	themselves	PRON
cana-6004	38	22	.	.	PUNCT
cana-6004	39	1	data	datum	NOUN
cana-6004	39	2	is	be	AUX
cana-6004	39	3	compiled	compile	VERB
cana-6004	39	4	from	from	ADP
cana-6004	39	5	various	various	ADJ
cana-6004	39	6	sources	source	NOUN
cana-6004	39	7	,	,	PUNCT
cana-6004	39	8	including	include	VERB
cana-6004	39	9	social	social	ADJ
cana-6004	39	10	media	medium	NOUN
cana-6004	39	11	accounts	account	NOUN
cana-6004	39	12	,	,	PUNCT
cana-6004	39	13	menus	menu	NOUN
cana-6004	39	14	,	,	PUNCT
cana-6004	39	15	online	online	ADJ
cana-6004	39	16	reviews	review	NOUN
cana-6004	39	17	,	,	PUNCT
cana-6004	39	18	and	and	CCONJ
cana-6004	39	19	websites	website	NOUN
cana-6004	39	20	.	.	PUNCT
cana-6004	40	1	then	then	ADV
cana-6004	40	2	,	,	PUNCT
cana-6004	40	3	ai	ai	VERB
cana-6004	40	4	uses	use	VERB
cana-6004	40	5	this	this	DET
cana-6004	40	6	data	datum	NOUN
cana-6004	40	7	to	to	PART
cana-6004	40	8	create	create	VERB
cana-6004	40	9	and	and	CCONJ
cana-6004	40	10	deliver	deliver	VERB
cana-6004	40	11	relevant	relevant	ADJ
cana-6004	40	12	content	content	NOUN
cana-6004	40	13	to	to	ADP
cana-6004	40	14	the	the	DET
cana-6004	40	15	user	user	NOUN
cana-6004	40	16	.	.	PUNCT
cana-6004	41	1	ai	ai	VERB
cana-6004	41	2	software	software	NOUN
cana-6004	41	3	agents	agent	NOUN
cana-6004	41	4	help	help	VERB
cana-6004	41	5	perform	perform	VERB
cana-6004	41	6	thorough	thorough	ADJ
cana-6004	41	7	analysis	analysis	NOUN
cana-6004	41	8	online	online	ADJ
cana-6004	41	9	concerning	concern	VERB
cana-6004	41	10	restaurants	restaurant	NOUN
cana-6004	41	11	and	and	CCONJ
cana-6004	41	12	their	their	PRON
cana-6004	41	13	potential	potential	ADJ
cana-6004	41	14	customers	customer	NOUN
cana-6004	41	15	(	(	PUNCT
cana-6004	41	16	javaid	javaid	VERB
cana-6004	41	17	et	et	PROPN
cana-6004	41	18	al	al	PROPN
cana-6004	41	19	.	.	PROPN
cana-6004	41	20	,	,	PUNCT
cana-6004	41	21	2020	2020	NUM
cana-6004	41	22	)	)	PUNCT
cana-6004	41	23	.	.	PUNCT
cana-6004	42	1	the	the	DET
cana-6004	42	2	implementation	implementation	NOUN
cana-6004	42	3	of	of	ADP
cana-6004	42	4	ai	ai	VERB
cana-6004	42	5	in	in	ADP
cana-6004	42	6	marketing	marketing	NOUN
cana-6004	42	7	strategies	strategy	NOUN
cana-6004	42	8	help	help	VERB
cana-6004	42	9	the	the	DET
cana-6004	42	10	business	business	NOUN
cana-6004	42	11	to	to	PART
cana-6004	42	12	reach	reach	VERB
cana-6004	42	13	to	to	ADP
cana-6004	42	14	their	their	PRON
cana-6004	42	15	potential	potential	ADJ
cana-6004	42	16	customers	customer	NOUN
cana-6004	42	17	by	by	ADP
cana-6004	42	18	using	use	VERB
cana-6004	42	19	their	their	PRON
cana-6004	42	20	available	available	ADJ
cana-6004	42	21	data	datum	NOUN
cana-6004	42	22	and	and	CCONJ
cana-6004	42	23	offering	offer	VERB
cana-6004	42	24	them	they	PRON
cana-6004	42	25	attractive	attractive	ADJ
cana-6004	42	26	products	product	NOUN
cana-6004	42	27	and	and	CCONJ
cana-6004	42	28	services	service	NOUN
cana-6004	42	29	at	at	ADP
cana-6004	42	30	more	more	ADV
cana-6004	42	31	convenient	convenient	ADJ
cana-6004	42	32	time	time	NOUN
cana-6004	42	33	.	.	PUNCT
cana-6004	43	1	literature	literature	NOUN
cana-6004	43	2	review	review	NOUN
cana-6004	43	3	model	model	NOUN
cana-6004	43	4	of	of	ADP
cana-6004	43	5	predictive	predictive	ADJ
cana-6004	43	6	consumer	consumer	NOUN
cana-6004	43	7	behaviour	behaviour	NOUN
cana-6004	43	8	uses	use	VERB
cana-6004	43	9	computational	computational	ADJ
cana-6004	43	10	intelligence	intelligence	NOUN
cana-6004	43	11	techniques	technique	NOUN
cana-6004	43	12	to	to	PART
cana-6004	43	13	analyse	analyse	VERB
cana-6004	43	14	“	"	PUNCT
cana-6004	43	15	historical	historical	ADJ
cana-6004	43	16	data	datum	NOUN
cana-6004	43	17	,	,	PUNCT
cana-6004	43	18	identify	identify	VERB
cana-6004	43	19	patterns	pattern	NOUN
cana-6004	43	20	,	,	PUNCT
cana-6004	43	21	and	and	CCONJ
cana-6004	43	22	forecast	forecast	VERB
cana-6004	43	23	future	future	ADJ
cana-6004	43	24	purchasing	purchasing	NOUN
cana-6004	43	25	decisions	decision	NOUN
cana-6004	43	26	”	"	PUNCT
cana-6004	43	27	.	.	PUNCT
cana-6004	44	1	the	the	DET
cana-6004	44	2	study	study	NOUN
cana-6004	44	3	highlights	highlight	NOUN
cana-6004	44	4	that	that	SCONJ
cana-6004	44	5	“	"	PUNCT
cana-6004	44	6	customer	customer	NOUN
cana-6004	44	7	segmentation	segmentation	NOUN
cana-6004	44	8	,	,	PUNCT
cana-6004	44	9	targeting	targeting	NOUN
cana-6004	44	10	,	,	PUNCT
cana-6004	44	11	and	and	CCONJ
cana-6004	44	12	retention	retention	NOUN
cana-6004	44	13	strategies	strategy	NOUN
cana-6004	44	14	”	"	PUNCT
cana-6004	44	15	are	be	AUX
cana-6004	44	16	all	all	PRON
cana-6004	44	17	can	can	AUX
cana-6004	44	18	be	be	AUX
cana-6004	44	19	improved	improve	VERB
cana-6004	44	20	by	by	ADP
cana-6004	44	21	ai	ai	ADJ
cana-6004	44	22	-	-	PUNCT
cana-6004	44	23	powered	power	VERB
cana-6004	44	24	predictive	predictive	ADJ
cana-6004	44	25	analytics	analytic	NOUN
cana-6004	44	26	.	.	PUNCT
cana-6004	45	1	it	it	PRON
cana-6004	45	2	is	be	AUX
cana-6004	45	3	proved	prove	VERB
cana-6004	45	4	that	that	SCONJ
cana-6004	45	5	deep	deep	ADJ
cana-6004	45	6	learning	learning	NOUN
cana-6004	45	7	technique	technique	NOUN
cana-6004	45	8	along	along	ADP
cana-6004	45	9	with	with	ADP
cana-6004	45	10	neural	neural	ADJ
cana-6004	45	11	network	network	NOUN
cana-6004	45	12	and	and	CCONJ
cana-6004	45	13	decision	decision	NOUN
cana-6004	45	14	tree	tree	NOUN
cana-6004	45	15	are	be	AUX
cana-6004	45	16	able	able	ADJ
cana-6004	45	17	to	to	PART
cana-6004	45	18	predict	predict	VERB
cana-6004	45	19	the	the	DET
cana-6004	45	20	customer	customer	NOUN
cana-6004	45	21	churn	churn	NOUN
cana-6004	45	22	,	,	PUNCT
cana-6004	45	23	analyse	analyse	VERB
cana-6004	45	24	their	their	PRON
cana-6004	45	25	sentiments	sentiment	NOUN
cana-6004	45	26	,	,	PUNCT
cana-6004	45	27	and	and	CCONJ
cana-6004	45	28	recommend	recommend	VERB
cana-6004	45	29	them	they	PRON
cana-6004	45	30	the	the	DET
cana-6004	45	31	product	product	NOUN
cana-6004	45	32	.	.	PUNCT
cana-6004	46	1	in	in	ADP
cana-6004	46	2	addition	addition	NOUN
cana-6004	46	3	,	,	PUNCT
cana-6004	46	4	“	"	PUNCT
cana-6004	46	5	collaborative	collaborative	ADJ
cana-6004	46	6	filtering	filtering	NOUN
cana-6004	46	7	and	and	CCONJ
cana-6004	46	8	content	content	NOUN
cana-6004	46	9	-	-	PUNCT
cana-6004	46	10	based	base	VERB
cana-6004	46	11	filtering	filtering	NOUN
cana-6004	46	12	”	"	PUNCT
cana-6004	46	13	are	be	AUX
cana-6004	46	14	some	some	PRON
cana-6004	46	15	of	of	ADP
cana-6004	46	16	the	the	DET
cana-6004	46	17	recommendation	recommendation	NOUN
cana-6004	46	18	systems	system	NOUN
cana-6004	46	19	based	base	VERB
cana-6004	46	20	on	on	ADP
cana-6004	46	21	ai	ai	PRON
cana-6004	46	22	help	help	NOUN
cana-6004	46	23	in	in	ADP
cana-6004	46	24	personalising	personalise	VERB
cana-6004	46	25	user	user	NOUN
cana-6004	46	26	experience	experience	NOUN
cana-6004	46	27	and	and	CCONJ
cana-6004	46	28	increase	increase	VERB
cana-6004	46	29	customer	customer	NOUN
cana-6004	46	30	conversion	conversion	NOUN
cana-6004	46	31	rate	rate	NOUN
cana-6004	46	32	(	(	PUNCT
cana-6004	46	33	ricci	ricci	PROPN
cana-6004	46	34	et	et	PROPN
cana-6004	46	35	al	al	PROPN
cana-6004	46	36	.	.	PROPN
cana-6004	46	37	,	,	PUNCT
cana-6004	46	38	2022	2022	NUM
cana-6004	46	39	)	)	PUNCT
cana-6004	46	40	.	.	PUNCT
cana-6004	47	1	dwivedi	dwivedi	PROPN
cana-6004	47	2	et	et	PROPN
cana-6004	47	3	al	al	PROPN
cana-6004	47	4	.	.	PROPN
cana-6004	47	5	(	(	PUNCT
cana-6004	47	6	2021	2021	NUM
cana-6004	47	7	)	)	PUNCT
cana-6004	47	8	revealed	reveal	VERB
cana-6004	47	9	that	that	SCONJ
cana-6004	47	10	“	"	PUNCT
cana-6004	47	11	customer	customer	NOUN
cana-6004	47	12	engagement	engagement	NOUN
cana-6004	47	13	,	,	PUNCT
cana-6004	47	14	brand	brand	NOUN
cana-6004	47	15	loyalty	loyalty	NOUN
cana-6004	47	16	,	,	PUNCT
cana-6004	47	17	and	and	CCONJ
cana-6004	47	18	return	return	VERB
cana-6004	47	19	on	on	ADP
cana-6004	47	20	investment	investment	NOUN
cana-6004	47	21	(	(	PUNCT
cana-6004	47	22	roi	roi	NOUN
cana-6004	47	23	)	)	PUNCT
cana-6004	47	24	”	"	PUNCT
cana-6004	47	25	are	be	AUX
cana-6004	47	26	all	all	PRON
cana-6004	47	27	improved	improve	VERB
cana-6004	47	28	by	by	ADP
cana-6004	47	29	ai	ai	PROPN
cana-6004	47	30	based	base	VERB
cana-6004	47	31	personalisation	personalisation	NOUN
cana-6004	47	32	where	where	SCONJ
cana-6004	47	33	“	"	PUNCT
cana-6004	47	34	automated	automate	VERB
cana-6004	47	35	a	a	DET
cana-6004	47	36	/	/	SYM
cana-6004	47	37	b	b	NOUN
cana-6004	47	38	testing	testing	NOUN
cana-6004	47	39	”	"	PUNCT
cana-6004	47	40	is	be	AUX
cana-6004	47	41	facilitated	facilitate	VERB
cana-6004	47	42	by	by	ADP
cana-6004	47	43	ai	ai	VERB
cana-6004	47	44	by	by	ADP
cana-6004	47	45	enhancing	enhance	VERB
cana-6004	47	46	campaign	campaign	NOUN
cana-6004	47	47	effectiveness	effectiveness	NOUN
cana-6004	47	48	through	through	ADP
cana-6004	47	49	continuous	continuous	ADJ
cana-6004	47	50	learning	learning	NOUN
cana-6004	47	51	from	from	ADP
cana-6004	47	52	customer	customer	NOUN
cana-6004	47	53	interaction	interaction	NOUN
cana-6004	47	54	.	.	PUNCT
cana-6004	48	1	brands	brand	NOUN
cana-6004	48	2	are	be	AUX
cana-6004	48	3	able	able	ADJ
cana-6004	48	4	to	to	PART
cana-6004	48	5	deliver	deliver	VERB
cana-6004	48	6	ads	ad	NOUN
cana-6004	48	7	which	which	PRON
cana-6004	48	8	are	be	AUX
cana-6004	48	9	relevant	relevant	ADJ
cana-6004	48	10	and	and	CCONJ
cana-6004	48	11	context	context	NOUN
cana-6004	48	12	-	-	PUNCT
cana-6004	48	13	aware	aware	ADJ
cana-6004	48	14	as	as	ADV
cana-6004	48	15	well	well	ADV
cana-6004	48	16	through	through	ADP
cana-6004	48	17	“	"	PUNCT
cana-6004	48	18	chatbots	chatbot	NOUN
cana-6004	48	19	,	,	PUNCT
cana-6004	48	20	virtual	virtual	ADJ
cana-6004	48	21	assistants	assistant	NOUN
cana-6004	48	22	,	,	PUNCT
cana-6004	48	23	and	and	CCONJ
cana-6004	48	24	dynamic	dynamic	ADJ
cana-6004	48	25	content	content	NOUN
cana-6004	48	26	generation	generation	NOUN
cana-6004	48	27	”	"	PUNCT
cana-6004	48	28	which	which	PRON
cana-6004	48	29	are	be	AUX
cana-6004	48	30	all	all	PRON
cana-6004	48	31	powered	power	VERB
cana-6004	48	32	by	by	ADP
cana-6004	48	33	ai	ai	PROPN
cana-6004	48	34	.	.	PROPN
cana-6004	48	35	personalization	personalization	NOUN
cana-6004	48	36	in	in	ADP
cana-6004	48	37	advertising	advertising	NOUN
cana-6004	48	38	has	have	AUX
cana-6004	48	39	changed	change	VERB
cana-6004	48	40	outside	outside	ADP
cana-6004	48	41	old	old	ADJ
cana-6004	48	42	-	-	PUNCT
cana-6004	48	43	style	style	NOUN
cana-6004	48	44	division	division	NOUN
cana-6004	48	45	to	to	ADP
cana-6004	48	46	actual	actual	ADJ
cana-6004	48	47	,	,	PUNCT
cana-6004	48	48	ai	ai	VERB
cana-6004	48	49	driven	drive	VERB
cana-6004	48	50	customization	customization	NOUN
cana-6004	48	51	.	.	PUNCT
cana-6004	49	1	despite	despite	SCONJ
cana-6004	49	2	of	of	ADP
cana-6004	49	3	the	the	DET
cana-6004	49	4	fact	fact	NOUN
cana-6004	49	5	that	that	SCONJ
cana-6004	49	6	there	there	PRON
cana-6004	49	7	are	be	VERB
cana-6004	49	8	number	number	NOUN
cana-6004	49	9	of	of	ADP
cana-6004	49	10	benefits	benefit	NOUN
cana-6004	49	11	offered	offer	VERB
cana-6004	49	12	by	by	ADP
cana-6004	49	13	ai	ai	ADJ
cana-6004	49	14	-	-	PUNCT
cana-6004	49	15	driven	drive	VERB
cana-6004	49	16	marketing	marketing	NOUN
cana-6004	49	17	but	but	CCONJ
cana-6004	49	18	still	still	ADV
cana-6004	49	19	ethical	ethical	ADJ
cana-6004	49	20	concerns	concern	NOUN
cana-6004	49	21	are	be	AUX
cana-6004	49	22	raised	raise	VERB
cana-6004	49	23	regarding	regard	VERB
cana-6004	49	24	“	"	PUNCT
cana-6004	49	25	consumer	consumer	NOUN
cana-6004	49	26	privacy	privacy	NOUN
cana-6004	49	27	,	,	PUNCT
cana-6004	49	28	data	datum	NOUN
cana-6004	49	29	security	security	NOUN
cana-6004	49	30	,	,	PUNCT
cana-6004	49	31	and	and	CCONJ
cana-6004	49	32	algorithmic	algorithmic	ADJ
cana-6004	49	33	bias	bias	NOUN
cana-6004	49	34	”	"	PUNCT
cana-6004	49	35	.	.	PUNCT
cana-6004	50	1	the	the	DET
cana-6004	50	2	study	study	NOUN
cana-6004	50	3	prioritised	prioritise	VERB
cana-6004	50	4	the	the	DET
cana-6004	50	5	importance	importance	NOUN
cana-6004	50	6	of	of	ADP
cana-6004	50	7	transparency	transparency	NOUN
cana-6004	50	8	in	in	ADP
cana-6004	50	9	ai	ai	PROPN
cana-6004	50	10	models	model	NOUN
cana-6004	50	11	and	and	CCONJ
cana-6004	50	12	ai	ai	VERB
cana-6004	50	13	governance	governance	NOUN
cana-6004	50	14	to	to	PART
cana-6004	50	15	reduce	reduce	VERB
cana-6004	50	16	the	the	DET
cana-6004	50	17	risk	risk	NOUN
cana-6004	50	18	associated	associate	VERB
cana-6004	50	19	with	with	ADP
cana-6004	50	20	misuse	misuse	NOUN
cana-6004	50	21	of	of	ADP
cana-6004	50	22	consumer	consumer	NOUN
cana-6004	50	23	’s	’s	PART
cana-6004	50	24	data	datum	NOUN
cana-6004	50	25	.	.	PUNCT
cana-6004	51	1	regulatory	regulatory	ADJ
cana-6004	51	2	frameworks	framework	NOUN
cana-6004	51	3	such	such	ADJ
cana-6004	51	4	as	as	ADP
cana-6004	51	5	the	the	DET
cana-6004	51	6	“	"	PUNCT
cana-6004	51	7	general	general	ADJ
cana-6004	51	8	data	datum	NOUN
cana-6004	51	9	protection	protection	NOUN
cana-6004	51	10	regulation	regulation	NOUN
cana-6004	51	11	(	(	PUNCT
cana-6004	51	12	gdpr	gdpr	NOUN
cana-6004	51	13	)	)	PUNCT
cana-6004	51	14	”	"	PUNCT
cana-6004	51	15	ensure	ensure	VERB
cana-6004	51	16	responsible	responsible	ADJ
cana-6004	51	17	use	use	NOUN
cana-6004	51	18	of	of	ADP
cana-6004	51	19	ai	ai	VERB
cana-6004	51	20	for	for	ADP
cana-6004	51	21	marketing	marketing	NOUN
cana-6004	51	22	and	and	CCONJ
cana-6004	51	23	privacy	privacy	NOUN
cana-6004	51	24	laws	law	NOUN
cana-6004	51	25	communications	communication	NOUN
cana-6004	51	26	on	on	ADP
cana-6004	51	27	applied	apply	VERB
cana-6004	51	28	nonlinear	nonlinear	ADJ
cana-6004	51	29	analysis	analysis	NOUN
cana-6004	51	30	issn	issn	NOUN
cana-6004	51	31	:	:	PUNCT
cana-6004	51	32	1074	1074	NUM
cana-6004	51	33	-	-	PUNCT
cana-6004	51	34	133x	133x	NUM
cana-6004	51	35	vol	vol	NOUN
cana-6004	51	36	32	32	NUM
cana-6004	51	37	no	no	NOUN
cana-6004	51	38	.	.	PUNCT
cana-6004	52	1	4s	4s	NUM
cana-6004	52	2	(	(	PUNCT
cana-6004	52	3	2025	2025	NUM
cana-6004	52	4	)	)	PUNCT
cana-6004	53	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-6004	53	2	754	754	NUM
cana-6004	53	3	(	(	PUNCT
cana-6004	53	4	belanche	belanche	NOUN
cana-6004	53	5	et	et	PROPN
cana-6004	53	6	al	al	PROPN
cana-6004	53	7	.	.	PROPN
cana-6004	53	8	,	,	PUNCT
cana-6004	53	9	2022	2022	NUM
cana-6004	53	10	)	)	PUNCT
cana-6004	53	11	.	.	PUNCT
cana-6004	54	1	ai	ai	PROPN
cana-6004	54	2	marketing	marketing	NOUN
cana-6004	54	3	has	have	AUX
cana-6004	54	4	changed	change	VERB
cana-6004	54	5	the	the	DET
cana-6004	54	6	face	face	NOUN
cana-6004	54	7	of	of	ADP
cana-6004	54	8	attempting	attempt	VERB
cana-6004	54	9	to	to	PART
cana-6004	54	10	predict	predict	VERB
cana-6004	54	11	consumer	consumer	NOUN
cana-6004	54	12	behavioral	behavioral	ADJ
cana-6004	54	13	changes	change	NOUN
cana-6004	54	14	and	and	CCONJ
cana-6004	54	15	for	for	ADP
cana-6004	54	16	the	the	DET
cana-6004	54	17	organization	organization	NOUN
cana-6004	54	18	of	of	ADP
cana-6004	54	19	individual	individual	ADJ
cana-6004	54	20	campaigns	campaign	NOUN
cana-6004	54	21	,	,	PUNCT
cana-6004	54	22	trading	trade	VERB
cana-6004	54	23	over	over	ADP
cana-6004	54	24	advanced	advanced	ADJ
cana-6004	54	25	algorithms	algorithm	NOUN
cana-6004	54	26	,	,	PUNCT
cana-6004	54	27	big	big	ADJ
cana-6004	54	28	data	datum	NOUN
cana-6004	54	29	,	,	PUNCT
cana-6004	54	30	and	and	CCONJ
cana-6004	54	31	real	real	ADJ
cana-6004	54	32	-	-	PUNCT
cana-6004	54	33	time	time	NOUN
cana-6004	54	34	analytics	analytic	NOUN
cana-6004	54	35	.	.	PUNCT
cana-6004	55	1	research	research	NOUN
cana-6004	55	2	supports	support	VERB
cana-6004	55	3	that	that	PRON
cana-6004	55	4	ai	ai	VERB
cana-6004	55	5	businesses	business	NOUN
cana-6004	55	6	are	be	AUX
cana-6004	55	7	most	most	ADV
cana-6004	55	8	efficient	efficient	ADJ
cana-6004	55	9	through	through	ADP
cana-6004	55	10	automation	automation	NOUN
cana-6004	55	11	,	,	PUNCT
cana-6004	55	12	personalization	personalization	NOUN
cana-6004	55	13	,	,	PUNCT
cana-6004	55	14	and	and	CCONJ
cana-6004	55	15	decision	decision	NOUN
cana-6004	55	16	-	-	PUNCT
cana-6004	55	17	making	make	VERB
cana-6004	55	18	enhancement	enhancement	NOUN
cana-6004	55	19	.	.	PUNCT
cana-6004	56	1	still	still	ADV
cana-6004	56	2	,	,	PUNCT
cana-6004	56	3	ethical	ethical	ADJ
cana-6004	56	4	considerations	consideration	NOUN
cana-6004	56	5	must	must	AUX
cana-6004	56	6	be	be	AUX
cana-6004	56	7	respected	respect	VERB
cana-6004	56	8	in	in	ADP
cana-6004	56	9	order	order	NOUN
cana-6004	56	10	to	to	PART
cana-6004	56	11	help	help	VERB
cana-6004	56	12	foster	foster	VERB
cana-6004	56	13	consumer	consumer	NOUN
cana-6004	56	14	trust	trust	NOUN
cana-6004	56	15	and	and	CCONJ
cana-6004	56	16	regulatory	regulatory	ADJ
cana-6004	56	17	compliance	compliance	NOUN
cana-6004	56	18	.	.	PUNCT
cana-6004	57	1	hence	hence	ADV
cana-6004	57	2	,	,	PUNCT
cana-6004	57	3	future	future	ADJ
cana-6004	57	4	research	research	NOUN
cana-6004	57	5	could	could	AUX
cana-6004	57	6	be	be	AUX
cana-6004	57	7	geared	gear	VERB
cana-6004	57	8	toward	toward	ADP
cana-6004	57	9	enhancing	enhance	VERB
cana-6004	57	10	transparency	transparency	NOUN
cana-6004	57	11	,	,	PUNCT
cana-6004	57	12	lowering	lower	VERB
cana-6004	57	13	bias	bias	NOUN
cana-6004	57	14	,	,	PUNCT
cana-6004	57	15	and	and	CCONJ
cana-6004	57	16	exploring	explore	VERB
cana-6004	57	17	newer	new	ADJ
cana-6004	57	18	ai	ai	NOUN
cana-6004	57	19	domains	domain	NOUN
cana-6004	57	20	in	in	ADP
cana-6004	57	21	marketing	marketing	NOUN
cana-6004	57	22	.	.	PUNCT
cana-6004	58	1	cloarec	cloarec	NOUN
cana-6004	58	2	(	(	PUNCT
cana-6004	58	3	2022	2022	NUM
cana-6004	58	4	)	)	PUNCT
cana-6004	58	5	revealed	reveal	VERB
cana-6004	58	6	that	that	SCONJ
cana-6004	58	7	“	"	PUNCT
cana-6004	58	8	perceived	perceive	VERB
cana-6004	58	9	benefits	benefit	NOUN
cana-6004	58	10	,	,	PUNCT
cana-6004	58	11	transparency	transparency	NOUN
cana-6004	58	12	of	of	ADP
cana-6004	58	13	data	datum	NOUN
cana-6004	58	14	usage	usage	NOUN
cana-6004	58	15	,	,	PUNCT
cana-6004	58	16	and	and	CCONJ
cana-6004	58	17	control	control	NOUN
cana-6004	58	18	over	over	ADP
cana-6004	58	19	personal	personal	ADJ
cana-6004	58	20	information	information	NOUN
cana-6004	58	21	”	"	PUNCT
cana-6004	58	22	are	be	AUX
cana-6004	58	23	the	the	DET
cana-6004	58	24	factors	factor	NOUN
cana-6004	58	25	on	on	ADP
cana-6004	58	26	which	which	PRON
cana-6004	58	27	consumer	consumer	NOUN
cana-6004	58	28	’s	’s	PART
cana-6004	58	29	willingness	willingness	NOUN
cana-6004	58	30	to	to	PART
cana-6004	58	31	share	share	VERB
cana-6004	58	32	their	their	PRON
cana-6004	58	33	data	data	NOUN
cana-6004	58	34	depends	depend	VERB
cana-6004	58	35	.	.	PUNCT
cana-6004	59	1	there	there	PRON
cana-6004	59	2	is	be	VERB
cana-6004	59	3	a	a	DET
cana-6004	59	4	“	"	PUNCT
cana-6004	59	5	privacy	privacy	NOUN
cana-6004	59	6	paradox	paradox	NOUN
cana-6004	59	7	”	"	PUNCT
cana-6004	59	8	where	where	SCONJ
cana-6004	59	9	the	the	DET
cana-6004	59	10	consumers	consumer	NOUN
cana-6004	59	11	express	express	VERB
cana-6004	59	12	their	their	PRON
cana-6004	59	13	concerns	concern	NOUN
cana-6004	59	14	regarding	regard	VERB
cana-6004	59	15	their	their	PRON
cana-6004	59	16	data	datum	NOUN
cana-6004	59	17	collection	collection	NOUN
cana-6004	59	18	but	but	CCONJ
cana-6004	59	19	at	at	ADP
cana-6004	59	20	the	the	DET
cana-6004	59	21	same	same	ADJ
cana-6004	59	22	time	time	NOUN
cana-6004	59	23	they	they	PRON
cana-6004	59	24	are	be	AUX
cana-6004	59	25	also	also	ADV
cana-6004	59	26	engaged	engage	VERB
cana-6004	59	27	with	with	ADP
cana-6004	59	28	personalised	personalised	ADJ
cana-6004	59	29	services	service	NOUN
cana-6004	59	30	that	that	PRON
cana-6004	59	31	demands	demand	VERB
cana-6004	59	32	to	to	PART
cana-6004	59	33	share	share	VERB
cana-6004	59	34	extensive	extensive	ADJ
cana-6004	59	35	data	datum	NOUN
cana-6004	59	36	.	.	PUNCT
cana-6004	60	1	targeted	target	VERB
cana-6004	60	2	marketing	marketing	NOUN
cana-6004	60	3	is	be	AUX
cana-6004	60	4	improved	improve	VERB
cana-6004	60	5	by	by	ADP
cana-6004	60	6	ai	ai	NOUN
cana-6004	60	7	in	in	ADP
cana-6004	60	8	which	which	PRON
cana-6004	60	9	it	it	PRON
cana-6004	60	10	involves	involve	VERB
cana-6004	60	11	“	"	PUNCT
cana-6004	60	12	delivering	deliver	VERB
cana-6004	60	13	customized	customized	ADJ
cana-6004	60	14	messages	message	NOUN
cana-6004	60	15	,	,	PUNCT
cana-6004	60	16	products	product	NOUN
cana-6004	60	17	,	,	PUNCT
cana-6004	60	18	or	or	CCONJ
cana-6004	60	19	services	service	NOUN
cana-6004	60	20	to	to	ADP
cana-6004	60	21	specific	specific	ADJ
cana-6004	60	22	customer	customer	NOUN
cana-6004	60	23	segments	segment	NOUN
cana-6004	60	24	based	base	VERB
cana-6004	60	25	on	on	ADP
cana-6004	60	26	their	their	PRON
cana-6004	60	27	predicted	predict	VERB
cana-6004	60	28	behaviours	behaviour	NOUN
cana-6004	60	29	,	,	PUNCT
cana-6004	60	30	preferences	preference	NOUN
cana-6004	60	31	,	,	PUNCT
cana-6004	60	32	and	and	CCONJ
cana-6004	60	33	needs	need	VERB
cana-6004	60	34	”	"	PUNCT
cana-6004	60	35	.	.	PUNCT
cana-6004	61	1	this	this	DET
cana-6004	61	2	approach	approach	NOUN
cana-6004	61	3	is	be	AUX
cana-6004	61	4	opposite	opposite	ADJ
cana-6004	61	5	to	to	ADP
cana-6004	61	6	mass	mass	VERB
cana-6004	61	7	marketing	marketing	NOUN
cana-6004	61	8	strategies	strategy	NOUN
cana-6004	61	9	where	where	SCONJ
cana-6004	61	10	all	all	DET
cana-6004	61	11	the	the	DET
cana-6004	61	12	consumers	consumer	NOUN
cana-6004	61	13	get	get	VERB
cana-6004	61	14	uniform	uniform	ADJ
cana-6004	61	15	treatment	treatment	NOUN
cana-6004	61	16	.	.	PUNCT
cana-6004	62	1	ai	ai	VERB
cana-6004	62	2	analyse	analyse	NOUN
cana-6004	62	3	“	"	PUNCT
cana-6004	62	4	individual	individual	ADJ
cana-6004	62	5	customer	customer	NOUN
cana-6004	62	6	journeys	journey	NOUN
cana-6004	62	7	,	,	PUNCT
cana-6004	62	8	purchasing	purchase	VERB
cana-6004	62	9	histories	history	NOUN
cana-6004	62	10	,	,	PUNCT
cana-6004	62	11	browsing	browse	VERB
cana-6004	62	12	behaviours	behaviour	NOUN
cana-6004	62	13	,	,	PUNCT
cana-6004	62	14	and	and	CCONJ
cana-6004	62	15	even	even	ADV
cana-6004	62	16	emotional	emotional	ADJ
cana-6004	62	17	responses	response	NOUN
cana-6004	62	18	to	to	ADP
cana-6004	62	19	marketing	marketing	NOUN
cana-6004	62	20	stimuli	stimulus	NOUN
cana-6004	62	21	”	"	PUNCT
cana-6004	62	22	and	and	CCONJ
cana-6004	62	23	helps	help	VERB
cana-6004	62	24	in	in	ADP
cana-6004	62	25	hyperpersonalization	hyperpersonalization	NOUN
cana-6004	62	26	.	.	PUNCT
cana-6004	63	1	desai	desai	PROPN
cana-6004	63	2	(	(	PUNCT
cana-6004	63	3	2022	2022	NUM
cana-6004	63	4	)	)	PUNCT
cana-6004	63	5	in	in	ADP
cana-6004	63	6	the	the	DET
cana-6004	63	7	paper	paper	NOUN
cana-6004	63	8	“	"	PUNCT
cana-6004	63	9	hyper	hyper	NOUN
cana-6004	63	10	-	-	NOUN
cana-6004	63	11	personalization	personalization	NOUN
cana-6004	63	12	:	:	PUNCT
cana-6004	63	13	an	an	DET
cana-6004	63	14	ai	ai	ADJ
cana-6004	63	15	-	-	PUNCT
cana-6004	63	16	enabled	enable	VERB
cana-6004	63	17	personalization	personalization	NOUN
cana-6004	63	18	for	for	ADP
cana-6004	63	19	customercentric	customercentric	ADJ
cana-6004	63	20	marketing	marketing	NOUN
cana-6004	63	21	”	"	PUNCT
cana-6004	63	22	discussed	discuss	VERB
cana-6004	63	23	the	the	DET
cana-6004	63	24	necessity	necessity	NOUN
cana-6004	63	25	of	of	ADP
cana-6004	63	26	personalization	personalization	NOUN
cana-6004	63	27	in	in	ADP
cana-6004	63	28	digital	digital	ADJ
cana-6004	63	29	business	business	NOUN
cana-6004	63	30	,	,	PUNCT
cana-6004	63	31	especially	especially	ADV
cana-6004	63	32	in	in	ADP
cana-6004	63	33	ecommerce	ecommerce	NOUN
cana-6004	63	34	whose	whose	DET
cana-6004	63	35	main	main	ADJ
cana-6004	63	36	aim	aim	NOUN
cana-6004	63	37	is	be	AUX
cana-6004	63	38	to	to	PART
cana-6004	63	39	attract	attract	VERB
cana-6004	63	40	and	and	CCONJ
cana-6004	63	41	retain	retain	VERB
cana-6004	63	42	the	the	DET
cana-6004	63	43	customers	customer	NOUN
cana-6004	63	44	.	.	PUNCT
cana-6004	64	1	there	there	PRON
cana-6004	64	2	are	be	VERB
cana-6004	64	3	certain	certain	ADJ
cana-6004	64	4	restrictions	restriction	NOUN
cana-6004	64	5	of	of	ADP
cana-6004	64	6	conventional	conventional	ADJ
cana-6004	64	7	personalisation	personalisation	NOUN
cana-6004	64	8	method	method	NOUN
cana-6004	64	9	that	that	PRON
cana-6004	64	10	usually	usually	ADV
cana-6004	64	11	fail	fail	VERB
cana-6004	64	12	to	to	PART
cana-6004	64	13	focus	focus	VERB
cana-6004	64	14	on	on	ADP
cana-6004	64	15	real	real	ADJ
cana-6004	64	16	time	time	NOUN
cana-6004	64	17	requirement	requirement	NOUN
cana-6004	64	18	of	of	ADP
cana-6004	64	19	users	user	NOUN
cana-6004	64	20	due	due	ADJ
cana-6004	64	21	to	to	ADP
cana-6004	64	22	active	active	ADJ
cana-6004	64	23	nature	nature	NOUN
cana-6004	64	24	of	of	ADP
cana-6004	64	25	customer	customer	NOUN
cana-6004	64	26	’s	’s	PART
cana-6004	64	27	behaviour	behaviour	NOUN
cana-6004	64	28	and	and	CCONJ
cana-6004	64	29	their	their	PRON
cana-6004	64	30	high	high	ADJ
cana-6004	64	31	-	-	PUNCT
cana-6004	64	32	level	level	NOUN
cana-6004	64	33	exposure	exposure	NOUN
cana-6004	64	34	to	to	ADP
cana-6004	64	35	information	information	NOUN
cana-6004	64	36	.	.	PUNCT
cana-6004	65	1	it	it	PRON
cana-6004	65	2	is	be	AUX
cana-6004	65	3	essential	essential	ADJ
cana-6004	65	4	to	to	PART
cana-6004	65	5	introduce	introduce	VERB
cana-6004	65	6	hyper	hyper	ADJ
cana-6004	65	7	-	-	NOUN
cana-6004	65	8	personalization	personalization	NOUN
cana-6004	65	9	strategies	strategy	NOUN
cana-6004	65	10	that	that	PRON
cana-6004	65	11	uses	use	VERB
cana-6004	65	12	ml	ml	NOUN
cana-6004	65	13	and	and	CCONJ
cana-6004	65	14	ai	ai	VERB
cana-6004	65	15	techniques	technique	NOUN
cana-6004	65	16	to	to	PART
cana-6004	65	17	deal	deal	VERB
cana-6004	65	18	with	with	ADP
cana-6004	65	19	these	these	DET
cana-6004	65	20	challenges	challenge	NOUN
cana-6004	65	21	.	.	PUNCT
cana-6004	66	1	these	these	DET
cana-6004	66	2	hyper	hyper	ADJ
cana-6004	66	3	-	-	ADJ
cana-6004	66	4	personalization	personalization	NOUN
cana-6004	66	5	strategies	strategy	NOUN
cana-6004	66	6	improve	improve	VERB
cana-6004	66	7	marketing	marketing	NOUN
cana-6004	66	8	roles	role	NOUN
cana-6004	66	9	like	like	ADP
cana-6004	66	10	“	"	PUNCT
cana-6004	66	11	segmentation	segmentation	NOUN
cana-6004	66	12	,	,	PUNCT
cana-6004	66	13	targeting	targeting	NOUN
cana-6004	66	14	,	,	PUNCT
cana-6004	66	15	and	and	CCONJ
cana-6004	66	16	positioning	positioning	NOUN
cana-6004	66	17	”	"	PUNCT
cana-6004	66	18	by	by	ADP
cana-6004	66	19	the	the	DET
cana-6004	66	20	use	use	NOUN
cana-6004	66	21	of	of	ADP
cana-6004	66	22	real	real	ADJ
cana-6004	66	23	time	time	NOUN
cana-6004	66	24	analytics	analytic	NOUN
cana-6004	66	25	all	all	ADV
cana-6004	66	26	through	through	ADP
cana-6004	66	27	the	the	DET
cana-6004	66	28	customer	customer	NOUN
cana-6004	66	29	journey	journey	NOUN
cana-6004	66	30	.	.	PUNCT
cana-6004	67	1	the	the	DET
cana-6004	67	2	study	study	NOUN
cana-6004	67	3	underlines	underline	VERB
cana-6004	67	4	the	the	DET
cana-6004	67	5	need	need	NOUN
cana-6004	67	6	for	for	SCONJ
cana-6004	67	7	advertisers	advertiser	NOUN
cana-6004	67	8	to	to	PART
cana-6004	67	9	implement	implement	VERB
cana-6004	67	10	ai	ai	ADP
cana-6004	67	11	enabled	enable	VERB
cana-6004	67	12	personalisation	personalisation	NOUN
cana-6004	67	13	in	in	ADP
cana-6004	67	14	their	their	PRON
cana-6004	67	15	marketing	marketing	NOUN
cana-6004	67	16	strategies	strategy	NOUN
cana-6004	67	17	to	to	PART
cana-6004	67	18	understand	understand	VERB
cana-6004	67	19	the	the	DET
cana-6004	67	20	unsaid	unsaid	ADJ
cana-6004	67	21	needs	need	NOUN
cana-6004	67	22	of	of	ADP
cana-6004	67	23	the	the	DET
cana-6004	67	24	customers	customer	NOUN
cana-6004	67	25	in	in	ADP
cana-6004	67	26	much	much	ADV
cana-6004	67	27	better	well	ADJ
cana-6004	67	28	way	way	NOUN
cana-6004	67	29	which	which	PRON
cana-6004	67	30	in	in	ADP
cana-6004	67	31	turn	turn	NOUN
cana-6004	67	32	leads	lead	VERB
cana-6004	67	33	to	to	ADP
cana-6004	67	34	improved	improve	VERB
cana-6004	67	35	customer	customer	NOUN
cana-6004	67	36	experience	experience	NOUN
cana-6004	67	37	.	.	PUNCT
cana-6004	68	1	vempati	vempati	NOUN
cana-6004	68	2	et	et	PROPN
cana-6004	68	3	al	al	PROPN
cana-6004	68	4	(	(	PUNCT
cana-6004	68	5	2020	2020	NUM
cana-6004	68	6	)	)	PUNCT
cana-6004	68	7	addressed	address	VERB
cana-6004	68	8	the	the	DET
cana-6004	68	9	challenge	challenge	NOUN
cana-6004	68	10	of	of	ADP
cana-6004	68	11	creating	create	VERB
cana-6004	68	12	banner	banner	NOUN
cana-6004	68	13	images	image	NOUN
cana-6004	68	14	for	for	ADP
cana-6004	68	15	fashion	fashion	NOUN
cana-6004	68	16	e	e	NOUN
cana-6004	68	17	-	-	NOUN
cana-6004	68	18	commerce	commerce	NOUN
cana-6004	68	19	to	to	PART
cana-6004	68	20	capture	capture	VERB
cana-6004	68	21	customer	customer	NOUN
cana-6004	68	22	attention	attention	NOUN
cana-6004	68	23	on	on	ADP
cana-6004	68	24	website	website	NOUN
cana-6004	68	25	’s	’s	PART
cana-6004	68	26	homepage	homepage	NOUN
cana-6004	68	27	.	.	PUNCT
cana-6004	69	1	it	it	PRON
cana-6004	69	2	is	be	AUX
cana-6004	69	3	found	find	VERB
cana-6004	69	4	that	that	SCONJ
cana-6004	69	5	lots	lot	NOUN
cana-6004	69	6	of	of	ADP
cana-6004	69	7	effort	effort	NOUN
cana-6004	69	8	and	and	CCONJ
cana-6004	69	9	time	time	NOUN
cana-6004	69	10	is	be	AUX
cana-6004	69	11	invested	invest	VERB
cana-6004	69	12	when	when	SCONJ
cana-6004	69	13	these	these	DET
cana-6004	69	14	banners	banner	NOUN
cana-6004	69	15	are	be	AUX
cana-6004	69	16	created	create	VERB
cana-6004	69	17	manually	manually	ADV
cana-6004	69	18	which	which	PRON
cana-6004	69	19	in	in	ADP
cana-6004	69	20	turn	turn	NOUN
cana-6004	69	21	leads	lead	VERB
cana-6004	69	22	to	to	ADP
cana-6004	69	23	restricted	restricted	ADJ
cana-6004	69	24	number	number	NOUN
cana-6004	69	25	of	of	ADP
cana-6004	69	26	options	option	NOUN
cana-6004	69	27	available	available	ADJ
cana-6004	69	28	for	for	ADP
cana-6004	69	29	customisation	customisation	NOUN
cana-6004	69	30	.	.	PUNCT
cana-6004	70	1	this	this	PRON
cana-6004	70	2	makes	make	VERB
cana-6004	70	3	the	the	DET
cana-6004	70	4	study	study	NOUN
cana-6004	70	5	to	to	PART
cana-6004	70	6	suggest	suggest	VERB
cana-6004	70	7	an	an	DET
cana-6004	70	8	automated	automate	VERB
cana-6004	70	9	system	system	NOUN
cana-6004	70	10	that	that	PRON
cana-6004	70	11	generate	generate	VERB
cana-6004	70	12	quick	quick	ADJ
cana-6004	70	13	banner	banner	NOUN
cana-6004	70	14	to	to	PART
cana-6004	70	15	enhance	enhance	VERB
cana-6004	70	16	the	the	DET
cana-6004	70	17	personalisation	personalisation	NOUN
cana-6004	70	18	and	and	CCONJ
cana-6004	70	19	serve	serve	VERB
cana-6004	70	20	large	large	ADJ
cana-6004	70	21	number	number	NOUN
cana-6004	70	22	of	of	ADP
cana-6004	70	23	audiences	audience	NOUN
cana-6004	70	24	.	.	PUNCT
cana-6004	71	1	the	the	DET
cana-6004	71	2	study	study	NOUN
cana-6004	71	3	concludes	conclude	VERB
cana-6004	71	4	that	that	SCONJ
cana-6004	71	5	there	there	PRON
cana-6004	71	6	are	be	VERB
cana-6004	71	7	ways	way	NOUN
cana-6004	71	8	and	and	CCONJ
cana-6004	71	9	technologies	technology	NOUN
cana-6004	71	10	to	to	PART
cana-6004	71	11	reduce	reduce	VERB
cana-6004	71	12	designer	designer	NOUN
cana-6004	71	13	’s	’s	PART
cana-6004	71	14	workload	workload	NOUN
cana-6004	71	15	and	and	CCONJ
cana-6004	71	16	time	time	NOUN
cana-6004	71	17	,	,	PUNCT
cana-6004	71	18	and	and	CCONJ
cana-6004	71	19	improve	improve	VERB
cana-6004	71	20	the	the	DET
cana-6004	71	21	overall	overall	ADJ
cana-6004	71	22	shopping	shopping	NOUN
cana-6004	71	23	experience	experience	NOUN
cana-6004	71	24	by	by	ADP
cana-6004	71	25	providing	provide	VERB
cana-6004	71	26	them	they	PRON
cana-6004	71	27	wide	wide	ADJ
cana-6004	71	28	range	range	NOUN
cana-6004	71	29	of	of	ADP
cana-6004	71	30	customised	customised	ADJ
cana-6004	71	31	options	option	NOUN
cana-6004	71	32	.	.	PUNCT
cana-6004	72	1	methodology	methodology	NOUN
cana-6004	72	2	objective	objective	NOUN
cana-6004	72	3	to	to	PART
cana-6004	72	4	know	know	VERB
cana-6004	72	5	consumer	consumer	NOUN
cana-6004	72	6	behaviour	behaviour	NOUN
cana-6004	72	7	and	and	CCONJ
cana-6004	72	8	ethical	ethical	ADJ
cana-6004	72	9	implications	implication	NOUN
cana-6004	72	10	of	of	ADP
cana-6004	72	11	hyper	hyper	ADJ
cana-6004	72	12	-	-	ADJ
cana-6004	72	13	personalized	personalized	ADJ
cana-6004	72	14	marketing	marketing	NOUN
cana-6004	72	15	through	through	ADP
cana-6004	72	16	ai	ai	AUX
cana-6004	72	17	sampling	sample	VERB
cana-6004	72	18	the	the	DET
cana-6004	72	19	researcher	researcher	NOUN
cana-6004	72	20	considered	consider	VERB
cana-6004	72	21	201	201	NUM
cana-6004	72	22	marketers	marketer	NOUN
cana-6004	72	23	for	for	ADP
cana-6004	72	24	study	study	NOUN
cana-6004	72	25	survey	survey	NOUN
cana-6004	72	26	to	to	PART
cana-6004	72	27	know	know	VERB
cana-6004	72	28	consumer	consumer	NOUN
cana-6004	72	29	behaviour	behaviour	NOUN
cana-6004	72	30	and	and	CCONJ
cana-6004	72	31	ethical	ethical	ADJ
cana-6004	72	32	implications	implication	NOUN
cana-6004	72	33	of	of	ADP
cana-6004	72	34	hyper	hyper	ADJ
cana-6004	72	35	-	-	ADJ
cana-6004	72	36	personalized	personalized	ADJ
cana-6004	72	37	marketing	marketing	NOUN
cana-6004	72	38	through	through	ADP
cana-6004	72	39	ai	ai	PROPN
cana-6004	72	40	.	.	PUNCT
cana-6004	73	1	a	a	DET
cana-6004	73	2	short	short	ADJ
cana-6004	73	3	questionnaire	questionnaire	NOUN
cana-6004	73	4	with	with	ADP
cana-6004	73	5	some	some	DET
cana-6004	73	6	personal	personal	ADJ
cana-6004	73	7	demographic	demographic	ADJ
cana-6004	73	8	details	detail	NOUN
cana-6004	73	9	and	and	CCONJ
cana-6004	73	10	statements	statement	NOUN
cana-6004	73	11	is	be	AUX
cana-6004	73	12	developed	develop	VERB
cana-6004	73	13	to	to	PART
cana-6004	73	14	conduct	conduct	VERB
cana-6004	73	15	the	the	DET
cana-6004	73	16	survey	survey	NOUN
cana-6004	73	17	.	.	PUNCT
cana-6004	74	1	“	"	PUNCT
cana-6004	74	2	randon	randon	X
cana-6004	74	3	sampling	sampling	NOUN
cana-6004	74	4	method	method	NOUN
cana-6004	74	5	”	"	PUNCT
cana-6004	74	6	is	be	AUX
cana-6004	74	7	used	use	VERB
cana-6004	74	8	to	to	PART
cana-6004	74	9	collect	collect	VERB
cana-6004	74	10	primary	primary	ADJ
cana-6004	74	11	data	datum	NOUN
cana-6004	74	12	.	.	PUNCT
cana-6004	75	1	“	"	PUNCT
cana-6004	75	2	mean	mean	VERB
cana-6004	75	3	and	and	CCONJ
cana-6004	75	4	t	t	PROPN
cana-6004	75	5	test	test	NOUN
cana-6004	75	6	”	"	PUNCT
cana-6004	75	7	was	be	AUX
cana-6004	75	8	applied	apply	VERB
cana-6004	75	9	to	to	PART
cana-6004	75	10	analyse	analyse	VERB
cana-6004	75	11	the	the	DET
cana-6004	75	12	data	datum	NOUN
cana-6004	75	13	and	and	CCONJ
cana-6004	75	14	get	get	VERB
cana-6004	75	15	the	the	DET
cana-6004	75	16	results	result	NOUN
cana-6004	75	17	.	.	PUNCT
cana-6004	76	1	communications	communication	NOUN
cana-6004	76	2	on	on	ADP
cana-6004	76	3	applied	apply	VERB
cana-6004	76	4	nonlinear	nonlinear	ADJ
cana-6004	76	5	analysis	analysis	NOUN
cana-6004	76	6	issn	issn	NOUN
cana-6004	76	7	:	:	PUNCT
cana-6004	76	8	1074	1074	NUM
cana-6004	76	9	-	-	PUNCT
cana-6004	76	10	133x	133x	NUM
cana-6004	76	11	vol	vol	NOUN
cana-6004	76	12	32	32	NUM
cana-6004	76	13	no	no	NOUN
cana-6004	76	14	.	.	PUNCT
cana-6004	77	1	4s	4s	NUM
cana-6004	77	2	(	(	PUNCT
cana-6004	77	3	2025	2025	NUM
cana-6004	77	4	)	)	PUNCT
cana-6004	78	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-6004	78	2	755	755	NUM
cana-6004	78	3	findings	finding	NOUN
cana-6004	78	4	table	table	NOUN
cana-6004	78	5	i	i	PRON
cana-6004	78	6	:	:	PUNCT
cana-6004	78	7	consumer	consumer	NOUN
cana-6004	78	8	behaviour	behaviour	NOUN
cana-6004	78	9	and	and	CCONJ
cana-6004	78	10	ethical	ethical	ADJ
cana-6004	78	11	implications	implication	NOUN
cana-6004	78	12	of	of	ADP
cana-6004	78	13	hyper	hyper	ADJ
cana-6004	78	14	-	-	ADJ
cana-6004	78	15	personalized	personalized	ADJ
cana-6004	78	16	marketing	marketing	NOUN
cana-6004	78	17	through	through	ADP
cana-6004	78	18	ai	ai	PROPN
cana-6004	78	19	s.	s.	PROPN
cana-6004	78	20	no	no	PROPN
cana-6004	78	21	.	.	PUNCT
cana-6004	79	1	statements	statement	NOUN
cana-6004	79	2	mean	mean	VERB
cana-6004	79	3	value	value	NOUN
cana-6004	79	4	t	t	PROPN
cana-6004	79	5	value	value	NOUN
cana-6004	79	6	sig	sig	NOUN
cana-6004	79	7	.	.	PROPN
cana-6004	80	1	1	1	X
cana-6004	80	2	.	.	X
cana-6004	80	3	personalization	personalization	NOUN
cana-6004	80	4	improves	improve	VERB
cana-6004	80	5	customer	customer	NOUN
cana-6004	80	6	engagement	engagement	NOUN
cana-6004	80	7	3.13	3.13	NUM
cana-6004	80	8	1.875	1.875	NUM
cana-6004	80	9	0.031	0.031	NUM
cana-6004	80	10	2	2	NUM
cana-6004	80	11	.	.	PUNCT
cana-6004	81	1	customers	customer	NOUN
cana-6004	81	2	like	like	VERB
cana-6004	81	3	to	to	PART
cana-6004	81	4	respond	respond	VERB
cana-6004	81	5	to	to	ADP
cana-6004	81	6	customized	customized	ADJ
cana-6004	81	7	marketing	market	VERB
cana-6004	81	8	3.16	3.16	NUM
cana-6004	81	9	2.323	2.323	NUM
cana-6004	81	10	0.011	0.011	NUM
cana-6004	81	11	3	3	NUM
cana-6004	81	12	.	.	PUNCT
cana-6004	82	1	ai	ai	AUX
cana-6004	82	2	powered	powered	ADJ
cana-6004	82	3	marketing	marketing	NOUN
cana-6004	82	4	raises	raise	VERB
cana-6004	82	5	ethical	ethical	ADJ
cana-6004	82	6	concerns	concern	NOUN
cana-6004	82	7	in	in	ADP
cana-6004	82	8	terms	term	NOUN
cana-6004	82	9	of	of	ADP
cana-6004	82	10	privacy	privacy	NOUN
cana-6004	82	11	and	and	CCONJ
cana-6004	82	12	data	datum	NOUN
cana-6004	82	13	consent	consent	VERB
cana-6004	82	14	3.19	3.19	NUM
cana-6004	82	15	2.802	2.802	NUM
cana-6004	82	16	0.003	0.003	NUM
cana-6004	82	17	4	4	NUM
cana-6004	82	18	.	.	PUNCT
cana-6004	82	19	customer	customer	NOUN
cana-6004	82	20	centric	centric	ADJ
cana-6004	82	21	marketing	marketing	NOUN
cana-6004	82	22	fosters	foster	VERB
cana-6004	82	23	brand	brand	NOUN
cana-6004	82	24	loyalty	loyalty	NOUN
cana-6004	82	25	3.14	3.14	NUM
cana-6004	82	26	2.023	2.023	NUM
cana-6004	82	27	0.022	0.022	NUM
cana-6004	82	28	5	5	NUM
cana-6004	82	29	.	.	PUNCT
cana-6004	82	30	hyper	hyper	ADJ
cana-6004	82	31	-	-	ADJ
cana-6004	82	32	personalized	personalized	ADJ
cana-6004	82	33	marketing	marketing	NOUN
cana-6004	82	34	leads	lead	VERB
cana-6004	82	35	to	to	ADP
cana-6004	82	36	biased	biased	ADJ
cana-6004	82	37	profiling	profile	VERB
cana-6004	82	38	3.12	3.12	NUM
cana-6004	82	39	1.763	1.763	NUM
cana-6004	82	40	0.040	0.040	NUM
cana-6004	82	41	6	6	NUM
cana-6004	82	42	.	.	PUNCT
cana-6004	83	1	consumer	consumer	NOUN
cana-6004	83	2	ethical	ethical	ADJ
cana-6004	83	3	concern	concern	NOUN
cana-6004	83	4	is	be	AUX
cana-6004	83	5	regarding	regard	VERB
cana-6004	83	6	lack	lack	NOUN
cana-6004	83	7	of	of	ADP
cana-6004	83	8	transparency	transparency	NOUN
cana-6004	83	9	in	in	ADP
cana-6004	83	10	ai	ai	PROPN
cana-6004	83	11	powered	powered	ADJ
cana-6004	83	12	marketing	market	VERB
cana-6004	83	13	3.15	3.15	NUM
cana-6004	83	14	2.166	2.166	NUM
cana-6004	83	15	0.016	0.016	NUM
cana-6004	83	16	7	7	NUM
cana-6004	83	17	.	.	PUNCT
cana-6004	84	1	ai	ai	AUX
cana-6004	84	2	based	base	VERB
cana-6004	84	3	marketing	marketing	NOUN
cana-6004	84	4	strategies	strategy	NOUN
cana-6004	84	5	help	help	VERB
cana-6004	84	6	to	to	PART
cana-6004	84	7	understand	understand	VERB
cana-6004	84	8	the	the	DET
cana-6004	84	9	unsaid	unsaid	ADJ
cana-6004	84	10	needs	need	NOUN
cana-6004	84	11	of	of	ADP
cana-6004	84	12	the	the	DET
cana-6004	84	13	customers	customer	NOUN
cana-6004	84	14	in	in	ADP
cana-6004	84	15	much	much	ADV
cana-6004	84	16	better	well	ADJ
cana-6004	84	17	way	way	NOUN
cana-6004	84	18	3.17	3.17	NUM
cana-6004	84	19	2.478	2.478	NUM
cana-6004	84	20	0.007	0.007	NUM
cana-6004	84	21	table	table	NOUN
cana-6004	84	22	above	above	ADV
cana-6004	84	23	shows	show	VERB
cana-6004	84	24	consumer	consumer	NOUN
cana-6004	84	25	behaviour	behaviour	NOUN
cana-6004	84	26	and	and	CCONJ
cana-6004	84	27	ethical	ethical	ADJ
cana-6004	84	28	implications	implication	NOUN
cana-6004	84	29	of	of	ADP
cana-6004	84	30	hyper	hyper	ADJ
cana-6004	84	31	-	-	ADJ
cana-6004	84	32	personalized	personalized	ADJ
cana-6004	84	33	marketing	marketing	NOUN
cana-6004	84	34	through	through	ADP
cana-6004	84	35	ai	ai	PROPN
cana-6004	84	36	.	.	PUNCT
cana-6004	85	1	the	the	DET
cana-6004	85	2	respondent	respondent	NOUN
cana-6004	85	3	says	say	VERB
cana-6004	85	4	that	that	SCONJ
cana-6004	85	5	ai	ai	AUX
cana-6004	85	6	powered	powered	ADJ
cana-6004	85	7	marketing	marketing	NOUN
cana-6004	85	8	raises	raise	VERB
cana-6004	85	9	ethical	ethical	ADJ
cana-6004	85	10	concerns	concern	NOUN
cana-6004	85	11	in	in	ADP
cana-6004	85	12	terms	term	NOUN
cana-6004	85	13	of	of	ADP
cana-6004	85	14	privacy	privacy	NOUN
cana-6004	85	15	and	and	CCONJ
cana-6004	85	16	data	datum	NOUN
cana-6004	85	17	consent	consent	NOUN
cana-6004	85	18	with	with	ADP
cana-6004	85	19	mean	mean	ADJ
cana-6004	85	20	value	value	NOUN
cana-6004	85	21	3.19	3.19	NUM
cana-6004	85	22	,	,	PUNCT
cana-6004	85	23	ai	ai	AUX
cana-6004	85	24	based	base	VERB
cana-6004	85	25	marketing	marketing	NOUN
cana-6004	85	26	strategies	strategy	NOUN
cana-6004	85	27	help	help	VERB
cana-6004	85	28	to	to	PART
cana-6004	85	29	understand	understand	VERB
cana-6004	85	30	the	the	DET
cana-6004	85	31	unsaid	unsaid	ADJ
cana-6004	85	32	needs	need	NOUN
cana-6004	85	33	of	of	ADP
cana-6004	85	34	the	the	DET
cana-6004	85	35	customers	customer	NOUN
cana-6004	85	36	in	in	ADP
cana-6004	85	37	much	much	ADV
cana-6004	85	38	better	well	ADJ
cana-6004	85	39	way	way	NOUN
cana-6004	85	40	(	(	PUNCT
cana-6004	85	41	3.17	3.17	NUM
cana-6004	85	42	)	)	PUNCT
cana-6004	85	43	,	,	PUNCT
cana-6004	85	44	customers	customer	NOUN
cana-6004	85	45	like	like	VERB
cana-6004	85	46	to	to	PART
cana-6004	85	47	respond	respond	VERB
cana-6004	85	48	to	to	ADP
cana-6004	85	49	customized	customized	ADJ
cana-6004	85	50	marketing	marketing	NOUN
cana-6004	85	51	(	(	PUNCT
cana-6004	85	52	3.16	3.16	NUM
cana-6004	85	53	)	)	PUNCT
cana-6004	85	54	,	,	PUNCT
cana-6004	85	55	consumer	consumer	NOUN
cana-6004	85	56	ethical	ethical	ADJ
cana-6004	85	57	concern	concern	NOUN
cana-6004	85	58	is	be	AUX
cana-6004	85	59	regarding	regard	VERB
cana-6004	85	60	lack	lack	NOUN
cana-6004	85	61	of	of	ADP
cana-6004	85	62	transparency	transparency	NOUN
cana-6004	85	63	in	in	ADP
cana-6004	85	64	ai	ai	PROPN
cana-6004	85	65	powered	powered	ADJ
cana-6004	85	66	marketing	marketing	NOUN
cana-6004	85	67	(	(	PUNCT
cana-6004	85	68	3.15	3.15	NUM
cana-6004	85	69	)	)	PUNCT
cana-6004	85	70	,	,	PUNCT
cana-6004	85	71	customer	customer	NOUN
cana-6004	85	72	centric	centric	ADJ
cana-6004	85	73	marketing	marketing	NOUN
cana-6004	85	74	fosters	foster	VERB
cana-6004	85	75	brand	brand	NOUN
cana-6004	85	76	loyalty3.14personalization	loyalty3.14personalization	NOUN
cana-6004	85	77	improves	improve	VERB
cana-6004	85	78	customer	customer	NOUN
cana-6004	85	79	engagement	engagement	NOUN
cana-6004	85	80	(	(	PUNCT
cana-6004	85	81	3.13	3.13	NUM
cana-6004	85	82	)	)	PUNCT
cana-6004	85	83	,	,	PUNCT
cana-6004	85	84	and	and	CCONJ
cana-6004	85	85	hyper	hyper	ADJ
cana-6004	85	86	-	-	ADJ
cana-6004	85	87	personalized	personalized	ADJ
cana-6004	85	88	marketing	marketing	NOUN
cana-6004	85	89	leads	lead	VERB
cana-6004	85	90	to	to	ADP
cana-6004	85	91	biased	biased	ADJ
cana-6004	85	92	profiling	profiling	NOUN
cana-6004	85	93	(	(	PUNCT
cana-6004	85	94	3.12	3.12	NUM
cana-6004	85	95	)	)	PUNCT
cana-6004	85	96	.	.	PUNCT
cana-6004	86	1	the	the	DET
cana-6004	86	2	value	value	NOUN
cana-6004	86	3	under	under	ADP
cana-6004	86	4	significant	significant	ADJ
cana-6004	86	5	column	column	NOUN
cana-6004	86	6	for	for	ADP
cana-6004	86	7	all	all	DET
cana-6004	86	8	the	the	DET
cana-6004	86	9	statements	statement	NOUN
cana-6004	86	10	related	relate	VERB
cana-6004	86	11	to	to	ADP
cana-6004	86	12	consumer	consumer	NOUN
cana-6004	86	13	behaviour	behaviour	NOUN
cana-6004	86	14	and	and	CCONJ
cana-6004	86	15	ethical	ethical	ADJ
cana-6004	86	16	implications	implication	NOUN
cana-6004	86	17	are	be	AUX
cana-6004	86	18	significant	significant	ADJ
cana-6004	86	19	with	with	ADP
cana-6004	86	20	value	value	NOUN
cana-6004	86	21	below	below	ADP
cana-6004	86	22	0.05	0.05	NUM
cana-6004	86	23	after	after	ADP
cana-6004	86	24	applying	apply	VERB
cana-6004	86	25	t	t	NOUN
cana-6004	86	26	-	-	PUNCT
cana-6004	86	27	test	test	NOUN
cana-6004	86	28	.	.	PUNCT
cana-6004	87	1	conclusion	conclusion	NOUN
cana-6004	87	2	the	the	DET
cana-6004	87	3	way	way	NOUN
cana-6004	87	4	the	the	DET
cana-6004	87	5	business	business	NOUN
cana-6004	87	6	understands	understand	VERB
cana-6004	87	7	and	and	CCONJ
cana-6004	87	8	engage	engage	VERB
cana-6004	87	9	their	their	PRON
cana-6004	87	10	customers	customer	NOUN
cana-6004	87	11	are	be	AUX
cana-6004	87	12	all	all	ADV
cana-6004	87	13	revolutionised	revolutionise	VERB
cana-6004	87	14	through	through	ADP
cana-6004	87	15	ai	ai	VERB
cana-6004	87	16	powered	powered	ADJ
cana-6004	87	17	marketing	marketing	NOUN
cana-6004	87	18	where	where	SCONJ
cana-6004	87	19	marketers	marketer	NOUN
cana-6004	87	20	leverage	leverage	VERB
cana-6004	87	21	predictive	predictive	ADJ
cana-6004	87	22	analytics	analytic	NOUN
cana-6004	87	23	,	,	PUNCT
cana-6004	87	24	ml	ml	ADP
cana-6004	87	25	,	,	PUNCT
cana-6004	87	26	and	and	CCONJ
cana-6004	87	27	big	big	ADJ
cana-6004	87	28	data	datum	NOUN
cana-6004	87	29	to	to	PART
cana-6004	87	30	better	well	ADV
cana-6004	87	31	understand	understand	VERB
cana-6004	87	32	consumer	consumer	NOUN
cana-6004	87	33	behaviour	behaviour	NOUN
cana-6004	87	34	and	and	CCONJ
cana-6004	87	35	enable	enable	VERB
cana-6004	87	36	themselves	themselves	PRON
cana-6004	87	37	to	to	PART
cana-6004	87	38	create	create	VERB
cana-6004	87	39	highly	highly	ADV
cana-6004	87	40	personalised	personalised	ADJ
cana-6004	87	41	campaigns	campaign	NOUN
cana-6004	87	42	.	.	PUNCT
cana-6004	88	1	“	"	PUNCT
cana-6004	88	2	customer	customer	NOUN
cana-6004	88	3	experiences	experience	NOUN
cana-6004	88	4	,	,	PUNCT
cana-6004	88	5	drive	drive	VERB
cana-6004	88	6	brand	brand	NOUN
cana-6004	88	7	loyalty	loyalty	NOUN
cana-6004	88	8	,	,	PUNCT
cana-6004	88	9	and	and	CCONJ
cana-6004	88	10	optimize	optimize	VERB
cana-6004	88	11	marketing	marketing	NOUN
cana-6004	88	12	efficiency	efficiency	NOUN
cana-6004	88	13	”	"	PUNCT
cana-6004	88	14	are	be	AUX
cana-6004	88	15	all	all	ADV
cana-6004	88	16	enhanced	enhance	VERB
cana-6004	88	17	through	through	ADP
cana-6004	88	18	these	these	DET
cana-6004	88	19	innovations	innovation	NOUN
cana-6004	88	20	.	.	PUNCT
cana-6004	89	1	despite	despite	SCONJ
cana-6004	89	2	of	of	ADP
cana-6004	89	3	offering	offer	VERB
cana-6004	89	4	number	number	NOUN
cana-6004	89	5	of	of	ADP
cana-6004	89	6	advantages	advantage	NOUN
cana-6004	89	7	there	there	PRON
cana-6004	89	8	are	be	VERB
cana-6004	89	9	some	some	DET
cana-6004	89	10	challenges	challenge	NOUN
cana-6004	89	11	in	in	ADP
cana-6004	89	12	ai	ai	PRON
cana-6004	89	13	driven	drive	VERB
cana-6004	89	14	marketing	marketing	NOUN
cana-6004	89	15	such	such	ADJ
cana-6004	89	16	as	as	ADP
cana-6004	89	17	“	"	PUNCT
cana-6004	89	18	data	data	NOUN
cana-6004	89	19	privacy	privacy	NOUN
cana-6004	89	20	concerns	concern	NOUN
cana-6004	89	21	,	,	PUNCT
cana-6004	89	22	ethical	ethical	ADJ
cana-6004	89	23	considerations	consideration	NOUN
cana-6004	89	24	,	,	PUNCT
cana-6004	89	25	and	and	CCONJ
cana-6004	89	26	the	the	DET
cana-6004	89	27	need	need	NOUN
cana-6004	89	28	for	for	ADP
cana-6004	89	29	continuous	continuous	ADJ
cana-6004	89	30	technological	technological	ADJ
cana-6004	89	31	adaptation	adaptation	NOUN
cana-6004	89	32	”	"	PUNCT
cana-6004	89	33	.	.	PUNCT
cana-6004	90	1	it	it	PRON
cana-6004	90	2	is	be	AUX
cana-6004	90	3	important	important	ADJ
cana-6004	90	4	to	to	PART
cana-6004	90	5	make	make	VERB
cana-6004	90	6	a	a	DET
cana-6004	90	7	balance	balance	NOUN
cana-6004	90	8	between	between	ADP
cana-6004	90	9	personalisation	personalisation	NOUN
cana-6004	90	10	and	and	CCONJ
cana-6004	90	11	trust	trust	NOUN
cana-6004	90	12	among	among	ADP
cana-6004	90	13	customers	customer	NOUN
cana-6004	90	14	and	and	CCONJ
cana-6004	90	15	make	make	VERB
cana-6004	90	16	sure	sure	ADJ
cana-6004	90	17	to	to	PART
cana-6004	90	18	obey	obey	VERB
cana-6004	90	19	all	all	DET
cana-6004	90	20	the	the	DET
cana-6004	90	21	developing	develop	VERB
cana-6004	90	22	regulatory	regulatory	ADJ
cana-6004	90	23	framework	framework	NOUN
cana-6004	90	24	.	.	PUNCT
cana-6004	91	1	continuous	continuous	ADJ
cana-6004	91	2	development	development	NOUN
cana-6004	91	3	of	of	ADP
cana-6004	91	4	ai	ai	NOUN
cana-6004	91	5	may	may	AUX
cana-6004	91	6	offer	offer	VERB
cana-6004	91	7	sophisticated	sophisticated	ADJ
cana-6004	91	8	,	,	PUNCT
cana-6004	91	9	deep	deep	ADJ
cana-6004	91	10	insights	insight	NOUN
cana-6004	91	11	and	and	CCONJ
cana-6004	91	12	automated	automate	VERB
cana-6004	91	13	capabilities	capability	NOUN
cana-6004	91	14	in	in	ADP
cana-6004	91	15	the	the	DET
cana-6004	91	16	marketing	marketing	NOUN
cana-6004	91	17	sector	sector	NOUN
cana-6004	91	18	.	.	PUNCT
cana-6004	92	1	it	it	PRON
cana-6004	92	2	is	be	AUX
cana-6004	92	3	better	well	ADJ
cana-6004	92	4	to	to	PART
cana-6004	92	5	focus	focus	VERB
cana-6004	92	6	on	on	ADP
cana-6004	92	7	“	"	PUNCT
cana-6004	92	8	addressing	address	VERB
cana-6004	92	9	ethical	ethical	ADJ
cana-6004	92	10	dilemmas	dilemma	NOUN
cana-6004	92	11	,	,	PUNCT
cana-6004	92	12	improving	improve	VERB
cana-6004	92	13	ai	ai	NOUN
cana-6004	92	14	transparency	transparency	NOUN
cana-6004	92	15	,	,	PUNCT
cana-6004	92	16	and	and	CCONJ
cana-6004	92	17	exploring	explore	VERB
cana-6004	92	18	the	the	DET
cana-6004	92	19	longterm	longterm	ADJ
cana-6004	92	20	impact	impact	NOUN
cana-6004	92	21	of	of	ADP
cana-6004	92	22	ai	ai	ADJ
cana-6004	92	23	-	-	PUNCT
cana-6004	92	24	powered	powered	ADJ
cana-6004	92	25	marketing	marketing	NOUN
cana-6004	92	26	on	on	ADP
cana-6004	92	27	consumer	consumer	NOUN
cana-6004	92	28	decision	decision	NOUN
cana-6004	92	29	-	-	PUNCT
cana-6004	92	30	making	making	NOUN
cana-6004	92	31	”	"	PUNCT
cana-6004	92	32	.	.	PUNCT
cana-6004	93	1	implementation	implementation	NOUN
cana-6004	93	2	of	of	ADP
cana-6004	93	3	responsible	responsible	ADJ
cana-6004	93	4	ai	ai	NOUN
cana-6004	93	5	practices	practice	NOUN
cana-6004	93	6	help	help	VERB
cana-6004	93	7	the	the	DET
cana-6004	93	8	business	business	NOUN
cana-6004	93	9	to	to	PART
cana-6004	93	10	harness	harness	VERB
cana-6004	93	11	its	its	PRON
cana-6004	93	12	possibility	possibility	NOUN
cana-6004	93	13	of	of	ADP
cana-6004	93	14	creating	create	VERB
cana-6004	93	15	sustainable	sustainable	ADJ
cana-6004	93	16	and	and	CCONJ
cana-6004	93	17	customised	customised	ADJ
cana-6004	93	18	marketing	marketing	NOUN
cana-6004	93	19	strategies	strategy	NOUN
cana-6004	93	20	.	.	PUNCT
cana-6004	94	1	the	the	DET
cana-6004	94	2	study	study	NOUN
cana-6004	94	3	aims	aim	VERB
cana-6004	94	4	to	to	PART
cana-6004	94	5	know	know	VERB
cana-6004	94	6	consumer	consumer	NOUN
cana-6004	94	7	behaviour	behaviour	NOUN
cana-6004	94	8	and	and	CCONJ
cana-6004	94	9	ethical	ethical	ADJ
cana-6004	94	10	implications	implication	NOUN
cana-6004	94	11	of	of	ADP
cana-6004	94	12	hyper	hyper	ADJ
cana-6004	94	13	-	-	ADJ
cana-6004	94	14	personalized	personalized	ADJ
cana-6004	94	15	marketing	marketing	NOUN
cana-6004	94	16	through	through	ADP
cana-6004	94	17	ai	ai	PROPN
cana-6004	94	18	and	and	CCONJ
cana-6004	94	19	found	find	VERB
cana-6004	94	20	that	that	SCONJ
cana-6004	94	21	ai	ai	AUX
cana-6004	94	22	powered	powered	ADJ
cana-6004	94	23	marketing	marketing	NOUN
cana-6004	94	24	raises	raise	VERB
cana-6004	94	25	ethical	ethical	ADJ
cana-6004	94	26	concerns	concern	NOUN
cana-6004	94	27	in	in	ADP
cana-6004	94	28	terms	term	NOUN
cana-6004	94	29	of	of	ADP
cana-6004	94	30	privacy	privacy	NOUN
cana-6004	94	31	and	and	CCONJ
cana-6004	94	32	data	datum	NOUN
cana-6004	94	33	consent	consent	NOUN
cana-6004	94	34	,	,	PUNCT
cana-6004	94	35	customers	customer	NOUN
cana-6004	94	36	like	like	VERB
cana-6004	94	37	to	to	PART
cana-6004	94	38	respond	respond	VERB
cana-6004	94	39	to	to	ADP
cana-6004	94	40	customized	customized	ADJ
cana-6004	94	41	marketing	marketing	NOUN
cana-6004	94	42	,	,	PUNCT
cana-6004	94	43	and	and	CCONJ
cana-6004	94	44	consumer	consumer	NOUN
cana-6004	94	45	ethical	ethical	ADJ
cana-6004	94	46	concern	concern	NOUN
cana-6004	94	47	is	be	AUX
cana-6004	94	48	regarding	regard	VERB
cana-6004	94	49	lack	lack	NOUN
cana-6004	94	50	of	of	ADP
cana-6004	94	51	transparency	transparency	NOUN
cana-6004	94	52	in	in	ADP
cana-6004	94	53	ai	ai	PROPN
cana-6004	94	54	powered	powered	ADJ
cana-6004	94	55	marketing	marketing	NOUN
cana-6004	94	56	.	.	PUNCT
cana-6004	95	1	the	the	DET
cana-6004	95	2	study	study	NOUN
cana-6004	95	3	concludes	conclude	VERB
cana-6004	95	4	that	that	SCONJ
cana-6004	95	5	hyperpersonalized	hyperpersonalize	VERB
cana-6004	95	6	marketing	marketing	NOUN
cana-6004	95	7	through	through	ADP
cana-6004	95	8	ai	ai	NOUN
cana-6004	95	9	has	have	VERB
cana-6004	95	10	significant	significant	ADJ
cana-6004	95	11	impact	impact	NOUN
cana-6004	95	12	on	on	ADP
cana-6004	95	13	consumer	consumer	NOUN
cana-6004	95	14	behaviour	behaviour	NOUN
cana-6004	95	15	and	and	CCONJ
cana-6004	95	16	ethical	ethical	ADJ
cana-6004	95	17	implications	implication	NOUN
cana-6004	95	18	.	.	PUNCT
cana-6004	96	1	communications	communication	NOUN
cana-6004	96	2	on	on	ADP
cana-6004	96	3	applied	apply	VERB
cana-6004	96	4	nonlinear	nonlinear	ADJ
cana-6004	96	5	analysis	analysis	NOUN
cana-6004	96	6	issn	issn	NOUN
cana-6004	96	7	:	:	PUNCT
cana-6004	96	8	1074	1074	NUM
cana-6004	96	9	-	-	PUNCT
cana-6004	96	10	133x	133x	NUM
cana-6004	96	11	vol	vol	NOUN
cana-6004	96	12	32	32	NUM
cana-6004	96	13	no	no	NOUN
cana-6004	96	14	.	.	PUNCT
cana-6004	97	1	4s	4s	NUM
cana-6004	97	2	(	(	PUNCT
cana-6004	97	3	2025	2025	NUM
cana-6004	97	4	)	)	PUNCT
cana-6004	97	5	https://internationalpubls.com	https://internationalpubls.com	X
cana-6004	97	6	756	756	NUM
cana-6004	97	7	references	reference	NOUN
cana-6004	97	8	[	[	X
cana-6004	97	9	1	1	NUM
cana-6004	97	10	]	]	X
cana-6004	97	11	ricci	ricci	PROPN
cana-6004	97	12	,	,	PUNCT
cana-6004	97	13	f.	f.	PROPN
cana-6004	97	14	,	,	PUNCT
cana-6004	97	15	rokach	rokach	NOUN
cana-6004	97	16	,	,	PUNCT
cana-6004	97	17	l.	l.	PROPN
cana-6004	97	18	,	,	PUNCT
cana-6004	97	19	&	&	CCONJ
cana-6004	97	20	shapira	shapira	PROPN
cana-6004	97	21	,	,	PUNCT
cana-6004	97	22	b.	b.	PROPN
cana-6004	97	23	(	(	PUNCT
cana-6004	97	24	2022	2022	NUM
cana-6004	97	25	)	)	PUNCT
cana-6004	97	26	.	.	PUNCT
cana-6004	98	1	recommender	recommender	NOUN
cana-6004	98	2	systems	systems	PROPN
cana-6004	98	3	handbook	handbook	NOUN
cana-6004	98	4	.	.	PUNCT
cana-6004	99	1	springer	springer	NOUN
cana-6004	99	2	.	.	PUNCT
cana-6004	100	1	[	[	X
cana-6004	100	2	2	2	NUM
cana-6004	100	3	]	]	X
cana-6004	100	4	dwivedi	dwivedi	NOUN
cana-6004	100	5	,	,	PUNCT
cana-6004	100	6	y.	y.	PROPN
cana-6004	100	7	k.	k.	PROPN
cana-6004	100	8	,	,	PUNCT
cana-6004	100	9	hughes	hughes	PROPN
cana-6004	100	10	,	,	PUNCT
cana-6004	100	11	d.	d.	PROPN
cana-6004	100	12	l.	l.	PROPN
cana-6004	100	13	,	,	PUNCT
cana-6004	100	14	&	&	CCONJ
cana-6004	100	15	janssen	janssen	PROPN
cana-6004	100	16	,	,	PUNCT
cana-6004	100	17	m.	m.	NOUN
cana-6004	100	18	(	(	PUNCT
cana-6004	100	19	2021	2021	NUM
cana-6004	100	20	)	)	PUNCT
cana-6004	100	21	.	.	PUNCT
cana-6004	101	1	ai	ai	VERB
cana-6004	101	2	-	-	PUNCT
cana-6004	101	3	driven	drive	VERB
cana-6004	101	4	marketing	marketing	NOUN
cana-6004	101	5	personalization	personalization	NOUN
cana-6004	101	6	:	:	PUNCT
cana-6004	101	7	current	current	ADJ
cana-6004	101	8	trends	trend	NOUN
cana-6004	101	9	and	and	CCONJ
cana-6004	101	10	future	future	ADJ
cana-6004	101	11	directions	direction	NOUN
cana-6004	101	12	.	.	PUNCT
cana-6004	102	1	international	international	ADJ
cana-6004	102	2	journal	journal	PROPN
cana-6004	102	3	of	of	ADP
cana-6004	102	4	information	information	NOUN
cana-6004	102	5	management	management	NOUN
cana-6004	102	6	,	,	PUNCT
cana-6004	102	7	60	60	NUM
cana-6004	102	8	,	,	PUNCT
cana-6004	102	9	102370	102370	NUM
cana-6004	102	10	.	.	PUNCT
cana-6004	103	1	[	[	X
cana-6004	103	2	3	3	X
cana-6004	103	3	]	]	PUNCT
cana-6004	103	4	belanche	belanche	NOUN
cana-6004	103	5	,	,	PUNCT
cana-6004	103	6	d.	d.	PROPN
cana-6004	103	7	,	,	PUNCT
cana-6004	103	8	flavián	flavián	PROPN
cana-6004	103	9	,	,	PUNCT
cana-6004	103	10	c.	c.	PROPN
cana-6004	103	11	,	,	PUNCT
cana-6004	103	12	&	&	CCONJ
cana-6004	103	13	pérez	pérez	NOUN
cana-6004	103	14	-	-	PUNCT
cana-6004	103	15	rueda	rueda	PROPN
cana-6004	103	16	,	,	PUNCT
cana-6004	103	17	a.	a.	NOUN
cana-6004	103	18	(	(	PUNCT
cana-6004	103	19	2022	2022	NUM
cana-6004	103	20	)	)	PUNCT
cana-6004	103	21	.	.	PUNCT
cana-6004	104	1	ai	ai	VERB
cana-6004	104	2	in	in	ADP
cana-6004	104	3	marketing	marketing	NOUN
cana-6004	104	4	:	:	PUNCT
cana-6004	104	5	assessing	assess	VERB
cana-6004	104	6	the	the	DET
cana-6004	104	7	impact	impact	NOUN
cana-6004	104	8	of	of	ADP
cana-6004	104	9	gdpr	gdpr	NOUN
cana-6004	104	10	on	on	ADP
cana-6004	104	11	personalized	personalized	ADJ
cana-6004	104	12	advertising	advertising	NOUN
cana-6004	104	13	.	.	PUNCT
cana-6004	105	1	marketing	marketing	NOUN
cana-6004	105	2	science	science	NOUN
cana-6004	105	3	,	,	PUNCT
cana-6004	105	4	41(3	41(3	NUM
cana-6004	105	5	)	)	PUNCT
cana-6004	105	6	,	,	PUNCT
cana-6004	105	7	567	567	NUM
cana-6004	105	8	-	-	SYM
cana-6004	105	9	589	589	NUM
cana-6004	105	10	.	.	PUNCT
cana-6004	106	1	[	[	X
cana-6004	106	2	4	4	NUM
cana-6004	106	3	]	]	X
cana-6004	106	4	chandra	chandra	PROPN
cana-6004	106	5	,	,	PUNCT
cana-6004	106	6	s.	s.	PROPN
cana-6004	106	7	,	,	PUNCT
cana-6004	106	8	verma	verma	PROPN
cana-6004	106	9	,	,	PUNCT
cana-6004	106	10	s.	s.	PROPN
cana-6004	106	11	,	,	PUNCT
cana-6004	106	12	lim	lim	PROPN
cana-6004	106	13	,	,	PUNCT
cana-6004	106	14	w.m	w.m	PROPN
cana-6004	106	15	.	.	PROPN
cana-6004	106	16	,	,	PUNCT
cana-6004	106	17	kumar	kumar	PROPN
cana-6004	106	18	,	,	PUNCT
cana-6004	106	19	s.	s.	PROPN
cana-6004	106	20	,	,	PUNCT
cana-6004	106	21	donthu	donthu	PROPN
cana-6004	106	22	,	,	PUNCT
cana-6004	106	23	n.	n.	NOUN
cana-6004	106	24	(	(	PUNCT
cana-6004	106	25	2022	2022	NUM
cana-6004	106	26	)	)	PUNCT
cana-6004	106	27	.	.	PUNCT
cana-6004	106	28	personalization	personalization	NOUN
cana-6004	106	29	in	in	ADP
cana-6004	106	30	personalized	personalized	ADJ
cana-6004	106	31	marketing	marketing	NOUN
cana-6004	106	32	:	:	PUNCT
cana-6004	106	33	trends	trend	NOUN
cana-6004	106	34	and	and	CCONJ
cana-6004	106	35	ways	way	NOUN
cana-6004	106	36	forward	forward	ADV
cana-6004	106	37	.	.	PUNCT
cana-6004	107	1	psychology	psychology	NOUN
cana-6004	107	2	&	&	CCONJ
cana-6004	107	3	marketing	marketing	PROPN
cana-6004	107	4	39(8	39(8	NUM
cana-6004	107	5	)	)	PUNCT
cana-6004	107	6	,	,	PUNCT
cana-6004	107	7	1529–1562	1529–1562	NUM
cana-6004	107	8	.	.	PUNCT
cana-6004	108	1	[	[	X
cana-6004	108	2	5	5	NUM
cana-6004	108	3	]	]	PUNCT
cana-6004	108	4	verma	verma	PROPN
cana-6004	108	5	,	,	PUNCT
cana-6004	108	6	s.	s.	PROPN
cana-6004	108	7	,	,	PUNCT
cana-6004	108	8	sharma	sharma	PROPN
cana-6004	108	9	,	,	PUNCT
cana-6004	108	10	r.	r.	PROPN
cana-6004	108	11	,	,	PUNCT
cana-6004	108	12	deb	deb	PROPN
cana-6004	108	13	,	,	PUNCT
cana-6004	108	14	s.	s.	PROPN
cana-6004	108	15	,	,	PUNCT
cana-6004	108	16	maitra	maitra	PROPN
cana-6004	108	17	,	,	PUNCT
cana-6004	108	18	d.	d.	PROPN
cana-6004	108	19	(	(	PUNCT
cana-6004	108	20	2021	2021	NUM
cana-6004	108	21	)	)	PUNCT
cana-6004	108	22	.	.	PUNCT
cana-6004	109	1	artificial	artificial	ADJ
cana-6004	109	2	intelligence	intelligence	NOUN
cana-6004	109	3	in	in	ADP
cana-6004	109	4	marketing	marketing	NOUN
cana-6004	109	5	:	:	PUNCT
cana-6004	109	6	systematic	systematic	ADJ
cana-6004	109	7	review	review	NOUN
cana-6004	109	8	and	and	CCONJ
cana-6004	109	9	future	future	ADJ
cana-6004	109	10	research	research	NOUN
cana-6004	109	11	direction	direction	NOUN
cana-6004	109	12	.	.	PUNCT
cana-6004	110	1	international	international	ADJ
cana-6004	110	2	journal	journal	PROPN
cana-6004	110	3	of	of	ADP
cana-6004	110	4	information	information	NOUN
cana-6004	110	5	management	management	NOUN
cana-6004	110	6	data	datum	NOUN
cana-6004	110	7	insights	insight	NOUN
cana-6004	110	8	1(1	1(1	NUM
cana-6004	110	9	)	)	PUNCT
cana-6004	110	10	,	,	PUNCT
cana-6004	110	11	100002	100002	NUM
cana-6004	110	12	.	.	PUNCT
cana-6004	111	1	[	[	X
cana-6004	111	2	6	6	NUM
cana-6004	111	3	]	]	PUNCT
cana-6004	111	4	javaid	javaid	NOUN
cana-6004	111	5	,	,	PUNCT
cana-6004	111	6	m.	m.	NOUN
cana-6004	111	7	,	,	PUNCT
cana-6004	111	8	haleem	haleem	PROPN
cana-6004	111	9	,	,	PUNCT
cana-6004	111	10	a.	a.	NOUN
cana-6004	111	11	(	(	PUNCT
cana-6004	111	12	2020	2020	NUM
cana-6004	111	13	)	)	PUNCT
cana-6004	111	14	.	.	PUNCT
cana-6004	112	1	critical	critical	ADJ
cana-6004	112	2	components	component	NOUN
cana-6004	112	3	of	of	ADP
cana-6004	112	4	industry	industry	NOUN
cana-6004	112	5	5.0	5.0	NUM
cana-6004	112	6	towards	towards	ADP
cana-6004	112	7	a	a	DET
cana-6004	112	8	successful	successful	ADJ
cana-6004	112	9	adoption	adoption	NOUN
cana-6004	112	10	in	in	ADP
cana-6004	112	11	the	the	DET
cana-6004	112	12	field	field	NOUN
cana-6004	112	13	of	of	ADP
cana-6004	112	14	manufacturing	manufacturing	NOUN
cana-6004	112	15	,	,	PUNCT
cana-6004	112	16	j.	j.	PROPN
cana-6004	112	17	ind	ind	PROPN
cana-6004	112	18	.	.	PUNCT
cana-6004	113	1	integrating	integrating	NOUN
cana-6004	113	2	.	.	PUNCT
cana-6004	114	1	management	management	NOUN
cana-6004	114	2	.	.	PUNCT
cana-6004	115	1	5(3	5(3	NUM
cana-6004	115	2	)	)	PUNCT
cana-6004	115	3	,	,	PUNCT
cana-6004	115	4	327	327	NUM
cana-6004	115	5	-	-	SYM
cana-6004	115	6	3	3	NUM
cana-6004	115	7	.	.	PUNCT
cana-6004	116	1	[	[	X
cana-6004	116	2	7	7	NUM
cana-6004	116	3	]	]	SYM
cana-6004	116	4	yang	yang	PROPN
cana-6004	116	5	,	,	PUNCT
cana-6004	116	6	x.	x.	PROPN
cana-6004	116	7	,	,	PUNCT
cana-6004	116	8	li	li	PROPN
cana-6004	116	9	,	,	PUNCT
cana-6004	116	10	h.	h.	PROPN
cana-6004	116	11	,	,	PUNCT
cana-6004	116	12	ni	ni	PROPN
cana-6004	116	13	,	,	PUNCT
cana-6004	116	14	l.	l.	PROPN
cana-6004	116	15	,	,	PUNCT
cana-6004	116	16	li	li	PROPN
cana-6004	116	17	,	,	PUNCT
cana-6004	116	18	t.	t.	PROPN
cana-6004	116	19	(	(	PUNCT
cana-6004	116	20	2021	2021	NUM
cana-6004	116	21	)	)	PUNCT
cana-6004	116	22	.	.	PUNCT
cana-6004	117	1	application	application	NOUN
cana-6004	117	2	of	of	ADP
cana-6004	117	3	artificial	artificial	ADJ
cana-6004	117	4	intelligence	intelligence	NOUN
cana-6004	117	5	in	in	ADP
cana-6004	117	6	precision	precision	NOUN
cana-6004	117	7	marketing	marketing	NOUN
cana-6004	117	8	,	,	PUNCT
cana-6004	117	9	j.	j.	PROPN
cana-6004	117	10	organ	organ	PROPN
cana-6004	117	11	.	.	PUNCT
cana-6004	118	1	end	end	PROPN
cana-6004	118	2	user	user	NOUN
cana-6004	118	3	computer	computer	NOUN
cana-6004	118	4	.	.	PUNCT
cana-6004	119	1	33	33	NUM
cana-6004	119	2	(	(	PUNCT
cana-6004	119	3	4	4	NUM
cana-6004	119	4	)	)	PUNCT
cana-6004	119	5	,	,	PUNCT
cana-6004	119	6	209	209	NUM
cana-6004	119	7	-	-	SYM
cana-6004	119	8	219	219	NUM
cana-6004	119	9	.	.	PUNCT
cana-6004	120	1	[	[	X
cana-6004	120	2	8	8	NUM
cana-6004	120	3	]	]	X
cana-6004	120	4	desai	desai	PROPN
cana-6004	120	5	,	,	PUNCT
cana-6004	120	6	d.	d.	PROPN
cana-6004	120	7	(	(	PUNCT
cana-6004	120	8	2022	2022	NUM
cana-6004	120	9	)	)	PUNCT
cana-6004	120	10	.	.	PUNCT
cana-6004	121	1	hyper	hyper	NOUN
cana-6004	121	2	-	-	NOUN
cana-6004	121	3	personalization	personalization	NOUN
cana-6004	121	4	:	:	PUNCT
cana-6004	121	5	an	an	DET
cana-6004	121	6	ai	ai	ADJ
cana-6004	121	7	-	-	PUNCT
cana-6004	121	8	enabled	enable	VERB
cana-6004	121	9	personalization	personalization	NOUN
cana-6004	121	10	for	for	ADP
cana-6004	121	11	customer	customer	NOUN
cana-6004	121	12	-	-	PUNCT
cana-6004	121	13	centric	centric	NOUN
cana-6004	121	14	marketing	marketing	NOUN
cana-6004	121	15	.	.	PUNCT
cana-6004	122	1	40	40	NUM
cana-6004	122	2	-	-	SYM
cana-6004	122	3	53	53	NUM
cana-6004	122	4	.	.	PUNCT
cana-6004	123	1	doi	doi	NOUN
cana-6004	123	2	:	:	PUNCT
cana-6004	123	3	10.4018/978	10.4018/978	NUM
cana-6004	123	4	-	-	SYM
cana-6004	123	5	1	1	NUM
cana-6004	123	6	-	-	PUNCT
cana-6004	123	7	7998	7998	NUM
cana-6004	123	8	-	-	PUNCT
cana-6004	123	9	7959	7959	NUM
cana-6004	123	10	-	-	SYM
cana-6004	123	11	6.ch003	6.ch003	NOUN
cana-6004	124	1	[	[	X
cana-6004	124	2	9	9	NUM
cana-6004	124	3	]	]	SYM
cana-6004	124	4	vempati	vempati	NOUN
cana-6004	124	5	,	,	PUNCT
cana-6004	124	6	s.	s.	PROPN
cana-6004	124	7	,	,	PUNCT
cana-6004	124	8	malayil	malayil	PROPN
cana-6004	124	9	,	,	PUNCT
cana-6004	124	10	k.	k.	PROPN
cana-6004	124	11	t.	t.	PROPN
cana-6004	124	12	,	,	PUNCT
cana-6004	124	13	sruthi	sruthi	PROPN
cana-6004	124	14	,	,	PUNCT
cana-6004	124	15	v.	v.	PROPN
cana-6004	124	16	,	,	PUNCT
cana-6004	124	17	&	&	CCONJ
cana-6004	124	18	sandeep	sandeep	PROPN
cana-6004	124	19	,	,	PUNCT
cana-6004	124	20	r.	r.	PROPN
cana-6004	124	21	(	(	PUNCT
cana-6004	124	22	2020	2020	NUM
cana-6004	124	23	)	)	PUNCT
cana-6004	124	24	.	.	PUNCT
cana-6004	125	1	enabling	enable	VERB
cana-6004	125	2	hyper	hyper	NOUN
cana-6004	125	3	-	-	NOUN
cana-6004	125	4	personalisation	personalisation	NOUN
cana-6004	125	5	:	:	PUNCT
cana-6004	125	6	automated	automate	VERB
cana-6004	125	7	ad	ad	NOUN
cana-6004	125	8	creative	creative	ADJ
cana-6004	125	9	generation	generation	NOUN
cana-6004	125	10	and	and	CCONJ
cana-6004	125	11	ranking	rank	VERB
cana-6004	125	12	for	for	ADP
cana-6004	125	13	fashion	fashion	NOUN
cana-6004	125	14	e	e	NOUN
cana-6004	125	15	-	-	NOUN
cana-6004	125	16	commerce	commerce	NOUN
cana-6004	125	17	.	.	PUNCT
cana-6004	126	1	in	in	ADP
cana-6004	126	2	lecture	lecture	NOUN
cana-6004	126	3	notes	note	NOUN
cana-6004	126	4	in	in	ADP
cana-6004	126	5	social	social	ADJ
cana-6004	126	6	networks	network	NOUN
cana-6004	126	7	25–48	25–48	NUM
cana-6004	126	8	.	.	PUNCT
cana-6004	127	1	https://doi.org/10.1007/978-3-030-55218-3_2	https://doi.org/10.1007/978-3-030-55218-3_2	PUNCT
cana-6004	128	1	[	[	X
cana-6004	128	2	10	10	NUM
cana-6004	128	3	]	]	X
cana-6004	128	4	cloarec	cloarec	PROPN
cana-6004	128	5	,	,	PUNCT
cana-6004	128	6	j.	j.	PROPN
cana-6004	128	7	(	(	PUNCT
cana-6004	128	8	2022	2022	NUM
cana-6004	128	9	)	)	PUNCT
cana-6004	128	10	.	.	PUNCT
cana-6004	129	1	privacy	privacy	NOUN
cana-6004	129	2	controls	control	NOUN
cana-6004	129	3	as	as	ADP
cana-6004	129	4	an	an	DET
cana-6004	129	5	information	information	NOUN
cana-6004	129	6	source	source	NOUN
cana-6004	129	7	to	to	PART
cana-6004	129	8	reduce	reduce	VERB
cana-6004	129	9	data	datum	NOUN
cana-6004	129	10	poisoning	poisoning	NOUN
cana-6004	129	11	in	in	ADP
cana-6004	129	12	artificial	artificial	ADJ
cana-6004	129	13	intelligence	intelligence	NOUN
cana-6004	129	14	powered	power	VERB
cana-6004	129	15	personalization	personalization	NOUN
cana-6004	129	16	.	.	PUNCT
cana-6004	130	1	journal	journal	PROPN
cana-6004	130	2	of	of	ADP
cana-6004	130	3	business	business	NOUN
cana-6004	130	4	research	research	NOUN
cana-6004	130	5	152	152	NUM
cana-6004	130	6	,	,	PUNCT
cana-6004	130	7	144–153	144–153	NUM
cana-6004	130	8	.	.	PUNCT
cana-6004	131	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
cana-6004	131	2	.	.	PUNCT
cana-6004	132	1	jbusres.2022.07.045	jbusres.2022.07.045	ADV
cana-6004	132	2	https://doi.org/10.1007/978-3-030-55218-3_2	https://doi.org/10.1007/978-3-030-55218-3_2	PUNCT
cana-6004	132	3	https://doi.org/10.1016/j.%20jbusres.2022.07.045	https://doi.org/10.1016/j.%20jbusres.2022.07.045	PUNCT