item: #1 of 201 id: com-1000 author: Naidoo, Lynette; Fourie, Lynette title: Participatory anchored development in South Africa as evaluated at Thusong service centres date: 2013-12-20 words: 7309 flesch: 35 summary: In order to address development problems and the concomitant mass poverty, it has become necessary to shift the focus of development communication from a linear information dissemination paradigm to a transactional, dialogic mode of communication. Development communication has gone through various development paradigms. keywords: centres; communication; communities; community; development; development communication; government; participation; participatory; process; research; service; thusong cache: com-1000.pdf plain text: com-1000.txt item: #2 of 201 id: com-1001 author: van der Walt, Marésa; Marais, Willemien; de Wet, Johann C. title: Aspekte van narratiewe kommunikasie as retoriese strategie binne prediking date: 2013-12-20 words: 7376 flesch: 65 summary: Dit is een van die voordele van die gebruik van narratiewe kommunikasie (Hattingh 2004: 2) en dus kan die gebruik van narratiewe kommunikasie tydens die preke as geslaag beskou word. Die implisiete historiese konteks is die milieu van die narratief binne die teks en die eksplisiete historiese konteks is dié van die skrywer van die narratief. keywords: 2003; 2004; aan; binne; daar; dat; deur; die; dit; gebruik; gebruik van; hattingh; het; hierdie; hulle; ibid; janse; kan; kommunikasie; moet; narratiewe; narratiewe kommunikasie; nie; ontvanger; ook; prediking; preek; rensburg; retoriese; sal; strategie; tydens; van; van die; van narratiewe; vir; wanneer; wat; word cache: com-1001.pdf plain text: com-1001.txt item: #3 of 201 id: com-1002 author: Kotzee, Rozanne; Breytenbach, H. J. title: The uses and gratifications of music, by personality type, of a central South African radio station's audience date: 2013-12-20 words: 7525 flesch: 45 summary: However, it should be noted that this was by no means an exhaustive study into the exact influences on music preference, nor the patterns of music use amongst the audience of this radio station. As there is no way of determining the personality profile for the audience members who participated in the previous studies on music preference, nor their patterns of music use, the data collected from previous studies will only be employed as a possible validation instrument. keywords: audience; communication; music; personality; preference; radio; radio station; research; respondents; study; uses cache: com-1002.pdf plain text: com-1002.txt item: #4 of 201 id: com-1004 author: Schutte, P. J. title: Interracial communication in South Africa: is cultural convergence possible? date: 2013-12-20 words: 7504 flesch: 54 summary: This article endeavours to reflect on the “climate” which would enhance or prevent interracial communication, in particular. Exploratory research has been done to achieve the following objective: To explore and reflect on the “climate” which would enhance or even prevent convergence within the context of interracial communication. keywords: 2008; 2012; africa; anc; april; beeld; communication; convergence; intercultural; malema; people; position; race; racism; south; white cache: com-1004.pdf plain text: com-1004.txt item: #5 of 201 id: com-1005 author: Kunguma, Olivia; Terblanche, Lydie title: A crisis communication plan for municipalities: the case of the Frances Baard District Municipality date: 2013-12-20 words: 5774 flesch: 45 summary: 217 A crisis communication plan for municipalities: The case of the Frances Baard District Municipality TA B L E 3 : SU M M A R Y O F IN F O R M A T IO N F L O W O N A L E R T O F A S P E C IF IC H A Z A R D (E X A M P L E ) 218 Olivia Kunguma and Lydie Terblanche TABLE 4: EQUIPMENT AND SUPPLIES FOR CCT AND CRT Flip charts and chalkboards Chairs and desks Motorcycles Computers/laptops/tablets Internal contact list Bicycles Portable computer printer First-aid kit 4x4 vehicles Telephones Radio Pens and pencils Telephone directory Television Cameras Cellular ‘phones Food and beverages Photocopying machine Two-way radios Detailed maps Wireless internet Fax machines Generator and solar panels Crisis communication and response team training needs According to Zaremba (2009: 13), training, practice and simulation are essential for crisis communication to be effective. It is non-prescriptive procedures that the crisis response and crisis communication teams can easily follow. keywords: cct; communication plan; crisis communication; disaster; district; fbdm; management; media; messages; municipalities; municipality; response cache: com-1005.pdf plain text: com-1005.txt item: #6 of 201 id: com-1006 author: Marais, Willemien; Grobler, André; Terblanche, Lydie; Litabe, Boitumelo title: Fantasy themes and frames in The Star on Oscar Pistorius in the aftermath of the 2013 shooting date: 2014-12-19 words: 5467 flesch: 65 summary: Oscar Pistorius arrest: The media frenzy translated. Keywords: fantasy theme, frame analysis, framing, Oscar Pistorius, The Star * Willemien Marais (maraisw@ufs.ac.za) and Dr Lydie Terblanche (terblanl@ufs.ac.za) lecture in the Department of Communication Science at the University of the Free State in Bloemfontein. keywords: 2013; analysis; articles; fantasy; feb; february; frame; media; news; oscar; pistorius; star cache: com-1006.pdf plain text: com-1006.txt item: #7 of 201 id: com-1007 author: Roux, A. T.; van der Waldt, D. L. R. title: Out-of-home advertising media: theoretical and industry perspectives date: 2014-12-19 words: 7779 flesch: 45 summary: Cinema advertising 104 AT Roux and DLR Van der Waldt Industry perspectives on OOH advertising media The increasing variety of OOH advertising media types are confirmed when considering the industry perspectives, as represented by prominent international OOH advertising media trade associations in table 2. Renowned international journals (Journal of advertising research, Journal of current issues and research in advertising, Journal of advertising, International journal of advertising) regarded to be key sources of research in advertising media 101 Out-of-home advertising media: Theoretical and industry perspectives (Cheong & Kim 2012: 323) were examined to find a taxonomy or conceptual classification of OOH advertising media types. keywords: advertising; advertising media; audience; classification; digital; environments; home; industry; marketing; media; ooh; ooh advertising; outdoor; research;   cache: com-1007.pdf plain text: com-1007.txt item: #8 of 201 id: com-1008 author: Caldwell, Marc title: Transmission and dialogue in the problematic of communication date: 2014-12-19 words: 7767 flesch: 45 summary: The article considers the historo-epistemological field by which the “dialogical framework” as a problematic – the pre-understanding or “structural unconscious” which “represents the overall framework of a system that puts the basic concepts of a theory in relation to one another” (Chang 1996: 37) – promotes dialogue at the expense of transmission in communication studies; occluding a fuller-fledged conception of communication. The pre-eminence the concept of dialogue enjoys in communication studies can be attributed at least to the transmission concept’s tendency to conjure up a host of pejorative terms – positivism, behaviourism, instrumentalism, and more – which occupy the rogues’ gallery of contemporary social science. keywords: change; communication; dialogue; field; modernity; new; press; problematic; research; science; studies; transmission; university; view; williams cache: com-1008.pdf plain text: com-1008.txt item: #9 of 201 id: com-1009 author: Strauss, D. F. M. title: Time and communication date: 2014-12-19 words: 7883 flesch: 53 summary: In order to show that time cannot be reduced to physical time, we shall argue that there are indeed different modes of time differing from the physical and kinematic modes of time. From the fact that communication, as a subject-subject relation, is always dependent upon and founded in subject-object relations, one may be tempted to think that reflecting on time and communication can settle for physical time. keywords: aspect; change; communication; mctaggert; modes; oaklander; order; philosophy; physical; reality; series; space; subject; succession; time; view cache: com-1009.pdf plain text: com-1009.txt item: #10 of 201 id: com-1010 author: Sonderling, Stefan title: Fanon's perspective on intercultural communication in postcolonial South Africa date: 2014-12-19 words: 7351 flesch: 55 summary: Stefan Sonderling* ABSTRACT This article develops a Fanonian perspective to understand intercultural commu- nication in postcolonial South Africa. Communitas ISSN 1023-0556 2014 19: 42-59 43 Fanon’s perspective on intercultural communication in postcolonial South Africa INTRODUCTION “There is no Negro mission; there is no White Man’s Burden” (Fanon 2008: 178). keywords: 2011; african; communication; decolonisation; europe; fanon; human; mbeki; new; postcolonial; south; vice; violence; war cache: com-1010.pdf plain text: com-1010.txt item: #11 of 201 id: com-1011 author: Cawood, Stephanie; de Wet, Johann C. title: The rhetorical imprint from a constructivist perspective date: 2014-12-19 words: 7754 flesch: 41 summary: Personal construct theory and the emotions: An interpretation in terms of primitive constructs. Keywords: rhetoric, rhetorical imprint, Carl Burgchardt, constructivism, George Kelly, personal construal system * keywords: constructs; experience; human; imprint; individual; kelly; personal; reality; rhetoric; system cache: com-1011.pdf plain text: com-1011.txt item: #12 of 201 id: com-1012 author: Grant, Julie; Dicks, Andrew title: Perceived benefits of Freirean and grassroots comics workshops within three Bushmen communities date: 2014-12-19 words: 7325 flesch: 45 summary: Some of these agencies have run community workshops pertaining to financial management, arts and craft-making, healthcare advice and computer literacy, etc. (Barnabas 2009; Grant 2011). The study uses participant observation and questionnaires to analyse whether participants perceive participatory workshops, namely Freirean and grassroots comics workshops, as useful, enjoyable, replicable and sustainable. keywords: body; bushmen; comics; communities; community; development; grant; grassroots; individuals; participants; participatory; research; workshops cache: com-1012.pdf plain text: com-1012.txt item: #13 of 201 id: com-1013 author: Nedombeloni, Hulisani; Oyedemi, Toks title: Communicating masculinity: attitudes of adolescent males in rural South Africa to rape and gender relations date: 2014-12-19 words: 7199 flesch: 54 summary: Rape perceptions, gender role attitudes, and victim-perpetrator acquaintance. Black & McCloskey 2013) that show that rape attitudes and perceptions are affected by gender roles, the way in which boys are socialised, and the societal construction of masculinity and femininity. keywords: attitudes; boys; gender; masculinity; men; perceptions; rape; socialisation; south; women cache: com-1013.pdf plain text: com-1013.txt item: #14 of 201 id: com-1014 author: Verwey, Sonja; Muir, Clarissa title: Managing online user-generated brand risk: an exploratory case study of selected South African cellular service provider brands date: 2014-12-19 words: 8061 flesch: 47 summary: Keywords: user-generated content, brand management, online brand risks, online brand reputation, integrated digital communication strategy * Stokes (2008: 474) points to the resultant growth of ORM because brands and individuals realise that the combination of search engines and social media mean that brand risk is only a quick search or post away. keywords: 2010; brand; communication; content; management; media; provider; reputation; research; risk; service; ugc; user cache: com-1014.pdf plain text: com-1014.txt item: #15 of 201 id: com-1015 author: Snyman, Annette; Mulder, Dalmé title: The use of Twitter in branding: the case of the University of the Free State date: 2014-12-19 words: 7177 flesch: 51 summary: An integrated marketing communication strategy plays a fundamental role in the success of brand messages and therefore should be aligned with proper Integrated Marketing Communication (IMC) strategies and elements. Within an IMC approach, several elements should be taken into consideration when brand messages are formulated. keywords: brand; imc; information; marketing; media; messages; social; students; twitter; ufs cache: com-1015.pdf plain text: com-1015.txt item: #16 of 201 id: com-1016 author: Lombard, Elbie; Bergh, Luna title: Tattooing amongst youth in Bloemfontein: skin-deep communicative signs of a minority group? date: 2014-12-19 words: 7294 flesch: 59 summary: Yes No Tattoos visible 13 5 Parents 0 20 207 Tattooing amongst youth in Bloemfontein: Skin-deep communicative signs of a minority group? Gender and religion TABLE 17: GENDER AND RELIGION OF PARTICIPANTS Gender Male Female Number 9 13 Religious affiliation Christian Other None Number 14 Rastafarian 7 The main reasons for tattoos were categorised in the same way as for the previous two groups: TABLE 18: PRIMARY REASON FOR TATTOO Enjoyed the pain 0 192 TATTOOING AMONGST YOUTH IN BLOEMFONTEIN: SKIN-DEEP COMMUNICATIVE SIGNS OF A MINORITY GROUP? Elbie Lombard and Luna Bergh* ABSTRACT This article reports on a research project that was undertaken to determine both the scope and communicative value of tattoos mainly among students of the University of the Free State (UFS) in Bloemfontein, South Africa. keywords: bloemfontein; body; communication; group; research; respondents; skin; students; table; tattooing; tattoos; university cache: com-1016.pdf plain text: com-1016.txt item: #17 of 201 id: com-1017 author: de Wet, Johann C. title: Obituary: Prof. F. H. (Terry) Terblanche (17 June 1939 - 30 April 2014) date: 2014-12-19 words: 343 flesch: 50 summary: Professor Terry Terblanche, a former President of the South African Communication Association (SACOMM), who passed in Bloemfontein on April 30 this year, was in academia first and foremost a rhetorician in the classical tradition. We salute Professor Terry Terblanche for the outstanding contribution he made to the Communication Science discipline and for his overall scholarly legacy. keywords: communication cache: com-1017.pdf plain text: com-1017.txt item: #18 of 201 id: com-1018 author: Burger, Mariekie title: A future direction for HIV/AIDS communication: participation, HIV-positive celebrities and their public self-expression date: 2015-12-18 words: 7101 flesch: 50 summary: Celebrities who have become known for their media work are often involved in once‑off events involved in HIV communication. 208 Mariekie Burger Musicians are often involved in once‑off events, partaking in HIV communication, typically appearing at concerts to raise awareness about HIV/Aids or to raise funds for HIV/Aids charities; performers include Mandoza, Pitch Black Afro, Gang of Instrumentals, Bongo Maffin, Yvonne Chaka Chaka, Mafikizolo or Ladysmith Black Mambazo performing at the Nelson Mandela Foundation’s 46664 Aids concerts. keywords: 2006; aids; aids communication; celebrities; change; communication; development; hiv; life; media; participatory; public; social; south; tufte; virus cache: com-1018.pdf plain text: com-1018.txt item: #19 of 201 id: com-1019 author: Verwey, Sonja title: Paradigms, perspectives and practice of public relations and communication: implications for 'disciplined imagination' in South African scholarship date: 2015-12-18 words: 9132 flesch: 37 summary: In contrast, the emergent approach to strategic communication is described by De Klerk and Verwey (2013: 10) as follows: Strategic communication is about how an organisation functions to advance its mission by intentional, persuasive means of communication, not only via marketing and corporate and other institutionalised forms of public communication, but via all of the organisation’s communication. The resulting convergence of information and the emergence of big data has contributed to the fusion of recognised genres of public communication, and the “fluidity” of the organisational communication environment resulting from greater media availability and accessibility (Sriramesh & Vercic 2009: 80). keywords: 2009; approaches; boundaries; communication; journal; management; multi; organisation; paradigm; perspectives; practice; relations; research; social; theory; verwey cache: com-1019.pdf plain text: com-1019.txt item: #20 of 201 id: com-1020 author: Strauss, D. F. M. title: Communicating paradigmatic intellectual orientations: the mediating role of persistent themes date: 2015-12-18 words: 7633 flesch: 48 summary: After considering the subsequent communication of some relevant turns during the 19th and 20th century, it will be briefly pointed out that human nature does not determine societal structures, just as little as one or another societal entity (the Volk, state or church) embraces individuals or the other societal collectivities and communities fully as integral parts. The nature-grace split, resulting in this peculiar understanding of the relationship between state and church, finds its foundation in the view Thomas Aquinas has of human nature, of the human person as a rational-ethical being. keywords: aristotle; church; community; das; der; die; form; human; individual; individualism; nature; rawls; society; state; und; universalism; universalistic; view; volk; von cache: com-1020.pdf plain text: com-1020.txt item: #21 of 201 id: com-1021 author: du Plessis, D. F. title: The learning organisation against a ceiling: can it move beyond the barrier? date: 2015-12-18 words: 6362 flesch: 46 summary: Keywords: learning organisation, spirituality, organisational communication, Society of Organisational Learning * Depending on how learning organisations are defined, organisational learning can either be seen as an aspect of the learning organisation – or, as some researchers 49 The learning organisation against a ceiling argue, that the learning organisation can be seen as a special case of organisational learning (Örtenblad 2013: 23). keywords: concept; employees; learning; learning organisation; organisation; people; senge; spirituality; örtenblad cache: com-1021.pdf plain text: com-1021.txt item: #22 of 201 id: com-1022 author: Slabbert, Yolandi title: A strategic organisation-stakeholder relationship-building model: an external organisational-orientated perspective date: 2015-12-18 words: 8401 flesch: 29 summary: In the context of the SISOSR model, Johansen and Nielsen’s (2011: 209) perspective that “… traditional unidirectional means of stakeholder communication must be replaced or replenished by two-way communication” is of relevance. KEY THRUSTS UNDERLINING POSTMODERNISM Overton-de Klerk and Verwey (2013) identified shifts from modern and postmodern organisational practice which they conceptualised as “core driving 70 Yolandi Slabbert forces” towards an emerging paradigm of strategic communication. keywords: building; communication; management; model; organisation; osr; process; professionals; relationship; sisosr; sisosr model; stakeholder cache: com-1022.pdf plain text: com-1022.txt item: #23 of 201 id: com-1023 author: du Plessis, Charmaine title: Brand storytelling: the case of Coca-Cola's Journey corporate website date: 2015-12-18 words: 7702 flesch: 55 summary: For example, brand story content in the Opener category on the website provides useful information on daily issues such as career advice, practical do-it-yourself tips, a do-it-yourself cabinet makeover, five ways to generate breakthrough ideas, nine ways to boost energy at the office, and five ways to blast perfectionism and get your work done. Non-media organisations have thus also become publishers of their brands although there are no clear-cut guidelines but numerous perspectives on how to communicate brand content by means of storytelling. keywords: brand; coca; cola; consumers; content; experience; marketing; media; organisations; research; stories; storytelling; website cache: com-1023.pdf plain text: com-1023.txt item: #24 of 201 id: com-1024 author: Lubinga, Elizabeth title: Interpersonal communication about sexuality and HIV/AIDS-related messages among South African high school learners date: 2015-12-18 words: 7323 flesch: 58 summary: Cost of talking parents, healthy teens: A worksite-based intervention to promote parent-adolescent sexual health communication. For instance, Noller and Callan (1990) found that mothers are the preferred choice of conversation partner about sexual communication. keywords: aids; communication; friends; health; hiv; parents; people; study; talk; topics cache: com-1024.pdf plain text: com-1024.txt item: #25 of 201 id: com-1025 author: Makofane, Beauty; Oyedemi, Toks title: Parental communication about sex and motherhood trends among students at a South African university date: 2015-12-18 words: 8118 flesch: 59 summary: Many studies have explored teenage pregnancy in South Africa, but there is limited focus on young adult students at universities, especially rural universities. A study by the Southern African HIV and Aids Information Dissemination Service (SAfAIDS 2011) indicates that peer pressure is a major cause of teenage sexual relationships and adolescent pregnancies. keywords: africa; children; communication; parents; pregnancy; sex; south; students; study; teenage cache: com-1025.pdf plain text: com-1025.txt item: #26 of 201 id: com-1026 author: Wasserman, Herman; Ndlovu, Musawenkosi title: Reading tabloids in Zulu: a case study of Isolezwe date: 2015-12-18 words: 7687 flesch: 57 summary: Semantic noise avoidance is not only articulated by readers through choosing Zulu newspapers over English or Afrikaans ones, but also through selecting Isolezwe over other competing Zulu language newspapers on the basis of language register, as mentioned above. Given that one of the authors of this article is a first-language Zulu speaker, a subscriber to Isolezwe, familiar with the cultural and political dynamics of KwaZulu-Natal, and has research contacts in the province, three Isolezwe readers were identified so as to recruit other readers of Zulu newspapers, particularly those of Isolezwe. keywords: english; group; identity; isizulu; isolezwe; language; media; newspapers; press; readers; south; study; tabloids; zulu cache: com-1026.pdf plain text: com-1026.txt item: #27 of 201 id: com-1027 author: Sesanti, Simphiwe title: Searcing for 'African' perspectives in South African media's discourse on Zimbabwe's challenges date: 2015-12-18 words: 7152 flesch: 58 summary: Commenting on this development, City Press (2002a: 8) in an editorial stated that “Obasanjo, mandated by other African governments to enter into discussion with Britain in an effort to halt the land invasions, has done Africa proud”. Keywords: African culture, City Press, Zimbabwe, land ownership, quiet diplomacy, media, Afrocentricity * keywords: african; city; city press; crisis; culture; government; land; mbeki; media; mugabe; press; south; zimbabwe cache: com-1027.pdf plain text: com-1027.txt item: #28 of 201 id: com-1028 author: none title: How Koo beat Coke: building a brand narrative versus traditional advertising date: 2015-12-18 words: 8094 flesch: 64 summary: The brand’s relatively simple outdoor marketing as well as the Mama Koo Radio Hour, a daily radio show featuring the various dishes homemakers can cook using Koo products, helped bring the brand to all South Africans and eclipsed its larger American-based rivals. A character named Mama Koo gives listeners who call in multiple opportunities to share recipes and discuss how they use Koo products in their homes. keywords: advertising; africa; brand; coca‑cola; company; consumers; food; koo; narrative; online; product; radio; south; story cache: com-1028.pdf plain text: com-1028.txt item: #29 of 201 id: com-1029 author: none title: Poetry in the act of kiling: the bloody origin of language and communication date: 2016-12-16 words: 7453 flesch: 61 summary: The return of war puzzles social thinkers because it does not fit the predictions of mainstream social theories (Mouffe 1993: 1; Žižek 2002: 75). There is a common belief that war and violence hinder communication, and conversely, communication has the power to end wars and conflicts. keywords: battle; communication; death; history; human; killing; language; london; meaning; origin; poetry; press; university; war; world cache: com-1029.pdf plain text: com-1029.txt item: #30 of 201 id: com-1030 author: none title: Complexity and opportunity in science communication date: 2016-12-16 words: 7178 flesch: 46 summary: Complexity is infused into science communication, which as a hybrid field draws from many different disciplines external to its own cluster of subjects, and internally from different aspects of that cluster. Keywords: science communication; complexity; cultural studies; Enlightenment INTRODUCTION keywords: communication; complexity; enlightenment; field; humanities; knowledge; lee; public; research; science; science communication; social; studies; theory; world cache: com-1030.pdf plain text: com-1030.txt item: #31 of 201 id: com-1031 author: Strauss, Danie title: Information and communication date: 2016-12-16 words: 5982 flesch: 49 summary: The emergence of information theory is of a relatively recent origin – a feature shared by the equally recent emergence of the scholarly discipline Communication Science. The name of Shannon is associated with the rise of information theory, with particular reference to his articles in The Bell System Technical Journal (July 1948 and October 1948). keywords: communication; energy; human; information; janich; language; laws; lingual; living; matter; meyer; nature; shannon; theory cache: com-1031.pdf plain text: com-1031.txt item: #32 of 201 id: com-1032 author: Chasi, Colin; Lowane, Ntsako title: Considering Ubuntu for satirical (online) communication: comments on Jesus is a Shangaan date: 2016-12-16 words: 7892 flesch: 55 summary: We are content to render these concepts in a rather aleatory manner that nevertheless parsimoniously allows us to critically discuss how: ■ Africans are represented in tribalistic ways; https://www.youtube.com/watch?v=Bekg59wQVgE https://www.youtube.com/watch?v=Bekg59wQVgE 4544 Considering Ubuntu for satirical (online) communication ■ Shangaan people in particular are tribalised and hence often made the butt of tribal jokes; and ■ online communication often frees people to express themselves in extreme ways that are conducive to tribalising others. Nearly ten years after the formal end of apartheid, well-known comedian Desmond Dube – on the popular show Dube on Monday (2003) – spoke of Shangaan people being so ugly that even baboons look better than them. keywords: africa; africans; apartheid; colonial; communication; jesus; new; online; people; satire; shangaan; south; tribalism; ubuntu; ways cache: com-1032.pdf plain text: com-1032.txt item: #33 of 201 id: com-1033 author: Overton-de Klerk, Nina; Bester, Tim title: Brand linkages: winners, losers and how to measure these date: 2016-12-16 words: 4741 flesch: 56 summary: Keywords: brand linkage; brand linkage campaign; brand ratings; brand relationships; stakeholders; card scoring method, pretest-posttest control group design INTRODUCTION More and more marketers are utilising brand linkages to create brand value (Fill & Jamieson 2006; Kuhn, Alpert & Pope 2008; Sweeney 2003; Ueltschy & Laroche 2011; Wolfe & Putler 2002). This study represents one of the first attempts at empirical and experimental research on brand linkages in a South African marketing communication environment. keywords: brand; brand linkage; campaign; engen; experimental; groups; intervention; linkage; ranks; ratings; research cache: com-1033.pdf plain text: com-1033.txt item: #34 of 201 id: com-1034 author: Greyling, Cindé; Terblanche, Lydie; Jordaan, Andries J. title: A drought risk reduction message that sticks: a communication model for foundation phase children date: 2016-12-16 words: 6377 flesch: 50 summary: PARTIAL COMMUNICATION MODEL TOWARDS STICKINESS: CULTURE Creator ChildrenCULTURE Include local and global children’s culture Exchange roles, become creators when they reply or provide feedback use, select invent and evolve have perspectives of learn, socialise and observe message in (Source: adapted from Foulger 2004b) Adapted drought risk reduction communication model for foundation phase children When taking all of the above into account, some elaboration and adaptation of Foulger’s (2004b) ecological model of the communication process are needed to best communicate a drought risk reduction (DRR) message to foundation phase children. (2002) share Miller’s sentiment in defending the validity of different types of communication models by arguing that no theory is right or wrong, it is only appropriate or inappropriate – depending on the environment and situation in which it is applied. keywords: children; communication; drought; foundation; language; media; message; model; phase; pictures; reduction; risk; words cache: com-1034.pdf plain text: com-1034.txt item: #35 of 201 id: com-1035 author: van Baalen, Annette; Mulder, Dalmé title: A conceptual analysis of integrated communication date: 2016-12-16 words: 7416 flesch: 47 summary: In this discussion, the three domains of IC were identified, namely business management, marketing communication management and communication management. Marketing communications management: Concepts, theories, cases and practices. keywords: brand; communication; company; implementation; integrated; integration; management; marketing; relationships; stakeholder; strategy; values cache: com-1035.pdf plain text: com-1035.txt item: #36 of 201 id: com-1036 author: Barker, Rachel title: Sharing individual knowledge collectively: a theoretical framework for emerging knowledge organisations date: 2016-12-16 words: 6565 flesch: 30 summary: The commonality of most recent research indicates an emphasised focus on knowledge management and knowledge leaders to implement strategic integrated communication to assist with the creation of knowledge organisations. The need for further research between leadership, knowledge management and change in the organisation, society and environment, as pointed out by Bryant (2003), provides impetus to the identified gap in existing literature that a lack of studies exist to investigate the relationship between the use of knowledge management and strategic integrated communication by knowledge leaders during organisational change and transformation to create knowledge organisations. keywords: change; communication; individual; knowledge; knowledge management; leadership; learning; management; organisation; relationship; research; sharing cache: com-1036.pdf plain text: com-1036.txt item: #37 of 201 id: com-1037 author: van Dyk, Louise; Fourie, Lynnette title: Redefining the communication relationship between donors and non-profit organisations in the context of corporate social investment date: 2016-12-16 words: 9079 flesch: 43 summary: The first contextual element of the indicator control and power was control mutuality, which was defined similar to other stakeholder relationships. Relationship indicators The relationship indicators defined in the seminal work by Hon and Grunig (1999) are control mutuality, trust, commitment and satisfaction. keywords: commitment; control; donors; factor; factor loading; items; loading; npos; parties; party; power; relationship; survey cache: com-1037.pdf plain text: com-1037.txt item: #38 of 201 id: com-1038 author: van Heerden, Nicolene; de Beer, Estelle title: Corporate social responsibility communication: a consumer survey at the National Zoological Gardens of South Africa date: 2016-12-16 words: 8876 flesch: 49 summary: Consumers who perceive Coca-Cola as being socially responsible are likely to report positive consumer corporate citizenship attitudes toward Coca-Cola. Question 2 on consumer perceptions of a corporate sponsor’s CSR activities and Question 4 on consumer corporate citizenship attitudes apply. According to Kang and Hustvedt (2013: 1), consumer CSR perceptions correlate positively with consumer trust, consumer attitudes, their intent to purchase, and the sharing of positive word-of-mouth about the brand. keywords: activities; attitudes; behaviour; brand; business; coca; cola; consumer; consumer perceptions; csr; perceptions; reputation; sponsor cache: com-1038.pdf plain text: com-1038.txt item: #39 of 201 id: com-1039 author: Mersham, Gary title: The communication challenges of issue management in a postmodern world: a case study of the South Durban Industrial Basin date: 2016-12-16 words: 5759 flesch: 42 summary: This provided a politically neutral umbrella in the form of the discourse of sustainable development through which local state actors in South Africa were to voluntarily construct new systems of environmental management (Roberts & Diederichs 2002). These remain enduring and perplexing questions in issue and crisis management communication (Jacques 2014; Simons 2016). keywords: 2014; africa; communication; community; crisis; durban; environmental; government; issue; management; mersham; pollution; public; south; world cache: com-1039.pdf plain text: com-1039.txt item: #40 of 201 id: com-1040 author: Coetzee, Mercia; Wilkinson, Annette; Krige, Daleen title: Mapping the social media landscape: a profile of tools, applications and key features date: 2016-12-16 words: 8038 flesch: 51 summary: A PROFILE OF TOOLS, APPLICATIONS AND KEY FEATURES ABSTRACT This article is based on a 2014 explorative study investigating the use of social media applications in an educational context by means of a systematic analysis of internationally published and researched studies. Thousands of social media applications and tools exist, creating a vast social media landscape from which users can choose media to suit their specific needs. keywords: 2008; 2011; 2014; applications; communication; computer; content; features; information; internet; media; online; people; social; tools; users; web cache: com-1040.pdf plain text: com-1040.txt item: #41 of 201 id: com-3289 author: Glenn, Ian title: Obama and liberal Afro-pessimism date: 2017-11-06 words: 7080 flesch: 63 summary: What is surprising in these attacks is that they emanated, whether in Europe or in North America or even in Africa or South Africa, not mainly from traditional right-wing sources, or voices of capitalism. Once again, South Africa was seen as exemplary with Nelson Mandela’s retirement after only one term of office seen as a reaction to the “big man” syndrome and the tendency to dictatorship elsewhere in Africa. keywords: africa; afro; aid; conflict; genocide; international; london; media; new; obama; pessimism; power; president; south; speech; war; york cache: com-3289.pdf plain text: com-3289.txt item: #42 of 201 id: com-3290 author: Rodny-Gumede, Ylva title: Ubuntu and the cinematic dramaturgy of Elelwani date: 2017-11-06 words: 7176 flesch: 57 summary: Even though scholarly engagement with the philosophy of film is still in its infancy, film philosophy or philosophy of film is a growing scholarly field through the examination of the nature of film, film narration, emotional engagement, authorship and its societal role (Wartenberg 2014; Casebier 2009; Colman 2009; Wartenberg & Curran 2005; Freeland & Wartenberg 1995; Jarvie 1987). Instead, he argues for an understanding of film narration based on Husserl’s phenomenology and develops a theory that stands counter to existing theories about the nature of cinematic representation. keywords: art; dramaturgy; elelwani; film; hegel; linear; narration; narrative; self; spirit; time; ubuntu cache: com-3290.pdf plain text: com-3290.txt item: #43 of 201 id: com-3291 author: du Plessis, Charmaine title: Mobile marketing: building blocks for mobile content marketing to add value and relevance for mobile users date: 2017-11-06 words: 7139 flesch: 42 summary: The view informing this article is that barriers hampering mobile marketing such as perceived untrustworthiness, irrelevance and low value could be eliminated through mobile content marketing, and in particular through unobtrusive pulling techniques using patrons as proposed in Kaplan’s (2012) classification. For lack of a formally accepted definition, mobile content marketing is conveniently defined as “a mesh between content marketing (creating useful content to attract customers) and mobile marketing (marketing to mobile device users)”. keywords: 2014; brand; building; communication; community; content; content marketing; information; marketing; mobile; patrons; research; users; value cache: com-3291.pdf plain text: com-3291.txt item: #44 of 201 id: com-3292 author: Chisango, Grasia; Lesame, Carol title: Challenges of information and communication technology policy implementation in rural South Africa date: 2017-11-06 words: 6191 flesch: 49 summary: The aim of this study was to investigate the extent to which South Africa’s ICT policy has been implemented in rural areas through exploring the level of ICT access and use by rural women and high school learners in the Chris Hani District Municipality in Queenstown in the Eastern Cape. Theme 2: Accessibility of ICT Accessibility of ICT is a challenge to some women in rural areas and this study sought to ascertain the degree of ICT access in Emalahleni and Intsika-Yethu. keywords: access; africa; government; ict; information; learners; policy; rural; services; south; use; women cache: com-3292.pdf plain text: com-3292.txt item: #45 of 201 id: com-3293 author: van Rensburg, Amanda; Conradie, D. P.; Dondolo, H. B. title: The use of the situational crisis communication theory to study crisis response strategies at a university of technology date: 2017-11-06 words: 5093 flesch: 44 summary: Keywords: crisis response strategies; reputation repair; Situational Crisis Communication Theory; communication channel; crisis communication INTRODUCTION For example, since 2015 the South African higher education sector saw countrywide student protests Amanda van Rensburg Communication specialist, Corporate Communication Division, Tshwane University of Technology, Pretoria West Campus (VanRensburgA@tut.ac.za) Prof. DP Conradie Research Professor, Faculty of Humanities, Tshwane University of Technology, Soshanguve North Campus (ConradieDP@tut.ac.za) Dr HB Dondolo Department of Integrated Communication, Tshwane University of Technology, Soshanguve North Campus (DondoloB@tut.ac.za) DOI: https://dx.doi. org/10.18820/24150525/ Comm.v22.5 ISSN 2415-0525 (Online) Communitas 2017 22: 62-74 © UFS mailto:VanRensburgA@tut.ac.za mailto:ConradieDP@tut.ac.za mailto:DondoloB@tut.ac.za https://dx.doi.org/10.18820/24150525/Comm.v22.5 https://dx.doi.org/10.18820/24150525/Comm.v22.5 https://dx.doi.org/10.18820/24150525/Comm.v22.5 6362 The use of SCCT to study crisis response strategies 6362 over fees, known as the #FeesMustFall movement. keywords: communication; coombs; crisis; response; scct; strategies; study; theory; university cache: com-3293.pdf plain text: com-3293.txt item: #46 of 201 id: com-3294 author: Ebewo, Patrick J. title: Applied theatre as an alternative communication approach for the development of rural communities in Africa date: 2017-11-06 words: 5686 flesch: 53 summary: The article suggests applied theatre as method to problematise, identify and challenge major constraints on development as an empowering weapon against ignorance and as a safety harness in the war against disease and poverty. Discussions of models used by practitioners worldwide serve as reference points to highlight applied theatre as “a model of good practice”. keywords: africa; aids; communication; communities; community; development; drama; education; hiv; people; play; practice; rural; theatre cache: com-3294.pdf plain text: com-3294.txt item: #47 of 201 id: com-3295 author: Motloutsi, Aniekie; Lubinga, Elizabeth title: Communicating male breast cancer: knowledge and awareness among some South African youth date: 2017-11-06 words: 4730 flesch: 57 summary: Globally recognisable Pink Ribbon campaigns have been successful at promoting breast cancer awareness. Rayne et al. (2017: 247) observe that as breast cancer awareness and advocacy has increased in Africa over the past decade, it has mimicked trends from Western Europe and the United States, becoming strongly allied with female colours and themes. keywords: africa; awareness; breast; cancer; health; knowledge; male; mbc; men cache: com-3295.pdf plain text: com-3295.txt item: #48 of 201 id: com-3296 author: Moyo, Rachel; Salawu, Abiodun title: Patients' perception of doctor-patient health communication in a rural community date: 2017-11-06 words: 6584 flesch: 40 summary: Thus, this study argues that health literacy and effective communication are important catalysts to enhance the coordinated management of meaning in health communication. Keywords: communication barriers; doctor-patient interaction; health communication; health literacy; linguistic democracy; medicine labels; effective communication INTRODUCTION keywords: communication; community; doctor; health; health communication; language; literacy; medicine; participants; patients; study; use cache: com-3296.pdf plain text: com-3296.txt item: #49 of 201 id: com-3297 author: Krige, Daleen; Reid, Marianne title: A pilot investigation into the readability of Sesotho health information pamphlets date: 2017-11-06 words: 4373 flesch: 53 summary: This study, as part of a larger project aimed at designing a health literacy test for Sesotho speakers, investigated whether Sesotho health information pamphlets have an acceptable readability level for patients to access the information contained therein. A pilot investigation into the readability of Sesotho health information pamphlets keywords: health; hiv; information; level; number; pamphlets; readability; sesotho; south cache: com-3297.pdf plain text: com-3297.txt item: #50 of 201 id: com-3298 author: Futuse, Bongolethu; Diederichs, Pedro title: Simplifying financial reports for the average news consumer: a study of some South African newspapers date: 2017-11-06 words: 5261 flesch: 46 summary: Beyond just simplifying business stories, presenting business news to the average news consumer has also led many newspaper executives and business editors to reflect on whether they cover relevant financial stories that impact on the lives of their readership. The majority indicated that they had stopped reading business news because they found that business stories from their preferred newspaper were not written in a simple and understandable manner. keywords: business; consumer; financial; journalism; news; newspapers; press; readers; south; stories cache: com-3298.pdf plain text: com-3298.txt item: #51 of 201 id: com-3299 author: Motseki, Mpho; Oyedemi, Toks title: Social media and the cultural ideology of beauty among young black women in South Africa date: 2017-11-06 words: 6548 flesch: 56 summary: Other studies on social media and body image (see Kim & Chock 2015; Cohen & Blaszczynski 2015) have shown similar trends of body image concerns, such as pursuit of thinness, body image dissatisfaction and eating disorders. As a result, the pursuit of a societal acceptable notion of body image, largely influenced by the media, has become a goal for many young women. keywords: beauty; body; celebrities; hair; image; media; self; skin; social; south; study; women cache: com-3299.pdf plain text: com-3299.txt item: #52 of 201 id: com-3300 author: Mhlomi, Yolisa; Osunkunle, Oluyinka title: Social media and youth political participation in South Africa's 2014 general election date: 2017-11-06 words: 4454 flesch: 47 summary: Social media campaigns Politicians have recognised the potential of canvassing through the Internet. It is evident from the findings that social media campaigns play an important role in political campaigns and most respondents confirmed that they accessed information online during the 2014 elections. keywords: africa; information; media; participation; people; social; use; voters; youth cache: com-3300.pdf plain text: com-3300.txt item: #53 of 201 id: com-3718 author: Nhedzi, Abyshey title: The relationship between traditional and digital media as an influence on generational consumer preference date: 2018-12-18 words: 7907 flesch: 47 summary: The findings provide evidence that traditional media consumption is preferred to digital media for an older generation. A t-test analysis of the findings indicated a significant difference in time spent on traditional media (m=3.60) over time spent on digital media (m=2.63) (t(555) = 20.73, p < .05). keywords: .05; consumers; consumption; digital; mean; media; newspapers; online; print; radio; respondents; time; use cache: com-3718.pdf plain text: com-3718.txt item: #54 of 201 id: com-3719 author: Mavimbela, Millicent; Conradie, DP; Dondolo, HB title: Perceived benefits and challenges regarding the use of social media for public relations activities date: 2018-12-18 words: 6071 flesch: 38 summary: ABSTRACT Social media holds important implications for the public relations profession. Researchers have identified many benefits that could be reaped when social media is used by organisations for public relations activities. keywords: activities; benefits; challenges; communication; media; model; public; relations cache: com-3719.pdf plain text: com-3719.txt item: #55 of 201 id: com-3720 author: van den Heever, Juran; Rensburg, Ronel title: Investigating social media conversations: towards implementing an online reputation management framework for NPOs date: 2018-12-18 words: 7016 flesch: 40 summary: This article focuses on the implementation of an online reputation management framework to determine whether and to what extent social media content and conversations contribute to online stakeholder engagement and their effects, whether positive or negative, on online reputation management. 53PB INVESTIGATING SOCIAL MEDIA CONVERSATIONS: TOWARDS IMPLEMENTING AN ONLINE REPUTATION MANAGEMENT FRAMEWORK FOR NPOs ABSTRACT The main objective of the research reported in this article was to investigate whether a proposed online reputation management framework can be implemented for an NPO to effect stakeholder engagement in social media content and conversations. keywords: communication; content; conversations; engagement; management; media; online; organisation; reputation; reputation management; social; solidarity; stakeholders cache: com-3720.pdf plain text: com-3720.txt item: #56 of 201 id: com-3721 author: Barker, Rachel title: Knowledge management to prevent fraudulant e-banking transactions date: 2018-12-18 words: 6973 flesch: 34 summary: Characteristics of e-banking fraud The most sophisticated characteristics of e-banking fraud are summarised by Wei et al. (2013: 450) as follows: suspicious customers are active and intelligent in conducting fraudulent e-banking transactions; fraudulent behaviour is dynamic; fraud is hidden in diversified customer behaviour; fraud-related transactions are dispersed in highly imbalanced large data sets; and the occurrences of fraud appear in a very limited time which requires real-time detection. According to Wei et al. (2013), e-banking fraud reflects the synthetic and integrative abuse on the interaction between resources, which includes the fraudster’s intelligence abuse in the social world, the abuse of internet banking resources and technology in the cyber world, and the abuse of trading tools and resources in the physical world. keywords: banking; communication; customer; fraud; information; knowledge; liability; management; online; prevention; security; transactions; trust cache: com-3721.pdf plain text: com-3721.txt item: #57 of 201 id: com-3722 author: Slabbert, Yolandi title: Co-Change-orientated Communication: a collaborative approach to making sense of change date: 2018-12-18 words: 8292 flesch: 28 summary: Furthermore, co- COC provides theoretical development beyond the conventional, which not only affirms the critical role of change communication in the successful management of change, but could also assist communication professionals to realise the need for the inclusion of contemporary developments in strategic communication. This definition is in line with the proposed concept as it emphasises that change communication should be regarded as a continuous process and not only during the implementation of organisational change. keywords: approach; business; change; coc; communication; concept; development; engagement; environment; literature; management; march; online; organisation; process; report cache: com-3722.pdf plain text: com-3722.txt item: #58 of 201 id: com-3723 author: van Niekerk, Angelique title: The use of indexical signs, symbols and icons in print advertising communication date: 2018-12-18 words: 6266 flesch: 56 summary: Indexical signs are common in advertisements because advertisers hope to create a relationship between the product and another concept by means of indexical signs, which usually have a positive connotation (Vestergaard & Schroder 1985: 38). This article entails a qualitative analysis of the connotative meaning imbedded in visual signs in addvertising in order to enhance target audience involvement. keywords: advertising; audience; index; marketing; marketing message; meaning; message; signs; symbols; target; use cache: com-3723.pdf plain text: com-3723.txt item: #59 of 201 id: com-3724 author: Govender-Bateman, Sholain; Steenkamp, Hilke; Diederichs, Pedro title: Exploring Twitter reporting and best practices in a South African news organisation date: 2018-12-18 words: 6906 flesch: 44 summary: Pavlik (2013: 183) has a similar view, stating that innovations in news media such as the use of Twitter can only be sustained through good research, freedom of speech, accuracy and ethical behaviour. This article identifies Twitter journalism in the South African context by using a local news organisation, Eyewitness News (EWN), as case study. keywords: ewn; information; journalism; media; news; online; organisations; practices; reporters; snss; social; south; twitter; use cache: com-3724.pdf plain text: com-3724.txt item: #60 of 201 id: com-3725 author: Ponono, Mvuzo title: Centring the subaltern: interpreting mainstream media messages in a fractured country date: 2018-12-18 words: 8091 flesch: 63 summary: Due to the above, two decades into democracy, South African media still constitute an elite public sphere. When applied to media study, subalternity is useful in observing how social structures silence marginalised people. keywords: 2013; africa; anc; apartheid; grahamstown; mainstream; media; online; party; people; school; south; study; subaltern; time; zuma cache: com-3725.pdf plain text: com-3725.txt item: #61 of 201 id: com-3726 author: Sindane, Sibongile title: Press regulation in South Africa and its implications for press freedom date: 2018-12-18 words: 4603 flesch: 46 summary: 155PB PRESS REGULATION IN SOUTH AFRICA AND ITS IMPLICATIONS FOR PRESS FREEDOM ABSTRACT Using the critical political economy of the media theory (CPEM), this article analyses press regulation in South Africa. The data was collected from statutory documents, which inform press regulation in the country, and was analysed using inductive thematic content analysis. keywords: africa; freedom; media; press; press regulation; public; regulation; south cache: com-3726.pdf plain text: com-3726.txt item: #62 of 201 id: com-3727 author: Ntsongelwa, Avela; Rivera-Sánchez, Milagros title: Intercultural communication between deaf and hearing students at a South African university date: 2018-12-18 words: 6255 flesch: 50 summary: The researchers encountered significant resistance from older Deaf students; therefore, the views of the Deaf students presented in this study may be skewed and are probably not representative of the views of Deaf students who, for instance, might be in their final year of study. Such a study could also include more hearing students, non-conversant in SASL, and explore their perceptions of Deaf students and how these hearing students interact with members of an unfamiliar culture. keywords: communication; culture; deaf; hearing; language; participants; people; students; study; university cache: com-3727.pdf plain text: com-3727.txt item: #63 of 201 id: com-3728 author: Onyenankeya, Kevin; Salawu, Abiodun title: Negotiating water conservation communication through indigenous media date: 2018-12-18 words: 7082 flesch: 38 summary: Moyer-Gusé and Nabi (2010) assert that media entertainment such as narratives can enable people to 183 Negotiating water conservation communication also identify others’ mistakes and eventually modify their own behaviour in order not to suffer the undesirable outcomes of such mistakes. But not all citizens, particularly in rural communities, consider water conservation a social priority. keywords: africa; behaviour; change; communication; conservation; education; entertainment; issues; marketing; media; people; public; social; south; use; water; water conservation cache: com-3728.pdf plain text: com-3728.txt item: #64 of 201 id: com-3729 author: Strumska-Cylwik, Longina; Olivier, Bert title: What are the implications of celebrities 'behaving badly' online? date: 2018-12-18 words: 6297 flesch: 48 summary: Upon reflection, these considerations mean that fun, considered in such a perspective (released from the conventional rules in force), cannot be regarded as completely neutral and innocent, nor can the media coverage in question, which is an excellent medium for its propagation (given its often cheaply grounded sensation, based on many representations of inappropriate celebrity behaviour) and in this way the atmosphere of specifically conceived “entertainment” is built up. Strictly speaking the formal rituals that accompanied ancient Greek Olympics – and still attach to contemporary Olympics – are largely absent from celebrity actions; of course, except if one were to argue that actions like the kind of ex-fiancée-bashing on the part of Rob Kardashian may be regarded as being itself a kind of pseudo-ritual that celebrities perform repeatedly in order to keep their followers’ eyes glued to them. keywords: actions; behaviour; celebrities; celebrity; images; life; media; new; olivier; online; people; question; time; world cache: com-3729.pdf plain text: com-3729.txt item: #65 of 201 id: com-3730 author: le Clue, Natalie; Vermaak, Janelle title: Perception is the fairest of them all: online fan perception of Once Upon A Time's Evil Queen date: 2018-12-18 words: 6845 flesch: 61 summary: In the 1937 film Snow White and the Seven Dwarfs, Disney created an unrealistic and one- dimensional Evil Queen character who is not relatable to fans. In 1812, the brothers Jacob and Wilhelm Grimm published a recorded folklore narrative of a young princess named Snow White and her evil stepmother, the queen. keywords: character; evil; fan; grimm; narrative; perception; queen; snow; snow white; time; white cache: com-3730.pdf plain text: com-3730.txt item: #66 of 201 id: com-3731 author: Glenn, Ian title: 'Silent Hunter' and its influence on wildlife documentary date: 2018-12-18 words: 4000 flesch: 58 summary: Mitman’s (1999: 208) conclusion is that wildlife films mislead in denying the human impact on nature and our presence in the natural world, as “the artifice of civilization must be hidden, for any sign of artificiality would destroy the illusion of this recreated nature as God’s place of grace”. In contrast to the decorum and scientific detachment of the BBC genre, the Discovery Channel wanted to highlight action, danger, the romance of making wildlife films. keywords: animals; chip; documentaries; documentary; film; hunter; leopard; mhlongo; varty; wildlife cache: com-3731.pdf plain text: com-3731.txt item: #67 of 201 id: com-3732 author: Verwey, Sonja; Muir, Clarissa title: Art or dark art? Moral failure and ethical obligation in South African public relations practice date: 2018-12-19 words: 8098 flesch: 40 summary: As a result, Botan (1997: 196) argues that the notion of ethical public relations is equated to “being loyal to the client or employer’s strategic interests, or being good at the craft”. Thus any discussion of the value of ethical communication practice for society must 76 Art or dark art? keywords: african; business; communication; contexts; ethics; participants; practice; practitioners; public; relations; role; south; values cache: com-3732.pdf plain text: com-3732.txt item: #68 of 201 id: com-4002 author: Reid, Marianne title: Health dialogue: a concept analysis date: 2019-10-10 words: 7835 flesch: 43 summary: The defined characteristics further afford healthcare providers ways to measure the concept in their work environment and encourage health communication. Keywords: health communication; health dialogue; health message; concept analysis; Walker and Avant approach; par- ticipatory communication; participatory paradigm; transactional communication INTRODUCTION keywords: 2010; 2011; analysis; case; characteristics; communication; concept; dialogue; et al; health; health communication; health dialogue; healthcare; healthcare provider; patient; provider; relationship; research; stage cache: com-4002.pdf plain text: com-4002.txt item: #69 of 201 id: com-4003 author: Steenkamp, Hilke; Rensburg, Ronél title: CSR on display: using spectacles and storytelling as stakeholder engagement mechanisms date: 2019-10-10 words: 8258 flesch: 39 summary: The next section provides a brief overview of these constructs – a theoretical basis for the analysis of CSR messages – deemed as additional engagement mechanisms that communication professionals could utilise when formulating CSR communication. While notions of trust creation and the forging of organisation-stakeholder bonds have been investigated, this article proposes that theoretical constructs such as archetypal plots, social visibility, spectacles and spectatorship inherent to storytelling have not been explored comprehensively within the context of CSR communication. keywords: 2008; 2016; communication; csr; csr communication; engagement; fnb; management; messages; narratives; organisations; reputation; review; snss; spectacles; stakeholders; storytelling cache: com-4003.pdf plain text: com-4003.txt item: #70 of 201 id: com-4016 author: Molefe, Lebhang; Overton-de Klerk, Nina title: Community perceptions of ward councillors' communication in service delivery protest areas: the desirability of a strategic communication approach date: 2019-11-07 words: 7538 flesch: 41 summary: Ward councillors do not keep their promises The participants responded that their ward councillors were not perceived as legitimate communicators because they believed that ward councillors made promises that they did not keep. Ward councillors must take responsibility Stemming from the accusations that the ward councillors did not deliver, as they initially promised, statements were made that ward councillors did not take responsibility for their lack of delivery and that they were not accountable. keywords: 2013; communication; community; councillors; delivery; groups; klerk; members; participants; protests; service; stakeholders; ward; ward councillors cache: com-4016.pdf plain text: com-4016.txt item: #71 of 201 id: com-4017 author: Swart, Christelle; Hanekom, Janette title: Corporate brand communication: beyond-modern realities in a social media landscape date: 2019-11-07 words: 8014 flesch: 38 summary: A conceptual framework for social media brand communication in non- profit organisations in South Africa: An integrated communication perspective. Yet endeavours to explore the opportunities to employ corporate brand communication in a social media landscape to achieve differentiation and awareness of the corporate brand are limited. keywords: balmer; brand; brand communication; communication; content; conversations; landscape; media; messages; online; organisation; perspective; stakeholders; swart cache: com-4017.pdf plain text: com-4017.txt item: #72 of 201 id: com-4018 author: van der Westhuizen, Elshé; Mulder, Dalmé title: Guidelines to enhance recall and recognition of product placement strategies date: 2019-11-07 words: 7937 flesch: 64 summary: By means of the Tobii Eye Tracker device, respondents were exposed to scenes in soap operas, each containing different types of product placement to explore their recall and recognition of the placed products. The findings confirm that product placement has a definite place in the integrated marketing communication mix. keywords: actress; brand; figure; image; marketing; placement strategy; product placement; recall; respondents; scene cache: com-4018.pdf plain text: com-4018.txt item: #73 of 201 id: com-4024 author: Ngcongo, Mthobeli; Fekisi, Linda title: Returning to our roots: looking at Date My Family through an African conceptual lens date: 2019-11-26 words: 6051 flesch: 55 summary: Pilane (2014) defines Black Twitter as a cultural identity on Twitter that is focused on issues of interest to the black community. FIGURE 2 1110 Ngcongo & Fekisi Those who are strangers to Black Twitter would struggle to recognise that “salt bae” was trending on Twitter just a few months before the Mdu Nyoni episode on DMF. keywords: african; community; date; dmf; family; individual; mdu; media; new; south; twitter; viewers cache: com-4024.pdf plain text: com-4024.txt item: #74 of 201 id: com-4052 author: Smith, Carly; Wiid, Johannes A. title: The characteristics of e-newsletters in predicting higher education institution employees' usage date: 2019-12-03 words: 5825 flesch: 37 summary: Logistic regression analysis: e-newsletter characteristics in general For the purpose of the logistic regression model concerning e-newsletter characteristics in general, “wanting to receive an e-newsletter or not” was included as the categorical criterion variable with content, layout, ease of navigation, quality of photographs and “thought for the day” included as predictor variables. Frequency of e-newsletter distribution With the advances in technology, internal communication is distributed more easily and instantaneously, with increased speed of communication and frequency (Paxson 2010: 3). keywords: characteristics; communication; employees; information; newsletter; respondents; table; use cache: com-4052.pdf plain text: com-4052.txt item: #75 of 201 id: com-4053 author: April, Andile; Maubane, Phillipine M.; Odendaal, Lizette title: Exploring key areas of transformation in a South African media organisation date: 2019-12-03 words: 7658 flesch: 43 summary: Using the main themes of modern- day media transformation as background to determine perceptions both from management and employees, the research identified areas of best practice, as well as areas of competitive weakness impacting on media management, media audiences and media practitioners. Qualitative data obtained from in-depth interviews and focus groups provided information on different types of media transformation, and the impact thereof on aspects such as ownership, management practices and media content. keywords: advertising; africa; audiences; business; change; content; development; industry; journalists; management; media; new; news; online; south; tmg; transformation cache: com-4053.pdf plain text: com-4053.txt item: #76 of 201 id: com-4054 author: Lubinga, Elizabeth; Sitto, Karabo title: Dissonance of rights: digital space, an enabler of conversations about abortion amongst some South Africans date: 2019-12-03 words: 7359 flesch: 50 summary: The first conversation was a radio conversation during sexual reproduction health month on a private talk radio station about stigma, which remained an obstacle to abortion rights in South Africa (Qukula 2018). the authors then integrated the data with the research objectives to develop some insights from the netnography, forming part of the overall findings and interpretation discussion of this research The research for this article did not focus on fora, but rather on two specific conversations on abortion rights in sexual reproductive health. keywords: abortion; africa; communication; conversations; health; life; online; people; pregnancy; representations; rights; social; south; women cache: com-4054.pdf plain text: com-4054.txt item: #77 of 201 id: com-4100 author: Mathe, Limukani; Osunkunle, Oluyinka O. title: Readers' perspectives: examining the influence of political news in Zimbabwe date: 2019-12-09 words: 6503 flesch: 46 summary: According to some scholars, the strength and influence of media frames on the audience can also be analysed in terms of the cognitive accessibility (Fiske & Taylor 1991; Price & Tewksbury 1997). As audiences are active and not passive media consumers (Oliver 2002), individuals will not base their judgements only on media frames, without other considerations (Shen 2004: 125). keywords: communication; frames; influence; knowledge; media; mugabe; news; newsday; opposition; readers; state; zanu; zimbabwe cache: com-4100.pdf plain text: com-4100.txt item: #78 of 201 id: com-4170 author: Qomfo, Salusiwe; Chiliya, Norman; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Ndoro, Tinashe title: Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees date: 2019-12-12 words: 6498 flesch: 46 summary: Student funding model used by the National Student Financial Aid Scheme (NSFAS) at universities in South Africa. PROBLEM STATEMENT Although there are relatively few fully inclusive studies on how, for which reasons, or in what ways university students use Twitter (Weller et al. 2014), there is evidence that students rely on Twitter now more than ever to fund their university fees as many do not qualify for NSFAS or bursaries, as part of the so-called “missing middle” (Mulaudzi 2015). keywords: funding; information; intention; nsfas; relationship; social; students; twitter; university; use; usefulness cache: com-4170.pdf plain text: com-4170.txt item: #79 of 201 id: com-4171 author: Glenn, Ian title: Africa and football: five notes for media students and cultural theorists date: 2019-12-12 words: 5290 flesch: 55 summary: At the 2019 Rugby World Cup, South African born players showed their mobility by representing nine countries (Namibia, Japan, Canada, Australia, Italy, France, USA, Scotland and Ireland) other than South Africa. Can black South Africa carry on its undivided attention to the PSL or do the gods of neoliberalism inevitably drive all attention to the equivalent of a global colossus, a football Facebook or WhatsApp? keywords: 2019; africa; cup; european; football; france; league; players; soccer; south; sport; teams; world cache: com-4171.pdf plain text: com-4171.txt item: #80 of 201 id: com-4846 author: Azionya, Caroline Muyaluka; Overton-de Klerk, Nina title: The development of a brand perception instrument for South African youth date: 2021-12-31 words: 7985 flesch: 46 summary: Brand content needs tailoring according to gender, status elements of products, self-congruity, product category, language, and geographical and ethnic requirements to capture their attention (Dalziel & De Klerk 2018: 267). A comprehensive discussion on media precedes a discussion on how consumer brand perception is influenced by social media. keywords: 2020; africa; brand; consumers; content; digital; facebook; factor; media; online; page; perceptions; research; social; south; value; young cache: com-4846.pdf plain text: com-4846.txt item: #81 of 201 id: com-4956 author: Masuku, Caven title: Strategic communication, enhanced sustainability and embedded communities: Assessing approaches by a platinum mine in Zimbabwe date: 2022-12-08 words: 5454 flesch: 37 summary: In view of these issues, it is important to consider how a mining company can adopt pragmatic approaches to improve the ecological, social and economic sustainability of stakeholder communities in developing nations like Zimbabwe. Interviews, focus group discussions and documentaries were used to gather data from mine employees who deal with community issues. keywords: approach; business; communication; communities; community; development; mining; rietfontein; stakeholder; study; sustainability; unki; zimbabwe cache: com-4956.pdf plain text: com-4956.txt item: #82 of 201 id: com-5047 author: Binneman, Anton; Davis, Corné title: Star stories: using indigenous knowledge for stakeholder engagement date: 2020-12-29 words: 7035 flesch: 57 summary: The study used semi-structured interviews to compare documented indigenous knowledge with current narratives from a selected group of San peoples in Central Karoo. San peoples have been observing these skies for thousands of years, which has resulted in their linking what happens in the sky to what happens on earth. keywords: africa; astronomy; engagement; knowledge; narratives; san; san peoples; ska; ska sa; south; stakeholder; stars; stories cache: com-5047.pdf plain text: com-5047.txt item: #83 of 201 id: com-5048 author: Radebe, Lesego; Krige, Daleen; Reid, Marianne; Nel, Mariette title: The use of traditional folk media to convey diabetes mellitus messages at public health care services date: 2020-12-29 words: 7418 flesch: 54 summary: Using traditional folk media as a medium for health education and promotion affords health communication practitioners with credible, low- cost and culturally sensitive means of employing health communication interventions in low and middle-income countries and communities (Mohanty & Parhi 2011). This folk art form is highly persuasive in nature and often replicates the realities of audiences, which helps in stimulating environments where health messages can be disseminated in communities and be adopted by the locals (Kumar 2006). keywords: communication; control; dance; diabetes; folk; folk media; group; health; intervention; media; messages; participants; poetry; post; storytelling; study; test cache: com-5048.pdf plain text: com-5048.txt item: #84 of 201 id: com-5049 author: Mkombe, Tsitsi; de Beer, Estelle title: Communicative decision-making in the relationship between corporate donors and NGO recipients date: 2020-12-29 words: 7909 flesch: 40 summary: He cites Luhmann’s (2003) organisation theory that states that decision communication can be seen as the force around which organisations are formed. Strategic decision processes: The role of management and context. keywords: business; communication; corporates; decision; funding; making; management; ngos; processes; recipients; relationship; reputation; social; stakeholders cache: com-5049.pdf plain text: com-5049.txt item: #85 of 201 id: com-5050 author: de la Harpe, Retha title: Volunteer-based online information services to invisible users in underserved contexts date: 2020-12-29 words: 7595 flesch: 41 summary: Keywords: health communication; community communication; knowledge management; information service; invisible infor- mation; user; underserved contexts; volunteer-based informa- tion service INTRODUCTION Mathiassen and Sorensen (2008) view information services from a socio-technical point to consider how the configurations of people and information technology artefacts interact to support information needs for a specific purpose in information environments. keywords: context; health; human; information; information service; need; online; provider; sense; service; service provider; use; volunteer cache: com-5050.pdf plain text: com-5050.txt item: #86 of 201 id: com-5051 author: Nhedzi, Abyshey title: Improving brand linkage effectiveness: Customer ratings date: 2020-12-29 words: 7802 flesch: 50 summary: Despite research on brand linkage growing rapidly, little is known about how brand linkages are measured and how beneficial they are (Nhedzi et al. 2016). The four groups had an effect on brand linkage ratings, and the partner brands were significant to changes in ratings, confirming brand linkage as a viable strategy for partner brands. keywords: alliance; brand; brand linkage; consumer; group; intervention; linkage; marketing; nhedzi; ratings; research; retail; study cache: com-5051.pdf plain text: com-5051.txt item: #87 of 201 id: com-5052 author: Mashwama, Vuyelwa Constance; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa title: Fictional spokes-characters in brand advertisements and communication: A consumer's perspective date: 2020-12-29 words: 6046 flesch: 43 summary: Previous research has shown that attitudes toward advertisements have direct effects on brand attitudes and subsequently on purchase intentions (Suh & Yi 2006; Mackenzie et al. 1986). (1983) posit that the recipients of an advertising message develop an attitude towards the advertisement, which in turn exerts an influence on subsequent measures of advertising effectiveness, such as brand attitude and purchase intentions. keywords: advertising; attitude; brand; celebrity; characters; consumer; journal; product; purchase; research; spokes cache: com-5052.pdf plain text: com-5052.txt item: #88 of 201 id: com-5054 author: Madinga, Nkosivile Welcome; Broster, Philip; Kappatos, Andrianna; Kirr, Julia; Kader, Junaid; Mophethe, Chandra; Joseph, Aparna; Roodt, Sebastian title: Exploring heterosexual responses to lesbian and gay-themed advertisements in South Africa date: 2020-12-29 words: 7378 flesch: 39 summary: Keywords: lesbian and gay-themed adverts; LGBTQ; hetero- sexual consumers; brand attitudes; marketing communication; advertising INTRODUCTION With approximately five million members (LBM Gay Consumer Profile 2012), or approximately 10% of the population – and an estimated buying power of R152 billion in 2017 – the South African lesbian, gay, bisexual, transgender and queer (LGBTQ) market has been coined the “dream market” (Bagnall 2011). Are product attribute beliefs the only mediator of advertising effects on brand attitude? keywords: advertisements; advertising; africa; attitude; brand; cape; consumers; gay; homosexuality; journal; lesbian; lgbtq; south; study; tolerance; town cache: com-5054.pdf plain text: com-5054.txt item: #89 of 201 id: com-5055 author: Sitto, Karabo; Lubinga, Elizabeth title: Gendered myths, risks and the social amplification of male rape: Online discourses date: 2020-12-29 words: 9541 flesch: 56 summary: Feminism silencing male rape discourses - bad feminism is denying male rape victims the right to a voices. The media was also accused of deliberately hiding information from the public, and perpetuating a spiral of silence on issues of male rape, even when positive healthcare interventions for male rape victims, such as a dedicated hospital in Sweden, were introduced, which would be fodder for media coverage. keywords: amplification; assault; discourses; discussions; female; male; media; men; myths; online; rape; rape victims; risks; society; victims; women cache: com-5055.pdf plain text: com-5055.txt item: #90 of 201 id: com-5056 author: Matenda, Stenford; Naidoo, Gedalla Mullah; Rugbeer, Hemduth title: A study of young people's use of social media for social capital in Mthatha, Eastern Cape date: 2020-12-29 words: 6232 flesch: 48 summary: Social media and social capital The pervasiveness of social media has implications for all facets of social life and how people have become social (Castells 2005). Keywords: social media; social capital; youth; horizontal communication; online communication INTRODUCTION AND BACKGROUND Many African countries face challenges related to poverty and unemployment, but the worst-hit population group in these countries, including South Africa, are young people below the age of 35. keywords: capital; groups; information; media; networks; online; opportunities; participants; people; study; use cache: com-5056.pdf plain text: com-5056.txt item: #91 of 201 id: com-5057 author: Mupambwa, Patrick; Chilliya, Norman title: Predictors of e-marketing adoption by Zimbabwean churches date: 2020-12-29 words: 7854 flesch: 37 summary: Not much has been written about church e-marketing orientation in Zimbabwe. This led to the birth of health marketing, social marketing and church marketing, among others (Kotler 2005). keywords: 2013; 2014; adoption; business; capabilities; churches; innovation; internet; journal; management; marketing; marketing capabilities; marketing orientation; online; orientation; relationship; religion; research; study; technology cache: com-5057.pdf plain text: com-5057.txt item: #92 of 201 id: com-5058 author: Ponono, Mvuzo title: Fake news, alternative facts fiction, faction – Contesting the 'true' story date: 2020-12-29 words: 7730 flesch: 44 summary: In sensationalising the violence, the coverage of the Marikana massacre fits another criticism that has been levelled against news media. Although digital media is seen to amplify the phenomenon of “confirmation bias”, Bakir and McStay (2017: 8) argue that this tendency for people to “interpret, notice, recall and believe information that confirms their pre-existing beliefs” has long been associated with traditional news media. keywords: 2017; africa; anc; article; conflict; coverage; donald; mainstream; mainstream media; media; news; online; people; south; trump; war; wasserman cache: com-5058.pdf plain text: com-5058.txt item: #93 of 201 id: com-5101 author: Makhadi, Tshamano; Diederichs, Pedro title: The role of work-integrated learning in preparing journalism students for the workplace date: 2021-12-31 words: 5065 flesch: 51 summary: The role of work-integrated learning in preparing journalism students ♦ Academics need to visit students regularly in their workplace, while keeping abreast of changes in the media environment; ♦ Students need to have a good understanding of what WIL entails and how they can best render themselves employable. Against this background, the findings of this article will help university supervisors and workplace supervisors in the media industry to maximise the WIL experience for journalism students. keywords: education; industry; journalism; learning; media; students; wil; work; workplace cache: com-5101.pdf plain text: com-5101.txt item: #94 of 201 id: com-5103 author: Swart, Christelle title: A framework for integrating social media brand communication in non-profit organisations date: 2021-12-31 words: 7694 flesch: 30 summary: By adopting an interdisciplinary focus on the corporate brand, social media, and Integrated Communication (IC), the article proposes a framework whereby the integration of social media brand communication could be attained; thus, promoting a strong corporate brand. The framework incorporates distinct strategic and tactical points at which the coordination of social media brand communication may occur. keywords: brand; brand communication; communication; content; elements; framework; integration; media; media brand; online; organisation; platforms; stakeholders cache: com-5103.pdf plain text: com-5103.txt item: #95 of 201 id: com-5124 author: Mgiba, Freddy Marilahimbilu title: The fourth industrial revolution, loyalty intentions and the mediating roles of reputation and pre-visit experiences for the Vilakazi street precinct in Soweto date: 2021-12-31 words: 10487 flesch: 44 summary: Camilleri 2018; Opute et al. 2020; Fernándeza et al. 2019; Brida et al. 2016; Dino & Ong 2020 Fourth industrial revolution environment (4IR) Digital technology-driven connected environment characterised by information availability, ease of communication, lowered switching costs and increased completion because of the enhanced virtual pre-trial of products and services. Pre-visit experience and loyalty intentions (PREVISIT-LOYALT) 4IR technology enables people to encounter brands virtually (Bailey et al. 2015; Hsu et al. 2018). keywords: 2017; 2019; 2020; 4ir; behaviour; brand; business; customer; et al; experience; https://doi; impact; intentions; journal; loyalty; loyalty intentions; management; marketing; model; online; previsit; reputation; research; satisfaction; service; study; technology; tourism; tourists cache: com-5124.pdf plain text: com-5124.txt item: #96 of 201 id: com-5200 author: Ramela, Odireleng; Venter de Villiers, Marike; Chuchu, Tinashe title: Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: A consumer's perspective date: 2022-12-08 words: 4331 flesch: 43 summary: A CONSUMER’S PERSPECTIVE ABSTRACT The impact of social media influencers has attracted much attention from researchers, resulting in an increase in literature on the topic. The purpose of the study was to investigate the impact that social media influencers have on consumers who intend to buy beauty products. keywords: brand; consumers; followers; influencer; marketing; media; number; study; trust cache: com-5200.pdf plain text: com-5200.txt item: #97 of 201 id: com-5261 author: Waititu, Paul; du Plessis, Charmaine title: An exploratory study of online internal communication within an employee relationship management approach: A Kenyan case study date: 2022-12-08 words: 5143 flesch: 40 summary: The key findings in this study identified the lack of training, open communication, involvement, motivation and trust as some of the factors affecting employee relationship management (ERM) in an online setting. Keywords: employee relationship management, employee relationship building, internal communication, online communication tools, online internal communication, public sector organisation, social exchange theory INTRODUCTION keywords: building; communication; employees; octs; online; organisation; relationships; study cache: com-5261.pdf plain text: com-5261.txt item: #98 of 201 id: com-5262 author: Mmutle, Tsietsi; de Beer, Estelle title: Facilitating inclusive citizenry engagement in a provincial government date: 2021-12-31 words: 8899 flesch: 25 summary: The study found that provincial government communication was simply operational in nature, and more often, performed and facilitated without a strategic purpose nor deliberate intention by hemispheric and less-skilled communicators with little regard for communication management theory. A number of the participants held that provincial government communication had the capacity to facilitate social change, convert abstract programmes into pragmatic ones, and to act as a capacity-building instrument aimed at balanced relationships to the benefit of all actors involved, particularly citizens. keywords: citizenry; citizens; communication; engagement; expectations; governance; government; initiatives; management; participants; participation; participatory; process; programmes; public cache: com-5262.pdf plain text: com-5262.txt item: #99 of 201 id: com-5319 author: Steenkamp, Hilke title: From alienation to place-making: Overcoming creation anxiety in journalism students through blended learning date: 2021-12-31 words: 8243 flesch: 41 summary: In this article, the author explores how the aforementioned technological touchpoints could be used to address a specific barrier to student learning. Visual literacy standards in higher education: New opportunities for libraries and student learning. keywords: anxiety; computer; content; creation; design; indesign; journalism; layout; learning; new; research; space; students; technology; video cache: com-5319.pdf plain text: com-5319.txt item: #100 of 201 id: com-5379 author: Oksiutycz, Anna; Angelopulo, George title: Legitimisation of banking transparency in the institutional field discourse in South Africa date: 2021-12-31 words: 7660 flesch: 31 summary: Furthermore, financial transparency discourse predominantly reflected and served the interests of banks as individual business organisations (Gawley 2008), while after the crisis the interest shifted towards transparency that benefits the industry as a whole. Research on transparency mainly focuses on financial transparency (Andries et al. 2017; Barth & Schipper 2008; Bushman et al. 2004; Saad & Jarboui 2015), and the legal dimension of corporate transparency in banking (Bartlett 2012; Brescia & Steinway 2013; Staikouras 2011). keywords: 2013; africa; banking; banking transparency; banks; conduct; crisis; discourse; field; information; market; national; south; study; system; transparency; treasury cache: com-5379.pdf plain text: com-5379.txt item: #101 of 201 id: com-5425 author: Onganga, Jeffrey; Abrahams, Rifqah; Makwambeni, Blessing title: The cultural diversity preparedness of public relations students for the public relations industry: date: 2021-12-31 words: 6266 flesch: 44 summary: However, what is not clear is the extent to which tertiary institutions equip PR students with cultural diversity knowledge to meet industry needs and help practitioners thrive in the workplace. Cultural diversity knowledge The available literature at best offers loose indications of what cultural diversity knowledge entails. keywords: differences; diversity; industry; knowledge; people; pr students; public; relations; students; work cache: com-5425.pdf plain text: com-5425.txt item: #102 of 201 id: com-5465 author: Belling, Cameron; Enslin, Carla; Bozas, Alec title: A proposed media channel framework for integrated brand communication planning date: 2021-12-31 words: 4931 flesch: 41 summary: However, it seems that media channel planning frameworks merely provide a starting point for media channel planners in the allocation of media channels and lack an approach that facilitates the integration of new and traditional media (Kotler et al. 2013; While the goal is for media channels to be interconnected, interdependent and transparent, it is not always achieved through media channel frameworks. keywords: 2015; brand; channel; communication; consumer; contact; framework; integration; marketing; media; media channel; new; planning cache: com-5465.pdf plain text: com-5465.txt item: #103 of 201 id: com-5499 author: Svongoro, Paul; Matende, Tawanda title: Covid-19 information gaps among the disadvantaged communities: The case of the Deaf and Limited English Proficiency communities in Zimbabwe date: 2021-12-31 words: 7216 flesch: 42 summary: State actors, local agencies and health systems should adapt in the midst of this crisis and develop collaborations with social service organisations, media outlets and other stakeholders that allow for the prompt development and distribution of Covid-19 health information to the Deaf and people with LEP. Keywords: health communication; science communication; development communication; Covid-19 information; risk communication; disadvantaged communities; Deaf community; Limited English Proficiency Dr Paul Svongoro Faculty of Arts and Humanities, University of the Western Cape, Cape Town, South Africa Email : 4080786@ myuwc.ac.za ORCID: https://orcid.org/ 0000-0002-3186-339X Tawanda Matende Department of Linguistics, Faculty of Arts, University of Zimbabwe, Harare, Zimbabwe Email : matendet@arts. uz.ac.zw ORCID: keywords: access; communication; community; covid-19; covid-19 information; deaf; english; health; information; language; lep; messages; people; zimbabwe cache: com-5499.pdf plain text: com-5499.txt item: #104 of 201 id: com-5588 author: Khumalo, Sibonile Linda title: The role of participatory development communication in social cohesion: The case of Masibumbane Listeners' Club date: 2021-12-31 words: 7002 flesch: 42 summary: It responds to this question by demonstrating the relationship between participatory development communication and social cohesion amongst Khwezi community radio station’s active listeners. Through outlining the characteristics of social cohesion encompassing social capital, inclusion and shared values, the study shows the critical formation of participatory spaces of engagement from radio listenership expanding to reciprocal gains in social capital and inclusion for members. keywords: capital; cohesion; communication; communities; community; development; group; listeners; members; mlc; radio; social cache: com-5588.pdf plain text: com-5588.txt item: #105 of 201 id: com-5787 author: Matiringe-Tshiangala, Tanitta; Nhedzi, Abyshey title: Does the use of cause-related marketing in fast food restaurants lead to different consumer perceptions? date: 2022-12-08 words: 8369 flesch: 48 summary: METHODOLOGY This study aimed to investigate the impact of cause-related marketing on consumers’ ratings of fast food brands. Thus, from a managerial point of view, CRM hunger initiatives of fast food restaurant brands could potentially be a lucrative value-adding tool for brands within this industry. keywords: 2019; authenticity; brand; campaign; cause; consumers; control; crm; experiment; food; group; intervention; journal; kfc; marketing; research; study; trust cache: com-5787.pdf plain text: com-5787.txt item: #106 of 201 id: com-5792 author: Mandiwana, Awelani Reineth; Barker, Rachel title: Measuring integrated internal communication: A South African case study date: 2022-12-08 words: 5826 flesch: 41 summary: This has resulted in the need to evaluate the strengths and weaknesses of the communication that takes place in the internal organisational environment, referred to as internal communication, which is an integrated process (Rajhans 2012). Factors influencing effectiveness in internal communication. keywords: audit; channels; communication; employees; information; library; m =; mean; measuring; research; study; tool cache: com-5792.pdf plain text: com-5792.txt item: #107 of 201 id: com-5938 author: Delport, Mardi; Mulder, Dalmé title: Tricky two-some: The interplay between radio personalities' personal online identities and online personal brands date: 2021-12-31 words: 7978 flesch: 49 summary: This study explored the interplay of radio personalities’ personal online identity and online personal brand. Semi-structured interviews with ten radio presenters at a commercial radio station in South Africa provided data to suggest a number of guidelines to radio presenters and their employers for the integration of personal online identities and online personal brands on social media. keywords: brand; branding; identities; identity; individual; media; online; participants; personal; presence; professional; radio; social cache: com-5938.pdf plain text: com-5938.txt item: #108 of 201 id: com-5954 author: Selebi, Olebogeng; Mhlongo, Sandy Oupa title: Strategic multi-stakeholder partnerships for achieving SDG 9 through the revival of South African township industries date: 2022-12-08 words: 7526 flesch: 42 summary: The findings may assist policymakers in reviewing township industrial policies. The study revealed that most of the participants are aware of the revitalisation of industrial parks: … project communication is also about the benefits to society at large because what you do in Limpopo Province might be replicated in KZN for instance… it is communicating about this particular project clearing exactly what the intentions of the project and the values… the sustainability aspect… into the future – P1 Industrial revitalisation This theme examined how township industrial development can improve socio- economic development. keywords: africa; communication; development; homelands; industrial; msps; online; participants; partnerships; policy; revitalisation; south; stakeholder; strategic; townships cache: com-5954.pdf plain text: com-5954.txt item: #109 of 201 id: com-6055 author: Motsaathebe, Gilbert title: Understanding the dynamics of broadcast operations driven by a converged digital ecosystem date: 2022-12-08 words: 4194 flesch: 44 summary: Africa is a diverse continent, and individual countries have multiple languages and cultures that need to be addressed through public service television content. As Mathurine (2013) states, “media content can now be saved, copied, archived, searched, related to other content, and shared via social networks”. keywords: africa; audience; broadcasters; broadcasting; content; media; public; service; television cache: com-6055.pdf plain text: com-6055.txt item: #110 of 201 id: com-6071 author: Serfontein-Jordaan, Muriel; Dlungwane, Sixolile title: Achieving sustainable corporate social responsibility outcomes: A multiple case study in the South African mining industry date: 2022-12-08 words: 7639 flesch: 33 summary: Analysis of trends and performance of CSR mining companies. Another emerging issue in mining communities is the lack of telecommunications infrastructure for internet connectivity. keywords: communities; community; companies; csr; development; engagement; industry; mining; mining companies; outcomes; projects; responsibility; stakeholder; study; sustainability cache: com-6071.pdf plain text: com-6071.txt item: #111 of 201 id: com-6676 author: Enslin, Carla; Cronjé, Franci title: The Flâneur in the wagon home on the hill: An exploration of precedent and place brand identity as social construct date: 2022-12-08 words: 6327 flesch: 55 summary: Although the objections and even in some instances the outright condemnation of allowing the wagon home on the vacant plot of land did not reveal serious or widespread malicious intent among the online messaging community group that was studied, the disturbance of place brand habitus, as the event reveals, opened the door to distrust and animosity by the members of the community. Considering the notion of place brand, the article explores the situation in the context of habitus and the historical sense of villagers about their enclosed or secluded environment, home, and sense of social belonging. keywords: 2021; brand; brand identity; community; doi; flâneur; group; habitus; home; identity; online; place; place brand; social cache: com-6676.pdf plain text: com-6676.txt item: #112 of 201 id: com-6720 author: Dziba, Khangelani; Enslin, Carla ; Ndzwayiba, Dr Nceba title: Queer marginality and planning for brand resonance: A qualitative critique of the South African advertising industry date: 2022-12-08 words: 8374 flesch: 45 summary: This process in brand advertising is called brand resonance. A QUALITATIVE CRITIQUE OF THE SOUTH AFRICAN ADVERTISING INDUSTRY ABSTRACT Meaning and purpose in brand advertising has gained prominence in society (Deloitte 2019. keywords: advertisements; advertising; brand; brand resonance; consumers; gender; industry; participants; planning; queer; resonance; social; society cache: com-6720.pdf plain text: com-6720.txt item: #113 of 201 id: com-6727 author: Letlatsa, Relebohile title: Towards a communication strategy implementation framework for higher education institutions in Lesotho date: 2022-12-08 words: 6496 flesch: 35 summary: A handful of academics and communication consultants at public relations companies have struggled primarily with the implementation of strategic plans where it matters most: stakeholder communication (Argenti et al. 2005: 83). One cannot discuss this concept without a mention of stakeholder engagement strategy. keywords: communication; communication strategy; data; heis; implementation; plans; research; stakeholders; strategic; strategy; strategy implementation cache: com-6727.pdf plain text: com-6727.txt item: #114 of 201 id: com-6934 author: Glenn, Ian title: Norma Foster and 'Wildlife in Crisis' date: 2022-12-08 words: 5032 flesch: 54 summary: In this report, wildlife investigator Norma Foster will give us her eye-witness account of their tireless efforts.” The most significant series of documentary films ever made in the Kruger National Park in South Africa was produced and presented by an unlikely source: Norma Foster, born Vorster. keywords: africa; department; films; foster; information; kruger; national; norma; parks; series; south; television; wildlife cache: com-6934.pdf plain text: com-6934.txt item: #115 of 201 id: com-906 author: Pretorius, Engela title: Communicating feminism to the community: the continuing relevance of feminism fifty years after 9 August 1956 date: 2006-12-15 words: 9458 flesch: 56 summary: African women and pre-colonial patriarchy Before the arrival of the European settlers, black women were the tillers of the fields. While the weak status of the Bantu Women’s League after the pass campaign suggests that African women easily accommodated themselves to male domination in Congress, one cannot conclude that black women lacked any self-awareness. keywords: african; black; class; feminism; gender; history; liberation; movement; oppression; pass; role; social; south; south africa; struggle; white; women; world cache: com-906.pdf plain text: com-906.txt item: #116 of 201 id: com-907 author: Froneman, J. D. title: In search of the daily sun's recipe for success date: 2006-12-15 words: 5992 flesch: 69 summary: In an editorial on its third birthday, the Sunday Sun elaborated on this, predicating its views on the fact that the Sunday Sun, Daily Sun and the new Afrikaans weekly tabloid, Son, all have “an unmistakable tabloid attitude” (Sunday Sun, 1 August 2004). In an editorial the paper stated: “Like you, we are optimistic… Our newspaper is bright, optimistic, cheerful and positive” (Daily Sun, 1 July 2002). keywords: 2004; daily; journalism; july; market; media; news; paper; readers; south; sun; sunday; tabloid cache: com-907.pdf plain text: com-907.txt item: #117 of 201 id: com-908 author: Coetzee, Mercia; Breytenbach, H. J. title: Plagiarism at tertiary institutions: perceptions of lecturers at the UFS campuses date: 2006-12-15 words: 5736 flesch: 57 summary: According to the Turnitin web page (Plagiarism and Turnitin.com 2005: 5), between 50% and 90% of students commit plagiarism and only a few are caught out. 45 Table 1: Level of seriousness of plagiarism on the UFS campuses LEVEL OF SERIOUSNESS OF PLAGIARISM ON UFS CAMPUSES (N = 161) GRAPH: SERIOUSNESS OF PLAGIARISM (Q8) Extent of plagiarism keywords: 2004; information; lecturers; plagiarism; question; respondents; steps; students; university cache: com-908.pdf plain text: com-908.txt item: #118 of 201 id: com-909 author: Schmidt, Leoni title: Reflections on drawing date: 2006-12-15 words: 4678 flesch: 51 summary: The third section explores connections between drawing and registers for visual communication and literacy, with specific attention to Umberto Eco's semiotic typology of modes of sign production. In the history of Western art, drawing has traditionally been under-acknowledged in favour of painting, sculpture and architecture. keywords: art; artist; arts; communication; drawing; example; language; literacy; london; modes; new; practice cache: com-909.pdf plain text: com-909.txt item: #119 of 201 id: com-910 author: Schutte, Paul J.; Boessenkool, Jan title: Local AIDS councils in North-West: the construction and communication of meaning within the context of ownership and accountability date: 2006-12-15 words: 8162 flesch: 50 summary: Although the co-operation and interaction between the three levels have been researched, the main focus was on the LACs and member organisations that were supposed to co-ordinate and implement the strategies within their respective communities. Since meanings are constructed in various kinds and levels of relations and interactions between individuals, groups and organisations, this research orientation compelled the team to go into these relations and interactions (communication) at the following levels: 74 • LACs in relation to government (local, regional, provincial, national); • within LACs themselves; and • LACs in relation to member organisations and non-member organisations. keywords: aids; communication; hiv; lacs; level; meaning; members; north; organisations; pca; policy; research; west cache: com-910.pdf plain text: com-910.txt item: #120 of 201 id: com-911 author: Bester, C. M.; Naudé, A. M. E. title: Die rol van oorredingsveranderlikes in bewuswordingsprogramme oor MIV/VIGS by hoërskole in Potchefstroom date: 2006-12-15 words: 6824 flesch: 56 summary: op grond van die relevansie van die onderwerp vir hom/haar en oor die vermoë beskik om inligting sentraal te verwerk, die uitkoms afhang van die aard van Die geredelikheid waarmee ‘n mens oor ‘n onderwerp in gesprek tree, is ook ‘n aanduiding van die relevansie van die onderwerp vir ‘n persoon. keywords: aan; argumente; dat; dat die; deur; die; dit; gedrag; graad; het; hierdie; hoe; hulle; inligting; kan; kennis; leerders; lewensoriëntering; meer; meisies; met; miv; nie; ook; oor; opsigte; tot; uit; van; van die; vigs; vir; wat; word cache: com-911.pdf plain text: com-911.txt item: #121 of 201 id: com-912 author: Jordaan, Danie title: A critical perspective on the reception of three LoveLife billboards in rural Transkei date: 2006-12-15 words: 5921 flesch: 48 summary: Those who use media campaigns to advertise products or establish and maintain brands do so on the assumption that the beliefs, values and attitudes of members of the target audience can be changed, or at least reinforced. This belief in the power of the media is also subscribed to by those who do not have the financial power base from which to launch media campaigns, and who rely on sensation or acts of terror to arouse media interest and so gain media coverage. keywords: aids; campaign; education; group; hiv; lovelife; meaning; media; poster; responses cache: com-912.pdf plain text: com-912.txt item: #122 of 201 id: com-913 author: Mhlanga, Brilliant title: Corporate strategies and market developments in South Africa's telecommunications industry date: 2006-12-15 words: 5202 flesch: 46 summary: TIPS uses Space Stream Express and Space Stream Office to enable a single satellite dish antenna for receiving and sending information.5 In November 2005, Telkom South Africa announced that it had embraced the services of a global Israeli company called Amdocs based in America by fully utilising its Integrated Customer Management strategy (ICM).6 These services include the following: Amdocs billing, Amdocs CRM and Amdocs order management products. In this regard, Vodacom, MTN and Cell C, South Africa’s three main cellular phone service providers, form part of the effort to understand the telecommunications environment and help us to glean on the corporate strategies employed by these companies to impede competition and entry of smaller companies into the market. keywords: africa; cell; company; market; media; mtn; service; south; telecommunications; telkom; vodacom cache: com-913.pdf plain text: com-913.txt item: #123 of 201 id: com-914 author: Majola, Pretty Lilly title: A model of community development and gender equity through access to information technology date: 2006-12-15 words: 5737 flesch: 47 summary: Community participation in community development projects helps to provide resources relevant to community needs. Through the discussions that took place in Hamburg, and by reflecting on the traditional role of gender in participatory settings, the unavoidable impact that ICT will have on any community, irrespective of its locality in the rural environment, the model presents a basis for introducing new technologies to support community development projects. keywords: community; development; gender; icts; information; issues; levels; model; participation; participatory; project; women cache: com-914.pdf plain text: com-914.txt item: #124 of 201 id: com-915 author: Möller, Jeré; van Niekerk, Angelique title: Gedagtes oor begeerte en mites in reklamekommunikasie date: 2006-12-15 words: 6033 flesch: 64 summary: Die studieveld gemoeid met die bestudering van die vormgewing van betekenis in kommunikasie is die semiotiek. In hierdie ondersoek is die identifisering van die onderliggende samelewingsmites slegs moontlik deur die identifisering van die verskillende semiotiese elemente wat hierdie mites in stand hou. keywords: aan; analise; appel; begeerte; bepaalde; betekenis; binne; dat; deur; die; dit; dus; fourie; gebruik; hierdie; kan; konnotatiewe; meaning; media; mites; nie; ondersoek; ontvanger; ook; reklame; soos; tekens; van; vir; wat; word cache: com-915.pdf plain text: com-915.txt item: #125 of 201 id: com-916 author: Rabe, Lizette title: The wedge that cracked the rock - a pioneering woman journalist date: 2006-12-15 words: 6419 flesch: 64 summary: This article attempts to establish the extent of Van Reenen’s contribution as pioneer to establish South African women journalists as professionals. The premise of this article is that Van Reenen was a pioneer for women journalists in a language community and a country in which women were ignored for a long time as professional contributors to the profession of journalism. keywords: 2004; african; afrikaans; die; history; journalism; media; rabe; reenen; rykie; south; van; van reenen; women cache: com-916.pdf plain text: com-916.txt item: #126 of 201 id: com-917 author: Mynhardt, Tienie title: Kommunikasiekanale in die vestiging en ontwikkeling van Orania date: 2006-12-15 words: 2412 flesch: 50 summary: (ii) Dorpsraadkennisgewings - bied hoofsaaklik inligting oor dienslewering, maar dek ook onderwerpe soos omgewingsbewaring, dorpsverfraaiing, troeteldierbeheer of selfs verlore goedere, ens. (iii) Inligtingsessies vir nuwe intrekkers - een keer per kwartaal woon nuwe intrekkers op twee agtereenvolgende Saterdae inligtingsessies by waar hulle op hoogte gebring word van die dorp se geskiedenis, arbeidsetos, infrastruktuur, gemeenskapsaktiwiteite en algemene doelwitte. (viii) Bemarkings DVD - ’n DVD waarin ’n oorsig gegee word van die beginsels waarop Orania berus (bv. nie regs, rassisties of isolisties nie) en ’n algemene beeld wat die lewenswyse en ontwikkeling op Orania uitbeeld, word in die bemarking gebruik. keywords: aan; dat; deur; die; dit; ekonomiese; gemeenskap; hierdie; kan; kommunikasie; meer; nie; ontwikkeling; ook; orania; van; vir; wat; word cache: com-917.pdf plain text: com-917.txt item: #127 of 201 id: com-918 author: Steyn, Melissa title: The diversity imperative: excellence, institutional culture, and limiting assumptions at some historically white universities date: 2007-12-14 words: 7021 flesch: 47 summary: Institutionalising campus diversity in South African higher education: Review of diversity scholarship and diversity education. It unequivocally identifies a new attitude towards diversity as holding the key to the 21st century: Instead of allowing diversity of race and culture to become a limiting factor in human exchange and development, we must refocus our understanding, discern in such diversity the potential for mutual enrichment . . . keywords: 2000; 2003; african; culture; diversity; education; multiculturalism; need; south; staff; students; transformation; universities cache: com-918.pdf plain text: com-918.txt item: #128 of 201 id: com-919 author: van der Merwe, J. C. title: Reflections on promoting open discussion forums at university date: 2007-12-14 words: 5510 flesch: 49 summary: 20 THE INFLUENCE OF HIGHER EDUCATION ON THE NATURE OF DISCUSSION FORUMS Given the fact that the university is supposed to be characterised by vigorous intellectual discourse, it is quite ironic that many of the people who constitute the university community, and who are supposed to be experts on the idea of the university, were reluctant and/or unable to engage in an intellectual discussion regarding the nature of the university. Thus, we need to ask ourselves to what extent this state of affairs can be attributed to the direction in which higher education has been moving the last few years. keywords: attitude; communication; discussion; education; forum; participants; people; south; university cache: com-919.pdf plain text: com-919.txt item: #129 of 201 id: com-920 author: de Wet, Johann C. title: On democracy and communication: the dilemma of freedom and the challenge of equality date: 2007-12-14 words: 7080 flesch: 59 summary: As Levi (1959: 37-46) suggests, Mill advocates such freedom of thought and discussion in order to foster free development of individuality. With such freedom comes a climate of unhappiness where “communities live in fear, closeted behind walls and barbed wire, ever anxious in their houses, on the streets and on our roads, unable freely to enjoy our public spaces” (Mbeki 2007). keywords: communication; democracy; equality; freedom; government; individual; law; new; persons; press; principles; south; state cache: com-920.pdf plain text: com-920.txt item: #130 of 201 id: com-921 author: Jordaan, Christina title: Sex, sexuality and communication: a thematic analysis of the perceptions of young South African adults date: 2007-12-14 words: 6562 flesch: 54 summary: It is argued that these programmes do not manage to address the understanding and interpreting of sexual language adequately. Before I present the research findings, a brief investigation into the history of sex and sexuality and the meaning of sexual language is necessary to contextualise the study. keywords: behaviour; body; communication; female; interest; language; male; respondents; responses; sex; sexuality; women cache: com-921.pdf plain text: com-921.txt item: #131 of 201 id: com-922 author: Mersham, Gary title: Communication interventions for diversity management in a new company - lessons from KwaZulu-Natal date: 2007-12-14 words: 9305 flesch: 48 summary: ORGANISATIONAL CULTURE Buzz concepts abound, but business culture or its broader synonym organisational culture has withstood numerous business management fashions and trends. All three of these clash with the management expectations of global business culture. keywords: 1994; african; approach; business; communication; culture; differences; diversity; facilitator; group; individual; management; new; organisation; people; south; training; values; work cache: com-922.pdf plain text: com-922.txt item: #132 of 201 id: com-923 author: Terblanche, Lydie; Terblanche, F. H. title: Aspekte van Fisher se narratiewe teorie as vertrekpunt vir 'n retoriese kritiekbenadering tot die De la Rey-liriek? date: 2007-12-14 words: 8012 flesch: 69 summary: Met betrekking tot die assessering van die waardebelaaide redes wat ’n rol in die bepaling van die waarheidsgetrouheid van ’n storie speel, maak Fisher (1987: 109) ook van vyf konsepte gebruik, nl: feit, relevansie, gevolg, konsekwentheid en transendentale kwessie. RETORIESE KRITIEK Retoriese kritiek behels ’n sistematiese metode vir die beskrywing, ontleding, interpretasie en evaluering van die oorredingskrag van boodskappe wat in tekste ingebed is (Frey, Botan & Kreps 2000: 229). keywords: 2007; aan; ander; beskou; besoek; bok; byvoorbeeld; daar; dat; de la; deur; die; dit; februarie; fisher; herwin; het; hierdie; kan; la rey; lirieke; narratiewe; nie; ook; oor; redes; retoriese; rey; soos; storie; teorie; tot; van; van die; vir; volksblad; waardes; wat; word cache: com-923.pdf plain text: com-923.txt item: #133 of 201 id: com-924 author: Diederichs, P. D. title: Die stand van die Afrikaanse koerant in Suid-Afrikaanse gemeenskappe date: 2007-12-14 words: 7065 flesch: 63 summary: Die studie het na aanleiding van die momente-benadering, soos dit opgeneem is in die kontemporêre aksie-teoretiese benadering, wat op sy beurt, breedweg gestel, gesien kan word as ’n verfyning van die gebruiks- en bevredigingsteorie, sodanige “momente” in die breë koerantbedryf en die Afrikaanse koerantomgewing geïdentifiseer en omskryf. EVALUEREND Die kern van hierdie variasie lê opgesluit in die verskeidenheid wat vir die verbruiker in die Suid-Afrikaanse mediamark beskikbaar is. keywords: 2005; afrikaanse; ander; communication; daar; dat; deur; die; dit; dié; ekonomiese; het; hierdie; kan; koerant; maar; mcquail; media; meer; moet; navorsing; nie; nuwe; oor; opsigte; politieke; research; sal; son; soos; studie; suid; tot; uit; van; van die; vir; waar; wat; word cache: com-924.pdf plain text: com-924.txt item: #134 of 201 id: com-925 author: Roodt, Zarine title: The self on the page: the therapeutic value of writing date: 2007-12-14 words: 7641 flesch: 60 summary: Journal writing focuses on the writer’s internal experiences, reactions, and perceptions and differs from traditional diary writing where daily events and happenings are recorded from an exterior point of view (Adams 2005) (see also journal writing from a psychological perspective by Halberg 1987). Specific techniques utilised in writing The actual techniques employed in therapeutic writing in therapy are manifold and, once again, full justice cannot be done to these in the limited space of this article. keywords: exercise; experience; hunt; individual; j.w; journal; pennebaker; psychology; research; self; therapy; value; writing cache: com-925.pdf plain text: com-925.txt item: #135 of 201 id: com-926 author: Chasi, Colin; de Wet, Gideon title: Existence, communication, violence and a mainly Kierkegaardian existential approach to communication on HIV/AIDS date: 2007-12-14 words: 5555 flesch: 56 summary: A study in the problem of existential communication. This possibility heralds the possibility for tactful communication, especially on the existential, that facilitates the emergence of people who can take responsibility for their actions and who can act therefore with creativity to ameliorate and to also produce future conditions of interaction that enable growth. keywords: aids; communication; existential; hiv; human; individual; kierkegaard; world cache: com-926.pdf plain text: com-926.txt item: #136 of 201 id: com-927 author: le Roux, Alta; Snyman, Maritha title: Exploring branding in the non-profit sector: a case study of the Girl Guides' Association of South Africa date: 2007-12-14 words: 5845 flesch: 52 summary: The attitude and feeling towards GGASA members was “Don’t you have a life?” A CASE STUDY OF THE GIRL GUIDES’ ASSOCIATION OF SOUTH AFRICA Communitas ISSN 1023-0556 2007 12: 189 - 206 Alta le Roux and Maritha Snyman* ABSTRACT This article reports on a case study of the Girl Guides’ Association of South Africa (GGASA) in an attempt to recommend a corporate communication strategy for the organisation. keywords: brand; communication; ggasa; identity; image; marketing; npos; organisation; public; social; south cache: com-927.pdf plain text: com-927.txt item: #137 of 201 id: com-928 author: Marais, Willemien title: What do I do with my degree? The value of studying in the humanities date: 2007-12-14 words: 1979 flesch: 63 summary: Most B.A. degrees allow much in terms of choosing which fields of study to add to the core modules of a qualification. On some level, it seems that degrees in the Humanities are perceived to be inferior. keywords: b.a; degree; humanities; student cache: com-928.pdf plain text: com-928.txt item: #138 of 201 id: com-929 author: Glenn, Ian title: Film viewing in South Africa in 2007: some vexed questions date: 2008-12-19 words: 6663 flesch: 60 summary: Even in watching the hearings of the Truth and Reconciliation Commission, audiences remained divided with figures and racial divisions in some ways very similar to those watching South African films like Tsotsi. Might it be that they give us an idea of what South African films should be to reach a large local audience across racial barriers, or what kinds of foreign films or figures might offer models? keywords: 2007; africa; audience; dvd; figures; film; material; south; south africa; television; viewership; viewing cache: com-929.pdf plain text: com-929.txt item: #139 of 201 id: com-930 author: Strauss, D. F. M. title: The "modal grid" underlying language, communication, translation and the learning of a new language date: 2008-12-19 words: 7802 flesch: 48 summary: It will be argued that the horizon of the functional conditions of language ultimately underlies meaningful communication and that acknowledging it enables a new approach both to translation and the learning of new languages. What is at stake is the mastery 19 The “modal grid” underlying language, communication, translation and the learning of a new language of a grammatical structure and linguistic rules from an apparently insufficient amount of linguistic data and to this Chomsky adds that even a child can generate more sentences than there are seconds in the life of any average person. keywords: aspects; communication; concept; entities; grid; human; language; learning; meaning; modal; new; reality; terms; translation cache: com-930.pdf plain text: com-930.txt item: #140 of 201 id: com-931 author: Ingle, Mark title: An analysis of successful community development communication: missionaries, Max-Neef and the universal need for transcendence date: 2008-12-19 words: 9771 flesch: 57 summary: Human development: Its nature and relevance for a post-apartheid South Africa. Reflections on human development. keywords: 1997; africa; analysis; communication; community; development; development communication; human; max; missionaries; need; neef; people; south; state; transcendence; world cache: com-931.pdf plain text: com-931.txt item: #141 of 201 id: com-932 author: Turner, Gillian; Rabe, Lizette title: A microhistorical record of "micromedia": a community media journalist and her medium date: 2008-12-19 words: 7537 flesch: 64 summary: Community media, in essence, is the ideal subject to be analysed within the tenets of microhistory, as community media is in essence “micromedia”, recording a distinctive persona, time and place — the microhistory — of an era. The Unicorn community newspapers, serving “white” suburbs, moved into the Argus Building (now Newspaper House) in St George’s Mall in 1996, having amalgamated with the Argus community newspapers, serving “coloured” suburbs, to become Cape Community Newspapers (CCN) (Brenner 2006). keywords: advertising; area; brenner; cape; community; journalist; mail; media; microhistory; micromedia; newspaper; table; tabletalk cache: com-932.pdf plain text: com-932.txt item: #142 of 201 id: com-933 author: Swanepoel, Thalyta; Fourie, Lynnette M.; Froneman, Johannes D. title: Ethical guidelines for HIV and AIDS reporting: the interest-group factor date: 2008-12-19 words: 7802 flesch: 61 summary: Communitas Omslag Nov 2008 75 ETHICAL GUIDELINES FOR HIV AND AIDS REPORTING: THE INTEREST-GROUP FACTOR Communitas ISSN 1023-0556 2008 13: 75 - 92 Thalyta Swanepoel, Lynnette M. Fourie and Johannes D. Froneman* ABSTRACT HIV and Aids is a complex developmental issue. To deal with HIV and Aids in such a comprehensive manner, a multi-sectoral approach is required in which government, civil society, the media and NGOs take hands. keywords: 2001; 2002; 2004; africa; aids; group; guidelines; hiv; interest; journalists; media; news; reporting; sources; south cache: com-933.pdf plain text: com-933.txt item: #143 of 201 id: com-934 author: van der Merwe, Nadia title: Communicating to adolescents about HIV and AIDS through campus radio: suggestions from the literature date: 2008-12-19 words: 6999 flesch: 51 summary: Apart from a literature review of the topic, which informed the identification of challenges and suggestions to overcome the challenges, it was also necessary to gain insight into the perceptions of selected station managers of campus radio stations regarding their role in general, and, more specifically, in communicating to their listeners (aged 16-28) about HIV and Aids. The station manager of Tuksfm was clear about the role that campus radio should play in respect of HIV and Aids, and maintained that campus radio stations should “provide information about the pandemic”. keywords: adolescents; aids; campus; campus radio; communication; community; hiv; media; radio; role; stations; suggestions cache: com-934.pdf plain text: com-934.txt item: #144 of 201 id: com-935 author: Coertze, Geraldine title: VCT: voluntary counselling and testing or veritable communication tragedy? date: 2008-12-19 words: 8140 flesch: 54 summary: In order to facilitate further discussion, a brief explanation of the term, indicating the inclusion of HIV testing, was given. Later in the discussion, the point of view was raised that “people should stop seeking VCT when they are too ill, but HIV testing should become a habit” (Zulu male A). keywords: africa; aids; communication; counselling; group; health; hiv; persons; south; testing; tragedy; vct cache: com-935.pdf plain text: com-935.txt item: #145 of 201 id: com-936 author: Twala, Chitja title: Exco meets the people in the Free State: a window dressing exercise? date: 2008-12-19 words: 6389 flesch: 49 summary: The current context of government communication takes cue from the constitutional imperative of freedom of information founded on the objectives to make a visible shift from the apartheid state to a democratic state. In pre-1994 South Africa, government communication was largely conducted in either English or Afrikaans, at the expense of other African languages. keywords: communication; communication method; communities; community; exco; government; issues; method; people; provincial; state cache: com-936.pdf plain text: com-936.txt item: #146 of 201 id: com-937 author: Krige, Daleen; de Wet, Johann C. title: Does the patient package insert (PPI) in South Africa serve the purpose of health communication? date: 2008-12-19 words: 9165 flesch: 48 summary: Although new technologies allow for the delivery of health communication messages by means of telephone, video and other electronic means (Suggs 2006: 62), the educational role of written patient information should not be overlooked, especially in the South African context where there are many people without access to electronic resources. According to Basara and Juergens, an increasing demand for PPIs was sparked in the US at that time by the following factors: • a growing interest by consumers in health information and self-medication; • more direct-to-consumer advertising of prescription drugs; and • laws requiring pharmacists to counsel patients (1994: 48). keywords: africa; communication; drug; health; health communication; information; insert; language; medication; message; online; package; patient; ppi; ppis; readability; south cache: com-937.pdf plain text: com-937.txt item: #147 of 201 id: com-938 author: Mulder, Dalmé title: A conceptual model for integrating communication and corporate culture date: 2008-12-19 words: 6825 flesch: 44 summary: This article addresses the above- mentioned issues, but its overall aim is to provide a conceptual model for integrating communication and corporate culture in order to enhance an organisation's efficacy in multicultural societies. Viewed from a systems perspective, there is 172 A conceptual model for integrating communication and corporate culture no simple “starting” or “ending” points in this model. keywords: 2005; 2007; brand; communication; corporate; culture; duncan; marketing; model; moriarty; organisation; people; systems cache: com-938.pdf plain text: com-938.txt item: #148 of 201 id: com-939 author: de Wet, Gideon title: Societies in transition: multi-cultural-man and strategic public relations (PR) challenges for PR practitioners in South Africa date: 2008-12-19 words: 8185 flesch: 45 summary: This article explores potential conceptual challenges for strategic public relations practitioners in their challenges to manage integrated public relations and the lessons to be learned from such traumatised societies. The political context and identity formation: The apartheid and democracy eras; • The multi-cultural-man and identity: Challenges for strategic public relations; • Reconciliation Barometer and multi-cultural-man: Significance for strategic public relations; and • Communication and the multi-cultural-man and the implications for strategic public relations. keywords: africa; challenges; communication; context; corporate; identity; man; multi; practitioners; relations; south; south africa cache: com-939.pdf plain text: com-939.txt item: #149 of 201 id: com-940 author: Fisher, Anton title: Learning to lead without blinkers date: 2008-12-19 words: 1533 flesch: 59 summary: Furthermore the two incidents show that a new concept of leadership needs to be developed which is truly rooted in our African condition, and which can become our national ethos. This is what the Reitz video and the xenophobic attacks have exposed about South Africans – the need to learn new values, attitudes and behaviours and the need to unlearn the old ones, and in this way beginning to develop a new leadership concept and cadre. keywords: leadership; new; south cache: com-940.pdf plain text: com-940.txt item: #150 of 201 id: com-941 author: none title: Revisiting Hofstede among South African students: some intercultural communication guidelines for the workplace date: 2009-12-18 words: 7159 flesch: 50 summary: 10 Revisiting Hofstede among South African students: Some intercultural communication guidelines for the workplace Such differences regarding the “positions of experiences”, a concept in the post structural model of Iben Jensen (2008), come into play here and should be addressed in intercultural communication within organisations. Even recent textbooks on intercultural communication uncritically use Hofstede’s index and South Africa’s ratings against other countries (Lustig & Koester 2003: 110-138; Jandt 2007: 157-182; Neuliep 2006: 65-92; Samovar, Porter & McDaniel 2007: 198-207). keywords: black; communication; culture; differences; groups; hofstede; respondents; south; students; workplace cache: com-941.pdf plain text: com-941.txt item: #151 of 201 id: com-942 author: Reece, Catherine; Glenn, Ian title: The digital divide and the knowledge gap in South African internet usage date: 2009-12-18 words: 3333 flesch: 53 summary: This means that each successive group consists of a sum of different kinds of Internet users, and is not a reflection of “only” those users who had used the Internet within a certain period. Figure 2 demonstrates how, out of every 100 Internet users in 2002, 24% of Internet users were likely to be infrequent Internet users (“past four weeks”), 33% were likely to be moderate Internet users (“past seven days”) and 43% were likely to be frequent Internet users. keywords: access; digital; divide; internet; south; users cache: com-942.pdf plain text: com-942.txt item: #152 of 201 id: com-943 author: Marais, Willemien; de Wet, Johann C. title: The Reitz video: inviting outrage and/or pity? date: 2009-12-18 words: 7031 flesch: 60 summary: White men had more power than black men, which means that black women were at the bottom of the hierarchy. The UFS community (96): black and white current students (20), the rector and vice chancellor (8), UFS management (9), UFS council (3), UFS staff (5), parents of current students (1), student body (3), student leadership (9), the Reitz 4 (6), the cleaners who appeared in the video (5), current Reitz students (1), Reitz student leadership (3), Reitz Old Boys (8), Reitz parents (2), Reitz whistleblowers (1), alumni (2), former UFS rectors (2), Nehawu (5), UVpersu (3) • South African education community (17): University of Stellenbosch (2), University of Cape Town (1), University of Pretoria (2), University of North West (Potchefstroom campus) (1), National Department of Education (8), HESA (2), High School Jim Fouché (1) • Formal political and governmental organisations (56): DA (7), Freedom Front Plus (7), ANC (5), Independent Democrats (2), UDM (1), Young Communists’ League (1), IFP (16), ACDP (2), Sasco (2), Cabinet (1), HNP (1), SACP Youth League (1), Free State provincial government (6), Mangaung Local Municipal Council (1), South African Human Rights Council (3) • Civil society (19): Church groups (Dutch Reformed (1), VGKSA(1)), FAK (2), AfriForum/Solidariteit (5), Free State Agriculture (1), Afrikanerbond (1), ATKV (1), Dames Aktueel (1), Dameskring (1), Regslui vir Afrikaans (1), Rapportryersvereniging (1), Suid-Afrikaanse Akademie vir Wetenskap en Kuns (1), Die Voortrekkers (1), Afrikaner-Alliansie (1) • Prominent South Africans/commentators (12): FW de Klerk (1), commentators (1), Dr Dorian Aiken (1), Dr Andries Bezuidenhout (1), Prof. Kader Asmal (2), Johrné van Huyssteen (1), Raenette Taljaard (1), Dan Roodt (1), Irvin Khoza (1), Danny Titus (1), 81 prominent South Africans (1) • Media (87): columnists (9), letters to the editor (44), editorial (14), international (as published in SA newspapers) (20) Only the initial reaction of these role-players was taken into account. keywords: 2008; bon; generation; man; mass; ortega; reaction; reitz; reitz video; students; ufs; video cache: com-943.pdf plain text: com-943.txt item: #153 of 201 id: com-945 author: van der Merwe, J. C. title: Communicative-philosophical challenges of managing a male residence at the University of the Free State date: 2009-12-18 words: 6716 flesch: 55 summary: Paul Schutte 43 COMMUNICATIVE-PHILOSOPHICAL CHALLENGES OF MANAGING A MALE RESIDENCE AT THE UNIVERSITY OF THE FREE STATE Communitas ISSN 1023-0556 2009 14: 43 - 56 J. C. van der Merwe* ABSTRACT Institutions of Higher Education have an important contribution to make towards the South African project, and residence life gives a university a unique opportunity to make a significant contribution towards nation building. Driven by the conviction that the transformation of residence life, more than a decade after the birth of the new South Africa, was a moral imperative, I accepted the post of a residence head in February 2008. keywords: africa; challenges; culture; male; residence; south; state; students; transformation; ufs; university cache: com-945.pdf plain text: com-945.txt item: #154 of 201 id: com-946 author: Strauss, Danie title: Popular conceptions and the communication of philosophical views of reality date: 2009-12-18 words: 6295 flesch: 49 summary: Pigliucci, for example, holds a similar conviction: “No serious scientific discussion of any topic should include supernatural explanations, since the basic assumption of science is that the world can be explained entirely in physical terms” (Pigliucci 2003: 59 Popular conceptions and the communication of philosophical views of reality 195). In the 20th century, after modern physics succeeded to transcend its mechanistic restriction, it was realised that physical time is intrinsically connected with causation, for the effect can never precede the cause. keywords: communication; conceptions; einstein; physics; reality; sciences; space; theory; time; van; views cache: com-946.pdf plain text: com-946.txt item: #155 of 201 id: com-947 author: Rawjee, Veena; Jordaan, Danie title: HIV/AIDS campaigns: a process model perspective date: 2009-12-18 words: 6717 flesch: 45 summary: GENERAL RECOMMENDATIONS Based on the above findings, the study recommends that more attention should be paid to setting realistic, specific and measurable objectives for communication campaigns. Lessons in evaluating communication campaigns. keywords: aids; audience; campaign; communication; education; evaluation; hiv; messages; model; process; target cache: com-947.pdf plain text: com-947.txt item: #156 of 201 id: com-948 author: Fourie, Lynette; Kloppers, Elbé title: Organisation as change-agents in HIV/AIDS programmes through participatory communication date: 2009-12-18 words: 6684 flesch: 47 summary: Community organisations understand the local culture and context of the community and could, in many instances, be viewed as representing the community. Two of the organisations are corporate organisations; one is a factory and the other a supermarket. keywords: aids; change; communication; hiv; information; organisations; participatory; programmes; respondents cache: com-948.pdf plain text: com-948.txt item: #157 of 201 id: com-950 author: Sesanti, Simphiwe title: A case for African culture in journalism curricula date: 2009-12-18 words: 4297 flesch: 59 summary: Paul Schutte 125 A CASE FOR AFRICAN CULTURE IN JOURNALISM CURRICULA Communitas ISSN 1023-0556 2009 14: 125 - 135 Simphiwe Sesanti* ABSTRACT This article examines the need to teach African culture as a module in journalism schools based on the African continent. Using cultural framing as a theoretical basis, the article shows how ignorance of African culture by journalists reporting on indigenous African communities has manifested itself. keywords: 2008; african; article; bullard; case; culture; education; journalism; south cache: com-950.pdf plain text: com-950.txt item: #158 of 201 id: com-951 author: Roodt, Zarine title: Dialoog met die self: die labirint as medium van intrapersoonlike kommunikasie date: 2009-12-18 words: 5436 flesch: 62 summary: Vocate (1994: 7) gee die spesifieke eienskappe van selfspraak: (a) Selfbewussyn of “reflective consciousness” soos Mead (in Vocate 1994: 7) dit stel; (b) die dialogiese aard, met ander woorde, die self is die objek van die spraak, ongeag of dit geverbaliseer word of nieverbaal is; (c) ’n stimulus, hetsy teken of simbool wat vanuit die self 140 Dialoog met die self: Die labirint as medium van intrapersoonlike kommunikasie ontstaan, dus selfstimulus; en (d) ’n vertolkende, simboliese respons of terugvoering van die self, dus selfrespons. konteks van die mens se soeke na persoonlike betekenis.) keywords: 2007; aan; communication; daar; dat; dialoog; die; dit; dus; hierdie; intrapersoonlike; ipk; kan; kommunikasie; labirint; labirintloop; labyrinth; medium; nie; ons; proses; self; selfspraak; soos; tot; van; vir; vocate; wat; word cache: com-951.pdf plain text: com-951.txt item: #159 of 201 id: com-952 author: Venter, Ben-Piet; van der Merwe, Johann title: Can public relations put the trust back in organisations? date: 2009-12-18 words: 6483 flesch: 50 summary: Ranging from bestsellers such as The fall of advertising and the rise of PR by Al and Laura Ries to the publication of serious reports like The professional bond – 152 Can public relations put the trust back in organisations? Public relations and the practice by Judy VanSlyke Turk, publications querying the future of the profession abound. The focus on relations as identified above by Heath and Coombs is reflected in the definition of public relations adopted by the Public relations institute of Southern Africa (Prisa) (Skinner et al. 2004: 4): “Public relations is the management, through communication, of the perceptions and strategic relationships between an organisation and its internal and external stakeholders.” keywords: 2006; companies; ethics; marketing; organisation; practitioners; public; relations; role; south; trust; value cache: com-952.pdf plain text: com-952.txt item: #160 of 201 id: com-953 author: Linstrõm, Margaret title: Lost in translation: election poster viewing and other memories date: 2009-12-18 words: 1592 flesch: 74 summary: Other IFP posters featured the face of Mangosuthu Buthelezi, with the slogan “The Tried and Tested Alternative”. Our election day had started before dawn in Paballelo – home to the Upington 26. keywords: election; message; party; poster; viewing cache: com-953.pdf plain text: com-953.txt item: #161 of 201 id: com-954 author: Archer, Arlene title: Visual dimensions of academic discourse in higher education date: 2010-12-17 words: 6091 flesch: 54 summary: Multimodal student assignments in Higher Education This article has attempted to demonstrate the visual nature of written academic texts. According to Luke (1996, in Jewitt 2006: 9), in a “symbol saturated environment”, it is important to be able to “construct, control, and manipulate visual texts and symbols”. keywords: dimensions; discourse; education; image; language; meaning; new; text; use; visual; writing cache: com-954.pdf plain text: com-954.txt item: #162 of 201 id: com-955 author: none title: The current state of research in the social sciences date: 2010-12-17 words: 2227 flesch: 59 summary: Davidson and Tolich (2003), in an extensive coverage of social science research in New Zealand, lament the unequal treatment meted out to the social sciences. Social science research will pale into insignificance if no conscious effort is made to claim a stake and a rightful place alongside all the sciences. keywords: africa; research; sciences; social; state; world cache: com-955.pdf plain text: com-955.txt item: #163 of 201 id: com-956 author: Strauss, D. F. M. title: Visual communication - a transcendental-emperical perspective date: 2010-12-17 words: 8406 flesch: 48 summary: Therefore, in an audible sense animal subject-subject relations are indeed founded in subject-object relations, but since no objectification, distinct from subject-bound sound production takes place, animals do not function on the level of human visual communication, mediated by distinct objects, such as technically (formatively) produced images, signals, signs, symbols, and linguistic systems (fully-fledged languages). Since we have noted that insofar as material things are physical they are not objects but subjects, it follows that human communication takes place solely when physical things are objectified within the sign mode of reality. keywords: animals; aspect; beings; communication; function; human; language; lingual; mode; object; perspective; relations; sign; sign mode; subject; visual cache: com-956.pdf plain text: com-956.txt item: #164 of 201 id: com-957 author: Gaede, Rolf J. title: Strategies for stabilising pictorial meaning in a low-literate target group date: 2010-12-17 words: 7479 flesch: 47 summary: Visual literacy broadly refers to the ability to understand and use images, including the ability to think, learn and express oneself in terms of visual images (Braden 1996: 13). At any rate, visual images are rarely employed in community communication in order to convey exactly the same information as the written texts does, in the hope that the moderate- to high-literate individuals read the writing and ignore the images and the non- or low-literate individuals study the images and pay no attention to the caption or any other written text. keywords: education; group; illustration; image; literate; meaning; nutrition; questionnaire; respondents; score; target; target group cache: com-957.pdf plain text: com-957.txt item: #165 of 201 id: com-958 author: Jordaan, Danie title: Reflective visual literacy: far more than meets the eye date: 2010-12-17 words: 7628 flesch: 46 summary: Finally it makes a case for including visual literacy as part of the formal curricula at school and at tertiary level. Elkins (2008) provides a concise conceptual overview of the term in The concept of visual literacy, and its limitations. keywords: barthes; communication; eye; images; interpretation; language; literacy; meaning; picture; reader; text; visual cache: com-958.pdf plain text: com-958.txt item: #166 of 201 id: com-959 author: Dockney, Jonathan; Tomaselli, Keyan G. title: Third screens, third cinema, third worlds and triadomania: examining cellphilm aesthetics in visual culture date: 2010-12-17 words: 6512 flesch: 53 summary: Digital media challenge the “increasingly vulnerable representational hegemonies” of older media (Everett 2003: 3) although the power relations inherent within digital media need to be addressed in order to tap into their progressive potential. September 2006 97 THIRD SCREENS, THIRD CINEMA, THIRD WORLDS AND TRIADOMANIA: EXAMINING CELLPHILM AESTHETICS IN VISUAL CULTURE Communitas ISSN 1023-0556 2010 15: 97 - 111 Jonathan Dockney and Keyan G. Tomaselli* ABSTRACT This article discusses cellphilm aesthetics and their resultant effect for visual culture in the 21st century. keywords: 2009; aesthetics; cellphilm; cinema; culture; digital; dockney; film; image; media; new; screens; television; visual; world cache: com-959.pdf plain text: com-959.txt item: #167 of 201 id: com-960 author: Roodt, Anton title: Kuns en die kommunikasie van andersheid date: 2010-12-17 words: 3619 flesch: 67 summary: Die lys lyk na die soort van sondes van die jeug van die dag. Skoolkuns, beweer Efland (in Jeffers & Parth 1996: 31) het eerder te doen met propaganda om die skyn van ’n humanistiese opleiding te versterk of die dodelike roetine van skoolgaan te verlewendig. keywords: aanlyn; art; daar; dat; deur; die; dit; het; hierdie; hul; kan; kuns; kunstenaar; maar; moet; nie; ons; ook; sal; soos; van; vir; wat; word cache: com-960.pdf plain text: com-960.txt item: #168 of 201 id: com-961 author: Olivier, Bert title: Cinema and communication: 'cinelogic' and 'cinaesthesis' date: 2010-12-17 words: 7864 flesch: 45 summary: 4 It is impossible to do justice to the complexity of Deleuze’s two books on cinema and its implications for philosophy in a mere article – for example to his classification of different kinds of cinematic images within each category of cinema, or to his reading of Bergson and of Peirce (whose semiotic categories of firstness, secondness and thirdness correlate with Deleuze’s “affection-image”, “action-image” and “relation- image”, respectively) which feeds into his own philosophy of cinema, or to the significance of his concepts, “percept” and “affect”, for understanding the workings of cinema. As far as the latter two concepts are concerned, I believe that one can indeed use them in a manner compatible with Deleuze’s two kinds of cinematic images. keywords: cinelogic; cinema; codes; communication; deleuze; film; image; meaning; movement; signifiers; syntagmatic; time cache: com-961.pdf plain text: com-961.txt item: #169 of 201 id: com-962 author: Pitcher, Sandra title: Copyright issues about prosumer-produced digital visual culture productions date: 2010-12-17 words: 7903 flesch: 50 summary: New media cultures. This article, however, explores the importance that such videos can play in terms of cultural development within postmodern society, while simultaneously advocating the need to re-think copyright practices in order to not stifle the continued development of culture * keywords: 2006; copyright; culture; issues; jackson; media; new; online; property; society; users; video cache: com-962.pdf plain text: com-962.txt item: #170 of 201 id: com-963 author: Mnisi, Thoko; de Lange, Naydene; Mitchell, Claudia title: Using visual data to 'save lives' in the age of AIDS? date: 2010-12-17 words: 7816 flesch: 58 summary: UNAIDS (2002) suggests that national Aids programmes should aim to provide learners with Aids education addressing effective prevention, non- discrimination, and care and support for people with HIV and Aids. The educators thought that the captions, written by the original photographers and included in the metadata, could be used to trigger further dialogue and expression of different views: …captions, I like that because it has something that can open … open up some discussions ... the way people who are HIV positive should be treated … Using the photographs without their captions could also allow for projection of the learners’ own feelings, without being influenced by the captions: I can give them a task, take any picture, any picture without the captions and let them say anything about the picture and relate it with HIV stigma. keywords: aids; archive; community; data; digital; educators; hiv; learners; research; rural; social; stigma; use; visual cache: com-963.pdf plain text: com-963.txt item: #171 of 201 id: com-964 author: Burger, Mariekie title: The 'visual spectacle' of soap opera and reality television date: 2010-12-17 words: 8689 flesch: 51 summary: It is this active participation in formulating and reflecting on the televised messages and the identification processes (with the celebrity persona of the programme presenter and/or the fictional characters in the fictional soap opera and/or the authenticity of ordinary people that appear on reality television) that counters passive consumption of pre-packaged media entertainment. In this article the edutainment aspects of two television genres, the soap opera and reality television, are investigated. keywords: audience; change; city; edutainment; kwanda; online; opera; reality; serial; soap; social; soul; spectacle; television cache: com-964.pdf plain text: com-964.txt item: #172 of 201 id: com-965 author: Jones, Nicola title: Contextualising the sax appeal and the Danish cartoon furores for South Africa date: 2010-12-17 words: 6802 flesch: 53 summary: In his 2001 study of political cartoons, Fetsko (2001) argues that the roles a cartoon could play include promoting critical thinking, drawing attention to an idea, event, organisation or person, and encouraging a course of action or stimulating a debate on an issue or event: “Political cartoons… have provided a visual means by which individuals could express their opinions. It should also be emphasised that political cartoons provide a unique form of historical record, “capturing and reflecting the prevailing sentiments and opinions of their audiences” (ibid). keywords: 2006; 2009; africa; appeal; cartoons; expression; freedom; hate; media; press; sax; south; speech cache: com-965.pdf plain text: com-965.txt item: #173 of 201 id: com-966 author: Judeel, Ilse; Mulder, Dalmé; Beelders, Tania title: Exploring reaction to subliminal codes in print advertising date: 2010-12-17 words: 7002 flesch: 54 summary: 77 Exploring reaction to subliminal codes in print advertising SUBLIMINAL ADVERTISING IN PRINT MEDIA Earlier studies on subliminal advertising embeds have used subliminal presentations below the threshold for perception mostly through the flashing of material on a screen. One also needs to look at what first draws the attention to the advertisement, because subliminal advertisements are intended to affect the person who only glances at the advertisement. keywords: advertisement; advertising; codes; embeds; figure; print; print advertising; reaction; respondents; study; subliminal cache: com-966.pdf plain text: com-966.txt item: #174 of 201 id: com-970 author: Fourie, Lynette title: The 2011 local elections campaigns in the Tlokwe Municipality, North-West Province: enhancing participatory governance? date: 2011-12-16 words: 8588 flesch: 46 summary: In the spirit of participatory governance it could be expected of political parties to inform the electorate about issues relevant to local government, stimulate debate, motivate voters to participate in the elections and promote democratic values. Against this background, this article endeavours to investigate to what extent the campaigns of political parties in the 2011 local elections displayed the context of local developmental government and enhanced participatory governance. keywords: campaigns; delivery; democracy; elections; governance; government; issues; municipality; participatory; parties; political; service cache: com-970.pdf plain text: com-970.txt item: #175 of 201 id: com-971 author: Terblanche, Lydie; Jordaan, Danie title: 'n Fantasietema-analise van Maas se artikel 666 is net 'n syfer date: 2011-12-16 words: 8617 flesch: 67 summary: Laasgenoemde artikel se soortgelyke anti-godsdiens- strekking kom nie binne die konteks van die artikel (en met Kombuis se vooraf gevestigde openbare personae) in die spervuur nie. Nog ’n stelling van Maas uit sy artikel kan met Kombuis vergelyk word: “Om iemand anders se idees te verstaan, beteken nie dat jy daarmee hoef saam te stem nie”, teenoor Kombuis: “Ek is nie ’n ateïs nie. So byvoorbeeld is binne die Christelike gemeenskap die meeste van die lede bekend met die betekenis van die uitdrukking “goeie Samaritaan” sonder dat na die betrokke Bybeltekste verwys hoef te word. keywords: 2007; aan; analise; artikel; bormann; cragan; daar; danie; dat; deon; deur; die; dit; fantasietema; het; hierdie; kan; lesers; lydie; maar; maas; mense; net; nie; november; ons; ook; oor; page; plessis; rapport; retoriese; shields; soos; van; vir; visie; wat; word cache: com-971.pdf plain text: com-971.txt item: #176 of 201 id: com-973 author: Jordaan, Christina title: Public discourse and the attitudes of university students towards homosexuality as a sexual orientation date: 2011-12-16 words: 7828 flesch: 50 summary: Many scientists have tried to unravel the mysteries of sexual orientation, but it should be noted that many people have misgivings about scientific efforts to understand homosexuality. Christina Jordaan 11/18/11 3:48 PM Page 81 TABLE 1: BIOGRAPHICAL DATA Statement one: Homosexuality is a normal and acceptable form of sexual orientation Respondents had to indicate on a scale ranging from strongly agree to strongly disagree whether they perceive homosexuality as a normal and acceptable form of sexual orientation. keywords: africa; attitudes; christina; discourse; homosexuality; jordaan; orientation; people; respondents; responses; south; students; theme; university cache: com-973.pdf plain text: com-973.txt item: #177 of 201 id: com-974 author: de Wet, Johann C. title: The Outsider: making the existential tradition of communication theory come alive date: 2011-12-16 words: 8884 flesch: 61 summary: The methods employed were analytical in order to determine the relationship between The Outsider, existentialism and existential communication; and critical, for purposes of highlighting aspects of the existential tradition of communication theory that can be read in the novel. Johann de Wet 11/18/11 3:50 PM Page 99 The novel ends with Meursault feeling that he had been happy in his life, that he would like to live it all over again, and that he hopes, in order that all may be fulfilled, that there will be many people at his execution and that they will greet him with cries of hatred. keywords: camus; communication; communication theory; death; existence; johann; life; man; meursault; mother; outsider; raymond; tradition cache: com-974.pdf plain text: com-974.txt item: #178 of 201 id: com-975 author: Marais, Willemien; Linstrõm, Margaret title: All politics is local: suggestions for an editorial policy on political news for community media date: 2011-12-16 words: 8464 flesch: 51 summary: (2004: 536), community media provide mobilising information that allows citizen to become involved in local affairs; and community media use “can set in motion a process of effects that begins with political knowledge”. Firstly, government and NGOs need the community vehicles of local media (Emdon in Duncan & Seleoane 1998: 204); • Secondly, community media as participants have the role of defining the terms of community interest and seeing how these are best served by government; and • Thirdly, to educate readers/listeners on the inner-workings of government on all levels, but especially on municipal level. keywords: citizens; community; community media; democracy; editorial; government; information; journalism; media; municipal; news; online; policy; politics; public cache: com-975.pdf plain text: com-975.txt item: #179 of 201 id: com-977 author: Greeff, W. J. title: Different salves for different sores: international research remedies for a South African communication context date: 2011-12-16 words: 8088 flesch: 49 summary: This diversity poses obstacles to the administering of communication questionnaires (especially if they are designed to be self-administered). Herein, insight will be gained into the manner in which established, international communication questionnaires should be administered in order to be valid and reliable within one of the most unique communities in South Africa – the community of workers in the mining and construction industry. keywords: communication; context; gautrain; items; le roux; project; questionnaire; research; roux; south cache: com-977.pdf plain text: com-977.txt item: #180 of 201 id: com-978 author: Roodt, Zarine title: Recurring crisis of credibility? The state of public relations in South Africa date: 2011-12-16 words: 7262 flesch: 50 summary: Regrettably, these people all qualify in terms of BEE and tend to get a lot of jobs which they screw up – which feeds into the downward spiral of credibility loss”; • There is a lack of integration regarding the different areas of speciality in public relations: “clusters of practitioners are encountered across the country”, but the “glue” to link them is lacking; • Perceptions of public relations are affected by the fact that “we tend to talk tactical language instead of strategic business language”, and that “the practice in general is still very ‘technically’ as opposed to ‘strategically’ oriented, as well as the fact that “PR has never really been a high intellectual content activity”; • There appears to be general consensus that the public relations industry has “lost its lustre”, as evidenced by comments such as “There is a lot of work that needs to be done in terms of revitalising public relations”; “Public relations needs to redefine and re-position itself” in order to reclaim its position in the communication sphere; and “The public relations sector needs to sophisticate itself”; • The public relations industry has suffered from a loss of visibility and stature: “We had some significant public relations personalities … these days I don’t even know who speaks for public relations”; “The stature of public relations has been diminished over the years”; • Public relations practitioners in South Africa can be divided into two groups: professional, ethical practitioners, versus unprofessional, opportunistic ones. “Public relations has been stripped of its value”; • Owing to the global credibility crisis in communication, public relations in South Africa has suffered: “People are very wary of public relations”; “Public relations is no longer trusted at all”; • keywords: communication; credibility; crisis; industry; prisa; public; relations; roodt; south; south africa; state; zarine cache: com-978.pdf plain text: com-978.txt item: #181 of 201 id: com-979 author: Rensburg, Ronél; de Beer, Estelle title: Stakeholder engagement: a crucial element in the governance of corporate reputation date: 2011-12-16 words: 8691 flesch: 27 summary: Ronel & Estelle 11/18/11 3:58 PM Page 166 reputation management; (3) corporate communication from a stakeholder perspective; (4) integrated internal communication from a knowledge management perspective; (5) strategic internal communication from a value-based perspective; and (6) enterprise communication from a corporate governance and sustainability perspective, provide new insights and considerations on a paradigm for “stakeholder communication”. Stakeholder communication and the Internet in UK electricity companies/organisations. keywords: approach; communication; element; engagement; estelle; governance; management; organisation; perspective; relations; reputation; ronel; stakeholder; sustainability; theory cache: com-979.pdf plain text: com-979.txt item: #182 of 201 id: com-980 author: Saayman-Hattingh, Heidi title: Visually representing social change - the South African social documentary photographer and the struggle date: 2011-12-16 words: 7720 flesch: 52 summary: This is achieved through a literature study as well as through the re-examining of open- ended interviews with South African social documentary photographers conducted as part of the author's doctoral study. The 1980s was an extremely prolific period for documentary photography in South Africa and South African documentary photographers rose to the challenge. keywords: 2004; african; apartheid; change; documentary; documentary photographer; government; photographers; photography; press; south; south africa; struggle; violence; work cache: com-980.pdf plain text: com-980.txt item: #183 of 201 id: com-981 author: Coetzee, Mercia title: Knowledge management in higher education date: 2011-12-16 words: 2993 flesch: 37 summary: Using knowledge management technologies effectively can lead to better decision making, more effective curricula development processes, successful research, improved academic and administrative services, and reduced costs. - MEO IUDICIO - I recently attended a conference in London where delegates discussed the role that knowledge management can play in higher education. keywords: 2011; der; education; information; institutions; knowledge; management; organisation cache: com-981.pdf plain text: com-981.txt item: #184 of 201 id: com-982 author: Fourie, Pieter J. title: Thinking about mass communication research date: 2011-12-16 words: 2970 flesch: 35 summary: The constructs also characterise the phenomenological nature of mass communication and perspectives from which many fundamental questions, assumptions and hypotheses in mass communication research and theory building could depart. Mass communication research should rather aspire towards raising the standard and quality of mass communication and its phenomenological nature as an instrument for the enrichment of human experience. keywords: communication; mass; media; research cache: com-982.pdf plain text: com-982.txt item: #185 of 201 id: com-983 author: Wasserman, Herman; Garman, Anthea title: Speaking out as citizens: voice and agency in post-apartheid South African media date: 2012-12-14 words: 6959 flesch: 50 summary: DIY/DIWO citizenship The growth of new media technologies have led to the postulation of a further category of citizenship, still within the broader area of cultural citizenship and related to media citizenship, but “more inviduated and privatised than previous types” – one which Hartley (2010: 239) calls “DIY/DIWO citizenship” (do-it- yourself or do-it-with-others). Media citizenship Hartley’s definition of media citizenship as practiced by “people who have most keenly felt excluded from classic citizenship” (2010: 239), including minorities and strangers, can be applied to groups who have either gained visibility in the media in the post-apartheid era as a result of shifts in the market, or those who perceive to have lost visibility and are trying to reclaim it by organising themselves through media. keywords: 2010; african; apartheid; citizenship; democracy; hartley; media; new; post; public; social; south; south africa; voice; wasserman cache: com-983.pdf plain text: com-983.txt item: #186 of 201 id: com-984 author: Sesanti, Simphiwe title: The media and Africa's on-going quest for a true humanity: a Bikoian approach date: 2012-12-14 words: 6161 flesch: 57 summary: By interrogating the philosophical underpinnings of traditional African culture, this article sought to investigate the basis upon which the Black Consciousness’ advocate Bantu Biko advocated that African culture should be central in Black Consciousness and the quest for a true humanity. 59 THE MEDIA AND AFRICA’S ON-GOING QUEST FOR A TRUE HUMANITY: A BIKOIAN APPROACH Communitas ISSN 1023-0556 2012 17: 59-74 Simphiwe Sesanti* ABSTRACT Upon their arrival on the African continent, among their first acts of denuding and attenuating Africans, European colonialists targeted African culture as their casualty in order to kill Africans’ self-consciousness. keywords: african; biko; black; cultural; culture; journalists; media; mphahlele; quest; world cache: com-984.pdf plain text: com-984.txt item: #187 of 201 id: com-985 author: Crowther, Jonathan title: Vryheid van spraak en toegang tot inligting as transformasiedrywers in 'n maatskappy date: 2012-12-14 words: 2370 flesch: 62 summary: Wanneer ’n mens so na hierdie gevallestudie kyk, tref dit jou watter parallelle ’n mens tussen die mikrokosmos van hierdie maatskappy en die makrokosmos van die Suid-Afrikaanse samelewing kan trek: Die invoer van die nuwe kultuur van ope, eerlike en reguit kommunikasie word gegrond op die geloof dat ’n maatskappy net die beste prestasie en toewyding van sy werknemers kan verwag as die maatskappy ’n omgewing skep waar die werknemers 224 Jonathan Crowther gehoor en gerespekteer word. keywords: dat; die; dit; het; hulle; inligting; kan; maatskappy; nie; nuwe; spraak; tot; van; vir; vryheid; wat; word cache: com-985.pdf plain text: com-985.txt item: #188 of 201 id: com-986 author: de Lange, Lucrezea; Mulder, Dalmé title: Communication indicators for integrating diverse cultures in junior female residences at a South African tertiary institution date: 2012-12-14 words: 6160 flesch: 41 summary: Last but not least, the human factor in change communication proved to be an important factor in the success of the process. Keyton 181 Communication indicators for integrating diverse cultures in junior female residences at a South African tertiary institution (2005: 13) is of the opinion that organisational communication is a complex and continuous process through which organisational members create, maintain, and change the organisation. keywords: change; communication; culture; leadership; management; organisation; process; respondents; study cache: com-986.pdf plain text: com-986.txt item: #189 of 201 id: com-987 author: van Reenen, Dionne title: Interfacing metaphors and postures for understanding deep communicative divisions at a tertiary institution date: 2012-12-14 words: 7024 flesch: 48 summary: We could identify our own examples of the nation as family metaphor, for example when we refer to “coming home” we could mean either our family home or our home country. Due to repeated recurrence over time these circuits become more permanent, and hundreds and hundreds of such metaphors are similarly formed in our brains. keywords: family; institution; knowledge; lakoff; members; metaphors; model; postures; south; student; university cache: com-987.pdf plain text: com-987.txt item: #190 of 201 id: com-988 author: Davis, Corné title: A second-order cybernetic explanation for network direct selling organisations as self-creating systems date: 2012-12-14 words: 8565 flesch: 32 summary: It is therefore clear that networks increase the potential meanings that members of NDSOs create between and among themselves, and also between and among themselves and members of other social systems they co-create. This communication theme becomes a communication theme in other social systems where converted members consider it to be their moral imperative to promote the consumption of these products for the benefit of all. 130 Corné Davis Individual objectives and goals become a communication theme within NDSOs in particular, because the individual is presented with the possibility of accomplishing self-actualisation, insofar as such self-actualisation is described as (financial) independence and all it may encompass for different individuals within different social systems. keywords: communication; create; individuals; luhmann; members; ndsos; network; order; organisations; self; selling; systems; themes cache: com-988.pdf plain text: com-988.txt item: #191 of 201 id: com-989 author: Wright, Bianca title: Perceptions of advergaming as an advertising tool in South Africa date: 2012-12-14 words: 7662 flesch: 58 summary: It thus draws on a variety of theories ranging from game studies, media studies and narratology to marketing and communication studies. Mobile games are very popular – 154 Bianca Wright games should be developed with mobile in mind – the cost however increases when you make it accessible to more phone users (optimised for various phones)”. keywords: advergames; advergaming; advertising; africa; brand; game; mobile; need; online; percent; play; south; study; tool cache: com-989.pdf plain text: com-989.txt item: #192 of 201 id: com-990 author: Conradie, D. P.; Diederichs, Pedro title: Using the information needs of internet users in combating disruptive innovations in the newspaper industry date: 2012-12-14 words: 7442 flesch: 45 summary: Questions on perceived importance of media to satisfy information needs (Section B): Respondents were asked to indicate (on a five-point scale) how important they considered each of the above-mentioned eight types of information media were in terms of satisfying their need for each of nine types of information. An online survey was conducted, containing the following types of questions: Questions on media use (Section A): Respondents were asked how many hours they spent during the past week on each of the eight types of information media that were listed in the research questions, namely print newspapers, television, 11 Using the information needs of internet users in combating disruptive innovations in the newspaper industry radio, magazines/journals, social media, online newspapers, other Internet-based databases/services/programmes, and interpersonal sources of information. keywords: communication; industry; information; information needs; innovation; internet; media; needs; newspaper; online; respondents cache: com-990.pdf plain text: com-990.txt item: #193 of 201 id: com-991 author: Linstrõm, Margaret; Marais, Willemien title: Qualitative news frame analysis: a methodology date: 2012-12-14 words: 5564 flesch: 55 summary: Wimmer and Dominick (2006: 152-153) add that news frame analysis, as a form of qualitative content analysis, could be conducted for these media research purposes: News frame analysis poses pertinent questions in this regard to those involved in the manufacturing and dissemination of news. keywords: analysis; approach; communication; devices; frame; frame analysis; framing; media; news; research cache: com-991.pdf plain text: com-991.txt item: #194 of 201 id: com-992 author: Rabe, Lizette title: The past is present: a freethinker journalist, ideologies and loyal dissent date: 2012-12-14 words: 6645 flesch: 61 summary: These examples of typical Van Reenen foci and formulations were selected to highlight her socio-political commentary regarding Afrikanerdom and, specifically, Afrikanerdom’s subjective historiography, as stated at the beginning, a specifically male activity in a specifically hegemonic male paradigm. Van Reenen can be called a freethinker, but her writing was still within Afrikaner Nationalism’s “loyal dissent” paradigm. keywords: africa; afrikaans; afrikaner; apartheid; die; freethinker; history; journalist; media; past; present; rabe; reenen; rykie; south; time; van; van reenen cache: com-992.pdf plain text: com-992.txt item: #195 of 201 id: com-993 author: Turkington, Jamie-Ryan; de Wet, Johann C. title: An evaluation of COPE's communication strategy for the 2011 municipal elections campaign in the Northern Cape date: 2012-12-14 words: 7714 flesch: 53 summary: Campaign strategies and message design: A practitioner’s guide from start to finish. Recommendations were made on campaign messages and communication channels to be used to convey them. keywords: 2011; anc; campaign; cape; communication; communication strategy; cope; councils; district; election; local; party; strategy; voters cache: com-993.pdf plain text: com-993.txt item: #196 of 201 id: com-994 author: van Dyk, Louise; Fourie, Lynette title: Exploring the communication relationship between corporate donors and social development NPO recipients date: 2012-12-14 words: 7868 flesch: 43 summary: 214 Louise van Dyk and Lynnette Fourie Commitment, another relationship dimension used in the Grunig (2002) qualitative instrument, also has a developmental context that cannot be defined as other corporate communication relationships. This study maps the complex shared and divergent perceptions of communication relationships between social development NPOs and their donors, and finds that not only is the communication relations strained, but a corporate communication perspective alone is not suitable to describe (or manage) this specific relationship. keywords: commitment; communication; communication relationship; companies; corporate; development; donors; funding; grunig; npos; parties; relationship; respondents cache: com-994.pdf plain text: com-994.txt item: #197 of 201 id: com-995 author: Schoon, Alette Jean title: Exploring participatory video journalism in the classroom and the community date: 2013-12-20 words: 7821 flesch: 56 summary: As South African journalism educators we should be training journalism students to find ways of increasingly incorporating such amateur storytelling into their journalism to add value and depth to their reporting. In implementing a participatory journalism project, this author has set out to examine the role journalism students could play in such a partnership, the educational outcomes of such a project and the extent to which this process would enable a voice for marginalised youth. keywords: 2003; citizen; community; journalism; media; participatory; people; process; stories; story; students; teenagers; video cache: com-995.pdf plain text: com-995.txt item: #198 of 201 id: com-996 author: Shapiro, Benjamin J. N.; Overton-de Klerk, Nina title: A measuring instrument for the active consumer stakeholder concept among South African brand leaders date: 2013-12-20 words: 7770 flesch: 48 summary: Although consumers have long been recognised as stakeholders by brand leaders, the question remains as to what extent their voices are heard and to what extent brand leaders recognise them as active stakeholders. Although consumers have long been recognised as stakeholders by brand owners (Duncan & Moriarty 1997), the question remains as to what extent their voices are heard and to what extent brand owners recognise them as active stakeholders and collaborators in the development of brands. keywords: brand; business; companies; concept; consumer; consumer stakeholder; leaders; research; respondents; responsibility; south; stakeholder; stakeholder concept cache: com-996.pdf plain text: com-996.txt item: #199 of 201 id: com-997 author: Diederichs, Pedro title: Enkele indrukke oor aspekte van Suid-Afrikaanse joernalistieke opleiding date: 2013-12-20 words: 5867 flesch: 59 summary: Die aandrang van die praktyk is: “Werkgewers soek studente wat onmiddellik bruikbaar is wanneer hulle die dag begin werk en berigte kan lewer wat min of geen skaafwerk nodig het” (Els, kommentaar op vraag 1). en kwaliteit 27 Enkele indrukke oor aspekte van Suid-Afrikaanse joernalistieke opleiding van die joernalistiek. keywords: 2010; aan; akademiese; bedryf; daar; dat; deur; die; dit; education; het; hulle; jaar; joernalistiek; journalism; kan; maar; media; meer; moet; nie; ook; oor; oudjoernalis; outeur; pos; prof; sal; soos; south; studente; suid; teenoor; universiteit; van; vir; wat; word cache: com-997.pdf plain text: com-997.txt item: #200 of 201 id: com-998 author: Fourie, P. J. title: The rise and fall of public service broadcasting in South Africa: a motivation for a new broadcasting model (television) date: 2013-12-20 words: 7595 flesch: 51 summary: To conclude with Jakubowicz’s (2011: 212) argument: If the role [functions] of the broadcaster is taken as the determent in the naming of the kind of broadcasting to be expected from a broadcaster, and if the broadcaster in a young and developing country is expected to play a national and educational development role [as public broadcasting has always been expected to do or has as its main function], then national broadcasting instead of public service broadcasting may be a more appropriate name in the sense of expecting the programme content to play a role in nation-building, in creating and sustaining a national and social identity, and in educating audiences about health, agriculture, the economy, religion, morality, culture, etc. The motivation is set against the background of the present (July 2013) (systemic) governance and managerial problems of the South African public service broadcaster (the SABC), the changed nature of public service broad- casting in the new media environment and a discussion of the changed thinking underlying broadcasting policy and public service broadcasting research related to, inter alia, the changed and changing nature of “public service”, “social responsibility” and the changed political economy of public service broadcasting. keywords: 2013; africa; broadcaster; broadcasting; media; model; new; programming; psb; public; sabc; service; service broadcasting; south; south africa cache: com-998.pdf plain text: com-998.txt item: #201 of 201 id: com-999 author: Myende, Phumlani Erasmus title: Sustaining school-community partnerships through effective communication date: 2013-12-20 words: 7716 flesch: 49 summary: Building community partnerships. It is therefore argued here that communication that is not effective limits partnerships in drawing skills and knowledge from different participants. keywords: communication; community; community partnerships; education; participants; partnerships; project; school; teachers cache: com-999.pdf plain text: com-999.txt