D6010-11_Compass_Jan2012_WEB.pdf


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E-Transition Learning Objects 
 
 
 
Nola Stair 

The Business School 

Case studies 

 

 
 

Background 
 

New and continuing students, from a variety of cultural, educational and social backgrounds, often need 

more support to help ensure a smoother transition into higher education, as documented in several 

recent University of Greenwich induction reports (2008, 2009). 

 
Many students are often overwhelmed by the volume of information provided during orientation. This 

results in a lack of understanding about academic content, confusion about course procedures, and loss 

of instructional time as the same information is then repeated by individual academic staff. 
 

Intended outcomes 
 

The goal of this University of Greenwich 2010 Dragons’ Den-funded project was to provide clarification of 

concepts, constructs and other processes at the course/programme delivery level for Business School 

students by creating flexible E-Transition Learning Objects (LOs) that are not restricted by time, content, 

logistics and/or delivery channels (Collis & Moonen, 2001). 

 
Although the definition of LOs varies widely, as noted by Smith (2004), the context in which the term is 

used in this case study focuses on the development of multimedia elements (i.e. ‘Just in Time’ audio mini- 

lectures and video clips about relevant student-focussed topics) to enhance and support instruction. The 

university’s managed learning environment (MLE, or portal) and virtual learning environment (VLE) would 

be used as flexible delivery channels to distribute engaging, meaningful and relevant resources for the 

ongoing transitional needs of students. 
 

The Challenge 
 

As one of five departments within the Business School, the Department of Systems Management & 

Strategy (SMS) is responsible for delivering the BA Hons Business Studies programme locally and 

internationally. Nola Stair, Eleni Tzouramani and Petros Ieromanchou (in roles of SMS Year 1-2-3 Personal 

& Professional Development (PPD) course leaders and Year 1-2-3 Induction co-ordinators) had already 

worked closely to analyse the needs of new (as well as continuing) students. 

 
Their Dragons’ Den funding included the hiring of two students to support the project during July/August 

2010. The student workers assisted with the development of questions for use with Year 1-2-3 students 

during focus groups. The questions were aimed at new students’ hesitation, frustration and uncertainty 

about university life. After the focus groups were held, the team reflected upon common issues and a 

matrix was developed to organise the key areas. After analysing the matrix of issues, some of the focus 

group participants were invited to provide brief videotaped tips about these topics, after which the video 



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clips were exported to digital format using Windows Movie Maker and minor edits, such as adding text 

captions, were carried out. Finally, after review and testing, the clips were uploaded to a streaming media 

server so that their URLs could be linked to the virtual learning environment and/or university portal. 

 
In addition, several course leaders used Echo 360 (a lecture capture system) to develop audio mini- 

lectures about their courses, highlighting key points raised by the student focus groups. Although the 

Echo 360 system was installed in several campus locations, the team made use of Echo 360’s personal 

capture software, which can be installed on individual laptops or workstations. The user-friendly Echo 

360 interface enabled course leaders to self-create their learning objects with little or no training. 

 
Following the sharing of experiences, listening to students through focus groups and discussing ideas  

for engaging and retaining students, a series of audio mini-lectures and video clips was designed and 

developed around topics, such as ‘Personal Journeys with Learning Disabilities’ and ‘Being Proactive 

During your 1st Year’. Examples of video clip topics and student presenters are shown in Figure 1 below. 

 

 

Being proactive during your first year 
 

 
 

 
 

Avoiding extenuating circumstances 

Experiences from study skills workshops 

in the library 

 

 
 

Importance of presentation skills 
 
 

Figure 1  Video examples – student testimonials and/or advice



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During late August/early September, links to the student video tips were added to several courses hosted 

in the university’s VLE for piloting during weekly tutorial lessons. The next stage of development involved 

using information and instructional design concepts to create a channel within the university’s portal and 

organise the LOs into appropriate categories, as shown in Figure 2. This additional delivery mechanism 

allowed students to access the LOs without having to log in to a specific course. The university’s Web 

Services department provided a short demonstration on this surprisingly easy-to-use tool. 
 

Established practice 
 

At the beginning of the term, students have to choose between two Year 3 capstone courses –  

Consultancy and Thematic Independent Studies. However, written information sent by the Business  School 

office often did not provide students with a ‘real sense’ of the actual course expectations and requirements. 

LOs, in the form of (1) audio-narrated presentations by both course leaders and (2) student video 

tips/advice about both courses, were made available and enabled students to make ‘more informed’ 

choices based on previous students’ real experiences. See the topic Year 3 – Which is right for me? 

shown in Figure 2. 

 
In addition, other programme leaders were able 

to present the Year 3 Consultancy and Thematic 

Independent Studies LOs during separate orientations 

for returning students and for direct entry students. 

This again allowed students to reflect upon previous 

student experiences before making their own final 

decisions. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Figure 2 E-transition portal channel 

 
Course leaders were also able to direct late-arriving 

students to these same resources, which minimised 

ongoing repetition by embedding the links to these 

LOs in response to e-mailed requests for information. 
 

Unexpected benefits 
 

While the initial focus was to support the transitional 

needs of BA Hons Business Studies Years 1-2-3,  

the Year 3 e-transition LOs were also provided to the 

Department of Systems Management & Strategy’s 

international partners in Hong Kong, South Africa, 

Tanzania and Zambia to alleviate confusion about 

these two courses. An unseen benefit was that  

many of the e-transition LOs have also been useful  

at the MBA level, due to the sizeable international 

student population who require the same type of 

meaningful engagement opportunities to support 

their understanding of UK university expectations and 

procedures. In addition, unexpected LOs were created 

for other academic and administrative information that 



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needed to be better timed, and repeated or reinforced, throughout the year. This was also noted for Year 

3 direct entry students who often need the same type of learning experiences and personal engagement 

with tutors that Year 1 students receive (University of Greenwich, 2009). 
 

Conclusions and recommendations 
 

This project has enabled a better understanding of the difficulties that new students encounter, as well as 

the needs of returning students. Ongoing results are being categorised in three areas: 

 

Academic 
 

● Reusability of e-transition LOs during Open Days and with international partner course delivery 
 

● Increased engagement and interest from academics not familiar with learning objects. 
 

Administrative 
 

● Noticeable decrease in the number of ‘Year 3 course change forms’ submitted by students 
 

● Noticeable decrease in questions from late-arriving students about Year 3 course options. 
 

Technology 
 

● Awareness of the channel development within the Managed Learning Environment (MLE) – the 

university’s portal – for distributing academic information on a wider scale. See Figure 3 for the 

combined project results. 
 

 
 

Figure 3  University of Greenwich portal with e-transition portal channel 



Compass: The Journal of Learning and Teaching at the University of Greenwich, Issue 4, 2012 

 

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While the e-transition LOs continue to be piloted and integrated into specific learning activities for 

orientation, tutorials and individual lecturer/student use, the need remains to uncover additional aspects of 

student frustration and uncertainties about university life in order to continue developing more e-transition 

LOs. Interest has been expressed by other academics regarding expansion into other content areas. 

 
As Eleni Tzouramani pointed out during the team’s Dragons’ Den pitch, research shows that an  

effective induction strategy can reduce withdrawal rates but also provide students with the confidence 

to achieve better results at university. The ‘re-usable learning objects’ that this project created will be 

valuable ‘available-on-demand’ sources of information that are given as alternative learning resources  

to account for differing learning styles. Ongoing research and development will be important to analyse 

the instructional impact of e-transition LOs in helping to avoid the over-reliance on written and verbal 

information for students who have different learning styles and levels of English. 

 
Results from the project were shared with the University of Greenwich’s New Arrivals group in February 

2011 and discussions have begun with the Business School’s New Arrivals co-ordinator, regarding 

additional School funding for continuation. Funding was used to pay the student workers and provide  

book vouchers for focus group/interview participants. No additional software or hardware was purchased 

for this project. The team used existing equipment and tools (i.e. video cameras, Echo360 Lecture  

Capture System and Windows Movie Maker) to develop the e-transition LOs. 

 
If you have access to the University of Greenwich portal, please feel free to view the e-transition LOs 

channel by following the steps below: 
 

● Log into http://portal.gre.ac.uk 

● Select Customise Layout 

● Click New Channel 

● Select Academic as category 

● Select Business School SMS Dept as the channel 

● Then click Add Channel 
 

References 
 

Colis, B. and Moonen, J. (2001) Flexible Learning in a Digital World: Experiences and Expectations. 

London:  Kogan-Page. 

 
Smith, R. (2004) Guidelines for Authors of Learning Objects. Available at: <http://archive2.nmc.org/ 

guidelines/NMC%20LO%20Guidelines.pdf> [Accessed 1 March 2011]. 

 
University of Greenwich (2008) Student Induction: Guidelines for Academic Staff. 

University of Greenwich (2009) Student Induction: Guidelines for Academic Staff. 

http://portal.gre.ac.uk/
http://archive2.nmc.org/guidelines/NMC%20LO%20Guidelines.pdf
http://archive2.nmc.org/guidelines/NMC%20LO%20Guidelines.pdf