Opinion Pieces 
 

 

 
Compass: The Journal of Learning and Teaching at the University of Greenwich, Issue 7, 2013  1 
 

 

Look, Listen & Learn!  

Do students actually look at and/or listen to online feedback? 

 

Dr Ray Stoneham and Matt Prichard, School of Computing & Mathematical Sciences, 

University of Greenwich 

 

The National Student Survey and other student surveys regularly highlight student 

dissatisfaction with the nature and timescale of the provision of feedback (NUS 2010; 

National Student Forum, Annual Report 2009; Thompson & Meredith 2012). To address this 

issue the Managed Learning Environment at the School of Computing and Mathematical 

Sciences at the University of Greenwich (Stoneham 2012) has facilities for lecturers to 

provide online feedback through a range of media including text, annotated documents, 

audio and screencasts.  Many lecturers have taken advantage of this to give timely in-depth 

feedback to students, and this has involved considerable effort and time on their part.  A 

crucial question is whether students actually engage with this process by reading, viewing or 

listening to the feedback, and whether this makes a difference to their grades.  This opinion 

piece presents evidence of the level of engagement as measured by whether students 

actually access the feedback, how quickly they do it, how often, and whether the level of 

engagement correlates with the grades they achieved.  It does not address the issue of 

whether they actually read, view or listen to it after they access it, which we plan to 

investigate in future research. 

Previous studies in this area have established through interviews that alternative methods of 

feedback can be very effective, but most studies have been quite small scale and focused 

on just audio (Nortcliffe & Middleton  2007; Lunt & Curran 2010; King, McGugan & Bunyan 

2008), although video and screencasts (Stannard 2007; Brick & Holmes (2008) are 

becoming more widely used.   

The system used for this research records when the student accesses their feedback (if at 

all), and how often.  It was introduced part way through the 2011/12 academic year and the 

quantity of evidence was substantial.  3554 feedback files were uploaded by 37 staff in the 

academic year using 5 file types, namely Word, PDF, MP3, Shockwave (screencast 

generated by the free Jing recording software, Jing 2012) and ZIP (of MP3 and Word files 

together).  Of these around 2000 feedback files were released to students after the 

monitoring system was in place.  

An in-house storage system for the feedback was chosen.  Feedback is personal data as 

defined by the Data Protection Act (Data Protection Act 1998).  Cloud-based storage (e.g. 

JING, DropBox, Google Docs, Vimeo) has issues due to uncertainty of where it is physically 

stored, who has access to it, its security, and the period over which it is stored.  There is 

also no guarantee of long-term access to the feedback.  In-house storage, on the other 

hand, is not expensive, is stored in one location and is easy to manage and use for 

monitoring purposes.  It also allows the production of an integrated profile of each student 

across all their courses, indicating the level of engagement with their programme of study, 

and helping to identify students at risk of failing.  

 



Opinion Pieces 
 

 

 
Compass: The Journal of Learning and Teaching at the University of Greenwich, Issue 7, 2013  2 
 

The results of this study can be summarised as follows.  Roughly a quarter of students failed 

to access their feedback by the end of the assessment period. The average was 1.9 times, 

with one student accessing it 18 times, 4% accessing it more than 5 times and 45% 

accessing it more than once.  The quickest access was just over 5 minutes after it was 

released online, with the average being 27 hours and with 66% of students accessing it 

within a day of it being released.  The average grade for students who did not access the 

feedback was 58.6%, whereas students who did access their feedback gained an average 

grade of 66.6%, eight percentage points higher.  A surprising result was that MP3 files were 

significantly less likely to be accessed than other file types (40% compared to around 70% 

for the other types).  This may be because audio feedback needs to be accessed serially 

whereas the other feedback types are easily scanned and navigated through, or it may be 

that students prefer visual feedback.  This is something the authors plan to investigate over 

the next academic year by interviewing students and correlating the results with the data 

from monitoring their accesses to the feedback. 

The findings of our research are  

 

1. students do generally access online feedback 

2. students access it as soon as it is released in most cases 

3. MP3 files are not popular with students as a feedback medium 

4. Students with better grades are more likely to access their feedback.   

 

We also conclude that in-house storage is better than cloud-based storage, not least 

because it facilitates research of the nature presented in this paper. 

Most importantly, more research is needed to establish the best methods to provide 

feedback to students to make the most effective use of valuable staff time to provide the 

appropriate feedback that students are currently missing, as evidenced by student 

satisfaction surveys. 

 

References 

Brick, B. and J. Holmes (2008) ‘Using Screen Capture Software for Student Feedback' in 

Klinshuk, D., G.,Sampson, J.M. Spector,  P. Isaias and D. Ifenthaler (eds.) Cognition 

and Exploratory Leaning in Digital Age: Proceedings of the IADIS CELDA 2008 

Conference, Freiburg, Germany: pp. 339-342. Available from 

http://www.iadis.net/dl/final_uploads/200818C046.pdf (Accessed 13 September 2012). 

 

Data Protection Act (1998). Availble from:  

http://www.legislation.gov.uk/ukpga/1998/29/contents  (Accessed 13 September 2012). 

 

King, D., McGugan, S. & Bunyan, N. (2008): ‘Does it make a difference? Replacing text with 

audio feedback.’ Practice and Evidence of Scholarship of Teaching and Learning in Higher 

Education, 3(2),145-163 

 

Jing (2012). Available at: http://www.techsmith.com/jing.html (Accessed 1 July 2012). 

http://www.legislation.gov.uk/ukpga/1998/29/contents
http://www.techsmith.com/jing.html


Opinion Pieces 
 

 

 
Compass: The Journal of Learning and Teaching at the University of Greenwich, Issue 7, 2013  3 
 

Lunt, T.; & Curran, J. (2010): ‘Are you listening please? The advantages of electronic audio 

feedback compared to written feedback’, Assessment & Evaluation in Higher Education, 

35(7), 759-769. 

 

National Student Forum, Annual Report (2009). Available at: 

http://www.bis.gov.uk/assets/biscore/higher-education/docs/n/09-p83-national-studentforum- 

annual-report-09 (Accessed 18 April 2012]. 

 

Nortcliffe, A. and  Middleton, A. (2007) ‘Audio Feedback for the iPod Generation’ 

International Conference on Engineering Education – ICEE, Portugal. 

 

NUS (2010). Charter on Feedback and Assessment.  Available at 

http://www.nusconnect.org.uk/asset/news/6010/FeedbackCharter-toview.pdf (Accessed 

13 Sept 2012). 

 

Stannard, R. (2007), ‘Using Screen Capture Software in Student Feedback: A case study 

from the HEA English Subject Centre’. Available at: 

www.english.heacademy.ac.uk/explore/publications/casestudies/technology/camtasia.php 

(Last accessed 26 March 2012). 

 

Stoneham, R. (2012): ‘Managed Learning Environments in Universities: Are they 

Achievable?’, Compass, the Teaching and Learning Journal of the University of Greenwich, 

6, 45-54. 

 

Thompson, R. and Lee, L. (2012) ‘Talking with Students through Screencasting: 

Experimentations with Video Feedback to Improve Student Learning”, The Journal of 

Interactive Technology and Pedagogy, 1, Available at: 

http://jitp.commons.gc.cuny.edu/2012/talking-with-students-through-screencasting-

experimentations-with-video-feedback-to-improve-student-learning/ (Accessed on 13 

September 2012). 

 

 

Author Biographies 

Dr Ray Stoneham is a principal lecturer at the University of Greenwich and a specialist in 

data-driven web sites, with a particular interest in intranets and e-learning. He developed 

and manages several School intranets and the website used by external examiners of the 

university.  

Matt Prichard is a senior lecturer in the Creative Digital Technologies Department and 

course coordinator for web technologies. His research and scholarly interests include, e-

Learning/e-Assessment, web technologies, HTML 5, kinesthetic learning, digital audio 

production and scripting for novices.