id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
compass-1051	Mogaji, Emmanuel	Could there be an alternative to Undergraduate Marketing Students’ Dissertation?	2020	5	.pdf	application/pdf	2222	99	39	This piece offers a short and hopefully thought-provoking reflection upon UK student dissertations and support for undergraduate marketing students (Mogaji, 2019a); it raises questions about alternative methods for supporting undergraduate marketing students with their dissertations and acknowledges the challenges that undergraduates face; it identifies key issues that have given rise to questions about the dissertation process and provides alternatives for consideration by tutors and academic staff supporting their students; it also presents the potential advantages and limitations of adopting these alternative methods. Students view it as the “single most substantial, and independently worked upon, piece of work they will undertake while at university” (Webster, Pepper and Jenkins, 2000, p. 72).	cache/compass-1051.pdf	txt/compass-1051.txt