id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
compass-1587	Murekian, Octavio; Phairor, Klairoong; Sudarshan, Surabil	Balancing the Scales: A Reflection on Technical and Meta-Skills in Marketing Education	2025	4	.pdf	application/pdf	1799	88	41	While technical skills like data analytics and digital tools are essential, meta-skills such as creativity, adaptability and problem-solving remain crucial in a rapidly evolving industry. Keywords: meta-skills, business pedagogy, technical skills Why meta-skills matter in marketing Over the years in marketing, we have observed students become proficient in technical skills – learning Tableau, mastering Google Analytics, optimising search-engine rankings: they produce dashboards, run programmatic ads and build digital strategies with remarkable technical competence.	cache/compass-1587.pdf	txt/compass-1587.txt