id	sid	tid	token	lemma	pos
compass-1587	1	1	galley	galley	VERB
compass-1587	1	2	18_1_1587	18_1_1587	NUM
compass-1587	1	3	murekian	murekian	ADJ
compass-1587	1	4	,	,	PUNCT
compass-1587	1	5	phairor	phairor	NOUN
compass-1587	1	6	,	,	PUNCT
compass-1587	1	7	sudarshan	sudarshan	PROPN
compass-1587	1	8	opinion	opinion	NOUN
compass-1587	1	9	piece	piece	NOUN
compass-1587	1	10	compass	compass	NOUN
compass-1587	1	11	:	:	PUNCT
compass-1587	1	12	journal	journal	NOUN
compass-1587	1	13	of	of	ADP
compass-1587	1	14	learning	learning	NOUN
compass-1587	1	15	and	and	CCONJ
compass-1587	1	16	teaching	teaching	NOUN
compass-1587	1	17	,	,	PUNCT
compass-1587	1	18	vol	vol	NOUN
compass-1587	1	19	18	18	NUM
compass-1587	1	20	,	,	PUNCT
compass-1587	1	21	no	no	DET
compass-1587	1	22	1	1	NUM
compass-1587	1	23	,	,	PUNCT
compass-1587	1	24	2025	2025	NUM
compass-1587	1	25	18	18	NUM
compass-1587	1	26	balancing	balance	VERB
compass-1587	1	27	the	the	DET
compass-1587	1	28	scales	scale	NOUN
compass-1587	1	29	:	:	PUNCT
compass-1587	1	30	a	a	DET
compass-1587	1	31	reflection	reflection	NOUN
compass-1587	1	32	on	on	ADP
compass-1587	1	33	technical	technical	ADJ
compass-1587	1	34	and	and	CCONJ
compass-1587	1	35	meta	meta	NOUN
compass-1587	1	36	-	-	PUNCT
compass-1587	1	37	skills	skill	NOUN
compass-1587	1	38	in	in	ADP
compass-1587	1	39	higher	high	ADJ
compass-1587	1	40	education	education	NOUN
compass-1587	1	41	octavio	octavio	PROPN
compass-1587	1	42	murekian	murekian	PROPN
compass-1587	1	43	,	,	PUNCT
compass-1587	1	44	klairoong	klairoong	PROPN
compass-1587	1	45	phairor	phairor	NOUN
compass-1587	1	46	,	,	PUNCT
compass-1587	1	47	surabil	surabil	PROPN
compass-1587	1	48	sudarshan	sudarshan	PROPN
compass-1587	1	49	university	university	PROPN
compass-1587	1	50	of	of	ADP
compass-1587	1	51	greenwich	greenwich	PROPN
compass-1587	1	52	abstract	abstract	PROPN
compass-1587	1	53	this	this	DET
compass-1587	1	54	paper	paper	NOUN
compass-1587	1	55	explores	explore	VERB
compass-1587	1	56	the	the	DET
compass-1587	1	57	balance	balance	NOUN
compass-1587	1	58	between	between	ADP
compass-1587	1	59	technical	technical	ADJ
compass-1587	1	60	and	and	CCONJ
compass-1587	1	61	meta	meta	NOUN
compass-1587	1	62	-	-	PUNCT
compass-1587	1	63	skills	skill	NOUN
compass-1587	1	64	in	in	ADP
compass-1587	1	65	higher	high	ADJ
compass-1587	1	66	education	education	NOUN
compass-1587	1	67	through	through	ADP
compass-1587	1	68	the	the	DET
compass-1587	1	69	lens	lens	NOUN
compass-1587	1	70	of	of	ADP
compass-1587	1	71	marketing	marketing	NOUN
compass-1587	1	72	,	,	PUNCT
compass-1587	1	73	emphasising	emphasise	VERB
compass-1587	1	74	the	the	DET
compass-1587	1	75	importance	importance	NOUN
compass-1587	1	76	of	of	ADP
compass-1587	1	77	both	both	DET
compass-1587	1	78	tool	tool	NOUN
compass-1587	1	79	proficiency	proficiency	NOUN
compass-1587	1	80	and	and	CCONJ
compass-1587	1	81	critical	critical	ADJ
compass-1587	1	82	thinking	thinking	NOUN
compass-1587	1	83	.	.	PUNCT
compass-1587	2	1	while	while	SCONJ
compass-1587	2	2	technical	technical	ADJ
compass-1587	2	3	skills	skill	NOUN
compass-1587	2	4	like	like	ADP
compass-1587	2	5	data	datum	NOUN
compass-1587	2	6	analytics	analytic	NOUN
compass-1587	2	7	and	and	CCONJ
compass-1587	2	8	digital	digital	ADJ
compass-1587	2	9	tools	tool	NOUN
compass-1587	2	10	are	be	AUX
compass-1587	2	11	essential	essential	ADJ
compass-1587	2	12	,	,	PUNCT
compass-1587	2	13	meta	meta	ADJ
compass-1587	2	14	-	-	PUNCT
compass-1587	2	15	skills	skill	NOUN
compass-1587	2	16	such	such	ADJ
compass-1587	2	17	as	as	ADP
compass-1587	2	18	creativity	creativity	NOUN
compass-1587	2	19	,	,	PUNCT
compass-1587	2	20	adaptability	adaptability	NOUN
compass-1587	2	21	and	and	CCONJ
compass-1587	2	22	problem	problem	NOUN
compass-1587	2	23	-	-	PUNCT
compass-1587	2	24	solving	solving	NOUN
compass-1587	2	25	remain	remain	VERB
compass-1587	2	26	crucial	crucial	ADJ
compass-1587	2	27	in	in	ADP
compass-1587	2	28	a	a	DET
compass-1587	2	29	rapidly	rapidly	ADV
compass-1587	2	30	evolving	evolve	VERB
compass-1587	2	31	industry	industry	NOUN
compass-1587	2	32	.	.	PUNCT
compass-1587	3	1	through	through	ADP
compass-1587	3	2	experiential	experiential	ADJ
compass-1587	3	3	learning	learning	NOUN
compass-1587	3	4	,	,	PUNCT
compass-1587	3	5	project	project	NOUN
compass-1587	3	6	-	-	PUNCT
compass-1587	3	7	based	base	VERB
compass-1587	3	8	assessments	assessment	NOUN
compass-1587	3	9	and	and	CCONJ
compass-1587	3	10	technology	technology	NOUN
compass-1587	3	11	-	-	PUNCT
compass-1587	3	12	enhanced	enhance	VERB
compass-1587	3	13	classrooms	classroom	NOUN
compass-1587	3	14	,	,	PUNCT
compass-1587	3	15	we	we	PRON
compass-1587	3	16	advocate	advocate	VERB
compass-1587	3	17	a	a	DET
compass-1587	3	18	holistic	holistic	ADJ
compass-1587	3	19	approach	approach	NOUN
compass-1587	3	20	that	that	PRON
compass-1587	3	21	integrates	integrate	VERB
compass-1587	3	22	both	both	DET
compass-1587	3	23	skill	skill	NOUN
compass-1587	3	24	sets	set	NOUN
compass-1587	3	25	.	.	PUNCT
compass-1587	4	1	highlighting	highlight	VERB
compass-1587	4	2	curriculum	curriculum	NOUN
compass-1587	4	3	innovations	innovation	NOUN
compass-1587	4	4	that	that	PRON
compass-1587	4	5	bridge	bridge	VERB
compass-1587	4	6	this	this	DET
compass-1587	4	7	gap	gap	NOUN
compass-1587	4	8	,	,	PUNCT
compass-1587	4	9	the	the	DET
compass-1587	4	10	paper	paper	NOUN
compass-1587	4	11	argues	argue	VERB
compass-1587	4	12	that	that	SCONJ
compass-1587	4	13	fostering	foster	VERB
compass-1587	4	14	meta	meta	ADJ
compass-1587	4	15	-	-	PUNCT
compass-1587	4	16	skill	skill	NOUN
compass-1587	4	17	development	development	NOUN
compass-1587	4	18	alongside	alongside	ADP
compass-1587	4	19	technical	technical	ADJ
compass-1587	4	20	expertise	expertise	NOUN
compass-1587	4	21	gives	give	VERB
compass-1587	4	22	students	student	NOUN
compass-1587	4	23	the	the	DET
compass-1587	4	24	versatility	versatility	NOUN
compass-1587	4	25	,	,	PUNCT
compass-1587	4	26	initiative	initiative	NOUN
compass-1587	4	27	and	and	CCONJ
compass-1587	4	28	confidence	confidence	NOUN
compass-1587	4	29	to	to	PART
compass-1587	4	30	adapt	adapt	VERB
compass-1587	4	31	to	to	ADP
compass-1587	4	32	the	the	DET
compass-1587	4	33	rapid	rapid	ADJ
compass-1587	4	34	changes	change	NOUN
compass-1587	4	35	and	and	CCONJ
compass-1587	4	36	unexpected	unexpected	ADJ
compass-1587	4	37	demands	demand	NOUN
compass-1587	4	38	of	of	ADP
compass-1587	4	39	a	a	DET
compass-1587	4	40	very	very	ADV
compass-1587	4	41	challenging	challenging	ADJ
compass-1587	4	42	and	and	CCONJ
compass-1587	4	43	fluid	fluid	ADJ
compass-1587	4	44	working	work	VERB
compass-1587	4	45	world	world	NOUN
compass-1587	4	46	.	.	PUNCT
compass-1587	5	1	teaching	teach	VERB
compass-1587	5	2	in	in	ADP
compass-1587	5	3	the	the	DET
compass-1587	5	4	age	age	NOUN
compass-1587	5	5	of	of	ADP
compass-1587	5	6	artificial	artificial	ADJ
compass-1587	5	7	intelligence	intelligence	NOUN
compass-1587	5	8	(	(	PUNCT
compass-1587	5	9	ai	ai	NOUN
compass-1587	5	10	)	)	PUNCT
compass-1587	5	11	feels	feel	VERB
compass-1587	5	12	like	like	ADP
compass-1587	5	13	standing	stand	VERB
compass-1587	5	14	at	at	ADP
compass-1587	5	15	a	a	DET
compass-1587	5	16	crossroads	crossroad	NOUN
compass-1587	5	17	.	.	PUNCT
compass-1587	6	1	on	on	ADP
compass-1587	6	2	one	one	NUM
compass-1587	6	3	path	path	NOUN
compass-1587	6	4	,	,	PUNCT
compass-1587	6	5	the	the	DET
compass-1587	6	6	industry	industry	NOUN
compass-1587	6	7	demands	demand	VERB
compass-1587	6	8	proficiency	proficiency	NOUN
compass-1587	6	9	in	in	ADP
compass-1587	6	10	managing	manage	VERB
compass-1587	6	11	cutting	cutting	NOUN
compass-1587	6	12	-	-	PUNCT
compass-1587	6	13	edge	edge	NOUN
compass-1587	6	14	tools	tool	NOUN
compass-1587	6	15	and	and	CCONJ
compass-1587	6	16	software	software	NOUN
compass-1587	6	17	;	;	PUNCT
compass-1587	6	18	on	on	ADP
compass-1587	6	19	the	the	DET
compass-1587	6	20	other	other	ADJ
compass-1587	6	21	,	,	PUNCT
compass-1587	6	22	employers	employer	NOUN
compass-1587	6	23	are	be	AUX
compass-1587	6	24	desperate	desperate	ADJ
compass-1587	6	25	for	for	ADP
compass-1587	6	26	graduates	graduate	NOUN
compass-1587	6	27	who	who	PRON
compass-1587	6	28	can	can	AUX
compass-1587	6	29	think	think	VERB
compass-1587	6	30	critically	critically	ADV
compass-1587	6	31	,	,	PUNCT
compass-1587	6	32	communicate	communicate	VERB
compass-1587	6	33	effectively	effectively	ADV
compass-1587	6	34	and	and	CCONJ
compass-1587	6	35	adapt	adapt	VERB
compass-1587	6	36	to	to	ADP
compass-1587	6	37	constant	constant	ADJ
compass-1587	6	38	change	change	NOUN
compass-1587	6	39	.	.	PUNCT
compass-1587	7	1	as	as	ADP
compass-1587	7	2	educators	educator	NOUN
compass-1587	7	3	,	,	PUNCT
compass-1587	7	4	we	we	PRON
compass-1587	7	5	find	find	VERB
compass-1587	7	6	ourselves	ourselves	PRON
compass-1587	7	7	asking	ask	VERB
compass-1587	7	8	:	:	PUNCT
compass-1587	7	9	‘	'	PUNCT
compass-1587	7	10	are	be	AUX
compass-1587	7	11	we	we	PRON
compass-1587	7	12	truly	truly	ADV
compass-1587	7	13	preparing	prepare	VERB
compass-1587	7	14	students	student	NOUN
compass-1587	7	15	for	for	ADP
compass-1587	7	16	the	the	DET
compass-1587	7	17	realities	reality	NOUN
compass-1587	7	18	of	of	ADP
compass-1587	7	19	a	a	DET
compass-1587	7	20	dynamic	dynamic	ADJ
compass-1587	7	21	and	and	CCONJ
compass-1587	7	22	unpredictable	unpredictable	ADJ
compass-1587	7	23	landscape	landscape	NOUN
compass-1587	7	24	or	or	CCONJ
compass-1587	7	25	are	be	AUX
compass-1587	7	26	we	we	PRON
compass-1587	7	27	simply	simply	ADV
compass-1587	7	28	training	train	VERB
compass-1587	7	29	them	they	PRON
compass-1587	7	30	to	to	PART
compass-1587	7	31	operate	operate	VERB
compass-1587	7	32	software	software	NOUN
compass-1587	7	33	?	?	PUNCT
compass-1587	8	1	whilst	whilst	SCONJ
compass-1587	8	2	our	our	PRON
compass-1587	8	3	focus	focus	NOUN
compass-1587	8	4	lies	lie	VERB
compass-1587	8	5	within	within	ADP
compass-1587	8	6	the	the	DET
compass-1587	8	7	discipline	discipline	NOUN
compass-1587	8	8	of	of	ADP
compass-1587	8	9	marketing	marketing	NOUN
compass-1587	8	10	,	,	PUNCT
compass-1587	8	11	the	the	DET
compass-1587	8	12	imperative	imperative	NOUN
compass-1587	8	13	to	to	PART
compass-1587	8	14	embed	embed	VERB
compass-1587	8	15	meta	meta	ADJ
compass-1587	8	16	-	-	PUNCT
compass-1587	8	17	skills	skill	NOUN
compass-1587	8	18	in	in	ADP
compass-1587	8	19	pedagogy	pedagogy	NOUN
compass-1587	8	20	–	–	PUNCT
compass-1587	8	21	particularly	particularly	ADV
compass-1587	8	22	in	in	ADP
compass-1587	8	23	the	the	DET
compass-1587	8	24	light	light	NOUN
compass-1587	8	25	of	of	ADP
compass-1587	8	26	the	the	DET
compass-1587	8	27	rapid	rapid	ADJ
compass-1587	8	28	growth	growth	NOUN
compass-1587	8	29	of	of	ADP
compass-1587	8	30	ai	ai	NOUN
compass-1587	8	31	–	–	PUNCT
compass-1587	8	32	extends	extend	VERB
compass-1587	8	33	across	across	ADP
compass-1587	8	34	all	all	DET
compass-1587	8	35	business	business	NOUN
compass-1587	8	36	disciplines	discipline	NOUN
compass-1587	8	37	and	and	CCONJ
compass-1587	8	38	even	even	ADV
compass-1587	8	39	further	far	ADV
compass-1587	8	40	into	into	ADP
compass-1587	8	41	the	the	DET
compass-1587	8	42	wider	wide	ADJ
compass-1587	8	43	educational	educational	ADJ
compass-1587	8	44	landscape	landscape	NOUN
compass-1587	8	45	.	.	PUNCT
compass-1587	9	1	keywords	keyword	NOUN
compass-1587	9	2	:	:	PUNCT
compass-1587	9	3	meta	meta	X
compass-1587	9	4	-	-	PUNCT
compass-1587	9	5	skills	skill	NOUN
compass-1587	9	6	,	,	PUNCT
compass-1587	9	7	business	business	NOUN
compass-1587	9	8	pedagogy	pedagogy	NOUN
compass-1587	9	9	,	,	PUNCT
compass-1587	9	10	technical	technical	ADJ
compass-1587	9	11	skills	skill	NOUN
compass-1587	9	12	why	why	SCONJ
compass-1587	9	13	meta	meta	ADJ
compass-1587	9	14	-	-	PUNCT
compass-1587	9	15	skills	skill	NOUN
compass-1587	9	16	matter	matter	NOUN
compass-1587	9	17	in	in	ADP
compass-1587	9	18	marketing	marketing	NOUN
compass-1587	9	19	over	over	ADP
compass-1587	9	20	the	the	DET
compass-1587	9	21	years	year	NOUN
compass-1587	9	22	in	in	ADP
compass-1587	9	23	marketing	marketing	NOUN
compass-1587	9	24	,	,	PUNCT
compass-1587	9	25	we	we	PRON
compass-1587	9	26	have	have	AUX
compass-1587	9	27	observed	observe	VERB
compass-1587	9	28	students	student	NOUN
compass-1587	9	29	become	become	VERB
compass-1587	9	30	proficient	proficient	ADJ
compass-1587	9	31	in	in	ADP
compass-1587	9	32	technical	technical	ADJ
compass-1587	9	33	skills	skill	NOUN
compass-1587	9	34	–	–	PUNCT
compass-1587	9	35	learning	learn	VERB
compass-1587	9	36	tableau	tableau	NOUN
compass-1587	9	37	,	,	PUNCT
compass-1587	9	38	mastering	master	VERB
compass-1587	9	39	google	google	PROPN
compass-1587	9	40	analytics	analytic	NOUN
compass-1587	9	41	,	,	PUNCT
compass-1587	9	42	optimising	optimise	VERB
compass-1587	9	43	search	search	NOUN
compass-1587	9	44	-	-	PUNCT
compass-1587	9	45	engine	engine	NOUN
compass-1587	9	46	rankings	ranking	NOUN
compass-1587	9	47	:	:	PUNCT
compass-1587	9	48	they	they	PRON
compass-1587	9	49	produce	produce	VERB
compass-1587	9	50	dashboards	dashboard	NOUN
compass-1587	9	51	,	,	PUNCT
compass-1587	9	52	run	run	VERB
compass-1587	9	53	programmatic	programmatic	ADJ
compass-1587	9	54	ads	ad	NOUN
compass-1587	9	55	and	and	CCONJ
compass-1587	9	56	build	build	VERB
compass-1587	9	57	digital	digital	ADJ
compass-1587	9	58	strategies	strategy	NOUN
compass-1587	9	59	with	with	ADP
compass-1587	9	60	remarkable	remarkable	ADJ
compass-1587	9	61	technical	technical	ADJ
compass-1587	9	62	competence	competence	NOUN
compass-1587	9	63	.	.	PUNCT
compass-1587	10	1	the	the	DET
compass-1587	10	2	acquisition	acquisition	NOUN
compass-1587	10	3	of	of	ADP
compass-1587	10	4	such	such	ADJ
compass-1587	10	5	skills	skill	NOUN
compass-1587	10	6	reflects	reflect	VERB
compass-1587	10	7	how	how	SCONJ
compass-1587	10	8	marketing	marketing	NOUN
compass-1587	10	9	curricula	curricula	NOUN
compass-1587	10	10	across	across	ADP
compass-1587	10	11	higher	high	ADJ
compass-1587	10	12	education	education	NOUN
compass-1587	10	13	(	(	PUNCT
compass-1587	10	14	he	he	PRON
compass-1587	10	15	)	)	PUNCT
compass-1587	10	16	have	have	AUX
compass-1587	10	17	responded	respond	VERB
compass-1587	10	18	to	to	ADP
compass-1587	10	19	advances	advance	NOUN
compass-1587	10	20	in	in	ADP
compass-1587	10	21	technology	technology	NOUN
compass-1587	10	22	and	and	CCONJ
compass-1587	10	23	software	software	NOUN
compass-1587	10	24	,	,	PUNCT
compass-1587	10	25	making	make	VERB
compass-1587	10	26	training	training	NOUN
compass-1587	10	27	for	for	ADP
compass-1587	10	28	technical	technical	ADJ
compass-1587	10	29	expertise	expertise	NOUN
compass-1587	10	30	ubiquitous	ubiquitous	ADJ
compass-1587	10	31	(	(	PUNCT
compass-1587	10	32	langan	langan	PROPN
compass-1587	10	33	et	et	PROPN
compass-1587	10	34	al	al	PROPN
compass-1587	10	35	.	.	PROPN
compass-1587	10	36	,	,	PUNCT
compass-1587	10	37	2019	2019	NUM
compass-1587	10	38	)	)	PUNCT
compass-1587	10	39	.	.	PUNCT
compass-1587	11	1	however	however	ADV
compass-1587	11	2	,	,	PUNCT
compass-1587	11	3	when	when	SCONJ
compass-1587	11	4	faced	face	VERB
compass-1587	11	5	with	with	ADP
compass-1587	11	6	ambiguous	ambiguous	ADJ
compass-1587	11	7	problems	problem	NOUN
compass-1587	11	8	–	–	PUNCT
compass-1587	11	9	those	those	PRON
compass-1587	11	10	requiring	require	VERB
compass-1587	11	11	nuanced	nuanced	ADJ
compass-1587	11	12	judgment	judgment	NOUN
compass-1587	11	13	,	,	PUNCT
compass-1587	11	14	creative	creative	ADJ
compass-1587	11	15	solutions	solution	NOUN
compass-1587	11	16	or	or	CCONJ
compass-1587	11	17	persuasive	persuasive	ADJ
compass-1587	11	18	argument	argument	NOUN
compass-1587	11	19	–	–	PUNCT
compass-1587	11	20	some	some	DET
compass-1587	11	21	struggle	struggle	NOUN
compass-1587	11	22	.	.	PUNCT
compass-1587	12	1	herein	herein	NOUN
compass-1587	12	2	lies	lie	VERB
compass-1587	12	3	an	an	DET
compass-1587	12	4	uncomfortable	uncomfortable	ADJ
compass-1587	12	5	truth	truth	NOUN
compass-1587	12	6	:	:	PUNCT
compass-1587	12	7	though	though	SCONJ
compass-1587	12	8	we	we	PRON
compass-1587	12	9	are	be	AUX
compass-1587	12	10	arming	arm	VERB
compass-1587	12	11	students	student	NOUN
compass-1587	12	12	with	with	ADP
compass-1587	12	13	tools	tool	NOUN
compass-1587	12	14	,	,	PUNCT
compass-1587	12	15	we	we	PRON
compass-1587	12	16	are	be	AUX
compass-1587	12	17	not	not	PART
compass-1587	12	18	necessarily	necessarily	ADV
compass-1587	12	19	teaching	teach	VERB
compass-1587	12	20	them	they	PRON
compass-1587	12	21	how	how	SCONJ
compass-1587	12	22	to	to	PART
compass-1587	12	23	wield	wield	VERB
compass-1587	12	24	them	they	PRON
compass-1587	12	25	strategically	strategically	ADV
compass-1587	12	26	.	.	PUNCT
compass-1587	13	1	opinion	opinion	NOUN
compass-1587	13	2	piece	piece	NOUN
compass-1587	13	3	compass	compass	NOUN
compass-1587	13	4	:	:	PUNCT
compass-1587	13	5	journal	journal	NOUN
compass-1587	13	6	of	of	ADP
compass-1587	13	7	learning	learning	NOUN
compass-1587	13	8	and	and	CCONJ
compass-1587	13	9	teaching	teaching	NOUN
compass-1587	13	10	,	,	PUNCT
compass-1587	13	11	vol	vol	NOUN
compass-1587	13	12	18	18	NUM
compass-1587	13	13	,	,	PUNCT
compass-1587	13	14	no	no	DET
compass-1587	13	15	1	1	NUM
compass-1587	13	16	,	,	PUNCT
compass-1587	13	17	2025	2025	NUM
compass-1587	13	18	19	19	NUM
compass-1587	14	1	meta	meta	ADJ
compass-1587	14	2	-	-	PUNCT
compass-1587	14	3	skills	skill	NOUN
compass-1587	14	4	such	such	ADJ
compass-1587	14	5	as	as	ADP
compass-1587	14	6	critical	critical	ADJ
compass-1587	14	7	thinking	thinking	NOUN
compass-1587	14	8	,	,	PUNCT
compass-1587	14	9	creativity	creativity	NOUN
compass-1587	14	10	,	,	PUNCT
compass-1587	14	11	adaptability	adaptability	NOUN
compass-1587	14	12	and	and	CCONJ
compass-1587	14	13	collaboration	collaboration	NOUN
compass-1587	14	14	are	be	AUX
compass-1587	14	15	not	not	PART
compass-1587	14	16	secondary	secondary	ADJ
compass-1587	14	17	skills	skill	NOUN
compass-1587	14	18	–	–	PUNCT
compass-1587	14	19	they	they	PRON
compass-1587	14	20	are	be	AUX
compass-1587	14	21	crucial	crucial	ADJ
compass-1587	14	22	marketing	marketing	NOUN
compass-1587	14	23	skills	skill	NOUN
compass-1587	14	24	widely	widely	ADV
compass-1587	14	25	demanded	demand	VERB
compass-1587	14	26	by	by	ADP
compass-1587	14	27	employers	employer	NOUN
compass-1587	14	28	alongside	alongside	ADP
compass-1587	14	29	technical	technical	ADJ
compass-1587	14	30	skills	skill	NOUN
compass-1587	14	31	(	(	PUNCT
compass-1587	14	32	ye	ye	INTJ
compass-1587	14	33	et	et	NOUN
compass-1587	14	34	al	al	PROPN
compass-1587	14	35	.	.	PROPN
compass-1587	14	36	,	,	PUNCT
compass-1587	14	37	2023	2023	NUM
compass-1587	14	38	;	;	PUNCT
compass-1587	14	39	zang	zang	PROPN
compass-1587	14	40	and	and	CCONJ
compass-1587	14	41	scribner	scribner	PROPN
compass-1587	14	42	,	,	PUNCT
compass-1587	14	43	2024	2024	NUM
compass-1587	14	44	)	)	PUNCT
compass-1587	14	45	.	.	PUNCT
compass-1587	15	1	in	in	ADP
compass-1587	15	2	marketing	marketing	NOUN
compass-1587	15	3	,	,	PUNCT
compass-1587	15	4	where	where	SCONJ
compass-1587	15	5	change	change	NOUN
compass-1587	15	6	is	be	AUX
compass-1587	15	7	the	the	DET
compass-1587	15	8	only	only	ADV
compass-1587	15	9	constant	constant	ADJ
compass-1587	15	10	,	,	PUNCT
compass-1587	15	11	the	the	DET
compass-1587	15	12	ability	ability	NOUN
compass-1587	15	13	to	to	PART
compass-1587	15	14	assess	assess	VERB
compass-1587	15	15	trends	trend	NOUN
compass-1587	15	16	,	,	PUNCT
compass-1587	15	17	challenge	challenge	NOUN
compass-1587	15	18	assumptions	assumption	NOUN
compass-1587	15	19	and	and	CCONJ
compass-1587	15	20	craft	craft	VERB
compass-1587	15	21	original	original	ADJ
compass-1587	15	22	campaigns	campaign	NOUN
compass-1587	15	23	is	be	AUX
compass-1587	15	24	invaluable	invaluable	ADJ
compass-1587	15	25	.	.	PUNCT
compass-1587	16	1	the	the	DET
compass-1587	16	2	best	good	ADJ
compass-1587	16	3	marketers	marketer	NOUN
compass-1587	16	4	are	be	AUX
compass-1587	16	5	those	those	PRON
compass-1587	16	6	who	who	PRON
compass-1587	16	7	can	can	AUX
compass-1587	16	8	connect	connect	VERB
compass-1587	16	9	dots	dot	NOUN
compass-1587	16	10	that	that	SCONJ
compass-1587	16	11	others	other	NOUN
compass-1587	16	12	miss	miss	VERB
compass-1587	16	13	,	,	PUNCT
compass-1587	16	14	compose	compose	VERB
compass-1587	16	15	narratives	narrative	NOUN
compass-1587	16	16	that	that	PRON
compass-1587	16	17	resonate	resonate	VERB
compass-1587	16	18	and	and	CCONJ
compass-1587	16	19	plan	plan	VERB
compass-1587	16	20	and	and	CCONJ
compass-1587	16	21	execute	execute	VERB
compass-1587	16	22	strategies	strategy	NOUN
compass-1587	16	23	that	that	PRON
compass-1587	16	24	endure	endure	VERB
compass-1587	16	25	.	.	PUNCT
compass-1587	17	1	yet	yet	ADV
compass-1587	17	2	,	,	PUNCT
compass-1587	17	3	because	because	SCONJ
compass-1587	17	4	they	they	PRON
compass-1587	17	5	are	be	AUX
compass-1587	17	6	harder	hard	ADJ
compass-1587	17	7	to	to	PART
compass-1587	17	8	measure	measure	VERB
compass-1587	17	9	,	,	PUNCT
compass-1587	17	10	teach	teach	VERB
compass-1587	17	11	and	and	CCONJ
compass-1587	17	12	assess	assess	VERB
compass-1587	17	13	(	(	PUNCT
compass-1587	17	14	harrigan	harrigan	PROPN
compass-1587	17	15	and	and	CCONJ
compass-1587	17	16	hulbert	hulbert	PROPN
compass-1587	17	17	,	,	PUNCT
compass-1587	17	18	2011	2011	NUM
compass-1587	17	19	)	)	PUNCT
compass-1587	17	20	,	,	PUNCT
compass-1587	17	21	such	such	ADJ
compass-1587	17	22	abilities	ability	NOUN
compass-1587	17	23	are	be	AUX
compass-1587	17	24	often	often	ADV
compass-1587	17	25	sidelined	sideline	VERB
compass-1587	17	26	in	in	ADP
compass-1587	17	27	favour	favour	NOUN
compass-1587	17	28	of	of	ADP
compass-1587	17	29	tool	tool	NOUN
compass-1587	17	30	-	-	PUNCT
compass-1587	17	31	based	base	VERB
compass-1587	17	32	training	training	NOUN
compass-1587	17	33	.	.	PUNCT
compass-1587	18	1	the	the	DET
compass-1587	18	2	fast	fast	ADV
compass-1587	18	3	-	-	PUNCT
compass-1587	18	4	moving	move	VERB
compass-1587	18	5	nature	nature	NOUN
compass-1587	18	6	of	of	ADP
compass-1587	18	7	marketing	marketing	NOUN
compass-1587	18	8	(	(	PUNCT
compass-1587	18	9	together	together	ADV
compass-1587	18	10	with	with	ADP
compass-1587	18	11	disruptive	disruptive	ADJ
compass-1587	18	12	technologies	technology	NOUN
compass-1587	18	13	allowing	allow	VERB
compass-1587	18	14	for	for	ADP
compass-1587	18	15	greater	great	ADJ
compass-1587	18	16	automation	automation	NOUN
compass-1587	18	17	,	,	PUNCT
compass-1587	18	18	ai	ai	ADJ
compass-1587	18	19	-	-	PUNCT
compass-1587	18	20	driven	drive	VERB
compass-1587	18	21	insights	insight	NOUN
compass-1587	18	22	and	and	CCONJ
compass-1587	18	23	real	real	ADJ
compass-1587	18	24	-	-	PUNCT
compass-1587	18	25	time	time	NOUN
compass-1587	18	26	data	datum	NOUN
compass-1587	18	27	analytics	analytic	NOUN
compass-1587	18	28	)	)	PUNCT
compass-1587	18	29	has	have	AUX
compass-1587	18	30	exacerbated	exacerbate	VERB
compass-1587	18	31	this	this	DET
compass-1587	18	32	imbalance	imbalance	NOUN
compass-1587	18	33	and	and	CCONJ
compass-1587	18	34	research	research	NOUN
compass-1587	18	35	has	have	AUX
compass-1587	18	36	often	often	ADV
compass-1587	18	37	drawn	draw	VERB
compass-1587	18	38	attention	attention	NOUN
compass-1587	18	39	to	to	ADP
compass-1587	18	40	the	the	DET
compass-1587	18	41	challenge	challenge	NOUN
compass-1587	18	42	of	of	ADP
compass-1587	18	43	equipping	equip	VERB
compass-1587	18	44	marketers	marketer	NOUN
compass-1587	18	45	with	with	ADP
compass-1587	18	46	both	both	CCONJ
compass-1587	18	47	specific	specific	ADJ
compass-1587	18	48	technical	technical	ADJ
compass-1587	18	49	skills	skill	NOUN
compass-1587	18	50	and	and	CCONJ
compass-1587	18	51	meta	meta	NOUN
compass-1587	18	52	-	-	PUNCT
compass-1587	18	53	skills	skill	NOUN
compass-1587	18	54	to	to	PART
compass-1587	18	55	rectify	rectify	VERB
compass-1587	18	56	it	it	PRON
compass-1587	18	57	(	(	PUNCT
compass-1587	18	58	neuvonen	neuvonen	NOUN
compass-1587	18	59	and	and	CCONJ
compass-1587	18	60	pecorano	pecorano	ADJ
compass-1587	18	61	,	,	PUNCT
compass-1587	18	62	2024	2024	NUM
compass-1587	18	63	)	)	PUNCT
compass-1587	18	64	.	.	PUNCT
compass-1587	19	1	paradoxically	paradoxically	ADV
compass-1587	19	2	,	,	PUNCT
compass-1587	19	3	despite	despite	SCONJ
compass-1587	19	4	this	this	DET
compass-1587	19	5	fast	fast	ADV
compass-1587	19	6	-	-	PUNCT
compass-1587	19	7	paced	pace	VERB
compass-1587	19	8	environment	environment	NOUN
compass-1587	19	9	’s	’	VERB
compass-1587	19	10	having	having	AUX
compass-1587	19	11	tended	tend	VERB
compass-1587	19	12	to	to	PART
compass-1587	19	13	encourage	encourage	VERB
compass-1587	19	14	prioritisation	prioritisation	NOUN
compass-1587	19	15	of	of	ADP
compass-1587	19	16	training	training	NOUN
compass-1587	19	17	for	for	ADP
compass-1587	19	18	essential	essential	ADJ
compass-1587	19	19	technical	technical	ADJ
compass-1587	19	20	skills	skill	NOUN
compass-1587	19	21	over	over	ADP
compass-1587	19	22	the	the	DET
compass-1587	19	23	acquisition	acquisition	NOUN
compass-1587	19	24	of	of	ADP
compass-1587	19	25	meta	meta	NOUN
compass-1587	19	26	-	-	PUNCT
compass-1587	19	27	skills	skill	NOUN
compass-1587	19	28	,	,	PUNCT
compass-1587	19	29	it	it	PRON
compass-1587	19	30	is	be	AUX
compass-1587	19	31	precisely	precisely	ADV
compass-1587	19	32	disruptive	disruptive	ADJ
compass-1587	19	33	tech	tech	NOUN
compass-1587	19	34	,	,	PUNCT
compass-1587	19	35	such	such	ADJ
compass-1587	19	36	as	as	ADP
compass-1587	19	37	generative	generative	ADJ
compass-1587	19	38	ai	ai	NOUN
compass-1587	19	39	,	,	PUNCT
compass-1587	19	40	that	that	PRON
compass-1587	19	41	makes	make	VERB
compass-1587	19	42	the	the	DET
compass-1587	19	43	latter	latter	ADJ
compass-1587	19	44	more	more	ADV
compass-1587	19	45	vital	vital	ADJ
compass-1587	19	46	than	than	ADP
compass-1587	19	47	ever	ever	ADV
compass-1587	19	48	(	(	PUNCT
compass-1587	19	49	ye	ye	INTJ
compass-1587	19	50	et	et	NOUN
compass-1587	19	51	al	al	PROPN
compass-1587	19	52	.	.	PROPN
compass-1587	19	53	2023	2023	NUM
compass-1587	19	54	)	)	PUNCT
compass-1587	19	55	.	.	PUNCT
compass-1587	20	1	the	the	DET
compass-1587	20	2	literature	literature	NOUN
compass-1587	20	3	presents	present	VERB
compass-1587	20	4	a	a	DET
compass-1587	20	5	mixed	mixed	ADJ
compass-1587	20	6	picture	picture	NOUN
compass-1587	20	7	of	of	ADP
compass-1587	20	8	the	the	DET
compass-1587	20	9	integration	integration	NOUN
compass-1587	20	10	of	of	ADP
compass-1587	20	11	meta	meta	NOUN
compass-1587	20	12	-	-	PUNCT
compass-1587	20	13	skills	skill	NOUN
compass-1587	20	14	in	in	ADP
compass-1587	20	15	marketing	marketing	NOUN
compass-1587	20	16	education	education	NOUN
compass-1587	20	17	.	.	PUNCT
compass-1587	21	1	while	while	SCONJ
compass-1587	21	2	many	many	ADJ
compass-1587	21	3	institutions	institution	NOUN
compass-1587	21	4	acknowledge	acknowledge	VERB
compass-1587	21	5	their	their	PRON
compass-1587	21	6	importance	importance	NOUN
compass-1587	21	7	,	,	PUNCT
compass-1587	21	8	their	their	PRON
compass-1587	21	9	implementation	implementation	NOUN
compass-1587	21	10	in	in	ADP
compass-1587	21	11	fact	fact	NOUN
compass-1587	21	12	varies	vary	VERB
compass-1587	21	13	widely	widely	ADV
compass-1587	21	14	(	(	PUNCT
compass-1587	21	15	harrigan	harrigan	PROPN
compass-1587	21	16	and	and	CCONJ
compass-1587	21	17	hulbert	hulbert	PROPN
compass-1587	21	18	,	,	PUNCT
compass-1587	21	19	2011	2011	NUM
compass-1587	21	20	)	)	PUNCT
compass-1587	21	21	.	.	PUNCT
compass-1587	22	1	this	this	DET
compass-1587	22	2	inconsistency	inconsistency	NOUN
compass-1587	22	3	results	result	VERB
compass-1587	22	4	in	in	ADP
compass-1587	22	5	differing	differ	VERB
compass-1587	22	6	levels	level	NOUN
compass-1587	22	7	of	of	ADP
compass-1587	22	8	preparedness	preparedness	NOUN
compass-1587	22	9	among	among	ADP
compass-1587	22	10	graduates	graduate	NOUN
compass-1587	22	11	.	.	PUNCT
compass-1587	23	1	some	some	DET
compass-1587	23	2	programmes	programme	NOUN
compass-1587	23	3	incorporate	incorporate	VERB
compass-1587	23	4	strategic	strategic	ADJ
compass-1587	23	5	decision	decision	NOUN
compass-1587	23	6	-	-	PUNCT
compass-1587	23	7	making	making	NOUN
compass-1587	23	8	into	into	ADP
compass-1587	23	9	coursework	coursework	NOUN
compass-1587	23	10	,	,	PUNCT
compass-1587	23	11	while	while	SCONJ
compass-1587	23	12	others	other	NOUN
compass-1587	23	13	focus	focus	VERB
compass-1587	23	14	primarily	primarily	ADV
compass-1587	23	15	on	on	ADP
compass-1587	23	16	tool	tool	NOUN
compass-1587	23	17	proficiency	proficiency	NOUN
compass-1587	23	18	,	,	PUNCT
compass-1587	23	19	treating	treat	VERB
compass-1587	23	20	problem	problem	NOUN
compass-1587	23	21	-	-	PUNCT
compass-1587	23	22	solving	solve	VERB
compass-1587	23	23	and	and	CCONJ
compass-1587	23	24	creative	creative	ADJ
compass-1587	23	25	thinking	thinking	NOUN
compass-1587	23	26	as	as	ADP
compass-1587	23	27	secondary	secondary	ADJ
compass-1587	23	28	skills	skill	NOUN
compass-1587	23	29	rather	rather	ADV
compass-1587	23	30	than	than	ADP
compass-1587	23	31	as	as	ADP
compass-1587	23	32	core	core	NOUN
compass-1587	23	33	competencies	competency	NOUN
compass-1587	23	34	.	.	PUNCT
compass-1587	24	1	over	over	ADP
compass-1587	24	2	-	-	PUNCT
compass-1587	24	3	emphasis	emphasis	NOUN
compass-1587	24	4	on	on	ADP
compass-1587	24	5	technical	technical	ADJ
compass-1587	24	6	skills	skill	NOUN
compass-1587	24	7	can	can	AUX
compass-1587	24	8	feel	feel	VERB
compass-1587	24	9	like	like	ADP
compass-1587	24	10	an	an	DET
compass-1587	24	11	easy	easy	ADJ
compass-1587	24	12	win	win	NOUN
compass-1587	24	13	–	–	PUNCT
compass-1587	24	14	after	after	ADV
compass-1587	24	15	all	all	ADV
compass-1587	24	16	,	,	PUNCT
compass-1587	24	17	students	student	NOUN
compass-1587	24	18	and	and	CCONJ
compass-1587	24	19	employers	employer	NOUN
compass-1587	24	20	alike	alike	ADV
compass-1587	24	21	expect	expect	VERB
compass-1587	24	22	industry	industry	NOUN
compass-1587	24	23	-	-	PUNCT
compass-1587	24	24	relevant	relevant	ADJ
compass-1587	24	25	,	,	PUNCT
compass-1587	24	26	job	job	NOUN
compass-1587	24	27	-	-	PUNCT
compass-1587	24	28	ready	ready	ADJ
compass-1587	24	29	training	training	NOUN
compass-1587	24	30	.	.	PUNCT
compass-1587	25	1	however	however	ADV
compass-1587	25	2	,	,	PUNCT
compass-1587	25	3	prioritising	prioritise	VERB
compass-1587	25	4	software	software	NOUN
compass-1587	25	5	mastery	mastery	NOUN
compass-1587	25	6	over	over	ADP
compass-1587	25	7	broader	broad	ADJ
compass-1587	25	8	meta	meta	ADJ
compass-1587	25	9	-	-	PUNCT
compass-1587	25	10	skill	skill	NOUN
compass-1587	25	11	development	development	NOUN
compass-1587	25	12	creates	create	VERB
compass-1587	25	13	a	a	DET
compass-1587	25	14	generation	generation	NOUN
compass-1587	25	15	of	of	ADP
compass-1587	25	16	marketers	marketer	NOUN
compass-1587	25	17	who	who	PRON
compass-1587	25	18	can	can	AUX
compass-1587	25	19	execute	execute	VERB
compass-1587	25	20	tactics	tactic	NOUN
compass-1587	25	21	,	,	PUNCT
compass-1587	25	22	but	but	CCONJ
compass-1587	25	23	may	may	AUX
compass-1587	25	24	lack	lack	VERB
compass-1587	25	25	the	the	DET
compass-1587	25	26	agility	agility	NOUN
compass-1587	25	27	to	to	ADP
compass-1587	25	28	pivot	pivot	NOUN
compass-1587	25	29	when	when	SCONJ
compass-1587	25	30	those	those	DET
compass-1587	25	31	tactics	tactic	NOUN
compass-1587	25	32	become	become	VERB
compass-1587	25	33	obsolete	obsolete	ADJ
compass-1587	25	34	.	.	PUNCT
compass-1587	26	1	given	give	VERB
compass-1587	26	2	the	the	DET
compass-1587	26	3	ever	ever	ADV
compass-1587	26	4	-	-	PUNCT
compass-1587	26	5	changing	change	VERB
compass-1587	26	6	nature	nature	NOUN
compass-1587	26	7	of	of	ADP
compass-1587	26	8	the	the	DET
compass-1587	26	9	marketing	marketing	NOUN
compass-1587	26	10	landscape	landscape	NOUN
compass-1587	26	11	,	,	PUNCT
compass-1587	26	12	the	the	DET
compass-1587	26	13	risk	risk	NOUN
compass-1587	26	14	of	of	ADP
compass-1587	26	15	obsolescence	obsolescence	NOUN
compass-1587	26	16	is	be	AUX
compass-1587	26	17	high	high	ADJ
compass-1587	26	18	.	.	PUNCT
compass-1587	27	1	marketers	marketer	NOUN
compass-1587	27	2	skilled	skilled	ADJ
compass-1587	27	3	in	in	ADP
compass-1587	27	4	today	today	NOUN
compass-1587	27	5	’s	’s	PART
compass-1587	27	6	tools	tool	NOUN
compass-1587	27	7	but	but	CCONJ
compass-1587	27	8	lacking	lack	VERB
compass-1587	27	9	the	the	DET
compass-1587	27	10	ability	ability	NOUN
compass-1587	27	11	to	to	PART
compass-1587	27	12	anticipate	anticipate	VERB
compass-1587	27	13	industry	industry	NOUN
compass-1587	27	14	shifts	shift	NOUN
compass-1587	27	15	may	may	AUX
compass-1587	27	16	find	find	VERB
compass-1587	27	17	themselves	themselves	PRON
compass-1587	27	18	struggling	struggle	VERB
compass-1587	27	19	in	in	ADP
compass-1587	27	20	just	just	ADV
compass-1587	27	21	a	a	DET
compass-1587	27	22	few	few	ADJ
compass-1587	27	23	years	year	NOUN
compass-1587	27	24	.	.	PUNCT
compass-1587	28	1	this	this	DET
compass-1587	28	2	growing	grow	VERB
compass-1587	28	3	divide	divide	NOUN
compass-1587	28	4	is	be	AUX
compass-1587	28	5	particularly	particularly	ADV
compass-1587	28	6	evident	evident	ADJ
compass-1587	28	7	in	in	ADP
compass-1587	28	8	how	how	SCONJ
compass-1587	28	9	students	student	NOUN
compass-1587	28	10	respond	respond	VERB
compass-1587	28	11	to	to	ADP
compass-1587	28	12	complexity	complexity	NOUN
compass-1587	28	13	.	.	PUNCT
compass-1587	29	1	when	when	SCONJ
compass-1587	29	2	given	give	VERB
compass-1587	29	3	structured	structured	ADJ
compass-1587	29	4	assignments	assignment	NOUN
compass-1587	29	5	with	with	ADP
compass-1587	29	6	clear	clear	ADJ
compass-1587	29	7	deliverables	deliverable	NOUN
compass-1587	29	8	,	,	PUNCT
compass-1587	29	9	students	student	NOUN
compass-1587	29	10	excel	excel	VERB
compass-1587	29	11	.	.	PUNCT
compass-1587	30	1	yet	yet	ADV
compass-1587	30	2	,	,	PUNCT
compass-1587	30	3	when	when	SCONJ
compass-1587	30	4	confronted	confront	VERB
compass-1587	30	5	with	with	ADP
compass-1587	30	6	realworld	realworld	PROPN
compass-1587	30	7	scenario	scenario	PROPN
compass-1587	30	8	problems	problem	NOUN
compass-1587	30	9	without	without	ADP
compass-1587	30	10	a	a	DET
compass-1587	30	11	straightforward	straightforward	ADJ
compass-1587	30	12	answer	answer	NOUN
compass-1587	30	13	(	(	PUNCT
compass-1587	30	14	such	such	ADJ
compass-1587	30	15	as	as	ADP
compass-1587	30	16	interpreting	interpret	VERB
compass-1587	30	17	incomplete	incomplete	ADJ
compass-1587	30	18	data	datum	NOUN
compass-1587	30	19	,	,	PUNCT
compass-1587	30	20	responding	respond	VERB
compass-1587	30	21	to	to	ADP
compass-1587	30	22	shifting	shift	VERB
compass-1587	30	23	consumer	consumer	NOUN
compass-1587	30	24	behaviours	behaviour	NOUN
compass-1587	30	25	or	or	CCONJ
compass-1587	30	26	managing	manage	VERB
compass-1587	30	27	competing	compete	VERB
compass-1587	30	28	stakeholder	stakeholder	NOUN
compass-1587	30	29	interests	interest	NOUN
compass-1587	30	30	)	)	PUNCT
compass-1587	30	31	many	many	ADJ
compass-1587	30	32	hesitate	hesitate	VERB
compass-1587	30	33	or	or	CCONJ
compass-1587	30	34	experience	experience	VERB
compass-1587	30	35	anxiety	anxiety	NOUN
compass-1587	30	36	.	.	PUNCT
compass-1587	31	1	this	this	DET
compass-1587	31	2	hesitation	hesitation	NOUN
compass-1587	31	3	glaringly	glaringly	ADV
compass-1587	31	4	illustrates	illustrate	VERB
compass-1587	31	5	that	that	SCONJ
compass-1587	31	6	though	though	SCONJ
compass-1587	31	7	we	we	PRON
compass-1587	31	8	teach	teach	VERB
compass-1587	31	9	students	student	NOUN
compass-1587	31	10	how	how	SCONJ
compass-1587	31	11	to	to	PART
compass-1587	31	12	use	use	VERB
compass-1587	31	13	tools	tool	NOUN
compass-1587	31	14	,	,	PUNCT
compass-1587	31	15	we	we	PRON
compass-1587	31	16	do	do	AUX
compass-1587	31	17	not	not	PART
compass-1587	31	18	always	always	ADV
compass-1587	31	19	help	help	VERB
compass-1587	31	20	them	they	PRON
compass-1587	31	21	develop	develop	VERB
compass-1587	31	22	the	the	DET
compass-1587	31	23	meta	meta	NOUN
compass-1587	31	24	-	-	PUNCT
compass-1587	31	25	skills	skill	NOUN
compass-1587	31	26	to	to	PART
compass-1587	31	27	use	use	VERB
compass-1587	31	28	these	these	PRON
compass-1587	31	29	strategically	strategically	ADV
compass-1587	31	30	.	.	PUNCT
compass-1587	32	1	integrating	integrate	VERB
compass-1587	32	2	meta	meta	ADJ
compass-1587	32	3	-	-	PUNCT
compass-1587	32	4	skill	skill	NOUN
compass-1587	32	5	development	development	NOUN
compass-1587	32	6	and	and	CCONJ
compass-1587	32	7	technical	technical	ADJ
compass-1587	32	8	knowledge	knowledge	NOUN
compass-1587	32	9	on	on	ADP
compass-1587	32	10	the	the	DET
compass-1587	32	11	ma	ma	PROPN
compass-1587	32	12	in	in	ADP
compass-1587	32	13	marketing	marketing	NOUN
compass-1587	32	14	management	management	NOUN
compass-1587	32	15	(	(	PUNCT
compass-1587	32	16	mamm	mamm	PROPN
compass-1587	32	17	)	)	PUNCT
compass-1587	32	18	,	,	PUNCT
compass-1587	32	19	we	we	PRON
compass-1587	32	20	have	have	AUX
compass-1587	32	21	experimented	experiment	VERB
compass-1587	32	22	with	with	ADP
compass-1587	32	23	ways	way	NOUN
compass-1587	32	24	to	to	PART
compass-1587	32	25	address	address	VERB
compass-1587	32	26	this	this	DET
compass-1587	32	27	challenge	challenge	NOUN
compass-1587	32	28	.	.	PUNCT
compass-1587	33	1	in	in	ADP
compass-1587	33	2	our	our	PRON
compass-1587	33	3	‘	'	PUNCT
compass-1587	33	4	data	datum	NOUN
compass-1587	33	5	analytics	analytic	NOUN
compass-1587	33	6	’	'	PUNCT
compass-1587	33	7	module	module	NOUN
compass-1587	33	8	,	,	PUNCT
compass-1587	33	9	for	for	ADP
compass-1587	33	10	example	example	NOUN
compass-1587	33	11	,	,	PUNCT
compass-1587	33	12	we	we	PRON
compass-1587	33	13	ask	ask	VERB
compass-1587	33	14	students	student	NOUN
compass-1587	33	15	not	not	PART
compass-1587	33	16	just	just	ADV
compass-1587	33	17	to	to	PART
compass-1587	33	18	master	master	VERB
compass-1587	33	19	data	datum	NOUN
compass-1587	33	20	visualisation	visualisation	NOUN
compass-1587	33	21	software	software	NOUN
compass-1587	33	22	like	like	ADP
compass-1587	33	23	tableau	tableau	PROPN
compass-1587	33	24	,	,	PUNCT
compass-1587	33	25	but	but	CCONJ
compass-1587	33	26	to	to	PART
compass-1587	33	27	wrestle	wrestle	VERB
compass-1587	33	28	with	with	ADP
compass-1587	33	29	real	real	ADJ
compass-1587	33	30	-	-	PUNCT
compass-1587	33	31	world	world	NOUN
compass-1587	33	32	,	,	PUNCT
compass-1587	33	33	imperfect	imperfect	ADJ
compass-1587	33	34	data	datum	NOUN
compass-1587	33	35	.	.	PUNCT
compass-1587	34	1	traditional	traditional	ADJ
compass-1587	34	2	exams	exam	NOUN
compass-1587	34	3	that	that	PRON
compass-1587	34	4	test	test	NOUN
compass-1587	34	5	memorisation	memorisation	NOUN
compass-1587	34	6	of	of	ADP
compass-1587	34	7	concepts	concept	NOUN
compass-1587	34	8	do	do	VERB
compass-1587	34	9	little	little	ADJ
compass-1587	34	10	to	to	PART
compass-1587	34	11	foster	foster	VERB
compass-1587	34	12	the	the	DET
compass-1587	34	13	kind	kind	NOUN
compass-1587	34	14	of	of	ADP
compass-1587	34	15	analytical	analytical	ADJ
compass-1587	34	16	thinking	thinking	NOUN
compass-1587	34	17	required	require	VERB
compass-1587	34	18	in	in	ADP
compass-1587	34	19	modern	modern	ADJ
compass-1587	34	20	marketing	marketing	NOUN
compass-1587	34	21	roles	role	NOUN
compass-1587	34	22	.	.	PUNCT
compass-1587	35	1	instead	instead	ADV
compass-1587	35	2	,	,	PUNCT
compass-1587	35	3	project	project	NOUN
compass-1587	35	4	-	-	PUNCT
compass-1587	35	5	based	base	VERB
compass-1587	35	6	learning	learning	NOUN
compass-1587	35	7	based	base	VERB
compass-1587	35	8	on	on	ADP
compass-1587	35	9	live	live	ADJ
compass-1587	35	10	or	or	CCONJ
compass-1587	35	11	real	real	ADJ
compass-1587	35	12	-	-	PUNCT
compass-1587	35	13	world	world	NOUN
compass-1587	35	14	cases	case	NOUN
compass-1587	35	15	pushes	push	VERB
compass-1587	35	16	students	student	NOUN
compass-1587	35	17	to	to	PART
compass-1587	35	18	synthesise	synthesise	VERB
compass-1587	35	19	information	information	NOUN
compass-1587	35	20	,	,	PUNCT
compass-1587	35	21	adapt	adapt	VERB
compass-1587	35	22	to	to	ADP
compass-1587	35	23	new	new	ADJ
compass-1587	35	24	challenges	challenge	NOUN
compass-1587	35	25	and	and	CCONJ
compass-1587	35	26	opinion	opinion	NOUN
compass-1587	35	27	piece	piece	NOUN
compass-1587	35	28	compass	compass	NOUN
compass-1587	35	29	:	:	PUNCT
compass-1587	35	30	journal	journal	NOUN
compass-1587	35	31	of	of	ADP
compass-1587	35	32	learning	learning	NOUN
compass-1587	35	33	and	and	CCONJ
compass-1587	35	34	teaching	teaching	NOUN
compass-1587	35	35	,	,	PUNCT
compass-1587	35	36	vol	vol	NOUN
compass-1587	35	37	18	18	NUM
compass-1587	35	38	,	,	PUNCT
compass-1587	35	39	no	no	DET
compass-1587	35	40	1	1	NUM
compass-1587	35	41	,	,	PUNCT
compass-1587	35	42	2025	2025	NUM
compass-1587	35	43	20	20	NUM
compass-1587	35	44	defend	defend	VERB
compass-1587	35	45	their	their	PRON
compass-1587	35	46	decisions	decision	NOUN
compass-1587	35	47	,	,	PUNCT
compass-1587	35	48	just	just	ADV
compass-1587	35	49	as	as	SCONJ
compass-1587	35	50	they	they	PRON
compass-1587	35	51	will	will	AUX
compass-1587	35	52	have	have	VERB
compass-1587	35	53	to	to	PART
compass-1587	35	54	do	do	VERB
compass-1587	35	55	to	to	PART
compass-1587	35	56	meet	meet	VERB
compass-1587	35	57	the	the	DET
compass-1587	35	58	complexities	complexity	NOUN
compass-1587	35	59	of	of	ADP
compass-1587	35	60	the	the	DET
compass-1587	35	61	real	real	ADJ
compass-1587	35	62	workplace	workplace	NOUN
compass-1587	35	63	(	(	PUNCT
compass-1587	35	64	walker	walker	PROPN
compass-1587	35	65	et	et	PROPN
compass-1587	35	66	al	al	PROPN
compass-1587	35	67	.	.	PROPN
compass-1587	35	68	,	,	PUNCT
compass-1587	35	69	2009	2009	NUM
compass-1587	35	70	;	;	PUNCT
compass-1587	35	71	rohm	rohm	PROPN
compass-1587	35	72	et	et	PROPN
compass-1587	35	73	al	al	PROPN
compass-1587	35	74	.	.	PROPN
compass-1587	35	75	,	,	PUNCT
compass-1587	35	76	2021	2021	NUM
compass-1587	35	77	)	)	PUNCT
compass-1587	35	78	.	.	PUNCT
compass-1587	36	1	by	by	ADP
compass-1587	36	2	working	work	VERB
compass-1587	36	3	in	in	ADP
compass-1587	36	4	teams	team	NOUN
compass-1587	36	5	on	on	ADP
compass-1587	36	6	iterative	iterative	ADJ
compass-1587	36	7	projects	project	NOUN
compass-1587	36	8	,	,	PUNCT
compass-1587	36	9	our	our	PRON
compass-1587	36	10	students	student	NOUN
compass-1587	36	11	must	must	AUX
compass-1587	36	12	analyse	analyse	VERB
compass-1587	36	13	,	,	PUNCT
compass-1587	36	14	interpret	interpret	VERB
compass-1587	36	15	and	and	CCONJ
compass-1587	36	16	present	present	ADJ
compass-1587	36	17	insights	insight	NOUN
compass-1587	36	18	while	while	SCONJ
compass-1587	36	19	navigating	navigate	VERB
compass-1587	36	20	ambiguity	ambiguity	NOUN
compass-1587	36	21	,	,	PUNCT
compass-1587	36	22	so	so	ADV
compass-1587	36	23	refining	refine	VERB
compass-1587	36	24	their	their	PRON
compass-1587	36	25	creative	creative	ADJ
compass-1587	36	26	problem	problem	NOUN
compass-1587	36	27	-	-	PUNCT
compass-1587	36	28	solving	solve	VERB
compass-1587	36	29	skills	skill	NOUN
compass-1587	36	30	and	and	CCONJ
compass-1587	36	31	powers	power	NOUN
compass-1587	36	32	of	of	ADP
compass-1587	36	33	communication	communication	NOUN
compass-1587	36	34	in	in	ADP
compass-1587	36	35	tandem	tandem	NOUN
compass-1587	36	36	with	with	ADP
compass-1587	36	37	their	their	PRON
compass-1587	36	38	technical	technical	ADJ
compass-1587	36	39	capabilities	capability	NOUN
compass-1587	36	40	:	:	PUNCT
compass-1587	36	41	a	a	DET
compass-1587	36	42	much	much	ADV
compass-1587	36	43	more	more	ADV
compass-1587	36	44	coherent	coherent	ADJ
compass-1587	36	45	and	and	CCONJ
compass-1587	36	46	integrated	integrated	ADJ
compass-1587	36	47	preparation	preparation	NOUN
compass-1587	36	48	for	for	ADP
compass-1587	36	49	future	future	ADJ
compass-1587	36	50	employment	employment	NOUN
compass-1587	36	51	.	.	PUNCT
compass-1587	37	1	a	a	DET
compass-1587	37	2	crucial	crucial	ADJ
compass-1587	37	3	component	component	NOUN
compass-1587	37	4	of	of	ADP
compass-1587	37	5	our	our	PRON
compass-1587	37	6	approach	approach	NOUN
compass-1587	37	7	is	be	AUX
compass-1587	37	8	fostering	foster	VERB
compass-1587	37	9	collaboration	collaboration	NOUN
compass-1587	37	10	.	.	PUNCT
compass-1587	38	1	marketing	marketing	NOUN
compass-1587	38	2	,	,	PUNCT
compass-1587	38	3	like	like	ADP
compass-1587	38	4	business	business	NOUN
compass-1587	38	5	and	and	CCONJ
compass-1587	38	6	other	other	ADJ
compass-1587	38	7	disciplines	discipline	NOUN
compass-1587	38	8	,	,	PUNCT
compass-1587	38	9	is	be	AUX
compass-1587	38	10	inherently	inherently	ADV
compass-1587	38	11	interdisciplinary	interdisciplinary	ADJ
compass-1587	38	12	–	–	PUNCT
compass-1587	38	13	professionals	professional	NOUN
compass-1587	38	14	must	must	AUX
compass-1587	38	15	work	work	VERB
compass-1587	38	16	alongside	alongside	ADP
compass-1587	38	17	designers	designer	NOUN
compass-1587	38	18	,	,	PUNCT
compass-1587	38	19	data	datum	NOUN
compass-1587	38	20	analysts	analyst	NOUN
compass-1587	38	21	and	and	CCONJ
compass-1587	38	22	other	other	ADJ
compass-1587	38	23	marketers	marketer	NOUN
compass-1587	38	24	to	to	PART
compass-1587	38	25	create	create	VERB
compass-1587	38	26	compelling	compelling	ADJ
compass-1587	38	27	campaigns	campaign	NOUN
compass-1587	38	28	.	.	PUNCT
compass-1587	39	1	to	to	PART
compass-1587	39	2	reflect	reflect	VERB
compass-1587	39	3	this	this	DET
compass-1587	39	4	reality	reality	NOUN
compass-1587	39	5	,	,	PUNCT
compass-1587	39	6	our	our	PRON
compass-1587	39	7	digital	digital	ADJ
compass-1587	39	8	marketing	marketing	NOUN
compass-1587	39	9	lab	lab	NOUN
compass-1587	39	10	is	be	AUX
compass-1587	39	11	designed	design	VERB
compass-1587	39	12	to	to	PART
compass-1587	39	13	facilitate	facilitate	VERB
compass-1587	39	14	teamwork	teamwork	NOUN
compass-1587	39	15	,	,	PUNCT
compass-1587	39	16	complementing	complement	VERB
compass-1587	39	17	the	the	DET
compass-1587	39	18	project	project	NOUN
compass-1587	39	19	approach	approach	NOUN
compass-1587	39	20	.	.	PUNCT
compass-1587	40	1	students	student	NOUN
compass-1587	40	2	sit	sit	VERB
compass-1587	40	3	in	in	ADP
compass-1587	40	4	small	small	ADJ
compass-1587	40	5	rectangular	rectangular	ADJ
compass-1587	40	6	tables	table	NOUN
compass-1587	40	7	of	of	ADP
compass-1587	40	8	six	six	NUM
compass-1587	40	9	to	to	PART
compass-1587	40	10	seven	seven	NUM
compass-1587	40	11	chairs	chair	NOUN
compass-1587	40	12	,	,	PUNCT
compass-1587	40	13	each	each	PRON
compass-1587	40	14	with	with	ADP
compass-1587	40	15	a	a	DET
compass-1587	40	16	large	large	ADJ
compass-1587	40	17	screen	screen	NOUN
compass-1587	40	18	on	on	ADP
compass-1587	40	19	which	which	PRON
compass-1587	40	20	students	student	NOUN
compass-1587	40	21	can	can	AUX
compass-1587	40	22	screencast	screencast	VERB
compass-1587	40	23	their	their	PRON
compass-1587	40	24	device	device	NOUN
compass-1587	40	25	to	to	PART
compass-1587	40	26	share	share	VERB
compass-1587	40	27	their	their	PRON
compass-1587	40	28	insights	insight	NOUN
compass-1587	40	29	,	,	PUNCT
compass-1587	40	30	debate	debate	NOUN
compass-1587	40	31	findings	finding	NOUN
compass-1587	40	32	and	and	CCONJ
compass-1587	40	33	cocreate	cocreate	VERB
compass-1587	40	34	solutions	solution	NOUN
compass-1587	40	35	in	in	ADP
compass-1587	40	36	an	an	DET
compass-1587	40	37	environment	environment	NOUN
compass-1587	40	38	that	that	PRON
compass-1587	40	39	mimics	mimic	VERB
compass-1587	40	40	the	the	DET
compass-1587	40	41	collaborative	collaborative	ADJ
compass-1587	40	42	nature	nature	NOUN
compass-1587	40	43	of	of	ADP
compass-1587	40	44	the	the	DET
compass-1587	40	45	industry	industry	NOUN
compass-1587	40	46	.	.	PUNCT
compass-1587	41	1	strikingly	strikingly	ADV
compass-1587	41	2	evident	evident	ADJ
compass-1587	41	3	is	be	AUX
compass-1587	41	4	that	that	SCONJ
compass-1587	41	5	students	student	NOUN
compass-1587	41	6	engage	engage	VERB
compass-1587	41	7	more	more	ADV
compass-1587	41	8	deeply	deeply	ADV
compass-1587	41	9	with	with	ADP
compass-1587	41	10	the	the	DET
compass-1587	41	11	material	material	NOUN
compass-1587	41	12	,	,	PUNCT
compass-1587	41	13	and	and	CCONJ
compass-1587	41	14	the	the	DET
compass-1587	41	15	sense	sense	NOUN
compass-1587	41	16	of	of	ADP
compass-1587	41	17	ownership	ownership	NOUN
compass-1587	41	18	over	over	ADP
compass-1587	41	19	their	their	PRON
compass-1587	41	20	work	work	NOUN
compass-1587	41	21	increases	increase	NOUN
compass-1587	41	22	.	.	PUNCT
compass-1587	42	1	they	they	PRON
compass-1587	42	2	stop	stop	VERB
compass-1587	42	3	looking	look	VERB
compass-1587	42	4	for	for	ADP
compass-1587	42	5	a	a	DET
compass-1587	42	6	single	single	ADJ
compass-1587	42	7	‘	'	PUNCT
compass-1587	42	8	correct	correct	ADJ
compass-1587	42	9	’	'	PUNCT
compass-1587	42	10	answer	answer	NOUN
compass-1587	42	11	and	and	CCONJ
compass-1587	42	12	start	start	VERB
compass-1587	42	13	developing	develop	VERB
compass-1587	42	14	informed	inform	VERB
compass-1587	42	15	,	,	PUNCT
compass-1587	42	16	strategic	strategic	ADJ
compass-1587	42	17	perspectives	perspective	NOUN
compass-1587	42	18	.	.	PUNCT
compass-1587	43	1	research	research	NOUN
compass-1587	43	2	suggests	suggest	VERB
compass-1587	43	3	that	that	SCONJ
compass-1587	43	4	diverse	diverse	ADJ
compass-1587	43	5	learning	learning	NOUN
compass-1587	43	6	environments	environment	NOUN
compass-1587	43	7	enhance	enhance	VERB
compass-1587	43	8	problem	problem	NOUN
compass-1587	43	9	-	-	PUNCT
compass-1587	43	10	solving	solve	VERB
compass-1587	43	11	and	and	CCONJ
compass-1587	43	12	innovation	innovation	NOUN
compass-1587	43	13	(	(	PUNCT
compass-1587	43	14	davies	davy	NOUN
compass-1587	43	15	et	et	PROPN
compass-1587	43	16	al	al	PROPN
compass-1587	43	17	.	.	PROPN
compass-1587	43	18	,	,	PUNCT
compass-1587	43	19	2013	2013	NUM
compass-1587	43	20	;	;	PUNCT
compass-1587	43	21	beghetto	beghetto	NOUN
compass-1587	43	22	and	and	CCONJ
compass-1587	43	23	kaufman	kaufman	NOUN
compass-1587	43	24	,	,	PUNCT
compass-1587	43	25	2014	2014	NUM
compass-1587	43	26	)	)	PUNCT
compass-1587	43	27	.	.	PUNCT
compass-1587	44	1	additionally	additionally	ADV
compass-1587	44	2	,	,	PUNCT
compass-1587	44	3	non	non	ADJ
compass-1587	44	4	-	-	ADJ
compass-1587	44	5	traditional	traditional	ADJ
compass-1587	44	6	classroom	classroom	NOUN
compass-1587	44	7	settings	setting	NOUN
compass-1587	44	8	play	play	VERB
compass-1587	44	9	an	an	DET
compass-1587	44	10	essential	essential	ADJ
compass-1587	44	11	role	role	NOUN
compass-1587	44	12	in	in	ADP
compass-1587	44	13	developing	develop	VERB
compass-1587	44	14	creativity	creativity	NOUN
compass-1587	44	15	(	(	PUNCT
compass-1587	44	16	jankowska	jankowska	NOUN
compass-1587	44	17	and	and	CCONJ
compass-1587	44	18	atlay	atlay	NOUN
compass-1587	44	19	,	,	PUNCT
compass-1587	44	20	2008	2008	NUM
compass-1587	44	21	)	)	PUNCT
compass-1587	44	22	.	.	PUNCT
compass-1587	45	1	on	on	ADP
compass-1587	45	2	mamm	mamm	PROPN
compass-1587	45	3	,	,	PUNCT
compass-1587	45	4	we	we	PRON
compass-1587	45	5	combine	combine	VERB
compass-1587	45	6	technologyenhanced	technologyenhance	VERB
compass-1587	45	7	classrooms	classroom	NOUN
compass-1587	45	8	with	with	ADP
compass-1587	45	9	experiential	experiential	ADJ
compass-1587	45	10	learning	learning	NOUN
compass-1587	45	11	and	and	CCONJ
compass-1587	45	12	original	original	ADJ
compass-1587	45	13	thinking	thinking	NOUN
compass-1587	45	14	activities	activity	NOUN
compass-1587	45	15	,	,	PUNCT
compass-1587	45	16	so	so	ADV
compass-1587	45	17	drawing	draw	VERB
compass-1587	45	18	theory	theory	NOUN
compass-1587	45	19	and	and	CCONJ
compass-1587	45	20	practice	practice	NOUN
compass-1587	45	21	together	together	ADV
compass-1587	45	22	in	in	ADP
compass-1587	45	23	inspirational	inspirational	ADJ
compass-1587	45	24	ways	way	NOUN
compass-1587	45	25	and	and	CCONJ
compass-1587	45	26	to	to	ADP
compass-1587	45	27	maximum	maximum	ADJ
compass-1587	45	28	effect	effect	NOUN
compass-1587	45	29	.	.	PUNCT
compass-1587	46	1	conclusion	conclusion	NOUN
compass-1587	46	2	reflecting	reflect	VERB
compass-1587	46	3	on	on	ADP
compass-1587	46	4	these	these	DET
compass-1587	46	5	experiences	experience	NOUN
compass-1587	46	6	,	,	PUNCT
compass-1587	46	7	we	we	PRON
compass-1587	46	8	believe	believe	VERB
compass-1587	46	9	the	the	DET
compass-1587	46	10	challenge	challenge	NOUN
compass-1587	46	11	is	be	AUX
compass-1587	46	12	not	not	PART
compass-1587	46	13	choosing	choose	VERB
compass-1587	46	14	between	between	ADP
compass-1587	46	15	technical	technical	ADJ
compass-1587	46	16	and	and	CCONJ
compass-1587	46	17	meta	meta	NOUN
compass-1587	46	18	-	-	PUNCT
compass-1587	46	19	skills	skill	NOUN
compass-1587	46	20	but	but	CCONJ
compass-1587	46	21	finding	find	VERB
compass-1587	46	22	ways	way	NOUN
compass-1587	46	23	to	to	PART
compass-1587	46	24	embed	embed	VERB
compass-1587	46	25	both	both	CCONJ
compass-1587	46	26	seamlessly	seamlessly	ADV
compass-1587	46	27	and	and	CCONJ
compass-1587	46	28	simultaneously	simultaneously	ADV
compass-1587	46	29	into	into	ADP
compass-1587	46	30	our	our	PRON
compass-1587	46	31	teaching	teaching	NOUN
compass-1587	46	32	.	.	PUNCT
compass-1587	47	1	this	this	PRON
compass-1587	47	2	means	mean	VERB
compass-1587	47	3	:	:	PUNCT
compass-1587	47	4	rethinking	rethink	VERB
compass-1587	47	5	assessments	assessment	NOUN
compass-1587	47	6	–	–	PUNCT
compass-1587	47	7	moving	move	VERB
compass-1587	47	8	beyond	beyond	ADP
compass-1587	47	9	exams	exam	NOUN
compass-1587	47	10	that	that	PRON
compass-1587	47	11	test	test	NOUN
compass-1587	47	12	recall	recall	NOUN
compass-1587	47	13	and	and	CCONJ
compass-1587	47	14	instead	instead	ADV
compass-1587	47	15	emphasising	emphasise	VERB
compass-1587	47	16	projects	project	NOUN
compass-1587	47	17	that	that	PRON
compass-1587	47	18	demand	demand	VERB
compass-1587	47	19	synthesis	synthesis	NOUN
compass-1587	47	20	,	,	PUNCT
compass-1587	47	21	analysis	analysis	NOUN
compass-1587	47	22	and	and	CCONJ
compass-1587	47	23	original	original	ADJ
compass-1587	47	24	thought	thought	NOUN
compass-1587	47	25	;	;	PUNCT
compass-1587	47	26	establishing	establish	VERB
compass-1587	47	27	pedagogical	pedagogical	ADJ
compass-1587	47	28	spaces	space	NOUN
compass-1587	47	29	that	that	PRON
compass-1587	47	30	support	support	VERB
compass-1587	47	31	discussion	discussion	NOUN
compass-1587	47	32	,	,	PUNCT
compass-1587	47	33	experimentation	experimentation	NOUN
compass-1587	47	34	and	and	CCONJ
compass-1587	47	35	creative	creative	ADJ
compass-1587	47	36	risktaking	risktaking	NOUN
compass-1587	47	37	.	.	PUNCT
compass-1587	48	1	the	the	DET
compass-1587	48	2	future	future	NOUN
compass-1587	48	3	belongs	belong	VERB
compass-1587	48	4	to	to	ADP
compass-1587	48	5	those	those	PRON
compass-1587	48	6	who	who	PRON
compass-1587	48	7	can	can	AUX
compass-1587	48	8	blend	blend	VERB
compass-1587	48	9	technology	technology	NOUN
compass-1587	48	10	with	with	ADP
compass-1587	48	11	insight	insight	NOUN
compass-1587	48	12	,	,	PUNCT
compass-1587	48	13	data	datum	NOUN
compass-1587	48	14	with	with	ADP
compass-1587	48	15	storytelling	storytelling	NOUN
compass-1587	48	16	and	and	CCONJ
compass-1587	48	17	automation	automation	NOUN
compass-1587	48	18	with	with	ADP
compass-1587	48	19	human	human	ADJ
compass-1587	48	20	intuition	intuition	NOUN
compass-1587	48	21	.	.	PUNCT
compass-1587	49	1	as	as	ADP
compass-1587	49	2	educators	educator	NOUN
compass-1587	49	3	,	,	PUNCT
compass-1587	49	4	we	we	PRON
compass-1587	49	5	have	have	VERB
compass-1587	49	6	a	a	DET
compass-1587	49	7	responsibility	responsibility	NOUN
compass-1587	49	8	to	to	PART
compass-1587	49	9	nurture	nurture	VERB
compass-1587	49	10	not	not	PART
compass-1587	49	11	just	just	ADV
compass-1587	49	12	the	the	DET
compass-1587	49	13	graduates	graduate	NOUN
compass-1587	49	14	who	who	PRON
compass-1587	49	15	can	can	AUX
compass-1587	49	16	use	use	VERB
compass-1587	49	17	today	today	NOUN
compass-1587	49	18	’s	’s	PART
compass-1587	49	19	tools	tool	NOUN
compass-1587	49	20	but	but	CCONJ
compass-1587	49	21	the	the	DET
compass-1587	49	22	thinkers	thinker	NOUN
compass-1587	49	23	and	and	CCONJ
compass-1587	49	24	leaders	leader	NOUN
compass-1587	49	25	who	who	PRON
compass-1587	49	26	will	will	AUX
compass-1587	49	27	shape	shape	VERB
compass-1587	49	28	tomorrow	tomorrow	NOUN
compass-1587	49	29	’s	’s	PART
compass-1587	49	30	industry	industry	NOUN
compass-1587	49	31	.	.	PUNCT
compass-1587	50	1	if	if	SCONJ
compass-1587	50	2	we	we	PRON
compass-1587	50	3	fail	fail	VERB
compass-1587	50	4	to	to	PART
compass-1587	50	5	equip	equip	VERB
compass-1587	50	6	students	student	NOUN
compass-1587	50	7	with	with	ADP
compass-1587	50	8	adaptability	adaptability	NOUN
compass-1587	50	9	and	and	CCONJ
compass-1587	50	10	the	the	DET
compass-1587	50	11	strategic	strategic	ADJ
compass-1587	50	12	thinking	thinking	NOUN
compass-1587	50	13	skills	skill	NOUN
compass-1587	50	14	they	they	PRON
compass-1587	50	15	need	need	VERB
compass-1587	50	16	,	,	PUNCT
compass-1587	50	17	we	we	PRON
compass-1587	50	18	risk	risk	VERB
compass-1587	50	19	graduating	graduate	VERB
compass-1587	50	20	professionals	professional	NOUN
compass-1587	50	21	who	who	PRON
compass-1587	50	22	are	be	AUX
compass-1587	50	23	technically	technically	ADV
compass-1587	50	24	skilled	skilled	ADJ
compass-1587	50	25	but	but	CCONJ
compass-1587	50	26	strategically	strategically	ADV
compass-1587	50	27	unprepared	unprepared	ADJ
compass-1587	50	28	for	for	ADP
compass-1587	50	29	the	the	DET
compass-1587	50	30	realities	reality	NOUN
compass-1587	50	31	of	of	ADP
compass-1587	50	32	a	a	DET
compass-1587	50	33	shifting	shift	VERB
compass-1587	50	34	industry	industry	NOUN
compass-1587	50	35	landscape	landscape	NOUN
compass-1587	50	36	.	.	PUNCT
compass-1587	51	1	the	the	DET
compass-1587	51	2	solution	solution	NOUN
compass-1587	51	3	lies	lie	VERB
compass-1587	51	4	in	in	ADP
compass-1587	51	5	balance	balance	NOUN
compass-1587	51	6	.	.	PUNCT
compass-1587	52	1	by	by	ADP
compass-1587	52	2	integrating	integrate	VERB
compass-1587	52	3	meta	meta	NOUN
compass-1587	52	4	-	-	PUNCT
compass-1587	52	5	skills	skill	NOUN
compass-1587	52	6	into	into	ADP
compass-1587	52	7	education	education	NOUN
compass-1587	52	8	–	–	PUNCT
compass-1587	52	9	not	not	PART
compass-1587	52	10	as	as	ADP
compass-1587	52	11	optional	optional	ADJ
compass-1587	52	12	additions	addition	NOUN
compass-1587	52	13	but	but	CCONJ
compass-1587	52	14	as	as	ADP
compass-1587	52	15	fundamental	fundamental	ADJ
compass-1587	52	16	elements	element	NOUN
compass-1587	52	17	of	of	ADP
compass-1587	52	18	learning	learn	VERB
compass-1587	52	19	–	–	PUNCT
compass-1587	52	20	we	we	PRON
compass-1587	52	21	ensure	ensure	VERB
compass-1587	52	22	that	that	SCONJ
compass-1587	52	23	graduates	graduate	NOUN
compass-1587	52	24	are	be	AUX
compass-1587	52	25	not	not	PART
compass-1587	52	26	only	only	ADV
compass-1587	52	27	job	job	NOUN
compass-1587	52	28	-	-	PUNCT
compass-1587	52	29	ready	ready	ADJ
compass-1587	52	30	but	but	CCONJ
compass-1587	52	31	future	future	ADJ
compass-1587	52	32	-	-	PUNCT
compass-1587	52	33	ready	ready	ADJ
compass-1587	52	34	.	.	PUNCT
compass-1587	53	1	this	this	PRON
compass-1587	53	2	requires	require	VERB
compass-1587	53	3	a	a	DET
compass-1587	53	4	commitment	commitment	NOUN
compass-1587	53	5	to	to	ADP
compass-1587	53	6	continuous	continuous	ADJ
compass-1587	53	7	curriculum	curriculum	NOUN
compass-1587	53	8	evolution	evolution	NOUN
compass-1587	53	9	,	,	PUNCT
compass-1587	53	10	industry	industry	NOUN
compass-1587	53	11	collaboration	collaboration	NOUN
compass-1587	53	12	and	and	CCONJ
compass-1587	53	13	pedagogical	pedagogical	ADJ
compass-1587	53	14	innovation	innovation	NOUN
compass-1587	53	15	.	.	PUNCT
compass-1587	54	1	only	only	ADV
compass-1587	54	2	then	then	ADV
compass-1587	54	3	can	can	AUX
compass-1587	54	4	we	we	PRON
compass-1587	54	5	claim	claim	VERB
compass-1587	54	6	to	to	PART
compass-1587	54	7	be	be	AUX
compass-1587	54	8	equipping	equip	VERB
compass-1587	54	9	students	student	NOUN
compass-1587	54	10	with	with	ADP
compass-1587	54	11	what	what	PRON
compass-1587	54	12	will	will	AUX
compass-1587	54	13	enable	enable	VERB
compass-1587	54	14	them	they	PRON
compass-1587	54	15	to	to	PART
compass-1587	54	16	be	be	AUX
compass-1587	54	17	multi	multi	ADJ
compass-1587	54	18	-	-	ADJ
compass-1587	54	19	skilled	skilled	ADJ
compass-1587	54	20	and	and	CCONJ
compass-1587	54	21	adaptable	adaptable	ADJ
compass-1587	54	22	enough	enough	ADV
compass-1587	54	23	to	to	PART
compass-1587	54	24	function	function	VERB
compass-1587	54	25	effectively	effectively	ADV
compass-1587	54	26	throughout	throughout	ADP
compass-1587	54	27	their	their	PRON
compass-1587	54	28	careers	career	NOUN
compass-1587	54	29	.	.	PUNCT
compass-1587	55	1	opinion	opinion	NOUN
compass-1587	55	2	piece	piece	NOUN
compass-1587	55	3	compass	compass	NOUN
compass-1587	55	4	:	:	PUNCT
compass-1587	55	5	journal	journal	NOUN
compass-1587	55	6	of	of	ADP
compass-1587	55	7	learning	learning	NOUN
compass-1587	55	8	and	and	CCONJ
compass-1587	55	9	teaching	teaching	NOUN
compass-1587	55	10	,	,	PUNCT
compass-1587	55	11	vol	vol	NOUN
compass-1587	55	12	18	18	NUM
compass-1587	55	13	,	,	PUNCT
compass-1587	55	14	no	no	DET
compass-1587	55	15	1	1	NUM
compass-1587	55	16	,	,	PUNCT
compass-1587	55	17	2025	2025	NUM
compass-1587	55	18	21	21	NUM
compass-1587	55	19	reference	reference	NOUN
compass-1587	55	20	list	list	NOUN
compass-1587	55	21	beghetto	beghetto	PROPN
compass-1587	55	22	,	,	PUNCT
compass-1587	55	23	r.a	r.a	PROPN
compass-1587	55	24	.	.	PROPN
compass-1587	55	25	and	and	CCONJ
compass-1587	55	26	kaufman	kaufman	PROPN
compass-1587	55	27	,	,	PUNCT
compass-1587	55	28	j.c	j.c	PROPN
compass-1587	55	29	.	.	PROPN
compass-1587	55	30	(	(	PUNCT
compass-1587	55	31	2014	2014	NUM
compass-1587	55	32	)	)	PUNCT
compass-1587	55	33	‘	'	PUNCT
compass-1587	55	34	classroom	classroom	NOUN
compass-1587	55	35	contexts	context	NOUN
compass-1587	55	36	for	for	ADP
compass-1587	55	37	creativity	creativity	NOUN
compass-1587	55	38	.	.	PUNCT
compass-1587	55	39	’	'	PUNCT
compass-1587	56	1	high	high	ADJ
compass-1587	56	2	ability	ability	NOUN
compass-1587	56	3	studies	study	NOUN
compass-1587	56	4	,	,	PUNCT
compass-1587	56	5	25(1	25(1	NUM
compass-1587	56	6	)	)	PUNCT
compass-1587	56	7	,	,	PUNCT
compass-1587	56	8	53	53	NUM
compass-1587	56	9	-	-	SYM
compass-1587	56	10	69	69	NUM
compass-1587	56	11	.	.	PUNCT
compass-1587	57	1	available	available	ADJ
compass-1587	57	2	at	at	ADP
compass-1587	57	3	:	:	PUNCT
compass-1587	57	4	https://doi.org/10.1080/13598139.2014.905247	https://doi.org/10.1080/13598139.2014.905247	PROPN
compass-1587	57	5	(	(	PUNCT
compass-1587	57	6	accessed	access	VERB
compass-1587	57	7	:	:	PUNCT
compass-1587	57	8	20	20	NUM
compass-1587	57	9	february	february	NOUN
compass-1587	57	10	2025	2025	NUM
compass-1587	57	11	)	)	PUNCT
compass-1587	57	12	.	.	PUNCT
compass-1587	58	1	davies	davy	NOUN
compass-1587	58	2	,	,	PUNCT
compass-1587	58	3	d.	d.	PROPN
compass-1587	58	4	,	,	PUNCT
compass-1587	58	5	jindal	jindal	PROPN
compass-1587	58	6	-	-	PUNCT
compass-1587	58	7	snape	snape	PROPN
compass-1587	58	8	,	,	PUNCT
compass-1587	58	9	d.	d.	PROPN
compass-1587	58	10	,	,	PUNCT
compass-1587	58	11	collier	collier	PROPN
compass-1587	58	12	,	,	PUNCT
compass-1587	58	13	c.	c.	PROPN
compass-1587	58	14	,	,	PUNCT
compass-1587	58	15	digby	digby	PROPN
compass-1587	58	16	,	,	PUNCT
compass-1587	58	17	r.	r.	PROPN
compass-1587	58	18	,	,	PUNCT
compass-1587	58	19	hay	hay	PROPN
compass-1587	58	20	,	,	PUNCT
compass-1587	58	21	p.	p.	NOUN
compass-1587	58	22	and	and	CCONJ
compass-1587	58	23	howe	howe	PROPN
compass-1587	58	24	,	,	PUNCT
compass-1587	58	25	a.	a.	NOUN
compass-1587	58	26	(	(	PUNCT
compass-1587	58	27	2012	2012	NUM
compass-1587	58	28	)	)	PUNCT
compass-1587	58	29	‘	'	PUNCT
compass-1587	58	30	creative	creative	ADJ
compass-1587	58	31	learning	learning	NOUN
compass-1587	58	32	environments	environment	NOUN
compass-1587	58	33	in	in	ADP
compass-1587	58	34	education	education	NOUN
compass-1587	58	35	–	–	PUNCT
compass-1587	58	36	a	a	DET
compass-1587	58	37	systematic	systematic	ADJ
compass-1587	58	38	literature	literature	NOUN
compass-1587	58	39	review	review	NOUN
compass-1587	58	40	.	.	PUNCT
compass-1587	58	41	’	'	PUNCT
compass-1587	59	1	thinking	think	VERB
compass-1587	59	2	skills	skill	NOUN
compass-1587	59	3	and	and	CCONJ
compass-1587	59	4	creativity	creativity	NOUN
compass-1587	59	5	,	,	PUNCT
compass-1587	59	6	8	8	NUM
compass-1587	59	7	,	,	PUNCT
compass-1587	59	8	80	80	NUM
compass-1587	59	9	-	-	SYM
compass-1587	59	10	91	91	NUM
compass-1587	59	11	.	.	PUNCT
compass-1587	60	1	available	available	ADJ
compass-1587	60	2	at	at	ADP
compass-1587	60	3	:	:	PUNCT
compass-1587	60	4	https://doi.org/10.1016/j.tsc.2012.07.004	https://doi.org/10.1016/j.tsc.2012.07.004	PROPN
compass-1587	60	5	(	(	PUNCT
compass-1587	60	6	accessed	access	VERB
compass-1587	60	7	:	:	PUNCT
compass-1587	60	8	19	19	NUM
compass-1587	60	9	february	february	NOUN
compass-1587	60	10	2025	2025	NUM
compass-1587	60	11	)	)	PUNCT
compass-1587	60	12	.	.	PUNCT
compass-1587	61	1	harrigan	harrigan	PROPN
compass-1587	61	2	,	,	PUNCT
compass-1587	61	3	p.	p.	NOUN
compass-1587	61	4	and	and	CCONJ
compass-1587	61	5	hulbert	hulbert	PROPN
compass-1587	61	6	,	,	PUNCT
compass-1587	61	7	b.	b.	PROPN
compass-1587	61	8	(	(	PUNCT
compass-1587	61	9	2011	2011	NUM
compass-1587	61	10	)	)	PUNCT
compass-1587	61	11	‘	'	PUNCT
compass-1587	61	12	how	how	SCONJ
compass-1587	61	13	can	can	AUX
compass-1587	61	14	marketing	marketing	NOUN
compass-1587	61	15	academics	academic	NOUN
compass-1587	61	16	serve	serve	VERB
compass-1587	61	17	marketing	marketing	NOUN
compass-1587	61	18	practice	practice	NOUN
compass-1587	61	19	?	?	PUNCT
compass-1587	62	1	the	the	DET
compass-1587	62	2	new	new	ADJ
compass-1587	62	3	marketing	marketing	NOUN
compass-1587	62	4	dna	dna	NOUN
compass-1587	62	5	as	as	ADP
compass-1587	62	6	a	a	DET
compass-1587	62	7	model	model	NOUN
compass-1587	62	8	for	for	ADP
compass-1587	62	9	marketing	marketing	NOUN
compass-1587	62	10	education	education	NOUN
compass-1587	62	11	.	.	PUNCT
compass-1587	62	12	’	'	PUNCT
compass-1587	63	1	journal	journal	NOUN
compass-1587	63	2	of	of	ADP
compass-1587	63	3	marketing	marketing	NOUN
compass-1587	63	4	education	education	NOUN
compass-1587	63	5	,	,	PUNCT
compass-1587	63	6	33(3	33(3	NOUN
compass-1587	63	7	)	)	PUNCT
compass-1587	63	8	,	,	PUNCT
compass-1587	63	9	253	253	NUM
compass-1587	63	10	-	-	SYM
compass-1587	63	11	272	272	NUM
compass-1587	63	12	.	.	PUNCT
compass-1587	63	13	available	available	ADJ
compass-1587	63	14	at	at	ADP
compass-1587	63	15	:	:	PUNCT
compass-1587	63	16	https://doi.org/10.1177/0273475311420234	https://doi.org/10.1177/0273475311420234	ADJ
compass-1587	63	17	(	(	PUNCT
compass-1587	63	18	accessed	access	VERB
compass-1587	63	19	:	:	PUNCT
compass-1587	63	20	20	20	NUM
compass-1587	63	21	february	february	NOUN
compass-1587	63	22	2025	2025	NUM
compass-1587	63	23	)	)	PUNCT
compass-1587	63	24	.	.	PUNCT
compass-1587	64	1	jankowska	jankowska	PROPN
compass-1587	64	2	,	,	PUNCT
compass-1587	64	3	m.	m.	NOUN
compass-1587	64	4	and	and	CCONJ
compass-1587	64	5	atlay	atlay	NOUN
compass-1587	64	6	,	,	PUNCT
compass-1587	64	7	m.	m.	NOUN
compass-1587	64	8	(	(	PUNCT
compass-1587	64	9	2008	2008	NUM
compass-1587	64	10	)	)	PUNCT
compass-1587	64	11	‘	'	PUNCT
compass-1587	64	12	use	use	NOUN
compass-1587	64	13	of	of	ADP
compass-1587	64	14	creative	creative	ADJ
compass-1587	64	15	space	space	NOUN
compass-1587	64	16	in	in	ADP
compass-1587	64	17	enhancing	enhance	VERB
compass-1587	64	18	students	student	NOUN
compass-1587	64	19	’	'	PUNCT
compass-1587	64	20	engagement	engagement	NOUN
compass-1587	64	21	.	.	PUNCT
compass-1587	64	22	’	'	PUNCT
compass-1587	65	1	innovations	innovation	NOUN
compass-1587	65	2	in	in	ADP
compass-1587	65	3	education	education	NOUN
compass-1587	65	4	and	and	CCONJ
compass-1587	65	5	teaching	teach	VERB
compass-1587	65	6	international	international	ADJ
compass-1587	65	7	,	,	PUNCT
compass-1587	65	8	45(3	45(3	NUM
compass-1587	65	9	)	)	PUNCT
compass-1587	65	10	,	,	PUNCT
compass-1587	65	11	271	271	NUM
compass-1587	65	12	-	-	SYM
compass-1587	65	13	279	279	NUM
compass-1587	65	14	.	.	PUNCT
compass-1587	65	15	available	available	ADJ
compass-1587	65	16	at	at	ADP
compass-1587	65	17	:	:	PUNCT
compass-1587	65	18	https://doi.org/10.1080/14703290802176162	https://doi.org/10.1080/14703290802176162	INTJ
compass-1587	65	19	(	(	PUNCT
compass-1587	65	20	accessed	access	VERB
compass-1587	65	21	:	:	PUNCT
compass-1587	65	22	18	18	NUM
compass-1587	65	23	february	february	NOUN
compass-1587	65	24	2025	2025	NUM
compass-1587	65	25	)	)	PUNCT
compass-1587	65	26	.	.	PUNCT
compass-1587	66	1	langan	langan	PROPN
compass-1587	66	2	,	,	PUNCT
compass-1587	66	3	r.	r.	PROPN
compass-1587	66	4	,	,	PUNCT
compass-1587	66	5	cowley	cowley	PROPN
compass-1587	66	6	,	,	PUNCT
compass-1587	66	7	s.	s.	PROPN
compass-1587	66	8	and	and	CCONJ
compass-1587	66	9	nguyen	nguyen	PROPN
compass-1587	66	10	,	,	PUNCT
compass-1587	66	11	c.	c.	NOUN
compass-1587	66	12	(	(	PUNCT
compass-1587	66	13	2019	2019	NUM
compass-1587	66	14	)	)	PUNCT
compass-1587	66	15	‘	'	PUNCT
compass-1587	66	16	the	the	DET
compass-1587	66	17	state	state	NOUN
compass-1587	66	18	of	of	ADP
compass-1587	66	19	digital	digital	ADJ
compass-1587	66	20	marketing	marketing	NOUN
compass-1587	66	21	in	in	ADP
compass-1587	66	22	academia	academia	NOUN
compass-1587	66	23	:	:	PUNCT
compass-1587	66	24	an	an	DET
compass-1587	66	25	examination	examination	NOUN
compass-1587	66	26	of	of	ADP
compass-1587	66	27	marketing	marketing	NOUN
compass-1587	66	28	curriculum	curriculum	NOUN
compass-1587	66	29	’s	’s	PART
compass-1587	66	30	response	response	NOUN
compass-1587	66	31	to	to	ADP
compass-1587	66	32	digital	digital	ADJ
compass-1587	66	33	disruption	disruption	NOUN
compass-1587	66	34	.	.	PUNCT
compass-1587	66	35	’	'	PUNCT
compass-1587	67	1	journal	journal	NOUN
compass-1587	67	2	of	of	ADP
compass-1587	67	3	marketing	marketing	NOUN
compass-1587	67	4	education	education	NOUN
compass-1587	67	5	,	,	PUNCT
compass-1587	67	6	41(1	41(1	NUM
compass-1587	67	7	)	)	PUNCT
compass-1587	67	8	,	,	PUNCT
compass-1587	67	9	32	32	NUM
compass-1587	67	10	-	-	SYM
compass-1587	67	11	46	46	NUM
compass-1587	67	12	.	.	PUNCT
compass-1587	67	13	available	available	ADJ
compass-1587	67	14	at	at	ADP
compass-1587	67	15	:	:	PUNCT
compass-1587	67	16	https://doi.org/10.1177/0273475318823849	https://doi.org/10.1177/0273475318823849	PRON
compass-1587	67	17	(	(	PUNCT
compass-1587	67	18	accessed	access	VERB
compass-1587	67	19	:	:	PUNCT
compass-1587	67	20	21	21	NUM
compass-1587	67	21	february	february	NOUN
compass-1587	67	22	2025	2025	NUM
compass-1587	67	23	)	)	PUNCT
compass-1587	67	24	.	.	PUNCT
compass-1587	68	1	neuvonen	neuvonen	PROPN
compass-1587	68	2	,	,	PUNCT
compass-1587	68	3	h.	h.	PROPN
compass-1587	68	4	and	and	CCONJ
compass-1587	68	5	pecoraro	pecoraro	NOUN
compass-1587	68	6	,	,	PUNCT
compass-1587	68	7	m.	m.	NOUN
compass-1587	68	8	(	(	PUNCT
compass-1587	68	9	2024	2024	NUM
compass-1587	68	10	)	)	PUNCT
compass-1587	68	11	‘	'	PUNCT
compass-1587	68	12	digital	digital	ADJ
compass-1587	68	13	marketing	marketing	NOUN
compass-1587	68	14	skills	skill	NOUN
compass-1587	68	15	in	in	ADP
compass-1587	68	16	high	high	ADJ
compass-1587	68	17	demand	demand	NOUN
compass-1587	68	18	:	:	PUNCT
compass-1587	68	19	exploratory	exploratory	ADJ
compass-1587	68	20	study	study	NOUN
compass-1587	68	21	of	of	ADP
compass-1587	68	22	multiple	multiple	ADJ
compass-1587	68	23	competencies	competency	NOUN
compass-1587	68	24	for	for	ADP
compass-1587	68	25	a	a	DET
compass-1587	68	26	marketing	marketing	NOUN
compass-1587	68	27	professional	professional	NOUN
compass-1587	68	28	.	.	PUNCT
compass-1587	68	29	’	'	PUNCT
compass-1587	69	1	athens	athens	PROPN
compass-1587	69	2	journal	journal	PROPN
compass-1587	69	3	of	of	ADP
compass-1587	69	4	business	business	PROPN
compass-1587	69	5	&	&	CCONJ
compass-1587	69	6	economics	economic	NOUN
compass-1587	69	7	,	,	PUNCT
compass-1587	69	8	10(2	10(2	NUM
compass-1587	69	9	)	)	PUNCT
compass-1587	69	10	,	,	PUNCT
compass-1587	69	11	121	121	NUM
compass-1587	69	12	-	-	SYM
compass-1587	69	13	138	138	NUM
compass-1587	69	14	.	.	PUNCT
compass-1587	69	15	available	available	ADJ
compass-1587	69	16	at	at	ADP
compass-1587	69	17	:	:	PUNCT
compass-1587	69	18	https://doi.org/10.30958/ajbe.10-2-3	https://doi.org/10.30958/ajbe.10-2-3	PROPN
compass-1587	69	19	(	(	PUNCT
compass-1587	69	20	accessed	access	VERB
compass-1587	69	21	:	:	PUNCT
compass-1587	69	22	18	18	NUM
compass-1587	69	23	february	february	NOUN
compass-1587	69	24	2025	2025	NUM
compass-1587	69	25	)	)	PUNCT
compass-1587	69	26	.	.	PUNCT
compass-1587	70	1	rohm	rohm	PROPN
compass-1587	70	2	,	,	PUNCT
compass-1587	70	3	a.j	a.j	PROPN
compass-1587	70	4	.	.	PROPN
compass-1587	70	5	,	,	PUNCT
compass-1587	70	6	stefl	stefl	NOUN
compass-1587	70	7	,	,	PUNCT
compass-1587	70	8	m.	m.	NOUN
compass-1587	70	9	and	and	CCONJ
compass-1587	70	10	ward	ward	NOUN
compass-1587	70	11	,	,	PUNCT
compass-1587	70	12	n.	n.	NOUN
compass-1587	70	13	(	(	PUNCT
compass-1587	70	14	2021	2021	NUM
compass-1587	70	15	)	)	PUNCT
compass-1587	70	16	‘	'	PUNCT
compass-1587	70	17	future	future	ADJ
compass-1587	70	18	proof	proof	NOUN
compass-1587	70	19	and	and	CCONJ
compass-1587	70	20	real	real	ADJ
compass-1587	70	21	-	-	PUNCT
compass-1587	70	22	world	world	NOUN
compass-1587	70	23	ready	ready	ADJ
compass-1587	70	24	:	:	PUNCT
compass-1587	70	25	the	the	DET
compass-1587	70	26	role	role	NOUN
compass-1587	70	27	of	of	ADP
compass-1587	70	28	live	live	ADJ
compass-1587	70	29	project	project	NOUN
compass-1587	70	30	-	-	PUNCT
compass-1587	70	31	based	base	VERB
compass-1587	70	32	learning	learning	NOUN
compass-1587	70	33	in	in	ADP
compass-1587	70	34	students	student	NOUN
compass-1587	70	35	’	'	PUNCT
compass-1587	70	36	skill	skill	NOUN
compass-1587	70	37	development	development	NOUN
compass-1587	70	38	.	.	PUNCT
compass-1587	70	39	’	'	PUNCT
compass-1587	71	1	journal	journal	NOUN
compass-1587	71	2	of	of	ADP
compass-1587	71	3	marketing	marketing	NOUN
compass-1587	71	4	education	education	NOUN
compass-1587	71	5	,	,	PUNCT
compass-1587	71	6	43(2	43(2	NUM
compass-1587	71	7	)	)	PUNCT
compass-1587	71	8	,	,	PUNCT
compass-1587	71	9	204	204	NUM
compass-1587	71	10	-	-	SYM
compass-1587	71	11	215	215	NUM
compass-1587	71	12	.	.	PUNCT
compass-1587	71	13	available	available	ADJ
compass-1587	71	14	at	at	ADP
compass-1587	71	15	:	:	PUNCT
compass-1587	71	16	https://doi.org/10.1177/02734753211001409	https://doi.org/10.1177/02734753211001409	X
compass-1587	71	17	(	(	PUNCT
compass-1587	71	18	accessed	access	VERB
compass-1587	71	19	:	:	PUNCT
compass-1587	71	20	21	21	NUM
compass-1587	71	21	february	february	NOUN
compass-1587	71	22	2025	2025	NUM
compass-1587	71	23	)	)	PUNCT
compass-1587	71	24	.	.	PUNCT
compass-1587	72	1	walker	walker	PROPN
compass-1587	72	2	,	,	PUNCT
compass-1587	72	3	i.	i.	PROPN
compass-1587	72	4	,	,	PUNCT
compass-1587	72	5	tsarenko	tsarenko	PROPN
compass-1587	72	6	,	,	PUNCT
compass-1587	72	7	y.	y.	PROPN
compass-1587	72	8	,	,	PUNCT
compass-1587	72	9	wagstaff	wagstaff	NOUN
compass-1587	72	10	,	,	PUNCT
compass-1587	72	11	p.	p.	PROPN
compass-1587	72	12	,	,	PUNCT
compass-1587	72	13	powell	powell	PROPN
compass-1587	72	14	,	,	PUNCT
compass-1587	72	15	i.	i.	PROPN
compass-1587	72	16	,	,	PUNCT
compass-1587	72	17	steel	steel	NOUN
compass-1587	72	18	,	,	PUNCT
compass-1587	72	19	m.	m.	NOUN
compass-1587	72	20	and	and	CCONJ
compass-1587	72	21	brace	brace	NOUN
compass-1587	72	22	-	-	PUNCT
compass-1587	72	23	govan	govan	PROPN
compass-1587	72	24	,	,	PUNCT
compass-1587	72	25	j.	j.	PROPN
compass-1587	72	26	(	(	PUNCT
compass-1587	72	27	2009	2009	NUM
compass-1587	72	28	)	)	PUNCT
compass-1587	72	29	‘	'	PUNCT
compass-1587	72	30	the	the	DET
compass-1587	72	31	development	development	NOUN
compass-1587	72	32	of	of	ADP
compass-1587	72	33	competent	competent	ADJ
compass-1587	72	34	marketing	marketing	NOUN
compass-1587	72	35	professionals	professional	NOUN
compass-1587	72	36	.	.	PUNCT
compass-1587	72	37	’	'	PUNCT
compass-1587	73	1	journal	journal	NOUN
compass-1587	73	2	of	of	ADP
compass-1587	73	3	marketing	marketing	NOUN
compass-1587	73	4	education	education	NOUN
compass-1587	73	5	,	,	PUNCT
compass-1587	73	6	31(3	31(3	NUM
compass-1587	73	7	)	)	PUNCT
compass-1587	73	8	,	,	PUNCT
compass-1587	73	9	253	253	NUM
compass-1587	73	10	-	-	SYM
compass-1587	73	11	263	263	NUM
compass-1587	73	12	.	.	PUNCT
compass-1587	74	1	available	available	ADJ
compass-1587	74	2	at	at	ADP
compass-1587	74	3	:	:	PUNCT
compass-1587	74	4	https://doi.org/10.1177/0273475309345197	https://doi.org/10.1177/0273475309345197	X
compass-1587	74	5	(	(	PUNCT
compass-1587	74	6	accessed	access	VERB
compass-1587	74	7	:	:	PUNCT
compass-1587	74	8	20	20	NUM
compass-1587	74	9	february	february	NOUN
compass-1587	74	10	2025	2025	NUM
compass-1587	74	11	)	)	PUNCT
compass-1587	74	12	.	.	PUNCT
compass-1587	75	1	ye	ye	PROPN
compass-1587	75	2	,	,	PUNCT
compass-1587	75	3	c.	c.	PROPN
compass-1587	75	4	,	,	PUNCT
compass-1587	75	5	kim	kim	PROPN
compass-1587	75	6	,	,	PUNCT
compass-1587	75	7	y.	y.	PROPN
compass-1587	75	8	and	and	CCONJ
compass-1587	75	9	cho	cho	PROPN
compass-1587	75	10	,	,	PUNCT
compass-1587	75	11	y.-n	y.-n	PROPN
compass-1587	75	12	.	.	PUNCT
compass-1587	76	1	(	(	PUNCT
compass-1587	76	2	2023	2023	NUM
compass-1587	76	3	)	)	PUNCT
compass-1587	76	4	‘	'	PUNCT
compass-1587	76	5	digital	digital	ADJ
compass-1587	76	6	marketing	marketing	NOUN
compass-1587	76	7	and	and	CCONJ
compass-1587	76	8	analytics	analytic	NOUN
compass-1587	76	9	education	education	NOUN
compass-1587	76	10	:	:	PUNCT
compass-1587	76	11	a	a	DET
compass-1587	76	12	systematic	systematic	ADJ
compass-1587	76	13	review	review	NOUN
compass-1587	76	14	.	.	PUNCT
compass-1587	76	15	’	'	PUNCT
compass-1587	77	1	journal	journal	NOUN
compass-1587	77	2	of	of	ADP
compass-1587	77	3	marketing	marketing	NOUN
compass-1587	77	4	education	education	NOUN
compass-1587	77	5	,	,	PUNCT
compass-1587	77	6	46(1	46(1	PROPN
compass-1587	77	7	)	)	PUNCT
compass-1587	77	8	,	,	PUNCT
compass-1587	77	9	32	32	NUM
compass-1587	77	10	-	-	SYM
compass-1587	77	11	44	44	NUM
compass-1587	77	12	.	.	PUNCT
compass-1587	77	13	available	available	ADJ
compass-1587	77	14	at	at	ADP
compass-1587	77	15	:	:	PUNCT
compass-1587	77	16	https://doi.org/10.1177/02734753231166414	https://doi.org/10.1177/02734753231166414	NOUN
compass-1587	77	17	(	(	PUNCT
compass-1587	77	18	accessed	access	VERB
compass-1587	77	19	:	:	PUNCT
compass-1587	77	20	21	21	NUM
compass-1587	77	21	february	february	NOUN
compass-1587	77	22	2025	2025	NUM
compass-1587	77	23	)	)	PUNCT
compass-1587	77	24	.	.	PUNCT
compass-1587	78	1	zhang	zhang	PROPN
compass-1587	78	2	,	,	PUNCT
compass-1587	78	3	s.	s.	PROPN
compass-1587	78	4	and	and	CCONJ
compass-1587	78	5	scribner	scribner	PROPN
compass-1587	78	6	,	,	PUNCT
compass-1587	78	7	l.l	l.l	PROPN
compass-1587	78	8	.	.	PROPN
compass-1587	78	9	(	(	PUNCT
compass-1587	78	10	2024	2024	NUM
compass-1587	78	11	)	)	PUNCT
compass-1587	78	12	‘	'	PUNCT
compass-1587	78	13	would	would	AUX
compass-1587	78	14	you	you	PRON
compass-1587	78	15	rather	rather	ADV
compass-1587	78	16	.	.	PUNCT
compass-1587	78	17	.	.	PUNCT
compass-1587	78	18	.	.	PUNCT
compass-1587	79	1	a	a	DET
compass-1587	79	2	simulation	simulation	NOUN
compass-1587	79	3	or	or	CCONJ
compass-1587	79	4	a	a	DET
compass-1587	79	5	client	client	NOUN
compass-1587	79	6	-	-	PUNCT
compass-1587	79	7	based	base	VERB
compass-1587	79	8	project	project	NOUN
compass-1587	79	9	?	?	PUNCT
compass-1587	80	1	a	a	DET
compass-1587	80	2	case	case	NOUN
compass-1587	80	3	study	study	NOUN
compass-1587	80	4	of	of	ADP
compass-1587	80	5	experiential	experiential	ADJ
compass-1587	80	6	learning	learning	NOUN
compass-1587	80	7	methods	method	NOUN
compass-1587	80	8	in	in	ADP
compass-1587	80	9	digital	digital	ADJ
compass-1587	80	10	marketing	marketing	NOUN
compass-1587	80	11	analytics	analytic	NOUN
compass-1587	80	12	courses	course	NOUN
compass-1587	80	13	.	.	PUNCT
compass-1587	80	14	’	'	PUNCT
compass-1587	81	1	journal	journal	NOUN
compass-1587	81	2	of	of	ADP
compass-1587	81	3	marketing	marketing	NOUN
compass-1587	81	4	education	education	NOUN
compass-1587	81	5	,	,	PUNCT
compass-1587	81	6	46(3	46(3	NOUN
compass-1587	81	7	)	)	PUNCT
compass-1587	81	8	,	,	PUNCT
compass-1587	81	9	258	258	NUM
compass-1587	81	10	-	-	SYM
compass-1587	81	11	275	275	NUM
compass-1587	81	12	.	.	PUNCT
compass-1587	81	13	available	available	ADJ
compass-1587	81	14	at	at	ADP
compass-1587	81	15	:	:	PUNCT
compass-1587	81	16	https://doi.org/10.1177/02734753231223155	https://doi.org/10.1177/02734753231223155	X
compass-1587	81	17	.	.	PUNCT
compass-1587	82	1	(	(	PUNCT
compass-1587	82	2	accessed	access	VERB
compass-1587	82	3	:	:	PUNCT
compass-1587	82	4	20	20	NUM
compass-1587	82	5	february	february	NOUN
compass-1587	82	6	2025	2025	NUM
compass-1587	82	7	)	)	PUNCT
compass-1587	82	8	.	.	PUNCT