id	sid	tid	token	lemma	pos
concept-244	1	1	artscistore.vuad.villanova.edu\kvolpert\concept\concept2005\papers_online\communication_strategies.prn.pdf	artscistore.vuad.villanova.edu\kvolpert\concept\concept2005\papers_online\communication_strategies.prn.pdf	ADJ
concept-244	1	2	1	1	NUM
concept-244	1	3	communication	communication	NOUN
concept-244	1	4	strategies	strategy	NOUN
concept-244	1	5	:	:	PUNCT
concept-244	1	6	marketing	marketing	NOUN
concept-244	1	7	to	to	ADP
concept-244	1	8	the	the	DET
concept-244	1	9	‘	'	PUNCT
concept-244	1	10	majority	majority	NOUN
concept-244	1	11	minority	minority	NOUN
concept-244	1	12	’	'	PUNCT
concept-244	1	13	ian	ian	PROPN
concept-244	1	14	bush	bush	PROPN
concept-244	1	15	rachelle	rachelle	PROPN
concept-244	1	16	damminger	damminger	PROPN
concept-244	1	17	lisa	lisa	PROPN
concept-244	1	18	marie	marie	PROPN
concept-244	1	19	daniels	daniels	PROPN
concept-244	1	20	elizabeth	elizabeth	PROPN
concept-244	1	21	laoye	laoye	PROPN
concept-244	1	22	communications	communications	PROPN
concept-244	1	23	villanova	villanova	PROPN
concept-244	1	24	university	university	PROPN
concept-244	1	25	the	the	DET
concept-244	1	26	composition	composition	NOUN
concept-244	1	27	of	of	ADP
concept-244	1	28	american	american	ADJ
concept-244	1	29	society	society	NOUN
concept-244	1	30	is	be	AUX
concept-244	1	31	drastically	drastically	ADV
concept-244	1	32	changing	change	VERB
concept-244	1	33	.	.	PUNCT
concept-244	2	1	as	as	SCONJ
concept-244	2	2	the	the	DET
concept-244	2	3	population	population	NOUN
concept-244	2	4	continues	continue	VERB
concept-244	2	5	to	to	PART
concept-244	2	6	increase	increase	VERB
concept-244	2	7	,	,	PUNCT
concept-244	2	8	so	so	ADV
concept-244	2	9	does	do	VERB
concept-244	2	10	the	the	DET
concept-244	2	11	purchasing	purchasing	NOUN
concept-244	2	12	power	power	NOUN
concept-244	2	13	of	of	ADP
concept-244	2	14	minority	minority	NOUN
concept-244	2	15	groups	group	NOUN
concept-244	2	16	.	.	PUNCT
concept-244	3	1	african	african	ADJ
concept-244	3	2	americans	americans	PROPN
concept-244	3	3	,	,	PUNCT
concept-244	3	4	hispanic	hispanic	ADJ
concept-244	3	5	americans	americans	PROPN
concept-244	3	6	and	and	CCONJ
concept-244	3	7	asian	asian	ADJ
concept-244	3	8	american	american	PROPN
concept-244	3	9	are	be	AUX
concept-244	3	10	now	now	ADV
concept-244	3	11	the	the	DET
concept-244	3	12	‘	'	PUNCT
concept-244	3	13	majority	majority	NOUN
concept-244	3	14	minority	minority	NOUN
concept-244	3	15	’	'	PUNCT
concept-244	3	16	groups	group	NOUN
concept-244	3	17	,	,	PUNCT
concept-244	3	18	and	and	CCONJ
concept-244	3	19	are	be	AUX
concept-244	3	20	targeted	target	VERB
concept-244	3	21	as	as	ADP
concept-244	3	22	“	"	PUNCT
concept-244	3	23	emerging	emerge	VERB
concept-244	3	24	markets	market	NOUN
concept-244	3	25	”	"	PUNCT
concept-244	3	26	(	(	PUNCT
concept-244	3	27	cui	cui	NOUN
concept-244	3	28	54	54	NUM
concept-244	3	29	)	)	PUNCT
concept-244	3	30	.	.	PUNCT
concept-244	4	1	currently	currently	ADV
concept-244	4	2	,	,	PUNCT
concept-244	4	3	minority	minority	NOUN
concept-244	4	4	ethnic	ethnic	ADJ
concept-244	4	5	groups	group	NOUN
concept-244	4	6	coexist	coexist	VERB
concept-244	4	7	in	in	ADP
concept-244	4	8	the	the	DET
concept-244	4	9	mainstream	mainstream	NOUN
concept-244	4	10	population	population	NOUN
concept-244	4	11	with	with	ADP
concept-244	4	12	majority	majority	NOUN
concept-244	4	13	groups	group	NOUN
concept-244	4	14	.	.	PUNCT
concept-244	5	1	this	this	PRON
concept-244	5	2	leads	lead	VERB
concept-244	5	3	to	to	ADP
concept-244	5	4	forecasts	forecast	NOUN
concept-244	5	5	that	that	SCONJ
concept-244	5	6	“	"	PUNCT
concept-244	5	7	using	use	VERB
concept-244	5	8	ethnicity	ethnicity	NOUN
concept-244	5	9	as	as	ADP
concept-244	5	10	a	a	DET
concept-244	5	11	criterion	criterion	NOUN
concept-244	5	12	for	for	ADP
concept-244	5	13	segmented	segment	VERB
concept-244	5	14	markets	market	NOUN
concept-244	5	15	,	,	PUNCT
concept-244	5	16	will	will	AUX
concept-244	5	17	increase	increase	VERB
concept-244	5	18	their	their	PRON
concept-244	5	19	importance	importance	NOUN
concept-244	5	20	”	"	PUNCT
concept-244	5	21	(	(	PUNCT
concept-244	5	22	pires	pire	NOUN
concept-244	5	23	,	,	PUNCT
concept-244	5	24	stanton	stanton	PROPN
concept-244	5	25	,	,	PUNCT
concept-244	5	26	and	and	CCONJ
concept-244	5	27	cheek	cheek	NOUN
concept-244	5	28	224	224	NUM
concept-244	5	29	)	)	PUNCT
concept-244	5	30	.	.	PUNCT
concept-244	6	1	projections	projection	NOUN
concept-244	6	2	show	show	VERB
concept-244	6	3	that	that	SCONJ
concept-244	6	4	by	by	ADP
concept-244	6	5	the	the	DET
concept-244	6	6	year	year	NOUN
concept-244	6	7	2030	2030	NUM
concept-244	6	8	,	,	PUNCT
concept-244	6	9	asians	asians	PROPN
concept-244	6	10	,	,	PUNCT
concept-244	6	11	african	african	ADJ
concept-244	6	12	americans	americans	PROPN
concept-244	6	13	,	,	PUNCT
concept-244	6	14	hispanics	hispanic	NOUN
concept-244	6	15	and	and	CCONJ
concept-244	6	16	other	other	ADJ
concept-244	6	17	minorities	minority	NOUN
concept-244	6	18	will	will	AUX
concept-244	6	19	make	make	VERB
concept-244	6	20	up	up	ADP
concept-244	6	21	one	one	NUM
concept-244	6	22	-	-	PUNCT
concept-244	6	23	third	third	NOUN
concept-244	6	24	of	of	ADP
concept-244	6	25	the	the	DET
concept-244	6	26	population	population	NOUN
concept-244	6	27	(	(	PUNCT
concept-244	6	28	allen	allen	PROPN
concept-244	6	29	5	5	NUM
concept-244	6	30	)	)	PUNCT
concept-244	6	31	.	.	PUNCT
concept-244	7	1	by	by	ADP
concept-244	7	2	2050	2050	NUM
concept-244	7	3	,	,	PUNCT
concept-244	7	4	asian	asian	ADJ
concept-244	7	5	and	and	CCONJ
concept-244	7	6	hispanic	hispanic	ADJ
concept-244	7	7	populations	population	NOUN
concept-244	7	8	are	be	AUX
concept-244	7	9	expected	expect	VERB
concept-244	7	10	to	to	PART
concept-244	7	11	nearly	nearly	ADV
concept-244	7	12	double	double	VERB
concept-244	7	13	while	while	SCONJ
concept-244	7	14	the	the	DET
concept-244	7	15	percentage	percentage	NOUN
concept-244	7	16	of	of	ADP
concept-244	7	17	caucasians	caucasian	NOUN
concept-244	7	18	will	will	AUX
concept-244	7	19	decrease	decrease	VERB
concept-244	7	20	about	about	ADP
concept-244	7	21	10	10	NUM
concept-244	7	22	percent	percent	NOUN
concept-244	7	23	(	(	PUNCT
concept-244	7	24	census.gov	census.gov	PROPN
concept-244	7	25	)	)	PUNCT
concept-244	7	26	.	.	PUNCT
concept-244	8	1	these	these	DET
concept-244	8	2	projections	projection	NOUN
concept-244	8	3	demonstrate	demonstrate	VERB
concept-244	8	4	that	that	SCONJ
concept-244	8	5	current	current	ADJ
concept-244	8	6	minority	minority	NOUN
concept-244	8	7	groups	group	NOUN
concept-244	8	8	will	will	AUX
concept-244	8	9	quickly	quickly	ADV
concept-244	8	10	evolve	evolve	VERB
concept-244	8	11	into	into	ADP
concept-244	8	12	majority	majority	NOUN
concept-244	8	13	groups	group	NOUN
concept-244	8	14	.	.	PUNCT
concept-244	9	1	the	the	DET
concept-244	9	2	rise	rise	NOUN
concept-244	9	3	of	of	ADP
concept-244	9	4	these	these	DET
concept-244	9	5	ethnic	ethnic	ADJ
concept-244	9	6	groups	group	NOUN
concept-244	9	7	is	be	AUX
concept-244	9	8	changing	change	VERB
concept-244	9	9	americans	americans	PROPN
concept-244	9	10	’	’	PART
concept-244	9	11	consumption	consumption	NOUN
concept-244	9	12	patterns	pattern	NOUN
concept-244	9	13	and	and	CCONJ
concept-244	9	14	therefore	therefore	ADV
concept-244	9	15	also	also	ADV
concept-244	9	16	impacting	impact	VERB
concept-244	9	17	marketing	marketing	NOUN
concept-244	9	18	strategy	strategy	NOUN
concept-244	9	19	as	as	SCONJ
concept-244	9	20	we	we	PRON
concept-244	9	21	know	know	VERB
concept-244	9	22	it	it	PRON
concept-244	9	23	today	today	NOUN
concept-244	9	24	.	.	PUNCT
concept-244	10	1	these	these	DET
concept-244	10	2	statistics	statistic	NOUN
concept-244	10	3	from	from	ADP
concept-244	10	4	the	the	DET
concept-244	10	5	u.s	u.s	PROPN
concept-244	10	6	.	.	PROPN
concept-244	10	7	census	census	PROPN
concept-244	10	8	bureau	bureau	PROPN
concept-244	10	9	as	as	ADP
concept-244	10	10	of	of	ADP
concept-244	10	11	october	october	PROPN
concept-244	10	12	2003	2003	NUM
concept-244	10	13	demonstrate	demonstrate	VERB
concept-244	10	14	the	the	DET
concept-244	10	15	size	size	NOUN
concept-244	10	16	and	and	CCONJ
concept-244	10	17	purchasing	purchasing	NOUN
concept-244	10	18	power	power	NOUN
concept-244	10	19	of	of	ADP
concept-244	10	20	these	these	DET
concept-244	10	21	groups	group	NOUN
concept-244	10	22	:	:	PUNCT
concept-244	10	23	•	•	ADV
concept-244	10	24	by	by	ADP
concept-244	10	25	2020	2020	NUM
concept-244	10	26	,	,	PUNCT
concept-244	10	27	ethnic	ethnic	ADJ
concept-244	10	28	consumers	consumer	NOUN
concept-244	10	29	will	will	AUX
concept-244	10	30	make	make	VERB
concept-244	10	31	up	up	ADP
concept-244	10	32	40	40	NUM
concept-244	10	33	percent	percent	NOUN
concept-244	10	34	of	of	ADP
concept-244	10	35	the	the	DET
concept-244	10	36	u.s	u.s	PROPN
concept-244	10	37	.	.	PROPN
concept-244	10	38	population	population	NOUN
concept-244	10	39	(	(	PUNCT
concept-244	10	40	29	29	NUM
concept-244	10	41	percent	percent	NOUN
concept-244	10	42	today	today	NOUN
concept-244	10	43	)	)	PUNCT
concept-244	10	44	•	•	ADP
concept-244	10	45	the	the	DET
concept-244	10	46	combined	combine	VERB
concept-244	10	47	buying	buying	NOUN
concept-244	10	48	power	power	NOUN
concept-244	10	49	of	of	ADP
concept-244	10	50	three	three	NUM
concept-244	10	51	traditionally	traditionally	ADV
concept-244	10	52	underrepresented	underrepresented	ADJ
concept-244	10	53	groups	group	NOUN
concept-244	10	54	–	–	PUNCT
concept-244	10	55	african	african	ADJ
concept-244	10	56	americans	americans	PROPN
concept-244	10	57	,	,	PUNCT
concept-244	10	58	asian	asian	ADJ
concept-244	10	59	-	-	PUNCT
concept-244	10	60	americans	americans	PROPN
concept-244	10	61	,	,	PUNCT
concept-244	10	62	and	and	CCONJ
concept-244	10	63	native	native	ADJ
concept-244	10	64	americans	americans	PROPN
concept-244	10	65	–	–	PUNCT
concept-244	10	66	will	will	AUX
concept-244	10	67	exceed	exceed	VERB
concept-244	10	68	$	$	SYM
concept-244	10	69	1.5	1.5	NUM
concept-244	10	70	trillion	trillion	NUM
concept-244	10	71	by	by	ADP
concept-244	10	72	2008	2008	NUM
concept-244	10	73	,	,	PUNCT
concept-244	10	74	more	more	ADJ
concept-244	10	75	than	than	ADP
concept-244	10	76	triple	triple	DET
concept-244	10	77	the	the	DET
concept-244	10	78	1990	1990	NUM
concept-244	10	79	level	level	NOUN
concept-244	10	80	of	of	ADP
concept-244	10	81	$	$	SYM
concept-244	10	82	456	456	NUM
concept-244	10	83	billion	billion	NUM
concept-244	10	84	•	•	NOUN
concept-244	10	85	buying	buying	NOUN
concept-244	10	86	power	power	NOUN
concept-244	10	87	for	for	ADP
concept-244	10	88	hispanics	hispanic	NOUN
concept-244	10	89	is	be	AUX
concept-244	10	90	expected	expect	VERB
concept-244	10	91	to	to	PART
concept-244	10	92	reach	reach	VERB
concept-244	10	93	$	$	SYM
concept-244	10	94	900	900	NUM
concept-244	10	95	billion	billion	NUM
concept-244	10	96	by	by	ADP
concept-244	10	97	2007	2007	NUM
concept-244	10	98	–	–	PUNCT
concept-244	10	99	a	a	DET
concept-244	10	100	37	37	NUM
concept-244	10	101	percent	percent	NOUN
concept-244	10	102	increase	increase	NOUN
concept-244	10	103	from	from	ADP
concept-244	10	104	$	$	SYM
concept-244	10	105	653	653	NUM
concept-244	10	106	billion	billion	NUM
concept-244	10	107	in	in	ADP
concept-244	10	108	2003	2003	NUM
concept-244	10	109	•	•	NOUN
concept-244	10	110	automotive	automotive	ADJ
concept-244	10	111	-	-	PUNCT
concept-244	10	112	specific	specific	ADJ
concept-244	10	113	:	:	PUNCT
concept-244	10	114	minorities	minority	NOUN
concept-244	10	115	are	be	AUX
concept-244	10	116	three	three	NUM
concept-244	10	117	times	time	NOUN
concept-244	10	118	more	more	ADV
concept-244	10	119	likely	likely	ADJ
concept-244	10	120	to	to	PART
concept-244	10	121	repurchase	repurchase	VERB
concept-244	10	122	the	the	DET
concept-244	10	123	same	same	ADJ
concept-244	10	124	vehicle	vehicle	NOUN
concept-244	10	125	brand	brand	NOUN
concept-244	10	126	than	than	ADP
concept-244	10	127	the	the	DET
concept-244	10	128	general	general	ADJ
concept-244	10	129	population	population	NOUN
concept-244	10	130	(	(	PUNCT
concept-244	10	131	geist	geist	PROPN
concept-244	10	132	1	1	NUM
concept-244	10	133	)	)	PUNCT
concept-244	10	134	.	.	PUNCT
concept-244	11	1	2	2	NUM
concept-244	11	2	the	the	DET
concept-244	11	3	way	way	NOUN
concept-244	11	4	that	that	PRON
concept-244	11	5	americans	american	NOUN
concept-244	11	6	communicate	communicate	VERB
concept-244	11	7	with	with	ADP
concept-244	11	8	and	and	CCONJ
concept-244	11	9	about	about	ADP
concept-244	11	10	these	these	DET
concept-244	11	11	groups	group	NOUN
concept-244	11	12	is	be	AUX
concept-244	11	13	already	already	ADV
concept-244	11	14	changing	change	VERB
concept-244	11	15	.	.	PUNCT
concept-244	12	1	in	in	ADP
concept-244	12	2	1790	1790	NUM
concept-244	12	3	,	,	PUNCT
concept-244	12	4	the	the	DET
concept-244	12	5	first	first	ADJ
concept-244	12	6	u.s	u.s	PROPN
concept-244	12	7	.	.	PROPN
concept-244	12	8	census	census	PROPN
concept-244	12	9	had	have	VERB
concept-244	12	10	no	no	DET
concept-244	12	11	category	category	NOUN
concept-244	12	12	for	for	ADP
concept-244	12	13	race	race	NOUN
concept-244	12	14	.	.	PUNCT
concept-244	13	1	however	however	ADV
concept-244	13	2	,	,	PUNCT
concept-244	13	3	in	in	ADP
concept-244	13	4	2000	2000	NUM
concept-244	13	5	,	,	PUNCT
concept-244	13	6	there	there	PRON
concept-244	13	7	were	be	VERB
concept-244	13	8	17	17	NUM
concept-244	13	9	racial	racial	ADJ
concept-244	13	10	categories	category	NOUN
concept-244	13	11	and	and	CCONJ
concept-244	13	12	a	a	DET
concept-244	13	13	space	space	NOUN
concept-244	13	14	to	to	ADP
concept-244	13	15	self	self	NOUN
concept-244	13	16	-	-	PUNCT
concept-244	13	17	identity	identity	NOUN
concept-244	13	18	outside	outside	ADP
concept-244	13	19	of	of	ADP
concept-244	13	20	the	the	DET
concept-244	13	21	predetermined	predetermine	VERB
concept-244	13	22	selections	selection	NOUN
concept-244	13	23	.	.	PUNCT
concept-244	14	1	the	the	DET
concept-244	14	2	2000	2000	NUM
concept-244	14	3	census	census	NOUN
concept-244	14	4	also	also	ADV
concept-244	14	5	included	include	VERB
concept-244	14	6	ethnic	ethnic	ADJ
concept-244	14	7	and	and	CCONJ
concept-244	14	8	multi	multi	ADJ
concept-244	14	9	-	-	ADJ
concept-244	14	10	racial	racial	ADJ
concept-244	14	11	diversity	diversity	NOUN
concept-244	14	12	(	(	PUNCT
concept-244	14	13	allen	allen	NOUN
concept-244	14	14	71	71	NUM
concept-244	14	15	-	-	SYM
concept-244	14	16	72	72	NUM
concept-244	14	17	)	)	PUNCT
concept-244	14	18	.	.	PUNCT
concept-244	15	1	these	these	DET
concept-244	15	2	demographics	demographic	NOUN
concept-244	15	3	of	of	ADP
concept-244	15	4	the	the	DET
concept-244	15	5	future	future	NOUN
concept-244	15	6	make	make	VERB
concept-244	15	7	diversity	diversity	NOUN
concept-244	15	8	an	an	DET
concept-244	15	9	important	important	ADJ
concept-244	15	10	issue	issue	NOUN
concept-244	15	11	today	today	NOUN
concept-244	15	12	.	.	PUNCT
concept-244	16	1	companies	company	NOUN
concept-244	16	2	that	that	PRON
concept-244	16	3	can	can	AUX
concept-244	16	4	build	build	VERB
concept-244	16	5	relationships	relationship	NOUN
concept-244	16	6	with	with	ADP
concept-244	16	7	current	current	ADJ
concept-244	16	8	minority	minority	NOUN
concept-244	16	9	groups	group	NOUN
concept-244	16	10	have	have	VERB
concept-244	16	11	a	a	DET
concept-244	16	12	potential	potential	ADJ
concept-244	16	13	lock	lock	NOUN
concept-244	16	14	on	on	ADP
concept-244	16	15	the	the	DET
concept-244	16	16	future	future	ADJ
concept-244	16	17	social	social	ADJ
concept-244	16	18	majority	majority	NOUN
concept-244	16	19	.	.	PUNCT
concept-244	17	1	organizations	organization	NOUN
concept-244	17	2	are	be	AUX
concept-244	17	3	in	in	ADP
concept-244	17	4	the	the	DET
concept-244	17	5	process	process	NOUN
concept-244	17	6	of	of	ADP
concept-244	17	7	creating	create	VERB
concept-244	17	8	strategies	strategy	NOUN
concept-244	17	9	to	to	PART
concept-244	17	10	communicate	communicate	VERB
concept-244	17	11	with	with	ADP
concept-244	17	12	these	these	DET
concept-244	17	13	groups	group	NOUN
concept-244	17	14	through	through	ADP
concept-244	17	15	hiring	hire	VERB
concept-244	17	16	programs	program	NOUN
concept-244	17	17	,	,	PUNCT
concept-244	17	18	diversity	diversity	NOUN
concept-244	17	19	initiatives	initiative	NOUN
concept-244	17	20	,	,	PUNCT
concept-244	17	21	and	and	CCONJ
concept-244	17	22	segmented	segment	VERB
concept-244	17	23	communication	communication	NOUN
concept-244	17	24	,	,	PUNCT
concept-244	17	25	marketing	marketing	NOUN
concept-244	17	26	and	and	CCONJ
concept-244	17	27	advertising	advertising	NOUN
concept-244	17	28	.	.	PUNCT
concept-244	18	1	no	no	ADV
concept-244	18	2	matter	matter	ADV
concept-244	18	3	what	what	PRON
concept-244	18	4	the	the	DET
concept-244	18	5	marketplace	marketplace	NOUN
concept-244	18	6	,	,	PUNCT
concept-244	18	7	audience	audience	NOUN
concept-244	18	8	or	or	CCONJ
concept-244	18	9	approach	approach	NOUN
concept-244	18	10	,	,	PUNCT
concept-244	18	11	research	research	NOUN
concept-244	18	12	and	and	CCONJ
concept-244	18	13	communication	communication	NOUN
concept-244	18	14	strategy	strategy	NOUN
concept-244	18	15	are	be	AUX
concept-244	18	16	crucial	crucial	ADJ
concept-244	18	17	to	to	ADP
concept-244	18	18	accessing	access	VERB
concept-244	18	19	ethnic	ethnic	ADJ
concept-244	18	20	markets	market	NOUN
concept-244	18	21	.	.	PUNCT
concept-244	19	1	ethnic	ethnic	ADJ
concept-244	19	2	market	market	NOUN
concept-244	19	3	segmentation	segmentation	NOUN
concept-244	19	4	in	in	ADP
concept-244	19	5	recent	recent	ADJ
concept-244	19	6	years	year	NOUN
concept-244	19	7	,	,	PUNCT
concept-244	19	8	marketing	marketing	NOUN
concept-244	19	9	based	base	VERB
concept-244	19	10	on	on	ADP
concept-244	19	11	ethnicity	ethnicity	NOUN
concept-244	19	12	has	have	AUX
concept-244	19	13	slowly	slowly	ADV
concept-244	19	14	begun	begin	VERB
concept-244	19	15	to	to	PART
concept-244	19	16	replace	replace	VERB
concept-244	19	17	the	the	DET
concept-244	19	18	former	former	ADJ
concept-244	19	19	marketing	marketing	NOUN
concept-244	19	20	trend	trend	NOUN
concept-244	19	21	:	:	PUNCT
concept-244	19	22	marketing	marketing	NOUN
concept-244	19	23	by	by	ADP
concept-244	19	24	generation	generation	NOUN
concept-244	19	25	.	.	PUNCT
concept-244	20	1	this	this	PRON
concept-244	20	2	is	be	AUX
concept-244	20	3	because	because	SCONJ
concept-244	20	4	generational	generational	ADJ
concept-244	20	5	marketing	marketing	NOUN
concept-244	20	6	assumes	assume	VERB
concept-244	20	7	everyone	everyone	PRON
concept-244	20	8	from	from	ADP
concept-244	20	9	a	a	DET
concept-244	20	10	particular	particular	ADJ
concept-244	20	11	generation	generation	NOUN
concept-244	20	12	is	be	AUX
concept-244	20	13	most	most	ADV
concept-244	20	14	likely	likely	ADJ
concept-244	20	15	to	to	PART
concept-244	20	16	react	react	VERB
concept-244	20	17	the	the	DET
concept-244	20	18	same	same	ADJ
concept-244	20	19	way	way	NOUN
concept-244	20	20	to	to	ADP
concept-244	20	21	messaging	message	VERB
concept-244	20	22	.	.	PUNCT
concept-244	21	1	however	however	ADV
concept-244	21	2	,	,	PUNCT
concept-244	21	3	recent	recent	ADJ
concept-244	21	4	studies	study	NOUN
concept-244	21	5	have	have	AUX
concept-244	21	6	shown	show	VERB
concept-244	21	7	that	that	SCONJ
concept-244	21	8	cultural	cultural	ADJ
concept-244	21	9	values	value	NOUN
concept-244	21	10	play	play	VERB
concept-244	21	11	a	a	DET
concept-244	21	12	more	more	ADV
concept-244	21	13	important	important	ADJ
concept-244	21	14	role	role	NOUN
concept-244	21	15	in	in	ADP
concept-244	21	16	purchasing	purchase	VERB
concept-244	21	17	decisions	decision	NOUN
concept-244	21	18	than	than	SCONJ
concept-244	21	19	do	do	VERB
concept-244	21	20	generational	generational	ADJ
concept-244	21	21	groups	group	NOUN
concept-244	21	22	.	.	PUNCT
concept-244	22	1	studies	study	NOUN
concept-244	22	2	have	have	AUX
concept-244	22	3	also	also	ADV
concept-244	22	4	found	find	VERB
concept-244	22	5	that	that	SCONJ
concept-244	22	6	cultural	cultural	ADJ
concept-244	22	7	similarities	similarity	NOUN
concept-244	22	8	are	be	AUX
concept-244	22	9	linked	link	VERB
concept-244	22	10	not	not	PART
concept-244	22	11	to	to	PART
concept-244	22	12	generation	generation	VERB
concept-244	22	13	,	,	PUNCT
concept-244	22	14	as	as	SCONJ
concept-244	22	15	previously	previously	ADV
concept-244	22	16	thought	think	VERB
concept-244	22	17	,	,	PUNCT
concept-244	22	18	but	but	CCONJ
concept-244	22	19	to	to	ADP
concept-244	22	20	ethnicity	ethnicity	NOUN
concept-244	22	21	.	.	PUNCT
concept-244	23	1	so	so	ADV
concept-244	23	2	,	,	PUNCT
concept-244	23	3	rather	rather	ADV
concept-244	23	4	than	than	SCONJ
concept-244	23	5	generalize	generalize	VERB
concept-244	23	6	how	how	SCONJ
concept-244	23	7	a	a	DET
concept-244	23	8	certain	certain	ADJ
concept-244	23	9	group	group	NOUN
concept-244	23	10	would	would	AUX
concept-244	23	11	respond	respond	VERB
concept-244	23	12	to	to	ADP
concept-244	23	13	communication	communication	NOUN
concept-244	23	14	based	base	VERB
concept-244	23	15	on	on	ADP
concept-244	23	16	their	their	PRON
concept-244	23	17	date	date	NOUN
concept-244	23	18	of	of	ADP
concept-244	23	19	birth	birth	NOUN
concept-244	23	20	,	,	PUNCT
concept-244	23	21	researchers	researcher	NOUN
concept-244	23	22	have	have	AUX
concept-244	23	23	shifted	shift	VERB
concept-244	23	24	towards	towards	ADP
concept-244	23	25	targeting	target	VERB
concept-244	23	26	individuals	individual	NOUN
concept-244	23	27	by	by	ADP
concept-244	23	28	place	place	NOUN
concept-244	23	29	of	of	ADP
concept-244	23	30	birth	birth	NOUN
concept-244	23	31	(	(	PUNCT
concept-244	23	32	or	or	CCONJ
concept-244	23	33	heritage	heritage	NOUN
concept-244	23	34	)	)	PUNCT
concept-244	23	35	mainly	mainly	ADV
concept-244	23	36	because	because	SCONJ
concept-244	23	37	“	"	PUNCT
concept-244	23	38	multicultural	multicultural	ADJ
concept-244	23	39	marketing	marketing	NOUN
concept-244	23	40	concentrates	concentrate	VERB
concept-244	23	41	on	on	ADP
concept-244	23	42	learning	learn	VERB
concept-244	23	43	about	about	ADP
concept-244	23	44	the	the	DET
concept-244	23	45	consumers	consumer	NOUN
concept-244	23	46	rather	rather	ADV
concept-244	23	47	than	than	ADP
concept-244	23	48	imposing	impose	VERB
concept-244	23	49	definitions	definition	NOUN
concept-244	23	50	on	on	ADP
concept-244	23	51	them	they	PRON
concept-244	23	52	”	"	PUNCT
concept-244	23	53	(	(	PUNCT
concept-244	23	54	baxter	baxter	NOUN
concept-244	23	55	12	12	NUM
concept-244	23	56	)	)	PUNCT
concept-244	23	57	.	.	PUNCT
concept-244	24	1	researchers	researcher	NOUN
concept-244	24	2	are	be	AUX
concept-244	24	3	studying	study	VERB
concept-244	24	4	ethnic	ethnic	ADJ
concept-244	24	5	identity	identity	NOUN
concept-244	24	6	as	as	ADP
concept-244	24	7	a	a	DET
concept-244	24	8	variable	variable	NOUN
concept-244	24	9	in	in	ADP
concept-244	24	10	the	the	DET
concept-244	24	11	communication	communication	NOUN
concept-244	24	12	mix	mix	NOUN
concept-244	24	13	to	to	PART
concept-244	24	14	determine	determine	VERB
concept-244	24	15	the	the	DET
concept-244	24	16	impact	impact	NOUN
concept-244	24	17	of	of	ADP
concept-244	24	18	cultural	cultural	ADJ
concept-244	24	19	segmentation	segmentation	NOUN
concept-244	24	20	.	.	PUNCT
concept-244	25	1	ethnic	ethnic	ADJ
concept-244	25	2	identity	identity	NOUN
concept-244	25	3	is	be	AUX
concept-244	25	4	defined	define	VERB
concept-244	25	5	as	as	ADP
concept-244	25	6	“	"	PUNCT
concept-244	25	7	the	the	DET
concept-244	25	8	individual	individual	ADJ
concept-244	25	9	affiliation	affiliation	NOUN
concept-244	25	10	with	with	ADP
concept-244	25	11	a	a	DET
concept-244	25	12	specific	specific	ADJ
concept-244	25	13	ethnic	ethnic	ADJ
concept-244	25	14	group	group	NOUN
concept-244	25	15	and	and	CCONJ
concept-244	25	16	it	it	PRON
concept-244	25	17	can	can	AUX
concept-244	25	18	be	be	AUX
concept-244	25	19	of	of	ADP
concept-244	25	20	variable	variable	ADJ
concept-244	25	21	intensity	intensity	NOUN
concept-244	25	22	over	over	ADP
concept-244	25	23	time	time	NOUN
concept-244	25	24	,	,	PUNCT
concept-244	25	25	affecting	affect	VERB
concept-244	25	26	group	group	NOUN
concept-244	25	27	strength	strength	NOUN
concept-244	25	28	”	"	PUNCT
concept-244	25	29	(	(	PUNCT
concept-244	25	30	pires	pire	NOUN
concept-244	25	31	,	,	PUNCT
concept-244	25	32	stanton	stanton	PROPN
concept-244	25	33	,	,	PUNCT
concept-244	25	34	and	and	CCONJ
concept-244	25	35	cheek	cheek	NOUN
concept-244	25	36	226	226	NUM
concept-244	25	37	)	)	PUNCT
concept-244	25	38	.	.	PUNCT
concept-244	26	1	a	a	DET
concept-244	26	2	variety	variety	NOUN
concept-244	26	3	of	of	ADP
concept-244	26	4	cultural	cultural	ADJ
concept-244	26	5	differentiators	differentiator	NOUN
concept-244	26	6	exist	exist	VERB
concept-244	26	7	within	within	ADP
concept-244	26	8	each	each	DET
concept-244	26	9	ethnic	ethnic	ADJ
concept-244	26	10	group	group	NOUN
concept-244	26	11	.	.	PUNCT
concept-244	27	1	these	these	DET
concept-244	27	2	differentiators	differentiator	NOUN
concept-244	27	3	are	be	AUX
concept-244	27	4	so	so	ADV
concept-244	27	5	unique	unique	ADJ
concept-244	27	6	,	,	PUNCT
concept-244	27	7	that	that	SCONJ
concept-244	27	8	the	the	DET
concept-244	27	9	ways	way	NOUN
concept-244	27	10	in	in	ADP
concept-244	27	11	which	which	PRON
concept-244	27	12	communication	communication	NOUN
concept-244	27	13	professionals	professional	NOUN
concept-244	27	14	typically	typically	ADV
concept-244	27	15	research	research	VERB
concept-244	27	16	audiences	audience	NOUN
concept-244	27	17	may	may	AUX
concept-244	27	18	not	not	PART
concept-244	27	19	work	work	VERB
concept-244	27	20	when	when	SCONJ
concept-244	27	21	examining	examine	VERB
concept-244	27	22	ethnic	ethnic	ADJ
concept-244	27	23	groups	group	NOUN
concept-244	27	24	.	.	PUNCT
concept-244	28	1	when	when	SCONJ
concept-244	28	2	communication	communication	NOUN
concept-244	28	3	professionals	professional	NOUN
concept-244	28	4	analyze	analyze	VERB
concept-244	28	5	and	and	CCONJ
concept-244	28	6	assess	assess	VERB
concept-244	28	7	potential	potential	ADJ
concept-244	28	8	ethnic	ethnic	ADJ
concept-244	28	9	markets	market	NOUN
concept-244	28	10	,	,	PUNCT
concept-244	28	11	they	they	PRON
concept-244	28	12	must	must	AUX
concept-244	28	13	examine	examine	VERB
concept-244	28	14	demographics	demographic	NOUN
concept-244	28	15	,	,	PUNCT
concept-244	28	16	psychographics	psychographic	NOUN
concept-244	28	17	,	,	PUNCT
concept-244	28	18	behavioral	behavioral	ADJ
concept-244	28	19	factors	factor	NOUN
concept-244	28	20	,	,	PUNCT
concept-244	28	21	personal	personal	ADJ
concept-244	28	22	attributes	attribute	NOUN
concept-244	28	23	,	,	PUNCT
concept-244	28	24	networks	network	NOUN
concept-244	28	25	of	of	ADP
concept-244	28	26	communication	communication	NOUN
concept-244	28	27	,	,	PUNCT
concept-244	28	28	location	location	NOUN
concept-244	28	29	,	,	PUNCT
concept-244	28	30	concentration	concentration	NOUN
concept-244	28	31	and	and	CCONJ
concept-244	28	32	cultural	cultural	ADJ
concept-244	28	33	experiences	experience	NOUN
concept-244	28	34	(	(	PUNCT
concept-244	28	35	cui	cui	NOUN
concept-244	28	36	56	56	NUM
concept-244	28	37	;	;	PUNCT
concept-244	28	38	pires	pire	NOUN
concept-244	28	39	,	,	PUNCT
concept-244	28	40	stanton	stanton	PROPN
concept-244	28	41	,	,	PUNCT
concept-244	28	42	and	and	CCONJ
concept-244	28	43	cheek	cheek	NOUN
concept-244	28	44	224	224	NUM
concept-244	28	45	)	)	PUNCT
concept-244	28	46	.	.	PUNCT
concept-244	29	1	without	without	ADP
concept-244	29	2	researching	research	VERB
concept-244	29	3	all	all	PRON
concept-244	29	4	of	of	ADP
concept-244	29	5	these	these	DET
concept-244	29	6	variables	variable	NOUN
concept-244	29	7	,	,	PUNCT
concept-244	29	8	organizations	organization	NOUN
concept-244	29	9	may	may	AUX
concept-244	29	10	fall	fall	VERB
concept-244	29	11	into	into	ADP
concept-244	29	12	the	the	DET
concept-244	29	13	trap	trap	NOUN
concept-244	29	14	of	of	ADP
concept-244	29	15	“	"	PUNCT
concept-244	29	16	single	single	ADJ
concept-244	29	17	ethnic	ethnic	ADJ
concept-244	29	18	identification	identification	NOUN
concept-244	29	19	indicators	indicator	NOUN
concept-244	29	20	”	"	PUNCT
concept-244	29	21	(	(	PUNCT
concept-244	29	22	pires	pire	NOUN
concept-244	29	23	,	,	PUNCT
concept-244	29	24	stanton	stanton	PROPN
concept-244	29	25	,	,	PUNCT
concept-244	29	26	and	and	CCONJ
concept-244	29	27	cheek	cheek	NOUN
concept-244	29	28	225	225	NUM
concept-244	29	29	)	)	PUNCT
concept-244	29	30	.	.	PUNCT
concept-244	30	1	for	for	ADP
concept-244	30	2	example	example	NOUN
concept-244	30	3	,	,	PUNCT
concept-244	30	4	a	a	DET
concept-244	30	5	company	company	NOUN
concept-244	30	6	offering	offer	VERB
concept-244	30	7	phone	phone	NOUN
concept-244	30	8	service	service	NOUN
concept-244	30	9	in	in	ADP
concept-244	30	10	an	an	DET
concept-244	30	11	urban	urban	ADJ
concept-244	30	12	area	area	NOUN
concept-244	30	13	3	3	NUM
concept-244	30	14	may	may	AUX
concept-244	30	15	assume	assume	VERB
concept-244	30	16	that	that	SCONJ
concept-244	30	17	because	because	SCONJ
concept-244	30	18	the	the	DET
concept-244	30	19	majority	majority	NOUN
concept-244	30	20	of	of	ADP
concept-244	30	21	people	people	NOUN
concept-244	30	22	there	there	ADV
concept-244	30	23	speak	speak	VERB
concept-244	30	24	spanish	spanish	ADJ
concept-244	30	25	,	,	PUNCT
concept-244	30	26	they	they	PRON
concept-244	30	27	are	be	AUX
concept-244	30	28	all	all	ADV
concept-244	30	29	puerto	puerto	ADJ
concept-244	30	30	rican	rican	ADJ
concept-244	30	31	.	.	PUNCT
concept-244	31	1	this	this	DET
concept-244	31	2	false	false	ADJ
concept-244	31	3	assumption	assumption	NOUN
concept-244	31	4	ignores	ignore	VERB
concept-244	31	5	the	the	DET
concept-244	31	6	variety	variety	NOUN
concept-244	31	7	of	of	ADP
concept-244	31	8	subcultures	subculture	NOUN
concept-244	31	9	that	that	PRON
concept-244	31	10	can	can	AUX
concept-244	31	11	exist	exist	VERB
concept-244	31	12	within	within	ADP
concept-244	31	13	each	each	DET
concept-244	31	14	ethnic	ethnic	ADJ
concept-244	31	15	group	group	NOUN
concept-244	31	16	.	.	PUNCT
concept-244	32	1	using	use	VERB
concept-244	32	2	single	single	ADJ
concept-244	32	3	ethnic	ethnic	ADJ
concept-244	32	4	identification	identification	NOUN
concept-244	32	5	indicators	indicator	NOUN
concept-244	32	6	,	,	PUNCT
concept-244	32	7	like	like	ADP
concept-244	32	8	language	language	NOUN
concept-244	32	9	,	,	PUNCT
concept-244	32	10	flattens	flatten	VERB
concept-244	32	11	three	three	NUM
concept-244	32	12	-	-	PUNCT
concept-244	32	13	dimensional	dimensional	ADJ
concept-244	32	14	groups	group	NOUN
concept-244	32	15	and	and	CCONJ
concept-244	32	16	reduces	reduce	VERB
concept-244	32	17	demographics	demographic	NOUN
concept-244	32	18	and	and	CCONJ
concept-244	32	19	psychographics	psychographic	NOUN
concept-244	32	20	that	that	PRON
concept-244	32	21	can	can	AUX
concept-244	32	22	contribute	contribute	VERB
concept-244	32	23	to	to	ADP
concept-244	32	24	a	a	DET
concept-244	32	25	successful	successful	ADJ
concept-244	32	26	communication	communication	NOUN
concept-244	32	27	campaign	campaign	NOUN
concept-244	32	28	.	.	PUNCT
concept-244	33	1	once	once	SCONJ
concept-244	33	2	communication	communication	NOUN
concept-244	33	3	professionals	professional	NOUN
concept-244	33	4	research	research	VERB
concept-244	33	5	targeted	target	VERB
concept-244	33	6	ethnic	ethnic	ADJ
concept-244	33	7	groups	group	NOUN
concept-244	33	8	,	,	PUNCT
concept-244	33	9	they	they	PRON
concept-244	33	10	can	can	AUX
concept-244	33	11	select	select	VERB
concept-244	33	12	the	the	DET
concept-244	33	13	best	good	ADJ
concept-244	33	14	strategic	strategic	ADJ
concept-244	33	15	approach	approach	NOUN
concept-244	33	16	based	base	VERB
concept-244	33	17	on	on	ADP
concept-244	33	18	the	the	DET
concept-244	33	19	business	business	NOUN
concept-244	33	20	/	/	SYM
concept-244	33	21	product	product	NOUN
concept-244	33	22	/	/	SYM
concept-244	33	23	service	service	NOUN
concept-244	33	24	and	and	CCONJ
concept-244	33	25	the	the	DET
concept-244	33	26	audience	audience	NOUN
concept-244	33	27	.	.	PUNCT
concept-244	34	1	three	three	NUM
concept-244	34	2	types	type	NOUN
concept-244	34	3	of	of	ADP
concept-244	34	4	ethnic	ethnic	ADJ
concept-244	34	5	communication	communication	NOUN
concept-244	34	6	approaches	approach	NOUN
concept-244	34	7	are	be	AUX
concept-244	34	8	individual	individual	ADJ
concept-244	34	9	brand	brand	NOUN
concept-244	34	10	groups	group	NOUN
concept-244	34	11	,	,	PUNCT
concept-244	34	12	cross	cross	ADJ
concept-244	34	13	-	-	ADJ
concept-244	34	14	cultural	cultural	ADJ
concept-244	34	15	/	/	SYM
concept-244	34	16	transcultural	transcultural	ADJ
concept-244	34	17	communication	communication	NOUN
concept-244	34	18	and	and	CCONJ
concept-244	34	19	ethnic	ethnic	ADJ
concept-244	34	20	niche	niche	NOUN
concept-244	34	21	marketing	marketing	NOUN
concept-244	34	22	/	/	SYM
concept-244	34	23	subculture	subculture	NOUN
concept-244	34	24	segmentation	segmentation	NOUN
concept-244	34	25	.	.	PUNCT
concept-244	35	1	ethnic	ethnic	ADJ
concept-244	35	2	communication	communication	NOUN
concept-244	35	3	approach	approach	NOUN
concept-244	35	4	:	:	PUNCT
concept-244	35	5	individual	individual	ADJ
concept-244	35	6	brand	brand	NOUN
concept-244	35	7	groups	group	NOUN
concept-244	35	8	individual	individual	ADJ
concept-244	35	9	brand	brand	NOUN
concept-244	35	10	groups	group	NOUN
concept-244	35	11	is	be	AUX
concept-244	35	12	a	a	DET
concept-244	35	13	communication	communication	NOUN
concept-244	35	14	and	and	CCONJ
concept-244	35	15	marketing	marketing	NOUN
concept-244	35	16	technique	technique	NOUN
concept-244	35	17	that	that	PRON
concept-244	35	18	allows	allow	VERB
concept-244	35	19	companies	company	NOUN
concept-244	35	20	to	to	PART
concept-244	35	21	improve	improve	VERB
concept-244	35	22	efficiency	efficiency	NOUN
concept-244	35	23	by	by	ADP
concept-244	35	24	minimizing	minimize	VERB
concept-244	35	25	the	the	DET
concept-244	35	26	communication	communication	NOUN
concept-244	35	27	mix	mix	NOUN
concept-244	35	28	(	(	PUNCT
concept-244	35	29	cui	cui	NOUN
concept-244	35	30	67	67	NUM
concept-244	35	31	)	)	PUNCT
concept-244	35	32	.	.	PUNCT
concept-244	36	1	with	with	ADP
concept-244	36	2	this	this	DET
concept-244	36	3	approach	approach	NOUN
concept-244	36	4	,	,	PUNCT
concept-244	36	5	companies	company	NOUN
concept-244	36	6	that	that	SCONJ
concept-244	36	7	market	market	NOUN
concept-244	36	8	products	product	NOUN
concept-244	36	9	that	that	PRON
concept-244	36	10	satisfy	satisfy	VERB
concept-244	36	11	universal	universal	ADJ
concept-244	36	12	demands	demand	NOUN
concept-244	36	13	do	do	AUX
concept-244	36	14	not	not	PART
concept-244	36	15	need	need	VERB
concept-244	36	16	to	to	PART
concept-244	36	17	spend	spend	VERB
concept-244	36	18	time	time	NOUN
concept-244	36	19	and	and	CCONJ
concept-244	36	20	money	money	NOUN
concept-244	36	21	tailoring	tailor	VERB
concept-244	36	22	communication	communication	NOUN
concept-244	36	23	to	to	ADP
concept-244	36	24	ethnic	ethnic	ADJ
concept-244	36	25	markets	market	NOUN
concept-244	36	26	.	.	PUNCT
concept-244	37	1	the	the	DET
concept-244	37	2	most	most	ADV
concept-244	37	3	cost	cost	NOUN
concept-244	37	4	-	-	PUNCT
concept-244	37	5	effective	effective	ADJ
concept-244	37	6	approach	approach	NOUN
concept-244	37	7	in	in	ADP
concept-244	37	8	this	this	DET
concept-244	37	9	case	case	NOUN
concept-244	37	10	is	be	AUX
concept-244	37	11	to	to	PART
concept-244	37	12	market	market	VERB
concept-244	37	13	each	each	DET
concept-244	37	14	brand	brand	NOUN
concept-244	37	15	on	on	ADP
concept-244	37	16	an	an	DET
concept-244	37	17	asneeded	asneeded	ADJ
concept-244	37	18	basis	basis	NOUN
concept-244	37	19	.	.	PUNCT
concept-244	38	1	ethnic	ethnic	ADJ
concept-244	38	2	communication	communication	NOUN
concept-244	38	3	approach	approach	NOUN
concept-244	38	4	:	:	PUNCT
concept-244	38	5	ethnic	ethnic	ADJ
concept-244	38	6	niche	niche	NOUN
concept-244	38	7	marketing	marketing	NOUN
concept-244	38	8	when	when	SCONJ
concept-244	38	9	the	the	DET
concept-244	38	10	targeted	target	VERB
concept-244	38	11	marketplace	marketplace	NOUN
concept-244	38	12	is	be	AUX
concept-244	38	13	very	very	ADV
concept-244	38	14	diverse	diverse	ADJ
concept-244	38	15	,	,	PUNCT
concept-244	38	16	and	and	CCONJ
concept-244	38	17	when	when	SCONJ
concept-244	38	18	a	a	DET
concept-244	38	19	company	company	NOUN
concept-244	38	20	offers	offer	VERB
concept-244	38	21	unique	unique	ADJ
concept-244	38	22	products	product	NOUN
concept-244	38	23	or	or	CCONJ
concept-244	38	24	services	service	NOUN
concept-244	38	25	,	,	PUNCT
concept-244	38	26	an	an	DET
concept-244	38	27	ethnic	ethnic	ADJ
concept-244	38	28	niche	niche	NOUN
concept-244	38	29	marketing	marketing	NOUN
concept-244	38	30	approach	approach	NOUN
concept-244	38	31	is	be	AUX
concept-244	38	32	most	most	ADV
concept-244	38	33	appropriate	appropriate	ADJ
concept-244	38	34	.	.	PUNCT
concept-244	39	1	greater	great	ADJ
concept-244	39	2	market	market	NOUN
concept-244	39	3	fragmentation	fragmentation	NOUN
concept-244	39	4	makes	make	VERB
concept-244	39	5	mass	mass	ADJ
concept-244	39	6	communication	communication	NOUN
concept-244	39	7	techniques	technique	NOUN
concept-244	39	8	less	less	ADV
concept-244	39	9	effective	effective	ADJ
concept-244	39	10	(	(	PUNCT
concept-244	39	11	cui	cui	NOUN
concept-244	39	12	67	67	NUM
concept-244	39	13	,	,	PUNCT
concept-244	39	14	70	70	NUM
concept-244	39	15	)	)	PUNCT
concept-244	39	16	.	.	PUNCT
concept-244	40	1	this	this	PRON
concept-244	40	2	usually	usually	ADV
concept-244	40	3	occurs	occur	VERB
concept-244	40	4	when	when	SCONJ
concept-244	40	5	several	several	ADJ
concept-244	40	6	subcultural	subcultural	ADJ
concept-244	40	7	groups	group	NOUN
concept-244	40	8	have	have	VERB
concept-244	40	9	consumption	consumption	NOUN
concept-244	40	10	patterns	pattern	NOUN
concept-244	40	11	that	that	PRON
concept-244	40	12	greatly	greatly	ADV
concept-244	40	13	differ	differ	VERB
concept-244	40	14	from	from	ADP
concept-244	40	15	those	those	PRON
concept-244	40	16	of	of	ADP
concept-244	40	17	the	the	DET
concept-244	40	18	majority	majority	NOUN
concept-244	40	19	audience	audience	NOUN
concept-244	40	20	.	.	PUNCT
concept-244	41	1	subcultural	subcultural	ADJ
concept-244	41	2	segmentation	segmentation	NOUN
concept-244	41	3	is	be	AUX
concept-244	41	4	used	use	VERB
concept-244	41	5	when	when	SCONJ
concept-244	41	6	there	there	PRON
concept-244	41	7	are	be	VERB
concept-244	41	8	many	many	ADJ
concept-244	41	9	differences	difference	NOUN
concept-244	41	10	within	within	ADP
concept-244	41	11	ethnic	ethnic	ADJ
concept-244	41	12	groups	group	NOUN
concept-244	41	13	.	.	PUNCT
concept-244	42	1	depending	depend	VERB
concept-244	42	2	on	on	ADP
concept-244	42	3	the	the	DET
concept-244	42	4	culture	culture	NOUN
concept-244	42	5	,	,	PUNCT
concept-244	42	6	this	this	DET
concept-244	42	7	segmentation	segmentation	NOUN
concept-244	42	8	can	can	AUX
concept-244	42	9	even	even	ADV
concept-244	42	10	drill	drill	VERB
concept-244	42	11	-	-	PUNCT
concept-244	42	12	down	down	NOUN
concept-244	42	13	to	to	ADP
concept-244	42	14	the	the	DET
concept-244	42	15	microculture	microculture	NOUN
concept-244	42	16	level	level	NOUN
concept-244	42	17	(	(	PUNCT
concept-244	42	18	cui	cui	NOUN
concept-244	42	19	68	68	NUM
concept-244	42	20	)	)	PUNCT
concept-244	42	21	.	.	PUNCT
concept-244	43	1	for	for	ADP
concept-244	43	2	example	example	NOUN
concept-244	43	3	,	,	PUNCT
concept-244	43	4	there	there	PRON
concept-244	43	5	are	be	VERB
concept-244	43	6	at	at	ADV
concept-244	43	7	least	least	ADJ
concept-244	43	8	16	16	NUM
concept-244	43	9	nationalities	nationality	NOUN
concept-244	43	10	among	among	ADP
concept-244	43	11	asian	asian	ADJ
concept-244	43	12	americans	americans	PROPN
concept-244	43	13	,	,	PUNCT
concept-244	43	14	each	each	PRON
concept-244	43	15	with	with	ADP
concept-244	43	16	diverse	diverse	ADJ
concept-244	43	17	languages	language	NOUN
concept-244	43	18	,	,	PUNCT
concept-244	43	19	cultural	cultural	ADJ
concept-244	43	20	backgrounds	background	NOUN
concept-244	43	21	and	and	CCONJ
concept-244	43	22	media	medium	NOUN
concept-244	43	23	responses	response	NOUN
concept-244	43	24	(	(	PUNCT
concept-244	43	25	cui	cui	NOUN
concept-244	43	26	68	68	NUM
concept-244	43	27	)	)	PUNCT
concept-244	43	28	.	.	PUNCT
concept-244	44	1	they	they	PRON
concept-244	44	2	may	may	AUX
concept-244	44	3	have	have	VERB
concept-244	44	4	a	a	DET
concept-244	44	5	need	need	NOUN
concept-244	44	6	for	for	ADP
concept-244	44	7	unique	unique	ADJ
concept-244	44	8	products	product	NOUN
concept-244	44	9	and	and	CCONJ
concept-244	44	10	services	service	NOUN
concept-244	44	11	.	.	PUNCT
concept-244	45	1	in	in	ADP
concept-244	45	2	this	this	DET
concept-244	45	3	case	case	NOUN
concept-244	45	4	,	,	PUNCT
concept-244	45	5	communication	communication	NOUN
concept-244	45	6	professionals	professional	NOUN
concept-244	45	7	should	should	AUX
concept-244	45	8	highlight	highlight	VERB
concept-244	45	9	additional	additional	ADJ
concept-244	45	10	product	product	NOUN
concept-244	45	11	features	feature	NOUN
concept-244	45	12	,	,	PUNCT
concept-244	45	13	consider	consider	VERB
concept-244	45	14	special	special	ADJ
concept-244	45	15	distribution	distribution	NOUN
concept-244	45	16	channels	channel	NOUN
concept-244	45	17	,	,	PUNCT
concept-244	45	18	tailor	tailor	NOUN
concept-244	45	19	advertising	advertising	NOUN
concept-244	45	20	and	and	CCONJ
concept-244	45	21	promotion	promotion	NOUN
concept-244	45	22	,	,	PUNCT
concept-244	45	23	and	and	CCONJ
concept-244	45	24	determine	determine	VERB
concept-244	45	25	special	special	ADJ
concept-244	45	26	pricing	pricing	NOUN
concept-244	45	27	based	base	VERB
concept-244	45	28	on	on	ADP
concept-244	45	29	subculture	subculture	ADJ
concept-244	45	30	ethnic	ethnic	ADJ
concept-244	45	31	segmentation	segmentation	NOUN
concept-244	45	32	research	research	NOUN
concept-244	45	33	.	.	PUNCT
concept-244	46	1	this	this	DET
concept-244	46	2	approach	approach	NOUN
concept-244	46	3	can	can	AUX
concept-244	46	4	help	help	VERB
concept-244	46	5	an	an	DET
concept-244	46	6	organization	organization	NOUN
concept-244	46	7	“	"	PUNCT
concept-244	46	8	gain	gain	VERB
concept-244	46	9	competitive	competitive	ADJ
concept-244	46	10	advantages	advantage	NOUN
concept-244	46	11	in	in	ADP
concept-244	46	12	all	all	DET
concept-244	46	13	major	major	ADJ
concept-244	46	14	ethnic	ethnic	ADJ
concept-244	46	15	segments	segment	NOUN
concept-244	46	16	”	"	PUNCT
concept-244	46	17	(	(	PUNCT
concept-244	46	18	cui	cui	NOUN
concept-244	46	19	68	68	NUM
concept-244	46	20	)	)	PUNCT
concept-244	46	21	.	.	PUNCT
concept-244	47	1	for	for	ADP
concept-244	47	2	example	example	NOUN
concept-244	47	3	,	,	PUNCT
concept-244	47	4	from	from	ADP
concept-244	47	5	1992	1992	NUM
concept-244	47	6	to	to	ADP
concept-244	47	7	1998	1998	NUM
concept-244	47	8	,	,	PUNCT
concept-244	47	9	chrysler	chrysler	PROPN
concept-244	47	10	corporation	corporation	NOUN
concept-244	47	11	increased	increase	VERB
concept-244	47	12	sales	sale	NOUN
concept-244	47	13	to	to	ADP
concept-244	47	14	african	african	ADJ
concept-244	47	15	americans	americans	PROPN
concept-244	47	16	by	by	ADP
concept-244	47	17	30	30	NUM
concept-244	47	18	percent	percent	NOUN
concept-244	47	19	and	and	CCONJ
concept-244	47	20	sales	sale	NOUN
concept-244	47	21	to	to	ADP
concept-244	47	22	hispanics	hispanic	NOUN
concept-244	47	23	by	by	ADP
concept-244	47	24	15	15	NUM
concept-244	47	25	percent	percent	NOUN
concept-244	47	26	.	.	PUNCT
concept-244	48	1	chrysler	chrysler	PROPN
concept-244	48	2	used	use	VERB
concept-244	48	3	a	a	DET
concept-244	48	4	minority	minority	NOUN
concept-244	48	5	advertising	advertising	NOUN
concept-244	48	6	agency	agency	NOUN
concept-244	48	7	to	to	PART
concept-244	48	8	send	send	VERB
concept-244	48	9	targeted	target	VERB
concept-244	48	10	messages	message	NOUN
concept-244	48	11	to	to	PART
concept-244	48	12	diverse	diverse	VERB
concept-244	48	13	consumer	consumer	NOUN
concept-244	48	14	groups	group	NOUN
concept-244	48	15	.	.	PUNCT
concept-244	49	1	as	as	ADP
concept-244	49	2	a	a	DET
concept-244	49	3	result	result	NOUN
concept-244	49	4	,	,	PUNCT
concept-244	49	5	chrysler	chrysler	PROPN
concept-244	49	6	increased	increase	VERB
concept-244	49	7	its	its	PRON
concept-244	49	8	share	share	NOUN
concept-244	49	9	of	of	ADP
concept-244	49	10	the	the	DET
concept-244	49	11	african	african	ADJ
concept-244	49	12	4	4	NUM
concept-244	49	13	american	american	ADJ
concept-244	49	14	car	car	NOUN
concept-244	49	15	market	market	NOUN
concept-244	49	16	from	from	ADP
concept-244	49	17	14	14	NUM
concept-244	49	18	to	to	PART
concept-244	49	19	18	18	NUM
concept-244	49	20	percent	percent	NOUN
concept-244	49	21	while	while	SCONJ
concept-244	49	22	ford	ford	PROPN
concept-244	49	23	’s	’s	PART
concept-244	49	24	and	and	CCONJ
concept-244	49	25	gmc	gmc	PROPN
concept-244	49	26	’s	’s	PART
concept-244	49	27	shares	share	NOUN
concept-244	49	28	of	of	ADP
concept-244	49	29	this	this	DET
concept-244	49	30	market	market	NOUN
concept-244	49	31	dropped	drop	VERB
concept-244	49	32	nearly	nearly	ADV
concept-244	49	33	three	three	NUM
concept-244	49	34	percent	percent	NOUN
concept-244	49	35	each	each	PRON
concept-244	49	36	(	(	PUNCT
concept-244	49	37	cui	cui	PROPN
concept-244	49	38	68	68	NUM
concept-244	49	39	)	)	PUNCT
concept-244	49	40	.	.	PUNCT
concept-244	50	1	ethnic	ethnic	ADJ
concept-244	50	2	communication	communication	NOUN
concept-244	50	3	approach	approach	NOUN
concept-244	50	4	:	:	PUNCT
concept-244	50	5	cross	cross	ADJ
concept-244	50	6	-	-	ADJ
concept-244	50	7	cultural	cultural	ADJ
concept-244	50	8	or	or	CCONJ
concept-244	50	9	transcultural	transcultural	ADJ
concept-244	50	10	the	the	DET
concept-244	50	11	cross	cross	ADJ
concept-244	50	12	-	-	ADJ
concept-244	50	13	cultural	cultural	ADJ
concept-244	50	14	or	or	CCONJ
concept-244	50	15	transcultural	transcultural	ADJ
concept-244	50	16	communication	communication	NOUN
concept-244	50	17	approach	approach	NOUN
concept-244	50	18	blends	blend	VERB
concept-244	50	19	the	the	DET
concept-244	50	20	individual	individual	ADJ
concept-244	50	21	brand	brand	NOUN
concept-244	50	22	and	and	CCONJ
concept-244	50	23	the	the	DET
concept-244	50	24	ethnic	ethnic	ADJ
concept-244	50	25	niche	niche	NOUN
concept-244	50	26	strategies	strategy	NOUN
concept-244	50	27	to	to	PART
concept-244	50	28	communicate	communicate	VERB
concept-244	50	29	from	from	ADP
concept-244	50	30	a	a	DET
concept-244	50	31	common	common	ADJ
concept-244	50	32	ground	ground	NOUN
concept-244	50	33	.	.	PUNCT
concept-244	51	1	despite	despite	SCONJ
concept-244	51	2	an	an	DET
concept-244	51	3	increase	increase	NOUN
concept-244	51	4	in	in	ADP
concept-244	51	5	diversity	diversity	NOUN
concept-244	51	6	trends	trend	NOUN
concept-244	51	7	toward	toward	ADP
concept-244	51	8	segmentation	segmentation	NOUN
concept-244	51	9	,	,	PUNCT
concept-244	51	10	finding	find	VERB
concept-244	51	11	common	common	ADJ
concept-244	51	12	ground	ground	NOUN
concept-244	51	13	with	with	ADP
concept-244	51	14	a	a	DET
concept-244	51	15	level	level	NOUN
concept-244	51	16	of	of	ADP
concept-244	51	17	flexibility	flexibility	NOUN
concept-244	51	18	is	be	AUX
concept-244	51	19	useful	useful	ADJ
concept-244	51	20	and	and	CCONJ
concept-244	51	21	resonates	resonate	VERB
concept-244	51	22	with	with	ADP
concept-244	51	23	target	target	NOUN
concept-244	51	24	audiences	audience	NOUN
concept-244	51	25	(	(	PUNCT
concept-244	51	26	cui	cui	NOUN
concept-244	51	27	66	66	NUM
concept-244	51	28	)	)	PUNCT
concept-244	51	29	.	.	PUNCT
concept-244	52	1	in	in	ADP
concept-244	52	2	a	a	DET
concept-244	52	3	cross	cross	ADJ
concept-244	52	4	-	-	ADJ
concept-244	52	5	cultural	cultural	ADJ
concept-244	52	6	approach	approach	NOUN
concept-244	52	7	,	,	PUNCT
concept-244	52	8	companies	company	NOUN
concept-244	52	9	develop	develop	VERB
concept-244	52	10	a	a	DET
concept-244	52	11	prototype	prototype	NOUN
concept-244	52	12	campaign	campaign	NOUN
concept-244	52	13	that	that	PRON
concept-244	52	14	uses	use	VERB
concept-244	52	15	the	the	DET
concept-244	52	16	same	same	ADJ
concept-244	52	17	messages	message	NOUN
concept-244	52	18	across	across	ADP
concept-244	52	19	all	all	DET
concept-244	52	20	markets	market	NOUN
concept-244	52	21	.	.	PUNCT
concept-244	53	1	the	the	DET
concept-244	53	2	difference	difference	NOUN
concept-244	53	3	from	from	ADP
concept-244	53	4	the	the	DET
concept-244	53	5	individual	individual	ADJ
concept-244	53	6	brand	brand	NOUN
concept-244	53	7	approach	approach	NOUN
concept-244	53	8	is	be	AUX
concept-244	53	9	that	that	SCONJ
concept-244	53	10	the	the	DET
concept-244	53	11	prototype	prototype	NOUN
concept-244	53	12	campaign	campaign	NOUN
concept-244	53	13	is	be	AUX
concept-244	53	14	developed	develop	VERB
concept-244	53	15	within	within	ADP
concept-244	53	16	a	a	DET
concept-244	53	17	framework	framework	NOUN
concept-244	53	18	of	of	ADP
concept-244	53	19	flexibility	flexibility	NOUN
concept-244	53	20	.	.	PUNCT
concept-244	54	1	idiomatic	idiomatic	ADJ
concept-244	54	2	and	and	CCONJ
concept-244	54	3	translation	translation	NOUN
concept-244	54	4	changes	change	NOUN
concept-244	54	5	are	be	AUX
concept-244	54	6	used	use	VERB
concept-244	54	7	to	to	PART
concept-244	54	8	tailor	tailor	VERB
concept-244	54	9	the	the	DET
concept-244	54	10	campaign	campaign	NOUN
concept-244	54	11	to	to	ADP
concept-244	54	12	specific	specific	ADJ
concept-244	54	13	markets	market	NOUN
concept-244	54	14	.	.	PUNCT
concept-244	55	1	this	this	DET
concept-244	55	2	strategy	strategy	NOUN
concept-244	55	3	is	be	AUX
concept-244	55	4	most	most	ADV
concept-244	55	5	effective	effective	ADJ
concept-244	55	6	when	when	SCONJ
concept-244	55	7	there	there	PRON
concept-244	55	8	is	be	VERB
concept-244	55	9	a	a	DET
concept-244	55	10	high	high	ADJ
concept-244	55	11	degree	degree	NOUN
concept-244	55	12	of	of	ADP
concept-244	55	13	diversity	diversity	NOUN
concept-244	55	14	among	among	ADP
concept-244	55	15	consumer	consumer	NOUN
concept-244	55	16	groups	group	NOUN
concept-244	55	17	.	.	PUNCT
concept-244	56	1	some	some	DET
concept-244	56	2	companies	company	NOUN
concept-244	56	3	like	like	ADP
concept-244	56	4	coca	coca	PROPN
concept-244	56	5	-	-	PUNCT
concept-244	56	6	cola	cola	PROPN
concept-244	56	7	and	and	CCONJ
concept-244	56	8	miller	miller	PROPN
concept-244	56	9	brewing	brewing	PROPN
concept-244	56	10	co.	co.	PROPN
concept-244	56	11	changed	change	VERB
concept-244	56	12	from	from	ADP
concept-244	56	13	a	a	DET
concept-244	56	14	subcultural	subcultural	ADJ
concept-244	56	15	segmentation	segmentation	NOUN
concept-244	56	16	approach	approach	NOUN
concept-244	56	17	to	to	ADP
concept-244	56	18	a	a	DET
concept-244	56	19	cross	cross	ADJ
concept-244	56	20	-	-	ADJ
concept-244	56	21	cultural	cultural	ADJ
concept-244	56	22	approach	approach	NOUN
concept-244	56	23	and	and	CCONJ
concept-244	56	24	reported	report	VERB
concept-244	56	25	cost	cost	NOUN
concept-244	56	26	effective	effective	ADJ
concept-244	56	27	results	result	NOUN
concept-244	56	28	(	(	PUNCT
concept-244	56	29	cui	cui	NOUN
concept-244	56	30	54	54	NUM
concept-244	56	31	)	)	PUNCT
concept-244	56	32	.	.	PUNCT
concept-244	57	1	getting	get	VERB
concept-244	57	2	to	to	PART
concept-244	57	3	know	know	VERB
concept-244	57	4	ethnic	ethnic	ADJ
concept-244	57	5	markets	market	NOUN
concept-244	57	6	when	when	SCONJ
concept-244	57	7	communicating	communicate	VERB
concept-244	57	8	to	to	ADP
concept-244	57	9	ethnically	ethnically	ADV
concept-244	57	10	diverse	diverse	ADJ
concept-244	57	11	groups	group	NOUN
concept-244	57	12	,	,	PUNCT
concept-244	57	13	there	there	PRON
concept-244	57	14	are	be	VERB
concept-244	57	15	a	a	DET
concept-244	57	16	number	number	NOUN
concept-244	57	17	of	of	ADP
concept-244	57	18	intrinsic	intrinsic	ADJ
concept-244	57	19	,	,	PUNCT
concept-244	57	20	cultural	cultural	ADJ
concept-244	57	21	factors	factor	NOUN
concept-244	57	22	that	that	PRON
concept-244	57	23	determine	determine	VERB
concept-244	57	24	and	and	CCONJ
concept-244	57	25	influence	influence	NOUN
concept-244	57	26	values	value	NOUN
concept-244	57	27	,	,	PUNCT
concept-244	57	28	beliefs	belief	NOUN
concept-244	57	29	and	and	CCONJ
concept-244	57	30	behaviors	behavior	NOUN
concept-244	57	31	.	.	PUNCT
concept-244	58	1	diversity	diversity	NOUN
concept-244	58	2	,	,	PUNCT
concept-244	58	3	globalization	globalization	NOUN
concept-244	58	4	and	and	CCONJ
concept-244	58	5	multiculturalism	multiculturalism	NOUN
concept-244	58	6	continue	continue	VERB
concept-244	58	7	to	to	PART
concept-244	58	8	integrate	integrate	VERB
concept-244	58	9	different	different	ADJ
concept-244	58	10	ways	way	NOUN
concept-244	58	11	of	of	ADP
concept-244	58	12	life	life	NOUN
concept-244	58	13	,	,	PUNCT
concept-244	58	14	but	but	CCONJ
concept-244	58	15	a	a	DET
concept-244	58	16	lack	lack	NOUN
concept-244	58	17	of	of	ADP
concept-244	58	18	knowledge	knowledge	NOUN
concept-244	58	19	can	can	AUX
concept-244	58	20	inhibit	inhibit	VERB
concept-244	58	21	effective	effective	ADJ
concept-244	58	22	communication	communication	NOUN
concept-244	58	23	across	across	ADP
concept-244	58	24	cultures	culture	NOUN
concept-244	58	25	.	.	PUNCT
concept-244	59	1	it	it	PRON
concept-244	59	2	is	be	AUX
concept-244	59	3	imperative	imperative	ADJ
concept-244	59	4	to	to	PART
concept-244	59	5	have	have	VERB
concept-244	59	6	a	a	DET
concept-244	59	7	cultural	cultural	ADJ
concept-244	59	8	understanding	understanding	NOUN
concept-244	59	9	of	of	ADP
concept-244	59	10	targeted	target	VERB
concept-244	59	11	groups	group	NOUN
concept-244	59	12	to	to	PART
concept-244	59	13	keep	keep	VERB
concept-244	59	14	communication	communication	NOUN
concept-244	59	15	in	in	ADP
concept-244	59	16	the	the	DET
concept-244	59	17	context	context	NOUN
concept-244	59	18	of	of	ADP
concept-244	59	19	the	the	DET
concept-244	59	20	target	target	NOUN
concept-244	59	21	audience	audience	NOUN
concept-244	59	22	.	.	PUNCT
concept-244	60	1	communication	communication	NOUN
concept-244	60	2	professionals	professional	NOUN
concept-244	60	3	should	should	AUX
concept-244	60	4	have	have	VERB
concept-244	60	5	in	in	ADP
concept-244	60	6	-	-	PUNCT
concept-244	60	7	depth	depth	NOUN
concept-244	60	8	knowledge	knowledge	NOUN
concept-244	60	9	of	of	ADP
concept-244	60	10	valid	valid	ADJ
concept-244	60	11	‘	'	PUNCT
concept-244	60	12	cultural	cultural	ADJ
concept-244	60	13	generalizations	generalization	NOUN
concept-244	60	14	,	,	PUNCT
concept-244	60	15	’	'	PUNCT
concept-244	60	16	which	which	PRON
concept-244	60	17	,	,	PUNCT
concept-244	60	18	unlike	unlike	ADP
concept-244	60	19	stereotypes	stereotype	NOUN
concept-244	60	20	,	,	PUNCT
concept-244	60	21	leave	leave	VERB
concept-244	60	22	ample	ample	ADJ
concept-244	60	23	room	room	NOUN
concept-244	60	24	for	for	ADP
concept-244	60	25	individual	individual	ADJ
concept-244	60	26	differences	difference	NOUN
concept-244	60	27	.	.	PUNCT
concept-244	61	1	these	these	DET
concept-244	61	2	multi	multi	ADJ
concept-244	61	3	-	-	ADJ
concept-244	61	4	purpose	purpose	ADJ
concept-244	61	5	cultural	cultural	ADJ
concept-244	61	6	generalizations	generalization	NOUN
concept-244	61	7	enable	enable	VERB
concept-244	61	8	better	well	ADJ
concept-244	61	9	understanding	understanding	NOUN
concept-244	61	10	of	of	ADP
concept-244	61	11	ideals	ideal	NOUN
concept-244	61	12	,	,	PUNCT
concept-244	61	13	norms	norm	NOUN
concept-244	61	14	,	,	PUNCT
concept-244	61	15	beliefs	belief	NOUN
concept-244	61	16	and	and	CCONJ
concept-244	61	17	behaviors	behavior	NOUN
concept-244	61	18	common	common	ADJ
concept-244	61	19	to	to	ADP
concept-244	61	20	certain	certain	ADJ
concept-244	61	21	peoples	people	NOUN
concept-244	61	22	,	,	PUNCT
concept-244	61	23	provide	provide	VERB
concept-244	61	24	some	some	DET
concept-244	61	25	historical	historical	ADJ
concept-244	61	26	forces	force	NOUN
concept-244	61	27	that	that	PRON
concept-244	61	28	shaped	shape	VERB
concept-244	61	29	them	they	PRON
concept-244	61	30	and	and	CCONJ
concept-244	61	31	offer	offer	VERB
concept-244	61	32	direction	direction	NOUN
concept-244	61	33	when	when	SCONJ
concept-244	61	34	communicating	communicate	VERB
concept-244	61	35	to	to	ADP
concept-244	61	36	these	these	DET
concept-244	61	37	ethnic	ethnic	ADJ
concept-244	61	38	groups	group	NOUN
concept-244	61	39	.	.	PUNCT
concept-244	62	1	research	research	NOUN
concept-244	62	2	,	,	PUNCT
concept-244	62	3	open	open	NOUN
concept-244	62	4	-	-	PUNCT
concept-244	62	5	mindedness	mindedness	NOUN
concept-244	62	6	,	,	PUNCT
concept-244	62	7	a	a	DET
concept-244	62	8	willingness	willingness	NOUN
concept-244	62	9	to	to	PART
concept-244	62	10	learn	learn	VERB
concept-244	62	11	and	and	CCONJ
concept-244	62	12	patience	patience	NOUN
concept-244	62	13	are	be	AUX
concept-244	62	14	key	key	ADJ
concept-244	62	15	to	to	ADP
concept-244	62	16	cultural	cultural	ADJ
concept-244	62	17	richness	richness	NOUN
concept-244	62	18	and	and	CCONJ
concept-244	62	19	improved	improved	ADJ
concept-244	62	20	communication	communication	NOUN
concept-244	62	21	.	.	PUNCT
concept-244	63	1	the	the	DET
concept-244	63	2	2000	2000	NUM
concept-244	63	3	census	census	NOUN
concept-244	63	4	identified	identify	VERB
concept-244	63	5	the	the	DET
concept-244	63	6	three	three	NUM
concept-244	63	7	largest	large	ADJ
concept-244	63	8	minority	minority	NOUN
concept-244	63	9	groups	group	NOUN
concept-244	63	10	in	in	ADP
concept-244	63	11	the	the	DET
concept-244	63	12	u.s	u.s	PROPN
concept-244	63	13	.	.	PROPN
concept-244	63	14	as	as	ADP
concept-244	63	15	african	african	ADJ
concept-244	63	16	americans	americans	PROPN
concept-244	63	17	,	,	PUNCT
concept-244	63	18	chinese	chinese	ADJ
concept-244	63	19	americans	americans	PROPN
concept-244	63	20	and	and	CCONJ
concept-244	63	21	hispanic	hispanic	ADJ
concept-244	63	22	americans	americans	PROPN
concept-244	63	23	.	.	PUNCT
concept-244	64	1	each	each	DET
concept-244	64	2	group	group	NOUN
concept-244	64	3	has	have	VERB
concept-244	64	4	its	its	PRON
concept-244	64	5	own	own	ADJ
concept-244	64	6	cultural	cultural	ADJ
concept-244	64	7	generalizations	generalization	NOUN
concept-244	64	8	that	that	PRON
concept-244	64	9	can	can	AUX
concept-244	64	10	guide	guide	VERB
concept-244	64	11	targeted	targeted	ADJ
concept-244	64	12	communication	communication	NOUN
concept-244	64	13	.	.	PUNCT
concept-244	65	1	african	african	ADJ
concept-244	65	2	americans	americans	PROPN
concept-244	65	3	according	accord	VERB
concept-244	65	4	to	to	ADP
concept-244	65	5	the	the	DET
concept-244	65	6	2000	2000	NUM
concept-244	65	7	census	census	NOUN
concept-244	65	8	,	,	PUNCT
concept-244	65	9	there	there	PRON
concept-244	65	10	were	be	VERB
concept-244	65	11	36.4	36.4	NUM
concept-244	65	12	million	million	NUM
concept-244	65	13	african	african	ADJ
concept-244	65	14	americans	americans	PROPN
concept-244	65	15	in	in	ADP
concept-244	65	16	the	the	DET
concept-244	65	17	u.s	u.s	PROPN
concept-244	65	18	.	.	PROPN
concept-244	65	19	constituting	constitute	VERB
concept-244	65	20	approximately	approximately	ADV
concept-244	65	21	13	13	NUM
concept-244	65	22	percent	percent	NOUN
concept-244	65	23	of	of	ADP
concept-244	65	24	the	the	DET
concept-244	65	25	total	total	ADJ
concept-244	65	26	population	population	NOUN
concept-244	65	27	.	.	PUNCT
concept-244	66	1	the	the	DET
concept-244	66	2	most	most	ADJ
concept-244	66	3	5	5	NUM
concept-244	66	4	african	african	ADJ
concept-244	66	5	american	american	ADJ
concept-244	66	6	populated	populated	ADJ
concept-244	66	7	states	state	NOUN
concept-244	66	8	are	be	AUX
concept-244	66	9	new	new	PROPN
concept-244	66	10	york	york	PROPN
concept-244	66	11	,	,	PUNCT
concept-244	66	12	california	california	PROPN
concept-244	66	13	,	,	PUNCT
concept-244	66	14	texas	texas	PROPN
concept-244	66	15	,	,	PUNCT
concept-244	66	16	florida	florida	PROPN
concept-244	66	17	and	and	CCONJ
concept-244	66	18	georgia	georgia	PROPN
concept-244	66	19	.	.	PUNCT
concept-244	67	1	the	the	DET
concept-244	67	2	top	top	ADJ
concept-244	67	3	ten	ten	NUM
concept-244	67	4	african	african	ADJ
concept-244	67	5	american	american	ADJ
concept-244	67	6	markets	market	NOUN
concept-244	67	7	are	be	AUX
concept-244	67	8	:	:	PUNCT
concept-244	67	9	•	•	NUM
concept-244	67	10	new	new	PROPN
concept-244	67	11	york	york	PROPN
concept-244	67	12	city	city	PROPN
concept-244	67	13	(	(	PUNCT
concept-244	67	14	2,274,049	2,274,049	NUM
concept-244	67	15	)	)	PUNCT
concept-244	67	16	•	•	NUM
concept-244	67	17	chicago	chicago	PROPN
concept-244	67	18	(	(	PUNCT
concept-244	67	19	1,084,221	1,084,221	NUM
concept-244	67	20	)	)	PUNCT
concept-244	67	21	•	•	NUM
concept-244	67	22	detroit	detroit	PROPN
concept-244	67	23	(	(	PUNCT
concept-244	67	24	787,687	787,687	NUM
concept-244	67	25	)	)	PUNCT
concept-244	67	26	•	•	NUM
concept-244	67	27	philadelphia	philadelphia	PROPN
concept-244	67	28	(	(	PUNCT
concept-244	67	29	672,162	672,162	NUM
concept-244	67	30	)	)	PUNCT
concept-244	67	31	•	•	NUM
concept-244	67	32	houston	houston	PROPN
concept-244	67	33	(	(	PUNCT
concept-244	67	34	505,101	505,101	NUM
concept-244	67	35	)	)	PUNCT
concept-244	67	36	•	•	NUM
concept-244	67	37	los	los	PROPN
concept-244	67	38	angeles	angeles	PROPN
concept-244	67	39	(	(	PUNCT
concept-244	67	40	444,635	444,635	NUM
concept-244	67	41	)	)	PUNCT
concept-244	67	42	•	•	NUM
concept-244	67	43	baltimore	baltimore	PROPN
concept-244	67	44	(	(	PUNCT
concept-244	67	45	424,449	424,449	NUM
concept-244	67	46	)	)	PUNCT
concept-244	67	47	•	•	NUM
concept-244	67	48	memphis	memphis	PROPN
concept-244	67	49	(	(	PUNCT
concept-244	67	50	402,367	402,367	NUM
concept-244	67	51	)	)	PUNCT
concept-244	67	52	•	•	NUM
concept-244	67	53	washington	washington	PROPN
concept-244	67	54	,	,	PUNCT
concept-244	67	55	d.	d.	PROPN
concept-244	67	56	c.	c.	PROPN
concept-244	67	57	(	(	PUNCT
concept-244	67	58	350,455	350,455	NUM
concept-244	67	59	)	)	PUNCT
concept-244	67	60	•	•	NUM
concept-244	67	61	new	new	PROPN
concept-244	67	62	orleans	orleans	PROPN
concept-244	67	63	(	(	PUNCT
concept-244	67	64	329,171	329,171	NUM
concept-244	67	65	)	)	PUNCT
concept-244	67	66	african	african	ADJ
concept-244	67	67	americans	americans	PROPN
concept-244	67	68	attach	attach	VERB
concept-244	67	69	significance	significance	NOUN
concept-244	67	70	to	to	ADP
concept-244	67	71	freedom	freedom	NOUN
concept-244	67	72	,	,	PUNCT
concept-244	67	73	justice	justice	NOUN
concept-244	67	74	and	and	CCONJ
concept-244	67	75	equality	equality	NOUN
concept-244	67	76	.	.	PUNCT
concept-244	68	1	a	a	DET
concept-244	68	2	history	history	NOUN
concept-244	68	3	of	of	ADP
concept-244	68	4	struggle	struggle	NOUN
concept-244	68	5	and	and	CCONJ
concept-244	68	6	discrimination	discrimination	NOUN
concept-244	68	7	shapes	shape	NOUN
concept-244	68	8	the	the	DET
concept-244	68	9	african	african	ADJ
concept-244	68	10	american	american	ADJ
concept-244	68	11	worldview	worldview	NOUN
concept-244	68	12	.	.	PUNCT
concept-244	69	1	the	the	DET
concept-244	69	2	african	african	PROPN
concept-244	69	3	american	american	PROPN
concept-244	69	4	community	community	NOUN
concept-244	69	5	is	be	AUX
concept-244	69	6	very	very	ADV
concept-244	69	7	familyand	familyand	NOUN
concept-244	69	8	child	child	NOUN
concept-244	69	9	-	-	PUNCT
concept-244	69	10	centered	center	VERB
concept-244	69	11	.	.	PUNCT
concept-244	70	1	ceremony	ceremony	NOUN
concept-244	70	2	is	be	AUX
concept-244	70	3	an	an	DET
concept-244	70	4	important	important	ADJ
concept-244	70	5	part	part	NOUN
concept-244	70	6	of	of	ADP
concept-244	70	7	this	this	DET
concept-244	70	8	community	community	NOUN
concept-244	70	9	and	and	CCONJ
concept-244	70	10	great	great	ADJ
concept-244	70	11	respect	respect	NOUN
concept-244	70	12	is	be	AUX
concept-244	70	13	shown	show	VERB
concept-244	70	14	for	for	ADP
concept-244	70	15	weddings	wedding	NOUN
concept-244	70	16	,	,	PUNCT
concept-244	70	17	graduations	graduation	NOUN
concept-244	70	18	and	and	CCONJ
concept-244	70	19	retirements	retirement	NOUN
concept-244	70	20	.	.	PUNCT
concept-244	71	1	when	when	SCONJ
concept-244	71	2	an	an	DET
concept-244	71	3	injustice	injustice	NOUN
concept-244	71	4	befalls	befall	VERB
concept-244	71	5	a	a	DET
concept-244	71	6	member	member	NOUN
concept-244	71	7	of	of	ADP
concept-244	71	8	the	the	DET
concept-244	71	9	community	community	NOUN
concept-244	71	10	or	or	CCONJ
concept-244	71	11	someone	someone	PRON
concept-244	71	12	achieves	achieve	VERB
concept-244	71	13	a	a	DET
concept-244	71	14	special	special	ADJ
concept-244	71	15	honor	honor	NOUN
concept-244	71	16	,	,	PUNCT
concept-244	71	17	it	it	PRON
concept-244	71	18	is	be	AUX
concept-244	71	19	felt	feel	VERB
concept-244	71	20	by	by	ADP
concept-244	71	21	their	their	PRON
concept-244	71	22	entire	entire	ADJ
concept-244	71	23	community	community	NOUN
concept-244	71	24	(	(	PUNCT
concept-244	71	25	erlich	erlich	NOUN
concept-244	71	26	3	3	NUM
concept-244	71	27	)	)	PUNCT
concept-244	71	28	.	.	PUNCT
concept-244	72	1	african	african	ADJ
concept-244	72	2	americans	americans	PROPN
concept-244	72	3	are	be	AUX
concept-244	72	4	more	more	ADV
concept-244	72	5	likely	likely	ADJ
concept-244	72	6	to	to	PART
concept-244	72	7	be	be	AUX
concept-244	72	8	direct	direct	ADJ
concept-244	72	9	and	and	CCONJ
concept-244	72	10	are	be	AUX
concept-244	72	11	not	not	PART
concept-244	72	12	as	as	ADV
concept-244	72	13	resistant	resistant	ADJ
concept-244	72	14	to	to	ADP
concept-244	72	15	assertion	assertion	NOUN
concept-244	72	16	as	as	ADP
concept-244	72	17	the	the	DET
concept-244	72	18	main	main	ADJ
concept-244	72	19	population	population	NOUN
concept-244	72	20	.	.	PUNCT
concept-244	73	1	this	this	PRON
concept-244	73	2	often	often	ADV
concept-244	73	3	can	can	AUX
concept-244	73	4	be	be	AUX
concept-244	73	5	misinterpreted	misinterpret	VERB
concept-244	73	6	as	as	ADP
concept-244	73	7	an	an	DET
concept-244	73	8	expression	expression	NOUN
concept-244	73	9	of	of	ADP
concept-244	73	10	aggression	aggression	NOUN
concept-244	73	11	.	.	PUNCT
concept-244	74	1	many	many	ADJ
concept-244	74	2	african	african	ADJ
concept-244	74	3	americans	americans	PROPN
concept-244	74	4	tend	tend	VERB
concept-244	74	5	to	to	PART
concept-244	74	6	be	be	AUX
concept-244	74	7	more	more	ADV
concept-244	74	8	comfortable	comfortable	ADJ
concept-244	74	9	with	with	ADP
concept-244	74	10	expressive	expressive	ADJ
concept-244	74	11	verbal	verbal	ADJ
concept-244	74	12	communication	communication	NOUN
concept-244	74	13	and	and	CCONJ
concept-244	74	14	often	often	ADV
concept-244	74	15	utilize	utilize	VERB
concept-244	74	16	a	a	DET
concept-244	74	17	broader	broad	ADJ
concept-244	74	18	spectrum	spectrum	NOUN
concept-244	74	19	of	of	ADP
concept-244	74	20	nonverbal	nonverbal	ADJ
concept-244	74	21	behaviors	behavior	NOUN
concept-244	74	22	like	like	ADP
concept-244	74	23	hands	hand	NOUN
concept-244	74	24	,	,	PUNCT
concept-244	74	25	tone	tone	NOUN
concept-244	74	26	and	and	CCONJ
concept-244	74	27	volume	volume	NOUN
concept-244	74	28	of	of	ADP
concept-244	74	29	voice	voice	NOUN
concept-244	74	30	(	(	PUNCT
concept-244	74	31	erlich	erlich	NOUN
concept-244	74	32	4	4	NUM
concept-244	74	33	)	)	PUNCT
concept-244	74	34	.	.	PUNCT
concept-244	75	1	communication	communication	NOUN
concept-244	75	2	must	must	AUX
concept-244	75	3	be	be	AUX
concept-244	75	4	genuine	genuine	ADJ
concept-244	75	5	when	when	SCONJ
concept-244	75	6	targeting	target	VERB
concept-244	75	7	messages	message	NOUN
concept-244	75	8	to	to	ADP
concept-244	75	9	the	the	DET
concept-244	75	10	african	african	ADJ
concept-244	75	11	american	american	PROPN
concept-244	75	12	community	community	PROPN
concept-244	75	13	.	.	PUNCT
concept-244	76	1	in	in	ADP
concept-244	76	2	business	business	NOUN
concept-244	76	3	communication	communication	NOUN
concept-244	76	4	and	and	CCONJ
concept-244	76	5	when	when	SCONJ
concept-244	76	6	marketing	market	VERB
concept-244	76	7	to	to	ADP
concept-244	76	8	an	an	DET
concept-244	76	9	african	african	ADJ
concept-244	76	10	american	american	ADJ
concept-244	76	11	audience	audience	NOUN
concept-244	76	12	(	(	PUNCT
concept-244	76	13	this	this	PRON
concept-244	76	14	also	also	ADV
concept-244	76	15	applies	apply	VERB
concept-244	76	16	to	to	ADP
concept-244	76	17	other	other	ADJ
concept-244	76	18	minority	minority	NOUN
concept-244	76	19	populations	population	NOUN
concept-244	76	20	)	)	PUNCT
concept-244	76	21	,	,	PUNCT
concept-244	76	22	messages	message	NOUN
concept-244	76	23	should	should	AUX
concept-244	76	24	be	be	AUX
concept-244	76	25	watched	watch	VERB
concept-244	76	26	closely	closely	ADV
concept-244	76	27	.	.	PUNCT
concept-244	77	1	many	many	ADJ
concept-244	77	2	negative	negative	ADJ
concept-244	77	3	attitudes	attitude	NOUN
concept-244	77	4	and	and	CCONJ
concept-244	77	5	stereotypes	stereotype	NOUN
concept-244	77	6	are	be	AUX
concept-244	77	7	deeply	deeply	ADV
concept-244	77	8	embedded	embed	VERB
concept-244	77	9	in	in	ADP
concept-244	77	10	american	american	ADJ
concept-244	77	11	society	society	NOUN
concept-244	77	12	and	and	CCONJ
concept-244	77	13	can	can	AUX
concept-244	77	14	be	be	AUX
concept-244	77	15	half	half	ADV
concept-244	77	16	-	-	PUNCT
concept-244	77	17	consciously	consciously	ADV
concept-244	77	18	or	or	CCONJ
concept-244	77	19	unconsciously	unconsciously	ADV
concept-244	77	20	expressed	express	VERB
concept-244	77	21	(	(	PUNCT
concept-244	77	22	erlich	erlich	NOUN
concept-244	77	23	5	5	NUM
concept-244	77	24	)	)	PUNCT
concept-244	77	25	.	.	PUNCT
concept-244	78	1	chinese	chinese	PROPN
concept-244	78	2	americans	americans	PROPN
concept-244	78	3	chinese	chinese	PROPN
concept-244	78	4	americans	americans	PROPN
concept-244	78	5	constitute	constitute	VERB
concept-244	78	6	the	the	DET
concept-244	78	7	largest	large	ADJ
concept-244	78	8	asian	asian	ADJ
concept-244	78	9	subgroup	subgroup	NOUN
concept-244	78	10	in	in	ADP
concept-244	78	11	the	the	DET
concept-244	78	12	u.s	u.s	PROPN
concept-244	78	13	.	.	PROPN
concept-244	78	14	with	with	ADP
concept-244	78	15	a	a	DET
concept-244	78	16	population	population	NOUN
concept-244	78	17	growing	grow	VERB
concept-244	78	18	48	48	NUM
concept-244	78	19	percent	percent	NOUN
concept-244	78	20	from	from	ADP
concept-244	78	21	1.6	1.6	NUM
concept-244	78	22	million	million	NUM
concept-244	78	23	in	in	ADP
concept-244	78	24	1990	1990	NUM
concept-244	78	25	to	to	ADP
concept-244	78	26	nearly	nearly	ADV
concept-244	78	27	2.5	2.5	NUM
concept-244	78	28	million	million	NUM
concept-244	78	29	in	in	ADP
concept-244	78	30	2000	2000	NUM
concept-244	78	31	.	.	PUNCT
concept-244	79	1	the	the	DET
concept-244	79	2	most	most	ADV
concept-244	79	3	chinese	chinese	ADJ
concept-244	79	4	populated	populated	ADJ
concept-244	79	5	state	state	NOUN
concept-244	79	6	is	be	AUX
concept-244	79	7	california	california	PROPN
concept-244	79	8	,	,	PUNCT
concept-244	79	9	closely	closely	ADV
concept-244	79	10	followed	follow	VERB
concept-244	79	11	by	by	ADP
concept-244	79	12	new	new	PROPN
concept-244	79	13	york	york	PROPN
concept-244	79	14	.	.	PUNCT
concept-244	80	1	the	the	DET
concept-244	80	2	top	top	ADJ
concept-244	80	3	ten	ten	NUM
concept-244	80	4	chinese	chinese	ADJ
concept-244	80	5	markets	market	NOUN
concept-244	80	6	are	be	AUX
concept-244	80	7	:	:	PUNCT
concept-244	80	8	•	•	NUM
concept-244	80	9	new	new	PROPN
concept-244	80	10	york	york	PROPN
concept-244	80	11	(	(	PUNCT
concept-244	80	12	494,695	494,695	NUM
concept-244	80	13	)	)	PUNCT
concept-244	80	14	•	•	NUM
concept-244	80	15	san	san	PROPN
concept-244	80	16	francisco	francisco	PROPN
concept-244	80	17	(	(	PUNCT
concept-244	80	18	469,216	469,216	NUM
concept-244	80	19	)	)	PUNCT
concept-244	80	20	•	•	NUM
concept-244	80	21	los	los	PROPN
concept-244	80	22	angeles	angeles	PROPN
concept-244	80	23	(	(	PUNCT
concept-244	80	24	416,492	416,492	NUM
concept-244	80	25	)	)	PUNCT
concept-244	80	26	•	•	PROPN
concept-244	80	27	boston	boston	PROPN
concept-244	80	28	(	(	PUNCT
concept-244	80	29	83,224	83,224	NUM
concept-244	80	30	)	)	PUNCT
concept-244	80	31	6	6	NUM
concept-244	80	32	•	•	NOUN
concept-244	80	33	chicago	chicago	PROPN
concept-244	80	34	(	(	PUNCT
concept-244	80	35	68,888	68,888	NUM
concept-244	80	36	)	)	PUNCT
concept-244	80	37	•	•	NUM
concept-244	80	38	washington	washington	PROPN
concept-244	80	39	d.c	d.c	PROPN
concept-244	80	40	.	.	PUNCT
concept-244	81	1	(	(	PUNCT
concept-244	81	2	62,465	62,465	NUM
concept-244	81	3	)	)	PUNCT
concept-244	81	4	•	•	NOUN
concept-244	81	5	honolulu	honolulu	PROPN
concept-244	81	6	(	(	PUNCT
concept-244	81	7	56,600	56,600	NUM
concept-244	81	8	)	)	PUNCT
concept-244	81	9	•	•	NUM
concept-244	81	10	seattle	seattle	NOUN
concept-244	81	11	(	(	PUNCT
concept-244	81	12	54,431	54,431	NUM
concept-244	81	13	)	)	PUNCT
concept-244	81	14	•	•	NUM
concept-244	81	15	philadelphia	philadelphia	PROPN
concept-244	81	16	(	(	PUNCT
concept-244	81	17	53,823	53,823	NUM
concept-244	81	18	)	)	PUNCT
concept-244	81	19	•	•	NUM
concept-244	81	20	houston	houston	PROPN
concept-244	81	21	(	(	PUNCT
concept-244	81	22	49,069	49,069	NUM
concept-244	81	23	)	)	PUNCT
concept-244	81	24	the	the	DET
concept-244	81	25	chinese	chinese	PROPN
concept-244	81	26	are	be	AUX
concept-244	81	27	very	very	ADV
concept-244	81	28	much	much	ADV
concept-244	81	29	influenced	influence	VERB
concept-244	81	30	by	by	ADP
concept-244	81	31	the	the	DET
concept-244	81	32	opinions	opinion	NOUN
concept-244	81	33	and	and	CCONJ
concept-244	81	34	norms	norm	NOUN
concept-244	81	35	of	of	ADP
concept-244	81	36	their	their	PRON
concept-244	81	37	group	group	NOUN
concept-244	81	38	.	.	PUNCT
concept-244	82	1	chinese	chinese	ADJ
concept-244	82	2	culture	culture	NOUN
concept-244	82	3	values	value	NOUN
concept-244	82	4	hierarchy	hierarchy	VERB
concept-244	82	5	and	and	CCONJ
concept-244	82	6	is	be	AUX
concept-244	82	7	traditionally	traditionally	ADV
concept-244	82	8	very	very	ADV
concept-244	82	9	formal	formal	ADJ
concept-244	82	10	.	.	PUNCT
concept-244	83	1	moreover	moreover	ADV
concept-244	83	2	,	,	PUNCT
concept-244	83	3	it	it	PRON
concept-244	83	4	is	be	AUX
concept-244	83	5	normal	normal	ADJ
concept-244	83	6	to	to	PART
concept-244	83	7	observe	observe	VERB
concept-244	83	8	a	a	DET
concept-244	83	9	dramatic	dramatic	ADJ
concept-244	83	10	difference	difference	NOUN
concept-244	83	11	in	in	ADP
concept-244	83	12	a	a	DET
concept-244	83	13	chinese	chinese	ADJ
concept-244	83	14	client	client	NOUN
concept-244	83	15	’s	’s	PART
concept-244	83	16	behavior	behavior	NOUN
concept-244	83	17	in	in	ADP
concept-244	83	18	a	a	DET
concept-244	83	19	professional	professional	NOUN
concept-244	83	20	versus	versus	ADP
concept-244	83	21	a	a	DET
concept-244	83	22	social	social	ADJ
concept-244	83	23	setting	setting	NOUN
concept-244	83	24	.	.	PUNCT
concept-244	84	1	chinese	chinese	ADJ
concept-244	84	2	culture	culture	NOUN
concept-244	84	3	places	place	VERB
concept-244	84	4	heavy	heavy	ADJ
concept-244	84	5	emphasis	emphasis	NOUN
concept-244	84	6	on	on	ADP
concept-244	84	7	personal	personal	ADJ
concept-244	84	8	duty	duty	NOUN
concept-244	84	9	and	and	CCONJ
concept-244	84	10	a	a	DET
concept-244	84	11	high	high	ADJ
concept-244	84	12	value	value	NOUN
concept-244	84	13	on	on	ADP
concept-244	84	14	the	the	DET
concept-244	84	15	past	past	NOUN
concept-244	84	16	.	.	PUNCT
concept-244	85	1	un	un	ADJ
concept-244	85	2	-	-	ADJ
concept-244	85	3	acculturated	acculturated	ADJ
concept-244	85	4	chinese	chinese	PROPN
concept-244	85	5	prefer	prefer	VERB
concept-244	85	6	indirect	indirect	ADJ
concept-244	85	7	expression	expression	NOUN
concept-244	85	8	.	.	PUNCT
concept-244	86	1	they	they	PRON
concept-244	86	2	do	do	AUX
concept-244	86	3	not	not	PART
concept-244	86	4	like	like	VERB
concept-244	86	5	to	to	PART
concept-244	86	6	be	be	AUX
concept-244	86	7	asked	ask	VERB
concept-244	86	8	or	or	CCONJ
concept-244	86	9	be	be	AUX
concept-244	86	10	forced	force	VERB
concept-244	86	11	to	to	PART
concept-244	86	12	answer	answer	VERB
concept-244	86	13	too	too	ADV
concept-244	86	14	directly	directly	ADV
concept-244	86	15	.	.	PUNCT
concept-244	87	1	they	they	PRON
concept-244	87	2	also	also	ADV
concept-244	87	3	value	value	VERB
concept-244	87	4	discretion	discretion	NOUN
concept-244	87	5	,	,	PUNCT
concept-244	87	6	restraint	restraint	NOUN
concept-244	87	7	of	of	ADP
concept-244	87	8	strong	strong	ADJ
concept-244	87	9	emotion	emotion	NOUN
concept-244	87	10	,	,	PUNCT
concept-244	87	11	not	not	PART
concept-244	87	12	embarrassing	embarrass	VERB
concept-244	87	13	others	other	NOUN
concept-244	87	14	and	and	CCONJ
concept-244	87	15	not	not	PART
concept-244	87	16	losing	lose	VERB
concept-244	87	17	face	face	NOUN
concept-244	87	18	(	(	PUNCT
concept-244	87	19	erlich	erlich	NOUN
concept-244	87	20	60	60	NUM
concept-244	87	21	)	)	PUNCT
concept-244	87	22	.	.	PUNCT
concept-244	88	1	the	the	DET
concept-244	88	2	chinese	chinese	ADJ
concept-244	88	3	language	language	NOUN
concept-244	88	4	is	be	AUX
concept-244	88	5	further	far	ADV
concept-244	88	6	defined	define	VERB
concept-244	88	7	by	by	ADP
concept-244	88	8	two	two	NUM
concept-244	88	9	major	major	ADJ
concept-244	88	10	dialects	dialect	NOUN
concept-244	88	11	–	–	PUNCT
concept-244	88	12	mandarin	mandarin	NOUN
concept-244	88	13	and	and	CCONJ
concept-244	88	14	cantonese	cantonese	NOUN
concept-244	88	15	.	.	PUNCT
concept-244	89	1	both	both	DET
concept-244	89	2	languages	language	NOUN
concept-244	89	3	are	be	AUX
concept-244	89	4	not	not	PART
concept-244	89	5	mutually	mutually	ADV
concept-244	89	6	intelligible	intelligible	ADJ
concept-244	89	7	and	and	CCONJ
concept-244	89	8	are	be	AUX
concept-244	89	9	actually	actually	ADV
concept-244	89	10	different	different	ADJ
concept-244	89	11	languages	language	NOUN
concept-244	89	12	.	.	PUNCT
concept-244	90	1	traditionally	traditionally	ADV
concept-244	90	2	,	,	PUNCT
concept-244	90	3	according	accord	VERB
concept-244	90	4	to	to	ADP
concept-244	90	5	their	their	PRON
concept-244	90	6	speakers	speaker	NOUN
concept-244	90	7	,	,	PUNCT
concept-244	90	8	they	they	PRON
concept-244	90	9	are	be	AUX
concept-244	90	10	dialects	dialect	NOUN
concept-244	90	11	.	.	PUNCT
concept-244	91	1	this	this	DET
concept-244	91	2	perception	perception	NOUN
concept-244	91	3	is	be	AUX
concept-244	91	4	partly	partly	ADV
concept-244	91	5	due	due	ADJ
concept-244	91	6	to	to	ADP
concept-244	91	7	the	the	DET
concept-244	91	8	fact	fact	NOUN
concept-244	91	9	that	that	SCONJ
concept-244	91	10	speakers	speaker	NOUN
concept-244	91	11	of	of	ADP
concept-244	91	12	cantonese	cantonese	NOUN
concept-244	91	13	and	and	CCONJ
concept-244	91	14	mandarin	mandarin	PROPN
concept-244	91	15	(	(	PUNCT
concept-244	91	16	and	and	CCONJ
concept-244	91	17	other	other	ADJ
concept-244	91	18	chinese	chinese	ADJ
concept-244	91	19	languages	language	NOUN
concept-244	91	20	)	)	PUNCT
concept-244	91	21	use	use	VERB
concept-244	91	22	the	the	DET
concept-244	91	23	same	same	ADJ
concept-244	91	24	writing	writing	NOUN
concept-244	91	25	system	system	NOUN
concept-244	91	26	(	(	PUNCT
concept-244	91	27	erlich	erlich	NOUN
concept-244	91	28	60	60	NUM
concept-244	91	29	)	)	PUNCT
concept-244	91	30	.	.	PUNCT
concept-244	92	1	certain	certain	ADJ
concept-244	92	2	colors	color	NOUN
concept-244	92	3	have	have	VERB
concept-244	92	4	significant	significant	ADJ
concept-244	92	5	meanings	meaning	NOUN
concept-244	92	6	in	in	ADP
concept-244	92	7	chinese	chinese	ADJ
concept-244	92	8	culture	culture	NOUN
concept-244	92	9	.	.	PUNCT
concept-244	93	1	the	the	DET
concept-244	93	2	color	color	NOUN
concept-244	93	3	red	red	NOUN
concept-244	93	4	symbolizes	symbolize	VERB
concept-244	93	5	good	good	ADJ
concept-244	93	6	luck	luck	NOUN
concept-244	93	7	,	,	PUNCT
concept-244	93	8	while	while	SCONJ
concept-244	93	9	the	the	DET
concept-244	93	10	colors	color	NOUN
concept-244	93	11	pink	pink	VERB
concept-244	93	12	and	and	CCONJ
concept-244	93	13	yellow	yellow	ADJ
concept-244	93	14	symbolize	symbolize	NOUN
concept-244	93	15	happiness	happiness	NOUN
concept-244	93	16	and	and	CCONJ
concept-244	93	17	prosperity	prosperity	NOUN
concept-244	93	18	.	.	PUNCT
concept-244	94	1	the	the	DET
concept-244	94	2	traditional	traditional	ADJ
concept-244	94	3	color	color	NOUN
concept-244	94	4	of	of	ADP
concept-244	94	5	chinese	chinese	ADJ
concept-244	94	6	weddings	wedding	NOUN
concept-244	94	7	and	and	CCONJ
concept-244	94	8	wedding	wedding	NOUN
concept-244	94	9	dresses	dress	NOUN
concept-244	94	10	is	be	AUX
concept-244	94	11	red	red	ADJ
concept-244	94	12	,	,	PUNCT
concept-244	94	13	unlike	unlike	ADP
concept-244	94	14	the	the	DET
concept-244	94	15	european	european	ADJ
concept-244	94	16	custom	custom	NOUN
concept-244	94	17	of	of	ADP
concept-244	94	18	white	white	ADJ
concept-244	94	19	weddings	wedding	NOUN
concept-244	94	20	.	.	PUNCT
concept-244	95	1	in	in	ADP
concept-244	95	2	chinese	chinese	ADJ
concept-244	95	3	culture	culture	NOUN
concept-244	95	4	,	,	PUNCT
concept-244	95	5	white	white	ADJ
concept-244	95	6	(	(	PUNCT
concept-244	95	7	along	along	ADP
concept-244	95	8	with	with	ADP
concept-244	95	9	blue	blue	ADJ
concept-244	95	10	and	and	CCONJ
concept-244	95	11	black	black	ADJ
concept-244	95	12	)	)	PUNCT
concept-244	95	13	is	be	AUX
concept-244	95	14	associated	associate	VERB
concept-244	95	15	with	with	ADP
concept-244	95	16	funerals	funeral	NOUN
concept-244	95	17	or	or	CCONJ
concept-244	95	18	mourning	mourning	NOUN
concept-244	95	19	.	.	PUNCT
concept-244	96	1	chinese	chinese	ADJ
concept-244	96	2	culture	culture	NOUN
concept-244	96	3	is	be	AUX
concept-244	96	4	also	also	ADV
concept-244	96	5	very	very	ADV
concept-244	96	6	contextual	contextual	ADJ
concept-244	96	7	.	.	PUNCT
concept-244	97	1	the	the	DET
concept-244	97	2	context	context	NOUN
concept-244	97	3	of	of	ADP
concept-244	97	4	the	the	DET
concept-244	97	5	interaction	interaction	NOUN
concept-244	97	6	–	–	PUNCT
concept-244	97	7	that	that	ADV
concept-244	97	8	is	is	ADV
concept-244	97	9	,	,	PUNCT
concept-244	97	10	the	the	DET
concept-244	97	11	unspoken	unspoken	ADJ
concept-244	97	12	message	message	NOUN
concept-244	97	13	,	,	PUNCT
concept-244	97	14	rank	rank	NOUN
concept-244	97	15	of	of	ADP
concept-244	97	16	people	people	NOUN
concept-244	97	17	involved	involve	VERB
concept-244	97	18	–	–	PUNCT
concept-244	97	19	is	be	AUX
concept-244	97	20	very	very	ADV
concept-244	97	21	important	important	ADJ
concept-244	97	22	.	.	PUNCT
concept-244	98	1	the	the	DET
concept-244	98	2	old	old	ADJ
concept-244	98	3	adage	adage	NOUN
concept-244	98	4	“	"	PUNCT
concept-244	98	5	it	it	PRON
concept-244	98	6	is	be	AUX
concept-244	98	7	not	not	PART
concept-244	98	8	only	only	ADV
concept-244	98	9	what	what	PRON
concept-244	98	10	you	you	PRON
concept-244	98	11	say	say	VERB
concept-244	98	12	,	,	PUNCT
concept-244	98	13	it	it	PRON
concept-244	98	14	’s	’	VERB
concept-244	98	15	how	how	SCONJ
concept-244	98	16	you	you	PRON
concept-244	98	17	say	say	VERB
concept-244	98	18	it	it	PRON
concept-244	98	19	”	"	PUNCT
concept-244	98	20	holds	hold	VERB
concept-244	98	21	true	true	ADJ
concept-244	98	22	(	(	PUNCT
concept-244	98	23	erlich	erlich	NOUN
concept-244	98	24	61	61	NUM
concept-244	98	25	-	-	SYM
concept-244	98	26	62	62	NUM
concept-244	98	27	)	)	PUNCT
concept-244	98	28	.	.	PUNCT
concept-244	99	1	puerto	puerto	PROPN
concept-244	99	2	ricans	ricans	PROPN
concept-244	99	3	the	the	DET
concept-244	99	4	puerto	puerto	ADJ
concept-244	99	5	rican	rican	ADJ
concept-244	99	6	population	population	NOUN
concept-244	99	7	in	in	ADP
concept-244	99	8	the	the	DET
concept-244	99	9	u.s	u.s	PROPN
concept-244	99	10	.	.	PROPN
concept-244	99	11	has	have	AUX
concept-244	99	12	increased	increase	VERB
concept-244	99	13	24.9	24.9	NUM
concept-244	99	14	percent	percent	NOUN
concept-244	99	15	since	since	SCONJ
concept-244	99	16	1990	1990	NUM
concept-244	99	17	,	,	PUNCT
concept-244	99	18	from	from	ADP
concept-244	99	19	2.7	2.7	NUM
concept-244	99	20	million	million	NUM
concept-244	99	21	to	to	ADP
concept-244	99	22	3.4	3.4	NUM
concept-244	99	23	million	million	NUM
concept-244	99	24	,	,	PUNCT
concept-244	99	25	according	accord	VERB
concept-244	99	26	to	to	ADP
concept-244	99	27	the	the	DET
concept-244	99	28	2000	2000	NUM
concept-244	99	29	census	census	NOUN
concept-244	99	30	.	.	PUNCT
concept-244	100	1	the	the	DET
concept-244	100	2	two	two	NUM
concept-244	100	3	largest	large	ADJ
concept-244	100	4	puerto	puerto	ADJ
concept-244	100	5	rican	rican	ADJ
concept-244	100	6	populations	population	NOUN
concept-244	100	7	live	live	VERB
concept-244	100	8	in	in	ADP
concept-244	100	9	two	two	NUM
concept-244	100	10	new	new	PROPN
concept-244	100	11	york	york	PROPN
concept-244	100	12	counties	county	NOUN
concept-244	100	13	:	:	PUNCT
concept-244	100	14	bronx	bronx	PROPN
concept-244	100	15	county	county	NOUN
concept-244	100	16	(	(	PUNCT
concept-244	100	17	319,000	319,000	NUM
concept-244	100	18	)	)	PUNCT
concept-244	100	19	,	,	PUNCT
concept-244	100	20	and	and	CCONJ
concept-244	100	21	kings	king	NOUN
concept-244	100	22	county	county	NOUN
concept-244	100	23	(	(	PUNCT
concept-244	100	24	213,000	213,000	NUM
concept-244	100	25	)	)	PUNCT
concept-244	100	26	.	.	PUNCT
concept-244	101	1	the	the	DET
concept-244	101	2	top	top	ADJ
concept-244	101	3	puerto	puerto	ADJ
concept-244	101	4	rican	rican	ADJ
concept-244	101	5	markets	market	NOUN
concept-244	101	6	in	in	ADP
concept-244	101	7	the	the	DET
concept-244	101	8	u.s	u.s	PROPN
concept-244	101	9	.	.	PROPN
concept-244	101	10	are	be	AUX
concept-244	101	11	new	new	PROPN
concept-244	101	12	york	york	PROPN
concept-244	101	13	,	,	PUNCT
concept-244	101	14	chicago	chicago	PROPN
concept-244	101	15	and	and	CCONJ
concept-244	101	16	philadelphia	philadelphia	PROPN
concept-244	101	17	(	(	PUNCT
concept-244	101	18	erlich	erlich	NOUN
concept-244	101	19	181	181	NUM
concept-244	101	20	)	)	PUNCT
concept-244	101	21	.	.	PUNCT
concept-244	102	1	puerto	puerto	PROPN
concept-244	102	2	ricans	ricans	PROPN
concept-244	102	3	have	have	VERB
concept-244	102	4	a	a	DET
concept-244	102	5	worldview	worldview	NOUN
concept-244	102	6	based	base	VERB
concept-244	102	7	on	on	ADP
concept-244	102	8	a	a	DET
concept-244	102	9	history	history	NOUN
concept-244	102	10	of	of	ADP
concept-244	102	11	struggle	struggle	NOUN
concept-244	102	12	and	and	CCONJ
concept-244	102	13	there	there	PRON
concept-244	102	14	is	be	VERB
concept-244	102	15	a	a	DET
concept-244	102	16	huge	huge	ADJ
concept-244	102	17	present	present	ADJ
concept-244	102	18	-	-	PUNCT
concept-244	102	19	day	day	NOUN
concept-244	102	20	importance	importance	NOUN
concept-244	102	21	of	of	ADP
concept-244	102	22	freedom	freedom	NOUN
concept-244	102	23	and	and	CCONJ
concept-244	102	24	self	self	NOUN
concept-244	102	25	-	-	PUNCT
concept-244	102	26	expression	expression	NOUN
concept-244	102	27	.	.	PUNCT
concept-244	103	1	puerto	puerto	ADJ
concept-244	103	2	rican	rican	ADJ
concept-244	103	3	culture	culture	NOUN
concept-244	103	4	values	value	VERB
concept-244	103	5	the	the	DET
concept-244	103	6	present	present	ADJ
concept-244	103	7	day	day	NOUN
concept-244	103	8	in	in	ADP
concept-244	103	9	which	which	PRON
concept-244	103	10	life	life	NOUN
concept-244	103	11	is	be	AUX
concept-244	103	12	to	to	PART
concept-244	103	13	be	be	AUX
concept-244	103	14	enjoyed	enjoy	VERB
concept-244	103	15	.	.	PUNCT
concept-244	104	1	there	there	PRON
concept-244	104	2	is	be	VERB
concept-244	104	3	an	an	DET
concept-244	104	4	enormous	enormous	ADJ
concept-244	104	5	amount	amount	NOUN
concept-244	104	6	of	of	ADP
concept-244	104	7	pride	pride	NOUN
concept-244	104	8	in	in	ADP
concept-244	104	9	the	the	DET
concept-244	104	10	history	history	NOUN
concept-244	104	11	and	and	CCONJ
concept-244	104	12	culture	culture	NOUN
concept-244	104	13	of	of	ADP
concept-244	104	14	puerto	puerto	PROPN
concept-244	104	15	rico	rico	PROPN
concept-244	104	16	and	and	CCONJ
concept-244	104	17	this	this	DET
concept-244	104	18	group	group	NOUN
concept-244	104	19	’s	’s	PART
concept-244	104	20	identity	identity	NOUN
concept-244	104	21	is	be	AUX
concept-244	104	22	centered	center	VERB
concept-244	104	23	on	on	ADP
concept-244	104	24	its	its	PRON
concept-244	104	25	puerto	puerto	ADJ
concept-244	104	26	rican	rican	ADJ
concept-244	104	27	status	status	NOUN
concept-244	104	28	.	.	PUNCT
concept-244	105	1	culturally	culturally	ADV
concept-244	105	2	,	,	PUNCT
concept-244	105	3	a	a	DET
concept-244	105	4	lot	lot	NOUN
concept-244	105	5	of	of	ADP
concept-244	105	6	physical	physical	ADJ
concept-244	105	7	contact	contact	NOUN
concept-244	105	8	is	be	AUX
concept-244	105	9	7	7	NUM
concept-244	105	10	appropriate	appropriate	ADJ
concept-244	105	11	,	,	PUNCT
concept-244	105	12	for	for	ADP
concept-244	105	13	example	example	NOUN
concept-244	105	14	,	,	PUNCT
concept-244	105	15	touching	touch	VERB
concept-244	105	16	the	the	DET
concept-244	105	17	arm	arm	NOUN
concept-244	105	18	,	,	PUNCT
concept-244	105	19	shoulder	shoulder	NOUN
concept-244	105	20	or	or	CCONJ
concept-244	105	21	lapel	lapel	NOUN
concept-244	105	22	.	.	PUNCT
concept-244	106	1	family	family	NOUN
concept-244	106	2	and	and	CCONJ
concept-244	106	3	close	close	ADJ
concept-244	106	4	friends	friend	NOUN
concept-244	106	5	may	may	AUX
concept-244	106	6	kiss	kiss	VERB
concept-244	106	7	each	each	DET
concept-244	106	8	other	other	ADJ
concept-244	106	9	in	in	ADP
concept-244	106	10	greeting	greeting	NOUN
concept-244	106	11	(	(	PUNCT
concept-244	106	12	erlich	erlich	NOUN
concept-244	106	13	182	182	NUM
concept-244	106	14	)	)	PUNCT
concept-244	106	15	.	.	PUNCT
concept-244	107	1	interdependence	interdependence	NOUN
concept-244	107	2	is	be	AUX
concept-244	107	3	at	at	ADP
concept-244	107	4	the	the	DET
concept-244	107	5	foundation	foundation	NOUN
concept-244	107	6	of	of	ADP
concept-244	107	7	puerto	puerto	ADJ
concept-244	107	8	rican	rican	ADJ
concept-244	107	9	culture	culture	NOUN
concept-244	107	10	,	,	PUNCT
concept-244	107	11	which	which	PRON
concept-244	107	12	differs	differ	VERB
concept-244	107	13	from	from	ADP
concept-244	107	14	anglo	anglo	ADJ
concept-244	107	15	culture	culture	NOUN
concept-244	107	16	where	where	SCONJ
concept-244	107	17	a	a	DET
concept-244	107	18	high	high	ADJ
concept-244	107	19	value	value	NOUN
concept-244	107	20	is	be	AUX
concept-244	107	21	placed	place	VERB
concept-244	107	22	on	on	ADP
concept-244	107	23	independence	independence	NOUN
concept-244	107	24	.	.	PUNCT
concept-244	108	1	puerto	puerto	PROPN
concept-244	108	2	ricans	ricans	PROPN
concept-244	108	3	still	still	ADV
concept-244	108	4	adhere	adhere	VERB
concept-244	108	5	to	to	ADP
concept-244	108	6	a	a	DET
concept-244	108	7	rigid	rigid	ADJ
concept-244	108	8	social	social	ADJ
concept-244	108	9	system	system	NOUN
concept-244	108	10	in	in	ADP
concept-244	108	11	which	which	PRON
concept-244	108	12	hierarchies	hierarchy	NOUN
concept-244	108	13	are	be	AUX
concept-244	108	14	respected	respect	VERB
concept-244	108	15	within	within	ADP
concept-244	108	16	both	both	CCONJ
concept-244	108	17	the	the	DET
concept-244	108	18	family	family	NOUN
concept-244	108	19	and	and	CCONJ
concept-244	108	20	the	the	DET
concept-244	108	21	larger	large	ADJ
concept-244	108	22	community	community	NOUN
concept-244	108	23	.	.	PUNCT
concept-244	109	1	traditional	traditional	ADJ
concept-244	109	2	gender	gender	NOUN
concept-244	109	3	roles	role	NOUN
concept-244	109	4	and	and	CCONJ
concept-244	109	5	expectations	expectation	NOUN
concept-244	109	6	also	also	ADV
concept-244	109	7	prevail	prevail	VERB
concept-244	109	8	in	in	ADP
concept-244	109	9	the	the	DET
concept-244	109	10	puerto	puerto	ADJ
concept-244	109	11	rican	rican	ADJ
concept-244	109	12	community	community	NOUN
concept-244	109	13	.	.	PUNCT
concept-244	110	1	elders	elder	NOUN
concept-244	110	2	are	be	AUX
concept-244	110	3	adored	adore	VERB
concept-244	110	4	and	and	CCONJ
concept-244	110	5	duty	duty	NOUN
concept-244	110	6	to	to	ADP
concept-244	110	7	the	the	DET
concept-244	110	8	family	family	NOUN
concept-244	110	9	is	be	AUX
concept-244	110	10	critical	critical	ADJ
concept-244	110	11	;	;	PUNCT
concept-244	110	12	there	there	PRON
concept-244	110	13	is	be	VERB
concept-244	110	14	a	a	DET
concept-244	110	15	lot	lot	NOUN
concept-244	110	16	of	of	ADP
concept-244	110	17	interaction	interaction	NOUN
concept-244	110	18	between	between	ADP
concept-244	110	19	all	all	DET
concept-244	110	20	family	family	NOUN
concept-244	110	21	generations	generation	NOUN
concept-244	110	22	(	(	PUNCT
concept-244	110	23	erlich	erlich	NOUN
concept-244	110	24	179	179	NUM
concept-244	110	25	)	)	PUNCT
concept-244	110	26	.	.	PUNCT
concept-244	111	1	puerto	puerto	PROPN
concept-244	111	2	ricans	ricans	PROPN
concept-244	111	3	do	do	AUX
concept-244	111	4	not	not	PART
concept-244	111	5	share	share	VERB
concept-244	111	6	the	the	DET
concept-244	111	7	same	same	ADJ
concept-244	111	8	ideologies	ideology	NOUN
concept-244	111	9	of	of	ADP
concept-244	111	10	race	race	NOUN
concept-244	111	11	as	as	ADP
concept-244	111	12	many	many	ADJ
concept-244	111	13	americans	americans	PROPN
concept-244	111	14	.	.	PUNCT
concept-244	112	1	in	in	ADP
concept-244	112	2	the	the	DET
concept-244	112	3	u.s	u.s	PROPN
concept-244	112	4	.	.	PROPN
concept-244	112	5	color	color	NOUN
concept-244	112	6	lines	line	NOUN
concept-244	112	7	are	be	AUX
concept-244	112	8	rigid	rigid	ADJ
concept-244	112	9	between	between	ADP
concept-244	112	10	whites	white	NOUN
concept-244	112	11	and	and	CCONJ
concept-244	112	12	non	non	NOUN
concept-244	112	13	-	-	NOUN
concept-244	112	14	whites	white	NOUN
concept-244	112	15	.	.	PUNCT
concept-244	113	1	classification	classification	NOUN
concept-244	113	2	is	be	AUX
concept-244	113	3	not	not	PART
concept-244	113	4	as	as	ADV
concept-244	113	5	clear	clear	ADV
concept-244	113	6	-	-	PUNCT
concept-244	113	7	cut	cut	NOUN
concept-244	113	8	in	in	ADP
concept-244	113	9	puerto	puerto	PROPN
concept-244	113	10	rico	rico	PROPN
concept-244	113	11	where	where	SCONJ
concept-244	113	12	socioeconomic	socioeconomic	ADJ
concept-244	113	13	variables	variable	NOUN
concept-244	113	14	such	such	ADJ
concept-244	113	15	as	as	ADP
concept-244	113	16	occupation	occupation	NOUN
concept-244	113	17	and	and	CCONJ
concept-244	113	18	education	education	NOUN
concept-244	113	19	may	may	AUX
concept-244	113	20	affect	affect	VERB
concept-244	113	21	a	a	DET
concept-244	113	22	person	person	NOUN
concept-244	113	23	’s	’s	PART
concept-244	113	24	racial	racial	ADJ
concept-244	113	25	identity	identity	NOUN
concept-244	113	26	.	.	PUNCT
concept-244	114	1	puerto	puerto	PROPN
concept-244	114	2	ricans	ricans	PROPN
concept-244	114	3	in	in	ADP
concept-244	114	4	the	the	DET
concept-244	114	5	u.s	u.s	PROPN
concept-244	114	6	.	.	PROPN
concept-244	114	7	resist	resist	NOUN
concept-244	114	8	being	be	AUX
concept-244	114	9	classified	classify	VERB
concept-244	114	10	as	as	ADP
concept-244	114	11	african	african	ADJ
concept-244	114	12	american	american	ADJ
concept-244	114	13	or	or	CCONJ
concept-244	114	14	white	white	ADJ
concept-244	114	15	(	(	PUNCT
concept-244	114	16	erlich	erlich	NOUN
concept-244	114	17	183	183	NUM
concept-244	114	18	)	)	PUNCT
concept-244	114	19	.	.	PUNCT
concept-244	115	1	ethnic	ethnic	ADJ
concept-244	115	2	market	market	NOUN
concept-244	115	3	communication	communication	NOUN
concept-244	115	4	challenges	challenge	NOUN
concept-244	115	5	even	even	ADV
concept-244	115	6	when	when	SCONJ
concept-244	115	7	communication	communication	NOUN
concept-244	115	8	professionals	professional	NOUN
concept-244	115	9	conduct	conduct	VERB
concept-244	115	10	in	in	ADP
concept-244	115	11	-	-	PUNCT
concept-244	115	12	depth	depth	NOUN
concept-244	115	13	market	market	NOUN
concept-244	115	14	research	research	NOUN
concept-244	115	15	and	and	CCONJ
concept-244	115	16	align	align	VERB
concept-244	115	17	communication	communication	NOUN
concept-244	115	18	strategies	strategy	NOUN
concept-244	115	19	with	with	ADP
concept-244	115	20	audiences	audience	NOUN
concept-244	115	21	,	,	PUNCT
concept-244	115	22	challenges	challenge	NOUN
concept-244	115	23	to	to	ADP
concept-244	115	24	ethnic	ethnic	ADJ
concept-244	115	25	segmentation	segmentation	NOUN
concept-244	115	26	still	still	ADV
concept-244	115	27	exist	exist	VERB
concept-244	115	28	.	.	PUNCT
concept-244	116	1	when	when	SCONJ
concept-244	116	2	communication	communication	NOUN
concept-244	116	3	mistakes	mistake	NOUN
concept-244	116	4	occur	occur	VERB
concept-244	116	5	,	,	PUNCT
concept-244	116	6	the	the	DET
concept-244	116	7	errors	error	NOUN
concept-244	116	8	most	most	ADV
concept-244	116	9	commonly	commonly	ADV
concept-244	116	10	fall	fall	VERB
concept-244	116	11	into	into	ADP
concept-244	116	12	two	two	NUM
concept-244	116	13	broad	broad	ADJ
concept-244	116	14	categories	category	NOUN
concept-244	116	15	:	:	PUNCT
concept-244	116	16	mistakes	mistake	NOUN
concept-244	116	17	in	in	ADP
concept-244	116	18	cultural	cultural	ADJ
concept-244	116	19	norms	norm	NOUN
concept-244	116	20	and	and	CCONJ
concept-244	116	21	mistakes	mistake	NOUN
concept-244	116	22	in	in	ADP
concept-244	116	23	translation	translation	NOUN
concept-244	116	24	.	.	PUNCT
concept-244	117	1	cultural	cultural	ADJ
concept-244	117	2	norms	norm	NOUN
concept-244	117	3	when	when	SCONJ
concept-244	117	4	gerber	gerber	PROPN
concept-244	117	5	started	start	VERB
concept-244	117	6	selling	sell	VERB
concept-244	117	7	baby	baby	NOUN
concept-244	117	8	food	food	NOUN
concept-244	117	9	in	in	ADP
concept-244	117	10	africa	africa	PROPN
concept-244	117	11	,	,	PUNCT
concept-244	117	12	they	they	PRON
concept-244	117	13	used	use	VERB
concept-244	117	14	the	the	DET
concept-244	117	15	same	same	ADJ
concept-244	117	16	packages	package	NOUN
concept-244	117	17	they	they	PRON
concept-244	117	18	did	do	VERB
concept-244	117	19	in	in	ADP
concept-244	117	20	the	the	DET
concept-244	117	21	u.s	u.s	PROPN
concept-244	117	22	.	.	PROPN
concept-244	117	23	,	,	PUNCT
concept-244	117	24	picturing	picture	VERB
concept-244	117	25	a	a	DET
concept-244	117	26	baby	baby	NOUN
concept-244	117	27	on	on	ADP
concept-244	117	28	the	the	DET
concept-244	117	29	front	front	NOUN
concept-244	117	30	.	.	PUNCT
concept-244	118	1	what	what	PRON
concept-244	118	2	they	they	PRON
concept-244	118	3	did	do	AUX
concept-244	118	4	not	not	PART
concept-244	118	5	realize	realize	VERB
concept-244	118	6	was	be	AUX
concept-244	118	7	that	that	SCONJ
concept-244	118	8	because	because	SCONJ
concept-244	118	9	english	english	PROPN
concept-244	118	10	is	be	AUX
concept-244	118	11	not	not	PART
concept-244	118	12	the	the	DET
concept-244	118	13	primary	primary	ADJ
concept-244	118	14	language	language	NOUN
concept-244	118	15	in	in	ADP
concept-244	118	16	every	every	DET
concept-244	118	17	african	african	ADJ
concept-244	118	18	country	country	NOUN
concept-244	118	19	,	,	PUNCT
concept-244	118	20	companies	company	NOUN
concept-244	118	21	routinely	routinely	ADV
concept-244	118	22	put	put	VERB
concept-244	118	23	pictures	picture	NOUN
concept-244	118	24	on	on	ADP
concept-244	118	25	the	the	DET
concept-244	118	26	label	label	NOUN
concept-244	118	27	to	to	PART
concept-244	118	28	represent	represent	VERB
concept-244	118	29	what	what	PRON
concept-244	118	30	’s	’	VERB
concept-244	118	31	inside	inside	ADV
concept-244	118	32	.	.	PUNCT
concept-244	119	1	language	language	NOUN
concept-244	119	2	in	in	ADP
concept-244	119	3	taiwan	taiwan	PROPN
concept-244	119	4	,	,	PUNCT
concept-244	119	5	the	the	DET
concept-244	119	6	pepsi	pepsi	PROPN
concept-244	119	7	slogan	slogan	NOUN
concept-244	119	8	“	"	PUNCT
concept-244	119	9	come	come	VERB
concept-244	119	10	alive	alive	ADJ
concept-244	119	11	with	with	ADP
concept-244	119	12	the	the	DET
concept-244	119	13	pepsi	pepsi	PROPN
concept-244	119	14	generation	generation	NOUN
concept-244	119	15	”	"	PUNCT
concept-244	119	16	was	be	AUX
concept-244	119	17	translated	translate	VERB
concept-244	119	18	as	as	ADP
concept-244	119	19	“	"	PUNCT
concept-244	119	20	pepsi	pepsi	PROPN
concept-244	119	21	will	will	AUX
concept-244	119	22	bring	bring	VERB
concept-244	119	23	your	your	PRON
concept-244	119	24	ancestors	ancestor	NOUN
concept-244	119	25	back	back	ADV
concept-244	119	26	from	from	ADP
concept-244	119	27	the	the	DET
concept-244	119	28	dead	dead	NOUN
concept-244	119	29	.	.	PUNCT
concept-244	119	30	”	"	PUNCT
concept-244	120	1	general	general	PROPN
concept-244	120	2	motors	motor	NOUN
concept-244	120	3	renamed	rename	VERB
concept-244	120	4	the	the	DET
concept-244	120	5	chevy	chevy	NOUN
concept-244	120	6	nova	nova	PROPN
concept-244	120	7	to	to	ADP
concept-244	120	8	the	the	DET
concept-244	120	9	chevy	chevy	PROPN
concept-244	120	10	caribe	caribe	PROPN
concept-244	120	11	,	,	PUNCT
concept-244	120	12	after	after	ADP
concept-244	120	13	realizing	realize	VERB
concept-244	120	14	that	that	SCONJ
concept-244	120	15	in	in	ADP
concept-244	120	16	spanish	spanish	PROPN
concept-244	120	17	,	,	PUNCT
concept-244	120	18	nova	nova	PROPN
concept-244	120	19	means	mean	VERB
concept-244	120	20	“	"	PUNCT
concept-244	120	21	no	no	DET
concept-244	120	22	go	go	NOUN
concept-244	120	23	.	.	PUNCT
concept-244	120	24	”	"	PUNCT
concept-244	121	1	when	when	SCONJ
concept-244	121	2	parker	parker	PROPN
concept-244	121	3	pens	pen	NOUN
concept-244	121	4	marketed	market	VERB
concept-244	121	5	a	a	DET
concept-244	121	6	ballpoint	ballpoint	NOUN
concept-244	121	7	pen	pen	NOUN
concept-244	121	8	in	in	ADP
concept-244	121	9	mexico	mexico	PROPN
concept-244	121	10	,	,	PUNCT
concept-244	121	11	its	its	PRON
concept-244	121	12	ads	ad	NOUN
concept-244	121	13	were	be	AUX
concept-244	121	14	supposed	suppose	VERB
concept-244	121	15	to	to	PART
concept-244	121	16	say	say	VERB
concept-244	121	17	“	"	PUNCT
concept-244	121	18	it	it	PRON
concept-244	121	19	wo	will	AUX
concept-244	121	20	n’t	not	PART
concept-244	121	21	leak	leak	VERB
concept-244	121	22	in	in	ADP
concept-244	121	23	your	your	PRON
concept-244	121	24	pocket	pocket	NOUN
concept-244	121	25	and	and	CCONJ
concept-244	121	26	embarrass	embarrass	VERB
concept-244	121	27	you	you	PRON
concept-244	121	28	.	.	PUNCT
concept-244	121	29	”	"	PUNCT
concept-244	122	1	however	however	ADV
concept-244	122	2	,	,	PUNCT
concept-244	122	3	the	the	DET
concept-244	122	4	company	company	NOUN
concept-244	122	5	mistakenly	mistakenly	ADV
concept-244	122	6	though	though	SCONJ
concept-244	122	7	the	the	DET
concept-244	122	8	spanish	spanish	ADJ
concept-244	122	9	word	word	NOUN
concept-244	122	10	“	"	PUNCT
concept-244	122	11	embarazar	embarazar	ADJ
concept-244	122	12	”	"	PUNCT
concept-244	122	13	meant	mean	VERB
concept-244	122	14	embarrass	embarrass	NOUN
concept-244	122	15	.	.	PUNCT
concept-244	123	1	the	the	DET
concept-244	123	2	ads	ad	NOUN
concept-244	123	3	then	then	ADV
concept-244	123	4	read	read	VERB
concept-244	123	5	“	"	PUNCT
concept-244	123	6	it	it	PRON
concept-244	123	7	wo	will	AUX
concept-244	123	8	n’t	not	PART
concept-244	123	9	leak	leak	VERB
concept-244	123	10	in	in	ADP
concept-244	123	11	your	your	PRON
concept-244	123	12	pocket	pocket	NOUN
concept-244	123	13	and	and	CCONJ
concept-244	123	14	make	make	VERB
concept-244	123	15	you	you	PRON
concept-244	123	16	pregnant	pregnant	ADJ
concept-244	123	17	.	.	PUNCT
concept-244	123	18	”	"	PUNCT
concept-244	124	1	8	8	NUM
concept-244	124	2	chicken	chicken	NOUN
concept-244	124	3	-	-	PUNCT
concept-244	124	4	man	man	NOUN
concept-244	124	5	frank	frank	PROPN
concept-244	124	6	purdue	purdue	PROPN
concept-244	124	7	’s	’s	PROPN
concept-244	124	8	slogan	slogan	NOUN
concept-244	124	9	“	"	PUNCT
concept-244	124	10	it	it	PRON
concept-244	124	11	takes	take	VERB
concept-244	124	12	a	a	DET
concept-244	124	13	tough	tough	ADJ
concept-244	124	14	man	man	NOUN
concept-244	124	15	to	to	PART
concept-244	124	16	make	make	VERB
concept-244	124	17	a	a	DET
concept-244	124	18	tender	tender	NOUN
concept-244	124	19	chicken	chicken	NOUN
concept-244	124	20	”	"	PUNCT
concept-244	124	21	was	be	AUX
concept-244	124	22	translated	translate	VERB
concept-244	124	23	in	in	ADP
concept-244	124	24	spanish	spanish	NOUN
concept-244	124	25	to	to	PART
concept-244	124	26	read	read	VERB
concept-244	124	27	“	"	PUNCT
concept-244	124	28	it	it	PRON
concept-244	124	29	takes	take	VERB
concept-244	124	30	a	a	DET
concept-244	124	31	hard	hard	ADJ
concept-244	124	32	man	man	NOUN
concept-244	124	33	to	to	PART
concept-244	124	34	make	make	VERB
concept-244	124	35	a	a	DET
concept-244	124	36	chicken	chicken	NOUN
concept-244	124	37	aroused	arouse	VERB
concept-244	124	38	.	.	PUNCT
concept-244	124	39	”	"	PUNCT
concept-244	125	1	cantonese	cantonese	PROPN
concept-244	125	2	–	–	PUNCT
concept-244	125	3	speaking	speak	VERB
concept-244	125	4	consumers	consumer	NOUN
concept-244	125	5	might	might	AUX
concept-244	125	6	not	not	PART
concept-244	125	7	call	call	VERB
concept-244	125	8	a	a	DET
concept-244	125	9	phone	phone	NOUN
concept-244	125	10	number	number	NOUN
concept-244	125	11	if	if	SCONJ
concept-244	125	12	it	it	PRON
concept-244	125	13	contains	contain	VERB
concept-244	125	14	more	more	ADJ
concept-244	125	15	than	than	ADP
concept-244	125	16	one	one	NUM
concept-244	125	17	number	number	NOUN
concept-244	125	18	“	"	PUNCT
concept-244	125	19	4	4	NUM
concept-244	125	20	.	.	PUNCT
concept-244	125	21	”	"	PUNCT
concept-244	125	22	when	when	SCONJ
concept-244	125	23	pronounced	pronounce	VERB
concept-244	125	24	in	in	ADP
concept-244	125	25	cantonese	cantonese	PROPN
concept-244	125	26	,	,	PUNCT
concept-244	125	27	the	the	DET
concept-244	125	28	word	word	NOUN
concept-244	125	29	“	"	PUNCT
concept-244	125	30	four	four	NUM
concept-244	125	31	”	"	PUNCT
concept-244	125	32	sounds	sound	NOUN
concept-244	125	33	like	like	ADP
concept-244	125	34	“	"	PUNCT
concept-244	125	35	death	death	NOUN
concept-244	125	36	.	.	PUNCT
concept-244	125	37	”	"	PUNCT
concept-244	126	1	the	the	DET
concept-244	126	2	company	company	NOUN
concept-244	126	3	that	that	PRON
concept-244	126	4	makes	make	VERB
concept-244	126	5	tide	tide	PROPN
concept-244	126	6	detergent	detergent	NOUN
concept-244	126	7	wanted	want	VERB
concept-244	126	8	an	an	DET
concept-244	126	9	ad	ad	NOUN
concept-244	126	10	campaign	campaign	NOUN
concept-244	126	11	that	that	PRON
concept-244	126	12	would	would	AUX
concept-244	126	13	cross	cross	VERB
concept-244	126	14	language	language	NOUN
concept-244	126	15	barriers	barrier	NOUN
concept-244	126	16	,	,	PUNCT
concept-244	126	17	so	so	SCONJ
concept-244	126	18	they	they	PRON
concept-244	126	19	decided	decide	VERB
concept-244	126	20	to	to	PART
concept-244	126	21	only	only	ADV
concept-244	126	22	use	use	VERB
concept-244	126	23	pictures	picture	NOUN
concept-244	126	24	to	to	PART
concept-244	126	25	represent	represent	VERB
concept-244	126	26	their	their	PRON
concept-244	126	27	products	product	NOUN
concept-244	126	28	.	.	PUNCT
concept-244	127	1	the	the	DET
concept-244	127	2	billboard	billboard	NOUN
concept-244	127	3	showed	show	VERB
concept-244	127	4	three	three	NUM
concept-244	127	5	panels	panel	NOUN
concept-244	127	6	,	,	PUNCT
concept-244	127	7	the	the	DET
concept-244	127	8	first	first	ADJ
concept-244	127	9	with	with	ADP
concept-244	127	10	a	a	DET
concept-244	127	11	woman	woman	NOUN
concept-244	127	12	holding	hold	VERB
concept-244	127	13	a	a	DET
concept-244	127	14	dirty	dirty	ADJ
concept-244	127	15	shirt	shirt	NOUN
concept-244	127	16	,	,	PUNCT
concept-244	127	17	the	the	DET
concept-244	127	18	second	second	NOUN
concept-244	127	19	of	of	ADP
concept-244	127	20	a	a	DET
concept-244	127	21	woman	woman	NOUN
concept-244	127	22	adding	add	VERB
concept-244	127	23	tide	tide	NOUN
concept-244	127	24	to	to	ADP
concept-244	127	25	the	the	DET
concept-244	127	26	shirt	shirt	NOUN
concept-244	127	27	,	,	PUNCT
concept-244	127	28	and	and	CCONJ
concept-244	127	29	the	the	DET
concept-244	127	30	third	third	ADJ
concept-244	127	31	showing	show	VERB
concept-244	127	32	a	a	DET
concept-244	127	33	woman	woman	NOUN
concept-244	127	34	with	with	ADP
concept-244	127	35	a	a	DET
concept-244	127	36	now	now	ADV
concept-244	127	37	clean	clean	ADJ
concept-244	127	38	shirt	shirt	NOUN
concept-244	127	39	.	.	PUNCT
concept-244	128	1	however	however	ADV
concept-244	128	2	,	,	PUNCT
concept-244	128	3	the	the	DET
concept-244	128	4	campaign	campaign	NOUN
concept-244	128	5	did	do	AUX
concept-244	128	6	not	not	PART
concept-244	128	7	do	do	VERB
concept-244	128	8	well	well	ADV
concept-244	128	9	in	in	ADP
concept-244	128	10	saudi	saudi	PROPN
concept-244	128	11	arabia	arabia	PROPN
concept-244	128	12	,	,	PUNCT
concept-244	128	13	where	where	SCONJ
concept-244	128	14	the	the	DET
concept-244	128	15	population	population	NOUN
concept-244	128	16	read	read	VERB
concept-244	128	17	arabic	arabic	ADJ
concept-244	128	18	right	right	NOUN
concept-244	128	19	to	to	PART
concept-244	128	20	left	left	VERB
concept-244	128	21	.	.	PUNCT
concept-244	129	1	in	in	ADP
concept-244	129	2	this	this	DET
concept-244	129	3	case	case	NOUN
concept-244	129	4	,	,	PUNCT
concept-244	129	5	it	it	PRON
concept-244	129	6	showed	show	VERB
concept-244	129	7	that	that	SCONJ
concept-244	129	8	tide	tide	NOUN
concept-244	129	9	makes	make	VERB
concept-244	129	10	clothes	clothe	NOUN
concept-244	129	11	dirty	dirty	ADJ
concept-244	129	12	.	.	PUNCT
concept-244	130	1	when	when	SCONJ
concept-244	130	2	mistakes	mistake	NOUN
concept-244	130	3	in	in	ADP
concept-244	130	4	multicultural	multicultural	ADJ
concept-244	130	5	communication	communication	NOUN
concept-244	130	6	do	do	AUX
concept-244	130	7	occur	occur	VERB
concept-244	130	8	,	,	PUNCT
concept-244	130	9	along	along	ADP
concept-244	130	10	with	with	ADP
concept-244	130	11	lost	lost	ADJ
concept-244	130	12	potential	potential	ADJ
concept-244	130	13	revenue	revenue	NOUN
concept-244	130	14	,	,	PUNCT
concept-244	130	15	companies	company	NOUN
concept-244	130	16	may	may	AUX
concept-244	130	17	also	also	ADV
concept-244	130	18	inadvertently	inadvertently	ADV
concept-244	130	19	discredit	discredit	VERB
concept-244	130	20	themselves	themselves	PRON
concept-244	130	21	with	with	ADP
concept-244	130	22	the	the	DET
concept-244	130	23	very	very	ADJ
concept-244	130	24	consumers	consumer	NOUN
concept-244	130	25	their	their	PRON
concept-244	130	26	messages	message	NOUN
concept-244	130	27	were	be	AUX
concept-244	130	28	designed	design	VERB
concept-244	130	29	to	to	PART
concept-244	130	30	attract	attract	VERB
concept-244	130	31	.	.	PUNCT
concept-244	131	1	new	new	PROPN
concept-244	131	2	york	york	PROPN
concept-244	131	3	-	-	PUNCT
concept-244	131	4	based	base	VERB
concept-244	131	5	transperfect	transperfect	NOUN
concept-244	131	6	translations	translation	NOUN
concept-244	131	7	,	,	PUNCT
concept-244	131	8	inc	inc	PROPN
concept-244	131	9	.	.	PROPN
concept-244	131	10	found	find	VERB
concept-244	131	11	that	that	SCONJ
concept-244	131	12	in	in	ADP
concept-244	131	13	a	a	DET
concept-244	131	14	recent	recent	ADJ
concept-244	131	15	survey	survey	NOUN
concept-244	131	16	of	of	ADP
concept-244	131	17	513	513	NUM
concept-244	131	18	people	people	NOUN
concept-244	131	19	,	,	PUNCT
concept-244	131	20	“	"	PUNCT
concept-244	131	21	57	57	NUM
concept-244	131	22	%	%	NOUN
concept-244	131	23	have	have	AUX
concept-244	131	24	spotted	spot	VERB
concept-244	131	25	advertising	advertising	NOUN
concept-244	131	26	that	that	PRON
concept-244	131	27	is	be	AUX
concept-244	131	28	incorrectly	incorrectly	ADV
concept-244	131	29	translated	translate	VERB
concept-244	131	30	from	from	ADP
concept-244	131	31	english	english	PROPN
concept-244	131	32	into	into	ADP
concept-244	131	33	other	other	ADJ
concept-244	131	34	languages	language	NOUN
concept-244	131	35	”	"	PUNCT
concept-244	131	36	(	(	PUNCT
concept-244	131	37	whitman	whitman	PROPN
concept-244	131	38	5b	5b	NUM
concept-244	131	39	)	)	PUNCT
concept-244	131	40	.	.	PUNCT
concept-244	132	1	when	when	SCONJ
concept-244	132	2	asked	ask	VERB
concept-244	132	3	how	how	SCONJ
concept-244	132	4	they	they	PRON
concept-244	132	5	reacted	react	VERB
concept-244	132	6	to	to	ADP
concept-244	132	7	these	these	DET
concept-244	132	8	incorrect	incorrect	ADJ
concept-244	132	9	messages	message	NOUN
concept-244	132	10	,	,	PUNCT
concept-244	132	11	close	close	ADJ
concept-244	132	12	to	to	ADP
concept-244	132	13	“	"	PUNCT
concept-244	132	14	50	50	NUM
concept-244	132	15	%	%	NOUN
concept-244	132	16	simply	simply	ADV
concept-244	132	17	tuned	tune	VERB
concept-244	132	18	them	they	PRON
concept-244	132	19	out	out	ADP
concept-244	132	20	.	.	PUNCT
concept-244	133	1	about	about	ADV
concept-244	133	2	65	65	NUM
concept-244	133	3	%	%	NOUN
concept-244	133	4	said	say	VERB
concept-244	133	5	bad	bad	ADJ
concept-244	133	6	translations	translation	NOUN
concept-244	133	7	show	show	VERB
concept-244	133	8	a	a	DET
concept-244	133	9	lack	lack	NOUN
concept-244	133	10	of	of	ADP
concept-244	133	11	caring	care	VERB
concept-244	133	12	about	about	ADP
concept-244	133	13	the	the	DET
concept-244	133	14	consumers	consumer	NOUN
concept-244	133	15	,	,	PUNCT
concept-244	133	16	while	while	SCONJ
concept-244	133	17	nearly	nearly	ADV
concept-244	133	18	a	a	DET
concept-244	133	19	third	third	NOUN
concept-244	133	20	said	say	VERB
concept-244	133	21	it	it	PRON
concept-244	133	22	would	would	AUX
concept-244	133	23	hinder	hinder	VERB
concept-244	133	24	their	their	PRON
concept-244	133	25	loyalty	loyalty	NOUN
concept-244	133	26	to	to	ADP
concept-244	133	27	a	a	DET
concept-244	133	28	product	product	NOUN
concept-244	133	29	”	"	PUNCT
concept-244	133	30	(	(	PUNCT
concept-244	133	31	whitman	whitman	PROPN
concept-244	133	32	5b	5b	NUM
concept-244	133	33	)	)	PUNCT
concept-244	133	34	.	.	PUNCT
concept-244	134	1	aside	aside	ADV
concept-244	134	2	from	from	ADP
concept-244	134	3	alienating	alienate	VERB
concept-244	134	4	customers	customer	NOUN
concept-244	134	5	,	,	PUNCT
concept-244	134	6	another	another	DET
concept-244	134	7	consequence	consequence	NOUN
concept-244	134	8	of	of	ADP
concept-244	134	9	poor	poor	ADJ
concept-244	134	10	translation	translation	NOUN
concept-244	134	11	is	be	AUX
concept-244	134	12	that	that	SCONJ
concept-244	134	13	it	it	PRON
concept-244	134	14	is	be	AUX
concept-244	134	15	unclear	unclear	ADJ
concept-244	134	16	.	.	PUNCT
concept-244	135	1	in	in	ADP
concept-244	135	2	the	the	DET
concept-244	135	3	same	same	ADJ
concept-244	135	4	study	study	NOUN
concept-244	135	5	conducted	conduct	VERB
concept-244	135	6	by	by	ADP
concept-244	135	7	transperfect	transperfect	NOUN
concept-244	135	8	translations	translation	NOUN
concept-244	135	9	,	,	PUNCT
concept-244	135	10	“	"	PUNCT
concept-244	135	11	30	30	NUM
concept-244	135	12	%	%	NOUN
concept-244	135	13	found	find	VERB
concept-244	135	14	some	some	DET
concept-244	135	15	poor	poor	ADJ
concept-244	135	16	translations	translation	NOUN
concept-244	135	17	humorous	humorous	ADJ
concept-244	135	18	,	,	PUNCT
concept-244	135	19	while	while	SCONJ
concept-244	135	20	36	36	NUM
concept-244	135	21	%	%	NOUN
concept-244	135	22	misunderstood	misunderstood	NOUN
concept-244	135	23	what	what	PRON
concept-244	135	24	the	the	DET
concept-244	135	25	product	product	NOUN
concept-244	135	26	was	be	AUX
concept-244	135	27	or	or	CCONJ
concept-244	135	28	what	what	PRON
concept-244	135	29	it	it	PRON
concept-244	135	30	was	be	AUX
concept-244	135	31	used	use	VERB
concept-244	135	32	for	for	ADP
concept-244	135	33	”	"	PUNCT
concept-244	135	34	(	(	PUNCT
concept-244	135	35	whitman	whitman	PROPN
concept-244	135	36	5b	5b	NUM
concept-244	135	37	)	)	PUNCT
concept-244	135	38	.	.	PUNCT
concept-244	136	1	overcoming	overcome	VERB
concept-244	136	2	ethnic	ethnic	ADJ
concept-244	136	3	market	market	NOUN
concept-244	136	4	communication	communication	NOUN
concept-244	136	5	challenges	challenge	VERB
concept-244	136	6	one	one	NUM
concept-244	136	7	major	major	ADJ
concept-244	136	8	challenge	challenge	NOUN
concept-244	136	9	to	to	ADP
concept-244	136	10	reaching	reach	VERB
concept-244	136	11	ethnic	ethnic	ADJ
concept-244	136	12	markets	market	NOUN
concept-244	136	13	is	be	AUX
concept-244	136	14	the	the	DET
concept-244	136	15	time	time	NOUN
concept-244	136	16	and	and	CCONJ
concept-244	136	17	financial	financial	ADJ
concept-244	136	18	commitment	commitment	NOUN
concept-244	136	19	required	require	VERB
concept-244	136	20	to	to	PART
concept-244	136	21	make	make	VERB
concept-244	136	22	the	the	DET
concept-244	136	23	research	research	NOUN
concept-244	136	24	and	and	CCONJ
concept-244	136	25	strategic	strategic	ADJ
concept-244	136	26	plan	plan	NOUN
concept-244	136	27	successful	successful	ADJ
concept-244	136	28	.	.	PUNCT
concept-244	137	1	many	many	ADJ
concept-244	137	2	companies	company	NOUN
concept-244	137	3	can	can	AUX
concept-244	137	4	“	"	PUNCT
concept-244	137	5	increase	increase	VERB
concept-244	137	6	business	business	NOUN
concept-244	137	7	by	by	ADP
concept-244	137	8	becoming	become	VERB
concept-244	137	9	sensitive	sensitive	ADJ
concept-244	137	10	to	to	ADP
concept-244	137	11	differences	difference	NOUN
concept-244	137	12	in	in	ADP
concept-244	137	13	language	language	NOUN
concept-244	137	14	,	,	PUNCT
concept-244	137	15	cultural	cultural	ADJ
concept-244	137	16	values	value	NOUN
concept-244	137	17	,	,	PUNCT
concept-244	137	18	attitudes	attitude	NOUN
concept-244	137	19	and	and	CCONJ
concept-244	137	20	product	product	NOUN
concept-244	137	21	preference	preference	NOUN
concept-244	137	22	”	"	PUNCT
concept-244	137	23	(	(	PUNCT
concept-244	137	24	swenson	swenson	NOUN
concept-244	137	25	26	26	NUM
concept-244	137	26	)	)	PUNCT
concept-244	137	27	.	.	PUNCT
concept-244	138	1	but	but	CCONJ
concept-244	138	2	this	this	PRON
concept-244	138	3	requires	require	VERB
concept-244	138	4	financial	financial	ADJ
concept-244	138	5	and	and	CCONJ
concept-244	138	6	staff	staff	NOUN
concept-244	138	7	dedication	dedication	NOUN
concept-244	138	8	.	.	PUNCT
concept-244	139	1	in	in	ADP
concept-244	139	2	san	san	PROPN
concept-244	139	3	francisco	francisco	PROPN
concept-244	139	4	,	,	PUNCT
concept-244	139	5	a	a	DET
concept-244	139	6	car	car	NOUN
concept-244	139	7	dealer	dealer	NOUN
concept-244	139	8	held	hold	VERB
concept-244	139	9	asian	asian	ADJ
concept-244	139	10	american	american	ADJ
concept-244	139	11	sensitivity	sensitivity	NOUN
concept-244	139	12	training	training	NOUN
concept-244	139	13	to	to	PART
concept-244	139	14	alert	alert	VERB
concept-244	139	15	sales	sale	NOUN
concept-244	139	16	staff	staff	NOUN
concept-244	139	17	to	to	ADP
concept-244	139	18	cultural	cultural	ADJ
concept-244	139	19	differences	difference	NOUN
concept-244	139	20	in	in	ADP
concept-244	139	21	this	this	DET
concept-244	139	22	market	market	NOUN
concept-244	139	23	.	.	PUNCT
concept-244	140	1	the	the	DET
concept-244	140	2	dealership	dealership	NOUN
concept-244	140	3	customized	customize	VERB
concept-244	140	4	the	the	DET
concept-244	140	5	standard	standard	ADJ
concept-244	140	6	sales	sale	NOUN
concept-244	140	7	process	process	NOUN
concept-244	140	8	when	when	SCONJ
concept-244	140	9	working	work	VERB
concept-244	140	10	with	with	ADP
concept-244	140	11	asian	asian	ADJ
concept-244	140	12	consumers	consumer	NOUN
concept-244	140	13	after	after	ADP
concept-244	140	14	finding	find	VERB
concept-244	140	15	that	that	SCONJ
concept-244	140	16	family	family	NOUN
concept-244	140	17	elders	elder	NOUN
concept-244	140	18	usually	usually	ADV
concept-244	140	19	make	make	VERB
concept-244	140	20	the	the	DET
concept-244	140	21	final	final	ADJ
concept-244	140	22	decisions	decision	NOUN
concept-244	140	23	9	9	NUM
concept-244	140	24	to	to	PART
concept-244	140	25	purchase	purchase	VERB
concept-244	140	26	a	a	DET
concept-244	140	27	vehicle	vehicle	NOUN
concept-244	140	28	(	(	PUNCT
concept-244	140	29	swenson	swenson	NOUN
concept-244	140	30	26	26	NUM
concept-244	140	31	)	)	PUNCT
concept-244	140	32	.	.	PUNCT
concept-244	141	1	the	the	DET
concept-244	141	2	dealership	dealership	NOUN
concept-244	141	3	saw	see	VERB
concept-244	141	4	a	a	DET
concept-244	141	5	direct	direct	ADJ
concept-244	141	6	return	return	NOUN
concept-244	141	7	on	on	ADP
concept-244	141	8	its	its	PRON
concept-244	141	9	investment	investment	NOUN
concept-244	141	10	of	of	ADP
concept-244	141	11	time	time	NOUN
concept-244	141	12	and	and	CCONJ
concept-244	141	13	money	money	NOUN
concept-244	141	14	.	.	PUNCT
concept-244	142	1	another	another	DET
concept-244	142	2	challenge	challenge	NOUN
concept-244	142	3	to	to	ADP
concept-244	142	4	reaching	reach	VERB
concept-244	142	5	ethnic	ethnic	ADJ
concept-244	142	6	markets	market	NOUN
concept-244	142	7	is	be	AUX
concept-244	142	8	accessing	access	VERB
concept-244	142	9	ethnic	ethnic	ADJ
concept-244	142	10	populations	population	NOUN
concept-244	142	11	without	without	ADP
concept-244	142	12	stereotyping	stereotype	VERB
concept-244	142	13	.	.	PUNCT
concept-244	143	1	a	a	DET
concept-244	143	2	popular	popular	ADJ
concept-244	143	3	solution	solution	NOUN
concept-244	143	4	to	to	ADP
concept-244	143	5	this	this	DET
concept-244	143	6	problem	problem	NOUN
concept-244	143	7	is	be	AUX
concept-244	143	8	a	a	DET
concept-244	143	9	grass	grass	NOUN
concept-244	143	10	roots	root	NOUN
concept-244	143	11	ethnic	ethnic	ADJ
concept-244	143	12	communication	communication	NOUN
concept-244	143	13	tactic	tactic	NOUN
concept-244	143	14	(	(	PUNCT
concept-244	143	15	swenson	swenson	NOUN
concept-244	143	16	25	25	NUM
concept-244	143	17	)	)	PUNCT
concept-244	143	18	.	.	PUNCT
concept-244	144	1	companies	company	NOUN
concept-244	144	2	struggling	struggle	VERB
concept-244	144	3	to	to	PART
concept-244	144	4	positively	positively	ADV
concept-244	144	5	access	access	VERB
concept-244	144	6	ethnic	ethnic	ADJ
concept-244	144	7	markets	market	NOUN
concept-244	144	8	can	can	AUX
concept-244	144	9	associate	associate	VERB
concept-244	144	10	themselves	themselves	PRON
concept-244	144	11	and	and	CCONJ
concept-244	144	12	their	their	PRON
concept-244	144	13	products	product	NOUN
concept-244	144	14	or	or	CCONJ
concept-244	144	15	services	service	NOUN
concept-244	144	16	with	with	ADP
concept-244	144	17	the	the	DET
concept-244	144	18	interests	interest	NOUN
concept-244	144	19	of	of	ADP
concept-244	144	20	the	the	DET
concept-244	144	21	targeted	target	VERB
concept-244	144	22	consumer	consumer	NOUN
concept-244	144	23	segment	segment	NOUN
concept-244	144	24	.	.	PUNCT
concept-244	145	1	for	for	ADP
concept-244	145	2	example	example	NOUN
concept-244	145	3	,	,	PUNCT
concept-244	145	4	in	in	ADP
concept-244	145	5	california	california	PROPN
concept-244	145	6	,	,	PUNCT
concept-244	145	7	a	a	DET
concept-244	145	8	local	local	ADJ
concept-244	145	9	grocery	grocery	NOUN
concept-244	145	10	chain	chain	NOUN
concept-244	145	11	and	and	CCONJ
concept-244	145	12	general	general	ADJ
concept-244	145	13	mills	mill	NOUN
concept-244	145	14	,	,	PUNCT
concept-244	145	15	best	good	ADJ
concept-244	145	16	food	food	NOUN
concept-244	145	17	,	,	PUNCT
concept-244	145	18	and	and	CCONJ
concept-244	145	19	pepsico	pepsico	PROPN
concept-244	145	20	formed	form	VERB
concept-244	145	21	a	a	DET
concept-244	145	22	group	group	NOUN
concept-244	145	23	called	call	VERB
concept-244	145	24	friends	friend	NOUN
concept-244	145	25	of	of	ADP
concept-244	145	26	the	the	DET
concept-244	145	27	community	community	NOUN
concept-244	145	28	.	.	PUNCT
concept-244	146	1	this	this	DET
concept-244	146	2	program	program	NOUN
concept-244	146	3	supports	support	VERB
concept-244	146	4	hispanic	hispanic	ADJ
concept-244	146	5	community	community	NOUN
concept-244	146	6	celebrations	celebration	NOUN
concept-244	146	7	and	and	CCONJ
concept-244	146	8	fundraising	fundraise	VERB
concept-244	146	9	through	through	ADP
concept-244	146	10	events	event	NOUN
concept-244	146	11	,	,	PUNCT
concept-244	146	12	promotions	promotion	NOUN
concept-244	146	13	and	and	CCONJ
concept-244	146	14	product	product	NOUN
concept-244	146	15	gifts	gift	NOUN
concept-244	146	16	.	.	PUNCT
concept-244	147	1	another	another	DET
concept-244	147	2	grassroots	grassroots	ADJ
concept-244	147	3	tactic	tactic	NOUN
concept-244	147	4	is	be	AUX
concept-244	147	5	to	to	PART
concept-244	147	6	network	network	VERB
concept-244	147	7	with	with	ADP
concept-244	147	8	community	community	NOUN
concept-244	147	9	leaders	leader	NOUN
concept-244	147	10	in	in	ADP
concept-244	147	11	minority	minority	NOUN
concept-244	147	12	areas	area	NOUN
concept-244	147	13	(	(	PUNCT
concept-244	147	14	swenson	swenson	NOUN
concept-244	147	15	25	25	NUM
concept-244	147	16	)	)	PUNCT
concept-244	147	17	.	.	PUNCT
concept-244	148	1	allstate	allstate	PROPN
concept-244	148	2	insurance	insurance	PROPN
concept-244	148	3	company	company	NOUN
concept-244	148	4	increased	increase	VERB
concept-244	148	5	credibility	credibility	NOUN
concept-244	148	6	with	with	ADP
concept-244	148	7	a	a	DET
concept-244	148	8	target	target	NOUN
concept-244	148	9	audience	audience	NOUN
concept-244	148	10	by	by	ADP
concept-244	148	11	working	work	VERB
concept-244	148	12	with	with	ADP
concept-244	148	13	organizations	organization	NOUN
concept-244	148	14	like	like	ADP
concept-244	148	15	the	the	DET
concept-244	148	16	league	league	PROPN
concept-244	148	17	of	of	ADP
concept-244	148	18	united	united	PROPN
concept-244	148	19	latin	latin	PROPN
concept-244	148	20	american	american	ADJ
concept-244	148	21	citizens	citizen	NOUN
concept-244	148	22	and	and	CCONJ
concept-244	148	23	laraza	laraza	PROPN
concept-244	148	24	national	national	PROPN
concept-244	148	25	council	council	PROPN
concept-244	148	26	,	,	PUNCT
concept-244	148	27	which	which	PRON
concept-244	148	28	influence	influence	VERB
concept-244	148	29	the	the	DET
concept-244	148	30	hispanic	hispanic	ADJ
concept-244	148	31	community	community	NOUN
concept-244	148	32	.	.	PUNCT
concept-244	149	1	these	these	DET
concept-244	149	2	tactics	tactic	NOUN
concept-244	149	3	offer	offer	VERB
concept-244	149	4	ways	way	NOUN
concept-244	149	5	to	to	PART
concept-244	149	6	address	address	VERB
concept-244	149	7	the	the	DET
concept-244	149	8	needs	need	NOUN
concept-244	149	9	and	and	CCONJ
concept-244	149	10	concerns	concern	NOUN
concept-244	149	11	of	of	ADP
concept-244	149	12	specific	specific	ADJ
concept-244	149	13	ethnic	ethnic	ADJ
concept-244	149	14	segments	segment	NOUN
concept-244	149	15	in	in	ADP
concept-244	149	16	a	a	DET
concept-244	149	17	respectful	respectful	ADJ
concept-244	149	18	way	way	NOUN
concept-244	149	19	.	.	PUNCT
concept-244	150	1	they	they	PRON
concept-244	150	2	can	can	AUX
concept-244	150	3	also	also	ADV
concept-244	150	4	be	be	AUX
concept-244	150	5	integrated	integrate	VERB
concept-244	150	6	as	as	ADP
concept-244	150	7	a	a	DET
concept-244	150	8	part	part	NOUN
concept-244	150	9	of	of	ADP
concept-244	150	10	any	any	DET
concept-244	150	11	multicultural	multicultural	ADJ
concept-244	150	12	communication	communication	NOUN
concept-244	150	13	approach	approach	NOUN
concept-244	150	14	.	.	PUNCT
concept-244	151	1	by	by	ADP
concept-244	151	2	positioning	position	VERB
concept-244	151	3	a	a	DET
concept-244	151	4	company	company	NOUN
concept-244	151	5	as	as	ADP
concept-244	151	6	an	an	DET
concept-244	151	7	ally	ally	NOUN
concept-244	151	8	of	of	ADP
concept-244	151	9	a	a	DET
concept-244	151	10	market	market	NOUN
concept-244	151	11	segment	segment	NOUN
concept-244	151	12	,	,	PUNCT
concept-244	151	13	the	the	DET
concept-244	151	14	company	company	NOUN
concept-244	151	15	demonstrates	demonstrate	VERB
concept-244	151	16	long	long	ADJ
concept-244	151	17	-	-	PUNCT
concept-244	151	18	term	term	NOUN
concept-244	151	19	commitment	commitment	NOUN
concept-244	151	20	and	and	CCONJ
concept-244	151	21	builds	build	VERB
concept-244	151	22	brand	brand	NOUN
concept-244	151	23	awareness	awareness	NOUN
concept-244	151	24	and	and	CCONJ
concept-244	151	25	strength	strength	NOUN
concept-244	151	26	.	.	PUNCT
concept-244	152	1	with	with	ADP
concept-244	152	2	this	this	DET
concept-244	152	3	knowledge	knowledge	NOUN
concept-244	152	4	,	,	PUNCT
concept-244	152	5	many	many	ADJ
concept-244	152	6	companies	company	NOUN
concept-244	152	7	have	have	AUX
concept-244	152	8	realized	realize	VERB
concept-244	152	9	the	the	DET
concept-244	152	10	potential	potential	NOUN
concept-244	152	11	of	of	ADP
concept-244	152	12	multicultural	multicultural	ADJ
concept-244	152	13	marketing	marketing	NOUN
concept-244	152	14	and	and	CCONJ
concept-244	152	15	are	be	AUX
concept-244	152	16	testing	test	VERB
concept-244	152	17	new	new	ADJ
concept-244	152	18	messages	message	NOUN
concept-244	152	19	and	and	CCONJ
concept-244	152	20	new	new	ADJ
concept-244	152	21	markets	market	NOUN
concept-244	152	22	:	:	PUNCT
concept-244	152	23	chicken	chicken	NOUN
concept-244	152	24	soup	soup	NOUN
concept-244	152	25	for	for	ADP
concept-244	152	26	the	the	DET
concept-244	152	27	soul	soul	NOUN
concept-244	152	28	,	,	PUNCT
concept-244	152	29	the	the	DET
concept-244	152	30	quintessential	quintessential	ADJ
concept-244	152	31	“	"	PUNCT
concept-244	152	32	niche	niche	NOUN
concept-244	152	33	”	"	PUNCT
concept-244	152	34	marketing	marketing	NOUN
concept-244	152	35	guru	guru	NOUN
concept-244	152	36	,	,	PUNCT
concept-244	152	37	has	have	AUX
concept-244	152	38	just	just	ADV
concept-244	152	39	released	release	VERB
concept-244	152	40	three	three	NUM
concept-244	152	41	of	of	ADP
concept-244	152	42	its	its	PRON
concept-244	152	43	popular	popular	ADJ
concept-244	152	44	“	"	PUNCT
concept-244	152	45	chicken	chicken	NOUN
concept-244	152	46	soup	soup	NOUN
concept-244	152	47	for	for	ADP
concept-244	152	48	the	the	DET
concept-244	152	49	soul	soul	NOUN
concept-244	152	50	”	"	PUNCT
concept-244	152	51	series	series	NOUN
concept-244	152	52	in	in	ADP
concept-244	152	53	spanish	spanish	PROPN
concept-244	152	54	.	.	PUNCT
concept-244	153	1	cover	cover	NOUN
concept-244	153	2	girl	girl	NOUN
concept-244	153	3	,	,	PUNCT
concept-244	153	4	in	in	ADP
concept-244	153	5	an	an	DET
concept-244	153	6	effort	effort	NOUN
concept-244	153	7	to	to	PART
concept-244	153	8	reach	reach	VERB
concept-244	153	9	multicultural	multicultural	ADJ
concept-244	153	10	markets	market	NOUN
concept-244	153	11	,	,	PUNCT
concept-244	153	12	has	have	AUX
concept-244	153	13	created	create	VERB
concept-244	153	14	a	a	DET
concept-244	153	15	web	web	NOUN
concept-244	153	16	site	site	NOUN
concept-244	153	17	designed	design	VERB
concept-244	153	18	exclusively	exclusively	ADV
concept-244	153	19	with	with	ADP
concept-244	153	20	the	the	DET
concept-244	153	21	young	young	ADJ
concept-244	153	22	latinas	latina	NOUN
concept-244	153	23	in	in	ADP
concept-244	153	24	mind	mind	NOUN
concept-244	153	25	.	.	PUNCT
concept-244	154	1	all	all	DET
concept-244	154	2	articles	article	NOUN
concept-244	154	3	are	be	AUX
concept-244	154	4	in	in	ADP
concept-244	154	5	spanish	spanish	ADJ
concept-244	154	6	,	,	PUNCT
concept-244	154	7	many	many	ADJ
concept-244	154	8	of	of	ADP
concept-244	154	9	the	the	DET
concept-244	154	10	models	model	NOUN
concept-244	154	11	are	be	AUX
concept-244	154	12	hispanic	hispanic	ADJ
concept-244	154	13	and	and	CCONJ
concept-244	154	14	it	it	PRON
concept-244	154	15	is	be	AUX
concept-244	154	16	“	"	PUNCT
concept-244	154	17	culturally	culturally	ADV
concept-244	154	18	relevant	relevant	ADJ
concept-244	154	19	,	,	PUNCT
concept-244	154	20	”	"	PUNCT
concept-244	154	21	promoting	promote	VERB
concept-244	154	22	the	the	DET
concept-244	154	23	quinceanera	quinceanera	NOUN
concept-244	154	24	or	or	CCONJ
concept-244	154	25	“	"	PUNCT
concept-244	154	26	sweet	sweet	ADJ
concept-244	154	27	15	15	NUM
concept-244	154	28	birthday	birthday	NOUN
concept-244	154	29	,	,	PUNCT
concept-244	154	30	”	"	PUNCT
concept-244	154	31	a	a	DET
concept-244	154	32	celebration	celebration	NOUN
concept-244	154	33	which	which	PRON
concept-244	154	34	marks	mark	VERB
concept-244	154	35	a	a	DET
concept-244	154	36	girl	girl	NOUN
concept-244	154	37	’s	’s	PART
concept-244	154	38	transformation	transformation	NOUN
concept-244	154	39	from	from	ADP
concept-244	154	40	adolescent	adolescent	ADJ
concept-244	154	41	to	to	ADP
concept-244	154	42	womanhood	womanhood	NOUN
concept-244	154	43	,	,	PUNCT
concept-244	154	44	and	and	CCONJ
concept-244	154	45	,	,	PUNCT
concept-244	154	46	incidentally	incidentally	ADV
concept-244	154	47	,	,	PUNCT
concept-244	154	48	into	into	ADP
concept-244	154	49	her	her	PRON
concept-244	154	50	“	"	PUNCT
concept-244	154	51	makeup	makeup	NOUN
concept-244	154	52	-	-	PUNCT
concept-244	154	53	wearing	wear	VERB
concept-244	154	54	”	"	PUNCT
concept-244	154	55	years	year	NOUN
concept-244	154	56	.	.	PUNCT
concept-244	155	1	miller	miller	PROPN
concept-244	155	2	lite	lite	PROPN
concept-244	155	3	,	,	PUNCT
concept-244	155	4	ford	ford	NOUN
concept-244	155	5	,	,	PUNCT
concept-244	155	6	terra	terra	NOUN
concept-244	155	7	and	and	CCONJ
concept-244	155	8	ameritel	ameritel	NOUN
concept-244	155	9	brands	brand	NOUN
concept-244	155	10	have	have	AUX
concept-244	155	11	recently	recently	ADV
concept-244	155	12	shown	show	VERB
concept-244	155	13	up	up	ADP
concept-244	155	14	as	as	ADP
concept-244	155	15	“	"	PUNCT
concept-244	155	16	product	product	NOUN
concept-244	155	17	placements	placement	NOUN
concept-244	155	18	”	"	PUNCT
concept-244	155	19	on	on	ADP
concept-244	155	20	popular	popular	ADJ
concept-244	155	21	shows	show	NOUN
concept-244	155	22	on	on	ADP
concept-244	155	23	telemundo	telemundo	NOUN
concept-244	155	24	,	,	PUNCT
concept-244	155	25	the	the	DET
concept-244	155	26	spanish	spanish	ADJ
concept-244	155	27	-	-	PUNCT
concept-244	155	28	language	language	NOUN
concept-244	155	29	cable	cable	NOUN
concept-244	155	30	television	television	NOUN
concept-244	155	31	channel	channel	NOUN
concept-244	155	32	.	.	PUNCT
concept-244	156	1	perhaps	perhaps	ADV
concept-244	156	2	the	the	DET
concept-244	156	3	best	good	ADJ
concept-244	156	4	example	example	NOUN
concept-244	156	5	of	of	ADP
concept-244	156	6	putting	put	VERB
concept-244	156	7	research	research	NOUN
concept-244	156	8	to	to	PART
concept-244	156	9	use	use	VERB
concept-244	156	10	when	when	SCONJ
concept-244	156	11	presenting	present	VERB
concept-244	156	12	a	a	DET
concept-244	156	13	product	product	NOUN
concept-244	156	14	is	be	AUX
concept-244	156	15	the	the	DET
concept-244	156	16	ameritech	ameritech	PROPN
concept-244	156	17	caller	caller	PROPN
concept-244	156	18	-	-	PUNCT
concept-244	156	19	id	id	NOUN
concept-244	156	20	campaign	campaign	NOUN
concept-244	156	21	sent	send	VERB
concept-244	156	22	to	to	PART
concept-244	156	23	hispanic	hispanic	VERB
concept-244	156	24	households	household	NOUN
concept-244	156	25	in	in	ADP
concept-244	156	26	the	the	DET
concept-244	156	27	chicago	chicago	PROPN
concept-244	156	28	10	10	NUM
concept-244	156	29	area	area	NOUN
concept-244	156	30	.	.	PUNCT
concept-244	157	1	marketers	marketer	NOUN
concept-244	157	2	already	already	ADV
concept-244	157	3	knew	know	VERB
concept-244	157	4	that	that	SCONJ
concept-244	157	5	hispanics	hispanic	NOUN
concept-244	157	6	,	,	PUNCT
concept-244	157	7	whose	whose	DET
concept-244	157	8	culture	culture	NOUN
concept-244	157	9	“	"	PUNCT
concept-244	157	10	places	place	VERB
concept-244	157	11	a	a	DET
concept-244	157	12	high	high	ADJ
concept-244	157	13	premium	premium	NOUN
concept-244	157	14	on	on	ADP
concept-244	157	15	personal	personal	ADJ
concept-244	157	16	relationships	relationship	NOUN
concept-244	157	17	,	,	PUNCT
concept-244	157	18	tend	tend	VERB
concept-244	157	19	to	to	PART
concept-244	157	20	view	view	VERB
concept-244	157	21	caller	caller	NOUN
concept-244	157	22	i	i	PROPN
concept-244	157	23	d	d	PROPN
concept-244	157	24	technology	technology	PROPN
concept-244	157	25	and	and	CCONJ
concept-244	157	26	its	its	PRON
concept-244	157	27	prescreening	prescreene	VERB
concept-244	157	28	capabilities	capability	NOUN
concept-244	157	29	as	as	ADP
concept-244	157	30	impolite	impolite	ADJ
concept-244	157	31	”	"	PUNCT
concept-244	157	32	(	(	PUNCT
concept-244	157	33	vence	vence	NOUN
concept-244	157	34	2	2	NUM
concept-244	157	35	)	)	PUNCT
concept-244	157	36	.	.	PUNCT
concept-244	158	1	to	to	PART
concept-244	158	2	combat	combat	VERB
concept-244	158	3	this	this	DET
concept-244	158	4	stigma	stigma	NOUN
concept-244	158	5	about	about	ADP
concept-244	158	6	caller	caller	NOUN
concept-244	158	7	i	i	PROPN
concept-244	158	8	d	d	PROPN
concept-244	158	9	,	,	PUNCT
concept-244	158	10	ameritech	ameritech	PROPN
concept-244	158	11	sent	send	VERB
concept-244	158	12	out	out	ADP
concept-244	158	13	bilingual	bilingual	ADJ
concept-244	158	14	brochures	brochure	NOUN
concept-244	158	15	,	,	PUNCT
concept-244	158	16	calling	call	VERB
concept-244	158	17	the	the	DET
concept-244	158	18	product	product	NOUN
concept-244	158	19	the	the	DET
concept-244	158	20	“	"	PUNCT
concept-244	158	21	smiling	smile	VERB
concept-244	158	22	device	device	NOUN
concept-244	158	23	,	,	PUNCT
concept-244	158	24	”	"	PUNCT
concept-244	158	25	for	for	ADP
concept-244	158	26	the	the	DET
concept-244	158	27	smiles	smile	NOUN
concept-244	158	28	it	it	PRON
concept-244	158	29	prompted	prompt	VERB
concept-244	158	30	when	when	SCONJ
concept-244	158	31	seeing	see	VERB
concept-244	158	32	family	family	NOUN
concept-244	158	33	or	or	CCONJ
concept-244	158	34	friends	friend	NOUN
concept-244	158	35	are	be	AUX
concept-244	158	36	calling	call	VERB
concept-244	158	37	.	.	PUNCT
concept-244	159	1	as	as	ADP
concept-244	159	2	a	a	DET
concept-244	159	3	result	result	NOUN
concept-244	159	4	of	of	ADP
concept-244	159	5	that	that	DET
concept-244	159	6	campaign	campaign	NOUN
concept-244	159	7	,	,	PUNCT
concept-244	159	8	“	"	PUNCT
concept-244	159	9	750	750	NUM
concept-244	159	10	calls	call	NOUN
concept-244	159	11	came	come	VERB
concept-244	159	12	into	into	ADP
concept-244	159	13	ameritech	ameritech	PROPN
concept-244	159	14	’s	’s	PART
concept-244	159	15	bilingual	bilingual	ADJ
concept-244	159	16	call	call	NOUN
concept-244	159	17	center	center	NOUN
concept-244	159	18	inquiring	inquire	VERB
concept-244	159	19	about	about	ADP
concept-244	159	20	the	the	DET
concept-244	159	21	caller	caller	NOUN
concept-244	159	22	i	i	PROPN
concept-244	159	23	d	d	PROPN
concept-244	159	24	product	product	NOUN
concept-244	159	25	,	,	PUNCT
concept-244	159	26	and	and	CCONJ
concept-244	159	27	374	374	NUM
concept-244	159	28	caller	caller	NOUN
concept-244	159	29	i	i	PROPN
concept-244	159	30	d	d	PROPN
concept-244	159	31	units	unit	NOUN
concept-244	159	32	were	be	AUX
concept-244	159	33	sold	sell	VERB
concept-244	159	34	within	within	ADP
concept-244	159	35	just	just	ADV
concept-244	159	36	three	three	NUM
concept-244	159	37	weeks	week	NOUN
concept-244	159	38	of	of	ADP
concept-244	159	39	the	the	DET
concept-244	159	40	start	start	NOUN
concept-244	159	41	of	of	ADP
concept-244	159	42	the	the	DET
concept-244	159	43	campaign	campaign	NOUN
concept-244	159	44	”	"	PUNCT
concept-244	159	45	(	(	PUNCT
concept-244	159	46	vence	vence	NOUN
concept-244	159	47	3	3	NUM
concept-244	159	48	)	)	PUNCT
concept-244	159	49	.	.	PUNCT
concept-244	160	1	the	the	DET
concept-244	160	2	future	future	NOUN
concept-244	160	3	of	of	ADP
concept-244	160	4	ethnic	ethnic	ADJ
concept-244	160	5	market	market	NOUN
concept-244	160	6	commutation	commutation	NOUN
concept-244	160	7	what	what	PRON
concept-244	160	8	’s	’	VERB
concept-244	160	9	on	on	ADP
concept-244	160	10	the	the	DET
concept-244	160	11	horizon	horizon	NOUN
concept-244	160	12	for	for	ADP
concept-244	160	13	multicultural	multicultural	ADJ
concept-244	160	14	communication	communication	NOUN
concept-244	160	15	?	?	PUNCT
concept-244	161	1	in	in	ADP
concept-244	161	2	a	a	DET
concept-244	161	3	2004	2004	NUM
concept-244	161	4	study	study	NOUN
concept-244	161	5	by	by	ADP
concept-244	161	6	the	the	DET
concept-244	161	7	association	association	NOUN
concept-244	161	8	of	of	ADP
concept-244	161	9	national	national	ADJ
concept-244	161	10	advertisers	advertiser	NOUN
concept-244	161	11	,	,	PUNCT
concept-244	161	12	targeting	target	VERB
concept-244	161	13	of	of	ADP
concept-244	161	14	asians	asians	PROPN
concept-244	161	15	,	,	PUNCT
concept-244	161	16	hispanics	hispanic	NOUN
concept-244	161	17	and	and	CCONJ
concept-244	161	18	africanamericans	africanamerican	NOUN
concept-244	161	19	increased	increase	VERB
concept-244	161	20	across	across	ADP
concept-244	161	21	the	the	DET
concept-244	161	22	board	board	NOUN
concept-244	161	23	from	from	ADP
concept-244	161	24	a	a	DET
concept-244	161	25	similar	similar	ADJ
concept-244	161	26	study	study	NOUN
concept-244	161	27	in	in	ADP
concept-244	161	28	2002	2002	NUM
concept-244	161	29	.	.	PUNCT
concept-244	162	1	there	there	PRON
concept-244	162	2	is	be	VERB
concept-244	162	3	,	,	PUNCT
concept-244	162	4	however	however	ADV
concept-244	162	5	,	,	PUNCT
concept-244	162	6	disparity	disparity	NOUN
concept-244	162	7	among	among	ADP
concept-244	162	8	the	the	DET
concept-244	162	9	groups	group	NOUN
concept-244	162	10	that	that	PRON
concept-244	162	11	does	do	AUX
concept-244	162	12	n’t	not	PART
concept-244	162	13	quite	quite	ADV
concept-244	162	14	match	match	VERB
concept-244	162	15	population	population	NOUN
concept-244	162	16	statistics	statistic	NOUN
concept-244	162	17	:	:	PUNCT
concept-244	162	18	86	86	NUM
concept-244	162	19	percent	percent	NOUN
concept-244	162	20	of	of	ADP
concept-244	162	21	advertisers	advertiser	NOUN
concept-244	162	22	target	target	VERB
concept-244	162	23	hispanics	hispanic	NOUN
concept-244	162	24	as	as	SCONJ
concept-244	162	25	compared	compare	VERB
concept-244	162	26	to	to	ADP
concept-244	162	27	only	only	ADV
concept-244	162	28	60	60	NUM
concept-244	162	29	percent	percent	NOUN
concept-244	162	30	for	for	ADP
concept-244	162	31	african	african	ADJ
concept-244	162	32	americans	americans	PROPN
concept-244	162	33	and	and	CCONJ
concept-244	162	34	35	35	NUM
concept-244	162	35	percent	percent	NOUN
concept-244	162	36	for	for	ADP
concept-244	162	37	asians	asians	PROPN
concept-244	162	38	.	.	PUNCT
concept-244	163	1	there	there	PRON
concept-244	163	2	is	be	VERB
concept-244	163	3	also	also	ADV
concept-244	163	4	room	room	NOUN
concept-244	163	5	for	for	ADP
concept-244	163	6	improvement	improvement	NOUN
concept-244	163	7	in	in	ADP
concept-244	163	8	the	the	DET
concept-244	163	9	cash	cash	NOUN
concept-244	163	10	required	require	VERB
concept-244	163	11	to	to	PART
concept-244	163	12	develop	develop	VERB
concept-244	163	13	and	and	CCONJ
concept-244	163	14	successfully	successfully	ADV
concept-244	163	15	target	target	VERB
concept-244	163	16	these	these	DET
concept-244	163	17	messages	message	NOUN
concept-244	163	18	.	.	PUNCT
concept-244	164	1	the	the	DET
concept-244	164	2	average	average	ADJ
concept-244	164	3	ad	ad	NOUN
concept-244	164	4	budget	budget	NOUN
concept-244	164	5	is	be	AUX
concept-244	164	6	$	$	SYM
concept-244	164	7	225	225	NUM
concept-244	164	8	million	million	NUM
concept-244	164	9	,	,	PUNCT
concept-244	164	10	but	but	CCONJ
concept-244	164	11	only	only	ADV
concept-244	164	12	about	about	ADV
concept-244	164	13	2.3	2.3	NUM
concept-244	164	14	percent	percent	NOUN
concept-244	164	15	of	of	ADP
concept-244	164	16	each	each	DET
concept-244	164	17	ad	ad	NOUN
concept-244	164	18	budget	budget	NOUN
concept-244	164	19	(	(	PUNCT
concept-244	164	20	a	a	DET
concept-244	164	21	mere	mere	ADJ
concept-244	164	22	$	$	SYM
concept-244	164	23	4.8	4.8	NUM
concept-244	164	24	million	million	NUM
concept-244	164	25	)	)	PUNCT
concept-244	164	26	is	be	AUX
concept-244	164	27	set	set	VERB
concept-244	164	28	aside	aside	ADV
concept-244	164	29	for	for	ADP
concept-244	164	30	multicultural	multicultural	ADJ
concept-244	164	31	advertising	advertising	NOUN
concept-244	164	32	.	.	PUNCT
concept-244	165	1	and	and	CCONJ
concept-244	165	2	although	although	SCONJ
concept-244	165	3	almost	almost	ADV
concept-244	165	4	90	90	NUM
concept-244	165	5	percent	percent	NOUN
concept-244	165	6	of	of	ADP
concept-244	165	7	firms	firm	NOUN
concept-244	165	8	studied	study	VERB
concept-244	165	9	said	say	VERB
concept-244	165	10	they	they	PRON
concept-244	165	11	were	be	AUX
concept-244	165	12	engaging	engage	VERB
concept-244	165	13	in	in	ADP
concept-244	165	14	multicultural	multicultural	ADJ
concept-244	165	15	efforts	effort	NOUN
concept-244	165	16	,	,	PUNCT
concept-244	165	17	the	the	DET
concept-244	165	18	remaining	remain	VERB
concept-244	165	19	11	11	NUM
concept-244	165	20	percent	percent	NOUN
concept-244	165	21	issued	issue	VERB
concept-244	165	22	reasons	reason	NOUN
concept-244	165	23	such	such	ADJ
concept-244	165	24	as	as	ADP
concept-244	165	25	“	"	PUNCT
concept-244	165	26	lack	lack	NOUN
concept-244	165	27	of	of	ADP
concept-244	165	28	budget	budget	NOUN
concept-244	165	29	,	,	PUNCT
concept-244	165	30	”	"	PUNCT
concept-244	165	31	“	"	PUNCT
concept-244	165	32	lack	lack	NOUN
concept-244	165	33	of	of	ADP
concept-244	165	34	commitment	commitment	NOUN
concept-244	165	35	by	by	ADP
concept-244	165	36	management	management	NOUN
concept-244	165	37	,	,	PUNCT
concept-244	165	38	”	"	PUNCT
concept-244	165	39	and	and	CCONJ
concept-244	165	40	even	even	ADV
concept-244	165	41	“	"	PUNCT
concept-244	165	42	diverse	diverse	ADJ
concept-244	165	43	markets	market	NOUN
concept-244	165	44	are	be	AUX
concept-244	165	45	n’t	not	PART
concept-244	165	46	important	important	ADJ
concept-244	165	47	”	"	PUNCT
concept-244	165	48	(	(	PUNCT
concept-244	165	49	wentz	wentz	NOUN
concept-244	165	50	55	55	NUM
concept-244	165	51	)	)	PUNCT
concept-244	165	52	.	.	PUNCT
concept-244	166	1	décidés	décidés	PROPN
concept-244	166	2	à	à	X
concept-244	166	3	faire	faire	X
concept-244	166	4	mille	mille	PROPN
concept-244	166	5	fois	fois	PROPN
concept-244	166	6	plus	plus	CCONJ
concept-244	166	7	…	…	PUNCT
concept-244	166	8	nos	nos	PROPN
concept-244	166	9	esforzamos	esforzamos	PROPN
concept-244	166	10	más	más	PROPN
concept-244	166	11	…	…	PUNCT
concept-244	166	12	?	?	PUNCT
concept-244	166	13	o?po	o?po	PUNCT
concept-244	166	14	?	?	PUNCT
concept-244	167	1	o	o	X
concept-244	167	2	?	?	PUNCT
concept-244	168	1	a?o?a	a?o?a	PROPN
concept-244	168	2	?	?	PUNCT
concept-244	168	3	?	?	PUNCT
concept-244	168	4	?	?	PUNCT
concept-244	169	1	a??c	a??c	NOUN
concept-244	169	2	!	!	PUNCT
concept-244	170	1	in	in	ADP
concept-244	170	2	english	english	PROPN
concept-244	170	3	,	,	PUNCT
concept-244	170	4	it	it	PRON
concept-244	170	5	means	mean	VERB
concept-244	170	6	“	"	PUNCT
concept-244	170	7	we	we	PRON
concept-244	170	8	try	try	VERB
concept-244	170	9	harder	hard	ADV
concept-244	170	10	.	.	PUNCT
concept-244	170	11	”	"	PUNCT
concept-244	171	1	it	it	PRON
concept-244	171	2	’s	’s	AUX
concept-244	171	3	been	be	AUX
concept-244	171	4	known	know	VERB
concept-244	171	5	as	as	ADP
concept-244	171	6	the	the	DET
concept-244	171	7	cornerstone	cornerstone	NOUN
concept-244	171	8	of	of	ADP
concept-244	171	9	the	the	DET
concept-244	171	10	advertising	advertising	NOUN
concept-244	171	11	campaign	campaign	NOUN
concept-244	171	12	of	of	ADP
concept-244	171	13	avis	avis	PROPN
concept-244	171	14	,	,	PUNCT
concept-244	171	15	the	the	DET
concept-244	171	16	world	world	NOUN
concept-244	171	17	’s	’s	PART
concept-244	171	18	second	second	ADV
concept-244	171	19	-	-	PUNCT
concept-244	171	20	largest	large	ADJ
concept-244	171	21	automobile	automobile	NOUN
concept-244	171	22	rental	rental	ADJ
concept-244	171	23	company	company	NOUN
concept-244	171	24	,	,	PUNCT
concept-244	171	25	for	for	ADP
concept-244	171	26	over	over	ADP
concept-244	171	27	40	40	NUM
concept-244	171	28	years	year	NOUN
concept-244	171	29	.	.	PUNCT
concept-244	172	1	when	when	SCONJ
concept-244	172	2	it	it	PRON
concept-244	172	3	comes	come	VERB
concept-244	172	4	to	to	ADP
concept-244	172	5	multicultural	multicultural	ADJ
concept-244	172	6	communication	communication	NOUN
concept-244	172	7	,	,	PUNCT
concept-244	172	8	however	however	ADV
concept-244	172	9	,	,	PUNCT
concept-244	172	10	it	it	PRON
concept-244	172	11	’s	’	VERB
concept-244	172	12	a	a	DET
concept-244	172	13	philosophy	philosophy	NOUN
concept-244	172	14	that	that	PRON
concept-244	172	15	all	all	DET
concept-244	172	16	companies	company	NOUN
concept-244	172	17	should	should	AUX
concept-244	172	18	embrace	embrace	VERB
concept-244	172	19	.	.	PUNCT
concept-244	173	1	being	be	AUX
concept-244	173	2	aware	aware	ADJ
concept-244	173	3	of	of	ADP
concept-244	173	4	the	the	DET
concept-244	173	5	ever	ever	ADV
concept-244	173	6	-	-	PUNCT
concept-244	173	7	growing	grow	VERB
concept-244	173	8	“	"	PUNCT
concept-244	173	9	majority	majority	NOUN
concept-244	173	10	minority	minority	NOUN
concept-244	173	11	”	"	PUNCT
concept-244	173	12	and	and	CCONJ
concept-244	173	13	reaching	reach	VERB
concept-244	173	14	out	out	ADP
concept-244	173	15	to	to	ADP
concept-244	173	16	multi	multi	ADJ
concept-244	173	17	-	-	ADJ
concept-244	173	18	ethnic	ethnic	ADJ
concept-244	173	19	groups	group	NOUN
concept-244	173	20	makes	make	VERB
concept-244	173	21	good	good	ADJ
concept-244	173	22	business	business	NOUN
concept-244	173	23	sense	sense	NOUN
concept-244	173	24	.	.	PUNCT
concept-244	174	1	but	but	CCONJ
concept-244	174	2	when	when	SCONJ
concept-244	174	3	it	it	PRON
concept-244	174	4	comes	come	VERB
concept-244	174	5	to	to	ADP
concept-244	174	6	communication	communication	NOUN
concept-244	174	7	,	,	PUNCT
concept-244	174	8	targeting	target	VERB
concept-244	174	9	messages	message	NOUN
concept-244	174	10	cross	cross	ADJ
concept-244	174	11	-	-	ADJ
concept-244	174	12	culturally	culturally	ADV
concept-244	174	13	is	be	AUX
concept-244	174	14	the	the	DET
concept-244	174	15	only	only	ADJ
concept-244	174	16	option	option	NOUN
concept-244	174	17	that	that	PRON
concept-244	174	18	makes	make	VERB
concept-244	174	19	sense	sense	NOUN
concept-244	174	20	,	,	PUNCT
concept-244	174	21	and	and	CCONJ
concept-244	174	22	translates	translate	VERB
concept-244	174	23	into	into	ADP
concept-244	174	24	dollars	dollar	NOUN
concept-244	174	25	and	and	CCONJ
concept-244	174	26	cents	cent	NOUN
concept-244	174	27	.	.	PUNCT
concept-244	175	1	and	and	CCONJ
concept-244	175	2	that	that	PRON
concept-244	175	3	sounds	sound	VERB
concept-244	175	4	good	good	ADJ
concept-244	175	5	in	in	ADP
concept-244	175	6	any	any	DET
concept-244	175	7	language	language	NOUN
concept-244	175	8	.	.	PUNCT
concept-244	176	1	11	11	NUM
concept-244	176	2	works	work	NOUN
concept-244	176	3	cited	cite	VERB
concept-244	176	4	allen	allen	PROPN
concept-244	176	5	,	,	PUNCT
concept-244	176	6	brenda	brenda	PROPN
concept-244	176	7	j.	j.	PROPN
concept-244	176	8	difference	difference	NOUN
concept-244	176	9	matters	matter	NOUN
concept-244	176	10	:	:	PUNCT
concept-244	176	11	communicating	communicate	VERB
concept-244	176	12	social	social	ADJ
concept-244	176	13	identity	identity	NOUN
concept-244	176	14	.	.	PUNCT
concept-244	177	1	long	long	ADJ
concept-244	177	2	grove	grove	PROPN
concept-244	177	3	:	:	PUNCT
concept-244	177	4	waveland	waveland	PROPN
concept-244	177	5	press	press	PROPN
concept-244	177	6	,	,	PUNCT
concept-244	177	7	inc	inc	PROPN
concept-244	177	8	.	.	PROPN
concept-244	177	9	,	,	PUNCT
concept-244	177	10	2004	2004	NUM
concept-244	177	11	.	.	PUNCT
concept-244	178	1	baxter	baxter	PROPN
concept-244	178	2	,	,	PUNCT
concept-244	178	3	david	david	PROPN
concept-244	178	4	.	.	PUNCT
concept-244	179	1	“	"	PUNCT
concept-244	179	2	from	from	ADP
concept-244	179	3	dim	dim	ADJ
concept-244	179	4	sum	sum	NOUN
concept-244	179	5	to	to	ADP
concept-244	179	6	doughnuts	doughnut	NOUN
concept-244	179	7	.	.	PUNCT
concept-244	179	8	”	"	PUNCT
concept-244	179	9	marketing	marketing	NOUN
concept-244	179	10	magazine	magazine	NOUN
concept-244	179	11	,	,	PUNCT
concept-244	179	12	107	107	NUM
concept-244	179	13	(	(	PUNCT
concept-244	179	14	2002	2002	NUM
concept-244	179	15	)	)	PUNCT
concept-244	179	16	.	.	PUNCT
concept-244	180	1	cui	cui	PROPN
concept-244	180	2	,	,	PUNCT
concept-244	180	3	geng	geng	PROPN
concept-244	180	4	.	.	PUNCT
concept-244	181	1	“	"	PUNCT
concept-244	181	2	marketing	market	VERB
concept-244	181	3	diversity	diversity	NOUN
concept-244	181	4	and	and	CCONJ
concept-244	181	5	cost	cost	NOUN
concept-244	181	6	-	-	PUNCT
concept-244	181	7	effective	effective	ADJ
concept-244	181	8	marketing	marketing	NOUN
concept-244	181	9	strategies	strategy	NOUN
concept-244	181	10	.	.	PUNCT
concept-244	181	11	”	"	PUNCT
concept-244	181	12	journal	journal	NOUN
concept-244	181	13	of	of	ADP
concept-244	181	14	consumer	consumer	NOUN
concept-244	181	15	marketing	marketing	NOUN
concept-244	181	16	.	.	PUNCT
concept-244	182	1	19.1	19.1	NUM
concept-244	182	2	(	(	PUNCT
concept-244	182	3	2002	2002	NUM
concept-244	182	4	):	):	PUNCT
concept-244	182	5	54	54	NUM
concept-244	182	6	-	-	SYM
concept-244	182	7	73	73	NUM
concept-244	182	8	.	.	PUNCT
concept-244	183	1	erlich	erlich	PROPN
concept-244	183	2	,	,	PUNCT
concept-244	183	3	andrew	andrew	PROPN
concept-244	183	4	,	,	PUNCT
concept-244	183	5	multicultural	multicultural	ADJ
concept-244	183	6	insights	insight	NOUN
concept-244	183	7	:	:	PUNCT
concept-244	183	8	exploring	explore	VERB
concept-244	183	9	culture	culture	NOUN
concept-244	183	10	a	a	DET
concept-244	183	11	catalogue	catalogue	NOUN
concept-244	183	12	of	of	ADP
concept-244	183	13	cultural	cultural	ADJ
concept-244	183	14	overviews	overview	NOUN
concept-244	183	15	and	and	CCONJ
concept-244	183	16	insights	insight	NOUN
concept-244	183	17	.	.	PUNCT
concept-244	184	1	erlich	erlich	PROPN
concept-244	184	2	transcultural	transcultural	ADJ
concept-244	184	3	consultants	consultant	NOUN
concept-244	184	4	vol	vol	NOUN
concept-244	184	5	.	.	PROPN
concept-244	184	6	1	1	NUM
concept-244	184	7	,	,	PUNCT
concept-244	184	8	2002	2002	NUM
concept-244	184	9	.	.	PUNCT
concept-244	185	1	geist	geist	PROPN
concept-244	185	2	,	,	PUNCT
concept-244	185	3	l.c	l.c	PROPN
concept-244	185	4	.	.	PROPN
concept-244	185	5	“	"	PUNCT
concept-244	185	6	growing	grow	VERB
concept-244	185	7	ethnic	ethnic	ADJ
concept-244	185	8	groups	group	NOUN
concept-244	185	9	can	can	AUX
concept-244	185	10	help	help	VERB
concept-244	185	11	raise	raise	VERB
concept-244	185	12	market	market	NOUN
concept-244	185	13	share	share	NOUN
concept-244	185	14	.	.	PUNCT
concept-244	185	15	”	"	PUNCT
concept-244	186	1	automotive	automotive	ADJ
concept-244	186	2	news	news	NOUN
concept-244	186	3	.	.	PUNCT
concept-244	187	1	october	october	PROPN
concept-244	187	2	13	13	NUM
concept-244	187	3	,	,	PUNCT
concept-244	187	4	2003	2003	NUM
concept-244	187	5	.	.	PUNCT
concept-244	188	1	going	go	VERB
concept-244	188	2	international	international	ADJ
concept-244	188	3	–	–	PUNCT
concept-244	188	4	translation	translation	NOUN
concept-244	188	5	mistakes	mistake	NOUN
concept-244	188	6	<	<	X
concept-244	188	7	www.frontiernet.net	www.frontiernet.net	PROPN
concept-244	188	8	>	>	X
concept-244	188	9	.	.	PUNCT
concept-244	188	10	pires	pires	PROPN
concept-244	188	11	,	,	PUNCT
concept-244	188	12	guilherme	guilherme	PROPN
concept-244	188	13	,	,	PUNCT
concept-244	188	14	john	john	PROPN
concept-244	188	15	stanton	stanton	PROPN
concept-244	188	16	and	and	CCONJ
concept-244	188	17	bruce	bruce	PROPN
concept-244	188	18	cheek	cheek	PROPN
concept-244	188	19	.	.	PUNCT
concept-244	189	1	“	"	PUNCT
concept-244	189	2	identifying	identify	VERB
concept-244	189	3	and	and	CCONJ
concept-244	189	4	reaching	reach	VERB
concept-244	189	5	an	an	DET
concept-244	189	6	ethnic	ethnic	ADJ
concept-244	189	7	market	market	NOUN
concept-244	189	8	:	:	PUNCT
concept-244	189	9	methodological	methodological	ADJ
concept-244	189	10	issues	issue	NOUN
concept-244	189	11	.	.	PUNCT
concept-244	189	12	”	"	PUNCT
concept-244	190	1	qualitative	qualitative	ADJ
concept-244	190	2	market	market	NOUN
concept-244	190	3	research	research	NOUN
concept-244	190	4	.	.	PUNCT
concept-244	191	1	6.4	6.4	NUM
concept-244	191	2	(	(	PUNCT
concept-244	191	3	2003	2003	NUM
concept-244	191	4	):	):	PUNCT
concept-244	191	5	224	224	NUM
concept-244	191	6	–	–	SYM
concept-244	191	7	236	236	NUM
concept-244	191	8	.	.	PUNCT
concept-244	192	1	projected	project	VERB
concept-244	192	2	population	population	NOUN
concept-244	192	3	of	of	ADP
concept-244	192	4	the	the	DET
concept-244	192	5	united	united	PROPN
concept-244	192	6	states	states	PROPN
concept-244	192	7	by	by	ADP
concept-244	192	8	race	race	NOUN
concept-244	192	9	and	and	CCONJ
concept-244	192	10	hispanic	hispanic	ADJ
concept-244	192	11	origin	origin	NOUN
concept-244	192	12	2000	2000	NUM
concept-244	192	13	to	to	ADP
concept-244	192	14	2050	2050	NUM
concept-244	192	15	.	.	PUNCT
concept-244	193	1	18	18	NUM
concept-244	193	2	mar	mar	PROPN
concept-244	193	3	.	.	PROPN
concept-244	193	4	2004	2004	NUM
concept-244	193	5	.	.	PUNCT
concept-244	194	1	5	5	NUM
concept-244	194	2	nov	nov	PROPN
concept-244	194	3	.	.	PROPN
concept-244	194	4	2005	2005	NUM
concept-244	194	5	<	<	X
concept-244	194	6	http://www.census.gov/ipc/www/usinterimproj/natprojtab01a.pdf	http://www.census.gov/ipc/www/usinterimproj/natprojtab01a.pdf	PROPN
concept-244	194	7	>	>	X
concept-244	194	8	.	.	PUNCT
concept-244	195	1	sautter	sautter	PROPN
concept-244	195	2	,	,	PUNCT
concept-244	195	3	elise	elise	PROPN
concept-244	195	4	truly	truly	ADV
concept-244	195	5	,	,	PUNCT
concept-244	195	6	and	and	CCONJ
concept-244	195	7	nancy	nancy	PROPN
concept-244	195	8	a.	a.	PROPN
concept-244	195	9	orteskin	orteskin	PROPN
concept-244	195	10	.	.	PUNCT
concept-244	196	1	“	"	PUNCT
concept-244	196	2	tobacco	tobacco	NOUN
concept-244	196	3	targeting	targeting	NOUN
concept-244	196	4	:	:	PUNCT
concept-244	196	5	the	the	DET
concept-244	196	6	ethical	ethical	ADJ
concept-244	196	7	complexity	complexity	NOUN
concept-244	196	8	of	of	ADP
concept-244	196	9	marketing	marketing	NOUN
concept-244	196	10	to	to	ADP
concept-244	196	11	minorities	minority	NOUN
concept-244	196	12	.	.	PUNCT
concept-244	196	13	”	"	PUNCT
concept-244	197	1	journal	journal	NOUN
concept-244	197	2	of	of	ADP
concept-244	197	3	business	business	NOUN
concept-244	197	4	ethics	ethic	NOUN
concept-244	197	5	.	.	PUNCT
concept-244	198	1	16.10	16.10	NUM
concept-244	198	2	(	(	PUNCT
concept-244	198	3	1997	1997	NUM
concept-244	198	4	):	):	PUNCT
concept-244	198	5	1011	1011	NUM
concept-244	198	6	–	–	PUNCT
concept-244	198	7	1018	1018	NUM
concept-244	198	8	.	.	PUNCT
concept-244	199	1	swenson	swenson	PROPN
concept-244	199	2	,	,	PUNCT
concept-244	199	3	chester	chester	PROPN
concept-244	199	4	a.	a.	NOUN
concept-244	199	5	“	"	PUNCT
concept-244	199	6	minority	minority	NOUN
concept-244	199	7	groups	group	NOUN
concept-244	199	8	emerge	emerge	VERB
concept-244	199	9	as	as	ADP
concept-244	199	10	major	major	ADJ
concept-244	199	11	marketing	marketing	NOUN
concept-244	199	12	wedge	wedge	NOUN
concept-244	199	13	.	.	PUNCT
concept-244	199	14	”	"	PUNCT
concept-244	200	1	management	management	NOUN
concept-244	200	2	review	review	NOUN
concept-244	200	3	.	.	PUNCT
concept-244	201	1	70.5	70.5	NUM
concept-244	201	2	(	(	PUNCT
concept-244	201	3	1990	1990	NUM
concept-244	201	4	):	):	PUNCT
concept-244	201	5	24	24	NUM
concept-244	201	6	-	-	SYM
concept-244	201	7	27	27	NUM
concept-244	201	8	.	.	PUNCT
concept-244	201	9	vence	vence	PROPN
concept-244	201	10	,	,	PUNCT
concept-244	201	11	deborah	deborah	PROPN
concept-244	201	12	l.	l.	PROPN
concept-244	202	1	“	"	PUNCT
concept-244	202	2	you	you	PRON
concept-244	202	3	talking	talk	VERB
concept-244	202	4	to	to	ADP
concept-244	202	5	me	i	PRON
concept-244	202	6	?	?	PUNCT
concept-244	202	7	”	"	PUNCT
concept-244	203	1	marketing	marketing	NOUN
concept-244	203	2	news	news	NOUN
concept-244	203	3	,	,	PUNCT
concept-244	203	4	38	38	NUM
concept-244	203	5	(	(	PUNCT
concept-244	203	6	2004	2004	NUM
concept-244	203	7	)	)	PUNCT
concept-244	203	8	.	.	PUNCT
concept-244	204	1	wentz	wentz	PROPN
concept-244	204	2	,	,	PUNCT
concept-244	204	3	laurel	laurel	PROPN
concept-244	204	4	.	.	PUNCT
concept-244	205	1	“	"	PUNCT
concept-244	205	2	multicultural	multicultural	ADJ
concept-244	205	3	issue	issue	NOUN
concept-244	205	4	divides	divide	VERB
concept-244	205	5	ad	ad	NOUN
concept-244	205	6	industry	industry	NOUN
concept-244	205	7	”	"	PUNCT
concept-244	205	8	advertising	advertising	NOUN
concept-244	205	9	age	age	NOUN
concept-244	205	10	,	,	PUNCT
concept-244	205	11	75	75	NUM
concept-244	205	12	(	(	PUNCT
concept-244	205	13	2004	2004	NUM
concept-244	205	14	)	)	PUNCT
concept-244	205	15	.	.	PUNCT
concept-244	206	1	whitman	whitman	PROPN
concept-244	206	2	,	,	PUNCT
concept-244	206	3	janet	janet	PROPN
concept-244	206	4	.	.	PUNCT
concept-244	207	1	“	"	PUNCT
concept-244	207	2	translated	translate	VERB
concept-244	207	3	ads	ad	NOUN
concept-244	207	4	can	can	AUX
concept-244	207	5	miss	miss	VERB
concept-244	207	6	the	the	DET
concept-244	207	7	point	point	NOUN
concept-244	207	8	.	.	PUNCT
concept-244	207	9	”	"	PUNCT
concept-244	208	1	the	the	DET
concept-244	208	2	wall	wall	PROPN
concept-244	208	3	street	street	PROPN
concept-244	208	4	journal	journal	PROPN
concept-244	208	5	,	,	PUNCT
concept-244	208	6	18	18	NUM
concept-244	208	7	sept	sept	PROPN
concept-244	208	8	.	.	PROPN
concept-244	208	9	2003	2003	NUM
concept-244	208	10	.	.	PUNCT