id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajceb-2872	Teo, Ai-Lin; Runeson, Goran	Aspects of Market Differentiation in the Building Industry	2012	10	.pdf	application/pdf	5144	171	37	Aims The specific aim of the study was test the hypothesis: that different markets have significantly different requirements in terms of resources, organisational structure and skills1, and to establish the main strategic aspects of the use of differentiation as a survival technique in the building industry. The hypothesis behind this paper is that different types of buildings require different types of resources and therefore are produced in what is in effect different markets, but very little is known about movements between different markets, what the opportunities and constraints are and in particular, how firms select the markets they diversify into, or how they obtain and allocate their resources between different markets.	cache/ajceb-2872.pdf	txt/ajceb-2872.txt