id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajceb-8078	Schnell, Peter	Examination of the Communication Strategy Based on Company Straplines: A Case Study of German Construction Companies	2022	17	.pdf	application/pdf	6902	505	44	Construction companies are currently facing increasing business rivalry (Welter and Luban, 2022). Thus, the brand character of construction companies is rather shaped by the communication strategy of the companies than by the created buildings.	cache/ajceb-8078.pdf	txt/ajceb-8078.txt