id	sid	tid	token	lemma	pos
ajceb-7521	1	1	2021	2021	NUM
ajceb-7521	1	2	by	by	ADP
ajceb-7521	1	3	the	the	DET
ajceb-7521	1	4	author(s	author(s	NOUN
ajceb-7521	1	5	)	)	PUNCT
ajceb-7521	1	6	.	.	PUNCT
ajceb-7521	2	1	this	this	PRON
ajceb-7521	2	2	is	be	AUX
ajceb-7521	2	3	an	an	DET
ajceb-7521	2	4	open	open	ADJ
ajceb-7521	2	5	access	access	NOUN
ajceb-7521	2	6	article	article	NOUN
ajceb-7521	2	7	distributed	distribute	VERB
ajceb-7521	2	8	under	under	ADP
ajceb-7521	2	9	the	the	DET
ajceb-7521	2	10	terms	term	NOUN
ajceb-7521	2	11	of	of	ADP
ajceb-7521	2	12	the	the	DET
ajceb-7521	2	13	creative	creative	ADJ
ajceb-7521	2	14	commons	common	NOUN
ajceb-7521	2	15	attribution	attribution	NOUN
ajceb-7521	2	16	4.0	4.0	NUM
ajceb-7521	2	17	international	international	NOUN
ajceb-7521	2	18	(	(	PUNCT
ajceb-7521	2	19	cc	cc	NOUN
ajceb-7521	2	20	by	by	ADP
ajceb-7521	2	21	4.0	4.0	NUM
ajceb-7521	2	22	)	)	PUNCT
ajceb-7521	2	23	license	license	NOUN
ajceb-7521	2	24	(	(	PUNCT
ajceb-7521	2	25	https://	https://	PROPN
ajceb-7521	2	26	creativecommons.org/licenses/	creativecommons.org/licenses/	PROPN
ajceb-7521	2	27	by/4.0/	by/4.0/	NOUN
ajceb-7521	2	28	)	)	PUNCT
ajceb-7521	2	29	,	,	PUNCT
ajceb-7521	2	30	allowing	allow	VERB
ajceb-7521	2	31	third	third	ADJ
ajceb-7521	2	32	parties	party	NOUN
ajceb-7521	2	33	to	to	PART
ajceb-7521	2	34	copy	copy	VERB
ajceb-7521	2	35	and	and	CCONJ
ajceb-7521	2	36	redistribute	redistribute	VERB
ajceb-7521	2	37	the	the	DET
ajceb-7521	2	38	material	material	NOUN
ajceb-7521	2	39	in	in	ADP
ajceb-7521	2	40	any	any	DET
ajceb-7521	2	41	medium	medium	ADJ
ajceb-7521	2	42	or	or	CCONJ
ajceb-7521	2	43	format	format	NOUN
ajceb-7521	2	44	and	and	CCONJ
ajceb-7521	2	45	to	to	ADP
ajceb-7521	2	46	remix	remix	NOUN
ajceb-7521	2	47	,	,	PUNCT
ajceb-7521	2	48	transform	transform	NOUN
ajceb-7521	2	49	,	,	PUNCT
ajceb-7521	2	50	and	and	CCONJ
ajceb-7521	2	51	build	build	VERB
ajceb-7521	2	52	upon	upon	SCONJ
ajceb-7521	2	53	the	the	DET
ajceb-7521	2	54	material	material	NOUN
ajceb-7521	2	55	for	for	ADP
ajceb-7521	2	56	any	any	DET
ajceb-7521	2	57	purpose	purpose	NOUN
ajceb-7521	2	58	,	,	PUNCT
ajceb-7521	2	59	even	even	ADV
ajceb-7521	2	60	commercially	commercially	ADV
ajceb-7521	2	61	,	,	PUNCT
ajceb-7521	2	62	provided	provide	VERB
ajceb-7521	2	63	the	the	DET
ajceb-7521	2	64	original	original	ADJ
ajceb-7521	2	65	work	work	NOUN
ajceb-7521	2	66	is	be	AUX
ajceb-7521	2	67	properly	properly	ADV
ajceb-7521	2	68	cited	cite	VERB
ajceb-7521	2	69	and	and	CCONJ
ajceb-7521	2	70	states	state	VERB
ajceb-7521	2	71	its	its	PRON
ajceb-7521	2	72	license	license	NOUN
ajceb-7521	2	73	.	.	PUNCT
ajceb-7521	3	1	citation	citation	NOUN
ajceb-7521	3	2	:	:	PUNCT
ajceb-7521	4	1	malesev	malesev	PROPN
ajceb-7521	4	2	,	,	PUNCT
ajceb-7521	4	3	s.	s.	PROPN
ajceb-7521	4	4	,	,	PUNCT
ajceb-7521	4	5	cherry	cherry	NOUN
ajceb-7521	4	6	,	,	PUNCT
ajceb-7521	4	7	m.	m.	NOUN
ajceb-7521	4	8	2021	2021	NUM
ajceb-7521	4	9	.	.	PUNCT
ajceb-7521	5	1	digital	digital	ADJ
ajceb-7521	5	2	and	and	CCONJ
ajceb-7521	5	3	social	social	ADJ
ajceb-7521	5	4	media	medium	NOUN
ajceb-7521	5	5	marketing	marketing	NOUN
ajceb-7521	5	6	growing	grow	VERB
ajceb-7521	5	7	market	market	NOUN
ajceb-7521	5	8	share	share	NOUN
ajceb-7521	5	9	for	for	ADP
ajceb-7521	5	10	construction	construction	NOUN
ajceb-7521	5	11	smes	sme	NOUN
ajceb-7521	5	12	.	.	PUNCT
ajceb-7521	6	1	construction	construction	NOUN
ajceb-7521	6	2	economics	economic	NOUN
ajceb-7521	6	3	and	and	CCONJ
ajceb-7521	6	4	building	building	NOUN
ajceb-7521	6	5	,	,	PUNCT
ajceb-7521	6	6	21:1	21:1	NUM
ajceb-7521	6	7	,	,	PUNCT
ajceb-7521	6	8	65–82	65–82	NUM
ajceb-7521	6	9	.	.	PUNCT
ajceb-7521	7	1	http://dx.doi.org/10.5130/	http://dx.doi.org/10.5130/	PROPN
ajceb-7521	7	2	ajceb.v21i1.7521	ajceb.v21i1.7521	PROPN
ajceb-7521	7	3	issn	issn	PROPN
ajceb-7521	7	4	2204	2204	NUM
ajceb-7521	7	5	-	-	SYM
ajceb-7521	7	6	9029	9029	NUM
ajceb-7521	7	7	|	|	ADV
ajceb-7521	7	8	published	publish	VERB
ajceb-7521	7	9	by	by	ADP
ajceb-7521	7	10	uts	ut	NOUN
ajceb-7521	7	11	epress	epress	VERB
ajceb-7521	7	12	|	|	ADV
ajceb-7521	7	13	https://epress	https://epress	PROPN
ajceb-7521	7	14	.	.	PUNCT
ajceb-7521	8	1	lib.uts.edu.au/journals/index	lib.uts.edu.au/journals/index	PROPN
ajceb-7521	8	2	.	.	PUNCT
ajceb-7521	9	1	php	php	PROPN
ajceb-7521	9	2	/	/	SYM
ajceb-7521	9	3	ajceb	ajceb	ADJ
ajceb-7521	9	4	construction	construction	NOUN
ajceb-7521	9	5	economics	economic	NOUN
ajceb-7521	9	6	and	and	CCONJ
ajceb-7521	9	7	building	building	NOUN
ajceb-7521	9	8	vol	vol	NOUN
ajceb-7521	9	9	.	.	PROPN
ajceb-7521	10	1	21	21	NUM
ajceb-7521	10	2	,	,	PUNCT
ajceb-7521	10	3	no	no	INTJ
ajceb-7521	10	4	.	.	NOUN
ajceb-7521	10	5	1	1	NUM
ajceb-7521	10	6	march	march	PROPN
ajceb-7521	10	7	2021	2021	NUM
ajceb-7521	10	8	research	research	NOUN
ajceb-7521	10	9	article	article	NOUN
ajceb-7521	10	10	digital	digital	ADJ
ajceb-7521	10	11	and	and	CCONJ
ajceb-7521	10	12	social	social	ADJ
ajceb-7521	10	13	media	medium	NOUN
ajceb-7521	10	14	marketing	marketing	NOUN
ajceb-7521	10	15	growing	grow	VERB
ajceb-7521	10	16	market	market	NOUN
ajceb-7521	10	17	share	share	NOUN
ajceb-7521	10	18	for	for	ADP
ajceb-7521	10	19	construction	construction	NOUN
ajceb-7521	10	20	smes	sme	NOUN
ajceb-7521	10	21	simon	simon	PROPN
ajceb-7521	10	22	malesev	malesev	PROPN
ajceb-7521	10	23	*	*	PROPN
ajceb-7521	10	24	,	,	PUNCT
ajceb-7521	10	25	michael	michael	PROPN
ajceb-7521	10	26	cherry	cherry	PROPN
ajceb-7521	10	27	aim	aim	PROPN
ajceb-7521	10	28	business	business	NOUN
ajceb-7521	10	29	school	school	PROPN
ajceb-7521	10	30	,	,	PUNCT
ajceb-7521	10	31	sydney	sydney	PROPN
ajceb-7521	10	32	,	,	PUNCT
ajceb-7521	10	33	australia	australia	PROPN
ajceb-7521	10	34	*	*	PUNCT
ajceb-7521	10	35	corresponding	correspond	VERB
ajceb-7521	10	36	author	author	NOUN
ajceb-7521	10	37	:	:	PUNCT
ajceb-7521	10	38	simon	simon	PROPN
ajceb-7521	10	39	malesev	malesev	PROPN
ajceb-7521	10	40	,	,	PUNCT
ajceb-7521	10	41	aim	aim	VERB
ajceb-7521	10	42	business	business	NOUN
ajceb-7521	10	43	school	school	PROPN
ajceb-7521	10	44	,	,	PUNCT
ajceb-7521	10	45	sydney	sydney	PROPN
ajceb-7521	10	46	,	,	PUNCT
ajceb-7521	10	47	australia	australia	PROPN
ajceb-7521	10	48	.	.	PUNCT
ajceb-7521	11	1	simonm@	simonm@	NOUN
ajceb-7521	11	2	championhomes.com.au	championhomes.com.au	PROPN
ajceb-7521	11	3	doi	doi	PROPN
ajceb-7521	11	4	:	:	PUNCT
ajceb-7521	11	5	http://dx.doi.org/10.5130/ajceb.v21i1.7521	http://dx.doi.org/10.5130/ajceb.v21i1.7521	NOUN
ajceb-7521	11	6	article	article	NOUN
ajceb-7521	11	7	history	history	NOUN
ajceb-7521	11	8	:	:	PUNCT
ajceb-7521	11	9	received	receive	VERB
ajceb-7521	11	10	:	:	PUNCT
ajceb-7521	11	11	27/11/2020	27/11/2020	NUM
ajceb-7521	11	12	;	;	PUNCT
ajceb-7521	11	13	revised	revise	VERB
ajceb-7521	11	14	:	:	PUNCT
ajceb-7521	11	15	21/01/2021	21/01/2021	NUM
ajceb-7521	11	16	&	&	CCONJ
ajceb-7521	11	17	18/02/2021	18/02/2021	NUM
ajceb-7521	11	18	;	;	PUNCT
ajceb-7521	11	19	accepted	accept	VERB
ajceb-7521	11	20	:	:	PUNCT
ajceb-7521	11	21	25/02/2021	25/02/2021	NUM
ajceb-7521	11	22	;	;	PUNCT
ajceb-7521	11	23	published	publish	VERB
ajceb-7521	11	24	:	:	PUNCT
ajceb-7521	11	25	15/03/2021	15/03/2021	NUM
ajceb-7521	11	26	abstract	abstract	NOUN
ajceb-7521	11	27	the	the	DET
ajceb-7521	11	28	construction	construction	NOUN
ajceb-7521	11	29	industry	industry	NOUN
ajceb-7521	11	30	has	have	AUX
ajceb-7521	11	31	not	not	PART
ajceb-7521	11	32	been	be	AUX
ajceb-7521	11	33	an	an	DET
ajceb-7521	11	34	early	early	ADJ
ajceb-7521	11	35	adopter	adopter	NOUN
ajceb-7521	11	36	of	of	ADP
ajceb-7521	11	37	social	social	ADJ
ajceb-7521	11	38	media	medium	NOUN
ajceb-7521	11	39	and	and	CCONJ
ajceb-7521	11	40	digital	digital	ADJ
ajceb-7521	11	41	marketing	marketing	NOUN
ajceb-7521	11	42	,	,	PUNCT
ajceb-7521	11	43	due	due	ADJ
ajceb-7521	11	44	largely	largely	ADV
ajceb-7521	11	45	to	to	ADP
ajceb-7521	11	46	lack	lack	NOUN
ajceb-7521	11	47	of	of	ADP
ajceb-7521	11	48	knowledge	knowledge	NOUN
ajceb-7521	11	49	of	of	ADP
ajceb-7521	11	50	and	and	CCONJ
ajceb-7521	11	51	skills	skill	NOUN
ajceb-7521	11	52	in	in	ADP
ajceb-7521	11	53	these	these	DET
ajceb-7521	11	54	areas	area	NOUN
ajceb-7521	11	55	.	.	PUNCT
ajceb-7521	12	1	nevertheless	nevertheless	ADV
ajceb-7521	12	2	,	,	PUNCT
ajceb-7521	12	3	effectively	effectively	ADV
ajceb-7521	12	4	deployed	deploy	VERB
ajceb-7521	12	5	,	,	PUNCT
ajceb-7521	12	6	digital	digital	ADJ
ajceb-7521	12	7	and	and	CCONJ
ajceb-7521	12	8	social	social	ADJ
ajceb-7521	12	9	media	medium	NOUN
ajceb-7521	12	10	marketing	marketing	NOUN
ajceb-7521	12	11	can	can	AUX
ajceb-7521	12	12	be	be	AUX
ajceb-7521	12	13	a	a	DET
ajceb-7521	12	14	disruptive	disruptive	ADJ
ajceb-7521	12	15	force	force	NOUN
ajceb-7521	12	16	allowing	allow	VERB
ajceb-7521	12	17	smaller	small	ADJ
ajceb-7521	12	18	residential	residential	ADJ
ajceb-7521	12	19	construction	construction	NOUN
ajceb-7521	12	20	companies	company	NOUN
ajceb-7521	12	21	to	to	PART
ajceb-7521	12	22	build	build	VERB
ajceb-7521	12	23	brand	brand	NOUN
ajceb-7521	12	24	awareness	awareness	NOUN
ajceb-7521	12	25	and	and	CCONJ
ajceb-7521	12	26	win	win	VERB
ajceb-7521	12	27	business	business	NOUN
ajceb-7521	12	28	from	from	ADP
ajceb-7521	12	29	larger	large	ADJ
ajceb-7521	12	30	competitors	competitor	NOUN
ajceb-7521	12	31	.	.	PUNCT
ajceb-7521	13	1	this	this	DET
ajceb-7521	13	2	study	study	NOUN
ajceb-7521	13	3	uses	use	VERB
ajceb-7521	13	4	a	a	DET
ajceb-7521	13	5	qualitative	qualitative	ADJ
ajceb-7521	13	6	approach	approach	NOUN
ajceb-7521	13	7	interviews	interview	NOUN
ajceb-7521	13	8	with	with	ADP
ajceb-7521	13	9	residential	residential	ADJ
ajceb-7521	13	10	construction	construction	NOUN
ajceb-7521	13	11	small	small	ADJ
ajceb-7521	13	12	to	to	ADP
ajceb-7521	13	13	medium	medium	ADJ
ajceb-7521	13	14	enterprises	enterprise	NOUN
ajceb-7521	13	15	(	(	PUNCT
ajceb-7521	13	16	smes	sme	NOUN
ajceb-7521	13	17	)	)	PUNCT
ajceb-7521	13	18	and	and	CCONJ
ajceb-7521	13	19	adjacent	adjacent	ADJ
ajceb-7521	13	20	industry	industry	NOUN
ajceb-7521	13	21	actors	actor	NOUN
ajceb-7521	13	22	 	 	SPACE
ajceb-7521	13	23	to	to	PART
ajceb-7521	13	24	obtain	obtain	VERB
ajceb-7521	13	25	data	datum	NOUN
ajceb-7521	13	26	addressing	address	VERB
ajceb-7521	13	27	the	the	DET
ajceb-7521	13	28	key	key	ADJ
ajceb-7521	13	29	questions	question	NOUN
ajceb-7521	13	30	of	of	ADP
ajceb-7521	13	31	the	the	DET
ajceb-7521	13	32	residential	residential	ADJ
ajceb-7521	13	33	construction	construction	NOUN
ajceb-7521	13	34	sector	sector	NOUN
ajceb-7521	13	35	smes	sme	NOUN
ajceb-7521	13	36	’	'	PUNCT
ajceb-7521	13	37	digital	digital	ADJ
ajceb-7521	13	38	marketing	marketing	NOUN
ajceb-7521	13	39	attitudes	attitude	NOUN
ajceb-7521	13	40	and	and	CCONJ
ajceb-7521	13	41	capabilities	capability	NOUN
ajceb-7521	13	42	;	;	PUNCT
ajceb-7521	13	43	whether	whether	SCONJ
ajceb-7521	13	44	digital	digital	ADJ
ajceb-7521	13	45	and	and	CCONJ
ajceb-7521	13	46	social	social	ADJ
ajceb-7521	13	47	media	medium	NOUN
ajceb-7521	13	48	marketing	marketing	NOUN
ajceb-7521	13	49	is	be	AUX
ajceb-7521	13	50	as	as	ADP
ajceb-7521	13	51	or	or	CCONJ
ajceb-7521	13	52	more	more	ADV
ajceb-7521	13	53	effective	effective	ADJ
ajceb-7521	13	54	than	than	ADP
ajceb-7521	13	55	traditional	traditional	ADJ
ajceb-7521	13	56	marketing	marketing	NOUN
ajceb-7521	13	57	strategies	strategy	NOUN
ajceb-7521	13	58	;	;	PUNCT
ajceb-7521	13	59	and	and	CCONJ
ajceb-7521	13	60	the	the	DET
ajceb-7521	13	61	challenges	challenge	NOUN
ajceb-7521	13	62	facing	face	VERB
ajceb-7521	13	63	smes	sme	NOUN
ajceb-7521	13	64	in	in	ADP
ajceb-7521	13	65	making	make	VERB
ajceb-7521	13	66	effective	effective	ADJ
ajceb-7521	13	67	use	use	NOUN
ajceb-7521	13	68	of	of	ADP
ajceb-7521	13	69	digital	digital	ADJ
ajceb-7521	13	70	marketing	marketing	NOUN
ajceb-7521	13	71	strategies	strategy	NOUN
ajceb-7521	13	72	.	.	PUNCT
ajceb-7521	14	1	the	the	DET
ajceb-7521	14	2	findings	finding	NOUN
ajceb-7521	14	3	confirm	confirm	VERB
ajceb-7521	14	4	widespread	widespread	ADJ
ajceb-7521	14	5	recognition	recognition	NOUN
ajceb-7521	14	6	of	of	ADP
ajceb-7521	14	7	the	the	DET
ajceb-7521	14	8	value	value	NOUN
ajceb-7521	14	9	of	of	ADP
ajceb-7521	14	10	digital	digital	ADJ
ajceb-7521	14	11	marketing	marketing	NOUN
ajceb-7521	14	12	strategies	strategy	NOUN
ajceb-7521	14	13	among	among	ADP
ajceb-7521	14	14	smes	sme	NOUN
ajceb-7521	14	15	but	but	CCONJ
ajceb-7521	14	16	reveal	reveal	VERB
ajceb-7521	14	17	that	that	SCONJ
ajceb-7521	14	18	uptake	uptake	ADJ
ajceb-7521	14	19	and	and	CCONJ
ajceb-7521	14	20	effective	effective	ADJ
ajceb-7521	14	21	use	use	NOUN
ajceb-7521	14	22	of	of	ADP
ajceb-7521	14	23	digital	digital	ADJ
ajceb-7521	14	24	marketing	marketing	NOUN
ajceb-7521	14	25	is	be	AUX
ajceb-7521	14	26	undermined	undermine	VERB
ajceb-7521	14	27	by	by	ADP
ajceb-7521	14	28	deficiencies	deficiency	NOUN
ajceb-7521	14	29	in	in	ADP
ajceb-7521	14	30	external	external	ADJ
ajceb-7521	14	31	environment	environment	NOUN
ajceb-7521	14	32	analysis	analysis	NOUN
ajceb-7521	14	33	and	and	CCONJ
ajceb-7521	14	34	a	a	DET
ajceb-7521	14	35	lack	lack	NOUN
ajceb-7521	14	36	of	of	ADP
ajceb-7521	14	37	the	the	DET
ajceb-7521	14	38	investment	investment	NOUN
ajceb-7521	14	39	and	and	CCONJ
ajceb-7521	14	40	training	training	NOUN
ajceb-7521	14	41	needed	need	VERB
ajceb-7521	14	42	to	to	PART
ajceb-7521	14	43	plan	plan	VERB
ajceb-7521	14	44	,	,	PUNCT
ajceb-7521	14	45	monitor	monitor	VERB
ajceb-7521	14	46	and	and	CCONJ
ajceb-7521	14	47	maintain	maintain	VERB
ajceb-7521	14	48	effective	effective	ADJ
ajceb-7521	14	49	and	and	CCONJ
ajceb-7521	14	50	up	up	ADP
ajceb-7521	14	51	-	-	PUNCT
ajceb-7521	14	52	to	to	ADP
ajceb-7521	14	53	-	-	PUNCT
ajceb-7521	14	54	date	date	NOUN
ajceb-7521	14	55	marketing	marketing	NOUN
ajceb-7521	14	56	mixes	mix	NOUN
ajceb-7521	14	57	,	,	PUNCT
ajceb-7521	14	58	strategies	strategy	NOUN
ajceb-7521	14	59	and	and	CCONJ
ajceb-7521	14	60	objectives	objective	NOUN
ajceb-7521	14	61	.	.	PUNCT
ajceb-7521	15	1	based	base	VERB
ajceb-7521	15	2	on	on	ADP
ajceb-7521	15	3	the	the	DET
ajceb-7521	15	4	findings	finding	NOUN
ajceb-7521	15	5	,	,	PUNCT
ajceb-7521	15	6	recommendations	recommendation	NOUN
ajceb-7521	15	7	are	be	AUX
ajceb-7521	15	8	offered	offer	VERB
ajceb-7521	15	9	for	for	ADP
ajceb-7521	15	10	improving	improve	VERB
ajceb-7521	15	11	residential	residential	ADJ
ajceb-7521	15	12	construction	construction	NOUN
ajceb-7521	15	13	smes	sme	NOUN
ajceb-7521	15	14	’	'	PUNCT
ajceb-7521	15	15	uptake	uptake	ADJ
ajceb-7521	15	16	and	and	CCONJ
ajceb-7521	15	17	effective	effective	ADJ
ajceb-7521	15	18	use	use	NOUN
ajceb-7521	15	19	of	of	ADP
ajceb-7521	15	20	digital	digital	ADJ
ajceb-7521	15	21	and	and	CCONJ
ajceb-7521	15	22	social	social	ADJ
ajceb-7521	15	23	media	medium	NOUN
ajceb-7521	15	24	marketing	marketing	NOUN
ajceb-7521	15	25	.	.	PUNCT
ajceb-7521	16	1	keywords	keyword	VERB
ajceb-7521	16	2	brand	brand	NOUN
ajceb-7521	16	3	equity	equity	NOUN
ajceb-7521	16	4	;	;	PUNCT
ajceb-7521	16	5	digital	digital	ADJ
ajceb-7521	16	6	marketing	marketing	NOUN
ajceb-7521	16	7	;	;	PUNCT
ajceb-7521	16	8	smes	sme	NOUN
ajceb-7521	16	9	;	;	PUNCT
ajceb-7521	16	10	social	social	ADJ
ajceb-7521	16	11	media	medium	NOUN
ajceb-7521	16	12	;	;	PUNCT
ajceb-7521	16	13	residential	residential	ADJ
ajceb-7521	16	14	construction	construction	NOUN
ajceb-7521	16	15	65	65	NUM
ajceb-7521	16	16	declaration	declaration	NOUN
ajceb-7521	16	17	of	of	ADP
ajceb-7521	16	18	conflicting	conflicting	ADJ
ajceb-7521	16	19	interest	interest	NOUN
ajceb-7521	16	20	the	the	DET
ajceb-7521	16	21	author(s	author(s	NOUN
ajceb-7521	16	22	)	)	PUNCT
ajceb-7521	16	23	declared	declare	VERB
ajceb-7521	16	24	no	no	DET
ajceb-7521	16	25	potential	potential	ADJ
ajceb-7521	16	26	conflicts	conflict	NOUN
ajceb-7521	16	27	of	of	ADP
ajceb-7521	16	28	interest	interest	NOUN
ajceb-7521	16	29	with	with	ADP
ajceb-7521	16	30	respect	respect	NOUN
ajceb-7521	16	31	to	to	ADP
ajceb-7521	16	32	the	the	DET
ajceb-7521	16	33	research	research	NOUN
ajceb-7521	16	34	,	,	PUNCT
ajceb-7521	16	35	authorship	authorship	NOUN
ajceb-7521	16	36	,	,	PUNCT
ajceb-7521	16	37	and/or	and/or	CCONJ
ajceb-7521	16	38	publication	publication	NOUN
ajceb-7521	16	39	of	of	ADP
ajceb-7521	16	40	this	this	DET
ajceb-7521	16	41	article	article	NOUN
ajceb-7521	16	42	.	.	PUNCT
ajceb-7521	17	1	funding	fund	VERB
ajceb-7521	17	2	the	the	DET
ajceb-7521	17	3	author(s	author(s	NOUN
ajceb-7521	17	4	)	)	PUNCT
ajceb-7521	17	5	received	receive	VERB
ajceb-7521	17	6	no	no	DET
ajceb-7521	17	7	financial	financial	ADJ
ajceb-7521	17	8	support	support	NOUN
ajceb-7521	17	9	for	for	ADP
ajceb-7521	17	10	the	the	DET
ajceb-7521	17	11	research	research	NOUN
ajceb-7521	17	12	,	,	PUNCT
ajceb-7521	17	13	authorship	authorship	NOUN
ajceb-7521	17	14	,	,	PUNCT
ajceb-7521	17	15	and/or	and/or	CCONJ
ajceb-7521	17	16	publication	publication	NOUN
ajceb-7521	17	17	of	of	ADP
ajceb-7521	17	18	this	this	DET
ajceb-7521	17	19	article	article	NOUN
ajceb-7521	17	20	.	.	PUNCT
ajceb-7521	18	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
ajceb-7521	18	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
ajceb-7521	18	3	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
ajceb-7521	18	4	http://dx.doi.org/10.5130/ajceb.v21i1.7521	http://dx.doi.org/10.5130/ajceb.v21i1.7521	NOUN
ajceb-7521	18	5	http://dx.doi.org/10.5130/ajceb.v21i1.7521	http://dx.doi.org/10.5130/ajceb.v21i1.7521	NOUN
ajceb-7521	18	6	https://epress.lib.uts.edu.au/journals/index.php/ajceb	https://epress.lib.uts.edu.au/journals/index.php/ajceb	VERB
ajceb-7521	18	7	https://epress.lib.uts.edu.au/journals/index.php/ajceb	https://epress.lib.uts.edu.au/journals/index.php/ajceb	SCONJ
ajceb-7521	18	8	https://epress.lib.uts.edu.au/journals/index.php/ajceb	https://epress.lib.uts.edu.au/journals/index.php/ajceb	VERB
ajceb-7521	18	9	mailto:simonm@championhomes.com.au	mailto:simonm@championhomes.com.au	PROPN
ajceb-7521	18	10	mailto:simonm@championhomes.com.au	mailto:simonm@championhomes.com.au	PROPN
ajceb-7521	19	1	http://dx.doi.org/10.5130/ajceb.v21i1.7521	http://dx.doi.org/10.5130/ajceb.v21i1.7521	NOUN
ajceb-7521	19	2	introduction	introduction	NOUN
ajceb-7521	19	3	the	the	DET
ajceb-7521	19	4	1993	1993	NUM
ajceb-7521	19	5	announcement	announcement	NOUN
ajceb-7521	19	6	that	that	SCONJ
ajceb-7521	19	7	sydney	sydney	PROPN
ajceb-7521	19	8	had	have	AUX
ajceb-7521	19	9	won	win	VERB
ajceb-7521	19	10	the	the	DET
ajceb-7521	19	11	right	right	NOUN
ajceb-7521	19	12	to	to	PART
ajceb-7521	19	13	host	host	VERB
ajceb-7521	19	14	the	the	DET
ajceb-7521	19	15	2000	2000	NUM
ajceb-7521	19	16	olympic	olympic	PROPN
ajceb-7521	19	17	games	game	NOUN
ajceb-7521	19	18	,	,	PUNCT
ajceb-7521	19	19	together	together	ADV
ajceb-7521	19	20	with	with	ADP
ajceb-7521	19	21	sustained	sustained	ADJ
ajceb-7521	19	22	high	high	ADJ
ajceb-7521	19	23	-	-	PUNCT
ajceb-7521	19	24	level	level	NOUN
ajceb-7521	19	25	economic	economic	ADJ
ajceb-7521	19	26	growth	growth	NOUN
ajceb-7521	19	27	throughout	throughout	ADP
ajceb-7521	19	28	the	the	DET
ajceb-7521	19	29	1990s	1990	NOUN
ajceb-7521	19	30	and	and	CCONJ
ajceb-7521	19	31	into	into	ADP
ajceb-7521	19	32	the	the	DET
ajceb-7521	19	33	2000s	2000s	NUM
ajceb-7521	19	34	,	,	PUNCT
ajceb-7521	19	35	sparked	spark	VERB
ajceb-7521	19	36	a	a	DET
ajceb-7521	19	37	surge	surge	NOUN
ajceb-7521	19	38	in	in	ADP
ajceb-7521	19	39	housing	housing	NOUN
ajceb-7521	19	40	investment	investment	NOUN
ajceb-7521	19	41	in	in	ADP
ajceb-7521	19	42	australia	australia	PROPN
ajceb-7521	19	43	and	and	CCONJ
ajceb-7521	19	44	drove	drive	VERB
ajceb-7521	19	45	the	the	DET
ajceb-7521	19	46	country	country	NOUN
ajceb-7521	19	47	’s	’s	PART
ajceb-7521	19	48	largest	large	ADJ
ajceb-7521	19	49	long	long	ADJ
ajceb-7521	19	50	-	-	PUNCT
ajceb-7521	19	51	term	term	NOUN
ajceb-7521	19	52	boom	boom	NOUN
ajceb-7521	19	53	in	in	ADP
ajceb-7521	19	54	the	the	DET
ajceb-7521	19	55	residential	residential	ADJ
ajceb-7521	19	56	construction	construction	NOUN
ajceb-7521	19	57	sector	sector	NOUN
ajceb-7521	19	58	(	(	PUNCT
ajceb-7521	19	59	figure	figure	NOUN
ajceb-7521	19	60	1	1	NUM
ajceb-7521	19	61	)	)	PUNCT
ajceb-7521	19	62	.	.	PUNCT
ajceb-7521	20	1	the	the	DET
ajceb-7521	20	2	continued	continue	VERB
ajceb-7521	20	3	growth	growth	NOUN
ajceb-7521	20	4	in	in	ADP
ajceb-7521	20	5	housing	housing	NOUN
ajceb-7521	20	6	demand	demand	NOUN
ajceb-7521	20	7	,	,	PUNCT
ajceb-7521	20	8	unsurprisingly	unsurprisingly	ADV
ajceb-7521	20	9	,	,	PUNCT
ajceb-7521	20	10	also	also	ADV
ajceb-7521	20	11	saw	see	VERB
ajceb-7521	20	12	many	many	ADJ
ajceb-7521	20	13	start	start	VERB
ajceb-7521	20	14	-	-	PUNCT
ajceb-7521	20	15	up	up	ADP
ajceb-7521	20	16	businesses	business	NOUN
ajceb-7521	20	17	competing	compete	VERB
ajceb-7521	20	18	for	for	ADP
ajceb-7521	20	19	market	market	NOUN
ajceb-7521	20	20	share	share	NOUN
ajceb-7521	20	21	,	,	PUNCT
ajceb-7521	20	22	with	with	ADP
ajceb-7521	20	23	the	the	DET
ajceb-7521	20	24	number	number	NOUN
ajceb-7521	20	25	of	of	ADP
ajceb-7521	20	26	residential	residential	ADJ
ajceb-7521	20	27	construction	construction	NOUN
ajceb-7521	20	28	companies	company	NOUN
ajceb-7521	20	29	in	in	ADP
ajceb-7521	20	30	australia	australia	PROPN
ajceb-7521	20	31	more	more	ADJ
ajceb-7521	20	32	than	than	ADP
ajceb-7521	20	33	doubling	double	VERB
ajceb-7521	20	34	between	between	ADP
ajceb-7521	20	35	1996	1996	NUM
ajceb-7521	20	36	and	and	CCONJ
ajceb-7521	20	37	2015	2015	NUM
ajceb-7521	20	38	,	,	PUNCT
ajceb-7521	20	39	from	from	ADP
ajceb-7521	20	40	19,403	19,403	NUM
ajceb-7521	20	41	to	to	ADP
ajceb-7521	20	42	42,673	42,673	NUM
ajceb-7521	20	43	(	(	PUNCT
ajceb-7521	20	44	abs	ab	NOUN
ajceb-7521	20	45	,	,	PUNCT
ajceb-7521	20	46	2018	2018	NUM
ajceb-7521	20	47	)	)	PUNCT
ajceb-7521	20	48	.	.	PUNCT
ajceb-7521	21	1	figure	figure	VERB
ajceb-7521	21	2	1	1	NUM
ajceb-7521	21	3	.	.	PUNCT
ajceb-7521	21	4	number	number	NOUN
ajceb-7521	21	5	of	of	ADP
ajceb-7521	21	6	households	household	NOUN
ajceb-7521	21	7	(	(	PUNCT
ajceb-7521	21	8	abs	ab	NOUN
ajceb-7521	21	9	,	,	PUNCT
ajceb-7521	21	10	2017	2017	NUM
ajceb-7521	21	11	)	)	PUNCT
ajceb-7521	21	12	.	.	PUNCT
ajceb-7521	22	1	the	the	DET
ajceb-7521	22	2	beginning	beginning	NOUN
ajceb-7521	22	3	of	of	ADP
ajceb-7521	22	4	this	this	DET
ajceb-7521	22	5	housing	housing	NOUN
ajceb-7521	22	6	boom	boom	NOUN
ajceb-7521	22	7	roughly	roughly	ADV
ajceb-7521	22	8	coincided	coincide	VERB
ajceb-7521	22	9	with	with	ADP
ajceb-7521	22	10	the	the	DET
ajceb-7521	22	11	start	start	NOUN
ajceb-7521	22	12	of	of	ADP
ajceb-7521	22	13	a	a	DET
ajceb-7521	22	14	seismic	seismic	ADJ
ajceb-7521	22	15	change	change	NOUN
ajceb-7521	22	16	in	in	ADP
ajceb-7521	22	17	the	the	DET
ajceb-7521	22	18	marketing	marketing	NOUN
ajceb-7521	22	19	world	world	NOUN
ajceb-7521	22	20	:	:	PUNCT
ajceb-7521	22	21	the	the	DET
ajceb-7521	22	22	emergence	emergence	NOUN
ajceb-7521	22	23	of	of	ADP
ajceb-7521	22	24	the	the	DET
ajceb-7521	22	25	internet	internet	NOUN
ajceb-7521	22	26	.	.	PUNCT
ajceb-7521	23	1	as	as	ADP
ajceb-7521	23	2	of	of	ADP
ajceb-7521	23	3	1994	1994	NUM
ajceb-7521	23	4	,	,	PUNCT
ajceb-7521	23	5	the	the	DET
ajceb-7521	23	6	preferred	preferred	ADJ
ajceb-7521	23	7	and	and	CCONJ
ajceb-7521	23	8	most	most	ADV
ajceb-7521	23	9	widely	widely	ADV
ajceb-7521	23	10	accessible	accessible	ADJ
ajceb-7521	23	11	market	market	NOUN
ajceb-7521	23	12	strategy	strategy	NOUN
ajceb-7521	23	13	in	in	ADP
ajceb-7521	23	14	australia	australia	PROPN
ajceb-7521	23	15	was	be	AUX
ajceb-7521	23	16	print	print	NOUN
ajceb-7521	23	17	advertising	advertising	NOUN
ajceb-7521	23	18	(	(	PUNCT
ajceb-7521	23	19	followed	follow	VERB
ajceb-7521	23	20	by	by	ADP
ajceb-7521	23	21	radio	radio	NOUN
ajceb-7521	23	22	and	and	CCONJ
ajceb-7521	23	23	television	television	NOUN
ajceb-7521	23	24	advertising	advertising	NOUN
ajceb-7521	23	25	)	)	PUNCT
ajceb-7521	23	26	;	;	PUNCT
ajceb-7521	23	27	that	that	DET
ajceb-7521	23	28	year	year	NOUN
ajceb-7521	23	29	,	,	PUNCT
ajceb-7521	23	30	australian	australian	ADJ
ajceb-7521	23	31	companies	company	NOUN
ajceb-7521	23	32	spent	spend	VERB
ajceb-7521	23	33	$	$	SYM
ajceb-7521	23	34	2.1	2.1	NUM
ajceb-7521	23	35	billion	billion	NUM
ajceb-7521	23	36	on	on	ADP
ajceb-7521	23	37	print	print	NOUN
ajceb-7521	23	38	advertising	advertising	NOUN
ajceb-7521	23	39	(	(	PUNCT
ajceb-7521	23	40	abs	ab	NOUN
ajceb-7521	23	41	,	,	PUNCT
ajceb-7521	23	42	1999	1999	NUM
ajceb-7521	23	43	)	)	PUNCT
ajceb-7521	23	44	.	.	PUNCT
ajceb-7521	24	1	at	at	ADP
ajceb-7521	24	2	its	its	PRON
ajceb-7521	24	3	peak	peak	NOUN
ajceb-7521	24	4	,	,	PUNCT
ajceb-7521	24	5	print	print	NOUN
ajceb-7521	24	6	advertising	advertising	NOUN
ajceb-7521	24	7	accounted	account	VERB
ajceb-7521	24	8	for	for	ADP
ajceb-7521	24	9	70	70	NUM
ajceb-7521	24	10	per	per	ADP
ajceb-7521	24	11	cent	cent	NOUN
ajceb-7521	24	12	of	of	ADP
ajceb-7521	24	13	media	medium	NOUN
ajceb-7521	24	14	revenue	revenue	NOUN
ajceb-7521	24	15	,	,	PUNCT
ajceb-7521	24	16	with	with	ADP
ajceb-7521	24	17	revenues	revenue	NOUN
ajceb-7521	24	18	continuing	continue	VERB
ajceb-7521	24	19	to	to	PART
ajceb-7521	24	20	climb	climb	VERB
ajceb-7521	24	21	until	until	ADP
ajceb-7521	24	22	a	a	DET
ajceb-7521	24	23	decline	decline	NOUN
ajceb-7521	24	24	commenced	commence	VERB
ajceb-7521	24	25	in	in	ADP
ajceb-7521	24	26	2008	2008	NUM
ajceb-7521	24	27	(	(	PUNCT
ajceb-7521	24	28	papandrea	papandrea	PROPN
ajceb-7521	24	29	,	,	PUNCT
ajceb-7521	24	30	2013	2013	NUM
ajceb-7521	24	31	)	)	PUNCT
ajceb-7521	24	32	.	.	PUNCT
ajceb-7521	25	1	for	for	ADP
ajceb-7521	25	2	much	much	ADJ
ajceb-7521	25	3	of	of	ADP
ajceb-7521	25	4	this	this	DET
ajceb-7521	25	5	period	period	NOUN
ajceb-7521	25	6	,	,	PUNCT
ajceb-7521	25	7	australia	australia	PROPN
ajceb-7521	25	8	’s	’s	PART
ajceb-7521	25	9	print	print	NOUN
ajceb-7521	25	10	media	medium	NOUN
ajceb-7521	25	11	were	be	AUX
ajceb-7521	25	12	dominated	dominate	VERB
ajceb-7521	25	13	by	by	ADP
ajceb-7521	25	14	four	four	NUM
ajceb-7521	25	15	companies	company	NOUN
ajceb-7521	25	16	:	:	PUNCT
ajceb-7521	25	17	news	news	NOUN
ajceb-7521	25	18	corporation	corporation	NOUN
ajceb-7521	25	19	,	,	PUNCT
ajceb-7521	25	20	fairfax	fairfax	NOUN
ajceb-7521	25	21	,	,	PUNCT
ajceb-7521	25	22	seven	seven	NUM
ajceb-7521	25	23	west	west	ADJ
ajceb-7521	25	24	media	medium	NOUN
ajceb-7521	25	25	and	and	CCONJ
ajceb-7521	25	26	apn	apn	PROPN
ajceb-7521	25	27	news	news	NOUN
ajceb-7521	25	28	and	and	CCONJ
ajceb-7521	25	29	media	medium	NOUN
ajceb-7521	25	30	.	.	PUNCT
ajceb-7521	26	1	their	their	PRON
ajceb-7521	26	2	market	market	NOUN
ajceb-7521	26	3	dominance	dominance	NOUN
ajceb-7521	26	4	restricted	restrict	VERB
ajceb-7521	26	5	competition	competition	NOUN
ajceb-7521	26	6	and	and	CCONJ
ajceb-7521	26	7	ensured	ensure	VERB
ajceb-7521	26	8	that	that	SCONJ
ajceb-7521	26	9	advertising	advertising	NOUN
ajceb-7521	26	10	channels	channel	NOUN
ajceb-7521	26	11	remained	remain	VERB
ajceb-7521	26	12	restrictive	restrictive	ADJ
ajceb-7521	26	13	and	and	CCONJ
ajceb-7521	26	14	expensive	expensive	ADJ
ajceb-7521	26	15	(	(	PUNCT
ajceb-7521	26	16	papandrea	papandrea	PROPN
ajceb-7521	26	17	,	,	PUNCT
ajceb-7521	26	18	2013	2013	NUM
ajceb-7521	26	19	)	)	PUNCT
ajceb-7521	26	20	.	.	PUNCT
ajceb-7521	27	1	for	for	ADP
ajceb-7521	27	2	many	many	ADJ
ajceb-7521	27	3	businesses	business	NOUN
ajceb-7521	27	4	–	–	PUNCT
ajceb-7521	27	5	especially	especially	ADV
ajceb-7521	27	6	smes	sme	NOUN
ajceb-7521	27	7	in	in	ADP
ajceb-7521	27	8	the	the	DET
ajceb-7521	27	9	residential	residential	ADJ
ajceb-7521	27	10	construction	construction	NOUN
ajceb-7521	27	11	sector	sector	NOUN
ajceb-7521	27	12	could	could	AUX
ajceb-7521	27	13	not	not	PART
ajceb-7521	27	14	afford	afford	VERB
ajceb-7521	27	15	television	television	NOUN
ajceb-7521	27	16	or	or	CCONJ
ajceb-7521	27	17	regular	regular	ADJ
ajceb-7521	27	18	newspaper	newspaper	NOUN
ajceb-7521	27	19	advertising	advertising	NOUN
ajceb-7521	27	20	–	–	PUNCT
ajceb-7521	27	21	the	the	DET
ajceb-7521	27	22	only	only	ADJ
ajceb-7521	27	23	affordable	affordable	ADJ
ajceb-7521	27	24	option	option	NOUN
ajceb-7521	27	25	for	for	ADP
ajceb-7521	27	26	reaching	reach	VERB
ajceb-7521	27	27	a	a	DET
ajceb-7521	27	28	large	large	ADJ
ajceb-7521	27	29	audience	audience	NOUN
ajceb-7521	27	30	was	be	AUX
ajceb-7521	27	31	to	to	PART
ajceb-7521	27	32	appear	appear	VERB
ajceb-7521	27	33	in	in	ADP
ajceb-7521	27	34	hard	hard	ADJ
ajceb-7521	27	35	-	-	PUNCT
ajceb-7521	27	36	copy	copy	NOUN
ajceb-7521	27	37	business	business	NOUN
ajceb-7521	27	38	classifieds	classified	NOUN
ajceb-7521	27	39	directories	directory	NOUN
ajceb-7521	27	40	,	,	PUNCT
ajceb-7521	27	41	such	such	ADJ
ajceb-7521	27	42	as	as	ADP
ajceb-7521	27	43	the	the	DET
ajceb-7521	27	44	yellow	yellow	ADJ
ajceb-7521	27	45	pages	page	NOUN
ajceb-7521	27	46	.	.	PUNCT
ajceb-7521	28	1	the	the	DET
ajceb-7521	28	2	year	year	NOUN
ajceb-7521	28	3	1994	1994	NUM
ajceb-7521	28	4	has	have	AUX
ajceb-7521	28	5	been	be	AUX
ajceb-7521	28	6	called	call	VERB
ajceb-7521	28	7	the	the	DET
ajceb-7521	28	8	“	"	PUNCT
ajceb-7521	28	9	year	year	NOUN
ajceb-7521	28	10	of	of	ADP
ajceb-7521	28	11	the	the	DET
ajceb-7521	28	12	internet	internet	NOUN
ajceb-7521	28	13	”	"	PUNCT
ajceb-7521	28	14	(	(	PUNCT
ajceb-7521	28	15	johnson	johnson	PROPN
ajceb-7521	28	16	,	,	PUNCT
ajceb-7521	28	17	2010	2010	NUM
ajceb-7521	28	18	)	)	PUNCT
ajceb-7521	28	19	and	and	CCONJ
ajceb-7521	28	20	heralded	herald	VERB
ajceb-7521	28	21	the	the	DET
ajceb-7521	28	22	emergence	emergence	NOUN
ajceb-7521	28	23	of	of	ADP
ajceb-7521	28	24	a	a	DET
ajceb-7521	28	25	new	new	ADJ
ajceb-7521	28	26	platform	platform	NOUN
ajceb-7521	28	27	that	that	PRON
ajceb-7521	28	28	would	would	AUX
ajceb-7521	28	29	ultimately	ultimately	ADV
ajceb-7521	28	30	threaten	threaten	VERB
ajceb-7521	28	31	the	the	DET
ajceb-7521	28	32	advertising	advertising	NOUN
ajceb-7521	28	33	revenues	revenue	NOUN
ajceb-7521	28	34	and	and	CCONJ
ajceb-7521	28	35	competitive	competitive	ADJ
ajceb-7521	28	36	advantage	advantage	NOUN
ajceb-7521	28	37	of	of	ADP
ajceb-7521	28	38	australia	australia	PROPN
ajceb-7521	28	39	’s	’s	PART
ajceb-7521	28	40	large	large	ADJ
ajceb-7521	28	41	media	medium	NOUN
ajceb-7521	28	42	corporations	corporation	NOUN
ajceb-7521	28	43	.	.	PUNCT
ajceb-7521	29	1	initially	initially	ADV
ajceb-7521	29	2	,	,	PUNCT
ajceb-7521	29	3	however	however	ADV
ajceb-7521	29	4	–	–	PUNCT
ajceb-7521	29	5	between	between	ADP
ajceb-7521	29	6	1994	1994	NUM
ajceb-7521	29	7	and	and	CCONJ
ajceb-7521	29	8	2000	2000	NUM
ajceb-7521	29	9	–	–	PUNCT
ajceb-7521	29	10	low	low	ADJ
ajceb-7521	29	11	take	take	NOUN
ajceb-7521	29	12	-	-	PUNCT
ajceb-7521	29	13	up	up	NOUN
ajceb-7521	29	14	of	of	ADP
ajceb-7521	29	15	internetbased	internetbase	VERB
ajceb-7521	29	16	marketing	marketing	NOUN
ajceb-7521	29	17	led	lead	VERB
ajceb-7521	29	18	many	many	ADJ
ajceb-7521	29	19	to	to	PART
ajceb-7521	29	20	wonder	wonder	VERB
ajceb-7521	29	21	whether	whether	SCONJ
ajceb-7521	29	22	the	the	DET
ajceb-7521	29	23	internet	internet	NOUN
ajceb-7521	29	24	was	be	AUX
ajceb-7521	29	25	a	a	DET
ajceb-7521	29	26	major	major	ADJ
ajceb-7521	29	27	threat	threat	NOUN
ajceb-7521	29	28	to	to	ADP
ajceb-7521	29	29	traditional	traditional	ADJ
ajceb-7521	29	30	print	print	NOUN
ajceb-7521	29	31	marketing	marketing	NOUN
ajceb-7521	29	32	after	after	ADV
ajceb-7521	29	33	all	all	ADV
ajceb-7521	29	34	.	.	PUNCT
ajceb-7521	30	1	before	before	ADP
ajceb-7521	30	2	2000	2000	NUM
ajceb-7521	30	3	,	,	PUNCT
ajceb-7521	30	4	the	the	DET
ajceb-7521	30	5	marketing	marketing	NOUN
ajceb-7521	30	6	preferences	preference	NOUN
ajceb-7521	30	7	of	of	ADP
ajceb-7521	30	8	most	most	ADJ
ajceb-7521	30	9	australian	australian	ADJ
ajceb-7521	30	10	companies	company	NOUN
ajceb-7521	30	11	remained	remain	VERB
ajceb-7521	30	12	newspapers	newspaper	NOUN
ajceb-7521	30	13	,	,	PUNCT
ajceb-7521	30	14	television	television	NOUN
ajceb-7521	30	15	and	and	CCONJ
ajceb-7521	30	16	radio	radio	NOUN
ajceb-7521	30	17	.	.	PUNCT
ajceb-7521	31	1	however	however	ADV
ajceb-7521	31	2	,	,	PUNCT
ajceb-7521	31	3	internet	internet	NOUN
ajceb-7521	31	4	-	-	PUNCT
ajceb-7521	31	5	based	base	VERB
ajceb-7521	31	6	marketing	marketing	NOUN
ajceb-7521	31	7	strategies	strategy	NOUN
ajceb-7521	31	8	began	begin	VERB
ajceb-7521	31	9	to	to	PART
ajceb-7521	31	10	emerge	emerge	VERB
ajceb-7521	31	11	in	in	ADP
ajceb-7521	31	12	the	the	DET
ajceb-7521	31	13	late	late	ADJ
ajceb-7521	31	14	1990s	1990	NOUN
ajceb-7521	31	15	and	and	CCONJ
ajceb-7521	31	16	online	online	ADJ
ajceb-7521	31	17	marketing	marketing	NOUN
ajceb-7521	31	18	accelerated	accelerate	VERB
ajceb-7521	31	19	dramatically	dramatically	ADV
ajceb-7521	31	20	beginning	begin	VERB
ajceb-7521	31	21	in	in	ADP
ajceb-7521	31	22	the	the	DET
ajceb-7521	31	23	early	early	ADJ
ajceb-7521	31	24	2000s	2000s	NUM
ajceb-7521	31	25	.	.	PUNCT
ajceb-7521	32	1	figure	figure	NOUN
ajceb-7521	32	2	2	2	NUM
ajceb-7521	32	3	illustrates	illustrate	VERB
ajceb-7521	32	4	how	how	SCONJ
ajceb-7521	32	5	quickly	quickly	ADV
ajceb-7521	32	6	internet	internet	NOUN
ajceb-7521	32	7	-	-	PUNCT
ajceb-7521	32	8	based	base	VERB
ajceb-7521	32	9	advertising	advertising	NOUN
ajceb-7521	32	10	gained	gain	VERB
ajceb-7521	32	11	market	market	NOUN
ajceb-7521	32	12	share	share	NOUN
ajceb-7521	32	13	from	from	ADP
ajceb-7521	32	14	2001	2001	NUM
ajceb-7521	32	15	.	.	PUNCT
ajceb-7521	33	1	malesev	malesev	PROPN
ajceb-7521	33	2	and	and	CCONJ
ajceb-7521	33	3	cherry	cherry	NOUN
ajceb-7521	33	4	construction	construction	NOUN
ajceb-7521	33	5	economics	economic	NOUN
ajceb-7521	33	6	and	and	CCONJ
ajceb-7521	33	7	building	building	NOUN
ajceb-7521	33	8	,	,	PUNCT
ajceb-7521	33	9	vol	vol	NOUN
ajceb-7521	33	10	.	.	PROPN
ajceb-7521	33	11	21	21	NUM
ajceb-7521	33	12	,	,	PUNCT
ajceb-7521	33	13	no	no	INTJ
ajceb-7521	33	14	.	.	NOUN
ajceb-7521	33	15	1	1	NUM
ajceb-7521	33	16	march	march	PROPN
ajceb-7521	33	17	202166	202166	NUM
ajceb-7521	33	18	figure	figure	NOUN
ajceb-7521	33	19	2	2	NUM
ajceb-7521	33	20	.	.	PUNCT
ajceb-7521	33	21	marketing	marketing	NOUN
ajceb-7521	33	22	expenditure	expenditure	NOUN
ajceb-7521	33	23	(	(	PUNCT
ajceb-7521	33	24	advertising	advertising	NOUN
ajceb-7521	33	25	)	)	PUNCT
ajceb-7521	33	26	by	by	ADP
ajceb-7521	33	27	strategy	strategy	NOUN
ajceb-7521	33	28	(	(	PUNCT
ajceb-7521	33	29	ceasa	ceasa	NOUN
ajceb-7521	33	30	,	,	PUNCT
ajceb-7521	33	31	2012	2012	NUM
ajceb-7521	33	32	)	)	PUNCT
ajceb-7521	33	33	.	.	PUNCT
ajceb-7521	34	1	in	in	ADP
ajceb-7521	34	2	the	the	DET
ajceb-7521	34	3	early	early	ADJ
ajceb-7521	34	4	period	period	NOUN
ajceb-7521	34	5	of	of	ADP
ajceb-7521	34	6	take	take	VERB
ajceb-7521	34	7	-	-	PUNCT
ajceb-7521	34	8	up	up	NOUN
ajceb-7521	34	9	(	(	PUNCT
ajceb-7521	34	10	2000–2005	2000–2005	NUM
ajceb-7521	34	11	)	)	PUNCT
ajceb-7521	34	12	,	,	PUNCT
ajceb-7521	34	13	online	online	ADJ
ajceb-7521	34	14	marketing	marketing	NOUN
ajceb-7521	34	15	and	and	CCONJ
ajceb-7521	34	16	advertising	advertising	NOUN
ajceb-7521	34	17	mostly	mostly	ADV
ajceb-7521	34	18	involved	involve	VERB
ajceb-7521	34	19	digital	digital	ADJ
ajceb-7521	34	20	banners	banner	NOUN
ajceb-7521	34	21	on	on	ADP
ajceb-7521	34	22	websites	website	NOUN
ajceb-7521	34	23	,	,	PUNCT
ajceb-7521	34	24	email	email	NOUN
ajceb-7521	34	25	marketing	marketing	NOUN
ajceb-7521	34	26	,	,	PUNCT
ajceb-7521	34	27	online	online	ADJ
ajceb-7521	34	28	business	business	NOUN
ajceb-7521	34	29	directories	directory	NOUN
ajceb-7521	34	30	,	,	PUNCT
ajceb-7521	34	31	company	company	NOUN
ajceb-7521	34	32	websites	website	NOUN
ajceb-7521	34	33	and	and	CCONJ
ajceb-7521	34	34	the	the	DET
ajceb-7521	34	35	emergence	emergence	NOUN
ajceb-7521	34	36	of	of	ADP
ajceb-7521	34	37	industry	industry	NOUN
ajceb-7521	34	38	-	-	PUNCT
ajceb-7521	34	39	specific	specific	ADJ
ajceb-7521	34	40	websites	website	NOUN
ajceb-7521	34	41	(	(	PUNCT
ajceb-7521	34	42	figure	figure	NOUN
ajceb-7521	34	43	3	3	NUM
ajceb-7521	34	44	)	)	PUNCT
ajceb-7521	34	45	.	.	PUNCT
ajceb-7521	35	1	nonetheless	nonetheless	ADV
ajceb-7521	35	2	,	,	PUNCT
ajceb-7521	35	3	the	the	DET
ajceb-7521	35	4	low	low	ADJ
ajceb-7521	35	5	cost	cost	NOUN
ajceb-7521	35	6	of	of	ADP
ajceb-7521	35	7	internet	internet	NOUN
ajceb-7521	35	8	advertising	advertising	NOUN
ajceb-7521	35	9	made	make	VERB
ajceb-7521	35	10	it	it	PRON
ajceb-7521	35	11	easier	easy	ADJ
ajceb-7521	35	12	for	for	SCONJ
ajceb-7521	35	13	residential	residential	ADJ
ajceb-7521	35	14	construction	construction	NOUN
ajceb-7521	35	15	smes	sme	NOUN
ajceb-7521	35	16	to	to	PART
ajceb-7521	35	17	reach	reach	VERB
ajceb-7521	35	18	a	a	DET
ajceb-7521	35	19	broad	broad	ADJ
ajceb-7521	35	20	audience	audience	NOUN
ajceb-7521	35	21	.	.	PUNCT
ajceb-7521	36	1	for	for	ADP
ajceb-7521	36	2	example	example	NOUN
ajceb-7521	36	3	,	,	PUNCT
ajceb-7521	36	4	australia	australia	PROPN
ajceb-7521	36	5	’s	’s	PART
ajceb-7521	36	6	largest	large	ADJ
ajceb-7521	36	7	home	home	NOUN
ajceb-7521	36	8	sales	sale	NOUN
ajceb-7521	36	9	site	site	NOUN
ajceb-7521	36	10	,	,	PUNCT
ajceb-7521	36	11	www.realestate.com.au	www.realestate.com.au	PROPN
ajceb-7521	36	12	,	,	PUNCT
ajceb-7521	36	13	went	go	VERB
ajceb-7521	36	14	live	live	ADV
ajceb-7521	36	15	in	in	ADP
ajceb-7521	36	16	1995	1995	NUM
ajceb-7521	36	17	,	,	PUNCT
ajceb-7521	36	18	introduced	introduce	VERB
ajceb-7521	36	19	advertising	advertising	NOUN
ajceb-7521	36	20	as	as	ADP
ajceb-7521	36	21	an	an	DET
ajceb-7521	36	22	alternative	alternative	ADJ
ajceb-7521	36	23	revenue	revenue	NOUN
ajceb-7521	36	24	source	source	NOUN
ajceb-7521	36	25	in	in	ADP
ajceb-7521	36	26	1998	1998	NUM
ajceb-7521	36	27	and	and	CCONJ
ajceb-7521	36	28	reached	reach	VERB
ajceb-7521	36	29	a	a	DET
ajceb-7521	36	30	million	million	NUM
ajceb-7521	36	31	unique	unique	ADJ
ajceb-7521	36	32	visits	visit	NOUN
ajceb-7521	36	33	a	a	DET
ajceb-7521	36	34	month	month	NOUN
ajceb-7521	36	35	in	in	ADP
ajceb-7521	36	36	2004	2004	NUM
ajceb-7521	36	37	(	(	PUNCT
ajceb-7521	36	38	rea	rea	PROPN
ajceb-7521	36	39	group	group	PROPN
ajceb-7521	36	40	,	,	PUNCT
ajceb-7521	36	41	2018	2018	NUM
ajceb-7521	36	42	)	)	PUNCT
ajceb-7521	36	43	.	.	PUNCT
ajceb-7521	37	1	figure	figure	VERB
ajceb-7521	37	2	3	3	NUM
ajceb-7521	37	3	.	.	PUNCT
ajceb-7521	37	4	components	component	NOUN
ajceb-7521	37	5	of	of	ADP
ajceb-7521	37	6	online	online	ADJ
ajceb-7521	37	7	advertising	advertising	NOUN
ajceb-7521	37	8	(	(	PUNCT
ajceb-7521	37	9	ceasa	ceasa	NOUN
ajceb-7521	37	10	,	,	PUNCT
ajceb-7521	37	11	2012	2012	NUM
ajceb-7521	37	12	)	)	PUNCT
ajceb-7521	37	13	.	.	PUNCT
ajceb-7521	38	1	as	as	SCONJ
ajceb-7521	38	2	the	the	DET
ajceb-7521	38	3	number	number	NOUN
ajceb-7521	38	4	and	and	CCONJ
ajceb-7521	38	5	variety	variety	NOUN
ajceb-7521	38	6	of	of	ADP
ajceb-7521	38	7	devices	device	NOUN
ajceb-7521	38	8	able	able	ADJ
ajceb-7521	38	9	to	to	PART
ajceb-7521	38	10	access	access	VERB
ajceb-7521	38	11	online	online	ADJ
ajceb-7521	38	12	information	information	NOUN
ajceb-7521	38	13	grew	grow	VERB
ajceb-7521	38	14	,	,	PUNCT
ajceb-7521	38	15	online	online	ADJ
ajceb-7521	38	16	advertising	advertising	NOUN
ajceb-7521	38	17	grew	grow	VERB
ajceb-7521	38	18	with	with	ADP
ajceb-7521	38	19	it	it	PRON
ajceb-7521	38	20	.	.	PUNCT
ajceb-7521	39	1	the	the	DET
ajceb-7521	39	2	emergence	emergence	NOUN
ajceb-7521	39	3	of	of	ADP
ajceb-7521	39	4	social	social	ADJ
ajceb-7521	39	5	media	medium	NOUN
ajceb-7521	39	6	site	site	NOUN
ajceb-7521	39	7	facebook	facebook	PROPN
ajceb-7521	39	8	in	in	ADP
ajceb-7521	39	9	2004	2004	NUM
ajceb-7521	39	10	heralded	herald	VERB
ajceb-7521	39	11	a	a	DET
ajceb-7521	39	12	new	new	ADJ
ajceb-7521	39	13	era	era	NOUN
ajceb-7521	39	14	of	of	ADP
ajceb-7521	39	15	advertising	advertising	NOUN
ajceb-7521	39	16	and	and	CCONJ
ajceb-7521	39	17	helped	help	VERB
ajceb-7521	39	18	make	make	VERB
ajceb-7521	39	19	digital	digital	ADJ
ajceb-7521	39	20	a	a	DET
ajceb-7521	39	21	genuine	genuine	ADJ
ajceb-7521	39	22	marketing	marketing	NOUN
ajceb-7521	39	23	category	category	NOUN
ajceb-7521	39	24	.	.	PUNCT
ajceb-7521	40	1	while	while	SCONJ
ajceb-7521	40	2	digital	digital	ADJ
ajceb-7521	40	3	marketing	marketing	NOUN
ajceb-7521	40	4	did	do	AUX
ajceb-7521	40	5	not	not	PART
ajceb-7521	40	6	seriously	seriously	ADV
ajceb-7521	40	7	threaten	threaten	VERB
ajceb-7521	40	8	traditional	traditional	ADJ
ajceb-7521	40	9	media	medium	NOUN
ajceb-7521	40	10	until	until	ADP
ajceb-7521	40	11	around	around	ADP
ajceb-7521	40	12	the	the	DET
ajceb-7521	40	13	time	time	NOUN
ajceb-7521	40	14	of	of	ADP
ajceb-7521	40	15	the	the	DET
ajceb-7521	40	16	global	global	ADJ
ajceb-7521	40	17	financial	financial	ADJ
ajceb-7521	40	18	crisis	crisis	NOUN
ajceb-7521	40	19	in	in	ADP
ajceb-7521	40	20	2007	2007	NUM
ajceb-7521	40	21	(	(	PUNCT
ajceb-7521	40	22	iab	iab	NOUN
ajceb-7521	40	23	,	,	PUNCT
ajceb-7521	40	24	2007	2007	NUM
ajceb-7521	40	25	)	)	PUNCT
ajceb-7521	40	26	,	,	PUNCT
ajceb-7521	40	27	it	it	PRON
ajceb-7521	40	28	began	begin	VERB
ajceb-7521	40	29	thereafter	thereafter	ADV
ajceb-7521	40	30	to	to	PART
ajceb-7521	40	31	increasingly	increasingly	ADV
ajceb-7521	40	32	take	take	VERB
ajceb-7521	40	33	market	market	NOUN
ajceb-7521	40	34	share	share	NOUN
ajceb-7521	40	35	away	away	ADV
ajceb-7521	40	36	from	from	ADP
ajceb-7521	40	37	traditional	traditional	ADJ
ajceb-7521	40	38	advertising	advertising	NOUN
ajceb-7521	40	39	and	and	CCONJ
ajceb-7521	40	40	rapidly	rapidly	ADV
ajceb-7521	40	41	established	establish	VERB
ajceb-7521	40	42	itself	itself	PRON
ajceb-7521	40	43	as	as	ADP
ajceb-7521	40	44	a	a	DET
ajceb-7521	40	45	dominant	dominant	ADJ
ajceb-7521	40	46	market	market	NOUN
ajceb-7521	40	47	strategy	strategy	NOUN
ajceb-7521	40	48	.	.	PUNCT
ajceb-7521	41	1	the	the	DET
ajceb-7521	41	2	trend	trend	NOUN
ajceb-7521	41	3	was	be	AUX
ajceb-7521	41	4	reinforced	reinforce	VERB
ajceb-7521	41	5	by	by	ADP
ajceb-7521	41	6	the	the	DET
ajceb-7521	41	7	release	release	NOUN
ajceb-7521	41	8	of	of	ADP
ajceb-7521	41	9	the	the	DET
ajceb-7521	41	10	smartphone	smartphone	NOUN
ajceb-7521	41	11	in	in	ADP
ajceb-7521	41	12	2007	2007	NUM
ajceb-7521	41	13	(	(	PUNCT
ajceb-7521	41	14	cohen	cohen	NOUN
ajceb-7521	41	15	,	,	PUNCT
ajceb-7521	41	16	2007	2007	NUM
ajceb-7521	41	17	)	)	PUNCT
ajceb-7521	41	18	and	and	CCONJ
ajceb-7521	41	19	accelerated	accelerate	VERB
ajceb-7521	41	20	further	far	ADV
ajceb-7521	41	21	as	as	SCONJ
ajceb-7521	41	22	new	new	ADJ
ajceb-7521	41	23	social	social	ADJ
ajceb-7521	41	24	media	medium	NOUN
ajceb-7521	41	25	apps	app	NOUN
ajceb-7521	41	26	began	begin	VERB
ajceb-7521	41	27	to	to	PART
ajceb-7521	41	28	emerge	emerge	VERB
ajceb-7521	41	29	for	for	ADP
ajceb-7521	41	30	mobile	mobile	ADJ
ajceb-7521	41	31	devices	device	NOUN
ajceb-7521	41	32	.	.	PUNCT
ajceb-7521	42	1	across	across	ADP
ajceb-7521	42	2	all	all	DET
ajceb-7521	42	3	australian	australian	ADJ
ajceb-7521	42	4	industries	industry	NOUN
ajceb-7521	42	5	,	,	PUNCT
ajceb-7521	42	6	malesev	malesev	NOUN
ajceb-7521	42	7	and	and	CCONJ
ajceb-7521	42	8	cherry	cherry	NOUN
ajceb-7521	42	9	construction	construction	NOUN
ajceb-7521	42	10	economics	economic	NOUN
ajceb-7521	42	11	and	and	CCONJ
ajceb-7521	42	12	building	building	NOUN
ajceb-7521	42	13	,	,	PUNCT
ajceb-7521	42	14	vol	vol	NOUN
ajceb-7521	42	15	.	.	PROPN
ajceb-7521	42	16	21	21	NUM
ajceb-7521	42	17	,	,	PUNCT
ajceb-7521	42	18	no	no	INTJ
ajceb-7521	42	19	.	.	NOUN
ajceb-7521	42	20	1	1	NUM
ajceb-7521	42	21	march	march	PROPN
ajceb-7521	42	22	202167	202167	NUM
ajceb-7521	42	23	http://www.realestate.com.au	http://www.realestate.com.au	PROPN
ajceb-7521	42	24	mobile	mobile	ADJ
ajceb-7521	42	25	and	and	CCONJ
ajceb-7521	42	26	social	social	ADJ
ajceb-7521	42	27	media	medium	NOUN
ajceb-7521	42	28	marketing	marketing	NOUN
ajceb-7521	42	29	spend	spend	NOUN
ajceb-7521	42	30	increased	increase	VERB
ajceb-7521	42	31	from	from	ADP
ajceb-7521	42	32	6	6	NUM
ajceb-7521	42	33	%	%	NOUN
ajceb-7521	42	34	of	of	ADP
ajceb-7521	42	35	all	all	DET
ajceb-7521	42	36	digital	digital	ADJ
ajceb-7521	42	37	marketing	marketing	NOUN
ajceb-7521	42	38	spend	spend	NOUN
ajceb-7521	42	39	in	in	ADP
ajceb-7521	42	40	2012	2012	NUM
ajceb-7521	42	41	to	to	ADP
ajceb-7521	42	42	52	52	NUM
ajceb-7521	42	43	%	%	NOUN
ajceb-7521	42	44	in	in	ADP
ajceb-7521	42	45	2017	2017	NUM
ajceb-7521	42	46	(	(	PUNCT
ajceb-7521	42	47	iab	iab	NOUN
ajceb-7521	42	48	,	,	PUNCT
ajceb-7521	42	49	2018	2018	NUM
ajceb-7521	42	50	)	)	PUNCT
ajceb-7521	42	51	.	.	PUNCT
ajceb-7521	43	1	figure	figure	VERB
ajceb-7521	43	2	 	 	SPACE
ajceb-7521	43	3	4	4	NUM
ajceb-7521	43	4	shows	show	VERB
ajceb-7521	43	5	marketing	marketing	NOUN
ajceb-7521	43	6	preferences	preference	NOUN
ajceb-7521	43	7	(	(	PUNCT
ajceb-7521	43	8	by	by	ADP
ajceb-7521	43	9	expenditure	expenditure	NOUN
ajceb-7521	43	10	)	)	PUNCT
ajceb-7521	43	11	of	of	ADP
ajceb-7521	43	12	australian	australian	ADJ
ajceb-7521	43	13	companies	company	NOUN
ajceb-7521	43	14	in	in	ADP
ajceb-7521	43	15	2013	2013	NUM
ajceb-7521	43	16	,	,	PUNCT
ajceb-7521	43	17	by	by	ADP
ajceb-7521	43	18	which	which	DET
ajceb-7521	43	19	time	time	NOUN
ajceb-7521	43	20	digital	digital	ADJ
ajceb-7521	43	21	had	have	AUX
ajceb-7521	43	22	already	already	ADV
ajceb-7521	43	23	become	become	VERB
ajceb-7521	43	24	the	the	DET
ajceb-7521	43	25	dominant	dominant	ADJ
ajceb-7521	43	26	marketing	marketing	NOUN
ajceb-7521	43	27	strategy	strategy	NOUN
ajceb-7521	43	28	for	for	ADP
ajceb-7521	43	29	most	most	ADJ
ajceb-7521	43	30	companies	company	NOUN
ajceb-7521	43	31	.	.	PUNCT
ajceb-7521	44	1	figure	figure	VERB
ajceb-7521	44	2	4	4	NUM
ajceb-7521	44	3	.	.	PUNCT
ajceb-7521	44	4	marketing	marketing	NOUN
ajceb-7521	44	5	strategy	strategy	NOUN
ajceb-7521	44	6	by	by	ADP
ajceb-7521	44	7	spend	spend	NOUN
ajceb-7521	44	8	(	(	PUNCT
ajceb-7521	44	9	ceasa	ceasa	NOUN
ajceb-7521	44	10	,	,	PUNCT
ajceb-7521	44	11	2013	2013	NUM
ajceb-7521	44	12	)	)	PUNCT
ajceb-7521	44	13	.	.	PUNCT
ajceb-7521	45	1	the	the	DET
ajceb-7521	45	2	australian	australian	ADJ
ajceb-7521	45	3	residential	residential	ADJ
ajceb-7521	45	4	construction	construction	NOUN
ajceb-7521	45	5	industry	industry	NOUN
ajceb-7521	45	6	is	be	AUX
ajceb-7521	45	7	facing	face	VERB
ajceb-7521	45	8	a	a	DET
ajceb-7521	45	9	significant	significant	ADJ
ajceb-7521	45	10	downturn	downturn	NOUN
ajceb-7521	45	11	driven	drive	VERB
ajceb-7521	45	12	by	by	ADP
ajceb-7521	45	13	tighter	tight	ADJ
ajceb-7521	45	14	lending	lending	NOUN
ajceb-7521	45	15	standards	standard	NOUN
ajceb-7521	45	16	,	,	PUNCT
ajceb-7521	45	17	low	low	ADJ
ajceb-7521	45	18	wage	wage	NOUN
ajceb-7521	45	19	growth	growth	NOUN
ajceb-7521	45	20	,	,	PUNCT
ajceb-7521	45	21	economic	economic	ADJ
ajceb-7521	45	22	uncertainty	uncertainty	NOUN
ajceb-7521	45	23	,	,	PUNCT
ajceb-7521	45	24	reduced	reduce	VERB
ajceb-7521	45	25	foreign	foreign	ADJ
ajceb-7521	45	26	investment	investment	NOUN
ajceb-7521	45	27	demand	demand	NOUN
ajceb-7521	45	28	and	and	CCONJ
ajceb-7521	45	29	reduced	reduce	VERB
ajceb-7521	45	30	land	land	NOUN
ajceb-7521	45	31	supply	supply	NOUN
ajceb-7521	45	32	(	(	PUNCT
ajceb-7521	45	33	kelly	kelly	PROPN
ajceb-7521	45	34	,	,	PUNCT
ajceb-7521	45	35	2018	2018	NUM
ajceb-7521	45	36	)	)	PUNCT
ajceb-7521	45	37	.	.	PUNCT
ajceb-7521	46	1	many	many	ADJ
ajceb-7521	46	2	construction	construction	NOUN
ajceb-7521	46	3	companies	company	NOUN
ajceb-7521	46	4	face	face	VERB
ajceb-7521	46	5	smaller	small	ADJ
ajceb-7521	46	6	profit	profit	NOUN
ajceb-7521	46	7	margins	margin	NOUN
ajceb-7521	46	8	as	as	SCONJ
ajceb-7521	46	9	builders	builder	NOUN
ajceb-7521	46	10	reduce	reduce	VERB
ajceb-7521	46	11	margins	margin	NOUN
ajceb-7521	46	12	to	to	PART
ajceb-7521	46	13	remain	remain	VERB
ajceb-7521	46	14	competitive	competitive	ADJ
ajceb-7521	46	15	.	.	PUNCT
ajceb-7521	47	1	this	this	PRON
ajceb-7521	47	2	is	be	AUX
ajceb-7521	47	3	having	have	VERB
ajceb-7521	47	4	a	a	DET
ajceb-7521	47	5	dramatic	dramatic	ADJ
ajceb-7521	47	6	impact	impact	NOUN
ajceb-7521	47	7	on	on	ADP
ajceb-7521	47	8	small	small	ADJ
ajceb-7521	47	9	and	and	CCONJ
ajceb-7521	47	10	medium	medium	ADJ
ajceb-7521	47	11	enterprises	enterprise	NOUN
ajceb-7521	47	12	(	(	PUNCT
ajceb-7521	47	13	smes	sme	NOUN
ajceb-7521	47	14	)	)	PUNCT
ajceb-7521	47	15	as	as	SCONJ
ajceb-7521	47	16	they	they	PRON
ajceb-7521	47	17	struggle	struggle	VERB
ajceb-7521	47	18	to	to	PART
ajceb-7521	47	19	grow	grow	VERB
ajceb-7521	47	20	and	and	CCONJ
ajceb-7521	47	21	maintain	maintain	VERB
ajceb-7521	47	22	market	market	NOUN
ajceb-7521	47	23	share	share	NOUN
ajceb-7521	47	24	against	against	ADP
ajceb-7521	47	25	much	much	ADV
ajceb-7521	47	26	larger	large	ADJ
ajceb-7521	47	27	and	and	CCONJ
ajceb-7521	47	28	better	well	ADV
ajceb-7521	47	29	-	-	PUNCT
ajceb-7521	47	30	equipped	equip	VERB
ajceb-7521	47	31	competitors	competitor	NOUN
ajceb-7521	47	32	.	.	PUNCT
ajceb-7521	48	1	traditionally	traditionally	ADV
ajceb-7521	48	2	,	,	PUNCT
ajceb-7521	48	3	the	the	DET
ajceb-7521	48	4	residential	residential	ADJ
ajceb-7521	48	5	construction	construction	NOUN
ajceb-7521	48	6	industry	industry	NOUN
ajceb-7521	48	7	has	have	AUX
ajceb-7521	48	8	not	not	PART
ajceb-7521	48	9	been	be	AUX
ajceb-7521	48	10	a	a	DET
ajceb-7521	48	11	ready	ready	ADJ
ajceb-7521	48	12	adopter	adopter	NOUN
ajceb-7521	48	13	of	of	ADP
ajceb-7521	48	14	social	social	ADJ
ajceb-7521	48	15	media	medium	NOUN
ajceb-7521	48	16	and	and	CCONJ
ajceb-7521	48	17	digital	digital	ADJ
ajceb-7521	48	18	marketing	marketing	NOUN
ajceb-7521	48	19	,	,	PUNCT
ajceb-7521	48	20	but	but	CCONJ
ajceb-7521	48	21	authors	author	NOUN
ajceb-7521	48	22	such	such	ADJ
ajceb-7521	48	23	as	as	ADP
ajceb-7521	48	24	parveen	parveen	PROPN
ajceb-7521	48	25	,	,	PUNCT
ajceb-7521	48	26	jaafar	jaafar	ADJ
ajceb-7521	48	27	and	and	CCONJ
ajceb-7521	48	28	ainin	ainin	ADJ
ajceb-7521	48	29	(	(	PUNCT
ajceb-7521	48	30	2016	2016	NUM
ajceb-7521	48	31	)	)	PUNCT
ajceb-7521	48	32	,	,	PUNCT
ajceb-7521	48	33	stewart	stewart	PROPN
ajceb-7521	48	34	and	and	CCONJ
ajceb-7521	48	35	pavlou	pavlou	PROPN
ajceb-7521	48	36	(	(	PUNCT
ajceb-7521	48	37	2002	2002	NUM
ajceb-7521	48	38	)	)	PUNCT
ajceb-7521	48	39	and	and	CCONJ
ajceb-7521	48	40	quinn	quinn	NOUN
ajceb-7521	48	41	,	,	PUNCT
ajceb-7521	48	42	et	et	PROPN
ajceb-7521	48	43	al	al	PROPN
ajceb-7521	48	44	.	.	PUNCT
ajceb-7521	49	1	(	(	PUNCT
ajceb-7521	49	2	2016	2016	NUM
ajceb-7521	49	3	)	)	PUNCT
ajceb-7521	49	4	believe	believe	VERB
ajceb-7521	49	5	digital	digital	ADJ
ajceb-7521	49	6	marketing	marketing	NOUN
ajceb-7521	49	7	techniques	technique	NOUN
ajceb-7521	49	8	and	and	CCONJ
ajceb-7521	49	9	greater	great	ADJ
ajceb-7521	49	10	use	use	NOUN
ajceb-7521	49	11	of	of	ADP
ajceb-7521	49	12	social	social	ADJ
ajceb-7521	49	13	media	medium	NOUN
ajceb-7521	49	14	can	can	AUX
ajceb-7521	49	15	expand	expand	VERB
ajceb-7521	49	16	brand	brand	NOUN
ajceb-7521	49	17	awareness	awareness	NOUN
ajceb-7521	49	18	and	and	CCONJ
ajceb-7521	49	19	achieve	achieve	VERB
ajceb-7521	49	20	more	more	ADV
ajceb-7521	49	21	effective	effective	ADJ
ajceb-7521	49	22	business	business	NOUN
ajceb-7521	49	23	outcomes	outcome	NOUN
ajceb-7521	49	24	.	.	PUNCT
ajceb-7521	50	1	however	however	ADV
ajceb-7521	50	2	,	,	PUNCT
ajceb-7521	50	3	there	there	PRON
ajceb-7521	50	4	has	have	AUX
ajceb-7521	50	5	been	be	AUX
ajceb-7521	50	6	very	very	ADV
ajceb-7521	50	7	limited	limited	ADJ
ajceb-7521	50	8	studies	study	NOUN
ajceb-7521	50	9	on	on	ADP
ajceb-7521	50	10	this	this	DET
ajceb-7521	50	11	topic	topic	NOUN
ajceb-7521	50	12	.	.	PUNCT
ajceb-7521	51	1	this	this	DET
ajceb-7521	51	2	study	study	NOUN
ajceb-7521	51	3	therefore	therefore	ADV
ajceb-7521	51	4	aims	aim	VERB
ajceb-7521	51	5	to	to	PART
ajceb-7521	51	6	investigate	investigate	VERB
ajceb-7521	51	7	whether	whether	SCONJ
ajceb-7521	51	8	social	social	ADJ
ajceb-7521	51	9	media	medium	NOUN
ajceb-7521	51	10	marketing	marketing	NOUN
ajceb-7521	51	11	and	and	CCONJ
ajceb-7521	51	12	digital	digital	ADJ
ajceb-7521	51	13	marketing	marketing	NOUN
ajceb-7521	51	14	could	could	AUX
ajceb-7521	51	15	be	be	AUX
ajceb-7521	51	16	a	a	DET
ajceb-7521	51	17	cost	cost	NOUN
ajceb-7521	51	18	-	-	PUNCT
ajceb-7521	51	19	effective	effective	ADJ
ajceb-7521	51	20	alternative	alternative	NOUN
ajceb-7521	51	21	to	to	ADP
ajceb-7521	51	22	the	the	DET
ajceb-7521	51	23	more	more	ADV
ajceb-7521	51	24	traditional	traditional	ADJ
ajceb-7521	51	25	marketing	marketing	NOUN
ajceb-7521	51	26	strategies	strategy	NOUN
ajceb-7521	51	27	,	,	PUNCT
ajceb-7521	51	28	to	to	PART
ajceb-7521	51	29	enable	enable	VERB
ajceb-7521	51	30	smes	sme	NOUN
ajceb-7521	51	31	to	to	PART
ajceb-7521	51	32	grow	grow	VERB
ajceb-7521	51	33	or	or	CCONJ
ajceb-7521	51	34	protect	protect	VERB
ajceb-7521	51	35	their	their	PRON
ajceb-7521	51	36	market	market	NOUN
ajceb-7521	51	37	share	share	NOUN
ajceb-7521	51	38	.	.	PUNCT
ajceb-7521	52	1	following	follow	VERB
ajceb-7521	52	2	a	a	DET
ajceb-7521	52	3	review	review	NOUN
ajceb-7521	52	4	of	of	ADP
ajceb-7521	52	5	the	the	DET
ajceb-7521	52	6	literature	literature	NOUN
ajceb-7521	52	7	on	on	ADP
ajceb-7521	52	8	marketing	marketing	NOUN
ajceb-7521	52	9	and	and	CCONJ
ajceb-7521	52	10	digital	digital	ADJ
ajceb-7521	52	11	marketing	marketing	NOUN
ajceb-7521	52	12	,	,	PUNCT
ajceb-7521	52	13	key	key	ADJ
ajceb-7521	52	14	themes	theme	NOUN
ajceb-7521	52	15	are	be	AUX
ajceb-7521	52	16	identified	identify	VERB
ajceb-7521	52	17	from	from	ADP
ajceb-7521	52	18	data	datum	NOUN
ajceb-7521	52	19	obtained	obtain	VERB
ajceb-7521	52	20	predominantly	predominantly	ADV
ajceb-7521	52	21	through	through	ADP
ajceb-7521	52	22	qualitative	qualitative	ADJ
ajceb-7521	52	23	primary	primary	ADJ
ajceb-7521	52	24	research	research	NOUN
ajceb-7521	52	25	.	.	PUNCT
ajceb-7521	53	1	a	a	DET
ajceb-7521	53	2	discussion	discussion	NOUN
ajceb-7521	53	3	of	of	ADP
ajceb-7521	53	4	the	the	DET
ajceb-7521	53	5	findings	finding	NOUN
ajceb-7521	53	6	leads	lead	VERB
ajceb-7521	53	7	to	to	ADP
ajceb-7521	53	8	a	a	DET
ajceb-7521	53	9	number	number	NOUN
ajceb-7521	53	10	of	of	ADP
ajceb-7521	53	11	recommendations	recommendation	NOUN
ajceb-7521	53	12	for	for	ADP
ajceb-7521	53	13	improving	improve	VERB
ajceb-7521	53	14	smes	sme	NOUN
ajceb-7521	53	15	’	'	PUNCT
ajceb-7521	53	16	uptake	uptake	ADJ
ajceb-7521	53	17	and	and	CCONJ
ajceb-7521	53	18	effective	effective	ADJ
ajceb-7521	53	19	use	use	NOUN
ajceb-7521	53	20	of	of	ADP
ajceb-7521	53	21	digital	digital	ADJ
ajceb-7521	53	22	and	and	CCONJ
ajceb-7521	53	23	social	social	ADJ
ajceb-7521	53	24	media	medium	NOUN
ajceb-7521	53	25	marketing	marketing	NOUN
ajceb-7521	53	26	.	.	PUNCT
ajceb-7521	54	1	literature	literature	NOUN
ajceb-7521	54	2	review	review	PROPN
ajceb-7521	54	3	–	–	PUNCT
ajceb-7521	54	4	benefits	benefit	NOUN
ajceb-7521	54	5	and	and	CCONJ
ajceb-7521	54	6	challenges	challenge	NOUN
ajceb-7521	54	7	of	of	ADP
ajceb-7521	54	8	digital	digital	ADJ
ajceb-7521	54	9	marketing	marketing	NOUN
ajceb-7521	54	10	digital	digital	ADJ
ajceb-7521	54	11	marketing	marketing	NOUN
ajceb-7521	54	12	techniques	technique	NOUN
ajceb-7521	54	13	and	and	CCONJ
ajceb-7521	54	14	social	social	ADJ
ajceb-7521	54	15	media	medium	NOUN
ajceb-7521	54	16	offer	offer	VERB
ajceb-7521	54	17	benefits	benefit	NOUN
ajceb-7521	54	18	across	across	ADP
ajceb-7521	54	19	all	all	DET
ajceb-7521	54	20	market	market	NOUN
ajceb-7521	54	21	segments	segment	NOUN
ajceb-7521	54	22	and	and	CCONJ
ajceb-7521	54	23	industries	industry	NOUN
ajceb-7521	54	24	,	,	PUNCT
ajceb-7521	54	25	but	but	CCONJ
ajceb-7521	54	26	they	they	PRON
ajceb-7521	54	27	would	would	AUX
ajceb-7521	54	28	appear	appear	VERB
ajceb-7521	54	29	to	to	PART
ajceb-7521	54	30	offer	offer	VERB
ajceb-7521	54	31	a	a	DET
ajceb-7521	54	32	significant	significant	ADJ
ajceb-7521	54	33	multiplier	multipli	ADJ
ajceb-7521	54	34	effect	effect	NOUN
ajceb-7521	54	35	for	for	ADP
ajceb-7521	54	36	smes	sme	NOUN
ajceb-7521	54	37	in	in	ADP
ajceb-7521	54	38	particular	particular	ADJ
ajceb-7521	54	39	,	,	PUNCT
ajceb-7521	54	40	including	include	VERB
ajceb-7521	54	41	those	those	PRON
ajceb-7521	54	42	in	in	ADP
ajceb-7521	54	43	the	the	DET
ajceb-7521	54	44	construction	construction	NOUN
ajceb-7521	54	45	sector	sector	NOUN
ajceb-7521	54	46	.	.	PUNCT
ajceb-7521	55	1	the	the	DET
ajceb-7521	55	2	most	most	ADV
ajceb-7521	55	3	obvious	obvious	ADJ
ajceb-7521	55	4	benefit	benefit	NOUN
ajceb-7521	55	5	of	of	ADP
ajceb-7521	55	6	internet	internet	NOUN
ajceb-7521	55	7	and	and	CCONJ
ajceb-7521	55	8	social	social	ADJ
ajceb-7521	55	9	media	media	NOUN
ajceb-7521	55	10	is	be	AUX
ajceb-7521	55	11	that	that	SCONJ
ajceb-7521	55	12	they	they	PRON
ajceb-7521	55	13	reduce	reduce	VERB
ajceb-7521	55	14	costs	cost	NOUN
ajceb-7521	55	15	by	by	ADP
ajceb-7521	55	16	supplementing	supplement	VERB
ajceb-7521	55	17	media	medium	NOUN
ajceb-7521	55	18	spend	spend	VERB
ajceb-7521	55	19	for	for	ADP
ajceb-7521	55	20	more	more	ADV
ajceb-7521	55	21	extensive	extensive	ADJ
ajceb-7521	55	22	but	but	CCONJ
ajceb-7521	55	23	better	well	ADV
ajceb-7521	55	24	-	-	PUNCT
ajceb-7521	55	25	targeted	target	VERB
ajceb-7521	55	26	audience	audience	NOUN
ajceb-7521	55	27	reach	reach	NOUN
ajceb-7521	55	28	(	(	PUNCT
ajceb-7521	55	29	paswan	paswan	NOUN
ajceb-7521	55	30	,	,	PUNCT
ajceb-7521	55	31	2018	2018	NUM
ajceb-7521	55	32	)	)	PUNCT
ajceb-7521	55	33	.	.	PUNCT
ajceb-7521	56	1	housing	housing	NOUN
ajceb-7521	56	2	and	and	CCONJ
ajceb-7521	56	3	construction	construction	NOUN
ajceb-7521	56	4	firms	firm	NOUN
ajceb-7521	56	5	may	may	AUX
ajceb-7521	56	6	spend	spend	VERB
ajceb-7521	56	7	6–11	6–11	NOUN
ajceb-7521	56	8	%	%	NOUN
ajceb-7521	56	9	of	of	ADP
ajceb-7521	56	10	their	their	PRON
ajceb-7521	56	11	revenue	revenue	NOUN
ajceb-7521	56	12	on	on	ADP
ajceb-7521	56	13	traditional	traditional	ADJ
ajceb-7521	56	14	advertising	advertising	NOUN
ajceb-7521	56	15	each	each	DET
ajceb-7521	56	16	year	year	NOUN
ajceb-7521	56	17	(	(	PUNCT
ajceb-7521	56	18	deloitte	deloitte	NOUN
ajceb-7521	56	19	,	,	PUNCT
ajceb-7521	56	20	2018	2018	NUM
ajceb-7521	56	21	)	)	PUNCT
ajceb-7521	56	22	,	,	PUNCT
ajceb-7521	56	23	but	but	CCONJ
ajceb-7521	56	24	an	an	DET
ajceb-7521	56	25	increasing	increase	VERB
ajceb-7521	56	26	number	number	NOUN
ajceb-7521	56	27	of	of	ADP
ajceb-7521	56	28	companies	company	NOUN
ajceb-7521	56	29	are	be	AUX
ajceb-7521	56	30	choosing	choose	VERB
ajceb-7521	56	31	to	to	PART
ajceb-7521	56	32	divert	divert	VERB
ajceb-7521	56	33	a	a	DET
ajceb-7521	56	34	greater	great	ADJ
ajceb-7521	56	35	portion	portion	NOUN
ajceb-7521	56	36	of	of	ADP
ajceb-7521	56	37	their	their	PRON
ajceb-7521	56	38	marketing	marketing	NOUN
ajceb-7521	56	39	spend	spend	NOUN
ajceb-7521	56	40	–	–	PUNCT
ajceb-7521	56	41	in	in	ADP
ajceb-7521	56	42	some	some	DET
ajceb-7521	56	43	cases	case	NOUN
ajceb-7521	56	44	,	,	PUNCT
ajceb-7521	56	45	up	up	ADP
ajceb-7521	56	46	to	to	PART
ajceb-7521	56	47	60	60	NUM
ajceb-7521	56	48	%	%	NOUN
ajceb-7521	56	49	–	–	PUNCT
ajceb-7521	56	50	to	to	ADP
ajceb-7521	56	51	online	online	ADJ
ajceb-7521	56	52	marketing	marketing	NOUN
ajceb-7521	56	53	(	(	PUNCT
ajceb-7521	56	54	deloitte	deloitte	PROPN
ajceb-7521	56	55	,	,	PUNCT
ajceb-7521	56	56	2018	2018	NUM
ajceb-7521	56	57	)	)	PUNCT
ajceb-7521	56	58	.	.	PUNCT
ajceb-7521	57	1	the	the	DET
ajceb-7521	57	2	internet	internet	NOUN
ajceb-7521	57	3	has	have	AUX
ajceb-7521	57	4	greatly	greatly	ADV
ajceb-7521	57	5	improved	improve	VERB
ajceb-7521	57	6	malesev	malesev	NOUN
ajceb-7521	57	7	and	and	CCONJ
ajceb-7521	57	8	cherry	cherry	NOUN
ajceb-7521	57	9	construction	construction	NOUN
ajceb-7521	57	10	economics	economic	NOUN
ajceb-7521	57	11	and	and	CCONJ
ajceb-7521	57	12	building	building	NOUN
ajceb-7521	57	13	,	,	PUNCT
ajceb-7521	57	14	vol	vol	NOUN
ajceb-7521	57	15	.	.	PROPN
ajceb-7521	58	1	21	21	NUM
ajceb-7521	58	2	,	,	PUNCT
ajceb-7521	58	3	no	no	INTJ
ajceb-7521	58	4	.	.	NOUN
ajceb-7521	58	5	1	1	NUM
ajceb-7521	58	6	march	march	PROPN
ajceb-7521	58	7	202168	202168	NUM
ajceb-7521	58	8	the	the	DET
ajceb-7521	58	9	ease	ease	NOUN
ajceb-7521	58	10	and	and	CCONJ
ajceb-7521	58	11	effectiveness	effectiveness	NOUN
ajceb-7521	58	12	of	of	ADP
ajceb-7521	58	13	purchasing	purchase	VERB
ajceb-7521	58	14	display	display	NOUN
ajceb-7521	58	15	ads	ad	NOUN
ajceb-7521	58	16	or	or	CCONJ
ajceb-7521	58	17	paid	pay	VERB
ajceb-7521	58	18	searches	search	NOUN
ajceb-7521	58	19	(	(	PUNCT
ajceb-7521	58	20	fulgoni	fulgoni	NOUN
ajceb-7521	58	21	,	,	PUNCT
ajceb-7521	58	22	2015	2015	NUM
ajceb-7521	58	23	)	)	PUNCT
ajceb-7521	58	24	,	,	PUNCT
ajceb-7521	58	25	while	while	SCONJ
ajceb-7521	58	26	social	social	ADJ
ajceb-7521	58	27	media	medium	NOUN
ajceb-7521	58	28	have	have	AUX
ajceb-7521	58	29	enabled	enable	VERB
ajceb-7521	58	30	an	an	DET
ajceb-7521	58	31	explosion	explosion	NOUN
ajceb-7521	58	32	in	in	ADP
ajceb-7521	58	33	noor	noor	PROPN
ajceb-7521	58	34	low	low	ADJ
ajceb-7521	58	35	-	-	PUNCT
ajceb-7521	58	36	cost	cost	NOUN
ajceb-7521	58	37	organic	organic	ADJ
ajceb-7521	58	38	marketing	marketing	NOUN
ajceb-7521	58	39	,	,	PUNCT
ajceb-7521	58	40	whereby	whereby	SCONJ
ajceb-7521	58	41	a	a	DET
ajceb-7521	58	42	company	company	NOUN
ajceb-7521	58	43	creates	create	VERB
ajceb-7521	58	44	content	content	NOUN
ajceb-7521	58	45	and	and	CCONJ
ajceb-7521	58	46	shares	share	VERB
ajceb-7521	58	47	it	it	PRON
ajceb-7521	58	48	amongst	amongst	ADP
ajceb-7521	58	49	its	its	PRON
ajceb-7521	58	50	social	social	ADJ
ajceb-7521	58	51	media	medium	NOUN
ajceb-7521	58	52	followers	follower	NOUN
ajceb-7521	58	53	(	(	PUNCT
ajceb-7521	58	54	lipsman	lipsman	NOUN
ajceb-7521	58	55	,	,	PUNCT
ajceb-7521	58	56	et	et	PROPN
ajceb-7521	58	57	al	al	PROPN
ajceb-7521	58	58	.	.	PROPN
ajceb-7521	58	59	,	,	PUNCT
ajceb-7521	58	60	2012	2012	NUM
ajceb-7521	58	61	)	)	PUNCT
ajceb-7521	58	62	.	.	PUNCT
ajceb-7521	59	1	social	social	ADJ
ajceb-7521	59	2	media	medium	NOUN
ajceb-7521	59	3	can	can	AUX
ajceb-7521	59	4	also	also	ADV
ajceb-7521	59	5	be	be	AUX
ajceb-7521	59	6	used	use	VERB
ajceb-7521	59	7	to	to	PART
ajceb-7521	59	8	boost	boost	VERB
ajceb-7521	59	9	brand	brand	NOUN
ajceb-7521	59	10	equity	equity	NOUN
ajceb-7521	59	11	by	by	ADP
ajceb-7521	59	12	helping	help	VERB
ajceb-7521	59	13	to	to	PART
ajceb-7521	59	14	increase	increase	VERB
ajceb-7521	59	15	brand	brand	NOUN
ajceb-7521	59	16	awareness	awareness	NOUN
ajceb-7521	59	17	,	,	PUNCT
ajceb-7521	59	18	extend	extend	VERB
ajceb-7521	59	19	brand	brand	NOUN
ajceb-7521	59	20	association	association	NOUN
ajceb-7521	59	21	and	and	CCONJ
ajceb-7521	59	22	improve	improve	VERB
ajceb-7521	59	23	perceived	perceive	VERB
ajceb-7521	59	24	brand	brand	NOUN
ajceb-7521	59	25	quality	quality	NOUN
ajceb-7521	59	26	(	(	PUNCT
ajceb-7521	59	27	khajuria	khajuria	PROPN
ajceb-7521	59	28	and	and	CCONJ
ajceb-7521	59	29	rachna	rachna	NOUN
ajceb-7521	59	30	,	,	PUNCT
ajceb-7521	59	31	2017	2017	NUM
ajceb-7521	59	32	)	)	PUNCT
ajceb-7521	59	33	.	.	PUNCT
ajceb-7521	60	1	brand	brand	PROPN
ajceb-7521	60	2	equity	equity	PROPN
ajceb-7521	60	3	,	,	PUNCT
ajceb-7521	60	4	best	well	ADV
ajceb-7521	60	5	defined	define	VERB
ajceb-7521	60	6	as	as	ADP
ajceb-7521	60	7	the	the	DET
ajceb-7521	60	8	measure	measure	NOUN
ajceb-7521	60	9	of	of	ADP
ajceb-7521	60	10	brand	brand	NOUN
ajceb-7521	60	11	strength	strength	NOUN
ajceb-7521	60	12	and	and	CCONJ
ajceb-7521	60	13	brand	brand	NOUN
ajceb-7521	60	14	value	value	NOUN
ajceb-7521	60	15	(	(	PUNCT
ajceb-7521	60	16	lassar	lassar	PROPN
ajceb-7521	60	17	,	,	PUNCT
ajceb-7521	60	18	mittal	mittal	NOUN
ajceb-7521	60	19	and	and	CCONJ
ajceb-7521	60	20	sharma	sharma	PROPN
ajceb-7521	60	21	,	,	PUNCT
ajceb-7521	60	22	1995	1995	NUM
ajceb-7521	60	23	)	)	PUNCT
ajceb-7521	60	24	,	,	PUNCT
ajceb-7521	60	25	can	can	AUX
ajceb-7521	60	26	be	be	AUX
ajceb-7521	60	27	increased	increase	VERB
ajceb-7521	60	28	by	by	ADP
ajceb-7521	60	29	using	use	VERB
ajceb-7521	60	30	social	social	ADJ
ajceb-7521	60	31	media	medium	NOUN
ajceb-7521	60	32	to	to	PART
ajceb-7521	60	33	demonstrate	demonstrate	VERB
ajceb-7521	60	34	a	a	DET
ajceb-7521	60	35	track	track	NOUN
ajceb-7521	60	36	record	record	NOUN
ajceb-7521	60	37	in	in	ADP
ajceb-7521	60	38	the	the	DET
ajceb-7521	60	39	industry	industry	NOUN
ajceb-7521	60	40	,	,	PUNCT
ajceb-7521	60	41	the	the	DET
ajceb-7521	60	42	value	value	NOUN
ajceb-7521	60	43	-	-	PUNCT
ajceb-7521	60	44	add	add	VERB
ajceb-7521	60	45	to	to	ADP
ajceb-7521	60	46	the	the	DET
ajceb-7521	60	47	consumer	consumer	NOUN
ajceb-7521	60	48	and	and	CCONJ
ajceb-7521	60	49	a	a	DET
ajceb-7521	60	50	positive	positive	ADJ
ajceb-7521	60	51	image	image	NOUN
ajceb-7521	60	52	by	by	ADP
ajceb-7521	60	53	way	way	NOUN
ajceb-7521	60	54	of	of	ADP
ajceb-7521	60	55	community	community	NOUN
ajceb-7521	60	56	engagement	engagement	NOUN
ajceb-7521	60	57	(	(	PUNCT
ajceb-7521	60	58	yazdanparast	yazdanparast	NOUN
ajceb-7521	60	59	,	,	PUNCT
ajceb-7521	60	60	joseph	joseph	PROPN
ajceb-7521	60	61	and	and	CCONJ
ajceb-7521	60	62	muniz	muniz	PROPN
ajceb-7521	60	63	,	,	PUNCT
ajceb-7521	60	64	2016	2016	NUM
ajceb-7521	60	65	)	)	PUNCT
ajceb-7521	60	66	.	.	PUNCT
ajceb-7521	61	1	social	social	ADJ
ajceb-7521	61	2	media	medium	NOUN
ajceb-7521	61	3	can	can	AUX
ajceb-7521	61	4	also	also	ADV
ajceb-7521	61	5	be	be	AUX
ajceb-7521	61	6	used	use	VERB
ajceb-7521	61	7	to	to	PART
ajceb-7521	61	8	establish	establish	VERB
ajceb-7521	61	9	trustworthiness	trustworthiness	NOUN
ajceb-7521	61	10	and	and	CCONJ
ajceb-7521	61	11	excellent	excellent	ADJ
ajceb-7521	61	12	customer	customer	NOUN
ajceb-7521	61	13	experience	experience	NOUN
ajceb-7521	61	14	in	in	ADP
ajceb-7521	61	15	an	an	DET
ajceb-7521	61	16	industry	industry	NOUN
ajceb-7521	61	17	plagued	plague	VERB
ajceb-7521	61	18	by	by	ADP
ajceb-7521	61	19	customer	customer	NOUN
ajceb-7521	61	20	complaints	complaint	NOUN
ajceb-7521	61	21	(	(	PUNCT
ajceb-7521	61	22	kim	kim	PROPN
ajceb-7521	61	23	and	and	CCONJ
ajceb-7521	61	24	ko	ko	PROPN
ajceb-7521	61	25	,	,	PUNCT
ajceb-7521	61	26	2012	2012	NUM
ajceb-7521	61	27	)	)	PUNCT
ajceb-7521	61	28	.	.	PUNCT
ajceb-7521	62	1	additionally	additionally	ADV
ajceb-7521	62	2	,	,	PUNCT
ajceb-7521	62	3	by	by	ADP
ajceb-7521	62	4	immeasurably	immeasurably	ADV
ajceb-7521	62	5	increasing	increase	VERB
ajceb-7521	62	6	access	access	NOUN
ajceb-7521	62	7	to	to	ADP
ajceb-7521	62	8	information	information	NOUN
ajceb-7521	62	9	the	the	DET
ajceb-7521	62	10	internet	internet	NOUN
ajceb-7521	62	11	takes	take	VERB
ajceb-7521	62	12	some	some	PRON
ajceb-7521	62	13	of	of	ADP
ajceb-7521	62	14	the	the	DET
ajceb-7521	62	15	hard	hard	ADJ
ajceb-7521	62	16	work	work	NOUN
ajceb-7521	62	17	and	and	CCONJ
ajceb-7521	62	18	expense	expense	NOUN
ajceb-7521	62	19	out	out	ADP
ajceb-7521	62	20	of	of	ADP
ajceb-7521	62	21	market	market	NOUN
ajceb-7521	62	22	research	research	NOUN
ajceb-7521	62	23	.	.	PUNCT
ajceb-7521	63	1	companies	company	NOUN
ajceb-7521	63	2	can	can	AUX
ajceb-7521	63	3	acquire	acquire	VERB
ajceb-7521	63	4	–	–	PUNCT
ajceb-7521	63	5	at	at	ADP
ajceb-7521	63	6	little	little	ADJ
ajceb-7521	63	7	or	or	CCONJ
ajceb-7521	63	8	no	no	PRON
ajceb-7521	63	9	cost	cost	NOUN
ajceb-7521	63	10	–	–	PUNCT
ajceb-7521	63	11	information	information	NOUN
ajceb-7521	63	12	on	on	ADP
ajceb-7521	63	13	and	and	CCONJ
ajceb-7521	63	14	insight	insight	NOUN
ajceb-7521	63	15	into	into	ADP
ajceb-7521	63	16	the	the	DET
ajceb-7521	63	17	market	market	NOUN
ajceb-7521	63	18	,	,	PUNCT
ajceb-7521	63	19	their	their	PRON
ajceb-7521	63	20	competitors	competitor	NOUN
ajceb-7521	63	21	,	,	PUNCT
ajceb-7521	63	22	and	and	CCONJ
ajceb-7521	63	23	potential	potential	ADJ
ajceb-7521	63	24	customers	customer	NOUN
ajceb-7521	63	25	and	and	CCONJ
ajceb-7521	63	26	their	their	PRON
ajceb-7521	63	27	needs	need	NOUN
ajceb-7521	63	28	,	,	PUNCT
ajceb-7521	63	29	much	much	ADJ
ajceb-7521	63	30	of	of	ADP
ajceb-7521	63	31	it	it	PRON
ajceb-7521	63	32	generated	generate	VERB
ajceb-7521	63	33	by	by	ADP
ajceb-7521	63	34	social	social	ADJ
ajceb-7521	63	35	media	medium	NOUN
ajceb-7521	63	36	users	user	NOUN
ajceb-7521	63	37	(	(	PUNCT
ajceb-7521	63	38	parveen	parveen	PROPN
ajceb-7521	63	39	,	,	PUNCT
ajceb-7521	63	40	jaafar	jaafar	ADJ
ajceb-7521	63	41	and	and	CCONJ
ajceb-7521	63	42	ainin	ainin	ADJ
ajceb-7521	63	43	,	,	PUNCT
ajceb-7521	63	44	2014	2014	NUM
ajceb-7521	63	45	)	)	PUNCT
ajceb-7521	63	46	.	.	PUNCT
ajceb-7521	64	1	customers	customer	NOUN
ajceb-7521	64	2	use	use	VERB
ajceb-7521	64	3	social	social	ADJ
ajceb-7521	64	4	media	medium	NOUN
ajceb-7521	64	5	to	to	PART
ajceb-7521	64	6	efficiently	efficiently	ADV
ajceb-7521	64	7	gather	gather	VERB
ajceb-7521	64	8	and	and	CCONJ
ajceb-7521	64	9	share	share	VERB
ajceb-7521	64	10	data	datum	NOUN
ajceb-7521	64	11	and	and	CCONJ
ajceb-7521	64	12	opinions	opinion	NOUN
ajceb-7521	64	13	,	,	PUNCT
ajceb-7521	64	14	making	make	VERB
ajceb-7521	64	15	them	they	PRON
ajceb-7521	64	16	active	active	ADJ
ajceb-7521	64	17	generators	generator	NOUN
ajceb-7521	64	18	,	,	PUNCT
ajceb-7521	64	19	and	and	CCONJ
ajceb-7521	64	20	research	research	NOUN
ajceb-7521	64	21	indicates	indicate	VERB
ajceb-7521	64	22	that	that	SCONJ
ajceb-7521	64	23	user	user	NOUN
ajceb-7521	64	24	-	-	PUNCT
ajceb-7521	64	25	generated	generate	VERB
ajceb-7521	64	26	content	content	NOUN
ajceb-7521	64	27	and	and	CCONJ
ajceb-7521	64	28	electronic	electronic	ADJ
ajceb-7521	64	29	word	word	NOUN
ajceb-7521	64	30	-	-	PUNCT
ajceb-7521	64	31	of	of	ADP
ajceb-7521	64	32	-	-	PUNCT
ajceb-7521	64	33	mouth	mouth	NOUN
ajceb-7521	64	34	positively	positively	ADV
ajceb-7521	64	35	influence	influence	NOUN
ajceb-7521	64	36	purchase	purchase	NOUN
ajceb-7521	64	37	intentions	intention	NOUN
ajceb-7521	64	38	(	(	PUNCT
ajceb-7521	64	39	lee	lee	PROPN
ajceb-7521	64	40	and	and	CCONJ
ajceb-7521	64	41	youn	youn	PROPN
ajceb-7521	64	42	,	,	PUNCT
ajceb-7521	64	43	2009	2009	NUM
ajceb-7521	64	44	)	)	PUNCT
ajceb-7521	64	45	.	.	PUNCT
ajceb-7521	65	1	the	the	DET
ajceb-7521	65	2	impact	impact	NOUN
ajceb-7521	65	3	for	for	ADP
ajceb-7521	65	4	companies	company	NOUN
ajceb-7521	65	5	is	be	AUX
ajceb-7521	65	6	that	that	SCONJ
ajceb-7521	65	7	social	social	ADJ
ajceb-7521	65	8	media	media	NOUN
ajceb-7521	65	9	interactions	interaction	NOUN
ajceb-7521	65	10	regarding	regard	VERB
ajceb-7521	65	11	their	their	PRON
ajceb-7521	65	12	business	business	NOUN
ajceb-7521	65	13	may	may	AUX
ajceb-7521	65	14	be	be	AUX
ajceb-7521	65	15	occurring	occur	VERB
ajceb-7521	65	16	all	all	DET
ajceb-7521	65	17	the	the	DET
ajceb-7521	65	18	time	time	NOUN
ajceb-7521	65	19	;	;	PUNCT
ajceb-7521	65	20	how	how	SCONJ
ajceb-7521	65	21	well	well	ADV
ajceb-7521	65	22	they	they	PRON
ajceb-7521	65	23	harness	harness	VERB
ajceb-7521	65	24	this	this	DET
ajceb-7521	65	25	activity	activity	NOUN
ajceb-7521	65	26	can	can	AUX
ajceb-7521	65	27	determine	determine	VERB
ajceb-7521	65	28	whether	whether	SCONJ
ajceb-7521	65	29	they	they	PRON
ajceb-7521	65	30	succeed	succeed	VERB
ajceb-7521	65	31	and	and	CCONJ
ajceb-7521	65	32	survive	survive	VERB
ajceb-7521	65	33	in	in	ADP
ajceb-7521	65	34	the	the	DET
ajceb-7521	65	35	new	new	ADJ
ajceb-7521	65	36	era	era	NOUN
ajceb-7521	65	37	of	of	ADP
ajceb-7521	65	38	online	online	ADJ
ajceb-7521	65	39	marketing	marketing	NOUN
ajceb-7521	65	40	.	.	PUNCT
ajceb-7521	66	1	at	at	ADP
ajceb-7521	66	2	the	the	DET
ajceb-7521	66	3	same	same	ADJ
ajceb-7521	66	4	time	time	NOUN
ajceb-7521	66	5	,	,	PUNCT
ajceb-7521	66	6	the	the	DET
ajceb-7521	66	7	new	new	ADJ
ajceb-7521	66	8	era	era	NOUN
ajceb-7521	66	9	has	have	AUX
ajceb-7521	66	10	exacerbated	exacerbate	VERB
ajceb-7521	66	11	or	or	CCONJ
ajceb-7521	66	12	created	create	VERB
ajceb-7521	66	13	challenges	challenge	NOUN
ajceb-7521	66	14	in	in	ADP
ajceb-7521	66	15	designing	design	VERB
ajceb-7521	66	16	and	and	CCONJ
ajceb-7521	66	17	implementing	implement	VERB
ajceb-7521	66	18	successful	successful	ADJ
ajceb-7521	66	19	market	market	NOUN
ajceb-7521	66	20	strategies	strategy	NOUN
ajceb-7521	66	21	.	.	PUNCT
ajceb-7521	67	1	key	key	ADJ
ajceb-7521	67	2	features	feature	NOUN
ajceb-7521	67	3	of	of	ADP
ajceb-7521	67	4	the	the	DET
ajceb-7521	67	5	online	online	ADJ
ajceb-7521	67	6	market	market	NOUN
ajceb-7521	67	7	include	include	VERB
ajceb-7521	67	8	empowered	empower	VERB
ajceb-7521	67	9	customers	customer	NOUN
ajceb-7521	67	10	and	and	CCONJ
ajceb-7521	67	11	direct	direct	ADJ
ajceb-7521	67	12	relationships	relationship	NOUN
ajceb-7521	67	13	(	(	PUNCT
ajceb-7521	67	14	e.g.	e.g.	ADV
ajceb-7521	67	15	,	,	PUNCT
ajceb-7521	67	16	it	it	PRON
ajceb-7521	67	17	is	be	AUX
ajceb-7521	67	18	easier	easy	ADJ
ajceb-7521	67	19	for	for	SCONJ
ajceb-7521	67	20	customers	customer	NOUN
ajceb-7521	67	21	to	to	PART
ajceb-7521	67	22	contact	contact	VERB
ajceb-7521	67	23	the	the	DET
ajceb-7521	67	24	company	company	NOUN
ajceb-7521	67	25	directly	directly	ADV
ajceb-7521	67	26	)	)	PUNCT
ajceb-7521	67	27	,	,	PUNCT
ajceb-7521	67	28	increasing	increase	VERB
ajceb-7521	67	29	channel	channel	NOUN
ajceb-7521	67	30	fragmentation	fragmentation	NOUN
ajceb-7521	67	31	(	(	PUNCT
ajceb-7521	67	32	more	more	ADJ
ajceb-7521	67	33	channel	channel	NOUN
ajceb-7521	67	34	segments	segment	NOUN
ajceb-7521	67	35	carrying	carry	VERB
ajceb-7521	67	36	fewer	few	ADJ
ajceb-7521	67	37	people	people	NOUN
ajceb-7521	67	38	on	on	ADP
ajceb-7521	67	39	each	each	PRON
ajceb-7521	67	40	)	)	PUNCT
ajceb-7521	67	41	and	and	CCONJ
ajceb-7521	67	42	customers	customer	NOUN
ajceb-7521	67	43	’	'	PUNCT
ajceb-7521	67	44	evolving	evolve	VERB
ajceb-7521	67	45	channel	channel	NOUN
ajceb-7521	67	46	needs	need	NOUN
ajceb-7521	67	47	(	(	PUNCT
ajceb-7521	67	48	van	van	NOUN
ajceb-7521	67	49	bruggen	bruggen	NOUN
ajceb-7521	67	50	,	,	PUNCT
ajceb-7521	67	51	et	et	PROPN
ajceb-7521	67	52	al	al	PROPN
ajceb-7521	67	53	.	.	PROPN
ajceb-7521	67	54	,	,	PUNCT
ajceb-7521	67	55	2010	2010	NUM
ajceb-7521	67	56	)	)	PUNCT
ajceb-7521	67	57	.	.	PUNCT
ajceb-7521	68	1	to	to	PART
ajceb-7521	68	2	succeed	succeed	VERB
ajceb-7521	68	3	,	,	PUNCT
ajceb-7521	68	4	companies	company	NOUN
ajceb-7521	68	5	must	must	AUX
ajceb-7521	68	6	provide	provide	VERB
ajceb-7521	68	7	a	a	DET
ajceb-7521	68	8	broader	broad	ADJ
ajceb-7521	68	9	view	view	NOUN
ajceb-7521	68	10	of	of	ADP
ajceb-7521	68	11	products	product	NOUN
ajceb-7521	68	12	and	and	CCONJ
ajceb-7521	68	13	services	service	NOUN
ajceb-7521	68	14	,	,	PUNCT
ajceb-7521	68	15	expect	expect	VERB
ajceb-7521	68	16	that	that	SCONJ
ajceb-7521	68	17	channels	channel	NOUN
ajceb-7521	68	18	will	will	AUX
ajceb-7521	68	19	continue	continue	VERB
ajceb-7521	68	20	to	to	PART
ajceb-7521	68	21	evolve	evolve	VERB
ajceb-7521	68	22	,	,	PUNCT
ajceb-7521	68	23	and	and	CCONJ
ajceb-7521	68	24	be	be	AUX
ajceb-7521	68	25	prepared	prepare	VERB
ajceb-7521	68	26	to	to	PART
ajceb-7521	68	27	face	face	VERB
ajceb-7521	68	28	a	a	DET
ajceb-7521	68	29	broadened	broaden	VERB
ajceb-7521	68	30	view	view	NOUN
ajceb-7521	68	31	of	of	ADP
ajceb-7521	68	32	distribution	distribution	NOUN
ajceb-7521	68	33	intensity	intensity	NOUN
ajceb-7521	68	34	(	(	PUNCT
ajceb-7521	68	35	van	van	NOUN
ajceb-7521	68	36	bruggen	bruggen	NOUN
ajceb-7521	68	37	,	,	PUNCT
ajceb-7521	68	38	et	et	PROPN
ajceb-7521	68	39	al	al	PROPN
ajceb-7521	68	40	.	.	PROPN
ajceb-7521	68	41	,	,	PUNCT
ajceb-7521	68	42	2010	2010	NUM
ajceb-7521	68	43	)	)	PUNCT
ajceb-7521	68	44	.	.	PUNCT
ajceb-7521	69	1	commentators	commentator	NOUN
ajceb-7521	69	2	have	have	AUX
ajceb-7521	69	3	noted	note	VERB
ajceb-7521	69	4	that	that	SCONJ
ajceb-7521	69	5	as	as	SCONJ
ajceb-7521	69	6	industries	industry	NOUN
ajceb-7521	69	7	and	and	CCONJ
ajceb-7521	69	8	markets	market	NOUN
ajceb-7521	69	9	become	become	VERB
ajceb-7521	69	10	more	more	ADV
ajceb-7521	69	11	complex	complex	ADJ
ajceb-7521	69	12	,	,	PUNCT
ajceb-7521	69	13	companies	company	NOUN
ajceb-7521	69	14	are	be	AUX
ajceb-7521	69	15	scrambling	scramble	VERB
ajceb-7521	69	16	to	to	PART
ajceb-7521	69	17	build	build	VERB
ajceb-7521	69	18	and	and	CCONJ
ajceb-7521	69	19	maintain	maintain	VERB
ajceb-7521	69	20	capabilities	capability	NOUN
ajceb-7521	69	21	to	to	PART
ajceb-7521	69	22	respond	respond	VERB
ajceb-7521	69	23	with	with	ADP
ajceb-7521	69	24	new	new	ADJ
ajceb-7521	69	25	thinking	thinking	NOUN
ajceb-7521	69	26	and	and	CCONJ
ajceb-7521	69	27	new	new	ADJ
ajceb-7521	69	28	marketing	marketing	NOUN
ajceb-7521	69	29	strategies	strategy	NOUN
ajceb-7521	69	30	(	(	PUNCT
ajceb-7521	69	31	hagel	hagel	PROPN
ajceb-7521	69	32	,	,	PUNCT
ajceb-7521	69	33	brown	brown	NOUN
ajceb-7521	69	34	and	and	CCONJ
ajceb-7521	69	35	davison	davison	PROPN
ajceb-7521	69	36	,	,	PUNCT
ajceb-7521	69	37	2009	2009	NUM
ajceb-7521	69	38	)	)	PUNCT
ajceb-7521	69	39	.	.	PUNCT
ajceb-7521	70	1	contemporary	contemporary	ADJ
ajceb-7521	70	2	marketing	marketing	NOUN
ajceb-7521	70	3	strategies	strategy	NOUN
ajceb-7521	70	4	require	require	VERB
ajceb-7521	70	5	insight	insight	NOUN
ajceb-7521	70	6	to	to	PART
ajceb-7521	70	7	help	help	VERB
ajceb-7521	70	8	anticipate	anticipate	VERB
ajceb-7521	70	9	market	market	NOUN
ajceb-7521	70	10	changes	change	NOUN
ajceb-7521	70	11	and	and	CCONJ
ajceb-7521	70	12	new	new	ADJ
ajceb-7521	70	13	disruptors	disruptor	NOUN
ajceb-7521	70	14	,	,	PUNCT
ajceb-7521	70	15	willingness	willingness	NOUN
ajceb-7521	70	16	to	to	PART
ajceb-7521	70	17	experiment	experiment	VERB
ajceb-7521	70	18	with	with	ADP
ajceb-7521	70	19	different	different	ADJ
ajceb-7521	70	20	marketing	marketing	NOUN
ajceb-7521	70	21	approaches	approach	NOUN
ajceb-7521	70	22	,	,	PUNCT
ajceb-7521	70	23	and	and	CCONJ
ajceb-7521	70	24	more	more	ADV
ajceb-7521	70	25	open	open	ADJ
ajceb-7521	70	26	marketing	marketing	NOUN
ajceb-7521	70	27	that	that	PRON
ajceb-7521	70	28	disintermediates	disintermediate	VERB
ajceb-7521	70	29	the	the	DET
ajceb-7521	70	30	company	company	NOUN
ajceb-7521	70	31	and	and	CCONJ
ajceb-7521	70	32	the	the	DET
ajceb-7521	70	33	customer	customer	NOUN
ajceb-7521	70	34	(	(	PUNCT
ajceb-7521	70	35	day	day	PROPN
ajceb-7521	70	36	,	,	PUNCT
ajceb-7521	70	37	2011	2011	NUM
ajceb-7521	70	38	)	)	PUNCT
ajceb-7521	70	39	.	.	PUNCT
ajceb-7521	71	1	this	this	PRON
ajceb-7521	71	2	creates	create	VERB
ajceb-7521	71	3	another	another	DET
ajceb-7521	71	4	challenge	challenge	NOUN
ajceb-7521	71	5	:	:	PUNCT
ajceb-7521	71	6	many	many	ADJ
ajceb-7521	71	7	companies	company	NOUN
ajceb-7521	71	8	struggle	struggle	VERB
ajceb-7521	71	9	to	to	PART
ajceb-7521	71	10	identify	identify	VERB
ajceb-7521	71	11	,	,	PUNCT
ajceb-7521	71	12	attract	attract	VERB
ajceb-7521	71	13	and	and	CCONJ
ajceb-7521	71	14	retain	retain	VERB
ajceb-7521	71	15	skilled	skilled	ADJ
ajceb-7521	71	16	talent	talent	NOUN
ajceb-7521	71	17	to	to	PART
ajceb-7521	71	18	fill	fill	VERB
ajceb-7521	71	19	key	key	ADJ
ajceb-7521	71	20	marketing	marketing	NOUN
ajceb-7521	71	21	roles	role	NOUN
ajceb-7521	71	22	.	.	PUNCT
ajceb-7521	72	1	there	there	PRON
ajceb-7521	72	2	is	be	VERB
ajceb-7521	72	3	a	a	DET
ajceb-7521	72	4	shortage	shortage	NOUN
ajceb-7521	72	5	of	of	ADP
ajceb-7521	72	6	people	people	NOUN
ajceb-7521	72	7	with	with	ADP
ajceb-7521	72	8	deep	deep	ADJ
ajceb-7521	72	9	knowledge	knowledge	NOUN
ajceb-7521	72	10	and	and	CCONJ
ajceb-7521	72	11	experience	experience	NOUN
ajceb-7521	72	12	across	across	ADP
ajceb-7521	72	13	technology	technology	NOUN
ajceb-7521	72	14	-	-	PUNCT
ajceb-7521	72	15	related	relate	VERB
ajceb-7521	72	16	marketing	marketing	NOUN
ajceb-7521	72	17	strategies	strategy	NOUN
ajceb-7521	72	18	(	(	PUNCT
ajceb-7521	72	19	social	social	ADJ
ajceb-7521	72	20	networking	networking	NOUN
ajceb-7521	72	21	,	,	PUNCT
ajceb-7521	72	22	big	big	ADJ
ajceb-7521	72	23	data	datum	NOUN
ajceb-7521	72	24	,	,	PUNCT
ajceb-7521	72	25	artificial	artificial	ADJ
ajceb-7521	72	26	intelligence	intelligence	NOUN
ajceb-7521	72	27	,	,	PUNCT
ajceb-7521	72	28	digital	digital	ADJ
ajceb-7521	72	29	media	medium	NOUN
ajceb-7521	72	30	etc	etc	X
ajceb-7521	72	31	.	.	PUNCT
ajceb-7521	72	32	)	)	PUNCT
ajceb-7521	73	1	(	(	PUNCT
ajceb-7521	73	2	beach	beach	NOUN
ajceb-7521	73	3	,	,	PUNCT
ajceb-7521	73	4	2019	2019	NUM
ajceb-7521	73	5	)	)	PUNCT
ajceb-7521	73	6	.	.	PUNCT
ajceb-7521	74	1	moreover	moreover	ADV
ajceb-7521	74	2	,	,	PUNCT
ajceb-7521	74	3	these	these	DET
ajceb-7521	74	4	people	people	NOUN
ajceb-7521	74	5	tend	tend	VERB
ajceb-7521	74	6	to	to	PART
ajceb-7521	74	7	be	be	AUX
ajceb-7521	74	8	attracted	attract	VERB
ajceb-7521	74	9	to	to	ADP
ajceb-7521	74	10	high	high	ADJ
ajceb-7521	74	11	-	-	PUNCT
ajceb-7521	74	12	profile	profile	NOUN
ajceb-7521	74	13	,	,	PUNCT
ajceb-7521	74	14	high	high	ADJ
ajceb-7521	74	15	-	-	PUNCT
ajceb-7521	74	16	tech	tech	NOUN
ajceb-7521	74	17	companies	company	NOUN
ajceb-7521	74	18	with	with	ADP
ajceb-7521	74	19	a	a	DET
ajceb-7521	74	20	strong	strong	ADJ
ajceb-7521	74	21	employee	employee	NOUN
ajceb-7521	74	22	proposition	proposition	NOUN
ajceb-7521	74	23	,	,	PUNCT
ajceb-7521	74	24	making	make	VERB
ajceb-7521	74	25	it	it	PRON
ajceb-7521	74	26	harder	hard	ADJ
ajceb-7521	74	27	for	for	SCONJ
ajceb-7521	74	28	smaller	small	ADJ
ajceb-7521	74	29	companies	company	NOUN
ajceb-7521	74	30	to	to	PART
ajceb-7521	74	31	hire	hire	VERB
ajceb-7521	74	32	them	they	PRON
ajceb-7521	74	33	(	(	PUNCT
ajceb-7521	74	34	beach	beach	NOUN
ajceb-7521	74	35	,	,	PUNCT
ajceb-7521	74	36	2019	2019	NUM
ajceb-7521	74	37	)	)	PUNCT
ajceb-7521	74	38	.	.	PUNCT
ajceb-7521	75	1	companies	company	NOUN
ajceb-7521	75	2	may	may	AUX
ajceb-7521	75	3	struggle	struggle	VERB
ajceb-7521	75	4	to	to	PART
ajceb-7521	75	5	address	address	VERB
ajceb-7521	75	6	these	these	DET
ajceb-7521	75	7	challenges	challenge	NOUN
ajceb-7521	75	8	due	due	ADJ
ajceb-7521	75	9	to	to	ADP
ajceb-7521	75	10	organisational	organisational	ADJ
ajceb-7521	75	11	rigidities	rigidity	NOUN
ajceb-7521	75	12	.	.	PUNCT
ajceb-7521	76	1	they	they	PRON
ajceb-7521	76	2	may	may	AUX
ajceb-7521	76	3	have	have	AUX
ajceb-7521	76	4	developed	develop	VERB
ajceb-7521	76	5	a	a	DET
ajceb-7521	76	6	particular	particular	ADJ
ajceb-7521	76	7	marketing	marketing	NOUN
ajceb-7521	76	8	capability	capability	NOUN
ajceb-7521	76	9	,	,	PUNCT
ajceb-7521	76	10	and	and	CCONJ
ajceb-7521	76	11	some	some	PRON
ajceb-7521	76	12	may	may	AUX
ajceb-7521	76	13	continue	continue	VERB
ajceb-7521	76	14	with	with	ADP
ajceb-7521	76	15	this	this	DET
ajceb-7521	76	16	static	static	ADJ
ajceb-7521	76	17	capability	capability	NOUN
ajceb-7521	76	18	long	long	ADV
ajceb-7521	76	19	past	past	ADP
ajceb-7521	76	20	its	its	PRON
ajceb-7521	76	21	point	point	NOUN
ajceb-7521	76	22	of	of	ADP
ajceb-7521	76	23	obsolescence	obsolescence	NOUN
ajceb-7521	76	24	,	,	PUNCT
ajceb-7521	76	25	inhibiting	inhibit	VERB
ajceb-7521	76	26	innovation	innovation	NOUN
ajceb-7521	76	27	(	(	PUNCT
ajceb-7521	76	28	rawley	rawley	NOUN
ajceb-7521	76	29	,	,	PUNCT
ajceb-7521	76	30	2010	2010	NUM
ajceb-7521	76	31	)	)	PUNCT
ajceb-7521	76	32	.	.	PUNCT
ajceb-7521	77	1	in	in	ADP
ajceb-7521	77	2	doing	do	VERB
ajceb-7521	77	3	so	so	ADV
ajceb-7521	77	4	they	they	PRON
ajceb-7521	77	5	fail	fail	VERB
ajceb-7521	77	6	to	to	PART
ajceb-7521	77	7	experiment	experiment	VERB
ajceb-7521	77	8	with	with	ADP
ajceb-7521	77	9	or	or	CCONJ
ajceb-7521	77	10	explore	explore	VERB
ajceb-7521	77	11	different	different	ADJ
ajceb-7521	77	12	marketing	marketing	NOUN
ajceb-7521	77	13	options	option	NOUN
ajceb-7521	77	14	(	(	PUNCT
ajceb-7521	77	15	march	march	NOUN
ajceb-7521	77	16	,	,	PUNCT
ajceb-7521	77	17	1991	1991	NUM
ajceb-7521	77	18	)	)	PUNCT
ajceb-7521	77	19	.	.	PUNCT
ajceb-7521	78	1	a	a	DET
ajceb-7521	78	2	similar	similar	ADJ
ajceb-7521	78	3	problem	problem	NOUN
ajceb-7521	78	4	is	be	AUX
ajceb-7521	78	5	companies	company	NOUN
ajceb-7521	78	6	waiting	wait	VERB
ajceb-7521	78	7	too	too	ADV
ajceb-7521	78	8	long	long	ADJ
ajceb-7521	78	9	to	to	PART
ajceb-7521	78	10	analyse	analyse	VERB
ajceb-7521	78	11	the	the	DET
ajceb-7521	78	12	results	result	NOUN
ajceb-7521	78	13	and	and	CCONJ
ajceb-7521	78	14	effectiveness	effectiveness	NOUN
ajceb-7521	78	15	of	of	ADP
ajceb-7521	78	16	their	their	PRON
ajceb-7521	78	17	marketing	marketing	NOUN
ajceb-7521	78	18	campaigns	campaign	NOUN
ajceb-7521	78	19	,	,	PUNCT
ajceb-7521	78	20	creating	create	VERB
ajceb-7521	78	21	lag	lag	NOUN
ajceb-7521	78	22	in	in	ADP
ajceb-7521	78	23	adjusting	adjust	VERB
ajceb-7521	78	24	their	their	PRON
ajceb-7521	78	25	marketing	marketing	NOUN
ajceb-7521	78	26	strategies	strategy	NOUN
ajceb-7521	78	27	(	(	PUNCT
ajceb-7521	78	28	vukomanovic	vukomanovic	ADJ
ajceb-7521	78	29	,	,	PUNCT
ajceb-7521	78	30	radujkovic	radujkovic	ADJ
ajceb-7521	78	31	and	and	CCONJ
ajceb-7521	78	32	nahod	nahod	ADJ
ajceb-7521	78	33	,	,	PUNCT
ajceb-7521	78	34	2010	2010	NUM
ajceb-7521	78	35	)	)	PUNCT
ajceb-7521	78	36	.	.	PUNCT
ajceb-7521	79	1	for	for	ADP
ajceb-7521	79	2	many	many	ADJ
ajceb-7521	79	3	companies	company	NOUN
ajceb-7521	79	4	–	–	PUNCT
ajceb-7521	79	5	particularly	particularly	ADV
ajceb-7521	79	6	smaller	small	ADJ
ajceb-7521	79	7	businesses	business	NOUN
ajceb-7521	79	8	–	–	PUNCT
ajceb-7521	79	9	the	the	DET
ajceb-7521	79	10	pace	pace	NOUN
ajceb-7521	79	11	of	of	ADP
ajceb-7521	79	12	change	change	NOUN
ajceb-7521	79	13	and	and	CCONJ
ajceb-7521	79	14	rapid	rapid	ADJ
ajceb-7521	79	15	advances	advance	NOUN
ajceb-7521	79	16	in	in	ADP
ajceb-7521	79	17	technology	technology	NOUN
ajceb-7521	79	18	and	and	CCONJ
ajceb-7521	79	19	internet	internet	NOUN
ajceb-7521	79	20	marketing	marketing	NOUN
ajceb-7521	79	21	mean	mean	VERB
ajceb-7521	79	22	there	there	PRON
ajceb-7521	79	23	is	be	VERB
ajceb-7521	79	24	insufficient	insufficient	ADJ
ajceb-7521	79	25	time	time	NOUN
ajceb-7521	79	26	to	to	PART
ajceb-7521	79	27	absorb	absorb	VERB
ajceb-7521	79	28	and	and	CCONJ
ajceb-7521	79	29	analyse	analyse	VERB
ajceb-7521	79	30	all	all	DET
ajceb-7521	79	31	the	the	DET
ajceb-7521	79	32	data	datum	NOUN
ajceb-7521	79	33	and	and	CCONJ
ajceb-7521	79	34	formulate	formulate	VERB
ajceb-7521	79	35	an	an	DET
ajceb-7521	79	36	appropriate	appropriate	ADJ
ajceb-7521	79	37	response	response	NOUN
ajceb-7521	79	38	.	.	PUNCT
ajceb-7521	80	1	despite	despite	SCONJ
ajceb-7521	80	2	these	these	DET
ajceb-7521	80	3	resourceand	resourceand	NOUN
ajceb-7521	80	4	technology	technology	NOUN
ajceb-7521	80	5	-	-	PUNCT
ajceb-7521	80	6	based	base	VERB
ajceb-7521	80	7	challenges	challenge	NOUN
ajceb-7521	80	8	,	,	PUNCT
ajceb-7521	80	9	businesses	business	NOUN
ajceb-7521	80	10	continue	continue	VERB
ajceb-7521	80	11	to	to	PART
ajceb-7521	80	12	increase	increase	VERB
ajceb-7521	80	13	their	their	PRON
ajceb-7521	80	14	uptake	uptake	NOUN
ajceb-7521	80	15	of	of	ADP
ajceb-7521	80	16	newer	new	ADJ
ajceb-7521	80	17	and	and	CCONJ
ajceb-7521	80	18	more	more	ADV
ajceb-7521	80	19	technically	technically	ADV
ajceb-7521	80	20	advanced	advanced	ADJ
ajceb-7521	80	21	marketing	marketing	NOUN
ajceb-7521	80	22	capabilities	capability	NOUN
ajceb-7521	80	23	to	to	PART
ajceb-7521	80	24	grow	grow	VERB
ajceb-7521	80	25	their	their	PRON
ajceb-7521	80	26	brands	brand	NOUN
ajceb-7521	80	27	,	,	PUNCT
ajceb-7521	80	28	reach	reach	VERB
ajceb-7521	80	29	new	new	ADJ
ajceb-7521	80	30	demographics	demographic	NOUN
ajceb-7521	80	31	,	,	PUNCT
ajceb-7521	80	32	malesev	malesev	NOUN
ajceb-7521	80	33	and	and	CCONJ
ajceb-7521	80	34	cherry	cherry	NOUN
ajceb-7521	80	35	construction	construction	NOUN
ajceb-7521	80	36	economics	economic	NOUN
ajceb-7521	80	37	and	and	CCONJ
ajceb-7521	80	38	building	building	NOUN
ajceb-7521	80	39	,	,	PUNCT
ajceb-7521	80	40	vol	vol	NOUN
ajceb-7521	80	41	.	.	PROPN
ajceb-7521	81	1	21	21	NUM
ajceb-7521	81	2	,	,	PUNCT
ajceb-7521	81	3	no	no	INTJ
ajceb-7521	81	4	.	.	NOUN
ajceb-7521	81	5	1	1	NUM
ajceb-7521	81	6	march	march	PROPN
ajceb-7521	81	7	202169	202169	NUM
ajceb-7521	81	8	engage	engage	VERB
ajceb-7521	81	9	with	with	ADP
ajceb-7521	81	10	more	more	ADV
ajceb-7521	81	11	prospective	prospective	ADJ
ajceb-7521	81	12	customers	customer	NOUN
ajceb-7521	81	13	and	and	CCONJ
ajceb-7521	81	14	,	,	PUNCT
ajceb-7521	81	15	ultimately	ultimately	ADV
ajceb-7521	81	16	,	,	PUNCT
ajceb-7521	81	17	grow	grow	VERB
ajceb-7521	81	18	their	their	PRON
ajceb-7521	81	19	market	market	NOUN
ajceb-7521	81	20	share	share	NOUN
ajceb-7521	81	21	.	.	PUNCT
ajceb-7521	82	1	smes	sme	NOUN
ajceb-7521	82	2	that	that	PRON
ajceb-7521	82	3	can	can	AUX
ajceb-7521	82	4	exploit	exploit	VERB
ajceb-7521	82	5	internet	internet	NOUN
ajceb-7521	82	6	-	-	PUNCT
ajceb-7521	82	7	enabled	enable	VERB
ajceb-7521	82	8	digital	digital	ADJ
ajceb-7521	82	9	channels	channel	NOUN
ajceb-7521	82	10	will	will	AUX
ajceb-7521	82	11	amplify	amplify	VERB
ajceb-7521	82	12	their	their	PRON
ajceb-7521	82	13	marketing	marketing	NOUN
ajceb-7521	82	14	exposure	exposure	NOUN
ajceb-7521	82	15	beyond	beyond	ADP
ajceb-7521	82	16	what	what	PRON
ajceb-7521	82	17	was	be	AUX
ajceb-7521	82	18	possible	possible	ADJ
ajceb-7521	82	19	under	under	ADP
ajceb-7521	82	20	more	more	ADV
ajceb-7521	82	21	traditional	traditional	ADJ
ajceb-7521	82	22	approaches	approach	NOUN
ajceb-7521	82	23	.	.	PUNCT
ajceb-7521	83	1	many	many	ADJ
ajceb-7521	83	2	smes	sme	NOUN
ajceb-7521	83	3	in	in	ADP
ajceb-7521	83	4	the	the	DET
ajceb-7521	83	5	residential	residential	ADJ
ajceb-7521	83	6	construction	construction	NOUN
ajceb-7521	83	7	sector	sector	NOUN
ajceb-7521	83	8	traditionally	traditionally	ADV
ajceb-7521	83	9	spend	spend	VERB
ajceb-7521	83	10	around	around	ADV
ajceb-7521	83	11	10	10	NUM
ajceb-7521	83	12	%	%	NOUN
ajceb-7521	83	13	of	of	ADP
ajceb-7521	83	14	annual	annual	ADJ
ajceb-7521	83	15	revenue	revenue	NOUN
ajceb-7521	83	16	on	on	ADP
ajceb-7521	83	17	marketing	marketing	NOUN
ajceb-7521	83	18	,	,	PUNCT
ajceb-7521	83	19	they	they	PRON
ajceb-7521	83	20	may	may	AUX
ajceb-7521	83	21	now	now	ADV
ajceb-7521	83	22	be	be	AUX
ajceb-7521	83	23	more	more	ADV
ajceb-7521	83	24	inclined	inclined	ADJ
ajceb-7521	83	25	to	to	PART
ajceb-7521	83	26	leverage	leverage	VERB
ajceb-7521	83	27	digital	digital	ADJ
ajceb-7521	83	28	marketing	marketing	NOUN
ajceb-7521	83	29	platforms	platform	NOUN
ajceb-7521	83	30	due	due	ADP
ajceb-7521	83	31	to	to	ADP
ajceb-7521	83	32	the	the	DET
ajceb-7521	83	33	reduced	reduce	VERB
ajceb-7521	83	34	upfront	upfront	ADJ
ajceb-7521	83	35	costs	cost	NOUN
ajceb-7521	83	36	.	.	PUNCT
ajceb-7521	84	1	for	for	ADP
ajceb-7521	84	2	many	many	ADJ
ajceb-7521	84	3	smes	sme	NOUN
ajceb-7521	84	4	in	in	ADP
ajceb-7521	84	5	the	the	DET
ajceb-7521	84	6	construction	construction	NOUN
ajceb-7521	84	7	industry	industry	NOUN
ajceb-7521	84	8	,	,	PUNCT
ajceb-7521	84	9	where	where	SCONJ
ajceb-7521	84	10	margins	margin	NOUN
ajceb-7521	84	11	are	be	AUX
ajceb-7521	84	12	tight	tight	ADJ
ajceb-7521	84	13	and	and	CCONJ
ajceb-7521	84	14	brand	brand	NOUN
ajceb-7521	84	15	damage	damage	NOUN
ajceb-7521	84	16	can	can	AUX
ajceb-7521	84	17	be	be	AUX
ajceb-7521	84	18	fatal	fatal	ADJ
ajceb-7521	84	19	,	,	PUNCT
ajceb-7521	84	20	internet	internet	NOUN
ajceb-7521	84	21	and	and	CCONJ
ajceb-7521	84	22	social	social	ADJ
ajceb-7521	84	23	media	medium	NOUN
ajceb-7521	84	24	strategies	strategy	NOUN
ajceb-7521	84	25	can	can	AUX
ajceb-7521	84	26	provide	provide	VERB
ajceb-7521	84	27	an	an	DET
ajceb-7521	84	28	affordable	affordable	ADJ
ajceb-7521	84	29	competitive	competitive	ADJ
ajceb-7521	84	30	advantage	advantage	NOUN
ajceb-7521	84	31	.	.	PUNCT
ajceb-7521	85	1	social	social	ADJ
ajceb-7521	85	2	media	medium	NOUN
ajceb-7521	85	3	,	,	PUNCT
ajceb-7521	85	4	in	in	ADP
ajceb-7521	85	5	particular	particular	ADJ
ajceb-7521	85	6	,	,	PUNCT
ajceb-7521	85	7	can	can	AUX
ajceb-7521	85	8	facilitate	facilitate	VERB
ajceb-7521	85	9	innovative	innovative	ADJ
ajceb-7521	85	10	ways	way	NOUN
ajceb-7521	85	11	for	for	ADP
ajceb-7521	85	12	company	company	NOUN
ajceb-7521	85	13	information	information	NOUN
ajceb-7521	85	14	,	,	PUNCT
ajceb-7521	85	15	products	product	NOUN
ajceb-7521	85	16	and	and	CCONJ
ajceb-7521	85	17	services	service	NOUN
ajceb-7521	85	18	to	to	PART
ajceb-7521	85	19	be	be	AUX
ajceb-7521	85	20	shared	share	VERB
ajceb-7521	85	21	amongst	amongst	ADP
ajceb-7521	85	22	customers	customer	NOUN
ajceb-7521	85	23	,	,	PUNCT
ajceb-7521	85	24	prospects	prospect	NOUN
ajceb-7521	85	25	and	and	CCONJ
ajceb-7521	85	26	partners	partner	NOUN
ajceb-7521	85	27	.	.	PUNCT
ajceb-7521	86	1	while	while	SCONJ
ajceb-7521	86	2	different	different	ADJ
ajceb-7521	86	3	industries	industry	NOUN
ajceb-7521	86	4	have	have	AUX
ajceb-7521	86	5	embraced	embrace	VERB
ajceb-7521	86	6	the	the	DET
ajceb-7521	86	7	internet	internet	NOUN
ajceb-7521	86	8	and	and	CCONJ
ajceb-7521	86	9	social	social	ADJ
ajceb-7521	86	10	media	medium	NOUN
ajceb-7521	86	11	at	at	ADP
ajceb-7521	86	12	different	different	ADJ
ajceb-7521	86	13	speeds	speed	NOUN
ajceb-7521	86	14	,	,	PUNCT
ajceb-7521	86	15	there	there	PRON
ajceb-7521	86	16	would	would	AUX
ajceb-7521	86	17	be	be	AUX
ajceb-7521	86	18	few	few	ADJ
ajceb-7521	86	19	commercial	commercial	ADJ
ajceb-7521	86	20	concerns	concern	NOUN
ajceb-7521	86	21	without	without	ADP
ajceb-7521	86	22	some	some	DET
ajceb-7521	86	23	type	type	NOUN
ajceb-7521	86	24	of	of	ADP
ajceb-7521	86	25	internet	internet	NOUN
ajceb-7521	86	26	presence	presence	NOUN
ajceb-7521	86	27	in	in	ADP
ajceb-7521	86	28	today	today	NOUN
ajceb-7521	86	29	’s	’s	PART
ajceb-7521	86	30	market	market	NOUN
ajceb-7521	86	31	.	.	PUNCT
ajceb-7521	87	1	nonetheless	nonetheless	ADV
ajceb-7521	87	2	,	,	PUNCT
ajceb-7521	87	3	there	there	PRON
ajceb-7521	87	4	is	be	VERB
ajceb-7521	87	5	a	a	DET
ajceb-7521	87	6	paucity	paucity	NOUN
ajceb-7521	87	7	of	of	ADP
ajceb-7521	87	8	evidence	evidence	NOUN
ajceb-7521	87	9	to	to	PART
ajceb-7521	87	10	indicate	indicate	VERB
ajceb-7521	87	11	how	how	SCONJ
ajceb-7521	87	12	well	well	ADJ
ajceb-7521	87	13	new	new	ADJ
ajceb-7521	87	14	marketing	marketing	NOUN
ajceb-7521	87	15	technologies	technology	NOUN
ajceb-7521	87	16	are	be	AUX
ajceb-7521	87	17	being	be	AUX
ajceb-7521	87	18	utilised	utilise	VERB
ajceb-7521	87	19	by	by	ADP
ajceb-7521	87	20	residential	residential	ADJ
ajceb-7521	87	21	construction	construction	NOUN
ajceb-7521	87	22	smes	sme	NOUN
ajceb-7521	87	23	,	,	PUNCT
ajceb-7521	87	24	what	what	DET
ajceb-7521	87	25	impact	impact	NOUN
ajceb-7521	87	26	they	they	PRON
ajceb-7521	87	27	can	can	AUX
ajceb-7521	87	28	have	have	VERB
ajceb-7521	87	29	for	for	ADP
ajceb-7521	87	30	such	such	ADJ
ajceb-7521	87	31	businesses	business	NOUN
ajceb-7521	87	32	and	and	CCONJ
ajceb-7521	87	33	what	what	DET
ajceb-7521	87	34	challenges	challenge	NOUN
ajceb-7521	87	35	and	and	CCONJ
ajceb-7521	87	36	implications	implication	NOUN
ajceb-7521	87	37	they	they	PRON
ajceb-7521	87	38	raise	raise	VERB
ajceb-7521	87	39	for	for	ADP
ajceb-7521	87	40	smes	sme	NOUN
ajceb-7521	87	41	in	in	ADP
ajceb-7521	87	42	the	the	DET
ajceb-7521	87	43	construction	construction	NOUN
ajceb-7521	87	44	sector	sector	NOUN
ajceb-7521	87	45	.	.	PUNCT
ajceb-7521	88	1	to	to	PART
ajceb-7521	88	2	address	address	VERB
ajceb-7521	88	3	this	this	DET
ajceb-7521	88	4	gap	gap	NOUN
ajceb-7521	88	5	,	,	PUNCT
ajceb-7521	88	6	the	the	DET
ajceb-7521	88	7	current	current	ADJ
ajceb-7521	88	8	study	study	NOUN
ajceb-7521	88	9	sought	seek	VERB
ajceb-7521	88	10	answers	answer	NOUN
ajceb-7521	88	11	to	to	ADP
ajceb-7521	88	12	three	three	NUM
ajceb-7521	88	13	research	research	NOUN
ajceb-7521	88	14	questions	question	NOUN
ajceb-7521	88	15	:	:	PUNCT
ajceb-7521	88	16	1	1	X
ajceb-7521	88	17	.	.	X
ajceb-7521	88	18	are	be	AUX
ajceb-7521	88	19	smes	sme	NOUN
ajceb-7521	88	20	ready	ready	ADJ
ajceb-7521	88	21	,	,	PUNCT
ajceb-7521	88	22	willing	willing	ADJ
ajceb-7521	88	23	and	and	CCONJ
ajceb-7521	88	24	able	able	ADJ
ajceb-7521	88	25	to	to	PART
ajceb-7521	88	26	embrace	embrace	VERB
ajceb-7521	88	27	greater	great	ADJ
ajceb-7521	88	28	digital	digital	ADJ
ajceb-7521	88	29	and	and	CCONJ
ajceb-7521	88	30	social	social	ADJ
ajceb-7521	88	31	media	medium	NOUN
ajceb-7521	88	32	marketing	marketing	NOUN
ajceb-7521	88	33	adoption	adoption	NOUN
ajceb-7521	88	34	in	in	ADP
ajceb-7521	88	35	order	order	NOUN
ajceb-7521	88	36	to	to	PART
ajceb-7521	88	37	boost	boost	VERB
ajceb-7521	88	38	their	their	PRON
ajceb-7521	88	39	marketing	marketing	NOUN
ajceb-7521	88	40	activities	activity	NOUN
ajceb-7521	88	41	in	in	ADP
ajceb-7521	88	42	an	an	DET
ajceb-7521	88	43	increasingly	increasingly	ADV
ajceb-7521	88	44	competitive	competitive	ADJ
ajceb-7521	88	45	market	market	NOUN
ajceb-7521	88	46	?	?	PUNCT
ajceb-7521	89	1	2	2	X
ajceb-7521	89	2	.	.	X
ajceb-7521	89	3	can	can	AUX
ajceb-7521	89	4	digital	digital	VERB
ajceb-7521	89	5	and	and	CCONJ
ajceb-7521	89	6	social	social	ADJ
ajceb-7521	89	7	marketing	marketing	NOUN
ajceb-7521	89	8	strategies	strategy	NOUN
ajceb-7521	89	9	achieve	achieve	VERB
ajceb-7521	89	10	company	company	NOUN
ajceb-7521	89	11	objectives	objective	NOUN
ajceb-7521	89	12	and	and	CCONJ
ajceb-7521	89	13	outcomes	outcome	NOUN
ajceb-7521	89	14	better	well	ADJ
ajceb-7521	89	15	than	than	ADP
ajceb-7521	89	16	or	or	CCONJ
ajceb-7521	89	17	equal	equal	ADJ
ajceb-7521	89	18	to	to	ADP
ajceb-7521	89	19	traditional	traditional	ADJ
ajceb-7521	89	20	marketing	marketing	NOUN
ajceb-7521	89	21	strategies	strategy	NOUN
ajceb-7521	89	22	?	?	PUNCT
ajceb-7521	90	1	3	3	X
ajceb-7521	90	2	.	.	X
ajceb-7521	90	3	what	what	PRON
ajceb-7521	90	4	challenges	challenge	NOUN
ajceb-7521	90	5	and	and	CCONJ
ajceb-7521	90	6	implications	implication	NOUN
ajceb-7521	90	7	exist	exist	VERB
ajceb-7521	90	8	for	for	ADP
ajceb-7521	90	9	smes	sme	NOUN
ajceb-7521	90	10	aiming	aim	VERB
ajceb-7521	90	11	to	to	PART
ajceb-7521	90	12	embrace	embrace	VERB
ajceb-7521	90	13	and	and	CCONJ
ajceb-7521	90	14	use	use	VERB
ajceb-7521	90	15	digital	digital	ADJ
ajceb-7521	90	16	or	or	CCONJ
ajceb-7521	90	17	social	social	ADJ
ajceb-7521	90	18	media	medium	NOUN
ajceb-7521	90	19	marketing	marketing	NOUN
ajceb-7521	90	20	strategies	strategy	NOUN
ajceb-7521	90	21	against	against	ADP
ajceb-7521	90	22	their	their	PRON
ajceb-7521	90	23	competitors	competitor	NOUN
ajceb-7521	90	24	?	?	PUNCT
ajceb-7521	91	1	research	research	NOUN
ajceb-7521	91	2	method	method	NOUN
ajceb-7521	91	3	data	datum	NOUN
ajceb-7521	91	4	were	be	AUX
ajceb-7521	91	5	obtained	obtain	VERB
ajceb-7521	91	6	predominantly	predominantly	ADV
ajceb-7521	91	7	through	through	ADP
ajceb-7521	91	8	qualitative	qualitative	ADJ
ajceb-7521	91	9	primary	primary	ADJ
ajceb-7521	91	10	research	research	NOUN
ajceb-7521	91	11	,	,	PUNCT
ajceb-7521	91	12	with	with	ADP
ajceb-7521	91	13	some	some	DET
ajceb-7521	91	14	secondary	secondary	ADJ
ajceb-7521	91	15	research	research	NOUN
ajceb-7521	91	16	for	for	ADP
ajceb-7521	91	17	context	context	NOUN
ajceb-7521	91	18	on	on	ADP
ajceb-7521	91	19	the	the	DET
ajceb-7521	91	20	residential	residential	ADJ
ajceb-7521	91	21	construction	construction	NOUN
ajceb-7521	91	22	industry	industry	NOUN
ajceb-7521	91	23	.	.	PUNCT
ajceb-7521	92	1	the	the	DET
ajceb-7521	92	2	choice	choice	NOUN
ajceb-7521	92	3	of	of	ADP
ajceb-7521	92	4	a	a	DET
ajceb-7521	92	5	qualitative	qualitative	ADJ
ajceb-7521	92	6	approach	approach	NOUN
ajceb-7521	92	7	was	be	AUX
ajceb-7521	92	8	influenced	influence	VERB
ajceb-7521	92	9	by	by	ADP
ajceb-7521	92	10	a	a	DET
ajceb-7521	92	11	recent	recent	ADJ
ajceb-7521	92	12	study	study	NOUN
ajceb-7521	92	13	(	(	PUNCT
ajceb-7521	92	14	quinn	quinn	PROPN
ajceb-7521	92	15	,	,	PUNCT
ajceb-7521	92	16	et	et	PROPN
ajceb-7521	92	17	al	al	PROPN
ajceb-7521	92	18	.	.	PROPN
ajceb-7521	92	19	,	,	PUNCT
ajceb-7521	92	20	2016	2016	NUM
ajceb-7521	92	21	)	)	PUNCT
ajceb-7521	92	22	that	that	PRON
ajceb-7521	92	23	used	use	VERB
ajceb-7521	92	24	a	a	DET
ajceb-7521	92	25	qualitative	qualitative	ADJ
ajceb-7521	92	26	approach	approach	NOUN
ajceb-7521	92	27	to	to	PART
ajceb-7521	92	28	understand	understand	VERB
ajceb-7521	92	29	how	how	SCONJ
ajceb-7521	92	30	organisations	organisation	NOUN
ajceb-7521	92	31	have	have	AUX
ajceb-7521	92	32	changed	change	VERB
ajceb-7521	92	33	their	their	PRON
ajceb-7521	92	34	marketing	marketing	NOUN
ajceb-7521	92	35	strategies	strategy	NOUN
ajceb-7521	92	36	in	in	ADP
ajceb-7521	92	37	response	response	NOUN
ajceb-7521	92	38	to	to	ADP
ajceb-7521	92	39	the	the	DET
ajceb-7521	92	40	digitisation	digitisation	NOUN
ajceb-7521	92	41	of	of	ADP
ajceb-7521	92	42	their	their	PRON
ajceb-7521	92	43	business	business	NOUN
ajceb-7521	92	44	models	model	NOUN
ajceb-7521	92	45	and	and	CCONJ
ajceb-7521	92	46	customer	customer	NOUN
ajceb-7521	92	47	expectations	expectation	NOUN
ajceb-7521	92	48	.	.	PUNCT
ajceb-7521	93	1	following	follow	VERB
ajceb-7521	93	2	thorough	thorough	ADJ
ajceb-7521	93	3	data	datum	NOUN
ajceb-7521	93	4	analysis	analysis	NOUN
ajceb-7521	93	5	,	,	PUNCT
ajceb-7521	93	6	that	that	DET
ajceb-7521	93	7	study	study	NOUN
ajceb-7521	93	8	was	be	AUX
ajceb-7521	93	9	able	able	ADJ
ajceb-7521	93	10	to	to	PART
ajceb-7521	93	11	provide	provide	VERB
ajceb-7521	93	12	a	a	DET
ajceb-7521	93	13	detailed	detailed	ADJ
ajceb-7521	93	14	interpretation	interpretation	NOUN
ajceb-7521	93	15	that	that	PRON
ajceb-7521	93	16	provided	provide	VERB
ajceb-7521	93	17	recommendations	recommendation	NOUN
ajceb-7521	93	18	for	for	SCONJ
ajceb-7521	93	19	organisations	organisation	NOUN
ajceb-7521	93	20	to	to	PART
ajceb-7521	93	21	consider	consider	VERB
ajceb-7521	93	22	in	in	ADP
ajceb-7521	93	23	moving	move	VERB
ajceb-7521	93	24	their	their	PRON
ajceb-7521	93	25	marketing	marketing	NOUN
ajceb-7521	93	26	strategies	strategy	NOUN
ajceb-7521	93	27	towards	towards	ADP
ajceb-7521	93	28	a	a	DET
ajceb-7521	93	29	stronger	strong	ADJ
ajceb-7521	93	30	digital	digital	ADJ
ajceb-7521	93	31	focus	focus	NOUN
ajceb-7521	93	32	.	.	PUNCT
ajceb-7521	94	1	the	the	DET
ajceb-7521	94	2	parallels	parallel	NOUN
ajceb-7521	94	3	with	with	ADP
ajceb-7521	94	4	the	the	DET
ajceb-7521	94	5	current	current	ADJ
ajceb-7521	94	6	study	study	NOUN
ajceb-7521	94	7	are	be	AUX
ajceb-7521	94	8	strong	strong	ADJ
ajceb-7521	94	9	and	and	CCONJ
ajceb-7521	94	10	it	it	PRON
ajceb-7521	94	11	was	be	AUX
ajceb-7521	94	12	assessed	assess	VERB
ajceb-7521	94	13	that	that	SCONJ
ajceb-7521	94	14	the	the	DET
ajceb-7521	94	15	qualitative	qualitative	ADJ
ajceb-7521	94	16	approach	approach	NOUN
ajceb-7521	94	17	adopted	adopt	VERB
ajceb-7521	94	18	by	by	ADP
ajceb-7521	94	19	quinn	quinn	NOUN
ajceb-7521	94	20	,	,	PUNCT
ajceb-7521	94	21	et	et	PROPN
ajceb-7521	94	22	al	al	PROPN
ajceb-7521	94	23	.	.	PUNCT
ajceb-7521	95	1	(	(	PUNCT
ajceb-7521	95	2	2016	2016	NUM
ajceb-7521	95	3	)	)	PUNCT
ajceb-7521	95	4	would	would	AUX
ajceb-7521	95	5	be	be	AUX
ajceb-7521	95	6	effective	effective	ADJ
ajceb-7521	95	7	for	for	ADP
ajceb-7521	95	8	the	the	DET
ajceb-7521	95	9	inquiry	inquiry	NOUN
ajceb-7521	95	10	,	,	PUNCT
ajceb-7521	95	11	critical	critical	ADJ
ajceb-7521	95	12	reflection	reflection	NOUN
ajceb-7521	95	13	and	and	CCONJ
ajceb-7521	95	14	insight	insight	NOUN
ajceb-7521	95	15	needed	need	VERB
ajceb-7521	95	16	to	to	PART
ajceb-7521	95	17	answer	answer	VERB
ajceb-7521	95	18	the	the	DET
ajceb-7521	95	19	current	current	ADJ
ajceb-7521	95	20	research	research	NOUN
ajceb-7521	95	21	questions	question	NOUN
ajceb-7521	95	22	.	.	PUNCT
ajceb-7521	96	1	with	with	ADP
ajceb-7521	96	2	regards	regard	NOUN
ajceb-7521	96	3	to	to	ADP
ajceb-7521	96	4	primary	primary	ADJ
ajceb-7521	96	5	research	research	NOUN
ajceb-7521	96	6	,	,	PUNCT
ajceb-7521	96	7	a	a	DET
ajceb-7521	96	8	series	series	NOUN
ajceb-7521	96	9	of	of	ADP
ajceb-7521	96	10	face	face	NOUN
ajceb-7521	96	11	-	-	PUNCT
ajceb-7521	96	12	to	to	ADP
ajceb-7521	96	13	-	-	PUNCT
ajceb-7521	96	14	face	face	NOUN
ajceb-7521	96	15	interviews	interview	NOUN
ajceb-7521	96	16	twenty	twenty	NUM
ajceb-7521	96	17	-	-	PUNCT
ajceb-7521	96	18	three	three	NUM
ajceb-7521	96	19	in	in	ADP
ajceb-7521	96	20	total	total	NOUN
ajceb-7521	96	21	were	be	AUX
ajceb-7521	96	22	conducted	conduct	VERB
ajceb-7521	96	23	with	with	ADP
ajceb-7521	96	24	residential	residential	ADJ
ajceb-7521	96	25	construction	construction	NOUN
ajceb-7521	96	26	sme	sme	NOUN
ajceb-7521	96	27	owners	owner	NOUN
ajceb-7521	96	28	and	and	CCONJ
ajceb-7521	96	29	the	the	DET
ajceb-7521	96	30	most	most	ADV
ajceb-7521	96	31	senior	senior	ADJ
ajceb-7521	96	32	person	person	NOUN
ajceb-7521	96	33	within	within	ADP
ajceb-7521	96	34	those	those	DET
ajceb-7521	96	35	companies	company	NOUN
ajceb-7521	96	36	responsible	responsible	ADJ
ajceb-7521	96	37	for	for	ADP
ajceb-7521	96	38	marketing	marketing	NOUN
ajceb-7521	96	39	.	.	PUNCT
ajceb-7521	97	1	to	to	PART
ajceb-7521	97	2	qualify	qualify	VERB
ajceb-7521	97	3	for	for	ADP
ajceb-7521	97	4	the	the	DET
ajceb-7521	97	5	interview	interview	NOUN
ajceb-7521	97	6	,	,	PUNCT
ajceb-7521	97	7	the	the	DET
ajceb-7521	97	8	company	company	NOUN
ajceb-7521	97	9	had	have	VERB
ajceb-7521	97	10	to	to	PART
ajceb-7521	97	11	meet	meet	VERB
ajceb-7521	97	12	the	the	DET
ajceb-7521	97	13	australian	australian	ADJ
ajceb-7521	97	14	bureau	bureau	NOUN
ajceb-7521	97	15	of	of	ADP
ajceb-7521	97	16	statistics	statistic	NOUN
ajceb-7521	97	17	criteria	criterion	NOUN
ajceb-7521	97	18	for	for	ADP
ajceb-7521	97	19	a	a	DET
ajceb-7521	97	20	small	small	ADJ
ajceb-7521	97	21	to	to	PART
ajceb-7521	97	22	medium	medium	ADJ
ajceb-7521	97	23	enterprise	enterprise	NOUN
ajceb-7521	97	24	(	(	PUNCT
ajceb-7521	97	25	sme	sme	NOUN
ajceb-7521	97	26	)	)	PUNCT
ajceb-7521	97	27	.	.	PUNCT
ajceb-7521	98	1	a	a	DET
ajceb-7521	98	2	small	small	ADJ
ajceb-7521	98	3	business	business	NOUN
ajceb-7521	98	4	is	be	AUX
ajceb-7521	98	5	defined	define	VERB
ajceb-7521	98	6	as	as	ADP
ajceb-7521	98	7	employing	employ	VERB
ajceb-7521	98	8	fewer	few	ADJ
ajceb-7521	98	9	than	than	ADP
ajceb-7521	98	10	20	20	NUM
ajceb-7521	98	11	people	people	NOUN
ajceb-7521	98	12	,	,	PUNCT
ajceb-7521	98	13	and	and	CCONJ
ajceb-7521	98	14	a	a	DET
ajceb-7521	98	15	medium	medium	ADJ
ajceb-7521	98	16	business	business	NOUN
ajceb-7521	98	17	employs	employ	VERB
ajceb-7521	98	18	20	20	NUM
ajceb-7521	98	19	to	to	PART
ajceb-7521	98	20	199	199	NUM
ajceb-7521	98	21	people	people	NOUN
ajceb-7521	98	22	(	(	PUNCT
ajceb-7521	98	23	abs	ab	NOUN
ajceb-7521	98	24	,	,	PUNCT
ajceb-7521	98	25	2018	2018	NUM
ajceb-7521	98	26	)	)	PUNCT
ajceb-7521	98	27	.	.	PUNCT
ajceb-7521	99	1	data	datum	NOUN
ajceb-7521	99	2	were	be	AUX
ajceb-7521	99	3	also	also	ADV
ajceb-7521	99	4	obtained	obtain	VERB
ajceb-7521	99	5	from	from	ADP
ajceb-7521	99	6	faceto	faceto	NOUN
ajceb-7521	99	7	-	-	PUNCT
ajceb-7521	99	8	face	face	NOUN
ajceb-7521	99	9	interviews	interview	NOUN
ajceb-7521	99	10	with	with	ADP
ajceb-7521	99	11	sme	sme	PROPN
ajceb-7521	99	12	’s	’s	PART
ajceb-7521	99	13	who	who	PRON
ajceb-7521	99	14	work	work	VERB
ajceb-7521	99	15	closely	closely	ADV
ajceb-7521	99	16	with	with	ADP
ajceb-7521	99	17	residential	residential	ADJ
ajceb-7521	99	18	builders	builder	NOUN
ajceb-7521	99	19	to	to	PART
ajceb-7521	99	20	determine	determine	VERB
ajceb-7521	99	21	whether	whether	SCONJ
ajceb-7521	99	22	the	the	DET
ajceb-7521	99	23	results	result	NOUN
ajceb-7521	99	24	obtained	obtain	VERB
ajceb-7521	99	25	from	from	ADP
ajceb-7521	99	26	the	the	DET
ajceb-7521	99	27	residential	residential	ADJ
ajceb-7521	99	28	builders	builder	NOUN
ajceb-7521	99	29	were	be	AUX
ajceb-7521	99	30	visible	visible	ADJ
ajceb-7521	99	31	in	in	ADP
ajceb-7521	99	32	other	other	ADJ
ajceb-7521	99	33	similar	similar	ADJ
ajceb-7521	99	34	sme	sme	NOUN
ajceb-7521	99	35	’s	’s	PART
ajceb-7521	99	36	(	(	PUNCT
ajceb-7521	99	37	table	table	NOUN
ajceb-7521	99	38	1	1	NUM
ajceb-7521	99	39	)	)	PUNCT
ajceb-7521	99	40	.	.	PUNCT
ajceb-7521	100	1	a	a	DET
ajceb-7521	100	2	copy	copy	NOUN
ajceb-7521	100	3	of	of	ADP
ajceb-7521	100	4	the	the	DET
ajceb-7521	100	5	interview	interview	NOUN
ajceb-7521	100	6	questions	question	NOUN
ajceb-7521	100	7	can	can	AUX
ajceb-7521	100	8	be	be	AUX
ajceb-7521	100	9	found	find	VERB
ajceb-7521	100	10	in	in	ADP
ajceb-7521	100	11	appendix	appendix	ADJ
ajceb-7521	100	12	a.	a.	NOUN
ajceb-7521	100	13	responses	response	NOUN
ajceb-7521	100	14	were	be	AUX
ajceb-7521	100	15	analysed	analyse	VERB
ajceb-7521	100	16	and	and	CCONJ
ajceb-7521	100	17	grouped	group	VERB
ajceb-7521	100	18	into	into	ADP
ajceb-7521	100	19	themes	theme	NOUN
ajceb-7521	100	20	to	to	PART
ajceb-7521	100	21	assist	assist	VERB
ajceb-7521	100	22	with	with	ADP
ajceb-7521	100	23	classifying	classify	VERB
ajceb-7521	100	24	responses	response	NOUN
ajceb-7521	100	25	and	and	CCONJ
ajceb-7521	100	26	identifying	identify	VERB
ajceb-7521	100	27	patterns	pattern	NOUN
ajceb-7521	100	28	.	.	PUNCT
ajceb-7521	101	1	malesev	malesev	NOUN
ajceb-7521	101	2	and	and	CCONJ
ajceb-7521	101	3	cherry	cherry	NOUN
ajceb-7521	101	4	construction	construction	NOUN
ajceb-7521	101	5	economics	economic	NOUN
ajceb-7521	101	6	and	and	CCONJ
ajceb-7521	101	7	building	building	NOUN
ajceb-7521	101	8	,	,	PUNCT
ajceb-7521	101	9	vol	vol	NOUN
ajceb-7521	101	10	.	.	PROPN
ajceb-7521	101	11	21	21	NUM
ajceb-7521	101	12	,	,	PUNCT
ajceb-7521	101	13	no	no	INTJ
ajceb-7521	101	14	.	.	NOUN
ajceb-7521	101	15	1	1	NUM
ajceb-7521	101	16	march	march	PROPN
ajceb-7521	101	17	202170	202170	NUM
ajceb-7521	101	18	table	table	NOUN
ajceb-7521	101	19	1	1	NUM
ajceb-7521	101	20	.	.	PUNCT
ajceb-7521	101	21	overview	overview	NOUN
ajceb-7521	101	22	of	of	ADP
ajceb-7521	101	23	key	key	ADJ
ajceb-7521	101	24	respondents	respondent	NOUN
ajceb-7521	101	25	with	with	ADP
ajceb-7521	101	26	reoccurring	reoccurre	VERB
ajceb-7521	101	27	themes	theme	NOUN
ajceb-7521	101	28	respondent	respondent	NOUN
ajceb-7521	101	29	industry	industry	NOUN
ajceb-7521	101	30	company	company	NOUN
ajceb-7521	101	31	details	detail	NOUN
ajceb-7521	101	32	role	role	VERB
ajceb-7521	101	33	a	a	DET
ajceb-7521	101	34	housing	housing	NOUN
ajceb-7521	101	35	construction	construction	NOUN
ajceb-7521	101	36	$	$	SYM
ajceb-7521	101	37	94	94	NUM
ajceb-7521	101	38	m	m	NOUN
ajceb-7521	101	39	turnover	turnover	NOUN
ajceb-7521	101	40	,	,	PUNCT
ajceb-7521	101	41	62	62	NUM
ajceb-7521	101	42	staff	staff	NOUN
ajceb-7521	101	43	,	,	PUNCT
ajceb-7521	101	44	sydney	sydney	NOUN
ajceb-7521	101	45	and	and	CCONJ
ajceb-7521	101	46	greater	great	ADJ
ajceb-7521	101	47	nsw	nsw	NOUN
ajceb-7521	101	48	residential	residential	ADJ
ajceb-7521	101	49	builder	builder	NOUN
ajceb-7521	101	50	owner	owner	NOUN
ajceb-7521	101	51	b	b	PROPN
ajceb-7521	101	52	housing	housing	NOUN
ajceb-7521	101	53	construction	construction	NOUN
ajceb-7521	101	54	head	head	NOUN
ajceb-7521	101	55	of	of	ADP
ajceb-7521	101	56	sales	sale	NOUN
ajceb-7521	101	57	and	and	CCONJ
ajceb-7521	101	58	marketing	marketing	NOUN
ajceb-7521	101	59	c	c	PROPN
ajceb-7521	101	60	housing	housing	NOUN
ajceb-7521	101	61	construction	construction	NOUN
ajceb-7521	101	62	$	$	SYM
ajceb-7521	101	63	35rn	35rn	ADJ
ajceb-7521	101	64	turnover	turnover	NOUN
ajceb-7521	101	65	,	,	PUNCT
ajceb-7521	101	66	15	15	NUM
ajceb-7521	101	67	staff	staff	NOUN
ajceb-7521	101	68	,	,	PUNCT
ajceb-7521	101	69	residential	residential	ADJ
ajceb-7521	101	70	builder	builder	NOUN
ajceb-7521	101	71	wollongong	wollongong	PROPN
ajceb-7521	101	72	and	and	CCONJ
ajceb-7521	101	73	nsw	nsw	PROPN
ajceb-7521	101	74	south	south	PROPN
ajceb-7521	101	75	coast	coast	PROPN
ajceb-7521	101	76	owner	owner	PROPN
ajceb-7521	101	77	/	/	SYM
ajceb-7521	101	78	manager	manager	NOUN
ajceb-7521	101	79	d	d	NOUN
ajceb-7521	101	80	housing	housing	NOUN
ajceb-7521	101	81	construction	construction	NOUN
ajceb-7521	101	82	owner	owner	NOUN
ajceb-7521	101	83	/manager	/manager	NOUN
ajceb-7521	101	84	e	e	PROPN
ajceb-7521	101	85	kitchen	kitchen	NOUN
ajceb-7521	101	86	and	and	CCONJ
ajceb-7521	101	87	joinery	joinery	NOUN
ajceb-7521	101	88	construction	construction	NOUN
ajceb-7521	101	89	$	$	SYM
ajceb-7521	101	90	19rn	19rn	NOUN
ajceb-7521	101	91	turnover	turnover	NOUN
ajceb-7521	101	92	,	,	PUNCT
ajceb-7521	101	93	14	14	NUM
ajceb-7521	101	94	staff	staff	NOUN
ajceb-7521	101	95	,	,	PUNCT
ajceb-7521	101	96	sydney	sydney	PROPN
ajceb-7521	101	97	nsw	nsw	PROPN
ajceb-7521	101	98	owner	owner	PROPN
ajceb-7521	101	99	f	f	PROPN
ajceb-7521	101	100	landscaping	landscape	VERB
ajceb-7521	101	101	$	$	SYM
ajceb-7521	101	102	8	8	NUM
ajceb-7521	101	103	m	m	NOUN
ajceb-7521	101	104	turnover	turnover	NOUN
ajceb-7521	101	105	,	,	PUNCT
ajceb-7521	101	106	14	14	NUM
ajceb-7521	101	107	staff	staff	NOUN
ajceb-7521	101	108	,	,	PUNCT
ajceb-7521	101	109	greater	great	ADJ
ajceb-7521	101	110	sydney	sydney	PROPN
ajceb-7521	101	111	area	area	PROPN
ajceb-7521	101	112	nsw	nsw	PROPN
ajceb-7521	101	113	owner	owner	NOUN
ajceb-7521	101	114	g	g	PROPN
ajceb-7521	101	115	flooring	floor	VERB
ajceb-7521	101	116	$	$	SYM
ajceb-7521	101	117	18	18	NUM
ajceb-7521	101	118	m	m	NOUN
ajceb-7521	101	119	turnover	turnover	NOUN
ajceb-7521	101	120	,	,	PUNCT
ajceb-7521	101	121	14	14	NUM
ajceb-7521	101	122	staff	staff	NOUN
ajceb-7521	101	123	,	,	PUNCT
ajceb-7521	101	124	nsw	nsw	PROPN
ajceb-7521	101	125	general	general	ADJ
ajceb-7521	101	126	manager	manager	NOUN
ajceb-7521	101	127	h	h	PROPN
ajceb-7521	101	128	ceramic	ceramic	ADJ
ajceb-7521	101	129	tiling	tile	VERB
ajceb-7521	101	130	$	$	SYM
ajceb-7521	101	131	16	16	NUM
ajceb-7521	101	132	m	m	NOUN
ajceb-7521	101	133	turnover	turnover	NOUN
ajceb-7521	101	134	,	,	PUNCT
ajceb-7521	101	135	18	18	NUM
ajceb-7521	101	136	staff	staff	NOUN
ajceb-7521	101	137	,	,	PUNCT
ajceb-7521	101	138	greater	great	ADJ
ajceb-7521	101	139	sydney	sydney	PROPN
ajceb-7521	101	140	nsw	nsw	PROPN
ajceb-7521	101	141	owner	owner	PROPN
ajceb-7521	101	142	/	/	SYM
ajceb-7521	101	143	manager	manager	NOUN
ajceb-7521	101	144	with	with	ADP
ajceb-7521	101	145	regards	regard	NOUN
ajceb-7521	101	146	to	to	ADP
ajceb-7521	101	147	secondary	secondary	ADJ
ajceb-7521	101	148	research	research	NOUN
ajceb-7521	101	149	,	,	PUNCT
ajceb-7521	101	150	data	datum	NOUN
ajceb-7521	101	151	on	on	ADP
ajceb-7521	101	152	residential	residential	ADJ
ajceb-7521	101	153	construction	construction	NOUN
ajceb-7521	101	154	marketing	marketing	NOUN
ajceb-7521	101	155	,	,	PUNCT
ajceb-7521	101	156	insights	insight	NOUN
ajceb-7521	101	157	into	into	ADP
ajceb-7521	101	158	the	the	DET
ajceb-7521	101	159	industry	industry	NOUN
ajceb-7521	101	160	and	and	CCONJ
ajceb-7521	101	161	other	other	ADJ
ajceb-7521	101	162	economic	economic	ADJ
ajceb-7521	101	163	data	datum	NOUN
ajceb-7521	101	164	were	be	AUX
ajceb-7521	101	165	extracted	extract	VERB
ajceb-7521	101	166	from	from	ADP
ajceb-7521	101	167	the	the	DET
ajceb-7521	101	168	housing	housing	NOUN
ajceb-7521	101	169	industry	industry	PROPN
ajceb-7521	101	170	association	association	PROPN
ajceb-7521	101	171	’s	’s	PART
ajceb-7521	101	172	database	database	NOUN
ajceb-7521	101	173	.	.	PUNCT
ajceb-7521	102	1	key	key	ADJ
ajceb-7521	102	2	findings	finding	NOUN
ajceb-7521	102	3	the	the	DET
ajceb-7521	102	4	interviews	interview	NOUN
ajceb-7521	102	5	provided	provide	VERB
ajceb-7521	102	6	interesting	interesting	ADJ
ajceb-7521	102	7	insights	insight	NOUN
ajceb-7521	102	8	into	into	ADP
ajceb-7521	102	9	smes	sme	NOUN
ajceb-7521	102	10	’	'	PUNCT
ajceb-7521	102	11	views	view	NOUN
ajceb-7521	102	12	of	of	ADP
ajceb-7521	102	13	competitive	competitive	ADJ
ajceb-7521	102	14	factors	factor	NOUN
ajceb-7521	102	15	and	and	CCONJ
ajceb-7521	102	16	how	how	SCONJ
ajceb-7521	102	17	they	they	PRON
ajceb-7521	102	18	were	be	AUX
ajceb-7521	102	19	responding	respond	VERB
ajceb-7521	102	20	.	.	PUNCT
ajceb-7521	103	1	responses	response	NOUN
ajceb-7521	103	2	extended	extend	VERB
ajceb-7521	103	3	beyond	beyond	ADP
ajceb-7521	103	4	discussion	discussion	NOUN
ajceb-7521	103	5	of	of	ADP
ajceb-7521	103	6	marketing	marketing	NOUN
ajceb-7521	103	7	strategies	strategy	NOUN
ajceb-7521	103	8	and	and	CCONJ
ajceb-7521	103	9	communication	communication	NOUN
ajceb-7521	103	10	methods	method	NOUN
ajceb-7521	103	11	;	;	PUNCT
ajceb-7521	103	12	indeed	indeed	ADV
ajceb-7521	103	13	,	,	PUNCT
ajceb-7521	103	14	many	many	ADJ
ajceb-7521	103	15	respondents	respondent	NOUN
ajceb-7521	103	16	identified	identify	VERB
ajceb-7521	103	17	a	a	DET
ajceb-7521	103	18	pre	pre	NOUN
ajceb-7521	103	19	-	-	NOUN
ajceb-7521	103	20	occupation	occupation	NOUN
ajceb-7521	103	21	with	with	ADP
ajceb-7521	103	22	digital	digital	ADJ
ajceb-7521	103	23	and	and	CCONJ
ajceb-7521	103	24	social	social	ADJ
ajceb-7521	103	25	media	medium	NOUN
ajceb-7521	103	26	marketing	marketing	NOUN
ajceb-7521	103	27	as	as	ADP
ajceb-7521	103	28	the	the	DET
ajceb-7521	103	29	bugbear	bugbear	NOUN
ajceb-7521	103	30	of	of	ADP
ajceb-7521	103	31	their	their	PRON
ajceb-7521	103	32	industry	industry	NOUN
ajceb-7521	103	33	.	.	PUNCT
ajceb-7521	104	1	a	a	DET
ajceb-7521	104	2	phenomenological	phenomenological	ADJ
ajceb-7521	104	3	approach	approach	NOUN
ajceb-7521	104	4	similar	similar	ADJ
ajceb-7521	104	5	to	to	ADP
ajceb-7521	104	6	that	that	PRON
ajceb-7521	104	7	used	use	VERB
ajceb-7521	104	8	by	by	ADP
ajceb-7521	104	9	quinn	quinn	NOUN
ajceb-7521	104	10	,	,	PUNCT
ajceb-7521	104	11	et	et	PROPN
ajceb-7521	104	12	al	al	PROPN
ajceb-7521	104	13	,	,	PUNCT
ajceb-7521	104	14	(	(	PUNCT
ajceb-7521	104	15	2016	2016	NUM
ajceb-7521	104	16	)	)	PUNCT
ajceb-7521	104	17	,	,	PUNCT
ajceb-7521	104	18	was	be	AUX
ajceb-7521	104	19	adopted	adopt	VERB
ajceb-7521	104	20	in	in	ADP
ajceb-7521	104	21	analysing	analyse	VERB
ajceb-7521	104	22	interview	interview	NOUN
ajceb-7521	104	23	responses	response	NOUN
ajceb-7521	104	24	to	to	PART
ajceb-7521	104	25	identify	identify	VERB
ajceb-7521	104	26	key	key	ADJ
ajceb-7521	104	27	themes	theme	NOUN
ajceb-7521	104	28	.	.	PUNCT
ajceb-7521	105	1	the	the	DET
ajceb-7521	105	2	responses	response	NOUN
ajceb-7521	105	3	were	be	AUX
ajceb-7521	105	4	catalogued	catalogue	VERB
ajceb-7521	105	5	in	in	ADP
ajceb-7521	105	6	an	an	DET
ajceb-7521	105	7	excel	excel	NOUN
ajceb-7521	105	8	datasheet	datasheet	NOUN
ajceb-7521	105	9	and	and	CCONJ
ajceb-7521	105	10	the	the	DET
ajceb-7521	105	11	top	top	ADJ
ajceb-7521	105	12	three	three	NUM
ajceb-7521	105	13	themes	theme	NOUN
ajceb-7521	105	14	per	per	ADP
ajceb-7521	105	15	question	question	NOUN
ajceb-7521	105	16	were	be	AUX
ajceb-7521	105	17	identified	identify	VERB
ajceb-7521	105	18	.	.	PUNCT
ajceb-7521	106	1	these	these	DET
ajceb-7521	106	2	themes	theme	NOUN
ajceb-7521	106	3	were	be	AUX
ajceb-7521	106	4	then	then	ADV
ajceb-7521	106	5	grouped	group	VERB
ajceb-7521	106	6	into	into	ADP
ajceb-7521	106	7	four	four	NUM
ajceb-7521	106	8	broader	broad	ADJ
ajceb-7521	106	9	themes	theme	NOUN
ajceb-7521	106	10	or	or	CCONJ
ajceb-7521	106	11	categories	category	NOUN
ajceb-7521	106	12	:	:	PUNCT
ajceb-7521	106	13	deficiencies	deficiency	NOUN
ajceb-7521	106	14	in	in	ADP
ajceb-7521	106	15	external	external	ADJ
ajceb-7521	106	16	environment	environment	NOUN
ajceb-7521	106	17	analysis	analysis	NOUN
ajceb-7521	106	18	,	,	PUNCT
ajceb-7521	106	19	changes	change	NOUN
ajceb-7521	106	20	to	to	ADP
ajceb-7521	106	21	the	the	DET
ajceb-7521	106	22	marketing	marketing	NOUN
ajceb-7521	106	23	mix	mix	NOUN
ajceb-7521	106	24	,	,	PUNCT
ajceb-7521	106	25	changes	change	NOUN
ajceb-7521	106	26	to	to	ADP
ajceb-7521	106	27	marketing	market	VERB
ajceb-7521	106	28	communication	communication	NOUN
ajceb-7521	106	29	strategies	strategy	NOUN
ajceb-7521	106	30	,	,	PUNCT
ajceb-7521	106	31	and	and	CCONJ
ajceb-7521	106	32	trends	trend	NOUN
ajceb-7521	106	33	in	in	ADP
ajceb-7521	106	34	marketing	market	VERB
ajceb-7521	106	35	communication	communication	NOUN
ajceb-7521	106	36	objectives	objective	NOUN
ajceb-7521	106	37	.	.	PUNCT
ajceb-7521	107	1	the	the	DET
ajceb-7521	107	2	following	follow	VERB
ajceb-7521	107	3	sections	section	NOUN
ajceb-7521	107	4	discuss	discuss	VERB
ajceb-7521	107	5	comments	comment	NOUN
ajceb-7521	107	6	made	make	VERB
ajceb-7521	107	7	by	by	ADP
ajceb-7521	107	8	the	the	DET
ajceb-7521	107	9	respondents	respondent	NOUN
ajceb-7521	107	10	across	across	ADP
ajceb-7521	107	11	these	these	DET
ajceb-7521	107	12	four	four	NUM
ajceb-7521	107	13	categories	category	NOUN
ajceb-7521	107	14	.	.	PUNCT
ajceb-7521	108	1	deficiencies	deficiency	NOUN
ajceb-7521	108	2	in	in	ADP
ajceb-7521	108	3	external	external	ADJ
ajceb-7521	108	4	environment	environment	NOUN
ajceb-7521	108	5	analysis	analysis	NOUN
ajceb-7521	108	6	all	all	DET
ajceb-7521	108	7	respondents	respondent	NOUN
ajceb-7521	108	8	commented	comment	VERB
ajceb-7521	108	9	on	on	ADP
ajceb-7521	108	10	how	how	SCONJ
ajceb-7521	108	11	rapidly	rapidly	ADV
ajceb-7521	108	12	their	their	PRON
ajceb-7521	108	13	industries	industry	NOUN
ajceb-7521	108	14	were	be	AUX
ajceb-7521	108	15	changing	change	VERB
ajceb-7521	108	16	,	,	PUNCT
ajceb-7521	108	17	noting	note	VERB
ajceb-7521	108	18	that	that	SCONJ
ajceb-7521	108	19	marketing	marketing	NOUN
ajceb-7521	108	20	and	and	CCONJ
ajceb-7521	108	21	product	product	NOUN
ajceb-7521	108	22	decisions	decision	NOUN
ajceb-7521	108	23	made	make	VERB
ajceb-7521	108	24	five	five	NUM
ajceb-7521	108	25	or	or	CCONJ
ajceb-7521	108	26	ten	ten	NUM
ajceb-7521	108	27	years	year	NOUN
ajceb-7521	108	28	ago	ago	ADV
ajceb-7521	108	29	were	be	AUX
ajceb-7521	108	30	not	not	PART
ajceb-7521	108	31	necessarily	necessarily	ADV
ajceb-7521	108	32	effective	effective	ADJ
ajceb-7521	108	33	today	today	NOUN
ajceb-7521	108	34	.	.	PUNCT
ajceb-7521	109	1	some	some	PRON
ajceb-7521	109	2	noted	note	VERB
ajceb-7521	109	3	that	that	SCONJ
ajceb-7521	109	4	they	they	PRON
ajceb-7521	109	5	had	have	AUX
ajceb-7521	109	6	allowed	allow	VERB
ajceb-7521	109	7	themselves	themselves	PRON
ajceb-7521	109	8	to	to	PART
ajceb-7521	109	9	become	become	VERB
ajceb-7521	109	10	isolated	isolated	ADJ
ajceb-7521	109	11	from	from	ADP
ajceb-7521	109	12	the	the	DET
ajceb-7521	109	13	broader	broad	ADJ
ajceb-7521	109	14	market	market	NOUN
ajceb-7521	109	15	,	,	PUNCT
ajceb-7521	109	16	focusing	focus	VERB
ajceb-7521	109	17	exclusively	exclusively	ADV
ajceb-7521	109	18	on	on	ADP
ajceb-7521	109	19	internal	internal	ADJ
ajceb-7521	109	20	company	company	NOUN
ajceb-7521	109	21	factors	factor	NOUN
ajceb-7521	109	22	and	and	CCONJ
ajceb-7521	109	23	issues	issue	NOUN
ajceb-7521	109	24	.	.	PUNCT
ajceb-7521	110	1	majority	majority	NOUN
ajceb-7521	110	2	of	of	ADP
ajceb-7521	110	3	respondents	respondent	NOUN
ajceb-7521	110	4	also	also	ADV
ajceb-7521	110	5	alluded	allude	VERB
ajceb-7521	110	6	to	to	ADP
ajceb-7521	110	7	the	the	DET
ajceb-7521	110	8	fact	fact	NOUN
ajceb-7521	110	9	that	that	SCONJ
ajceb-7521	110	10	they	they	PRON
ajceb-7521	110	11	are	be	AUX
ajceb-7521	110	12	not	not	PART
ajceb-7521	110	13	marketing	market	VERB
ajceb-7521	110	14	gurus	guru	NOUN
ajceb-7521	110	15	and	and	CCONJ
ajceb-7521	110	16	marketing	marketing	NOUN
ajceb-7521	110	17	usually	usually	ADV
ajceb-7521	110	18	takes	take	VERB
ajceb-7521	110	19	a	a	DET
ajceb-7521	110	20	backseat	backseat	NOUN
ajceb-7521	110	21	to	to	ADP
ajceb-7521	110	22	core	core	NOUN
ajceb-7521	110	23	business	business	NOUN
ajceb-7521	110	24	operations	operation	NOUN
ajceb-7521	110	25	.	.	PUNCT
ajceb-7521	111	1	i	i	PRON
ajceb-7521	111	2	do	do	AUX
ajceb-7521	111	3	n’t	not	PART
ajceb-7521	111	4	spend	spend	VERB
ajceb-7521	111	5	enough	enough	ADJ
ajceb-7521	111	6	time	time	NOUN
ajceb-7521	111	7	thinking	think	VERB
ajceb-7521	111	8	about	about	ADP
ajceb-7521	111	9	external	external	ADJ
ajceb-7521	111	10	factors	factor	NOUN
ajceb-7521	111	11	.	.	PUNCT
ajceb-7521	112	1	i	i	PRON
ajceb-7521	112	2	do	do	AUX
ajceb-7521	112	3	n’t	not	PART
ajceb-7521	112	4	know	know	VERB
ajceb-7521	112	5	why	why	SCONJ
ajceb-7521	112	6	–	–	PUNCT
ajceb-7521	112	7	i	i	PRON
ajceb-7521	112	8	guess	guess	VERB
ajceb-7521	112	9	i	i	PRON
ajceb-7521	112	10	am	be	AUX
ajceb-7521	112	11	too	too	ADV
ajceb-7521	112	12	time	time	NOUN
ajceb-7521	112	13	poor	poor	ADJ
ajceb-7521	112	14	and	and	CCONJ
ajceb-7521	112	15	do	do	AUX
ajceb-7521	112	16	n’t	not	PART
ajceb-7521	112	17	know	know	VERB
ajceb-7521	112	18	what	what	PRON
ajceb-7521	112	19	to	to	PART
ajceb-7521	112	20	look	look	VERB
ajceb-7521	112	21	for	for	ADP
ajceb-7521	112	22	.	.	PUNCT
ajceb-7521	113	1	i	i	PRON
ajceb-7521	113	2	have	have	AUX
ajceb-7521	113	3	never	never	ADV
ajceb-7521	113	4	had	have	VERB
ajceb-7521	113	5	to	to	PART
ajceb-7521	113	6	worry	worry	VERB
ajceb-7521	113	7	about	about	ADP
ajceb-7521	113	8	this	this	DET
ajceb-7521	113	9	stuff	stuff	NOUN
ajceb-7521	113	10	before	before	ADV
ajceb-7521	113	11	.	.	PUNCT
ajceb-7521	114	1	but	but	CCONJ
ajceb-7521	114	2	now	now	ADV
ajceb-7521	114	3	i	i	PRON
ajceb-7521	114	4	know	know	VERB
ajceb-7521	114	5	i	i	PRON
ajceb-7521	114	6	have	have	VERB
ajceb-7521	114	7	to	to	PART
ajceb-7521	114	8	.	.	PUNCT
ajceb-7521	115	1	this	this	DET
ajceb-7521	115	2	industry	industry	NOUN
ajceb-7521	115	3	is	be	AUX
ajceb-7521	115	4	changing	change	VERB
ajceb-7521	115	5	so	so	ADV
ajceb-7521	115	6	fast	fast	ADV
ajceb-7521	115	7	these	these	DET
ajceb-7521	115	8	days	day	NOUN
ajceb-7521	115	9	.	.	PUNCT
ajceb-7521	116	1	(	(	PUNCT
ajceb-7521	116	2	respondent	respondent	NOUN
ajceb-7521	116	3	c	c	NOUN
ajceb-7521	116	4	)	)	PUNCT
ajceb-7521	116	5	the	the	DET
ajceb-7521	116	6	respondents	respondent	NOUN
ajceb-7521	116	7	noted	note	VERB
ajceb-7521	116	8	that	that	SCONJ
ajceb-7521	116	9	their	their	PRON
ajceb-7521	116	10	market	market	NOUN
ajceb-7521	116	11	was	be	AUX
ajceb-7521	116	12	becoming	become	VERB
ajceb-7521	116	13	more	more	ADV
ajceb-7521	116	14	complex	complex	ADJ
ajceb-7521	116	15	,	,	PUNCT
ajceb-7521	116	16	making	make	VERB
ajceb-7521	116	17	it	it	PRON
ajceb-7521	116	18	more	more	ADV
ajceb-7521	116	19	difficult	difficult	ADJ
ajceb-7521	116	20	to	to	PART
ajceb-7521	116	21	forecast	forecast	VERB
ajceb-7521	116	22	business	business	NOUN
ajceb-7521	116	23	results	result	NOUN
ajceb-7521	116	24	and	and	CCONJ
ajceb-7521	116	25	achieve	achieve	VERB
ajceb-7521	116	26	intended	intended	ADJ
ajceb-7521	116	27	benefits	benefit	NOUN
ajceb-7521	116	28	.	.	PUNCT
ajceb-7521	117	1	one	one	NUM
ajceb-7521	117	2	frequent	frequent	ADJ
ajceb-7521	117	3	comment	comment	NOUN
ajceb-7521	117	4	noted	note	VERB
ajceb-7521	117	5	downward	downward	ADJ
ajceb-7521	117	6	pressure	pressure	NOUN
ajceb-7521	117	7	on	on	ADP
ajceb-7521	117	8	margins	margin	NOUN
ajceb-7521	117	9	from	from	ADP
ajceb-7521	117	10	factors	factor	NOUN
ajceb-7521	117	11	beyond	beyond	ADP
ajceb-7521	117	12	the	the	DET
ajceb-7521	117	13	companies	company	NOUN
ajceb-7521	117	14	’	'	PUNCT
ajceb-7521	117	15	control	control	NOUN
ajceb-7521	117	16	.	.	PUNCT
ajceb-7521	118	1	while	while	SCONJ
ajceb-7521	118	2	the	the	DET
ajceb-7521	118	3	nature	nature	NOUN
ajceb-7521	118	4	of	of	ADP
ajceb-7521	118	5	the	the	DET
ajceb-7521	118	6	work	work	NOUN
ajceb-7521	118	7	had	have	AUX
ajceb-7521	118	8	not	not	PART
ajceb-7521	118	9	changed	change	VERB
ajceb-7521	118	10	that	that	ADV
ajceb-7521	118	11	much	much	ADV
ajceb-7521	118	12	,	,	PUNCT
ajceb-7521	118	13	it	it	PRON
ajceb-7521	118	14	was	be	AUX
ajceb-7521	118	15	observed	observe	VERB
ajceb-7521	118	16	that	that	SCONJ
ajceb-7521	118	17	the	the	DET
ajceb-7521	118	18	skills	skill	NOUN
ajceb-7521	118	19	needed	need	VERB
ajceb-7521	118	20	–	–	PUNCT
ajceb-7521	118	21	particularly	particularly	ADV
ajceb-7521	118	22	around	around	ADP
ajceb-7521	118	23	understanding	understand	VERB
ajceb-7521	118	24	suppliers	supplier	NOUN
ajceb-7521	118	25	,	,	PUNCT
ajceb-7521	118	26	pricing	pricing	NOUN
ajceb-7521	118	27	,	,	PUNCT
ajceb-7521	118	28	customer	customer	NOUN
ajceb-7521	118	29	preferences	preference	NOUN
ajceb-7521	118	30	and	and	CCONJ
ajceb-7521	118	31	industry	industry	NOUN
ajceb-7521	118	32	trends	trend	NOUN
ajceb-7521	118	33	–	–	PUNCT
ajceb-7521	118	34	were	be	AUX
ajceb-7521	118	35	increasingly	increasingly	ADV
ajceb-7521	118	36	critical	critical	ADJ
ajceb-7521	118	37	to	to	ADP
ajceb-7521	118	38	competitive	competitive	ADJ
ajceb-7521	118	39	success	success	NOUN
ajceb-7521	118	40	.	.	PUNCT
ajceb-7521	119	1	malesev	malesev	NOUN
ajceb-7521	119	2	and	and	CCONJ
ajceb-7521	119	3	cherry	cherry	NOUN
ajceb-7521	119	4	construction	construction	NOUN
ajceb-7521	119	5	economics	economic	NOUN
ajceb-7521	119	6	and	and	CCONJ
ajceb-7521	119	7	building	building	NOUN
ajceb-7521	119	8	,	,	PUNCT
ajceb-7521	119	9	vol	vol	NOUN
ajceb-7521	119	10	.	.	PROPN
ajceb-7521	119	11	21	21	NUM
ajceb-7521	119	12	,	,	PUNCT
ajceb-7521	119	13	no	no	INTJ
ajceb-7521	119	14	.	.	NOUN
ajceb-7521	119	15	1	1	NUM
ajceb-7521	119	16	march	march	NOUN
ajceb-7521	119	17	202171	202171	NUM
ajceb-7521	119	18	the	the	DET
ajceb-7521	119	19	two	two	NUM
ajceb-7521	119	20	hardest	hard	ADJ
ajceb-7521	119	21	things	thing	NOUN
ajceb-7521	119	22	in	in	ADP
ajceb-7521	119	23	our	our	PRON
ajceb-7521	119	24	industry	industry	NOUN
ajceb-7521	119	25	has	have	AUX
ajceb-7521	119	26	always	always	ADV
ajceb-7521	119	27	been	be	AUX
ajceb-7521	119	28	changes	change	NOUN
ajceb-7521	119	29	in	in	ADP
ajceb-7521	119	30	government	government	NOUN
ajceb-7521	119	31	legislation	legislation	NOUN
ajceb-7521	119	32	and	and	CCONJ
ajceb-7521	119	33	costs	cost	NOUN
ajceb-7521	119	34	i	i	PRON
ajceb-7521	119	35	ca	can	AUX
ajceb-7521	119	36	n’t	not	PART
ajceb-7521	119	37	control	control	VERB
ajceb-7521	119	38	.	.	PUNCT
ajceb-7521	120	1	i	i	PRON
ajceb-7521	120	2	am	be	AUX
ajceb-7521	120	3	annoyed	annoyed	ADJ
ajceb-7521	120	4	that	that	SCONJ
ajceb-7521	120	5	my	my	PRON
ajceb-7521	120	6	guys	guy	NOUN
ajceb-7521	120	7	ca	can	AUX
ajceb-7521	120	8	n’t	not	PART
ajceb-7521	120	9	better	well	ADV
ajceb-7521	120	10	predict	predict	VERB
ajceb-7521	120	11	or	or	CCONJ
ajceb-7521	120	12	forecast	forecast	VERB
ajceb-7521	120	13	these	these	DET
ajceb-7521	120	14	costs	cost	NOUN
ajceb-7521	120	15	when	when	SCONJ
ajceb-7521	120	16	we	we	PRON
ajceb-7521	120	17	do	do	VERB
ajceb-7521	120	18	our	our	PRON
ajceb-7521	120	19	annual	annual	ADJ
ajceb-7521	120	20	plans	plan	NOUN
ajceb-7521	120	21	.	.	PUNCT
ajceb-7521	121	1	even	even	ADV
ajceb-7521	121	2	our	our	PRON
ajceb-7521	121	3	marketing	marketing	NOUN
ajceb-7521	121	4	budget	budget	NOUN
ajceb-7521	121	5	is	be	AUX
ajceb-7521	121	6	becoming	become	VERB
ajceb-7521	121	7	harder	hard	ADJ
ajceb-7521	121	8	to	to	PART
ajceb-7521	121	9	estimate	estimate	VERB
ajceb-7521	121	10	.	.	PUNCT
ajceb-7521	122	1	there	there	PRON
ajceb-7521	122	2	’s	’	VERB
ajceb-7521	122	3	too	too	ADV
ajceb-7521	122	4	many	many	ADJ
ajceb-7521	122	5	external	external	ADJ
ajceb-7521	122	6	factors	factor	NOUN
ajceb-7521	122	7	to	to	PART
ajceb-7521	122	8	consider	consider	VERB
ajceb-7521	122	9	and	and	CCONJ
ajceb-7521	122	10	keeping	keep	VERB
ajceb-7521	122	11	up	up	ADP
ajceb-7521	122	12	with	with	ADP
ajceb-7521	122	13	them	they	PRON
ajceb-7521	122	14	all	all	PRON
ajceb-7521	122	15	is	be	AUX
ajceb-7521	122	16	a	a	DET
ajceb-7521	122	17	lot	lot	NOUN
ajceb-7521	122	18	of	of	ADP
ajceb-7521	122	19	work	work	NOUN
ajceb-7521	122	20	.	.	PUNCT
ajceb-7521	123	1	(	(	PUNCT
ajceb-7521	123	2	respondent	respondent	VERB
ajceb-7521	123	3	a	a	PRON
ajceb-7521	123	4	)	)	PUNCT
ajceb-7521	123	5	respondents	respondent	NOUN
ajceb-7521	123	6	noted	note	VERB
ajceb-7521	123	7	that	that	SCONJ
ajceb-7521	123	8	they	they	PRON
ajceb-7521	123	9	were	be	AUX
ajceb-7521	123	10	not	not	PART
ajceb-7521	123	11	necessarily	necessarily	ADV
ajceb-7521	123	12	on	on	ADP
ajceb-7521	123	13	top	top	NOUN
ajceb-7521	123	14	of	of	ADP
ajceb-7521	123	15	the	the	DET
ajceb-7521	123	16	changing	change	VERB
ajceb-7521	123	17	nature	nature	NOUN
ajceb-7521	123	18	of	of	ADP
ajceb-7521	123	19	their	their	PRON
ajceb-7521	123	20	environment	environment	NOUN
ajceb-7521	123	21	,	,	PUNCT
ajceb-7521	123	22	relying	rely	VERB
ajceb-7521	123	23	mainly	mainly	ADV
ajceb-7521	123	24	on	on	ADP
ajceb-7521	123	25	personal	personal	ADJ
ajceb-7521	123	26	networks	network	NOUN
ajceb-7521	123	27	and	and	CCONJ
ajceb-7521	123	28	the	the	DET
ajceb-7521	123	29	occasional	occasional	ADJ
ajceb-7521	123	30	publication	publication	NOUN
ajceb-7521	123	31	for	for	ADP
ajceb-7521	123	32	industry	industry	NOUN
ajceb-7521	123	33	news	news	NOUN
ajceb-7521	123	34	.	.	PUNCT
ajceb-7521	124	1	only	only	ADV
ajceb-7521	124	2	one	one	NUM
ajceb-7521	124	3	respondent	respondent	NOUN
ajceb-7521	124	4	held	hold	VERB
ajceb-7521	124	5	a	a	DET
ajceb-7521	124	6	regular	regular	ADJ
ajceb-7521	124	7	(	(	PUNCT
ajceb-7521	124	8	annual	annual	ADJ
ajceb-7521	124	9	)	)	PUNCT
ajceb-7521	124	10	management	management	NOUN
ajceb-7521	124	11	planning	planning	NOUN
ajceb-7521	124	12	day	day	NOUN
ajceb-7521	124	13	to	to	PART
ajceb-7521	124	14	look	look	VERB
ajceb-7521	124	15	at	at	ADP
ajceb-7521	124	16	external	external	ADJ
ajceb-7521	124	17	factors	factor	NOUN
ajceb-7521	124	18	.	.	PUNCT
ajceb-7521	125	1	for	for	ADP
ajceb-7521	125	2	many	many	ADJ
ajceb-7521	125	3	respondents	respondent	NOUN
ajceb-7521	125	4	,	,	PUNCT
ajceb-7521	125	5	it	it	PRON
ajceb-7521	125	6	was	be	AUX
ajceb-7521	125	7	difficult	difficult	ADJ
ajceb-7521	125	8	to	to	PART
ajceb-7521	125	9	manage	manage	VERB
ajceb-7521	125	10	the	the	DET
ajceb-7521	125	11	complex	complex	ADJ
ajceb-7521	125	12	business	business	NOUN
ajceb-7521	125	13	conditions	condition	NOUN
ajceb-7521	125	14	,	,	PUNCT
ajceb-7521	125	15	trying	try	VERB
ajceb-7521	125	16	to	to	PART
ajceb-7521	125	17	second	second	ADJ
ajceb-7521	125	18	-	-	PUNCT
ajceb-7521	125	19	guess	guess	NOUN
ajceb-7521	125	20	competitors	competitor	NOUN
ajceb-7521	125	21	and	and	CCONJ
ajceb-7521	125	22	needing	need	VERB
ajceb-7521	125	23	to	to	PART
ajceb-7521	125	24	spend	spend	VERB
ajceb-7521	125	25	more	more	ADJ
ajceb-7521	125	26	time	time	NOUN
ajceb-7521	125	27	responding	respond	VERB
ajceb-7521	125	28	to	to	ADP
ajceb-7521	125	29	competitive	competitive	ADJ
ajceb-7521	125	30	pressures	pressure	NOUN
ajceb-7521	125	31	.	.	PUNCT
ajceb-7521	126	1	several	several	ADJ
ajceb-7521	126	2	commented	comment	VERB
ajceb-7521	126	3	on	on	ADP
ajceb-7521	126	4	the	the	DET
ajceb-7521	126	5	importance	importance	NOUN
ajceb-7521	126	6	of	of	ADP
ajceb-7521	126	7	‘	'	PUNCT
ajceb-7521	126	8	getting	get	VERB
ajceb-7521	126	9	on	on	ADP
ajceb-7521	126	10	top	top	ADJ
ajceb-7521	126	11	’	'	PUNCT
ajceb-7521	126	12	of	of	ADP
ajceb-7521	126	13	their	their	PRON
ajceb-7521	126	14	market	market	NOUN
ajceb-7521	126	15	to	to	PART
ajceb-7521	126	16	grow	grow	VERB
ajceb-7521	126	17	their	their	PRON
ajceb-7521	126	18	businesses	business	NOUN
ajceb-7521	126	19	;	;	PUNCT
ajceb-7521	126	20	however	however	ADV
ajceb-7521	126	21	,	,	PUNCT
ajceb-7521	126	22	they	they	PRON
ajceb-7521	126	23	felt	feel	VERB
ajceb-7521	126	24	that	that	SCONJ
ajceb-7521	126	25	larger	large	ADJ
ajceb-7521	126	26	,	,	PUNCT
ajceb-7521	126	27	better	well	ADV
ajceb-7521	126	28	-	-	PUNCT
ajceb-7521	126	29	resourced	resource	VERB
ajceb-7521	126	30	companies	company	NOUN
ajceb-7521	126	31	would	would	AUX
ajceb-7521	126	32	outplay	outplay	VERB
ajceb-7521	126	33	them	they	PRON
ajceb-7521	126	34	on	on	ADP
ajceb-7521	126	35	market	market	NOUN
ajceb-7521	126	36	share	share	NOUN
ajceb-7521	126	37	tactics	tactic	NOUN
ajceb-7521	126	38	.	.	PUNCT
ajceb-7521	127	1	changes	change	NOUN
ajceb-7521	127	2	to	to	ADP
ajceb-7521	127	3	the	the	DET
ajceb-7521	127	4	marketing	marketing	NOUN
ajceb-7521	127	5	mix	mix	NOUN
ajceb-7521	127	6	nearly	nearly	ADV
ajceb-7521	127	7	all	all	PRON
ajceb-7521	127	8	respondents	respondent	NOUN
ajceb-7521	127	9	noted	note	VERB
ajceb-7521	127	10	they	they	PRON
ajceb-7521	127	11	needed	need	VERB
ajceb-7521	127	12	greater	great	ADJ
ajceb-7521	127	13	focus	focus	NOUN
ajceb-7521	127	14	on	on	ADP
ajceb-7521	127	15	their	their	PRON
ajceb-7521	127	16	marketing	marketing	NOUN
ajceb-7521	127	17	mix	mix	NOUN
ajceb-7521	127	18	–	–	PUNCT
ajceb-7521	127	19	their	their	PRON
ajceb-7521	127	20	product	product	NOUN
ajceb-7521	127	21	and	and	CCONJ
ajceb-7521	127	22	services	service	NOUN
ajceb-7521	127	23	,	,	PUNCT
ajceb-7521	127	24	constructs	construct	NOUN
ajceb-7521	127	25	and	and	CCONJ
ajceb-7521	127	26	pricing	pricing	NOUN
ajceb-7521	127	27	–	–	PUNCT
ajceb-7521	127	28	on	on	ADP
ajceb-7521	127	29	top	top	NOUN
ajceb-7521	127	30	of	of	ADP
ajceb-7521	127	31	marketing	marketing	NOUN
ajceb-7521	127	32	strategies	strategy	NOUN
ajceb-7521	127	33	and	and	CCONJ
ajceb-7521	127	34	communications	communication	NOUN
ajceb-7521	127	35	.	.	PUNCT
ajceb-7521	128	1	respondents	respondent	NOUN
ajceb-7521	128	2	commented	comment	VERB
ajceb-7521	128	3	on	on	ADP
ajceb-7521	128	4	how	how	SCONJ
ajceb-7521	128	5	competitive	competitive	ADJ
ajceb-7521	128	6	the	the	DET
ajceb-7521	128	7	industry	industry	NOUN
ajceb-7521	128	8	had	have	AUX
ajceb-7521	128	9	become	become	VERB
ajceb-7521	128	10	and	and	CCONJ
ajceb-7521	128	11	observed	observe	VERB
ajceb-7521	128	12	that	that	SCONJ
ajceb-7521	128	13	larger	large	ADJ
ajceb-7521	128	14	competitors	competitor	NOUN
ajceb-7521	128	15	were	be	AUX
ajceb-7521	128	16	not	not	PART
ajceb-7521	128	17	afraid	afraid	ADJ
ajceb-7521	128	18	to	to	PART
ajceb-7521	128	19	lower	lower	VERB
ajceb-7521	128	20	prices	price	NOUN
ajceb-7521	128	21	to	to	ADP
ajceb-7521	128	22	unsustainable	unsustainable	ADJ
ajceb-7521	128	23	levels	level	NOUN
ajceb-7521	128	24	in	in	ADP
ajceb-7521	128	25	order	order	NOUN
ajceb-7521	128	26	to	to	PART
ajceb-7521	128	27	maintain	maintain	VERB
ajceb-7521	128	28	market	market	NOUN
ajceb-7521	128	29	share	share	NOUN
ajceb-7521	128	30	.	.	PUNCT
ajceb-7521	129	1	this	this	PRON
ajceb-7521	129	2	was	be	AUX
ajceb-7521	129	3	not	not	PART
ajceb-7521	129	4	always	always	ADV
ajceb-7521	129	5	translated	translate	VERB
ajceb-7521	129	6	into	into	ADP
ajceb-7521	129	7	marketing	marketing	NOUN
ajceb-7521	129	8	strategies	strategy	NOUN
ajceb-7521	129	9	,	,	PUNCT
ajceb-7521	129	10	but	but	CCONJ
ajceb-7521	129	11	respondents	respondent	NOUN
ajceb-7521	129	12	noted	note	VERB
ajceb-7521	129	13	that	that	SCONJ
ajceb-7521	129	14	many	many	ADJ
ajceb-7521	129	15	of	of	ADP
ajceb-7521	129	16	their	their	PRON
ajceb-7521	129	17	large	large	ADJ
ajceb-7521	129	18	competitors	competitor	NOUN
ajceb-7521	129	19	would	would	AUX
ajceb-7521	129	20	heavily	heavily	ADV
ajceb-7521	129	21	promote	promote	VERB
ajceb-7521	129	22	price	price	NOUN
ajceb-7521	129	23	changes	change	NOUN
ajceb-7521	129	24	across	across	ADP
ajceb-7521	129	25	all	all	DET
ajceb-7521	129	26	their	their	PRON
ajceb-7521	129	27	marketing	marketing	NOUN
ajceb-7521	129	28	channels	channel	NOUN
ajceb-7521	129	29	.	.	PUNCT
ajceb-7521	130	1	our	our	PRON
ajceb-7521	130	2	competitors	competitor	NOUN
ajceb-7521	130	3	change	change	VERB
ajceb-7521	130	4	their	their	PRON
ajceb-7521	130	5	prices	price	NOUN
ajceb-7521	130	6	all	all	DET
ajceb-7521	130	7	the	the	DET
ajceb-7521	130	8	time	time	NOUN
ajceb-7521	130	9	,	,	PUNCT
ajceb-7521	130	10	and	and	CCONJ
ajceb-7521	130	11	they	they	PRON
ajceb-7521	130	12	are	be	AUX
ajceb-7521	130	13	excellent	excellent	ADJ
ajceb-7521	130	14	at	at	ADP
ajceb-7521	130	15	putting	put	VERB
ajceb-7521	130	16	their	their	PRON
ajceb-7521	130	17	new	new	ADJ
ajceb-7521	130	18	prices	price	NOUN
ajceb-7521	130	19	into	into	ADP
ajceb-7521	130	20	their	their	PRON
ajceb-7521	130	21	ads	ad	NOUN
ajceb-7521	130	22	,	,	PUNCT
ajceb-7521	130	23	especially	especially	ADV
ajceb-7521	130	24	their	their	PRON
ajceb-7521	130	25	tv	tv	NOUN
ajceb-7521	130	26	and	and	CCONJ
ajceb-7521	130	27	online	online	ADJ
ajceb-7521	130	28	ads	ad	NOUN
ajceb-7521	130	29	.	.	PUNCT
ajceb-7521	131	1	it	it	PRON
ajceb-7521	131	2	hurts	hurt	VERB
ajceb-7521	131	3	us	we	PRON
ajceb-7521	131	4	because	because	SCONJ
ajceb-7521	131	5	then	then	ADV
ajceb-7521	131	6	customers	customer	NOUN
ajceb-7521	131	7	come	come	VERB
ajceb-7521	131	8	and	and	CCONJ
ajceb-7521	131	9	ask	ask	VERB
ajceb-7521	131	10	us	we	PRON
ajceb-7521	131	11	if	if	SCONJ
ajceb-7521	131	12	we	we	PRON
ajceb-7521	131	13	can	can	AUX
ajceb-7521	131	14	match	match	VERB
ajceb-7521	131	15	those	those	DET
ajceb-7521	131	16	prices	price	NOUN
ajceb-7521	131	17	.	.	PUNCT
ajceb-7521	132	1	(	(	PUNCT
ajceb-7521	132	2	respondent	respondent	NOUN
ajceb-7521	132	3	d	d	NOUN
ajceb-7521	132	4	)	)	PUNCT
ajceb-7521	132	5	another	another	DET
ajceb-7521	132	6	notable	notable	ADJ
ajceb-7521	132	7	trend	trend	NOUN
ajceb-7521	132	8	was	be	AUX
ajceb-7521	132	9	that	that	SCONJ
ajceb-7521	132	10	product	product	NOUN
ajceb-7521	132	11	quality	quality	NOUN
ajceb-7521	132	12	needed	need	VERB
ajceb-7521	132	13	to	to	PART
ajceb-7521	132	14	keep	keep	VERB
ajceb-7521	132	15	evolving	evolve	VERB
ajceb-7521	132	16	,	,	PUNCT
ajceb-7521	132	17	as	as	SCONJ
ajceb-7521	132	18	customers	customer	NOUN
ajceb-7521	132	19	had	have	VERB
ajceb-7521	132	20	increasing	increase	VERB
ajceb-7521	132	21	expectations	expectation	NOUN
ajceb-7521	132	22	regarding	regard	VERB
ajceb-7521	132	23	‘	'	PUNCT
ajceb-7521	132	24	standard	standard	ADJ
ajceb-7521	132	25	features	feature	NOUN
ajceb-7521	132	26	’	'	PUNCT
ajceb-7521	132	27	.	.	PUNCT
ajceb-7521	133	1	this	this	PRON
ajceb-7521	133	2	meant	mean	VERB
ajceb-7521	133	3	the	the	DET
ajceb-7521	133	4	product	product	NOUN
ajceb-7521	133	5	mix	mix	NOUN
ajceb-7521	133	6	had	have	VERB
ajceb-7521	133	7	to	to	PART
ajceb-7521	133	8	be	be	AUX
ajceb-7521	133	9	reviewed	review	VERB
ajceb-7521	133	10	more	more	ADV
ajceb-7521	133	11	frequently	frequently	ADV
ajceb-7521	133	12	and	and	CCONJ
ajceb-7521	133	13	,	,	PUNCT
ajceb-7521	133	14	consequently	consequently	ADV
ajceb-7521	133	15	,	,	PUNCT
ajceb-7521	133	16	that	that	DET
ajceb-7521	133	17	advertising	advertising	NOUN
ajceb-7521	133	18	had	have	VERB
ajceb-7521	133	19	a	a	DET
ajceb-7521	133	20	shorter	short	ADJ
ajceb-7521	133	21	shelf	shelf	NOUN
ajceb-7521	133	22	-	-	PUNCT
ajceb-7521	133	23	life	life	NOUN
ajceb-7521	133	24	.	.	PUNCT
ajceb-7521	134	1	one	one	NUM
ajceb-7521	134	2	company	company	NOUN
ajceb-7521	134	3	noted	note	VERB
ajceb-7521	134	4	that	that	SCONJ
ajceb-7521	134	5	ten	ten	NUM
ajceb-7521	134	6	years	year	NOUN
ajceb-7521	134	7	ago	ago	ADV
ajceb-7521	134	8	they	they	PRON
ajceb-7521	134	9	could	could	AUX
ajceb-7521	134	10	advertise	advertise	VERB
ajceb-7521	134	11	a	a	DET
ajceb-7521	134	12	house	house	NOUN
ajceb-7521	134	13	-	-	PUNCT
ajceb-7521	134	14	and	and	CCONJ
ajceb-7521	134	15	-	-	PUNCT
ajceb-7521	134	16	land	land	NOUN
ajceb-7521	134	17	package	package	NOUN
ajceb-7521	134	18	at	at	ADP
ajceb-7521	134	19	a	a	DET
ajceb-7521	134	20	price	price	NOUN
ajceb-7521	134	21	that	that	PRON
ajceb-7521	134	22	would	would	AUX
ajceb-7521	134	23	apply	apply	VERB
ajceb-7521	134	24	for	for	ADP
ajceb-7521	134	25	the	the	DET
ajceb-7521	134	26	whole	whole	ADJ
ajceb-7521	134	27	year	year	NOUN
ajceb-7521	134	28	;	;	PUNCT
ajceb-7521	134	29	today	today	NOUN
ajceb-7521	134	30	,	,	PUNCT
ajceb-7521	134	31	some	some	DET
ajceb-7521	134	32	prices	price	NOUN
ajceb-7521	134	33	could	could	AUX
ajceb-7521	134	34	not	not	PART
ajceb-7521	134	35	stay	stay	VERB
ajceb-7521	134	36	constant	constant	ADJ
ajceb-7521	134	37	for	for	ADP
ajceb-7521	134	38	more	more	ADJ
ajceb-7521	134	39	than	than	ADP
ajceb-7521	134	40	180	180	NUM
ajceb-7521	134	41	days	day	NOUN
ajceb-7521	134	42	.	.	PUNCT
ajceb-7521	135	1	a	a	DET
ajceb-7521	135	2	common	common	ADJ
ajceb-7521	135	3	observation	observation	NOUN
ajceb-7521	135	4	was	be	AUX
ajceb-7521	135	5	that	that	SCONJ
ajceb-7521	135	6	respondents	respondent	NOUN
ajceb-7521	135	7	felt	feel	VERB
ajceb-7521	135	8	they	they	PRON
ajceb-7521	135	9	had	have	VERB
ajceb-7521	135	10	to	to	PART
ajceb-7521	135	11	be	be	AUX
ajceb-7521	135	12	more	more	ADV
ajceb-7521	135	13	aware	aware	ADJ
ajceb-7521	135	14	of	of	ADP
ajceb-7521	135	15	competitors	competitor	NOUN
ajceb-7521	135	16	’	’	PART
ajceb-7521	135	17	product	product	NOUN
ajceb-7521	135	18	and	and	CCONJ
ajceb-7521	135	19	price	price	NOUN
ajceb-7521	135	20	changes	change	NOUN
ajceb-7521	135	21	than	than	ADP
ajceb-7521	135	22	of	of	ADP
ajceb-7521	135	23	their	their	PRON
ajceb-7521	135	24	marketing	marketing	NOUN
ajceb-7521	135	25	strategies	strategy	NOUN
ajceb-7521	135	26	.	.	PUNCT
ajceb-7521	136	1	three	three	NUM
ajceb-7521	136	2	respondents	respondent	NOUN
ajceb-7521	136	3	noted	note	VERB
ajceb-7521	136	4	that	that	SCONJ
ajceb-7521	136	5	they	they	PRON
ajceb-7521	136	6	were	be	AUX
ajceb-7521	136	7	increasingly	increasingly	ADV
ajceb-7521	136	8	reflecting	reflect	VERB
ajceb-7521	136	9	on	on	ADP
ajceb-7521	136	10	product	product	NOUN
ajceb-7521	136	11	quality	quality	NOUN
ajceb-7521	136	12	and	and	CCONJ
ajceb-7521	136	13	value	value	NOUN
ajceb-7521	136	14	for	for	ADP
ajceb-7521	136	15	money	money	NOUN
ajceb-7521	136	16	in	in	ADP
ajceb-7521	136	17	their	their	PRON
ajceb-7521	136	18	advertising	advertising	NOUN
ajceb-7521	136	19	to	to	PART
ajceb-7521	136	20	combat	combat	VERB
ajceb-7521	136	21	similar	similar	ADJ
ajceb-7521	136	22	moves	move	NOUN
ajceb-7521	136	23	by	by	ADP
ajceb-7521	136	24	competitors	competitor	NOUN
ajceb-7521	136	25	.	.	PUNCT
ajceb-7521	137	1	most	most	ADJ
ajceb-7521	137	2	respondents	respondent	NOUN
ajceb-7521	137	3	explained	explain	VERB
ajceb-7521	137	4	that	that	SCONJ
ajceb-7521	137	5	the	the	DET
ajceb-7521	137	6	cost	cost	NOUN
ajceb-7521	137	7	and	and	CCONJ
ajceb-7521	137	8	scope	scope	NOUN
ajceb-7521	137	9	of	of	ADP
ajceb-7521	137	10	their	their	PRON
ajceb-7521	137	11	marketing	marketing	NOUN
ajceb-7521	137	12	activities	activity	NOUN
ajceb-7521	137	13	were	be	AUX
ajceb-7521	137	14	driven	drive	VERB
ajceb-7521	137	15	by	by	ADP
ajceb-7521	137	16	how	how	SCONJ
ajceb-7521	137	17	aggressively	aggressively	ADV
ajceb-7521	137	18	they	they	PRON
ajceb-7521	137	19	needed	need	VERB
ajceb-7521	137	20	to	to	PART
ajceb-7521	137	21	respond	respond	VERB
ajceb-7521	137	22	to	to	ADP
ajceb-7521	137	23	competitor	competitor	NOUN
ajceb-7521	137	24	strategies	strategy	NOUN
ajceb-7521	137	25	and	and	CCONJ
ajceb-7521	137	26	that	that	SCONJ
ajceb-7521	137	27	,	,	PUNCT
ajceb-7521	137	28	given	give	VERB
ajceb-7521	137	29	their	their	PRON
ajceb-7521	137	30	smaller	small	ADJ
ajceb-7521	137	31	size	size	NOUN
ajceb-7521	137	32	,	,	PUNCT
ajceb-7521	137	33	they	they	PRON
ajceb-7521	137	34	were	be	AUX
ajceb-7521	137	35	happy	happy	ADJ
ajceb-7521	137	36	to	to	PART
ajceb-7521	137	37	be	be	AUX
ajceb-7521	137	38	laggards	laggard	NOUN
ajceb-7521	137	39	and	and	CCONJ
ajceb-7521	137	40	wait	wait	VERB
ajceb-7521	137	41	to	to	PART
ajceb-7521	137	42	see	see	VERB
ajceb-7521	137	43	their	their	PRON
ajceb-7521	137	44	competitors	competitor	NOUN
ajceb-7521	137	45	’	’	PART
ajceb-7521	137	46	new	new	ADJ
ajceb-7521	137	47	ads	ad	NOUN
ajceb-7521	137	48	before	before	ADP
ajceb-7521	137	49	launching	launch	VERB
ajceb-7521	137	50	their	their	PRON
ajceb-7521	137	51	own	own	ADJ
ajceb-7521	137	52	.	.	PUNCT
ajceb-7521	138	1	this	this	DET
ajceb-7521	138	2	delayed	delay	VERB
ajceb-7521	138	3	reaction	reaction	NOUN
ajceb-7521	138	4	approach	approach	NOUN
ajceb-7521	138	5	was	be	AUX
ajceb-7521	138	6	coupled	couple	VERB
ajceb-7521	138	7	with	with	ADP
ajceb-7521	138	8	it	it	PRON
ajceb-7521	138	9	has	have	AUX
ajceb-7521	138	10	become	become	VERB
ajceb-7521	138	11	harder	hard	ADJ
ajceb-7521	138	12	to	to	PART
ajceb-7521	138	13	claim	claim	VERB
ajceb-7521	138	14	that	that	SCONJ
ajceb-7521	138	15	you	you	PRON
ajceb-7521	138	16	offer	offer	VERB
ajceb-7521	138	17	value	value	NOUN
ajceb-7521	138	18	for	for	ADP
ajceb-7521	138	19	money	money	NOUN
ajceb-7521	138	20	these	these	DET
ajceb-7521	138	21	days	day	NOUN
ajceb-7521	138	22	.	.	PUNCT
ajceb-7521	139	1	everyone	everyone	PRON
ajceb-7521	139	2	is	be	AUX
ajceb-7521	139	3	saying	say	VERB
ajceb-7521	139	4	it	it	PRON
ajceb-7521	139	5	.	.	PUNCT
ajceb-7521	140	1	we	we	PRON
ajceb-7521	140	2	ca	can	AUX
ajceb-7521	140	3	n’t	not	PART
ajceb-7521	140	4	just	just	ADV
ajceb-7521	140	5	say	say	VERB
ajceb-7521	140	6	it	it	PRON
ajceb-7521	140	7	,	,	PUNCT
ajceb-7521	140	8	we	we	PRON
ajceb-7521	140	9	have	have	VERB
ajceb-7521	140	10	to	to	PART
ajceb-7521	140	11	actually	actually	ADV
ajceb-7521	140	12	deliver	deliver	VERB
ajceb-7521	140	13	a	a	DET
ajceb-7521	140	14	better	well	ADJ
ajceb-7521	140	15	product	product	NOUN
ajceb-7521	140	16	and	and	CCONJ
ajceb-7521	140	17	a	a	DET
ajceb-7521	140	18	better	well	ADJ
ajceb-7521	140	19	service	service	NOUN
ajceb-7521	140	20	every	every	DET
ajceb-7521	140	21	time	time	NOUN
ajceb-7521	140	22	,	,	PUNCT
ajceb-7521	140	23	or	or	CCONJ
ajceb-7521	140	24	we	we	PRON
ajceb-7521	140	25	will	will	AUX
ajceb-7521	140	26	be	be	AUX
ajceb-7521	140	27	rubbished	rubbish	VERB
ajceb-7521	140	28	,	,	PUNCT
ajceb-7521	140	29	and	and	CCONJ
ajceb-7521	140	30	complaints	complaint	NOUN
ajceb-7521	140	31	made	make	VERB
ajceb-7521	140	32	against	against	ADP
ajceb-7521	140	33	us	we	PRON
ajceb-7521	140	34	.	.	PUNCT
ajceb-7521	141	1	(	(	PUNCT
ajceb-7521	141	2	respondent	respondent	NOUN
ajceb-7521	141	3	 	 	SPACE
ajceb-7521	141	4	a	a	PRON
ajceb-7521	141	5	)	)	PUNCT
ajceb-7521	141	6	changes	change	NOUN
ajceb-7521	141	7	to	to	ADP
ajceb-7521	141	8	marketing	market	VERB
ajceb-7521	141	9	communication	communication	NOUN
ajceb-7521	141	10	strategies	strategy	NOUN
ajceb-7521	141	11	all	all	DET
ajceb-7521	141	12	respondents	respondent	NOUN
ajceb-7521	141	13	acknowledged	acknowledge	VERB
ajceb-7521	141	14	that	that	SCONJ
ajceb-7521	141	15	they	they	PRON
ajceb-7521	141	16	increasingly	increasingly	ADV
ajceb-7521	141	17	use	use	VERB
ajceb-7521	141	18	digital	digital	ADJ
ajceb-7521	141	19	and	and	CCONJ
ajceb-7521	141	20	social	social	ADJ
ajceb-7521	141	21	media	medium	NOUN
ajceb-7521	141	22	marketing	marketing	NOUN
ajceb-7521	141	23	strategies	strategy	NOUN
ajceb-7521	141	24	.	.	PUNCT
ajceb-7521	142	1	there	there	PRON
ajceb-7521	142	2	was	be	VERB
ajceb-7521	142	3	a	a	DET
ajceb-7521	142	4	strong	strong	ADJ
ajceb-7521	142	5	,	,	PUNCT
ajceb-7521	142	6	positive	positive	ADJ
ajceb-7521	142	7	view	view	NOUN
ajceb-7521	142	8	of	of	ADP
ajceb-7521	142	9	the	the	DET
ajceb-7521	142	10	impact	impact	NOUN
ajceb-7521	142	11	and	and	CCONJ
ajceb-7521	142	12	effectiveness	effectiveness	NOUN
ajceb-7521	142	13	of	of	ADP
ajceb-7521	142	14	digital	digital	ADJ
ajceb-7521	142	15	marketing	marketing	NOUN
ajceb-7521	142	16	.	.	PUNCT
ajceb-7521	143	1	for	for	ADP
ajceb-7521	143	2	many	many	ADJ
ajceb-7521	143	3	,	,	PUNCT
ajceb-7521	143	4	digital	digital	ADJ
ajceb-7521	143	5	and	and	CCONJ
ajceb-7521	143	6	social	social	ADJ
ajceb-7521	143	7	media	medium	NOUN
ajceb-7521	143	8	marketing	marketing	NOUN
ajceb-7521	143	9	were	be	AUX
ajceb-7521	143	10	necessary	necessary	ADJ
ajceb-7521	143	11	tools	tool	NOUN
ajceb-7521	143	12	to	to	PART
ajceb-7521	143	13	fight	fight	VERB
ajceb-7521	143	14	back	back	ADP
ajceb-7521	143	15	and	and	CCONJ
ajceb-7521	143	16	protect	protect	VERB
ajceb-7521	143	17	market	market	NOUN
ajceb-7521	143	18	share	share	NOUN
ajceb-7521	143	19	from	from	ADP
ajceb-7521	143	20	larger	large	ADJ
ajceb-7521	143	21	competitors	competitor	NOUN
ajceb-7521	143	22	who	who	PRON
ajceb-7521	143	23	were	be	AUX
ajceb-7521	143	24	expanding	expand	VERB
ajceb-7521	143	25	their	their	PRON
ajceb-7521	143	26	online	online	ADJ
ajceb-7521	143	27	presence	presence	NOUN
ajceb-7521	143	28	.	.	PUNCT
ajceb-7521	144	1	all	all	DET
ajceb-7521	144	2	respondents	respondent	NOUN
ajceb-7521	144	3	noted	note	VERB
ajceb-7521	144	4	that	that	SCONJ
ajceb-7521	144	5	cost	cost	NOUN
ajceb-7521	144	6	,	,	PUNCT
ajceb-7521	144	7	speed	speed	NOUN
ajceb-7521	144	8	of	of	ADP
ajceb-7521	144	9	deployment	deployment	NOUN
ajceb-7521	144	10	and	and	CCONJ
ajceb-7521	144	11	customer	customer	NOUN
ajceb-7521	144	12	preferences	preference	NOUN
ajceb-7521	144	13	were	be	AUX
ajceb-7521	144	14	the	the	DET
ajceb-7521	144	15	main	main	ADJ
ajceb-7521	144	16	reason	reason	NOUN
ajceb-7521	144	17	for	for	ADP
ajceb-7521	144	18	deploying	deploy	VERB
ajceb-7521	144	19	digital	digital	ADJ
ajceb-7521	144	20	strategies	strategy	NOUN
ajceb-7521	144	21	.	.	PUNCT
ajceb-7521	145	1	however	however	ADV
ajceb-7521	145	2	,	,	PUNCT
ajceb-7521	145	3	most	most	ADV
ajceb-7521	145	4	also	also	ADV
ajceb-7521	145	5	noted	note	VERB
ajceb-7521	145	6	that	that	SCONJ
ajceb-7521	145	7	they	they	PRON
ajceb-7521	145	8	pursued	pursue	VERB
ajceb-7521	145	9	social	social	ADJ
ajceb-7521	145	10	media	medium	NOUN
ajceb-7521	145	11	marketing	marketing	NOUN
ajceb-7521	145	12	strategies	strategy	NOUN
ajceb-7521	145	13	because	because	SCONJ
ajceb-7521	145	14	everyone	everyone	PRON
ajceb-7521	145	15	else	else	ADV
ajceb-7521	145	16	was	be	AUX
ajceb-7521	145	17	doing	do	VERB
ajceb-7521	145	18	it	it	PRON
ajceb-7521	145	19	.	.	PUNCT
ajceb-7521	146	1	malesev	malesev	PROPN
ajceb-7521	146	2	and	and	CCONJ
ajceb-7521	146	3	cherry	cherry	NOUN
ajceb-7521	146	4	construction	construction	NOUN
ajceb-7521	146	5	economics	economic	NOUN
ajceb-7521	146	6	and	and	CCONJ
ajceb-7521	146	7	building	building	NOUN
ajceb-7521	146	8	,	,	PUNCT
ajceb-7521	146	9	vol	vol	NOUN
ajceb-7521	146	10	.	.	PROPN
ajceb-7521	146	11	21	21	NUM
ajceb-7521	146	12	,	,	PUNCT
ajceb-7521	146	13	no	no	INTJ
ajceb-7521	146	14	.	.	NOUN
ajceb-7521	146	15	1	1	NUM
ajceb-7521	146	16	march	march	PROPN
ajceb-7521	146	17	202172	202172	NUM
ajceb-7521	147	1	i	i	PRON
ajceb-7521	147	2	do	do	AUX
ajceb-7521	147	3	n’t	not	PART
ajceb-7521	147	4	know	know	VERB
ajceb-7521	147	5	if	if	SCONJ
ajceb-7521	147	6	i	i	PRON
ajceb-7521	147	7	really	really	ADV
ajceb-7521	147	8	had	have	VERB
ajceb-7521	147	9	a	a	DET
ajceb-7521	147	10	choice	choice	NOUN
ajceb-7521	147	11	to	to	PART
ajceb-7521	147	12	not	not	PART
ajceb-7521	147	13	use	use	VERB
ajceb-7521	147	14	facebook	facebook	NOUN
ajceb-7521	147	15	or	or	CCONJ
ajceb-7521	147	16	instagram	instagram	PROPN
ajceb-7521	147	17	as	as	ADP
ajceb-7521	147	18	new	new	ADJ
ajceb-7521	147	19	marketing	marketing	NOUN
ajceb-7521	147	20	tools	tool	NOUN
ajceb-7521	147	21	.	.	PUNCT
ajceb-7521	148	1	all	all	DET
ajceb-7521	148	2	new	new	ADJ
ajceb-7521	148	3	customers	customer	NOUN
ajceb-7521	148	4	lately	lately	ADV
ajceb-7521	148	5	seem	seem	VERB
ajceb-7521	148	6	to	to	PART
ajceb-7521	148	7	scan	scan	VERB
ajceb-7521	148	8	your	your	PRON
ajceb-7521	148	9	social	social	ADJ
ajceb-7521	148	10	media	medium	NOUN
ajceb-7521	148	11	pages	page	NOUN
ajceb-7521	148	12	before	before	ADP
ajceb-7521	148	13	your	your	PRON
ajceb-7521	148	14	website	website	NOUN
ajceb-7521	148	15	these	these	DET
ajceb-7521	148	16	days	day	NOUN
ajceb-7521	148	17	.	.	PUNCT
ajceb-7521	149	1	i	i	PRON
ajceb-7521	149	2	even	even	ADV
ajceb-7521	149	3	had	have	VERB
ajceb-7521	149	4	a	a	DET
ajceb-7521	149	5	couple	couple	NOUN
ajceb-7521	149	6	in	in	ADP
ajceb-7521	149	7	their	their	PRON
ajceb-7521	149	8	early	early	ADJ
ajceb-7521	149	9	fifties	fifty	NOUN
ajceb-7521	149	10	ask	ask	VERB
ajceb-7521	149	11	me	i	PRON
ajceb-7521	149	12	why	why	SCONJ
ajceb-7521	149	13	they	they	PRON
ajceb-7521	149	14	could	could	AUX
ajceb-7521	149	15	n’t	not	PART
ajceb-7521	149	16	find	find	VERB
ajceb-7521	149	17	my	my	PRON
ajceb-7521	149	18	instagram	instagram	PROPN
ajceb-7521	149	19	page	page	NOUN
ajceb-7521	149	20	.	.	PUNCT
ajceb-7521	150	1	(	(	PUNCT
ajceb-7521	150	2	respondent	respondent	NOUN
ajceb-7521	150	3	e	e	NOUN
ajceb-7521	150	4	)	)	PUNCT
ajceb-7521	150	5	the	the	DET
ajceb-7521	150	6	most	most	ADV
ajceb-7521	150	7	frequently	frequently	ADV
ajceb-7521	150	8	used	use	VERB
ajceb-7521	150	9	digital	digital	ADJ
ajceb-7521	150	10	platforms	platform	NOUN
ajceb-7521	150	11	were	be	AUX
ajceb-7521	150	12	company	company	NOUN
ajceb-7521	150	13	websites	website	NOUN
ajceb-7521	150	14	and	and	CCONJ
ajceb-7521	150	15	facebook	facebook	NOUN
ajceb-7521	150	16	pages	page	NOUN
ajceb-7521	150	17	(	(	PUNCT
ajceb-7521	150	18	table	table	NOUN
ajceb-7521	150	19	2	2	NUM
ajceb-7521	150	20	)	)	PUNCT
ajceb-7521	150	21	.	.	PUNCT
ajceb-7521	151	1	only	only	ADV
ajceb-7521	151	2	two	two	NUM
ajceb-7521	151	3	used	use	VERB
ajceb-7521	151	4	more	more	ADJ
ajceb-7521	151	5	than	than	ADP
ajceb-7521	151	6	three	three	NUM
ajceb-7521	151	7	digital	digital	ADJ
ajceb-7521	151	8	and	and	CCONJ
ajceb-7521	151	9	social	social	ADJ
ajceb-7521	151	10	media	medium	NOUN
ajceb-7521	151	11	strategies	strategy	NOUN
ajceb-7521	151	12	.	.	PUNCT
ajceb-7521	152	1	when	when	SCONJ
ajceb-7521	152	2	quizzed	quiz	VERB
ajceb-7521	152	3	why	why	SCONJ
ajceb-7521	152	4	they	they	PRON
ajceb-7521	152	5	had	have	VERB
ajceb-7521	152	6	multiple	multiple	ADJ
ajceb-7521	152	7	strategies	strategy	NOUN
ajceb-7521	152	8	,	,	PUNCT
ajceb-7521	152	9	respondents	respondent	NOUN
ajceb-7521	152	10	indicated	indicate	VERB
ajceb-7521	152	11	that	that	SCONJ
ajceb-7521	152	12	they	they	PRON
ajceb-7521	152	13	believed	believe	VERB
ajceb-7521	152	14	it	it	PRON
ajceb-7521	152	15	would	would	AUX
ajceb-7521	152	16	generate	generate	VERB
ajceb-7521	152	17	a	a	DET
ajceb-7521	152	18	higher	high	ADJ
ajceb-7521	152	19	ranking	ranking	NOUN
ajceb-7521	152	20	in	in	ADP
ajceb-7521	152	21	google	google	PROPN
ajceb-7521	152	22	search	search	NOUN
ajceb-7521	152	23	results	result	NOUN
ajceb-7521	152	24	and	and	CCONJ
ajceb-7521	152	25	increase	increase	VERB
ajceb-7521	152	26	visibility	visibility	NOUN
ajceb-7521	152	27	to	to	ADP
ajceb-7521	152	28	wider	wide	ADJ
ajceb-7521	152	29	audience	audience	NOUN
ajceb-7521	152	30	.	.	PUNCT
ajceb-7521	153	1	table	table	NOUN
ajceb-7521	153	2	2	2	NUM
ajceb-7521	153	3	.	.	X
ajceb-7521	154	1	summary	summary	NOUN
ajceb-7521	154	2	of	of	ADP
ajceb-7521	154	3	digital	digital	ADJ
ajceb-7521	154	4	and	and	CCONJ
ajceb-7521	154	5	social	social	ADJ
ajceb-7521	154	6	strategies	strategy	NOUN
ajceb-7521	154	7	used	use	VERB
ajceb-7521	154	8	respondent	respondent	NOUN
ajceb-7521	154	9	website	website	NOUN
ajceb-7521	154	10	facebook	facebook	NOUN
ajceb-7521	154	11	you	you	PRON
ajceb-7521	154	12	tube	tube	NOUN
ajceb-7521	154	13	instagram	instagram	PROPN
ajceb-7521	154	14	twitter	twitter	NOUN
ajceb-7521	154	15	pinterest	pinter	ADJ
ajceb-7521	155	1	a	a	DET
ajceb-7521	155	2			PROPN
ajceb-7521	155	3			PROPN
ajceb-7521	155	4			PROPN
ajceb-7521	155	5			PROPN
ajceb-7521	155	6			PROPN
ajceb-7521	155	7	b	b	PROPN
ajceb-7521	155	8			PROPN
ajceb-7521	156	1			PROPN
ajceb-7521	156	2			PROPN
ajceb-7521	157	1			PROPN
ajceb-7521	158	1			PROPN
ajceb-7521	158	2	c	c	PROPN
ajceb-7521	159	1			PROPN
ajceb-7521	159	2			PROPN
ajceb-7521	160	1			PROPN
ajceb-7521	160	2	d	d	PROPN
ajceb-7521	160	3			PROPN
ajceb-7521	161	1			NUM
ajceb-7521	161	2			PUNCT
ajceb-7521	161	3	e	e	X
ajceb-7521	161	4			PROPN
ajceb-7521	161	5			PUNCT
ajceb-7521	161	6	f	f	X
ajceb-7521	162	1			PROPN
ajceb-7521	162	2			NUM
ajceb-7521	163	1	g	g	PROPN
ajceb-7521	163	2			PROPN
ajceb-7521	163	3			PROPN
ajceb-7521	163	4	h	h	NOUN
ajceb-7521	164	1			PROPN
ajceb-7521	165	1			PROPN
ajceb-7521	165	2			PROPN
ajceb-7521	165	3	surprisingly	surprisingly	ADV
ajceb-7521	165	4	,	,	PUNCT
ajceb-7521	165	5	while	while	SCONJ
ajceb-7521	165	6	most	most	ADJ
ajceb-7521	165	7	respondents	respondent	NOUN
ajceb-7521	165	8	were	be	AUX
ajceb-7521	165	9	using	use	VERB
ajceb-7521	165	10	some	some	DET
ajceb-7521	165	11	form	form	NOUN
ajceb-7521	165	12	of	of	ADP
ajceb-7521	165	13	social	social	ADJ
ajceb-7521	165	14	media	medium	NOUN
ajceb-7521	165	15	marketing	marketing	NOUN
ajceb-7521	165	16	,	,	PUNCT
ajceb-7521	165	17	many	many	ADJ
ajceb-7521	165	18	did	do	AUX
ajceb-7521	165	19	not	not	PART
ajceb-7521	165	20	know	know	VERB
ajceb-7521	165	21	how	how	SCONJ
ajceb-7521	165	22	their	their	PRON
ajceb-7521	165	23	social	social	ADJ
ajceb-7521	165	24	media	medium	NOUN
ajceb-7521	165	25	platform	platform	NOUN
ajceb-7521	165	26	works	work	NOUN
ajceb-7521	165	27	,	,	PUNCT
ajceb-7521	165	28	how	how	SCONJ
ajceb-7521	165	29	customers	customer	NOUN
ajceb-7521	165	30	interact	interact	VERB
ajceb-7521	165	31	with	with	ADP
ajceb-7521	165	32	it	it	PRON
ajceb-7521	165	33	,	,	PUNCT
ajceb-7521	165	34	how	how	SCONJ
ajceb-7521	165	35	to	to	PART
ajceb-7521	165	36	measure	measure	VERB
ajceb-7521	165	37	success	success	NOUN
ajceb-7521	165	38	or	or	CCONJ
ajceb-7521	165	39	results	result	NOUN
ajceb-7521	165	40	or	or	CCONJ
ajceb-7521	165	41	how	how	SCONJ
ajceb-7521	165	42	to	to	PART
ajceb-7521	165	43	get	get	VERB
ajceb-7521	165	44	more	more	ADJ
ajceb-7521	165	45	customers	customer	NOUN
ajceb-7521	165	46	to	to	PART
ajceb-7521	165	47	engage	engage	VERB
ajceb-7521	165	48	with	with	ADP
ajceb-7521	165	49	posts	post	NOUN
ajceb-7521	165	50	and	and	CCONJ
ajceb-7521	165	51	content	content	NOUN
ajceb-7521	165	52	.	.	PUNCT
ajceb-7521	166	1	one	one	NUM
ajceb-7521	166	2	respondent	respondent	NOUN
ajceb-7521	166	3	noted	note	VERB
ajceb-7521	166	4	that	that	SCONJ
ajceb-7521	166	5	he	he	PRON
ajceb-7521	166	6	wanted	want	VERB
ajceb-7521	166	7	to	to	PART
ajceb-7521	166	8	create	create	VERB
ajceb-7521	166	9	videos	video	NOUN
ajceb-7521	166	10	that	that	PRON
ajceb-7521	166	11	would	would	AUX
ajceb-7521	166	12	go	go	VERB
ajceb-7521	166	13	viral	viral	ADJ
ajceb-7521	166	14	.	.	PUNCT
ajceb-7521	167	1	upon	upon	SCONJ
ajceb-7521	167	2	further	further	ADJ
ajceb-7521	167	3	enquiry	enquiry	NOUN
ajceb-7521	167	4	,	,	PUNCT
ajceb-7521	167	5	it	it	PRON
ajceb-7521	167	6	emerged	emerge	VERB
ajceb-7521	167	7	that	that	SCONJ
ajceb-7521	167	8	he	he	PRON
ajceb-7521	167	9	did	do	AUX
ajceb-7521	167	10	not	not	PART
ajceb-7521	167	11	actually	actually	ADV
ajceb-7521	167	12	understand	understand	VERB
ajceb-7521	167	13	what	what	PRON
ajceb-7521	167	14	the	the	DET
ajceb-7521	167	15	term	term	NOUN
ajceb-7521	167	16	meant	mean	VERB
ajceb-7521	167	17	.	.	PUNCT
ajceb-7521	168	1	i	i	PRON
ajceb-7521	168	2	must	must	AUX
ajceb-7521	168	3	admit	admit	VERB
ajceb-7521	168	4	,	,	PUNCT
ajceb-7521	168	5	i	i	PRON
ajceb-7521	168	6	do	do	AUX
ajceb-7521	168	7	n’t	not	PART
ajceb-7521	168	8	really	really	ADV
ajceb-7521	168	9	understand	understand	VERB
ajceb-7521	168	10	how	how	SCONJ
ajceb-7521	168	11	facebook	facebook	NOUN
ajceb-7521	168	12	works	work	VERB
ajceb-7521	168	13	,	,	PUNCT
ajceb-7521	168	14	how	how	SCONJ
ajceb-7521	168	15	people	people	NOUN
ajceb-7521	168	16	find	find	VERB
ajceb-7521	168	17	me	i	PRON
ajceb-7521	168	18	,	,	PUNCT
ajceb-7521	168	19	whether	whether	SCONJ
ajceb-7521	168	20	all	all	DET
ajceb-7521	168	21	the	the	DET
ajceb-7521	168	22	time	time	NOUN
ajceb-7521	168	23	i	i	PRON
ajceb-7521	168	24	spend	spend	VERB
ajceb-7521	168	25	on	on	ADP
ajceb-7521	168	26	it	it	PRON
ajceb-7521	168	27	is	be	AUX
ajceb-7521	168	28	paying	pay	VERB
ajceb-7521	168	29	off	off	ADP
ajceb-7521	168	30	and	and	CCONJ
ajceb-7521	168	31	whether	whether	SCONJ
ajceb-7521	168	32	i	i	PRON
ajceb-7521	168	33	am	be	AUX
ajceb-7521	168	34	getting	get	VERB
ajceb-7521	168	35	new	new	ADJ
ajceb-7521	168	36	business	business	NOUN
ajceb-7521	168	37	from	from	ADP
ajceb-7521	168	38	it	it	PRON
ajceb-7521	168	39	.	.	PUNCT
ajceb-7521	169	1	i	i	PRON
ajceb-7521	169	2	do	do	VERB
ajceb-7521	169	3	it	it	PRON
ajceb-7521	169	4	because	because	SCONJ
ajceb-7521	169	5	i	i	PRON
ajceb-7521	169	6	have	have	VERB
ajceb-7521	169	7	to	to	PART
ajceb-7521	169	8	;	;	PUNCT
ajceb-7521	169	9	it	it	PRON
ajceb-7521	169	10	is	be	AUX
ajceb-7521	169	11	expected	expect	VERB
ajceb-7521	169	12	,	,	PUNCT
ajceb-7521	169	13	is	be	AUX
ajceb-7521	169	14	n’t	not	PART
ajceb-7521	169	15	it	it	PRON
ajceb-7521	169	16	?	?	PUNCT
ajceb-7521	170	1	(	(	PUNCT
ajceb-7521	170	2	respondent	respondent	NOUN
ajceb-7521	170	3	c	c	NOUN
ajceb-7521	170	4	)	)	PUNCT
ajceb-7521	170	5	despite	despite	SCONJ
ajceb-7521	170	6	apprehensions	apprehension	NOUN
ajceb-7521	170	7	,	,	PUNCT
ajceb-7521	170	8	the	the	DET
ajceb-7521	170	9	cost	cost	NOUN
ajceb-7521	170	10	-	-	PUNCT
ajceb-7521	170	11	benefit	benefit	NOUN
ajceb-7521	170	12	calculation	calculation	NOUN
ajceb-7521	170	13	was	be	AUX
ajceb-7521	170	14	clear	clear	ADJ
ajceb-7521	170	15	to	to	ADP
ajceb-7521	170	16	most	most	ADJ
ajceb-7521	170	17	respondents	respondent	NOUN
ajceb-7521	170	18	.	.	PUNCT
ajceb-7521	171	1	most	most	ADV
ajceb-7521	171	2	automatically	automatically	ADV
ajceb-7521	171	3	factored	factor	VERB
ajceb-7521	171	4	a	a	DET
ajceb-7521	171	5	significant	significant	ADJ
ajceb-7521	171	6	marketing	marketing	NOUN
ajceb-7521	171	7	budget	budget	NOUN
ajceb-7521	171	8	into	into	ADP
ajceb-7521	171	9	their	their	PRON
ajceb-7521	171	10	annual	annual	ADJ
ajceb-7521	171	11	plans	plan	NOUN
ajceb-7521	171	12	,	,	PUNCT
ajceb-7521	171	13	as	as	SCONJ
ajceb-7521	171	14	if	if	SCONJ
ajceb-7521	171	15	by	by	ADP
ajceb-7521	171	16	habit	habit	NOUN
ajceb-7521	171	17	.	.	PUNCT
ajceb-7521	172	1	however	however	ADV
ajceb-7521	172	2	,	,	PUNCT
ajceb-7521	172	3	to	to	ADP
ajceb-7521	172	4	many	many	ADJ
ajceb-7521	172	5	respondents	respondent	NOUN
ajceb-7521	172	6	digital	digital	ADJ
ajceb-7521	172	7	and	and	CCONJ
ajceb-7521	172	8	social	social	ADJ
ajceb-7521	172	9	media	medium	NOUN
ajceb-7521	172	10	marketing	marketing	NOUN
ajceb-7521	172	11	meant	mean	VERB
ajceb-7521	172	12	a	a	DET
ajceb-7521	172	13	website	website	NOUN
ajceb-7521	172	14	and	and	CCONJ
ajceb-7521	172	15	a	a	DET
ajceb-7521	172	16	few	few	ADJ
ajceb-7521	172	17	social	social	ADJ
ajceb-7521	172	18	media	medium	NOUN
ajceb-7521	172	19	pages	page	NOUN
ajceb-7521	172	20	;	;	PUNCT
ajceb-7521	172	21	spending	spend	VERB
ajceb-7521	172	22	on	on	ADP
ajceb-7521	172	23	ad	ad	NOUN
ajceb-7521	172	24	buys	buy	NOUN
ajceb-7521	172	25	inside	inside	ADP
ajceb-7521	172	26	facebook	facebook	PROPN
ajceb-7521	172	27	,	,	PUNCT
ajceb-7521	172	28	instagram	instagram	PROPN
ajceb-7521	172	29	or	or	CCONJ
ajceb-7521	172	30	youtube	youtube	NOUN
ajceb-7521	172	31	had	have	AUX
ajceb-7521	172	32	not	not	PART
ajceb-7521	172	33	been	be	AUX
ajceb-7521	172	34	widely	widely	ADV
ajceb-7521	172	35	explored	explore	VERB
ajceb-7521	172	36	.	.	PUNCT
ajceb-7521	173	1	the	the	DET
ajceb-7521	173	2	most	most	ADV
ajceb-7521	173	3	common	common	ADJ
ajceb-7521	173	4	reason	reason	NOUN
ajceb-7521	173	5	provided	provide	VERB
ajceb-7521	173	6	for	for	ADP
ajceb-7521	173	7	this	this	PRON
ajceb-7521	173	8	was	be	AUX
ajceb-7521	173	9	a	a	DET
ajceb-7521	173	10	lack	lack	NOUN
ajceb-7521	173	11	of	of	ADP
ajceb-7521	173	12	trust	trust	NOUN
ajceb-7521	173	13	and	and	CCONJ
ajceb-7521	173	14	transparency	transparency	NOUN
ajceb-7521	173	15	in	in	ADP
ajceb-7521	173	16	the	the	DET
ajceb-7521	173	17	advertising	advertising	NOUN
ajceb-7521	173	18	process	process	NOUN
ajceb-7521	173	19	and	and	CCONJ
ajceb-7521	173	20	a	a	DET
ajceb-7521	173	21	lack	lack	NOUN
ajceb-7521	173	22	of	of	ADP
ajceb-7521	173	23	control	control	NOUN
ajceb-7521	173	24	once	once	SCONJ
ajceb-7521	173	25	the	the	DET
ajceb-7521	173	26	digital	digital	ADJ
ajceb-7521	173	27	ad	ad	NOUN
ajceb-7521	173	28	was	be	AUX
ajceb-7521	173	29	paid	pay	VERB
ajceb-7521	173	30	for	for	ADP
ajceb-7521	173	31	.	.	PUNCT
ajceb-7521	174	1	several	several	ADJ
ajceb-7521	174	2	respondents	respondent	NOUN
ajceb-7521	174	3	commented	comment	VERB
ajceb-7521	174	4	that	that	SCONJ
ajceb-7521	174	5	while	while	SCONJ
ajceb-7521	174	6	traditional	traditional	ADJ
ajceb-7521	174	7	marketing	marketing	NOUN
ajceb-7521	174	8	strategies	strategy	NOUN
ajceb-7521	174	9	were	be	AUX
ajceb-7521	174	10	more	more	ADV
ajceb-7521	174	11	expensive	expensive	ADJ
ajceb-7521	174	12	,	,	PUNCT
ajceb-7521	174	13	the	the	DET
ajceb-7521	174	14	tangible	tangible	ADJ
ajceb-7521	174	15	nature	nature	NOUN
ajceb-7521	174	16	of	of	ADP
ajceb-7521	174	17	the	the	DET
ajceb-7521	174	18	advertisement	advertisement	NOUN
ajceb-7521	174	19	gave	give	VERB
ajceb-7521	174	20	them	they	PRON
ajceb-7521	174	21	more	more	ADJ
ajceb-7521	174	22	confidence	confidence	NOUN
ajceb-7521	174	23	that	that	SCONJ
ajceb-7521	174	24	the	the	DET
ajceb-7521	174	25	investment	investment	NOUN
ajceb-7521	174	26	was	be	AUX
ajceb-7521	174	27	justified	justify	VERB
ajceb-7521	174	28	.	.	PUNCT
ajceb-7521	175	1	i	i	PRON
ajceb-7521	175	2	do	do	AUX
ajceb-7521	175	3	n’t	not	PART
ajceb-7521	175	4	pay	pay	VERB
ajceb-7521	175	5	for	for	ADP
ajceb-7521	175	6	ads	ad	NOUN
ajceb-7521	175	7	on	on	ADP
ajceb-7521	175	8	facebook	facebook	PROPN
ajceb-7521	175	9	.	.	PUNCT
ajceb-7521	176	1	i	i	PRON
ajceb-7521	176	2	guess	guess	VERB
ajceb-7521	176	3	you	you	PRON
ajceb-7521	176	4	could	could	AUX
ajceb-7521	176	5	say	say	VERB
ajceb-7521	176	6	it	it	PRON
ajceb-7521	176	7	’s	’	VERB
ajceb-7521	176	8	a	a	DET
ajceb-7521	176	9	bit	bit	NOUN
ajceb-7521	176	10	of	of	ADP
ajceb-7521	176	11	fear	fear	NOUN
ajceb-7521	176	12	and	and	CCONJ
ajceb-7521	176	13	lack	lack	NOUN
ajceb-7521	176	14	of	of	ADP
ajceb-7521	176	15	trust	trust	NOUN
ajceb-7521	176	16	.	.	PUNCT
ajceb-7521	177	1	i	i	PRON
ajceb-7521	177	2	do	do	VERB
ajceb-7521	177	3	n’t	not	PART
ajceb-7521	177	4	like	like	VERB
ajceb-7521	177	5	something	something	PRON
ajceb-7521	177	6	i	i	PRON
ajceb-7521	177	7	ca	can	AUX
ajceb-7521	177	8	n’t	not	PART
ajceb-7521	177	9	control	control	VERB
ajceb-7521	177	10	.	.	PUNCT
ajceb-7521	178	1	i	i	PRON
ajceb-7521	178	2	do	do	AUX
ajceb-7521	178	3	n’t	not	PART
ajceb-7521	178	4	know	know	VERB
ajceb-7521	178	5	who	who	PRON
ajceb-7521	178	6	they	they	PRON
ajceb-7521	178	7	will	will	AUX
ajceb-7521	178	8	share	share	VERB
ajceb-7521	178	9	this	this	DET
ajceb-7521	178	10	ad	ad	NOUN
ajceb-7521	178	11	with	with	ADP
ajceb-7521	178	12	and	and	CCONJ
ajceb-7521	178	13	if	if	SCONJ
ajceb-7521	178	14	i	i	PRON
ajceb-7521	178	15	am	be	AUX
ajceb-7521	178	16	getting	get	VERB
ajceb-7521	178	17	value	value	NOUN
ajceb-7521	178	18	for	for	ADP
ajceb-7521	178	19	money	money	NOUN
ajceb-7521	178	20	.	.	PUNCT
ajceb-7521	179	1	i	i	PRON
ajceb-7521	179	2	just	just	ADV
ajceb-7521	179	3	post	post	VERB
ajceb-7521	179	4	photos	photo	NOUN
ajceb-7521	179	5	and	and	CCONJ
ajceb-7521	179	6	comments	comment	NOUN
ajceb-7521	179	7	to	to	ADP
ajceb-7521	179	8	my	my	PRON
ajceb-7521	179	9	facebook	facebook	NOUN
ajceb-7521	179	10	site	site	NOUN
ajceb-7521	179	11	and	and	CCONJ
ajceb-7521	179	12	feel	feel	VERB
ajceb-7521	179	13	that	that	PRON
ajceb-7521	179	14	is	be	AUX
ajceb-7521	179	15	enough	enough	ADJ
ajceb-7521	179	16	for	for	ADP
ajceb-7521	179	17	now	now	ADV
ajceb-7521	179	18	.	.	PUNCT
ajceb-7521	180	1	(	(	PUNCT
ajceb-7521	180	2	respondent	respondent	VERB
ajceb-7521	180	3	g	g	NOUN
ajceb-7521	180	4	)	)	PUNCT
ajceb-7521	180	5	malesev	malesev	NOUN
ajceb-7521	180	6	and	and	CCONJ
ajceb-7521	180	7	cherry	cherry	NOUN
ajceb-7521	180	8	construction	construction	NOUN
ajceb-7521	180	9	economics	economic	NOUN
ajceb-7521	180	10	and	and	CCONJ
ajceb-7521	180	11	building	building	NOUN
ajceb-7521	180	12	,	,	PUNCT
ajceb-7521	180	13	vol	vol	NOUN
ajceb-7521	180	14	.	.	PROPN
ajceb-7521	180	15	21	21	NUM
ajceb-7521	180	16	,	,	PUNCT
ajceb-7521	180	17	no	no	INTJ
ajceb-7521	180	18	.	.	NOUN
ajceb-7521	180	19	1	1	NUM
ajceb-7521	180	20	march	march	PROPN
ajceb-7521	180	21	202173	202173	NUM
ajceb-7521	180	22	a	a	DET
ajceb-7521	180	23	number	number	NOUN
ajceb-7521	180	24	of	of	ADP
ajceb-7521	180	25	respondents	respondent	NOUN
ajceb-7521	180	26	noted	note	VERB
ajceb-7521	180	27	that	that	SCONJ
ajceb-7521	180	28	social	social	ADJ
ajceb-7521	180	29	media	medium	NOUN
ajceb-7521	180	30	marketing	marketing	NOUN
ajceb-7521	180	31	strategies	strategy	NOUN
ajceb-7521	180	32	were	be	AUX
ajceb-7521	180	33	a	a	DET
ajceb-7521	180	34	function	function	NOUN
ajceb-7521	180	35	performed	perform	VERB
ajceb-7521	180	36	by	by	ADP
ajceb-7521	180	37	staff	staff	NOUN
ajceb-7521	180	38	in	in	ADP
ajceb-7521	180	39	addition	addition	NOUN
ajceb-7521	180	40	to	to	ADP
ajceb-7521	180	41	their	their	PRON
ajceb-7521	180	42	‘	'	PUNCT
ajceb-7521	180	43	day	day	NOUN
ajceb-7521	180	44	jobs	job	NOUN
ajceb-7521	180	45	’	'	PUNCT
ajceb-7521	180	46	,	,	PUNCT
ajceb-7521	180	47	with	with	ADP
ajceb-7521	180	48	no	no	DET
ajceb-7521	180	49	dedicated	dedicated	ADJ
ajceb-7521	180	50	staff	staff	NOUN
ajceb-7521	180	51	hired	hire	VERB
ajceb-7521	180	52	for	for	ADP
ajceb-7521	180	53	the	the	DET
ajceb-7521	180	54	role	role	NOUN
ajceb-7521	180	55	.	.	PUNCT
ajceb-7521	181	1	it	it	PRON
ajceb-7521	181	2	was	be	AUX
ajceb-7521	181	3	expected	expect	VERB
ajceb-7521	181	4	that	that	SCONJ
ajceb-7521	181	5	staff	staff	NOUN
ajceb-7521	181	6	knew	know	VERB
ajceb-7521	181	7	how	how	SCONJ
ajceb-7521	181	8	to	to	PART
ajceb-7521	181	9	use	use	VERB
ajceb-7521	181	10	most	most	ADJ
ajceb-7521	181	11	social	social	ADJ
ajceb-7521	181	12	media	medium	NOUN
ajceb-7521	181	13	platforms	platform	NOUN
ajceb-7521	181	14	or	or	CCONJ
ajceb-7521	181	15	would	would	AUX
ajceb-7521	181	16	learn	learn	VERB
ajceb-7521	181	17	how	how	SCONJ
ajceb-7521	181	18	to	to	PART
ajceb-7521	181	19	use	use	VERB
ajceb-7521	181	20	them	they	PRON
ajceb-7521	181	21	while	while	SCONJ
ajceb-7521	181	22	working	work	VERB
ajceb-7521	181	23	for	for	ADP
ajceb-7521	181	24	the	the	DET
ajceb-7521	181	25	company	company	NOUN
ajceb-7521	181	26	.	.	PUNCT
ajceb-7521	182	1	however	however	ADV
ajceb-7521	182	2	,	,	PUNCT
ajceb-7521	182	3	this	this	PRON
ajceb-7521	182	4	mainly	mainly	ADV
ajceb-7521	182	5	applied	apply	VERB
ajceb-7521	182	6	to	to	ADP
ajceb-7521	182	7	social	social	ADJ
ajceb-7521	182	8	media	medium	NOUN
ajceb-7521	182	9	platforms	platform	NOUN
ajceb-7521	182	10	;	;	PUNCT
ajceb-7521	182	11	respondents	respondent	NOUN
ajceb-7521	182	12	were	be	AUX
ajceb-7521	182	13	much	much	ADV
ajceb-7521	182	14	stricter	strict	ADJ
ajceb-7521	182	15	about	about	ADP
ajceb-7521	182	16	what	what	PRON
ajceb-7521	182	17	was	be	AUX
ajceb-7521	182	18	uploaded	upload	VERB
ajceb-7521	182	19	to	to	ADP
ajceb-7521	182	20	their	their	PRON
ajceb-7521	182	21	company	company	NOUN
ajceb-7521	182	22	websites	website	NOUN
ajceb-7521	182	23	,	,	PUNCT
ajceb-7521	182	24	especially	especially	ADV
ajceb-7521	182	25	regarding	regard	VERB
ajceb-7521	182	26	images	image	NOUN
ajceb-7521	182	27	,	,	PUNCT
ajceb-7521	182	28	product	product	NOUN
ajceb-7521	182	29	information	information	NOUN
ajceb-7521	182	30	and	and	CCONJ
ajceb-7521	182	31	prices	price	NOUN
ajceb-7521	182	32	.	.	PUNCT
ajceb-7521	183	1	when	when	SCONJ
ajceb-7521	183	2	asked	ask	VERB
ajceb-7521	183	3	why	why	SCONJ
ajceb-7521	183	4	the	the	DET
ajceb-7521	183	5	same	same	ADJ
ajceb-7521	183	6	rigour	rigour	NOUN
ajceb-7521	183	7	was	be	AUX
ajceb-7521	183	8	not	not	PART
ajceb-7521	183	9	applied	apply	VERB
ajceb-7521	183	10	to	to	ADP
ajceb-7521	183	11	social	social	ADJ
ajceb-7521	183	12	media	medium	NOUN
ajceb-7521	183	13	content	content	NOUN
ajceb-7521	183	14	,	,	PUNCT
ajceb-7521	183	15	the	the	DET
ajceb-7521	183	16	common	common	ADJ
ajceb-7521	183	17	response	response	NOUN
ajceb-7521	183	18	was	be	AUX
ajceb-7521	183	19	that	that	SCONJ
ajceb-7521	183	20	it	it	PRON
ajceb-7521	183	21	felt	feel	VERB
ajceb-7521	183	22	more	more	ADV
ajceb-7521	183	23	casual	casual	ADJ
ajceb-7521	183	24	and	and	CCONJ
ajceb-7521	183	25	genuine	genuine	ADJ
ajceb-7521	183	26	if	if	SCONJ
ajceb-7521	183	27	content	content	NOUN
ajceb-7521	183	28	was	be	AUX
ajceb-7521	183	29	shared	share	VERB
ajceb-7521	183	30	with	with	ADP
ajceb-7521	183	31	less	less	ADJ
ajceb-7521	183	32	formality	formality	NOUN
ajceb-7521	183	33	and	and	CCONJ
ajceb-7521	183	34	more	more	ADJ
ajceb-7521	183	35	spontaneity	spontaneity	NOUN
ajceb-7521	183	36	.	.	PUNCT
ajceb-7521	184	1	a	a	DET
ajceb-7521	184	2	common	common	ADJ
ajceb-7521	184	3	frustration	frustration	NOUN
ajceb-7521	184	4	among	among	ADP
ajceb-7521	184	5	respondents	respondent	NOUN
ajceb-7521	184	6	was	be	AUX
ajceb-7521	184	7	the	the	DET
ajceb-7521	184	8	high	high	ADJ
ajceb-7521	184	9	-	-	PUNCT
ajceb-7521	184	10	touch	touch	NOUN
ajceb-7521	184	11	,	,	PUNCT
ajceb-7521	184	12	always	always	ADV
ajceb-7521	184	13	-	-	PUNCT
ajceb-7521	184	14	on	on	ADP
ajceb-7521	184	15	nature	nature	NOUN
ajceb-7521	184	16	of	of	ADP
ajceb-7521	184	17	digital	digital	ADJ
ajceb-7521	184	18	and	and	CCONJ
ajceb-7521	184	19	social	social	ADJ
ajceb-7521	184	20	media	medium	NOUN
ajceb-7521	184	21	marketing	marketing	NOUN
ajceb-7521	184	22	.	.	PUNCT
ajceb-7521	185	1	more	more	ADJ
ajceb-7521	185	2	time	time	NOUN
ajceb-7521	185	3	was	be	AUX
ajceb-7521	185	4	spent	spend	VERB
ajceb-7521	185	5	during	during	ADP
ajceb-7521	185	6	the	the	DET
ajceb-7521	185	7	day	day	NOUN
ajceb-7521	185	8	and	and	CCONJ
ajceb-7521	185	9	after	after	ADP
ajceb-7521	185	10	-	-	PUNCT
ajceb-7521	185	11	hours	hour	NOUN
ajceb-7521	185	12	monitoring	monitoring	NOUN
ajceb-7521	185	13	comments	comment	NOUN
ajceb-7521	185	14	and	and	CCONJ
ajceb-7521	185	15	responding	respond	VERB
ajceb-7521	185	16	to	to	ADP
ajceb-7521	185	17	customer	customer	NOUN
ajceb-7521	185	18	enquiries	enquiry	NOUN
ajceb-7521	185	19	.	.	PUNCT
ajceb-7521	186	1	many	many	ADJ
ajceb-7521	186	2	respondents	respondent	NOUN
ajceb-7521	186	3	felt	feel	VERB
ajceb-7521	186	4	that	that	SCONJ
ajceb-7521	186	5	the	the	DET
ajceb-7521	186	6	additional	additional	ADJ
ajceb-7521	186	7	time	time	NOUN
ajceb-7521	186	8	spent	spend	VERB
ajceb-7521	186	9	was	be	AUX
ajceb-7521	186	10	not	not	PART
ajceb-7521	186	11	translating	translate	VERB
ajceb-7521	186	12	to	to	ADP
ajceb-7521	186	13	more	more	ADJ
ajceb-7521	186	14	sales	sale	NOUN
ajceb-7521	186	15	and	and	CCONJ
ajceb-7521	186	16	were	be	AUX
ajceb-7521	186	17	increasingly	increasingly	ADV
ajceb-7521	186	18	impatient	impatient	ADJ
ajceb-7521	186	19	with	with	ADP
ajceb-7521	186	20	online	online	ADJ
ajceb-7521	186	21	enquiries	enquiry	NOUN
ajceb-7521	186	22	.	.	PUNCT
ajceb-7521	187	1	i	i	PRON
ajceb-7521	187	2	’ve	’ve	AUX
ajceb-7521	187	3	got	get	VERB
ajceb-7521	187	4	people	people	NOUN
ajceb-7521	187	5	messaging	message	VERB
ajceb-7521	187	6	me	i	PRON
ajceb-7521	187	7	on	on	ADP
ajceb-7521	187	8	facebook	facebook	PROPN
ajceb-7521	187	9	to	to	PART
ajceb-7521	187	10	send	send	VERB
ajceb-7521	187	11	them	they	PRON
ajceb-7521	187	12	more	more	ADJ
ajceb-7521	187	13	photos	photo	NOUN
ajceb-7521	187	14	of	of	ADP
ajceb-7521	187	15	our	our	PRON
ajceb-7521	187	16	full	full	ADJ
ajceb-7521	187	17	range	range	NOUN
ajceb-7521	187	18	,	,	PUNCT
ajceb-7521	187	19	detailed	detailed	ADJ
ajceb-7521	187	20	questions	question	NOUN
ajceb-7521	187	21	about	about	ADP
ajceb-7521	187	22	the	the	DET
ajceb-7521	187	23	technical	technical	ADJ
ajceb-7521	187	24	specs	spec	NOUN
ajceb-7521	187	25	of	of	ADP
ajceb-7521	187	26	the	the	DET
ajceb-7521	187	27	product	product	NOUN
ajceb-7521	187	28	,	,	PUNCT
ajceb-7521	187	29	installation	installation	NOUN
ajceb-7521	187	30	costs	cost	NOUN
ajceb-7521	187	31	and	and	CCONJ
ajceb-7521	187	32	all	all	DET
ajceb-7521	187	33	sorts	sort	NOUN
ajceb-7521	187	34	of	of	ADP
ajceb-7521	187	35	other	other	ADJ
ajceb-7521	187	36	queries	query	NOUN
ajceb-7521	187	37	.	.	PUNCT
ajceb-7521	188	1	i	i	PRON
ajceb-7521	188	2	mean	mean	VERB
ajceb-7521	188	3	,	,	PUNCT
ajceb-7521	188	4	if	if	SCONJ
ajceb-7521	188	5	you	you	PRON
ajceb-7521	188	6	want	want	VERB
ajceb-7521	188	7	to	to	PART
ajceb-7521	188	8	ask	ask	VERB
ajceb-7521	188	9	me	i	PRON
ajceb-7521	188	10	all	all	PRON
ajceb-7521	188	11	that	that	PRON
ajceb-7521	188	12	,	,	PUNCT
ajceb-7521	188	13	give	give	VERB
ajceb-7521	188	14	me	i	PRON
ajceb-7521	188	15	a	a	DET
ajceb-7521	188	16	call	call	NOUN
ajceb-7521	188	17	or	or	CCONJ
ajceb-7521	188	18	come	come	VERB
ajceb-7521	188	19	and	and	CCONJ
ajceb-7521	188	20	visit	visit	VERB
ajceb-7521	188	21	me	i	PRON
ajceb-7521	188	22	in	in	ADP
ajceb-7521	188	23	our	our	PRON
ajceb-7521	188	24	showroom	showroom	NOUN
ajceb-7521	188	25	.	.	PUNCT
ajceb-7521	189	1	(	(	PUNCT
ajceb-7521	189	2	respondent	respondent	VERB
ajceb-7521	189	3	g	g	NOUN
ajceb-7521	189	4	)	)	PUNCT
ajceb-7521	189	5	despite	despite	SCONJ
ajceb-7521	189	6	this	this	PRON
ajceb-7521	189	7	,	,	PUNCT
ajceb-7521	189	8	a	a	DET
ajceb-7521	189	9	number	number	NOUN
ajceb-7521	189	10	of	of	ADP
ajceb-7521	189	11	respondents	respondent	NOUN
ajceb-7521	189	12	noted	note	VERB
ajceb-7521	189	13	a	a	DET
ajceb-7521	189	14	rise	rise	NOUN
ajceb-7521	189	15	in	in	ADP
ajceb-7521	189	16	enquiries	enquiry	NOUN
ajceb-7521	189	17	when	when	SCONJ
ajceb-7521	189	18	social	social	ADJ
ajceb-7521	189	19	media	medium	NOUN
ajceb-7521	189	20	was	be	AUX
ajceb-7521	189	21	used	use	VERB
ajceb-7521	189	22	to	to	PART
ajceb-7521	189	23	tell	tell	VERB
ajceb-7521	189	24	stories	story	NOUN
ajceb-7521	189	25	about	about	ADP
ajceb-7521	189	26	excellent	excellent	ADJ
ajceb-7521	189	27	service	service	NOUN
ajceb-7521	189	28	,	,	PUNCT
ajceb-7521	189	29	especially	especially	ADV
ajceb-7521	189	30	when	when	SCONJ
ajceb-7521	189	31	the	the	DET
ajceb-7521	189	32	story	story	NOUN
ajceb-7521	189	33	was	be	AUX
ajceb-7521	189	34	told	tell	VERB
ajceb-7521	189	35	by	by	ADP
ajceb-7521	189	36	customers	customer	NOUN
ajceb-7521	189	37	and	and	CCONJ
ajceb-7521	189	38	not	not	PART
ajceb-7521	189	39	the	the	DET
ajceb-7521	189	40	company	company	NOUN
ajceb-7521	189	41	.	.	PUNCT
ajceb-7521	190	1	trends	trend	NOUN
ajceb-7521	190	2	in	in	ADP
ajceb-7521	190	3	marketing	marketing	NOUN
ajceb-7521	190	4	communication	communication	NOUN
ajceb-7521	190	5	objectives	objective	VERB
ajceb-7521	190	6	the	the	DET
ajceb-7521	190	7	most	most	ADV
ajceb-7521	190	8	common	common	ADJ
ajceb-7521	190	9	reason	reason	NOUN
ajceb-7521	190	10	given	give	VERB
ajceb-7521	190	11	for	for	ADP
ajceb-7521	190	12	engaging	engage	VERB
ajceb-7521	190	13	in	in	ADP
ajceb-7521	190	14	digital	digital	ADJ
ajceb-7521	190	15	and	and	CCONJ
ajceb-7521	190	16	social	social	ADJ
ajceb-7521	190	17	media	medium	NOUN
ajceb-7521	190	18	marketing	marketing	NOUN
ajceb-7521	190	19	was	be	AUX
ajceb-7521	190	20	to	to	PART
ajceb-7521	190	21	generate	generate	VERB
ajceb-7521	190	22	new	new	ADJ
ajceb-7521	190	23	leads	lead	NOUN
ajceb-7521	190	24	and	and	CCONJ
ajceb-7521	190	25	increase	increase	VERB
ajceb-7521	190	26	chatter	chatter	NOUN
ajceb-7521	190	27	about	about	ADP
ajceb-7521	190	28	the	the	DET
ajceb-7521	190	29	company	company	NOUN
ajceb-7521	190	30	online	online	ADV
ajceb-7521	190	31	.	.	PUNCT
ajceb-7521	191	1	the	the	DET
ajceb-7521	191	2	ultimate	ultimate	ADJ
ajceb-7521	191	3	objective	objective	NOUN
ajceb-7521	191	4	was	be	AUX
ajceb-7521	191	5	to	to	PART
ajceb-7521	191	6	increase	increase	VERB
ajceb-7521	191	7	the	the	DET
ajceb-7521	191	8	number	number	NOUN
ajceb-7521	191	9	of	of	ADP
ajceb-7521	191	10	calls	call	NOUN
ajceb-7521	191	11	to	to	ADP
ajceb-7521	191	12	the	the	DET
ajceb-7521	191	13	company	company	NOUN
ajceb-7521	191	14	or	or	CCONJ
ajceb-7521	191	15	visits	visit	NOUN
ajceb-7521	191	16	to	to	ADP
ajceb-7521	191	17	their	their	PRON
ajceb-7521	191	18	website	website	NOUN
ajceb-7521	191	19	and	and	CCONJ
ajceb-7521	191	20	get	get	VERB
ajceb-7521	191	21	new	new	ADJ
ajceb-7521	191	22	customers	customer	NOUN
ajceb-7521	191	23	to	to	PART
ajceb-7521	191	24	visit	visit	VERB
ajceb-7521	191	25	a	a	DET
ajceb-7521	191	26	display	display	NOUN
ajceb-7521	191	27	centre	centre	NOUN
ajceb-7521	191	28	in	in	ADP
ajceb-7521	191	29	person	person	NOUN
ajceb-7521	191	30	.	.	PUNCT
ajceb-7521	192	1	a	a	DET
ajceb-7521	192	2	majority	majority	NOUN
ajceb-7521	192	3	of	of	ADP
ajceb-7521	192	4	respondents	respondent	NOUN
ajceb-7521	192	5	noted	note	VERB
ajceb-7521	192	6	that	that	SCONJ
ajceb-7521	192	7	most	most	ADJ
ajceb-7521	192	8	of	of	ADP
ajceb-7521	192	9	their	their	PRON
ajceb-7521	192	10	online	online	ADJ
ajceb-7521	192	11	marketing	marketing	NOUN
ajceb-7521	192	12	did	do	AUX
ajceb-7521	192	13	not	not	PART
ajceb-7521	192	14	advertise	advertise	VERB
ajceb-7521	192	15	short	short	ADJ
ajceb-7521	192	16	-	-	PUNCT
ajceb-7521	192	17	term	term	NOUN
ajceb-7521	192	18	deals	deal	NOUN
ajceb-7521	192	19	and	and	CCONJ
ajceb-7521	192	20	prices	price	NOUN
ajceb-7521	192	21	,	,	PUNCT
ajceb-7521	192	22	unless	unless	SCONJ
ajceb-7521	192	23	it	it	PRON
ajceb-7521	192	24	was	be	AUX
ajceb-7521	192	25	a	a	DET
ajceb-7521	192	26	seasonal	seasonal	ADJ
ajceb-7521	192	27	campaign	campaign	NOUN
ajceb-7521	192	28	,	,	PUNCT
ajceb-7521	192	29	such	such	ADJ
ajceb-7521	192	30	as	as	ADP
ajceb-7521	192	31	during	during	ADP
ajceb-7521	192	32	winter	winter	NOUN
ajceb-7521	192	33	when	when	SCONJ
ajceb-7521	192	34	enquiries	enquiry	NOUN
ajceb-7521	192	35	for	for	ADP
ajceb-7521	192	36	new	new	ADJ
ajceb-7521	192	37	homes	home	NOUN
ajceb-7521	192	38	are	be	AUX
ajceb-7521	192	39	traditionally	traditionally	ADV
ajceb-7521	192	40	lowest	low	ADJ
ajceb-7521	192	41	.	.	PUNCT
ajceb-7521	193	1	i	i	PRON
ajceb-7521	193	2	do	do	AUX
ajceb-7521	193	3	n’t	not	PART
ajceb-7521	193	4	like	like	VERB
ajceb-7521	193	5	tacky	tacky	ADJ
ajceb-7521	193	6	sales	sale	NOUN
ajceb-7521	193	7	brochures	brochure	NOUN
ajceb-7521	193	8	and	and	CCONJ
ajceb-7521	193	9	prices	price	NOUN
ajceb-7521	193	10	on	on	ADP
ajceb-7521	193	11	facebook	facebook	PROPN
ajceb-7521	193	12	.	.	PUNCT
ajceb-7521	194	1	it	it	PRON
ajceb-7521	194	2	feels	feel	VERB
ajceb-7521	194	3	like	like	SCONJ
ajceb-7521	194	4	i	i	PRON
ajceb-7521	194	5	am	be	AUX
ajceb-7521	194	6	de	de	ADJ
ajceb-7521	194	7	-	-	NOUN
ajceb-7521	194	8	valuing	value	VERB
ajceb-7521	194	9	a	a	DET
ajceb-7521	194	10	very	very	ADV
ajceb-7521	194	11	expensive	expensive	ADJ
ajceb-7521	194	12	investment	investment	NOUN
ajceb-7521	194	13	.	.	PUNCT
ajceb-7521	195	1	these	these	DET
ajceb-7521	195	2	people	people	NOUN
ajceb-7521	195	3	are	be	AUX
ajceb-7521	195	4	n’t	not	PART
ajceb-7521	195	5	buying	buy	VERB
ajceb-7521	195	6	clothes	clothe	NOUN
ajceb-7521	195	7	;	;	PUNCT
ajceb-7521	195	8	they	they	PRON
ajceb-7521	195	9	are	be	AUX
ajceb-7521	195	10	looking	look	VERB
ajceb-7521	195	11	to	to	PART
ajceb-7521	195	12	buy	buy	VERB
ajceb-7521	195	13	a	a	DET
ajceb-7521	195	14	house	house	NOUN
ajceb-7521	195	15	.	.	PUNCT
ajceb-7521	196	1	(	(	PUNCT
ajceb-7521	196	2	respondent	respondent	VERB
ajceb-7521	196	3	a	a	X
ajceb-7521	196	4	)	)	PUNCT
ajceb-7521	196	5	interestingly	interestingly	ADV
ajceb-7521	196	6	,	,	PUNCT
ajceb-7521	196	7	only	only	ADV
ajceb-7521	196	8	one	one	NUM
ajceb-7521	196	9	respondent	respondent	NOUN
ajceb-7521	196	10	commented	comment	VERB
ajceb-7521	196	11	that	that	SCONJ
ajceb-7521	196	12	their	their	PRON
ajceb-7521	196	13	objective	objective	NOUN
ajceb-7521	196	14	was	be	AUX
ajceb-7521	196	15	to	to	PART
ajceb-7521	196	16	increase	increase	VERB
ajceb-7521	196	17	brand	brand	NOUN
ajceb-7521	196	18	awareness	awareness	NOUN
ajceb-7521	196	19	so	so	SCONJ
ajceb-7521	196	20	that	that	SCONJ
ajceb-7521	196	21	people	people	NOUN
ajceb-7521	196	22	associated	associate	VERB
ajceb-7521	196	23	them	they	PRON
ajceb-7521	196	24	with	with	ADP
ajceb-7521	196	25	quality	quality	NOUN
ajceb-7521	196	26	products	product	NOUN
ajceb-7521	196	27	.	.	PUNCT
ajceb-7521	197	1	it	it	PRON
ajceb-7521	197	2	is	be	AUX
ajceb-7521	197	3	possible	possible	ADJ
ajceb-7521	197	4	the	the	DET
ajceb-7521	197	5	lack	lack	NOUN
ajceb-7521	197	6	of	of	ADP
ajceb-7521	197	7	focus	focus	NOUN
ajceb-7521	197	8	on	on	ADP
ajceb-7521	197	9	brand	brand	NOUN
ajceb-7521	197	10	awareness	awareness	NOUN
ajceb-7521	197	11	reflected	reflect	VERB
ajceb-7521	197	12	a	a	DET
ajceb-7521	197	13	lack	lack	NOUN
ajceb-7521	197	14	of	of	ADP
ajceb-7521	197	15	marketing	market	VERB
ajceb-7521	197	16	maturity	maturity	NOUN
ajceb-7521	197	17	among	among	ADP
ajceb-7521	197	18	the	the	DET
ajceb-7521	197	19	respondents	respondent	NOUN
ajceb-7521	197	20	.	.	PUNCT
ajceb-7521	198	1	in	in	ADP
ajceb-7521	198	2	a	a	DET
ajceb-7521	198	3	positive	positive	ADJ
ajceb-7521	198	4	sign	sign	NOUN
ajceb-7521	198	5	concerning	concern	VERB
ajceb-7521	198	6	strategic	strategic	ADJ
ajceb-7521	198	7	intent	intent	NOUN
ajceb-7521	198	8	,	,	PUNCT
ajceb-7521	198	9	most	most	ADJ
ajceb-7521	198	10	respondents	respondent	NOUN
ajceb-7521	198	11	noted	note	VERB
ajceb-7521	198	12	that	that	SCONJ
ajceb-7521	198	13	whatever	whatever	PRON
ajceb-7521	198	14	their	their	PRON
ajceb-7521	198	15	marketing	marketing	NOUN
ajceb-7521	198	16	objectives	objective	NOUN
ajceb-7521	198	17	,	,	PUNCT
ajceb-7521	198	18	their	their	PRON
ajceb-7521	198	19	strategic	strategic	ADJ
ajceb-7521	198	20	objectives	objective	NOUN
ajceb-7521	198	21	were	be	AUX
ajceb-7521	198	22	clear	clear	ADJ
ajceb-7521	198	23	;	;	PUNCT
ajceb-7521	198	24	not	not	PART
ajceb-7521	198	25	only	only	ADV
ajceb-7521	198	26	to	to	PART
ajceb-7521	198	27	win	win	VERB
ajceb-7521	198	28	new	new	ADJ
ajceb-7521	198	29	customers	customer	NOUN
ajceb-7521	198	30	,	,	PUNCT
ajceb-7521	198	31	but	but	CCONJ
ajceb-7521	198	32	also	also	ADV
ajceb-7521	198	33	to	to	PART
ajceb-7521	198	34	stop	stop	VERB
ajceb-7521	198	35	larger	large	ADJ
ajceb-7521	198	36	competitors	competitor	NOUN
ajceb-7521	198	37	‘	'	PUNCT
ajceb-7521	198	38	stealing	steal	VERB
ajceb-7521	198	39	’	'	PUNCT
ajceb-7521	198	40	them	they	PRON
ajceb-7521	198	41	first	first	ADV
ajceb-7521	198	42	.	.	PUNCT
ajceb-7521	199	1	the	the	DET
ajceb-7521	199	2	anecdotal	anecdotal	ADJ
ajceb-7521	199	3	consensus	consensus	NOUN
ajceb-7521	199	4	was	be	AUX
ajceb-7521	199	5	that	that	SCONJ
ajceb-7521	199	6	larger	large	ADJ
ajceb-7521	199	7	competitors	competitor	NOUN
ajceb-7521	199	8	had	have	VERB
ajceb-7521	199	9	more	more	ADJ
ajceb-7521	199	10	resources	resource	NOUN
ajceb-7521	199	11	at	at	ADP
ajceb-7521	199	12	their	their	PRON
ajceb-7521	199	13	disposal	disposal	NOUN
ajceb-7521	199	14	to	to	PART
ajceb-7521	199	15	achieve	achieve	VERB
ajceb-7521	199	16	their	their	PRON
ajceb-7521	199	17	marketing	marketing	NOUN
ajceb-7521	199	18	objectives	objective	NOUN
ajceb-7521	199	19	.	.	PUNCT
ajceb-7521	200	1	as	as	ADP
ajceb-7521	200	2	a	a	DET
ajceb-7521	200	3	result	result	NOUN
ajceb-7521	200	4	,	,	PUNCT
ajceb-7521	200	5	some	some	PRON
ajceb-7521	200	6	acknowledged	acknowledge	VERB
ajceb-7521	200	7	that	that	SCONJ
ajceb-7521	200	8	there	there	PRON
ajceb-7521	200	9	was	be	VERB
ajceb-7521	200	10	little	little	ADJ
ajceb-7521	200	11	time	time	NOUN
ajceb-7521	200	12	for	for	ADP
ajceb-7521	200	13	setting	set	VERB
ajceb-7521	200	14	appropriate	appropriate	ADJ
ajceb-7521	200	15	objectives	objective	NOUN
ajceb-7521	200	16	and	and	CCONJ
ajceb-7521	200	17	that	that	SCONJ
ajceb-7521	200	18	quick	quick	ADJ
ajceb-7521	200	19	marketing	marketing	NOUN
ajceb-7521	200	20	responses	response	NOUN
ajceb-7521	200	21	were	be	AUX
ajceb-7521	200	22	needed	need	VERB
ajceb-7521	200	23	to	to	PART
ajceb-7521	200	24	push	push	VERB
ajceb-7521	200	25	back	back	ADV
ajceb-7521	200	26	against	against	ADP
ajceb-7521	200	27	aggressive	aggressive	ADJ
ajceb-7521	200	28	competitor	competitor	NOUN
ajceb-7521	200	29	campaigns	campaign	NOUN
ajceb-7521	200	30	.	.	PUNCT
ajceb-7521	201	1	do	do	AUX
ajceb-7521	201	2	n’t	not	PART
ajceb-7521	201	3	get	get	VERB
ajceb-7521	201	4	me	i	PRON
ajceb-7521	201	5	wrong	wrong	ADJ
ajceb-7521	201	6	,	,	PUNCT
ajceb-7521	201	7	i	i	PRON
ajceb-7521	201	8	understand	understand	VERB
ajceb-7521	201	9	why	why	SCONJ
ajceb-7521	201	10	we	we	PRON
ajceb-7521	201	11	have	have	VERB
ajceb-7521	201	12	marketing	marketing	NOUN
ajceb-7521	201	13	objectives	objective	NOUN
ajceb-7521	201	14	.	.	PUNCT
ajceb-7521	202	1	but	but	CCONJ
ajceb-7521	202	2	i	i	PRON
ajceb-7521	202	3	may	may	AUX
ajceb-7521	202	4	spend	spend	VERB
ajceb-7521	202	5	a	a	DET
ajceb-7521	202	6	week	week	NOUN
ajceb-7521	202	7	designing	design	VERB
ajceb-7521	202	8	a	a	DET
ajceb-7521	202	9	local	local	ADJ
ajceb-7521	202	10	sales	sale	NOUN
ajceb-7521	202	11	campaign	campaign	NOUN
ajceb-7521	202	12	to	to	PART
ajceb-7521	202	13	put	put	VERB
ajceb-7521	202	14	on	on	ADP
ajceb-7521	202	15	my	my	PRON
ajceb-7521	202	16	website	website	NOUN
ajceb-7521	202	17	and	and	CCONJ
ajceb-7521	202	18	then	then	ADV
ajceb-7521	202	19	the	the	DET
ajceb-7521	202	20	next	next	ADJ
ajceb-7521	202	21	day	day	NOUN
ajceb-7521	202	22	my	my	PRON
ajceb-7521	202	23	biggest	big	ADJ
ajceb-7521	202	24	local	local	ADJ
ajceb-7521	202	25	competitor	competitor	NOUN
ajceb-7521	202	26	launches	launch	VERB
ajceb-7521	202	27	a	a	DET
ajceb-7521	202	28	huge	huge	ADJ
ajceb-7521	202	29	price	price	NOUN
ajceb-7521	202	30	reduction	reduction	NOUN
ajceb-7521	202	31	campaign	campaign	NOUN
ajceb-7521	202	32	to	to	PART
ajceb-7521	202	33	take	take	VERB
ajceb-7521	202	34	advantage	advantage	NOUN
ajceb-7521	202	35	of	of	ADP
ajceb-7521	202	36	the	the	DET
ajceb-7521	202	37	long	long	ADJ
ajceb-7521	202	38	weekend	weekend	NOUN
ajceb-7521	202	39	.	.	PUNCT
ajceb-7521	203	1	so	so	ADV
ajceb-7521	203	2	,	,	PUNCT
ajceb-7521	203	3	i	i	PRON
ajceb-7521	203	4	now	now	ADV
ajceb-7521	203	5	have	have	VERB
ajceb-7521	203	6	to	to	PART
ajceb-7521	203	7	throw	throw	VERB
ajceb-7521	203	8	out	out	ADP
ajceb-7521	203	9	my	my	PRON
ajceb-7521	203	10	activities	activity	NOUN
ajceb-7521	203	11	and	and	CCONJ
ajceb-7521	203	12	design	design	VERB
ajceb-7521	203	13	a	a	DET
ajceb-7521	203	14	different	different	ADJ
ajceb-7521	203	15	promotion	promotion	NOUN
ajceb-7521	203	16	;	;	PUNCT
ajceb-7521	203	17	otherwise	otherwise	ADV
ajceb-7521	203	18	,	,	PUNCT
ajceb-7521	203	19	i	i	PRON
ajceb-7521	203	20	will	will	AUX
ajceb-7521	203	21	have	have	VERB
ajceb-7521	203	22	a	a	DET
ajceb-7521	203	23	terrible	terrible	ADJ
ajceb-7521	203	24	weekend	weekend	NOUN
ajceb-7521	203	25	.	.	PUNCT
ajceb-7521	204	1	(	(	PUNCT
ajceb-7521	204	2	respondent	respondent	NOUN
ajceb-7521	204	3	h	h	NOUN
ajceb-7521	204	4	)	)	PUNCT
ajceb-7521	204	5	generally	generally	ADV
ajceb-7521	204	6	,	,	PUNCT
ajceb-7521	204	7	respondents	respondent	NOUN
ajceb-7521	204	8	felt	feel	VERB
ajceb-7521	204	9	that	that	SCONJ
ajceb-7521	204	10	there	there	PRON
ajceb-7521	204	11	was	be	VERB
ajceb-7521	204	12	a	a	DET
ajceb-7521	204	13	set	set	NOUN
ajceb-7521	204	14	of	of	ADP
ajceb-7521	204	15	objectives	objective	NOUN
ajceb-7521	204	16	intrinsic	intrinsic	ADJ
ajceb-7521	204	17	to	to	ADP
ajceb-7521	204	18	all	all	DET
ajceb-7521	204	19	marketing	marketing	NOUN
ajceb-7521	204	20	but	but	CCONJ
ajceb-7521	204	21	that	that	SCONJ
ajceb-7521	204	22	sometimes	sometimes	ADV
ajceb-7521	204	23	it	it	PRON
ajceb-7521	204	24	was	be	AUX
ajceb-7521	204	25	hard	hard	ADJ
ajceb-7521	204	26	to	to	PART
ajceb-7521	204	27	articulate	articulate	VERB
ajceb-7521	204	28	them	they	PRON
ajceb-7521	204	29	.	.	PUNCT
ajceb-7521	205	1	for	for	ADP
ajceb-7521	205	2	example	example	NOUN
ajceb-7521	205	3	,	,	PUNCT
ajceb-7521	205	4	comments	comment	NOUN
ajceb-7521	205	5	were	be	AUX
ajceb-7521	205	6	made	make	VERB
ajceb-7521	205	7	regarding	regard	VERB
ajceb-7521	205	8	the	the	DET
ajceb-7521	205	9	importance	importance	NOUN
ajceb-7521	205	10	of	of	ADP
ajceb-7521	205	11	demonstrating	demonstrate	VERB
ajceb-7521	205	12	malesev	malesev	NOUN
ajceb-7521	205	13	and	and	CCONJ
ajceb-7521	205	14	cherry	cherry	NOUN
ajceb-7521	205	15	construction	construction	NOUN
ajceb-7521	205	16	economics	economic	NOUN
ajceb-7521	205	17	and	and	CCONJ
ajceb-7521	205	18	building	building	NOUN
ajceb-7521	205	19	,	,	PUNCT
ajceb-7521	205	20	vol	vol	NOUN
ajceb-7521	205	21	.	.	PROPN
ajceb-7521	205	22	21	21	NUM
ajceb-7521	205	23	,	,	PUNCT
ajceb-7521	205	24	no	no	INTJ
ajceb-7521	205	25	.	.	NOUN
ajceb-7521	205	26	1	1	NUM
ajceb-7521	205	27	march	march	PROPN
ajceb-7521	205	28	202174	202174	NUM
ajceb-7521	205	29	customer	customer	NOUN
ajceb-7521	205	30	service	service	NOUN
ajceb-7521	205	31	,	,	PUNCT
ajceb-7521	205	32	ethical	ethical	ADJ
ajceb-7521	205	33	conduct	conduct	NOUN
ajceb-7521	205	34	and	and	CCONJ
ajceb-7521	205	35	staff	staff	NOUN
ajceb-7521	205	36	professionalism	professionalism	NOUN
ajceb-7521	205	37	.	.	PUNCT
ajceb-7521	206	1	many	many	ADJ
ajceb-7521	206	2	felt	feel	VERB
ajceb-7521	206	3	they	they	PRON
ajceb-7521	206	4	were	be	AUX
ajceb-7521	206	5	not	not	PART
ajceb-7521	206	6	effective	effective	ADJ
ajceb-7521	206	7	at	at	ADP
ajceb-7521	206	8	conveying	convey	VERB
ajceb-7521	206	9	such	such	ADJ
ajceb-7521	206	10	messages	message	NOUN
ajceb-7521	206	11	and	and	CCONJ
ajceb-7521	206	12	that	that	SCONJ
ajceb-7521	206	13	this	this	PRON
ajceb-7521	206	14	was	be	AUX
ajceb-7521	206	15	costing	cost	VERB
ajceb-7521	206	16	them	they	PRON
ajceb-7521	206	17	enquiries	enquiry	NOUN
ajceb-7521	206	18	and	and	CCONJ
ajceb-7521	206	19	custom	custom	NOUN
ajceb-7521	206	20	.	.	PUNCT
ajceb-7521	207	1	a	a	DET
ajceb-7521	207	2	few	few	ADJ
ajceb-7521	207	3	respondents	respondent	NOUN
ajceb-7521	207	4	felt	feel	VERB
ajceb-7521	207	5	that	that	SCONJ
ajceb-7521	207	6	the	the	DET
ajceb-7521	207	7	increasingly	increasingly	ADV
ajceb-7521	207	8	digital	digital	ADJ
ajceb-7521	207	9	marketplace	marketplace	NOUN
ajceb-7521	207	10	made	make	VERB
ajceb-7521	207	11	it	it	PRON
ajceb-7521	207	12	difficult	difficult	ADJ
ajceb-7521	207	13	to	to	PART
ajceb-7521	207	14	set	set	VERB
ajceb-7521	207	15	objectives	objective	NOUN
ajceb-7521	207	16	that	that	PRON
ajceb-7521	207	17	were	be	AUX
ajceb-7521	207	18	not	not	PART
ajceb-7521	207	19	reactive	reactive	ADJ
ajceb-7521	207	20	,	,	PUNCT
ajceb-7521	207	21	especially	especially	ADV
ajceb-7521	207	22	as	as	SCONJ
ajceb-7521	207	23	margins	margin	NOUN
ajceb-7521	207	24	keep	keep	VERB
ajceb-7521	207	25	getting	getting	AUX
ajceb-7521	207	26	squeezed	squeeze	VERB
ajceb-7521	207	27	by	by	ADP
ajceb-7521	207	28	newer	new	ADJ
ajceb-7521	207	29	entrants	entrant	NOUN
ajceb-7521	207	30	–	–	PUNCT
ajceb-7521	207	31	particularly	particularly	ADV
ajceb-7521	207	32	small	small	ADJ
ajceb-7521	207	33	builders	builder	NOUN
ajceb-7521	207	34	–	–	PUNCT
ajceb-7521	207	35	looking	look	VERB
ajceb-7521	207	36	to	to	PART
ajceb-7521	207	37	win	win	VERB
ajceb-7521	207	38	work	work	NOUN
ajceb-7521	207	39	.	.	PUNCT
ajceb-7521	208	1	while	while	SCONJ
ajceb-7521	208	2	all	all	DET
ajceb-7521	208	3	respondents	respondent	NOUN
ajceb-7521	208	4	acknowledged	acknowledge	VERB
ajceb-7521	208	5	the	the	DET
ajceb-7521	208	6	rapid	rapid	ADJ
ajceb-7521	208	7	shift	shift	NOUN
ajceb-7521	208	8	and	and	CCONJ
ajceb-7521	208	9	digital	digital	ADJ
ajceb-7521	208	10	disruption	disruption	NOUN
ajceb-7521	208	11	that	that	SCONJ
ajceb-7521	208	12	social	social	ADJ
ajceb-7521	208	13	media	medium	NOUN
ajceb-7521	208	14	and	and	CCONJ
ajceb-7521	208	15	digital	digital	ADJ
ajceb-7521	208	16	marketing	marketing	NOUN
ajceb-7521	208	17	have	have	AUX
ajceb-7521	208	18	brought	bring	VERB
ajceb-7521	208	19	to	to	ADP
ajceb-7521	208	20	their	their	PRON
ajceb-7521	208	21	industry	industry	NOUN
ajceb-7521	208	22	,	,	PUNCT
ajceb-7521	208	23	while	while	SCONJ
ajceb-7521	208	24	an	an	DET
ajceb-7521	208	25	overwhelming	overwhelming	ADJ
ajceb-7521	208	26	majority	majority	NOUN
ajceb-7521	208	27	took	take	VERB
ajceb-7521	208	28	the	the	DET
ajceb-7521	208	29	view	view	NOUN
ajceb-7521	208	30	that	that	SCONJ
ajceb-7521	208	31	their	their	PRON
ajceb-7521	208	32	generation	generation	NOUN
ajceb-7521	208	33	had	have	AUX
ajceb-7521	208	34	not	not	PART
ajceb-7521	208	35	grown	grow	VERB
ajceb-7521	208	36	up	up	ADP
ajceb-7521	208	37	in	in	ADP
ajceb-7521	208	38	the	the	DET
ajceb-7521	208	39	digital	digital	ADJ
ajceb-7521	208	40	age	age	NOUN
ajceb-7521	208	41	,	,	PUNCT
ajceb-7521	208	42	nor	nor	CCONJ
ajceb-7521	208	43	was	be	AUX
ajceb-7521	208	44	there	there	PRON
ajceb-7521	208	45	much	much	ADJ
ajceb-7521	208	46	interest	interest	NOUN
ajceb-7521	208	47	in	in	ADP
ajceb-7521	208	48	seeking	seek	VERB
ajceb-7521	208	49	formal	formal	ADJ
ajceb-7521	208	50	training	training	NOUN
ajceb-7521	208	51	to	to	PART
ajceb-7521	208	52	leverage	leverage	VERB
ajceb-7521	208	53	the	the	DET
ajceb-7521	208	54	new	new	ADJ
ajceb-7521	208	55	tools	tool	NOUN
ajceb-7521	208	56	.	.	PUNCT
ajceb-7521	209	1	one	one	NUM
ajceb-7521	209	2	benefit	benefit	NOUN
ajceb-7521	209	3	all	all	DET
ajceb-7521	209	4	respondents	respondent	NOUN
ajceb-7521	209	5	were	be	AUX
ajceb-7521	209	6	clearly	clearly	ADV
ajceb-7521	209	7	in	in	ADP
ajceb-7521	209	8	favour	favour	NOUN
ajceb-7521	209	9	of	of	ADP
ajceb-7521	209	10	was	be	AUX
ajceb-7521	209	11	that	that	SCONJ
ajceb-7521	209	12	there	there	PRON
ajceb-7521	209	13	is	be	VERB
ajceb-7521	209	14	now	now	ADV
ajceb-7521	209	15	no	no	DET
ajceb-7521	209	16	need	need	NOUN
ajceb-7521	209	17	for	for	ADP
ajceb-7521	209	18	the	the	DET
ajceb-7521	209	19	traditional	traditional	ADJ
ajceb-7521	209	20	allocation	allocation	NOUN
ajceb-7521	209	21	a	a	DET
ajceb-7521	209	22	fixed	fix	VERB
ajceb-7521	209	23	percentage	percentage	NOUN
ajceb-7521	209	24	of	of	ADP
ajceb-7521	209	25	annual	annual	ADJ
ajceb-7521	209	26	or	or	CCONJ
ajceb-7521	209	27	quarterly	quarterly	ADJ
ajceb-7521	209	28	revenue	revenue	NOUN
ajceb-7521	209	29	to	to	ADP
ajceb-7521	209	30	marketing	marketing	NOUN
ajceb-7521	209	31	,	,	PUNCT
ajceb-7521	209	32	a	a	DET
ajceb-7521	209	33	saving	saving	NOUN
ajceb-7521	209	34	that	that	SCONJ
ajceb-7521	209	35	in	in	ADP
ajceb-7521	209	36	some	some	DET
ajceb-7521	209	37	cases	case	NOUN
ajceb-7521	209	38	is	be	AUX
ajceb-7521	209	39	proving	prove	VERB
ajceb-7521	209	40	to	to	PART
ajceb-7521	209	41	be	be	AUX
ajceb-7521	209	42	vital	vital	ADJ
ajceb-7521	209	43	to	to	AUX
ajceb-7521	209	44	cashflow	cashflow	VERB
ajceb-7521	209	45	.	.	PUNCT
ajceb-7521	210	1	discussion	discussion	NOUN
ajceb-7521	210	2	while	while	SCONJ
ajceb-7521	210	3	this	this	DET
ajceb-7521	210	4	study	study	NOUN
ajceb-7521	210	5	set	set	VERB
ajceb-7521	210	6	out	out	ADP
ajceb-7521	210	7	to	to	PART
ajceb-7521	210	8	understand	understand	VERB
ajceb-7521	210	9	whether	whether	SCONJ
ajceb-7521	210	10	digital	digital	ADJ
ajceb-7521	210	11	and	and	CCONJ
ajceb-7521	210	12	social	social	ADJ
ajceb-7521	210	13	media	medium	NOUN
ajceb-7521	210	14	marketing	marketing	NOUN
ajceb-7521	210	15	strategies	strategy	NOUN
ajceb-7521	210	16	could	could	AUX
ajceb-7521	210	17	help	help	VERB
ajceb-7521	210	18	smes	sme	NOUN
ajceb-7521	210	19	in	in	ADP
ajceb-7521	210	20	the	the	DET
ajceb-7521	210	21	construction	construction	NOUN
ajceb-7521	210	22	sector	sector	NOUN
ajceb-7521	210	23	defend	defend	VERB
ajceb-7521	210	24	or	or	CCONJ
ajceb-7521	210	25	grow	grow	VERB
ajceb-7521	210	26	market	market	NOUN
ajceb-7521	210	27	share	share	NOUN
ajceb-7521	210	28	in	in	ADP
ajceb-7521	210	29	an	an	DET
ajceb-7521	210	30	increasingly	increasingly	ADV
ajceb-7521	210	31	competitive	competitive	ADJ
ajceb-7521	210	32	market	market	NOUN
ajceb-7521	210	33	,	,	PUNCT
ajceb-7521	210	34	respondents	respondent	NOUN
ajceb-7521	210	35	quickly	quickly	ADV
ajceb-7521	210	36	indicated	indicate	VERB
ajceb-7521	210	37	that	that	SCONJ
ajceb-7521	210	38	their	their	PRON
ajceb-7521	210	39	business	business	NOUN
ajceb-7521	210	40	environment	environment	NOUN
ajceb-7521	210	41	is	be	AUX
ajceb-7521	210	42	complex	complex	ADJ
ajceb-7521	210	43	and	and	CCONJ
ajceb-7521	210	44	that	that	SCONJ
ajceb-7521	210	45	multiple	multiple	ADJ
ajceb-7521	210	46	marketing	marketing	NOUN
ajceb-7521	210	47	factors	factor	NOUN
ajceb-7521	210	48	may	may	AUX
ajceb-7521	210	49	impact	impact	VERB
ajceb-7521	210	50	on	on	ADP
ajceb-7521	210	51	profits	profit	NOUN
ajceb-7521	210	52	and	and	CCONJ
ajceb-7521	210	53	growth	growth	NOUN
ajceb-7521	210	54	.	.	PUNCT
ajceb-7521	211	1	focusing	focus	VERB
ajceb-7521	211	2	solely	solely	ADV
ajceb-7521	211	3	on	on	ADP
ajceb-7521	211	4	marketing	marketing	NOUN
ajceb-7521	211	5	strategies	strategy	NOUN
ajceb-7521	211	6	at	at	ADP
ajceb-7521	211	7	the	the	DET
ajceb-7521	211	8	expense	expense	NOUN
ajceb-7521	211	9	of	of	ADP
ajceb-7521	211	10	broader	broad	ADJ
ajceb-7521	211	11	factors	factor	NOUN
ajceb-7521	211	12	,	,	PUNCT
ajceb-7521	211	13	situational	situational	ADJ
ajceb-7521	211	14	analysis	analysis	NOUN
ajceb-7521	211	15	and	and	CCONJ
ajceb-7521	211	16	marketing	marketing	NOUN
ajceb-7521	211	17	objectives	objective	NOUN
ajceb-7521	211	18	may	may	AUX
ajceb-7521	211	19	actually	actually	ADV
ajceb-7521	211	20	inhibit	inhibit	VERB
ajceb-7521	211	21	business	business	NOUN
ajceb-7521	211	22	performance	performance	NOUN
ajceb-7521	211	23	(	(	PUNCT
ajceb-7521	211	24	boyd	boyd	NOUN
ajceb-7521	211	25	,	,	PUNCT
ajceb-7521	211	26	chandy	chandy	NOUN
ajceb-7521	211	27	and	and	CCONJ
ajceb-7521	211	28	cunha	cunha	NOUN
ajceb-7521	211	29	,	,	PUNCT
ajceb-7521	211	30	2010	2010	NUM
ajceb-7521	211	31	)	)	PUNCT
ajceb-7521	211	32	.	.	PUNCT
ajceb-7521	212	1	the	the	DET
ajceb-7521	212	2	findings	finding	NOUN
ajceb-7521	212	3	do	do	AUX
ajceb-7521	212	4	,	,	PUNCT
ajceb-7521	212	5	however	however	ADV
ajceb-7521	212	6	,	,	PUNCT
ajceb-7521	212	7	highlight	highlight	VERB
ajceb-7521	212	8	the	the	DET
ajceb-7521	212	9	need	need	NOUN
ajceb-7521	212	10	for	for	ADP
ajceb-7521	212	11	a	a	DET
ajceb-7521	212	12	change	change	NOUN
ajceb-7521	212	13	in	in	ADP
ajceb-7521	212	14	attitudes	attitude	NOUN
ajceb-7521	212	15	towards	towards	ADP
ajceb-7521	212	16	marketing	marketing	NOUN
ajceb-7521	212	17	planning	planning	NOUN
ajceb-7521	212	18	and	and	CCONJ
ajceb-7521	212	19	strategies	strategy	NOUN
ajceb-7521	212	20	in	in	ADP
ajceb-7521	212	21	smaller	small	ADJ
ajceb-7521	212	22	organisations	organisation	NOUN
ajceb-7521	212	23	.	.	PUNCT
ajceb-7521	213	1	this	this	PRON
ajceb-7521	213	2	has	have	VERB
ajceb-7521	213	3	implications	implication	NOUN
ajceb-7521	213	4	for	for	ADP
ajceb-7521	213	5	how	how	SCONJ
ajceb-7521	213	6	and	and	CCONJ
ajceb-7521	213	7	by	by	ADP
ajceb-7521	213	8	whom	whom	PRON
ajceb-7521	213	9	marketing	marketing	NOUN
ajceb-7521	213	10	functions	function	NOUN
ajceb-7521	213	11	are	be	AUX
ajceb-7521	213	12	performed	perform	VERB
ajceb-7521	213	13	and	and	CCONJ
ajceb-7521	213	14	the	the	DET
ajceb-7521	213	15	priority	priority	NOUN
ajceb-7521	213	16	they	they	PRON
ajceb-7521	213	17	are	be	AUX
ajceb-7521	213	18	assigned	assign	VERB
ajceb-7521	213	19	vis	vis	X
ajceb-7521	213	20	-	-	PUNCT
ajceb-7521	213	21	à	à	X
ajceb-7521	213	22	-	-	PUNCT
ajceb-7521	213	23	vis	vis	X
ajceb-7521	213	24	other	other	ADJ
ajceb-7521	213	25	business	business	NOUN
ajceb-7521	213	26	areas	area	NOUN
ajceb-7521	213	27	.	.	PUNCT
ajceb-7521	214	1	the	the	DET
ajceb-7521	214	2	following	follow	VERB
ajceb-7521	214	3	discussion	discussion	NOUN
ajceb-7521	214	4	breaks	break	VERB
ajceb-7521	214	5	down	down	ADP
ajceb-7521	214	6	the	the	DET
ajceb-7521	214	7	findings	finding	NOUN
ajceb-7521	214	8	in	in	ADP
ajceb-7521	214	9	relation	relation	NOUN
ajceb-7521	214	10	to	to	ADP
ajceb-7521	214	11	the	the	DET
ajceb-7521	214	12	research	research	NOUN
ajceb-7521	214	13	questions	question	NOUN
ajceb-7521	214	14	that	that	PRON
ajceb-7521	214	15	guided	guide	VERB
ajceb-7521	214	16	this	this	DET
ajceb-7521	214	17	research	research	NOUN
ajceb-7521	214	18	.	.	PUNCT
ajceb-7521	215	1	are	be	AUX
ajceb-7521	215	2	smes	sme	NOUN
ajceb-7521	215	3	ready	ready	ADJ
ajceb-7521	215	4	,	,	PUNCT
ajceb-7521	215	5	willing	willing	ADJ
ajceb-7521	215	6	and	and	CCONJ
ajceb-7521	215	7	able	able	ADJ
ajceb-7521	215	8	to	to	PART
ajceb-7521	215	9	embrace	embrace	VERB
ajceb-7521	215	10	greater	great	ADJ
ajceb-7521	215	11	digital	digital	ADJ
ajceb-7521	215	12	and	and	CCONJ
ajceb-7521	215	13	social	social	ADJ
ajceb-7521	215	14	media	medium	NOUN
ajceb-7521	215	15	marketing	marketing	NOUN
ajceb-7521	215	16	adoption	adoption	NOUN
ajceb-7521	215	17	in	in	ADP
ajceb-7521	215	18	order	order	NOUN
ajceb-7521	215	19	to	to	PART
ajceb-7521	215	20	boost	boost	VERB
ajceb-7521	215	21	their	their	PRON
ajceb-7521	215	22	marketing	marketing	NOUN
ajceb-7521	215	23	activities	activity	NOUN
ajceb-7521	215	24	in	in	ADP
ajceb-7521	215	25	an	an	DET
ajceb-7521	215	26	increasingly	increasingly	ADV
ajceb-7521	215	27	competitive	competitive	ADJ
ajceb-7521	215	28	market	market	NOUN
ajceb-7521	215	29	?	?	PUNCT
ajceb-7521	216	1	[	[	X
ajceb-7521	216	2	research	research	NOUN
ajceb-7521	216	3	question	question	NOUN
ajceb-7521	216	4	1	1	NUM
ajceb-7521	216	5	]	]	PUNCT
ajceb-7521	216	6	all	all	DET
ajceb-7521	216	7	the	the	DET
ajceb-7521	216	8	respondents	respondent	NOUN
ajceb-7521	216	9	have	have	VERB
ajceb-7521	216	10	some	some	DET
ajceb-7521	216	11	involvement	involvement	NOUN
ajceb-7521	216	12	in	in	ADP
ajceb-7521	216	13	digital	digital	ADJ
ajceb-7521	216	14	and	and	CCONJ
ajceb-7521	216	15	social	social	ADJ
ajceb-7521	216	16	media	medium	NOUN
ajceb-7521	216	17	marketing	marketing	NOUN
ajceb-7521	216	18	campaigns	campaign	NOUN
ajceb-7521	216	19	,	,	PUNCT
ajceb-7521	216	20	but	but	CCONJ
ajceb-7521	216	21	their	their	PRON
ajceb-7521	216	22	size	size	NOUN
ajceb-7521	216	23	,	,	PUNCT
ajceb-7521	216	24	small	small	ADJ
ajceb-7521	216	25	budgets	budget	NOUN
ajceb-7521	216	26	and	and	CCONJ
ajceb-7521	216	27	limited	limited	ADJ
ajceb-7521	216	28	ability	ability	NOUN
ajceb-7521	216	29	to	to	PART
ajceb-7521	216	30	recruit	recruit	VERB
ajceb-7521	216	31	additional	additional	ADJ
ajceb-7521	216	32	staff	staff	NOUN
ajceb-7521	216	33	prevent	prevent	VERB
ajceb-7521	216	34	them	they	PRON
ajceb-7521	216	35	scaling	scale	VERB
ajceb-7521	216	36	these	these	PRON
ajceb-7521	216	37	up	up	ADP
ajceb-7521	216	38	beyond	beyond	ADP
ajceb-7521	216	39	their	their	PRON
ajceb-7521	216	40	current	current	ADJ
ajceb-7521	216	41	level	level	NOUN
ajceb-7521	216	42	of	of	ADP
ajceb-7521	216	43	comfort	comfort	NOUN
ajceb-7521	216	44	and	and	CCONJ
ajceb-7521	216	45	expertise	expertise	NOUN
ajceb-7521	216	46	.	.	PUNCT
ajceb-7521	217	1	the	the	DET
ajceb-7521	217	2	proliferation	proliferation	NOUN
ajceb-7521	217	3	of	of	ADP
ajceb-7521	217	4	social	social	ADJ
ajceb-7521	217	5	tools	tool	NOUN
ajceb-7521	217	6	and	and	CCONJ
ajceb-7521	217	7	differing	differ	VERB
ajceb-7521	217	8	levels	level	NOUN
ajceb-7521	217	9	of	of	ADP
ajceb-7521	217	10	adoption	adoption	NOUN
ajceb-7521	217	11	across	across	ADP
ajceb-7521	217	12	a	a	DET
ajceb-7521	217	13	range	range	NOUN
ajceb-7521	217	14	of	of	ADP
ajceb-7521	217	15	demographic	demographic	ADJ
ajceb-7521	217	16	cohorts	cohort	NOUN
ajceb-7521	217	17	has	have	AUX
ajceb-7521	217	18	left	leave	VERB
ajceb-7521	217	19	many	many	ADJ
ajceb-7521	217	20	feeling	feeling	NOUN
ajceb-7521	217	21	they	they	PRON
ajceb-7521	217	22	can	can	AUX
ajceb-7521	217	23	not	not	PART
ajceb-7521	217	24	keep	keep	VERB
ajceb-7521	217	25	up	up	ADP
ajceb-7521	217	26	with	with	ADP
ajceb-7521	217	27	the	the	DET
ajceb-7521	217	28	constant	constant	ADJ
ajceb-7521	217	29	change	change	NOUN
ajceb-7521	217	30	in	in	ADP
ajceb-7521	217	31	,	,	PUNCT
ajceb-7521	217	32	and	and	CCONJ
ajceb-7521	217	33	always	always	ADV
ajceb-7521	217	34	-	-	PUNCT
ajceb-7521	217	35	on	on	ADP
ajceb-7521	217	36	nature	nature	NOUN
ajceb-7521	217	37	of	of	ADP
ajceb-7521	217	38	,	,	PUNCT
ajceb-7521	217	39	their	their	PRON
ajceb-7521	217	40	customers	customer	NOUN
ajceb-7521	217	41	.	.	PUNCT
ajceb-7521	218	1	many	many	ADJ
ajceb-7521	218	2	smes	sme	NOUN
ajceb-7521	218	3	struggle	struggle	VERB
ajceb-7521	218	4	to	to	PART
ajceb-7521	218	5	maintain	maintain	VERB
ajceb-7521	218	6	one	one	NUM
ajceb-7521	218	7	social	social	ADJ
ajceb-7521	218	8	platform	platform	NOUN
ajceb-7521	218	9	and	and	CCONJ
ajceb-7521	218	10	a	a	DET
ajceb-7521	218	11	functioning	function	VERB
ajceb-7521	218	12	website	website	NOUN
ajceb-7521	218	13	,	,	PUNCT
ajceb-7521	218	14	and	and	CCONJ
ajceb-7521	218	15	they	they	PRON
ajceb-7521	218	16	face	face	VERB
ajceb-7521	218	17	a	a	DET
ajceb-7521	218	18	number	number	NOUN
ajceb-7521	218	19	of	of	ADP
ajceb-7521	218	20	organisational	organisational	ADJ
ajceb-7521	218	21	barriers	barrier	NOUN
ajceb-7521	218	22	to	to	ADP
ajceb-7521	218	23	scaling	scale	VERB
ajceb-7521	218	24	up	up	ADP
ajceb-7521	218	25	their	their	PRON
ajceb-7521	218	26	online	online	ADJ
ajceb-7521	218	27	marketing	marketing	NOUN
ajceb-7521	218	28	.	.	PUNCT
ajceb-7521	219	1	one	one	NUM
ajceb-7521	219	2	of	of	ADP
ajceb-7521	219	3	the	the	DET
ajceb-7521	219	4	biggest	big	ADJ
ajceb-7521	219	5	barriers	barrier	NOUN
ajceb-7521	219	6	is	be	AUX
ajceb-7521	219	7	prioritising	prioritise	VERB
ajceb-7521	219	8	staff	staff	NOUN
ajceb-7521	219	9	resources	resource	NOUN
ajceb-7521	219	10	/	/	SYM
ajceb-7521	219	11	time	time	NOUN
ajceb-7521	219	12	to	to	PART
ajceb-7521	219	13	oversee	oversee	VERB
ajceb-7521	219	14	social	social	ADJ
ajceb-7521	219	15	media	medium	NOUN
ajceb-7521	219	16	activities	activity	NOUN
ajceb-7521	219	17	.	.	PUNCT
ajceb-7521	220	1	change	change	NOUN
ajceb-7521	220	2	here	here	ADV
ajceb-7521	220	3	will	will	AUX
ajceb-7521	220	4	require	require	VERB
ajceb-7521	220	5	business	business	NOUN
ajceb-7521	220	6	owners	owner	NOUN
ajceb-7521	220	7	to	to	PART
ajceb-7521	220	8	recognise	recognise	VERB
ajceb-7521	220	9	online	online	ADJ
ajceb-7521	220	10	marketing	marketing	NOUN
ajceb-7521	220	11	as	as	ADP
ajceb-7521	220	12	an	an	DET
ajceb-7521	220	13	activity	activity	NOUN
ajceb-7521	220	14	that	that	PRON
ajceb-7521	220	15	needs	need	VERB
ajceb-7521	220	16	to	to	PART
ajceb-7521	220	17	be	be	AUX
ajceb-7521	220	18	nurtured	nurture	VERB
ajceb-7521	220	19	and	and	CCONJ
ajceb-7521	220	20	monitored	monitor	VERB
ajceb-7521	220	21	;	;	PUNCT
ajceb-7521	220	22	the	the	DET
ajceb-7521	220	23	set	set	NOUN
ajceb-7521	220	24	-	-	PUNCT
ajceb-7521	220	25	and	and	CCONJ
ajceb-7521	220	26	-	-	PUNCT
ajceb-7521	220	27	forget	forget	VERB
ajceb-7521	220	28	approach	approach	NOUN
ajceb-7521	220	29	of	of	ADP
ajceb-7521	220	30	traditional	traditional	ADJ
ajceb-7521	220	31	marketing	marketing	NOUN
ajceb-7521	220	32	will	will	AUX
ajceb-7521	220	33	result	result	VERB
ajceb-7521	220	34	in	in	ADP
ajceb-7521	220	35	wasted	waste	VERB
ajceb-7521	220	36	investment	investment	NOUN
ajceb-7521	220	37	of	of	ADP
ajceb-7521	220	38	time	time	NOUN
ajceb-7521	220	39	and	and	CCONJ
ajceb-7521	220	40	money	money	NOUN
ajceb-7521	220	41	.	.	PUNCT
ajceb-7521	221	1	most	most	ADJ
ajceb-7521	221	2	current	current	ADJ
ajceb-7521	221	3	business	business	NOUN
ajceb-7521	221	4	owners	owner	NOUN
ajceb-7521	221	5	in	in	ADP
ajceb-7521	221	6	their	their	PRON
ajceb-7521	221	7	mid-40s	mid-40	NOUN
ajceb-7521	221	8	and	and	CCONJ
ajceb-7521	221	9	above	above	ADV
ajceb-7521	221	10	have	have	AUX
ajceb-7521	221	11	not	not	PART
ajceb-7521	221	12	grown	grow	VERB
ajceb-7521	221	13	up	up	ADP
ajceb-7521	221	14	as	as	ADP
ajceb-7521	221	15	digital	digital	ADJ
ajceb-7521	221	16	natives	native	NOUN
ajceb-7521	221	17	and	and	CCONJ
ajceb-7521	221	18	have	have	AUX
ajceb-7521	221	19	struggled	struggle	VERB
ajceb-7521	221	20	to	to	PART
ajceb-7521	221	21	adapt	adapt	VERB
ajceb-7521	221	22	to	to	ADP
ajceb-7521	221	23	and	and	CCONJ
ajceb-7521	221	24	take	take	VERB
ajceb-7521	221	25	full	full	ADJ
ajceb-7521	221	26	advantage	advantage	NOUN
ajceb-7521	221	27	of	of	ADP
ajceb-7521	221	28	new	new	ADJ
ajceb-7521	221	29	digital	digital	ADJ
ajceb-7521	221	30	and	and	CCONJ
ajceb-7521	221	31	social	social	ADJ
ajceb-7521	221	32	media	medium	NOUN
ajceb-7521	221	33	marketing	marketing	NOUN
ajceb-7521	221	34	tools	tool	NOUN
ajceb-7521	221	35	.	.	PUNCT
ajceb-7521	222	1	even	even	ADV
ajceb-7521	222	2	more	more	ADV
ajceb-7521	222	3	concerning	concern	VERB
ajceb-7521	222	4	is	be	AUX
ajceb-7521	222	5	the	the	DET
ajceb-7521	222	6	finding	finding	NOUN
ajceb-7521	222	7	that	that	SCONJ
ajceb-7521	222	8	few	few	ADJ
ajceb-7521	222	9	actively	actively	ADV
ajceb-7521	222	10	seek	seek	VERB
ajceb-7521	222	11	out	out	ADP
ajceb-7521	222	12	formal	formal	ADJ
ajceb-7521	222	13	training	training	NOUN
ajceb-7521	222	14	in	in	ADP
ajceb-7521	222	15	how	how	SCONJ
ajceb-7521	222	16	to	to	PART
ajceb-7521	222	17	utilise	utilise	VERB
ajceb-7521	222	18	these	these	DET
ajceb-7521	222	19	tools	tool	NOUN
ajceb-7521	222	20	effectively	effectively	ADV
ajceb-7521	222	21	.	.	PUNCT
ajceb-7521	223	1	instead	instead	ADV
ajceb-7521	223	2	,	,	PUNCT
ajceb-7521	223	3	most	most	ADV
ajceb-7521	223	4	reported	report	VERB
ajceb-7521	223	5	relying	rely	VERB
ajceb-7521	223	6	on	on	ADP
ajceb-7521	223	7	the	the	DET
ajceb-7521	223	8	next	next	ADJ
ajceb-7521	223	9	generation	generation	NOUN
ajceb-7521	223	10	–	–	PUNCT
ajceb-7521	223	11	their	their	PRON
ajceb-7521	223	12	children	child	NOUN
ajceb-7521	223	13	–	–	PUNCT
ajceb-7521	223	14	to	to	PART
ajceb-7521	223	15	manage	manage	VERB
ajceb-7521	223	16	online	online	ADJ
ajceb-7521	223	17	marketing	marketing	NOUN
ajceb-7521	223	18	for	for	ADP
ajceb-7521	223	19	their	their	PRON
ajceb-7521	223	20	business	business	NOUN
ajceb-7521	223	21	.	.	PUNCT
ajceb-7521	224	1	where	where	SCONJ
ajceb-7521	224	2	those	those	DET
ajceb-7521	224	3	children	child	NOUN
ajceb-7521	224	4	are	be	AUX
ajceb-7521	224	5	not	not	PART
ajceb-7521	224	6	sufficiently	sufficiently	ADV
ajceb-7521	224	7	familiar	familiar	ADJ
ajceb-7521	224	8	with	with	ADP
ajceb-7521	224	9	business	business	NOUN
ajceb-7521	224	10	and	and	CCONJ
ajceb-7521	224	11	marketing	marketing	NOUN
ajceb-7521	224	12	norms	norm	NOUN
ajceb-7521	224	13	around	around	ADP
ajceb-7521	224	14	appropriate	appropriate	ADJ
ajceb-7521	224	15	language	language	NOUN
ajceb-7521	224	16	and	and	CCONJ
ajceb-7521	224	17	customer	customer	NOUN
ajceb-7521	224	18	awareness	awareness	NOUN
ajceb-7521	224	19	,	,	PUNCT
ajceb-7521	224	20	such	such	ADJ
ajceb-7521	224	21	efforts	effort	NOUN
ajceb-7521	224	22	could	could	AUX
ajceb-7521	224	23	be	be	AUX
ajceb-7521	224	24	misdirected	misdirect	VERB
ajceb-7521	224	25	or	or	CCONJ
ajceb-7521	224	26	even	even	ADV
ajceb-7521	224	27	damaging	damage	VERB
ajceb-7521	224	28	to	to	ADP
ajceb-7521	224	29	the	the	DET
ajceb-7521	224	30	company	company	NOUN
ajceb-7521	224	31	’s	’s	PART
ajceb-7521	224	32	brand	brand	NOUN
ajceb-7521	224	33	.	.	PUNCT
ajceb-7521	225	1	despite	despite	SCONJ
ajceb-7521	225	2	these	these	DET
ajceb-7521	225	3	concerns	concern	NOUN
ajceb-7521	225	4	,	,	PUNCT
ajceb-7521	225	5	there	there	PRON
ajceb-7521	225	6	exists	exist	VERB
ajceb-7521	225	7	an	an	DET
ajceb-7521	225	8	appetite	appetite	NOUN
ajceb-7521	225	9	amongst	amongst	ADP
ajceb-7521	225	10	sme	sme	NOUN
ajceb-7521	225	11	owners	owner	NOUN
ajceb-7521	225	12	for	for	ADP
ajceb-7521	225	13	greater	great	ADJ
ajceb-7521	225	14	use	use	NOUN
ajceb-7521	225	15	of	of	ADP
ajceb-7521	225	16	these	these	DET
ajceb-7521	225	17	online	online	ADJ
ajceb-7521	225	18	tools	tool	NOUN
ajceb-7521	225	19	.	.	PUNCT
ajceb-7521	226	1	most	most	ADJ
ajceb-7521	226	2	are	be	AUX
ajceb-7521	226	3	aware	aware	ADJ
ajceb-7521	226	4	that	that	SCONJ
ajceb-7521	226	5	failure	failure	NOUN
ajceb-7521	226	6	to	to	PART
ajceb-7521	226	7	do	do	AUX
ajceb-7521	226	8	so	so	ADV
ajceb-7521	226	9	could	could	AUX
ajceb-7521	226	10	see	see	VERB
ajceb-7521	226	11	their	their	PRON
ajceb-7521	226	12	business	business	NOUN
ajceb-7521	226	13	wither	wither	NOUN
ajceb-7521	226	14	and	and	CCONJ
ajceb-7521	226	15	die	die	VERB
ajceb-7521	226	16	.	.	PUNCT
ajceb-7521	227	1	an	an	DET
ajceb-7521	227	2	increasing	increase	VERB
ajceb-7521	227	3	number	number	NOUN
ajceb-7521	227	4	of	of	ADP
ajceb-7521	227	5	customers	customer	NOUN
ajceb-7521	227	6	choose	choose	VERB
ajceb-7521	227	7	to	to	PART
ajceb-7521	227	8	engage	engage	VERB
ajceb-7521	227	9	only	only	ADV
ajceb-7521	227	10	online	online	ADJ
ajceb-7521	227	11	,	,	PUNCT
ajceb-7521	227	12	and	and	CCONJ
ajceb-7521	227	13	smes	sme	NOUN
ajceb-7521	227	14	could	could	AUX
ajceb-7521	227	15	exploit	exploit	VERB
ajceb-7521	227	16	this	this	DET
ajceb-7521	227	17	preference	preference	NOUN
ajceb-7521	227	18	by	by	ADP
ajceb-7521	227	19	appearing	appear	VERB
ajceb-7521	227	20	in	in	ADP
ajceb-7521	227	21	-	-	PUNCT
ajceb-7521	227	22	tune	tune	NOUN
ajceb-7521	227	23	malesev	malesev	NOUN
ajceb-7521	227	24	and	and	CCONJ
ajceb-7521	227	25	cherry	cherry	NOUN
ajceb-7521	227	26	construction	construction	NOUN
ajceb-7521	227	27	economics	economic	NOUN
ajceb-7521	227	28	and	and	CCONJ
ajceb-7521	227	29	building	building	NOUN
ajceb-7521	227	30	,	,	PUNCT
ajceb-7521	227	31	vol	vol	NOUN
ajceb-7521	227	32	.	.	PROPN
ajceb-7521	228	1	21	21	NUM
ajceb-7521	228	2	,	,	PUNCT
ajceb-7521	228	3	no	no	INTJ
ajceb-7521	228	4	.	.	NOUN
ajceb-7521	228	5	1	1	NUM
ajceb-7521	228	6	march	march	NOUN
ajceb-7521	228	7	202175	202175	NUM
ajceb-7521	228	8	with	with	ADP
ajceb-7521	228	9	those	those	DET
ajceb-7521	228	10	marketing	marketing	NOUN
ajceb-7521	228	11	and	and	CCONJ
ajceb-7521	228	12	communication	communication	NOUN
ajceb-7521	228	13	preferences	preference	NOUN
ajceb-7521	228	14	.	.	PUNCT
ajceb-7521	229	1	doing	do	VERB
ajceb-7521	229	2	so	so	ADV
ajceb-7521	229	3	would	would	AUX
ajceb-7521	229	4	help	help	VERB
ajceb-7521	229	5	smes	sme	NOUN
ajceb-7521	229	6	compete	compete	VERB
ajceb-7521	229	7	against	against	ADP
ajceb-7521	229	8	large	large	ADJ
ajceb-7521	229	9	competitors	competitor	NOUN
ajceb-7521	229	10	,	,	PUNCT
ajceb-7521	229	11	who	who	PRON
ajceb-7521	229	12	have	have	AUX
ajceb-7521	229	13	established	establish	VERB
ajceb-7521	229	14	presences	presence	NOUN
ajceb-7521	229	15	online	online	ADV
ajceb-7521	229	16	but	but	CCONJ
ajceb-7521	229	17	are	be	AUX
ajceb-7521	229	18	exposed	expose	VERB
ajceb-7521	229	19	to	to	ADP
ajceb-7521	229	20	more	more	ADV
ajceb-7521	229	21	negative	negative	ADJ
ajceb-7521	229	22	interactions	interaction	NOUN
ajceb-7521	229	23	and	and	CCONJ
ajceb-7521	229	24	comments	comment	NOUN
ajceb-7521	229	25	given	give	VERB
ajceb-7521	229	26	their	their	PRON
ajceb-7521	229	27	size	size	NOUN
ajceb-7521	229	28	.	.	PUNCT
ajceb-7521	230	1	can	can	AUX
ajceb-7521	230	2	digital	digital	VERB
ajceb-7521	230	3	and	and	CCONJ
ajceb-7521	230	4	social	social	ADJ
ajceb-7521	230	5	media	medium	NOUN
ajceb-7521	230	6	marketing	marketing	NOUN
ajceb-7521	230	7	strategies	strategy	NOUN
ajceb-7521	230	8	achieve	achieve	VERB
ajceb-7521	230	9	company	company	NOUN
ajceb-7521	230	10	objectives	objective	NOUN
ajceb-7521	230	11	and	and	CCONJ
ajceb-7521	230	12	outcomes	outcome	NOUN
ajceb-7521	230	13	better	well	ADJ
ajceb-7521	230	14	than	than	ADP
ajceb-7521	230	15	or	or	CCONJ
ajceb-7521	230	16	equal	equal	ADJ
ajceb-7521	230	17	to	to	ADP
ajceb-7521	230	18	traditional	traditional	ADJ
ajceb-7521	230	19	marketing	marketing	NOUN
ajceb-7521	230	20	strategies	strategy	NOUN
ajceb-7521	230	21	?	?	PUNCT
ajceb-7521	231	1	[	[	X
ajceb-7521	231	2	research	research	NOUN
ajceb-7521	231	3	question	question	NOUN
ajceb-7521	231	4	2	2	NUM
ajceb-7521	231	5	]	]	PUNCT
ajceb-7521	231	6	appropriate	appropriate	ADJ
ajceb-7521	231	7	adoption	adoption	NOUN
ajceb-7521	231	8	of	of	ADP
ajceb-7521	231	9	digital	digital	ADJ
ajceb-7521	231	10	and	and	CCONJ
ajceb-7521	231	11	social	social	ADJ
ajceb-7521	231	12	media	medium	NOUN
ajceb-7521	231	13	marketing	marketing	NOUN
ajceb-7521	231	14	strategies	strategy	NOUN
ajceb-7521	231	15	can	can	AUX
ajceb-7521	231	16	provide	provide	VERB
ajceb-7521	231	17	a	a	DET
ajceb-7521	231	18	cost	cost	NOUN
ajceb-7521	231	19	and	and	CCONJ
ajceb-7521	231	20	efficiency	efficiency	NOUN
ajceb-7521	231	21	advantage	advantage	NOUN
ajceb-7521	231	22	over	over	ADP
ajceb-7521	231	23	traditional	traditional	ADJ
ajceb-7521	231	24	marketing	marketing	NOUN
ajceb-7521	231	25	strategies	strategy	NOUN
ajceb-7521	231	26	.	.	PUNCT
ajceb-7521	232	1	however	however	ADV
ajceb-7521	232	2	,	,	PUNCT
ajceb-7521	232	3	this	this	PRON
ajceb-7521	232	4	depends	depend	VERB
ajceb-7521	232	5	on	on	ADP
ajceb-7521	232	6	the	the	DET
ajceb-7521	232	7	marketing	marketing	NOUN
ajceb-7521	232	8	objectives	objective	NOUN
ajceb-7521	232	9	.	.	PUNCT
ajceb-7521	233	1	companies	company	NOUN
ajceb-7521	233	2	that	that	PRON
ajceb-7521	233	3	focus	focus	VERB
ajceb-7521	233	4	solely	solely	ADV
ajceb-7521	233	5	on	on	ADP
ajceb-7521	233	6	increasing	increase	VERB
ajceb-7521	233	7	sales	sale	NOUN
ajceb-7521	233	8	and	and	CCONJ
ajceb-7521	233	9	profits	profit	NOUN
ajceb-7521	233	10	may	may	AUX
ajceb-7521	233	11	see	see	VERB
ajceb-7521	233	12	little	little	ADJ
ajceb-7521	233	13	difference	difference	NOUN
ajceb-7521	233	14	in	in	ADP
ajceb-7521	233	15	outcome	outcome	NOUN
ajceb-7521	233	16	between	between	ADP
ajceb-7521	233	17	digital	digital	ADJ
ajceb-7521	233	18	and	and	CCONJ
ajceb-7521	233	19	traditional	traditional	ADJ
ajceb-7521	233	20	marketing	marketing	NOUN
ajceb-7521	233	21	strategies	strategy	NOUN
ajceb-7521	233	22	.	.	PUNCT
ajceb-7521	234	1	it	it	PRON
ajceb-7521	234	2	is	be	AUX
ajceb-7521	234	3	important	important	ADJ
ajceb-7521	234	4	that	that	SCONJ
ajceb-7521	234	5	smes	sme	NOUN
ajceb-7521	234	6	consciously	consciously	ADV
ajceb-7521	234	7	set	set	VERB
ajceb-7521	234	8	,	,	PUNCT
ajceb-7521	234	9	and	and	CCONJ
ajceb-7521	234	10	regularly	regularly	ADV
ajceb-7521	234	11	review	review	VERB
ajceb-7521	234	12	,	,	PUNCT
ajceb-7521	234	13	targeted	target	VERB
ajceb-7521	234	14	marketing	marketing	NOUN
ajceb-7521	234	15	objectives	objective	NOUN
ajceb-7521	234	16	to	to	PART
ajceb-7521	234	17	identify	identify	VERB
ajceb-7521	234	18	the	the	DET
ajceb-7521	234	19	optimal	optimal	ADJ
ajceb-7521	234	20	marketing	marketing	NOUN
ajceb-7521	234	21	mix	mix	NOUN
ajceb-7521	234	22	.	.	PUNCT
ajceb-7521	235	1	what	what	PRON
ajceb-7521	235	2	emerged	emerge	VERB
ajceb-7521	235	3	from	from	ADP
ajceb-7521	235	4	the	the	DET
ajceb-7521	235	5	findings	finding	NOUN
ajceb-7521	235	6	is	be	AUX
ajceb-7521	235	7	that	that	SCONJ
ajceb-7521	235	8	companies	company	NOUN
ajceb-7521	235	9	whose	whose	DET
ajceb-7521	235	10	marketing	marketing	NOUN
ajceb-7521	235	11	objectives	objective	NOUN
ajceb-7521	235	12	include	include	VERB
ajceb-7521	235	13	developing	develop	VERB
ajceb-7521	235	14	brand	brand	NOUN
ajceb-7521	235	15	awareness	awareness	NOUN
ajceb-7521	235	16	,	,	PUNCT
ajceb-7521	235	17	demonstrating	demonstrate	VERB
ajceb-7521	235	18	brand	brand	NOUN
ajceb-7521	235	19	quality	quality	NOUN
ajceb-7521	235	20	and	and	CCONJ
ajceb-7521	235	21	creating	create	VERB
ajceb-7521	235	22	customer	customer	NOUN
ajceb-7521	235	23	advocates	advocate	NOUN
ajceb-7521	235	24	tend	tend	VERB
ajceb-7521	235	25	to	to	PART
ajceb-7521	235	26	generate	generate	VERB
ajceb-7521	235	27	better	well	ADJ
ajceb-7521	235	28	business	business	NOUN
ajceb-7521	235	29	outcomes	outcome	NOUN
ajceb-7521	235	30	than	than	ADP
ajceb-7521	235	31	those	those	PRON
ajceb-7521	235	32	with	with	ADP
ajceb-7521	235	33	a	a	DET
ajceb-7521	235	34	reactive	reactive	ADJ
ajceb-7521	235	35	marketing	marketing	NOUN
ajceb-7521	235	36	strategy	strategy	NOUN
ajceb-7521	235	37	involving	involve	VERB
ajceb-7521	235	38	only	only	ADJ
ajceb-7521	235	39	sales	sale	NOUN
ajceb-7521	235	40	promotions	promotion	NOUN
ajceb-7521	235	41	.	.	PUNCT
ajceb-7521	236	1	interestingly	interestingly	ADV
ajceb-7521	236	2	,	,	PUNCT
ajceb-7521	236	3	the	the	DET
ajceb-7521	236	4	findings	finding	NOUN
ajceb-7521	236	5	show	show	VERB
ajceb-7521	236	6	that	that	SCONJ
ajceb-7521	236	7	smes	sme	NOUN
ajceb-7521	236	8	retain	retain	VERB
ajceb-7521	236	9	a	a	DET
ajceb-7521	236	10	bias	bias	NOUN
ajceb-7521	236	11	towards	towards	ADP
ajceb-7521	236	12	traditional	traditional	ADJ
ajceb-7521	236	13	‘	'	PUNCT
ajceb-7521	236	14	tangible	tangible	ADJ
ajceb-7521	236	15	’	'	PUNCT
ajceb-7521	236	16	marketing	marketing	NOUN
ajceb-7521	236	17	,	,	PUNCT
ajceb-7521	236	18	despite	despite	SCONJ
ajceb-7521	236	19	most	most	ADJ
ajceb-7521	236	20	understanding	understanding	NOUN
ajceb-7521	236	21	that	that	SCONJ
ajceb-7521	236	22	digital	digital	ADJ
ajceb-7521	236	23	and	and	CCONJ
ajceb-7521	236	24	social	social	ADJ
ajceb-7521	236	25	media	medium	NOUN
ajceb-7521	236	26	marketing	marketing	NOUN
ajceb-7521	236	27	strategies	strategy	NOUN
ajceb-7521	236	28	are	be	AUX
ajceb-7521	236	29	cheaper	cheap	ADJ
ajceb-7521	236	30	and	and	CCONJ
ajceb-7521	236	31	faster	fast	ADV
ajceb-7521	236	32	.	.	PUNCT
ajceb-7521	237	1	this	this	DET
ajceb-7521	237	2	bias	bias	NOUN
ajceb-7521	237	3	may	may	AUX
ajceb-7521	237	4	perhaps	perhaps	ADV
ajceb-7521	237	5	be	be	AUX
ajceb-7521	237	6	countered	counter	VERB
ajceb-7521	237	7	by	by	ADP
ajceb-7521	237	8	educating	educate	VERB
ajceb-7521	237	9	businesses	business	NOUN
ajceb-7521	237	10	not	not	PART
ajceb-7521	237	11	on	on	ADP
ajceb-7521	237	12	the	the	DET
ajceb-7521	237	13	benefits	benefit	NOUN
ajceb-7521	237	14	of	of	ADP
ajceb-7521	237	15	digital	digital	ADJ
ajceb-7521	237	16	campaigns	campaign	NOUN
ajceb-7521	237	17	but	but	CCONJ
ajceb-7521	237	18	on	on	ADP
ajceb-7521	237	19	the	the	DET
ajceb-7521	237	20	detriment	detriment	NOUN
ajceb-7521	237	21	of	of	ADP
ajceb-7521	237	22	not	not	PART
ajceb-7521	237	23	participating	participate	VERB
ajceb-7521	237	24	in	in	ADP
ajceb-7521	237	25	digital	digital	ADJ
ajceb-7521	237	26	and	and	CCONJ
ajceb-7521	237	27	social	social	ADJ
ajceb-7521	237	28	media	medium	NOUN
ajceb-7521	237	29	marketing	marketing	NOUN
ajceb-7521	237	30	.	.	PUNCT
ajceb-7521	238	1	smes	sme	NOUN
ajceb-7521	238	2	need	need	VERB
ajceb-7521	238	3	to	to	PART
ajceb-7521	238	4	invest	invest	VERB
ajceb-7521	238	5	time	time	NOUN
ajceb-7521	238	6	to	to	PART
ajceb-7521	238	7	better	well	ADV
ajceb-7521	238	8	understand	understand	VERB
ajceb-7521	238	9	how	how	SCONJ
ajceb-7521	238	10	online	online	ADJ
ajceb-7521	238	11	marketing	marketing	NOUN
ajceb-7521	238	12	strategies	strategy	NOUN
ajceb-7521	238	13	work	work	VERB
ajceb-7521	238	14	,	,	PUNCT
ajceb-7521	238	15	how	how	SCONJ
ajceb-7521	238	16	people	people	NOUN
ajceb-7521	238	17	engage	engage	VERB
ajceb-7521	238	18	with	with	ADP
ajceb-7521	238	19	them	they	PRON
ajceb-7521	238	20	,	,	PUNCT
ajceb-7521	238	21	how	how	SCONJ
ajceb-7521	238	22	to	to	PART
ajceb-7521	238	23	best	well	ADV
ajceb-7521	238	24	utilise	utilise	VERB
ajceb-7521	238	25	the	the	DET
ajceb-7521	238	26	various	various	ADJ
ajceb-7521	238	27	platforms	platform	NOUN
ajceb-7521	238	28	for	for	ADP
ajceb-7521	238	29	maximum	maximum	ADJ
ajceb-7521	238	30	engagement	engagement	NOUN
ajceb-7521	238	31	per	per	ADP
ajceb-7521	238	32	demographic	demographic	ADJ
ajceb-7521	238	33	and	and	CCONJ
ajceb-7521	238	34	how	how	SCONJ
ajceb-7521	238	35	to	to	PART
ajceb-7521	238	36	monitor	monitor	VERB
ajceb-7521	238	37	engagement	engagement	NOUN
ajceb-7521	238	38	so	so	SCONJ
ajceb-7521	238	39	that	that	SCONJ
ajceb-7521	238	40	they	they	PRON
ajceb-7521	238	41	can	can	AUX
ajceb-7521	238	42	have	have	VERB
ajceb-7521	238	43	confidence	confidence	NOUN
ajceb-7521	238	44	that	that	SCONJ
ajceb-7521	238	45	these	these	DET
ajceb-7521	238	46	digital	digital	ADJ
ajceb-7521	238	47	and	and	CCONJ
ajceb-7521	238	48	social	social	ADJ
ajceb-7521	238	49	media	medium	NOUN
ajceb-7521	238	50	strategies	strategy	NOUN
ajceb-7521	238	51	are	be	AUX
ajceb-7521	238	52	helping	help	VERB
ajceb-7521	238	53	to	to	PART
ajceb-7521	238	54	achieve	achieve	VERB
ajceb-7521	238	55	their	their	PRON
ajceb-7521	238	56	objectives	objective	NOUN
ajceb-7521	238	57	.	.	PUNCT
ajceb-7521	239	1	the	the	DET
ajceb-7521	239	2	research	research	NOUN
ajceb-7521	239	3	revealed	reveal	VERB
ajceb-7521	239	4	that	that	SCONJ
ajceb-7521	239	5	smes	sme	NOUN
ajceb-7521	239	6	with	with	ADP
ajceb-7521	239	7	more	more	ADJ
ajceb-7521	239	8	than	than	ADP
ajceb-7521	239	9	three	three	NUM
ajceb-7521	239	10	online	online	ADJ
ajceb-7521	239	11	marketing	marketing	NOUN
ajceb-7521	239	12	strategies	strategy	NOUN
ajceb-7521	239	13	integrated	integrate	VERB
ajceb-7521	239	14	with	with	ADP
ajceb-7521	239	15	their	their	PRON
ajceb-7521	239	16	traditional	traditional	ADJ
ajceb-7521	239	17	marketing	marketing	NOUN
ajceb-7521	239	18	strategies	strategy	NOUN
ajceb-7521	239	19	were	be	AUX
ajceb-7521	239	20	achieving	achieve	VERB
ajceb-7521	239	21	favourable	favourable	ADJ
ajceb-7521	239	22	business	business	NOUN
ajceb-7521	239	23	results	result	NOUN
ajceb-7521	239	24	and	and	CCONJ
ajceb-7521	239	25	had	have	VERB
ajceb-7521	239	26	positive	positive	ADJ
ajceb-7521	239	27	customer	customer	NOUN
ajceb-7521	239	28	experiences	experience	NOUN
ajceb-7521	239	29	.	.	PUNCT
ajceb-7521	240	1	one	one	NUM
ajceb-7521	240	2	of	of	ADP
ajceb-7521	240	3	the	the	DET
ajceb-7521	240	4	keys	key	NOUN
ajceb-7521	240	5	to	to	ADP
ajceb-7521	240	6	effective	effective	ADJ
ajceb-7521	240	7	integration	integration	NOUN
ajceb-7521	240	8	was	be	AUX
ajceb-7521	240	9	quick	quick	ADJ
ajceb-7521	240	10	and	and	CCONJ
ajceb-7521	240	11	regular	regular	ADJ
ajceb-7521	240	12	updates	update	NOUN
ajceb-7521	240	13	to	to	ADP
ajceb-7521	240	14	social	social	ADJ
ajceb-7521	240	15	platforms	platform	NOUN
ajceb-7521	240	16	to	to	PART
ajceb-7521	240	17	share	share	VERB
ajceb-7521	240	18	customer	customer	NOUN
ajceb-7521	240	19	stories	story	NOUN
ajceb-7521	240	20	–	–	PUNCT
ajceb-7521	240	21	for	for	ADP
ajceb-7521	240	22	example	example	NOUN
ajceb-7521	240	23	,	,	PUNCT
ajceb-7521	240	24	handing	hand	VERB
ajceb-7521	240	25	over	over	ADP
ajceb-7521	240	26	the	the	DET
ajceb-7521	240	27	keys	key	NOUN
ajceb-7521	240	28	to	to	ADP
ajceb-7521	240	29	a	a	DET
ajceb-7521	240	30	new	new	ADJ
ajceb-7521	240	31	homeowner	homeowner	NOUN
ajceb-7521	240	32	,	,	PUNCT
ajceb-7521	240	33	or	or	CCONJ
ajceb-7521	240	34	achieving	achieve	VERB
ajceb-7521	240	35	a	a	DET
ajceb-7521	240	36	major	major	ADJ
ajceb-7521	240	37	construction	construction	NOUN
ajceb-7521	240	38	milestone	milestone	NOUN
ajceb-7521	240	39	.	.	PUNCT
ajceb-7521	241	1	a	a	DET
ajceb-7521	241	2	set	set	NOUN
ajceb-7521	241	3	-	-	PUNCT
ajceb-7521	241	4	and	and	CCONJ
ajceb-7521	241	5	-	-	PUNCT
ajceb-7521	241	6	forget	forget	VERB
ajceb-7521	241	7	approach	approach	NOUN
ajceb-7521	241	8	,	,	PUNCT
ajceb-7521	241	9	conversely	conversely	ADV
ajceb-7521	241	10	,	,	PUNCT
ajceb-7521	241	11	can	can	AUX
ajceb-7521	241	12	result	result	VERB
ajceb-7521	241	13	in	in	ADP
ajceb-7521	241	14	less	less	ADV
ajceb-7521	241	15	desirable	desirable	ADJ
ajceb-7521	241	16	business	business	NOUN
ajceb-7521	241	17	outcomes	outcome	NOUN
ajceb-7521	241	18	and	and	CCONJ
ajceb-7521	241	19	declining	decline	VERB
ajceb-7521	241	20	customer	customer	NOUN
ajceb-7521	241	21	engagement	engagement	NOUN
ajceb-7521	241	22	.	.	PUNCT
ajceb-7521	242	1	ultimately	ultimately	ADV
ajceb-7521	242	2	,	,	PUNCT
ajceb-7521	242	3	the	the	DET
ajceb-7521	242	4	most	most	ADV
ajceb-7521	242	5	salient	salient	ADJ
ajceb-7521	242	6	observations	observation	NOUN
ajceb-7521	242	7	were	be	AUX
ajceb-7521	242	8	the	the	DET
ajceb-7521	242	9	rapid	rapid	ADJ
ajceb-7521	242	10	pace	pace	NOUN
ajceb-7521	242	11	of	of	ADP
ajceb-7521	242	12	change	change	NOUN
ajceb-7521	242	13	and	and	CCONJ
ajceb-7521	242	14	that	that	SCONJ
ajceb-7521	242	15	increasing	increase	VERB
ajceb-7521	242	16	competition	competition	NOUN
ajceb-7521	242	17	meant	mean	VERB
ajceb-7521	242	18	adopting	adopt	VERB
ajceb-7521	242	19	digital	digital	ADJ
ajceb-7521	242	20	and	and	CCONJ
ajceb-7521	242	21	social	social	ADJ
ajceb-7521	242	22	media	medium	NOUN
ajceb-7521	242	23	marketing	marketing	NOUN
ajceb-7521	242	24	strategies	strategy	NOUN
ajceb-7521	242	25	was	be	AUX
ajceb-7521	242	26	inevitable	inevitable	ADJ
ajceb-7521	242	27	if	if	SCONJ
ajceb-7521	242	28	they	they	PRON
ajceb-7521	242	29	hoped	hope	VERB
ajceb-7521	242	30	to	to	PART
ajceb-7521	242	31	grow	grow	VERB
ajceb-7521	242	32	and	and	CCONJ
ajceb-7521	242	33	compete	compete	VERB
ajceb-7521	242	34	against	against	ADP
ajceb-7521	242	35	their	their	PRON
ajceb-7521	242	36	larger	large	ADJ
ajceb-7521	242	37	rivals	rival	NOUN
ajceb-7521	242	38	.	.	PUNCT
ajceb-7521	243	1	company	company	NOUN
ajceb-7521	243	2	owners	owner	NOUN
ajceb-7521	243	3	also	also	ADV
ajceb-7521	243	4	want	want	VERB
ajceb-7521	243	5	to	to	PART
ajceb-7521	243	6	know	know	VERB
ajceb-7521	243	7	on	on	ADP
ajceb-7521	243	8	a	a	DET
ajceb-7521	243	9	more	more	ADV
ajceb-7521	243	10	regular	regular	ADJ
ajceb-7521	243	11	basis	basis	NOUN
ajceb-7521	243	12	how	how	SCONJ
ajceb-7521	243	13	well	well	ADV
ajceb-7521	243	14	their	their	PRON
ajceb-7521	243	15	marketing	marketing	NOUN
ajceb-7521	243	16	campaigns	campaign	NOUN
ajceb-7521	243	17	are	be	AUX
ajceb-7521	243	18	performing	perform	VERB
ajceb-7521	243	19	,	,	PUNCT
ajceb-7521	243	20	and	and	CCONJ
ajceb-7521	243	21	which	which	PRON
ajceb-7521	243	22	consumers	consumer	NOUN
ajceb-7521	243	23	are	be	AUX
ajceb-7521	243	24	responding	respond	VERB
ajceb-7521	243	25	to	to	ADP
ajceb-7521	243	26	different	different	ADJ
ajceb-7521	243	27	campaigns	campaign	NOUN
ajceb-7521	243	28	.	.	PUNCT
ajceb-7521	244	1	the	the	DET
ajceb-7521	244	2	digital	digital	ADJ
ajceb-7521	244	3	and	and	CCONJ
ajceb-7521	244	4	social	social	ADJ
ajceb-7521	244	5	media	medium	NOUN
ajceb-7521	244	6	marketing	marketing	NOUN
ajceb-7521	244	7	campaigns	campaign	NOUN
ajceb-7521	244	8	discussed	discuss	VERB
ajceb-7521	244	9	gave	give	VERB
ajceb-7521	244	10	these	these	DET
ajceb-7521	244	11	business	business	NOUN
ajceb-7521	244	12	owners	owner	NOUN
ajceb-7521	244	13	faster	fast	ADV
ajceb-7521	244	14	and	and	CCONJ
ajceb-7521	244	15	more	more	ADV
ajceb-7521	244	16	reliable	reliable	ADJ
ajceb-7521	244	17	insights	insight	NOUN
ajceb-7521	244	18	into	into	ADP
ajceb-7521	244	19	their	their	PRON
ajceb-7521	244	20	customers	customer	NOUN
ajceb-7521	244	21	,	,	PUNCT
ajceb-7521	244	22	allowing	allow	VERB
ajceb-7521	244	23	them	they	PRON
ajceb-7521	244	24	to	to	PART
ajceb-7521	244	25	better	well	ADV
ajceb-7521	244	26	serve	serve	VERB
ajceb-7521	244	27	their	their	PRON
ajceb-7521	244	28	needs	need	NOUN
ajceb-7521	244	29	and	and	CCONJ
ajceb-7521	244	30	deliver	deliver	VERB
ajceb-7521	244	31	business	business	NOUN
ajceb-7521	244	32	outcomes	outcome	NOUN
ajceb-7521	244	33	faster	fast	ADV
ajceb-7521	244	34	and	and	CCONJ
ajceb-7521	244	35	more	more	ADV
ajceb-7521	244	36	efficiently	efficiently	ADV
ajceb-7521	244	37	.	.	PUNCT
ajceb-7521	245	1	what	what	PRON
ajceb-7521	245	2	challenges	challenge	NOUN
ajceb-7521	245	3	and	and	CCONJ
ajceb-7521	245	4	implications	implication	NOUN
ajceb-7521	245	5	exist	exist	VERB
ajceb-7521	245	6	for	for	ADP
ajceb-7521	245	7	smes	sme	NOUN
ajceb-7521	245	8	aiming	aim	VERB
ajceb-7521	245	9	to	to	PART
ajceb-7521	245	10	embrace	embrace	VERB
ajceb-7521	245	11	and	and	CCONJ
ajceb-7521	245	12	use	use	VERB
ajceb-7521	245	13	digital	digital	ADJ
ajceb-7521	245	14	or	or	CCONJ
ajceb-7521	245	15	social	social	ADJ
ajceb-7521	245	16	media	medium	NOUN
ajceb-7521	245	17	marketing	marketing	NOUN
ajceb-7521	245	18	strategies	strategy	NOUN
ajceb-7521	245	19	against	against	ADP
ajceb-7521	245	20	their	their	PRON
ajceb-7521	245	21	competitors	competitor	NOUN
ajceb-7521	245	22	?	?	PUNCT
ajceb-7521	246	1	[	[	X
ajceb-7521	246	2	research	research	NOUN
ajceb-7521	246	3	question	question	NOUN
ajceb-7521	246	4	3	3	NUM
ajceb-7521	246	5	]	]	PUNCT
ajceb-7521	246	6	the	the	DET
ajceb-7521	246	7	findings	finding	NOUN
ajceb-7521	246	8	identified	identify	VERB
ajceb-7521	246	9	a	a	DET
ajceb-7521	246	10	pervasive	pervasive	ADJ
ajceb-7521	246	11	attitude	attitude	NOUN
ajceb-7521	246	12	that	that	SCONJ
ajceb-7521	246	13	marketing	marketing	NOUN
ajceb-7521	246	14	is	be	AUX
ajceb-7521	246	15	not	not	PART
ajceb-7521	246	16	core	core	NOUN
ajceb-7521	246	17	business	business	NOUN
ajceb-7521	246	18	and	and	CCONJ
ajceb-7521	246	19	is	be	AUX
ajceb-7521	246	20	not	not	PART
ajceb-7521	246	21	prioritised	prioritise	VERB
ajceb-7521	246	22	.	.	PUNCT
ajceb-7521	247	1	thus	thus	ADV
ajceb-7521	247	2	,	,	PUNCT
ajceb-7521	247	3	despite	despite	SCONJ
ajceb-7521	247	4	recognition	recognition	NOUN
ajceb-7521	247	5	of	of	ADP
ajceb-7521	247	6	the	the	DET
ajceb-7521	247	7	effort	effort	NOUN
ajceb-7521	247	8	required	require	VERB
ajceb-7521	247	9	to	to	PART
ajceb-7521	247	10	establish	establish	VERB
ajceb-7521	247	11	effective	effective	ADJ
ajceb-7521	247	12	online	online	ADJ
ajceb-7521	247	13	marketing	marketing	NOUN
ajceb-7521	247	14	activities	activity	NOUN
ajceb-7521	247	15	,	,	PUNCT
ajceb-7521	247	16	lack	lack	NOUN
ajceb-7521	247	17	of	of	ADP
ajceb-7521	247	18	a	a	DET
ajceb-7521	247	19	dedicated	dedicated	ADJ
ajceb-7521	247	20	or	or	CCONJ
ajceb-7521	247	21	semi	semi	ADJ
ajceb-7521	247	22	-	-	ADJ
ajceb-7521	247	23	dedicated	dedicated	ADJ
ajceb-7521	247	24	staff	staff	NOUN
ajceb-7521	247	25	remained	remain	VERB
ajceb-7521	247	26	a	a	DET
ajceb-7521	247	27	significant	significant	ADJ
ajceb-7521	247	28	challenge	challenge	NOUN
ajceb-7521	247	29	.	.	PUNCT
ajceb-7521	248	1	in	in	ADP
ajceb-7521	248	2	consequence	consequence	NOUN
ajceb-7521	248	3	,	,	PUNCT
ajceb-7521	248	4	smes	sme	NOUN
ajceb-7521	248	5	did	do	AUX
ajceb-7521	248	6	not	not	PART
ajceb-7521	248	7	monitor	monitor	VERB
ajceb-7521	248	8	their	their	PRON
ajceb-7521	248	9	online	online	ADJ
ajceb-7521	248	10	campaigns	campaign	NOUN
ajceb-7521	248	11	as	as	ADV
ajceb-7521	248	12	regularly	regularly	ADV
ajceb-7521	248	13	as	as	ADP
ajceb-7521	248	14	their	their	PRON
ajceb-7521	248	15	traditional	traditional	ADJ
ajceb-7521	248	16	marketing	marketing	NOUN
ajceb-7521	248	17	campaigns	campaign	NOUN
ajceb-7521	248	18	,	,	PUNCT
ajceb-7521	248	19	despite	despite	SCONJ
ajceb-7521	248	20	responding	respond	VERB
ajceb-7521	248	21	to	to	ADP
ajceb-7521	248	22	comments	comment	NOUN
ajceb-7521	248	23	,	,	PUNCT
ajceb-7521	248	24	following	follow	VERB
ajceb-7521	248	25	up	up	ADP
ajceb-7521	248	26	on	on	ADP
ajceb-7521	248	27	enquiries	enquiry	NOUN
ajceb-7521	248	28	and	and	CCONJ
ajceb-7521	248	29	regularly	regularly	ADV
ajceb-7521	248	30	uploading	upload	VERB
ajceb-7521	248	31	new	new	ADJ
ajceb-7521	248	32	content	content	NOUN
ajceb-7521	248	33	being	be	AUX
ajceb-7521	248	34	imperative	imperative	ADJ
ajceb-7521	248	35	to	to	PART
ajceb-7521	248	36	keep	keep	VERB
ajceb-7521	248	37	an	an	DET
ajceb-7521	248	38	online	online	ADJ
ajceb-7521	248	39	audience	audience	NOUN
ajceb-7521	248	40	engaged	engage	VERB
ajceb-7521	248	41	.	.	PUNCT
ajceb-7521	249	1	this	this	PRON
ajceb-7521	249	2	suggests	suggest	VERB
ajceb-7521	249	3	that	that	SCONJ
ajceb-7521	249	4	smes	sme	NOUN
ajceb-7521	249	5	have	have	VERB
ajceb-7521	249	6	yet	yet	ADV
ajceb-7521	249	7	to	to	PART
ajceb-7521	249	8	establish	establish	VERB
ajceb-7521	249	9	positive	positive	ADJ
ajceb-7521	249	10	habits	habit	NOUN
ajceb-7521	249	11	concerning	concern	VERB
ajceb-7521	249	12	online	online	ADJ
ajceb-7521	249	13	activities	activity	NOUN
ajceb-7521	249	14	.	.	PUNCT
ajceb-7521	250	1	malesev	malesev	NOUN
ajceb-7521	250	2	and	and	CCONJ
ajceb-7521	250	3	cherry	cherry	NOUN
ajceb-7521	250	4	construction	construction	NOUN
ajceb-7521	250	5	economics	economic	NOUN
ajceb-7521	250	6	and	and	CCONJ
ajceb-7521	250	7	building	building	NOUN
ajceb-7521	250	8	,	,	PUNCT
ajceb-7521	250	9	vol	vol	NOUN
ajceb-7521	250	10	.	.	PROPN
ajceb-7521	250	11	21	21	NUM
ajceb-7521	250	12	,	,	PUNCT
ajceb-7521	250	13	no	no	INTJ
ajceb-7521	250	14	.	.	NOUN
ajceb-7521	250	15	1	1	NUM
ajceb-7521	250	16	march	march	PROPN
ajceb-7521	250	17	202176	202176	NUM
ajceb-7521	250	18	language	language	NOUN
ajceb-7521	250	19	among	among	ADP
ajceb-7521	250	20	older	old	ADJ
ajceb-7521	250	21	respondents	respondent	NOUN
ajceb-7521	250	22	suggested	suggest	VERB
ajceb-7521	250	23	seeking	seek	VERB
ajceb-7521	250	24	out	out	ADP
ajceb-7521	250	25	help	help	NOUN
ajceb-7521	250	26	to	to	PART
ajceb-7521	250	27	develop	develop	VERB
ajceb-7521	250	28	digital	digital	ADJ
ajceb-7521	250	29	skills	skill	NOUN
ajceb-7521	250	30	was	be	AUX
ajceb-7521	250	31	viewed	view	VERB
ajceb-7521	250	32	as	as	ADP
ajceb-7521	250	33	a	a	DET
ajceb-7521	250	34	sign	sign	NOUN
ajceb-7521	250	35	of	of	ADP
ajceb-7521	250	36	weakness	weakness	NOUN
ajceb-7521	250	37	or	or	CCONJ
ajceb-7521	250	38	a	a	DET
ajceb-7521	250	39	waste	waste	NOUN
ajceb-7521	250	40	of	of	ADP
ajceb-7521	250	41	time	time	NOUN
ajceb-7521	250	42	.	.	PUNCT
ajceb-7521	251	1	there	there	PRON
ajceb-7521	251	2	was	be	VERB
ajceb-7521	251	3	a	a	DET
ajceb-7521	251	4	perception	perception	NOUN
ajceb-7521	251	5	that	that	SCONJ
ajceb-7521	251	6	their	their	PRON
ajceb-7521	251	7	age	age	NOUN
ajceb-7521	251	8	and	and	CCONJ
ajceb-7521	251	9	self	self	NOUN
ajceb-7521	251	10	-	-	PUNCT
ajceb-7521	251	11	diagnosed	diagnose	VERB
ajceb-7521	251	12	diminished	diminish	VERB
ajceb-7521	251	13	capacity	capacity	NOUN
ajceb-7521	251	14	to	to	PART
ajceb-7521	251	15	learn	learn	VERB
ajceb-7521	251	16	new	new	ADJ
ajceb-7521	251	17	skills	skill	NOUN
ajceb-7521	251	18	somehow	somehow	ADV
ajceb-7521	251	19	negates	negate	VERB
ajceb-7521	251	20	the	the	DET
ajceb-7521	251	21	need	need	NOUN
ajceb-7521	251	22	to	to	PART
ajceb-7521	251	23	learn	learn	VERB
ajceb-7521	251	24	how	how	SCONJ
ajceb-7521	251	25	to	to	PART
ajceb-7521	251	26	market	market	VERB
ajceb-7521	251	27	their	their	PRON
ajceb-7521	251	28	business	business	NOUN
ajceb-7521	251	29	in	in	ADP
ajceb-7521	251	30	today	today	NOUN
ajceb-7521	251	31	’s	’s	PART
ajceb-7521	251	32	digital	digital	ADJ
ajceb-7521	251	33	world	world	NOUN
ajceb-7521	251	34	.	.	PUNCT
ajceb-7521	252	1	this	this	DET
ajceb-7521	252	2	attitude	attitude	NOUN
ajceb-7521	252	3	may	may	AUX
ajceb-7521	252	4	reflect	reflect	VERB
ajceb-7521	252	5	the	the	DET
ajceb-7521	252	6	masculine	masculine	ADJ
ajceb-7521	252	7	culture	culture	NOUN
ajceb-7521	252	8	common	common	ADJ
ajceb-7521	252	9	in	in	ADP
ajceb-7521	252	10	the	the	DET
ajceb-7521	252	11	construction	construction	NOUN
ajceb-7521	252	12	industry	industry	NOUN
ajceb-7521	252	13	(	(	PUNCT
ajceb-7521	252	14	gajendran	gajendran	PROPN
ajceb-7521	252	15	,	,	PUNCT
ajceb-7521	252	16	et	et	PROPN
ajceb-7521	252	17	al	al	PROPN
ajceb-7521	252	18	.	.	PROPN
ajceb-7521	252	19	,	,	PUNCT
ajceb-7521	252	20	2012	2012	NUM
ajceb-7521	252	21	)	)	PUNCT
ajceb-7521	252	22	,	,	PUNCT
ajceb-7521	252	23	but	but	CCONJ
ajceb-7521	252	24	overcoming	overcome	VERB
ajceb-7521	252	25	such	such	ADJ
ajceb-7521	252	26	perceptions	perception	NOUN
ajceb-7521	252	27	is	be	AUX
ajceb-7521	252	28	critical	critical	ADJ
ajceb-7521	252	29	to	to	ADP
ajceb-7521	252	30	ensuring	ensure	VERB
ajceb-7521	252	31	proper	proper	ADJ
ajceb-7521	252	32	training	training	NOUN
ajceb-7521	252	33	and	and	CCONJ
ajceb-7521	252	34	support	support	NOUN
ajceb-7521	252	35	.	.	PUNCT
ajceb-7521	253	1	the	the	DET
ajceb-7521	253	2	challenge	challenge	NOUN
ajceb-7521	253	3	of	of	ADP
ajceb-7521	253	4	cost	cost	NOUN
ajceb-7521	253	5	and	and	CCONJ
ajceb-7521	253	6	affordability	affordability	NOUN
ajceb-7521	253	7	was	be	AUX
ajceb-7521	253	8	also	also	ADV
ajceb-7521	253	9	regularly	regularly	ADV
ajceb-7521	253	10	raised	raise	VERB
ajceb-7521	253	11	.	.	PUNCT
ajceb-7521	254	1	while	while	SCONJ
ajceb-7521	254	2	digital	digital	ADJ
ajceb-7521	254	3	and	and	CCONJ
ajceb-7521	254	4	social	social	ADJ
ajceb-7521	254	5	media	medium	NOUN
ajceb-7521	254	6	marketing	marketing	NOUN
ajceb-7521	254	7	activities	activity	NOUN
ajceb-7521	254	8	are	be	AUX
ajceb-7521	254	9	cheaper	cheap	ADJ
ajceb-7521	254	10	than	than	ADP
ajceb-7521	254	11	traditional	traditional	ADJ
ajceb-7521	254	12	avenues	avenue	NOUN
ajceb-7521	254	13	,	,	PUNCT
ajceb-7521	254	14	they	they	PRON
ajceb-7521	254	15	are	be	AUX
ajceb-7521	254	16	not	not	PART
ajceb-7521	254	17	free	free	ADJ
ajceb-7521	254	18	,	,	PUNCT
ajceb-7521	254	19	and	and	CCONJ
ajceb-7521	254	20	value	value	NOUN
ajceb-7521	254	21	for	for	ADP
ajceb-7521	254	22	money	money	NOUN
ajceb-7521	254	23	and	and	CCONJ
ajceb-7521	254	24	trade	trade	NOUN
ajceb-7521	254	25	-	-	PUNCT
ajceb-7521	254	26	off	off	ADP
ajceb-7521	254	27	decisions	decision	NOUN
ajceb-7521	254	28	are	be	AUX
ajceb-7521	254	29	important	important	ADJ
ajceb-7521	254	30	considerations	consideration	NOUN
ajceb-7521	254	31	for	for	ADP
ajceb-7521	254	32	company	company	NOUN
ajceb-7521	254	33	owners	owner	NOUN
ajceb-7521	254	34	when	when	SCONJ
ajceb-7521	254	35	designing	design	VERB
ajceb-7521	254	36	a	a	DET
ajceb-7521	254	37	marketing	marketing	NOUN
ajceb-7521	254	38	strategy	strategy	NOUN
ajceb-7521	254	39	.	.	PUNCT
ajceb-7521	255	1	there	there	PRON
ajceb-7521	255	2	was	be	VERB
ajceb-7521	255	3	a	a	DET
ajceb-7521	255	4	general	general	ADJ
ajceb-7521	255	5	level	level	NOUN
ajceb-7521	255	6	of	of	ADP
ajceb-7521	255	7	ignorance	ignorance	NOUN
ajceb-7521	255	8	concerning	concern	VERB
ajceb-7521	255	9	the	the	DET
ajceb-7521	255	10	cost	cost	NOUN
ajceb-7521	255	11	of	of	ADP
ajceb-7521	255	12	becoming	becoming	AUX
ajceb-7521	255	13	established	establish	VERB
ajceb-7521	255	14	on	on	ADP
ajceb-7521	255	15	certain	certain	ADJ
ajceb-7521	255	16	platforms	platform	NOUN
ajceb-7521	255	17	–	–	PUNCT
ajceb-7521	255	18	for	for	ADP
ajceb-7521	255	19	example	example	NOUN
ajceb-7521	255	20	,	,	PUNCT
ajceb-7521	255	21	youtube	youtube	NOUN
ajceb-7521	255	22	,	,	PUNCT
ajceb-7521	255	23	where	where	SCONJ
ajceb-7521	255	24	video	video	NOUN
ajceb-7521	255	25	advertisements	advertisement	NOUN
ajceb-7521	255	26	can	can	AUX
ajceb-7521	255	27	be	be	AUX
ajceb-7521	255	28	quite	quite	ADV
ajceb-7521	255	29	expensive	expensive	ADJ
ajceb-7521	255	30	to	to	PART
ajceb-7521	255	31	produce	produce	VERB
ajceb-7521	255	32	and	and	CCONJ
ajceb-7521	255	33	run	run	VERB
ajceb-7521	255	34	.	.	PUNCT
ajceb-7521	256	1	smes	sme	NOUN
ajceb-7521	256	2	,	,	PUNCT
ajceb-7521	256	3	with	with	ADP
ajceb-7521	256	4	their	their	PRON
ajceb-7521	256	5	limited	limited	ADJ
ajceb-7521	256	6	marketing	marketing	NOUN
ajceb-7521	256	7	budgets	budget	NOUN
ajceb-7521	256	8	,	,	PUNCT
ajceb-7521	256	9	will	will	AUX
ajceb-7521	256	10	face	face	VERB
ajceb-7521	256	11	prioritisation	prioritisation	NOUN
ajceb-7521	256	12	decisions	decision	NOUN
ajceb-7521	256	13	in	in	ADP
ajceb-7521	256	14	allocating	allocate	VERB
ajceb-7521	256	15	their	their	PRON
ajceb-7521	256	16	budgets	budget	NOUN
ajceb-7521	256	17	across	across	ADP
ajceb-7521	256	18	traditional	traditional	ADJ
ajceb-7521	256	19	,	,	PUNCT
ajceb-7521	256	20	digital	digital	ADJ
ajceb-7521	256	21	and	and	CCONJ
ajceb-7521	256	22	social	social	ADJ
ajceb-7521	256	23	media	medium	NOUN
ajceb-7521	256	24	marketing	marketing	NOUN
ajceb-7521	256	25	activities	activity	NOUN
ajceb-7521	256	26	.	.	PUNCT
ajceb-7521	257	1	the	the	DET
ajceb-7521	257	2	findings	finding	NOUN
ajceb-7521	257	3	also	also	ADV
ajceb-7521	257	4	suggested	suggest	VERB
ajceb-7521	257	5	that	that	SCONJ
ajceb-7521	257	6	many	many	ADJ
ajceb-7521	257	7	smes	sme	NOUN
ajceb-7521	257	8	may	may	AUX
ajceb-7521	257	9	hesitate	hesitate	VERB
ajceb-7521	257	10	to	to	PART
ajceb-7521	257	11	increase	increase	VERB
ajceb-7521	257	12	online	online	ADJ
ajceb-7521	257	13	marketing	marketing	NOUN
ajceb-7521	257	14	activities	activity	NOUN
ajceb-7521	257	15	for	for	ADP
ajceb-7521	257	16	fear	fear	NOUN
ajceb-7521	257	17	of	of	ADP
ajceb-7521	257	18	a	a	DET
ajceb-7521	257	19	retaliatory	retaliatory	ADJ
ajceb-7521	257	20	response	response	NOUN
ajceb-7521	257	21	from	from	ADP
ajceb-7521	257	22	larger	large	ADJ
ajceb-7521	257	23	competitors	competitor	NOUN
ajceb-7521	257	24	.	.	PUNCT
ajceb-7521	258	1	current	current	ADJ
ajceb-7521	258	2	construction	construction	NOUN
ajceb-7521	258	3	industry	industry	NOUN
ajceb-7521	258	4	behaviours	behaviour	NOUN
ajceb-7521	258	5	and	and	CCONJ
ajceb-7521	258	6	business	business	NOUN
ajceb-7521	258	7	practices	practice	NOUN
ajceb-7521	258	8	suggest	suggest	VERB
ajceb-7521	258	9	that	that	SCONJ
ajceb-7521	258	10	larger	large	ADJ
ajceb-7521	258	11	competitors	competitor	NOUN
ajceb-7521	258	12	will	will	AUX
ajceb-7521	258	13	push	push	VERB
ajceb-7521	258	14	back	back	ADV
ajceb-7521	258	15	and	and	CCONJ
ajceb-7521	258	16	increase	increase	VERB
ajceb-7521	258	17	their	their	PRON
ajceb-7521	258	18	own	own	ADJ
ajceb-7521	258	19	digital	digital	ADJ
ajceb-7521	258	20	and	and	CCONJ
ajceb-7521	258	21	social	social	ADJ
ajceb-7521	258	22	media	medium	NOUN
ajceb-7521	258	23	marketing	marketing	NOUN
ajceb-7521	258	24	activities	activity	NOUN
ajceb-7521	258	25	in	in	ADP
ajceb-7521	258	26	the	the	DET
ajceb-7521	258	27	event	event	NOUN
ajceb-7521	258	28	that	that	PRON
ajceb-7521	258	29	online	online	ADJ
ajceb-7521	258	30	marketing	marketing	NOUN
ajceb-7521	258	31	from	from	ADP
ajceb-7521	258	32	smes	sme	NOUN
ajceb-7521	258	33	shifts	shift	NOUN
ajceb-7521	258	34	the	the	DET
ajceb-7521	258	35	market	market	NOUN
ajceb-7521	258	36	share	share	NOUN
ajceb-7521	258	37	mix	mix	NOUN
ajceb-7521	258	38	.	.	PUNCT
ajceb-7521	259	1	aggressive	aggressive	ADJ
ajceb-7521	259	2	counter	counter	NOUN
ajceb-7521	259	3	-	-	NOUN
ajceb-7521	259	4	marketing	marketing	NOUN
ajceb-7521	259	5	from	from	ADP
ajceb-7521	259	6	competitors	competitor	NOUN
ajceb-7521	259	7	should	should	AUX
ajceb-7521	259	8	be	be	AUX
ajceb-7521	259	9	anticipated	anticipate	VERB
ajceb-7521	259	10	.	.	PUNCT
ajceb-7521	260	1	these	these	DET
ajceb-7521	260	2	research	research	NOUN
ajceb-7521	260	3	findings	finding	NOUN
ajceb-7521	260	4	are	be	AUX
ajceb-7521	260	5	consistent	consistent	ADJ
ajceb-7521	260	6	with	with	ADP
ajceb-7521	260	7	the	the	DET
ajceb-7521	260	8	themes	theme	NOUN
ajceb-7521	260	9	identified	identify	VERB
ajceb-7521	260	10	by	by	ADP
ajceb-7521	260	11	quinn	quinn	PROPN
ajceb-7521	260	12	,	,	PUNCT
ajceb-7521	260	13	et	et	PROPN
ajceb-7521	260	14	al	al	PROPN
ajceb-7521	260	15	.	.	PUNCT
ajceb-7521	261	1	(	(	PUNCT
ajceb-7521	261	2	2016	2016	NUM
ajceb-7521	261	3	)	)	PUNCT
ajceb-7521	261	4	,	,	PUNCT
ajceb-7521	261	5	who	who	PRON
ajceb-7521	261	6	suggest	suggest	VERB
ajceb-7521	261	7	that	that	SCONJ
ajceb-7521	261	8	the	the	DET
ajceb-7521	261	9	recent	recent	ADJ
ajceb-7521	261	10	explosion	explosion	NOUN
ajceb-7521	261	11	in	in	ADP
ajceb-7521	261	12	marketing	marketing	NOUN
ajceb-7521	261	13	data	datum	NOUN
ajceb-7521	261	14	and	and	CCONJ
ajceb-7521	261	15	advancements	advancement	NOUN
ajceb-7521	261	16	in	in	ADP
ajceb-7521	261	17	marketing	marketing	NOUN
ajceb-7521	261	18	analytics	analytic	NOUN
ajceb-7521	261	19	bring	bring	VERB
ajceb-7521	261	20	huge	huge	ADJ
ajceb-7521	261	21	opportunities	opportunity	NOUN
ajceb-7521	261	22	to	to	PART
ajceb-7521	261	23	market	market	NOUN
ajceb-7521	261	24	insight	insight	NOUN
ajceb-7521	261	25	,	,	PUNCT
ajceb-7521	261	26	identification	identification	NOUN
ajceb-7521	261	27	of	of	ADP
ajceb-7521	261	28	target	target	NOUN
ajceb-7521	261	29	markets	market	NOUN
ajceb-7521	261	30	,	,	PUNCT
ajceb-7521	261	31	better	well	ADJ
ajceb-7521	261	32	understanding	understanding	NOUN
ajceb-7521	261	33	of	of	ADP
ajceb-7521	261	34	competitor	competitor	NOUN
ajceb-7521	261	35	movements	movement	NOUN
ajceb-7521	261	36	and	and	CCONJ
ajceb-7521	261	37	providing	provide	VERB
ajceb-7521	261	38	broader	broad	ADJ
ajceb-7521	261	39	insights	insight	NOUN
ajceb-7521	261	40	that	that	PRON
ajceb-7521	261	41	can	can	AUX
ajceb-7521	261	42	inform	inform	VERB
ajceb-7521	261	43	marketing	marketing	NOUN
ajceb-7521	261	44	strategy	strategy	NOUN
ajceb-7521	261	45	.	.	PUNCT
ajceb-7521	262	1	conclusion	conclusion	NOUN
ajceb-7521	262	2	this	this	DET
ajceb-7521	262	3	study	study	NOUN
ajceb-7521	262	4	set	set	VERB
ajceb-7521	262	5	out	out	ADP
ajceb-7521	262	6	to	to	PART
ajceb-7521	262	7	examine	examine	VERB
ajceb-7521	262	8	whether	whether	SCONJ
ajceb-7521	262	9	digital	digital	ADJ
ajceb-7521	262	10	and	and	CCONJ
ajceb-7521	262	11	social	social	ADJ
ajceb-7521	262	12	media	medium	NOUN
ajceb-7521	262	13	marketing	marketing	NOUN
ajceb-7521	262	14	strategies	strategy	NOUN
ajceb-7521	262	15	could	could	AUX
ajceb-7521	262	16	be	be	AUX
ajceb-7521	262	17	used	use	VERB
ajceb-7521	262	18	by	by	ADP
ajceb-7521	262	19	smes	sme	NOUN
ajceb-7521	262	20	to	to	PART
ajceb-7521	262	21	maintain	maintain	VERB
ajceb-7521	262	22	or	or	CCONJ
ajceb-7521	262	23	grow	grow	VERB
ajceb-7521	262	24	market	market	NOUN
ajceb-7521	262	25	share	share	NOUN
ajceb-7521	262	26	in	in	ADP
ajceb-7521	262	27	the	the	DET
ajceb-7521	262	28	increasingly	increasingly	ADV
ajceb-7521	262	29	competitive	competitive	ADJ
ajceb-7521	262	30	residential	residential	ADJ
ajceb-7521	262	31	construction	construction	NOUN
ajceb-7521	262	32	market	market	NOUN
ajceb-7521	262	33	.	.	PUNCT
ajceb-7521	263	1	the	the	DET
ajceb-7521	263	2	research	research	NOUN
ajceb-7521	263	3	revealed	reveal	VERB
ajceb-7521	263	4	a	a	DET
ajceb-7521	263	5	general	general	ADJ
ajceb-7521	263	6	positive	positive	ADJ
ajceb-7521	263	7	appetite	appetite	NOUN
ajceb-7521	263	8	and	and	CCONJ
ajceb-7521	263	9	a	a	DET
ajceb-7521	263	10	healthy	healthy	ADJ
ajceb-7521	263	11	level	level	NOUN
ajceb-7521	263	12	of	of	ADP
ajceb-7521	263	13	existing	exist	VERB
ajceb-7521	263	14	uptake	uptake	NOUN
ajceb-7521	263	15	of	of	ADP
ajceb-7521	263	16	online	online	ADJ
ajceb-7521	263	17	activities	activity	NOUN
ajceb-7521	263	18	amongst	amongst	ADP
ajceb-7521	263	19	smaller	small	ADJ
ajceb-7521	263	20	firms	firm	NOUN
ajceb-7521	263	21	.	.	PUNCT
ajceb-7521	264	1	however	however	ADV
ajceb-7521	264	2	,	,	PUNCT
ajceb-7521	264	3	it	it	PRON
ajceb-7521	264	4	was	be	AUX
ajceb-7521	264	5	also	also	ADV
ajceb-7521	264	6	noted	note	VERB
ajceb-7521	264	7	that	that	SCONJ
ajceb-7521	264	8	older	old	ADJ
ajceb-7521	264	9	company	company	NOUN
ajceb-7521	264	10	directors	director	NOUN
ajceb-7521	264	11	did	do	AUX
ajceb-7521	264	12	retain	retain	VERB
ajceb-7521	264	13	a	a	DET
ajceb-7521	264	14	bias	bias	NOUN
ajceb-7521	264	15	towards	towards	ADP
ajceb-7521	264	16	traditional	traditional	ADJ
ajceb-7521	264	17	tangible	tangible	ADJ
ajceb-7521	264	18	marketing	marketing	NOUN
ajceb-7521	264	19	i.e.	i.e.	X
ajceb-7521	264	20	,	,	PUNCT
ajceb-7521	264	21	print	print	NOUN
ajceb-7521	264	22	media	medium	NOUN
ajceb-7521	264	23	advertisement	advertisement	NOUN
ajceb-7521	264	24	.	.	PUNCT
ajceb-7521	265	1	this	this	PRON
ajceb-7521	265	2	being	be	AUX
ajceb-7521	265	3	said	say	VERB
ajceb-7521	265	4	,	,	PUNCT
ajceb-7521	265	5	smes	sme	NOUN
ajceb-7521	265	6	with	with	ADP
ajceb-7521	265	7	more	more	ADJ
ajceb-7521	265	8	than	than	ADP
ajceb-7521	265	9	three	three	NUM
ajceb-7521	265	10	online	online	ADJ
ajceb-7521	265	11	marketing	marketing	NOUN
ajceb-7521	265	12	strategies	strategy	NOUN
ajceb-7521	265	13	integrated	integrate	VERB
ajceb-7521	265	14	with	with	ADP
ajceb-7521	265	15	traditional	traditional	ADJ
ajceb-7521	265	16	marketing	marketing	NOUN
ajceb-7521	265	17	strategies	strategy	NOUN
ajceb-7521	265	18	were	be	AUX
ajceb-7521	265	19	achieving	achieve	VERB
ajceb-7521	265	20	favourable	favourable	ADJ
ajceb-7521	265	21	results	result	NOUN
ajceb-7521	265	22	.	.	PUNCT
ajceb-7521	266	1	overall	overall	ADV
ajceb-7521	266	2	,	,	PUNCT
ajceb-7521	266	3	the	the	DET
ajceb-7521	266	4	findings	finding	NOUN
ajceb-7521	266	5	indicated	indicate	VERB
ajceb-7521	266	6	that	that	SCONJ
ajceb-7521	266	7	provided	provide	VERB
ajceb-7521	266	8	digital	digital	ADJ
ajceb-7521	266	9	and	and	CCONJ
ajceb-7521	266	10	social	social	ADJ
ajceb-7521	266	11	media	medium	NOUN
ajceb-7521	266	12	marketing	marketing	NOUN
ajceb-7521	266	13	strategies	strategy	NOUN
ajceb-7521	266	14	are	be	AUX
ajceb-7521	266	15	adopted	adopt	VERB
ajceb-7521	266	16	and	and	CCONJ
ajceb-7521	266	17	maintained	maintain	VERB
ajceb-7521	266	18	correctly	correctly	ADV
ajceb-7521	266	19	,	,	PUNCT
ajceb-7521	266	20	they	they	PRON
ajceb-7521	266	21	are	be	AUX
ajceb-7521	266	22	an	an	DET
ajceb-7521	266	23	effective	effective	ADJ
ajceb-7521	266	24	and	and	CCONJ
ajceb-7521	266	25	cost	cost	NOUN
ajceb-7521	266	26	-	-	PUNCT
ajceb-7521	266	27	efficient	efficient	ADJ
ajceb-7521	266	28	means	mean	NOUN
ajceb-7521	266	29	for	for	SCONJ
ajceb-7521	266	30	smes	sme	NOUN
ajceb-7521	266	31	to	to	PART
ajceb-7521	266	32	win	win	VERB
ajceb-7521	266	33	more	more	ADJ
ajceb-7521	266	34	customers	customer	NOUN
ajceb-7521	266	35	,	,	PUNCT
ajceb-7521	266	36	boost	boost	VERB
ajceb-7521	266	37	customer	customer	NOUN
ajceb-7521	266	38	engagement	engagement	NOUN
ajceb-7521	266	39	and	and	CCONJ
ajceb-7521	266	40	increase	increase	VERB
ajceb-7521	266	41	brand	brand	NOUN
ajceb-7521	266	42	awareness	awareness	NOUN
ajceb-7521	266	43	amongst	amongst	ADP
ajceb-7521	266	44	a	a	DET
ajceb-7521	266	45	wider	wide	ADJ
ajceb-7521	266	46	demographic	demographic	ADJ
ajceb-7521	266	47	of	of	ADP
ajceb-7521	266	48	potential	potential	ADJ
ajceb-7521	266	49	customers	customer	NOUN
ajceb-7521	266	50	.	.	PUNCT
ajceb-7521	267	1	these	these	DET
ajceb-7521	267	2	findings	finding	NOUN
ajceb-7521	267	3	are	be	AUX
ajceb-7521	267	4	consistent	consistent	ADJ
ajceb-7521	267	5	with	with	ADP
ajceb-7521	267	6	those	those	PRON
ajceb-7521	267	7	found	find	VERB
ajceb-7521	267	8	in	in	ADP
ajceb-7521	267	9	other	other	ADJ
ajceb-7521	267	10	industries	industry	NOUN
ajceb-7521	267	11	grappling	grapple	VERB
ajceb-7521	267	12	with	with	ADP
ajceb-7521	267	13	the	the	DET
ajceb-7521	267	14	same	same	ADJ
ajceb-7521	267	15	digital	digital	ADJ
ajceb-7521	267	16	and	and	CCONJ
ajceb-7521	267	17	social	social	ADJ
ajceb-7521	267	18	media	medium	NOUN
ajceb-7521	267	19	marketing	marketing	NOUN
ajceb-7521	267	20	strategy	strategy	NOUN
ajceb-7521	267	21	challenges	challenge	NOUN
ajceb-7521	267	22	(	(	PUNCT
ajceb-7521	267	23	quinn	quinn	NOUN
ajceb-7521	267	24	,	,	PUNCT
ajceb-7521	267	25	et	et	PROPN
ajceb-7521	267	26	al	al	PROPN
ajceb-7521	267	27	.	.	PROPN
ajceb-7521	267	28	,	,	PUNCT
ajceb-7521	267	29	2016	2016	NUM
ajceb-7521	267	30	)	)	PUNCT
ajceb-7521	267	31	.	.	PUNCT
ajceb-7521	268	1	however	however	ADV
ajceb-7521	268	2	,	,	PUNCT
ajceb-7521	268	3	the	the	DET
ajceb-7521	268	4	research	research	NOUN
ajceb-7521	268	5	also	also	ADV
ajceb-7521	268	6	concluded	conclude	VERB
ajceb-7521	268	7	that	that	SCONJ
ajceb-7521	268	8	additional	additional	ADJ
ajceb-7521	268	9	marketing	marketing	NOUN
ajceb-7521	268	10	considerations	consideration	NOUN
ajceb-7521	268	11	are	be	AUX
ajceb-7521	268	12	just	just	ADV
ajceb-7521	268	13	as	as	ADV
ajceb-7521	268	14	important	important	ADJ
ajceb-7521	268	15	,	,	PUNCT
ajceb-7521	268	16	including	include	VERB
ajceb-7521	268	17	insights	insight	NOUN
ajceb-7521	268	18	into	into	ADP
ajceb-7521	268	19	the	the	DET
ajceb-7521	268	20	external	external	ADJ
ajceb-7521	268	21	environment	environment	NOUN
ajceb-7521	268	22	,	,	PUNCT
ajceb-7521	268	23	understanding	understanding	NOUN
ajceb-7521	268	24	and	and	CCONJ
ajceb-7521	268	25	refining	refine	VERB
ajceb-7521	268	26	the	the	DET
ajceb-7521	268	27	marketing	marketing	NOUN
ajceb-7521	268	28	mix	mix	NOUN
ajceb-7521	268	29	and	and	CCONJ
ajceb-7521	268	30	defining	define	VERB
ajceb-7521	268	31	better	well	ADJ
ajceb-7521	268	32	and	and	CCONJ
ajceb-7521	268	33	broader	broad	ADJ
ajceb-7521	268	34	marketing	marketing	NOUN
ajceb-7521	268	35	communication	communication	NOUN
ajceb-7521	268	36	objectives	objective	NOUN
ajceb-7521	268	37	.	.	PUNCT
ajceb-7521	269	1	small	small	ADJ
ajceb-7521	269	2	and	and	CCONJ
ajceb-7521	269	3	medium	medium	ADJ
ajceb-7521	269	4	enterprises	enterprise	NOUN
ajceb-7521	269	5	can	can	AUX
ajceb-7521	269	6	expect	expect	VERB
ajceb-7521	269	7	improved	improved	ADJ
ajceb-7521	269	8	business	business	NOUN
ajceb-7521	269	9	outcomes	outcome	NOUN
ajceb-7521	269	10	and	and	CCONJ
ajceb-7521	269	11	increased	increase	VERB
ajceb-7521	269	12	customer	customer	NOUN
ajceb-7521	269	13	engagement	engagement	NOUN
ajceb-7521	269	14	if	if	SCONJ
ajceb-7521	269	15	they	they	PRON
ajceb-7521	269	16	implement	implement	VERB
ajceb-7521	269	17	a	a	DET
ajceb-7521	269	18	successful	successful	ADJ
ajceb-7521	269	19	and	and	CCONJ
ajceb-7521	269	20	diverse	diverse	VERB
ajceb-7521	269	21	online	online	ADJ
ajceb-7521	269	22	marketing	marketing	NOUN
ajceb-7521	269	23	campaign	campaign	NOUN
ajceb-7521	269	24	.	.	PUNCT
ajceb-7521	270	1	however	however	ADV
ajceb-7521	270	2	,	,	PUNCT
ajceb-7521	270	3	they	they	PRON
ajceb-7521	270	4	must	must	AUX
ajceb-7521	270	5	recognise	recognise	VERB
ajceb-7521	270	6	and	and	CCONJ
ajceb-7521	270	7	address	address	VERB
ajceb-7521	270	8	shortcomings	shortcoming	NOUN
ajceb-7521	270	9	in	in	ADP
ajceb-7521	270	10	their	their	PRON
ajceb-7521	270	11	digital	digital	ADJ
ajceb-7521	270	12	and	and	CCONJ
ajceb-7521	270	13	social	social	ADJ
ajceb-7521	270	14	media	medium	NOUN
ajceb-7521	270	15	knowledge	knowledge	NOUN
ajceb-7521	270	16	,	,	PUNCT
ajceb-7521	270	17	be	be	AUX
ajceb-7521	270	18	willing	willing	ADJ
ajceb-7521	270	19	to	to	PART
ajceb-7521	270	20	learn	learn	VERB
ajceb-7521	270	21	new	new	ADJ
ajceb-7521	270	22	skills	skill	NOUN
ajceb-7521	270	23	and	and	CCONJ
ajceb-7521	270	24	invest	invest	VERB
ajceb-7521	270	25	the	the	DET
ajceb-7521	270	26	time	time	NOUN
ajceb-7521	270	27	required	require	VERB
ajceb-7521	270	28	to	to	PART
ajceb-7521	270	29	execute	execute	VERB
ajceb-7521	270	30	and	and	CCONJ
ajceb-7521	270	31	monitor	monitor	VERB
ajceb-7521	270	32	marketing	marketing	NOUN
ajceb-7521	270	33	activities	activity	NOUN
ajceb-7521	270	34	.	.	PUNCT
ajceb-7521	271	1	for	for	ADP
ajceb-7521	271	2	many	many	ADJ
ajceb-7521	271	3	smes	sme	NOUN
ajceb-7521	271	4	,	,	PUNCT
ajceb-7521	271	5	digital	digital	ADJ
ajceb-7521	271	6	and	and	CCONJ
ajceb-7521	271	7	social	social	ADJ
ajceb-7521	271	8	media	medium	NOUN
ajceb-7521	271	9	marketing	marketing	NOUN
ajceb-7521	271	10	seems	seem	VERB
ajceb-7521	271	11	a	a	DET
ajceb-7521	271	12	logical	logical	ADJ
ajceb-7521	271	13	move	move	NOUN
ajceb-7521	271	14	,	,	PUNCT
ajceb-7521	271	15	but	but	CCONJ
ajceb-7521	271	16	they	they	PRON
ajceb-7521	271	17	must	must	AUX
ajceb-7521	271	18	not	not	PART
ajceb-7521	271	19	let	let	VERB
ajceb-7521	271	20	the	the	DET
ajceb-7521	271	21	always	always	ADV
ajceb-7521	271	22	-	-	PUNCT
ajceb-7521	271	23	on	on	ADP
ajceb-7521	271	24	,	,	PUNCT
ajceb-7521	271	25	omnipresent	omnipresent	NOUN
ajceb-7521	271	26	nature	nature	NOUN
ajceb-7521	271	27	of	of	ADP
ajceb-7521	271	28	online	online	ADJ
ajceb-7521	271	29	marketing	marketing	NOUN
ajceb-7521	271	30	distract	distract	VERB
ajceb-7521	271	31	them	they	PRON
ajceb-7521	271	32	from	from	ADP
ajceb-7521	271	33	their	their	PRON
ajceb-7521	271	34	core	core	NOUN
ajceb-7521	271	35	business	business	NOUN
ajceb-7521	271	36	of	of	ADP
ajceb-7521	271	37	delivering	deliver	VERB
ajceb-7521	271	38	products	product	NOUN
ajceb-7521	271	39	and	and	CCONJ
ajceb-7521	271	40	services	service	NOUN
ajceb-7521	271	41	to	to	ADP
ajceb-7521	271	42	their	their	PRON
ajceb-7521	271	43	customers	customer	NOUN
ajceb-7521	271	44	.	.	PUNCT
ajceb-7521	272	1	malesev	malesev	PROPN
ajceb-7521	272	2	and	and	CCONJ
ajceb-7521	272	3	cherry	cherry	NOUN
ajceb-7521	272	4	construction	construction	NOUN
ajceb-7521	272	5	economics	economic	NOUN
ajceb-7521	272	6	and	and	CCONJ
ajceb-7521	272	7	building	building	NOUN
ajceb-7521	272	8	,	,	PUNCT
ajceb-7521	272	9	vol	vol	NOUN
ajceb-7521	272	10	.	.	PROPN
ajceb-7521	272	11	21	21	NUM
ajceb-7521	272	12	,	,	PUNCT
ajceb-7521	272	13	no	no	INTJ
ajceb-7521	272	14	.	.	NOUN
ajceb-7521	272	15	1	1	NUM
ajceb-7521	272	16	march	march	PROPN
ajceb-7521	272	17	202177	202177	NUM
ajceb-7521	272	18	it	it	PRON
ajceb-7521	272	19	is	be	AUX
ajceb-7521	272	20	clear	clear	ADJ
ajceb-7521	272	21	that	that	SCONJ
ajceb-7521	272	22	online	online	ADJ
ajceb-7521	272	23	marketing	marketing	NOUN
ajceb-7521	272	24	has	have	AUX
ajceb-7521	272	25	become	become	VERB
ajceb-7521	272	26	the	the	DET
ajceb-7521	272	27	pre	pre	ADJ
ajceb-7521	272	28	-	-	ADJ
ajceb-7521	272	29	eminent	eminent	ADJ
ajceb-7521	272	30	arena	arena	NOUN
ajceb-7521	272	31	for	for	ADP
ajceb-7521	272	32	smes	sme	NOUN
ajceb-7521	272	33	and	and	CCONJ
ajceb-7521	272	34	larger	large	ADJ
ajceb-7521	272	35	competitors	competitor	NOUN
ajceb-7521	272	36	alike	alike	ADV
ajceb-7521	272	37	.	.	PUNCT
ajceb-7521	273	1	with	with	ADP
ajceb-7521	273	2	its	its	PRON
ajceb-7521	273	3	relatively	relatively	ADV
ajceb-7521	273	4	inexpensive	inexpensive	ADJ
ajceb-7521	273	5	setup	setup	NOUN
ajceb-7521	273	6	costs	cost	NOUN
ajceb-7521	273	7	and	and	CCONJ
ajceb-7521	273	8	myriad	myriad	ADJ
ajceb-7521	273	9	marketing	marketing	NOUN
ajceb-7521	273	10	channels	channel	NOUN
ajceb-7521	273	11	,	,	PUNCT
ajceb-7521	273	12	smes	sme	NOUN
ajceb-7521	273	13	who	who	PRON
ajceb-7521	273	14	adopt	adopt	VERB
ajceb-7521	273	15	and	and	CCONJ
ajceb-7521	273	16	learn	learn	VERB
ajceb-7521	273	17	these	these	DET
ajceb-7521	273	18	marketing	marketing	NOUN
ajceb-7521	273	19	strategies	strategy	NOUN
ajceb-7521	273	20	have	have	VERB
ajceb-7521	273	21	a	a	DET
ajceb-7521	273	22	greater	great	ADJ
ajceb-7521	273	23	potential	potential	NOUN
ajceb-7521	273	24	to	to	PART
ajceb-7521	273	25	grow	grow	VERB
ajceb-7521	273	26	their	their	PRON
ajceb-7521	273	27	market	market	NOUN
ajceb-7521	273	28	share	share	NOUN
ajceb-7521	273	29	.	.	PUNCT
ajceb-7521	274	1	recommendations	recommendation	NOUN
ajceb-7521	274	2	this	this	DET
ajceb-7521	274	3	research	research	NOUN
ajceb-7521	274	4	revealed	reveal	VERB
ajceb-7521	274	5	that	that	SCONJ
ajceb-7521	274	6	before	before	ADP
ajceb-7521	274	7	focusing	focus	VERB
ajceb-7521	274	8	on	on	ADP
ajceb-7521	274	9	digital	digital	ADJ
ajceb-7521	274	10	and	and	CCONJ
ajceb-7521	274	11	social	social	ADJ
ajceb-7521	274	12	media	medium	NOUN
ajceb-7521	274	13	marketing	marketing	NOUN
ajceb-7521	274	14	strategies	strategy	NOUN
ajceb-7521	274	15	to	to	PART
ajceb-7521	274	16	build	build	VERB
ajceb-7521	274	17	and	and	CCONJ
ajceb-7521	274	18	protect	protect	VERB
ajceb-7521	274	19	market	market	NOUN
ajceb-7521	274	20	share	share	NOUN
ajceb-7521	274	21	,	,	PUNCT
ajceb-7521	274	22	residential	residential	ADJ
ajceb-7521	274	23	construction	construction	NOUN
ajceb-7521	274	24	smes	sme	NOUN
ajceb-7521	274	25	should	should	AUX
ajceb-7521	274	26	first	first	ADV
ajceb-7521	274	27	understand	understand	VERB
ajceb-7521	274	28	their	their	PRON
ajceb-7521	274	29	broader	broad	ADJ
ajceb-7521	274	30	environment	environment	NOUN
ajceb-7521	274	31	and	and	CCONJ
ajceb-7521	274	32	the	the	DET
ajceb-7521	274	33	drivers	driver	NOUN
ajceb-7521	274	34	behind	behind	ADP
ajceb-7521	274	35	the	the	DET
ajceb-7521	274	36	changing	change	VERB
ajceb-7521	274	37	nature	nature	NOUN
ajceb-7521	274	38	of	of	ADP
ajceb-7521	274	39	their	their	PRON
ajceb-7521	274	40	industry	industry	NOUN
ajceb-7521	274	41	.	.	PUNCT
ajceb-7521	275	1	it	it	PRON
ajceb-7521	275	2	was	be	AUX
ajceb-7521	275	3	revealed	reveal	VERB
ajceb-7521	275	4	that	that	SCONJ
ajceb-7521	275	5	most	most	ADJ
ajceb-7521	275	6	smes	sme	NOUN
ajceb-7521	275	7	actively	actively	ADV
ajceb-7521	275	8	measure	measure	VERB
ajceb-7521	275	9	increased	increase	VERB
ajceb-7521	275	10	customer	customer	NOUN
ajceb-7521	275	11	enquiries	enquiry	NOUN
ajceb-7521	275	12	and	and	CCONJ
ajceb-7521	275	13	sales	sale	NOUN
ajceb-7521	275	14	as	as	ADP
ajceb-7521	275	15	the	the	DET
ajceb-7521	275	16	primary	primary	ADJ
ajceb-7521	275	17	indicator	indicator	NOUN
ajceb-7521	275	18	of	of	ADP
ajceb-7521	275	19	marketing	marketing	NOUN
ajceb-7521	275	20	success	success	NOUN
ajceb-7521	275	21	.	.	PUNCT
ajceb-7521	276	1	however	however	ADV
ajceb-7521	276	2	,	,	PUNCT
ajceb-7521	276	3	when	when	SCONJ
ajceb-7521	276	4	it	it	PRON
ajceb-7521	276	5	comes	come	VERB
ajceb-7521	276	6	to	to	ADP
ajceb-7521	276	7	digital	digital	ADJ
ajceb-7521	276	8	and	and	CCONJ
ajceb-7521	276	9	social	social	ADJ
ajceb-7521	276	10	media	medium	NOUN
ajceb-7521	276	11	marketing	marketing	NOUN
ajceb-7521	276	12	,	,	PUNCT
ajceb-7521	276	13	smes	sme	NOUN
ajceb-7521	276	14	need	need	VERB
ajceb-7521	276	15	to	to	PART
ajceb-7521	276	16	extend	extend	VERB
ajceb-7521	276	17	their	their	PRON
ajceb-7521	276	18	marketing	marketing	NOUN
ajceb-7521	276	19	objectives	objective	NOUN
ajceb-7521	276	20	further	far	ADV
ajceb-7521	276	21	.	.	PUNCT
ajceb-7521	277	1	recommendation	recommendation	NOUN
ajceb-7521	277	2	1	1	NUM
ajceb-7521	277	3	:	:	PUNCT
ajceb-7521	277	4	smes	sme	NOUN
ajceb-7521	277	5	should	should	AUX
ajceb-7521	277	6	develop	develop	VERB
ajceb-7521	277	7	marketing	marketing	NOUN
ajceb-7521	277	8	objectives	objective	NOUN
ajceb-7521	277	9	that	that	PRON
ajceb-7521	277	10	include	include	VERB
ajceb-7521	277	11	building	build	VERB
ajceb-7521	277	12	brand	brand	NOUN
ajceb-7521	277	13	awareness	awareness	NOUN
ajceb-7521	277	14	,	,	PUNCT
ajceb-7521	277	15	increasing	increase	VERB
ajceb-7521	277	16	online	online	ADJ
ajceb-7521	277	17	chatter	chatter	NOUN
ajceb-7521	277	18	about	about	ADP
ajceb-7521	277	19	the	the	DET
ajceb-7521	277	20	company	company	NOUN
ajceb-7521	277	21	and	and	CCONJ
ajceb-7521	277	22	creating	create	VERB
ajceb-7521	277	23	online	online	ADJ
ajceb-7521	277	24	customer	customer	NOUN
ajceb-7521	277	25	advocacy	advocacy	NOUN
ajceb-7521	277	26	.	.	PUNCT
ajceb-7521	278	1	further	further	ADJ
ajceb-7521	278	2	investigation	investigation	NOUN
ajceb-7521	278	3	could	could	AUX
ajceb-7521	278	4	examine	examine	VERB
ajceb-7521	278	5	how	how	SCONJ
ajceb-7521	278	6	these	these	DET
ajceb-7521	278	7	additional	additional	ADJ
ajceb-7521	278	8	marketing	marketing	NOUN
ajceb-7521	278	9	objectives	objective	NOUN
ajceb-7521	278	10	impact	impact	NOUN
ajceb-7521	278	11	on	on	ADP
ajceb-7521	278	12	the	the	DET
ajceb-7521	278	13	sales	sale	NOUN
ajceb-7521	278	14	opportunity	opportunity	NOUN
ajceb-7521	278	15	pipeline	pipeline	NOUN
ajceb-7521	278	16	(	(	PUNCT
ajceb-7521	278	17	from	from	ADP
ajceb-7521	278	18	‘	'	PUNCT
ajceb-7521	278	19	enquiry	enquiry	NOUN
ajceb-7521	278	20	’	'	PUNCT
ajceb-7521	278	21	to	to	ADP
ajceb-7521	278	22	‘	'	PUNCT
ajceb-7521	278	23	contract	contract	NOUN
ajceb-7521	278	24	’	'	PUNCT
ajceb-7521	278	25	)	)	PUNCT
ajceb-7521	278	26	and	and	CCONJ
ajceb-7521	278	27	whether	whether	SCONJ
ajceb-7521	278	28	campaigns	campaign	NOUN
ajceb-7521	278	29	to	to	PART
ajceb-7521	278	30	support	support	VERB
ajceb-7521	278	31	different	different	ADJ
ajceb-7521	278	32	marketing	marketing	NOUN
ajceb-7521	278	33	objectives	objective	NOUN
ajceb-7521	278	34	have	have	VERB
ajceb-7521	278	35	different	different	ADJ
ajceb-7521	278	36	levels	level	NOUN
ajceb-7521	278	37	of	of	ADP
ajceb-7521	278	38	success	success	NOUN
ajceb-7521	278	39	when	when	SCONJ
ajceb-7521	278	40	competing	compete	VERB
ajceb-7521	278	41	against	against	ADP
ajceb-7521	278	42	larger	large	ADJ
ajceb-7521	278	43	firms	firm	NOUN
ajceb-7521	278	44	.	.	PUNCT
ajceb-7521	279	1	another	another	DET
ajceb-7521	279	2	key	key	ADJ
ajceb-7521	279	3	finding	finding	NOUN
ajceb-7521	279	4	is	be	AUX
ajceb-7521	279	5	that	that	SCONJ
ajceb-7521	279	6	many	many	ADJ
ajceb-7521	279	7	company	company	NOUN
ajceb-7521	279	8	owners	owner	NOUN
ajceb-7521	279	9	lack	lack	VERB
ajceb-7521	279	10	the	the	DET
ajceb-7521	279	11	necessary	necessary	ADJ
ajceb-7521	279	12	skills	skill	NOUN
ajceb-7521	279	13	and	and	CCONJ
ajceb-7521	279	14	time	time	NOUN
ajceb-7521	279	15	to	to	PART
ajceb-7521	279	16	undertake	undertake	VERB
ajceb-7521	279	17	external	external	ADJ
ajceb-7521	279	18	market	market	NOUN
ajceb-7521	279	19	analysis	analysis	NOUN
ajceb-7521	279	20	,	,	PUNCT
ajceb-7521	279	21	create	create	VERB
ajceb-7521	279	22	an	an	DET
ajceb-7521	279	23	integrated	integrate	VERB
ajceb-7521	279	24	marketing	marketing	NOUN
ajceb-7521	279	25	management	management	NOUN
ajceb-7521	279	26	plan	plan	NOUN
ajceb-7521	279	27	and	and	CCONJ
ajceb-7521	279	28	define	define	VERB
ajceb-7521	279	29	an	an	DET
ajceb-7521	279	30	online	online	ADJ
ajceb-7521	279	31	marketing	marketing	NOUN
ajceb-7521	279	32	strategy	strategy	NOUN
ajceb-7521	279	33	.	.	PUNCT
ajceb-7521	280	1	recommendation	recommendation	NOUN
ajceb-7521	280	2	2	2	NUM
ajceb-7521	280	3	:	:	PUNCT
ajceb-7521	280	4	for	for	ADP
ajceb-7521	280	5	effective	effective	ADJ
ajceb-7521	280	6	results	result	NOUN
ajceb-7521	280	7	and	and	CCONJ
ajceb-7521	280	8	to	to	PART
ajceb-7521	280	9	ensure	ensure	VERB
ajceb-7521	280	10	the	the	DET
ajceb-7521	280	11	right	right	ADJ
ajceb-7521	280	12	skills	skill	NOUN
ajceb-7521	280	13	are	be	AUX
ajceb-7521	280	14	accessed	access	VERB
ajceb-7521	280	15	and	and	CCONJ
ajceb-7521	280	16	used	use	VERB
ajceb-7521	280	17	correctly	correctly	ADV
ajceb-7521	280	18	,	,	PUNCT
ajceb-7521	280	19	sme	sme	ADJ
ajceb-7521	280	20	owners	owner	NOUN
ajceb-7521	280	21	should	should	AUX
ajceb-7521	280	22	undertake	undertake	VERB
ajceb-7521	280	23	formal	formal	ADJ
ajceb-7521	280	24	learning	learning	NOUN
ajceb-7521	280	25	and	and	CCONJ
ajceb-7521	280	26	development	development	NOUN
ajceb-7521	280	27	in	in	ADP
ajceb-7521	280	28	marketing	marketing	NOUN
ajceb-7521	280	29	management	management	NOUN
ajceb-7521	280	30	and	and	CCONJ
ajceb-7521	280	31	integrated	integrate	VERB
ajceb-7521	280	32	marketing	marketing	NOUN
ajceb-7521	280	33	communications	communication	NOUN
ajceb-7521	280	34	,	,	PUNCT
ajceb-7521	280	35	with	with	ADP
ajceb-7521	280	36	a	a	DET
ajceb-7521	280	37	focus	focus	NOUN
ajceb-7521	280	38	on	on	ADP
ajceb-7521	280	39	social	social	ADJ
ajceb-7521	280	40	media	medium	NOUN
ajceb-7521	280	41	capabilities	capability	NOUN
ajceb-7521	280	42	and	and	CCONJ
ajceb-7521	280	43	strategies	strategy	NOUN
ajceb-7521	280	44	.	.	PUNCT
ajceb-7521	281	1	this	this	PRON
ajceb-7521	281	2	is	be	AUX
ajceb-7521	281	3	even	even	ADV
ajceb-7521	281	4	more	more	ADV
ajceb-7521	281	5	necessary	necessary	ADJ
ajceb-7521	281	6	where	where	SCONJ
ajceb-7521	281	7	the	the	DET
ajceb-7521	281	8	business	business	NOUN
ajceb-7521	281	9	can	can	AUX
ajceb-7521	281	10	not	not	PART
ajceb-7521	281	11	hire	hire	VERB
ajceb-7521	281	12	a	a	DET
ajceb-7521	281	13	dedicated	dedicated	ADJ
ajceb-7521	281	14	marketing	marketing	NOUN
ajceb-7521	281	15	specialist	specialist	NOUN
ajceb-7521	281	16	.	.	PUNCT
ajceb-7521	282	1	given	give	VERB
ajceb-7521	282	2	that	that	SCONJ
ajceb-7521	282	3	many	many	ADJ
ajceb-7521	282	4	small	small	ADJ
ajceb-7521	282	5	and	and	CCONJ
ajceb-7521	282	6	medium	medium	ADJ
ajceb-7521	282	7	business	business	NOUN
ajceb-7521	282	8	owners	owner	NOUN
ajceb-7521	282	9	are	be	AUX
ajceb-7521	282	10	not	not	PART
ajceb-7521	282	11	from	from	ADP
ajceb-7521	282	12	the	the	DET
ajceb-7521	282	13	digital	digital	ADJ
ajceb-7521	282	14	native	native	ADJ
ajceb-7521	282	15	generations	generation	NOUN
ajceb-7521	282	16	,	,	PUNCT
ajceb-7521	282	17	such	such	ADJ
ajceb-7521	282	18	training	training	NOUN
ajceb-7521	282	19	should	should	AUX
ajceb-7521	282	20	demonstrate	demonstrate	VERB
ajceb-7521	282	21	how	how	SCONJ
ajceb-7521	282	22	to	to	PART
ajceb-7521	282	23	build	build	VERB
ajceb-7521	282	24	an	an	DET
ajceb-7521	282	25	effective	effective	ADJ
ajceb-7521	282	26	integrated	integrated	ADJ
ajceb-7521	282	27	marketing	marketing	NOUN
ajceb-7521	282	28	communications	communication	NOUN
ajceb-7521	282	29	plan	plan	NOUN
ajceb-7521	282	30	and	and	CCONJ
ajceb-7521	282	31	how	how	SCONJ
ajceb-7521	282	32	to	to	PART
ajceb-7521	282	33	create	create	VERB
ajceb-7521	282	34	positive	positive	ADJ
ajceb-7521	282	35	habits	habit	NOUN
ajceb-7521	282	36	towards	towards	ADP
ajceb-7521	282	37	online	online	ADJ
ajceb-7521	282	38	marketing	marketing	NOUN
ajceb-7521	282	39	monitoring	monitoring	NOUN
ajceb-7521	282	40	and	and	CCONJ
ajceb-7521	282	41	control	control	NOUN
ajceb-7521	282	42	.	.	PUNCT
ajceb-7521	283	1	a	a	DET
ajceb-7521	283	2	follow	follow	VERB
ajceb-7521	283	3	-	-	PUNCT
ajceb-7521	283	4	up	up	ADP
ajceb-7521	283	5	study	study	NOUN
ajceb-7521	283	6	could	could	AUX
ajceb-7521	283	7	investigate	investigate	VERB
ajceb-7521	283	8	the	the	DET
ajceb-7521	283	9	benefits	benefit	NOUN
ajceb-7521	283	10	of	of	ADP
ajceb-7521	283	11	marketing	marketing	NOUN
ajceb-7521	283	12	management	management	NOUN
ajceb-7521	283	13	training	training	NOUN
ajceb-7521	283	14	for	for	ADP
ajceb-7521	283	15	smes	sme	NOUN
ajceb-7521	283	16	and	and	CCONJ
ajceb-7521	283	17	whether	whether	SCONJ
ajceb-7521	283	18	there	there	PRON
ajceb-7521	283	19	is	be	VERB
ajceb-7521	283	20	a	a	DET
ajceb-7521	283	21	positive	positive	ADJ
ajceb-7521	283	22	correlation	correlation	NOUN
ajceb-7521	283	23	between	between	ADP
ajceb-7521	283	24	the	the	DET
ajceb-7521	283	25	amount	amount	NOUN
ajceb-7521	283	26	or	or	CCONJ
ajceb-7521	283	27	type	type	NOUN
ajceb-7521	283	28	of	of	ADP
ajceb-7521	283	29	learning	learning	NOUN
ajceb-7521	283	30	and	and	CCONJ
ajceb-7521	283	31	improved	improve	VERB
ajceb-7521	283	32	business	business	NOUN
ajceb-7521	283	33	outcomes	outcome	NOUN
ajceb-7521	283	34	.	.	PUNCT
ajceb-7521	284	1	malesev	malesev	PROPN
ajceb-7521	284	2	and	and	CCONJ
ajceb-7521	284	3	cherry	cherry	NOUN
ajceb-7521	284	4	construction	construction	NOUN
ajceb-7521	284	5	economics	economic	NOUN
ajceb-7521	284	6	and	and	CCONJ
ajceb-7521	284	7	building	building	NOUN
ajceb-7521	284	8	,	,	PUNCT
ajceb-7521	284	9	vol	vol	NOUN
ajceb-7521	284	10	.	.	PROPN
ajceb-7521	284	11	21	21	NUM
ajceb-7521	284	12	,	,	PUNCT
ajceb-7521	284	13	no	no	INTJ
ajceb-7521	284	14	.	.	NOUN
ajceb-7521	284	15	1	1	NUM
ajceb-7521	284	16	march	march	PROPN
ajceb-7521	284	17	202178	202178	NUM
ajceb-7521	284	18	appendix	appendix	VERB
ajceb-7521	284	19	a	a	DET
ajceb-7521	284	20	–	–	PUNCT
ajceb-7521	284	21	interview	interview	NOUN
ajceb-7521	284	22	questions	question	NOUN
ajceb-7521	284	23	interview	interview	NOUN
ajceb-7521	284	24	details	detail	NOUN
ajceb-7521	284	25	:	:	PUNCT
ajceb-7521	284	26	interviewee	interviewee	PROPN
ajceb-7521	284	27	:	:	PUNCT
ajceb-7521	284	28	interview	interview	NOUN
ajceb-7521	284	29	date	date	NOUN
ajceb-7521	284	30	:	:	PUNCT
ajceb-7521	284	31	interview	interview	NOUN
ajceb-7521	284	32	location	location	NOUN
ajceb-7521	284	33	:	:	PUNCT
ajceb-7521	284	34	start	start	VERB
ajceb-7521	284	35	time	time	NOUN
ajceb-7521	284	36	:	:	PUNCT
ajceb-7521	284	37	finish	finish	VERB
ajceb-7521	284	38	time	time	NOUN
ajceb-7521	284	39	:	:	PUNCT
ajceb-7521	284	40	purpose	purpose	NOUN
ajceb-7521	284	41	<	<	AUX
ajceb-7521	284	42	start	start	VERB
ajceb-7521	284	43	recording	record	VERB
ajceb-7521	284	44	device	device	NOUN
ajceb-7521	284	45	>	>	X
ajceb-7521	284	46	thank	thank	VERB
ajceb-7521	284	47	you	you	PRON
ajceb-7521	284	48	for	for	ADP
ajceb-7521	284	49	your	your	PRON
ajceb-7521	284	50	time	time	NOUN
ajceb-7521	284	51	today	today	NOUN
ajceb-7521	284	52	and	and	CCONJ
ajceb-7521	284	53	agreeing	agree	VERB
ajceb-7521	284	54	to	to	PART
ajceb-7521	284	55	participate	participate	VERB
ajceb-7521	284	56	in	in	ADP
ajceb-7521	284	57	this	this	DET
ajceb-7521	284	58	interview	interview	NOUN
ajceb-7521	284	59	.	.	PUNCT
ajceb-7521	285	1	i	i	PRON
ajceb-7521	285	2	am	be	AUX
ajceb-7521	285	3	currently	currently	ADV
ajceb-7521	285	4	concluding	conclude	VERB
ajceb-7521	285	5	my	my	PRON
ajceb-7521	285	6	mba	mba	NOUN
ajceb-7521	285	7	at	at	ADP
ajceb-7521	285	8	abs	ab	NOUN
ajceb-7521	285	9	.	.	PUNCT
ajceb-7521	286	1	as	as	ADP
ajceb-7521	286	2	part	part	NOUN
ajceb-7521	286	3	of	of	ADP
ajceb-7521	286	4	the	the	DET
ajceb-7521	286	5	mba	mba	NOUN
ajceb-7521	286	6	,	,	PUNCT
ajceb-7521	286	7	i	i	PRON
ajceb-7521	286	8	am	be	AUX
ajceb-7521	286	9	conducting	conduct	VERB
ajceb-7521	286	10	a	a	DET
ajceb-7521	286	11	research	research	NOUN
ajceb-7521	286	12	project	project	NOUN
ajceb-7521	286	13	which	which	PRON
ajceb-7521	286	14	requires	require	VERB
ajceb-7521	286	15	me	i	PRON
ajceb-7521	286	16	to	to	PART
ajceb-7521	286	17	undertake	undertake	VERB
ajceb-7521	286	18	some	some	DET
ajceb-7521	286	19	primary	primary	ADJ
ajceb-7521	286	20	research	research	NOUN
ajceb-7521	286	21	to	to	PART
ajceb-7521	286	22	assist	assist	VERB
ajceb-7521	286	23	with	with	ADP
ajceb-7521	286	24	the	the	DET
ajceb-7521	286	25	project	project	NOUN
ajceb-7521	286	26	’s	’s	PART
ajceb-7521	286	27	findings	finding	NOUN
ajceb-7521	286	28	and	and	CCONJ
ajceb-7521	286	29	recommendations	recommendation	NOUN
ajceb-7521	286	30	.	.	PUNCT
ajceb-7521	287	1	for	for	ADP
ajceb-7521	287	2	my	my	PRON
ajceb-7521	287	3	project	project	NOUN
ajceb-7521	287	4	i	i	PRON
ajceb-7521	287	5	am	be	AUX
ajceb-7521	287	6	investigating	investigate	VERB
ajceb-7521	287	7	:	:	PUNCT
ajceb-7521	287	8	“	"	PUNCT
ajceb-7521	287	9	can	can	AUX
ajceb-7521	287	10	digital	digital	ADJ
ajceb-7521	287	11	and	and	CCONJ
ajceb-7521	287	12	social	social	ADJ
ajceb-7521	287	13	marketing	marketing	NOUN
ajceb-7521	287	14	be	be	AUX
ajceb-7521	287	15	used	use	VERB
ajceb-7521	287	16	by	by	ADP
ajceb-7521	287	17	small	small	ADJ
ajceb-7521	287	18	and	and	CCONJ
ajceb-7521	287	19	medium	medium	ADJ
ajceb-7521	287	20	companies	company	NOUN
ajceb-7521	287	21	to	to	PART
ajceb-7521	287	22	maintain	maintain	VERB
ajceb-7521	287	23	or	or	CCONJ
ajceb-7521	287	24	grow	grow	VERB
ajceb-7521	287	25	market	market	NOUN
ajceb-7521	287	26	share	share	NOUN
ajceb-7521	287	27	in	in	ADP
ajceb-7521	287	28	increasingly	increasingly	ADV
ajceb-7521	287	29	competitive	competitive	ADJ
ajceb-7521	287	30	markets	market	NOUN
ajceb-7521	287	31	.	.	PUNCT
ajceb-7521	287	32	”	"	PUNCT
ajceb-7521	288	1	as	as	ADP
ajceb-7521	288	2	a	a	DET
ajceb-7521	288	3	result	result	NOUN
ajceb-7521	288	4	,	,	PUNCT
ajceb-7521	288	5	i	i	PRON
ajceb-7521	288	6	will	will	AUX
ajceb-7521	288	7	be	be	AUX
ajceb-7521	288	8	asking	ask	VERB
ajceb-7521	288	9	for	for	ADP
ajceb-7521	288	10	your	your	PRON
ajceb-7521	288	11	honest	honest	ADJ
ajceb-7521	288	12	answers	answer	NOUN
ajceb-7521	288	13	in	in	ADP
ajceb-7521	288	14	terms	term	NOUN
ajceb-7521	288	15	of	of	ADP
ajceb-7521	288	16	your	your	PRON
ajceb-7521	288	17	current	current	ADJ
ajceb-7521	288	18	marketing	marketing	NOUN
ajceb-7521	288	19	strategies	strategy	NOUN
ajceb-7521	288	20	and	and	CCONJ
ajceb-7521	288	21	how	how	SCONJ
ajceb-7521	288	22	these	these	DET
ajceb-7521	288	23	help	help	NOUN
ajceb-7521	288	24	explain	explain	VERB
ajceb-7521	288	25	your	your	PRON
ajceb-7521	288	26	current	current	ADJ
ajceb-7521	288	27	business	business	NOUN
ajceb-7521	288	28	performance	performance	NOUN
ajceb-7521	288	29	.	.	PUNCT
ajceb-7521	289	1	any	any	DET
ajceb-7521	289	2	recommendations	recommendation	NOUN
ajceb-7521	289	3	that	that	PRON
ajceb-7521	289	4	result	result	VERB
ajceb-7521	289	5	from	from	ADP
ajceb-7521	289	6	this	this	DET
ajceb-7521	289	7	project	project	NOUN
ajceb-7521	289	8	can	can	AUX
ajceb-7521	289	9	be	be	AUX
ajceb-7521	289	10	made	make	VERB
ajceb-7521	289	11	available	available	ADJ
ajceb-7521	289	12	to	to	ADP
ajceb-7521	289	13	your	your	PRON
ajceb-7521	289	14	company	company	NOUN
ajceb-7521	289	15	for	for	ADP
ajceb-7521	289	16	your	your	PRON
ajceb-7521	289	17	consideration	consideration	NOUN
ajceb-7521	289	18	and	and	CCONJ
ajceb-7521	289	19	implementation	implementation	NOUN
ajceb-7521	289	20	.	.	PUNCT
ajceb-7521	290	1	i	i	PRON
ajceb-7521	290	2	have	have	VERB
ajceb-7521	290	3	20	20	NUM
ajceb-7521	290	4	questions	question	NOUN
ajceb-7521	290	5	to	to	PART
ajceb-7521	290	6	ask	ask	VERB
ajceb-7521	290	7	you	you	PRON
ajceb-7521	290	8	and	and	CCONJ
ajceb-7521	290	9	i	i	PRON
ajceb-7521	290	10	anticipate	anticipate	VERB
ajceb-7521	290	11	the	the	DET
ajceb-7521	290	12	interview	interview	NOUN
ajceb-7521	290	13	to	to	PART
ajceb-7521	290	14	last	last	ADJ
ajceb-7521	290	15	60	60	NUM
ajceb-7521	290	16	minutes	minute	NOUN
ajceb-7521	290	17	.	.	PUNCT
ajceb-7521	291	1	confidentiality	confidentiality	VERB
ajceb-7521	291	2	your	your	PRON
ajceb-7521	291	3	opinions	opinion	NOUN
ajceb-7521	291	4	and	and	CCONJ
ajceb-7521	291	5	feedback	feedback	NOUN
ajceb-7521	291	6	will	will	AUX
ajceb-7521	291	7	be	be	AUX
ajceb-7521	291	8	kept	keep	VERB
ajceb-7521	291	9	confidential	confidential	ADJ
ajceb-7521	291	10	.	.	PUNCT
ajceb-7521	292	1	i	i	PRON
ajceb-7521	292	2	will	will	AUX
ajceb-7521	292	3	be	be	AUX
ajceb-7521	292	4	recording	record	VERB
ajceb-7521	292	5	this	this	DET
ajceb-7521	292	6	interview	interview	NOUN
ajceb-7521	292	7	as	as	ADV
ajceb-7521	292	8	well	well	ADV
ajceb-7521	292	9	as	as	ADP
ajceb-7521	292	10	taking	take	VERB
ajceb-7521	292	11	notes	note	NOUN
ajceb-7521	292	12	so	so	SCONJ
ajceb-7521	292	13	that	that	SCONJ
ajceb-7521	292	14	i	i	PRON
ajceb-7521	292	15	can	can	AUX
ajceb-7521	292	16	ensure	ensure	VERB
ajceb-7521	292	17	i	i	PRON
ajceb-7521	292	18	capture	capture	VERB
ajceb-7521	292	19	all	all	DET
ajceb-7521	292	20	your	your	PRON
ajceb-7521	292	21	responses	response	NOUN
ajceb-7521	292	22	accurately	accurately	ADV
ajceb-7521	292	23	.	.	PUNCT
ajceb-7521	293	1	your	your	PRON
ajceb-7521	293	2	comments	comment	NOUN
ajceb-7521	293	3	will	will	AUX
ajceb-7521	293	4	be	be	AUX
ajceb-7521	293	5	combined	combine	VERB
ajceb-7521	293	6	with	with	ADP
ajceb-7521	293	7	those	those	PRON
ajceb-7521	293	8	from	from	ADP
ajceb-7521	293	9	other	other	ADJ
ajceb-7521	293	10	interviewees	interviewee	NOUN
ajceb-7521	293	11	to	to	PART
ajceb-7521	293	12	identify	identify	VERB
ajceb-7521	293	13	themes	theme	NOUN
ajceb-7521	293	14	and	and	CCONJ
ajceb-7521	293	15	trends	trend	NOUN
ajceb-7521	293	16	.	.	PUNCT
ajceb-7521	294	1	in	in	ADP
ajceb-7521	294	2	order	order	NOUN
ajceb-7521	294	3	for	for	SCONJ
ajceb-7521	294	4	me	i	PRON
ajceb-7521	294	5	to	to	PART
ajceb-7521	294	6	use	use	VERB
ajceb-7521	294	7	your	your	PRON
ajceb-7521	294	8	feedback	feedback	NOUN
ajceb-7521	294	9	in	in	ADP
ajceb-7521	294	10	my	my	PRON
ajceb-7521	294	11	project	project	NOUN
ajceb-7521	294	12	,	,	PUNCT
ajceb-7521	294	13	you	you	PRON
ajceb-7521	294	14	need	need	VERB
ajceb-7521	294	15	to	to	PART
ajceb-7521	294	16	sign	sign	VERB
ajceb-7521	294	17	this	this	DET
ajceb-7521	294	18	consent	consent	NOUN
ajceb-7521	294	19	form	form	NOUN
ajceb-7521	294	20	<	<	AUX
ajceb-7521	294	21	provided	provide	VERB
ajceb-7521	294	22	consent	consent	NOUN
ajceb-7521	294	23	form	form	NOUN
ajceb-7521	294	24	to	to	PART
ajceb-7521	294	25	interviewee	interviewee	VERB
ajceb-7521	294	26	>	>	PUNCT
ajceb-7521	294	27	.	.	PUNCT
ajceb-7521	295	1	it	it	PRON
ajceb-7521	295	2	outlines	outline	VERB
ajceb-7521	295	3	how	how	SCONJ
ajceb-7521	295	4	i	i	PRON
ajceb-7521	295	5	will	will	AUX
ajceb-7521	295	6	use	use	VERB
ajceb-7521	295	7	your	your	PRON
ajceb-7521	295	8	information	information	NOUN
ajceb-7521	295	9	and	and	CCONJ
ajceb-7521	295	10	how	how	SCONJ
ajceb-7521	295	11	i	i	PRON
ajceb-7521	295	12	will	will	AUX
ajceb-7521	295	13	protect	protect	VERB
ajceb-7521	295	14	your	your	PRON
ajceb-7521	295	15	identify	identify	NOUN
ajceb-7521	295	16	and	and	CCONJ
ajceb-7521	295	17	privacy	privacy	NOUN
ajceb-7521	295	18	throughout	throughout	ADP
ajceb-7521	295	19	this	this	DET
ajceb-7521	295	20	research	research	NOUN
ajceb-7521	295	21	.	.	PUNCT
ajceb-7521	296	1	if	if	SCONJ
ajceb-7521	296	2	you	you	PRON
ajceb-7521	296	3	are	be	AUX
ajceb-7521	296	4	not	not	PART
ajceb-7521	296	5	comfortable	comfortable	ADJ
ajceb-7521	296	6	with	with	ADP
ajceb-7521	296	7	this	this	PRON
ajceb-7521	296	8	,	,	PUNCT
ajceb-7521	296	9	please	please	INTJ
ajceb-7521	296	10	just	just	ADV
ajceb-7521	296	11	let	let	VERB
ajceb-7521	296	12	me	i	PRON
ajceb-7521	296	13	know	know	VERB
ajceb-7521	296	14	.	.	PUNCT
ajceb-7521	297	1	please	please	INTJ
ajceb-7521	297	2	rest	rest	VERB
ajceb-7521	297	3	assured	assure	VERB
ajceb-7521	297	4	that	that	SCONJ
ajceb-7521	297	5	your	your	PRON
ajceb-7521	297	6	identity	identity	NOUN
ajceb-7521	297	7	will	will	AUX
ajceb-7521	297	8	be	be	AUX
ajceb-7521	297	9	anonymized	anonymize	VERB
ajceb-7521	297	10	in	in	ADP
ajceb-7521	297	11	both	both	CCONJ
ajceb-7521	297	12	the	the	DET
ajceb-7521	297	13	research	research	NOUN
ajceb-7521	297	14	project	project	NOUN
ajceb-7521	297	15	and	and	CCONJ
ajceb-7521	297	16	the	the	DET
ajceb-7521	297	17	end	end	NOUN
ajceb-7521	297	18	report	report	NOUN
ajceb-7521	297	19	.	.	PUNCT
ajceb-7521	298	1	are	be	AUX
ajceb-7521	298	2	there	there	PRON
ajceb-7521	298	3	any	any	DET
ajceb-7521	298	4	questions	question	NOUN
ajceb-7521	298	5	?	?	PUNCT
ajceb-7521	299	1	let	let	VERB
ajceb-7521	299	2	’s	’s	NOUN
ajceb-7521	299	3	begin	begin	VERB
ajceb-7521	299	4	.	.	PUNCT
ajceb-7521	300	1	questions	question	NOUN
ajceb-7521	300	2	1	1	NUM
ajceb-7521	300	3	.	.	PUNCT
ajceb-7521	300	4	how	how	SCONJ
ajceb-7521	300	5	much	much	ADJ
ajceb-7521	300	6	do	do	AUX
ajceb-7521	300	7	you	you	PRON
ajceb-7521	300	8	spend	spend	VERB
ajceb-7521	300	9	on	on	ADP
ajceb-7521	300	10	marketing	marketing	NOUN
ajceb-7521	300	11	each	each	DET
ajceb-7521	300	12	year	year	NOUN
ajceb-7521	300	13	?	?	PUNCT
ajceb-7521	301	1	2	2	X
ajceb-7521	301	2	.	.	X
ajceb-7521	301	3	what	what	PRON
ajceb-7521	301	4	is	be	AUX
ajceb-7521	301	5	your	your	PRON
ajceb-7521	301	6	marketing	marketing	NOUN
ajceb-7521	301	7	mix	mix	NOUN
ajceb-7521	301	8	?	?	PUNCT
ajceb-7521	302	1	please	please	INTJ
ajceb-7521	302	2	describe	describe	VERB
ajceb-7521	302	3	your	your	PRON
ajceb-7521	302	4	marketing	marketing	NOUN
ajceb-7521	302	5	activities	activity	NOUN
ajceb-7521	302	6	?	?	PUNCT
ajceb-7521	303	1	3	3	X
ajceb-7521	303	2	.	.	X
ajceb-7521	303	3	why	why	SCONJ
ajceb-7521	303	4	have	have	AUX
ajceb-7521	303	5	you	you	PRON
ajceb-7521	303	6	chosen	choose	VERB
ajceb-7521	303	7	this	this	DET
ajceb-7521	303	8	particular	particular	ADJ
ajceb-7521	303	9	mix	mix	NOUN
ajceb-7521	303	10	of	of	ADP
ajceb-7521	303	11	marketing	marketing	NOUN
ajceb-7521	303	12	activities	activity	NOUN
ajceb-7521	303	13	?	?	PUNCT
ajceb-7521	304	1	4	4	X
ajceb-7521	304	2	.	.	X
ajceb-7521	304	3	how	how	SCONJ
ajceb-7521	304	4	often	often	ADV
ajceb-7521	304	5	do	do	AUX
ajceb-7521	304	6	you	you	PRON
ajceb-7521	304	7	check	check	VERB
ajceb-7521	304	8	on	on	ADP
ajceb-7521	304	9	the	the	DET
ajceb-7521	304	10	marketing	marketing	NOUN
ajceb-7521	304	11	activities	activity	NOUN
ajceb-7521	304	12	of	of	ADP
ajceb-7521	304	13	your	your	PRON
ajceb-7521	304	14	competitors	competitor	NOUN
ajceb-7521	304	15	?	?	PUNCT
ajceb-7521	305	1	5	5	X
ajceb-7521	305	2	.	.	X
ajceb-7521	306	1	how	how	SCONJ
ajceb-7521	306	2	has	have	AUX
ajceb-7521	306	3	marketing	marketing	NOUN
ajceb-7521	306	4	changed	change	VERB
ajceb-7521	306	5	for	for	ADP
ajceb-7521	306	6	your	your	PRON
ajceb-7521	306	7	business	business	NOUN
ajceb-7521	306	8	over	over	ADP
ajceb-7521	306	9	the	the	DET
ajceb-7521	306	10	years	year	NOUN
ajceb-7521	306	11	6	6	NUM
ajceb-7521	306	12	.	.	PUNCT
ajceb-7521	307	1	how	how	SCONJ
ajceb-7521	307	2	has	have	AUX
ajceb-7521	307	3	your	your	PRON
ajceb-7521	307	4	industry	industry	NOUN
ajceb-7521	307	5	changed	change	VERB
ajceb-7521	307	6	over	over	ADP
ajceb-7521	307	7	the	the	DET
ajceb-7521	307	8	years	year	NOUN
ajceb-7521	307	9	malesev	malesev	NOUN
ajceb-7521	307	10	and	and	CCONJ
ajceb-7521	307	11	cherry	cherry	NOUN
ajceb-7521	307	12	construction	construction	NOUN
ajceb-7521	307	13	economics	economic	NOUN
ajceb-7521	307	14	and	and	CCONJ
ajceb-7521	307	15	building	building	NOUN
ajceb-7521	307	16	,	,	PUNCT
ajceb-7521	307	17	vol	vol	NOUN
ajceb-7521	307	18	.	.	PROPN
ajceb-7521	308	1	21	21	NUM
ajceb-7521	308	2	,	,	PUNCT
ajceb-7521	308	3	no	no	INTJ
ajceb-7521	308	4	.	.	NOUN
ajceb-7521	308	5	1	1	NUM
ajceb-7521	308	6	march	march	PROPN
ajceb-7521	308	7	202179	202179	NUM
ajceb-7521	308	8	7	7	NUM
ajceb-7521	308	9	.	.	PUNCT
ajceb-7521	309	1	how	how	SCONJ
ajceb-7521	309	2	do	do	AUX
ajceb-7521	309	3	you	you	PRON
ajceb-7521	309	4	monitor	monitor	VERB
ajceb-7521	309	5	the	the	DET
ajceb-7521	309	6	changes	change	NOUN
ajceb-7521	309	7	to	to	ADP
ajceb-7521	309	8	the	the	DET
ajceb-7521	309	9	external	external	ADJ
ajceb-7521	309	10	factors	factor	NOUN
ajceb-7521	309	11	in	in	ADP
ajceb-7521	309	12	your	your	PRON
ajceb-7521	309	13	industry	industry	NOUN
ajceb-7521	309	14	?	?	PUNCT
ajceb-7521	310	1	8	8	X
ajceb-7521	310	2	.	.	X
ajceb-7521	311	1	what	what	DET
ajceb-7521	311	2	skills	skill	NOUN
ajceb-7521	311	3	do	do	AUX
ajceb-7521	311	4	the	the	DET
ajceb-7521	311	5	people	people	NOUN
ajceb-7521	311	6	have	have	AUX
ajceb-7521	311	7	that	that	PRON
ajceb-7521	311	8	perform	perform	VERB
ajceb-7521	311	9	marketing	marketing	NOUN
ajceb-7521	311	10	activities	activity	NOUN
ajceb-7521	311	11	?	?	PUNCT
ajceb-7521	312	1	9	9	X
ajceb-7521	312	2	.	.	X
ajceb-7521	313	1	what	what	PRON
ajceb-7521	313	2	digital	digital	ADJ
ajceb-7521	313	3	marketing	marketing	NOUN
ajceb-7521	313	4	techniques	technique	NOUN
ajceb-7521	313	5	have	have	AUX
ajceb-7521	313	6	you	you	PRON
ajceb-7521	313	7	heard	hear	VERB
ajceb-7521	313	8	of	of	ADP
ajceb-7521	313	9	?	?	PUNCT
ajceb-7521	314	1	10	10	NUM
ajceb-7521	314	2	.	.	PUNCT
ajceb-7521	315	1	what	what	PRON
ajceb-7521	315	2	social	social	ADJ
ajceb-7521	315	3	marketing	marketing	NOUN
ajceb-7521	315	4	techniques	technique	NOUN
ajceb-7521	315	5	have	have	AUX
ajceb-7521	315	6	you	you	PRON
ajceb-7521	315	7	heard	hear	VERB
ajceb-7521	315	8	of	of	ADP
ajceb-7521	315	9	?	?	PUNCT
ajceb-7521	316	1	11	11	NUM
ajceb-7521	316	2	.	.	PUNCT
ajceb-7521	317	1	do	do	AUX
ajceb-7521	317	2	you	you	PRON
ajceb-7521	317	3	use	use	VERB
ajceb-7521	317	4	any	any	DET
ajceb-7521	317	5	digital	digital	ADJ
ajceb-7521	317	6	marketing	marketing	NOUN
ajceb-7521	317	7	techniques	technique	NOUN
ajceb-7521	317	8	to	to	PART
ajceb-7521	317	9	market	market	VERB
ajceb-7521	317	10	your	your	PRON
ajceb-7521	317	11	business	business	NOUN
ajceb-7521	317	12	?	?	PUNCT
ajceb-7521	318	1	a.	a.	NOUN
ajceb-7521	319	1	if	if	SCONJ
ajceb-7521	319	2	so	so	ADV
ajceb-7521	319	3	,	,	PUNCT
ajceb-7521	319	4	why	why	SCONJ
ajceb-7521	319	5	?	?	PUNCT
ajceb-7521	320	1	b.	b.	NOUN
ajceb-7521	321	1	if	if	SCONJ
ajceb-7521	321	2	not	not	PART
ajceb-7521	321	3	,	,	PUNCT
ajceb-7521	321	4	why	why	SCONJ
ajceb-7521	321	5	not	not	PART
ajceb-7521	321	6	?	?	PUNCT
ajceb-7521	322	1	12	12	NUM
ajceb-7521	322	2	.	.	PUNCT
ajceb-7521	323	1	do	do	AUX
ajceb-7521	323	2	you	you	PRON
ajceb-7521	323	3	use	use	VERB
ajceb-7521	323	4	any	any	DET
ajceb-7521	323	5	social	social	ADJ
ajceb-7521	323	6	marketing	marketing	NOUN
ajceb-7521	323	7	techniques	technique	NOUN
ajceb-7521	323	8	to	to	PART
ajceb-7521	323	9	market	market	VERB
ajceb-7521	323	10	your	your	PRON
ajceb-7521	323	11	business	business	NOUN
ajceb-7521	323	12	?	?	PUNCT
ajceb-7521	324	1	a.	a.	NOUN
ajceb-7521	325	1	if	if	SCONJ
ajceb-7521	325	2	so	so	ADV
ajceb-7521	325	3	,	,	PUNCT
ajceb-7521	325	4	why	why	SCONJ
ajceb-7521	325	5	?	?	PUNCT
ajceb-7521	326	1	b.	b.	NOUN
ajceb-7521	327	1	if	if	SCONJ
ajceb-7521	327	2	not	not	PART
ajceb-7521	327	3	,	,	PUNCT
ajceb-7521	327	4	why	why	SCONJ
ajceb-7521	327	5	not	not	PART
ajceb-7521	327	6	?	?	PUNCT
ajceb-7521	328	1	13	13	NUM
ajceb-7521	328	2	.	.	PUNCT
ajceb-7521	329	1	if	if	SCONJ
ajceb-7521	329	2	yes	yes	INTJ
ajceb-7521	329	3	to	to	ADP
ajceb-7521	329	4	qu	qu	PROPN
ajceb-7521	329	5	.	.	PROPN
ajceb-7521	329	6	11	11	NUM
ajceb-7521	329	7	or	or	CCONJ
ajceb-7521	329	8	12	12	NUM
ajceb-7521	329	9	:	:	PUNCT
ajceb-7521	329	10	do	do	AUX
ajceb-7521	329	11	you	you	PRON
ajceb-7521	329	12	believe	believe	VERB
ajceb-7521	329	13	that	that	SCONJ
ajceb-7521	329	14	digital	digital	ADJ
ajceb-7521	329	15	marketing	marketing	NOUN
ajceb-7521	329	16	or	or	CCONJ
ajceb-7521	329	17	social	social	ADJ
ajceb-7521	329	18	marketing	marketing	NOUN
ajceb-7521	329	19	has	have	AUX
ajceb-7521	329	20	helped	help	VERB
ajceb-7521	329	21	your	your	PRON
ajceb-7521	329	22	business	business	NOUN
ajceb-7521	329	23	better	well	ADV
ajceb-7521	329	24	compete	compete	VERB
ajceb-7521	329	25	against	against	ADP
ajceb-7521	329	26	your	your	PRON
ajceb-7521	329	27	main	main	ADJ
ajceb-7521	329	28	competitors	competitor	NOUN
ajceb-7521	329	29	?	?	PUNCT
ajceb-7521	330	1	14	14	NUM
ajceb-7521	330	2	.	.	PUNCT
ajceb-7521	331	1	if	if	SCONJ
ajceb-7521	331	2	no	no	PRON
ajceb-7521	331	3	to	to	ADP
ajceb-7521	331	4	qu	qu	PROPN
ajceb-7521	331	5	.	.	PROPN
ajceb-7521	331	6	11	11	NUM
ajceb-7521	331	7	or	or	CCONJ
ajceb-7521	331	8	12	12	NUM
ajceb-7521	331	9	:	:	PUNCT
ajceb-7521	331	10	why	why	SCONJ
ajceb-7521	331	11	do	do	AUX
ajceb-7521	331	12	you	you	PRON
ajceb-7521	331	13	believe	believe	VERB
ajceb-7521	331	14	that	that	SCONJ
ajceb-7521	331	15	digital	digital	ADJ
ajceb-7521	331	16	marketing	marketing	NOUN
ajceb-7521	331	17	or	or	CCONJ
ajceb-7521	331	18	social	social	ADJ
ajceb-7521	331	19	marketing	marketing	NOUN
ajceb-7521	331	20	can	can	AUX
ajceb-7521	331	21	not	not	PART
ajceb-7521	331	22	or	or	CCONJ
ajceb-7521	331	23	has	have	AUX
ajceb-7521	331	24	not	not	PART
ajceb-7521	331	25	helped	help	VERB
ajceb-7521	331	26	your	your	PRON
ajceb-7521	331	27	business	business	NOUN
ajceb-7521	331	28	better	well	ADV
ajceb-7521	331	29	compete	compete	VERB
ajceb-7521	331	30	against	against	ADP
ajceb-7521	331	31	your	your	PRON
ajceb-7521	331	32	main	main	ADJ
ajceb-7521	331	33	competitors	competitor	NOUN
ajceb-7521	331	34	?	?	PUNCT
ajceb-7521	332	1	15	15	NUM
ajceb-7521	332	2	.	.	X
ajceb-7521	332	3	of	of	ADP
ajceb-7521	332	4	the	the	DET
ajceb-7521	332	5	marketing	marketing	NOUN
ajceb-7521	332	6	strategies	strategy	NOUN
ajceb-7521	332	7	you	you	PRON
ajceb-7521	332	8	use	use	VERB
ajceb-7521	332	9	,	,	PUNCT
ajceb-7521	332	10	which	which	PRON
ajceb-7521	332	11	do	do	AUX
ajceb-7521	332	12	you	you	PRON
ajceb-7521	332	13	believe	believe	VERB
ajceb-7521	332	14	are	be	AUX
ajceb-7521	332	15	most	most	ADV
ajceb-7521	332	16	effective	effective	ADJ
ajceb-7521	332	17	?	?	PUNCT
ajceb-7521	333	1	16	16	NUM
ajceb-7521	333	2	.	.	PUNCT
ajceb-7521	334	1	consider	consider	VERB
ajceb-7521	334	2	the	the	DET
ajceb-7521	334	3	performance	performance	NOUN
ajceb-7521	334	4	of	of	ADP
ajceb-7521	334	5	your	your	PRON
ajceb-7521	334	6	competitors	competitor	NOUN
ajceb-7521	334	7	.	.	PUNCT
ajceb-7521	335	1	what	what	PRON
ajceb-7521	335	2	marketing	marketing	NOUN
ajceb-7521	335	3	activities	activity	NOUN
ajceb-7521	335	4	do	do	AUX
ajceb-7521	335	5	they	they	PRON
ajceb-7521	335	6	do	do	VERB
ajceb-7521	335	7	better	well	ADV
ajceb-7521	335	8	than	than	ADP
ajceb-7521	335	9	you	you	PRON
ajceb-7521	335	10	?	?	PUNCT
ajceb-7521	336	1	worse	bad	ADJ
ajceb-7521	336	2	than	than	ADP
ajceb-7521	336	3	you	you	PRON
ajceb-7521	336	4	?	?	PUNCT
ajceb-7521	337	1	17	17	NUM
ajceb-7521	337	2	.	.	PUNCT
ajceb-7521	338	1	do	do	AUX
ajceb-7521	338	2	you	you	PRON
ajceb-7521	338	3	find	find	VERB
ajceb-7521	338	4	that	that	SCONJ
ajceb-7521	338	5	different	different	ADJ
ajceb-7521	338	6	consumer	consumer	NOUN
ajceb-7521	338	7	groups	group	NOUN
ajceb-7521	338	8	respond	respond	VERB
ajceb-7521	338	9	the	the	DET
ajceb-7521	338	10	same	same	ADJ
ajceb-7521	338	11	or	or	CCONJ
ajceb-7521	338	12	differently	differently	ADV
ajceb-7521	338	13	to	to	ADP
ajceb-7521	338	14	your	your	PRON
ajceb-7521	338	15	marketing	marketing	NOUN
ajceb-7521	338	16	techniques	technique	NOUN
ajceb-7521	338	17	?	?	PUNCT
ajceb-7521	339	1	18	18	NUM
ajceb-7521	339	2	.	.	PUNCT
ajceb-7521	340	1	what	what	PRON
ajceb-7521	340	2	are	be	AUX
ajceb-7521	340	3	your	your	PRON
ajceb-7521	340	4	biggest	big	ADJ
ajceb-7521	340	5	concerns	concern	NOUN
ajceb-7521	340	6	or	or	CCONJ
ajceb-7521	340	7	risks	risk	NOUN
ajceb-7521	340	8	when	when	SCONJ
ajceb-7521	340	9	you	you	PRON
ajceb-7521	340	10	think	think	VERB
ajceb-7521	340	11	about	about	ADP
ajceb-7521	340	12	how	how	SCONJ
ajceb-7521	340	13	your	your	PRON
ajceb-7521	340	14	business	business	NOUN
ajceb-7521	340	15	will	will	AUX
ajceb-7521	340	16	survive	survive	VERB
ajceb-7521	340	17	or	or	CCONJ
ajceb-7521	340	18	grow	grow	VERB
ajceb-7521	340	19	in	in	ADP
ajceb-7521	340	20	the	the	DET
ajceb-7521	340	21	future	future	NOUN
ajceb-7521	340	22	?	?	PUNCT
ajceb-7521	341	1	19	19	NUM
ajceb-7521	341	2	.	.	X
ajceb-7521	342	1	do	do	AUX
ajceb-7521	342	2	you	you	PRON
ajceb-7521	342	3	think	think	VERB
ajceb-7521	342	4	you	you	PRON
ajceb-7521	342	5	have	have	VERB
ajceb-7521	342	6	the	the	DET
ajceb-7521	342	7	skills	skill	NOUN
ajceb-7521	342	8	and	and	CCONJ
ajceb-7521	342	9	techniques	technique	NOUN
ajceb-7521	342	10	in	in	ADP
ajceb-7521	342	11	your	your	PRON
ajceb-7521	342	12	company	company	NOUN
ajceb-7521	342	13	to	to	PART
ajceb-7521	342	14	tackle	tackle	VERB
ajceb-7521	342	15	the	the	DET
ajceb-7521	342	16	marketing	marketing	NOUN
ajceb-7521	342	17	challenges	challenge	NOUN
ajceb-7521	342	18	in	in	ADP
ajceb-7521	342	19	your	your	PRON
ajceb-7521	342	20	industry	industry	NOUN
ajceb-7521	342	21	?	?	PUNCT
ajceb-7521	343	1	20	20	NUM
ajceb-7521	343	2	.	.	PUNCT
ajceb-7521	344	1	do	do	AUX
ajceb-7521	344	2	you	you	PRON
ajceb-7521	344	3	believe	believe	VERB
ajceb-7521	344	4	that	that	SCONJ
ajceb-7521	344	5	digital	digital	ADJ
ajceb-7521	344	6	marketing	marketing	NOUN
ajceb-7521	344	7	or	or	CCONJ
ajceb-7521	344	8	social	social	ADJ
ajceb-7521	344	9	marketing	marketing	NOUN
ajceb-7521	344	10	could	could	AUX
ajceb-7521	344	11	help	help	VERB
ajceb-7521	344	12	grow	grow	VERB
ajceb-7521	344	13	or	or	CCONJ
ajceb-7521	344	14	maintain	maintain	VERB
ajceb-7521	344	15	your	your	PRON
ajceb-7521	344	16	market	market	NOUN
ajceb-7521	344	17	share	share	NOUN
ajceb-7521	344	18	?	?	PUNCT
ajceb-7521	345	1	a.	a.	NOUN
ajceb-7521	346	1	if	if	SCONJ
ajceb-7521	346	2	so	so	ADV
ajceb-7521	346	3	,	,	PUNCT
ajceb-7521	346	4	why	why	SCONJ
ajceb-7521	346	5	?	?	PUNCT
ajceb-7521	347	1	b.	b.	NOUN
ajceb-7521	348	1	if	if	SCONJ
ajceb-7521	348	2	not	not	PART
ajceb-7521	348	3	,	,	PUNCT
ajceb-7521	348	4	why	why	SCONJ
ajceb-7521	348	5	not	not	PART
ajceb-7521	348	6	?	?	PUNCT
ajceb-7521	349	1	appendix	appendix	VERB
ajceb-7521	349	2	a.	a.	NOUN
ajceb-7521	349	3	continued	continue	VERB
ajceb-7521	349	4	malesev	malesev	NOUN
ajceb-7521	349	5	and	and	CCONJ
ajceb-7521	349	6	cherry	cherry	NOUN
ajceb-7521	349	7	construction	construction	NOUN
ajceb-7521	349	8	economics	economic	NOUN
ajceb-7521	349	9	and	and	CCONJ
ajceb-7521	349	10	building	building	NOUN
ajceb-7521	349	11	,	,	PUNCT
ajceb-7521	349	12	vol	vol	NOUN
ajceb-7521	349	13	.	.	PROPN
ajceb-7521	349	14	21	21	NUM
ajceb-7521	349	15	,	,	PUNCT
ajceb-7521	349	16	no	no	INTJ
ajceb-7521	349	17	.	.	NOUN
ajceb-7521	349	18	1	1	NUM
ajceb-7521	349	19	march	march	PROPN
ajceb-7521	349	20	202180	202180	NUM
ajceb-7521	349	21	references	reference	NOUN
ajceb-7521	349	22	abs	ab	NOUN
ajceb-7521	349	23	,	,	PUNCT
ajceb-7521	349	24	1999	1999	NUM
ajceb-7521	349	25	.	.	PUNCT
ajceb-7521	350	1	australian	australian	ADJ
ajceb-7521	350	2	industry	industry	NOUN
ajceb-7521	350	3	,	,	PUNCT
ajceb-7521	350	4	cat	cat	NOUN
ajceb-7521	350	5	.	.	PUNCT
ajceb-7521	351	1	no	no	INTJ
ajceb-7521	351	2	.	.	PUNCT
ajceb-7521	352	1	8622.0	8622.0	NUM
ajceb-7521	352	2	.	.	PUNCT
ajceb-7521	353	1	available	available	ADJ
ajceb-7521	353	2	at	at	ADP
ajceb-7521	353	3	:	:	PUNCT
ajceb-7521	353	4	http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/	http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/	PROPN
ajceb-7521	353	5	d206a1bf1e868caeca2569760083885e/$file/86220_1998	d206a1bf1e868caeca2569760083885e/$file/86220_1998	PROPN
ajceb-7521	353	6	-	-	PROPN
ajceb-7521	353	7	99.pdf	99.pdf	PROPN
ajceb-7521	354	1	[	[	X
ajceb-7521	354	2	accessed	access	VERB
ajceb-7521	354	3	16	16	NUM
ajceb-7521	354	4	dec	dec	PROPN
ajceb-7521	354	5	2018	2018	NUM
ajceb-7521	354	6	]	]	PUNCT
ajceb-7521	354	7	.	.	PUNCT
ajceb-7521	355	1	abs	ab	NOUN
ajceb-7521	355	2	,	,	PUNCT
ajceb-7521	355	3	2017	2017	NUM
ajceb-7521	355	4	.	.	PUNCT
ajceb-7521	356	1	housing	housing	NOUN
ajceb-7521	356	2	occupancy	occupancy	NOUN
ajceb-7521	356	3	and	and	CCONJ
ajceb-7521	356	4	costs	cost	VERB
ajceb-7521	356	5	2015	2015	NUM
ajceb-7521	356	6	-	-	SYM
ajceb-7521	356	7	16	16	NUM
ajceb-7521	356	8	,	,	PUNCT
ajceb-7521	356	9	cat	cat	NOUN
ajceb-7521	356	10	.	.	PUNCT
ajceb-7521	357	1	no	no	INTJ
ajceb-7521	357	2	.	.	PUNCT
ajceb-7521	358	1	4130.0	4130.0	NUM
ajceb-7521	358	2	.	.	PUNCT
ajceb-7521	358	3	available	available	ADJ
ajceb-7521	358	4	at	at	ADP
ajceb-7521	358	5	:	:	PUNCT
ajceb-7521	358	6	http://www.abs.gov.au/ausstats/	http://www.abs.gov.au/ausstats/	NOUN
ajceb-7521	358	7	abs@.nsf	abs@.nsf	PROPN
ajceb-7521	358	8	/	/	SYM
ajceb-7521	358	9	detailspage/4130.02015	detailspage/4130.02015	PROPN
ajceb-7521	358	10	-	-	PUNCT
ajceb-7521	358	11	16?opendocument	16?opendocument	NUM
ajceb-7521	359	1	[	[	X
ajceb-7521	359	2	accessed	access	VERB
ajceb-7521	359	3	15	15	NUM
ajceb-7521	359	4	dec	dec	PROPN
ajceb-7521	359	5	2018	2018	NUM
ajceb-7521	359	6	]	]	PUNCT
ajceb-7521	359	7	.	.	PUNCT
ajceb-7521	360	1	abs	ab	NOUN
ajceb-7521	360	2	,	,	PUNCT
ajceb-7521	360	3	2018	2018	NUM
ajceb-7521	360	4	.	.	PUNCT
ajceb-7521	361	1	data	datum	NOUN
ajceb-7521	361	2	by	by	ADP
ajceb-7521	361	3	region	region	NOUN
ajceb-7521	361	4	,	,	PUNCT
ajceb-7521	361	5	cat	cat	NOUN
ajceb-7521	361	6	.	.	PUNCT
ajceb-7521	362	1	no	no	INTJ
ajceb-7521	362	2	.	.	NOUN
ajceb-7521	363	1	1410.0	1410.0	NUM
ajceb-7521	363	2	.	.	PUNCT
ajceb-7521	363	3	available	available	ADJ
ajceb-7521	363	4	at	at	ADP
ajceb-7521	363	5	:	:	PUNCT
ajceb-7521	363	6	http://www.abs.gov.au/ausstats/abs@.nsf/	http://www.abs.gov.au/ausstats/abs@.nsf/	ADJ
ajceb-7521	363	7	detailspage/1410.02012	detailspage/1410.02012	PROPN
ajceb-7521	363	8	-	-	PUNCT
ajceb-7521	363	9	17?opendocument	17?opendocument	PROPN
ajceb-7521	363	10	[	[	PUNCT
ajceb-7521	363	11	accessed	access	VERB
ajceb-7521	363	12	16	16	NUM
ajceb-7521	363	13	dec	dec	PROPN
ajceb-7521	363	14	2018	2018	NUM
ajceb-7521	363	15	]	]	PUNCT
ajceb-7521	363	16	.	.	PUNCT
ajceb-7521	364	1	beach	beach	PROPN
ajceb-7521	364	2	,	,	PUNCT
ajceb-7521	364	3	g.	g.	PROPN
ajceb-7521	364	4	,	,	PUNCT
ajceb-7521	364	5	2019	2019	NUM
ajceb-7521	364	6	.	.	PUNCT
ajceb-7521	365	1	pressed	press	VERB
ajceb-7521	365	2	for	for	ADP
ajceb-7521	365	3	tech	tech	NOUN
ajceb-7521	365	4	talent	talent	NOUN
ajceb-7521	365	5	,	,	PUNCT
ajceb-7521	365	6	hiring	hire	VERB
ajceb-7521	365	7	managers	manager	NOUN
ajceb-7521	365	8	consider	consider	VERB
ajceb-7521	365	9	online	online	ADJ
ajceb-7521	365	10	credentialing	credentialing	NOUN
ajceb-7521	365	11	.	.	PUNCT
ajceb-7521	366	1	the	the	DET
ajceb-7521	366	2	wall	wall	PROPN
ajceb-7521	366	3	street	street	PROPN
ajceb-7521	366	4	journal	journal	PROPN
ajceb-7521	366	5	,	,	PUNCT
ajceb-7521	366	6	8	8	NUM
ajceb-7521	366	7	jan	jan	PROPN
ajceb-7521	366	8	[	[	X
ajceb-7521	366	9	online	online	X
ajceb-7521	366	10	]	]	X
ajceb-7521	366	11	.	.	PUNCT
ajceb-7521	367	1	available	available	ADJ
ajceb-7521	367	2	at	at	ADP
ajceb-7521	367	3	:	:	PUNCT
ajceb-7521	367	4	https://blogs.wsj.com/cio/2019/01/08/pressed-for-tech-talent-hiring-managers-consider-onlinecredentialing/	https://blogs.wsj.com/cio/2019/01/08/pressed-for-tech-talent-hiring-managers-consider-onlinecredentialing/	PROPN
ajceb-7521	368	1	[	[	PUNCT
ajceb-7521	368	2	accessed	access	VERB
ajceb-7521	368	3	19	19	NUM
ajceb-7521	368	4	dec	dec	PROPN
ajceb-7521	368	5	2019	2019	NUM
ajceb-7521	368	6	]	]	PUNCT
ajceb-7521	368	7	.	.	PUNCT
ajceb-7521	369	1	boyd	boyd	PROPN
ajceb-7521	369	2	,	,	PUNCT
ajceb-7521	369	3	e.d	e.d	PROPN
ajceb-7521	369	4	.	.	PROPN
ajceb-7521	369	5	,	,	PUNCT
ajceb-7521	369	6	chandy	chandy	X
ajceb-7521	369	7	,	,	PUNCT
ajceb-7521	369	8	r.k	r.k	PROPN
ajceb-7521	369	9	.	.	PROPN
ajceb-7521	369	10	and	and	CCONJ
ajceb-7521	369	11	cunha	cunha	NOUN
ajceb-7521	369	12	,	,	PUNCT
ajceb-7521	369	13	m.	m.	NOUN
ajceb-7521	369	14	,	,	PUNCT
ajceb-7521	369	15	2010	2010	NUM
ajceb-7521	369	16	.	.	PUNCT
ajceb-7521	370	1	when	when	SCONJ
ajceb-7521	370	2	do	do	AUX
ajceb-7521	370	3	chief	chief	ADJ
ajceb-7521	370	4	marketing	marketing	NOUN
ajceb-7521	370	5	officers	officer	NOUN
ajceb-7521	370	6	affect	affect	VERB
ajceb-7521	370	7	firm	firm	ADJ
ajceb-7521	370	8	value	value	NOUN
ajceb-7521	370	9	?	?	PUNCT
ajceb-7521	371	1	journal	journal	NOUN
ajceb-7521	371	2	of	of	ADP
ajceb-7521	371	3	marketing	marketing	NOUN
ajceb-7521	371	4	research	research	NOUN
ajceb-7521	371	5	,	,	PUNCT
ajceb-7521	371	6	47(6	47(6	NUM
ajceb-7521	371	7	)	)	PUNCT
ajceb-7521	371	8	,	,	PUNCT
ajceb-7521	371	9	pp.1162	pp.1162	PROPN
ajceb-7521	371	10	-	-	SYM
ajceb-7521	371	11	76	76	NUM
ajceb-7521	371	12	.	.	PUNCT
ajceb-7521	372	1	https://doi.org/10.1509/jmkr.47.6.1162	https://doi.org/10.1509/jmkr.47.6.1162	PROPN
ajceb-7521	372	2	cohen	cohen	PROPN
ajceb-7521	372	3	,	,	PUNCT
ajceb-7521	372	4	p.	p.	PROPN
ajceb-7521	372	5	,	,	PUNCT
ajceb-7521	372	6	2007	2007	NUM
ajceb-7521	372	7	.	.	PUNCT
ajceb-7521	373	1	macworld	macworld	NOUN
ajceb-7521	373	2	expo	expo	PROPN
ajceb-7521	373	3	keynote	keynote	PROPN
ajceb-7521	373	4	live	live	ADJ
ajceb-7521	373	5	update	update	NOUN
ajceb-7521	373	6	introducing	introduce	VERB
ajceb-7521	373	7	the	the	DET
ajceb-7521	373	8	iphone	iphone	NOUN
ajceb-7521	373	9	.	.	PUNCT
ajceb-7521	374	1	macworld	macworld	PROPN
ajceb-7521	374	2	.	.	PUNCT
ajceb-7521	375	1	available	available	ADJ
ajceb-7521	375	2	at	at	ADP
ajceb-7521	375	3	:	:	PUNCT
ajceb-7521	375	4	https://www	https://www	PROPN
ajceb-7521	375	5	.	.	PUNCT
ajceb-7521	376	1	macworld.com/article/1054764/macworld-expo/liveupdate.html	macworld.com/article/1054764/macworld-expo/liveupdate.html	VERB
ajceb-7521	376	2	[	[	PUNCT
ajceb-7521	376	3	accessed	access	VERB
ajceb-7521	376	4	19	19	NUM
ajceb-7521	376	5	dec	dec	PROPN
ajceb-7521	376	6	2018	2018	NUM
ajceb-7521	376	7	]	]	PUNCT
ajceb-7521	376	8	.	.	PUNCT
ajceb-7521	377	1	commercial	commercial	ADJ
ajceb-7521	377	2	economic	economic	ADJ
ajceb-7521	377	3	advisory	advisory	ADJ
ajceb-7521	377	4	service	service	NOUN
ajceb-7521	377	5	of	of	ADP
ajceb-7521	377	6	australia	australia	PROPN
ajceb-7521	377	7	(	(	PUNCT
ajceb-7521	377	8	ceasa	ceasa	PROPN
ajceb-7521	377	9	)	)	PUNCT
ajceb-7521	377	10	,	,	PUNCT
ajceb-7521	377	11	2012	2012	NUM
ajceb-7521	377	12	.	.	PUNCT
ajceb-7521	378	1	advertising	advertising	NOUN
ajceb-7521	378	2	expenditure	expenditure	NOUN
ajceb-7521	378	3	in	in	ADP
ajceb-7521	378	4	main	main	ADJ
ajceb-7521	378	5	media	medium	NOUN
ajceb-7521	378	6	.	.	PUNCT
ajceb-7521	379	1	st	st	PROPN
ajceb-7521	379	2	leonards	leonards	PROPN
ajceb-7521	379	3	nsw	nsw	PROPN
ajceb-7521	379	4	:	:	PUNCT
ajceb-7521	379	5	ceasa	ceasa	PROPN
ajceb-7521	379	6	.	.	PUNCT
ajceb-7521	380	1	commercial	commercial	ADJ
ajceb-7521	380	2	economic	economic	ADJ
ajceb-7521	380	3	advisory	advisory	ADJ
ajceb-7521	380	4	service	service	NOUN
ajceb-7521	380	5	of	of	ADP
ajceb-7521	380	6	australia	australia	PROPN
ajceb-7521	380	7	(	(	PUNCT
ajceb-7521	380	8	ceasa	ceasa	PROPN
ajceb-7521	380	9	)	)	PUNCT
ajceb-7521	380	10	,	,	PUNCT
ajceb-7521	380	11	2013	2013	NUM
ajceb-7521	380	12	.	.	PUNCT
ajceb-7521	381	1	australian	australian	ADJ
ajceb-7521	381	2	advertising	advertising	NOUN
ajceb-7521	381	3	spend	spend	VERB
ajceb-7521	381	4	2013	2013	NUM
ajceb-7521	381	5	.	.	PUNCT
ajceb-7521	382	1	st	st	PROPN
ajceb-7521	382	2	leonards	leonards	PROPN
ajceb-7521	382	3	nsw	nsw	PROPN
ajceb-7521	382	4	:	:	PUNCT
ajceb-7521	383	1	ceasa	ceasa	PROPN
ajceb-7521	383	2	.	.	PUNCT
ajceb-7521	383	3	deloitte	deloitte	PROPN
ajceb-7521	383	4	,	,	PUNCT
ajceb-7521	383	5	2018	2018	NUM
ajceb-7521	383	6	.	.	PUNCT
ajceb-7521	384	1	results	result	NOUN
ajceb-7521	384	2	by	by	ADP
ajceb-7521	384	3	firms	firm	NOUN
ajceb-7521	384	4	&	&	CCONJ
ajceb-7521	384	5	industry	industry	NOUN
ajceb-7521	384	6	characteristics	characteristic	NOUN
ajceb-7521	384	7	.	.	PUNCT
ajceb-7521	385	1	deloitte	deloitte	PROPN
ajceb-7521	385	2	cmo	cmo	PROPN
ajceb-7521	385	3	survey	survey	PROPN
ajceb-7521	385	4	.	.	PUNCT
ajceb-7521	386	1	available	available	ADJ
ajceb-7521	386	2	at	at	ADP
ajceb-7521	386	3	:	:	PUNCT
ajceb-7521	386	4	,	,	PUNCT
ajceb-7521	386	5	https://cmosurvey.org/	https://cmosurvey.org/	ADJ
ajceb-7521	386	6	wp	wp	NOUN
ajceb-7521	386	7	-	-	PUNCT
ajceb-7521	386	8	content	content	NOUN
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ajceb-7521	386	12	sites/15/2018/02	sites/15/2018/02	ADJ
ajceb-7521	386	13	/	/	SYM
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ajceb-7521	386	15	-	-	PUNCT
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ajceb-7521	386	17	-	-	PUNCT
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ajceb-7521	388	1	[	[	X
ajceb-7521	388	2	accessed	access	VERB
ajceb-7521	388	3	25	25	NUM
ajceb-7521	388	4	january	january	NOUN
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ajceb-7521	388	7	.	.	PUNCT
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ajceb-7521	389	7	.	.	PUNCT
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ajceb-7521	390	3	marketing	marketing	NOUN
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ajceb-7521	391	6	)	)	PUNCT
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ajceb-7521	392	7	,	,	PUNCT
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ajceb-7521	392	9	.	.	PUNCT
ajceb-7521	393	1	how	how	SCONJ
ajceb-7521	393	2	brands	brand	NOUN
ajceb-7521	393	3	using	use	VERB
ajceb-7521	393	4	social	social	ADJ
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ajceb-7521	394	5	,	,	PUNCT
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ajceb-7521	394	7	,	,	PUNCT
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ajceb-7521	394	11	.	.	PUNCT
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ajceb-7521	395	5	,	,	PUNCT
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ajceb-7521	395	7	,	,	PUNCT
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ajceb-7521	395	9	,	,	PUNCT
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ajceb-7521	395	16	,	,	PUNCT
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ajceb-7521	395	18	,	,	PUNCT
ajceb-7521	395	19	2012	2012	NUM
ajceb-7521	395	20	.	.	PUNCT
ajceb-7521	396	1	a	a	DET
ajceb-7521	396	2	conceptual	conceptual	ADJ
ajceb-7521	396	3	approach	approach	NOUN
ajceb-7521	396	4	to	to	ADP
ajceb-7521	396	5	studying	study	VERB
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ajceb-7521	396	7	organisational	organisational	ADJ
ajceb-7521	396	8	culture	culture	NOUN
ajceb-7521	396	9	of	of	ADP
ajceb-7521	396	10	construction	construction	NOUN
ajceb-7521	396	11	projects	project	NOUN
ajceb-7521	396	12	.	.	PUNCT
ajceb-7521	397	1	the	the	DET
ajceb-7521	397	2	australasian	australasian	ADJ
ajceb-7521	397	3	journal	journal	NOUN
ajceb-7521	397	4	of	of	ADP
ajceb-7521	397	5	construction	construction	NOUN
ajceb-7521	397	6	economics	economic	NOUN
ajceb-7521	397	7	and	and	CCONJ
ajceb-7521	397	8	building	building	NOUN
ajceb-7521	397	9	,	,	PUNCT
ajceb-7521	397	10	12(2	12(2	NUM
ajceb-7521	397	11	)	)	PUNCT
ajceb-7521	397	12	,	,	PUNCT
ajceb-7521	397	13	pp.1–26	pp.1–26	NOUN
ajceb-7521	397	14	.	.	PUNCT
ajceb-7521	398	1	https://	https://	PROPN
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ajceb-7521	398	5	,	,	PUNCT
ajceb-7521	398	6	brown	brown	PROPN
ajceb-7521	398	7	j.s	j.s	PROPN
ajceb-7521	398	8	.	.	PROPN
ajceb-7521	398	9	and	and	CCONJ
ajceb-7521	398	10	davison	davison	PROPN
ajceb-7521	398	11	,	,	PUNCT
ajceb-7521	398	12	l.	l.	PROPN
ajceb-7521	398	13	,	,	PUNCT
ajceb-7521	398	14	2009	2009	NUM
ajceb-7521	398	15	.	.	PUNCT
ajceb-7521	399	1	the	the	DET
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ajceb-7521	399	3	shift	shift	NOUN
ajceb-7521	399	4	:	:	PUNCT
ajceb-7521	399	5	measuring	measure	VERB
ajceb-7521	399	6	the	the	DET
ajceb-7521	399	7	forces	force	NOUN
ajceb-7521	399	8	of	of	ADP
ajceb-7521	399	9	change	change	NOUN
ajceb-7521	399	10	.	.	PUNCT
ajceb-7521	400	1	harvard	harvard	PROPN
ajceb-7521	400	2	business	business	PROPN
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ajceb-7521	400	4	,	,	PUNCT
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ajceb-7521	400	6	)	)	PUNCT
ajceb-7521	400	7	,	,	PUNCT
ajceb-7521	400	8	pp.41–50	pp.41–50	NOUN
ajceb-7521	400	9	.	.	PUNCT
ajceb-7521	401	1	iab	iab	PROPN
ajceb-7521	401	2	,	,	PUNCT
ajceb-7521	401	3	2007	2007	NUM
ajceb-7521	401	4	.	.	PUNCT
ajceb-7521	402	1	advertising	advertising	NOUN
ajceb-7521	402	2	expenditure	expenditure	NOUN
ajceb-7521	402	3	–	–	PUNCT
ajceb-7521	402	4	quarter	quarter	NOUN
ajceb-7521	402	5	ending	end	VERB
ajceb-7521	402	6	june	june	PROPN
ajceb-7521	402	7	2007	2007	NUM
ajceb-7521	402	8	.	.	PUNCT
ajceb-7521	403	1	iab	iab	PROPN
ajceb-7521	403	2	australia	australia	PROPN
ajceb-7521	403	3	.	.	PUNCT
ajceb-7521	404	1	available	available	ADJ
ajceb-7521	404	2	at	at	ADP
ajceb-7521	404	3	:	:	PUNCT
ajceb-7521	404	4	,	,	PUNCT
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ajceb-7521	405	7	.	.	PUNCT
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ajceb-7521	406	2	,	,	PUNCT
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ajceb-7521	406	4	.	.	PUNCT
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ajceb-7521	407	2	advertising	advertising	NOUN
ajceb-7521	407	3	revenue	revenue	NOUN
ajceb-7521	407	4	&	&	CCONJ
ajceb-7521	407	5	usage	usage	NOUN
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ajceb-7521	407	9	.	.	PUNCT
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ajceb-7521	408	1	iab	iab	PROPN
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ajceb-7521	408	3	.	.	PUNCT
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ajceb-7521	409	2	at	at	ADP
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ajceb-7521	414	1	available	available	ADJ
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ajceb-7521	420	7	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	PROPN
ajceb-7521	420	8	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	PROPN
ajceb-7521	420	9	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2582-mobile-advertising-revenue-usage-market-update-apr-2018#tvrdgdh7uwkmtts	PROPN
ajceb-7521	420	10	https://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/#1990	https://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/#1990	PROPN
ajceb-7521	420	11	khajuria	khajuria	PROPN
ajceb-7521	420	12	,	,	PUNCT
ajceb-7521	420	13	i.	i.	NOUN
ajceb-7521	420	14	and	and	CCONJ
ajceb-7521	420	15	rachna	rachna	NOUN
ajceb-7521	420	16	,	,	PUNCT
ajceb-7521	420	17	p.	p.	NOUN
ajceb-7521	420	18	,	,	PUNCT
ajceb-7521	420	19	2017	2017	NUM
ajceb-7521	420	20	.	.	PUNCT
ajceb-7521	421	1	impact	impact	NOUN
ajceb-7521	421	2	of	of	ADP
ajceb-7521	421	3	social	social	ADJ
ajceb-7521	421	4	media	medium	NOUN
ajceb-7521	421	5	brand	brand	NOUN
ajceb-7521	421	6	communications	communication	NOUN
ajceb-7521	421	7	on	on	ADP
ajceb-7521	421	8	consumer	consumer	NOUN
ajceb-7521	421	9	-	-	PUNCT
ajceb-7521	421	10	based	base	VERB
ajceb-7521	421	11	brand	brand	NOUN
ajceb-7521	421	12	equity	equity	NOUN
ajceb-7521	421	13	.	.	PUNCT
ajceb-7521	422	1	indian	indian	PROPN
ajceb-7521	422	2	journal	journal	PROPN
ajceb-7521	422	3	of	of	ADP
ajceb-7521	422	4	commerce	commerce	PROPN
ajceb-7521	422	5	and	and	CCONJ
ajceb-7521	422	6	management	management	NOUN
ajceb-7521	422	7	studies	study	NOUN
ajceb-7521	422	8	,	,	PUNCT
ajceb-7521	422	9	8(3	8(3	NUM
ajceb-7521	422	10	)	)	PUNCT
ajceb-7521	422	11	,	,	PUNCT
ajceb-7521	422	12	pp.124	pp.124	NOUN
ajceb-7521	422	13	-	-	SYM
ajceb-7521	422	14	31	31	NUM
ajceb-7521	422	15	.	.	PUNCT
ajceb-7521	423	1	https://doi.org/10.18843/ijcms/v8i3/14	https://doi.org/10.18843/ijcms/v8i3/14	PROPN
ajceb-7521	423	2	kim	kim	PROPN
ajceb-7521	423	3	,	,	PUNCT
ajceb-7521	423	4	a.j	a.j	PROPN
ajceb-7521	423	5	.	.	PROPN
ajceb-7521	423	6	and	and	CCONJ
ajceb-7521	423	7	ko	ko	PROPN
ajceb-7521	423	8	,	,	PUNCT
ajceb-7521	423	9	e.	e.	PROPN
ajceb-7521	423	10	,	,	PUNCT
ajceb-7521	423	11	2012	2012	NUM
ajceb-7521	423	12	.	.	PUNCT
ajceb-7521	424	1	do	do	AUX
ajceb-7521	424	2	social	social	ADJ
ajceb-7521	424	3	media	medium	NOUN
ajceb-7521	424	4	marketing	marketing	NOUN
ajceb-7521	424	5	activities	activity	NOUN
ajceb-7521	424	6	enhance	enhance	VERB
ajceb-7521	424	7	customer	customer	NOUN
ajceb-7521	424	8	equity	equity	NOUN
ajceb-7521	424	9	?	?	PUNCT
ajceb-7521	425	1	journal	journal	PROPN
ajceb-7521	425	2	of	of	ADP
ajceb-7521	425	3	business	business	NOUN
ajceb-7521	425	4	research	research	NOUN
ajceb-7521	425	5	,	,	PUNCT
ajceb-7521	425	6	65	65	NUM
ajceb-7521	425	7	,	,	PUNCT
ajceb-7521	425	8	pp.1480	pp.1480	PROPN
ajceb-7521	425	9	-	-	SYM
ajceb-7521	425	10	86	86	NUM
ajceb-7521	425	11	.	.	PUNCT
ajceb-7521	426	1	https://doi.org/10.1016/j.jbusres.2011.10.014	https://doi.org/10.1016/j.jbusres.2011.10.014	PROPN
ajceb-7521	426	2	lassar	lassar	PROPN
ajceb-7521	426	3	,	,	PUNCT
ajceb-7521	426	4	w.	w.	PROPN
ajceb-7521	426	5	,	,	PUNCT
ajceb-7521	426	6	mittal	mittal	PROPN
ajceb-7521	426	7	,	,	PUNCT
ajceb-7521	426	8	b.	b.	PROPN
ajceb-7521	426	9	and	and	CCONJ
ajceb-7521	426	10	sharma	sharma	PROPN
ajceb-7521	426	11	,	,	PUNCT
ajceb-7521	426	12	a.	a.	NOUN
ajceb-7521	426	13	,	,	PUNCT
ajceb-7521	426	14	1995	1995	NUM
ajceb-7521	426	15	.	.	PUNCT
ajceb-7521	427	1	measuring	measure	VERB
ajceb-7521	427	2	customer	customer	NOUN
ajceb-7521	427	3	-	-	PUNCT
ajceb-7521	427	4	based	base	VERB
ajceb-7521	427	5	brand	brand	NOUN
ajceb-7521	427	6	equity	equity	PROPN
ajceb-7521	427	7	.	.	PUNCT
ajceb-7521	428	1	journal	journal	PROPN
ajceb-7521	428	2	of	of	ADP
ajceb-7521	428	3	consumer	consumer	NOUN
ajceb-7521	428	4	marketing	marketing	NOUN
ajceb-7521	428	5	,	,	PUNCT
ajceb-7521	428	6	12(4	12(4	NUM
ajceb-7521	428	7	)	)	PUNCT
ajceb-7521	428	8	,	,	PUNCT
ajceb-7521	428	9	pp.11	pp.11	NOUN
ajceb-7521	428	10	-	-	SYM
ajceb-7521	428	11	19	19	NUM
ajceb-7521	428	12	.	.	PUNCT
ajceb-7521	429	1	https://doi.org/10.1108/07363769510095270	https://doi.org/10.1108/07363769510095270	NUM
ajceb-7521	429	2	lee	lee	PROPN
ajceb-7521	429	3	,	,	PUNCT
ajceb-7521	429	4	m.	m.	NOUN
ajceb-7521	429	5	and	and	CCONJ
ajceb-7521	429	6	youn	youn	PROPN
ajceb-7521	429	7	,	,	PUNCT
ajceb-7521	429	8	s.	s.	PROPN
ajceb-7521	429	9	,	,	PUNCT
ajceb-7521	429	10	2009	2009	NUM
ajceb-7521	429	11	.	.	PUNCT
ajceb-7521	430	1	electronic	electronic	ADJ
ajceb-7521	430	2	word	word	NOUN
ajceb-7521	430	3	of	of	ADP
ajceb-7521	430	4	mouth	mouth	NOUN
ajceb-7521	430	5	(	(	PUNCT
ajceb-7521	430	6	ewom	ewom	NOUN
ajceb-7521	430	7	):	):	PUNCT
ajceb-7521	430	8	how	how	SCONJ
ajceb-7521	430	9	ewom	ewom	NOUN
ajceb-7521	430	10	platforms	platform	VERB
ajceb-7521	430	11	influence	influence	VERB
ajceb-7521	430	12	consumer	consumer	NOUN
ajceb-7521	430	13	product	product	NOUN
ajceb-7521	430	14	judgement	judgement	NOUN
ajceb-7521	430	15	.	.	PUNCT
ajceb-7521	431	1	international	international	ADJ
ajceb-7521	431	2	journal	journal	PROPN
ajceb-7521	431	3	of	of	ADP
ajceb-7521	431	4	advertising	advertising	NOUN
ajceb-7521	431	5	,	,	PUNCT
ajceb-7521	431	6	28(3	28(3	NUM
ajceb-7521	431	7	)	)	PUNCT
ajceb-7521	431	8	,	,	PUNCT
ajceb-7521	431	9	pp.473	pp.473	NOUN
ajceb-7521	431	10	-	-	SYM
ajceb-7521	431	11	99	99	NUM
ajceb-7521	431	12	.	.	PUNCT
ajceb-7521	432	1	https://doi.org/10.2501/s0265048709200709	https://doi.org/10.2501/s0265048709200709	PROPN
ajceb-7521	432	2	lipsman	lipsman	NOUN
ajceb-7521	432	3	,	,	PUNCT
ajceb-7521	432	4	a.	a.	NOUN
ajceb-7521	432	5	,	,	PUNCT
ajceb-7521	432	6	mud	mud	NOUN
ajceb-7521	432	7	,	,	PUNCT
ajceb-7521	432	8	g.	g.	PROPN
ajceb-7521	432	9	,	,	PUNCT
ajceb-7521	432	10	rich	rich	ADJ
ajceb-7521	432	11	,	,	PUNCT
ajceb-7521	432	12	m.	m.	NOUN
ajceb-7521	432	13	and	and	CCONJ
ajceb-7521	432	14	bruich	bruich	PROPN
ajceb-7521	432	15	,	,	PUNCT
ajceb-7521	432	16	s.	s.	PROPN
ajceb-7521	432	17	,	,	PUNCT
ajceb-7521	432	18	2012	2012	NUM
ajceb-7521	432	19	.	.	PUNCT
ajceb-7521	433	1	the	the	DET
ajceb-7521	433	2	power	power	NOUN
ajceb-7521	433	3	of	of	ADP
ajceb-7521	433	4	“	"	PUNCT
ajceb-7521	433	5	like	like	INTJ
ajceb-7521	433	6	”	"	PUNCT
ajceb-7521	433	7	:	:	PUNCT
ajceb-7521	433	8	how	how	SCONJ
ajceb-7521	433	9	brands	brand	NOUN
ajceb-7521	433	10	reach	reach	VERB
ajceb-7521	433	11	(	(	PUNCT
ajceb-7521	433	12	and	and	CCONJ
ajceb-7521	433	13	influence	influence	NOUN
ajceb-7521	433	14	)	)	PUNCT
ajceb-7521	433	15	fans	fan	NOUN
ajceb-7521	433	16	through	through	ADP
ajceb-7521	433	17	social	social	ADJ
ajceb-7521	433	18	-	-	PUNCT
ajceb-7521	433	19	media	medium	NOUN
ajceb-7521	433	20	marketing	marketing	NOUN
ajceb-7521	433	21	.	.	PUNCT
ajceb-7521	434	1	journal	journal	NOUN
ajceb-7521	434	2	of	of	ADP
ajceb-7521	434	3	advertising	advertising	NOUN
ajceb-7521	434	4	research	research	NOUN
ajceb-7521	434	5	,	,	PUNCT
ajceb-7521	434	6	52(1	52(1	NOUN
ajceb-7521	434	7	)	)	PUNCT
ajceb-7521	434	8	,	,	PUNCT
ajceb-7521	434	9	pp.40–52	pp.40–52	PROPN
ajceb-7521	434	10	.	.	PUNCT
ajceb-7521	435	1	https://doi.org/10.2501/jar-52-1040-052	https://doi.org/10.2501/jar-52-1040-052	PROPN
ajceb-7521	435	2	march	march	PROPN
ajceb-7521	435	3	,	,	PUNCT
ajceb-7521	435	4	j.g	j.g	PROPN
ajceb-7521	435	5	.	.	PROPN
ajceb-7521	435	6	,	,	PUNCT
ajceb-7521	435	7	1991	1991	NUM
ajceb-7521	435	8	.	.	PUNCT
ajceb-7521	436	1	exploration	exploration	NOUN
ajceb-7521	436	2	and	and	CCONJ
ajceb-7521	436	3	exploitation	exploitation	NOUN
ajceb-7521	436	4	in	in	ADP
ajceb-7521	436	5	organizational	organizational	ADJ
ajceb-7521	436	6	learning	learning	NOUN
ajceb-7521	436	7	.	.	PUNCT
ajceb-7521	437	1	organization	organization	NOUN
ajceb-7521	437	2	science	science	NOUN
ajceb-7521	437	3	,	,	PUNCT
ajceb-7521	437	4	2(1	2(1	NUM
ajceb-7521	437	5	)	)	PUNCT
ajceb-7521	437	6	,	,	PUNCT
ajceb-7521	437	7	pp.71–87	pp.71–87	NOUN
ajceb-7521	437	8	.	.	PUNCT
ajceb-7521	438	1	https://	https://	PROPN
ajceb-7521	438	2	doi.org/10.1287/orsc.2.1.71	doi.org/10.1287/orsc.2.1.71	VERB
ajceb-7521	438	3	papandrea	papandrea	PROPN
ajceb-7521	438	4	,	,	PUNCT
ajceb-7521	438	5	f.	f.	PROPN
ajceb-7521	438	6	,	,	PUNCT
ajceb-7521	438	7	2013	2013	NUM
ajceb-7521	438	8	.	.	PUNCT
ajceb-7521	439	1	state	state	NOUN
ajceb-7521	439	2	of	of	ADP
ajceb-7521	439	3	the	the	DET
ajceb-7521	439	4	newspaper	newspaper	NOUN
ajceb-7521	439	5	industry	industry	NOUN
ajceb-7521	439	6	in	in	ADP
ajceb-7521	439	7	australia	australia	PROPN
ajceb-7521	439	8	.	.	PUNCT
ajceb-7521	440	1	news	news	NOUN
ajceb-7521	440	2	and	and	CCONJ
ajceb-7521	440	3	media	medium	NOUN
ajceb-7521	440	4	research	research	NOUN
ajceb-7521	440	5	centre	centre	NOUN
ajceb-7521	440	6	,	,	PUNCT
ajceb-7521	440	7	university	university	NOUN
ajceb-7521	440	8	of	of	ADP
ajceb-7521	440	9	canberra	canberra	PROPN
ajceb-7521	440	10	.	.	PUNCT
ajceb-7521	441	1	available	available	ADJ
ajceb-7521	441	2	at	at	ADP
ajceb-7521	441	3	:	:	PUNCT
ajceb-7521	441	4	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/	NOUN
ajceb-7521	441	5	state-of-the-newspaper-industry-web-publication.pdf	state-of-the-newspaper-industry-web-publication.pdf	NOUN
ajceb-7521	442	1	[	[	X
ajceb-7521	442	2	accessed	access	VERB
ajceb-7521	442	3	16	16	NUM
ajceb-7521	442	4	dec	dec	PROPN
ajceb-7521	442	5	2018	2018	NUM
ajceb-7521	442	6	]	]	PUNCT
ajceb-7521	442	7	.	.	PUNCT
ajceb-7521	443	1	parveen	parveen	PROPN
ajceb-7521	443	2	,	,	PUNCT
ajceb-7521	443	3	f.	f.	PROPN
ajceb-7521	443	4	,	,	PUNCT
ajceb-7521	443	5	jaafar	jaafar	PROPN
ajceb-7521	443	6	,	,	PUNCT
ajceb-7521	443	7	n.l	n.l	PROPN
ajceb-7521	443	8	.	.	PROPN
ajceb-7521	443	9	and	and	CCONJ
ajceb-7521	443	10	ainin	ainin	PROPN
ajceb-7521	443	11	,	,	PUNCT
ajceb-7521	443	12	s.	s.	PROPN
ajceb-7521	443	13	,	,	PUNCT
ajceb-7521	443	14	2014	2014	NUM
ajceb-7521	443	15	.	.	PUNCT
ajceb-7521	444	1	social	social	ADJ
ajceb-7521	444	2	media	medium	NOUN
ajceb-7521	444	3	usage	usage	NOUN
ajceb-7521	444	4	among	among	ADP
ajceb-7521	444	5	businesses	business	NOUN
ajceb-7521	444	6	:	:	PUNCT
ajceb-7521	444	7	a	a	DET
ajceb-7521	444	8	website	website	NOUN
ajceb-7521	444	9	content	content	NOUN
ajceb-7521	444	10	.asian	.asian	SYM
ajceb-7521	444	11	journal	journal	PROPN
ajceb-7521	444	12	of	of	ADP
ajceb-7521	444	13	information	information	NOUN
ajceb-7521	444	14	technology	technology	NOUN
ajceb-7521	444	15	,	,	PUNCT
ajceb-7521	444	16	12(10	12(10	NUM
ajceb-7521	444	17	)	)	PUNCT
ajceb-7521	444	18	,	,	PUNCT
ajceb-7521	444	19	pp.342	pp.342	PROPN
ajceb-7521	444	20	-	-	PUNCT
ajceb-7521	444	21	48	48	NUM
ajceb-7521	444	22	.	.	PUNCT
ajceb-7521	445	1	parveen	parveen	PROPN
ajceb-7521	445	2	,	,	PUNCT
ajceb-7521	445	3	f.	f.	PROPN
ajceb-7521	445	4	,	,	PUNCT
ajceb-7521	445	5	jaafar	jaafar	PROPN
ajceb-7521	445	6	,	,	PUNCT
ajceb-7521	445	7	n.l	n.l	PROPN
ajceb-7521	445	8	.	.	PROPN
ajceb-7521	445	9	and	and	CCONJ
ajceb-7521	445	10	ainin	ainin	PROPN
ajceb-7521	445	11	,	,	PUNCT
ajceb-7521	445	12	s.	s.	PROPN
ajceb-7521	445	13	,	,	PUNCT
ajceb-7521	445	14	2016	2016	NUM
ajceb-7521	445	15	.	.	PUNCT
ajceb-7521	446	1	social	social	ADJ
ajceb-7521	446	2	media	medium	NOUN
ajceb-7521	446	3	’s	’s	PART
ajceb-7521	446	4	impact	impact	NOUN
ajceb-7521	446	5	on	on	ADP
ajceb-7521	446	6	organizational	organizational	ADJ
ajceb-7521	446	7	performance	performance	NOUN
ajceb-7521	446	8	and	and	CCONJ
ajceb-7521	446	9	entrepreneurial	entrepreneurial	ADJ
ajceb-7521	446	10	orientation	orientation	NOUN
ajceb-7521	446	11	in	in	ADP
ajceb-7521	446	12	organizations	organization	NOUN
ajceb-7521	446	13	.	.	PUNCT
ajceb-7521	447	1	management	management	NOUN
ajceb-7521	447	2	decision	decision	NOUN
ajceb-7521	447	3	,	,	PUNCT
ajceb-7521	447	4	54(9	54(9	NUM
ajceb-7521	447	5	)	)	PUNCT
ajceb-7521	447	6	,	,	PUNCT
ajceb-7521	447	7	pp.2208	pp.2208	PROPN
ajceb-7521	447	8	-	-	SYM
ajceb-7521	447	9	34	34	NUM
ajceb-7521	447	10	.	.	PUNCT
ajceb-7521	448	1	https://doi.org/10.1108/md-08-2015-0336	https://doi.org/10.1108/md-08-2015-0336	PROPN
ajceb-7521	448	2	paswan	paswan	PROPN
ajceb-7521	448	3	,	,	PUNCT
ajceb-7521	448	4	a.	a.	NOUN
ajceb-7521	448	5	,	,	PUNCT
ajceb-7521	448	6	2018	2018	NUM
ajceb-7521	448	7	.	.	PUNCT
ajceb-7521	449	1	social	social	ADJ
ajceb-7521	449	2	media	medium	NOUN
ajceb-7521	449	3	marketing	marketing	NOUN
ajceb-7521	449	4	strategies	strategy	NOUN
ajceb-7521	449	5	.	.	PUNCT
ajceb-7521	450	1	journal	journal	PROPN
ajceb-7521	450	2	for	for	ADP
ajceb-7521	450	3	contemporary	contemporary	ADJ
ajceb-7521	450	4	research	research	NOUN
ajceb-7521	450	5	in	in	ADP
ajceb-7521	450	6	management	management	NOUN
ajceb-7521	450	7	,	,	PUNCT
ajceb-7521	450	8	1	1	NUM
ajceb-7521	450	9	,	,	PUNCT
ajceb-7521	450	10	pp	pp	ADJ
ajceb-7521	450	11	.	.	PUNCT
ajceb-7521	451	1	8	8	NUM
ajceb-7521	451	2	-	-	SYM
ajceb-7521	451	3	12	12	NUM
ajceb-7521	451	4	.	.	PUNCT
ajceb-7521	452	1	quinn	quinn	PROPN
ajceb-7521	452	2	,	,	PUNCT
ajceb-7521	452	3	l.	l.	PROPN
ajceb-7521	452	4	,	,	PUNCT
ajceb-7521	452	5	dibb	dibb	PROPN
ajceb-7521	452	6	,	,	PUNCT
ajceb-7521	452	7	s.	s.	PROPN
ajceb-7521	452	8	,	,	PUNCT
ajceb-7521	452	9	simkin	simkin	PROPN
ajceb-7521	452	10	,	,	PUNCT
ajceb-7521	452	11	l.	l.	PROPN
ajceb-7521	452	12	,	,	PUNCT
ajceb-7521	452	13	canhoto	canhoto	PROPN
ajceb-7521	452	14	,	,	PUNCT
ajceb-7521	452	15	a.	a.	NOUN
ajceb-7521	452	16	and	and	CCONJ
ajceb-7521	452	17	analogbei	analogbei	NOUN
ajceb-7521	452	18	,	,	PUNCT
ajceb-7521	452	19	m.	m.	NOUN
ajceb-7521	452	20	,	,	PUNCT
ajceb-7521	452	21	2016	2016	NUM
ajceb-7521	452	22	.	.	PUNCT
ajceb-7521	453	1	troubled	troubled	ADJ
ajceb-7521	453	2	waters	water	NOUN
ajceb-7521	453	3	:	:	PUNCT
ajceb-7521	453	4	the	the	DET
ajceb-7521	453	5	transformation	transformation	NOUN
ajceb-7521	453	6	of	of	ADP
ajceb-7521	453	7	marketing	marketing	NOUN
ajceb-7521	453	8	in	in	ADP
ajceb-7521	453	9	a	a	DET
ajceb-7521	453	10	digital	digital	ADJ
ajceb-7521	453	11	world	world	NOUN
ajceb-7521	453	12	.	.	PUNCT
ajceb-7521	454	1	european	european	ADJ
ajceb-7521	454	2	journal	journal	PROPN
ajceb-7521	454	3	of	of	ADP
ajceb-7521	454	4	marketing	marketing	NOUN
ajceb-7521	454	5	,	,	PUNCT
ajceb-7521	454	6	50(12	50(12	NUM
ajceb-7521	454	7	)	)	PUNCT
ajceb-7521	454	8	,	,	PUNCT
ajceb-7521	454	9	pp.2103	pp.2103	PROPN
ajceb-7521	454	10	-	-	SYM
ajceb-7521	454	11	33	33	NUM
ajceb-7521	454	12	.	.	PUNCT
ajceb-7521	455	1	https://doi.org/10.1108/ejm-082015-0537	https://doi.org/10.1108/ejm-082015-0537	PROPN
ajceb-7521	455	2	rawley	rawley	NOUN
ajceb-7521	455	3	,	,	PUNCT
ajceb-7521	455	4	e.	e.	PROPN
ajceb-7521	455	5	,	,	PUNCT
ajceb-7521	455	6	2010	2010	NUM
ajceb-7521	455	7	.	.	PUNCT
ajceb-7521	456	1	diversification	diversification	NOUN
ajceb-7521	456	2	,	,	PUNCT
ajceb-7521	456	3	coordination	coordination	NOUN
ajceb-7521	456	4	costs	cost	NOUN
ajceb-7521	456	5	,	,	PUNCT
ajceb-7521	456	6	and	and	CCONJ
ajceb-7521	456	7	organizational	organizational	ADJ
ajceb-7521	456	8	rigidity	rigidity	NOUN
ajceb-7521	456	9	:	:	PUNCT
ajceb-7521	456	10	evidence	evidence	NOUN
ajceb-7521	456	11	from	from	ADP
ajceb-7521	456	12	microdata	microdata	NOUN
ajceb-7521	456	13	.	.	PUNCT
ajceb-7521	457	1	strategic	strategic	ADJ
ajceb-7521	457	2	management	management	NOUN
ajceb-7521	457	3	journal	journal	NOUN
ajceb-7521	457	4	,	,	PUNCT
ajceb-7521	457	5	31	31	NUM
ajceb-7521	457	6	,	,	PUNCT
ajceb-7521	457	7	pp.873	pp.873	PROPN
ajceb-7521	457	8	-	-	PUNCT
ajceb-7521	457	9	91	91	NUM
ajceb-7521	457	10	.	.	PUNCT
ajceb-7521	458	1	https://doi.org/10.1002/smj.838	https://doi.org/10.1002/smj.838	PROPN
ajceb-7521	458	2	rea	rea	PROPN
ajceb-7521	458	3	group	group	NOUN
ajceb-7521	458	4	,	,	PUNCT
ajceb-7521	458	5	2018	2018	NUM
ajceb-7521	458	6	.	.	PUNCT
ajceb-7521	459	1	about	about	ADP
ajceb-7521	459	2	realestate.com.au	realestate.com.au	PROPN
ajceb-7521	459	3	.	.	PROPN
ajceb-7521	459	4	rea	rea	PROPN
ajceb-7521	459	5	group	group	PROPN
ajceb-7521	460	1	[	[	X
ajceb-7521	460	2	online	online	X
ajceb-7521	460	3	]	]	X
ajceb-7521	460	4	.	.	PUNCT
ajceb-7521	461	1	available	available	ADJ
ajceb-7521	461	2	at	at	ADP
ajceb-7521	461	3	:	:	PUNCT
ajceb-7521	461	4	https://www.rea-group.com/company/	https://www.rea-group.com/company/	NOUN
ajceb-7521	461	5	about	about	ADP
ajceb-7521	461	6	-	-	PUNCT
ajceb-7521	461	7	us	we	PRON
ajceb-7521	461	8	/	/	SYM
ajceb-7521	461	9	our	our	PRON
ajceb-7521	461	10	-	-	PUNCT
ajceb-7521	461	11	story/	story/	NUM
ajceb-7521	461	12	[	[	X
ajceb-7521	461	13	accessed	access	VERB
ajceb-7521	461	14	18	18	NUM
ajceb-7521	461	15	dec	dec	PROPN
ajceb-7521	461	16	2018	2018	NUM
ajceb-7521	461	17	]	]	PUNCT
ajceb-7521	461	18	.	.	PUNCT
ajceb-7521	462	1	stewart	stewart	PROPN
ajceb-7521	462	2	,	,	PUNCT
ajceb-7521	462	3	d.w	d.w	PROPN
ajceb-7521	462	4	.	.	PROPN
ajceb-7521	462	5	and	and	CCONJ
ajceb-7521	462	6	pavlou	pavlou	PROPN
ajceb-7521	462	7	,	,	PUNCT
ajceb-7521	462	8	p.a	p.a	PROPN
ajceb-7521	462	9	.	.	PROPN
ajceb-7521	462	10	,	,	PUNCT
ajceb-7521	462	11	2002	2002	NUM
ajceb-7521	462	12	.	.	PUNCT
ajceb-7521	463	1	from	from	ADP
ajceb-7521	463	2	consumer	consumer	NOUN
ajceb-7521	463	3	response	response	NOUN
ajceb-7521	463	4	to	to	ADP
ajceb-7521	463	5	active	active	ADJ
ajceb-7521	463	6	consumer	consumer	NOUN
ajceb-7521	463	7	:	:	PUNCT
ajceb-7521	463	8	measuring	measure	VERB
ajceb-7521	463	9	the	the	DET
ajceb-7521	463	10	effectiveness	effectiveness	NOUN
ajceb-7521	463	11	of	of	ADP
ajceb-7521	463	12	interactive	interactive	ADJ
ajceb-7521	463	13	media	medium	NOUN
ajceb-7521	463	14	.	.	PUNCT
ajceb-7521	464	1	journal	journal	NOUN
ajceb-7521	464	2	of	of	ADP
ajceb-7521	464	3	the	the	DET
ajceb-7521	464	4	academy	academy	NOUN
ajceb-7521	464	5	of	of	ADP
ajceb-7521	464	6	marketing	marketing	NOUN
ajceb-7521	464	7	science	science	NOUN
ajceb-7521	464	8	,	,	PUNCT
ajceb-7521	464	9	30(4	30(4	NUM
ajceb-7521	464	10	)	)	PUNCT
ajceb-7521	464	11	,	,	PUNCT
ajceb-7521	464	12	pp.376	pp.376	PROPN
ajceb-7521	464	13	-	-	PUNCT
ajceb-7521	464	14	96	96	NUM
ajceb-7521	464	15	.	.	PUNCT
ajceb-7521	465	1	https://doi	https://doi	PROPN
ajceb-7521	465	2	.	.	PROPN
ajceb-7521	465	3	org/10.1177/009207002236912	org/10.1177/009207002236912	PROPN
ajceb-7521	465	4	van	van	PROPN
ajceb-7521	465	5	bruggen	bruggen	PROPN
ajceb-7521	465	6	,	,	PUNCT
ajceb-7521	465	7	g.h	g.h	PROPN
ajceb-7521	465	8	.	.	PROPN
ajceb-7521	465	9	,	,	PUNCT
ajceb-7521	465	10	antia	antia	PROPN
ajceb-7521	465	11	,	,	PUNCT
ajceb-7521	465	12	k.d	k.d	PROPN
ajceb-7521	465	13	.	.	PROPN
ajceb-7521	465	14	,	,	PUNCT
ajceb-7521	465	15	jap	jap	PROPN
ajceb-7521	465	16	,	,	PUNCT
ajceb-7521	465	17	s.d	s.d	PROPN
ajceb-7521	465	18	.	.	PROPN
ajceb-7521	465	19	,	,	PUNCT
ajceb-7521	465	20	reinartz	reinartz	PROPN
ajceb-7521	465	21	,	,	PUNCT
ajceb-7521	465	22	w.j	w.j	PROPN
ajceb-7521	465	23	.	.	PROPN
ajceb-7521	465	24	and	and	CCONJ
ajceb-7521	465	25	pallas	pallas	PROPN
ajceb-7521	465	26	,	,	PUNCT
ajceb-7521	465	27	f.	f.	PROPN
ajceb-7521	465	28	,	,	PUNCT
ajceb-7521	465	29	2010	2010	NUM
ajceb-7521	465	30	.	.	PUNCT
ajceb-7521	466	1	managing	manage	VERB
ajceb-7521	466	2	marketing	marketing	NOUN
ajceb-7521	466	3	channel	channel	NOUN
ajceb-7521	466	4	multiplicity	multiplicity	NOUN
ajceb-7521	466	5	.	.	PUNCT
ajceb-7521	467	1	journal	journal	PROPN
ajceb-7521	467	2	of	of	ADP
ajceb-7521	467	3	service	service	NOUN
ajceb-7521	467	4	research	research	NOUN
ajceb-7521	467	5	,	,	PUNCT
ajceb-7521	467	6	13(3	13(3	NUM
ajceb-7521	467	7	)	)	PUNCT
ajceb-7521	467	8	,	,	PUNCT
ajceb-7521	467	9	pp.331–40	pp.331–40	PROPN
ajceb-7521	467	10	.	.	PUNCT
ajceb-7521	468	1	https://doi.org/10.1177/1094670510375601	https://doi.org/10.1177/1094670510375601	PROPN
ajceb-7521	469	1	vukomanovic	vukomanovic	PROPN
ajceb-7521	469	2	,	,	PUNCT
ajceb-7521	469	3	m.	m.	NOUN
ajceb-7521	469	4	,	,	PUNCT
ajceb-7521	469	5	radujkovic	radujkovic	NOUN
ajceb-7521	469	6	,	,	PUNCT
ajceb-7521	469	7	m.	m.	NOUN
ajceb-7521	469	8	and	and	CCONJ
ajceb-7521	469	9	nahod	nahod	ADJ
ajceb-7521	469	10	,	,	PUNCT
ajceb-7521	469	11	m.	m.	NOUN
ajceb-7521	469	12	,	,	PUNCT
ajceb-7521	469	13	2010	2010	NUM
ajceb-7521	469	14	.	.	PUNCT
ajceb-7521	470	1	leading	lead	VERB
ajceb-7521	470	2	,	,	PUNCT
ajceb-7521	470	3	lagging	lagging	NOUN
ajceb-7521	470	4	and	and	CCONJ
ajceb-7521	470	5	perceptive	perceptive	ADJ
ajceb-7521	470	6	performance	performance	NOUN
ajceb-7521	470	7	measures	measure	NOUN
ajceb-7521	470	8	in	in	ADP
ajceb-7521	470	9	the	the	DET
ajceb-7521	470	10	construction	construction	NOUN
ajceb-7521	470	11	industry	industry	NOUN
ajceb-7521	470	12	.	.	PUNCT
ajceb-7521	471	1	organization	organization	NOUN
ajceb-7521	471	2	,	,	PUNCT
ajceb-7521	471	3	technology	technology	NOUN
ajceb-7521	471	4	&	&	CCONJ
ajceb-7521	471	5	management	management	NOUN
ajceb-7521	471	6	in	in	ADP
ajceb-7521	471	7	construction	construction	NOUN
ajceb-7521	471	8	,	,	PUNCT
ajceb-7521	471	9	2(1	2(1	NUM
ajceb-7521	471	10	)	)	PUNCT
ajceb-7521	471	11	,	,	PUNCT
ajceb-7521	471	12	pp.103	pp.103	X
ajceb-7521	471	13	-	-	X
ajceb-7521	471	14	11	11	NUM
ajceb-7521	471	15	.	.	PUNCT
ajceb-7521	472	1	yazdanparast	yazdanparast	NOUN
ajceb-7521	472	2	,	,	PUNCT
ajceb-7521	472	3	a.	a.	PROPN
ajceb-7521	472	4	,	,	PUNCT
ajceb-7521	472	5	joseph	joseph	PROPN
ajceb-7521	472	6	,	,	PUNCT
ajceb-7521	472	7	m.	m.	NOUN
ajceb-7521	472	8	and	and	CCONJ
ajceb-7521	472	9	muniz	muniz	PROPN
ajceb-7521	472	10	,	,	PUNCT
ajceb-7521	472	11	f.	f.	PROPN
ajceb-7521	472	12	,	,	PUNCT
ajceb-7521	472	13	2016	2016	NUM
ajceb-7521	472	14	.	.	PUNCT
ajceb-7521	473	1	consumer	consumer	NOUN
ajceb-7521	473	2	based	base	VERB
ajceb-7521	473	3	brand	brand	NOUN
ajceb-7521	473	4	equity	equity	NOUN
ajceb-7521	473	5	in	in	ADP
ajceb-7521	473	6	the	the	DET
ajceb-7521	473	7	21st	21st	ADJ
ajceb-7521	473	8	century	century	NOUN
ajceb-7521	473	9	:	:	PUNCT
ajceb-7521	473	10	an	an	DET
ajceb-7521	473	11	examination	examination	NOUN
ajceb-7521	473	12	of	of	ADP
ajceb-7521	473	13	the	the	DET
ajceb-7521	473	14	role	role	NOUN
ajceb-7521	473	15	of	of	ADP
ajceb-7521	473	16	social	social	ADJ
ajceb-7521	473	17	media	medium	NOUN
ajceb-7521	473	18	marketing	marketing	NOUN
ajceb-7521	473	19	.	.	PUNCT
ajceb-7521	474	1	young	young	ADJ
ajceb-7521	474	2	consumers	consumer	NOUN
ajceb-7521	474	3	,	,	PUNCT
ajceb-7521	474	4	17(3	17(3	NUM
ajceb-7521	474	5	)	)	PUNCT
ajceb-7521	474	6	,	,	PUNCT
ajceb-7521	474	7	pp.243	pp.243	PROPN
ajceb-7521	474	8	-	-	PUNCT
ajceb-7521	474	9	55	55	NUM
ajceb-7521	474	10	.	.	PUNCT
ajceb-7521	475	1	https://doi.org/10.1108/yc-03-2016-00590	https://doi.org/10.1108/yc-03-2016-00590	PROPN
ajceb-7521	475	2	malesev	malesev	NOUN
ajceb-7521	475	3	and	and	CCONJ
ajceb-7521	475	4	cherry	cherry	NOUN
ajceb-7521	475	5	construction	construction	NOUN
ajceb-7521	475	6	economics	economic	NOUN
ajceb-7521	475	7	and	and	CCONJ
ajceb-7521	475	8	building	building	NOUN
ajceb-7521	475	9	,	,	PUNCT
ajceb-7521	475	10	vol	vol	NOUN
ajceb-7521	475	11	.	.	PROPN
ajceb-7521	475	12	21	21	NUM
ajceb-7521	475	13	,	,	PUNCT
ajceb-7521	475	14	no	no	INTJ
ajceb-7521	475	15	.	.	NOUN
ajceb-7521	475	16	1	1	NUM
ajceb-7521	475	17	march	march	PROPN
ajceb-7521	475	18	202182	202182	NUM
ajceb-7521	475	19	https://doi.org/10.18843/ijcms/v8i3/14	https://doi.org/10.18843/ijcms/v8i3/14	NOUN
ajceb-7521	475	20	https://doi.org/10.1016/j.jbusres.2011.10.014	https://doi.org/10.1016/j.jbusres.2011.10.014	NUM
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ajceb-7521	477	1	https://doi.org/10.2501/s0265048709200709	https://doi.org/10.2501/s0265048709200709	PROPN
ajceb-7521	478	1	https://doi.org/10.2501/jar-52-1-040-052	https://doi.org/10.2501/jar-52-1-040-052	INTJ
ajceb-7521	479	1	https://doi.org/10.2501/jar-52-1-040-052	https://doi.org/10.2501/jar-52-1-040-052	INTJ
ajceb-7521	479	2	https://doi.org/10.1287/orsc.2.1.71	https://doi.org/10.1287/orsc.2.1.71	PROPN
ajceb-7521	479	3	https://doi.org/10.1287/orsc.2.1.71	https://doi.org/10.1287/orsc.2.1.71	PROPN
ajceb-7521	479	4	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/state-of-the-newspaper-industry-web-publication.pdf	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/state-of-the-newspaper-industry-web-publication.pdf	PROPN
ajceb-7521	479	5	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/state-of-the-newspaper-industry-web-publication.pdf	https://www.canberra.edu.au/research/faculty-research-centres/nmrc/publications/documents/state-of-the-newspaper-industry-web-publication.pdf	PROPN
ajceb-7521	479	6	https://doi.org/10.1108/md-08-2015-0336	https://doi.org/10.1108/md-08-2015-0336	PROPN
ajceb-7521	480	1	https://doi.org/10.1108/ejm-08-2015-0537	https://doi.org/10.1108/ejm-08-2015-0537	INTJ
ajceb-7521	480	2	https://doi.org/10.1108/ejm-08-2015-0537	https://doi.org/10.1108/ejm-08-2015-0537	X
ajceb-7521	480	3	https://doi.org/10.1002/smj.838	https://doi.org/10.1002/smj.838	PROPN
ajceb-7521	480	4	https://www.rea-group.com/company/about-us/our-story/	https://www.rea-group.com/company/about-us/our-story/	PUNCT
ajceb-7521	480	5	https://www.rea-group.com/company/about-us/our-story/	https://www.rea-group.com/company/about-us/our-story/	PUNCT
ajceb-7521	480	6	https://doi.org/10.1177/009207002236912	https://doi.org/10.1177/009207002236912	NOUN
ajceb-7521	480	7	https://doi.org/10.1177/009207002236912	https://doi.org/10.1177/009207002236912	NOUN
ajceb-7521	480	8	https://doi.org/10.1177/1094670510375601	https://doi.org/10.1177/1094670510375601	PRON
ajceb-7521	480	9	https://doi.org/10.1108/yc-03-2016-00590	https://doi.org/10.1108/yc-03-2016-00590	PROPN