CJFA_1_2015_przed_drukiem.pdf 65 analysis of the capacity of the selected measures of decision-making models in companies. Coper- nican Journal of Finance & Accounting, 4(1), 131–145. http://dx.doi.org/10.12775/CJFA.2015.009 * Czestochowa University of Technology BEATA SKOWRON-GRABOWSKA** Czestochowa University of Technology *** Czestochowa University of Technology Czestochowa University of Technology THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES OF DECISION-MAKING MODELS IN COMPANIES Keywords: decision-making models, decision making, processes organizational – fi- nancial of enterprises. J E L Classification: G32, L21, L61, M21. Abstract: The paper aims at the analysis of the information capacity of selected instru- ments of the assessment of decision-making models in the analyzed companies. In the paper there are presented the idea and concepts of decision-making models. There have been discussed the selected instruments of the assessment of decision-making models Date of submission: March 29, 2015; date of acceptance: May 7, 2015. * ** Contact information: beatas@zim.pcz.czest.pl. *** Contact information: slegowik@zim.pcz.pl. 132 in enterprises. In the final part of the paper there has been held the quantification of de- cision-making models in the investigated cement industry companies. To meet the ob- jective of the paper there have been used literature studies and descriptive analysis. To specify the strength and direction of interactions between the parameters of the selec- ted measures there has been calculated Pearson correlation coefficient. The problem of information capacity of the instruments of the assessment of decision-making models is important and up-to-date due to its impact on the effectiveness of management of the analyzed enterprises and the possibility to generate value added. The aim of the paper is to examine the information capacity of the selected measures of decision-making models in the course of organizational and finan- cial processes of the cement industry companies. The applied research method is multiple discriminant analysis carried out using the Altman Z-score model. To assessment of information capacity of the selected measures of decision- making models in organizational and financial processes of the cement indus- try companies has been applied Pearson correlation coefficient. In the theory of the organization the model recognizes the characteristics of the reality of the economic system which are crucial for understanding behav- ioral, institutional, technical and organizational and functional relationships that occur in the framework of this reality. The model is not only to present the reality in a simplified manner, but also to build the assumptions of the activity, patterns of behavior, the selection of some basic resources along with the indi- cation of the cause and effect links between the components of the model of dif- ferent processes of business activity of enterprises. The subject of the decisions taken amounts to individual processes of enter- prises. The process is understood as a set of activities performed in a specific sequence, which aim to produce a product or service of a certain acceptable value. Enterprises that want to achieve success on the market must operate so as to generate value added which will allow to generate the expected financial results. Taking into account the above statements, it is assumed in the paper that organizational and financial processes include the whole of the manage- rial activities connected with ordering, grouping, analyzing, and assigning em- ployees specific tasks based on the possessed information to optimize activi- ties connected with financial service of enterprises, their current and future activity. THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 133 Model concepts have gained in popularity, which has been confirmed by many publications in the field of the analyzed subject in recent years. The etymol- ogy of the concept originates from the Latin word “modus” and it means “the pattern according to which something is performed, the object being a model or a copy of a specific object, made in a smaller size” (Sobol 2000). The fact of which part of the reality is copied by the model, among others, depends on the research problem, the subject and object of the research, the scope of the re- search, the period included by the research and the applied research methods and techniques (Ackoff, Churchman 1957). In management theory, decision-making models are a conceptual tool of en- terprise management being, “to a particular enterprise, a unique way of oper- ating on the market, which provides the maintenance of a long-term competi- tive advantage by providing clients with value added, understood as satisfying or even exceeding expectations as to broadly understood quality of products or services” (Brdulak 2011, Skowron-Grabowska 2014). In accordance with the dy- namic approach in management theory they are the tool presenting the logic of operations of enterprises in a particular field, including the set of elements and relationships between the elements (Nogalski 2009, Konovalova 2014). The ra- tional decision-making model is the classic in the subject literature (Jacobson, Choi 2008). The rational model is particularly applicable in reasoning a priori, in which it is assumed that there is a simple solution to the problem which only needs to be discovered (Griffin 2000 270, Stoner, Freeman, Gilbert 2001, 247). Adopting rational decisions requires from a decision-maker to possess wide knowledge and complete information on the decision-making situation, pos- sible alternative solutions, evaluated with respect to the achievement of the objective and implementation of introductory activities (Grudzewski, Hejduk 2006). While assessing the implemented solutions there should be evaluated the willingness of the manager to take risk and the ability to deal with the im- posed constraints (Bittel 2002). If the effective implementation of decisions is conditioned by the involvement of a wider circle of stakeholders, it is necessary to lead to such commitment (Stewart 2002). Decision-making models are a tool enabling the implementation of decisions and they allow for the adaptation of the best solutions in particular conditions. It should be remembered, though, that the changeability of the enterprise envi- ronment, both exogenous and endogenous, is the subject to permanent chang- 134 es. This changeability of the environment brings about “travelling of the mod- el”, leading to transformations of decision-making models and developing their classifications (Magretta 2002). Decision-making is an immanent feature of management. In the subject litera- ture there are a lot of definitions of management. All of them underline the sig- nificance of the achievement of goals and the intended effects (Krupski, Niem- involves making a range of managerial decisions based on reliable information (Akerlof 1970), on the basis of which the assessment of the course of economic The tools used in decision-making models frequently concentrate on the ways of solving financial problems. An essential source of information on the results of the activity of business entities are financial statements. The tool of processing information from financial statements is the financial analysis. The analysis is a scientific procedure that involves the study of components of the whole and considering these components separately (Cebrowska 2006). The financial analysis is one of the sections of economic analysis. Its scope de- pends on the entity conducting the analysis, objectives of its performance and availability and detailed information essential for its performance (Skoczylas, An effective tool of the assessment of selection alternatives in decision- making models, apart from the analysis of financial statements, is ratio analy- sis (Cebrowska 2006). The tool for this analysis are indicators corresponding to the relationships of the respective values included in balance sheet, profit and loss account, cash f low statement and statement of changes in equity (Bed- narski 2007). Financial indicators are the parameter of the value f low in enter- prises and the carrier of information for different groups of recipients (Kowal- czyk, Kusak 2006). An efficient tool of managerial decision-making is the Altman Z-score mod- el, included the group of the second generation indicators. The concept of E. I. Altman belongs to the group of multiple discriminant methods indicating the signs of bankruptcy of enterprises. This concept consists in studying infor- mation included in financial statements of the investigated entities using spe- THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 135 cific ratios. E. I. Altman proposed a few options of so called function. The origi- nal E. I. Altman’s concept came into being in 1968 and had the following form (Altman 1968): Formula 1. The first formula of the Altman Z-score model Z = 1.2 X 1 + 1.4 X 2 + 3.3 X 3 + 0.6 X 4 + 1.0 X 5 X 1 – working capital /total assets X 2 – retained earnings / total assets X 3 – earnings before interest and taxes / total assets X 4 – market value of equity / book value of foreign capital X 5 – net sales / total assets. Conducting the empirical research using the Altman Z-score model there is obtained information in the research group on enterprises threatened with bankruptcy and solvent companies. The research result refers to the accepted boundaries of the classification of companies and individual groups of classifi- cation. The concept which has been used in the present paper was established in 1983 and has been ref lected in the following formula (Altman 1984): Formula 2. The second formula of the Altman Z-score model Z’ = 0.717X 1 + 0.847X 2 + 3.107X 3 + 0.420X 4 + 0.998X 5 The presented model is known as Zeta-function or and is based on the parameters of the original concept of E. I. Altman except for variable X4, which took the following form: X4 – carrying (book) value of equity / book val- ue of foreign capital (Altman, Hotchkiss 2007). Redefining Zeta function caused that the Altman concepts could be used by a larger number of enterprises. The original concept of E. I. Altman required the knowledge of the market value of equity of the analyzed company. The Z-Score model, based on carrying (book) value of equity was addressed to enterprises which were not able to determine the market value of equity. Another version of the Z-score model consists in eliminating the final vari- able of the Z’ function, which is the parameter X5. Such a change is driven by the fact that asset turnover ratio X5 is significantly dependent of the market the analyzed company operates on. The elimination of the variable X5 made the Z’ function a universal and cross-sector method of early prediction of bankruptcy 136 in the investigated company, and the Z’’ function took the following form (Alt- man, Hotchkiss 2007): Formula 3. The third formula of the Altman Z-score model Z’’ = 6.56 X 1 + 3.26 X 2 + 6.72 X 3 + 1.05 X 4 The Altman models, apart from advantages, also have some drawbacks. The presented concepts of E. I. Altaman depict only the selected area of the re- searcher’s studies and aim at the presentation of some exemplary concepts of predicting bankruptcy of enterprises. Choosing the Altman model to assess selection alternatives in decision-mak- ing models was determined by the information capacity of these parameters (Stachowicz 2002) since it characterizes organizational and financial phenom- - tion of information channels. The presented Altman model is not a model of the latest generation but it is characterized by simplicity and rapidity of measure- ment, which results in reducing the time of decision-making. Tools and measures of the assessment of selection alternatives of decision- making may not only support decision-making processes in the assessment of regularities of use of the possessed resources and achievement of the assumed objectives but also they should enable the formation of model solutions. The selection of appropriate measures to assess selection alternatives of decision- making plays an important role in planning future directions of the company development. The empirical research was conducted in two enterprises of the cement indus- try operating in Poland and belonging to the international concerns of the ce- ment industry, on the basis of random sampling, which conventionally are re- 1 2 . The assessment of decision-making models in organizational and financial processes in the cement industry was made on the basis of the fi- 1 , 2 in years 2005–2013. From the point of view of the accomplishment of the objectives of the present paper, the most useful research tool, enabling ordering, grouping and comparability of hetero- geneous areas which are the cement industry companies is multiple discrimi- nant analysis. THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 137 To quantify decision-making models in organizational and financial pro- cesses in the cement industry companies there was carried out the two-stage empirical research. In the first stage there was used the multiple Altman model enabling early prediction of risk symptoms related to the continuation of the activity, which was determined by the international capital structure of the analyzed companies. To quantify decision-making models in organizational and financial pro- cesses in the cement industry companies there was used the second formu- la of the Altman model on account of the fact that it is used by the surveyed companies. The complexity of individual procedures in the Altman model pro- vides the conditions for conducting an objective analysis of the financial con- dition of the investigated companies. The possibilities of application of the dis- cussed model allow for the quantification of the selected areas of the activity of the analyzed companies and the obtained information will be used to diagnose the course of organizational and financial processes and to evaluate their time f luctuations. The empirical research using the Altman model was carried out in 1 2. Table 1 1 1 Financial year 2005 2006 2007 2008 2009 2010 2011 2012 2013 X1 = working capital/total assets 0.19 0.28 0.29 0.08 -0.02 -0.1 -0.05 0.06 0.07 X2 = net profit – dividend / total assets 0.06 0.12 0.09 -0.01 -0.02 -0.01 0.02 0.04 0.05 X3 = gross profit – interest paid / total assets 0.17 0.23 0.31 0.34 0.25 0.17 0.19 0.21 0.23 X4 = book value of equity / value of foreign capital 9.58 7.6 6.62 3.45 2.36 1.69 1.6 1.8 1.8 X5 = sales revenue / total assets 0.5 0.54 0.66 0.68 0.54 0.46 0.56 0.6 0.62 1 5.24 4.75 4.69 3.23 2.28 1.62 1.8 2.08 2.18 S o u r c e : Author’s own study. The first ratio of the Altman model is financial liquidity (X1) determined on the basis of working capital. The ratio X1 1 provides informa- tion on what proportion of current assets was not financed by current liabili- ties. In years 2005–2007 liquidity ratio remained at a very high level (the same as current financial liquidity ratio). In 2008 there was a sharp decline in liquid- ity of the surveyed company, which was due to the takeover of highly indebted 138 entities. The investment decisions resulted in the trend reducing financial li- quidity until the year 2010. From 2011 the ratio indicated the improvement in ability of the company to cover liabilities. The calculations made proved that in 2006 there was an increase in the value of the cumulated return on assets ra- tio, which resulted from a higher portion of retained earnings in the company 1 compared to an increase in assets. In years 2007–2009 there was a sharp de- cline in the ratio value, which was the result of payment of high dividends. In years 2010 – 2013 there was an increase in the value of cumulated return on assets ratio, indicating an increase in the accumulation of profits saved in the course of the business activity. Return on assets ratio is the most important parameter forming the Altman 1 assets are the tangible basis for running a business activity. The level of the involvement of assets in generating the financial result 1 demonstrated an upward trend in 2008. In 2009 there was a decline in the ratio value ref lecting a decrease in the financial result. A down- ward trend continued until 2010. In years 2011–2013 there was an increase in the ratio value indicating the improvement in the efficiency of management of assets and obtaining a better financial result. The effectiveness of using equity indicates what is the share of the company 1 there was a steady decline in the ra- tio level (2005–2011), which indicated decision-making in the field of business financing. In years 2011–2013 the ratio value was more than 1, which indicated solvency of the company, though, there was a clearly noticeable trend of moving away from financing the business with equity for the benefit of funding with foreign capital. At the same time, it should be noted that the Golden Rule of fi- nancing was not violated. The study of asset turnover aims at the evaluation of the effectiveness of 1 the value of asset turnover ratio showed an upward trend in years 2005–2008, which indicated a steady in- crease in the involvement of assets in generating sales revenue. In years 2009– 2010 there was a decline in sales revenue, which was ref lected in a decrease in the level of asset turnover ratio. In years 2011–2013 there was an increase in the level of asset turnover ratio, indicating the acceleration of asset restoration by the achieved sales revenue. 1 and the ability to continue the activ- ity based on the research by the Altman model, it can be observed that in the 1 there was a downward trend. In years 2005–2008 the value of the THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 139 1 belonged to the “non-bankrupt” group. The evolution of the value in the Altman model in years 2009–2013 was in the sphere of ambiguous classification. Admittedly, there was a decline in fi- nancial liquidity (X1) and profitability (X3) in the discussed period but in the 1, 2010 was a critical year. On the other hand, in subsequent years, both profitability (X3) and asset turnover (X5) improved, therefore, it can be 1. Another stage of the research includes the verification of the Altman model 2. In Table 2. There is presented the evolution of the level of ra- 2 in the analyzed period. Table 2 2 2 Financial year 2005 2006 2007 2008 2009 2010 2011 2012 2013 X1 = working capital / total assets -0.08 0.06 -0.07 -0.13 0.01 -0.14 0.06 0.04 0.05 X2 = net profit – dividend / total assets 0.09 0.11 0.09 -0.03 -0.01 -0.02 0.03 0.303 0.02 X3 = gross profit – interest paid / total assets 0.2 0.11 0.12 -0.05 -0.07 -0.06 0.02 0.02 0.01 X4 = book value of equity / value of foreign capital 1.8 -0.01 0.08 0.04 0.01 0.03 0.09 0.08 0.07 X5 = sales revenue /total assets 0.85 0.95 1.14 1.04 0.96 0.95 1.09 0.95 0.9 2 2.24 1.42 1.57 0.78 0.74 0.66 1.26 1.10 1.01 S o u r c e : Author’s own study. The analysis of financial liquidity conducted on the basis of working capital 2 shows a similar trend as in the case of the determination of financial liquidity using different categories of current assets, referred to cur- 2 working capital represents a small percent- age of total assets. In 2006 the value of liquidity ratio was at a relatively high level. In years 2007–2008 there was a sharp deterioration in the financial con- dition of the company in question. In 2009 there was an improvement in the ability to meet liabilities but in 2010 there was another decline in the finan- 2. In 2011 the level of liquidity began to stabilize, however, in years 2012–2013 the level of financial liquidity ratio indicated low 2. 2 in 2006 there was an increase in the accumulation of prof- its generated by the assets. In 2007 there was a slight decrease in the level of 140 the ratio to the level of 2005. In 2008 there was a sharp decline in the level of cumulated return on assets ratio, indicating a significant decrease in the ra- tio of retained earnings compared to assets involved in generating profits. An unfavorable situation continued until 2010. In 2011 there was a substantial in- crease in the ratio value, which indicated that the level of retained earnings in the company was relatively higher in relation to an increase in assets, however a decline in sales in years 2012–2013 resulted in a further decrease in the accu- mulation of profits generated by the assets 2. 2 declined in 2006. In 2007 there was an increase in return on assets ratio. The crisis in 2008 and the re- alized investments resulted in a sharp decline in return on assets in the com- 2. Poor condition of the company continued until 2010. In 2011 the com- pany again began to achieve a positive financial result from the assets involved, which was ref lected in an increase in gross return on assets ratio with interest. The improvement in return on assets was the result of the decisions taken on the level of costs borne and the produced revenue and the suspension of risky investments. A decline in the level of the financial result in years 2012–2013 re- 2. 2, indi- cates unfavorable (investment) decisions in 2006. They resulted in significant weakening of the financial condition of the company posing a risk of the loss of liquidity. The decisions of 2006 along with no prediction of the economic crisis by the company in question resulted in long-term disturbances in the capital structure. In years 2011–2013 there was an improvement in the financial con- dition of the surveyed company, which was the result of generating profits in that period. 2 in- dicates that in years 2005–2007 there was an increase in the involvement of as- sets in generating sales revenue. In 2008 there was a decline in the ratio value and a downward trend continued until 2010. In 2011 there was an improve- ment in the effectiveness of using the assets for generating sales revenue, there was an increase in asset turnover and the efficiency of using equity. In years 2 resulted in a de- crease in the level of asset turnover ratio. 2 to assess the solvency and ability to continue the activity indicated that the investigated company coped with many decision-making problems. The level of the Altman THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 141 2 in years 2006–2013 indicated the occurrence of risks in the area of the continuation of the activity of the analyzed company. In years 2008–2010 the values in the Altman model for the company P3 sug- gested a bankrupt. However, in 2011 there was an upward trend suggesting - lyzed company was created by the impact of investments made in 2006 and the fact that it was not predicted that the crisis would affect the cement industry so significantly. A decline in the level of sales caused by the overall downward trend on the market again brought about a decrease in the level of the Altman Z’-score in the company P3, which brings about that it is impossible to clearly qualify the investigated company to the appropriate group. In order to assessment of information capacity of the researches measures of decision-making models the strength and direction of linear relationship be- tween decision-making factors were examined by Pearson correlation coeffi- cient. Studies are designed to show the main parts of the decision-making pro- cess in researches companies. To examine the strength and direction of linear relationship between the level of return on equity and sales revenue, asset turnover and equity multi- plier in the investigated companies there were calculated the values of Pear- son’s correlation coefficient. The values of Pearson’s correlation coefficient are within a range of < -1, 1 >. A strong correlation occurs when a coefficient value f luctuates around 1 or -1, a weak correlation occurs when coefficient value ap- proaches 0. The sign of the coefficient indicates the direction of the relation- ship between the variables under consideration. In the studies, it is assumed that the correlation value in the following ranges amounts to 0 to 0.3 – weak correlation, 0.3 to 0.6 – relatively strong correlation, 0.6 to 1 – strong or very strong correlation. At the subsequent stage there was examined the strength and direction of correlation between the Altman Z’-score and its components (Table 3). In the 1 there can be noticed a very strong positive correlation between the value of the Altman Z’-score and financial liquidity and capital market efficien- 1 an increase in solvency is accompanied by an increase in financial liquidity and an increase in the share of the market 142 value of equity in the structure of total liabilities. A strong correlation occurs between the Altman Z-score and cumulated return on assets. This indicates 1 occurs along with an increase in retained earnings in relation to total assets. Table 3. Pearson’s correlation coefficient between individual measures of the Altman model for the company Pearson’s correlation coefficient between The Altman Z'-score 1 2 X1 = Financial liquidity 0.91 0.06 X2 = Cumulated return on assets 0.71 0.85 X3 = Return on assets 0.23 0.97 X4 = Capital market efficiency 0.98 0.79 X5 = Asset turnover 0.10 0.15 S o u r c e : Author’s own calculations – correlation statistically significant at a significant level of 0.05 (at a significant level of 0.01 – t-Student distribution). Considering the values of Pearson’s correlation coefficient calculated for the 2 there can be observed a very strong positive correlation between Z’-score and return on assets and cumulated return on assets. This indicates 2 is accompanied by a simultane- ous increase in the involvement of assets for generating profit and an increase in the level of profit per a monetary unit of the involved assets. The conducted research shows a very weak positive correlation between the Altman Z’-score and financial liquidity and a weak negative correlation between solvency and asset turnover. Verifying the correctness of the proposed solutions in the field of the con- ducted research based on the Altman model, it can be concluded that it allowed for the examination of the particular reasons of the existing phenomena. The analysis in the field of solvency of the cement industry companies under con- sideration provides precise information both on the course of organizational processes and the sources of their financing. 1 it can be noted that the priority is to maintain sustainable financial liquidity. The conducted re- search indicates a strong positive correlation between the level of the Altman Z’-score and financial liquidity. A high share of equity in the structure of to- THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 143 1 in changing external condi- tions. The research indicates a strong positive correlation between the Altman factor for the company in question. 2 it can be observed that the priority is an increase in solvency achieved with an in- crease in quick liquidity. The conducted research shows a very strong positive correlation between the Altman Z’-score and return on assets (r = 0.97) indicat- ing that the company aims at the stimulation of the efficiency of using fixed and 2 runs a quality policy (of high prices), which is ref lected both in inventory turnover and the level of profitabil- 2 is based on creating a spe- cific value for clients achieved by means of the quality of the provided products. 2 is characterized by mutually ad- justed and complimentary processes and decisions aimed at the achievement of competitive advantage in the sector of the cement market. The aim of the paper is the analysis of the information capacity of the selected instruments of the asessment of decison-making models in the investigated en- tities. To achieve the objective of the paper in the first stage of the research pro- cess there was used the multivariate model of E. I. Altman enabling early iden- tification of the risk symptoms related to the continuation of the activity. In the second stage, to examine the strength and direction of linear correlation be- tween decisive factors in organizational and financial processes in the cement industry companies there was used Pearson’s correlation coefficient. The conducted research indicates that the environment of the decision- making model in organizational and financial processes affects the perfor- mance of the cement industry companies, which means that the achievement of competitive advantage by the company requires the achievement of the appro- priate level of profitability and solvency, while accomplishing the most impor- tant objective which is creating value for clients. The achievement of a particu- lar kind of competitive advantage must take into account the market sector in which the company operates and the source of income in that sector. Enterprises operating in a dynamic environment aim at achieving competi- tive advantage by using resources in optimized processes. The financial dimen- 144 sion of the achieved competitive advantage is profitability (profit). The level of profitability in the cement industry companies is affected by the possessed re- sources and developed processes. The problem of decision-making models is important and up-to-date on account of the fact that decision-making models in organizational and financial processes in the cement industry companies must be considered as the enterprise activity at a certain time, which uses resourc- es and optimizes processes of the activity to reduce costs or to create distinc- tive products with a simultaneous increase in value for clients, which allows to achieve sustainable competitive advantage and generate profits. Ackoff R. L., Churchman C. W. (1957), An Introduction to Operations Research, New York, 22. - nism. Quarterly Journal of Economics, 488-500. http://dx.doi.org/10.2307/1879431. Warszawa, 229-239. Altman E. I. (1968). Financial Ratios, Discriminant Analysis and the Prediction of Corporate Bankruptcy. Journal of Finance, September, 589. http://dx.doi. org/10.1111/j.1540-6261.1968.tb00843.x. Altman E. I. (1984). The Success of Business Failure Prediction Models: An International Survey. Journal of Baking and Finance, 171. Brdulak H. (2011), Nowoczesne modele biznesu w logistyce, 31 [in:] Strategie i lo- - wa, PWN, Warszawa. - Jacobson C., Choi S. O. (2008). Success factors: public works and public private part- nerships. International Journal of Public Sector Management, vol. 21, 637–657. 10.1108/09513550810896514. Konovalova N. (2014), Case Study Method Application When Studying Finance And Bank- ing: Situation Description, Prague, 700-715. http://proceedings.iises.net/index.php ?action=proceedingsIndexConference&id=7&page=3 (accessed: 01.03.2015). THE ANALYSIS OF THE CAPACITY OF THE SELECTED MEASURES… 145 Case Study, 46 [in:] Changes and Risk in Knowledge Based Economy. R. Lescroart, A. Pachura, M. Kozak (eds.), HEC „Blaise Pascal”, Luxemburg. Kowalczyk J., Kusak A. (2006), Decyzje finansowe firmy, metody analizy, C.H. Beck. Warszawa, 1. PWE, Warszawa, 167. Magretta J. (2002). Why Business Models Matter, Harvard Business Review, 80(5), 92. - biorstw, MBA 2, 7. http://www.google.pl/url?sa=t&rct=j&q=&esrc=s&source=web&c d=1&ved=0CCoQFjAA&url=http%3A%2F%2Fjml2012.indexcopernicus.com%2Ffull- Romanowska M. (2004), Planowanie strategiczne, PWE, Warszawa, 30. - ganizacji, nr 1, 35–39. - cyjnego, 289–290 [in:] Dylematy cywilizacyjno-kulturowe, L.H. Haber (eds.) AGH, Kraków. Stewart D. M. (2002), Praktyka kierowania, PWE, Warszawa, 350. Stoner J. A. F., Freeman R. E., Gilbert D. R. (2001), Kierowanie, PWE, Warszawa, 247.