id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cjfa-52246	Collins C Ngwakwe	Differential Effect of Advertising Frequency on Sales Turnover and Ads to Sales Ratio	2024	16	.pdf	application/pdf	6059	258	46	Advertising expenses features prominently as a vital element of operat- ing expenses in the accountant’s financial accounts and in some management accounting analysis (Mun & Jan, 2018; Enache & Srivastava, 2018; Matsuoka, 2020). However, accounting research seldom dwells on advertising expenses and the attendant ramifications on sales revenue.	cache/cjfa-52246.pdf	txt/cjfa-52246.txt