id	sid	tid	token	lemma	pos
cjfa-52246	1	1	2727copernican	2727copernican	NUM
cjfa-52246	1	2	journal	journal	NOUN
cjfa-52246	1	3	of	of	ADP
cjfa-52246	1	4	finance	finance	PROPN
cjfa-52246	1	5	&	&	CCONJ
cjfa-52246	1	6	accounting	accounting	PROPN
cjfa-52246	1	7	e	e	PROPN
cjfa-52246	1	8	-	-	PROPN
cjfa-52246	1	9	issn	issn	PROPN
cjfa-52246	1	10	2300	2300	NUM
cjfa-52246	1	11	-	-	SYM
cjfa-52246	1	12	3065	3065	NUM
cjfa-52246	1	13	p	p	PROPN
cjfa-52246	1	14	-	-	PUNCT
cjfa-52246	1	15	issn	issn	PROPN
cjfa-52246	1	16	2300	2300	NUM
cjfa-52246	1	17	-	-	SYM
cjfa-52246	1	18	12402024	12402024	NUM
cjfa-52246	1	19	,	,	PUNCT
cjfa-52246	1	20	volume	volume	NOUN
cjfa-52246	1	21	13	13	NUM
cjfa-52246	1	22	,	,	PUNCT
cjfa-52246	1	23	issue	issue	NOUN
cjfa-52246	1	24	1	1	NUM
cjfa-52246	1	25	date	date	NOUN
cjfa-52246	1	26	of	of	ADP
cjfa-52246	1	27	submission	submission	NOUN
cjfa-52246	1	28	:	:	PUNCT
cjfa-52246	1	29	november	november	PROPN
cjfa-52246	1	30	24	24	NUM
cjfa-52246	1	31	,	,	PUNCT
cjfa-52246	1	32	2023	2023	NUM
cjfa-52246	1	33	;	;	PUNCT
cjfa-52246	1	34	date	date	NOUN
cjfa-52246	1	35	of	of	ADP
cjfa-52246	1	36	acceptance	acceptance	NOUN
cjfa-52246	1	37	:	:	PUNCT
cjfa-52246	1	38	march	march	PROPN
cjfa-52246	1	39	1	1	NUM
cjfa-52246	1	40	,	,	PUNCT
cjfa-52246	1	41	2024	2024	NUM
cjfa-52246	1	42	.	.	PUNCT
cjfa-52246	2	1	*	*	PUNCT
cjfa-52246	2	2	contact	contact	NOUN
cjfa-52246	2	3	information	information	NOUN
cjfa-52246	2	4	:	:	PUNCT
cjfa-52246	3	1	collins.ngwakwe@ul.ac.za	collins.ngwakwe@ul.ac.za	NOUN
cjfa-52246	3	2	,	,	PUNCT
cjfa-52246	3	3	turfloop	turfloop	NOUN
cjfa-52246	3	4	graduate	graduate	NOUN
cjfa-52246	3	5	school	school	NOUN
cjfa-52246	3	6	of	of	ADP
cjfa-52246	3	7	leadership	leadership	NOUN
cjfa-52246	3	8	,	,	PUNCT
cjfa-52246	3	9	university	university	NOUN
cjfa-52246	3	10	of	of	ADP
cjfa-52246	3	11	limpopo	limpopo	PROPN
cjfa-52246	3	12	,	,	PUNCT
cjfa-52246	3	13	webster	webster	PROPN
cjfa-52246	3	14	street	street	PROPN
cjfa-52246	3	15	,	,	PUNCT
cjfa-52246	3	16	polokwane	polokwane	PROPN
cjfa-52246	3	17	,	,	PUNCT
cjfa-52246	3	18	south	south	PROPN
cjfa-52246	3	19	africa	africa	PROPN
cjfa-52246	3	20	,	,	PUNCT
cjfa-52246	3	21	phone	phone	NOUN
cjfa-52246	3	22	:	:	PUNCT
cjfa-52246	3	23	+27152684252	+27152684252	NUM
cjfa-52246	3	24	;	;	PUNCT
cjfa-52246	3	25	orcid	orcid	PROPN
cjfa-52246	3	26	i	i	NOUN
cjfa-52246	3	27	d	d	PROPN
cjfa-52246	3	28	:	:	PUNCT
cjfa-52246	3	29	https://orcid.org/0000-0002-6954-8897	https://orcid.org/0000-0002-6954-8897	PROPN
cjfa-52246	3	30	.	.	PUNCT
cjfa-52246	3	31	ngwakwe	ngwakwe	PROPN
cjfa-52246	3	32	,	,	PUNCT
cjfa-52246	3	33	c.c	c.c	PROPN
cjfa-52246	3	34	.	.	PROPN
cjfa-52246	3	35	(	(	PUNCT
cjfa-52246	3	36	2024	2024	NUM
cjfa-52246	3	37	)	)	PUNCT
cjfa-52246	3	38	.	.	PUNCT
cjfa-52246	4	1	differential	differential	ADJ
cjfa-52246	4	2	effect	effect	NOUN
cjfa-52246	4	3	of	of	ADP
cjfa-52246	4	4	advertising	advertising	NOUN
cjfa-52246	4	5	frequency	frequency	NOUN
cjfa-52246	4	6	on	on	ADP
cjfa-52246	4	7	sales	sale	NOUN
cjfa-52246	4	8	turnover	turnover	NOUN
cjfa-52246	4	9	and	and	CCONJ
cjfa-52246	4	10	ads	ad	NOUN
cjfa-52246	4	11	to	to	ADP
cjfa-52246	4	12	sales	sale	NOUN
cjfa-52246	4	13	ratio	ratio	NOUN
cjfa-52246	4	14	.	.	PUNCT
cjfa-52246	5	1	copernican	copernican	PROPN
cjfa-52246	5	2	journal	journal	PROPN
cjfa-52246	5	3	of	of	ADP
cjfa-52246	5	4	finance	finance	PROPN
cjfa-52246	5	5	&	&	CCONJ
cjfa-52246	5	6	accounting	accounting	PROPN
cjfa-52246	5	7	,	,	PUNCT
cjfa-52246	5	8	13(1	13(1	NUM
cjfa-52246	5	9	)	)	PUNCT
cjfa-52246	5	10	,	,	PUNCT
cjfa-52246	5	11	27–42	27–42	NUM
cjfa-52246	5	12	.	.	PUNCT
cjfa-52246	5	13	http://dx.doi	http://dx.doi	PROPN
cjfa-52246	5	14	.	.	PUNCT
cjfa-52246	6	1	org/10.12775	org/10.12775	PROPN
cjfa-52246	6	2	/	/	SYM
cjfa-52246	6	3	cjfa.2024.002	cjfa.2024.002	PROPN
cjfa-52246	6	4	collins	collins	PROPN
cjfa-52246	6	5	c	c	PROPN
cjfa-52246	6	6	ngwakwe	ngwakwe	PROPN
cjfa-52246	6	7	*	*	PUNCT
cjfa-52246	6	8	university	university	PROPN
cjfa-52246	6	9	of	of	ADP
cjfa-52246	6	10	limpopo	limpopo	PROPN
cjfa-52246	6	11	differential	differential	ADJ
cjfa-52246	6	12	effect	effect	NOUN
cjfa-52246	6	13	of	of	ADP
cjfa-52246	6	14	advertising	advertising	NOUN
cjfa-52246	6	15	frequency	frequency	NOUN
cjfa-52246	6	16	on	on	ADP
cjfa-52246	6	17	sales	sale	NOUN
cjfa-52246	6	18	turnover	turnover	NOUN
cjfa-52246	6	19	and	and	CCONJ
cjfa-52246	6	20	ads	ad	NOUN
cjfa-52246	6	21	to	to	ADP
cjfa-52246	6	22	sales	sale	NOUN
cjfa-52246	6	23	ratio	ratio	NOUN
cjfa-52246	6	24	keywords	keyword	NOUN
cjfa-52246	6	25	:	:	PUNCT
cjfa-52246	6	26	accounting	accounting	NOUN
cjfa-52246	6	27	ratio	ratio	NOUN
cjfa-52246	6	28	,	,	PUNCT
cjfa-52246	6	29	ads	ad	NOUN
cjfa-52246	6	30	to	to	ADP
cjfa-52246	6	31	sales	sale	NOUN
cjfa-52246	6	32	ratio	ratio	NOUN
cjfa-52246	6	33	,	,	PUNCT
cjfa-52246	6	34	sales	sale	NOUN
cjfa-52246	6	35	turnover	turnover	NOUN
cjfa-52246	6	36	,	,	PUNCT
cjfa-52246	6	37	advertising	advertising	NOUN
cjfa-52246	6	38	and	and	CCONJ
cjfa-52246	6	39	finance	finance	NOUN
cjfa-52246	6	40	,	,	PUNCT
cjfa-52246	6	41	repeated	repeat	VERB
cjfa-52246	6	42	ads	ad	NOUN
cjfa-52246	6	43	.	.	PUNCT
cjfa-52246	7	1	j	j	PROPN
cjfa-52246	7	2	e	e	PROPN
cjfa-52246	7	3	l	l	PROPN
cjfa-52246	7	4	classification	classification	NOUN
cjfa-52246	7	5	:	:	PUNCT
cjfa-52246	7	6	d25	d25	PROPN
cjfa-52246	7	7	,	,	PUNCT
cjfa-52246	7	8	m4	m4	PROPN
cjfa-52246	7	9	,	,	PUNCT
cjfa-52246	7	10	m41	m41	NOUN
cjfa-52246	7	11	,	,	PUNCT
cjfa-52246	7	12	m3	m3	PROPN
cjfa-52246	7	13	,	,	PUNCT
cjfa-52246	7	14	m37	m37	PROPN
cjfa-52246	7	15	.	.	PROPN
cjfa-52246	7	16	abstract	abstract	NOUN
cjfa-52246	7	17	:	:	PUNCT
cjfa-52246	7	18	this	this	DET
cjfa-52246	7	19	paper	paper	NOUN
cjfa-52246	7	20	analysed	analyse	VERB
cjfa-52246	7	21	the	the	DET
cjfa-52246	7	22	differential	differential	ADJ
cjfa-52246	7	23	impact	impact	NOUN
cjfa-52246	7	24	of	of	ADP
cjfa-52246	7	25	repeated	repeat	VERB
cjfa-52246	7	26	advertising	advertising	NOUN
cjfa-52246	7	27	on	on	ADP
cjfa-52246	7	28	sales	sale	NOUN
cjfa-52246	7	29	turnover	turnover	NOUN
cjfa-52246	7	30	and	and	CCONJ
cjfa-52246	7	31	the	the	DET
cjfa-52246	7	32	attendant	attendant	ADJ
cjfa-52246	7	33	effect	effect	NOUN
cjfa-52246	7	34	on	on	ADP
cjfa-52246	7	35	accounting	accounting	NOUN
cjfa-52246	7	36	ads	ad	NOUN
cjfa-52246	7	37	to	to	ADP
cjfa-52246	7	38	sales	sale	NOUN
cjfa-52246	7	39	ratio	ratio	NOUN
cjfa-52246	7	40	.	.	PUNCT
cjfa-52246	8	1	the	the	DET
cjfa-52246	8	2	paper	paper	NOUN
cjfa-52246	8	3	adopts	adopt	VERB
cjfa-52246	8	4	a	a	DET
cjfa-52246	8	5	quantitative	quantitative	ADJ
cjfa-52246	8	6	approach	approach	NOUN
cjfa-52246	8	7	and	and	CCONJ
cjfa-52246	8	8	collects	collect	VERB
cjfa-52246	8	9	marketing	marketing	NOUN
cjfa-52246	8	10	and	and	CCONJ
cjfa-52246	8	11	promoting	promote	VERB
cjfa-52246	8	12	expenditure	expenditure	NOUN
cjfa-52246	8	13	data	datum	NOUN
cjfa-52246	8	14	(	(	PUNCT
cjfa-52246	8	15	as	as	ADP
cjfa-52246	8	16	proxy	proxy	NOUN
cjfa-52246	8	17	for	for	ADP
cjfa-52246	8	18	ads	ad	NOUN
cjfa-52246	8	19	activity	activity	NOUN
cjfa-52246	8	20	)	)	PUNCT
cjfa-52246	8	21	from	from	ADP
cjfa-52246	8	22	amazon	amazon	PROPN
cjfa-52246	8	23	company	company	NOUN
cjfa-52246	8	24	for	for	ADP
cjfa-52246	8	25	twenty	twenty	NUM
cjfa-52246	8	26	years	year	NOUN
cjfa-52246	8	27	(	(	PUNCT
cjfa-52246	8	28	2003	2003	NUM
cjfa-52246	8	29	–	–	PUNCT
cjfa-52246	8	30	2022	2022	NUM
cjfa-52246	8	31	)	)	PUNCT
cjfa-52246	8	32	.	.	PUNCT
cjfa-52246	9	1	the	the	DET
cjfa-52246	9	2	data	datum	NOUN
cjfa-52246	9	3	was	be	AUX
cjfa-52246	9	4	analysed	analyse	VERB
cjfa-52246	9	5	by	by	ADP
cjfa-52246	9	6	using	use	VERB
cjfa-52246	9	7	the	the	DET
cjfa-52246	9	8	t	t	NOUN
cjfa-52246	9	9	-	-	PUNCT
cjfa-52246	9	10	test	test	NOUN
cjfa-52246	9	11	of	of	ADP
cjfa-52246	9	12	mean	mean	ADJ
cjfa-52246	9	13	difference	difference	NOUN
cjfa-52246	9	14	statistics	statistic	NOUN
cjfa-52246	9	15	and	and	CCONJ
cjfa-52246	9	16	a	a	DET
cjfa-52246	9	17	simple	simple	ADJ
cjfa-52246	9	18	regression	regression	NOUN
cjfa-52246	9	19	.	.	PUNCT
cjfa-52246	10	1	the	the	DET
cjfa-52246	10	2	t	t	NOUN
cjfa-52246	10	3	-	-	PUNCT
cjfa-52246	10	4	test	test	NOUN
cjfa-52246	10	5	analysis	analysis	NOUN
cjfa-52246	10	6	showed	show	VERB
cjfa-52246	10	7	that	that	SCONJ
cjfa-52246	10	8	the	the	DET
cjfa-52246	10	9	ads	ad	NOUN
cjfa-52246	10	10	to	to	ADP
cjfa-52246	10	11	sales	sale	NOUN
cjfa-52246	10	12	ratio	ratio	NOUN
cjfa-52246	10	13	had	have	VERB
cjfa-52246	10	14	a	a	DET
cjfa-52246	10	15	significant	significant	ADJ
cjfa-52246	10	16	increase	increase	NOUN
cjfa-52246	10	17	between	between	ADP
cjfa-52246	10	18	two	two	NUM
cjfa-52246	10	19	periods	period	NOUN
cjfa-52246	10	20	of	of	ADP
cjfa-52246	10	21	comparison	comparison	NOUN
cjfa-52246	10	22	(	(	PUNCT
cjfa-52246	10	23	2003	2003	NUM
cjfa-52246	10	24	-	-	SYM
cjfa-52246	10	25	2012	2012	NUM
cjfa-52246	10	26	and	and	CCONJ
cjfa-52246	10	27	2013	2013	NUM
cjfa-52246	10	28	-	-	SYM
cjfa-52246	10	29	2022	2022	NUM
cjfa-52246	10	30	)	)	PUNCT
cjfa-52246	10	31	;	;	PUNCT
cjfa-52246	10	32	in	in	ADP
cjfa-52246	10	33	the	the	DET
cjfa-52246	10	34	same	same	ADJ
cjfa-52246	10	35	vein	vein	NOUN
cjfa-52246	10	36	,	,	PUNCT
cjfa-52246	10	37	there	there	PRON
cjfa-52246	10	38	was	be	VERB
cjfa-52246	10	39	a	a	DET
cjfa-52246	10	40	significant	significant	ADJ
cjfa-52246	10	41	increase	increase	NOUN
cjfa-52246	10	42	in	in	ADP
cjfa-52246	10	43	mean	mean	ADJ
cjfa-52246	10	44	net	net	ADJ
cjfa-52246	10	45	sales	sale	NOUN
cjfa-52246	10	46	value	value	NOUN
cjfa-52246	10	47	by	by	ADP
cjfa-52246	10	48	up	up	ADP
cjfa-52246	10	49	to	to	PART
cjfa-52246	10	50	nine	nine	NUM
cjfa-52246	10	51	hundred	hundred	NUM
cjfa-52246	10	52	percent	percent	NOUN
cjfa-52246	10	53	–	–	PUNCT
cjfa-52246	10	54	an	an	DET
cjfa-52246	10	55	increase	increase	NOUN
cjfa-52246	10	56	which	which	PRON
cjfa-52246	10	57	dwarfs	dwarf	VERB
cjfa-52246	10	58	the	the	DET
cjfa-52246	10	59	hundred	hundred	NUM
cjfa-52246	10	60	percent	percent	NOUN
cjfa-52246	10	61	increases	increase	NOUN
cjfa-52246	10	62	in	in	ADP
cjfa-52246	10	63	the	the	DET
cjfa-52246	10	64	ads	ad	NOUN
cjfa-52246	10	65	to	to	ADP
cjfa-52246	10	66	sales	sale	NOUN
cjfa-52246	10	67	ratio	ratio	NOUN
cjfa-52246	10	68	over	over	ADP
cjfa-52246	10	69	the	the	DET
cjfa-52246	10	70	period	period	NOUN
cjfa-52246	10	71	.	.	PUNCT
cjfa-52246	11	1	furthermore	furthermore	ADV
cjfa-52246	11	2	,	,	PUNCT
cjfa-52246	11	3	a	a	DET
cjfa-52246	11	4	simple	simple	ADJ
cjfa-52246	11	5	regression	regression	NOUN
cjfa-52246	11	6	analysis	analysis	NOUN
cjfa-52246	11	7	shows	show	VERB
cjfa-52246	11	8	that	that	SCONJ
cjfa-52246	11	9	marketing	marketing	NOUN
cjfa-52246	11	10	expenditures	expenditure	NOUN
cjfa-52246	11	11	(	(	PUNCT
cjfa-52246	11	12	used	use	VERB
cjfa-52246	11	13	as	as	ADP
cjfa-52246	11	14	proxy	proxy	NOUN
cjfa-52246	11	15	for	for	ADP
cjfa-52246	11	16	ads	ad	NOUN
cjfa-52246	11	17	activity	activity	NOUN
cjfa-52246	11	18	)	)	PUNCT
cjfa-52246	11	19	produced	produce	VERB
cjfa-52246	11	20	a	a	DET
cjfa-52246	11	21	highly	highly	ADV
cjfa-52246	11	22	significant	significant	ADJ
cjfa-52246	11	23	positive	positive	ADJ
cjfa-52246	11	24	effect	effect	NOUN
cjfa-52246	11	25	on	on	ADP
cjfa-52246	11	26	net	net	ADJ
cjfa-52246	11	27	sales	sale	NOUN
cjfa-52246	11	28	at	at	ADP
cjfa-52246	11	29	a	a	DET
cjfa-52246	11	30	p	p	NOUN
cjfa-52246	11	31	-	-	PUNCT
cjfa-52246	11	32	value	value	NOUN
cjfa-52246	11	33	of	of	ADP
cjfa-52246	11	34	less	less	ADJ
cjfa-52246	11	35	than	than	ADP
cjfa-52246	11	36	p<0.00001	p<0.00001	PROPN
cjfa-52246	11	37	.	.	PUNCT
cjfa-52246	12	1	this	this	DET
cjfa-52246	12	2	finding	finding	NOUN
cjfa-52246	12	3	shows	show	VERB
cjfa-52246	12	4	that	that	SCONJ
cjfa-52246	12	5	current	current	ADJ
cjfa-52246	12	6	literature	literature	NOUN
cjfa-52246	12	7	suggestion	suggestion	NOUN
cjfa-52246	12	8	that	that	PRON
cjfa-52246	12	9	increased	increase	VERB
cjfa-52246	12	10	ads	ad	NOUN
cjfa-52246	12	11	may	may	AUX
cjfa-52246	12	12	wane	wane	VERB
cjfa-52246	12	13	consumer	consumer	NOUN
cjfa-52246	12	14	brand	brand	NOUN
cjfa-52246	12	15	patronage	patronage	NOUN
cjfa-52246	12	16	may	may	AUX
cjfa-52246	12	17	not	not	PART
cjfa-52246	12	18	be	be	AUX
cjfa-52246	12	19	applicable	applicable	ADJ
cjfa-52246	12	20	to	to	ADP
cjfa-52246	12	21	all	all	DET
cjfa-52246	12	22	industries	industry	NOUN
cjfa-52246	12	23	,	,	PUNCT
cjfa-52246	12	24	rather	rather	ADV
cjfa-52246	12	25	,	,	PUNCT
cjfa-52246	12	26	this	this	DET
cjfa-52246	12	27	paper	paper	NOUN
cjfa-52246	12	28	’s	’s	PART
cjfa-52246	12	29	result	result	NOUN
cjfa-52246	12	30	indicates	indicate	VERB
cjfa-52246	12	31	that	that	SCONJ
cjfa-52246	12	32	for	for	SCONJ
cjfa-52246	12	33	companies	company	NOUN
cjfa-52246	12	34	such	such	ADJ
cjfa-52246	12	35	as	as	ADP
cjfa-52246	12	36	amazon	amazon	NOUN
cjfa-52246	12	37	,	,	PUNCT
cjfa-52246	12	38	increased	increased	ADJ
cjfa-52246	12	39	ads	ad	NOUN
cjfa-52246	12	40	,	,	PUNCT
cjfa-52246	12	41	or	or	CCONJ
cjfa-52246	12	42	marketing	marketing	NOUN
cjfa-52246	12	43	and	and	CCONJ
cjfa-52246	12	44	promotion	promotion	NOUN
cjfa-52246	12	45	activities	activity	NOUN
cjfa-52246	12	46	may	may	AUX
cjfa-52246	12	47	produce	produce	VERB
cjfa-52246	12	48	high	high	ADJ
cjfa-52246	12	49	net	net	ADJ
cjfa-52246	12	50	sales	sale	NOUN
cjfa-52246	12	51	in	in	ADP
cjfa-52246	12	52	some	some	DET
cjfa-52246	12	53	companies	company	NOUN
cjfa-52246	12	54	such	such	ADJ
cjfa-52246	12	55	as	as	ADP
cjfa-52246	12	56	amazon	amazon	NOUN
cjfa-52246	12	57	.	.	PUNCT
cjfa-52246	13	1	the	the	DET
cjfa-52246	13	2	paper	paper	NOUN
cjfa-52246	13	3	contributes	contribute	VERB
cjfa-52246	13	4	by	by	ADP
cjfa-52246	13	5	developing	develop	VERB
cjfa-52246	13	6	a	a	DET
cjfa-52246	13	7	process	process	NOUN
cjfa-52246	13	8	framework	framework	NOUN
cjfa-52246	13	9	for	for	ADP
cjfa-52246	13	10	repeated	repeat	VERB
cjfa-52246	13	11	advertisement	advertisement	NOUN
cjfa-52246	13	12	,	,	PUNCT
cjfa-52246	13	13	ads	ad	NOUN
cjfa-52246	13	14	to	to	ADP
cjfa-52246	13	15	sales	sale	NOUN
cjfa-52246	13	16	ratio	ratio	NOUN
cjfa-52246	13	17	and	and	CCONJ
cjfa-52246	13	18	net	net	ADJ
cjfa-52246	13	19	sales	sale	NOUN
cjfa-52246	13	20	.	.	PUNCT
cjfa-52246	14	1	it	it	PRON
cjfa-52246	14	2	recom	recom	VERB
cjfa-52246	14	3	collins	collins	PROPN
cjfa-52246	14	4	c	c	PROPN
cjfa-52246	14	5	ngwakwe2828	ngwakwe2828	PROPN
cjfa-52246	14	6	mends	mend	VERB
cjfa-52246	14	7	further	further	ADJ
cjfa-52246	14	8	application	application	NOUN
cjfa-52246	14	9	of	of	ADP
cjfa-52246	14	10	the	the	DET
cjfa-52246	14	11	proposed	propose	VERB
cjfa-52246	14	12	framework	framework	NOUN
cjfa-52246	14	13	in	in	ADP
cjfa-52246	14	14	related	related	ADJ
cjfa-52246	14	15	companies	company	NOUN
cjfa-52246	14	16	by	by	ADP
cjfa-52246	14	17	future	future	ADJ
cjfa-52246	14	18	researchers	researcher	NOUN
cjfa-52246	14	19	.	.	PUNCT
cjfa-52246	14	20	 	 	SPACE
cjfa-52246	15	1	introduction	introduction	NOUN
cjfa-52246	15	2	 	 	SPACE
cjfa-52246	15	3	introduction	introduction	NOUN
cjfa-52246	15	4	the	the	DET
cjfa-52246	15	5	cost	cost	NOUN
cjfa-52246	15	6	of	of	ADP
cjfa-52246	15	7	advertising	advertising	NOUN
cjfa-52246	15	8	remains	remain	VERB
cjfa-52246	15	9	a	a	DET
cjfa-52246	15	10	contentious	contentious	ADJ
cjfa-52246	15	11	issue	issue	NOUN
cjfa-52246	15	12	amongst	amongst	ADP
cjfa-52246	15	13	chartered	chartered	ADJ
cjfa-52246	15	14	accountants	accountant	NOUN
cjfa-52246	15	15	and/or	and/or	CCONJ
cjfa-52246	15	16	chief	chief	ADJ
cjfa-52246	15	17	financial	financial	ADJ
cjfa-52246	15	18	officers	officer	NOUN
cjfa-52246	15	19	;	;	PUNCT
cjfa-52246	15	20	this	this	PRON
cjfa-52246	15	21	is	be	AUX
cjfa-52246	15	22	because	because	SCONJ
cjfa-52246	15	23	whether	whether	SCONJ
cjfa-52246	15	24	it	it	PRON
cjfa-52246	15	25	is	be	AUX
cjfa-52246	15	26	capitalised	capitalise	VERB
cjfa-52246	15	27	or	or	CCONJ
cjfa-52246	15	28	recognised	recognise	VERB
cjfa-52246	15	29	and	and	CCONJ
cjfa-52246	15	30	written	write	VERB
cjfa-52246	15	31	off	off	ADP
cjfa-52246	15	32	against	against	ADP
cjfa-52246	15	33	revenue	revenue	NOUN
cjfa-52246	15	34	as	as	SCONJ
cjfa-52246	15	35	it	it	PRON
cjfa-52246	15	36	is	be	AUX
cjfa-52246	15	37	incurred	incur	VERB
cjfa-52246	15	38	,	,	PUNCT
cjfa-52246	15	39	the	the	DET
cjfa-52246	15	40	cost	cost	NOUN
cjfa-52246	15	41	of	of	ADP
cjfa-52246	15	42	advertising	advertising	NOUN
cjfa-52246	15	43	remains	remain	VERB
cjfa-52246	15	44	an	an	DET
cjfa-52246	15	45	important	important	ADJ
cjfa-52246	15	46	accounting	accounting	NOUN
cjfa-52246	15	47	costs	cost	NOUN
cjfa-52246	15	48	given	give	VERB
cjfa-52246	15	49	the	the	DET
cjfa-52246	15	50	intangible	intangible	ADJ
cjfa-52246	15	51	but	but	CCONJ
cjfa-52246	15	52	important	important	ADJ
cjfa-52246	15	53	impact	impact	NOUN
cjfa-52246	15	54	on	on	ADP
cjfa-52246	15	55	both	both	CCONJ
cjfa-52246	15	56	current	current	ADJ
cjfa-52246	15	57	and	and	CCONJ
cjfa-52246	15	58	future	future	ADJ
cjfa-52246	15	59	profits	profit	NOUN
cjfa-52246	15	60	of	of	ADP
cjfa-52246	15	61	a	a	DET
cjfa-52246	15	62	company	company	NOUN
cjfa-52246	15	63	including	include	VERB
cjfa-52246	15	64	the	the	DET
cjfa-52246	15	65	quagmire	quagmire	NOUN
cjfa-52246	15	66	about	about	ADP
cjfa-52246	15	67	the	the	DET
cjfa-52246	15	68	tax	tax	NOUN
cjfa-52246	15	69	benefit	benefit	NOUN
cjfa-52246	15	70	recognition	recognition	NOUN
cjfa-52246	15	71	(	(	PUNCT
cjfa-52246	15	72	maples	maple	NOUN
cjfa-52246	15	73	&	&	CCONJ
cjfa-52246	15	74	earles	earle	NOUN
cjfa-52246	15	75	,	,	PUNCT
cjfa-52246	15	76	1999	1999	NUM
cjfa-52246	15	77	)	)	PUNCT
cjfa-52246	15	78	.	.	PUNCT
cjfa-52246	16	1	hence	hence	ADV
cjfa-52246	16	2	,	,	PUNCT
cjfa-52246	16	3	the	the	DET
cjfa-52246	16	4	accounting	accounting	NOUN
cjfa-52246	16	5	intricacy	intricacy	NOUN
cjfa-52246	16	6	associated	associate	VERB
cjfa-52246	16	7	with	with	ADP
cjfa-52246	16	8	advertisement	advertisement	NOUN
cjfa-52246	16	9	expenses	expense	NOUN
cjfa-52246	16	10	makes	make	VERB
cjfa-52246	16	11	it	it	PRON
cjfa-52246	16	12	imperative	imperative	ADJ
cjfa-52246	16	13	to	to	PART
cjfa-52246	16	14	consider	consider	VERB
cjfa-52246	16	15	whether	whether	SCONJ
cjfa-52246	16	16	repetitive	repetitive	ADJ
cjfa-52246	16	17	advertisement	advertisement	NOUN
cjfa-52246	16	18	really	really	ADV
cjfa-52246	16	19	attracts	attract	VERB
cjfa-52246	16	20	benefits	benefit	NOUN
cjfa-52246	16	21	or	or	CCONJ
cjfa-52246	16	22	loss	loss	NOUN
cjfa-52246	16	23	for	for	ADP
cjfa-52246	16	24	the	the	DET
cjfa-52246	16	25	company	company	NOUN
cjfa-52246	16	26	(	(	PUNCT
cjfa-52246	16	27	verma	verma	PROPN
cjfa-52246	16	28	,	,	PUNCT
cjfa-52246	16	29	2009	2009	NUM
cjfa-52246	16	30	)	)	PUNCT
cjfa-52246	16	31	.	.	PUNCT
cjfa-52246	17	1	advertising	advertising	NOUN
cjfa-52246	17	2	expenses	expense	NOUN
cjfa-52246	17	3	features	feature	VERB
cjfa-52246	17	4	prominently	prominently	ADV
cjfa-52246	17	5	as	as	ADP
cjfa-52246	17	6	a	a	DET
cjfa-52246	17	7	vital	vital	ADJ
cjfa-52246	17	8	element	element	NOUN
cjfa-52246	17	9	of	of	ADP
cjfa-52246	17	10	operating	operating	NOUN
cjfa-52246	17	11	expenses	expense	NOUN
cjfa-52246	17	12	in	in	ADP
cjfa-52246	17	13	the	the	DET
cjfa-52246	17	14	accountant	accountant	NOUN
cjfa-52246	17	15	’s	’s	PART
cjfa-52246	17	16	financial	financial	ADJ
cjfa-52246	17	17	accounts	account	NOUN
cjfa-52246	17	18	and	and	CCONJ
cjfa-52246	17	19	in	in	ADP
cjfa-52246	17	20	some	some	DET
cjfa-52246	17	21	management	management	NOUN
cjfa-52246	17	22	accounting	accounting	NOUN
cjfa-52246	17	23	analysis	analysis	NOUN
cjfa-52246	17	24	(	(	PUNCT
cjfa-52246	17	25	mun	mun	PROPN
cjfa-52246	17	26	&	&	CCONJ
cjfa-52246	17	27	jan	jan	PROPN
cjfa-52246	17	28	,	,	PUNCT
cjfa-52246	17	29	2018	2018	NUM
cjfa-52246	17	30	;	;	PUNCT
cjfa-52246	17	31	enache	enache	PROPN
cjfa-52246	17	32	&	&	CCONJ
cjfa-52246	17	33	srivastava	srivastava	PROPN
cjfa-52246	17	34	,	,	PUNCT
cjfa-52246	17	35	2018	2018	NUM
cjfa-52246	17	36	;	;	PUNCT
cjfa-52246	17	37	matsuoka	matsuoka	NOUN
cjfa-52246	17	38	,	,	PUNCT
cjfa-52246	17	39	2020	2020	NUM
cjfa-52246	17	40	)	)	PUNCT
cjfa-52246	17	41	.	.	PUNCT
cjfa-52246	18	1	however	however	ADV
cjfa-52246	18	2	,	,	PUNCT
cjfa-52246	18	3	accounting	account	VERB
cjfa-52246	18	4	research	research	NOUN
cjfa-52246	18	5	seldom	seldom	ADV
cjfa-52246	18	6	dwells	dwell	VERB
cjfa-52246	18	7	on	on	ADP
cjfa-52246	18	8	advertising	advertising	NOUN
cjfa-52246	18	9	expenses	expense	NOUN
cjfa-52246	18	10	and	and	CCONJ
cjfa-52246	18	11	the	the	DET
cjfa-52246	18	12	attendant	attendant	ADJ
cjfa-52246	18	13	ramifications	ramification	NOUN
cjfa-52246	18	14	on	on	ADP
cjfa-52246	18	15	sales	sale	NOUN
cjfa-52246	18	16	revenue	revenue	NOUN
cjfa-52246	18	17	.	.	PUNCT
cjfa-52246	19	1	however	however	ADV
cjfa-52246	19	2	,	,	PUNCT
cjfa-52246	19	3	there	there	PRON
cjfa-52246	19	4	is	be	VERB
cjfa-52246	19	5	a	a	DET
cjfa-52246	19	6	gradual	gradual	ADJ
cjfa-52246	19	7	shift	shift	NOUN
cjfa-52246	19	8	in	in	ADP
cjfa-52246	19	9	moder	moder	PROPN
cjfa-52246	19	10	accounting	accounting	NOUN
cjfa-52246	19	11	research	research	NOUN
cjfa-52246	19	12	where	where	SCONJ
cjfa-52246	19	13	some	some	DET
cjfa-52246	19	14	scholars	scholar	NOUN
cjfa-52246	19	15	have	have	AUX
cjfa-52246	19	16	begun	begin	VERB
cjfa-52246	19	17	to	to	PART
cjfa-52246	19	18	consider	consider	VERB
cjfa-52246	19	19	advertising	advertising	NOUN
cjfa-52246	19	20	expenditure	expenditure	NOUN
cjfa-52246	19	21	and/or	and/or	CCONJ
cjfa-52246	19	22	investment	investment	NOUN
cjfa-52246	19	23	phenomena	phenomenon	NOUN
cjfa-52246	19	24	as	as	ADP
cjfa-52246	19	25	imperative	imperative	ADJ
cjfa-52246	19	26	toward	toward	ADP
cjfa-52246	19	27	bolstering	bolster	VERB
cjfa-52246	19	28	the	the	DET
cjfa-52246	19	29	strategic	strategic	ADJ
cjfa-52246	19	30	decision	decision	NOUN
cjfa-52246	19	31	-	-	PUNCT
cjfa-52246	19	32	making	making	NOUN
cjfa-52246	19	33	of	of	ADP
cjfa-52246	19	34	chief	chief	ADJ
cjfa-52246	19	35	financial	financial	ADJ
cjfa-52246	19	36	officers	officer	NOUN
cjfa-52246	19	37	,	,	PUNCT
cjfa-52246	19	38	marketing	marketing	NOUN
cjfa-52246	19	39	managers	manager	NOUN
cjfa-52246	19	40	,	,	PUNCT
cjfa-52246	19	41	production	production	NOUN
cjfa-52246	19	42	mangers	manger	NOUN
cjfa-52246	19	43	and	and	CCONJ
cjfa-52246	19	44	other	other	ADJ
cjfa-52246	19	45	managers	manager	NOUN
cjfa-52246	19	46	in	in	ADP
cjfa-52246	19	47	the	the	DET
cjfa-52246	19	48	corporation	corporation	NOUN
cjfa-52246	19	49	.	.	PUNCT
cjfa-52246	20	1	perhaps	perhaps	ADV
cjfa-52246	20	2	the	the	DET
cjfa-52246	20	3	importance	importance	NOUN
cjfa-52246	20	4	of	of	ADP
cjfa-52246	20	5	advertising	advertising	NOUN
cjfa-52246	20	6	expenditures	expenditure	NOUN
cjfa-52246	20	7	and	and	CCONJ
cjfa-52246	20	8	their	their	PRON
cjfa-52246	20	9	effectiveness	effectiveness	NOUN
cjfa-52246	20	10	have	have	AUX
cjfa-52246	20	11	become	become	VERB
cjfa-52246	20	12	more	more	ADV
cjfa-52246	20	13	profound	profound	ADJ
cjfa-52246	20	14	in	in	ADP
cjfa-52246	20	15	contemporary	contemporary	ADJ
cjfa-52246	20	16	fourth	fourth	PROPN
cjfa-52246	20	17	industrial	industrial	ADJ
cjfa-52246	20	18	revolution	revolution	NOUN
cjfa-52246	20	19	,	,	PUNCT
cjfa-52246	20	20	where	where	SCONJ
cjfa-52246	20	21	information	information	NOUN
cjfa-52246	20	22	technology	technology	NOUN
cjfa-52246	20	23	with	with	ADP
cjfa-52246	20	24	attendant	attendant	ADJ
cjfa-52246	20	25	artificial	artificial	ADJ
cjfa-52246	20	26	intelligence	intelligence	NOUN
cjfa-52246	20	27	and	and	CCONJ
cjfa-52246	20	28	digital	digital	ADJ
cjfa-52246	20	29	marketing	marketing	NOUN
cjfa-52246	20	30	has	have	AUX
cjfa-52246	20	31	brought	bring	VERB
cjfa-52246	20	32	unprecedent	unprecedent	NOUN
cjfa-52246	20	33	disruptions	disruption	NOUN
cjfa-52246	20	34	and/or	and/or	CCONJ
cjfa-52246	20	35	innovations	innovation	NOUN
cjfa-52246	20	36	in	in	ADP
cjfa-52246	20	37	product	product	NOUN
cjfa-52246	20	38	advertising	advertising	NOUN
cjfa-52246	20	39	investments	investment	NOUN
cjfa-52246	20	40	and	and	CCONJ
cjfa-52246	20	41	their	their	PRON
cjfa-52246	20	42	various	various	ADJ
cjfa-52246	20	43	modes	mode	NOUN
cjfa-52246	20	44	of	of	ADP
cjfa-52246	20	45	communication	communication	NOUN
cjfa-52246	20	46	(	(	PUNCT
cjfa-52246	20	47	matsuoka	matsuoka	NOUN
cjfa-52246	20	48	,	,	PUNCT
cjfa-52246	20	49	2020	2020	NUM
cjfa-52246	20	50	)	)	PUNCT
cjfa-52246	20	51	.	.	PUNCT
cjfa-52246	21	1	one	one	NUM
cjfa-52246	21	2	of	of	ADP
cjfa-52246	21	3	the	the	DET
cjfa-52246	21	4	extant	extant	ADJ
cjfa-52246	21	5	research	research	NOUN
cjfa-52246	21	6	that	that	PRON
cjfa-52246	21	7	looked	look	VERB
cjfa-52246	21	8	at	at	ADP
cjfa-52246	21	9	advertising	advertising	NOUN
cjfa-52246	21	10	expenditures	expenditure	NOUN
cjfa-52246	21	11	effect	effect	NOUN
cjfa-52246	21	12	include	include	VERB
cjfa-52246	21	13	the	the	DET
cjfa-52246	21	14	paper	paper	NOUN
cjfa-52246	21	15	in	in	ADP
cjfa-52246	21	16	the	the	DET
cjfa-52246	21	17	copernican	copernican	PROPN
cjfa-52246	21	18	journal	journal	PROPN
cjfa-52246	21	19	of	of	ADP
cjfa-52246	21	20	finance	finance	NOUN
cjfa-52246	21	21	and	and	CCONJ
cjfa-52246	21	22	accounting	accounting	NOUN
cjfa-52246	21	23	,	,	PUNCT
cjfa-52246	21	24	which	which	PRON
cjfa-52246	21	25	focussed	focusse	VERB
cjfa-52246	21	26	on	on	ADP
cjfa-52246	21	27	the	the	DET
cjfa-52246	21	28	effect	effect	NOUN
cjfa-52246	21	29	of	of	ADP
cjfa-52246	21	30	intangible	intangible	ADJ
cjfa-52246	21	31	corporate	corporate	ADJ
cjfa-52246	21	32	factors	factor	NOUN
cjfa-52246	21	33	on	on	ADP
cjfa-52246	21	34	profitability	profitability	NOUN
cjfa-52246	21	35	–	–	PUNCT
cjfa-52246	21	36	where	where	SCONJ
cjfa-52246	21	37	intangible	intangible	ADJ
cjfa-52246	21	38	includes	include	VERB
cjfa-52246	21	39	advertising	advertising	NOUN
cjfa-52246	21	40	expenses	expense	NOUN
cjfa-52246	21	41	(	(	PUNCT
cjfa-52246	21	42	kaymaz	kaymaz	PROPN
cjfa-52246	21	43	,	,	PUNCT
cjfa-52246	21	44	yilmaz	yilmaz	PROPN
cjfa-52246	21	45	&	&	CCONJ
cjfa-52246	21	46	kaymaz	kaymaz	PROPN
cjfa-52246	21	47	,	,	PUNCT
cjfa-52246	21	48	2019	2019	NUM
cjfa-52246	21	49	)	)	PUNCT
cjfa-52246	21	50	.	.	PUNCT
cjfa-52246	22	1	the	the	DET
cjfa-52246	22	2	importance	importance	NOUN
cjfa-52246	22	3	of	of	ADP
cjfa-52246	22	4	advertising	advertising	NOUN
cjfa-52246	22	5	in	in	ADP
cjfa-52246	22	6	accounting	accounting	NOUN
cjfa-52246	22	7	decision	decision	NOUN
cjfa-52246	22	8	making	making	NOUN
cjfa-52246	22	9	and	and	CCONJ
cjfa-52246	22	10	hence	hence	ADV
cjfa-52246	22	11	the	the	DET
cjfa-52246	22	12	significance	significance	NOUN
cjfa-52246	22	13	of	of	ADP
cjfa-52246	22	14	this	this	DET
cjfa-52246	22	15	paper	paper	NOUN
cjfa-52246	22	16	is	be	AUX
cjfa-52246	22	17	highlighted	highlight	VERB
cjfa-52246	22	18	in	in	ADP
cjfa-52246	22	19	a	a	DET
cjfa-52246	22	20	harvard	harvard	PROPN
cjfa-52246	22	21	business	business	PROPN
cjfa-52246	22	22	review	review	PROPN
cjfa-52246	22	23	paper	paper	NOUN
cjfa-52246	22	24	,	,	PUNCT
cjfa-52246	22	25	which	which	PRON
cjfa-52246	22	26	highlighted	highlight	VERB
cjfa-52246	22	27	the	the	DET
cjfa-52246	22	28	shortsighted	shortsighted	ADJ
cjfa-52246	22	29	view	view	NOUN
cjfa-52246	22	30	of	of	ADP
cjfa-52246	22	31	advertising	advertising	NOUN
cjfa-52246	22	32	expenditure	expenditure	NOUN
cjfa-52246	22	33	by	by	ADP
cjfa-52246	22	34	management	management	NOUN
cjfa-52246	22	35	where	where	SCONJ
cjfa-52246	22	36	emphasis	emphasis	NOUN
cjfa-52246	22	37	seem	seem	VERB
cjfa-52246	22	38	to	to	PART
cjfa-52246	22	39	focus	focus	VERB
cjfa-52246	22	40	more	more	ADV
cjfa-52246	22	41	on	on	ADP
cjfa-52246	22	42	the	the	DET
cjfa-52246	22	43	impact	impact	NOUN
cjfa-52246	22	44	on	on	ADP
cjfa-52246	22	45	short	short	ADJ
cjfa-52246	22	46	-	-	PUNCT
cjfa-52246	22	47	term	term	NOUN
cjfa-52246	22	48	prof	prof	NOUN
cjfa-52246	22	49	differential	differential	ADJ
cjfa-52246	22	50	effect	effect	NOUN
cjfa-52246	22	51	of	of	ADP
cjfa-52246	22	52	advertising	advertising	NOUN
cjfa-52246	22	53	frequency	frequency	NOUN
cjfa-52246	22	54	on	on	ADP
cjfa-52246	22	55	sales	sale	NOUN
cjfa-52246	22	56	turnover	turnover	NOUN
cjfa-52246	22	57	…	…	PUNCT
cjfa-52246	22	58	2929	2929	NUM
cjfa-52246	22	59	it	it	PRON
cjfa-52246	22	60	and	and	CCONJ
cjfa-52246	22	61	loss	loss	NOUN
cjfa-52246	22	62	accounts	account	NOUN
cjfa-52246	22	63	.	.	PUNCT
cjfa-52246	23	1	rather	rather	ADV
cjfa-52246	23	2	it	it	PRON
cjfa-52246	23	3	is	be	AUX
cjfa-52246	23	4	advised	advise	VERB
cjfa-52246	23	5	that	that	SCONJ
cjfa-52246	23	6	management	management	NOUN
cjfa-52246	23	7	’s	’s	PART
cjfa-52246	23	8	view	view	NOUN
cjfa-52246	23	9	of	of	ADP
cjfa-52246	23	10	advertising	advertising	NOUN
cjfa-52246	23	11	expenditure	expenditure	NOUN
cjfa-52246	23	12	should	should	AUX
cjfa-52246	23	13	be	be	AUX
cjfa-52246	23	14	more	more	ADJ
cjfa-52246	23	15	of	of	ADP
cjfa-52246	23	16	as	as	ADP
cjfa-52246	23	17	capital	capital	NOUN
cjfa-52246	23	18	investment	investment	NOUN
cjfa-52246	23	19	whose	whose	DET
cjfa-52246	23	20	financial	financial	ADJ
cjfa-52246	23	21	benefits	benefit	NOUN
cjfa-52246	23	22	in	in	ADP
cjfa-52246	23	23	form	form	NOUN
cjfa-52246	23	24	of	of	ADP
cjfa-52246	23	25	sales	sale	NOUN
cjfa-52246	23	26	revenue	revenue	NOUN
cjfa-52246	23	27	would	would	AUX
cjfa-52246	23	28	be	be	AUX
cjfa-52246	23	29	generated	generate	VERB
cjfa-52246	23	30	over	over	ADP
cjfa-52246	23	31	time	time	NOUN
cjfa-52246	23	32	in	in	ADP
cjfa-52246	23	33	a	a	DET
cjfa-52246	23	34	stream	stream	NOUN
cjfa-52246	23	35	of	of	ADP
cjfa-52246	23	36	flows	flow	NOUN
cjfa-52246	23	37	(	(	PUNCT
cjfa-52246	23	38	dhalla	dhalla	NOUN
cjfa-52246	23	39	,	,	PUNCT
cjfa-52246	23	40	1978	1978	NUM
cjfa-52246	23	41	)	)	PUNCT
cjfa-52246	23	42	.	.	PUNCT
cjfa-52246	24	1	whilst	whilst	SCONJ
cjfa-52246	24	2	some	some	DET
cjfa-52246	24	3	business	business	NOUN
cjfa-52246	24	4	executives	executive	NOUN
cjfa-52246	24	5	might	might	AUX
cjfa-52246	24	6	seem	seem	VERB
cjfa-52246	24	7	bewildered	bewildered	ADJ
cjfa-52246	24	8	by	by	ADP
cjfa-52246	24	9	disruptions	disruption	NOUN
cjfa-52246	24	10	caused	cause	VERB
cjfa-52246	24	11	by	by	ADP
cjfa-52246	24	12	the	the	DET
cjfa-52246	24	13	digital	digital	ADJ
cjfa-52246	24	14	world	world	NOUN
cjfa-52246	24	15	regarding	regard	VERB
cjfa-52246	24	16	product	product	NOUN
cjfa-52246	24	17	communications	communication	NOUN
cjfa-52246	24	18	and	and	CCONJ
cjfa-52246	24	19	the	the	DET
cjfa-52246	24	20	expenditures	expenditure	NOUN
cjfa-52246	24	21	thereof	thereof	ADV
cjfa-52246	24	22	,	,	PUNCT
cjfa-52246	24	23	the	the	DET
cjfa-52246	24	24	industrial	industrial	ADJ
cjfa-52246	24	25	and	and	CCONJ
cjfa-52246	24	26	commercial	commercial	ADJ
cjfa-52246	24	27	ecosystem	ecosystem	NOUN
cjfa-52246	24	28	under	under	ADP
cjfa-52246	24	29	the	the	DET
cjfa-52246	24	30	current	current	ADJ
cjfa-52246	24	31	digital	digital	ADJ
cjfa-52246	24	32	world	world	NOUN
cjfa-52246	24	33	also	also	ADV
cjfa-52246	24	34	requires	require	VERB
cjfa-52246	24	35	expenditure	expenditure	NOUN
cjfa-52246	24	36	and/or	and/or	CCONJ
cjfa-52246	24	37	investment	investment	NOUN
cjfa-52246	24	38	adaptation	adaptation	NOUN
cjfa-52246	24	39	regarding	regard	VERB
cjfa-52246	24	40	product	product	NOUN
cjfa-52246	24	41	promotions	promotion	NOUN
cjfa-52246	24	42	albeit	albeit	SCONJ
cjfa-52246	24	43	emerging	emerge	VERB
cjfa-52246	24	44	new	new	ADJ
cjfa-52246	24	45	forms	form	NOUN
cjfa-52246	24	46	of	of	ADP
cjfa-52246	24	47	product	product	NOUN
cjfa-52246	24	48	promotion	promotion	NOUN
cjfa-52246	24	49	metamorphosis	metamorphosis	NOUN
cjfa-52246	24	50	catalysed	catalyse	VERB
cjfa-52246	24	51	by	by	ADP
cjfa-52246	24	52	bourgeoning	bourgeon	VERB
cjfa-52246	24	53	technology	technology	NOUN
cjfa-52246	24	54	.	.	PUNCT
cjfa-52246	25	1	no	no	DET
cjfa-52246	25	2	business	business	NOUN
cjfa-52246	25	3	can	can	AUX
cjfa-52246	25	4	afford	afford	VERB
cjfa-52246	25	5	to	to	PART
cjfa-52246	25	6	lag	lag	VERB
cjfa-52246	25	7	as	as	SCONJ
cjfa-52246	25	8	this	this	PRON
cjfa-52246	25	9	would	would	AUX
cjfa-52246	25	10	mean	mean	VERB
cjfa-52246	25	11	loss	loss	NOUN
cjfa-52246	25	12	of	of	ADP
cjfa-52246	25	13	dire	dire	ADJ
cjfa-52246	25	14	market	market	NOUN
cjfa-52246	25	15	niche	niche	NOUN
cjfa-52246	25	16	and	and	CCONJ
cjfa-52246	25	17	revenue	revenue	NOUN
cjfa-52246	25	18	.	.	PUNCT
cjfa-52246	26	1	hence	hence	ADV
cjfa-52246	26	2	,	,	PUNCT
cjfa-52246	26	3	the	the	DET
cjfa-52246	26	4	question	question	NOUN
cjfa-52246	26	5	by	by	ADP
cjfa-52246	26	6	modern	modern	ADJ
cjfa-52246	26	7	corporate	corporate	ADJ
cjfa-52246	26	8	executives	executive	NOUN
cjfa-52246	26	9	is	be	AUX
cjfa-52246	26	10	whether	whether	SCONJ
cjfa-52246	26	11	advertising	advertising	NOUN
cjfa-52246	26	12	expenditure	expenditure	NOUN
cjfa-52246	26	13	or	or	CCONJ
cjfa-52246	26	14	investment	investment	NOUN
cjfa-52246	26	15	still	still	ADV
cjfa-52246	26	16	pays	pay	VERB
cjfa-52246	26	17	off	off	ADP
cjfa-52246	26	18	in	in	ADP
cjfa-52246	26	19	terms	term	NOUN
cjfa-52246	26	20	of	of	ADP
cjfa-52246	26	21	returning	return	VERB
cjfa-52246	26	22	commensurate	commensurate	ADJ
cjfa-52246	26	23	sales	sale	NOUN
cjfa-52246	26	24	turnover	turnover	NOUN
cjfa-52246	26	25	.	.	PUNCT
cjfa-52246	27	1	answering	answer	VERB
cjfa-52246	27	2	this	this	DET
cjfa-52246	27	3	question	question	NOUN
cjfa-52246	27	4	is	be	AUX
cjfa-52246	27	5	of	of	ADP
cjfa-52246	27	6	vital	vital	ADJ
cjfa-52246	27	7	value	value	NOUN
cjfa-52246	27	8	to	to	ADP
cjfa-52246	27	9	managers	manager	NOUN
cjfa-52246	27	10	as	as	SCONJ
cjfa-52246	27	11	they	they	PRON
cjfa-52246	27	12	grapple	grapple	VERB
cjfa-52246	27	13	with	with	ADP
cjfa-52246	27	14	growing	grow	VERB
cjfa-52246	27	15	stiff	stiff	ADJ
cjfa-52246	27	16	competition	competition	NOUN
cjfa-52246	27	17	in	in	ADP
cjfa-52246	27	18	the	the	DET
cjfa-52246	27	19	fluctuating	fluctuate	VERB
cjfa-52246	27	20	market	market	NOUN
cjfa-52246	27	21	environment	environment	NOUN
cjfa-52246	27	22	.	.	PUNCT
cjfa-52246	28	1	although	although	SCONJ
cjfa-52246	28	2	there	there	PRON
cjfa-52246	28	3	is	be	VERB
cjfa-52246	28	4	myriad	myriad	NOUN
cjfa-52246	28	5	of	of	ADP
cjfa-52246	28	6	impacts	impact	NOUN
cjfa-52246	28	7	which	which	PRON
cjfa-52246	28	8	advertising	advertising	NOUN
cjfa-52246	28	9	investment	investment	NOUN
cjfa-52246	28	10	might	might	AUX
cjfa-52246	28	11	have	have	VERB
cjfa-52246	28	12	on	on	ADP
cjfa-52246	28	13	overall	overall	ADJ
cjfa-52246	28	14	corporate	corporate	ADJ
cjfa-52246	28	15	financial	financial	ADJ
cjfa-52246	28	16	performance	performance	NOUN
cjfa-52246	28	17	,	,	PUNCT
cjfa-52246	28	18	the	the	DET
cjfa-52246	28	19	objective	objective	NOUN
cjfa-52246	28	20	of	of	ADP
cjfa-52246	28	21	this	this	DET
cjfa-52246	28	22	paper	paper	NOUN
cjfa-52246	28	23	is	be	AUX
cjfa-52246	28	24	to	to	PART
cjfa-52246	28	25	evaluate	evaluate	VERB
cjfa-52246	28	26	the	the	DET
cjfa-52246	28	27	differential	differential	ADJ
cjfa-52246	28	28	effect	effect	NOUN
cjfa-52246	28	29	of	of	ADP
cjfa-52246	28	30	advertising	advertising	NOUN
cjfa-52246	28	31	frequency	frequency	NOUN
cjfa-52246	28	32	on	on	ADP
cjfa-52246	28	33	sales	sale	NOUN
cjfa-52246	28	34	turnover	turnover	NOUN
cjfa-52246	28	35	.	.	PUNCT
cjfa-52246	29	1	the	the	DET
cjfa-52246	29	2	objective	objective	NOUN
cjfa-52246	29	3	is	be	AUX
cjfa-52246	29	4	driven	drive	VERB
cjfa-52246	29	5	by	by	ADP
cjfa-52246	29	6	a	a	DET
cjfa-52246	29	7	problem	problem	NOUN
cjfa-52246	29	8	,	,	PUNCT
cjfa-52246	29	9	which	which	PRON
cjfa-52246	29	10	emanates	emanate	VERB
cjfa-52246	29	11	from	from	ADP
cjfa-52246	29	12	a	a	DET
cjfa-52246	29	13	very	very	ADV
cjfa-52246	29	14	recent	recent	ADJ
cjfa-52246	29	15	empirical	empirical	ADJ
cjfa-52246	29	16	study	study	NOUN
cjfa-52246	29	17	,	,	PUNCT
cjfa-52246	29	18	which	which	PRON
cjfa-52246	29	19	reveals	reveal	VERB
cjfa-52246	29	20	that	that	SCONJ
cjfa-52246	29	21	repeated	repeat	VERB
cjfa-52246	29	22	advertising	advertising	NOUN
cjfa-52246	29	23	may	may	AUX
cjfa-52246	29	24	lead	lead	VERB
cjfa-52246	29	25	to	to	ADP
cjfa-52246	29	26	a	a	DET
cjfa-52246	29	27	loss	loss	NOUN
cjfa-52246	29	28	of	of	ADP
cjfa-52246	29	29	consumer	consumer	NOUN
cjfa-52246	29	30	patronage	patronage	NOUN
cjfa-52246	29	31	,	,	PUNCT
cjfa-52246	29	32	hence	hence	ADV
cjfa-52246	29	33	loss	loss	NOUN
cjfa-52246	29	34	of	of	ADP
cjfa-52246	29	35	sales	sale	NOUN
cjfa-52246	29	36	revenue	revenue	NOUN
cjfa-52246	29	37	(	(	PUNCT
cjfa-52246	29	38	tremor	tremor	PROPN
cjfa-52246	29	39	international	international	PROPN
cjfa-52246	29	40	,	,	PUNCT
cjfa-52246	29	41	2023	2023	NUM
cjfa-52246	29	42	)	)	PUNCT
cjfa-52246	29	43	.	.	PUNCT
cjfa-52246	30	1	this	this	DET
cjfa-52246	30	2	paper	paper	NOUN
cjfa-52246	30	3	thus	thus	ADV
cjfa-52246	30	4	attempts	attempt	VERB
cjfa-52246	30	5	to	to	PART
cjfa-52246	30	6	evaluate	evaluate	VERB
cjfa-52246	30	7	further	further	ADJ
cjfa-52246	30	8	applicability	applicability	NOUN
cjfa-52246	30	9	of	of	ADP
cjfa-52246	30	10	this	this	DET
cjfa-52246	30	11	finding	finding	NOUN
cjfa-52246	30	12	on	on	ADP
cjfa-52246	30	13	advertisement	advertisement	NOUN
cjfa-52246	30	14	to	to	ADP
cjfa-52246	30	15	sales	sale	NOUN
cjfa-52246	30	16	ratio	ratio	NOUN
cjfa-52246	30	17	(	(	PUNCT
cjfa-52246	30	18	ads	ad	NOUN
cjfa-52246	30	19	to	to	ADP
cjfa-52246	30	20	sales	sale	NOUN
cjfa-52246	30	21	ratio	ratio	NOUN
cjfa-52246	30	22	)	)	PUNCT
cjfa-52246	30	23	to	to	PART
cjfa-52246	30	24	provide	provide	VERB
cjfa-52246	30	25	additional	additional	ADJ
cjfa-52246	30	26	information	information	NOUN
cjfa-52246	30	27	on	on	ADP
cjfa-52246	30	28	how	how	SCONJ
cjfa-52246	30	29	adverts	advert	NOUN
cjfa-52246	30	30	may	may	AUX
cjfa-52246	30	31	impact	impact	VERB
cjfa-52246	30	32	on	on	ADP
cjfa-52246	30	33	sales	sale	NOUN
cjfa-52246	30	34	revenue	revenue	NOUN
cjfa-52246	30	35	and	and	CCONJ
cjfa-52246	30	36	ads	ad	NOUN
cjfa-52246	30	37	to	to	ADP
cjfa-52246	30	38	sales	sale	NOUN
cjfa-52246	30	39	ratio	ratio	NOUN
cjfa-52246	30	40	using	use	VERB
cjfa-52246	30	41	extended	extended	ADJ
cjfa-52246	30	42	company	company	NOUN
cjfa-52246	30	43	data	datum	NOUN
cjfa-52246	30	44	drawn	draw	VERB
cjfa-52246	30	45	from	from	ADP
cjfa-52246	30	46	financial	financial	ADJ
cjfa-52246	30	47	reports	report	NOUN
cjfa-52246	30	48	.	.	PUNCT
cjfa-52246	31	1	the	the	DET
cjfa-52246	31	2	paper	paper	NOUN
cjfa-52246	31	3	contributes	contribute	VERB
cjfa-52246	31	4	to	to	ADP
cjfa-52246	31	5	extant	extant	ADJ
cjfa-52246	31	6	research	research	NOUN
cjfa-52246	31	7	given	give	VERB
cjfa-52246	31	8	its	its	PRON
cjfa-52246	31	9	unique	unique	ADJ
cjfa-52246	31	10	model	model	NOUN
cjfa-52246	31	11	which	which	PRON
cjfa-52246	31	12	shifts	shift	NOUN
cjfa-52246	31	13	slightly	slightly	ADV
cjfa-52246	31	14	from	from	ADP
cjfa-52246	31	15	the	the	DET
cjfa-52246	31	16	dominant	dominant	ADJ
cjfa-52246	31	17	models	model	NOUN
cjfa-52246	31	18	which	which	PRON
cjfa-52246	31	19	have	have	AUX
cjfa-52246	31	20	focussed	focusse	VERB
cjfa-52246	31	21	more	more	ADV
cjfa-52246	31	22	on	on	ADP
cjfa-52246	31	23	advertising	advertising	NOUN
cjfa-52246	31	24	expenditure	expenditure	NOUN
cjfa-52246	31	25	with	with	ADP
cjfa-52246	31	26	little	little	ADJ
cjfa-52246	31	27	focus	focus	NOUN
cjfa-52246	31	28	on	on	ADP
cjfa-52246	31	29	advertising	advertising	NOUN
cjfa-52246	31	30	frequency	frequency	NOUN
cjfa-52246	31	31	and	and	CCONJ
cjfa-52246	31	32	the	the	DET
cjfa-52246	31	33	effect	effect	NOUN
cjfa-52246	31	34	on	on	ADP
cjfa-52246	31	35	sales	sale	NOUN
cjfa-52246	31	36	and	and	CCONJ
cjfa-52246	31	37	extension	extension	NOUN
cjfa-52246	31	38	to	to	ADP
cjfa-52246	31	39	ads	ad	NOUN
cjfa-52246	31	40	to	to	ADP
cjfa-52246	31	41	sales	sale	NOUN
cjfa-52246	31	42	ratio	ratio	NOUN
cjfa-52246	31	43	.	.	PUNCT
cjfa-52246	32	1	the	the	DET
cjfa-52246	32	2	paper	paper	NOUN
cjfa-52246	32	3	thus	thus	ADV
cjfa-52246	32	4	provides	provide	VERB
cjfa-52246	32	5	practical	practical	ADJ
cjfa-52246	32	6	industry	industry	NOUN
cjfa-52246	32	7	value	value	NOUN
cjfa-52246	32	8	to	to	ADP
cjfa-52246	32	9	chief	chief	ADJ
cjfa-52246	32	10	financial	financial	ADJ
cjfa-52246	32	11	officers	officer	NOUN
cjfa-52246	32	12	(	(	PUNCT
cjfa-52246	32	13	cfos	cfos	PROPN
cjfa-52246	32	14	)	)	PUNCT
cjfa-52246	32	15	with	with	ADP
cjfa-52246	32	16	important	important	ADJ
cjfa-52246	32	17	information	information	NOUN
cjfa-52246	32	18	towards	towards	ADP
cjfa-52246	32	19	advertising	advertising	NOUN
cjfa-52246	32	20	investment	investment	NOUN
cjfa-52246	32	21	decisions	decision	NOUN
cjfa-52246	32	22	to	to	PART
cjfa-52246	32	23	consider	consider	VERB
cjfa-52246	32	24	investment	investment	NOUN
cjfa-52246	32	25	in	in	ADP
cjfa-52246	32	26	advertising	advertising	NOUN
cjfa-52246	32	27	expenditure	expenditure	NOUN
cjfa-52246	32	28	as	as	ADP
cjfa-52246	32	29	an	an	DET
cjfa-52246	32	30	important	important	ADJ
cjfa-52246	32	31	driver	driver	NOUN
cjfa-52246	32	32	of	of	ADP
cjfa-52246	32	33	sales	sale	NOUN
cjfa-52246	32	34	revenue	revenue	NOUN
cjfa-52246	32	35	flow	flow	NOUN
cjfa-52246	32	36	–	–	PUNCT
cjfa-52246	32	37	hence	hence	ADV
cjfa-52246	32	38	for	for	SCONJ
cjfa-52246	32	39	companies	company	NOUN
cjfa-52246	32	40	such	such	ADJ
cjfa-52246	32	41	as	as	ADP
cjfa-52246	32	42	the	the	DET
cjfa-52246	32	43	amazon	amazon	NOUN
cjfa-52246	32	44	company	company	NOUN
cjfa-52246	32	45	,	,	PUNCT
cjfa-52246	32	46	a	a	DET
cjfa-52246	32	47	sustained	sustained	ADJ
cjfa-52246	32	48	investment	investment	NOUN
cjfa-52246	32	49	in	in	ADP
cjfa-52246	32	50	advertising	advertising	NOUN
cjfa-52246	32	51	,	,	PUNCT
cjfa-52246	32	52	or	or	CCONJ
cjfa-52246	32	53	marketing	marketing	NOUN
cjfa-52246	32	54	and	and	CCONJ
cjfa-52246	32	55	promotion	promotion	NOUN
cjfa-52246	32	56	should	should	AUX
cjfa-52246	32	57	be	be	AUX
cjfa-52246	32	58	an	an	DET
cjfa-52246	32	59	important	important	ADJ
cjfa-52246	32	60	subset	subset	NOUN
cjfa-52246	32	61	of	of	ADP
cjfa-52246	32	62	corporate	corporate	ADJ
cjfa-52246	32	63	expenditures	expenditure	NOUN
cjfa-52246	32	64	planning	plan	VERB
cjfa-52246	32	65	to	to	PART
cjfa-52246	32	66	reap	reap	VERB
cjfa-52246	32	67	the	the	DET
cjfa-52246	32	68	benefits	benefit	NOUN
cjfa-52246	32	69	on	on	ADP
cjfa-52246	32	70	sales	sale	NOUN
cjfa-52246	32	71	that	that	PRON
cjfa-52246	32	72	should	should	AUX
cjfa-52246	32	73	span	span	VERB
cjfa-52246	32	74	over	over	ADP
cjfa-52246	32	75	many	many	ADJ
cjfa-52246	32	76	years	year	NOUN
cjfa-52246	32	77	(	(	PUNCT
cjfa-52246	32	78	wang	wang	PROPN
cjfa-52246	32	79	,	,	PUNCT
cjfa-52246	32	80	zhang	zhang	PROPN
cjfa-52246	32	81	&	&	CCONJ
cjfa-52246	32	82	ouyang	ouyang	PROPN
cjfa-52246	32	83	,	,	PUNCT
cjfa-52246	32	84	2009	2009	NUM
cjfa-52246	32	85	;	;	PUNCT
cjfa-52246	32	86	dhalla	dhalla	NOUN
cjfa-52246	32	87	,	,	PUNCT
cjfa-52246	32	88	1978	1978	NUM
cjfa-52246	32	89	)	)	PUNCT
cjfa-52246	32	90	.	.	PUNCT
cjfa-52246	33	1	collins	collins	PROPN
cjfa-52246	33	2	c	c	PROPN
cjfa-52246	33	3	ngwakwe3030	ngwakwe3030	PROPN
cjfa-52246	33	4	methodology	methodology	NOUN
cjfa-52246	33	5	and	and	CCONJ
cjfa-52246	33	6	the	the	DET
cjfa-52246	33	7	research	research	NOUN
cjfa-52246	33	8	processmethodology	processmethodology	NOUN
cjfa-52246	33	9	and	and	CCONJ
cjfa-52246	33	10	the	the	DET
cjfa-52246	33	11	research	research	NOUN
cjfa-52246	33	12	process	process	NOUN
cjfa-52246	33	13	this	this	DET
cjfa-52246	33	14	paper	paper	NOUN
cjfa-52246	33	15	applies	apply	VERB
cjfa-52246	33	16	a	a	DET
cjfa-52246	33	17	mix	mix	NOUN
cjfa-52246	33	18	of	of	ADP
cjfa-52246	33	19	literature	literature	NOUN
cjfa-52246	33	20	review	review	PROPN
cjfa-52246	33	21	,	,	PUNCT
cjfa-52246	33	22	quantitative	quantitative	ADJ
cjfa-52246	33	23	analysis	analysis	NOUN
cjfa-52246	33	24	of	of	ADP
cjfa-52246	33	25	data	datum	NOUN
cjfa-52246	33	26	and	and	CCONJ
cjfa-52246	33	27	framework	framework	NOUN
cjfa-52246	33	28	(	(	PUNCT
cjfa-52246	33	29	or	or	CCONJ
cjfa-52246	33	30	model	model	NOUN
cjfa-52246	33	31	development	development	NOUN
cjfa-52246	33	32	)	)	PUNCT
cjfa-52246	33	33	process	process	NOUN
cjfa-52246	33	34	(	(	PUNCT
cjfa-52246	33	35	figure	figure	NOUN
cjfa-52246	33	36	1	1	NUM
cjfa-52246	33	37	)	)	PUNCT
cjfa-52246	33	38	.	.	PUNCT
cjfa-52246	34	1	the	the	DET
cjfa-52246	34	2	method	method	NOUN
cjfa-52246	34	3	is	be	AUX
cjfa-52246	34	4	in	in	ADP
cjfa-52246	34	5	alignment	alignment	NOUN
cjfa-52246	34	6	with	with	ADP
cjfa-52246	34	7	the	the	DET
cjfa-52246	34	8	paper	paper	NOUN
cjfa-52246	34	9	’s	’s	PART
cjfa-52246	34	10	objective	objective	NOUN
cjfa-52246	34	11	,	,	PUNCT
cjfa-52246	34	12	which	which	PRON
cjfa-52246	34	13	is	be	AUX
cjfa-52246	34	14	to	to	PART
cjfa-52246	34	15	analyse	analyse	VERB
cjfa-52246	34	16	the	the	DET
cjfa-52246	34	17	effect	effect	NOUN
cjfa-52246	34	18	of	of	ADP
cjfa-52246	34	19	repeated	repeat	VERB
cjfa-52246	34	20	advertisement	advertisement	NOUN
cjfa-52246	34	21	(	(	PUNCT
cjfa-52246	34	22	advert	advert	ADJ
cjfa-52246	34	23	activity	activity	NOUN
cjfa-52246	34	24	)	)	PUNCT
cjfa-52246	34	25	on	on	ADP
cjfa-52246	34	26	sales	sale	NOUN
cjfa-52246	34	27	revenue	revenue	NOUN
cjfa-52246	34	28	and	and	CCONJ
cjfa-52246	34	29	on	on	ADP
cjfa-52246	34	30	ads	ad	NOUN
cjfa-52246	34	31	to	to	ADP
cjfa-52246	34	32	sales	sale	NOUN
cjfa-52246	34	33	ratio	ratio	NOUN
cjfa-52246	34	34	.	.	PUNCT
cjfa-52246	35	1	the	the	DET
cjfa-52246	35	2	paper	paper	NOUN
cjfa-52246	35	3	used	use	VERB
cjfa-52246	35	4	a	a	DET
cjfa-52246	35	5	close	close	ADJ
cjfa-52246	35	6	proxy	proxy	NOUN
cjfa-52246	35	7	for	for	ADP
cjfa-52246	35	8	advertisement	advertisement	NOUN
cjfa-52246	35	9	activity	activity	NOUN
cjfa-52246	35	10	,	,	PUNCT
cjfa-52246	35	11	which	which	PRON
cjfa-52246	35	12	is	be	AUX
cjfa-52246	35	13	marketing	marketing	NOUN
cjfa-52246	35	14	and	and	CCONJ
cjfa-52246	35	15	promotion	promotion	NOUN
cjfa-52246	35	16	expenditure	expenditure	NOUN
cjfa-52246	35	17	to	to	PART
cjfa-52246	35	18	represent	represent	VERB
cjfa-52246	35	19	repeated	repeat	VERB
cjfa-52246	35	20	ads	ad	NOUN
cjfa-52246	35	21	activity	activity	NOUN
cjfa-52246	35	22	.	.	PUNCT
cjfa-52246	36	1	hence	hence	ADV
cjfa-52246	36	2	,	,	PUNCT
cjfa-52246	36	3	the	the	DET
cjfa-52246	36	4	paper	paper	NOUN
cjfa-52246	36	5	used	use	VERB
cjfa-52246	36	6	real	real	ADJ
cjfa-52246	36	7	-	-	PUNCT
cjfa-52246	36	8	life	life	NOUN
cjfa-52246	36	9	company	company	NOUN
cjfa-52246	36	10	data	datum	NOUN
cjfa-52246	36	11	on	on	ADP
cjfa-52246	36	12	marketing	marketing	NOUN
cjfa-52246	36	13	and	and	CCONJ
cjfa-52246	36	14	promotion	promotion	NOUN
cjfa-52246	36	15	expenses	expense	NOUN
cjfa-52246	36	16	and	and	CCONJ
cjfa-52246	36	17	net	net	ADJ
cjfa-52246	36	18	sales	sale	NOUN
cjfa-52246	36	19	revenue	revenue	NOUN
cjfa-52246	36	20	from	from	ADP
cjfa-52246	36	21	the	the	DET
cjfa-52246	36	22	amazon	amazon	NOUN
cjfa-52246	36	23	company	company	NOUN
cjfa-52246	36	24	financial	financial	ADJ
cjfa-52246	36	25	statements	statement	NOUN
cjfa-52246	36	26	for	for	ADP
cjfa-52246	36	27	twenty	twenty	NUM
cjfa-52246	36	28	years	year	NOUN
cjfa-52246	36	29	(	(	PUNCT
cjfa-52246	36	30	2003	2003	NUM
cjfa-52246	36	31	–	–	PUNCT
cjfa-52246	36	32	2022	2022	NUM
cjfa-52246	36	33	)	)	PUNCT
cjfa-52246	36	34	(	(	PUNCT
cjfa-52246	36	35	amazon	amazon	NOUN
cjfa-52246	36	36	,	,	PUNCT
cjfa-52246	36	37	2024	2024	NUM
cjfa-52246	36	38	)	)	PUNCT
cjfa-52246	36	39	.	.	PUNCT
cjfa-52246	37	1	the	the	DET
cjfa-52246	37	2	data	datum	NOUN
cjfa-52246	37	3	were	be	AUX
cjfa-52246	37	4	analysed	analyse	VERB
cjfa-52246	37	5	using	use	VERB
cjfa-52246	37	6	the	the	DET
cjfa-52246	37	7	t	t	NOUN
cjfa-52246	37	8	-	-	PUNCT
cjfa-52246	37	9	test	test	NOUN
cjfa-52246	37	10	of	of	ADP
cjfa-52246	37	11	difference	difference	NOUN
cjfa-52246	37	12	in	in	ADP
cjfa-52246	37	13	means	mean	NOUN
cjfa-52246	37	14	and	and	CCONJ
cjfa-52246	37	15	the	the	DET
cjfa-52246	37	16	simple	simple	ADJ
cjfa-52246	37	17	regression	regression	NOUN
cjfa-52246	37	18	.	.	PUNCT
cjfa-52246	38	1	the	the	DET
cjfa-52246	38	2	analysis	analysis	NOUN
cjfa-52246	38	3	follows	follow	VERB
cjfa-52246	38	4	recent	recent	ADJ
cjfa-52246	38	5	literature	literature	NOUN
cjfa-52246	38	6	findings	finding	NOUN
cjfa-52246	38	7	,	,	PUNCT
cjfa-52246	38	8	which	which	PRON
cjfa-52246	38	9	revealed	reveal	VERB
cjfa-52246	38	10	a	a	DET
cjfa-52246	38	11	sixteen	sixteen	NUM
cjfa-52246	38	12	percent	percent	NOUN
cjfa-52246	38	13	(	(	PUNCT
cjfa-52246	38	14	16	16	NUM
cjfa-52246	38	15	%	%	NOUN
cjfa-52246	38	16	)	)	PUNCT
cjfa-52246	38	17	reduction	reduction	NOUN
cjfa-52246	38	18	in	in	ADP
cjfa-52246	38	19	consumers	consumer	NOUN
cjfa-52246	38	20	purchase	purchase	VERB
cjfa-52246	38	21	intention	intention	NOUN
cjfa-52246	38	22	of	of	ADP
cjfa-52246	38	23	brands	brand	NOUN
cjfa-52246	38	24	after	after	ADP
cjfa-52246	38	25	being	be	AUX
cjfa-52246	38	26	expose	expose	VERB
cjfa-52246	38	27	to	to	ADP
cjfa-52246	38	28	repeated	repeat	VERB
cjfa-52246	38	29	advertisement	advertisement	NOUN
cjfa-52246	38	30	of	of	ADP
cjfa-52246	38	31	the	the	DET
cjfa-52246	38	32	brand	brand	NOUN
cjfa-52246	38	33	(	(	PUNCT
cjfa-52246	38	34	tremor	tremor	NOUN
cjfa-52246	38	35	international	international	NOUN
cjfa-52246	38	36	,	,	PUNCT
cjfa-52246	38	37	2023	2023	NUM
cjfa-52246	38	38	)	)	PUNCT
cjfa-52246	38	39	.	.	PUNCT
cjfa-52246	39	1	accordingly	accordingly	ADV
cjfa-52246	39	2	,	,	PUNCT
cjfa-52246	39	3	the	the	DET
cjfa-52246	39	4	paper	paper	NOUN
cjfa-52246	39	5	used	use	VERB
cjfa-52246	39	6	the	the	DET
cjfa-52246	39	7	marketing	marketing	NOUN
cjfa-52246	39	8	expense	expense	NOUN
cjfa-52246	39	9	data	datum	NOUN
cjfa-52246	39	10	(	(	PUNCT
cjfa-52246	39	11	proxy	proxy	NOUN
cjfa-52246	39	12	for	for	ADP
cjfa-52246	39	13	ads	ad	NOUN
cjfa-52246	39	14	activity	activity	NOUN
cjfa-52246	39	15	)	)	PUNCT
cjfa-52246	39	16	and	and	CCONJ
cjfa-52246	39	17	net	net	ADJ
cjfa-52246	39	18	sales	sale	NOUN
cjfa-52246	39	19	revenue	revenue	NOUN
cjfa-52246	39	20	for	for	ADP
cjfa-52246	39	21	twenty	twenty	NUM
cjfa-52246	39	22	years	year	NOUN
cjfa-52246	39	23	from	from	ADP
cjfa-52246	39	24	amazon	amazon	NOUN
cjfa-52246	39	25	to	to	PART
cjfa-52246	39	26	evaluate	evaluate	VERB
cjfa-52246	39	27	how	how	SCONJ
cjfa-52246	39	28	marketing	marketing	NOUN
cjfa-52246	39	29	and	and	CCONJ
cjfa-52246	39	30	promotion	promotion	NOUN
cjfa-52246	39	31	expenses	expense	NOUN
cjfa-52246	39	32	from	from	ADP
cjfa-52246	39	33	the	the	DET
cjfa-52246	39	34	amazon	amazon	NOUN
cjfa-52246	39	35	has	have	AUX
cjfa-52246	39	36	affected	affect	VERB
cjfa-52246	39	37	sales	sale	NOUN
cjfa-52246	39	38	revenue	revenue	NOUN
cjfa-52246	39	39	and	and	CCONJ
cjfa-52246	39	40	ads	ad	NOUN
cjfa-52246	39	41	to	to	ADP
cjfa-52246	39	42	sales	sale	NOUN
cjfa-52246	39	43	ratio	ratio	NOUN
cjfa-52246	39	44	over	over	ADP
cjfa-52246	39	45	the	the	DET
cjfa-52246	39	46	twentyyear	twentyyear	NOUN
cjfa-52246	39	47	period	period	NOUN
cjfa-52246	39	48	.	.	PUNCT
cjfa-52246	40	1	literature	literature	NOUN
cjfa-52246	40	2	reviewliterature	reviewliterature	NOUN
cjfa-52246	40	3	review	review	NOUN
cjfa-52246	40	4	in	in	ADP
cjfa-52246	40	5	their	their	PRON
cjfa-52246	40	6	view	view	NOUN
cjfa-52246	40	7	on	on	ADP
cjfa-52246	40	8	the	the	DET
cjfa-52246	40	9	importance	importance	NOUN
cjfa-52246	40	10	of	of	ADP
cjfa-52246	40	11	advertising	advertising	NOUN
cjfa-52246	40	12	,	,	PUNCT
cjfa-52246	40	13	dhalla	dhalla	NOUN
cjfa-52246	40	14	(	(	PUNCT
cjfa-52246	40	15	1978	1978	NUM
cjfa-52246	40	16	)	)	PUNCT
cjfa-52246	40	17	,	,	PUNCT
cjfa-52246	40	18	stresses	stress	VERB
cjfa-52246	40	19	that	that	SCONJ
cjfa-52246	40	20	it	it	PRON
cjfa-52246	40	21	is	be	AUX
cjfa-52246	40	22	important	important	ADJ
cjfa-52246	40	23	for	for	SCONJ
cjfa-52246	40	24	both	both	DET
cjfa-52246	40	25	newly	newly	ADV
cjfa-52246	40	26	founded	found	VERB
cjfa-52246	40	27	and	and	CCONJ
cjfa-52246	40	28	existing	exist	VERB
cjfa-52246	40	29	firms	firm	NOUN
cjfa-52246	40	30	to	to	PART
cjfa-52246	40	31	use	use	VERB
cjfa-52246	40	32	advertising	advertising	NOUN
cjfa-52246	40	33	.	.	PUNCT
cjfa-52246	41	1	for	for	ADP
cjfa-52246	41	2	these	these	DET
cjfa-52246	41	3	companies	company	NOUN
cjfa-52246	41	4	,	,	PUNCT
cjfa-52246	41	5	it	it	PRON
cjfa-52246	41	6	becomes	become	VERB
cjfa-52246	41	7	even	even	ADV
cjfa-52246	41	8	more	more	ADV
cjfa-52246	41	9	important	important	ADJ
cjfa-52246	41	10	because	because	SCONJ
cjfa-52246	41	11	it	it	PRON
cjfa-52246	41	12	is	be	AUX
cjfa-52246	41	13	essential	essential	ADJ
cjfa-52246	41	14	to	to	ADP
cjfa-52246	41	15	building	build	VERB
cjfa-52246	41	16	client	client	NOUN
cjfa-52246	41	17	loyalty	loyalty	NOUN
cjfa-52246	41	18	and	and	CCONJ
cjfa-52246	41	19	improving	improve	VERB
cjfa-52246	41	20	brand	brand	NOUN
cjfa-52246	41	21	recognition	recognition	NOUN
cjfa-52246	41	22	.	.	PUNCT
cjfa-52246	42	1	in	in	ADP
cjfa-52246	42	2	essence	essence	NOUN
cjfa-52246	42	3	,	,	PUNCT
cjfa-52246	42	4	advertising	advertising	NOUN
cjfa-52246	42	5	fosters	foster	VERB
cjfa-52246	42	6	the	the	DET
cjfa-52246	42	7	development	development	NOUN
cjfa-52246	42	8	of	of	ADP
cjfa-52246	42	9	goodwill	goodwill	NOUN
cjfa-52246	42	10	,	,	PUNCT
cjfa-52246	42	11	an	an	DET
cjfa-52246	42	12	intangible	intangible	ADJ
cjfa-52246	42	13	asset	asset	NOUN
cjfa-52246	42	14	.	.	PUNCT
cjfa-52246	43	1	furthermore	furthermore	ADV
cjfa-52246	43	2	,	,	PUNCT
cjfa-52246	43	3	dhalla	dhalla	X
cjfa-52246	43	4	(	(	PUNCT
cjfa-52246	43	5	1978	1978	NUM
cjfa-52246	43	6	)	)	PUNCT
cjfa-52246	43	7	notes	note	VERB
cjfa-52246	43	8	that	that	SCONJ
cjfa-52246	43	9	antitrust	antitrust	ADJ
cjfa-52246	43	10	economists	economist	NOUN
cjfa-52246	43	11	,	,	PUNCT
cjfa-52246	43	12	who	who	PRON
cjfa-52246	43	13	generally	generally	ADV
cjfa-52246	43	14	dislike	dislike	VERB
cjfa-52246	43	15	advertising	advertising	NOUN
cjfa-52246	43	16	,	,	PUNCT
cjfa-52246	43	17	hold	hold	VERB
cjfa-52246	43	18	this	this	DET
cjfa-52246	43	19	same	same	ADJ
cjfa-52246	43	20	viewpoint	viewpoint	NOUN
cjfa-52246	43	21	whilst	whilst	SCONJ
cjfa-52246	43	22	contending	contend	VERB
cjfa-52246	43	23	that	that	SCONJ
cjfa-52246	43	24	the	the	DET
cjfa-52246	43	25	physical	physical	ADJ
cjfa-52246	43	26	capital	capital	NOUN
cjfa-52246	43	27	needed	need	VERB
cjfa-52246	43	28	for	for	ADP
cjfa-52246	43	29	infrastructure	infrastructure	NOUN
cjfa-52246	43	30	and	and	CCONJ
cjfa-52246	43	31	equipment	equipment	NOUN
cjfa-52246	43	32	can	can	AUX
cjfa-52246	43	33	be	be	AUX
cjfa-52246	43	34	just	just	ADV
cjfa-52246	43	35	as	as	ADV
cjfa-52246	43	36	formidable	formidable	ADJ
cjfa-52246	43	37	an	an	DET
cjfa-52246	43	38	entry	entry	NOUN
cjfa-52246	43	39	barrier	barrier	NOUN
cjfa-52246	43	40	as	as	ADP
cjfa-52246	43	41	brand	brand	NOUN
cjfa-52246	43	42	franchise	franchise	NOUN
cjfa-52246	43	43	,	,	PUNCT
cjfa-52246	43	44	which	which	PRON
cjfa-52246	43	45	is	be	AUX
cjfa-52246	43	46	developed	develop	VERB
cjfa-52246	43	47	through	through	ADP
cjfa-52246	43	48	significant	significant	ADJ
cjfa-52246	43	49	investments	investment	NOUN
cjfa-52246	43	50	in	in	ADP
cjfa-52246	43	51	mass	mass	ADJ
cjfa-52246	43	52	media	medium	NOUN
cjfa-52246	43	53	(	(	PUNCT
cjfa-52246	43	54	dhalla	dhalla	NOUN
cjfa-52246	43	55	,	,	PUNCT
cjfa-52246	43	56	1978	1978	NUM
cjfa-52246	43	57	)	)	PUNCT
cjfa-52246	43	58	.	.	PUNCT
cjfa-52246	44	1	although	although	SCONJ
cjfa-52246	44	2	some	some	DET
cjfa-52246	44	3	research	research	NOUN
cjfa-52246	44	4	finds	find	VERB
cjfa-52246	44	5	advertising	advertising	NOUN
cjfa-52246	44	6	expenditure	expenditure	NOUN
cjfa-52246	44	7	to	to	AUX
cjfa-52246	44	8	not	not	PART
cjfa-52246	44	9	necessarily	necessarily	ADV
cjfa-52246	44	10	catalyse	catalyse	VERB
cjfa-52246	44	11	revenue	revenue	NOUN
cjfa-52246	44	12	growth	growth	NOUN
cjfa-52246	44	13	(	(	PUNCT
cjfa-52246	44	14	hossain	hossain	PROPN
cjfa-52246	44	15	&	&	CCONJ
cjfa-52246	44	16	islam	islam	PROPN
cjfa-52246	44	17	,	,	PUNCT
cjfa-52246	44	18	2019	2019	NUM
cjfa-52246	44	19	)	)	PUNCT
cjfa-52246	44	20	,	,	PUNCT
cjfa-52246	44	21	but	but	CCONJ
cjfa-52246	44	22	others	other	NOUN
cjfa-52246	44	23	find	find	VERB
cjfa-52246	44	24	product	product	NOUN
cjfa-52246	44	25	promotion	promotion	NOUN
cjfa-52246	44	26	as	as	ADP
cjfa-52246	44	27	a	a	DET
cjfa-52246	44	28	catalyst	catalyst	NOUN
cjfa-52246	44	29	that	that	PRON
cjfa-52246	44	30	may	may	AUX
cjfa-52246	44	31	spur	spur	VERB
cjfa-52246	44	32	revenue	revenue	NOUN
cjfa-52246	44	33	(	(	PUNCT
cjfa-52246	44	34	abdullahi	abdullahi	NOUN
cjfa-52246	44	35	2015	2015	NUM
cjfa-52246	44	36	;	;	PUNCT
cjfa-52246	45	1	hossain	hossain	PROPN
cjfa-52246	45	2	&	&	CCONJ
cjfa-52246	45	3	islam	islam	PROPN
cjfa-52246	45	4	,	,	PUNCT
cjfa-52246	45	5	2019	2019	NUM
cjfa-52246	45	6	)	)	PUNCT
cjfa-52246	45	7	.	.	PUNCT
cjfa-52246	46	1	in	in	ADP
cjfa-52246	46	2	their	their	PRON
cjfa-52246	46	3	search	search	NOUN
cjfa-52246	46	4	for	for	ADP
cjfa-52246	46	5	potential	potential	ADJ
cjfa-52246	46	6	correlation	correlation	NOUN
cjfa-52246	46	7	,	,	PUNCT
cjfa-52246	46	8	abdullahi	abdullahi	PROPN
cjfa-52246	46	9	(	(	PUNCT
cjfa-52246	46	10	2015	2015	NUM
cjfa-52246	46	11	)	)	PUNCT
cjfa-52246	46	12	evaluated	evaluate	VERB
cjfa-52246	46	13	the	the	DET
cjfa-52246	46	14	impact	impact	NOUN
cjfa-52246	46	15	of	of	ADP
cjfa-52246	46	16	advertising	advertising	NOUN
cjfa-52246	46	17	on	on	ADP
cjfa-52246	46	18	profitability	profitability	NOUN
cjfa-52246	46	19	and	and	CCONJ
cjfa-52246	46	20	sales	sale	NOUN
cjfa-52246	46	21	revenue	revenue	NOUN
cjfa-52246	46	22	.	.	PUNCT
cjfa-52246	47	1	using	use	VERB
cjfa-52246	47	2	differential	differential	ADJ
cjfa-52246	47	3	effect	effect	NOUN
cjfa-52246	47	4	of	of	ADP
cjfa-52246	47	5	advertising	advertising	NOUN
cjfa-52246	47	6	frequency	frequency	NOUN
cjfa-52246	47	7	on	on	ADP
cjfa-52246	47	8	sales	sale	NOUN
cjfa-52246	47	9	turnover	turnover	NOUN
cjfa-52246	47	10	…	…	PUNCT
cjfa-52246	47	11	3131	3131	NUM
cjfa-52246	47	12	the	the	DET
cjfa-52246	47	13	ols	ols	PROPN
cjfa-52246	47	14	statistics	statistic	NOUN
cjfa-52246	47	15	,	,	PUNCT
cjfa-52246	47	16	their	their	PRON
cjfa-52246	47	17	first	first	ADJ
cjfa-52246	47	18	hypothesis	hypothesis	NOUN
cjfa-52246	47	19	test	test	NOUN
cjfa-52246	47	20	revealed	reveal	VERB
cjfa-52246	47	21	that	that	SCONJ
cjfa-52246	47	22	there	there	PRON
cjfa-52246	47	23	is	be	VERB
cjfa-52246	47	24	n’t	not	PART
cjfa-52246	47	25	a	a	DET
cjfa-52246	47	26	statistically	statistically	ADV
cjfa-52246	47	27	significant	significant	ADJ
cjfa-52246	47	28	positive	positive	ADJ
cjfa-52246	47	29	correlation	correlation	NOUN
cjfa-52246	47	30	between	between	ADP
cjfa-52246	47	31	the	the	DET
cjfa-52246	47	32	companies	company	NOUN
cjfa-52246	47	33	’	’	PART
cjfa-52246	47	34	sales	sale	NOUN
cjfa-52246	47	35	income	income	NOUN
cjfa-52246	47	36	and	and	CCONJ
cjfa-52246	47	37	their	their	PRON
cjfa-52246	47	38	advertising	advertising	NOUN
cjfa-52246	47	39	expenses	expense	NOUN
cjfa-52246	47	40	.	.	PUNCT
cjfa-52246	48	1	on	on	ADP
cjfa-52246	48	2	the	the	DET
cjfa-52246	48	3	other	other	ADJ
cjfa-52246	48	4	hand	hand	NOUN
cjfa-52246	48	5	,	,	PUNCT
cjfa-52246	48	6	the	the	DET
cjfa-52246	48	7	results	result	NOUN
cjfa-52246	48	8	of	of	ADP
cjfa-52246	48	9	the	the	DET
cjfa-52246	48	10	second	second	ADJ
cjfa-52246	48	11	hypothesis	hypothesis	NOUN
cjfa-52246	48	12	test	test	NOUN
cjfa-52246	48	13	showed	show	VERB
cjfa-52246	48	14	a	a	DET
cjfa-52246	48	15	strong	strong	ADJ
cjfa-52246	48	16	positive	positive	ADJ
cjfa-52246	48	17	link	link	NOUN
cjfa-52246	48	18	between	between	ADP
cjfa-52246	48	19	advertising	advertising	NOUN
cjfa-52246	48	20	and	and	CCONJ
cjfa-52246	48	21	the	the	DET
cjfa-52246	48	22	companies	company	NOUN
cjfa-52246	48	23	’	’	PART
cjfa-52246	48	24	profitability	profitability	NOUN
cjfa-52246	48	25	.	.	PUNCT
cjfa-52246	49	1	thus	thus	ADV
cjfa-52246	49	2	,	,	PUNCT
cjfa-52246	49	3	this	this	DET
cjfa-52246	49	4	study	study	NOUN
cjfa-52246	49	5	concluded	conclude	VERB
cjfa-52246	49	6	that	that	SCONJ
cjfa-52246	49	7	advertising	advertising	NOUN
cjfa-52246	49	8	is	be	AUX
cjfa-52246	49	9	an	an	DET
cjfa-52246	49	10	important	important	ADJ
cjfa-52246	49	11	communication	communication	NOUN
cjfa-52246	49	12	tool	tool	NOUN
cjfa-52246	49	13	that	that	PRON
cjfa-52246	49	14	affects	affect	VERB
cjfa-52246	49	15	business	business	NOUN
cjfa-52246	49	16	performance	performance	NOUN
cjfa-52246	49	17	in	in	ADP
cjfa-52246	49	18	a	a	DET
cjfa-52246	49	19	variety	variety	NOUN
cjfa-52246	49	20	of	of	ADP
cjfa-52246	49	21	ways	way	NOUN
cjfa-52246	49	22	.	.	PUNCT
cjfa-52246	50	1	in	in	ADP
cjfa-52246	50	2	other	other	ADJ
cjfa-52246	50	3	related	related	ADJ
cjfa-52246	50	4	research	research	NOUN
cjfa-52246	50	5	,	,	PUNCT
cjfa-52246	50	6	hossain	hossain	PROPN
cjfa-52246	50	7	and	and	CCONJ
cjfa-52246	50	8	islam	islam	PROPN
cjfa-52246	50	9	(	(	PUNCT
cjfa-52246	50	10	2019	2019	NUM
cjfa-52246	50	11	)	)	PUNCT
cjfa-52246	50	12	found	find	VERB
cjfa-52246	50	13	a	a	DET
cjfa-52246	50	14	negative	negative	ADJ
cjfa-52246	50	15	relationship	relationship	NOUN
cjfa-52246	50	16	between	between	ADP
cjfa-52246	50	17	advertising	advertising	NOUN
cjfa-52246	50	18	and	and	CCONJ
cjfa-52246	50	19	sales	sale	NOUN
cjfa-52246	50	20	revenue	revenue	NOUN
cjfa-52246	50	21	,	,	PUNCT
cjfa-52246	50	22	and	and	CCONJ
cjfa-52246	50	23	a	a	DET
cjfa-52246	50	24	positive	positive	ADJ
cjfa-52246	50	25	association	association	NOUN
cjfa-52246	50	26	between	between	ADP
cjfa-52246	50	27	sales	sale	NOUN
cjfa-52246	50	28	incentives	incentive	NOUN
cjfa-52246	50	29	,	,	PUNCT
cjfa-52246	50	30	revenue	revenue	NOUN
cjfa-52246	50	31	and	and	CCONJ
cjfa-52246	50	32	profit	profit	NOUN
cjfa-52246	50	33	(	(	PUNCT
cjfa-52246	50	34	hossain	hossain	PROPN
cjfa-52246	50	35	&	&	CCONJ
cjfa-52246	50	36	islam	islam	PROPN
cjfa-52246	50	37	,	,	PUNCT
cjfa-52246	50	38	2019	2019	NUM
cjfa-52246	50	39	)	)	PUNCT
cjfa-52246	50	40	.	.	PUNCT
cjfa-52246	51	1	the	the	DET
cjfa-52246	51	2	impact	impact	NOUN
cjfa-52246	51	3	of	of	ADP
cjfa-52246	51	4	advertising	advertising	NOUN
cjfa-52246	51	5	costs	cost	NOUN
cjfa-52246	51	6	on	on	ADP
cjfa-52246	51	7	taiwanese	taiwanese	ADJ
cjfa-52246	51	8	hotels	hotel	NOUN
cjfa-52246	51	9	’	'	PUNCT
cjfa-52246	51	10	sales	sale	NOUN
cjfa-52246	51	11	,	,	PUNCT
cjfa-52246	51	12	profitability	profitability	NOUN
cjfa-52246	51	13	,	,	PUNCT
cjfa-52246	51	14	risk	risk	NOUN
cjfa-52246	51	15	,	,	PUNCT
cjfa-52246	51	16	and	and	CCONJ
cjfa-52246	51	17	returns	return	NOUN
cjfa-52246	51	18	is	be	AUX
cjfa-52246	51	19	examined	examine	VERB
cjfa-52246	51	20	by	by	ADP
cjfa-52246	51	21	(	(	PUNCT
cjfa-52246	51	22	chen	chen	PROPN
cjfa-52246	51	23	,	,	PUNCT
cjfa-52246	51	24	2015	2015	NUM
cjfa-52246	51	25	)	)	PUNCT
cjfa-52246	51	26	.	.	PUNCT
cjfa-52246	52	1	they	they	PRON
cjfa-52246	52	2	also	also	ADV
cjfa-52246	52	3	investigated	investigate	VERB
cjfa-52246	52	4	whether	whether	SCONJ
cjfa-52246	52	5	the	the	DET
cjfa-52246	52	6	economic	economic	ADJ
cjfa-52246	52	7	cycle	cycle	NOUN
cjfa-52246	52	8	affects	affect	VERB
cjfa-52246	52	9	how	how	SCONJ
cjfa-52246	52	10	advertising	advertising	NOUN
cjfa-52246	52	11	costs	cost	VERB
cjfa-52246	52	12	impact	impact	NOUN
cjfa-52246	52	13	hotel	hotel	NOUN
cjfa-52246	52	14	sales	sale	NOUN
cjfa-52246	52	15	,	,	PUNCT
cjfa-52246	52	16	profitability	profitability	NOUN
cjfa-52246	52	17	,	,	PUNCT
cjfa-52246	52	18	risk	risk	NOUN
cjfa-52246	52	19	,	,	PUNCT
cjfa-52246	52	20	and	and	CCONJ
cjfa-52246	52	21	returns	return	NOUN
cjfa-52246	52	22	.	.	PUNCT
cjfa-52246	53	1	their	their	PRON
cjfa-52246	53	2	panel	panel	NOUN
cjfa-52246	53	3	regression	regression	NOUN
cjfa-52246	53	4	test	test	NOUN
cjfa-52246	53	5	’s	’s	PART
cjfa-52246	53	6	show	show	VERB
cjfa-52246	53	7	that	that	SCONJ
cjfa-52246	53	8	,	,	PUNCT
cjfa-52246	53	9	in	in	ADP
cjfa-52246	53	10	terms	term	NOUN
cjfa-52246	53	11	of	of	ADP
cjfa-52246	53	12	occupancy	occupancy	NOUN
cjfa-52246	53	13	rate	rate	NOUN
cjfa-52246	53	14	and	and	CCONJ
cjfa-52246	53	15	revenue	revenue	NOUN
cjfa-52246	53	16	per	per	ADP
cjfa-52246	53	17	available	available	ADJ
cjfa-52246	53	18	room	room	NOUN
cjfa-52246	53	19	,	,	PUNCT
cjfa-52246	53	20	the	the	DET
cjfa-52246	53	21	ratio	ratio	NOUN
cjfa-52246	53	22	of	of	ADP
cjfa-52246	53	23	advertising	advertising	NOUN
cjfa-52246	53	24	costs	cost	NOUN
cjfa-52246	53	25	to	to	PART
cjfa-52246	53	26	total	total	ADJ
cjfa-52246	53	27	assets	asset	NOUN
cjfa-52246	53	28	significantly	significantly	ADV
cjfa-52246	53	29	increases	increase	VERB
cjfa-52246	53	30	hotel	hotel	NOUN
cjfa-52246	53	31	sales	sale	NOUN
cjfa-52246	53	32	revenue	revenue	NOUN
cjfa-52246	53	33	.	.	PUNCT
cjfa-52246	54	1	this	this	DET
cjfa-52246	54	2	finding	finding	NOUN
cjfa-52246	54	3	is	be	AUX
cjfa-52246	54	4	close	close	ADJ
cjfa-52246	54	5	to	to	ADP
cjfa-52246	54	6	the	the	DET
cjfa-52246	54	7	findings	finding	NOUN
cjfa-52246	54	8	of	of	ADP
cjfa-52246	54	9	ji	ji	PROPN
cjfa-52246	54	10	(	(	PUNCT
cjfa-52246	54	11	2017	2017	NUM
cjfa-52246	54	12	)	)	PUNCT
cjfa-52246	54	13	,	,	PUNCT
cjfa-52246	54	14	who	who	PRON
cjfa-52246	54	15	found	find	VERB
cjfa-52246	54	16	that	that	SCONJ
cjfa-52246	54	17	advertising	advertising	NOUN
cjfa-52246	54	18	expenditure	expenditure	NOUN
cjfa-52246	54	19	has	have	VERB
cjfa-52246	54	20	a	a	DET
cjfa-52246	54	21	significant	significant	ADJ
cjfa-52246	54	22	positive	positive	ADJ
cjfa-52246	54	23	effect	effect	NOUN
cjfa-52246	54	24	on	on	ADP
cjfa-52246	54	25	sales	sale	NOUN
cjfa-52246	54	26	.	.	PUNCT
cjfa-52246	55	1	on	on	ADP
cjfa-52246	55	2	the	the	DET
cjfa-52246	55	3	other	other	ADJ
cjfa-52246	55	4	hand	hand	NOUN
cjfa-52246	55	5	,	,	PUNCT
cjfa-52246	55	6	chen	chen	PROPN
cjfa-52246	55	7	(	(	PUNCT
cjfa-52246	55	8	2015	2015	NUM
cjfa-52246	55	9	)	)	PUNCT
cjfa-52246	55	10	results	result	NOUN
cjfa-52246	55	11	show	show	VERB
cjfa-52246	55	12	that	that	SCONJ
cjfa-52246	55	13	regarding	regard	VERB
cjfa-52246	55	14	return	return	NOUN
cjfa-52246	55	15	on	on	ADP
cjfa-52246	55	16	equity	equity	NOUN
cjfa-52246	55	17	and	and	CCONJ
cjfa-52246	55	18	return	return	VERB
cjfa-52246	55	19	on	on	ADP
cjfa-52246	55	20	assets	asset	NOUN
cjfa-52246	55	21	,	,	PUNCT
cjfa-52246	55	22	advertising	advertising	NOUN
cjfa-52246	55	23	expenditure	expenditure	NOUN
cjfa-52246	55	24	has	have	VERB
cjfa-52246	55	25	no	no	DET
cjfa-52246	55	26	appreciable	appreciable	ADJ
cjfa-52246	55	27	impact	impact	NOUN
cjfa-52246	55	28	on	on	ADP
cjfa-52246	55	29	hotel	hotel	NOUN
cjfa-52246	55	30	profitability	profitability	NOUN
cjfa-52246	55	31	.	.	PUNCT
cjfa-52246	56	1	the	the	DET
cjfa-52246	56	2	inverted	invert	VERB
cjfa-52246	56	3	u	u	NOUN
cjfa-52246	56	4	-	-	ADJ
cjfa-52246	56	5	shaped	shape	VERB
cjfa-52246	56	6	link	link	NOUN
cjfa-52246	56	7	between	between	ADP
cjfa-52246	56	8	advertising	advertising	NOUN
cjfa-52246	56	9	expenses	expense	NOUN
cjfa-52246	56	10	and	and	CCONJ
cjfa-52246	56	11	occupancy	occupancy	NOUN
cjfa-52246	56	12	is	be	AUX
cjfa-52246	56	13	curvilinear	curvilinear	ADJ
cjfa-52246	56	14	(	(	PUNCT
cjfa-52246	56	15	chen	chen	PROPN
cjfa-52246	56	16	,	,	PUNCT
cjfa-52246	56	17	2015	2015	NUM
cjfa-52246	56	18	)	)	PUNCT
cjfa-52246	56	19	.	.	PUNCT
cjfa-52246	57	1	like	like	ADP
cjfa-52246	57	2	the	the	DET
cjfa-52246	57	3	foregoing	forego	VERB
cjfa-52246	57	4	findings	finding	NOUN
cjfa-52246	57	5	,	,	PUNCT
cjfa-52246	57	6	another	another	DET
cjfa-52246	57	7	related	relate	VERB
cjfa-52246	57	8	study	study	NOUN
cjfa-52246	57	9	by	by	ADP
cjfa-52246	57	10	kaymaz	kaymaz	PROPN
cjfa-52246	57	11	et	et	PROPN
cjfa-52246	57	12	al	al	PROPN
cjfa-52246	57	13	.	.	PROPN
cjfa-52246	58	1	(	(	PUNCT
cjfa-52246	58	2	2019	2019	NUM
cjfa-52246	58	3	)	)	PUNCT
cjfa-52246	58	4	evaluated	evaluate	VERB
cjfa-52246	58	5	the	the	DET
cjfa-52246	58	6	impact	impact	NOUN
cjfa-52246	58	7	of	of	ADP
cjfa-52246	58	8	intangible	intangible	ADJ
cjfa-52246	58	9	factors	factor	NOUN
cjfa-52246	58	10	such	such	ADJ
cjfa-52246	58	11	as	as	ADP
cjfa-52246	58	12	sales	sale	NOUN
cjfa-52246	58	13	expenses	expense	NOUN
cjfa-52246	58	14	on	on	ADP
cjfa-52246	58	15	profitability	profitability	NOUN
cjfa-52246	58	16	in	in	ADP
cjfa-52246	58	17	muscat	muscat	PROPN
cjfa-52246	58	18	securities	security	NOUN
cjfa-52246	58	19	market	market	NOUN
cjfa-52246	58	20	listed	list	VERB
cjfa-52246	58	21	companies	company	NOUN
cjfa-52246	58	22	;	;	PUNCT
cjfa-52246	58	23	they	they	PRON
cjfa-52246	58	24	found	find	VERB
cjfa-52246	58	25	a	a	DET
cjfa-52246	58	26	positive	positive	ADJ
cjfa-52246	58	27	relationship	relationship	NOUN
cjfa-52246	58	28	between	between	ADP
cjfa-52246	58	29	intangible	intangible	ADJ
cjfa-52246	58	30	factors	factor	NOUN
cjfa-52246	58	31	(	(	PUNCT
cjfa-52246	58	32	such	such	ADJ
cjfa-52246	58	33	as	as	ADP
cjfa-52246	58	34	advertising	advertising	NOUN
cjfa-52246	58	35	expenses	expense	NOUN
cjfa-52246	58	36	)	)	PUNCT
cjfa-52246	58	37	and	and	CCONJ
cjfa-52246	58	38	profitability	profitability	NOUN
cjfa-52246	58	39	.	.	PUNCT
cjfa-52246	59	1	this	this	DET
cjfa-52246	59	2	finding	finding	NOUN
cjfa-52246	59	3	corroborates	corroborate	VERB
cjfa-52246	59	4	the	the	DET
cjfa-52246	59	5	finding	finding	NOUN
cjfa-52246	59	6	by	by	ADP
cjfa-52246	59	7	akan	akan	PROPN
cjfa-52246	59	8	(	(	PUNCT
cjfa-52246	59	9	2016	2016	NUM
cjfa-52246	59	10	)	)	PUNCT
cjfa-52246	59	11	which	which	PRON
cjfa-52246	59	12	found	find	VERB
cjfa-52246	59	13	that	that	SCONJ
cjfa-52246	59	14	investment	investment	NOUN
cjfa-52246	59	15	in	in	ADP
cjfa-52246	59	16	advertising	advertising	NOUN
cjfa-52246	59	17	assists	assist	NOUN
cjfa-52246	59	18	to	to	PART
cjfa-52246	59	19	maximise	maximise	VERB
cjfa-52246	59	20	discounted	discount	VERB
cjfa-52246	59	21	profits	profit	NOUN
cjfa-52246	59	22	over	over	ADP
cjfa-52246	59	23	a	a	DET
cjfa-52246	59	24	long	long	ADJ
cjfa-52246	59	25	-	-	PUNCT
cjfa-52246	59	26	term	term	NOUN
cjfa-52246	59	27	period	period	NOUN
cjfa-52246	59	28	.	.	PUNCT
cjfa-52246	60	1	following	follow	VERB
cjfa-52246	60	2	the	the	DET
cjfa-52246	60	3	uncertainties	uncertainty	NOUN
cjfa-52246	60	4	expressed	express	VERB
cjfa-52246	60	5	in	in	ADP
cjfa-52246	60	6	some	some	DET
cjfa-52246	60	7	empirical	empirical	ADJ
cjfa-52246	60	8	results	result	NOUN
cjfa-52246	60	9	,	,	PUNCT
cjfa-52246	60	10	some	some	DET
cjfa-52246	60	11	researchers	researcher	NOUN
cjfa-52246	60	12	have	have	AUX
cjfa-52246	60	13	rather	rather	ADV
cjfa-52246	60	14	considered	consider	VERB
cjfa-52246	60	15	the	the	DET
cjfa-52246	60	16	long	long	ADJ
cjfa-52246	60	17	-	-	PUNCT
cjfa-52246	60	18	term	term	NOUN
cjfa-52246	60	19	effect	effect	NOUN
cjfa-52246	60	20	of	of	ADP
cjfa-52246	60	21	advertising	advertising	NOUN
cjfa-52246	60	22	expenditures	expenditure	NOUN
cjfa-52246	60	23	,	,	PUNCT
cjfa-52246	60	24	which	which	PRON
cjfa-52246	60	25	highlights	highlight	VERB
cjfa-52246	60	26	the	the	DET
cjfa-52246	60	27	need	need	NOUN
cjfa-52246	60	28	to	to	PART
cjfa-52246	60	29	look	look	VERB
cjfa-52246	60	30	beyond	beyond	ADP
cjfa-52246	60	31	the	the	DET
cjfa-52246	60	32	immediate	immediate	ADJ
cjfa-52246	60	33	short	short	ADJ
cjfa-52246	60	34	-	-	PUNCT
cjfa-52246	60	35	term	term	NOUN
cjfa-52246	60	36	when	when	SCONJ
cjfa-52246	60	37	investing	invest	VERB
cjfa-52246	60	38	on	on	ADP
cjfa-52246	60	39	advertising	advertising	NOUN
cjfa-52246	60	40	(	(	PUNCT
cjfa-52246	60	41	wang	wang	PROPN
cjfa-52246	60	42	et	et	PROPN
cjfa-52246	60	43	al	al	PROPN
cjfa-52246	60	44	.	.	PROPN
cjfa-52246	60	45	,	,	PUNCT
cjfa-52246	60	46	2009	2009	NUM
cjfa-52246	60	47	;	;	PUNCT
cjfa-52246	60	48	leong	leong	PROPN
cjfa-52246	60	49	,	,	PUNCT
cjfa-52246	60	50	ouliaris	ouliaris	PROPN
cjfa-52246	60	51	&	&	CCONJ
cjfa-52246	60	52	franke	franke	PROPN
cjfa-52246	60	53	,	,	PUNCT
cjfa-52246	60	54	1996	1996	NUM
cjfa-52246	60	55	;	;	PUNCT
cjfa-52246	60	56	chemmanur	chemmanur	NOUN
cjfa-52246	60	57	&	&	CCONJ
cjfa-52246	60	58	yan	yan	PROPN
cjfa-52246	60	59	,	,	PUNCT
cjfa-52246	60	60	2019	2019	NUM
cjfa-52246	60	61	;	;	PUNCT
cjfa-52246	60	62	kim	kim	PROPN
cjfa-52246	60	63	,	,	PUNCT
cjfa-52246	60	64	jun	jun	PROPN
cjfa-52246	60	65	&	&	CCONJ
cjfa-52246	60	66	tang	tang	PROPN
cjfa-52246	60	67	,	,	PUNCT
cjfa-52246	60	68	2019	2019	NUM
cjfa-52246	60	69	)	)	PUNCT
cjfa-52246	60	70	.	.	PUNCT
cjfa-52246	61	1	other	other	ADJ
cjfa-52246	61	2	researchers	researcher	NOUN
cjfa-52246	61	3	such	such	ADJ
cjfa-52246	61	4	as	as	ADP
cjfa-52246	61	5	wang	wang	PROPN
cjfa-52246	61	6	et	et	PROPN
cjfa-52246	61	7	al	al	PROPN
cjfa-52246	61	8	.	.	PROPN
cjfa-52246	61	9	(	(	PUNCT
cjfa-52246	61	10	2009	2009	NUM
cjfa-52246	61	11	)	)	PUNCT
cjfa-52246	61	12	investigated	investigate	VERB
cjfa-52246	61	13	how	how	SCONJ
cjfa-52246	61	14	advertising	advertising	NOUN
cjfa-52246	61	15	affects	affect	VERB
cjfa-52246	61	16	a	a	DET
cjfa-52246	61	17	company	company	NOUN
cjfa-52246	61	18	’s	’s	PART
cjfa-52246	61	19	intangible	intangible	ADJ
cjfa-52246	61	20	assets	asset	NOUN
cjfa-52246	61	21	by	by	ADP
cjfa-52246	61	22	analysing	analyse	VERB
cjfa-52246	61	23	the	the	DET
cjfa-52246	61	24	relationship	relationship	NOUN
cjfa-52246	61	25	between	between	ADP
cjfa-52246	61	26	advertising	advertising	NOUN
cjfa-52246	61	27	and	and	CCONJ
cjfa-52246	61	28	business	business	NOUN
cjfa-52246	61	29	value	value	NOUN
cjfa-52246	61	30	through	through	ADP
cjfa-52246	61	31	the	the	DET
cjfa-52246	61	32	usage	usage	NOUN
cjfa-52246	61	33	of	of	ADP
cjfa-52246	61	34	consumer	consumer	NOUN
cjfa-52246	61	35	-	-	PUNCT
cjfa-52246	61	36	based	base	VERB
cjfa-52246	61	37	brand	brand	NOUN
cjfa-52246	61	38	equity	equity	NOUN
cjfa-52246	61	39	marketing	marketing	NOUN
cjfa-52246	61	40	research	research	NOUN
cjfa-52246	61	41	,	,	PUNCT
cjfa-52246	61	42	which	which	PRON
cjfa-52246	61	43	challenges	challenge	VERB
cjfa-52246	61	44	the	the	DET
cjfa-52246	61	45	conventional	conventional	ADJ
cjfa-52246	61	46	assumption	assumption	NOUN
cjfa-52246	61	47	utilized	utilize	VERB
cjfa-52246	61	48	in	in	ADP
cjfa-52246	61	49	accounting	accounting	NOUN
cjfa-52246	61	50	and	and	CCONJ
cjfa-52246	61	51	finance	finance	NOUN
cjfa-52246	61	52	disciplines	discipline	NOUN
cjfa-52246	61	53	.	.	PUNCT
cjfa-52246	62	1	wang	wang	PROPN
cjfa-52246	62	2	et	et	PROPN
cjfa-52246	62	3	al	al	PROPN
cjfa-52246	62	4	.	.	PROPN
cjfa-52246	62	5	(	(	PUNCT
cjfa-52246	62	6	2009	2009	NUM
cjfa-52246	62	7	)	)	PUNCT
cjfa-52246	62	8	used	use	VERB
cjfa-52246	62	9	techniques	technique	NOUN
cjfa-52246	62	10	and	and	CCONJ
cjfa-52246	62	11	financial	financial	ADJ
cjfa-52246	62	12	data	datum	NOUN
cjfa-52246	62	13	to	to	PART
cjfa-52246	62	14	create	create	VERB
cjfa-52246	62	15	new	new	ADJ
cjfa-52246	62	16	metrics	metric	NOUN
cjfa-52246	62	17	to	to	PART
cjfa-52246	62	18	evaluate	evaluate	VERB
cjfa-52246	62	19	how	how	SCONJ
cjfa-52246	62	20	well	well	ADJ
cjfa-52246	62	21	advertising	advertising	NOUN
cjfa-52246	62	22	creates	create	VERB
cjfa-52246	62	23	collins	collins	PROPN
cjfa-52246	62	24	c	c	PROPN
cjfa-52246	62	25	ngwakwe3232	ngwakwe3232	PROPN
cjfa-52246	62	26	intangible	intangible	ADJ
cjfa-52246	62	27	brand	brand	NOUN
cjfa-52246	62	28	value	value	NOUN
cjfa-52246	62	29	.	.	PUNCT
cjfa-52246	63	1	their	their	PRON
cjfa-52246	63	2	results	result	NOUN
cjfa-52246	63	3	support	support	VERB
cjfa-52246	63	4	the	the	DET
cjfa-52246	63	5	idea	idea	NOUN
cjfa-52246	63	6	that	that	SCONJ
cjfa-52246	63	7	advertising	advertising	NOUN
cjfa-52246	63	8	expenses	expense	NOUN
cjfa-52246	63	9	have	have	AUX
cjfa-52246	63	10	qualities	quality	NOUN
cjfa-52246	63	11	like	like	ADP
cjfa-52246	63	12	those	those	PRON
cjfa-52246	63	13	of	of	ADP
cjfa-52246	63	14	an	an	DET
cjfa-52246	63	15	asset	asset	NOUN
cjfa-52246	63	16	or	or	CCONJ
cjfa-52246	63	17	investment	investment	NOUN
cjfa-52246	63	18	by	by	ADP
cjfa-52246	63	19	indicating	indicate	VERB
cjfa-52246	63	20	that	that	SCONJ
cjfa-52246	63	21	advertising	advertising	NOUN
cjfa-52246	63	22	has	have	AUX
cjfa-52246	63	23	cumulative	cumulative	ADJ
cjfa-52246	63	24	and	and	CCONJ
cjfa-52246	63	25	sustainable	sustainable	ADJ
cjfa-52246	63	26	effects	effect	NOUN
cjfa-52246	63	27	on	on	ADP
cjfa-52246	63	28	a	a	DET
cjfa-52246	63	29	company	company	NOUN
cjfa-52246	63	30	’s	’s	PART
cjfa-52246	63	31	intangible	intangible	ADJ
cjfa-52246	63	32	assets	asset	NOUN
cjfa-52246	63	33	.	.	PUNCT
cjfa-52246	64	1	wang	wang	PROPN
cjfa-52246	64	2	et	et	PROPN
cjfa-52246	64	3	al	al	PROPN
cjfa-52246	64	4	.	.	PROPN
cjfa-52246	65	1	(	(	PUNCT
cjfa-52246	65	2	2009	2009	NUM
cjfa-52246	65	3	)	)	PUNCT
cjfa-52246	65	4	study	study	NOUN
cjfa-52246	65	5	also	also	ADV
cjfa-52246	65	6	shows	show	VERB
cjfa-52246	65	7	how	how	SCONJ
cjfa-52246	65	8	different	different	ADJ
cjfa-52246	65	9	companies	company	NOUN
cjfa-52246	65	10	are	be	AUX
cjfa-52246	65	11	at	at	ADP
cjfa-52246	65	12	building	build	VERB
cjfa-52246	65	13	brand	brand	NOUN
cjfa-52246	65	14	equity	equity	NOUN
cjfa-52246	65	15	through	through	ADP
cjfa-52246	65	16	advertising	advertising	NOUN
cjfa-52246	65	17	and	and	CCONJ
cjfa-52246	65	18	offers	offer	VERB
cjfa-52246	65	19	an	an	DET
cjfa-52246	65	20	empirical	empirical	ADJ
cjfa-52246	65	21	approach	approach	NOUN
cjfa-52246	65	22	for	for	ADP
cjfa-52246	65	23	assessing	assess	VERB
cjfa-52246	65	24	long	long	ADJ
cjfa-52246	65	25	-	-	PUNCT
cjfa-52246	65	26	term	term	NOUN
cjfa-52246	65	27	advertising	advertising	NOUN
cjfa-52246	65	28	performance	performance	NOUN
cjfa-52246	65	29	.	.	PUNCT
cjfa-52246	66	1	in	in	ADP
cjfa-52246	66	2	their	their	PRON
cjfa-52246	66	3	further	further	ADJ
cjfa-52246	66	4	analysis	analysis	NOUN
cjfa-52246	66	5	of	of	ADP
cjfa-52246	66	6	the	the	DET
cjfa-52246	66	7	long	long	ADJ
cjfa-52246	66	8	term	term	NOUN
cjfa-52246	66	9	implication	implication	NOUN
cjfa-52246	66	10	of	of	ADP
cjfa-52246	66	11	advertising	advertising	NOUN
cjfa-52246	66	12	expenditure	expenditure	NOUN
cjfa-52246	66	13	,	,	PUNCT
cjfa-52246	66	14	leong	leong	PROPN
cjfa-52246	66	15	et	et	PROPN
cjfa-52246	66	16	al	al	PROPN
cjfa-52246	66	17	.	.	PROPN
cjfa-52246	67	1	(	(	PUNCT
cjfa-52246	67	2	1996	1996	NUM
cjfa-52246	67	3	)	)	PUNCT
cjfa-52246	67	4	highlights	highlight	NOUN
cjfa-52246	67	5	that	that	SCONJ
cjfa-52246	67	6	when	when	SCONJ
cjfa-52246	67	7	estimating	estimate	VERB
cjfa-52246	67	8	the	the	DET
cjfa-52246	67	9	long	long	ADJ
cjfa-52246	67	10	-	-	PUNCT
cjfa-52246	67	11	term	term	NOUN
cjfa-52246	67	12	effects	effect	NOUN
cjfa-52246	67	13	of	of	ADP
cjfa-52246	67	14	one	one	NUM
cjfa-52246	67	15	variable	variable	NOUN
cjfa-52246	67	16	on	on	ADP
cjfa-52246	67	17	another	another	PRON
cjfa-52246	67	18	,	,	PUNCT
cjfa-52246	67	19	co	co	NOUN
cjfa-52246	67	20	-	-	NOUN
cjfa-52246	67	21	integration	integration	NOUN
cjfa-52246	67	22	econometrics	econometric	NOUN
cjfa-52246	67	23	provide	provide	VERB
cjfa-52246	67	24	a	a	DET
cjfa-52246	67	25	number	number	NOUN
cjfa-52246	67	26	of	of	ADP
cjfa-52246	67	27	theoretical	theoretical	ADJ
cjfa-52246	67	28	advantages	advantage	NOUN
cjfa-52246	67	29	over	over	ADP
cjfa-52246	67	30	standard	standard	ADJ
cjfa-52246	67	31	methods	method	NOUN
cjfa-52246	67	32	.	.	PUNCT
cjfa-52246	68	1	they	they	PRON
cjfa-52246	68	2	opine	opine	VERB
cjfa-52246	68	3	that	that	SCONJ
cjfa-52246	68	4	rather	rather	ADV
cjfa-52246	68	5	than	than	ADP
cjfa-52246	68	6	relying	rely	VERB
cjfa-52246	68	7	on	on	ADP
cjfa-52246	68	8	conclusions	conclusion	NOUN
cjfa-52246	68	9	from	from	ADP
cjfa-52246	68	10	short	short	ADJ
cjfa-52246	68	11	-	-	PUNCT
cjfa-52246	68	12	term	term	NOUN
cjfa-52246	68	13	relationships	relationship	NOUN
cjfa-52246	68	14	,	,	PUNCT
cjfa-52246	68	15	it	it	PRON
cjfa-52246	68	16	is	be	AUX
cjfa-52246	68	17	possible	possible	ADJ
cjfa-52246	68	18	to	to	PART
cjfa-52246	68	19	directly	directly	ADV
cjfa-52246	68	20	evaluate	evaluate	VERB
cjfa-52246	68	21	the	the	DET
cjfa-52246	68	22	long	long	ADJ
cjfa-52246	68	23	-	-	PUNCT
cjfa-52246	68	24	term	term	NOUN
cjfa-52246	68	25	effects	effect	NOUN
cjfa-52246	68	26	by	by	ADP
cjfa-52246	68	27	establishing	establish	VERB
cjfa-52246	68	28	possible	possible	ADJ
cjfa-52246	68	29	co	co	NOUN
cjfa-52246	68	30	-	-	NOUN
cjfa-52246	68	31	integration	integration	NOUN
cjfa-52246	68	32	between	between	ADP
cjfa-52246	68	33	advertising	advertising	NOUN
cjfa-52246	68	34	and	and	CCONJ
cjfa-52246	68	35	sales	sale	NOUN
cjfa-52246	68	36	data	datum	NOUN
cjfa-52246	68	37	.	.	PUNCT
cjfa-52246	69	1	hence	hence	ADV
cjfa-52246	69	2	,	,	PUNCT
cjfa-52246	69	3	leong	leong	PROPN
cjfa-52246	69	4	et	et	PROPN
cjfa-52246	69	5	al	al	PROPN
cjfa-52246	69	6	.	.	PROPN
cjfa-52246	69	7	(	(	PUNCT
cjfa-52246	69	8	1996	1996	NUM
cjfa-52246	69	9	)	)	PUNCT
cjfa-52246	69	10	presents	present	VERB
cjfa-52246	69	11	a	a	DET
cjfa-52246	69	12	method	method	NOUN
cjfa-52246	69	13	for	for	ADP
cjfa-52246	69	14	identifying	identify	VERB
cjfa-52246	69	15	and	and	CCONJ
cjfa-52246	69	16	estimating	estimate	VERB
cjfa-52246	69	17	co	co	ADJ
cjfa-52246	69	18	-	-	ADJ
cjfa-52246	69	19	integrating	integrating	ADJ
cjfa-52246	69	20	relationships	relationship	NOUN
cjfa-52246	69	21	using	use	VERB
cjfa-52246	69	22	conventional	conventional	ADJ
cjfa-52246	69	23	least	least	ADJ
cjfa-52246	69	24	-	-	PUNCT
cjfa-52246	69	25	squares	square	NOUN
cjfa-52246	69	26	regression	regression	NOUN
cjfa-52246	69	27	algorithms	algorithm	NOUN
cjfa-52246	69	28	.	.	PUNCT
cjfa-52246	70	1	their	their	PRON
cjfa-52246	70	2	application	application	NOUN
cjfa-52246	70	3	and	and	CCONJ
cjfa-52246	70	4	analysis	analysis	NOUN
cjfa-52246	70	5	of	of	ADP
cjfa-52246	70	6	the	the	DET
cjfa-52246	70	7	lydia	lydia	PROPN
cjfa-52246	70	8	pinkham	pinkham	PROPN
cjfa-52246	70	9	data	data	PROPN
cjfa-52246	70	10	,	,	PUNCT
cjfa-52246	70	11	which	which	PRON
cjfa-52246	70	12	spans	span	VERB
cjfa-52246	70	13	1907	1907	NUM
cjfa-52246	70	14	to	to	ADP
cjfa-52246	70	15	1961	1961	NUM
cjfa-52246	70	16	,	,	PUNCT
cjfa-52246	70	17	reveals	reveal	VERB
cjfa-52246	70	18	a	a	DET
cjfa-52246	70	19	strong	strong	ADJ
cjfa-52246	70	20	,	,	PUNCT
cjfa-52246	70	21	positive	positive	ADJ
cjfa-52246	70	22	correlation	correlation	NOUN
cjfa-52246	70	23	between	between	ADP
cjfa-52246	70	24	sales	sale	NOUN
cjfa-52246	70	25	and	and	CCONJ
cjfa-52246	70	26	lydia	lydia	PROPN
cjfa-52246	70	27	pinkham	pinkham	PROPN
cjfa-52246	70	28	’s	’s	PART
cjfa-52246	70	29	advertising	advertising	NOUN
cjfa-52246	70	30	over	over	ADP
cjfa-52246	70	31	the	the	DET
cjfa-52246	70	32	long	long	ADJ
cjfa-52246	70	33	run	run	NOUN
cjfa-52246	70	34	.	.	PUNCT
cjfa-52246	71	1	another	another	DET
cjfa-52246	71	2	related	relate	VERB
cjfa-52246	71	3	study	study	NOUN
cjfa-52246	71	4	on	on	ADP
cjfa-52246	71	5	the	the	DET
cjfa-52246	71	6	short	short	ADJ
cjfa-52246	71	7	and	and	CCONJ
cjfa-52246	71	8	long	long	ADJ
cjfa-52246	71	9	-	-	PUNCT
cjfa-52246	71	10	term	term	NOUN
cjfa-52246	71	11	effects	effect	NOUN
cjfa-52246	71	12	of	of	ADP
cjfa-52246	71	13	advertising	advertising	NOUN
cjfa-52246	71	14	on	on	ADP
cjfa-52246	71	15	stock	stock	NOUN
cjfa-52246	71	16	returns	return	NOUN
cjfa-52246	71	17	was	be	AUX
cjfa-52246	71	18	carried	carry	VERB
cjfa-52246	71	19	out	out	ADP
cjfa-52246	71	20	by	by	ADP
cjfa-52246	71	21	(	(	PUNCT
cjfa-52246	71	22	chemmanur	chemmanur	PROPN
cjfa-52246	71	23	&	&	CCONJ
cjfa-52246	71	24	yan	yan	PROPN
cjfa-52246	71	25	,	,	PUNCT
cjfa-52246	71	26	2019	2019	NUM
cjfa-52246	71	27	)	)	PUNCT
cjfa-52246	71	28	.	.	PUNCT
cjfa-52246	72	1	even	even	ADV
cjfa-52246	72	2	after	after	ADP
cjfa-52246	72	3	adjusting	adjust	VERB
cjfa-52246	72	4	for	for	ADP
cjfa-52246	72	5	other	other	ADJ
cjfa-52246	72	6	price	price	NOUN
cjfa-52246	72	7	predictors	predictor	NOUN
cjfa-52246	72	8	like	like	ADP
cjfa-52246	72	9	size	size	NOUN
cjfa-52246	72	10	,	,	PUNCT
cjfa-52246	72	11	book	book	NOUN
cjfa-52246	72	12	-	-	PUNCT
cjfa-52246	72	13	to	to	ADP
cjfa-52246	72	14	-	-	PUNCT
cjfa-52246	72	15	market	market	NOUN
cjfa-52246	72	16	,	,	PUNCT
cjfa-52246	72	17	and	and	CCONJ
cjfa-52246	72	18	momentum	momentum	NOUN
cjfa-52246	72	19	,	,	PUNCT
cjfa-52246	72	20	the	the	DET
cjfa-52246	72	21	analysis	analysis	NOUN
cjfa-52246	72	22	showed	show	VERB
cjfa-52246	72	23	that	that	SCONJ
cjfa-52246	72	24	a	a	DET
cjfa-52246	72	25	higher	high	ADJ
cjfa-52246	72	26	level	level	NOUN
cjfa-52246	72	27	of	of	ADP
cjfa-52246	72	28	advertising	advertising	NOUN
cjfa-52246	72	29	is	be	AUX
cjfa-52246	72	30	associated	associate	VERB
cjfa-52246	72	31	with	with	ADP
cjfa-52246	72	32	a	a	DET
cjfa-52246	72	33	better	well	ADJ
cjfa-52246	72	34	stock	stock	NOUN
cjfa-52246	72	35	return	return	NOUN
cjfa-52246	72	36	in	in	ADP
cjfa-52246	72	37	the	the	DET
cjfa-52246	72	38	year	year	NOUN
cjfa-52246	72	39	of	of	ADP
cjfa-52246	72	40	advertising	advertising	NOUN
cjfa-52246	72	41	but	but	CCONJ
cjfa-52246	72	42	a	a	DET
cjfa-52246	72	43	lower	low	ADJ
cjfa-52246	72	44	stock	stock	NOUN
cjfa-52246	72	45	return	return	NOUN
cjfa-52246	72	46	in	in	ADP
cjfa-52246	72	47	the	the	DET
cjfa-52246	72	48	following	following	ADJ
cjfa-52246	72	49	year	year	NOUN
cjfa-52246	72	50	.	.	PUNCT
cjfa-52246	73	1	the	the	DET
cjfa-52246	73	2	researchers	researcher	NOUN
cjfa-52246	73	3	postulated	postulate	VERB
cjfa-52246	73	4	that	that	SCONJ
cjfa-52246	73	5	throughout	throughout	ADP
cjfa-52246	73	6	the	the	DET
cjfa-52246	73	7	advertising	advertising	NOUN
cjfa-52246	73	8	year	year	NOUN
cjfa-52246	73	9	,	,	PUNCT
cjfa-52246	73	10	investors	investor	NOUN
cjfa-52246	73	11	’	’	PART
cjfa-52246	73	12	attention	attention	NOUN
cjfa-52246	73	13	is	be	AUX
cjfa-52246	73	14	drawn	draw	VERB
cjfa-52246	73	15	to	to	ADP
cjfa-52246	73	16	the	the	DET
cjfa-52246	73	17	company	company	NOUN
cjfa-52246	73	18	’s	’s	PART
cjfa-52246	73	19	stock	stock	NOUN
cjfa-52246	73	20	,	,	PUNCT
cjfa-52246	73	21	causing	cause	VERB
cjfa-52246	73	22	the	the	DET
cjfa-52246	73	23	stock	stock	NOUN
cjfa-52246	73	24	price	price	NOUN
cjfa-52246	73	25	to	to	PART
cjfa-52246	73	26	rise	rise	VERB
cjfa-52246	73	27	.	.	PUNCT
cjfa-52246	74	1	but	but	CCONJ
cjfa-52246	74	2	eventually	eventually	ADV
cjfa-52246	74	3	,	,	PUNCT
cjfa-52246	74	4	the	the	DET
cjfa-52246	74	5	attention	attention	NOUN
cjfa-52246	74	6	that	that	PRON
cjfa-52246	74	7	it	it	PRON
cjfa-52246	74	8	garners	garner	VERB
cjfa-52246	74	9	fades	fade	VERB
cjfa-52246	74	10	,	,	PUNCT
cjfa-52246	74	11	and	and	CCONJ
cjfa-52246	74	12	the	the	DET
cjfa-52246	74	13	stock	stock	NOUN
cjfa-52246	74	14	price	price	NOUN
cjfa-52246	74	15	drops	drop	VERB
cjfa-52246	74	16	the	the	DET
cjfa-52246	74	17	next	next	ADJ
cjfa-52246	74	18	year	year	NOUN
cjfa-52246	74	19	.	.	PUNCT
cjfa-52246	75	1	this	this	DET
cjfa-52246	75	2	theory	theory	NOUN
cjfa-52246	75	3	was	be	AUX
cjfa-52246	75	4	evaluated	evaluate	VERB
cjfa-52246	75	5	in	in	ADP
cjfa-52246	75	6	the	the	DET
cjfa-52246	75	7	study	study	NOUN
cjfa-52246	75	8	,	,	PUNCT
cjfa-52246	75	9	and	and	CCONJ
cjfa-52246	75	10	consistent	consistent	ADJ
cjfa-52246	75	11	results	result	NOUN
cjfa-52246	75	12	showed	show	VERB
cjfa-52246	75	13	that	that	SCONJ
cjfa-52246	75	14	advertising	advertising	NOUN
cjfa-52246	75	15	raises	raise	VERB
cjfa-52246	75	16	a	a	DET
cjfa-52246	75	17	company	company	NOUN
cjfa-52246	75	18	’s	’s	PART
cjfa-52246	75	19	visibility	visibility	NOUN
cjfa-52246	75	20	among	among	ADP
cjfa-52246	75	21	investors	investor	NOUN
cjfa-52246	75	22	with	with	ADP
cjfa-52246	75	23	the	the	DET
cjfa-52246	75	24	possibility	possibility	NOUN
cjfa-52246	75	25	of	of	ADP
cjfa-52246	75	26	raising	raise	VERB
cjfa-52246	75	27	stock	stock	NOUN
cjfa-52246	75	28	returns	return	NOUN
cjfa-52246	75	29	with	with	ADP
cjfa-52246	75	30	more	more	ADJ
cjfa-52246	75	31	increases	increase	NOUN
cjfa-52246	75	32	in	in	ADP
cjfa-52246	75	33	advertising	advertising	NOUN
cjfa-52246	75	34	.	.	PUNCT
cjfa-52246	76	1	kim	kim	PROPN
cjfa-52246	76	2	et	et	PROPN
cjfa-52246	76	3	al	al	PROPN
cjfa-52246	76	4	.	.	PROPN
cjfa-52246	77	1	(	(	PUNCT
cjfa-52246	77	2	2019	2019	NUM
cjfa-52246	77	3	)	)	PUNCT
cjfa-52246	77	4	looked	look	VERB
cjfa-52246	77	5	at	at	ADP
cjfa-52246	77	6	both	both	CCONJ
cjfa-52246	77	7	quadratic	quadratic	ADJ
cjfa-52246	77	8	and	and	CCONJ
cjfa-52246	77	9	dynamic	dynamic	ADJ
cjfa-52246	77	10	connections	connection	NOUN
cjfa-52246	77	11	in	in	ADP
cjfa-52246	77	12	their	their	PRON
cjfa-52246	77	13	investigation	investigation	NOUN
cjfa-52246	77	14	of	of	ADP
cjfa-52246	77	15	the	the	DET
cjfa-52246	77	16	relationship	relationship	NOUN
cjfa-52246	77	17	between	between	ADP
cjfa-52246	77	18	restaurant	restaurant	NOUN
cjfa-52246	77	19	performance	performance	NOUN
cjfa-52246	77	20	and	and	CCONJ
cjfa-52246	77	21	advertising	advertising	NOUN
cjfa-52246	77	22	.	.	PUNCT
cjfa-52246	78	1	using	use	VERB
cjfa-52246	78	2	stock	stock	NOUN
cjfa-52246	78	3	value	value	NOUN
cjfa-52246	78	4	,	,	PUNCT
cjfa-52246	78	5	sales	sale	NOUN
cjfa-52246	78	6	,	,	PUNCT
cjfa-52246	78	7	and	and	CCONJ
cjfa-52246	78	8	profitability	profitability	NOUN
cjfa-52246	78	9	as	as	ADP
cjfa-52246	78	10	performance	performance	NOUN
cjfa-52246	78	11	metrics	metric	NOUN
cjfa-52246	78	12	,	,	PUNCT
cjfa-52246	78	13	the	the	DET
cjfa-52246	78	14	researchers	researcher	NOUN
cjfa-52246	78	15	analyzed	analyze	VERB
cjfa-52246	78	16	data	datum	NOUN
cjfa-52246	78	17	from	from	ADP
cjfa-52246	78	18	137	137	NUM
cjfa-52246	78	19	public	public	ADJ
cjfa-52246	78	20	restaurant	restaurant	NOUN
cjfa-52246	78	21	companies	company	NOUN
cjfa-52246	78	22	in	in	ADP
cjfa-52246	78	23	the	the	DET
cjfa-52246	78	24	united	united	PROPN
cjfa-52246	78	25	states	states	PROPN
cjfa-52246	78	26	between	between	ADP
cjfa-52246	78	27	1991	1991	NUM
cjfa-52246	78	28	and	and	CCONJ
cjfa-52246	78	29	2016	2016	NUM
cjfa-52246	78	30	using	use	VERB
cjfa-52246	78	31	three	three	NUM
cjfa-52246	78	32	stage	stage	NOUN
cjfa-52246	78	33	least	least	ADJ
cjfa-52246	78	34	squares	square	NOUN
cjfa-52246	78	35	estimate	estimate	VERB
cjfa-52246	78	36	.	.	PUNCT
cjfa-52246	79	1	their	their	PRON
cjfa-52246	79	2	findings	finding	NOUN
cjfa-52246	79	3	showed	show	VERB
cjfa-52246	79	4	that	that	SCONJ
cjfa-52246	79	5	the	the	DET
cjfa-52246	79	6	impact	impact	NOUN
cjfa-52246	79	7	of	of	ADP
cjfa-52246	79	8	advertising	advertising	NOUN
cjfa-52246	79	9	varied	varied	ADJ
cjfa-52246	79	10	according	accord	VERB
cjfa-52246	79	11	on	on	ADP
cjfa-52246	79	12	the	the	DET
cjfa-52246	79	13	amount	amount	NOUN
cjfa-52246	79	14	spent	spend	VERB
cjfa-52246	79	15	,	,	PUNCT
cjfa-52246	79	16	with	with	ADP
cjfa-52246	79	17	spending	spend	VERB
cjfa-52246	79	18	on	on	ADP
cjfa-52246	79	19	advertising	advertising	NOUN
cjfa-52246	79	20	having	have	VERB
cjfa-52246	79	21	a	a	DET
cjfa-52246	79	22	quadratic	quadratic	ADJ
cjfa-52246	79	23	influence	influence	NOUN
cjfa-52246	79	24	on	on	ADP
cjfa-52246	79	25	all	all	DET
cjfa-52246	79	26	three	three	NUM
cjfa-52246	79	27	variables	variable	NOUN
cjfa-52246	79	28	.	.	PUNCT
cjfa-52246	80	1	furthermore	furthermore	ADV
cjfa-52246	80	2	,	,	PUNCT
cjfa-52246	80	3	the	the	DET
cjfa-52246	80	4	research	research	NOUN
cjfa-52246	80	5	revealed	reveal	VERB
cjfa-52246	80	6	noteworthy	noteworthy	ADJ
cjfa-52246	80	7	correlations	correlation	NOUN
cjfa-52246	80	8	among	among	ADP
cjfa-52246	80	9	sales	sale	NOUN
cjfa-52246	80	10	,	,	PUNCT
cjfa-52246	80	11	profitability	profitability	NOUN
cjfa-52246	80	12	,	,	PUNCT
cjfa-52246	80	13	and	and	CCONJ
cjfa-52246	80	14	advertising	advertising	NOUN
cjfa-52246	80	15	expenditure	expenditure	NOUN
cjfa-52246	80	16	,	,	PUNCT
cjfa-52246	80	17	underscoring	underscore	VERB
cjfa-52246	80	18	differential	differential	ADJ
cjfa-52246	80	19	effect	effect	NOUN
cjfa-52246	80	20	of	of	ADP
cjfa-52246	80	21	advertising	advertising	NOUN
cjfa-52246	80	22	frequency	frequency	NOUN
cjfa-52246	80	23	on	on	ADP
cjfa-52246	80	24	sales	sale	NOUN
cjfa-52246	80	25	turnover	turnover	NOUN
cjfa-52246	80	26	…	…	PUNCT
cjfa-52246	80	27	3333	3333	NUM
cjfa-52246	80	28	the	the	DET
cjfa-52246	80	29	fluidity	fluidity	NOUN
cjfa-52246	80	30	of	of	ADP
cjfa-52246	80	31	these	these	DET
cjfa-52246	80	32	variables	variable	NOUN
cjfa-52246	80	33	in	in	ADP
cjfa-52246	80	34	the	the	DET
cjfa-52246	80	35	restaurant	restaurant	NOUN
cjfa-52246	80	36	sector	sector	NOUN
cjfa-52246	80	37	.	.	PUNCT
cjfa-52246	81	1	restaurant	restaurant	NOUN
cjfa-52246	81	2	managers	manager	NOUN
cjfa-52246	81	3	are	be	AUX
cjfa-52246	81	4	urged	urge	VERB
cjfa-52246	81	5	to	to	PART
cjfa-52246	81	6	consider	consider	VERB
cjfa-52246	81	7	their	their	PRON
cjfa-52246	81	8	performance	performance	NOUN
cjfa-52246	81	9	goals	goal	NOUN
cjfa-52246	81	10	and	and	CCONJ
cjfa-52246	81	11	the	the	DET
cjfa-52246	81	12	evolving	evolve	VERB
cjfa-52246	81	13	efficacy	efficacy	NOUN
cjfa-52246	81	14	of	of	ADP
cjfa-52246	81	15	advertising	advertising	NOUN
cjfa-52246	81	16	in	in	ADP
cjfa-52246	81	17	light	light	NOUN
cjfa-52246	81	18	of	of	ADP
cjfa-52246	81	19	these	these	DET
cjfa-52246	81	20	findings	finding	NOUN
cjfa-52246	81	21	.	.	PUNCT
cjfa-52246	82	1	in	in	ADP
cjfa-52246	82	2	a	a	DET
cjfa-52246	82	3	similar	similar	ADJ
cjfa-52246	82	4	research	research	NOUN
cjfa-52246	82	5	pursuit	pursuit	NOUN
cjfa-52246	82	6	,	,	PUNCT
cjfa-52246	82	7	lee	lee	PROPN
cjfa-52246	82	8	,	,	PUNCT
cjfa-52246	82	9	kim	kim	PROPN
cjfa-52246	82	10	and	and	CCONJ
cjfa-52246	82	11	rhee	rhee	PROPN
cjfa-52246	82	12	(	(	PUNCT
cjfa-52246	82	13	2021	2021	NUM
cjfa-52246	82	14	)	)	PUNCT
cjfa-52246	82	15	developed	develop	VERB
cjfa-52246	82	16	a	a	DET
cjfa-52246	82	17	model	model	NOUN
cjfa-52246	82	18	which	which	PRON
cjfa-52246	82	19	they	they	PRON
cjfa-52246	82	20	applied	apply	VERB
cjfa-52246	82	21	to	to	PART
cjfa-52246	82	22	evaluate	evaluate	VERB
cjfa-52246	82	23	the	the	DET
cjfa-52246	82	24	effect	effect	NOUN
cjfa-52246	82	25	of	of	ADP
cjfa-52246	82	26	marketing	market	VERB
cjfa-52246	82	27	strategic	strategic	ADJ
cjfa-52246	82	28	decisions	decision	NOUN
cjfa-52246	82	29	and	and	CCONJ
cjfa-52246	82	30	financial	financial	ADJ
cjfa-52246	82	31	performance	performance	NOUN
cjfa-52246	82	32	.	.	PUNCT
cjfa-52246	83	1	using	use	VERB
cjfa-52246	83	2	data	datum	NOUN
cjfa-52246	83	3	from	from	ADP
cjfa-52246	83	4	the	the	DET
cjfa-52246	83	5	korean	korean	ADJ
cjfa-52246	83	6	franchise	franchise	NOUN
cjfa-52246	83	7	chains	chain	NOUN
cjfa-52246	83	8	,	,	PUNCT
cjfa-52246	83	9	their	their	PRON
cjfa-52246	83	10	results	result	NOUN
cjfa-52246	83	11	indicate	indicate	VERB
cjfa-52246	83	12	that	that	SCONJ
cjfa-52246	83	13	promotion	promotion	NOUN
cjfa-52246	83	14	and	and	CCONJ
cjfa-52246	83	15	advertising	advertising	NOUN
cjfa-52246	83	16	expenses	expense	NOUN
cjfa-52246	83	17	show	show	VERB
cjfa-52246	83	18	a	a	DET
cjfa-52246	83	19	positive	positive	ADJ
cjfa-52246	83	20	effect	effect	NOUN
cjfa-52246	83	21	on	on	ADP
cjfa-52246	83	22	financial	financial	ADJ
cjfa-52246	83	23	performance	performance	NOUN
cjfa-52246	83	24	–	–	PUNCT
cjfa-52246	83	25	which	which	PRON
cjfa-52246	83	26	thus	thus	ADV
cjfa-52246	83	27	suggest	suggest	VERB
cjfa-52246	83	28	that	that	SCONJ
cjfa-52246	83	29	advertising	advertising	NOUN
cjfa-52246	83	30	and	and	CCONJ
cjfa-52246	83	31	promotion	promotion	NOUN
cjfa-52246	83	32	investment	investment	NOUN
cjfa-52246	83	33	has	have	VERB
cjfa-52246	83	34	the	the	DET
cjfa-52246	83	35	propensity	propensity	NOUN
cjfa-52246	83	36	to	to	PART
cjfa-52246	83	37	impact	impact	VERB
cjfa-52246	83	38	a	a	DET
cjfa-52246	83	39	balanced	balanced	ADJ
cjfa-52246	83	40	business	business	NOUN
cjfa-52246	83	41	profitability	profitability	NOUN
cjfa-52246	83	42	(	(	PUNCT
cjfa-52246	83	43	lee	lee	PROPN
cjfa-52246	83	44	,	,	PUNCT
cjfa-52246	83	45	kim	kim	PROPN
cjfa-52246	83	46	&	&	CCONJ
cjfa-52246	83	47	rhee	rhee	PROPN
cjfa-52246	83	48	,	,	PUNCT
cjfa-52246	83	49	2021	2021	NUM
cjfa-52246	83	50	)	)	PUNCT
cjfa-52246	83	51	.	.	PUNCT
cjfa-52246	84	1	the	the	DET
cjfa-52246	84	2	improved	improve	VERB
cjfa-52246	84	3	performance	performance	NOUN
cjfa-52246	84	4	effect	effect	NOUN
cjfa-52246	84	5	of	of	ADP
cjfa-52246	84	6	advertising	advertising	NOUN
cjfa-52246	84	7	is	be	AUX
cjfa-52246	84	8	echoed	echo	VERB
cjfa-52246	84	9	by	by	ADP
cjfa-52246	84	10	mani	mani	PROPN
cjfa-52246	84	11	,	,	PUNCT
cjfa-52246	84	12	thiyagarajan	thiyagarajan	NOUN
cjfa-52246	84	13	,	,	PUNCT
cjfa-52246	84	14	azhaguraja	azhaguraja	NOUN
cjfa-52246	84	15	and	and	CCONJ
cjfa-52246	84	16	janakiraman	janakiraman	NOUN
cjfa-52246	84	17	(	(	PUNCT
cjfa-52246	84	18	2022	2022	NUM
cjfa-52246	84	19	)	)	PUNCT
cjfa-52246	84	20	,	,	PUNCT
cjfa-52246	84	21	who	who	PRON
cjfa-52246	84	22	indicates	indicate	VERB
cjfa-52246	84	23	particularly	particularly	ADV
cjfa-52246	84	24	that	that	PRON
cjfa-52246	84	25	modern	modern	ADJ
cjfa-52246	84	26	medium	medium	NOUN
cjfa-52246	84	27	of	of	ADP
cjfa-52246	84	28	advertising	advertising	NOUN
cjfa-52246	84	29	may	may	AUX
cjfa-52246	84	30	possess	possess	VERB
cjfa-52246	84	31	the	the	DET
cjfa-52246	84	32	propensity	propensity	NOUN
cjfa-52246	84	33	to	to	PART
cjfa-52246	84	34	increase	increase	VERB
cjfa-52246	84	35	companies	company	NOUN
cjfa-52246	84	36	return	return	VERB
cjfa-52246	84	37	on	on	ADP
cjfa-52246	84	38	investment	investment	NOUN
cjfa-52246	84	39	.	.	PUNCT
cjfa-52246	85	1	they	they	PRON
cjfa-52246	85	2	highlight	highlight	VERB
cjfa-52246	85	3	that	that	SCONJ
cjfa-52246	85	4	social	social	ADJ
cjfa-52246	85	5	media	medium	NOUN
cjfa-52246	85	6	advertising	advertising	NOUN
cjfa-52246	85	7	has	have	AUX
cjfa-52246	85	8	particularly	particularly	ADV
cjfa-52246	85	9	proven	prove	VERB
cjfa-52246	85	10	to	to	PART
cjfa-52246	85	11	improve	improve	VERB
cjfa-52246	85	12	companies	company	NOUN
cjfa-52246	85	13	’	’	PART
cjfa-52246	85	14	sales	sale	NOUN
cjfa-52246	85	15	performance	performance	NOUN
cjfa-52246	85	16	.	.	PUNCT
cjfa-52246	86	1	furthermore	furthermore	ADV
cjfa-52246	86	2	,	,	PUNCT
cjfa-52246	86	3	in	in	ADP
cjfa-52246	86	4	response	response	NOUN
cjfa-52246	86	5	to	to	ADP
cjfa-52246	86	6	the	the	DET
cjfa-52246	86	7	bourgeoning	bourgeoning	ADJ
cjfa-52246	86	8	effect	effect	NOUN
cjfa-52246	86	9	of	of	ADP
cjfa-52246	86	10	artificial	artificial	ADJ
cjfa-52246	86	11	intelligence	intelligence	NOUN
cjfa-52246	86	12	in	in	ADP
cjfa-52246	86	13	business	business	NOUN
cjfa-52246	86	14	and	and	CCONJ
cjfa-52246	86	15	other	other	ADJ
cjfa-52246	86	16	human	human	ADJ
cjfa-52246	86	17	endeavour	endeavour	NOUN
cjfa-52246	86	18	,	,	PUNCT
cjfa-52246	86	19	the	the	DET
cjfa-52246	86	20	effect	effect	NOUN
cjfa-52246	86	21	of	of	ADP
cjfa-52246	86	22	artificial	artificial	ADJ
cjfa-52246	86	23	intelligence	intelligence	NOUN
cjfa-52246	86	24	(	(	PUNCT
cjfa-52246	86	25	ai	ai	NOUN
cjfa-52246	86	26	)	)	PUNCT
cjfa-52246	86	27	has	have	AUX
cjfa-52246	86	28	also	also	ADV
cjfa-52246	86	29	been	be	AUX
cjfa-52246	86	30	brought	bring	VERB
cjfa-52246	86	31	to	to	ADP
cjfa-52246	86	32	the	the	DET
cjfa-52246	86	33	fore	fore	NOUN
cjfa-52246	86	34	in	in	ADP
cjfa-52246	86	35	contemporary	contemporary	ADJ
cjfa-52246	86	36	accounting	accounting	NOUN
cjfa-52246	86	37	,	,	PUNCT
cjfa-52246	86	38	finance	finance	NOUN
cjfa-52246	86	39	,	,	PUNCT
cjfa-52246	86	40	and	and	CCONJ
cjfa-52246	86	41	business	business	NOUN
cjfa-52246	86	42	literature	literature	NOUN
cjfa-52246	86	43	.	.	PUNCT
cjfa-52246	87	1	accordingly	accordingly	ADV
cjfa-52246	87	2	,	,	PUNCT
cjfa-52246	87	3	in	in	ADP
cjfa-52246	87	4	their	their	PRON
cjfa-52246	87	5	research	research	NOUN
cjfa-52246	87	6	on	on	ADP
cjfa-52246	87	7	the	the	DET
cjfa-52246	87	8	role	role	NOUN
cjfa-52246	87	9	of	of	ADP
cjfa-52246	87	10	ai	ai	VERB
cjfa-52246	87	11	on	on	ADP
cjfa-52246	87	12	advertising	advertising	NOUN
cjfa-52246	87	13	,	,	PUNCT
cjfa-52246	87	14	qin	qin	PROPN
cjfa-52246	87	15	and	and	CCONJ
cjfa-52246	87	16	jiang	jiang	PROPN
cjfa-52246	87	17	(	(	PUNCT
cjfa-52246	87	18	2019	2019	NUM
cjfa-52246	87	19	)	)	PUNCT
cjfa-52246	87	20	opine	opine	VERB
cjfa-52246	87	21	that	that	SCONJ
cjfa-52246	87	22	traditional	traditional	ADJ
cjfa-52246	87	23	advertising	advertising	NOUN
cjfa-52246	87	24	approaches	approach	NOUN
cjfa-52246	87	25	can	can	AUX
cjfa-52246	87	26	not	not	PART
cjfa-52246	87	27	keep	keep	VERB
cjfa-52246	87	28	up	up	ADP
cjfa-52246	87	29	with	with	ADP
cjfa-52246	87	30	the	the	DET
cjfa-52246	87	31	growing	grow	VERB
cjfa-52246	87	32	demand	demand	NOUN
cjfa-52246	87	33	for	for	ADP
cjfa-52246	87	34	advertising	advertising	NOUN
cjfa-52246	87	35	in	in	ADP
cjfa-52246	87	36	the	the	DET
cjfa-52246	87	37	burgeoning	burgeon	VERB
cjfa-52246	87	38	e	e	NOUN
cjfa-52246	87	39	-	-	NOUN
cjfa-52246	87	40	commerce	commerce	NOUN
cjfa-52246	87	41	sector	sector	NOUN
cjfa-52246	87	42	.	.	PUNCT
cjfa-52246	88	1	artificial	artificial	ADJ
cjfa-52246	88	2	intelligence	intelligence	NOUN
cjfa-52246	88	3	(	(	PUNCT
cjfa-52246	88	4	ai	ai	NOUN
cjfa-52246	88	5	)	)	PUNCT
cjfa-52246	88	6	platforms	platform	NOUN
cjfa-52246	88	7	and	and	CCONJ
cjfa-52246	88	8	advertisers	advertiser	NOUN
cjfa-52246	88	9	are	be	AUX
cjfa-52246	88	10	using	use	VERB
cjfa-52246	88	11	these	these	DET
cjfa-52246	88	12	technologies	technology	NOUN
cjfa-52246	88	13	to	to	PART
cjfa-52246	88	14	increase	increase	VERB
cjfa-52246	88	15	efficiency	efficiency	NOUN
cjfa-52246	88	16	and	and	CCONJ
cjfa-52246	88	17	meet	meet	VERB
cjfa-52246	88	18	consumer	consumer	NOUN
cjfa-52246	88	19	demands	demand	NOUN
cjfa-52246	88	20	.	.	PUNCT
cjfa-52246	89	1	qin	qin	PROPN
cjfa-52246	89	2	and	and	CCONJ
cjfa-52246	89	3	jiang	jiang	PROPN
cjfa-52246	89	4	(	(	PUNCT
cjfa-52246	89	5	2019	2019	NUM
cjfa-52246	89	6	)	)	PUNCT
cjfa-52246	89	7	gathered	gather	VERB
cjfa-52246	89	8	insights	insight	NOUN
cjfa-52246	89	9	into	into	ADP
cjfa-52246	89	10	the	the	DET
cjfa-52246	89	11	use	use	NOUN
cjfa-52246	89	12	of	of	ADP
cjfa-52246	89	13	ai	ai	PRON
cjfa-52246	89	14	technology	technology	NOUN
cjfa-52246	89	15	in	in	ADP
cjfa-52246	89	16	advertising	advertising	NOUN
cjfa-52246	89	17	through	through	ADP
cjfa-52246	89	18	their	their	PRON
cjfa-52246	89	19	five	five	NUM
cjfa-52246	89	20	years	year	NOUN
cjfa-52246	89	21	of	of	ADP
cjfa-52246	89	22	observations	observation	NOUN
cjfa-52246	89	23	in	in	ADP
cjfa-52246	89	24	the	the	DET
cjfa-52246	89	25	chinese	chinese	ADJ
cjfa-52246	89	26	advertising	advertising	NOUN
cjfa-52246	89	27	sector	sector	NOUN
cjfa-52246	89	28	.	.	PUNCT
cjfa-52246	90	1	in	in	ADP
cjfa-52246	90	2	their	their	PRON
cjfa-52246	90	3	conclusion	conclusion	NOUN
cjfa-52246	90	4	,	,	PUNCT
cjfa-52246	90	5	qin	qin	PROPN
cjfa-52246	90	6	and	and	CCONJ
cjfa-52246	90	7	jiang	jiang	PROPN
cjfa-52246	90	8	(	(	PUNCT
cjfa-52246	90	9	2019	2019	NUM
cjfa-52246	90	10	)	)	PUNCT
cjfa-52246	90	11	propose	propose	VERB
cjfa-52246	90	12	that	that	SCONJ
cjfa-52246	90	13	the	the	DET
cjfa-52246	90	14	four	four	NUM
cjfa-52246	90	15	main	main	ADJ
cjfa-52246	90	16	elements	element	NOUN
cjfa-52246	90	17	of	of	ADP
cjfa-52246	90	18	the	the	DET
cjfa-52246	90	19	ai	ai	ADJ
cjfa-52246	90	20	-	-	PUNCT
cjfa-52246	90	21	powered	powered	ADJ
cjfa-52246	90	22	advertising	advertising	NOUN
cjfa-52246	90	23	process	process	NOUN
cjfa-52246	90	24	are	be	AUX
cjfa-52246	90	25	:	:	PUNCT
cjfa-52246	90	26	ad	ad	NOUN
cjfa-52246	90	27	design	design	NOUN
cjfa-52246	90	28	,	,	PUNCT
cjfa-52246	90	29	media	medium	NOUN
cjfa-52246	90	30	planning	planning	NOUN
cjfa-52246	90	31	and	and	CCONJ
cjfa-52246	90	32	buying	buying	NOUN
cjfa-52246	90	33	,	,	PUNCT
cjfa-52246	90	34	ad	ad	NOUN
cjfa-52246	90	35	impact	impact	NOUN
cjfa-52246	90	36	evaluation	evaluation	NOUN
cjfa-52246	90	37	,	,	PUNCT
cjfa-52246	90	38	and	and	CCONJ
cjfa-52246	90	39	consumer	consumer	NOUN
cjfa-52246	90	40	insight	insight	NOUN
cjfa-52246	90	41	finding	finding	NOUN
cjfa-52246	90	42	.	.	PUNCT
cjfa-52246	91	1	this	this	DET
cjfa-52246	91	2	cutting	cut	VERB
cjfa-52246	91	3	-	-	PUNCT
cjfa-52246	91	4	edge	edge	NOUN
cjfa-52246	91	5	advertising	advertising	NOUN
cjfa-52246	91	6	strategy	strategy	NOUN
cjfa-52246	91	7	is	be	AUX
cjfa-52246	91	8	tool	tool	NOUN
cjfa-52246	91	9	-	-	PUNCT
cjfa-52246	91	10	based	base	VERB
cjfa-52246	91	11	,	,	PUNCT
cjfa-52246	91	12	synchronized	synchronize	VERB
cjfa-52246	91	13	,	,	PUNCT
cjfa-52246	91	14	and	and	CCONJ
cjfa-52246	91	15	incredibly	incredibly	ADV
cjfa-52246	91	16	successful	successful	ADJ
cjfa-52246	91	17	.	.	PUNCT
cjfa-52246	92	1	it	it	PRON
cjfa-52246	92	2	is	be	AUX
cjfa-52246	92	3	supported	support	VERB
cjfa-52246	92	4	by	by	ADP
cjfa-52246	92	5	a	a	DET
cjfa-52246	92	6	data	data	NOUN
cjfa-52246	92	7	-	-	PUNCT
cjfa-52246	92	8	driven	drive	VERB
cjfa-52246	92	9	platform	platform	NOUN
cjfa-52246	92	10	with	with	ADP
cjfa-52246	92	11	algorithms	algorithm	NOUN
cjfa-52246	92	12	at	at	ADP
cjfa-52246	92	13	its	its	PRON
cjfa-52246	92	14	heart	heart	NOUN
cjfa-52246	92	15	(	(	PUNCT
cjfa-52246	92	16	qin	qin	PROPN
cjfa-52246	92	17	&	&	CCONJ
cjfa-52246	92	18	jiang	jiang	PROPN
cjfa-52246	92	19	,	,	PUNCT
cjfa-52246	92	20	2019	2019	NUM
cjfa-52246	92	21	)	)	PUNCT
cjfa-52246	92	22	.	.	PUNCT
cjfa-52246	93	1	in	in	ADP
cjfa-52246	93	2	relation	relation	NOUN
cjfa-52246	93	3	to	to	PART
cjfa-52246	93	4	ai	ai	VERB
cjfa-52246	93	5	influence	influence	NOUN
cjfa-52246	93	6	on	on	ADP
cjfa-52246	93	7	customer	customer	NOUN
cjfa-52246	93	8	behaviour	behaviour	NOUN
cjfa-52246	93	9	and	and	CCONJ
cjfa-52246	93	10	engagement	engagement	NOUN
cjfa-52246	93	11	,	,	PUNCT
cjfa-52246	93	12	du	du	PROPN
cjfa-52246	93	13	,	,	PUNCT
cjfa-52246	93	14	zhang	zhang	PROPN
cjfa-52246	93	15	and	and	CCONJ
cjfa-52246	93	16	ge	ge	PROPN
cjfa-52246	93	17	(	(	PUNCT
cjfa-52246	93	18	2023	2023	NUM
cjfa-52246	93	19	)	)	PUNCT
cjfa-52246	93	20	opine	opine	NOUN
cjfa-52246	93	21	that	that	PRON
cjfa-52246	93	22	ai	ai	AUX
cjfa-52246	93	23	generated	generate	VERB
cjfa-52246	93	24	content	content	NOUN
cjfa-52246	93	25	advertising	advertising	NOUN
cjfa-52246	93	26	exert	exert	VERB
cjfa-52246	93	27	significant	significant	ADJ
cjfa-52246	93	28	positive	positive	ADJ
cjfa-52246	93	29	influence	influence	NOUN
cjfa-52246	93	30	on	on	ADP
cjfa-52246	93	31	customer	customer	NOUN
cjfa-52246	93	32	behavioural	behavioural	ADJ
cjfa-52246	93	33	engagement	engagement	NOUN
cjfa-52246	93	34	with	with	ADP
cjfa-52246	93	35	products	product	NOUN
cjfa-52246	93	36	.	.	PUNCT
cjfa-52246	94	1	other	other	ADJ
cjfa-52246	94	2	researchers	researcher	NOUN
cjfa-52246	94	3	have	have	AUX
cjfa-52246	94	4	thus	thus	ADV
cjfa-52246	94	5	tried	try	VERB
cjfa-52246	94	6	to	to	PART
cjfa-52246	94	7	analyse	analyse	VERB
cjfa-52246	94	8	if	if	SCONJ
cjfa-52246	94	9	and	and	CCONJ
cjfa-52246	94	10	how	how	SCONJ
cjfa-52246	94	11	advertising	advertising	NOUN
cjfa-52246	94	12	affects	affect	VERB
cjfa-52246	94	13	customer	customer	NOUN
cjfa-52246	94	14	decisions	decision	NOUN
cjfa-52246	94	15	to	to	PART
cjfa-52246	94	16	buy	buy	VERB
cjfa-52246	94	17	service	service	NOUN
cjfa-52246	94	18	offerings	offering	NOUN
cjfa-52246	94	19	(	(	PUNCT
cjfa-52246	94	20	ali	ali	PROPN
cjfa-52246	94	21	,	,	PUNCT
cjfa-52246	94	22	2021	2021	NUM
cjfa-52246	94	23	)	)	PUNCT
cjfa-52246	94	24	.	.	PUNCT
cjfa-52246	95	1	accordingly	accordingly	ADV
cjfa-52246	95	2	,	,	PUNCT
cjfa-52246	95	3	in	in	ADP
cjfa-52246	95	4	their	their	PRON
cjfa-52246	95	5	survey	survey	NOUN
cjfa-52246	95	6	study	study	NOUN
cjfa-52246	95	7	of	of	ADP
cjfa-52246	95	8	the	the	DET
cjfa-52246	95	9	effect	effect	NOUN
cjfa-52246	95	10	of	of	ADP
cjfa-52246	95	11	advertisement	advertisement	NOUN
cjfa-52246	95	12	on	on	ADP
cjfa-52246	95	13	students	student	NOUN
cjfa-52246	95	14	’	'	PUNCT
cjfa-52246	95	15	choice	choice	NOUN
cjfa-52246	95	16	of	of	ADP
cjfa-52246	95	17	higher	high	ADJ
cjfa-52246	95	18	educational	educational	ADJ
cjfa-52246	95	19	institute	institute	PROPN
cjfa-52246	95	20	,	,	PUNCT
cjfa-52246	95	21	ali	ali	PROPN
cjfa-52246	95	22	(	(	PUNCT
cjfa-52246	95	23	2021	2021	NUM
cjfa-52246	95	24	)	)	PUNCT
cjfa-52246	95	25	found	find	VERB
cjfa-52246	95	26	that	that	SCONJ
cjfa-52246	95	27	advertisements	advertisement	NOUN
cjfa-52246	95	28	of	of	ADP
cjfa-52246	95	29	academic	academic	ADJ
cjfa-52246	95	30	offerings	offering	NOUN
cjfa-52246	95	31	collins	collin	VERB
cjfa-52246	95	32	c	c	PROPN
cjfa-52246	95	33	ngwakwe3434	ngwakwe3434	PROPN
cjfa-52246	95	34	made	make	VERB
cjfa-52246	95	35	in	in	ADP
cjfa-52246	95	36	the	the	DET
cjfa-52246	95	37	social	social	ADJ
cjfa-52246	95	38	media	medium	NOUN
cjfa-52246	95	39	and	and	CCONJ
cjfa-52246	95	40	television	television	NOUN
cjfa-52246	95	41	had	have	VERB
cjfa-52246	95	42	a	a	DET
cjfa-52246	95	43	significant	significant	ADJ
cjfa-52246	95	44	impact	impact	NOUN
cjfa-52246	95	45	on	on	ADP
cjfa-52246	95	46	students	student	NOUN
cjfa-52246	95	47	’	’	PART
cjfa-52246	95	48	choice	choice	NOUN
cjfa-52246	95	49	and	and	CCONJ
cjfa-52246	95	50	on	on	ADP
cjfa-52246	95	51	the	the	DET
cjfa-52246	95	52	number	number	NOUN
cjfa-52246	95	53	of	of	ADP
cjfa-52246	95	54	student	student	NOUN
cjfa-52246	95	55	customers	customer	NOUN
cjfa-52246	95	56	.	.	PUNCT
cjfa-52246	96	1	similarly	similarly	ADV
cjfa-52246	96	2	,	,	PUNCT
cjfa-52246	96	3	verma	verma	PROPN
cjfa-52246	96	4	(	(	PUNCT
cjfa-52246	96	5	2009	2009	NUM
cjfa-52246	96	6	)	)	PUNCT
cjfa-52246	96	7	conducted	conduct	VERB
cjfa-52246	96	8	a	a	DET
cjfa-52246	96	9	study	study	NOUN
cjfa-52246	96	10	to	to	PART
cjfa-52246	96	11	investigate	investigate	VERB
cjfa-52246	96	12	how	how	SCONJ
cjfa-52246	96	13	contextual	contextual	ADJ
cjfa-52246	96	14	and	and	CCONJ
cjfa-52246	96	15	repeating	repeat	VERB
cjfa-52246	96	16	ads	ad	NOUN
cjfa-52246	96	17	affect	affect	VERB
cjfa-52246	96	18	customer	customer	NOUN
cjfa-52246	96	19	behaviour	behaviour	NOUN
cjfa-52246	96	20	.	.	PUNCT
cjfa-52246	97	1	a	a	DET
cjfa-52246	97	2	connection	connection	NOUN
cjfa-52246	97	3	between	between	ADP
cjfa-52246	97	4	contextual	contextual	ADJ
cjfa-52246	97	5	commercials	commercial	NOUN
cjfa-52246	97	6	and	and	CCONJ
cjfa-52246	97	7	consumer	consumer	NOUN
cjfa-52246	97	8	purchase	purchase	NOUN
cjfa-52246	97	9	decisions	decision	NOUN
cjfa-52246	97	10	as	as	ADV
cjfa-52246	97	11	well	well	ADV
cjfa-52246	97	12	as	as	ADP
cjfa-52246	97	13	a	a	DET
cjfa-52246	97	14	link	link	NOUN
cjfa-52246	97	15	between	between	ADP
cjfa-52246	97	16	repeating	repeat	VERB
cjfa-52246	97	17	advertisements	advertisement	NOUN
cjfa-52246	97	18	and	and	CCONJ
cjfa-52246	97	19	consumer	consumer	NOUN
cjfa-52246	97	20	buying	buying	NOUN
cjfa-52246	97	21	decisions	decision	NOUN
cjfa-52246	97	22	were	be	AUX
cjfa-52246	97	23	established	establish	VERB
cjfa-52246	97	24	by	by	ADP
cjfa-52246	97	25	the	the	DET
cjfa-52246	97	26	study	study	NOUN
cjfa-52246	97	27	using	use	VERB
cjfa-52246	97	28	a	a	DET
cjfa-52246	97	29	chi	chi	ADJ
cjfa-52246	97	30	-	-	PUNCT
cjfa-52246	97	31	square	square	ADJ
cjfa-52246	97	32	test	test	NOUN
cjfa-52246	97	33	.	.	PUNCT
cjfa-52246	98	1	their	their	PRON
cjfa-52246	98	2	findings	finding	NOUN
cjfa-52246	98	3	of	of	ADP
cjfa-52246	98	4	the	the	DET
cjfa-52246	98	5	kendall	kendall	PROPN
cjfa-52246	98	6	tau	tau	PROPN
cjfa-52246	98	7	-	-	PUNCT
cjfa-52246	98	8	b	b	PROPN
cjfa-52246	98	9	test	test	NOUN
cjfa-52246	98	10	also	also	ADV
cjfa-52246	98	11	showed	show	VERB
cjfa-52246	98	12	a	a	DET
cjfa-52246	98	13	negative	negative	ADJ
cjfa-52246	98	14	correlation	correlation	NOUN
cjfa-52246	98	15	between	between	ADP
cjfa-52246	98	16	paying	pay	VERB
cjfa-52246	98	17	attention	attention	NOUN
cjfa-52246	98	18	to	to	ADP
cjfa-52246	98	19	commercials	commercial	NOUN
cjfa-52246	98	20	,	,	PUNCT
cjfa-52246	98	21	being	be	AUX
cjfa-52246	98	22	persuaded	persuade	VERB
cjfa-52246	98	23	to	to	PART
cjfa-52246	98	24	buy	buy	VERB
cjfa-52246	98	25	,	,	PUNCT
cjfa-52246	98	26	and	and	CCONJ
cjfa-52246	98	27	continuing	continue	VERB
cjfa-52246	98	28	to	to	PART
cjfa-52246	98	29	support	support	VERB
cjfa-52246	98	30	repeat	repeat	VERB
cjfa-52246	98	31	and	and	CCONJ
cjfa-52246	98	32	contextual	contextual	ADJ
cjfa-52246	98	33	marketing	marketing	NOUN
cjfa-52246	98	34	.	.	PUNCT
cjfa-52246	99	1	this	this	DET
cjfa-52246	99	2	current	current	ADJ
cjfa-52246	99	3	paper	paper	NOUN
cjfa-52246	99	4	contributes	contribute	VERB
cjfa-52246	99	5	to	to	ADP
cjfa-52246	99	6	the	the	DET
cjfa-52246	99	7	existing	exist	VERB
cjfa-52246	99	8	literature	literature	NOUN
cjfa-52246	99	9	by	by	ADP
cjfa-52246	99	10	contributing	contribute	VERB
cjfa-52246	99	11	a	a	DET
cjfa-52246	99	12	process	process	NOUN
cjfa-52246	99	13	framework	framework	NOUN
cjfa-52246	99	14	of	of	ADP
cjfa-52246	99	15	effect	effect	NOUN
cjfa-52246	99	16	of	of	ADP
cjfa-52246	99	17	repeated	repeat	VERB
cjfa-52246	99	18	advertisement	advertisement	NOUN
cjfa-52246	99	19	on	on	ADP
cjfa-52246	99	20	accounting	accounting	NOUN
cjfa-52246	99	21	ads	ad	NOUN
cjfa-52246	99	22	to	to	ADP
cjfa-52246	99	23	sales	sale	NOUN
cjfa-52246	99	24	ratio	ratio	NOUN
cjfa-52246	99	25	and	and	CCONJ
cjfa-52246	99	26	net	net	ADJ
cjfa-52246	99	27	sales	sale	NOUN
cjfa-52246	99	28	.	.	PUNCT
cjfa-52246	100	1	it	it	PRON
cjfa-52246	100	2	examines	examine	VERB
cjfa-52246	100	3	the	the	DET
cjfa-52246	100	4	uncertain	uncertain	ADJ
cjfa-52246	100	5	phenomenon	phenomenon	NOUN
cjfa-52246	100	6	of	of	ADP
cjfa-52246	100	7	ads	ad	NOUN
cjfa-52246	100	8	versus	versus	ADP
cjfa-52246	100	9	sales	sale	NOUN
cjfa-52246	100	10	turnover	turnover	NOUN
cjfa-52246	100	11	by	by	ADP
cjfa-52246	100	12	expanding	expand	VERB
cjfa-52246	100	13	the	the	DET
cjfa-52246	100	14	dependent	dependent	ADJ
cjfa-52246	100	15	variable	variable	NOUN
cjfa-52246	100	16	through	through	ADP
cjfa-52246	100	17	the	the	DET
cjfa-52246	100	18	analysis	analysis	NOUN
cjfa-52246	100	19	of	of	ADP
cjfa-52246	100	20	how	how	SCONJ
cjfa-52246	100	21	ads	ad	NOUN
cjfa-52246	100	22	activity	activity	NOUN
cjfa-52246	100	23	constitute	constitute	VERB
cjfa-52246	100	24	a	a	DET
cjfa-52246	100	25	joint	joint	ADJ
cjfa-52246	100	26	effect	effect	NOUN
cjfa-52246	100	27	on	on	ADP
cjfa-52246	100	28	sales	sale	NOUN
cjfa-52246	100	29	turnover	turnover	NOUN
cjfa-52246	100	30	and	and	CCONJ
cjfa-52246	100	31	ads	ad	NOUN
cjfa-52246	100	32	to	to	ADP
cjfa-52246	100	33	sales	sale	NOUN
cjfa-52246	100	34	ratio	ratio	NOUN
cjfa-52246	100	35	by	by	ADP
cjfa-52246	100	36	using	use	VERB
cjfa-52246	100	37	real	real	ADJ
cjfa-52246	100	38	company	company	NOUN
cjfa-52246	100	39	data	datum	NOUN
cjfa-52246	100	40	from	from	ADP
cjfa-52246	100	41	amazon	amazon	NOUN
cjfa-52246	100	42	company	company	NOUN
cjfa-52246	100	43	spanning	span	VERB
cjfa-52246	100	44	a	a	DET
cjfa-52246	100	45	period	period	NOUN
cjfa-52246	100	46	of	of	ADP
cjfa-52246	100	47	twenty	twenty	NUM
cjfa-52246	100	48	years	year	NOUN
cjfa-52246	100	49	.	.	PUNCT
cjfa-52246	101	1	results	result	NOUN
cjfa-52246	101	2	and	and	CCONJ
cjfa-52246	101	3	conclusions	conclusion	NOUN
cjfa-52246	101	4	of	of	ADP
cjfa-52246	101	5	the	the	DET
cjfa-52246	101	6	research	research	NOUN
cjfa-52246	101	7	processresults	processresult	NOUN
cjfa-52246	101	8	and	and	CCONJ
cjfa-52246	101	9	conclusions	conclusion	NOUN
cjfa-52246	101	10	of	of	ADP
cjfa-52246	101	11	the	the	DET
cjfa-52246	101	12	research	research	NOUN
cjfa-52246	101	13	process	process	NOUN
cjfa-52246	101	14	a	a	DET
cjfa-52246	101	15	foundation	foundation	NOUN
cjfa-52246	101	16	for	for	ADP
cjfa-52246	101	17	the	the	DET
cjfa-52246	101	18	paper	paper	NOUN
cjfa-52246	101	19	’s	’s	PART
cjfa-52246	101	20	statistical	statistical	ADJ
cjfa-52246	101	21	analysis	analysis	NOUN
cjfa-52246	101	22	is	be	AUX
cjfa-52246	101	23	based	base	VERB
cjfa-52246	101	24	on	on	ADP
cjfa-52246	101	25	the	the	DET
cjfa-52246	101	26	author	author	NOUN
cjfa-52246	101	27	’s	’s	PART
cjfa-52246	101	28	development	development	NOUN
cjfa-52246	101	29	of	of	ADP
cjfa-52246	101	30	horizontal	horizontal	ADJ
cjfa-52246	101	31	impact	impact	NOUN
cjfa-52246	101	32	framework	framework	NOUN
cjfa-52246	101	33	of	of	ADP
cjfa-52246	101	34	repeated	repeat	VERB
cjfa-52246	101	35	advertising	advertising	NOUN
cjfa-52246	101	36	,	,	PUNCT
cjfa-52246	101	37	sales	sale	NOUN
cjfa-52246	101	38	turnover	turnover	NOUN
cjfa-52246	101	39	,	,	PUNCT
cjfa-52246	101	40	and	and	CCONJ
cjfa-52246	101	41	ads	ad	NOUN
cjfa-52246	101	42	to	to	ADP
cjfa-52246	101	43	sales	sale	NOUN
cjfa-52246	101	44	ratio	ratio	NOUN
cjfa-52246	101	45	(	(	PUNCT
cjfa-52246	101	46	in	in	ADP
cjfa-52246	101	47	figure	figure	NOUN
cjfa-52246	101	48	1	1	NUM
cjfa-52246	101	49	)	)	PUNCT
cjfa-52246	101	50	.	.	PUNCT
cjfa-52246	102	1	the	the	DET
cjfa-52246	102	2	implication	implication	NOUN
cjfa-52246	102	3	of	of	ADP
cjfa-52246	102	4	this	this	DET
cjfa-52246	102	5	paper	paper	NOUN
cjfa-52246	102	6	’s	’s	PART
cjfa-52246	102	7	framework	framework	NOUN
cjfa-52246	102	8	is	be	AUX
cjfa-52246	102	9	fundamental	fundamental	ADJ
cjfa-52246	102	10	for	for	ADP
cjfa-52246	102	11	theory	theory	NOUN
cjfa-52246	102	12	,	,	PUNCT
cjfa-52246	102	13	academia	academia	NOUN
cjfa-52246	102	14	and	and	CCONJ
cjfa-52246	102	15	practice	practice	NOUN
cjfa-52246	102	16	because	because	SCONJ
cjfa-52246	102	17	whereas	whereas	SCONJ
cjfa-52246	102	18	conventional	conventional	ADJ
cjfa-52246	102	19	literature	literature	NOUN
cjfa-52246	102	20	holds	hold	VERB
cjfa-52246	102	21	that	that	DET
cjfa-52246	102	22	increase	increase	NOUN
cjfa-52246	102	23	in	in	ADP
cjfa-52246	102	24	ads	ad	NOUN
cjfa-52246	102	25	to	to	ADP
cjfa-52246	102	26	sales	sale	NOUN
cjfa-52246	102	27	ratio	ratio	NOUN
cjfa-52246	102	28	or	or	CCONJ
cjfa-52246	102	29	increase	increase	VERB
cjfa-52246	102	30	in	in	ADP
cjfa-52246	102	31	repeated	repeat	VERB
cjfa-52246	102	32	ads	ad	NOUN
cjfa-52246	102	33	may	may	AUX
cjfa-52246	102	34	connote	connote	VERB
cjfa-52246	102	35	weak	weak	ADJ
cjfa-52246	102	36	returns	return	NOUN
cjfa-52246	102	37	of	of	ADP
cjfa-52246	102	38	advertising	advertising	NOUN
cjfa-52246	102	39	,	,	PUNCT
cjfa-52246	102	40	promotions	promotion	NOUN
cjfa-52246	102	41	and/or	and/or	CCONJ
cjfa-52246	102	42	marketing	market	VERB
cjfa-52246	102	43	expenditures	expenditure	NOUN
cjfa-52246	102	44	to	to	ADP
cjfa-52246	102	45	overall	overall	ADJ
cjfa-52246	102	46	net	net	ADJ
cjfa-52246	102	47	sales	sale	NOUN
cjfa-52246	102	48	revenue	revenue	NOUN
cjfa-52246	102	49	(	(	PUNCT
cjfa-52246	102	50	tremor	tremor	PROPN
cjfa-52246	102	51	international	international	PROPN
cjfa-52246	102	52	,	,	PUNCT
cjfa-52246	102	53	2023	2023	NUM
cjfa-52246	102	54	)	)	PUNCT
cjfa-52246	102	55	,	,	PUNCT
cjfa-52246	102	56	this	this	DET
cjfa-52246	102	57	paper	paper	NOUN
cjfa-52246	102	58	demonstrates	demonstrate	VERB
cjfa-52246	102	59	that	that	SCONJ
cjfa-52246	102	60	in	in	ADP
cjfa-52246	102	61	some	some	DET
cjfa-52246	102	62	instances	instance	NOUN
cjfa-52246	102	63	like	like	ADP
cjfa-52246	102	64	in	in	ADP
cjfa-52246	102	65	this	this	DET
cjfa-52246	102	66	case	case	NOUN
cjfa-52246	102	67	of	of	ADP
cjfa-52246	102	68	amazon	amazon	NOUN
cjfa-52246	102	69	,	,	PUNCT
cjfa-52246	102	70	increase	increase	VERB
cjfa-52246	102	71	in	in	ADP
cjfa-52246	102	72	their	their	PRON
cjfa-52246	102	73	marketing	marketing	NOUN
cjfa-52246	102	74	and	and	CCONJ
cjfa-52246	102	75	promotion	promotion	NOUN
cjfa-52246	102	76	expenditures	expenditure	NOUN
cjfa-52246	102	77	led	lead	VERB
cjfa-52246	102	78	to	to	ADP
cjfa-52246	102	79	increases	increase	NOUN
cjfa-52246	102	80	in	in	ADP
cjfa-52246	102	81	their	their	PRON
cjfa-52246	102	82	ads	ad	NOUN
cjfa-52246	102	83	to	to	ADP
cjfa-52246	102	84	sales	sale	NOUN
cjfa-52246	102	85	ratio	ratio	NOUN
cjfa-52246	102	86	and	and	CCONJ
cjfa-52246	102	87	also	also	ADV
cjfa-52246	102	88	led	lead	VERB
cjfa-52246	102	89	to	to	ADP
cjfa-52246	102	90	a	a	DET
cjfa-52246	102	91	significant	significant	ADJ
cjfa-52246	102	92	increase	increase	NOUN
cjfa-52246	102	93	in	in	ADP
cjfa-52246	102	94	their	their	PRON
cjfa-52246	102	95	net	net	ADJ
cjfa-52246	102	96	sales	sale	NOUN
cjfa-52246	102	97	revenue	revenue	NOUN
cjfa-52246	102	98	continuously	continuously	ADV
cjfa-52246	102	99	over	over	ADP
cjfa-52246	102	100	the	the	DET
cjfa-52246	102	101	twenty	twenty	NUM
cjfa-52246	102	102	years	year	NOUN
cjfa-52246	102	103	period	period	NOUN
cjfa-52246	102	104	examined	examine	VERB
cjfa-52246	102	105	in	in	ADP
cjfa-52246	102	106	this	this	DET
cjfa-52246	102	107	paper	paper	NOUN
cjfa-52246	102	108	(	(	PUNCT
cjfa-52246	102	109	2003	2003	NUM
cjfa-52246	102	110	–	–	PUNCT
cjfa-52246	102	111	2022	2022	NUM
cjfa-52246	102	112	)	)	PUNCT
cjfa-52246	102	113	.	.	PUNCT
cjfa-52246	103	1	importantly	importantly	ADV
cjfa-52246	103	2	,	,	PUNCT
cjfa-52246	103	3	the	the	DET
cjfa-52246	103	4	increase	increase	NOUN
cjfa-52246	103	5	in	in	ADP
cjfa-52246	103	6	their	their	PRON
cjfa-52246	103	7	net	net	ADJ
cjfa-52246	103	8	sales	sale	NOUN
cjfa-52246	103	9	outweighs	outweigh	VERB
cjfa-52246	103	10	the	the	DET
cjfa-52246	103	11	increase	increase	NOUN
cjfa-52246	103	12	in	in	ADP
cjfa-52246	103	13	their	their	PRON
cjfa-52246	103	14	ads	ad	NOUN
cjfa-52246	103	15	to	to	ADP
cjfa-52246	103	16	sales	sale	NOUN
cjfa-52246	103	17	ratio	ratio	NOUN
cjfa-52246	103	18	.	.	PUNCT
cjfa-52246	104	1	this	this	DET
cjfa-52246	104	2	performance	performance	NOUN
cjfa-52246	104	3	thus	thus	ADV
cjfa-52246	104	4	shows	show	VERB
cjfa-52246	104	5	that	that	SCONJ
cjfa-52246	104	6	some	some	DET
cjfa-52246	104	7	industries	industry	NOUN
cjfa-52246	104	8	such	such	ADJ
cjfa-52246	104	9	as	as	ADP
cjfa-52246	104	10	amazon	amazon	NOUN
cjfa-52246	104	11	in	in	ADP
cjfa-52246	104	12	this	this	DET
cjfa-52246	104	13	study	study	NOUN
cjfa-52246	104	14	may	may	AUX
cjfa-52246	104	15	experience	experience	VERB
cjfa-52246	104	16	more	more	ADJ
cjfa-52246	104	17	sales	sale	NOUN
cjfa-52246	104	18	returns	return	NOUN
cjfa-52246	104	19	as	as	SCONJ
cjfa-52246	104	20	they	they	PRON
cjfa-52246	104	21	engage	engage	VERB
cjfa-52246	104	22	and	and	CCONJ
cjfa-52246	104	23	invest	invest	VERB
cjfa-52246	104	24	more	more	ADJ
cjfa-52246	104	25	in	in	ADP
cjfa-52246	104	26	their	their	PRON
cjfa-52246	104	27	sales	sale	NOUN
cjfa-52246	104	28	promotion	promotion	NOUN
cjfa-52246	104	29	and	and	CCONJ
cjfa-52246	104	30	marketing	marketing	NOUN
cjfa-52246	104	31	expenses	expense	NOUN
cjfa-52246	104	32	;	;	PUNCT
cjfa-52246	104	33	the	the	DET
cjfa-52246	104	34	findings	finding	NOUN
cjfa-52246	104	35	of	of	ADP
cjfa-52246	104	36	this	this	DET
cjfa-52246	104	37	study	study	NOUN
cjfa-52246	104	38	demonstrates	demonstrate	VERB
cjfa-52246	104	39	that	that	SCONJ
cjfa-52246	104	40	increases	increase	VERB
cjfa-52246	104	41	in	in	ADP
cjfa-52246	104	42	ads	ad	NOUN
cjfa-52246	104	43	or	or	CCONJ
cjfa-52246	104	44	marketing	marketing	NOUN
cjfa-52246	104	45	and	and	CCONJ
cjfa-52246	104	46	promotion	promotion	NOUN
cjfa-52246	104	47	activity	activity	NOUN
cjfa-52246	104	48	can	can	AUX
cjfa-52246	104	49	be	be	AUX
cjfa-52246	104	50	a	a	DET
cjfa-52246	104	51	worthwhile	worthwhile	ADJ
cjfa-52246	104	52	investment	investment	NOUN
cjfa-52246	104	53	for	for	ADP
cjfa-52246	104	54	companies	company	NOUN
cjfa-52246	104	55	such	such	ADJ
cjfa-52246	104	56	as	as	ADP
cjfa-52246	104	57	amazon	amazon	NOUN
cjfa-52246	104	58	or	or	CCONJ
cjfa-52246	104	59	the	the	DET
cjfa-52246	104	60	likes	like	NOUN
cjfa-52246	104	61	of	of	ADP
cjfa-52246	104	62	differential	differential	ADJ
cjfa-52246	104	63	effect	effect	NOUN
cjfa-52246	104	64	of	of	ADP
cjfa-52246	104	65	advertising	advertising	NOUN
cjfa-52246	104	66	frequency	frequency	NOUN
cjfa-52246	104	67	on	on	ADP
cjfa-52246	104	68	sales	sale	NOUN
cjfa-52246	104	69	turnover	turnover	NOUN
cjfa-52246	104	70	…	…	PUNCT
cjfa-52246	104	71	3535	3535	NUM
cjfa-52246	104	72	amazon	amazon	NOUN
cjfa-52246	104	73	.	.	PUNCT
cjfa-52246	105	1	accordingly	accordingly	ADV
cjfa-52246	105	2	,	,	PUNCT
cjfa-52246	105	3	since	since	SCONJ
cjfa-52246	105	4	this	this	DET
cjfa-52246	105	5	paper	paper	NOUN
cjfa-52246	105	6	used	use	VERB
cjfa-52246	105	7	amazon	amazon	NOUN
cjfa-52246	105	8	’s	’s	PART
cjfa-52246	105	9	data	datum	NOUN
cjfa-52246	105	10	for	for	ADP
cjfa-52246	105	11	analysis	analysis	NOUN
cjfa-52246	105	12	,	,	PUNCT
cjfa-52246	105	13	further	further	ADJ
cjfa-52246	105	14	research	research	NOUN
cjfa-52246	105	15	may	may	AUX
cjfa-52246	105	16	consider	consider	VERB
cjfa-52246	105	17	using	use	VERB
cjfa-52246	105	18	other	other	ADJ
cjfa-52246	105	19	companies	company	NOUN
cjfa-52246	105	20	that	that	PRON
cjfa-52246	105	21	are	be	AUX
cjfa-52246	105	22	similar	similar	ADJ
cjfa-52246	105	23	to	to	ADP
cjfa-52246	105	24	the	the	DET
cjfa-52246	105	25	business	business	NOUN
cjfa-52246	105	26	of	of	ADP
cjfa-52246	105	27	amazon	amazon	NOUN
cjfa-52246	105	28	to	to	PART
cjfa-52246	105	29	evaluate	evaluate	VERB
cjfa-52246	105	30	the	the	DET
cjfa-52246	105	31	possibility	possibility	NOUN
cjfa-52246	105	32	of	of	ADP
cjfa-52246	105	33	replicating	replicate	VERB
cjfa-52246	105	34	the	the	DET
cjfa-52246	105	35	findings	finding	NOUN
cjfa-52246	105	36	of	of	ADP
cjfa-52246	105	37	this	this	DET
cjfa-52246	105	38	paper	paper	NOUN
cjfa-52246	105	39	.	.	PUNCT
cjfa-52246	106	1	hence	hence	ADV
cjfa-52246	106	2	,	,	PUNCT
cjfa-52246	106	3	this	this	DET
cjfa-52246	106	4	paper	paper	NOUN
cjfa-52246	106	5	develops	develop	VERB
cjfa-52246	106	6	a	a	DET
cjfa-52246	106	7	framework	framework	NOUN
cjfa-52246	106	8	(	(	PUNCT
cjfa-52246	106	9	figure	figure	NOUN
cjfa-52246	106	10	1	1	NUM
cjfa-52246	106	11	)	)	PUNCT
cjfa-52246	106	12	,	,	PUNCT
cjfa-52246	106	13	which	which	PRON
cjfa-52246	106	14	is	be	AUX
cjfa-52246	106	15	in	in	ADP
cjfa-52246	106	16	alignment	alignment	NOUN
cjfa-52246	106	17	with	with	ADP
cjfa-52246	106	18	the	the	DET
cjfa-52246	106	19	findings	finding	NOUN
cjfa-52246	106	20	of	of	ADP
cjfa-52246	106	21	the	the	DET
cjfa-52246	106	22	analysis	analysis	NOUN
cjfa-52246	106	23	results	result	NOUN
cjfa-52246	106	24	in	in	ADP
cjfa-52246	106	25	table	table	NOUN
cjfa-52246	106	26	1	1	NUM
cjfa-52246	106	27	to	to	PART
cjfa-52246	106	28	table	table	NOUN
cjfa-52246	106	29	5	5	NUM
cjfa-52246	106	30	.	.	PUNCT
cjfa-52246	106	31	figure	figure	NOUN
cjfa-52246	106	32	1	1	NUM
cjfa-52246	106	33	.	.	PUNCT
cjfa-52246	107	1	a	a	DET
cjfa-52246	107	2	process	process	NOUN
cjfa-52246	107	3	framework	framework	NOUN
cjfa-52246	107	4	of	of	ADP
cjfa-52246	107	5	effect	effect	NOUN
cjfa-52246	107	6	of	of	ADP
cjfa-52246	107	7	repeated	repeat	VERB
cjfa-52246	107	8	advertisement	advertisement	NOUN
cjfa-52246	107	9	on	on	ADP
cjfa-52246	107	10	accounting	accounting	NOUN
cjfa-52246	107	11	ads	ad	NOUN
cjfa-52246	107	12	to	to	ADP
cjfa-52246	107	13	sales	sale	NOUN
cjfa-52246	107	14	ratio	ratio	NOUN
cjfa-52246	107	15	and	and	CCONJ
cjfa-52246	107	16	net	net	ADJ
cjfa-52246	107	17	sales	sale	NOUN
cjfa-52246	107	18	results	result	NOUN
cjfa-52246	107	19	and	and	CCONJ
cjfa-52246	107	20	conclusions	conclusion	NOUN
cjfa-52246	107	21	of	of	ADP
cjfa-52246	107	22	the	the	DET
cjfa-52246	107	23	research	research	NOUN
cjfa-52246	107	24	process	process	NOUN
cjfa-52246	107	25	a	a	DET
cjfa-52246	107	26	foundation	foundation	NOUN
cjfa-52246	107	27	for	for	ADP
cjfa-52246	107	28	the	the	DET
cjfa-52246	107	29	paper	paper	NOUN
cjfa-52246	107	30	’s	’s	PART
cjfa-52246	107	31	statistical	statistical	ADJ
cjfa-52246	107	32	analysis	analysis	NOUN
cjfa-52246	107	33	is	be	AUX
cjfa-52246	107	34	based	base	VERB
cjfa-52246	107	35	on	on	ADP
cjfa-52246	107	36	the	the	DET
cjfa-52246	107	37	author	author	NOUN
cjfa-52246	107	38	’s	’s	PART
cjfa-52246	107	39	development	development	NOUN
cjfa-52246	107	40	of	of	ADP
cjfa-52246	107	41	horizontal	horizontal	ADJ
cjfa-52246	107	42	impact	impact	NOUN
cjfa-52246	107	43	framework	framework	NOUN
cjfa-52246	107	44	of	of	ADP
cjfa-52246	107	45	repeated	repeat	VERB
cjfa-52246	107	46	advertising	advertising	NOUN
cjfa-52246	107	47	,	,	PUNCT
cjfa-52246	107	48	sales	sale	NOUN
cjfa-52246	107	49	turnover	turnover	NOUN
cjfa-52246	107	50	,	,	PUNCT
cjfa-52246	107	51	and	and	CCONJ
cjfa-52246	107	52	ads	ad	NOUN
cjfa-52246	107	53	to	to	ADP
cjfa-52246	107	54	sales	sale	NOUN
cjfa-52246	107	55	ratio	ratio	NOUN
cjfa-52246	107	56	(	(	PUNCT
cjfa-52246	107	57	in	in	ADP
cjfa-52246	107	58	figure	figure	NOUN
cjfa-52246	107	59	1	1	NUM
cjfa-52246	107	60	)	)	PUNCT
cjfa-52246	107	61	.	.	PUNCT
cjfa-52246	108	1	the	the	DET
cjfa-52246	108	2	implication	implication	NOUN
cjfa-52246	108	3	of	of	ADP
cjfa-52246	108	4	this	this	DET
cjfa-52246	108	5	paper	paper	NOUN
cjfa-52246	108	6	’s	’s	PART
cjfa-52246	108	7	framework	framework	NOUN
cjfa-52246	108	8	is	be	AUX
cjfa-52246	108	9	fundamental	fundamental	ADJ
cjfa-52246	108	10	for	for	ADP
cjfa-52246	108	11	theory	theory	NOUN
cjfa-52246	108	12	,	,	PUNCT
cjfa-52246	108	13	academia	academia	NOUN
cjfa-52246	108	14	and	and	CCONJ
cjfa-52246	108	15	practice	practice	NOUN
cjfa-52246	108	16	because	because	SCONJ
cjfa-52246	108	17	whereas	whereas	SCONJ
cjfa-52246	108	18	conventional	conventional	ADJ
cjfa-52246	108	19	literature	literature	NOUN
cjfa-52246	108	20	holds	hold	VERB
cjfa-52246	108	21	that	that	DET
cjfa-52246	108	22	increase	increase	NOUN
cjfa-52246	108	23	in	in	ADP
cjfa-52246	108	24	ads	ad	NOUN
cjfa-52246	108	25	to	to	ADP
cjfa-52246	108	26	sales	sale	NOUN
cjfa-52246	108	27	ratio	ratio	NOUN
cjfa-52246	108	28	or	or	CCONJ
cjfa-52246	108	29	increase	increase	VERB
cjfa-52246	108	30	in	in	ADP
cjfa-52246	108	31	repeated	repeat	VERB
cjfa-52246	108	32	ads	ad	NOUN
cjfa-52246	108	33	may	may	AUX
cjfa-52246	108	34	connote	connote	VERB
cjfa-52246	108	35	weak	weak	ADJ
cjfa-52246	108	36	returns	return	NOUN
cjfa-52246	108	37	of	of	ADP
cjfa-52246	108	38	advertising	advertising	NOUN
cjfa-52246	108	39	,	,	PUNCT
cjfa-52246	108	40	promotions	promotion	NOUN
cjfa-52246	108	41	and/or	and/or	CCONJ
cjfa-52246	108	42	marketing	market	VERB
cjfa-52246	108	43	expenditures	expenditure	NOUN
cjfa-52246	108	44	to	to	ADP
cjfa-52246	108	45	overall	overall	ADJ
cjfa-52246	108	46	net	net	ADJ
cjfa-52246	108	47	sales	sale	NOUN
cjfa-52246	108	48	revenue	revenue	NOUN
cjfa-52246	108	49	(	(	PUNCT
cjfa-52246	108	50	tremor	tremor	PROPN
cjfa-52246	108	51	international	international	PROPN
cjfa-52246	108	52	,	,	PUNCT
cjfa-52246	108	53	2023	2023	NUM
cjfa-52246	108	54	)	)	PUNCT
cjfa-52246	108	55	,	,	PUNCT
cjfa-52246	108	56	this	this	DET
cjfa-52246	108	57	paper	paper	NOUN
cjfa-52246	108	58	demonstrates	demonstrate	VERB
cjfa-52246	108	59	that	that	SCONJ
cjfa-52246	108	60	in	in	ADP
cjfa-52246	108	61	some	some	DET
cjfa-52246	108	62	instances	instance	NOUN
cjfa-52246	108	63	like	like	ADP
cjfa-52246	108	64	in	in	ADP
cjfa-52246	108	65	this	this	DET
cjfa-52246	108	66	case	case	NOUN
cjfa-52246	108	67	of	of	ADP
cjfa-52246	108	68	amazon	amazon	NOUN
cjfa-52246	108	69	,	,	PUNCT
cjfa-52246	108	70	increase	increase	VERB
cjfa-52246	108	71	in	in	ADP
cjfa-52246	108	72	their	their	PRON
cjfa-52246	108	73	marketing	marketing	NOUN
cjfa-52246	108	74	and	and	CCONJ
cjfa-52246	108	75	promotion	promotion	NOUN
cjfa-52246	108	76	expenditures	expenditure	NOUN
cjfa-52246	108	77	led	lead	VERB
cjfa-52246	108	78	to	to	ADP
cjfa-52246	108	79	increases	increase	NOUN
cjfa-52246	108	80	in	in	ADP
cjfa-52246	108	81	their	their	PRON
cjfa-52246	108	82	ads	ad	NOUN
cjfa-52246	108	83	to	to	ADP
cjfa-52246	108	84	sales	sale	NOUN
cjfa-52246	108	85	ratio	ratio	NOUN
cjfa-52246	108	86	and	and	CCONJ
cjfa-52246	108	87	also	also	ADV
cjfa-52246	108	88	led	lead	VERB
cjfa-52246	108	89	to	to	ADP
cjfa-52246	108	90	a	a	DET
cjfa-52246	108	91	significant	significant	ADJ
cjfa-52246	108	92	increase	increase	NOUN
cjfa-52246	108	93	in	in	ADP
cjfa-52246	108	94	their	their	PRON
cjfa-52246	108	95	net	net	ADJ
cjfa-52246	108	96	sales	sale	NOUN
cjfa-52246	108	97	revenue	revenue	NOUN
cjfa-52246	108	98	continuously	continuously	ADV
cjfa-52246	108	99	over	over	ADP
cjfa-52246	108	100	the	the	DET
cjfa-52246	108	101	twenty	twenty	NUM
cjfa-52246	108	102	years	year	NOUN
cjfa-52246	108	103	period	period	NOUN
cjfa-52246	108	104	examined	examine	VERB
cjfa-52246	108	105	in	in	ADP
cjfa-52246	108	106	this	this	DET
cjfa-52246	108	107	paper	paper	NOUN
cjfa-52246	108	108	(	(	PUNCT
cjfa-52246	108	109	2003	2003	NUM
cjfa-52246	108	110	–	–	PUNCT
cjfa-52246	108	111	2022	2022	NUM
cjfa-52246	108	112	)	)	PUNCT
cjfa-52246	108	113	.	.	PUNCT
cjfa-52246	109	1	importantly	importantly	ADV
cjfa-52246	109	2	,	,	PUNCT
cjfa-52246	109	3	the	the	DET
cjfa-52246	109	4	increase	increase	NOUN
cjfa-52246	109	5	in	in	ADP
cjfa-52246	109	6	their	their	PRON
cjfa-52246	109	7	net	net	ADJ
cjfa-52246	109	8	sales	sale	NOUN
cjfa-52246	109	9	outweighs	outweigh	VERB
cjfa-52246	109	10	the	the	DET
cjfa-52246	109	11	increase	increase	NOUN
cjfa-52246	109	12	in	in	ADP
cjfa-52246	109	13	their	their	PRON
cjfa-52246	109	14	ads	ad	NOUN
cjfa-52246	109	15	to	to	ADP
cjfa-52246	109	16	sales	sale	NOUN
cjfa-52246	109	17	ratio	ratio	NOUN
cjfa-52246	109	18	.	.	PUNCT
cjfa-52246	110	1	this	this	DET
cjfa-52246	110	2	performance	performance	NOUN
cjfa-52246	110	3	thus	thus	ADV
cjfa-52246	110	4	shows	show	VERB
cjfa-52246	110	5	that	that	SCONJ
cjfa-52246	110	6	some	some	DET
cjfa-52246	110	7	industries	industry	NOUN
cjfa-52246	110	8	such	such	ADJ
cjfa-52246	110	9	as	as	ADP
cjfa-52246	110	10	amazon	amazon	NOUN
cjfa-52246	110	11	in	in	ADP
cjfa-52246	110	12	this	this	DET
cjfa-52246	110	13	study	study	NOUN
cjfa-52246	110	14	may	may	AUX
cjfa-52246	110	15	experience	experience	VERB
cjfa-52246	110	16	more	more	ADJ
cjfa-52246	110	17	sales	sale	NOUN
cjfa-52246	110	18	returns	return	NOUN
cjfa-52246	110	19	as	as	SCONJ
cjfa-52246	110	20	they	they	PRON
cjfa-52246	110	21	engage	engage	VERB
cjfa-52246	110	22	and	and	CCONJ
cjfa-52246	110	23	invest	invest	VERB
cjfa-52246	110	24	more	more	ADJ
cjfa-52246	110	25	in	in	ADP
cjfa-52246	110	26	their	their	PRON
cjfa-52246	110	27	sales	sale	NOUN
cjfa-52246	110	28	promotion	promotion	NOUN
cjfa-52246	110	29	and	and	CCONJ
cjfa-52246	110	30	marketing	marketing	NOUN
cjfa-52246	110	31	expenses	expense	NOUN
cjfa-52246	110	32	;	;	PUNCT
cjfa-52246	110	33	the	the	DET
cjfa-52246	110	34	findings	finding	NOUN
cjfa-52246	110	35	of	of	ADP
cjfa-52246	110	36	this	this	DET
cjfa-52246	110	37	study	study	NOUN
cjfa-52246	110	38	demonstrates	demonstrate	VERB
cjfa-52246	110	39	that	that	SCONJ
cjfa-52246	110	40	increases	increase	VERB
cjfa-52246	110	41	in	in	ADP
cjfa-52246	110	42	ads	ad	NOUN
cjfa-52246	110	43	or	or	CCONJ
cjfa-52246	110	44	marketing	marketing	NOUN
cjfa-52246	110	45	and	and	CCONJ
cjfa-52246	110	46	promotion	promotion	NOUN
cjfa-52246	110	47	activity	activity	NOUN
cjfa-52246	110	48	can	can	AUX
cjfa-52246	110	49	be	be	AUX
cjfa-52246	110	50	a	a	DET
cjfa-52246	110	51	worthwhile	worthwhile	ADJ
cjfa-52246	110	52	investment	investment	NOUN
cjfa-52246	110	53	for	for	ADP
cjfa-52246	110	54	companies	company	NOUN
cjfa-52246	110	55	such	such	ADJ
cjfa-52246	110	56	as	as	ADP
cjfa-52246	110	57	amazon	amazon	NOUN
cjfa-52246	110	58	or	or	CCONJ
cjfa-52246	110	59	the	the	DET
cjfa-52246	110	60	likes	like	NOUN
cjfa-52246	110	61	of	of	ADP
cjfa-52246	110	62	amazon	amazon	NOUN
cjfa-52246	110	63	.	.	PUNCT
cjfa-52246	111	1	accordingly	accordingly	ADV
cjfa-52246	111	2	,	,	PUNCT
cjfa-52246	111	3	since	since	SCONJ
cjfa-52246	111	4	this	this	DET
cjfa-52246	111	5	paper	paper	NOUN
cjfa-52246	111	6	used	use	VERB
cjfa-52246	111	7	amazon	amazon	NOUN
cjfa-52246	111	8	’s	’s	PART
cjfa-52246	111	9	data	datum	NOUN
cjfa-52246	111	10	for	for	ADP
cjfa-52246	111	11	analysis	analysis	NOUN
cjfa-52246	111	12	,	,	PUNCT
cjfa-52246	111	13	further	further	ADJ
cjfa-52246	111	14	research	research	NOUN
cjfa-52246	111	15	may	may	AUX
cjfa-52246	111	16	consider	consider	VERB
cjfa-52246	111	17	using	use	VERB
cjfa-52246	111	18	other	other	ADJ
cjfa-52246	111	19	companies	company	NOUN
cjfa-52246	111	20	that	that	PRON
cjfa-52246	111	21	are	be	AUX
cjfa-52246	111	22	similar	similar	ADJ
cjfa-52246	111	23	to	to	ADP
cjfa-52246	111	24	the	the	DET
cjfa-52246	111	25	business	business	NOUN
cjfa-52246	111	26	of	of	ADP
cjfa-52246	111	27	amazon	amazon	NOUN
cjfa-52246	111	28	to	to	PART
cjfa-52246	111	29	evaluate	evaluate	VERB
cjfa-52246	111	30	the	the	DET
cjfa-52246	111	31	possibility	possibility	NOUN
cjfa-52246	111	32	of	of	ADP
cjfa-52246	111	33	replicating	replicate	VERB
cjfa-52246	111	34	the	the	DET
cjfa-52246	111	35	findings	finding	NOUN
cjfa-52246	111	36	of	of	ADP
cjfa-52246	111	37	this	this	DET
cjfa-52246	111	38	paper	paper	NOUN
cjfa-52246	111	39	.	.	PUNCT
cjfa-52246	112	1	hence	hence	ADV
cjfa-52246	112	2	,	,	PUNCT
cjfa-52246	112	3	this	this	DET
cjfa-52246	112	4	paper	paper	NOUN
cjfa-52246	112	5	develops	develop	VERB
cjfa-52246	112	6	a	a	DET
cjfa-52246	112	7	framework	framework	NOUN
cjfa-52246	112	8	(	(	PUNCT
cjfa-52246	112	9	figure	figure	NOUN
cjfa-52246	112	10	1	1	NUM
cjfa-52246	112	11	)	)	PUNCT
cjfa-52246	112	12	,	,	PUNCT
cjfa-52246	112	13	which	which	PRON
cjfa-52246	112	14	is	be	AUX
cjfa-52246	112	15	in	in	ADP
cjfa-52246	112	16	alignment	alignment	NOUN
cjfa-52246	112	17	with	with	ADP
cjfa-52246	112	18	the	the	DET
cjfa-52246	112	19	findings	finding	NOUN
cjfa-52246	112	20	of	of	ADP
cjfa-52246	112	21	the	the	DET
cjfa-52246	112	22	analysis	analysis	NOUN
cjfa-52246	112	23	results	result	NOUN
cjfa-52246	112	24	in	in	ADP
cjfa-52246	112	25	table	table	NOUN
cjfa-52246	112	26	1	1	NUM
cjfa-52246	112	27	to	to	PART
cjfa-52246	112	28	table	table	NOUN
cjfa-52246	112	29	5	5	NUM
cjfa-52246	112	30	.	.	PUNCT
cjfa-52246	112	31	figure	figure	NOUN
cjfa-52246	112	32	1	1	NUM
cjfa-52246	112	33	.	.	PUNCT
cjfa-52246	113	1	a	a	DET
cjfa-52246	113	2	process	process	NOUN
cjfa-52246	113	3	framework	framework	NOUN
cjfa-52246	113	4	of	of	ADP
cjfa-52246	113	5	effect	effect	NOUN
cjfa-52246	113	6	of	of	ADP
cjfa-52246	113	7	repeated	repeat	VERB
cjfa-52246	113	8	advertisement	advertisement	NOUN
cjfa-52246	113	9	on	on	ADP
cjfa-52246	113	10	accounting	accounting	NOUN
cjfa-52246	113	11	ads	ad	NOUN
cjfa-52246	113	12	to	to	ADP
cjfa-52246	113	13	sales	sale	NOUN
cjfa-52246	113	14	ratio	ratio	NOUN
cjfa-52246	113	15	and	and	CCONJ
cjfa-52246	113	16	net	net	ADJ
cjfa-52246	113	17	sales	sale	NOUN
cjfa-52246	113	18	source	source	NOUN
cjfa-52246	113	19	:	:	PUNCT
cjfa-52246	113	20	author	author	NOUN
cjfa-52246	113	21	’s	’s	PART
cjfa-52246	113	22	framework	framework	NOUN
cjfa-52246	113	23	.	.	PUNCT
cjfa-52246	114	1	to	to	PART
cjfa-52246	114	2	provide	provide	VERB
cjfa-52246	114	3	a	a	DET
cjfa-52246	114	4	quantified	quantified	ADJ
cjfa-52246	114	5	demonstration	demonstration	NOUN
cjfa-52246	114	6	of	of	ADP
cjfa-52246	114	7	the	the	DET
cjfa-52246	114	8	above	above	ADJ
cjfa-52246	114	9	framework	framework	NOUN
cjfa-52246	114	10	,	,	PUNCT
cjfa-52246	114	11	the	the	DET
cjfa-52246	114	12	author	author	NOUN
cjfa-52246	114	13	used	use	VERB
cjfa-52246	114	14	marketing	marketing	NOUN
cjfa-52246	114	15	and	and	CCONJ
cjfa-52246	114	16	promotions	promotion	NOUN
cjfa-52246	114	17	expenditure	expenditure	NOUN
cjfa-52246	114	18	(	(	PUNCT
cjfa-52246	114	19	as	as	ADP
cjfa-52246	114	20	proxy	proxy	NOUN
cjfa-52246	114	21	for	for	ADP
cjfa-52246	114	22	ads	ad	NOUN
cjfa-52246	114	23	activity	activity	NOUN
cjfa-52246	114	24	)	)	PUNCT
cjfa-52246	114	25	and	and	CCONJ
cjfa-52246	114	26	net	net	ADJ
cjfa-52246	114	27	sales	sale	NOUN
cjfa-52246	114	28	revenue	revenue	NOUN
cjfa-52246	114	29	from	from	ADP
cjfa-52246	114	30	the	the	DET
cjfa-52246	114	31	amazon	amazon	NOUN
cjfa-52246	114	32	company	company	NOUN
cjfa-52246	114	33	for	for	ADP
cjfa-52246	114	34	twenty	twenty	NUM
cjfa-52246	114	35	years	year	NOUN
cjfa-52246	114	36	covering	cover	VERB
cjfa-52246	114	37	2003	2003	NUM
cjfa-52246	114	38	to	to	ADP
cjfa-52246	114	39	2022	2022	NUM
cjfa-52246	114	40	.	.	PUNCT
cjfa-52246	115	1	accordingly	accordingly	ADV
cjfa-52246	115	2	,	,	PUNCT
cjfa-52246	115	3	table	table	NOUN
cjfa-52246	115	4	1	1	NUM
cjfa-52246	115	5	presents	present	NOUN
cjfa-52246	115	6	repeated	repeat	VERB
cjfa-52246	115	7	ads	ad	NOUN
cjfa-52246	115	8	exposures	exposure	NOUN
cjfa-52246	115	9	attracts	attract	VERB
cjfa-52246	115	10	brand	brand	NOUN
cjfa-52246	115	11	interest	interest	NOUN
cjfa-52246	115	12	repeated	repeat	VERB
cjfa-52246	115	13	ads	ad	NOUN
cjfa-52246	115	14	elicits	elicit	VERB
cjfa-52246	115	15	purchase	purchase	NOUN
cjfa-52246	115	16	intention	intention	NOUN
cjfa-52246	115	17	increase	increase	NOUN
cjfa-52246	115	18	in	in	ADP
cjfa-52246	115	19	ads	ad	NOUN
cjfa-52246	115	20	to	to	ADP
cjfa-52246	115	21	sales	sale	NOUN
cjfa-52246	115	22	ratio	ratio	NOUN
cjfa-52246	115	23	increase	increase	NOUN
cjfa-52246	115	24	in	in	ADP
cjfa-52246	115	25	net	net	ADJ
cjfa-52246	115	26	sales	sale	NOUN
cjfa-52246	115	27	turnover	turnover	NOUN
cjfa-52246	115	28	increase	increase	NOUN
cjfa-52246	115	29	in	in	ADP
cjfa-52246	115	30	net	net	ADJ
cjfa-52246	115	31	sales	sale	NOUN
cjfa-52246	115	32	turnover	turnover	NOUN
cjfa-52246	115	33	outweighs	outweigh	VERB
cjfa-52246	115	34	increase	increase	NOUN
cjfa-52246	115	35	in	in	ADP
cjfa-52246	115	36	ads	ad	NOUN
cjfa-52246	115	37	to	to	ADP
cjfa-52246	115	38	sales	sale	NOUN
cjfa-52246	115	39	ratio	ratio	NOUN
cjfa-52246	115	40	s	s	PART
cjfa-52246	115	41	o	o	NOUN
cjfa-52246	115	42	u	u	NOUN
cjfa-52246	115	43	r	r	NOUN
cjfa-52246	115	44	c	c	NOUN
cjfa-52246	115	45	e	e	NOUN
cjfa-52246	115	46	:	:	PUNCT
cjfa-52246	115	47	author	author	NOUN
cjfa-52246	115	48	’s	’s	PART
cjfa-52246	115	49	framework	framework	NOUN
cjfa-52246	115	50	.	.	PUNCT
cjfa-52246	116	1	to	to	PART
cjfa-52246	116	2	provide	provide	VERB
cjfa-52246	116	3	a	a	DET
cjfa-52246	116	4	quantified	quantified	ADJ
cjfa-52246	116	5	demonstration	demonstration	NOUN
cjfa-52246	116	6	of	of	ADP
cjfa-52246	116	7	the	the	DET
cjfa-52246	116	8	above	above	ADJ
cjfa-52246	116	9	framework	framework	NOUN
cjfa-52246	116	10	,	,	PUNCT
cjfa-52246	116	11	the	the	DET
cjfa-52246	116	12	author	author	NOUN
cjfa-52246	116	13	used	use	VERB
cjfa-52246	116	14	marketing	marketing	NOUN
cjfa-52246	116	15	and	and	CCONJ
cjfa-52246	116	16	promotions	promotion	NOUN
cjfa-52246	116	17	expenditure	expenditure	NOUN
cjfa-52246	116	18	(	(	PUNCT
cjfa-52246	116	19	as	as	ADP
cjfa-52246	116	20	proxy	proxy	NOUN
cjfa-52246	116	21	for	for	ADP
cjfa-52246	116	22	ads	ad	NOUN
cjfa-52246	116	23	activity	activity	NOUN
cjfa-52246	116	24	)	)	PUNCT
cjfa-52246	116	25	and	and	CCONJ
cjfa-52246	116	26	net	net	ADJ
cjfa-52246	116	27	sales	sale	NOUN
cjfa-52246	116	28	revenue	revenue	NOUN
cjfa-52246	116	29	from	from	ADP
cjfa-52246	116	30	the	the	DET
cjfa-52246	116	31	amazon	amazon	NOUN
cjfa-52246	116	32	company	company	NOUN
cjfa-52246	116	33	for	for	ADP
cjfa-52246	116	34	twenty	twenty	NUM
cjfa-52246	116	35	years	year	NOUN
cjfa-52246	116	36	covering	cover	VERB
cjfa-52246	116	37	2003	2003	NUM
cjfa-52246	116	38	to	to	ADP
cjfa-52246	116	39	2022	2022	NUM
cjfa-52246	116	40	.	.	PUNCT
cjfa-52246	117	1	accordingly	accordingly	ADV
cjfa-52246	117	2	,	,	PUNCT
cjfa-52246	117	3	table	table	NOUN
cjfa-52246	117	4	1	1	NUM
cjfa-52246	117	5	presents	present	VERB
cjfa-52246	117	6	the	the	DET
cjfa-52246	117	7	net	net	ADJ
cjfa-52246	117	8	sales	sale	NOUN
cjfa-52246	117	9	and	and	CCONJ
cjfa-52246	117	10	marketing	marketing	NOUN
cjfa-52246	117	11	expenses	expense	NOUN
cjfa-52246	117	12	for	for	ADP
cjfa-52246	117	13	the	the	DET
cjfa-52246	117	14	amazon	amazon	NOUN
cjfa-52246	117	15	company	company	NOUN
cjfa-52246	117	16	.	.	PUNCT
cjfa-52246	118	1	the	the	DET
cjfa-52246	118	2	amazon	amazon	NOUN
cjfa-52246	118	3	data	datum	NOUN
cjfa-52246	118	4	in	in	ADP
cjfa-52246	118	5	table	table	NOUN
cjfa-52246	118	6	1	1	NUM
cjfa-52246	118	7	is	be	AUX
cjfa-52246	118	8	subsequently	subsequently	ADV
cjfa-52246	118	9	used	use	VERB
cjfa-52246	118	10	to	to	PART
cjfa-52246	118	11	prepare	prepare	VERB
cjfa-52246	118	12	the	the	DET
cjfa-52246	118	13	ads	ad	NOUN
cjfa-52246	118	14	to	to	ADP
cjfa-52246	118	15	sales	sale	NOUN
cjfa-52246	118	16	ratio	ratio	NOUN
cjfa-52246	118	17	in	in	ADP
cjfa-52246	118	18	table	table	NOUN
cjfa-52246	118	19	2	2	NUM
cjfa-52246	118	20	.	.	PUNCT
cjfa-52246	119	1	thereafter	thereafter	ADV
cjfa-52246	119	2	,	,	PUNCT
cjfa-52246	119	3	table	table	NOUN
cjfa-52246	119	4	3	3	NUM
cjfa-52246	119	5	,	,	PUNCT
cjfa-52246	119	6	table	table	NOUN
cjfa-52246	119	7	4	4	NUM
cjfa-52246	119	8	and	and	CCONJ
cjfa-52246	119	9	table	table	NOUN
cjfa-52246	119	10	5	5	NUM
cjfa-52246	119	11	presents	present	VERB
cjfa-52246	119	12	the	the	DET
cjfa-52246	119	13	t	t	NOUN
cjfa-52246	119	14	-	-	PUNCT
cjfa-52246	119	15	test	test	NOUN
cjfa-52246	119	16	of	of	ADP
cjfa-52246	119	17	difference	difference	NOUN
cjfa-52246	119	18	in	in	ADP
cjfa-52246	119	19	net	net	ADJ
cjfa-52246	119	20	sales	sale	NOUN
cjfa-52246	119	21	revenue	revenue	NOUN
cjfa-52246	119	22	between	between	ADP
cjfa-52246	119	23	previous	previous	ADJ
cjfa-52246	119	24	ten	ten	NUM
cjfa-52246	119	25	years	year	NOUN
cjfa-52246	119	26	of	of	ADP
cjfa-52246	119	27	amazon	amazon	NOUN
cjfa-52246	119	28	(	(	PUNCT
cjfa-52246	119	29	2002	2002	NUM
cjfa-52246	119	30	–	–	PUNCT
cjfa-52246	119	31	2012	2012	NUM
cjfa-52246	119	32	)	)	PUNCT
cjfa-52246	119	33	and	and	CCONJ
cjfa-52246	119	34	current	current	ADJ
cjfa-52246	119	35	ten	ten	NUM
cjfa-52246	119	36	years	year	NOUN
cjfa-52246	119	37	of	of	ADP
cjfa-52246	119	38	amazon	amazon	NOUN
cjfa-52246	119	39	(	(	PUNCT
cjfa-52246	119	40	2013	2013	NUM
cjfa-52246	119	41	–	–	PUNCT
cjfa-52246	119	42	2022	2022	NUM
cjfa-52246	119	43	)	)	PUNCT
cjfa-52246	119	44	(	(	PUNCT
cjfa-52246	119	45	see	see	VERB
cjfa-52246	119	46	table	table	NOUN
cjfa-52246	119	47	3	3	NUM
cjfa-52246	119	48	)	)	PUNCT
cjfa-52246	119	49	,	,	PUNCT
cjfa-52246	119	50	t	t	PROPN
cjfa-52246	119	51	-	-	PUNCT
cjfa-52246	119	52	test	test	NOUN
cjfa-52246	119	53	of	of	ADP
cjfa-52246	119	54	difference	difference	NOUN
cjfa-52246	119	55	in	in	ADP
cjfa-52246	119	56	ads	ad	NOUN
cjfa-52246	119	57	to	to	ADP
cjfa-52246	119	58	sales	sale	NOUN
cjfa-52246	119	59	ratio	ratio	NOUN
cjfa-52246	119	60	between	between	ADP
cjfa-52246	119	61	previous	previous	ADJ
cjfa-52246	119	62	ten	ten	NUM
cjfa-52246	119	63	years	year	NOUN
cjfa-52246	119	64	of	of	ADP
cjfa-52246	119	65	amazon	amazon	NOUN
cjfa-52246	119	66	(	(	PUNCT
cjfa-52246	119	67	2002	2002	NUM
cjfa-52246	119	68	–	–	PUNCT
cjfa-52246	119	69	2012	2012	NUM
cjfa-52246	119	70	)	)	PUNCT
cjfa-52246	119	71	and	and	CCONJ
cjfa-52246	119	72	current	current	ADJ
cjfa-52246	119	73	ten	ten	NUM
cjfa-52246	119	74	years	year	NOUN
cjfa-52246	119	75	of	of	ADP
cjfa-52246	119	76	amazon	amazon	NOUN
cjfa-52246	119	77	(	(	PUNCT
cjfa-52246	119	78	2013	2013	NUM
cjfa-52246	119	79	–	–	PUNCT
cjfa-52246	119	80	2022	2022	NUM
cjfa-52246	119	81	)	)	PUNCT
cjfa-52246	119	82	(	(	PUNCT
cjfa-52246	119	83	see	see	VERB
cjfa-52246	119	84	table	table	NOUN
cjfa-52246	119	85	4	4	NUM
cjfa-52246	119	86	)	)	PUNCT
cjfa-52246	119	87	,	,	PUNCT
cjfa-52246	119	88	and	and	CCONJ
cjfa-52246	119	89	simple	simple	ADJ
cjfa-52246	119	90	regression	regression	NOUN
cjfa-52246	119	91	of	of	ADP
cjfa-52246	119	92	the	the	DET
cjfa-52246	119	93	effect	effect	NOUN
cjfa-52246	119	94	of	of	ADP
cjfa-52246	119	95	marketing	marketing	NOUN
cjfa-52246	119	96	expenses	expense	NOUN
cjfa-52246	119	97	on	on	ADP
cjfa-52246	119	98	net	net	ADJ
cjfa-52246	119	99	sales	sale	NOUN
cjfa-52246	119	100	revenue	revenue	NOUN
cjfa-52246	119	101	(	(	PUNCT
cjfa-52246	119	102	table	table	NOUN
cjfa-52246	119	103	5	5	NUM
cjfa-52246	119	104	)	)	PUNCT
cjfa-52246	119	105	.	.	PUNCT
cjfa-52246	120	1	the	the	DET
cjfa-52246	120	2	t	t	NOUN
cjfa-52246	120	3	-	-	PUNCT
cjfa-52246	120	4	test	test	NOUN
cjfa-52246	120	5	statistics	statistic	NOUN
cjfa-52246	120	6	of	of	ADP
cjfa-52246	120	7	difference	difference	NOUN
cjfa-52246	120	8	in	in	ADP
cjfa-52246	120	9	mean	mean	NOUN
cjfa-52246	120	10	(	(	PUNCT
cjfa-52246	120	11	table	table	NOUN
cjfa-52246	120	12	3	3	NUM
cjfa-52246	120	13	)	)	PUNCT
cjfa-52246	120	14	shows	show	VERB
cjfa-52246	120	15	a	a	DET
cjfa-52246	120	16	significant	significant	ADJ
cjfa-52246	120	17	mean	mean	ADJ
cjfa-52246	120	18	difference	difference	NOUN
cjfa-52246	120	19	in	in	ADP
cjfa-52246	120	20	net	net	ADJ
cjfa-52246	120	21	sales	sale	NOUN
cjfa-52246	120	22	revenue	revenue	NOUN
cjfa-52246	120	23	between	between	ADP
cjfa-52246	120	24	previous	previous	ADJ
cjfa-52246	120	25	ten	ten	NUM
cjfa-52246	120	26	years	year	NOUN
cjfa-52246	120	27	of	of	ADP
cjfa-52246	120	28	amazon	amazon	NOUN
cjfa-52246	120	29	(	(	PUNCT
cjfa-52246	120	30	2002	2002	NUM
cjfa-52246	120	31	–	–	PUNCT
cjfa-52246	120	32	2012	2012	NUM
cjfa-52246	120	33	)	)	PUNCT
cjfa-52246	120	34	and	and	CCONJ
cjfa-52246	120	35	current	current	ADJ
cjfa-52246	120	36	ten	ten	NUM
cjfa-52246	120	37	years	year	NOUN
cjfa-52246	120	38	of	of	ADP
cjfa-52246	120	39	amazon	amazon	NOUN
cjfa-52246	120	40	(	(	PUNCT
cjfa-52246	120	41	2013	2013	NUM
cjfa-52246	120	42	–	–	PUNCT
cjfa-52246	120	43	2022	2022	NUM
cjfa-52246	120	44	)	)	PUNCT
cjfa-52246	120	45	.	.	PUNCT
cjfa-52246	121	1	the	the	DET
cjfa-52246	121	2	difference	difference	NOUN
cjfa-52246	121	3	is	be	AUX
cjfa-52246	121	4	in	in	ADP
cjfa-52246	121	5	net	net	ADJ
cjfa-52246	121	6	sales	sale	NOUN
cjfa-52246	121	7	highly	highly	ADV
cjfa-52246	121	8	significant	significant	ADJ
cjfa-52246	121	9	at	at	ADP
cjfa-52246	121	10	p=0.0003	p=0.0003	NOUN
cjfa-52246	121	11	(	(	PUNCT
cjfa-52246	121	12	in	in	ADP
cjfa-52246	121	13	one	one	NUM
cjfa-52246	121	14	-	-	PUNCT
cjfa-52246	121	15	tail	tail	NOUN
cjfa-52246	121	16	test	test	NOUN
cjfa-52246	121	17	)	)	PUNCT
cjfa-52246	121	18	and	and	CCONJ
cjfa-52246	121	19	p=0.0003	p=0.0003	NOUN
cjfa-52246	121	20	(	(	PUNCT
cjfa-52246	121	21	in	in	ADP
cjfa-52246	121	22	two	two	NUM
cjfa-52246	121	23	-	-	PUNCT
cjfa-52246	121	24	tail	tail	NOUN
cjfa-52246	121	25	test	test	NOUN
cjfa-52246	121	26	)	)	PUNCT
cjfa-52246	121	27	,	,	PUNCT
cjfa-52246	121	28	which	which	PRON
cjfa-52246	121	29	shows	show	VERB
cjfa-52246	121	30	high	high	ADJ
cjfa-52246	121	31	net	net	ADJ
cjfa-52246	121	32	sales	sale	NOUN
cjfa-52246	121	33	during	during	ADP
cjfa-52246	121	34	periods	period	NOUN
cjfa-52246	121	35	of	of	ADP
cjfa-52246	121	36	higher	high	ADJ
cjfa-52246	121	37	marketing	marketing	NOUN
cjfa-52246	121	38	expenditure	expenditure	NOUN
cjfa-52246	121	39	.	.	PUNCT
cjfa-52246	122	1	similarly	similarly	ADV
cjfa-52246	122	2	,	,	PUNCT
cjfa-52246	122	3	(	(	PUNCT
cjfa-52246	122	4	table	table	NOUN
cjfa-52246	122	5	4	4	NUM
cjfa-52246	122	6	)	)	PUNCT
cjfa-52246	122	7	shows	show	VERB
cjfa-52246	122	8	a	a	DET
cjfa-52246	122	9	significant	significant	ADJ
cjfa-52246	122	10	mean	mean	ADJ
cjfa-52246	122	11	difference	difference	NOUN
cjfa-52246	122	12	in	in	ADP
cjfa-52246	122	13	ads	ad	NOUN
cjfa-52246	122	14	to	to	ADP
cjfa-52246	122	15	sales	sales	PROPN
cjfa-52246	122	16	ra	ra	PROPN
cjfa-52246	122	17	collins	collins	PROPN
cjfa-52246	122	18	c	c	PROPN
cjfa-52246	122	19	ngwakwe3636	ngwakwe3636	PROPN
cjfa-52246	122	20	tio	tio	NOUN
cjfa-52246	122	21	between	between	ADP
cjfa-52246	122	22	previous	previous	ADJ
cjfa-52246	122	23	ten	ten	NUM
cjfa-52246	122	24	years	year	NOUN
cjfa-52246	122	25	of	of	ADP
cjfa-52246	122	26	amazon	amazon	NOUN
cjfa-52246	122	27	(	(	PUNCT
cjfa-52246	122	28	2002	2002	NUM
cjfa-52246	122	29	–	–	PUNCT
cjfa-52246	122	30	2012	2012	NUM
cjfa-52246	122	31	)	)	PUNCT
cjfa-52246	122	32	and	and	CCONJ
cjfa-52246	122	33	current	current	ADJ
cjfa-52246	122	34	ten	ten	NUM
cjfa-52246	122	35	years	year	NOUN
cjfa-52246	122	36	of	of	ADP
cjfa-52246	122	37	amazon	amazon	NOUN
cjfa-52246	122	38	(	(	PUNCT
cjfa-52246	122	39	2013	2013	NUM
cjfa-52246	122	40	–	–	PUNCT
cjfa-52246	122	41	2022	2022	NUM
cjfa-52246	122	42	)	)	PUNCT
cjfa-52246	122	43	.	.	PUNCT
cjfa-52246	123	1	the	the	DET
cjfa-52246	123	2	difference	difference	NOUN
cjfa-52246	123	3	ads	ad	NOUN
cjfa-52246	123	4	to	to	ADP
cjfa-52246	123	5	sales	sale	NOUN
cjfa-52246	123	6	ratio	ratio	NOUN
cjfa-52246	123	7	is	be	AUX
cjfa-52246	123	8	highly	highly	ADV
cjfa-52246	123	9	significant	significant	ADJ
cjfa-52246	123	10	at	at	ADP
cjfa-52246	123	11	p=0.0004	p=0.0004	PROPN
cjfa-52246	123	12	(	(	PUNCT
cjfa-52246	123	13	in	in	ADP
cjfa-52246	123	14	one	one	NUM
cjfa-52246	123	15	-	-	PUNCT
cjfa-52246	123	16	tail	tail	NOUN
cjfa-52246	123	17	test	test	NOUN
cjfa-52246	123	18	)	)	PUNCT
cjfa-52246	123	19	and	and	CCONJ
cjfa-52246	123	20	p=0.0009	p=0.0009	NOUN
cjfa-52246	123	21	(	(	PUNCT
cjfa-52246	123	22	in	in	ADP
cjfa-52246	123	23	two	two	NUM
cjfa-52246	123	24	-	-	PUNCT
cjfa-52246	123	25	tail	tail	NOUN
cjfa-52246	123	26	test	test	NOUN
cjfa-52246	123	27	)	)	PUNCT
cjfa-52246	123	28	.	.	PUNCT
cjfa-52246	124	1	contrary	contrary	ADJ
cjfa-52246	124	2	to	to	ADP
cjfa-52246	124	3	some	some	DET
cjfa-52246	124	4	recent	recent	ADJ
cjfa-52246	124	5	empirical	empirical	ADJ
cjfa-52246	124	6	research	research	NOUN
cjfa-52246	124	7	,	,	PUNCT
cjfa-52246	124	8	which	which	PRON
cjfa-52246	124	9	finds	find	VERB
cjfa-52246	124	10	that	that	SCONJ
cjfa-52246	124	11	repeated	repeat	VERB
cjfa-52246	124	12	ads	ad	NOUN
cjfa-52246	124	13	may	may	AUX
cjfa-52246	124	14	wane	wane	VERB
cjfa-52246	124	15	consumer	consumer	NOUN
cjfa-52246	124	16	brand	brand	NOUN
cjfa-52246	124	17	patronage	patronage	NOUN
cjfa-52246	124	18	(	(	PUNCT
cjfa-52246	124	19	hossain	hossain	PROPN
cjfa-52246	124	20	&	&	CCONJ
cjfa-52246	124	21	islam	islam	PROPN
cjfa-52246	124	22	,	,	PUNCT
cjfa-52246	124	23	2019	2019	NUM
cjfa-52246	124	24	;	;	PUNCT
cjfa-52246	124	25	tremor	tremor	NOUN
cjfa-52246	124	26	international	international	NOUN
cjfa-52246	124	27	,	,	PUNCT
cjfa-52246	124	28	2023	2023	NUM
cjfa-52246	124	29	)	)	PUNCT
cjfa-52246	124	30	,	,	PUNCT
cjfa-52246	124	31	this	this	DET
cjfa-52246	124	32	current	current	ADJ
cjfa-52246	124	33	analysis	analysis	NOUN
cjfa-52246	124	34	shows	show	VERB
cjfa-52246	124	35	that	that	SCONJ
cjfa-52246	124	36	comparatively	comparatively	ADV
cjfa-52246	124	37	,	,	PUNCT
cjfa-52246	124	38	the	the	DET
cjfa-52246	124	39	ads	ad	NOUN
cjfa-52246	124	40	to	to	ADP
cjfa-52246	124	41	sales	sale	NOUN
cjfa-52246	124	42	ratio	ratio	NOUN
cjfa-52246	124	43	increased	increase	VERB
cjfa-52246	124	44	by	by	ADP
cjfa-52246	124	45	(	(	PUNCT
cjfa-52246	124	46	100	100	NUM
cjfa-52246	124	47	percent	percent	NOUN
cjfa-52246	124	48	)	)	PUNCT
cjfa-52246	124	49	between	between	ADP
cjfa-52246	124	50	previous	previous	ADJ
cjfa-52246	124	51	ten	ten	NUM
cjfa-52246	124	52	years	year	NOUN
cjfa-52246	124	53	of	of	ADP
cjfa-52246	124	54	amazon	amazon	NOUN
cjfa-52246	124	55	(	(	PUNCT
cjfa-52246	124	56	2002	2002	NUM
cjfa-52246	124	57	–	–	PUNCT
cjfa-52246	124	58	2012	2012	NUM
cjfa-52246	124	59	)	)	PUNCT
cjfa-52246	124	60	and	and	CCONJ
cjfa-52246	124	61	current	current	ADJ
cjfa-52246	124	62	ten	ten	NUM
cjfa-52246	124	63	years	year	NOUN
cjfa-52246	124	64	of	of	ADP
cjfa-52246	124	65	amazon	amazon	NOUN
cjfa-52246	124	66	(	(	PUNCT
cjfa-52246	124	67	2013	2013	NUM
cjfa-52246	124	68	–	–	PUNCT
cjfa-52246	124	69	2022	2022	NUM
cjfa-52246	124	70	)	)	PUNCT
cjfa-52246	124	71	.	.	PUNCT
cjfa-52246	125	1	in	in	ADP
cjfa-52246	125	2	contrast	contrast	NOUN
cjfa-52246	125	3	,	,	PUNCT
cjfa-52246	125	4	the	the	DET
cjfa-52246	125	5	net	net	ADJ
cjfa-52246	125	6	sales	sale	NOUN
cjfa-52246	125	7	revenue	revenue	NOUN
cjfa-52246	125	8	increased	increase	VERB
cjfa-52246	125	9	by	by	ADP
cjfa-52246	125	10	(	(	PUNCT
cjfa-52246	125	11	over	over	ADP
cjfa-52246	125	12	900	900	NUM
cjfa-52246	125	13	percent	percent	NOUN
cjfa-52246	125	14	)	)	PUNCT
cjfa-52246	125	15	between	between	ADP
cjfa-52246	125	16	previous	previous	ADJ
cjfa-52246	125	17	ten	ten	NUM
cjfa-52246	125	18	years	year	NOUN
cjfa-52246	125	19	of	of	ADP
cjfa-52246	125	20	amazon	amazon	NOUN
cjfa-52246	125	21	(	(	PUNCT
cjfa-52246	125	22	2002	2002	NUM
cjfa-52246	125	23	–	–	PUNCT
cjfa-52246	125	24	2012	2012	NUM
cjfa-52246	125	25	)	)	PUNCT
cjfa-52246	125	26	and	and	CCONJ
cjfa-52246	125	27	current	current	ADJ
cjfa-52246	125	28	ten	ten	NUM
cjfa-52246	125	29	years	year	NOUN
cjfa-52246	125	30	of	of	ADP
cjfa-52246	125	31	amazon	amazon	NOUN
cjfa-52246	125	32	(	(	PUNCT
cjfa-52246	125	33	2013	2013	NUM
cjfa-52246	125	34	–	–	PUNCT
cjfa-52246	125	35	2022	2022	NUM
cjfa-52246	125	36	)	)	PUNCT
cjfa-52246	125	37	.	.	PUNCT
cjfa-52246	126	1	this	this	PRON
cjfa-52246	126	2	indicates	indicate	VERB
cjfa-52246	126	3	that	that	SCONJ
cjfa-52246	126	4	,	,	PUNCT
cjfa-52246	126	5	for	for	ADP
cjfa-52246	126	6	some	some	DET
cjfa-52246	126	7	companies	company	NOUN
cjfa-52246	126	8	such	such	ADJ
cjfa-52246	126	9	as	as	ADP
cjfa-52246	126	10	the	the	DET
cjfa-52246	126	11	amazon	amazon	NOUN
cjfa-52246	126	12	,	,	PUNCT
cjfa-52246	126	13	increases	increase	NOUN
cjfa-52246	126	14	in	in	ADP
cjfa-52246	126	15	ads	ad	NOUN
cjfa-52246	126	16	(	(	PUNCT
cjfa-52246	126	17	using	use	VERB
cjfa-52246	126	18	marketing	marketing	NOUN
cjfa-52246	126	19	&	&	CCONJ
cjfa-52246	126	20	promotions	promotion	NOUN
cjfa-52246	126	21	expenses	expense	NOUN
cjfa-52246	126	22	as	as	ADP
cjfa-52246	126	23	proxy	proxy	NOUN
cjfa-52246	126	24	)	)	PUNCT
cjfa-52246	126	25	may	may	AUX
cjfa-52246	126	26	provide	provide	VERB
cjfa-52246	126	27	a	a	DET
cjfa-52246	126	28	high	high	ADJ
cjfa-52246	126	29	booster	booster	NOUN
cjfa-52246	126	30	to	to	ADP
cjfa-52246	126	31	sales	sale	NOUN
cjfa-52246	126	32	revenue	revenue	NOUN
cjfa-52246	126	33	.	.	PUNCT
cjfa-52246	127	1	a	a	DET
cjfa-52246	127	2	further	further	ADJ
cjfa-52246	127	3	test	test	NOUN
cjfa-52246	127	4	,	,	PUNCT
cjfa-52246	127	5	which	which	PRON
cjfa-52246	127	6	uses	use	VERB
cjfa-52246	127	7	the	the	DET
cjfa-52246	127	8	simple	simple	ADJ
cjfa-52246	127	9	regression	regression	NOUN
cjfa-52246	127	10	(	(	PUNCT
cjfa-52246	127	11	table	table	NOUN
cjfa-52246	127	12	5	5	NUM
cjfa-52246	127	13	)	)	PUNCT
cjfa-52246	127	14	,	,	PUNCT
cjfa-52246	127	15	shows	show	VERB
cjfa-52246	127	16	that	that	SCONJ
cjfa-52246	127	17	marketing	marketing	NOUN
cjfa-52246	127	18	expense	expense	NOUN
cjfa-52246	127	19	has	have	VERB
cjfa-52246	127	20	a	a	DET
cjfa-52246	127	21	highly	highly	ADV
cjfa-52246	127	22	significant	significant	ADJ
cjfa-52246	127	23	and	and	CCONJ
cjfa-52246	127	24	positive	positive	ADJ
cjfa-52246	127	25	effect	effect	NOUN
cjfa-52246	127	26	on	on	ADP
cjfa-52246	127	27	net	net	ADJ
cjfa-52246	127	28	sales	sale	NOUN
cjfa-52246	127	29	revenue	revenue	NOUN
cjfa-52246	127	30	of	of	ADP
cjfa-52246	127	31	amazon	amazon	NOUN
cjfa-52246	127	32	company	company	NOUN
cjfa-52246	127	33	.	.	PUNCT
cjfa-52246	128	1	this	this	PRON
cjfa-52246	128	2	is	be	AUX
cjfa-52246	128	3	a	a	DET
cjfa-52246	128	4	further	further	ADJ
cjfa-52246	128	5	confirmation	confirmation	NOUN
cjfa-52246	128	6	,	,	PUNCT
cjfa-52246	128	7	that	that	PRON
cjfa-52246	128	8	increase	increase	VERB
cjfa-52246	128	9	in	in	ADP
cjfa-52246	128	10	ads	ad	NOUN
cjfa-52246	128	11	activity	activity	NOUN
cjfa-52246	128	12	(	(	PUNCT
cjfa-52246	128	13	using	use	VERB
cjfa-52246	128	14	marketing	marketing	NOUN
cjfa-52246	128	15	expenses	expense	NOUN
cjfa-52246	128	16	as	as	ADP
cjfa-52246	128	17	proxy	proxy	NOUN
cjfa-52246	128	18	)	)	PUNCT
cjfa-52246	128	19	has	have	VERB
cjfa-52246	128	20	a	a	DET
cjfa-52246	128	21	high	high	ADJ
cjfa-52246	128	22	propensity	propensity	NOUN
cjfa-52246	128	23	of	of	ADP
cjfa-52246	128	24	boosting	boost	VERB
cjfa-52246	128	25	net	net	ADJ
cjfa-52246	128	26	sales	sale	NOUN
cjfa-52246	128	27	in	in	ADP
cjfa-52246	128	28	a	a	DET
cjfa-52246	128	29	company	company	NOUN
cjfa-52246	128	30	like	like	ADP
cjfa-52246	128	31	amazon	amazon	NOUN
cjfa-52246	128	32	used	use	VERB
cjfa-52246	128	33	in	in	ADP
cjfa-52246	128	34	this	this	DET
cjfa-52246	128	35	paper	paper	NOUN
cjfa-52246	128	36	.	.	PUNCT
cjfa-52246	129	1	the	the	DET
cjfa-52246	129	2	practical	practical	ADJ
cjfa-52246	129	3	and	and	CCONJ
cjfa-52246	129	4	theoretical	theoretical	ADJ
cjfa-52246	129	5	implications	implication	NOUN
cjfa-52246	129	6	is	be	AUX
cjfa-52246	129	7	that	that	SCONJ
cjfa-52246	129	8	for	for	ADP
cjfa-52246	129	9	companies	company	NOUN
cjfa-52246	129	10	such	such	ADJ
cjfa-52246	129	11	as	as	ADP
cjfa-52246	129	12	amazon	amazon	NOUN
cjfa-52246	129	13	,	,	PUNCT
cjfa-52246	129	14	which	which	PRON
cjfa-52246	129	15	uses	use	VERB
cjfa-52246	129	16	much	much	ADJ
cjfa-52246	129	17	of	of	ADP
cjfa-52246	129	18	online	online	ADJ
cjfa-52246	129	19	sales	sale	NOUN
cjfa-52246	129	20	,	,	PUNCT
cjfa-52246	129	21	increasing	increase	VERB
cjfa-52246	129	22	ads	ad	NOUN
cjfa-52246	129	23	or	or	CCONJ
cjfa-52246	129	24	marketing	marketing	NOUN
cjfa-52246	129	25	promotions	promotion	NOUN
cjfa-52246	129	26	may	may	AUX
cjfa-52246	129	27	catalyse	catalyse	VERB
cjfa-52246	129	28	a	a	DET
cjfa-52246	129	29	good	good	ADJ
cjfa-52246	129	30	return	return	NOUN
cjfa-52246	129	31	on	on	ADP
cjfa-52246	129	32	investment	investment	NOUN
cjfa-52246	129	33	.	.	PUNCT
cjfa-52246	130	1	theoretically	theoretically	ADV
cjfa-52246	130	2	,	,	PUNCT
cjfa-52246	130	3	this	this	DET
cjfa-52246	130	4	finding	finding	NOUN
cjfa-52246	130	5	indicates	indicate	VERB
cjfa-52246	130	6	the	the	DET
cjfa-52246	130	7	need	need	NOUN
cjfa-52246	130	8	for	for	ADP
cjfa-52246	130	9	researchers	researcher	NOUN
cjfa-52246	130	10	and	and	CCONJ
cjfa-52246	130	11	academics	academic	NOUN
cjfa-52246	130	12	delineate	delineate	VERB
cjfa-52246	130	13	between	between	ADP
cjfa-52246	130	14	companies	company	NOUN
cjfa-52246	130	15	with	with	ADP
cjfa-52246	130	16	dominant	dominant	ADJ
cjfa-52246	130	17	online	online	ADJ
cjfa-52246	130	18	sales	sale	NOUN
cjfa-52246	130	19	outlet	outlet	NOUN
cjfa-52246	130	20	and	and	CCONJ
cjfa-52246	130	21	companies	company	NOUN
cjfa-52246	130	22	with	with	ADP
cjfa-52246	130	23	dominant	dominant	ADJ
cjfa-52246	130	24	physical	physical	ADJ
cjfa-52246	130	25	location	location	NOUN
cjfa-52246	130	26	sales	sale	NOUN
cjfa-52246	130	27	outlet	outlet	NOUN
cjfa-52246	130	28	when	when	SCONJ
cjfa-52246	130	29	studying	study	VERB
cjfa-52246	130	30	the	the	DET
cjfa-52246	130	31	effect	effect	NOUN
cjfa-52246	130	32	of	of	ADP
cjfa-52246	130	33	ads	ad	NOUN
cjfa-52246	130	34	activity	activity	NOUN
cjfa-52246	130	35	on	on	ADP
cjfa-52246	130	36	sale	sale	NOUN
cjfa-52246	130	37	revenue	revenue	NOUN
cjfa-52246	130	38	.	.	PUNCT
cjfa-52246	131	1	table	table	NOUN
cjfa-52246	131	2	1	1	NUM
cjfa-52246	131	3	.	.	PUNCT
cjfa-52246	131	4	net	net	ADJ
cjfa-52246	131	5	sales	sale	NOUN
cjfa-52246	131	6	and	and	CCONJ
cjfa-52246	131	7	marketing	marketing	NOUN
cjfa-52246	131	8	expenses	expense	NOUN
cjfa-52246	131	9	(	(	PUNCT
cjfa-52246	131	10	amazon	amazon	NOUN
cjfa-52246	131	11	)	)	PUNCT
cjfa-52246	131	12	ten	ten	NUM
cjfa-52246	131	13	years	year	NOUN
cjfa-52246	131	14	2013	2013	NUM
cjfa-52246	131	15	2022	2022	NUM
cjfa-52246	131	16	ten	ten	NUM
cjfa-52246	131	17	years	year	NOUN
cjfa-52246	131	18	2003	2003	NUM
cjfa-52246	132	1	2012	2012	NUM
cjfa-52246	132	2	marketing	marketing	NOUN
cjfa-52246	132	3	expenses	expense	NOUN
cjfa-52246	132	4	(	(	PUNCT
cjfa-52246	132	5	$	$	SYM
cjfa-52246	132	6	m	m	NOUN
cjfa-52246	132	7	)	)	PUNCT
cjfa-52246	132	8	2013	2013	NUM
cjfa-52246	132	9	-	-	SYM
cjfa-52246	132	10	2022	2022	NUM
cjfa-52246	132	11	net	net	ADJ
cjfa-52246	132	12	sales($m	sales($m	NOUN
cjfa-52246	132	13	)	)	PUNCT
cjfa-52246	132	14	marketing	marketing	NOUN
cjfa-52246	132	15	expenses	expense	NOUN
cjfa-52246	132	16	(	(	PUNCT
cjfa-52246	132	17	$	$	SYM
cjfa-52246	132	18	m	m	NOUN
cjfa-52246	132	19	)	)	PUNCT
cjfa-52246	132	20	2003	2003	NUM
cjfa-52246	132	21	-	-	SYM
cjfa-52246	132	22	2012	2012	NUM
cjfa-52246	132	23	net	net	ADJ
cjfa-52246	132	24	sales	sale	NOUN
cjfa-52246	132	25	(	(	PUNCT
cjfa-52246	132	26	$	$	SYM
cjfa-52246	132	27	m	m	NOUN
cjfa-52246	132	28	)	)	PUNCT
cjfa-52246	132	29	3045	3045	NUM
cjfa-52246	132	30	74452	74452	NUM
cjfa-52246	132	31	122	122	NUM
cjfa-52246	132	32	5263	5263	NUM
cjfa-52246	132	33	4207	4207	NUM
cjfa-52246	132	34	88988	88988	NUM
cjfa-52246	132	35	158	158	NUM
cjfa-52246	132	36	6921	6921	NUM
cjfa-52246	132	37	5062	5062	NUM
cjfa-52246	132	38	107006	107006	NUM
cjfa-52246	132	39	192	192	NUM
cjfa-52246	132	40	8490	8490	NUM
cjfa-52246	132	41	7233	7233	NUM
cjfa-52246	132	42	135987	135987	NUM
cjfa-52246	132	43	259	259	NUM
cjfa-52246	132	44	10711	10711	NUM
cjfa-52246	132	45	10069	10069	NUM
cjfa-52246	132	46	177866	177866	NUM
cjfa-52246	132	47	336	336	NUM
cjfa-52246	132	48	14835	14835	NUM
cjfa-52246	132	49	13814	13814	NUM
cjfa-52246	132	50	232887	232887	NUM
cjfa-52246	132	51	469	469	NUM
cjfa-52246	132	52	19166	19166	NUM
cjfa-52246	132	53	differential	differential	ADJ
cjfa-52246	132	54	effect	effect	NOUN
cjfa-52246	132	55	of	of	ADP
cjfa-52246	132	56	advertising	advertising	NOUN
cjfa-52246	132	57	frequency	frequency	NOUN
cjfa-52246	132	58	on	on	ADP
cjfa-52246	132	59	sales	sale	NOUN
cjfa-52246	132	60	turnover	turnover	NOUN
cjfa-52246	132	61	…	…	PUNCT
cjfa-52246	132	62	3737	3737	NUM
cjfa-52246	132	63	ten	ten	NUM
cjfa-52246	132	64	years	year	NOUN
cjfa-52246	132	65	2013	2013	NUM
cjfa-52246	132	66	2022	2022	NUM
cjfa-52246	132	67	ten	ten	NUM
cjfa-52246	132	68	years	year	NOUN
cjfa-52246	132	69	2003	2003	NUM
cjfa-52246	132	70	2012	2012	NUM
cjfa-52246	132	71	marketing	marketing	NOUN
cjfa-52246	132	72	expenses	expense	NOUN
cjfa-52246	132	73	(	(	PUNCT
cjfa-52246	132	74	$	$	SYM
cjfa-52246	132	75	m	m	NOUN
cjfa-52246	132	76	)	)	PUNCT
cjfa-52246	132	77	2013	2013	NUM
cjfa-52246	132	78	-	-	SYM
cjfa-52246	132	79	2022	2022	NUM
cjfa-52246	132	80	net	net	ADJ
cjfa-52246	132	81	sales($m	sales($m	NOUN
cjfa-52246	132	82	)	)	PUNCT
cjfa-52246	132	83	marketing	marketing	NOUN
cjfa-52246	132	84	expenses	expense	NOUN
cjfa-52246	132	85	(	(	PUNCT
cjfa-52246	132	86	$	$	SYM
cjfa-52246	132	87	m	m	NOUN
cjfa-52246	132	88	)	)	PUNCT
cjfa-52246	132	89	2003	2003	NUM
cjfa-52246	132	90	-	-	SYM
cjfa-52246	132	91	2012	2012	NUM
cjfa-52246	132	92	net	net	ADJ
cjfa-52246	132	93	sales	sale	NOUN
cjfa-52246	132	94	(	(	PUNCT
cjfa-52246	132	95	$	$	SYM
cjfa-52246	132	96	m	m	NOUN
cjfa-52246	132	97	)	)	PUNCT
cjfa-52246	132	98	18878	18878	NUM
cjfa-52246	132	99	280522	280522	NUM
cjfa-52246	132	100	660	660	NUM
cjfa-52246	132	101	24509	24509	NUM
cjfa-52246	132	102	22008	22008	NUM
cjfa-52246	132	103	386064	386064	NUM
cjfa-52246	132	104	2340	2340	NUM
cjfa-52246	132	105	34204	34204	NUM
cjfa-52246	132	106	32551	32551	NUM
cjfa-52246	132	107	469822	469822	NUM
cjfa-52246	132	108	1591	1591	NUM
cjfa-52246	132	109	48077	48077	NUM
cjfa-52246	132	110	42238	42238	NUM
cjfa-52246	132	111	513983	513983	NUM
cjfa-52246	132	112	1002	1002	NUM
cjfa-52246	132	113	61093	61093	NUM
cjfa-52246	132	114	s	s	PART
cjfa-52246	132	115	o	o	NOUN
cjfa-52246	132	116	u	u	NOUN
cjfa-52246	132	117	r	r	NOUN
cjfa-52246	132	118	c	c	NOUN
cjfa-52246	132	119	e	e	NOUN
cjfa-52246	132	120	:	:	PUNCT
cjfa-52246	132	121	amazon	amazon	NOUN
cjfa-52246	132	122	2003	2003	NUM
cjfa-52246	132	123	–	–	PUNCT
cjfa-52246	132	124	2022	2022	NUM
cjfa-52246	132	125	annual	annual	ADJ
cjfa-52246	132	126	reports	report	NOUN
cjfa-52246	132	127	(	(	PUNCT
cjfa-52246	132	128	amazon	amazon	NOUN
cjfa-52246	132	129	,	,	PUNCT
cjfa-52246	132	130	2024	2024	NUM
cjfa-52246	132	131	)	)	PUNCT
cjfa-52246	132	132	.	.	PUNCT
cjfa-52246	133	1	table	table	NOUN
cjfa-52246	134	1	2	2	NUM
cjfa-52246	134	2	.	.	PUNCT
cjfa-52246	134	3	analysis	analysis	NOUN
cjfa-52246	134	4	of	of	ADP
cjfa-52246	134	5	ads	ad	NOUN
cjfa-52246	134	6	to	to	ADP
cjfa-52246	134	7	sales	sale	NOUN
cjfa-52246	134	8	ratio	ratio	NOUN
cjfa-52246	134	9	2003	2003	NUM
cjfa-52246	134	10	-	-	SYM
cjfa-52246	134	11	2012	2012	NUM
cjfa-52246	134	12	ads	ad	NOUN
cjfa-52246	134	13	to	to	ADP
cjfa-52246	134	14	sales	sale	NOUN
cjfa-52246	134	15	ratio	ratio	NOUN
cjfa-52246	134	16	2013	2013	NUM
cjfa-52246	134	17	-	-	SYM
cjfa-52246	134	18	2022	2022	NUM
cjfa-52246	134	19	ads	ad	NOUN
cjfa-52246	134	20	to	to	ADP
cjfa-52246	134	21	sales	sale	NOUN
cjfa-52246	134	22	ratio	ratio	NOUN
cjfa-52246	134	23	0.023	0.023	NUM
cjfa-52246	134	24	0.041	0.041	NUM
cjfa-52246	134	25	0.023	0.023	NUM
cjfa-52246	134	26	0.047	0.047	NUM
cjfa-52246	134	27	0.023	0.023	NUM
cjfa-52246	134	28	0.047	0.047	NUM
cjfa-52246	134	29	0.024	0.024	NUM
cjfa-52246	134	30	0.053	0.053	NUM
cjfa-52246	134	31	0.023	0.023	NUM
cjfa-52246	134	32	0.057	0.057	NUM
cjfa-52246	134	33	0.024	0.024	NUM
cjfa-52246	134	34	0.059	0.059	NUM
cjfa-52246	134	35	0.027	0.027	NUM
cjfa-52246	134	36	0.067	0.067	NUM
cjfa-52246	134	37	0.068	0.068	NUM
cjfa-52246	134	38	0.057	0.057	NUM
cjfa-52246	134	39	0.033	0.033	NUM
cjfa-52246	134	40	0.069	0.069	NUM
cjfa-52246	134	41	0.016	0.016	NUM
cjfa-52246	134	42	0.082	0.082	NUM
cjfa-52246	134	43	s	s	PART
cjfa-52246	134	44	o	o	X
cjfa-52246	134	45	u	u	NOUN
cjfa-52246	134	46	r	r	NOUN
cjfa-52246	134	47	c	c	NOUN
cjfa-52246	134	48	e	e	NOUN
cjfa-52246	134	49	:	:	PUNCT
cjfa-52246	134	50	author	author	NOUN
cjfa-52246	134	51	’s	’s	PART
cjfa-52246	134	52	analysis	analysis	NOUN
cjfa-52246	134	53	with	with	ADP
cjfa-52246	134	54	data	datum	NOUN
cjfa-52246	134	55	from	from	ADP
cjfa-52246	134	56	table	table	NOUN
cjfa-52246	134	57	1	1	NUM
cjfa-52246	134	58	(	(	PUNCT
cjfa-52246	134	59	amazon	amazon	NOUN
cjfa-52246	134	60	,	,	PUNCT
cjfa-52246	134	61	2024	2024	NUM
cjfa-52246	134	62	)	)	PUNCT
cjfa-52246	134	63	.	.	PUNCT
cjfa-52246	135	1	key	key	ADJ
cjfa-52246	135	2	to	to	ADP
cjfa-52246	135	3	table	table	NOUN
cjfa-52246	135	4	2	2	NUM
cjfa-52246	135	5	:	:	PUNCT
cjfa-52246	135	6	ads	ad	NOUN
cjfa-52246	135	7	to	to	ADP
cjfa-52246	135	8	sales	sale	NOUN
cjfa-52246	135	9	ratio	ratio	NOUN
cjfa-52246	135	10	(	(	PUNCT
cjfa-52246	135	11	advertising	advertising	NOUN
cjfa-52246	135	12	to	to	ADP
cjfa-52246	135	13	sales	sale	NOUN
cjfa-52246	135	14	ratio	ratio	NOUN
cjfa-52246	135	15	):	):	PUNCT
cjfa-52246	135	16	is	be	AUX
cjfa-52246	135	17	calculated	calculate	VERB
cjfa-52246	135	18	as	as	ADP
cjfa-52246	135	19	follows	follow	VERB
cjfa-52246	135	20	(	(	PUNCT
cjfa-52246	135	21	with	with	ADP
cjfa-52246	135	22	data	datum	NOUN
cjfa-52246	135	23	from	from	ADP
cjfa-52246	135	24	table	table	NOUN
cjfa-52246	135	25	1	1	NUM
cjfa-52246	135	26	):	):	PUNCT
cjfa-52246	135	27	4207	4207	NUM
cjfa-52246	135	28	88988	88988	NUM
cjfa-52246	135	29	158	158	NUM
cjfa-52246	135	30	6921	6921	NUM
cjfa-52246	135	31	5062	5062	NUM
cjfa-52246	135	32	107006	107006	NUM
cjfa-52246	135	33	192	192	NUM
cjfa-52246	135	34	8490	8490	NUM
cjfa-52246	135	35	7233	7233	NUM
cjfa-52246	135	36	135987	135987	NUM
cjfa-52246	135	37	259	259	NUM
cjfa-52246	135	38	10711	10711	NUM
cjfa-52246	135	39	10069	10069	NUM
cjfa-52246	135	40	177866	177866	NUM
cjfa-52246	135	41	336	336	NUM
cjfa-52246	135	42	14835	14835	NUM
cjfa-52246	135	43	13814	13814	NUM
cjfa-52246	135	44	232887	232887	NUM
cjfa-52246	135	45	469	469	NUM
cjfa-52246	135	46	19166	19166	NUM
cjfa-52246	135	47	18878	18878	NUM
cjfa-52246	135	48	280522	280522	NUM
cjfa-52246	135	49	660	660	NUM
cjfa-52246	135	50	24509	24509	NUM
cjfa-52246	135	51	22008	22008	NUM
cjfa-52246	135	52	386064	386064	NUM
cjfa-52246	135	53	2340	2340	NUM
cjfa-52246	135	54	34204	34204	NUM
cjfa-52246	135	55	32551	32551	NUM
cjfa-52246	135	56	469822	469822	NUM
cjfa-52246	135	57	1591	1591	NUM
cjfa-52246	135	58	48077	48077	NUM
cjfa-52246	135	59	42238	42238	NUM
cjfa-52246	135	60	513983	513983	NUM
cjfa-52246	135	61	1002	1002	NUM
cjfa-52246	135	62	61093	61093	NUM
cjfa-52246	135	63	source	source	NOUN
cjfa-52246	135	64	:	:	PUNCT
cjfa-52246	135	65	amazon	amazon	NOUN
cjfa-52246	135	66	2003	2003	NUM
cjfa-52246	135	67	–	–	PUNCT
cjfa-52246	135	68	2022	2022	NUM
cjfa-52246	135	69	annual	annual	ADJ
cjfa-52246	135	70	reports	report	NOUN
cjfa-52246	135	71	.	.	PUNCT
cjfa-52246	136	1	(	(	PUNCT
cjfa-52246	136	2	amazon	amazon	NOUN
cjfa-52246	136	3	,	,	PUNCT
cjfa-52246	136	4	2024	2024	NUM
cjfa-52246	136	5	)	)	PUNCT
cjfa-52246	136	6	.	.	PUNCT
cjfa-52246	137	1	table	table	NOUN
cjfa-52246	138	1	2	2	NUM
cjfa-52246	138	2	.	.	PUNCT
cjfa-52246	138	3	analysis	analysis	NOUN
cjfa-52246	138	4	of	of	ADP
cjfa-52246	138	5	ads	ad	NOUN
cjfa-52246	138	6	to	to	ADP
cjfa-52246	138	7	sales	sale	NOUN
cjfa-52246	138	8	ratio	ratio	NOUN
cjfa-52246	138	9	2003	2003	NUM
cjfa-52246	138	10	-	-	SYM
cjfa-52246	138	11	2012	2012	NUM
cjfa-52246	138	12	ads	ad	NOUN
cjfa-52246	138	13	to	to	ADP
cjfa-52246	138	14	sales	sale	NOUN
cjfa-52246	138	15	ratio	ratio	NOUN
cjfa-52246	138	16	2013	2013	NUM
cjfa-52246	138	17	-	-	SYM
cjfa-52246	138	18	2022	2022	NUM
cjfa-52246	138	19	ads	ad	NOUN
cjfa-52246	138	20	to	to	ADP
cjfa-52246	138	21	sales	sale	NOUN
cjfa-52246	138	22	ratio	ratio	NOUN
cjfa-52246	138	23	0.023	0.023	NUM
cjfa-52246	138	24	0.041	0.041	NUM
cjfa-52246	138	25	0.023	0.023	NUM
cjfa-52246	138	26	0.047	0.047	NUM
cjfa-52246	138	27	0.023	0.023	NUM
cjfa-52246	138	28	0.047	0.047	NUM
cjfa-52246	138	29	0.024	0.024	NUM
cjfa-52246	138	30	0.053	0.053	NUM
cjfa-52246	138	31	0.023	0.023	NUM
cjfa-52246	138	32	0.057	0.057	NUM
cjfa-52246	138	33	0.024	0.024	NUM
cjfa-52246	138	34	0.059	0.059	NUM
cjfa-52246	138	35	0.027	0.027	NUM
cjfa-52246	138	36	0.067	0.067	NUM
cjfa-52246	138	37	0.068	0.068	NUM
cjfa-52246	138	38	0.057	0.057	NUM
cjfa-52246	138	39	0.033	0.033	NUM
cjfa-52246	138	40	0.069	0.069	NUM
cjfa-52246	138	41	0.016	0.016	NUM
cjfa-52246	138	42	0.082	0.082	NUM
cjfa-52246	138	43	source	source	NOUN
cjfa-52246	138	44	:	:	PUNCT
cjfa-52246	138	45	author	author	NOUN
cjfa-52246	138	46	’s	’s	PART
cjfa-52246	138	47	analysis	analysis	NOUN
cjfa-52246	138	48	with	with	ADP
cjfa-52246	138	49	data	datum	NOUN
cjfa-52246	138	50	from	from	ADP
cjfa-52246	138	51	table	table	NOUN
cjfa-52246	138	52	1	1	NUM
cjfa-52246	138	53	(	(	PUNCT
cjfa-52246	138	54	amazon	amazon	NOUN
cjfa-52246	138	55	,	,	PUNCT
cjfa-52246	138	56	2024	2024	NUM
cjfa-52246	138	57	)	)	PUNCT
cjfa-52246	138	58	.	.	PUNCT
cjfa-52246	139	1	key	key	ADJ
cjfa-52246	139	2	to	to	ADP
cjfa-52246	139	3	table	table	NOUN
cjfa-52246	139	4	2	2	NUM
cjfa-52246	139	5	:	:	PUNCT
cjfa-52246	139	6	ads	ad	NOUN
cjfa-52246	139	7	to	to	ADP
cjfa-52246	139	8	sales	sale	NOUN
cjfa-52246	139	9	ratio	ratio	NOUN
cjfa-52246	139	10	(	(	PUNCT
cjfa-52246	139	11	advertising	advertising	NOUN
cjfa-52246	139	12	to	to	ADP
cjfa-52246	139	13	sales	sale	NOUN
cjfa-52246	139	14	ratio	ratio	NOUN
cjfa-52246	139	15	):	):	PUNCT
cjfa-52246	139	16	is	be	AUX
cjfa-52246	139	17	calculated	calculate	VERB
cjfa-52246	139	18	as	as	ADP
cjfa-52246	139	19	follows	follow	VERB
cjfa-52246	139	20	(	(	PUNCT
cjfa-52246	139	21	with	with	ADP
cjfa-52246	139	22	data	datum	NOUN
cjfa-52246	139	23	from	from	ADP
cjfa-52246	139	24	table	table	NOUN
cjfa-52246	139	25	1	1	NUM
cjfa-52246	139	26	):	):	PUNCT
cjfa-52246	139	27	advertising	advertising	NOUN
cjfa-52246	139	28	expenses	expense	NOUN
cjfa-52246	139	29	net	net	ADJ
cjfa-52246	139	30	sales	sale	NOUN
cjfa-52246	139	31	turnover	turnover	NOUN
cjfa-52246	139	32	table	table	NOUN
cjfa-52246	139	33	3	3	NUM
cjfa-52246	139	34	.	.	X
cjfa-52246	139	35	t	t	NOUN
cjfa-52246	139	36	-	-	PUNCT
cjfa-52246	139	37	test	test	NOUN
cjfa-52246	139	38	:	:	PUNCT
cjfa-52246	139	39	paired	pair	VERB
cjfa-52246	139	40	two	two	NUM
cjfa-52246	139	41	sample	sample	NOUN
cjfa-52246	139	42	for	for	ADP
cjfa-52246	139	43	means	mean	NOUN
cjfa-52246	139	44	for	for	ADP
cjfa-52246	139	45	amazon	amazon	NOUN
cjfa-52246	139	46	’s	’s	PART
cjfa-52246	139	47	net	net	ADJ
cjfa-52246	139	48	sales	sale	NOUN
cjfa-52246	139	49	before	before	ADV
cjfa-52246	139	50	and	and	CCONJ
cjfa-52246	139	51	following	follow	VERB
cjfa-52246	139	52	increases	increase	NOUN
cjfa-52246	139	53	in	in	ADP
cjfa-52246	139	54	marketing	marketing	NOUN
cjfa-52246	139	55	&	&	CCONJ
cjfa-52246	139	56	promotions	promotion	NOUN
cjfa-52246	139	57	013	013	NUM
cjfa-52246	139	58	-	-	PUNCT
cjfa-52246	139	59	022net	022net	NUM
cjfa-52246	139	60	sales	sale	NOUN
cjfa-52246	139	61	003	003	NUM
cjfa-52246	139	62	-	-	SYM
cjfa-52246	139	63	012net	012net	NUM
cjfa-52246	139	64	sales	sale	NOUN
cjfa-52246	139	65	mean	mean	VERB
cjfa-52246	139	66	246757.7	246757.7	NUM
cjfa-52246	139	67	23326.9	23326.9	NUM
cjfa-52246	139	68	variance	variance	NOUN
cjfa-52246	139	69	25892555204	25892555204	NUM
cjfa-52246	139	70	358081383.4	358081383.4	NUM
cjfa-52246	139	71	observations	observation	NOUN
cjfa-52246	139	72	10	10	NUM
cjfa-52246	139	73	10	10	NUM
cjfa-52246	139	74	hypothesized	hypothesize	VERB
cjfa-52246	139	75	mean	mean	ADJ
cjfa-52246	139	76	difference	difference	NOUN
cjfa-52246	139	77	0	0	NUM
cjfa-52246	139	78	df	df	PROPN
cjfa-52246	139	79	9	9	NUM
cjfa-52246	139	80	t	t	NOUN
cjfa-52246	139	81	stat	stat	PROPN
cjfa-52246	139	82	4.964577975	4.964577975	NUM
cjfa-52246	139	83	p(t<=t	p(t<=t	NUM
cjfa-52246	139	84	)	)	PUNCT
cjfa-52246	139	85	one	one	NUM
cjfa-52246	139	86	-	-	PUNCT
cjfa-52246	139	87	tail	tail	NOUN
cjfa-52246	139	88	0.000387821	0.000387821	NUM
cjfa-52246	139	89	t	t	NOUN
cjfa-52246	139	90	critical	critical	ADJ
cjfa-52246	139	91	one	one	NUM
cjfa-52246	139	92	-	-	PUNCT
cjfa-52246	139	93	tail	tail	NOUN
cjfa-52246	139	94	1.833112933	1.833112933	NUM
cjfa-52246	139	95	p(t<=t	p(t<=t	NUM
cjfa-52246	139	96	)	)	PUNCT
cjfa-52246	139	97	two	two	NUM
cjfa-52246	139	98	-	-	PUNCT
cjfa-52246	139	99	tail	tail	NOUN
cjfa-52246	139	100	0.000775643	0.000775643	NUM
cjfa-52246	139	101	t	t	NOUN
cjfa-52246	139	102	critical	critical	ADJ
cjfa-52246	139	103	two	two	NUM
cjfa-52246	139	104	-	-	PUNCT
cjfa-52246	139	105	tail	tail	NOUN
cjfa-52246	139	106	2.262157163	2.262157163	NUM
cjfa-52246	139	107	source	source	NOUN
cjfa-52246	139	108	:	:	PUNCT
cjfa-52246	139	109	author	author	PROPN
cjfa-52246	139	110	’s	’s	PART
cjfa-52246	139	111	model	model	NOUN
cjfa-52246	139	112	analysis	analysis	NOUN
cjfa-52246	139	113	(	(	PUNCT
cjfa-52246	139	114	using	use	VERB
cjfa-52246	139	115	amazon	amazon	NOUN
cjfa-52246	139	116	’s	’s	PART
cjfa-52246	139	117	marketing	marketing	NOUN
cjfa-52246	139	118	expenses	expense	NOUN
cjfa-52246	139	119	data	datum	NOUN
cjfa-52246	139	120	)	)	PUNCT
cjfa-52246	139	121	.	.	PUNCT
cjfa-52246	140	1	table	table	NOUN
cjfa-52246	140	2	1	1	NUM
cjfa-52246	140	3	.	.	PUNCT
cjfa-52246	140	4	net	net	ADJ
cjfa-52246	140	5	sales	sale	NOUN
cjfa-52246	140	6	…	…	PUNCT
cjfa-52246	140	7	collins	collins	PROPN
cjfa-52246	140	8	c	c	NOUN
cjfa-52246	140	9	ngwakwe3838	ngwakwe3838	PROPN
cjfa-52246	140	10	table	table	NOUN
cjfa-52246	140	11	3	3	NUM
cjfa-52246	140	12	.	.	X
cjfa-52246	140	13	t	t	NOUN
cjfa-52246	140	14	-	-	PUNCT
cjfa-52246	140	15	test	test	NOUN
cjfa-52246	140	16	:	:	PUNCT
cjfa-52246	140	17	paired	pair	VERB
cjfa-52246	140	18	two	two	NUM
cjfa-52246	140	19	sample	sample	NOUN
cjfa-52246	140	20	for	for	ADP
cjfa-52246	140	21	means	mean	NOUN
cjfa-52246	140	22	for	for	ADP
cjfa-52246	140	23	amazon	amazon	NOUN
cjfa-52246	140	24	’s	’s	PART
cjfa-52246	140	25	net	net	ADJ
cjfa-52246	140	26	sales	sale	NOUN
cjfa-52246	140	27	before	before	ADV
cjfa-52246	140	28	and	and	CCONJ
cjfa-52246	140	29	following	follow	VERB
cjfa-52246	140	30	increases	increase	NOUN
cjfa-52246	140	31	in	in	ADP
cjfa-52246	140	32	marketing	marketing	NOUN
cjfa-52246	140	33	&	&	CCONJ
cjfa-52246	140	34	promotions	promotion	NOUN
cjfa-52246	140	35	013	013	NUM
cjfa-52246	140	36	-	-	PUNCT
cjfa-52246	140	37	022net	022net	NUM
cjfa-52246	140	38	sales	sale	NOUN
cjfa-52246	140	39	003	003	NUM
cjfa-52246	140	40	-	-	SYM
cjfa-52246	140	41	012net	012net	NUM
cjfa-52246	140	42	sales	sale	NOUN
cjfa-52246	140	43	mean	mean	VERB
cjfa-52246	140	44	246757.7	246757.7	NUM
cjfa-52246	140	45	23326.9	23326.9	NUM
cjfa-52246	140	46	variance	variance	NOUN
cjfa-52246	140	47	25892555204	25892555204	NUM
cjfa-52246	140	48	358081383.4	358081383.4	NUM
cjfa-52246	140	49	observations	observation	NOUN
cjfa-52246	140	50	10	10	NUM
cjfa-52246	140	51	10	10	NUM
cjfa-52246	140	52	hypothesized	hypothesize	VERB
cjfa-52246	140	53	mean	mean	ADJ
cjfa-52246	140	54	difference	difference	NOUN
cjfa-52246	140	55	0	0	NUM
cjfa-52246	140	56	df	df	PROPN
cjfa-52246	140	57	9	9	NUM
cjfa-52246	140	58	t	t	NOUN
cjfa-52246	140	59	stat	stat	PROPN
cjfa-52246	140	60	4.964577975	4.964577975	NUM
cjfa-52246	140	61	p(t<=t	p(t<=t	NUM
cjfa-52246	140	62	)	)	PUNCT
cjfa-52246	140	63	one	one	NUM
cjfa-52246	140	64	-	-	PUNCT
cjfa-52246	140	65	tail	tail	NOUN
cjfa-52246	140	66	0.000387821	0.000387821	NUM
cjfa-52246	140	67	t	t	NOUN
cjfa-52246	140	68	critical	critical	ADJ
cjfa-52246	140	69	one	one	NUM
cjfa-52246	140	70	-	-	PUNCT
cjfa-52246	140	71	tail	tail	NOUN
cjfa-52246	140	72	1.833112933	1.833112933	NUM
cjfa-52246	140	73	p(t<=t	p(t<=t	NUM
cjfa-52246	140	74	)	)	PUNCT
cjfa-52246	140	75	two	two	NUM
cjfa-52246	140	76	-	-	PUNCT
cjfa-52246	140	77	tail	tail	NOUN
cjfa-52246	140	78	0.000775643	0.000775643	NUM
cjfa-52246	140	79	t	t	NOUN
cjfa-52246	140	80	critical	critical	ADJ
cjfa-52246	140	81	two	two	NUM
cjfa-52246	140	82	-	-	PUNCT
cjfa-52246	140	83	tail	tail	NOUN
cjfa-52246	140	84	2.262157163	2.262157163	NUM
cjfa-52246	140	85	s	s	NOUN
cjfa-52246	140	86	o	o	NOUN
cjfa-52246	140	87	u	u	NOUN
cjfa-52246	140	88	r	r	NOUN
cjfa-52246	140	89	c	c	NOUN
cjfa-52246	140	90	e	e	NOUN
cjfa-52246	140	91	:	:	PUNCT
cjfa-52246	140	92	author	author	PROPN
cjfa-52246	140	93	’s	’s	PART
cjfa-52246	140	94	model	model	NOUN
cjfa-52246	140	95	analysis	analysis	NOUN
cjfa-52246	140	96	(	(	PUNCT
cjfa-52246	140	97	using	use	VERB
cjfa-52246	140	98	amazon	amazon	NOUN
cjfa-52246	140	99	’s	’s	PART
cjfa-52246	140	100	marketing	marketing	NOUN
cjfa-52246	140	101	expenses	expense	NOUN
cjfa-52246	140	102	data	datum	NOUN
cjfa-52246	140	103	)	)	PUNCT
cjfa-52246	140	104	.	.	PUNCT
cjfa-52246	141	1	table	table	NOUN
cjfa-52246	141	2	4	4	NUM
cjfa-52246	141	3	.	.	X
cjfa-52246	141	4	t	t	NOUN
cjfa-52246	141	5	-	-	PUNCT
cjfa-52246	141	6	test	test	NOUN
cjfa-52246	141	7	:	:	PUNCT
cjfa-52246	141	8	paired	pair	VERB
cjfa-52246	141	9	two	two	NUM
cjfa-52246	141	10	sample	sample	NOUN
cjfa-52246	141	11	for	for	ADP
cjfa-52246	141	12	means	mean	NOUN
cjfa-52246	141	13	for	for	ADP
cjfa-52246	141	14	amazon	amazon	NOUN
cjfa-52246	141	15	’s	’s	PART
cjfa-52246	141	16	ads	ad	NOUN
cjfa-52246	141	17	to	to	ADP
cjfa-52246	141	18	sales	sale	NOUN
cjfa-52246	141	19	ratio	ratio	NOUN
cjfa-52246	141	20	before	before	ADV
cjfa-52246	141	21	and	and	CCONJ
cjfa-52246	141	22	following	follow	VERB
cjfa-52246	141	23	increases	increase	NOUN
cjfa-52246	141	24	in	in	ADP
cjfa-52246	141	25	marketing	marketing	NOUN
cjfa-52246	141	26	&	&	CCONJ
cjfa-52246	141	27	promotions	promotion	NOUN
cjfa-52246	141	28	2013	2013	NUM
cjfa-52246	141	29	-	-	SYM
cjfa-52246	141	30	222ads	222ads	NUM
cjfa-52246	141	31	to	to	ADP
cjfa-52246	141	32	sales	sale	NOUN
cjfa-52246	141	33	ratio	ratio	NOUN
cjfa-52246	141	34	2003	2003	NUM
cjfa-52246	141	35	-	-	SYM
cjfa-52246	141	36	2012ads	2012ads	NUM
cjfa-52246	141	37	to	to	ADP
cjfa-52246	141	38	sales	sale	NOUN
cjfa-52246	141	39	ratio	ratio	NOUN
cjfa-52246	141	40	mean	mean	VERB
cjfa-52246	141	41	0.058035945	0.058035945	NUM
cjfa-52246	141	42	0.028476082	0.028476082	NUM
cjfa-52246	141	43	variance	variance	NOUN
cjfa-52246	141	44	0.000149768	0.000149768	NUM
cjfa-52246	141	45	0.000214134	0.000214134	NUM
cjfa-52246	141	46	observations	observation	NOUN
cjfa-52246	141	47	10	10	NUM
cjfa-52246	141	48	10	10	NUM
cjfa-52246	141	49	hypothesized	hypothesize	VERB
cjfa-52246	141	50	mean	mean	ADJ
cjfa-52246	141	51	difference	difference	NOUN
cjfa-52246	141	52	0	0	NUM
cjfa-52246	141	53	df	df	PROPN
cjfa-52246	141	54	9	9	NUM
cjfa-52246	141	55	t	t	NOUN
cjfa-52246	141	56	stat	stat	PROPN
cjfa-52246	141	57	4.817558665	4.817558665	NUM
cjfa-52246	141	58	p(t<=t	p(t<=t	NUM
cjfa-52246	141	59	)	)	PUNCT
cjfa-52246	141	60	one	one	NUM
cjfa-52246	141	61	-	-	PUNCT
cjfa-52246	141	62	tail	tail	NOUN
cjfa-52246	141	63	0.0004751	0.0004751	NUM
cjfa-52246	141	64	t	t	NOUN
cjfa-52246	141	65	critical	critical	ADJ
cjfa-52246	141	66	one	one	NUM
cjfa-52246	141	67	-	-	PUNCT
cjfa-52246	141	68	tail	tail	NOUN
cjfa-52246	141	69	1.833112933	1.833112933	NUM
cjfa-52246	141	70	p(t<=t	p(t<=t	NUM
cjfa-52246	141	71	)	)	PUNCT
cjfa-52246	141	72	two	two	NUM
cjfa-52246	141	73	-	-	PUNCT
cjfa-52246	141	74	tail	tail	NOUN
cjfa-52246	142	1	0.0009502	0.0009502	NUM
cjfa-52246	142	2	t	t	NOUN
cjfa-52246	142	3	critical	critical	ADJ
cjfa-52246	142	4	two	two	NUM
cjfa-52246	142	5	-	-	PUNCT
cjfa-52246	142	6	tail	tail	NOUN
cjfa-52246	142	7	2.262157163	2.262157163	NUM
cjfa-52246	142	8	s	s	NOUN
cjfa-52246	142	9	o	o	NOUN
cjfa-52246	142	10	u	u	NOUN
cjfa-52246	142	11	r	r	NOUN
cjfa-52246	142	12	c	c	NOUN
cjfa-52246	142	13	e	e	NOUN
cjfa-52246	142	14	:	:	PUNCT
cjfa-52246	142	15	author	author	PROPN
cjfa-52246	142	16	’s	’s	PART
cjfa-52246	142	17	model	model	NOUN
cjfa-52246	142	18	analysis	analysis	NOUN
cjfa-52246	142	19	(	(	PUNCT
cjfa-52246	142	20	using	use	VERB
cjfa-52246	142	21	amazon	amazon	NOUN
cjfa-52246	142	22	’s	’s	PART
cjfa-52246	142	23	net	net	ADJ
cjfa-52246	142	24	sales	sale	NOUN
cjfa-52246	142	25	and	and	CCONJ
cjfa-52246	142	26	marketing	marketing	NOUN
cjfa-52246	142	27	expenses	expense	NOUN
cjfa-52246	142	28	data	datum	NOUN
cjfa-52246	142	29	)	)	PUNCT
cjfa-52246	142	30	.	.	PUNCT
cjfa-52246	143	1	differential	differential	ADJ
cjfa-52246	143	2	effect	effect	NOUN
cjfa-52246	143	3	of	of	ADP
cjfa-52246	143	4	advertising	advertising	NOUN
cjfa-52246	143	5	frequency	frequency	NOUN
cjfa-52246	143	6	on	on	ADP
cjfa-52246	143	7	sales	sale	NOUN
cjfa-52246	143	8	turnover	turnover	NOUN
cjfa-52246	143	9	…	…	PUNCT
cjfa-52246	143	10	3939	3939	NUM
cjfa-52246	143	11	table	table	NOUN
cjfa-52246	143	12	5	5	NUM
cjfa-52246	143	13	.	.	PUNCT
cjfa-52246	143	14	simple	simple	ADJ
cjfa-52246	143	15	regression	regression	NOUN
cjfa-52246	143	16	on	on	ADP
cjfa-52246	143	17	the	the	DET
cjfa-52246	143	18	effect	effect	NOUN
cjfa-52246	143	19	of	of	ADP
cjfa-52246	143	20	amazon	amazon	NOUN
cjfa-52246	143	21	’s	’s	PART
cjfa-52246	143	22	marketing	marketing	NOUN
cjfa-52246	143	23	expense	expense	NOUN
cjfa-52246	143	24	on	on	ADP
cjfa-52246	143	25	net	net	ADJ
cjfa-52246	143	26	sales	sale	NOUN
cjfa-52246	143	27	over	over	ADP
cjfa-52246	143	28	twenty	twenty	NUM
cjfa-52246	143	29	years	year	NOUN
cjfa-52246	143	30	t	t	X
cjfa-52246	143	31	critical	critical	ADJ
cjfa-52246	143	32	two	two	NUM
cjfa-52246	143	33	-	-	PUNCT
cjfa-52246	143	34	tail	tail	NOUN
cjfa-52246	143	35	2.262157163	2.262157163	NUM
cjfa-52246	143	36	source	source	NOUN
cjfa-52246	143	37	:	:	PUNCT
cjfa-52246	143	38	author	author	PROPN
cjfa-52246	143	39	’s	’s	PART
cjfa-52246	143	40	model	model	NOUN
cjfa-52246	143	41	analysis	analysis	NOUN
cjfa-52246	143	42	(	(	PUNCT
cjfa-52246	143	43	using	use	VERB
cjfa-52246	143	44	amazon	amazon	NOUN
cjfa-52246	143	45	’s	’s	PART
cjfa-52246	143	46	marketing	marketing	NOUN
cjfa-52246	143	47	expenses	expense	NOUN
cjfa-52246	143	48	data	datum	NOUN
cjfa-52246	143	49	)	)	PUNCT
cjfa-52246	143	50	.	.	PUNCT
cjfa-52246	144	1	table	table	NOUN
cjfa-52246	144	2	4	4	NUM
cjfa-52246	144	3	.	.	X
cjfa-52246	144	4	t	t	NOUN
cjfa-52246	144	5	-	-	PUNCT
cjfa-52246	144	6	test	test	NOUN
cjfa-52246	144	7	:	:	PUNCT
cjfa-52246	144	8	paired	pair	VERB
cjfa-52246	144	9	two	two	NUM
cjfa-52246	144	10	sample	sample	NOUN
cjfa-52246	144	11	for	for	ADP
cjfa-52246	144	12	means	mean	NOUN
cjfa-52246	144	13	for	for	ADP
cjfa-52246	144	14	amazon	amazon	NOUN
cjfa-52246	144	15	’s	’s	PART
cjfa-52246	144	16	ads	ad	NOUN
cjfa-52246	144	17	to	to	ADP
cjfa-52246	144	18	sales	sale	NOUN
cjfa-52246	144	19	ratio	ratio	NOUN
cjfa-52246	144	20	before	before	ADV
cjfa-52246	144	21	and	and	CCONJ
cjfa-52246	144	22	following	follow	VERB
cjfa-52246	144	23	increases	increase	NOUN
cjfa-52246	144	24	in	in	ADP
cjfa-52246	144	25	marketing	marketing	NOUN
cjfa-52246	144	26	&	&	CCONJ
cjfa-52246	144	27	promotions	promotion	NOUN
cjfa-52246	144	28	2013	2013	NUM
cjfa-52246	144	29	-	-	SYM
cjfa-52246	144	30	222ads	222ads	NUM
cjfa-52246	144	31	to	to	ADP
cjfa-52246	144	32	sales	sale	NOUN
cjfa-52246	144	33	ratio	ratio	NOUN
cjfa-52246	144	34	2003	2003	NUM
cjfa-52246	144	35	-	-	SYM
cjfa-52246	144	36	2012ads	2012ads	NUM
cjfa-52246	144	37	to	to	ADP
cjfa-52246	144	38	sales	sale	NOUN
cjfa-52246	144	39	ratio	ratio	NOUN
cjfa-52246	144	40	mean	mean	VERB
cjfa-52246	144	41	0.058035945	0.058035945	NUM
cjfa-52246	144	42	0.028476082	0.028476082	NUM
cjfa-52246	144	43	variance	variance	NOUN
cjfa-52246	144	44	0.000149768	0.000149768	NUM
cjfa-52246	144	45	0.000214134	0.000214134	NUM
cjfa-52246	144	46	observations	observation	NOUN
cjfa-52246	144	47	10	10	NUM
cjfa-52246	144	48	10	10	NUM
cjfa-52246	144	49	hypothesized	hypothesize	VERB
cjfa-52246	144	50	mean	mean	ADJ
cjfa-52246	144	51	difference	difference	NOUN
cjfa-52246	144	52	0	0	NUM
cjfa-52246	144	53	df	df	PROPN
cjfa-52246	144	54	9	9	NUM
cjfa-52246	144	55	t	t	NOUN
cjfa-52246	144	56	stat	stat	PROPN
cjfa-52246	144	57	4.817558665	4.817558665	NUM
cjfa-52246	144	58	p(t<=t	p(t<=t	NUM
cjfa-52246	144	59	)	)	PUNCT
cjfa-52246	144	60	one	one	NUM
cjfa-52246	144	61	-	-	PUNCT
cjfa-52246	144	62	tail	tail	NOUN
cjfa-52246	144	63	0.0004751	0.0004751	NUM
cjfa-52246	144	64	t	t	NOUN
cjfa-52246	144	65	critical	critical	ADJ
cjfa-52246	144	66	one	one	NUM
cjfa-52246	144	67	-	-	PUNCT
cjfa-52246	144	68	tail	tail	NOUN
cjfa-52246	144	69	1.833112933	1.833112933	NUM
cjfa-52246	144	70	p(t<=t	p(t<=t	NUM
cjfa-52246	144	71	)	)	PUNCT
cjfa-52246	144	72	two	two	NUM
cjfa-52246	144	73	-	-	PUNCT
cjfa-52246	144	74	tail	tail	NOUN
cjfa-52246	145	1	0.0009502	0.0009502	NUM
cjfa-52246	145	2	t	t	NOUN
cjfa-52246	145	3	critical	critical	ADJ
cjfa-52246	145	4	two	two	NUM
cjfa-52246	145	5	-	-	PUNCT
cjfa-52246	145	6	tail	tail	NOUN
cjfa-52246	145	7	2.262157163	2.262157163	NUM
cjfa-52246	145	8	source	source	NOUN
cjfa-52246	145	9	:	:	PUNCT
cjfa-52246	145	10	author	author	PROPN
cjfa-52246	145	11	’s	’s	PART
cjfa-52246	145	12	model	model	NOUN
cjfa-52246	145	13	analysis	analysis	NOUN
cjfa-52246	145	14	(	(	PUNCT
cjfa-52246	145	15	using	use	VERB
cjfa-52246	145	16	amazon	amazon	NOUN
cjfa-52246	145	17	’s	’s	PART
cjfa-52246	145	18	net	net	ADJ
cjfa-52246	145	19	sales	sale	NOUN
cjfa-52246	145	20	and	and	CCONJ
cjfa-52246	145	21	marketing	marketing	NOUN
cjfa-52246	145	22	expenses	expense	NOUN
cjfa-52246	145	23	data	datum	NOUN
cjfa-52246	145	24	)	)	PUNCT
cjfa-52246	145	25	.	.	PUNCT
cjfa-52246	146	1	table	table	NOUN
cjfa-52246	146	2	5	5	NUM
cjfa-52246	146	3	.	.	PUNCT
cjfa-52246	146	4	simple	simple	ADJ
cjfa-52246	146	5	regression	regression	NOUN
cjfa-52246	146	6	on	on	ADP
cjfa-52246	146	7	the	the	DET
cjfa-52246	146	8	effect	effect	NOUN
cjfa-52246	146	9	of	of	ADP
cjfa-52246	146	10	amazon	amazon	NOUN
cjfa-52246	146	11	’s	’s	PART
cjfa-52246	146	12	marketing	marketing	NOUN
cjfa-52246	146	13	expense	expense	NOUN
cjfa-52246	146	14	on	on	ADP
cjfa-52246	146	15	net	net	ADJ
cjfa-52246	146	16	sales	sale	NOUN
cjfa-52246	146	17	over	over	ADP
cjfa-52246	146	18	twenty	twenty	NUM
cjfa-52246	146	19	years	year	NOUN
cjfa-52246	146	20	source	source	NOUN
cjfa-52246	146	21	:	:	PUNCT
cjfa-52246	146	22	author	author	NOUN
cjfa-52246	146	23	’s	’s	PART
cjfa-52246	146	24	analysis	analysis	NOUN
cjfa-52246	146	25	(	(	PUNCT
cjfa-52246	146	26	using	use	VERB
cjfa-52246	146	27	amazon	amazon	NOUN
cjfa-52246	146	28	’s	’s	PART
cjfa-52246	146	29	net	net	ADJ
cjfa-52246	146	30	sales	sale	NOUN
cjfa-52246	146	31	and	and	CCONJ
cjfa-52246	146	32	marketing	marketing	NOUN
cjfa-52246	146	33	expenses	expense	NOUN
cjfa-52246	146	34	data	datum	NOUN
cjfa-52246	146	35	)	)	PUNCT
cjfa-52246	146	36	.	.	PUNCT
cjfa-52246	147	1	discussion	discussion	NOUN
cjfa-52246	147	2	and	and	CCONJ
cjfa-52246	147	3	conclusion	conclusion	NOUN
cjfa-52246	147	4	scholars	scholar	NOUN
cjfa-52246	147	5	have	have	VERB
cjfa-52246	147	6	diverse	diverse	ADJ
cjfa-52246	147	7	opinions	opinion	NOUN
cjfa-52246	147	8	on	on	ADP
cjfa-52246	147	9	the	the	DET
cjfa-52246	147	10	accounting	accounting	NOUN
cjfa-52246	147	11	benefit	benefit	NOUN
cjfa-52246	147	12	of	of	ADP
cjfa-52246	147	13	advertising	advertising	NOUN
cjfa-52246	147	14	.	.	PUNCT
cjfa-52246	148	1	whilst	whilst	SCONJ
cjfa-52246	148	2	some	some	DET
cjfa-52246	148	3	hold	hold	VERB
cjfa-52246	148	4	a	a	DET
cjfa-52246	148	5	positive	positive	ADJ
cjfa-52246	148	6	viewpoint	viewpoint	NOUN
cjfa-52246	148	7	,	,	PUNCT
cjfa-52246	148	8	others	other	NOUN
cjfa-52246	148	9	do	do	VERB
cjfa-52246	148	10	not	not	PART
cjfa-52246	148	11	and	and	CCONJ
cjfa-52246	148	12	this	this	PRON
cjfa-52246	148	13	calls	call	VERB
cjfa-52246	148	14	for	for	ADP
cjfa-52246	148	15	care	care	NOUN
cjfa-52246	148	16	by	by	ADP
cjfa-52246	148	17	accountants	accountant	NOUN
cjfa-52246	148	18	,	,	PUNCT
cjfa-52246	148	19	cfos	cfos	NOUN
cjfa-52246	148	20	,	,	PUNCT
cjfa-52246	148	21	operations	operation	NOUN
cjfa-52246	148	22	summary	summary	VERB
cjfa-52246	148	23	output	output	NOUN
cjfa-52246	148	24	regression	regression	NOUN
cjfa-52246	148	25	statistics	statistic	NOUN
cjfa-52246	148	26	multiple	multiple	ADJ
cjfa-52246	148	27	r	r	NOUN
cjfa-52246	148	28	0.984857	0.984857	NUM
cjfa-52246	148	29	r	r	NOUN
cjfa-52246	148	30	square	square	NOUN
cjfa-52246	148	31	0.969944	0.969944	NUM
cjfa-52246	148	32	adjusted	adjust	VERB
cjfa-52246	148	33	r	r	NOUN
cjfa-52246	148	34	square	square	NOUN
cjfa-52246	148	35	0.968274	0.968274	NUM
cjfa-52246	148	36	standard	standard	ADJ
cjfa-52246	148	37	error	error	NOUN
cjfa-52246	148	38	28483.23	28483.23	NUM
cjfa-52246	148	39	observations	observation	NOUN
cjfa-52246	148	40	20	20	NUM
cjfa-52246	149	1	anova	anova	PROPN
cjfa-52246	149	2	df	df	PROPN
cjfa-52246	149	3	ss	ss	PROPN
cjfa-52246	150	1	ms	ms	PROPN
cjfa-52246	150	2	f	f	PROPN
cjfa-52246	150	3	significance	significance	NOUN
cjfa-52246	150	4	f	f	PROPN
cjfa-52246	150	5	regression	regression	NOUN
cjfa-52246	150	6	1	1	NUM
cjfa-52246	150	7	4.71e+11	4.71e+11	PROPN
cjfa-52246	150	8	4.71e+11	4.71e+11	PROPN
cjfa-52246	150	9	580.8728	580.8728	NUM
cjfa-52246	150	10	0.000001	0.000001	NUM
cjfa-52246	150	11	residual	residual	ADJ
cjfa-52246	150	12	18	18	NUM
cjfa-52246	150	13	1.46e+10	1.46e+10	NUM
cjfa-52246	150	14	8.11e+08	8.11e+08	NUM
cjfa-52246	150	15	total	total	NOUN
cjfa-52246	150	16	19	19	NUM
cjfa-52246	150	17	4.86e+11	4.86e+11	NUM
cjfa-52246	150	18	coefficients	coefficient	NOUN
cjfa-52246	150	19	standard	standard	ADJ
cjfa-52246	150	20	error	error	NOUN
cjfa-52246	150	21	t	t	NOUN
cjfa-52246	150	22	stat	stat	NOUN
cjfa-52246	150	23	p	p	NOUN
cjfa-52246	150	24	-	-	PUNCT
cjfa-52246	150	25	value	value	NOUN
cjfa-52246	150	26	lower	low	ADJ
cjfa-52246	150	27	95	95	NUM
cjfa-52246	150	28	%	%	NOUN
cjfa-52246	150	29	upper	upper	ADJ
cjfa-52246	150	30	95	95	NUM
cjfa-52246	150	31	%	%	NOUN
cjfa-52246	150	32	lower	low	ADJ
cjfa-52246	150	33	95.0	95.0	NUM
cjfa-52246	150	34	%	%	NOUN
cjfa-52246	150	35	upper	upper	ADJ
cjfa-52246	150	36	95.0	95.0	NUM
cjfa-52246	150	37	%	%	NOUN
cjfa-52246	150	38	intercept	intercept	NOUN
cjfa-52246	150	39	25430.16	25430.16	NUM
cjfa-52246	150	40	7826.162	7826.162	NUM
cjfa-52246	150	41	3.249378	3.249378	NUM
cjfa-52246	150	42	0.004452	0.004452	NUM
cjfa-52246	150	43	8988.00389	8988.00389	NOUN
cjfa-52246	150	44	41872.32	41872.32	NUM
cjfa-52246	150	45	8988.0039	8988.0039	NUM
cjfa-52246	150	46	41872.31718	41872.31718	NUM
cjfa-52246	150	47	marketing	market	VERB
cjfa-52246	150	48	13.18769	13.18769	NUM
cjfa-52246	150	49	0.547178	0.547178	NUM
cjfa-52246	150	50	24.1013	24.1013	NUM
cjfa-52246	150	51	0.000001	0.000001	NUM
cjfa-52246	150	52	12.0381146	12.0381146	NUM
cjfa-52246	150	53	14.33727	14.33727	NUM
cjfa-52246	150	54	12.038115	12.038115	NUM
cjfa-52246	150	55	14.33726933	14.33726933	NUM
cjfa-52246	150	56	s	s	NOUN
cjfa-52246	150	57	o	o	X
cjfa-52246	150	58	u	u	NOUN
cjfa-52246	150	59	r	r	NOUN
cjfa-52246	150	60	c	c	NOUN
cjfa-52246	150	61	e	e	NOUN
cjfa-52246	150	62	:	:	PUNCT
cjfa-52246	150	63	author	author	NOUN
cjfa-52246	150	64	’s	’s	PART
cjfa-52246	150	65	analysis	analysis	NOUN
cjfa-52246	150	66	(	(	PUNCT
cjfa-52246	150	67	using	use	VERB
cjfa-52246	150	68	amazon	amazon	NOUN
cjfa-52246	150	69	’s	’s	PART
cjfa-52246	150	70	net	net	ADJ
cjfa-52246	150	71	sales	sale	NOUN
cjfa-52246	150	72	and	and	CCONJ
cjfa-52246	150	73	marketing	marketing	NOUN
cjfa-52246	150	74	expenses	expense	NOUN
cjfa-52246	150	75	data	datum	NOUN
cjfa-52246	150	76	)	)	PUNCT
cjfa-52246	150	77	.	.	PUNCT
cjfa-52246	150	78	 	 	SPACE
cjfa-52246	151	1	discussion	discussion	NOUN
cjfa-52246	151	2	and	and	CCONJ
cjfa-52246	151	3	conclusion	conclusion	NOUN
cjfa-52246	151	4	 	 	SPACE
cjfa-52246	151	5	discussion	discussion	NOUN
cjfa-52246	151	6	and	and	CCONJ
cjfa-52246	151	7	conclusion	conclusion	NOUN
cjfa-52246	151	8	scholars	scholar	NOUN
cjfa-52246	151	9	have	have	VERB
cjfa-52246	151	10	diverse	diverse	ADJ
cjfa-52246	151	11	opinions	opinion	NOUN
cjfa-52246	151	12	on	on	ADP
cjfa-52246	151	13	the	the	DET
cjfa-52246	151	14	accounting	accounting	NOUN
cjfa-52246	151	15	benefit	benefit	NOUN
cjfa-52246	151	16	of	of	ADP
cjfa-52246	151	17	advertising	advertising	NOUN
cjfa-52246	151	18	.	.	PUNCT
cjfa-52246	152	1	whilst	whilst	SCONJ
cjfa-52246	152	2	some	some	DET
cjfa-52246	152	3	hold	hold	VERB
cjfa-52246	152	4	a	a	DET
cjfa-52246	152	5	positive	positive	ADJ
cjfa-52246	152	6	viewpoint	viewpoint	NOUN
cjfa-52246	152	7	,	,	PUNCT
cjfa-52246	152	8	others	other	NOUN
cjfa-52246	152	9	do	do	VERB
cjfa-52246	152	10	not	not	PART
cjfa-52246	152	11	and	and	CCONJ
cjfa-52246	152	12	this	this	PRON
cjfa-52246	152	13	calls	call	VERB
cjfa-52246	152	14	for	for	ADP
cjfa-52246	152	15	care	care	NOUN
cjfa-52246	152	16	by	by	ADP
cjfa-52246	152	17	accountants	accountant	NOUN
cjfa-52246	152	18	,	,	PUNCT
cjfa-52246	152	19	cfos	cfos	NOUN
cjfa-52246	152	20	,	,	PUNCT
cjfa-52246	152	21	operations	operation	NOUN
cjfa-52246	152	22	and	and	CCONJ
cjfa-52246	152	23	marketing	marketing	NOUN
cjfa-52246	152	24	managers	manager	NOUN
cjfa-52246	152	25	.	.	PUNCT
cjfa-52246	153	1	as	as	ADP
cjfa-52246	153	2	an	an	DET
cjfa-52246	153	3	instance	instance	NOUN
cjfa-52246	153	4	,	,	PUNCT
cjfa-52246	153	5	verma	verma	PROPN
cjfa-52246	153	6	(	(	PUNCT
cjfa-52246	153	7	2009	2009	NUM
cjfa-52246	153	8	)	)	PUNCT
cjfa-52246	153	9	opines	opine	VERB
cjfa-52246	153	10	that	that	SCONJ
cjfa-52246	153	11	researchers	researcher	NOUN
cjfa-52246	153	12	have	have	AUX
cjfa-52246	153	13	determined	determine	VERB
cjfa-52246	153	14	that	that	SCONJ
cjfa-52246	153	15	advertising	advertising	NOUN
cjfa-52246	153	16	is	be	AUX
cjfa-52246	153	17	one	one	NUM
cjfa-52246	153	18	of	of	ADP
cjfa-52246	153	19	the	the	DET
cjfa-52246	153	20	most	most	ADV
cjfa-52246	153	21	potent	potent	ADJ
cjfa-52246	153	22	and	and	CCONJ
cjfa-52246	153	23	successful	successful	ADJ
cjfa-52246	153	24	tools	tool	NOUN
cjfa-52246	153	25	available	available	ADJ
cjfa-52246	153	26	for	for	ADP
cjfa-52246	153	27	improving	improve	VERB
cjfa-52246	153	28	sales	sale	NOUN
cjfa-52246	153	29	related	relate	VERB
cjfa-52246	153	30	performance	performance	NOUN
cjfa-52246	153	31	.	.	PUNCT
cjfa-52246	154	1	sometimes	sometimes	ADV
cjfa-52246	154	2	,	,	PUNCT
cjfa-52246	154	3	though	though	ADV
cjfa-52246	154	4	,	,	PUNCT
cjfa-52246	154	5	it	it	PRON
cjfa-52246	154	6	could	could	AUX
cjfa-52246	154	7	not	not	PART
cjfa-52246	154	8	be	be	AUX
cjfa-52246	154	9	as	as	ADV
cjfa-52246	154	10	effective	effective	ADJ
cjfa-52246	154	11	as	as	ADP
cjfa-52246	154	12	first	first	ADJ
cjfa-52246	154	13	thought	thought	NOUN
cjfa-52246	154	14	.	.	PUNCT
cjfa-52246	155	1	despite	despite	SCONJ
cjfa-52246	155	2	this	this	PRON
cjfa-52246	155	3	,	,	PUNCT
cjfa-52246	155	4	the	the	DET
cjfa-52246	155	5	idea	idea	NOUN
cjfa-52246	155	6	that	that	SCONJ
cjfa-52246	155	7	advertising	advertising	NOUN
cjfa-52246	155	8	operates	operate	VERB
cjfa-52246	155	9	through	through	ADP
cjfa-52246	155	10	powerful	powerful	ADJ
cjfa-52246	155	11	types	type	NOUN
cjfa-52246	155	12	of	of	ADP
cjfa-52246	155	13	manipulation	manipulation	NOUN
cjfa-52246	155	14	or	or	CCONJ
cjfa-52246	155	15	persuasion	persuasion	NOUN
cjfa-52246	155	16	is	be	AUX
cjfa-52246	155	17	not	not	PART
cjfa-52246	155	18	well	well	ADV
cjfa-52246	155	19	-	-	PUNCT
cjfa-52246	155	20	supported	support	VERB
cjfa-52246	155	21	by	by	ADP
cjfa-52246	155	22	hard	hard	ADJ
cjfa-52246	155	23	data	datum	NOUN
cjfa-52246	155	24	.	.	PUNCT
cjfa-52246	156	1	because	because	SCONJ
cjfa-52246	156	2	there	there	PRON
cjfa-52246	156	3	are	be	VERB
cjfa-52246	156	4	so	so	ADV
cjfa-52246	156	5	many	many	ADJ
cjfa-52246	156	6	commercials	commercial	NOUN
cjfa-52246	156	7	in	in	ADP
cjfa-52246	156	8	today	today	NOUN
cjfa-52246	156	9	’s	’s	PART
cjfa-52246	156	10	world	world	NOUN
cjfa-52246	156	11	,	,	PUNCT
cjfa-52246	156	12	some	some	DET
cjfa-52246	156	13	consumers	consumer	NOUN
cjfa-52246	156	14	may	may	AUX
cjfa-52246	156	15	likely	likely	ADV
cjfa-52246	156	16	be	be	AUX
cjfa-52246	156	17	resistive	resistive	ADJ
cjfa-52246	156	18	and/or	and/or	CCONJ
cjfa-52246	156	19	uninterested	uninterested	ADJ
cjfa-52246	156	20	in	in	ADP
cjfa-52246	156	21	many	many	ADJ
cjfa-52246	156	22	adverts	advert	NOUN
cjfa-52246	156	23	.	.	PUNCT
cjfa-52246	157	1	consequently	consequently	ADV
cjfa-52246	157	2	,	,	PUNCT
cjfa-52246	157	3	marketers	marketer	NOUN
cjfa-52246	157	4	are	be	AUX
cjfa-52246	157	5	coming	come	VERB
cjfa-52246	157	6	up	up	ADP
cjfa-52246	157	7	with	with	ADP
cjfa-52246	157	8	fresh	fresh	ADJ
cjfa-52246	157	9	ideas	idea	NOUN
cjfa-52246	157	10	to	to	PART
cjfa-52246	157	11	get	get	VERB
cjfa-52246	157	12	people	people	NOUN
cjfa-52246	157	13	to	to	PART
cjfa-52246	157	14	interact	interact	VERB
cjfa-52246	157	15	with	with	ADP
cjfa-52246	157	16	their	their	PRON
cjfa-52246	157	17	advertisements	advertisement	NOUN
cjfa-52246	157	18	such	such	ADJ
cjfa-52246	157	19	as	as	ADP
cjfa-52246	157	20	the	the	DET
cjfa-52246	157	21	bourgeoning	bourgeon	VERB
cjfa-52246	157	22	usage	usage	NOUN
cjfa-52246	157	23	of	of	ADP
cjfa-52246	157	24	artificial	artificial	ADJ
cjfa-52246	157	25	intelligence	intelligence	NOUN
cjfa-52246	157	26	(	(	PUNCT
cjfa-52246	157	27	ai	ai	NOUN
cjfa-52246	157	28	)	)	PUNCT
cjfa-52246	157	29	.	.	PUNCT
cjfa-52246	158	1	given	give	VERB
cjfa-52246	158	2	the	the	DET
cjfa-52246	158	3	growing	grow	VERB
cjfa-52246	158	4	costs	cost	NOUN
cjfa-52246	158	5	associated	associate	VERB
cjfa-52246	158	6	with	with	ADP
cjfa-52246	158	7	corporate	corporate	ADJ
cjfa-52246	158	8	expenses	expense	NOUN
cjfa-52246	158	9	and	and	CCONJ
cjfa-52246	158	10	growing	grow	VERB
cjfa-52246	158	11	corporate	corporate	ADJ
cjfa-52246	158	12	financial	financial	ADJ
cjfa-52246	158	13	failures	failure	NOUN
cjfa-52246	158	14	,	,	PUNCT
cjfa-52246	158	15	this	this	DET
cjfa-52246	158	16	paper	paper	NOUN
cjfa-52246	158	17	proceeded	proceed	VERB
cjfa-52246	158	18	to	to	PART
cjfa-52246	158	19	analyse	analyse	VERB
cjfa-52246	158	20	the	the	DET
cjfa-52246	158	21	differential	differential	ADJ
cjfa-52246	158	22	impact	impact	NOUN
cjfa-52246	158	23	of	of	ADP
cjfa-52246	158	24	repeated	repeat	VERB
cjfa-52246	158	25	advertising	advertising	NOUN
cjfa-52246	158	26	(	(	PUNCT
cjfa-52246	158	27	using	use	VERB
cjfa-52246	158	28	marketing	marketing	NOUN
cjfa-52246	158	29	expenses	expense	NOUN
cjfa-52246	158	30	as	as	ADP
cjfa-52246	158	31	proxy	proxy	NOUN
cjfa-52246	158	32	for	for	ADP
cjfa-52246	158	33	ads	ad	NOUN
cjfa-52246	158	34	activity	activity	NOUN
cjfa-52246	158	35	)	)	PUNCT
cjfa-52246	158	36	on	on	ADP
cjfa-52246	158	37	sales	sale	NOUN
cjfa-52246	158	38	turnover	turnover	NOUN
cjfa-52246	158	39	and	and	CCONJ
cjfa-52246	158	40	the	the	DET
cjfa-52246	158	41	attendant	attendant	ADJ
cjfa-52246	158	42	effect	effect	NOUN
cjfa-52246	158	43	on	on	ADP
cjfa-52246	158	44	accounting	accounting	NOUN
cjfa-52246	158	45	ads	ad	NOUN
cjfa-52246	158	46	to	to	ADP
cjfa-52246	158	47	sales	sale	NOUN
cjfa-52246	158	48	ratio	ratio	NOUN
cjfa-52246	158	49	.	.	PUNCT
cjfa-52246	159	1	subsequently	subsequently	ADV
cjfa-52246	159	2	the	the	DET
cjfa-52246	159	3	author	author	NOUN
cjfa-52246	159	4	used	use	VERB
cjfa-52246	159	5	marketing	marketing	NOUN
cjfa-52246	159	6	expense	expense	NOUN
cjfa-52246	159	7	and	and	CCONJ
cjfa-52246	159	8	net	net	ADJ
cjfa-52246	159	9	sales	sale	NOUN
cjfa-52246	159	10	reve	reve	PROPN
cjfa-52246	159	11	collins	collins	PROPN
cjfa-52246	159	12	c	c	PROPN
cjfa-52246	159	13	ngwakwe4040	ngwakwe4040	PROPN
cjfa-52246	159	14	nue	nue	PROPN
cjfa-52246	159	15	data	datum	NOUN
cjfa-52246	159	16	from	from	ADP
cjfa-52246	159	17	the	the	DET
cjfa-52246	159	18	amazon	amazon	NOUN
cjfa-52246	159	19	company	company	NOUN
cjfa-52246	159	20	covering	cover	VERB
cjfa-52246	159	21	a	a	DET
cjfa-52246	159	22	period	period	NOUN
cjfa-52246	159	23	of	of	ADP
cjfa-52246	159	24	twenty	twenty	NUM
cjfa-52246	159	25	years	year	NOUN
cjfa-52246	159	26	(	(	PUNCT
cjfa-52246	159	27	2003	2003	NUM
cjfa-52246	159	28	–	–	PUNCT
cjfa-52246	159	29	2022	2022	NUM
cjfa-52246	159	30	)	)	PUNCT
cjfa-52246	159	31	to	to	PART
cjfa-52246	159	32	analyse	analyse	VERB
cjfa-52246	159	33	the	the	DET
cjfa-52246	159	34	difference	difference	NOUN
cjfa-52246	159	35	in	in	ADP
cjfa-52246	159	36	net	net	ADJ
cjfa-52246	159	37	sales	sale	NOUN
cjfa-52246	159	38	and	and	CCONJ
cjfa-52246	159	39	ads	ad	NOUN
cjfa-52246	159	40	to	to	ADP
cjfa-52246	159	41	sales	sale	NOUN
cjfa-52246	159	42	ratio	ratio	NOUN
cjfa-52246	159	43	as	as	ADP
cjfa-52246	159	44	a	a	DET
cjfa-52246	159	45	result	result	NOUN
cjfa-52246	159	46	of	of	ADP
cjfa-52246	159	47	increases	increase	NOUN
cjfa-52246	159	48	in	in	ADP
cjfa-52246	159	49	marketing	marketing	NOUN
cjfa-52246	159	50	expenses	expense	NOUN
cjfa-52246	159	51	(	(	PUNCT
cjfa-52246	159	52	used	use	VERB
cjfa-52246	159	53	as	as	ADP
cjfa-52246	159	54	a	a	DET
cjfa-52246	159	55	proxy	proxy	NOUN
cjfa-52246	159	56	for	for	ADP
cjfa-52246	159	57	activity	activity	NOUN
cjfa-52246	159	58	)	)	PUNCT
cjfa-52246	159	59	.	.	PUNCT
cjfa-52246	160	1	findings	finding	NOUN
cjfa-52246	160	2	from	from	ADP
cjfa-52246	160	3	the	the	DET
cjfa-52246	160	4	t	t	NOUN
cjfa-52246	160	5	-	-	PUNCT
cjfa-52246	160	6	test	test	NOUN
cjfa-52246	160	7	analysis	analysis	NOUN
cjfa-52246	160	8	shows	show	VERB
cjfa-52246	160	9	that	that	SCONJ
cjfa-52246	160	10	the	the	DET
cjfa-52246	160	11	ads	ad	NOUN
cjfa-52246	160	12	to	to	ADP
cjfa-52246	160	13	sales	sale	NOUN
cjfa-52246	160	14	ratio	ratio	NOUN
cjfa-52246	160	15	increased	increase	VERB
cjfa-52246	160	16	by	by	ADP
cjfa-52246	160	17	hundred	hundred	NUM
cjfa-52246	160	18	percent	percent	NOUN
cjfa-52246	160	19	.	.	PUNCT
cjfa-52246	161	1	the	the	DET
cjfa-52246	161	2	net	net	ADJ
cjfa-52246	161	3	sales	sale	NOUN
cjfa-52246	161	4	revenue	revenue	NOUN
cjfa-52246	161	5	increased	increase	VERB
cjfa-52246	161	6	by	by	ADP
cjfa-52246	161	7	over	over	ADP
cjfa-52246	161	8	nine	nine	NUM
cjfa-52246	161	9	hundred	hundred	NUM
cjfa-52246	161	10	percent	percent	NOUN
cjfa-52246	161	11	during	during	ADP
cjfa-52246	161	12	the	the	DET
cjfa-52246	161	13	period	period	NOUN
cjfa-52246	161	14	of	of	ADP
cjfa-52246	161	15	differential	differential	ADJ
cjfa-52246	161	16	analysis	analysis	NOUN
cjfa-52246	161	17	.	.	PUNCT
cjfa-52246	162	1	thus	thus	ADV
cjfa-52246	162	2	,	,	PUNCT
cjfa-52246	162	3	the	the	DET
cjfa-52246	162	4	increase	increase	NOUN
cjfa-52246	162	5	in	in	ADP
cjfa-52246	162	6	net	net	ADJ
cjfa-52246	162	7	sales	sale	NOUN
cjfa-52246	162	8	significantly	significantly	ADV
cjfa-52246	162	9	outweighs	outweigh	VERB
cjfa-52246	162	10	the	the	DET
cjfa-52246	162	11	increase	increase	NOUN
cjfa-52246	162	12	in	in	ADP
cjfa-52246	162	13	ads	ad	NOUN
cjfa-52246	162	14	to	to	ADP
cjfa-52246	162	15	sales	sale	NOUN
cjfa-52246	162	16	ratio	ratio	NOUN
cjfa-52246	162	17	over	over	ADP
cjfa-52246	162	18	the	the	DET
cjfa-52246	162	19	period	period	NOUN
cjfa-52246	162	20	.	.	PUNCT
cjfa-52246	163	1	accordingly	accordingly	ADV
cjfa-52246	163	2	,	,	PUNCT
cjfa-52246	163	3	this	this	DET
cjfa-52246	163	4	increase	increase	NOUN
cjfa-52246	163	5	in	in	ADP
cjfa-52246	163	6	net	net	ADJ
cjfa-52246	163	7	sales	sale	NOUN
cjfa-52246	163	8	suggest	suggest	VERB
cjfa-52246	163	9	that	that	SCONJ
cjfa-52246	163	10	,	,	PUNCT
cjfa-52246	163	11	for	for	ADP
cjfa-52246	163	12	some	some	DET
cjfa-52246	163	13	companies	company	NOUN
cjfa-52246	163	14	similar	similar	ADJ
cjfa-52246	163	15	to	to	ADP
cjfa-52246	163	16	amazon	amazon	NOUN
cjfa-52246	163	17	,	,	PUNCT
cjfa-52246	163	18	increases	increase	NOUN
cjfa-52246	163	19	in	in	ADP
cjfa-52246	163	20	ads	ad	NOUN
cjfa-52246	163	21	(	(	PUNCT
cjfa-52246	163	22	using	use	VERB
cjfa-52246	163	23	marketing	marketing	NOUN
cjfa-52246	163	24	promotions	promotion	NOUN
cjfa-52246	163	25	expenses	expense	NOUN
cjfa-52246	163	26	as	as	ADP
cjfa-52246	163	27	proxy	proxy	NOUN
cjfa-52246	163	28	)	)	PUNCT
cjfa-52246	163	29	may	may	AUX
cjfa-52246	163	30	provide	provide	VERB
cjfa-52246	163	31	a	a	DET
cjfa-52246	163	32	significant	significant	ADJ
cjfa-52246	163	33	booster	booster	NOUN
cjfa-52246	163	34	to	to	ADP
cjfa-52246	163	35	sales	sale	NOUN
cjfa-52246	163	36	revenue	revenue	NOUN
cjfa-52246	163	37	.	.	PUNCT
cjfa-52246	164	1	a	a	DET
cjfa-52246	164	2	further	further	ADJ
cjfa-52246	164	3	test	test	NOUN
cjfa-52246	164	4	with	with	ADP
cjfa-52246	164	5	simple	simple	ADJ
cjfa-52246	164	6	regression	regression	NOUN
cjfa-52246	164	7	statistics	statistic	NOUN
cjfa-52246	164	8	indicates	indicate	VERB
cjfa-52246	164	9	that	that	SCONJ
cjfa-52246	164	10	ads	ad	NOUN
cjfa-52246	164	11	or	or	CCONJ
cjfa-52246	164	12	marketing	marketing	NOUN
cjfa-52246	164	13	and	and	CCONJ
cjfa-52246	164	14	promotions	promotion	NOUN
cjfa-52246	164	15	has	have	VERB
cjfa-52246	164	16	a	a	DET
cjfa-52246	164	17	highly	highly	ADV
cjfa-52246	164	18	significant	significant	ADJ
cjfa-52246	164	19	and	and	CCONJ
cjfa-52246	164	20	positive	positive	ADJ
cjfa-52246	164	21	effect	effect	NOUN
cjfa-52246	164	22	on	on	ADP
cjfa-52246	164	23	net	net	ADJ
cjfa-52246	164	24	sales	sale	NOUN
cjfa-52246	164	25	revenue	revenue	NOUN
cjfa-52246	164	26	of	of	ADP
cjfa-52246	164	27	the	the	DET
cjfa-52246	164	28	amazon	amazon	NOUN
cjfa-52246	164	29	.	.	PUNCT
cjfa-52246	165	1	these	these	DET
cjfa-52246	165	2	findings	finding	NOUN
cjfa-52246	165	3	show	show	VERB
cjfa-52246	165	4	that	that	SCONJ
cjfa-52246	165	5	companies	company	NOUN
cjfa-52246	165	6	with	with	ADP
cjfa-52246	165	7	high	high	ADJ
cjfa-52246	165	8	concentration	concentration	NOUN
cjfa-52246	165	9	on	on	ADP
cjfa-52246	165	10	online	online	ADJ
cjfa-52246	165	11	sales	sale	NOUN
cjfa-52246	165	12	may	may	AUX
cjfa-52246	165	13	have	have	VERB
cjfa-52246	165	14	a	a	DET
cjfa-52246	165	15	higher	high	ADJ
cjfa-52246	165	16	propensity	propensity	NOUN
cjfa-52246	165	17	of	of	ADP
cjfa-52246	165	18	generating	generate	VERB
cjfa-52246	165	19	return	return	NOUN
cjfa-52246	165	20	on	on	ADP
cjfa-52246	165	21	marketing	marketing	NOUN
cjfa-52246	165	22	and	and	CCONJ
cjfa-52246	165	23	promotions	promotion	NOUN
cjfa-52246	165	24	as	as	SCONJ
cjfa-52246	165	25	reflected	reflect	VERB
cjfa-52246	165	26	through	through	ADP
cjfa-52246	165	27	net	net	ADJ
cjfa-52246	165	28	sales	sale	NOUN
cjfa-52246	165	29	increases	increase	NOUN
cjfa-52246	165	30	in	in	ADP
cjfa-52246	165	31	amazon	amazon	NOUN
cjfa-52246	165	32	over	over	ADP
cjfa-52246	165	33	the	the	DET
cjfa-52246	165	34	past	past	ADJ
cjfa-52246	165	35	twenty	twenty	NUM
cjfa-52246	165	36	years	year	NOUN
cjfa-52246	165	37	.	.	PUNCT
cjfa-52246	166	1	this	this	DET
cjfa-52246	166	2	paper	paper	NOUN
cjfa-52246	166	3	opens	open	VERB
cjfa-52246	166	4	an	an	DET
cjfa-52246	166	5	avenue	avenue	NOUN
cjfa-52246	166	6	for	for	ADP
cjfa-52246	166	7	further	further	ADJ
cjfa-52246	166	8	research	research	NOUN
cjfa-52246	166	9	to	to	PART
cjfa-52246	166	10	apply	apply	VERB
cjfa-52246	166	11	this	this	DET
cjfa-52246	166	12	paper	paper	NOUN
cjfa-52246	166	13	’s	’s	PART
cjfa-52246	166	14	framework	framework	NOUN
cjfa-52246	166	15	for	for	ADP
cjfa-52246	166	16	future	future	ADJ
cjfa-52246	166	17	analysis	analysis	NOUN
cjfa-52246	166	18	of	of	ADP
cjfa-52246	166	19	this	this	DET
cjfa-52246	166	20	important	important	ADJ
cjfa-52246	166	21	corporate	corporate	ADJ
cjfa-52246	166	22	phenomenon	phenomenon	NOUN
cjfa-52246	166	23	.	.	PUNCT
cjfa-52246	167	1	such	such	ADJ
cjfa-52246	167	2	future	future	ADJ
cjfa-52246	167	3	research	research	NOUN
cjfa-52246	167	4	may	may	AUX
cjfa-52246	167	5	consider	consider	VERB
cjfa-52246	167	6	expanding	expand	VERB
cjfa-52246	167	7	the	the	DET
cjfa-52246	167	8	sample	sample	NOUN
cjfa-52246	167	9	size	size	NOUN
cjfa-52246	167	10	with	with	ADP
cjfa-52246	167	11	more	more	ADJ
cjfa-52246	167	12	time	time	NOUN
cjfa-52246	167	13	series	series	NOUN
cjfa-52246	167	14	and	and	CCONJ
cjfa-52246	167	15	additional	additional	ADJ
cjfa-52246	167	16	companies	company	NOUN
cjfa-52246	167	17	in	in	ADP
cjfa-52246	167	18	the	the	DET
cjfa-52246	167	19	data	datum	NOUN
cjfa-52246	167	20	pool	pool	NOUN
cjfa-52246	167	21	.	.	PUNCT
cjfa-52246	167	22	 	 	SPACE
cjfa-52246	168	1	references	reference	NOUN
cjfa-52246	168	2	 	 	SPACE
cjfa-52246	168	3	references	reference	NOUN
cjfa-52246	168	4	abdullahi	abdullahi	PROPN
cjfa-52246	168	5	,	,	PUNCT
cjfa-52246	168	6	d.a.u.d.a	d.a.u.d.a	PROPN
cjfa-52246	168	7	.	.	PUNCT
cjfa-52246	169	1	(	(	PUNCT
cjfa-52246	169	2	2015	2015	NUM
cjfa-52246	169	3	)	)	PUNCT
cjfa-52246	169	4	.	.	PUNCT
cjfa-52246	170	1	effect	effect	NOUN
cjfa-52246	170	2	of	of	ADP
cjfa-52246	170	3	advertising	advertising	NOUN
cjfa-52246	170	4	on	on	ADP
cjfa-52246	170	5	the	the	DET
cjfa-52246	170	6	sales	sale	NOUN
cjfa-52246	170	7	revenue	revenue	NOUN
cjfa-52246	170	8	and	and	CCONJ
cjfa-52246	170	9	profitability	profitability	NOUN
cjfa-52246	170	10	of	of	ADP
cjfa-52246	170	11	selected	select	VERB
cjfa-52246	170	12	food	food	NOUN
cjfa-52246	170	13	and	and	CCONJ
cjfa-52246	170	14	beverages	beverage	NOUN
cjfa-52246	170	15	firms	firm	NOUN
cjfa-52246	170	16	in	in	ADP
cjfa-52246	170	17	nigeria	nigeria	PROPN
cjfa-52246	170	18	.	.	PUNCT
cjfa-52246	171	1	a	a	DET
cjfa-52246	171	2	research	research	NOUN
cjfa-52246	171	3	thesis	thesis	NOUN
cjfa-52246	171	4	submitted	submit	VERB
cjfa-52246	171	5	to	to	ADP
cjfa-52246	171	6	the	the	DET
cjfa-52246	171	7	school	school	NOUN
cjfa-52246	171	8	of	of	ADP
cjfa-52246	171	9	post	post	PROPN
cjfa-52246	171	10	graduate	graduate	NOUN
cjfa-52246	171	11	studies	study	NOUN
cjfa-52246	171	12	,	,	PUNCT
cjfa-52246	171	13	ahmadu	ahmadu	PROPN
cjfa-52246	171	14	bello	bello	PROPN
cjfa-52246	171	15	university	university	PROPN
cjfa-52246	171	16	,	,	PUNCT
cjfa-52246	171	17	zaria	zaria	PROPN
cjfa-52246	171	18	.	.	PUNCT
cjfa-52246	172	1	https://www	https://www	PROPN
cjfa-52246	172	2	.	.	PUNCT
cjfa-52246	173	1	academia.edu/download/49983074/project_dorkas.pdf	academia.edu/download/49983074/project_dorkas.pdf	NOUN
cjfa-52246	173	2	(	(	PUNCT
cjfa-52246	173	3	accessed	access	VERB
cjfa-52246	173	4	:	:	PUNCT
cjfa-52246	173	5	19.11.2023	19.11.2023	NUM
cjfa-52246	173	6	)	)	PUNCT
cjfa-52246	173	7	.	.	PUNCT
cjfa-52246	174	1	akan	akan	PROPN
cjfa-52246	174	2	,	,	PUNCT
cjfa-52246	174	3	m.	m.	NOUN
cjfa-52246	174	4	(	(	PUNCT
cjfa-52246	174	5	2016	2016	NUM
cjfa-52246	174	6	)	)	PUNCT
cjfa-52246	174	7	.	.	PUNCT
cjfa-52246	175	1	a	a	DET
cjfa-52246	175	2	dynamic	dynamic	ADJ
cjfa-52246	175	3	model	model	NOUN
cjfa-52246	175	4	of	of	ADP
cjfa-52246	175	5	a	a	DET
cjfa-52246	175	6	nonlife	nonlife	NOUN
cjfa-52246	175	7	insurance	insurance	NOUN
cjfa-52246	175	8	company	company	NOUN
cjfa-52246	175	9	.	.	PUNCT
cjfa-52246	176	1	copernican	copernican	PROPN
cjfa-52246	176	2	journal	journal	PROPN
cjfa-52246	176	3	of	of	ADP
cjfa-52246	176	4	finance	finance	PROPN
cjfa-52246	176	5	&	&	CCONJ
cjfa-52246	176	6	accounting	accounting	PROPN
cjfa-52246	176	7	,	,	PUNCT
cjfa-52246	176	8	5(1	5(1	NUM
cjfa-52246	176	9	)	)	PUNCT
cjfa-52246	176	10	,	,	PUNCT
cjfa-52246	176	11	9	9	NUM
cjfa-52246	176	12	-	-	SYM
cjfa-52246	176	13	24	24	NUM
cjfa-52246	176	14	.	.	PUNCT
cjfa-52246	177	1	https://doi.org/10.12775/cjfa.2016.001	https://doi.org/10.12775/cjfa.2016.001	NOUN
cjfa-52246	177	2	.	.	PUNCT
cjfa-52246	178	1	ali	ali	PROPN
cjfa-52246	178	2	,	,	PUNCT
cjfa-52246	178	3	b.j	b.j	PROPN
cjfa-52246	178	4	.	.	PROPN
cjfa-52246	178	5	(	(	PUNCT
cjfa-52246	178	6	2021	2021	NUM
cjfa-52246	178	7	)	)	PUNCT
cjfa-52246	178	8	.	.	PUNCT
cjfa-52246	179	1	assessing	assess	VERB
cjfa-52246	179	2	(	(	PUNCT
cjfa-52246	179	3	the	the	DET
cjfa-52246	179	4	impact	impact	NOUN
cjfa-52246	179	5	)	)	PUNCT
cjfa-52246	179	6	of	of	ADP
cjfa-52246	179	7	advertisement	advertisement	NOUN
cjfa-52246	179	8	on	on	ADP
cjfa-52246	179	9	customer	customer	NOUN
cjfa-52246	179	10	decision	decision	NOUN
cjfa-52246	179	11	making	making	NOUN
cjfa-52246	179	12	:	:	PUNCT
cjfa-52246	179	13	evidence	evidence	NOUN
cjfa-52246	179	14	from	from	ADP
cjfa-52246	179	15	an	an	DET
cjfa-52246	179	16	educational	educational	ADJ
cjfa-52246	179	17	institution	institution	NOUN
cjfa-52246	179	18	.	.	PUNCT
cjfa-52246	180	1	afak	afak	PROPN
cjfa-52246	180	2	for	for	ADP
cjfa-52246	180	3	science	science	NOUN
cjfa-52246	180	4	journal	journal	NOUN
cjfa-52246	180	5	,	,	PUNCT
cjfa-52246	180	6	6(01	6(01	NUM
cjfa-52246	180	7	)	)	PUNCT
cjfa-52246	180	8	,	,	PUNCT
cjfa-52246	180	9	267	267	NUM
cjfa-52246	180	10	-	-	SYM
cjfa-52246	180	11	280	280	NUM
cjfa-52246	180	12	.	.	PUNCT
cjfa-52246	181	1	https://ssrn.com/abstract=3764088	https://ssrn.com/abstract=3764088	PROPN
cjfa-52246	181	2	(	(	PUNCT
cjfa-52246	181	3	accessed	access	VERB
cjfa-52246	181	4	:	:	PUNCT
cjfa-52246	181	5	19.11.2023	19.11.2023	NUM
cjfa-52246	181	6	)	)	PUNCT
cjfa-52246	181	7	.	.	PUNCT
cjfa-52246	182	1	amazon	amazon	NOUN
cjfa-52246	182	2	(	(	PUNCT
cjfa-52246	182	3	2024	2024	NUM
cjfa-52246	182	4	)	)	PUNCT
cjfa-52246	182	5	.	.	PUNCT
cjfa-52246	183	1	investor	investor	NOUN
cjfa-52246	183	2	relations	relation	NOUN
cjfa-52246	183	3	annual	annual	ADJ
cjfa-52246	183	4	reports	report	NOUN
cjfa-52246	183	5	.	.	PUNCT
cjfa-52246	184	1	https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspx	https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspx	NOUN
cjfa-52246	184	2	(	(	PUNCT
cjfa-52246	184	3	accessed	access	VERB
cjfa-52246	184	4	:	:	PUNCT
cjfa-52246	184	5	29.02.2024	29.02.2024	NUM
cjfa-52246	184	6	)	)	PUNCT
cjfa-52246	184	7	.	.	PUNCT
cjfa-52246	185	1	chemmanur	chemmanur	PROPN
cjfa-52246	185	2	,	,	PUNCT
cjfa-52246	185	3	t.j	t.j	PROPN
cjfa-52246	185	4	.	.	PROPN
cjfa-52246	185	5	,	,	PUNCT
cjfa-52246	185	6	&	&	CCONJ
cjfa-52246	185	7	yan	yan	PROPN
cjfa-52246	185	8	,	,	PUNCT
cjfa-52246	185	9	a.	a.	NOUN
cjfa-52246	185	10	(	(	PUNCT
cjfa-52246	185	11	2019	2019	NUM
cjfa-52246	185	12	)	)	PUNCT
cjfa-52246	185	13	.	.	PUNCT
cjfa-52246	186	1	advertising	advertising	NOUN
cjfa-52246	186	2	,	,	PUNCT
cjfa-52246	186	3	attention	attention	NOUN
cjfa-52246	186	4	,	,	PUNCT
cjfa-52246	186	5	and	and	CCONJ
cjfa-52246	186	6	stock	stock	NOUN
cjfa-52246	186	7	returns	return	NOUN
cjfa-52246	186	8	.	.	PUNCT
cjfa-52246	187	1	quarterly	quarterly	ADJ
cjfa-52246	187	2	journal	journal	NOUN
cjfa-52246	187	3	of	of	ADP
cjfa-52246	187	4	finance	finance	NOUN
cjfa-52246	187	5	,	,	PUNCT
cjfa-52246	187	6	9(03	9(03	NUM
cjfa-52246	187	7	)	)	PUNCT
cjfa-52246	187	8	.	.	PUNCT
cjfa-52246	188	1	https://doi.org/10.1142/s2010139219500095	https://doi.org/10.1142/s2010139219500095	NOUN
cjfa-52246	188	2	.	.	PUNCT
cjfa-52246	189	1	chen	chen	PROPN
cjfa-52246	189	2	,	,	PUNCT
cjfa-52246	189	3	m.h	m.h	PROPN
cjfa-52246	189	4	.	.	PROPN
cjfa-52246	189	5	(	(	PUNCT
cjfa-52246	189	6	2015	2015	NUM
cjfa-52246	189	7	)	)	PUNCT
cjfa-52246	189	8	.	.	PUNCT
cjfa-52246	190	1	cyclical	cyclical	ADJ
cjfa-52246	190	2	effects	effect	NOUN
cjfa-52246	190	3	of	of	ADP
cjfa-52246	190	4	advertising	advertising	NOUN
cjfa-52246	190	5	on	on	ADP
cjfa-52246	190	6	hotel	hotel	NOUN
cjfa-52246	190	7	sales	sale	NOUN
cjfa-52246	190	8	,	,	PUNCT
cjfa-52246	190	9	risk	risk	NOUN
cjfa-52246	190	10	and	and	CCONJ
cjfa-52246	190	11	return	return	NOUN
cjfa-52246	190	12	.	.	PUNCT
cjfa-52246	191	1	international	international	ADJ
cjfa-52246	191	2	journal	journal	PROPN
cjfa-52246	191	3	of	of	ADP
cjfa-52246	191	4	hospitality	hospitality	PROPN
cjfa-52246	191	5	management	management	NOUN
cjfa-52246	191	6	,	,	PUNCT
cjfa-52246	191	7	46	46	NUM
cjfa-52246	191	8	,	,	PUNCT
cjfa-52246	191	9	169	169	NUM
cjfa-52246	191	10	-	-	SYM
cjfa-52246	191	11	179	179	NUM
cjfa-52246	191	12	.	.	PUNCT
cjfa-52246	192	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
cjfa-52246	192	2	.	.	PUNCT
cjfa-52246	193	1	ijhm.2015.01.004	ijhm.2015.01.004	NOUN
cjfa-52246	193	2	.	.	PUNCT
cjfa-52246	193	3	differential	differential	ADJ
cjfa-52246	193	4	effect	effect	NOUN
cjfa-52246	193	5	of	of	ADP
cjfa-52246	193	6	advertising	advertising	NOUN
cjfa-52246	193	7	frequency	frequency	NOUN
cjfa-52246	193	8	on	on	ADP
cjfa-52246	193	9	sales	sale	NOUN
cjfa-52246	193	10	turnover	turnover	NOUN
cjfa-52246	193	11	…	…	PUNCT
cjfa-52246	193	12	4141	4141	NUM
cjfa-52246	193	13	dhalla	dhalla	NOUN
cjfa-52246	193	14	,	,	PUNCT
cjfa-52246	193	15	n.k	n.k	PROPN
cjfa-52246	193	16	.	.	PROPN
cjfa-52246	193	17	(	(	PUNCT
cjfa-52246	193	18	1978	1978	NUM
cjfa-52246	193	19	)	)	PUNCT
cjfa-52246	193	20	.	.	PUNCT
cjfa-52246	194	1	assessing	assess	VERB
cjfa-52246	194	2	the	the	DET
cjfa-52246	194	3	long	long	ADJ
cjfa-52246	194	4	-	-	PUNCT
cjfa-52246	194	5	term	term	NOUN
cjfa-52246	194	6	value	value	NOUN
cjfa-52246	194	7	of	of	ADP
cjfa-52246	194	8	advertising	advertising	NOUN
cjfa-52246	194	9	,	,	PUNCT
cjfa-52246	194	10	harvard	harvard	PROPN
cjfa-52246	194	11	business	business	PROPN
cjfa-52246	194	12	review	review	PROPN
cjfa-52246	194	13	.	.	PUNCT
cjfa-52246	195	1	https://hbr.org/1978/01/assessing-the-long-term-value-of-advertising	https://hbr.org/1978/01/assessing-the-long-term-value-of-advertise	VERB
cjfa-52246	195	2	(	(	PUNCT
cjfa-52246	195	3	accessed	access	VERB
cjfa-52246	195	4	:	:	PUNCT
cjfa-52246	195	5	16.11.2023	16.11.2023	NUM
cjfa-52246	195	6	)	)	PUNCT
cjfa-52246	195	7	.	.	PUNCT
cjfa-52246	196	1	du	du	PROPN
cjfa-52246	196	2	,	,	PUNCT
cjfa-52246	196	3	d.	d.	PROPN
cjfa-52246	196	4	,	,	PUNCT
cjfa-52246	196	5	zhang	zhang	PROPN
cjfa-52246	196	6	,	,	PUNCT
cjfa-52246	196	7	y.	y.	PROPN
cjfa-52246	196	8	,	,	PUNCT
cjfa-52246	196	9	&	&	CCONJ
cjfa-52246	196	10	ge	ge	PROPN
cjfa-52246	196	11	,	,	PUNCT
cjfa-52246	196	12	j.	j.	PROPN
cjfa-52246	196	13	(	(	PUNCT
cjfa-52246	196	14	2023	2023	NUM
cjfa-52246	196	15	,	,	PUNCT
cjfa-52246	196	16	july	july	PROPN
cjfa-52246	196	17	)	)	PUNCT
cjfa-52246	196	18	.	.	PUNCT
cjfa-52246	197	1	effect	effect	NOUN
cjfa-52246	197	2	of	of	ADP
cjfa-52246	197	3	ai	ai	AUX
cjfa-52246	197	4	generated	generate	VERB
cjfa-52246	197	5	content	content	NOUN
cjfa-52246	197	6	advertising	advertising	NOUN
cjfa-52246	197	7	on	on	ADP
cjfa-52246	197	8	consumer	consumer	NOUN
cjfa-52246	197	9	engagement	engagement	NOUN
cjfa-52246	197	10	.	.	PUNCT
cjfa-52246	198	1	in	in	ADP
cjfa-52246	198	2	international	international	ADJ
cjfa-52246	198	3	conference	conference	NOUN
cjfa-52246	198	4	on	on	ADP
cjfa-52246	198	5	human	human	ADJ
cjfa-52246	198	6	-	-	PUNCT
cjfa-52246	198	7	computer	computer	NOUN
cjfa-52246	198	8	interaction	interaction	NOUN
cjfa-52246	198	9	(	(	PUNCT
cjfa-52246	198	10	pp	pp	ADJ
cjfa-52246	198	11	.	.	PUNCT
cjfa-52246	199	1	121	121	NUM
cjfa-52246	199	2	-	-	SYM
cjfa-52246	199	3	129	129	NUM
cjfa-52246	199	4	)	)	PUNCT
cjfa-52246	199	5	.	.	PUNCT
cjfa-52246	200	1	cham	cham	PROPN
cjfa-52246	200	2	:	:	PUNCT
cjfa-52246	200	3	springer	springer	NOUN
cjfa-52246	200	4	nature	nature	PROPN
cjfa-52246	200	5	switzerland	switzerland	PROPN
cjfa-52246	200	6	.	.	PUNCT
cjfa-52246	201	1	https://link.springer.com/chapter/10.1007/978-3-031-36049-7_9	https://link.springer.com/chapter/10.1007/978-3-031-36049-7_9	ADJ
cjfa-52246	201	2	(	(	PUNCT
cjfa-52246	201	3	accessed	access	VERB
cjfa-52246	201	4	:	:	PUNCT
cjfa-52246	201	5	29.02.2024	29.02.2024	NUM
cjfa-52246	201	6	)	)	PUNCT
cjfa-52246	201	7	.	.	PUNCT
cjfa-52246	202	1	enache	enache	PROPN
cjfa-52246	202	2	,	,	PUNCT
cjfa-52246	202	3	l.	l.	PROPN
cjfa-52246	202	4	,	,	PUNCT
cjfa-52246	202	5	&	&	CCONJ
cjfa-52246	202	6	srivastava	srivastava	PROPN
cjfa-52246	202	7	,	,	PUNCT
cjfa-52246	202	8	a.	a.	NOUN
cjfa-52246	202	9	(	(	PUNCT
cjfa-52246	202	10	2018	2018	NUM
cjfa-52246	202	11	)	)	PUNCT
cjfa-52246	202	12	.	.	PUNCT
cjfa-52246	203	1	should	should	AUX
cjfa-52246	203	2	intangible	intangible	ADJ
cjfa-52246	203	3	investments	investment	NOUN
cjfa-52246	203	4	be	be	AUX
cjfa-52246	203	5	reported	report	VERB
cjfa-52246	203	6	separately	separately	ADV
cjfa-52246	203	7	or	or	CCONJ
cjfa-52246	203	8	commingled	commingle	VERB
cjfa-52246	203	9	with	with	ADP
cjfa-52246	203	10	operating	operating	NOUN
cjfa-52246	203	11	expenses	expense	NOUN
cjfa-52246	203	12	?	?	PUNCT
cjfa-52246	204	1	new	new	ADJ
cjfa-52246	204	2	evidence	evidence	NOUN
cjfa-52246	204	3	.	.	PUNCT
cjfa-52246	205	1	management	management	NOUN
cjfa-52246	205	2	science	science	NOUN
cjfa-52246	205	3	,	,	PUNCT
cjfa-52246	205	4	64(7	64(7	NOUN
cjfa-52246	205	5	)	)	PUNCT
cjfa-52246	205	6	,	,	PUNCT
cjfa-52246	205	7	3446	3446	NUM
cjfa-52246	205	8	-	-	SYM
cjfa-52246	205	9	3468	3468	NUM
cjfa-52246	205	10	.	.	PUNCT
cjfa-52246	206	1	https://doi.org/10.1287/mnsc.2017.2769	https://doi.org/10.1287/mnsc.2017.2769	PROPN
cjfa-52246	206	2	.	.	PUNCT
cjfa-52246	206	3	hossain	hossain	PROPN
cjfa-52246	206	4	,	,	PUNCT
cjfa-52246	206	5	m.	m.	NOUN
cjfa-52246	206	6	,	,	PUNCT
cjfa-52246	206	7	&	&	CCONJ
cjfa-52246	206	8	islam	islam	PROPN
cjfa-52246	206	9	,	,	PUNCT
cjfa-52246	206	10	t.	t.	PROPN
cjfa-52246	206	11	(	(	PUNCT
cjfa-52246	206	12	2019	2019	NUM
cjfa-52246	206	13	)	)	PUNCT
cjfa-52246	206	14	.	.	PUNCT
cjfa-52246	207	1	effect	effect	NOUN
cjfa-52246	207	2	of	of	ADP
cjfa-52246	207	3	advertising	advertising	NOUN
cjfa-52246	207	4	expenses	expense	NOUN
cjfa-52246	207	5	and	and	CCONJ
cjfa-52246	207	6	sales	sale	NOUN
cjfa-52246	207	7	incentives	incentive	NOUN
cjfa-52246	207	8	on	on	ADP
cjfa-52246	207	9	financial	financial	ADJ
cjfa-52246	207	10	performance	performance	NOUN
cjfa-52246	207	11	:	:	PUNCT
cjfa-52246	207	12	dissecting	dissect	VERB
cjfa-52246	207	13	the	the	DET
cjfa-52246	207	14	cases	case	NOUN
cjfa-52246	207	15	of	of	ADP
cjfa-52246	207	16	two	two	NUM
cjfa-52246	207	17	market	market	NOUN
cjfa-52246	207	18	leaders	leader	NOUN
cjfa-52246	207	19	.	.	PUNCT
cjfa-52246	208	1	business	business	NOUN
cjfa-52246	208	2	and	and	CCONJ
cjfa-52246	208	3	economic	economic	ADJ
cjfa-52246	208	4	research	research	NOUN
cjfa-52246	208	5	,	,	PUNCT
cjfa-52246	208	6	9(1	9(1	NUM
cjfa-52246	208	7	)	)	PUNCT
cjfa-52246	208	8	,	,	PUNCT
cjfa-52246	208	9	69	69	NUM
cjfa-52246	208	10	-	-	SYM
cjfa-52246	208	11	83	83	NUM
cjfa-52246	208	12	.	.	PUNCT
cjfa-52246	209	1	https://doi.org/10.5296/ber.v9i1.14019	https://doi.org/10.5296/ber.v9i1.14019	X
cjfa-52246	209	2	.	.	PUNCT
cjfa-52246	210	1	ji	ji	PROPN
cjfa-52246	210	2	,	,	PUNCT
cjfa-52246	210	3	h.k	h.k	PROPN
cjfa-52246	210	4	.	.	PROPN
cjfa-52246	210	5	(	(	PUNCT
cjfa-52246	210	6	2017	2017	NUM
cjfa-52246	210	7	)	)	PUNCT
cjfa-52246	210	8	.	.	PUNCT
cjfa-52246	211	1	the	the	DET
cjfa-52246	211	2	effects	effect	NOUN
cjfa-52246	211	3	of	of	ADP
cjfa-52246	211	4	advertising	advertising	NOUN
cjfa-52246	211	5	expenditure	expenditure	NOUN
cjfa-52246	211	6	on	on	ADP
cjfa-52246	211	7	sales	sale	NOUN
cjfa-52246	211	8	in	in	ADP
cjfa-52246	211	9	fashion	fashion	NOUN
cjfa-52246	211	10	companies	company	NOUN
cjfa-52246	211	11	.	.	PUNCT
cjfa-52246	212	1	international	international	ADJ
cjfa-52246	212	2	journal	journal	NOUN
cjfa-52246	212	3	of	of	ADP
cjfa-52246	212	4	costume	costume	NOUN
cjfa-52246	212	5	and	and	CCONJ
cjfa-52246	212	6	fashion	fashion	NOUN
cjfa-52246	212	7	,	,	PUNCT
cjfa-52246	212	8	17(1	17(1	NUM
cjfa-52246	212	9	)	)	PUNCT
cjfa-52246	212	10	,	,	PUNCT
cjfa-52246	212	11	17	17	NUM
cjfa-52246	212	12	-	-	SYM
cjfa-52246	212	13	28	28	NUM
cjfa-52246	212	14	.	.	PUNCT
cjfa-52246	213	1	http://doi.org/10.7233/	http://doi.org/10.7233/	PROPN
cjfa-52246	213	2	ijcf.2017.17.1.017	ijcf.2017.17.1.017	NOUN
cjfa-52246	213	3	.	.	PUNCT
cjfa-52246	214	1	kaymaz	kaymaz	PROPN
cjfa-52246	214	2	,	,	PUNCT
cjfa-52246	214	3	m.o	m.o	PROPN
cjfa-52246	214	4	.	.	PROPN
cjfa-52246	214	5	,	,	PUNCT
cjfa-52246	214	6	yilmaz	yilmaz	PROPN
cjfa-52246	214	7	,	,	PUNCT
cjfa-52246	214	8	i.	i.	PROPN
cjfa-52246	214	9	,	,	PUNCT
cjfa-52246	214	10	&	&	CCONJ
cjfa-52246	214	11	kaymaz	kaymaz	PROPN
cjfa-52246	214	12	,	,	PUNCT
cjfa-52246	214	13	o.	o.	NOUN
cjfa-52246	214	14	(	(	PUNCT
cjfa-52246	214	15	2019	2019	NUM
cjfa-52246	214	16	)	)	PUNCT
cjfa-52246	214	17	.	.	PUNCT
cjfa-52246	215	1	the	the	DET
cjfa-52246	215	2	impact	impact	NOUN
cjfa-52246	215	3	of	of	ADP
cjfa-52246	215	4	intangible	intangible	ADJ
cjfa-52246	215	5	factors	factor	NOUN
cjfa-52246	215	6	on	on	ADP
cjfa-52246	215	7	profitability	profitability	NOUN
cjfa-52246	215	8	:	:	PUNCT
cjfa-52246	215	9	evidence	evidence	NOUN
cjfa-52246	215	10	from	from	ADP
cjfa-52246	215	11	corporations	corporation	NOUN
cjfa-52246	215	12	traded	trade	VERB
cjfa-52246	215	13	at	at	ADP
cjfa-52246	215	14	muscat	muscat	PROPN
cjfa-52246	215	15	securities	security	NOUN
cjfa-52246	215	16	market	market	NOUN
cjfa-52246	215	17	in	in	ADP
cjfa-52246	215	18	oman	oman	PROPN
cjfa-52246	215	19	.	.	PUNCT
cjfa-52246	216	1	copernican	copernican	PROPN
cjfa-52246	216	2	journal	journal	PROPN
cjfa-52246	216	3	of	of	ADP
cjfa-52246	216	4	finance	finance	PROPN
cjfa-52246	216	5	&	&	CCONJ
cjfa-52246	216	6	accounting	accounting	PROPN
cjfa-52246	216	7	,	,	PUNCT
cjfa-52246	216	8	8(2	8(2	NUM
cjfa-52246	216	9	)	)	PUNCT
cjfa-52246	216	10	,	,	PUNCT
cjfa-52246	216	11	25	25	NUM
cjfa-52246	216	12	-	-	SYM
cjfa-52246	216	13	47	47	NUM
cjfa-52246	216	14	.	.	PUNCT
cjfa-52246	217	1	https://doi.org/10.12775/	https://doi.org/10.12775/	PROPN
cjfa-52246	217	2	cjfa.2019.007	cjfa.2019.007	NOUN
cjfa-52246	217	3	.	.	PUNCT
cjfa-52246	218	1	kim	kim	PROPN
cjfa-52246	218	2	,	,	PUNCT
cjfa-52246	218	3	j.	j.	PROPN
cjfa-52246	218	4	,	,	PUNCT
cjfa-52246	218	5	jun	jun	PROPN
cjfa-52246	218	6	,	,	PUNCT
cjfa-52246	218	7	j.	j.	PROPN
cjfa-52246	218	8	,	,	PUNCT
cjfa-52246	218	9	&	&	CCONJ
cjfa-52246	218	10	tang	tang	PROPN
cjfa-52246	218	11	,	,	PUNCT
cjfa-52246	218	12	l.r	l.r	PROPN
cjfa-52246	218	13	.	.	PROPN
cjfa-52246	218	14	(	(	PUNCT
cjfa-52246	218	15	2019	2019	NUM
cjfa-52246	218	16	)	)	PUNCT
cjfa-52246	218	17	.	.	PUNCT
cjfa-52246	219	1	how	how	SCONJ
cjfa-52246	219	2	well	well	ADV
cjfa-52246	219	3	does	do	AUX
cjfa-52246	219	4	advertising	advertising	NOUN
cjfa-52246	219	5	work	work	NOUN
cjfa-52246	219	6	on	on	ADP
cjfa-52246	219	7	restaurant	restaurant	NOUN
cjfa-52246	219	8	performance	performance	NOUN
cjfa-52246	219	9	?	?	PUNCT
cjfa-52246	220	1	a	a	DET
cjfa-52246	220	2	dynamic	dynamic	ADJ
cjfa-52246	220	3	and	and	CCONJ
cjfa-52246	220	4	quadratic	quadratic	ADJ
cjfa-52246	220	5	approach	approach	NOUN
cjfa-52246	220	6	.	.	PUNCT
cjfa-52246	221	1	international	international	ADJ
cjfa-52246	221	2	journal	journal	PROPN
cjfa-52246	221	3	of	of	ADP
cjfa-52246	221	4	hospitality	hospitality	PROPN
cjfa-52246	221	5	management	management	NOUN
cjfa-52246	221	6	,	,	PUNCT
cjfa-52246	221	7	81	81	NUM
cjfa-52246	221	8	,	,	PUNCT
cjfa-52246	221	9	11	11	NUM
cjfa-52246	221	10	-	-	SYM
cjfa-52246	221	11	20	20	NUM
cjfa-52246	221	12	.	.	PUNCT
cjfa-52246	222	1	https://doi.org/10.1016/j.ijhm.2019.02.010	https://doi.org/10.1016/j.ijhm.2019.02.010	PROPN
cjfa-52246	222	2	.	.	PUNCT
cjfa-52246	223	1	lee	lee	PROPN
cjfa-52246	223	2	,	,	PUNCT
cjfa-52246	223	3	e.	e.	PROPN
cjfa-52246	223	4	,	,	PUNCT
cjfa-52246	223	5	kim	kim	PROPN
cjfa-52246	223	6	,	,	PUNCT
cjfa-52246	223	7	j.h	j.h	PROPN
cjfa-52246	223	8	.	.	PROPN
cjfa-52246	223	9	,	,	PUNCT
cjfa-52246	223	10	&	&	CCONJ
cjfa-52246	223	11	rhee	rhee	PROPN
cjfa-52246	223	12	,	,	PUNCT
cjfa-52246	223	13	c.s	c.s	PROPN
cjfa-52246	223	14	.	.	PROPN
cjfa-52246	223	15	(	(	PUNCT
cjfa-52246	223	16	2021	2021	NUM
cjfa-52246	223	17	)	)	PUNCT
cjfa-52246	223	18	.	.	PUNCT
cjfa-52246	224	1	effects	effect	NOUN
cjfa-52246	224	2	of	of	ADP
cjfa-52246	224	3	marketing	marketing	NOUN
cjfa-52246	224	4	decisions	decision	NOUN
cjfa-52246	224	5	on	on	ADP
cjfa-52246	224	6	brand	brand	NOUN
cjfa-52246	224	7	equity	equity	NOUN
cjfa-52246	224	8	and	and	CCONJ
cjfa-52246	224	9	franchise	franchise	NOUN
cjfa-52246	224	10	performance	performance	NOUN
cjfa-52246	224	11	.	.	PUNCT
cjfa-52246	225	1	sustainability	sustainability	NOUN
cjfa-52246	225	2	,	,	PUNCT
cjfa-52246	225	3	13(6	13(6	PROPN
cjfa-52246	225	4	)	)	PUNCT
cjfa-52246	225	5	.	.	PUNCT
cjfa-52246	226	1	https://doi.org/10.3390/su13063391	https://doi.org/10.3390/su13063391	PROPN
cjfa-52246	226	2	.	.	PUNCT
cjfa-52246	227	1	leong	leong	PROPN
cjfa-52246	227	2	,	,	PUNCT
cjfa-52246	227	3	s.m	s.m	PROPN
cjfa-52246	227	4	.	.	PROPN
cjfa-52246	227	5	,	,	PUNCT
cjfa-52246	227	6	ouliaris	ouliaris	PROPN
cjfa-52246	227	7	,	,	PUNCT
cjfa-52246	227	8	s.	s.	PROPN
cjfa-52246	227	9	,	,	PUNCT
cjfa-52246	227	10	&	&	CCONJ
cjfa-52246	227	11	franke	franke	PROPN
cjfa-52246	227	12	,	,	PUNCT
cjfa-52246	227	13	g.r	g.r	PROPN
cjfa-52246	227	14	.	.	PUNCT
cjfa-52246	227	15	(	(	PUNCT
cjfa-52246	227	16	1996	1996	NUM
cjfa-52246	227	17	)	)	PUNCT
cjfa-52246	227	18	.	.	PUNCT
cjfa-52246	228	1	estimating	estimate	VERB
cjfa-52246	228	2	the	the	DET
cjfa-52246	228	3	long	long	ADJ
cjfa-52246	228	4	-	-	PUNCT
cjfa-52246	228	5	term	term	NOUN
cjfa-52246	228	6	effects	effect	NOUN
cjfa-52246	228	7	of	of	ADP
cjfa-52246	228	8	advertising	advertising	NOUN
cjfa-52246	228	9	on	on	ADP
cjfa-52246	228	10	sales	sale	NOUN
cjfa-52246	228	11	:	:	PUNCT
cjfa-52246	228	12	a	a	DET
cjfa-52246	228	13	co	co	NOUN
cjfa-52246	228	14	-	-	NOUN
cjfa-52246	228	15	integration	integration	NOUN
cjfa-52246	228	16	perspective	perspective	NOUN
cjfa-52246	228	17	.	.	PUNCT
cjfa-52246	229	1	journal	journal	NOUN
cjfa-52246	229	2	of	of	ADP
cjfa-52246	229	3	marketing	marketing	NOUN
cjfa-52246	229	4	communications	communication	NOUN
cjfa-52246	229	5	,	,	PUNCT
cjfa-52246	229	6	2(2	2(2	NUM
cjfa-52246	229	7	)	)	PUNCT
cjfa-52246	229	8	,	,	PUNCT
cjfa-52246	229	9	111	111	NUM
cjfa-52246	229	10	-	-	SYM
cjfa-52246	229	11	122	122	NUM
cjfa-52246	229	12	.	.	PUNCT
cjfa-52246	230	1	https://doi.org/10.1080/135272696346187	https://doi.org/10.1080/135272696346187	PROPN
cjfa-52246	230	2	.	.	PUNCT
cjfa-52246	231	1	mani	mani	PROPN
cjfa-52246	231	2	,	,	PUNCT
cjfa-52246	231	3	r.	r.	PROPN
cjfa-52246	231	4	,	,	PUNCT
cjfa-52246	231	5	thiyagarajan	thiyagarajan	PROPN
cjfa-52246	231	6	,	,	PUNCT
cjfa-52246	231	7	s.	s.	PROPN
cjfa-52246	231	8	,	,	PUNCT
cjfa-52246	231	9	azhaguraja	azhaguraja	PROPN
cjfa-52246	231	10	,	,	PUNCT
cjfa-52246	231	11	n.	n.	NOUN
cjfa-52246	231	12	,	,	PUNCT
cjfa-52246	231	13	&	&	CCONJ
cjfa-52246	231	14	janakiraman	janakiraman	PROPN
cjfa-52246	231	15	,	,	PUNCT
cjfa-52246	231	16	s.	s.	PROPN
cjfa-52246	231	17	(	(	PUNCT
cjfa-52246	231	18	2022	2022	NUM
cjfa-52246	231	19	)	)	PUNCT
cjfa-52246	231	20	.	.	PUNCT
cjfa-52246	232	1	users’engagement	users’engagement	NOUN
cjfa-52246	232	2	in	in	ADP
cjfa-52246	232	3	banking	banking	NOUN
cjfa-52246	232	4	activities	activity	NOUN
cjfa-52246	232	5	on	on	ADP
cjfa-52246	232	6	social	social	ADJ
cjfa-52246	232	7	media	medium	NOUN
cjfa-52246	232	8	:	:	PUNCT
cjfa-52246	232	9	a	a	DET
cjfa-52246	232	10	study	study	NOUN
cjfa-52246	232	11	with	with	ADP
cjfa-52246	232	12	reference	reference	NOUN
cjfa-52246	232	13	to	to	ADP
cjfa-52246	232	14	facebook	facebook	PROPN
cjfa-52246	232	15	.	.	PUNCT
cjfa-52246	233	1	copernican	copernican	PROPN
cjfa-52246	233	2	journal	journal	PROPN
cjfa-52246	233	3	of	of	ADP
cjfa-52246	233	4	finance	finance	PROPN
cjfa-52246	233	5	&	&	CCONJ
cjfa-52246	233	6	accounting	accounting	PROPN
cjfa-52246	233	7	,	,	PUNCT
cjfa-52246	233	8	11(3	11(3	NUM
cjfa-52246	233	9	)	)	PUNCT
cjfa-52246	233	10	,	,	PUNCT
cjfa-52246	233	11	27	27	NUM
cjfa-52246	233	12	-	-	SYM
cjfa-52246	233	13	48	48	NUM
cjfa-52246	233	14	.	.	PUNCT
cjfa-52246	234	1	http://dx.doi.org/10.12775/	http://dx.doi.org/10.12775/	PROPN
cjfa-52246	234	2	cjfa.2022.012	cjfa.2022.012	PROPN
cjfa-52246	234	3	.	.	PUNCT
cjfa-52246	235	1	maples	maple	NOUN
cjfa-52246	235	2	,	,	PUNCT
cjfa-52246	235	3	l.	l.	PROPN
cjfa-52246	235	4	,	,	PUNCT
cjfa-52246	235	5	&	&	CCONJ
cjfa-52246	235	6	earles	earles	PROPN
cjfa-52246	235	7	,	,	PUNCT
cjfa-52246	235	8	m.	m.	NOUN
cjfa-52246	235	9	(	(	PUNCT
cjfa-52246	235	10	1999	1999	NUM
cjfa-52246	235	11	)	)	PUNCT
cjfa-52246	235	12	.	.	PUNCT
cjfa-52246	236	1	when	when	SCONJ
cjfa-52246	236	2	should	should	AUX
cjfa-52246	236	3	advertising	advertising	NOUN
cjfa-52246	236	4	be	be	AUX
cjfa-52246	236	5	capitalized	capitalize	VERB
cjfa-52246	236	6	?	?	PUNCT
cjfa-52246	236	7	.	.	PUNCT
cjfa-52246	237	1	journal	journal	PROPN
cjfa-52246	237	2	of	of	ADP
cjfa-52246	237	3	accountancy	accountancy	NOUN
cjfa-52246	237	4	,	,	PUNCT
cjfa-52246	237	5	187(5	187(5	NUM
cjfa-52246	237	6	)	)	PUNCT
cjfa-52246	237	7	,	,	PUNCT
cjfa-52246	237	8	49	49	NUM
cjfa-52246	237	9	.	.	PUNCT
cjfa-52246	238	1	https://www.journalofaccountancy.com/issues/1999/may/	https://www.journalofaccountancy.com/issues/1999/may/	VERB
cjfa-52246	238	2	maples.html	maples.html	PRON
cjfa-52246	238	3	(	(	PUNCT
cjfa-52246	238	4	accessed	access	VERB
cjfa-52246	238	5	:	:	PUNCT
cjfa-52246	238	6	24.11.2023	24.11.2023	NUM
cjfa-52246	238	7	)	)	PUNCT
cjfa-52246	238	8	.	.	PUNCT
cjfa-52246	239	1	matsuoka	matsuoka	PROPN
cjfa-52246	239	2	,	,	PUNCT
cjfa-52246	239	3	k.	k.	PROPN
cjfa-52246	239	4	(	(	PUNCT
cjfa-52246	239	5	2020	2020	NUM
cjfa-52246	239	6	)	)	PUNCT
cjfa-52246	239	7	.	.	PUNCT
cjfa-52246	240	1	exploring	explore	VERB
cjfa-52246	240	2	the	the	DET
cjfa-52246	240	3	interface	interface	NOUN
cjfa-52246	240	4	between	between	ADP
cjfa-52246	240	5	management	management	NOUN
cjfa-52246	240	6	accounting	accounting	NOUN
cjfa-52246	240	7	and	and	CCONJ
cjfa-52246	240	8	marketing	marketing	NOUN
cjfa-52246	240	9	:	:	PUNCT
cjfa-52246	240	10	a	a	DET
cjfa-52246	240	11	literature	literature	NOUN
cjfa-52246	240	12	review	review	NOUN
cjfa-52246	240	13	of	of	ADP
cjfa-52246	240	14	customer	customer	NOUN
cjfa-52246	240	15	accounting	accounting	NOUN
cjfa-52246	240	16	.	.	PUNCT
cjfa-52246	241	1	journal	journal	PROPN
cjfa-52246	241	2	of	of	ADP
cjfa-52246	241	3	management	management	NOUN
cjfa-52246	241	4	control	control	NOUN
cjfa-52246	241	5	,	,	PUNCT
cjfa-52246	241	6	31(3	31(3	NUM
cjfa-52246	241	7	)	)	PUNCT
cjfa-52246	241	8	,	,	PUNCT
cjfa-52246	241	9	157	157	NUM
cjfa-52246	241	10	-	-	SYM
cjfa-52246	241	11	208	208	NUM
cjfa-52246	241	12	.	.	PUNCT
cjfa-52246	242	1	http://dx.doi.org/10.1007/s00187-020-00299-9	http://dx.doi.org/10.1007/s00187-020-00299-9	X
cjfa-52246	242	2	.	.	PUNCT
cjfa-52246	243	1	mun	mun	PROPN
cjfa-52246	243	2	,	,	PUNCT
cjfa-52246	243	3	s.g	s.g	PROPN
cjfa-52246	243	4	.	.	PROPN
cjfa-52246	243	5	,	,	PUNCT
cjfa-52246	243	6	&	&	CCONJ
cjfa-52246	243	7	jang	jang	PROPN
cjfa-52246	243	8	,	,	PUNCT
cjfa-52246	243	9	s.s	s.s	PROPN
cjfa-52246	243	10	.	.	PROPN
cjfa-52246	243	11	(	(	PUNCT
cjfa-52246	243	12	2018	2018	NUM
cjfa-52246	243	13	)	)	PUNCT
cjfa-52246	243	14	.	.	PUNCT
cjfa-52246	244	1	restaurant	restaurant	NOUN
cjfa-52246	244	2	operating	operating	NOUN
cjfa-52246	244	3	expenses	expense	NOUN
cjfa-52246	244	4	and	and	CCONJ
cjfa-52246	244	5	their	their	PRON
cjfa-52246	244	6	effects	effect	NOUN
cjfa-52246	244	7	on	on	ADP
cjfa-52246	244	8	profitability	profitability	NOUN
cjfa-52246	244	9	enhancement	enhancement	NOUN
cjfa-52246	244	10	.	.	PUNCT
cjfa-52246	245	1	international	international	ADJ
cjfa-52246	245	2	journal	journal	PROPN
cjfa-52246	245	3	of	of	ADP
cjfa-52246	245	4	hospitality	hospitality	PROPN
cjfa-52246	245	5	management	management	NOUN
cjfa-52246	245	6	,	,	PUNCT
cjfa-52246	245	7	71	71	NUM
cjfa-52246	245	8	,	,	PUNCT
cjfa-52246	245	9	68	68	NUM
cjfa-52246	245	10	-	-	SYM
cjfa-52246	245	11	76	76	NUM
cjfa-52246	245	12	.	.	PUNCT
cjfa-52246	246	1	https://doi.org/10.1016/j.ijhm.2017.12.002	https://doi.org/10.1016/j.ijhm.2017.12.002	ADJ
cjfa-52246	246	2	.	.	PUNCT
cjfa-52246	247	1	qin	qin	PROPN
cjfa-52246	247	2	,	,	PUNCT
cjfa-52246	247	3	x.	x.	PROPN
cjfa-52246	247	4	,	,	PUNCT
cjfa-52246	247	5	&	&	CCONJ
cjfa-52246	247	6	jiang	jiang	PROPN
cjfa-52246	247	7	,	,	PUNCT
cjfa-52246	247	8	z.	z.	PROPN
cjfa-52246	247	9	(	(	PUNCT
cjfa-52246	247	10	2019	2019	NUM
cjfa-52246	247	11	)	)	PUNCT
cjfa-52246	247	12	.	.	PUNCT
cjfa-52246	248	1	the	the	DET
cjfa-52246	248	2	impact	impact	NOUN
cjfa-52246	248	3	of	of	ADP
cjfa-52246	248	4	ai	ai	VERB
cjfa-52246	248	5	on	on	ADP
cjfa-52246	248	6	the	the	DET
cjfa-52246	248	7	advertising	advertising	NOUN
cjfa-52246	248	8	process	process	NOUN
cjfa-52246	248	9	:	:	PUNCT
cjfa-52246	248	10	the	the	DET
cjfa-52246	248	11	chinese	chinese	ADJ
cjfa-52246	248	12	experience	experience	NOUN
cjfa-52246	248	13	.	.	PUNCT
cjfa-52246	249	1	journal	journal	NOUN
cjfa-52246	249	2	of	of	ADP
cjfa-52246	249	3	advertising	advertising	NOUN
cjfa-52246	249	4	,	,	PUNCT
cjfa-52246	249	5	48(4	48(4	NUM
cjfa-52246	249	6	)	)	PUNCT
cjfa-52246	249	7	,	,	PUNCT
cjfa-52246	249	8	338	338	NUM
cjfa-52246	249	9	-	-	SYM
cjfa-52246	249	10	346	346	NUM
cjfa-52246	249	11	.	.	PUNCT
cjfa-52246	250	1	https://doi.org/10.1080/00913	https://doi.org/10.1080/00913	X
cjfa-52246	250	2	367.2019.1652122	367.2019.1652122	NUM
cjfa-52246	250	3	.	.	PUNCT
cjfa-52246	251	1	accountancy	accountancy	NOUN
cjfa-52246	251	2	,	,	PUNCT
cjfa-52246	251	3	187(5	187(5	NUM
cjfa-52246	251	4	)	)	PUNCT
cjfa-52246	251	5	,	,	PUNCT
cjfa-52246	251	6	49	49	NUM
cjfa-52246	251	7	.	.	PUNCT
cjfa-52246	252	1	https://www.journalofaccountancy.com/issues/1999/may/maples.html	https://www.journalofaccountancy.com/issues/1999/may/maples.html	PROPN
cjfa-52246	252	2	accountancy	accountancy	PROPN
cjfa-52246	252	3	,	,	PUNCT
cjfa-52246	252	4	187(5	187(5	NUM
cjfa-52246	252	5	)	)	PUNCT
cjfa-52246	252	6	,	,	PUNCT
cjfa-52246	252	7	49	49	NUM
cjfa-52246	252	8	.	.	PUNCT
cjfa-52246	253	1	https://www.journalofaccountancy.com/issues/1999/may/maples.html	https://www.journalofaccountancy.com/issues/1999/may/maples.html	X
cjfa-52246	254	1	http://dx.doi.org/10.1007/s00187-020-00299-9	http://dx.doi.org/10.1007/s00187-020-00299-9	PROPN
cjfa-52246	254	2	collins	collins	PROPN
cjfa-52246	254	3	c	c	PROPN
cjfa-52246	254	4	ngwakwe4242	ngwakwe4242	PROPN
cjfa-52246	254	5	tremor	tremor	NOUN
cjfa-52246	254	6	international	international	ADJ
cjfa-52246	254	7	(	(	PUNCT
cjfa-52246	254	8	2023	2023	NUM
cjfa-52246	254	9	)	)	PUNCT
cjfa-52246	254	10	.	.	PUNCT
cjfa-52246	255	1	how	how	SCONJ
cjfa-52246	255	2	repeating	repeat	VERB
cjfa-52246	255	3	ads	ad	NOUN
cjfa-52246	255	4	affect	affect	VERB
cjfa-52246	255	5	ctv	ctv	PROPN
cjfa-52246	255	6	viewers	viewer	NOUN
cjfa-52246	255	7	’	’	PART
cjfa-52246	255	8	brands	brand	NOUN
cjfa-52246	255	9	&	&	CCONJ
cjfa-52246	255	10	plat	plat	ADJ
cjfa-52246	255	11	forms	form	NOUN
cjfa-52246	255	12	.	.	PUNCT
cjfa-52246	256	1	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trials	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trial	NOUN
cjfa-52246	256	2	nexxen-its-all-in-the-delivery.pdf	nexxen-its-all-in-the-delivery.pdf	NOUN
cjfa-52246	256	3	(	(	PUNCT
cjfa-52246	256	4	accessed	access	VERB
cjfa-52246	256	5	:	:	PUNCT
cjfa-52246	256	6	20.11.2023	20.11.2023	NUM
cjfa-52246	256	7	)	)	PUNCT
cjfa-52246	256	8	.	.	PUNCT
cjfa-52246	257	1	verma	verma	PROPN
cjfa-52246	257	2	,	,	PUNCT
cjfa-52246	257	3	s.	s.	PROPN
cjfa-52246	257	4	(	(	PUNCT
cjfa-52246	257	5	2009	2009	NUM
cjfa-52246	257	6	)	)	PUNCT
cjfa-52246	257	7	.	.	PUNCT
cjfa-52246	258	1	impact	impact	NOUN
cjfa-52246	258	2	of	of	ADP
cjfa-52246	258	3	repetitive	repetitive	ADJ
cjfa-52246	258	4	and	and	CCONJ
cjfa-52246	258	5	contextual	contextual	ADJ
cjfa-52246	258	6	advertisements	advertisement	NOUN
cjfa-52246	258	7	on	on	ADP
cjfa-52246	258	8	consumer	consumer	NOUN
cjfa-52246	258	9	behavior	behavior	NOUN
cjfa-52246	258	10	:	:	PUNCT
cjfa-52246	258	11	an	an	DET
cjfa-52246	258	12	exploratory	exploratory	ADJ
cjfa-52246	258	13	study	study	NOUN
cjfa-52246	258	14	.	.	PUNCT
cjfa-52246	259	1	in	in	ADP
cjfa-52246	259	2	2009	2009	NUM
cjfa-52246	259	3	international	international	ADJ
cjfa-52246	259	4	association	association	NOUN
cjfa-52246	259	5	of	of	ADP
cjfa-52246	259	6	computer	computer	NOUN
cjfa-52246	259	7	science	science	NOUN
cjfa-52246	259	8	and	and	CCONJ
cjfa-52246	259	9	information	information	NOUN
cjfa-52246	259	10	technology	technology	NOUN
cjfa-52246	259	11	-	-	PUNCT
cjfa-52246	259	12	spring	spring	NOUN
cjfa-52246	259	13	conference	conference	NOUN
cjfa-52246	259	14	.	.	PUNCT
cjfa-52246	260	1	ieee	ieee	PROPN
cjfa-52246	260	2	.	.	PUNCT
cjfa-52246	261	1	https://ieeexplore	https://ieeexplore	NOUN
cjfa-52246	261	2	.	.	PUNCT
cjfa-52246	262	1	ieee.org/abstract/document/5169344/	ieee.org/abstract/document/5169344/	NOUN
cjfa-52246	262	2	(	(	PUNCT
cjfa-52246	262	3	accessed	access	VERB
cjfa-52246	262	4	24.11.2023	24.11.2023	NUM
cjfa-52246	262	5	)	)	PUNCT
cjfa-52246	262	6	.	.	PUNCT
cjfa-52246	263	1	wang	wang	PROPN
cjfa-52246	263	2	,	,	PUNCT
cjfa-52246	263	3	f.	f.	PROPN
cjfa-52246	263	4	,	,	PUNCT
cjfa-52246	263	5	zhang	zhang	PROPN
cjfa-52246	263	6	,	,	PUNCT
cjfa-52246	263	7	x.p	x.p	PROPN
cjfa-52246	263	8	.	.	PROPN
cjfa-52246	263	9	,	,	PUNCT
cjfa-52246	263	10	&	&	CCONJ
cjfa-52246	263	11	ouyang	ouyang	PROPN
cjfa-52246	263	12	,	,	PUNCT
cjfa-52246	263	13	m.	m.	NOUN
cjfa-52246	263	14	(	(	PUNCT
cjfa-52246	263	15	2009	2009	NUM
cjfa-52246	263	16	)	)	PUNCT
cjfa-52246	263	17	.	.	PUNCT
cjfa-52246	264	1	does	do	AUX
cjfa-52246	264	2	advertising	advertising	NOUN
cjfa-52246	264	3	create	create	VERB
cjfa-52246	264	4	sustained	sustained	ADJ
cjfa-52246	264	5	firm	firm	ADJ
cjfa-52246	264	6	value	value	NOUN
cjfa-52246	264	7	?	?	PUNCT
cjfa-52246	265	1	the	the	DET
cjfa-52246	265	2	capitalization	capitalization	NOUN
cjfa-52246	265	3	of	of	ADP
cjfa-52246	265	4	brand	brand	NOUN
cjfa-52246	265	5	intangible	intangible	ADJ
cjfa-52246	265	6	.	.	PUNCT
cjfa-52246	266	1	journal	journal	NOUN
cjfa-52246	266	2	of	of	ADP
cjfa-52246	266	3	the	the	DET
cjfa-52246	266	4	academy	academy	NOUN
cjfa-52246	266	5	of	of	ADP
cjfa-52246	266	6	marketing	marketing	NOUN
cjfa-52246	266	7	science	science	NOUN
cjfa-52246	266	8	,	,	PUNCT
cjfa-52246	266	9	37(2	37(2	PROPN
cjfa-52246	266	10	)	)	PUNCT
cjfa-52246	266	11	,	,	PUNCT
cjfa-52246	266	12	130	130	NUM
cjfa-52246	266	13	-	-	SYM
cjfa-52246	266	14	143	143	NUM
cjfa-52246	266	15	.	.	PUNCT
cjfa-52246	266	16	https://doi.org/10.1007/s11747-008-0112-2	https://doi.org/10.1007/s11747-008-0112-2	PROPN
cjfa-52246	266	17	.	.	PUNCT
cjfa-52246	267	1	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trials-nexxen-its-all-in-the-deliver	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trials-nexxen-its-all-in-the-deliver	PROPN
cjfa-52246	267	2	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trials-nexxen-its-all-in-the-deliver	https://magnaglobal.com/wp-content/uploads/2023/07/magna-media-trials-nexxen-its-all-in-the-deliver	PROPN