Color Culture and Science Cultura e Scienza del Colore CCSJ Volume 13 Number 1 2021 ISSN 2384-9568 COLOR CULTURE AND SCIENCE Journal CULTURA E SCIENZA DEL COLORE CCSJ jcolore.gruppodelcolore.it ISSN 2384-9568 DOI: 10.23738/CCSJ.00 ANCE E227716 ROAD: the Directory of Open Access scholarly Resources Registrazione presso il Tribunale di Milano n. 233: 24/06/2014 Volume 13, number 1, April 2021 DOI 10.23738/CCSJ.130100 PUBLISHER Gruppo del Colore – Associazione Italiana Colore www.gruppodelcolore.org Registered office: Piazza Carlo Caneva, 4 - 20154 Milan (IT) PEER REVIEW PROCESS All articles submitted to the "Color Culture and Science Journal” are peer-reviewed according to the following procedure: First review level The Associate Editors evaluate each article in order to determine if the topic and content are of interest to the journal. Once the article passes the initial review, the Associate Editors select several reviewers from the Editorial Board based on their expertise in a particular subject area or topic. Second review level Each article is reviewed by two or three reviewers and submitted to a blind peer review process where the reviewers are kept anonymous. Reviewers are asked to evaluate the manuscript based on the following criteria:  Originality  Relevance to journal’s aims and scope  Technical merit and/or validity  Soundness of methodology  Completeness of the reported work  Conclusions supported by the data  Correct acknowledgment of the work of others through reference  Effectiveness of the manuscript (organization and writing)  Clarity of tables, graphs, and illustrations  Importance to color researchers  Relevance to color practices If the article is accepted with major revisions, the author(s) are asked to improve the article according to the suggestions of the reviewers. The revised article will then be submitted to a further review. After collecting the reviewers' reports, the Associate Editors make a recommendation on the acceptability of the article to the Editor-in-Chief. EDITOR-IN-CHIEF Maurizio Rossi (Politecnico di Milano, IT) DEPUTY EDITOR Alessandro Rizzi (Università degli Studi di Milano, IT) ASSOCIATE EDITORS José Luis Caivano (Universidad de Buenos Aires, AR) Vien Cheung (University of Leeds, UK) Marco Gaiani (Alma Mater Studiorum Università di Bologna, IT) Robert Hirschler (Serviço Nacional de Aprendizagem Industrial, BR) Agata Kwiatkowska-Lubańska (Academy of Fine Arts, Kraków, PL) Marcello Picollo (IFAC-CNR, IT) Verena M. Schindler (Chair AIC S.G. Environmental Colour Design, CH) Renzo Shamey (NC State University, USA) Francesca Valan (Studio Valan, IT) EDITORIAL BOARD MEMBERS The complete and updated list of the Editorial Board Members involved in the peer review process is available on the CCSJ website: http://jcolore.gruppodelcolore.it/ojs/index.php/CCSJ/about/editorialTeam TOPICS The CCSJ accept papers on a wide range of topics on color, including and not limited to the following: 1. Color and Measurement/Instrumentation. Colorimetry, photometry and color atlas: method, theory and instrumentation; quality control and food coloring, dyes, organic and sustainable color. 2. Color and Digital. Reproduction, management, digital color correction, image processing, graphics, photography, film and video production, printmaking and 3D print, artificial vision, virtual reality, multispectral imaging, data visualization. Light field imaging. Multi-sensor fusion. Color localization, recognition, HDR imaging, ADAS systems. 3. Color and Lighting. Metamerism, color rendering, adaptation, color constancy, appearance, illusions, color memory and perception, color in extra-atmospheric environments, lighting design, lighting technologies, visual comfort. 4. Color and Physiology. Mechanisms of vision in their experimental and theoretical aspects, color vision and color appearance, deficiencies, abnormalities, clinical and biological aspects, synesthesia, health, well-being. 5. Color and Psychology. Phenomenology of colors, color harmonies, color & form, perceptive, emotional, aesthetic and diagnostic aspects. 6. Color and Production. Food and beverages, agriculture, textiles, plastic materials, ceramics, paints, gemology, color in the food industry. 7. Color and Restoration. Archaeometry, painting materials, diagnostics and techniques of conservation, restoration and enhancement of cultural heritage. 8. Color and Environment. Representation and drawing, urban planning, project of color, architecture, interior design, landscapes & horticulture, color and architectural syntax, territorial identities, biodiversity. 9. Color and Design. Furniture, CMF design, fashion, textiles, textures, cosmetics, food design, museography. 10. Color and Culture. Arts and crafts, history, philosophy, aesthetics, ethno-anthropology, graffiti, geology, sociology, lexicology, semantics, anthropology of vision, food culture and heritage, color naming. 11. Color and Education. Pedagogy, didactics of color, aesthetic education, artistic education. 12. Color and Communication/Marketing. Graphics, communication, packaging, lettering, exposure, advertising. http://jcolore.gruppodelcolore.it/ojs/index.php/CCSJ/about/editorialTeam 3 Color Culture and Science Journal Vol. 13 (1) ISSN 2384-9568 Table of Contents Editorial 5 Alessandro Rizzi Color and/is narration. The narrative role of color in Wes Anderson’s filmic images 7 Greta Attademo DOI: 10.23738/CCSJ.130101 Bramante and his work of Painted Façades: Bergamo and Lombardy 14 Patrizia Falzone DOI: 10.23738/CCSJ.130102 The selection of colors for fashion collections in relation to color theory: a case study from the analysis of Brazilian ready-to-wear 24 Gisela Costa Pinheiro Monteiro, Camila Assis Peres Silva DOI: 10.23738/CCSJ.130103 Color in architecture among futurism, neoplasticism, rationalism (and more...) 32 Anna Marotta DOI: 10.23738/CCSJ.130104 Lighting and color design in the live music show between new technologies and practice 43 Andrea Siniscalco DOI: 10.23738/CCSJ.130105 Does gender have an impact on the color preferences in fashion products? 52 Ítalo José de Medeiros Dantas, Aline Gabriel Freire, Lívia Juliana Silva Solino Mariana Nunes do Nascimento and Heloisa Mirelly Ferreira Alves DOI: 10.23738/CCSJ.130206 4 Color Culture and Science Journal Vol. 13 (1) ISSN 2384-9568 Non-invasive identification of dyed textiles by using Vis-NIR FORS and hyperspectral imaging techniques 61 Greta Peruzzi, Costanza Cucci, Marcello Picollo, Franco Quercioli, Lorenzo Stefani DOI: 10.23738/CCSJ.130207 The contribution of black color to visual rhetoric of Brazilian packaging of hair care products. 70 Camila Assis P. Silva, Thamyres Oliveira Clementino, Thalita Gonçalves DOI: 10.23738/CCSJ.130208 Quick Gamut mapping for simplified color correction 79 Matteo Cereda, Alessandro Rizzi, Alice Plutino DOI: 10.23738/CCSJ.130209 The Colors of Public Art in Pescara: 4 Keywords 85 Giovanni Caffio, Maurizio Unali DOI: 10.23738/CCSJ.130210 BOOK REVIEW: Yellow, the history of a color 95 Renata Pompas 5 Color Culture and Science Journal Vol. 13 (1) ISSN 2384-9568 Editorial Color and pandemic When Maurizio Rossi asked me to write the editorial of the first 2021 issue, the first thought has been about pandemic. This difficult and strange situation has deeply influenced us all. Scaring us, tickling our rebel side, but also in some cases forcing a little bit of meditation. Let me humbly share with you some concise questions and thoughts about color and pandemic. Please bear with me if they seem out of topic. They aim to be just stimuli to start hopefully broader discussions, color enthusiast is a wide community, I truly hope to see it enlarging even more. Color after pandemic What will remain in the field of color after this pandemic? Color share with coronavirus the fact that they both need a human to exist. But while the virus is a menace for the host, color is a powerful resource. We all know that color is in the eye of the beholder (more correctly in his/her brain), but we easily forget this fact, treating color as an objective property, external from our visual system. But it is not. Thus, let's put back human at the center of our research on color. A well-designed visual experiment worths thousand formulas. Color for pandemic Beside the color we sense and perceive, color has a strong effect on our body and mind. It is not just a property of what we see, it affects our mental and physical health. The many self-made theories about color need scientific research to assess them. Pandemic underlined our weakness; color can support our future strenght. The pandemic of color Color research has been fostered for many years by the industries of lighting first, then by the digital printing and recently by the display community. At every step the related business model changed, much faster than major part of scholar's approach. The interest about color is always present, what is changing is the way research is shared and spread and the way industries use it and depends (or not) on it. In a global marked of research and production, standards and rules are less and less shared and maybe necessary. This can be seen as a positive fact since our knowledge about vision and color is still very limited. We are going to face new challenges about education and knowledge sharing and pandemic has been a test bed. Pandemic is a nightmare that we can't wait to consider history, but we need to keep what we have learned from it. 6 Color Culture and Science Journal Vol. 13 (1) ISSN 2384-9568 So what? A journal is the overall sum of its contributors. If these points raised any comments or further questions, better if controversial, please share with us. They will be the topic of future editorials. Hopefully out of this pandemic March, 2021 Alessandro Rizzi Deputy Editor CCSJ Full professor of Colorimetry and Multimedia Università degli Studi di Milano