id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ccsj-309	Espinosa-Zaragoza, Isabel	“Perpetual plum”: Colour naming strategies in Maybelline’s lip products	2025	7	.pdf	application/pdf	4613	206	50	Thus, cosmetic colour names in general, but specially in lipsticks, do much more than simply describe or designate hues: these “constructed nameables” instil lip products with a distinctive touch that helps relating them to their brand and also serve as an organising tool where all the colours in a collection are named in a coherent and homogeneous way in hopes of capturing customer attention. On the subject of the use of romance as a theme in cosmetic colour names (see Espinosa-Zaragoza, 2002), there is a patent ambivalence with the customer both seducing and being seduced.	cache/ccsj-309.pdf	txt/ccsj-309.txt