id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ccsj-407	Bortolotti, Alessandro	Exploring crossmodal correspondences through neuromarketing	2025	9	.pdf	application/pdf	6247	439	51	In this context, sensory marketing can be defined as a revolutionary approach to consumer engagement that leverages the five human senses to create immersive and memorable product experiences. A key concept in sensory marketing is crossmodal correspondence, which explores how the activation of one sense can influence the perception of another.	cache/ccsj-407.pdf	txt/ccsj-407.txt