id	sid	tid	token	lemma	pos
ccsj-407	1	1	36	36	NUM
ccsj-407	1	2	color	color	NOUN
ccsj-407	1	3	culture	culture	NOUN
ccsj-407	1	4	and	and	CCONJ
ccsj-407	1	5	science	science	PROPN
ccsj-407	1	6	journal	journal	PROPN
ccsj-407	1	7	vol	vol	NOUN
ccsj-407	1	8	.	.	PROPN
ccsj-407	1	9	17	17	NUM
ccsj-407	1	10	(	(	PUNCT
ccsj-407	1	11	1	1	NUM
ccsj-407	1	12	)	)	PUNCT
ccsj-407	1	13	doi	doi	NOUN
ccsj-407	1	14	:	:	PUNCT
ccsj-407	1	15	10.23738	10.23738	NUM
ccsj-407	1	16	/	/	SYM
ccsj-407	1	17	ccsj.170103	ccsj.170103	NOUN
ccsj-407	1	18	exploring	explore	VERB
ccsj-407	1	19	crossmodal	crossmodal	ADJ
ccsj-407	1	20	color	color	NOUN
ccsj-407	1	21	correspondences	correspondence	NOUN
ccsj-407	1	22	through	through	ADP
ccsj-407	1	23	neuromarketing	neuromarkete	VERB
ccsj-407	1	24	alessandro	alessandro	NOUN
ccsj-407	1	25	bortolotti1	bortolotti1	NOUN
ccsj-407	2	1	1university	1university	NUM
ccsj-407	2	2	“	"	PUNCT
ccsj-407	2	3	g.	g.	PROPN
ccsj-407	2	4	d'annunzio	d'annunzio	PROPN
ccsj-407	2	5	”	"	PUNCT
ccsj-407	2	6	of	of	ADP
ccsj-407	2	7	chieti	chieti	PROPN
ccsj-407	2	8	-	-	PUNCT
ccsj-407	2	9	pescara	pescara	PROPN
ccsj-407	2	10	,	,	PUNCT
ccsj-407	2	11	chieti	chieti	PROPN
ccsj-407	2	12	,	,	PUNCT
ccsj-407	2	13	italy	italy	PROPN
ccsj-407	2	14	.	.	PUNCT
ccsj-407	3	1	department	department	PROPN
ccsj-407	3	2	of	of	ADP
ccsj-407	3	3	neuroscience	neuroscience	NOUN
ccsj-407	3	4	,	,	PUNCT
ccsj-407	3	5	imaging	imaging	NOUN
ccsj-407	3	6	,	,	PUNCT
ccsj-407	3	7	and	and	CCONJ
ccsj-407	3	8	clinical	clinical	ADJ
ccsj-407	3	9	sciences	science	NOUN
ccsj-407	3	10	.	.	PUNCT
ccsj-407	4	1	alessandro.bortolotti@unich.it	alessandro.bortolotti@unich.it	PROPN
ccsj-407	4	2	abstract	abstract	ADV
ccsj-407	4	3	it	it	PRON
ccsj-407	4	4	is	be	AUX
ccsj-407	4	5	now	now	ADV
ccsj-407	4	6	well	well	ADV
ccsj-407	4	7	known	know	VERB
ccsj-407	4	8	that	that	SCONJ
ccsj-407	4	9	marketing	marketing	NOUN
ccsj-407	4	10	is	be	AUX
ccsj-407	4	11	evolving	evolve	VERB
ccsj-407	4	12	.	.	PUNCT
ccsj-407	5	1	in	in	ADP
ccsj-407	5	2	this	this	DET
ccsj-407	5	3	context	context	NOUN
ccsj-407	5	4	,	,	PUNCT
ccsj-407	5	5	sensory	sensory	ADJ
ccsj-407	5	6	marketing	marketing	NOUN
ccsj-407	5	7	can	can	AUX
ccsj-407	5	8	be	be	AUX
ccsj-407	5	9	defined	define	VERB
ccsj-407	5	10	as	as	ADP
ccsj-407	5	11	a	a	DET
ccsj-407	5	12	revolutionary	revolutionary	ADJ
ccsj-407	5	13	approach	approach	NOUN
ccsj-407	5	14	to	to	ADP
ccsj-407	5	15	consumer	consumer	NOUN
ccsj-407	5	16	engagement	engagement	NOUN
ccsj-407	5	17	that	that	PRON
ccsj-407	5	18	leverages	leverage	VERB
ccsj-407	5	19	the	the	DET
ccsj-407	5	20	five	five	NUM
ccsj-407	5	21	human	human	ADJ
ccsj-407	5	22	senses	sense	NOUN
ccsj-407	5	23	to	to	PART
ccsj-407	5	24	create	create	VERB
ccsj-407	5	25	immersive	immersive	NOUN
ccsj-407	5	26	and	and	CCONJ
ccsj-407	5	27	memorable	memorable	ADJ
ccsj-407	5	28	product	product	NOUN
ccsj-407	5	29	experiences	experience	NOUN
ccsj-407	5	30	.	.	PUNCT
ccsj-407	6	1	this	this	DET
ccsj-407	6	2	strategy	strategy	NOUN
ccsj-407	6	3	aims	aim	VERB
ccsj-407	6	4	to	to	PART
ccsj-407	6	5	build	build	VERB
ccsj-407	6	6	stronger	strong	ADJ
ccsj-407	6	7	emotional	emotional	ADJ
ccsj-407	6	8	connections	connection	NOUN
ccsj-407	6	9	and	and	CCONJ
ccsj-407	6	10	enhance	enhance	VERB
ccsj-407	6	11	interactions	interaction	NOUN
ccsj-407	6	12	with	with	ADP
ccsj-407	6	13	the	the	DET
ccsj-407	6	14	brand	brand	NOUN
ccsj-407	6	15	or	or	CCONJ
ccsj-407	6	16	the	the	DET
ccsj-407	6	17	product	product	NOUN
ccsj-407	6	18	itself	itself	PRON
ccsj-407	6	19	by	by	ADP
ccsj-407	6	20	tapping	tap	VERB
ccsj-407	6	21	into	into	ADP
ccsj-407	6	22	the	the	DET
ccsj-407	6	23	complex	complex	ADJ
ccsj-407	6	24	web	web	NOUN
ccsj-407	6	25	of	of	ADP
ccsj-407	6	26	sensory	sensory	ADJ
ccsj-407	6	27	perception	perception	NOUN
ccsj-407	6	28	.	.	PUNCT
ccsj-407	7	1	a	a	DET
ccsj-407	7	2	key	key	ADJ
ccsj-407	7	3	concept	concept	NOUN
ccsj-407	7	4	in	in	ADP
ccsj-407	7	5	sensory	sensory	ADJ
ccsj-407	7	6	marketing	marketing	NOUN
ccsj-407	7	7	is	be	AUX
ccsj-407	7	8	crossmodal	crossmodal	ADJ
ccsj-407	7	9	correspondence	correspondence	NOUN
ccsj-407	7	10	,	,	PUNCT
ccsj-407	7	11	which	which	PRON
ccsj-407	7	12	explores	explore	VERB
ccsj-407	7	13	how	how	SCONJ
ccsj-407	7	14	the	the	DET
ccsj-407	7	15	activation	activation	NOUN
ccsj-407	7	16	of	of	ADP
ccsj-407	7	17	one	one	NUM
ccsj-407	7	18	sense	sense	NOUN
ccsj-407	7	19	can	can	AUX
ccsj-407	7	20	influence	influence	VERB
ccsj-407	7	21	the	the	DET
ccsj-407	7	22	perception	perception	NOUN
ccsj-407	7	23	of	of	ADP
ccsj-407	7	24	another	another	PRON
ccsj-407	7	25	.	.	PUNCT
ccsj-407	8	1	for	for	ADP
ccsj-407	8	2	example	example	NOUN
ccsj-407	8	3	,	,	PUNCT
ccsj-407	8	4	the	the	DET
ccsj-407	8	5	perceived	perceive	VERB
ccsj-407	8	6	sweetness	sweetness	NOUN
ccsj-407	8	7	of	of	ADP
ccsj-407	8	8	a	a	DET
ccsj-407	8	9	product	product	NOUN
ccsj-407	8	10	can	can	AUX
ccsj-407	8	11	be	be	AUX
ccsj-407	8	12	heightened	heighten	VERB
ccsj-407	8	13	when	when	SCONJ
ccsj-407	8	14	associated	associate	VERB
ccsj-407	8	15	with	with	ADP
ccsj-407	8	16	the	the	DET
ccsj-407	8	17	color	color	NOUN
ccsj-407	8	18	red	red	NOUN
ccsj-407	8	19	.	.	PUNCT
ccsj-407	9	1	integrating	integrate	VERB
ccsj-407	9	2	neuromarketing	neuromarketing	NOUN
ccsj-407	9	3	principles	principle	NOUN
ccsj-407	9	4	,	,	PUNCT
ccsj-407	9	5	which	which	PRON
ccsj-407	9	6	utilize	utilize	VERB
ccsj-407	9	7	insights	insight	NOUN
ccsj-407	9	8	from	from	ADP
ccsj-407	9	9	neuroscience	neuroscience	NOUN
ccsj-407	9	10	,	,	PUNCT
ccsj-407	9	11	further	far	ADV
ccsj-407	9	12	enhances	enhance	VERB
ccsj-407	9	13	the	the	DET
ccsj-407	9	14	effectiveness	effectiveness	NOUN
ccsj-407	9	15	of	of	ADP
ccsj-407	9	16	sensory	sensory	ADJ
ccsj-407	9	17	marketing	marketing	NOUN
ccsj-407	9	18	.	.	PUNCT
ccsj-407	10	1	this	this	DET
ccsj-407	10	2	integration	integration	NOUN
ccsj-407	10	3	allows	allow	VERB
ccsj-407	10	4	marketers	marketer	NOUN
ccsj-407	10	5	to	to	PART
ccsj-407	10	6	understand	understand	VERB
ccsj-407	10	7	the	the	DET
ccsj-407	10	8	subconscious	subconscious	ADJ
ccsj-407	10	9	decision	decision	NOUN
ccsj-407	10	10	-	-	PUNCT
ccsj-407	10	11	making	make	VERB
ccsj-407	10	12	processes	process	NOUN
ccsj-407	10	13	that	that	PRON
ccsj-407	10	14	drive	drive	VERB
ccsj-407	10	15	consumer	consumer	NOUN
ccsj-407	10	16	behavior	behavior	NOUN
ccsj-407	10	17	.	.	PUNCT
ccsj-407	11	1	visual	visual	ADJ
ccsj-407	11	2	elements	element	NOUN
ccsj-407	11	3	,	,	PUNCT
ccsj-407	11	4	particularly	particularly	ADV
ccsj-407	11	5	color	color	NOUN
ccsj-407	11	6	,	,	PUNCT
ccsj-407	11	7	play	play	VERB
ccsj-407	11	8	a	a	DET
ccsj-407	11	9	crucial	crucial	ADJ
ccsj-407	11	10	role	role	NOUN
ccsj-407	11	11	,	,	PUNCT
ccsj-407	11	12	with	with	ADP
ccsj-407	11	13	studies	study	NOUN
ccsj-407	11	14	showing	show	VERB
ccsj-407	11	15	that	that	SCONJ
ccsj-407	11	16	color	color	NOUN
ccsj-407	11	17	significantly	significantly	ADV
ccsj-407	11	18	impacts	impact	VERB
ccsj-407	11	19	initial	initial	ADJ
ccsj-407	11	20	product	product	NOUN
ccsj-407	11	21	judgments	judgment	NOUN
ccsj-407	11	22	.	.	PUNCT
ccsj-407	12	1	sensory	sensory	ADJ
ccsj-407	12	2	marketing	marketing	NOUN
ccsj-407	12	3	transcends	transcend	VERB
ccsj-407	12	4	traditional	traditional	ADJ
ccsj-407	12	5	sales	sale	NOUN
ccsj-407	12	6	tactics	tactic	NOUN
ccsj-407	12	7	by	by	ADP
ccsj-407	12	8	fostering	foster	VERB
ccsj-407	12	9	deep	deep	ADJ
ccsj-407	12	10	,	,	PUNCT
ccsj-407	12	11	lasting	last	VERB
ccsj-407	12	12	relationships	relationship	NOUN
ccsj-407	12	13	with	with	ADP
ccsj-407	12	14	consumers	consumer	NOUN
ccsj-407	12	15	through	through	ADP
ccsj-407	12	16	multi	multi	ADJ
ccsj-407	12	17	-	-	ADJ
ccsj-407	12	18	sensory	sensory	ADJ
ccsj-407	12	19	experiences	experience	NOUN
ccsj-407	12	20	that	that	PRON
ccsj-407	12	21	engage	engage	VERB
ccsj-407	12	22	sight	sight	NOUN
ccsj-407	12	23	,	,	PUNCT
ccsj-407	12	24	sound	sound	ADJ
ccsj-407	12	25	,	,	PUNCT
ccsj-407	12	26	touch	touch	NOUN
ccsj-407	12	27	,	,	PUNCT
ccsj-407	12	28	taste	taste	NOUN
ccsj-407	12	29	,	,	PUNCT
ccsj-407	12	30	and	and	CCONJ
ccsj-407	12	31	smell	smell	NOUN
ccsj-407	12	32	.	.	PUNCT
ccsj-407	13	1	this	this	DET
ccsj-407	13	2	holistic	holistic	ADJ
ccsj-407	13	3	approach	approach	NOUN
ccsj-407	13	4	requires	require	VERB
ccsj-407	13	5	a	a	DET
ccsj-407	13	6	comprehensive	comprehensive	ADJ
ccsj-407	13	7	understanding	understanding	NOUN
ccsj-407	13	8	of	of	ADP
ccsj-407	13	9	target	target	NOUN
ccsj-407	13	10	demographics	demographic	NOUN
ccsj-407	13	11	,	,	PUNCT
ccsj-407	13	12	consumer	consumer	NOUN
ccsj-407	13	13	psychology	psychology	NOUN
ccsj-407	13	14	,	,	PUNCT
ccsj-407	13	15	and	and	CCONJ
ccsj-407	13	16	the	the	DET
ccsj-407	13	17	art	art	NOUN
ccsj-407	13	18	of	of	ADP
ccsj-407	13	19	creating	create	VERB
ccsj-407	13	20	personalized	personalize	VERB
ccsj-407	13	21	,	,	PUNCT
ccsj-407	13	22	engaging	engage	VERB
ccsj-407	13	23	experiences	experience	NOUN
ccsj-407	13	24	.	.	PUNCT
ccsj-407	14	1	as	as	SCONJ
ccsj-407	14	2	the	the	DET
ccsj-407	14	3	marketing	marketing	NOUN
ccsj-407	14	4	landscape	landscape	NOUN
ccsj-407	14	5	evolves	evolve	VERB
ccsj-407	14	6	,	,	PUNCT
ccsj-407	14	7	sensory	sensory	ADJ
ccsj-407	14	8	marketing	marketing	NOUN
ccsj-407	14	9	stands	stand	VERB
ccsj-407	14	10	at	at	ADP
ccsj-407	14	11	the	the	DET
ccsj-407	14	12	forefront	forefront	NOUN
ccsj-407	14	13	of	of	ADP
ccsj-407	14	14	innovation	innovation	NOUN
ccsj-407	14	15	,	,	PUNCT
ccsj-407	14	16	offering	offer	VERB
ccsj-407	14	17	a	a	DET
ccsj-407	14	18	pathway	pathway	NOUN
ccsj-407	14	19	to	to	ADP
ccsj-407	14	20	more	more	ADV
ccsj-407	14	21	meaningful	meaningful	ADJ
ccsj-407	14	22	consumer	consumer	NOUN
ccsj-407	14	23	engagement	engagement	NOUN
ccsj-407	14	24	and	and	CCONJ
ccsj-407	14	25	greater	great	ADJ
ccsj-407	14	26	brand	brand	NOUN
ccsj-407	14	27	loyalty	loyalty	NOUN
ccsj-407	14	28	.	.	PUNCT
ccsj-407	15	1	keywords	keyword	NOUN
ccsj-407	15	2	color	color	NOUN
ccsj-407	15	3	,	,	PUNCT
ccsj-407	15	4	neuromarketing	neuromarketing	NOUN
ccsj-407	15	5	,	,	PUNCT
ccsj-407	15	6	sensation	sensation	NOUN
ccsj-407	15	7	,	,	PUNCT
ccsj-407	15	8	perception	perception	NOUN
ccsj-407	15	9	,	,	PUNCT
ccsj-407	15	10	emotion	emotion	NOUN
ccsj-407	15	11	,	,	PUNCT
ccsj-407	15	12	behavioral	behavioral	ADJ
ccsj-407	15	13	economics	economic	NOUN
ccsj-407	15	14	.	.	PUNCT
ccsj-407	16	1	received	receive	VERB
ccsj-407	16	2	06/02/2025	06/02/2025	NUM
ccsj-407	16	3	;	;	PUNCT
ccsj-407	16	4	revised	revise	VERB
ccsj-407	16	5	27/03/2025	27/03/2025	NUM
ccsj-407	16	6	;	;	PUNCT
ccsj-407	16	7	accepted	accept	VERB
ccsj-407	16	8	28/03/2025	28/03/2025	NUM
ccsj-407	16	9	exploring	explore	VERB
ccsj-407	16	10	crossmodal	crossmodal	ADJ
ccsj-407	16	11	color	color	NOUN
ccsj-407	16	12	correspondences	correspondence	NOUN
ccsj-407	16	13	through	through	ADP
ccsj-407	16	14	neuromarketing	neuromarkete	VERB
ccsj-407	16	15	37	37	NUM
ccsj-407	16	16	color	color	NOUN
ccsj-407	16	17	culture	culture	NOUN
ccsj-407	16	18	and	and	CCONJ
ccsj-407	16	19	science	science	PROPN
ccsj-407	16	20	journal	journal	PROPN
ccsj-407	16	21	vol	vol	NOUN
ccsj-407	16	22	.	.	PROPN
ccsj-407	17	1	17	17	NUM
ccsj-407	17	2	(	(	PUNCT
ccsj-407	17	3	1	1	NUM
ccsj-407	17	4	)	)	PUNCT
ccsj-407	17	5	doi	doi	NOUN
ccsj-407	17	6	:	:	PUNCT
ccsj-407	17	7	10.23738	10.23738	NUM
ccsj-407	17	8	/	/	SYM
ccsj-407	17	9	ccsj.170103	ccsj.170103	PROPN
ccsj-407	17	10	1	1	NUM
ccsj-407	17	11	.	.	PUNCT
ccsj-407	18	1	introduction	introduction	NOUN
ccsj-407	18	2	in	in	ADP
ccsj-407	18	3	the	the	DET
ccsj-407	18	4	increasingly	increasingly	ADV
ccsj-407	18	5	fast	fast	ADV
ccsj-407	18	6	-	-	PUNCT
ccsj-407	18	7	paced	pace	VERB
ccsj-407	18	8	world	world	NOUN
ccsj-407	18	9	of	of	ADP
ccsj-407	18	10	marketing	marketing	NOUN
ccsj-407	18	11	and	and	CCONJ
ccsj-407	18	12	advertising	advertising	NOUN
ccsj-407	18	13	,	,	PUNCT
ccsj-407	18	14	companies	company	NOUN
ccsj-407	18	15	are	be	AUX
ccsj-407	18	16	constantly	constantly	ADV
ccsj-407	18	17	seeking	seek	VERB
ccsj-407	18	18	new	new	ADJ
ccsj-407	18	19	ways	way	NOUN
ccsj-407	18	20	to	to	PART
ccsj-407	18	21	capture	capture	VERB
ccsj-407	18	22	consumer	consumer	NOUN
ccsj-407	18	23	attention	attention	NOUN
ccsj-407	18	24	and	and	CCONJ
ccsj-407	18	25	consequently	consequently	ADV
ccsj-407	18	26	boost	boost	VERB
ccsj-407	18	27	their	their	PRON
ccsj-407	18	28	sales	sale	NOUN
ccsj-407	18	29	(	(	PUNCT
ccsj-407	18	30	krishna	krishna	PROPN
ccsj-407	18	31	et	et	PROPN
ccsj-407	18	32	al	al	PROPN
ccsj-407	18	33	.	.	PROPN
ccsj-407	18	34	,	,	PUNCT
ccsj-407	18	35	2016	2016	NUM
ccsj-407	18	36	;	;	PUNCT
ccsj-407	18	37	wörfel	wörfel	PROPN
ccsj-407	18	38	et	et	PROPN
ccsj-407	18	39	al	al	PROPN
ccsj-407	18	40	.	.	PROPN
ccsj-407	18	41	,	,	PUNCT
ccsj-407	18	42	2022	2022	NUM
ccsj-407	18	43	)	)	PUNCT
ccsj-407	18	44	.	.	PUNCT
ccsj-407	19	1	based	base	VERB
ccsj-407	19	2	on	on	ADP
ccsj-407	19	3	this	this	PRON
ccsj-407	19	4	,	,	PUNCT
ccsj-407	19	5	in	in	ADP
ccsj-407	19	6	his	his	PRON
ccsj-407	19	7	1999	1999	NUM
ccsj-407	19	8	article	article	NOUN
ccsj-407	19	9	,	,	PUNCT
ccsj-407	19	10	schmitt	schmitt	PROPN
ccsj-407	19	11	explores	explore	VERB
ccsj-407	19	12	a	a	DET
ccsj-407	19	13	new	new	ADJ
ccsj-407	19	14	approach	approach	NOUN
ccsj-407	19	15	to	to	ADP
ccsj-407	19	16	marketing	marketing	NOUN
ccsj-407	19	17	called	call	VERB
ccsj-407	19	18	“	"	PUNCT
ccsj-407	19	19	experiential	experiential	ADJ
ccsj-407	19	20	marketing	marketing	NOUN
ccsj-407	19	21	”	"	PUNCT
ccsj-407	19	22	with	with	ADP
ccsj-407	19	23	the	the	DET
ccsj-407	19	24	same	same	ADJ
ccsj-407	19	25	approach	approach	NOUN
ccsj-407	19	26	as	as	ADP
ccsj-407	19	27	behavioral	behavioral	ADJ
ccsj-407	19	28	economics	economic	NOUN
ccsj-407	19	29	(	(	PUNCT
ccsj-407	19	30	thaler	thaler	NOUN
ccsj-407	19	31	,	,	PUNCT
ccsj-407	19	32	2016	2016	NUM
ccsj-407	19	33	)	)	PUNCT
ccsj-407	19	34	.	.	PUNCT
ccsj-407	20	1	traditional	traditional	ADJ
ccsj-407	20	2	marketing	marketing	NOUN
ccsj-407	20	3	tends	tend	VERB
ccsj-407	20	4	to	to	PART
ccsj-407	20	5	view	view	VERB
ccsj-407	20	6	consumers	consumer	NOUN
ccsj-407	20	7	as	as	ADP
ccsj-407	20	8	rational	rational	ADJ
ccsj-407	20	9	decision	decision	NOUN
ccsj-407	20	10	-	-	PUNCT
ccsj-407	20	11	makers	maker	NOUN
ccsj-407	20	12	who	who	PRON
ccsj-407	20	13	focus	focus	VERB
ccsj-407	20	14	primarily	primarily	ADV
ccsj-407	20	15	on	on	ADP
ccsj-407	20	16	the	the	DET
ccsj-407	20	17	functional	functional	ADJ
ccsj-407	20	18	characteristics	characteristic	NOUN
ccsj-407	20	19	and	and	CCONJ
ccsj-407	20	20	benef	benef	VERB
ccsj-407	20	21	its	its	PRON
ccsj-407	20	22	of	of	ADP
ccsj-407	20	23	products	product	NOUN
ccsj-407	20	24	.	.	PUNCT
ccsj-407	21	1	however	however	ADV
ccsj-407	21	2	,	,	PUNCT
ccsj-407	21	3	schmitt	schmitt	PROPN
ccsj-407	21	4	introduces	introduce	VERB
ccsj-407	21	5	experiential	experiential	ADJ
ccsj-407	21	6	marketing	marketing	NOUN
ccsj-407	21	7	,	,	PUNCT
ccsj-407	21	8	which	which	PRON
ccsj-407	21	9	sees	see	VERB
ccsj-407	21	10	consumers	consumer	NOUN
ccsj-407	21	11	as	as	ADP
ccsj-407	21	12	both	both	CCONJ
ccsj-407	21	13	rational	rational	ADJ
ccsj-407	21	14	and	and	CCONJ
ccsj-407	21	15	emotional	emotional	ADJ
ccsj-407	21	16	beings	being	NOUN
ccsj-407	21	17	who	who	PRON
ccsj-407	21	18	seek	seek	VERB
ccsj-407	21	19	enjoyable	enjoyable	ADJ
ccsj-407	21	20	and	and	CCONJ
ccsj-407	21	21	memorable	memorable	ADJ
ccsj-407	21	22	experiences	experience	NOUN
ccsj-407	21	23	(	(	PUNCT
ccsj-407	21	24	schmitt	schmitt	NOUN
ccsj-407	21	25	,	,	PUNCT
ccsj-407	21	26	1999	1999	NUM
ccsj-407	21	27	)	)	PUNCT
ccsj-407	21	28	.	.	PUNCT
ccsj-407	22	1	schmitt	schmitt	PROPN
ccsj-407	22	2	outlines	outline	VERB
ccsj-407	22	3	f	f	PROPN
ccsj-407	22	4	i	i	PRON
ccsj-407	22	5	ve	ve	VERB
ccsj-407	22	6	distinct	distinct	ADJ
ccsj-407	22	7	types	type	NOUN
ccsj-407	22	8	of	of	ADP
ccsj-407	22	9	experiences	experience	NOUN
ccsj-407	22	10	that	that	SCONJ
ccsj-407	22	11	marketers	marketer	NOUN
ccsj-407	22	12	can	can	AUX
ccsj-407	22	13	create	create	VERB
ccsj-407	22	14	for	for	ADP
ccsj-407	22	15	their	their	PRON
ccsj-407	22	16	customers	customer	NOUN
ccsj-407	22	17	.	.	PUNCT
ccsj-407	23	1	the	the	DET
ccsj-407	23	2	f	f	PROPN
ccsj-407	23	3	irst	irst	NOUN
ccsj-407	23	4	type	type	NOUN
ccsj-407	23	5	is	be	AUX
ccsj-407	23	6	sensory	sensory	ADJ
ccsj-407	23	7	experiences	experience	NOUN
ccsj-407	23	8	(	(	PUNCT
ccsj-407	23	9	sense	sense	NOUN
ccsj-407	23	10	)	)	PUNCT
ccsj-407	23	11	,	,	PUNCT
ccsj-407	23	12	which	which	PRON
ccsj-407	23	13	engage	engage	VERB
ccsj-407	23	14	the	the	DET
ccsj-407	23	15	consumer	consumer	NOUN
ccsj-407	23	16	's	's	PART
ccsj-407	23	17	senses	sense	NOUN
ccsj-407	23	18	—	—	PUNCT
ccsj-407	23	19	sight	sight	NOUN
ccsj-407	23	20	,	,	PUNCT
ccsj-407	23	21	sound	sound	ADJ
ccsj-407	23	22	,	,	PUNCT
ccsj-407	23	23	touch	touch	NOUN
ccsj-407	23	24	,	,	PUNCT
ccsj-407	23	25	taste	taste	NOUN
ccsj-407	23	26	,	,	PUNCT
ccsj-407	23	27	and	and	CCONJ
ccsj-407	23	28	smell	smell	VERB
ccsj-407	23	29	.	.	PUNCT
ccsj-407	24	1	imagine	imagine	VERB
ccsj-407	24	2	walking	walk	VERB
ccsj-407	24	3	into	into	ADP
ccsj-407	24	4	a	a	DET
ccsj-407	24	5	store	store	NOUN
ccsj-407	24	6	where	where	SCONJ
ccsj-407	24	7	the	the	DET
ccsj-407	24	8	lighting	lighting	NOUN
ccsj-407	24	9	is	be	AUX
ccsj-407	24	10	just	just	ADV
ccsj-407	24	11	right	right	ADJ
ccsj-407	24	12	,	,	PUNCT
ccsj-407	24	13	the	the	DET
ccsj-407	24	14	music	music	NOUN
ccsj-407	24	15	is	be	AUX
ccsj-407	24	16	soothing	soothing	ADJ
ccsj-407	24	17	,	,	PUNCT
ccsj-407	24	18	and	and	CCONJ
ccsj-407	24	19	there	there	PRON
ccsj-407	24	20	's	be	VERB
ccsj-407	24	21	a	a	DET
ccsj-407	24	22	pleasant	pleasant	ADJ
ccsj-407	24	23	scent	scent	NOUN
ccsj-407	24	24	in	in	ADP
ccsj-407	24	25	the	the	DET
ccsj-407	24	26	air	air	NOUN
ccsj-407	24	27	.	.	PUNCT
ccsj-407	25	1	all	all	DET
ccsj-407	25	2	these	these	DET
ccsj-407	25	3	elements	element	NOUN
ccsj-407	25	4	work	work	VERB
ccsj-407	25	5	together	together	ADV
ccsj-407	25	6	to	to	PART
ccsj-407	25	7	create	create	VERB
ccsj-407	25	8	a	a	DET
ccsj-407	25	9	welcoming	welcoming	ADJ
ccsj-407	25	10	and	and	CCONJ
ccsj-407	25	11	enjoyable	enjoyable	ADJ
ccsj-407	25	12	atmosphere	atmosphere	NOUN
ccsj-407	25	13	(	(	PUNCT
ccsj-407	25	14	hultén	hultén	NOUN
ccsj-407	25	15	,	,	PUNCT
ccsj-407	25	16	2011	2011	NUM
ccsj-407	25	17	)	)	PUNCT
ccsj-407	25	18	.	.	PUNCT
ccsj-407	26	1	next	next	ADV
ccsj-407	26	2	,	,	PUNCT
ccsj-407	26	3	we	we	PRON
ccsj-407	26	4	have	have	VERB
ccsj-407	26	5	af	af	PROPN
ccsj-407	26	6	fective	fective	ADJ
ccsj-407	26	7	experiences	experience	NOUN
ccsj-407	26	8	(	(	PUNCT
ccsj-407	26	9	feel	feel	NOUN
ccsj-407	26	10	)	)	PUNCT
ccsj-407	26	11	,	,	PUNCT
ccsj-407	26	12	which	which	PRON
ccsj-407	26	13	aim	aim	VERB
ccsj-407	26	14	to	to	PART
ccsj-407	26	15	evoke	evoke	VERB
ccsj-407	26	16	emotions	emotion	NOUN
ccsj-407	26	17	and	and	CCONJ
ccsj-407	26	18	feelings	feeling	NOUN
ccsj-407	26	19	.	.	PUNCT
ccsj-407	27	1	think	think	VERB
ccsj-407	27	2	of	of	ADP
ccsj-407	27	3	an	an	DET
ccsj-407	27	4	advertising	advertising	NOUN
ccsj-407	27	5	campaign	campaign	NOUN
ccsj-407	27	6	that	that	PRON
ccsj-407	27	7	tells	tell	VERB
ccsj-407	27	8	a	a	DET
ccsj-407	27	9	heartwarming	heartwarming	ADJ
ccsj-407	27	10	story	story	NOUN
ccsj-407	27	11	,	,	PUNCT
ccsj-407	27	12	making	make	VERB
ccsj-407	27	13	you	you	PRON
ccsj-407	27	14	feel	feel	VERB
ccsj-407	27	15	joy	joy	NOUN
ccsj-407	27	16	,	,	PUNCT
ccsj-407	27	17	nostalgia	nostalgia	NOUN
ccsj-407	27	18	,	,	PUNCT
ccsj-407	27	19	or	or	CCONJ
ccsj-407	27	20	empathy	empathy	NOUN
ccsj-407	27	21	.	.	PUNCT
ccsj-407	28	1	these	these	DET
ccsj-407	28	2	emotional	emotional	ADJ
ccsj-407	28	3	connections	connection	NOUN
ccsj-407	28	4	can	can	AUX
ccsj-407	28	5	make	make	VERB
ccsj-407	28	6	a	a	DET
ccsj-407	28	7	brand	brand	NOUN
ccsj-407	28	8	more	more	ADV
ccsj-407	28	9	memorable	memorable	ADJ
ccsj-407	28	10	and	and	CCONJ
ccsj-407	28	11	meaningful	meaningful	ADJ
ccsj-407	28	12	to	to	ADP
ccsj-407	28	13	consumers	consumer	NOUN
ccsj-407	28	14	(	(	PUNCT
ccsj-407	28	15	brakus	brakus	PROPN
ccsj-407	28	16	,	,	PUNCT
ccsj-407	28	17	schmitt	schmitt	NOUN
ccsj-407	28	18	,	,	PUNCT
ccsj-407	28	19	&	&	CCONJ
ccsj-407	28	20	zarantonello	zarantonello	PROPN
ccsj-407	28	21	,	,	PUNCT
ccsj-407	28	22	2009	2009	NUM
ccsj-407	28	23	)	)	PUNCT
ccsj-407	28	24	.	.	PUNCT
ccsj-407	29	1	creative	creative	ADJ
ccsj-407	29	2	cognitive	cognitive	ADJ
ccsj-407	29	3	experiences	experience	NOUN
ccsj-407	29	4	(	(	PUNCT
ccsj-407	29	5	think	think	NOUN
ccsj-407	29	6	)	)	PUNCT
ccsj-407	29	7	are	be	AUX
ccsj-407	29	8	designed	design	VERB
ccsj-407	29	9	to	to	PART
ccsj-407	29	10	stimulate	stimulate	VERB
ccsj-407	29	11	the	the	DET
ccsj-407	29	12	consumer	consumer	NOUN
ccsj-407	29	13	's	's	PART
ccsj-407	29	14	thinking	thinking	NOUN
ccsj-407	29	15	and	and	CCONJ
ccsj-407	29	16	creativity	creativity	NOUN
ccsj-407	29	17	.	.	PUNCT
ccsj-407	30	1	for	for	ADP
ccsj-407	30	2	example	example	NOUN
ccsj-407	30	3	,	,	PUNCT
ccsj-407	30	4	a	a	DET
ccsj-407	30	5	company	company	NOUN
ccsj-407	30	6	might	might	AUX
ccsj-407	30	7	host	host	VERB
ccsj-407	30	8	a	a	DET
ccsj-407	30	9	contest	contest	NOUN
ccsj-407	30	10	where	where	SCONJ
ccsj-407	30	11	customers	customer	NOUN
ccsj-407	30	12	can	can	AUX
ccsj-407	30	13	submit	submit	VERB
ccsj-407	30	14	their	their	PRON
ccsj-407	30	15	ideas	idea	NOUN
ccsj-407	30	16	for	for	ADP
ccsj-407	30	17	a	a	DET
ccsj-407	30	18	new	new	ADJ
ccsj-407	30	19	product	product	NOUN
ccsj-407	30	20	,	,	PUNCT
ccsj-407	30	21	or	or	CCONJ
ccsj-407	30	22	they	they	PRON
ccsj-407	30	23	might	might	AUX
ccsj-407	30	24	organize	organize	VERB
ccsj-407	30	25	a	a	DET
ccsj-407	30	26	workshop	workshop	NOUN
ccsj-407	30	27	that	that	PRON
ccsj-407	30	28	encourages	encourage	VERB
ccsj-407	30	29	creative	creative	ADJ
ccsj-407	30	30	problemsolving	problemsolving	NOUN
ccsj-407	30	31	.	.	PUNCT
ccsj-407	31	1	these	these	DET
ccsj-407	31	2	activities	activity	NOUN
ccsj-407	31	3	engage	engage	VERB
ccsj-407	31	4	the	the	DET
ccsj-407	31	5	intellect	intellect	NOUN
ccsj-407	31	6	and	and	CCONJ
ccsj-407	31	7	foster	foster	VERB
ccsj-407	31	8	a	a	DET
ccsj-407	31	9	deeper	deep	ADJ
ccsj-407	31	10	connection	connection	NOUN
ccsj-407	31	11	with	with	ADP
ccsj-407	31	12	the	the	DET
ccsj-407	31	13	brand	brand	NOUN
ccsj-407	31	14	(	(	PUNCT
ccsj-407	31	15	zaltman	zaltman	NOUN
ccsj-407	31	16	,	,	PUNCT
ccsj-407	31	17	2003	2003	NUM
ccsj-407	31	18	)	)	PUNCT
ccsj-407	31	19	.	.	PUNCT
ccsj-407	32	1	physical	physical	ADJ
ccsj-407	32	2	experiences	experience	NOUN
ccsj-407	32	3	,	,	PUNCT
ccsj-407	32	4	behaviors	behavior	NOUN
ccsj-407	32	5	,	,	PUNCT
ccsj-407	32	6	and	and	CCONJ
ccsj-407	32	7	lifestyles	lifestyle	NOUN
ccsj-407	32	8	(	(	PUNCT
ccsj-407	32	9	act	act	NOUN
ccsj-407	32	10	)	)	PUNCT
ccsj-407	32	11	encourage	encourage	VERB
ccsj-407	32	12	consumers	consumer	NOUN
ccsj-407	32	13	to	to	PART
ccsj-407	32	14	take	take	VERB
ccsj-407	32	15	action	action	NOUN
ccsj-407	32	16	and	and	CCONJ
ccsj-407	32	17	change	change	VERB
ccsj-407	32	18	their	their	PRON
ccsj-407	32	19	behaviors	behavior	NOUN
ccsj-407	32	20	or	or	CCONJ
ccsj-407	32	21	lifestyles	lifestyle	NOUN
ccsj-407	32	22	.	.	PUNCT
ccsj-407	33	1	a	a	DET
ccsj-407	33	2	f	f	PROPN
ccsj-407	33	3	itness	itness	NOUN
ccsj-407	33	4	brand	brand	NOUN
ccsj-407	33	5	,	,	PUNCT
ccsj-407	33	6	for	for	ADP
ccsj-407	33	7	instance	instance	NOUN
ccsj-407	33	8	,	,	PUNCT
ccsj-407	33	9	might	might	AUX
ccsj-407	33	10	of	of	ADP
ccsj-407	33	11	fer	fer	PROPN
ccsj-407	33	12	interactive	interactive	ADJ
ccsj-407	33	13	workout	workout	NOUN
ccsj-407	33	14	classes	class	NOUN
ccsj-407	33	15	that	that	PRON
ccsj-407	33	16	motivate	motivate	VERB
ccsj-407	33	17	people	people	NOUN
ccsj-407	33	18	to	to	PART
ccsj-407	33	19	adopt	adopt	VERB
ccsj-407	33	20	healthier	healthy	ADJ
ccsj-407	33	21	habits	habit	NOUN
ccsj-407	33	22	.	.	PUNCT
ccsj-407	34	1	by	by	ADP
ccsj-407	34	2	integrating	integrate	VERB
ccsj-407	34	3	the	the	DET
ccsj-407	34	4	brand	brand	NOUN
ccsj-407	34	5	into	into	ADP
ccsj-407	34	6	their	their	PRON
ccsj-407	34	7	daily	daily	ADJ
ccsj-407	34	8	routines	routine	NOUN
ccsj-407	34	9	,	,	PUNCT
ccsj-407	34	10	consumers	consumer	NOUN
ccsj-407	34	11	form	form	VERB
ccsj-407	34	12	a	a	DET
ccsj-407	34	13	stronger	strong	ADJ
ccsj-407	34	14	bond	bond	NOUN
ccsj-407	34	15	with	with	ADP
ccsj-407	34	16	it	it	PRON
ccsj-407	34	17	(	(	PUNCT
ccsj-407	34	18	pine	pine	PROPN
ccsj-407	34	19	&	&	CCONJ
ccsj-407	34	20	gilmore	gilmore	PROPN
ccsj-407	34	21	,	,	PUNCT
ccsj-407	34	22	1998	1998	NUM
ccsj-407	34	23	)	)	PUNCT
ccsj-407	34	24	.	.	PUNCT
ccsj-407	35	1	at	at	ADP
ccsj-407	35	2	the	the	DET
ccsj-407	35	3	end	end	NOUN
ccsj-407	35	4	,	,	PUNCT
ccsj-407	35	5	there	there	PRON
ccsj-407	35	6	are	be	VERB
ccsj-407	35	7	social	social	ADJ
ccsj-407	35	8	identity	identity	NOUN
ccsj-407	35	9	experiences	experience	NOUN
ccsj-407	35	10	(	(	PUNCT
ccsj-407	35	11	relate	relate	VERB
ccsj-407	35	12	)	)	PUNCT
ccsj-407	35	13	,	,	PUNCT
ccsj-407	35	14	which	which	PRON
ccsj-407	35	15	are	be	AUX
ccsj-407	35	16	based	base	VERB
ccsj-407	35	17	on	on	ADP
ccsj-407	35	18	social	social	ADJ
ccsj-407	35	19	relationships	relationship	NOUN
ccsj-407	35	20	and	and	CCONJ
ccsj-407	35	21	group	group	NOUN
ccsj-407	35	22	identity	identity	NOUN
ccsj-407	35	23	.	.	PUNCT
ccsj-407	36	1	a	a	DET
ccsj-407	36	2	brand	brand	NOUN
ccsj-407	36	3	might	might	AUX
ccsj-407	36	4	create	create	VERB
ccsj-407	36	5	an	an	DET
ccsj-407	36	6	online	online	ADJ
ccsj-407	36	7	community	community	NOUN
ccsj-407	36	8	where	where	SCONJ
ccsj-407	36	9	customers	customer	NOUN
ccsj-407	36	10	can	can	AUX
ccsj-407	36	11	share	share	VERB
ccsj-407	36	12	their	their	PRON
ccsj-407	36	13	experiences	experience	NOUN
ccsj-407	36	14	and	and	CCONJ
ccsj-407	36	15	feel	feel	VERB
ccsj-407	36	16	part	part	NOUN
ccsj-407	36	17	of	of	ADP
ccsj-407	36	18	a	a	DET
ccsj-407	36	19	group	group	NOUN
ccsj-407	36	20	with	with	ADP
ccsj-407	36	21	common	common	ADJ
ccsj-407	36	22	interests	interest	NOUN
ccsj-407	36	23	.	.	PUNCT
ccsj-407	37	1	this	this	DET
ccsj-407	37	2	sense	sense	NOUN
ccsj-407	37	3	of	of	ADP
ccsj-407	37	4	belonging	belonging	NOUN
ccsj-407	37	5	and	and	CCONJ
ccsj-407	37	6	identity	identity	NOUN
ccsj-407	37	7	can	can	AUX
ccsj-407	37	8	enhance	enhance	VERB
ccsj-407	37	9	the	the	DET
ccsj-407	37	10	overall	overall	ADJ
ccsj-407	37	11	brand	brand	NOUN
ccsj-407	37	12	experience	experience	NOUN
ccsj-407	37	13	(	(	PUNCT
ccsj-407	37	14	muniz	muniz	PROPN
ccsj-407	37	15	&	&	CCONJ
ccsj-407	37	16	o’guinn	o’guinn	PROPN
ccsj-407	37	17	,	,	PUNCT
ccsj-407	37	18	2001	2001	NUM
ccsj-407	37	19	)	)	PUNCT
ccsj-407	37	20	.	.	PUNCT
ccsj-407	38	1	schmitt	schmitt	PROPN
ccsj-407	38	2	in	in	ADP
ccsj-407	38	3	his	his	PRON
ccsj-407	38	4	work	work	NOUN
ccsj-407	38	5	also	also	ADV
ccsj-407	38	6	discusses	discuss	VERB
ccsj-407	38	7	how	how	SCONJ
ccsj-407	38	8	these	these	DET
ccsj-407	38	9	experiences	experience	NOUN
ccsj-407	38	10	are	be	AUX
ccsj-407	38	11	facilitated	facilitate	VERB
ccsj-407	38	12	by	by	ADP
ccsj-407	38	13	what	what	PRON
ccsj-407	38	14	he	he	PRON
ccsj-407	38	15	calls	call	VERB
ccsj-407	38	16	experience	experience	NOUN
ccsj-407	38	17	providers	provider	NOUN
ccsj-407	38	18	(	(	PUNCT
ccsj-407	38	19	expros	expros	PROPN
ccsj-407	38	20	)	)	PUNCT
ccsj-407	38	21	.	.	PUNCT
ccsj-407	39	1	these	these	PRON
ccsj-407	39	2	include	include	VERB
ccsj-407	39	3	elements	element	NOUN
ccsj-407	39	4	like	like	ADP
ccsj-407	39	5	communication	communication	NOUN
ccsj-407	39	6	,	,	PUNCT
ccsj-407	39	7	visual	visual	ADJ
ccsj-407	39	8	and	and	CCONJ
ccsj-407	39	9	verbal	verbal	ADJ
ccsj-407	39	10	identity	identity	NOUN
ccsj-407	39	11	,	,	PUNCT
ccsj-407	39	12	product	product	NOUN
ccsj-407	39	13	presence	presence	NOUN
ccsj-407	39	14	,	,	PUNCT
ccsj-407	39	15	and	and	CCONJ
ccsj-407	39	16	electronic	electronic	ADJ
ccsj-407	39	17	media	medium	NOUN
ccsj-407	39	18	.	.	PUNCT
ccsj-407	40	1	the	the	DET
ccsj-407	40	2	ultimate	ultimate	ADJ
ccsj-407	40	3	goal	goal	NOUN
ccsj-407	40	4	of	of	ADP
ccsj-407	40	5	experiential	experiential	ADJ
ccsj-407	40	6	marketing	marketing	NOUN
ccsj-407	40	7	is	be	AUX
ccsj-407	40	8	to	to	PART
ccsj-407	40	9	create	create	VERB
ccsj-407	40	10	holistic	holistic	ADJ
ccsj-407	40	11	experiences	experience	NOUN
ccsj-407	40	12	that	that	PRON
ccsj-407	40	13	integrate	integrate	VERB
ccsj-407	40	14	these	these	DET
ccsj-407	40	15	individual	individual	ADJ
ccsj-407	40	16	elements	element	NOUN
ccsj-407	40	17	into	into	ADP
ccsj-407	40	18	a	a	DET
ccsj-407	40	19	cohesive	cohesive	ADJ
ccsj-407	40	20	and	and	CCONJ
ccsj-407	40	21	engaging	engaging	ADJ
ccsj-407	40	22	whole	whole	NOUN
ccsj-407	40	23	.	.	PUNCT
ccsj-407	41	1	by	by	ADP
ccsj-407	41	2	focusing	focus	VERB
ccsj-407	41	3	on	on	ADP
ccsj-407	41	4	creating	create	VERB
ccsj-407	41	5	these	these	DET
ccsj-407	41	6	rich	rich	ADJ
ccsj-407	41	7	,	,	PUNCT
ccsj-407	41	8	multi	multi	ADJ
ccsj-407	41	9	-	-	ADJ
ccsj-407	41	10	faceted	faceted	ADJ
ccsj-407	41	11	experiences	experience	NOUN
ccsj-407	41	12	,	,	PUNCT
ccsj-407	41	13	marketers	marketer	NOUN
ccsj-407	41	14	can	can	AUX
ccsj-407	41	15	move	move	VERB
ccsj-407	41	16	beyond	beyond	ADP
ccsj-407	41	17	the	the	DET
ccsj-407	41	18	traditional	traditional	ADJ
ccsj-407	41	19	emphasis	emphasis	NOUN
ccsj-407	41	20	on	on	ADP
ccsj-407	41	21	functional	functional	ADJ
ccsj-407	41	22	benef	benef	ADJ
ccsj-407	41	23	its	its	PRON
ccsj-407	41	24	and	and	CCONJ
ccsj-407	41	25	instead	instead	ADV
ccsj-407	41	26	build	build	VERB
ccsj-407	41	27	strong	strong	ADJ
ccsj-407	41	28	emotional	emotional	ADJ
ccsj-407	41	29	connections	connection	NOUN
ccsj-407	41	30	with	with	ADP
ccsj-407	41	31	their	their	PRON
ccsj-407	41	32	customers	customer	NOUN
ccsj-407	41	33	.	.	PUNCT
ccsj-407	42	1	this	this	DET
ccsj-407	42	2	approach	approach	NOUN
ccsj-407	42	3	not	not	PART
ccsj-407	42	4	only	only	ADV
ccsj-407	42	5	makes	make	VERB
ccsj-407	42	6	the	the	DET
ccsj-407	42	7	brand	brand	NOUN
ccsj-407	42	8	more	more	ADV
ccsj-407	42	9	memorable	memorable	ADJ
ccsj-407	42	10	but	but	CCONJ
ccsj-407	42	11	also	also	ADV
ccsj-407	42	12	fosters	foster	VERB
ccsj-407	42	13	loyalty	loyalty	NOUN
ccsj-407	42	14	and	and	CCONJ
ccsj-407	42	15	long	long	ADJ
ccsj-407	42	16	-	-	PUNCT
ccsj-407	42	17	term	term	NOUN
ccsj-407	42	18	engagement	engagement	NOUN
ccsj-407	42	19	(	(	PUNCT
ccsj-407	42	20	schmitt	schmitt	PROPN
ccsj-407	42	21	,	,	PUNCT
ccsj-407	42	22	1999	1999	NUM
ccsj-407	42	23	)	)	PUNCT
ccsj-407	42	24	.	.	PUNCT
ccsj-407	43	1	starting	start	VERB
ccsj-407	43	2	f	f	PROPN
ccsj-407	43	3	rom	rom	VERB
ccsj-407	43	4	this	this	PRON
ccsj-407	43	5	,	,	PUNCT
ccsj-407	43	6	since	since	SCONJ
ccsj-407	43	7	2010	2010	NUM
ccsj-407	43	8	,	,	PUNCT
ccsj-407	43	9	and	and	CCONJ
ccsj-407	43	10	perhaps	perhaps	ADV
ccsj-407	43	11	experiencing	experience	VERB
ccsj-407	43	12	its	its	PRON
ccsj-407	43	13	peak	peak	NOUN
ccsj-407	43	14	of	of	ADP
ccsj-407	43	15	interest	interest	NOUN
ccsj-407	43	16	today	today	NOUN
ccsj-407	43	17	f	f	PROPN
ccsj-407	43	18	rom	rom	PROPN
ccsj-407	43	19	both	both	CCONJ
ccsj-407	43	20	a	a	DET
ccsj-407	43	21	scientif	scientif	NOUN
ccsj-407	43	22	ic	ic	INTJ
ccsj-407	44	1	and	and	CCONJ
ccsj-407	44	2	nonscientif	nonscientif	INTJ
ccsj-407	44	3	ic	ic	INTJ
ccsj-407	44	4	standpoint	standpoint	NOUN
ccsj-407	44	5	,	,	PUNCT
ccsj-407	44	6	one	one	NUM
ccsj-407	44	7	of	of	ADP
ccsj-407	44	8	the	the	DET
ccsj-407	44	9	most	most	ADJ
ccsj-407	44	10	ef	ef	ADJ
ccsj-407	44	11	fective	fective	ADJ
ccsj-407	44	12	strategies	strategy	NOUN
ccsj-407	44	13	has	have	AUX
ccsj-407	44	14	been	be	AUX
ccsj-407	44	15	"	"	PUNCT
ccsj-407	44	16	sensory	sensory	ADJ
ccsj-407	44	17	marketing	marketing	NOUN
ccsj-407	44	18	"	"	PUNCT
ccsj-407	44	19	(	(	PUNCT
ccsj-407	44	20	krishna	krishna	PROPN
ccsj-407	44	21	&	&	CCONJ
ccsj-407	44	22	schwarz	schwarz	PROPN
ccsj-407	44	23	,	,	PUNCT
ccsj-407	44	24	2014	2014	NUM
ccsj-407	44	25	)	)	PUNCT
ccsj-407	44	26	.	.	PUNCT
ccsj-407	45	1	this	this	DET
ccsj-407	45	2	tactic	tactic	NOUN
ccsj-407	45	3	engages	engage	VERB
ccsj-407	45	4	human	human	ADJ
ccsj-407	45	5	senses	sense	NOUN
ccsj-407	45	6	to	to	PART
ccsj-407	45	7	forge	forge	VERB
ccsj-407	45	8	deeper	deep	ADJ
ccsj-407	45	9	emotional	emotional	ADJ
ccsj-407	45	10	connections	connection	NOUN
ccsj-407	45	11	between	between	ADP
ccsj-407	45	12	brands	brand	NOUN
ccsj-407	45	13	,	,	PUNCT
ccsj-407	45	14	products	product	NOUN
ccsj-407	45	15	,	,	PUNCT
ccsj-407	45	16	and	and	CCONJ
ccsj-407	45	17	consumers	consumer	NOUN
ccsj-407	45	18	,	,	PUNCT
ccsj-407	45	19	ensuring	ensure	VERB
ccsj-407	45	20	that	that	SCONJ
ccsj-407	45	21	the	the	DET
ccsj-407	45	22	product	product	NOUN
ccsj-407	45	23	/	/	SYM
ccsj-407	45	24	brand	brand	NOUN
ccsj-407	45	25	-	-	PUNCT
ccsj-407	45	26	consumer	consumer	NOUN
ccsj-407	45	27	interaction	interaction	NOUN
ccsj-407	45	28	is	be	AUX
ccsj-407	45	29	an	an	DET
ccsj-407	45	30	increasingly	increasingly	ADV
ccsj-407	45	31	unique	unique	ADJ
ccsj-407	45	32	and	and	CCONJ
ccsj-407	45	33	memorable	memorable	ADJ
ccsj-407	45	34	experience	experience	NOUN
ccsj-407	45	35	(	(	PUNCT
ccsj-407	45	36	krishna	krishna	PROPN
ccsj-407	45	37	,	,	PUNCT
ccsj-407	45	38	2011	2011	NUM
ccsj-407	45	39	;	;	PUNCT
ccsj-407	45	40	hultén	hultén	NOUN
ccsj-407	45	41	,	,	PUNCT
ccsj-407	45	42	2011	2011	NUM
ccsj-407	45	43	)	)	PUNCT
ccsj-407	45	44	.	.	PUNCT
ccsj-407	46	1	the	the	DET
ccsj-407	46	2	consideration	consideration	NOUN
ccsj-407	46	3	and	and	CCONJ
ccsj-407	46	4	use	use	NOUN
ccsj-407	46	5	of	of	ADP
ccsj-407	46	6	senses	sense	NOUN
ccsj-407	46	7	as	as	ADP
ccsj-407	46	8	an	an	DET
ccsj-407	46	9	essential	essential	ADJ
ccsj-407	46	10	part	part	NOUN
ccsj-407	46	11	of	of	ADP
ccsj-407	46	12	marketing	marketing	NOUN
ccsj-407	46	13	strategies	strategy	NOUN
ccsj-407	46	14	has	have	VERB
ccsj-407	46	15	a	a	DET
ccsj-407	46	16	long	long	ADJ
ccsj-407	46	17	history	history	NOUN
ccsj-407	46	18	.	.	PUNCT
ccsj-407	47	1	however	however	ADV
ccsj-407	47	2	,	,	PUNCT
ccsj-407	47	3	the	the	DET
ccsj-407	47	4	concept	concept	NOUN
ccsj-407	47	5	of	of	ADP
ccsj-407	47	6	"	"	PUNCT
ccsj-407	47	7	sensory	sensory	ADJ
ccsj-407	47	8	marketing	marketing	NOUN
ccsj-407	47	9	"	"	PUNCT
ccsj-407	47	10	or	or	CCONJ
ccsj-407	47	11	"	"	PUNCT
ccsj-407	47	12	multisensory	multisensory	ADJ
ccsj-407	47	13	marketing	marketing	NOUN
ccsj-407	47	14	"	"	PUNCT
ccsj-407	47	15	,	,	PUNCT
ccsj-407	47	16	or	or	CCONJ
ccsj-407	47	17	even	even	ADV
ccsj-407	47	18	"	"	PUNCT
ccsj-407	47	19	sensehacking	sensehacke	VERB
ccsj-407	47	20	"	"	PUNCT
ccsj-407	47	21	(	(	PUNCT
ccsj-407	47	22	spence	spence	NOUN
ccsj-407	47	23	,	,	PUNCT
ccsj-407	47	24	2021	2021	NUM
ccsj-407	47	25	)	)	PUNCT
ccsj-407	47	26	,	,	PUNCT
ccsj-407	47	27	only	only	ADV
ccsj-407	47	28	emerged	emerge	VERB
ccsj-407	47	29	when	when	SCONJ
ccsj-407	47	30	branding	branding	NOUN
ccsj-407	47	31	and	and	CCONJ
ccsj-407	47	32	marketing	marketing	NOUN
ccsj-407	47	33	professionals	professional	NOUN
ccsj-407	47	34	began	begin	VERB
ccsj-407	47	35	to	to	PART
ccsj-407	47	36	focus	focus	VERB
ccsj-407	47	37	on	on	ADP
ccsj-407	47	38	the	the	DET
ccsj-407	47	39	use	use	NOUN
ccsj-407	47	40	of	of	ADP
ccsj-407	47	41	the	the	DET
ccsj-407	47	42	senses	sense	NOUN
ccsj-407	47	43	of	of	ADP
ccsj-407	47	44	smell	smell	NOUN
ccsj-407	47	45	and	and	CCONJ
ccsj-407	47	46	hearing	hearing	NOUN
ccsj-407	47	47	,	,	PUNCT
ccsj-407	47	48	in	in	ADP
ccsj-407	47	49	addition	addition	NOUN
ccsj-407	47	50	to	to	ADP
ccsj-407	47	51	sight	sight	NOUN
ccsj-407	47	52	,	,	PUNCT
ccsj-407	47	53	touch	touch	NOUN
ccsj-407	47	54	,	,	PUNCT
ccsj-407	47	55	and	and	CCONJ
ccsj-407	47	56	taste	taste	NOUN
ccsj-407	47	57	(	(	PUNCT
ccsj-407	47	58	krishna	krishna	PROPN
ccsj-407	47	59	et	et	PROPN
ccsj-407	47	60	al	al	PROPN
ccsj-407	47	61	.	.	PROPN
ccsj-407	47	62	,	,	PUNCT
ccsj-407	47	63	2016	2016	NUM
ccsj-407	47	64	)	)	PUNCT
ccsj-407	47	65	.	.	PUNCT
ccsj-407	48	1	this	this	PRON
ccsj-407	48	2	demonstrated	demonstrate	VERB
ccsj-407	48	3	how	how	SCONJ
ccsj-407	48	4	senses	sense	NOUN
ccsj-407	48	5	interact	interact	VERB
ccsj-407	48	6	with	with	ADP
ccsj-407	48	7	and	and	CCONJ
ccsj-407	48	8	inf	inf	ADJ
ccsj-407	48	9	luence	luence	ADP
ccsj-407	48	10	our	our	PRON
ccsj-407	48	11	mind	mind	NOUN
ccsj-407	48	12	,	,	PUNCT
ccsj-407	48	13	body	body	NOUN
ccsj-407	48	14	,	,	PUNCT
ccsj-407	48	15	and	and	CCONJ
ccsj-407	48	16	behaviours	behaviour	NOUN
ccsj-407	48	17	(	(	PUNCT
ccsj-407	48	18	spence	spence	NOUN
ccsj-407	48	19	,	,	PUNCT
ccsj-407	48	20	2021	2021	NUM
ccsj-407	48	21	)	)	PUNCT
ccsj-407	48	22	.	.	PUNCT
ccsj-407	49	1	sensory	sensory	ADJ
ccsj-407	49	2	marketing	marketing	NOUN
ccsj-407	49	3	has	have	AUX
ccsj-407	49	4	proven	prove	VERB
ccsj-407	49	5	to	to	PART
ccsj-407	49	6	be	be	AUX
ccsj-407	49	7	particularly	particularly	ADV
ccsj-407	49	8	ef	ef	ADP
ccsj-407	49	9	fective	fective	ADJ
ccsj-407	49	10	in	in	ADP
ccsj-407	49	11	creating	create	VERB
ccsj-407	49	12	lasting	last	VERB
ccsj-407	49	13	impressions	impression	NOUN
ccsj-407	49	14	and	and	CCONJ
ccsj-407	49	15	inf	inf	NOUN
ccsj-407	49	16	luencing	luence	VERB
ccsj-407	49	17	consumer	consumer	NOUN
ccsj-407	49	18	behavior	behavior	NOUN
ccsj-407	49	19	.	.	PUNCT
ccsj-407	50	1	as	as	SCONJ
ccsj-407	50	2	lindstrom	lindstrom	PROPN
ccsj-407	50	3	(	(	PUNCT
ccsj-407	50	4	2005	2005	NUM
ccsj-407	50	5	)	)	PUNCT
ccsj-407	50	6	notes	note	NOUN
ccsj-407	50	7	,	,	PUNCT
ccsj-407	50	8	"	"	PUNCT
ccsj-407	50	9	the	the	DET
ccsj-407	50	10	more	more	ADV
ccsj-407	50	11	sensory	sensory	ADJ
ccsj-407	50	12	touch	touch	NOUN
ccsj-407	50	13	points	point	NOUN
ccsj-407	50	14	consumers	consumer	NOUN
ccsj-407	50	15	can	can	AUX
ccsj-407	50	16	access	access	VERB
ccsj-407	50	17	when	when	SCONJ
ccsj-407	50	18	buying	buy	VERB
ccsj-407	50	19	a	a	DET
ccsj-407	50	20	product	product	NOUN
ccsj-407	50	21	,	,	PUNCT
ccsj-407	50	22	the	the	PRON
ccsj-407	50	23	higher	high	ADJ
ccsj-407	50	24	the	the	DET
ccsj-407	50	25	number	number	NOUN
ccsj-407	50	26	of	of	ADP
ccsj-407	50	27	sensory	sensory	ADJ
ccsj-407	50	28	memories	memory	NOUN
ccsj-407	50	29	activated	activate	VERB
ccsj-407	50	30	,	,	PUNCT
ccsj-407	50	31	and	and	CCONJ
ccsj-407	50	32	the	the	PRON
ccsj-407	50	33	stronger	strong	ADJ
ccsj-407	50	34	their	their	PRON
ccsj-407	50	35	bond	bond	NOUN
ccsj-407	50	36	with	with	ADP
ccsj-407	50	37	the	the	DET
ccsj-407	50	38	product	product	NOUN
ccsj-407	50	39	.	.	PUNCT
ccsj-407	50	40	"	"	PUNCT
ccsj-407	51	1	this	this	DET
ccsj-407	51	2	multisensory	multisensory	NOUN
ccsj-407	51	3	approach	approach	NOUN
ccsj-407	51	4	can	can	AUX
ccsj-407	51	5	lead	lead	VERB
ccsj-407	51	6	to	to	ADP
ccsj-407	51	7	what	what	PRON
ccsj-407	51	8	hultén	hultén	NOUN
ccsj-407	51	9	(	(	PUNCT
ccsj-407	51	10	2011	2011	NUM
ccsj-407	51	11	)	)	PUNCT
ccsj-407	51	12	calls	call	VERB
ccsj-407	51	13	a	a	DET
ccsj-407	51	14	"	"	PUNCT
ccsj-407	51	15	multi	multi	ADJ
ccsj-407	51	16	-	-	ADJ
ccsj-407	51	17	sensory	sensory	ADJ
ccsj-407	51	18	brand	brand	NOUN
ccsj-407	51	19	-	-	PUNCT
ccsj-407	51	20	experience	experience	NOUN
ccsj-407	51	21	,	,	PUNCT
ccsj-407	51	22	"	"	PUNCT
ccsj-407	51	23	where	where	SCONJ
ccsj-407	51	24	consumers	consumer	NOUN
ccsj-407	51	25	engage	engage	VERB
ccsj-407	51	26	with	with	ADP
ccsj-407	51	27	a	a	DET
ccsj-407	51	28	brand	brand	NOUN
ccsj-407	51	29	on	on	ADP
ccsj-407	51	30	multiple	multiple	ADJ
ccsj-407	51	31	sensory	sensory	ADJ
ccsj-407	51	32	levels	level	NOUN
ccsj-407	51	33	simultaneously	simultaneously	ADV
ccsj-407	51	34	.	.	PUNCT
ccsj-407	52	1	the	the	DET
ccsj-407	52	2	power	power	NOUN
ccsj-407	52	3	of	of	ADP
ccsj-407	52	4	sensory	sensory	ADJ
ccsj-407	52	5	marketing	marketing	NOUN
ccsj-407	52	6	lies	lie	VERB
ccsj-407	52	7	in	in	ADP
ccsj-407	52	8	its	its	PRON
ccsj-407	52	9	ability	ability	NOUN
ccsj-407	52	10	to	to	PART
ccsj-407	52	11	tap	tap	VERB
ccsj-407	52	12	into	into	ADP
ccsj-407	52	13	subconscious	subconscious	ADJ
ccsj-407	52	14	processes	process	NOUN
ccsj-407	52	15	.	.	PUNCT
ccsj-407	53	1	zaltman	zaltman	NOUN
ccsj-407	53	2	(	(	PUNCT
ccsj-407	53	3	2003	2003	NUM
ccsj-407	53	4	)	)	PUNCT
ccsj-407	53	5	argues	argue	VERB
ccsj-407	53	6	that	that	SCONJ
ccsj-407	53	7	"	"	PUNCT
ccsj-407	53	8	95	95	NUM
ccsj-407	53	9	%	%	NOUN
ccsj-407	53	10	of	of	ADP
ccsj-407	53	11	all	all	DET
ccsj-407	53	12	cognition	cognition	NOUN
ccsj-407	53	13	occurs	occur	VERB
ccsj-407	53	14	below	below	ADP
ccsj-407	53	15	awareness	awareness	NOUN
ccsj-407	53	16	in	in	ADP
ccsj-407	53	17	the	the	DET
ccsj-407	53	18	shadows	shadow	NOUN
ccsj-407	53	19	of	of	ADP
ccsj-407	53	20	the	the	DET
ccsj-407	53	21	mind	mind	NOUN
ccsj-407	53	22	,	,	PUNCT
ccsj-407	53	23	"	"	PUNCT
ccsj-407	53	24	highlighting	highlight	VERB
ccsj-407	53	25	the	the	DET
ccsj-407	53	26	importance	importance	NOUN
ccsj-407	53	27	of	of	ADP
ccsj-407	53	28	targeting	target	VERB
ccsj-407	53	29	these	these	DET
ccsj-407	53	30	unconscious	unconscious	ADJ
ccsj-407	53	31	processes	process	NOUN
ccsj-407	53	32	through	through	ADP
ccsj-407	53	33	sensory	sensory	ADJ
ccsj-407	53	34	cues	cue	NOUN
ccsj-407	53	35	.	.	PUNCT
ccsj-407	54	1	this	this	PRON
ccsj-407	54	2	aligns	align	VERB
ccsj-407	54	3	with	with	ADP
ccsj-407	54	4	f	f	PROPN
ccsj-407	54	5	indings	inding	NOUN
ccsj-407	54	6	f	f	PROPN
ccsj-407	54	7	rom	rom	NOUN
ccsj-407	54	8	neuroscience	neuroscience	NOUN
ccsj-407	54	9	,	,	PUNCT
ccsj-407	54	10	where	where	SCONJ
ccsj-407	54	11	studies	study	NOUN
ccsj-407	54	12	have	have	AUX
ccsj-407	54	13	shown	show	VERB
ccsj-407	54	14	that	that	SCONJ
ccsj-407	54	15	sensory	sensory	ADJ
ccsj-407	54	16	stimuli	stimulus	NOUN
ccsj-407	54	17	can	can	AUX
ccsj-407	54	18	activate	activate	VERB
ccsj-407	54	19	specif	specif	PROPN
ccsj-407	54	20	ic	ic	PROPN
ccsj-407	54	21	brain	brain	NOUN
ccsj-407	54	22	regions	region	NOUN
ccsj-407	54	23	associated	associate	VERB
ccsj-407	54	24	with	with	ADP
ccsj-407	54	25	emotions	emotion	NOUN
ccsj-407	54	26	and	and	CCONJ
ccsj-407	54	27	memory	memory	NOUN
ccsj-407	54	28	(	(	PUNCT
ccsj-407	54	29	reimann	reimann	PROPN
ccsj-407	54	30	et	et	PROPN
ccsj-407	54	31	al	al	PROPN
ccsj-407	54	32	.	.	PROPN
ccsj-407	54	33	,	,	PUNCT
ccsj-407	54	34	2012	2012	NUM
ccsj-407	54	35	)	)	PUNCT
ccsj-407	54	36	.	.	PUNCT
ccsj-407	55	1	moreover	moreover	ADV
ccsj-407	55	2	,	,	PUNCT
ccsj-407	55	3	sensory	sensory	ADJ
ccsj-407	55	4	marketing	marketing	NOUN
ccsj-407	55	5	can	can	AUX
ccsj-407	55	6	be	be	AUX
ccsj-407	55	7	particularly	particularly	ADV
ccsj-407	55	8	ef	ef	ADP
ccsj-407	55	9	fective	fective	ADJ
ccsj-407	55	10	in	in	ADP
ccsj-407	55	11	dif	dif	ADV
ccsj-407	55	12	ferentiating	ferentiate	VERB
ccsj-407	55	13	products	product	NOUN
ccsj-407	55	14	in	in	ADP
ccsj-407	55	15	crowded	crowded	ADJ
ccsj-407	55	16	marketplaces	marketplace	NOUN
ccsj-407	55	17	.	.	PUNCT
ccsj-407	56	1	as	as	SCONJ
ccsj-407	56	2	noted	note	VERB
ccsj-407	56	3	by	by	ADP
ccsj-407	56	4	spence	spence	NOUN
ccsj-407	56	5	and	and	CCONJ
ccsj-407	56	6	gallace	gallace	NOUN
ccsj-407	56	7	(	(	PUNCT
ccsj-407	56	8	2011	2011	NUM
ccsj-407	56	9	)	)	PUNCT
ccsj-407	56	10	,	,	PUNCT
ccsj-407	56	11	"	"	PUNCT
ccsj-407	56	12	in	in	ADP
ccsj-407	56	13	many	many	ADJ
ccsj-407	56	14	mature	mature	ADJ
ccsj-407	56	15	product	product	NOUN
ccsj-407	56	16	categories	category	NOUN
ccsj-407	56	17	,	,	PUNCT
ccsj-407	56	18	traditional	traditional	ADJ
ccsj-407	56	19	marketing	marketing	NOUN
ccsj-407	56	20	approaches	approach	NOUN
ccsj-407	56	21	are	be	AUX
ccsj-407	56	22	no	no	ADV
ccsj-407	56	23	longer	long	ADJ
ccsj-407	56	24	suf	suf	PROPN
ccsj-407	56	25	f	f	PROPN
ccsj-407	56	26	icient	icient	PROPN
ccsj-407	56	27	to	to	PART
ccsj-407	56	28	dif	dif	ADV
ccsj-407	56	29	ferentiate	ferentiate	PROPN
ccsj-407	56	30	brands	brand	NOUN
ccsj-407	56	31	.	.	PUNCT
ccsj-407	56	32	"	"	PUNCT
ccsj-407	57	1	by	by	ADP
ccsj-407	57	2	leveraging	leverage	VERB
ccsj-407	57	3	unique	unique	ADJ
ccsj-407	57	4	sensory	sensory	ADJ
ccsj-407	57	5	experiences	experience	NOUN
ccsj-407	57	6	,	,	PUNCT
ccsj-407	57	7	brands	brand	NOUN
ccsj-407	57	8	can	can	AUX
ccsj-407	57	9	create	create	VERB
ccsj-407	57	10	a	a	DET
ccsj-407	57	11	distinct	distinct	ADJ
ccsj-407	57	12	identity	identity	NOUN
ccsj-407	57	13	that	that	PRON
ccsj-407	57	14	sets	set	VERB
ccsj-407	57	15	exploring	explore	VERB
ccsj-407	57	16	crossmodal	crossmodal	ADJ
ccsj-407	57	17	color	color	NOUN
ccsj-407	57	18	correspondences	correspondence	NOUN
ccsj-407	57	19	through	through	ADP
ccsj-407	57	20	neuromarketing	neuromarkete	VERB
ccsj-407	57	21	38	38	NUM
ccsj-407	57	22	color	color	NOUN
ccsj-407	57	23	culture	culture	NOUN
ccsj-407	57	24	and	and	CCONJ
ccsj-407	57	25	science	science	PROPN
ccsj-407	57	26	journal	journal	PROPN
ccsj-407	57	27	vol	vol	NOUN
ccsj-407	57	28	.	.	PROPN
ccsj-407	58	1	17	17	NUM
ccsj-407	58	2	(	(	PUNCT
ccsj-407	58	3	1	1	NUM
ccsj-407	58	4	)	)	PUNCT
ccsj-407	58	5	doi	doi	NOUN
ccsj-407	58	6	:	:	PUNCT
ccsj-407	58	7	10.23738	10.23738	NUM
ccsj-407	58	8	/	/	SYM
ccsj-407	58	9	ccsj.170103	ccsj.170103	SYM
ccsj-407	58	10	them	they	PRON
ccsj-407	58	11	apart	apart	ADV
ccsj-407	58	12	f	f	PROPN
ccsj-407	58	13	rom	rom	PROPN
ccsj-407	58	14	competitors	competitor	NOUN
ccsj-407	58	15	.	.	PUNCT
ccsj-407	59	1	the	the	DET
ccsj-407	59	2	application	application	NOUN
ccsj-407	59	3	of	of	ADP
ccsj-407	59	4	sensory	sensory	ADJ
ccsj-407	59	5	marketing	marketing	NOUN
ccsj-407	59	6	extends	extend	VERB
ccsj-407	59	7	beyond	beyond	ADP
ccsj-407	59	8	just	just	ADV
ccsj-407	59	9	product	product	NOUN
ccsj-407	59	10	design	design	NOUN
ccsj-407	59	11	and	and	CCONJ
ccsj-407	59	12	packaging	packaging	NOUN
ccsj-407	59	13	.	.	PUNCT
ccsj-407	60	1	it	it	PRON
ccsj-407	60	2	can	can	AUX
ccsj-407	60	3	also	also	ADV
ccsj-407	60	4	be	be	AUX
ccsj-407	60	5	used	use	VERB
ccsj-407	60	6	to	to	PART
ccsj-407	60	7	create	create	VERB
ccsj-407	60	8	immersive	immersive	ADJ
ccsj-407	60	9	retail	retail	ADJ
ccsj-407	60	10	environments	environment	NOUN
ccsj-407	60	11	.	.	PUNCT
ccsj-407	61	1	as	as	SCONJ
ccsj-407	61	2	pine	pine	NOUN
ccsj-407	61	3	and	and	CCONJ
ccsj-407	61	4	gilmore	gilmore	PROPN
ccsj-407	61	5	(	(	PUNCT
ccsj-407	61	6	1998	1998	NUM
ccsj-407	61	7	)	)	PUNCT
ccsj-407	61	8	famously	famously	ADV
ccsj-407	61	9	stated	state	VERB
ccsj-407	61	10	,	,	PUNCT
ccsj-407	61	11	we	we	PRON
ccsj-407	61	12	are	be	AUX
ccsj-407	61	13	moving	move	VERB
ccsj-407	61	14	towards	towards	ADP
ccsj-407	61	15	an	an	DET
ccsj-407	61	16	"	"	PUNCT
ccsj-407	61	17	experience	experience	NOUN
ccsj-407	61	18	economy	economy	NOUN
ccsj-407	61	19	"	"	PUNCT
ccsj-407	61	20	where	where	SCONJ
ccsj-407	61	21	"	"	PUNCT
ccsj-407	61	22	experiences	experience	NOUN
ccsj-407	61	23	are	be	AUX
ccsj-407	61	24	the	the	DET
ccsj-407	61	25	economic	economic	ADJ
ccsj-407	61	26	of	of	ADP
ccsj-407	61	27	ferings	fering	NOUN
ccsj-407	61	28	that	that	PRON
ccsj-407	61	29	have	have	AUX
ccsj-407	61	30	shown	show	VERB
ccsj-407	61	31	the	the	DET
ccsj-407	61	32	greatest	great	ADJ
ccsj-407	61	33	ability	ability	NOUN
ccsj-407	61	34	to	to	PART
ccsj-407	61	35	create	create	VERB
ccsj-407	61	36	value	value	NOUN
ccsj-407	61	37	.	.	PUNCT
ccsj-407	61	38	"	"	PUNCT
ccsj-407	62	1	retailers	retailer	NOUN
ccsj-407	62	2	who	who	PRON
ccsj-407	62	3	can	can	AUX
ccsj-407	62	4	create	create	VERB
ccsj-407	62	5	engaging	engage	VERB
ccsj-407	62	6	sensory	sensory	ADJ
ccsj-407	62	7	experiences	experience	NOUN
ccsj-407	62	8	in	in	ADP
ccsj-407	62	9	their	their	PRON
ccsj-407	62	10	stores	store	NOUN
ccsj-407	62	11	are	be	AUX
ccsj-407	62	12	likely	likely	ADJ
ccsj-407	62	13	to	to	PART
ccsj-407	62	14	see	see	VERB
ccsj-407	62	15	increased	increase	VERB
ccsj-407	62	16	customer	customer	NOUN
ccsj-407	62	17	loyalty	loyalty	NOUN
ccsj-407	62	18	and	and	CCONJ
ccsj-407	62	19	sales	sale	NOUN
ccsj-407	62	20	(	(	PUNCT
ccsj-407	62	21	doucé	doucé	NOUN
ccsj-407	62	22	&	&	CCONJ
ccsj-407	62	23	janssens	janssen	NOUN
ccsj-407	62	24	,	,	PUNCT
ccsj-407	62	25	2013	2013	NUM
ccsj-407	62	26	)	)	PUNCT
ccsj-407	62	27	.	.	PUNCT
ccsj-407	63	1	focusing	focus	VERB
ccsj-407	63	2	on	on	ADP
ccsj-407	63	3	color	color	NOUN
ccsj-407	63	4	,	,	PUNCT
ccsj-407	63	5	it	it	PRON
ccsj-407	63	6	plays	play	VERB
ccsj-407	63	7	a	a	DET
ccsj-407	63	8	pivotal	pivotal	ADJ
ccsj-407	63	9	role	role	NOUN
ccsj-407	63	10	in	in	ADP
ccsj-407	63	11	marketing	marketing	NOUN
ccsj-407	63	12	,	,	PUNCT
ccsj-407	63	13	and	and	CCONJ
ccsj-407	63	14	obviously	obviously	ADV
ccsj-407	63	15	in	in	ADP
ccsj-407	63	16	sensory	sensory	ADJ
ccsj-407	63	17	marketing	marketing	NOUN
ccsj-407	63	18	(	(	PUNCT
ccsj-407	63	19	bortolotti	bortolotti	PROPN
ccsj-407	63	20	et	et	PROPN
ccsj-407	63	21	al	al	PROPN
ccsj-407	63	22	.	.	PROPN
ccsj-407	63	23	,	,	PUNCT
ccsj-407	63	24	2023	2023	NUM
ccsj-407	63	25	;	;	PUNCT
ccsj-407	63	26	labrecque	labrecque	PROPN
ccsj-407	63	27	et	et	PROPN
ccsj-407	63	28	al	al	PROPN
ccsj-407	63	29	.	.	PROPN
ccsj-407	63	30	,	,	PUNCT
ccsj-407	63	31	2013	2013	NUM
ccsj-407	63	32	)	)	PUNCT
ccsj-407	63	33	,	,	PUNCT
ccsj-407	63	34	and	and	CCONJ
ccsj-407	63	35	the	the	DET
ccsj-407	63	36	role	role	NOUN
ccsj-407	63	37	it	it	PRON
ccsj-407	63	38	plays	play	VERB
ccsj-407	63	39	on	on	ADP
ccsj-407	63	40	emotion	emotion	NOUN
ccsj-407	63	41	is	be	AUX
ccsj-407	63	42	equally	equally	ADV
ccsj-407	63	43	well	well	ADV
ccsj-407	63	44	known	known	ADJ
ccsj-407	63	45	(	(	PUNCT
ccsj-407	63	46	bortolotti	bortolotti	PROPN
ccsj-407	63	47	et	et	PROPN
ccsj-407	63	48	al	al	PROPN
ccsj-407	63	49	.	.	PROPN
ccsj-407	63	50	,	,	PUNCT
ccsj-407	63	51	2022	2022	NUM
ccsj-407	63	52	)	)	PUNCT
ccsj-407	63	53	.	.	PUNCT
ccsj-407	64	1	color	color	NOUN
ccsj-407	64	2	is	be	AUX
ccsj-407	64	3	not	not	PART
ccsj-407	64	4	just	just	ADV
ccsj-407	64	5	a	a	DET
ccsj-407	64	6	visual	visual	ADJ
ccsj-407	64	7	element	element	NOUN
ccsj-407	64	8	,	,	PUNCT
ccsj-407	64	9	according	accord	VERB
ccsj-407	64	10	to	to	ADP
ccsj-407	64	11	hine	hine	PROPN
ccsj-407	64	12	(	(	PUNCT
ccsj-407	64	13	1995	1995	NUM
ccsj-407	64	14	)	)	PUNCT
ccsj-407	64	15	,	,	PUNCT
ccsj-407	64	16	color	color	NOUN
ccsj-407	64	17	impacts	impact	VERB
ccsj-407	64	18	consumers	consumer	NOUN
ccsj-407	64	19	in	in	ADP
ccsj-407	64	20	three	three	NUM
ccsj-407	64	21	distinct	distinct	ADJ
ccsj-407	64	22	and	and	CCONJ
ccsj-407	64	23	interconnected	interconnected	ADJ
ccsj-407	64	24	ways	way	NOUN
ccsj-407	64	25	:	:	PUNCT
ccsj-407	64	26	physiological	physiological	ADJ
ccsj-407	64	27	(	(	PUNCT
ccsj-407	64	28	siniscalco	siniscalco	NOUN
ccsj-407	64	29	&	&	CCONJ
ccsj-407	64	30	bortolotti	bortolotti	PROPN
ccsj-407	64	31	,	,	PUNCT
ccsj-407	64	32	2022	2022	NUM
ccsj-407	64	33	)	)	PUNCT
ccsj-407	64	34	,	,	PUNCT
ccsj-407	64	35	associative	associative	NOUN
ccsj-407	64	36	(	(	PUNCT
ccsj-407	64	37	spence	spence	NOUN
ccsj-407	64	38	,	,	PUNCT
ccsj-407	64	39	2018	2018	NUM
ccsj-407	64	40	)	)	PUNCT
ccsj-407	64	41	,	,	PUNCT
ccsj-407	64	42	and	and	CCONJ
ccsj-407	64	43	cultural	cultural	ADJ
ccsj-407	64	44	(	(	PUNCT
ccsj-407	64	45	bortolotti	bortolotti	PROPN
ccsj-407	64	46	,	,	PUNCT
ccsj-407	64	47	2023	2023	NUM
ccsj-407	64	48	;	;	PUNCT
ccsj-407	64	49	shavitt	shavitt	PROPN
ccsj-407	64	50	&	&	CCONJ
ccsj-407	64	51	barnes	barnes	PROPN
ccsj-407	64	52	,	,	PUNCT
ccsj-407	64	53	2020	2020	NUM
ccsj-407	64	54	)	)	PUNCT
ccsj-407	64	55	.	.	PUNCT
ccsj-407	65	1	physiologically	physiologically	ADV
ccsj-407	65	2	,	,	PUNCT
ccsj-407	65	3	humans	human	NOUN
ccsj-407	65	4	display	display	VERB
ccsj-407	65	5	specific	specific	ADJ
ccsj-407	65	6	responses	response	NOUN
ccsj-407	65	7	to	to	ADP
ccsj-407	65	8	certain	certain	ADJ
ccsj-407	65	9	colors	color	NOUN
ccsj-407	65	10	,	,	PUNCT
ccsj-407	65	11	such	such	ADJ
ccsj-407	65	12	as	as	ADP
ccsj-407	65	13	the	the	DET
ccsj-407	65	14	alertness	alertness	NOUN
ccsj-407	65	15	linked	link	VERB
ccsj-407	65	16	to	to	ADP
ccsj-407	65	17	exposure	exposure	NOUN
ccsj-407	65	18	to	to	ADP
ccsj-407	65	19	the	the	DET
ccsj-407	65	20	blue	blue	ADJ
ccsj-407	65	21	light	light	NOUN
ccsj-407	65	22	of	of	ADP
ccsj-407	65	23	dawn	dawn	NOUN
ccsj-407	65	24	(	(	PUNCT
ccsj-407	65	25	lehrl	lehrl	X
ccsj-407	65	26	et	et	PROPN
ccsj-407	65	27	al	al	PROPN
ccsj-407	65	28	.	.	PROPN
ccsj-407	65	29	,	,	PUNCT
ccsj-407	65	30	2007	2007	NUM
ccsj-407	65	31	)	)	PUNCT
ccsj-407	65	32	.	.	PUNCT
ccsj-407	66	1	another	another	DET
ccsj-407	66	2	example	example	NOUN
ccsj-407	66	3	involves	involve	VERB
ccsj-407	66	4	pinkish	pinkish	ADJ
ccsj-407	66	5	-	-	PUNCT
ccsj-407	66	6	red	red	ADJ
ccsj-407	66	7	skin	skin	NOUN
ccsj-407	66	8	tones	tone	NOUN
ccsj-407	66	9	,	,	PUNCT
ccsj-407	66	10	like	like	ADP
ccsj-407	66	11	bubble	bubble	NOUN
ccsj-407	66	12	-	-	PUNCT
ccsj-407	66	13	gum	gum	NOUN
ccsj-407	66	14	pink	pink	NOUN
ccsj-407	66	15	,	,	PUNCT
ccsj-407	66	16	which	which	PRON
ccsj-407	66	17	provide	provide	VERB
ccsj-407	66	18	insights	insight	NOUN
ccsj-407	66	19	into	into	ADP
ccsj-407	66	20	the	the	DET
ccsj-407	66	21	emotional	emotional	ADJ
ccsj-407	66	22	state	state	NOUN
ccsj-407	66	23	of	of	ADP
ccsj-407	66	24	individuals	individual	NOUN
ccsj-407	66	25	(	(	PUNCT
ccsj-407	66	26	changizi	changizi	NOUN
ccsj-407	66	27	,	,	PUNCT
ccsj-407	66	28	et	et	PROPN
ccsj-407	66	29	al	al	PROPN
ccsj-407	66	30	.	.	PROPN
ccsj-407	66	31	,	,	PUNCT
ccsj-407	66	32	2006	2006	NUM
ccsj-407	66	33	)	)	PUNCT
ccsj-407	66	34	.	.	PUNCT
ccsj-407	67	1	there	there	PRON
ccsj-407	67	2	's	be	VERB
ccsj-407	67	3	a	a	DET
ccsj-407	67	4	suggestion	suggestion	NOUN
ccsj-407	67	5	that	that	SCONJ
ccsj-407	67	6	exposure	exposure	NOUN
ccsj-407	67	7	to	to	ADP
ccsj-407	67	8	hues	hue	NOUN
ccsj-407	67	9	within	within	ADP
ccsj-407	67	10	this	this	DET
ccsj-407	67	11	range	range	NOUN
ccsj-407	67	12	,	,	PUNCT
ccsj-407	67	13	like	like	ADP
ccsj-407	67	14	the	the	DET
ccsj-407	67	15	well	well	ADV
ccsj-407	67	16	-	-	PUNCT
ccsj-407	67	17	known	know	VERB
ccsj-407	67	18	baker	baker	NOUN
ccsj-407	67	19	-	-	PUNCT
ccsj-407	67	20	miller	miller	PROPN
ccsj-407	67	21	pink	pink	NOUN
ccsj-407	67	22	,	,	PUNCT
ccsj-407	67	23	can	can	AUX
ccsj-407	67	24	inf	inf	VERB
ccsj-407	67	25	luence	luence	ADP
ccsj-407	67	26	us	we	PRON
ccsj-407	67	27	at	at	ADP
ccsj-407	67	28	a	a	DET
ccsj-407	67	29	physiological	physiological	ADJ
ccsj-407	67	30	level	level	NOUN
ccsj-407	67	31	(	(	PUNCT
ccsj-407	67	32	alter	alter	NOUN
ccsj-407	67	33	,	,	PUNCT
ccsj-407	67	34	2013	2013	NUM
ccsj-407	67	35	)	)	PUNCT
ccsj-407	67	36	.	.	PUNCT
ccsj-407	68	1	the	the	DET
ccsj-407	68	2	assumption	assumption	NOUN
ccsj-407	68	3	that	that	SCONJ
ccsj-407	68	4	color	color	NOUN
ccsj-407	68	5	meanings	meaning	NOUN
ccsj-407	68	6	remain	remain	VERB
ccsj-407	68	7	f	f	PROPN
ccsj-407	68	8	ixed	ixe	VERB
ccsj-407	68	9	across	across	ADP
ccsj-407	68	10	consumers	consumer	NOUN
ccsj-407	68	11	and	and	CCONJ
ccsj-407	68	12	time	time	NOUN
ccsj-407	68	13	due	due	ADP
ccsj-407	68	14	to	to	ADP
ccsj-407	68	15	common	common	ADJ
ccsj-407	68	16	af	af	NOUN
ccsj-407	68	17	fective	fective	ADJ
ccsj-407	68	18	valence	valence	NOUN
ccsj-407	68	19	might	might	AUX
ccsj-407	68	20	not	not	PART
ccsj-407	68	21	be	be	AUX
ccsj-407	68	22	accurate	accurate	ADJ
ccsj-407	68	23	,	,	PUNCT
ccsj-407	68	24	given	give	VERB
ccsj-407	68	25	cross	cross	ADJ
ccsj-407	68	26	-	-	ADJ
ccsj-407	68	27	cultural	cultural	ADJ
ccsj-407	68	28	variations	variation	NOUN
ccsj-407	68	29	and	and	CCONJ
ccsj-407	68	30	historical	historical	ADJ
ccsj-407	68	31	shif	shif	PROPN
ccsj-407	68	32	ts	ts	X
ccsj-407	68	33	in	in	ADP
ccsj-407	68	34	color	color	NOUN
ccsj-407	68	35	meanings	meaning	NOUN
ccsj-407	68	36	(	(	PUNCT
ccsj-407	68	37	labrecque	labrecque	ADJ
ccsj-407	68	38	et	et	PROPN
ccsj-407	68	39	al	al	PROPN
ccsj-407	68	40	.	.	PROPN
ccsj-407	68	41	,	,	PUNCT
ccsj-407	68	42	2013	2013	NUM
ccsj-407	68	43	;	;	PUNCT
ccsj-407	68	44	madden	madden	PROPN
ccsj-407	68	45	et	et	PROPN
ccsj-407	68	46	al	al	PROPN
ccsj-407	68	47	.	.	PROPN
ccsj-407	68	48	,	,	PUNCT
ccsj-407	68	49	2000	2000	NUM
ccsj-407	68	50	)	)	PUNCT
ccsj-407	68	51	.	.	PUNCT
ccsj-407	69	1	abstract	abstract	ADJ
ccsj-407	69	2	concepts	concept	NOUN
ccsj-407	69	3	might	might	AUX
ccsj-407	69	4	easily	easily	ADV
ccsj-407	69	5	be	be	AUX
ccsj-407	69	6	associated	associate	VERB
ccsj-407	69	7	with	with	ADP
ccsj-407	69	8	colors	color	NOUN
ccsj-407	69	9	,	,	PUNCT
ccsj-407	69	10	while	while	SCONJ
ccsj-407	69	11	concrete	concrete	ADJ
ccsj-407	69	12	concepts	concept	NOUN
ccsj-407	69	13	might	might	AUX
ccsj-407	69	14	have	have	VERB
ccsj-407	69	15	more	more	ADV
ccsj-407	69	16	rigid	rigid	ADJ
ccsj-407	69	17	color	color	NOUN
ccsj-407	69	18	representations	representation	NOUN
ccsj-407	69	19	.	.	PUNCT
ccsj-407	70	1	furthermore	furthermore	ADV
ccsj-407	70	2	,	,	PUNCT
ccsj-407	70	3	abstract	abstract	ADJ
ccsj-407	70	4	concepts	concept	NOUN
ccsj-407	70	5	may	may	AUX
ccsj-407	70	6	carry	carry	VERB
ccsj-407	70	7	underlying	underlie	VERB
ccsj-407	70	8	semantic	semantic	ADJ
ccsj-407	70	9	meanings	meaning	NOUN
ccsj-407	70	10	(	(	PUNCT
ccsj-407	70	11	adams	adams	PROPN
ccsj-407	70	12	&	&	CCONJ
ccsj-407	70	13	osgood	osgood	PROPN
ccsj-407	70	14	,	,	PUNCT
ccsj-407	70	15	1973	1973	NUM
ccsj-407	70	16	)	)	PUNCT
ccsj-407	70	17	.	.	PUNCT
ccsj-407	71	1	color	color	NOUN
ccsj-407	71	2	is	be	AUX
ccsj-407	71	3	a	a	DET
ccsj-407	71	4	powerful	powerful	ADJ
ccsj-407	71	5	communication	communication	NOUN
ccsj-407	71	6	tool	tool	NOUN
ccsj-407	71	7	that	that	PRON
ccsj-407	71	8	can	can	AUX
ccsj-407	71	9	inf	inf	VERB
ccsj-407	71	10	luence	luence	ADP
ccsj-407	71	11	our	our	PRON
ccsj-407	71	12	mood	mood	NOUN
ccsj-407	71	13	,	,	PUNCT
ccsj-407	71	14	feelings	feeling	NOUN
ccsj-407	71	15	,	,	PUNCT
ccsj-407	71	16	and	and	CCONJ
ccsj-407	71	17	even	even	ADV
ccsj-407	71	18	consumer	consumer	NOUN
ccsj-407	71	19	behavior	behavior	NOUN
ccsj-407	71	20	.	.	PUNCT
ccsj-407	72	1	brands	brand	NOUN
ccsj-407	72	2	strategically	strategically	ADV
ccsj-407	72	3	use	use	VERB
ccsj-407	72	4	color	color	NOUN
ccsj-407	72	5	to	to	PART
ccsj-407	72	6	evoke	evoke	VERB
ccsj-407	72	7	specific	specific	ADJ
ccsj-407	72	8	emotions	emotion	NOUN
ccsj-407	72	9	and	and	CCONJ
ccsj-407	72	10	sensory	sensory	ADJ
ccsj-407	72	11	experiences	experience	NOUN
ccsj-407	72	12	that	that	PRON
ccsj-407	72	13	align	align	VERB
ccsj-407	72	14	with	with	ADP
ccsj-407	72	15	their	their	PRON
ccsj-407	72	16	brand	brand	NOUN
ccsj-407	72	17	identity	identity	NOUN
ccsj-407	72	18	.	.	PUNCT
ccsj-407	73	1	for	for	ADP
ccsj-407	73	2	instance	instance	NOUN
ccsj-407	73	3	,	,	PUNCT
ccsj-407	73	4	warm	warm	ADJ
ccsj-407	73	5	colors	color	NOUN
ccsj-407	73	6	like	like	ADP
ccsj-407	73	7	red	red	ADJ
ccsj-407	73	8	or	or	CCONJ
ccsj-407	73	9	yellow	yellow	ADJ
ccsj-407	73	10	can	can	AUX
ccsj-407	73	11	evoke	evoke	VERB
ccsj-407	73	12	feelings	feeling	NOUN
ccsj-407	73	13	of	of	ADP
ccsj-407	73	14	warmth	warmth	NOUN
ccsj-407	73	15	and	and	CCONJ
ccsj-407	73	16	comfort	comfort	NOUN
ccsj-407	73	17	,	,	PUNCT
ccsj-407	73	18	while	while	SCONJ
ccsj-407	73	19	cool	cool	ADJ
ccsj-407	73	20	colors	color	NOUN
ccsj-407	73	21	like	like	ADP
ccsj-407	73	22	blue	blue	ADJ
ccsj-407	73	23	or	or	CCONJ
ccsj-407	73	24	green	green	ADJ
ccsj-407	73	25	can	can	AUX
ccsj-407	73	26	create	create	VERB
ccsj-407	73	27	a	a	DET
ccsj-407	73	28	sense	sense	NOUN
ccsj-407	73	29	of	of	ADP
ccsj-407	73	30	calm	calm	NOUN
ccsj-407	73	31	and	and	CCONJ
ccsj-407	73	32	trust	trust	NOUN
ccsj-407	73	33	(	(	PUNCT
ccsj-407	73	34	bakhshi	bakhshi	PROPN
ccsj-407	73	35	&	&	CCONJ
ccsj-407	73	36	gilbert	gilbert	PROPN
ccsj-407	73	37	,	,	PUNCT
ccsj-407	73	38	2015	2015	NUM
ccsj-407	73	39	)	)	PUNCT
ccsj-407	73	40	.	.	PUNCT
ccsj-407	74	1	by	by	ADP
ccsj-407	74	2	understanding	understand	VERB
ccsj-407	74	3	the	the	DET
ccsj-407	74	4	psychology	psychology	NOUN
ccsj-407	74	5	of	of	ADP
ccsj-407	74	6	color	color	NOUN
ccsj-407	74	7	,	,	PUNCT
ccsj-407	74	8	marketers	marketer	NOUN
ccsj-407	74	9	can	can	AUX
ccsj-407	74	10	create	create	VERB
ccsj-407	74	11	more	more	ADV
ccsj-407	74	12	impactful	impactful	ADJ
ccsj-407	74	13	and	and	CCONJ
ccsj-407	74	14	memorable	memorable	ADJ
ccsj-407	74	15	brand	brand	NOUN
ccsj-407	74	16	experiences	experience	NOUN
ccsj-407	74	17	for	for	ADP
ccsj-407	74	18	consumers	consumer	NOUN
ccsj-407	74	19	.	.	PUNCT
ccsj-407	75	1	this	this	DET
ccsj-407	75	2	focus	focus	NOUN
ccsj-407	75	3	on	on	ADP
ccsj-407	75	4	color	color	NOUN
ccsj-407	75	5	in	in	ADP
ccsj-407	75	6	sensory	sensory	ADJ
ccsj-407	75	7	marketing	marketing	NOUN
ccsj-407	75	8	highlights	highlight	NOUN
ccsj-407	75	9	its	its	PRON
ccsj-407	75	10	importance	importance	NOUN
ccsj-407	75	11	in	in	ADP
ccsj-407	75	12	creating	create	VERB
ccsj-407	75	13	deeper	deep	ADJ
ccsj-407	75	14	emotional	emotional	ADJ
ccsj-407	75	15	connections	connection	NOUN
ccsj-407	75	16	between	between	ADP
ccsj-407	75	17	products	product	NOUN
ccsj-407	75	18	-or	-or	ADP
ccsj-407	75	19	brandand	brandand	ADJ
ccsj-407	75	20	consumers	consumer	NOUN
ccsj-407	75	21	.	.	PUNCT
ccsj-407	76	1	the	the	DET
ccsj-407	76	2	impact	impact	NOUN
ccsj-407	76	3	of	of	ADP
ccsj-407	76	4	color	color	NOUN
ccsj-407	76	5	in	in	ADP
ccsj-407	76	6	marketing	marketing	NOUN
ccsj-407	76	7	extends	extend	VERB
ccsj-407	76	8	beyond	beyond	ADP
ccsj-407	76	9	mere	mere	ADJ
ccsj-407	76	10	aesthetics	aesthetic	NOUN
ccsj-407	76	11	.	.	PUNCT
ccsj-407	77	1	as	as	SCONJ
ccsj-407	77	2	noted	note	VERB
ccsj-407	77	3	by	by	ADP
ccsj-407	77	4	elliot	elliot	PROPN
ccsj-407	77	5	and	and	CCONJ
ccsj-407	77	6	maier	maier	X
ccsj-407	77	7	(	(	PUNCT
ccsj-407	77	8	2014	2014	NUM
ccsj-407	77	9	)	)	PUNCT
ccsj-407	77	10	,	,	PUNCT
ccsj-407	77	11	color	color	NOUN
ccsj-407	77	12	can	can	AUX
ccsj-407	77	13	signif	signif	VERB
ccsj-407	77	14	icantly	icantly	ADV
ccsj-407	77	15	inf	inf	PROPN
ccsj-407	77	16	luence	luence	NOUN
ccsj-407	77	17	consumer	consumer	NOUN
ccsj-407	77	18	perceptions	perception	NOUN
ccsj-407	77	19	and	and	CCONJ
ccsj-407	77	20	behaviors	behavior	NOUN
ccsj-407	77	21	.	.	PUNCT
ccsj-407	78	1	their	their	PRON
ccsj-407	78	2	color	color	NOUN
ccsj-407	78	3	-	-	PUNCT
ccsj-407	78	4	in	in	ADP
ccsj-407	78	5	-	-	PUNCT
ccsj-407	78	6	context	context	NOUN
ccsj-407	78	7	theory	theory	NOUN
ccsj-407	78	8	suggests	suggest	VERB
ccsj-407	78	9	that	that	SCONJ
ccsj-407	78	10	the	the	DET
ccsj-407	78	11	meaning	meaning	NOUN
ccsj-407	78	12	and	and	CCONJ
ccsj-407	78	13	ef	ef	VERB
ccsj-407	78	14	fects	fect	NOUN
ccsj-407	78	15	of	of	ADP
ccsj-407	78	16	color	color	NOUN
ccsj-407	78	17	are	be	AUX
ccsj-407	78	18	context	context	NOUN
ccsj-407	78	19	-	-	PUNCT
ccsj-407	78	20	dependent	dependent	ADJ
ccsj-407	78	21	,	,	PUNCT
ccsj-407	78	22	emphasizing	emphasize	VERB
ccsj-407	78	23	the	the	DET
ccsj-407	78	24	importance	importance	NOUN
ccsj-407	78	25	of	of	ADP
ccsj-407	78	26	considering	consider	VERB
ccsj-407	78	27	the	the	DET
ccsj-407	78	28	specif	specif	PROPN
ccsj-407	78	29	ic	ic	PROPN
ccsj-407	78	30	marketing	marketing	NOUN
ccsj-407	78	31	environment	environment	NOUN
ccsj-407	78	32	when	when	SCONJ
ccsj-407	78	33	selecting	select	VERB
ccsj-407	78	34	colors	color	NOUN
ccsj-407	78	35	.	.	PUNCT
ccsj-407	79	1	moreover	moreover	ADV
ccsj-407	79	2	,	,	PUNCT
ccsj-407	79	3	the	the	DET
ccsj-407	79	4	associative	associative	ADJ
ccsj-407	79	5	power	power	NOUN
ccsj-407	79	6	of	of	ADP
ccsj-407	79	7	color	color	NOUN
ccsj-407	79	8	can	can	AUX
ccsj-407	79	9	be	be	AUX
ccsj-407	79	10	leveraged	leverage	VERB
ccsj-407	79	11	to	to	PART
ccsj-407	79	12	create	create	VERB
ccsj-407	79	13	strong	strong	ADJ
ccsj-407	79	14	brand	brand	NOUN
ccsj-407	79	15	identities	identity	NOUN
ccsj-407	79	16	.	.	PUNCT
ccsj-407	80	1	bottomley	bottomley	PROPN
ccsj-407	80	2	and	and	CCONJ
ccsj-407	80	3	doyle	doyle	PROPN
ccsj-407	80	4	(	(	PUNCT
ccsj-407	80	5	2006	2006	NUM
ccsj-407	80	6	)	)	PUNCT
ccsj-407	80	7	found	find	VERB
ccsj-407	80	8	that	that	SCONJ
ccsj-407	80	9	the	the	DET
ccsj-407	80	10	appropriateness	appropriateness	NOUN
ccsj-407	80	11	of	of	ADP
ccsj-407	80	12	a	a	DET
ccsj-407	80	13	color	color	NOUN
ccsj-407	80	14	for	for	ADP
ccsj-407	80	15	a	a	DET
ccsj-407	80	16	brand	brand	NOUN
ccsj-407	80	17	depends	depend	VERB
ccsj-407	80	18	on	on	ADP
ccsj-407	80	19	the	the	DET
ccsj-407	80	20	product	product	NOUN
ccsj-407	80	21	category	category	NOUN
ccsj-407	80	22	and	and	CCONJ
ccsj-407	80	23	the	the	DET
ccsj-407	80	24	brand	brand	NOUN
ccsj-407	80	25	's	's	PART
ccsj-407	80	26	positioning	positioning	NOUN
ccsj-407	80	27	.	.	PUNCT
ccsj-407	81	1	for	for	ADP
ccsj-407	81	2	example	example	NOUN
ccsj-407	81	3	,	,	PUNCT
ccsj-407	81	4	functional	functional	ADJ
ccsj-407	81	5	products	product	NOUN
ccsj-407	81	6	are	be	AUX
ccsj-407	81	7	of	of	ADP
ccsj-407	81	8	ten	ten	NUM
ccsj-407	81	9	associated	associate	VERB
ccsj-407	81	10	with	with	ADP
ccsj-407	81	11	functional	functional	ADJ
ccsj-407	81	12	colors	color	NOUN
ccsj-407	81	13	,	,	PUNCT
ccsj-407	81	14	while	while	SCONJ
ccsj-407	81	15	sensory	sensory	ADJ
ccsj-407	81	16	-	-	PUNCT
ccsj-407	81	17	social	social	ADJ
ccsj-407	81	18	products	product	NOUN
ccsj-407	81	19	are	be	AUX
ccsj-407	81	20	linked	link	VERB
ccsj-407	81	21	with	with	ADP
ccsj-407	81	22	sensory	sensory	ADJ
ccsj-407	81	23	-	-	PUNCT
ccsj-407	81	24	social	social	ADJ
ccsj-407	81	25	colors	color	NOUN
ccsj-407	81	26	.	.	PUNCT
ccsj-407	82	1	the	the	DET
ccsj-407	82	2	cultural	cultural	ADJ
ccsj-407	82	3	aspect	aspect	NOUN
ccsj-407	82	4	of	of	ADP
ccsj-407	82	5	color	color	NOUN
ccsj-407	82	6	perception	perception	NOUN
ccsj-407	82	7	adds	add	VERB
ccsj-407	82	8	another	another	DET
ccsj-407	82	9	layer	layer	NOUN
ccsj-407	82	10	of	of	ADP
ccsj-407	82	11	complexity	complexity	NOUN
ccsj-407	82	12	to	to	ADP
ccsj-407	82	13	sensory	sensory	ADJ
ccsj-407	82	14	marketing	marketing	NOUN
ccsj-407	82	15	strategies	strategy	NOUN
ccsj-407	82	16	.	.	PUNCT
ccsj-407	83	1	as	as	SCONJ
ccsj-407	83	2	highlighted	highlight	VERB
ccsj-407	83	3	by	by	ADP
ccsj-407	83	4	aslam	aslam	PROPN
ccsj-407	83	5	(	(	PUNCT
ccsj-407	83	6	2006	2006	NUM
ccsj-407	83	7	)	)	PUNCT
ccsj-407	83	8	,	,	PUNCT
ccsj-407	83	9	color	color	NOUN
ccsj-407	83	10	meanings	meaning	NOUN
ccsj-407	83	11	and	and	CCONJ
ccsj-407	83	12	preferences	preference	NOUN
ccsj-407	83	13	can	can	AUX
ccsj-407	83	14	vary	vary	VERB
ccsj-407	83	15	signif	signif	NOUN
ccsj-407	83	16	icantly	icantly	ADV
ccsj-407	83	17	across	across	ADP
ccsj-407	83	18	cultures	culture	NOUN
ccsj-407	83	19	.	.	PUNCT
ccsj-407	84	1	for	for	ADP
ccsj-407	84	2	instance	instance	NOUN
ccsj-407	84	3	,	,	PUNCT
ccsj-407	84	4	while	while	SCONJ
ccsj-407	84	5	white	white	ADJ
ccsj-407	84	6	is	be	AUX
ccsj-407	84	7	associated	associate	VERB
ccsj-407	84	8	with	with	ADP
ccsj-407	84	9	purity	purity	NOUN
ccsj-407	84	10	and	and	CCONJ
ccsj-407	84	11	weddings	wedding	NOUN
ccsj-407	84	12	in	in	ADP
ccsj-407	84	13	western	western	ADJ
ccsj-407	84	14	cultures	culture	NOUN
ccsj-407	84	15	,	,	PUNCT
ccsj-407	84	16	it	it	PRON
ccsj-407	84	17	's	be	AUX
ccsj-407	84	18	of	of	ADP
ccsj-407	84	19	ten	ten	NUM
ccsj-407	84	20	linked	link	VERB
ccsj-407	84	21	to	to	ADP
ccsj-407	84	22	mourning	mourn	VERB
ccsj-407	84	23	in	in	ADP
ccsj-407	84	24	many	many	ADJ
ccsj-407	84	25	eastern	eastern	ADJ
ccsj-407	84	26	cultures	culture	NOUN
ccsj-407	84	27	.	.	PUNCT
ccsj-407	85	1	this	this	DET
ccsj-407	85	2	cultural	cultural	ADJ
ccsj-407	85	3	dimension	dimension	NOUN
ccsj-407	85	4	underscores	underscore	VERB
ccsj-407	85	5	the	the	DET
ccsj-407	85	6	importance	importance	NOUN
ccsj-407	85	7	of	of	ADP
ccsj-407	85	8	tailoring	tailor	VERB
ccsj-407	85	9	color	color	NOUN
ccsj-407	85	10	strategies	strategy	NOUN
ccsj-407	85	11	to	to	ADP
ccsj-407	85	12	specif	specif	PROPN
ccsj-407	85	13	ic	ic	PROPN
ccsj-407	85	14	target	target	NOUN
ccsj-407	85	15	markets	market	NOUN
ccsj-407	85	16	and	and	CCONJ
ccsj-407	85	17	cultural	cultural	ADJ
ccsj-407	85	18	contexts	contexts	NOUN
ccsj-407	85	19	.	.	PUNCT
ccsj-407	86	1	in	in	ADP
ccsj-407	86	2	the	the	DET
ccsj-407	86	3	digital	digital	ADJ
ccsj-407	86	4	age	age	NOUN
ccsj-407	86	5	,	,	PUNCT
ccsj-407	86	6	the	the	DET
ccsj-407	86	7	role	role	NOUN
ccsj-407	86	8	of	of	ADP
ccsj-407	86	9	color	color	NOUN
ccsj-407	86	10	in	in	ADP
ccsj-407	86	11	sensory	sensory	ADJ
ccsj-407	86	12	marketing	marketing	NOUN
ccsj-407	86	13	has	have	AUX
ccsj-407	86	14	taken	take	VERB
ccsj-407	86	15	on	on	ADP
ccsj-407	86	16	new	new	ADJ
ccsj-407	86	17	dimensions	dimension	NOUN
ccsj-407	86	18	.	.	PUNCT
ccsj-407	87	1	research	research	NOUN
ccsj-407	87	2	by	by	ADP
ccsj-407	87	3	gorn	gorn	PROPN
ccsj-407	87	4	et	et	PROPN
ccsj-407	87	5	al	al	PROPN
ccsj-407	87	6	.	.	PROPN
ccsj-407	88	1	(	(	PUNCT
ccsj-407	88	2	2004	2004	NUM
ccsj-407	88	3	)	)	PUNCT
ccsj-407	88	4	suggests	suggest	VERB
ccsj-407	88	5	that	that	SCONJ
ccsj-407	88	6	color	color	NOUN
ccsj-407	88	7	can	can	AUX
ccsj-407	88	8	inf	inf	VERB
ccsj-407	88	9	luence	luence	ADP
ccsj-407	88	10	the	the	DET
ccsj-407	88	11	perceived	perceive	VERB
ccsj-407	88	12	speed	speed	NOUN
ccsj-407	88	13	of	of	ADP
ccsj-407	88	14	website	website	NOUN
ccsj-407	88	15	downloads	download	NOUN
ccsj-407	88	16	,	,	PUNCT
ccsj-407	88	17	with	with	ADP
ccsj-407	88	18	warmer	warm	ADJ
ccsj-407	88	19	colors	color	NOUN
ccsj-407	88	20	leading	lead	VERB
ccsj-407	88	21	to	to	ADP
ccsj-407	88	22	perceptions	perception	NOUN
ccsj-407	88	23	of	of	ADP
ccsj-407	88	24	longer	long	ADV
ccsj-407	88	25	waiting	wait	VERB
ccsj-407	88	26	times	time	NOUN
ccsj-407	88	27	.	.	PUNCT
ccsj-407	89	1	this	this	DET
ccsj-407	89	2	highlights	highlight	VERB
ccsj-407	89	3	the	the	DET
ccsj-407	89	4	need	need	NOUN
ccsj-407	89	5	for	for	SCONJ
ccsj-407	89	6	marketers	marketer	NOUN
ccsj-407	89	7	to	to	PART
ccsj-407	89	8	consider	consider	VERB
ccsj-407	89	9	the	the	DET
ccsj-407	89	10	holistic	holistic	ADJ
ccsj-407	89	11	impact	impact	NOUN
ccsj-407	89	12	of	of	ADP
ccsj-407	89	13	color	color	NOUN
ccsj-407	89	14	choices	choice	NOUN
ccsj-407	89	15	across	across	ADP
ccsj-407	89	16	various	various	ADJ
ccsj-407	89	17	touchpoints	touchpoint	NOUN
ccsj-407	89	18	in	in	ADP
ccsj-407	89	19	the	the	DET
ccsj-407	89	20	consumer	consumer	NOUN
ccsj-407	89	21	journey	journey	NOUN
ccsj-407	89	22	.	.	PUNCT
ccsj-407	90	1	understanding	understand	VERB
ccsj-407	90	2	the	the	DET
ccsj-407	90	3	full	full	ADJ
ccsj-407	90	4	potential	potential	NOUN
ccsj-407	90	5	of	of	ADP
ccsj-407	90	6	sensory	sensory	ADJ
ccsj-407	90	7	marketing	marketing	NOUN
ccsj-407	90	8	through	through	ADP
ccsj-407	90	9	neuromarketing	neuromarketing	NOUN
ccsj-407	90	10	tools	tool	NOUN
ccsj-407	90	11	serves	serve	VERB
ccsj-407	90	12	a	a	DET
ccsj-407	90	13	dual	dual	ADJ
ccsj-407	90	14	purpose	purpose	NOUN
ccsj-407	90	15	.	.	PUNCT
ccsj-407	91	1	on	on	ADP
ccsj-407	91	2	one	one	NUM
ccsj-407	91	3	hand	hand	NOUN
ccsj-407	91	4	,	,	PUNCT
ccsj-407	91	5	elucidating	elucidate	VERB
ccsj-407	91	6	the	the	DET
ccsj-407	91	7	processes	process	NOUN
ccsj-407	91	8	underlying	underlie	VERB
ccsj-407	91	9	sensory	sensory	ADJ
ccsj-407	91	10	integrations	integration	NOUN
ccsj-407	91	11	is	be	AUX
ccsj-407	91	12	undoubtedly	undoubtedly	ADV
ccsj-407	91	13	of	of	ADP
ccsj-407	91	14	interest	interest	NOUN
ccsj-407	91	15	to	to	ADP
ccsj-407	91	16	current	current	ADJ
ccsj-407	91	17	research	research	NOUN
ccsj-407	91	18	in	in	ADP
ccsj-407	91	19	cognitive	cognitive	ADJ
ccsj-407	91	20	neuroscience	neuroscience	NOUN
ccsj-407	91	21	and	and	CCONJ
ccsj-407	91	22	consumer	consumer	NOUN
ccsj-407	91	23	psychology	psychology	NOUN
ccsj-407	91	24	(	(	PUNCT
ccsj-407	91	25	spence	spence	NOUN
ccsj-407	91	26	et	et	PROPN
ccsj-407	91	27	al	al	PROPN
ccsj-407	91	28	.	.	PROPN
ccsj-407	91	29	,	,	PUNCT
ccsj-407	91	30	2019	2019	NUM
ccsj-407	91	31	;	;	PUNCT
ccsj-407	91	32	plassmann	plassmann	PROPN
ccsj-407	91	33	et	et	PROPN
ccsj-407	91	34	al	al	PROPN
ccsj-407	91	35	.	.	PROPN
ccsj-407	91	36	,	,	PUNCT
ccsj-407	91	37	2015	2015	NUM
ccsj-407	91	38	)	)	PUNCT
ccsj-407	91	39	.	.	PUNCT
ccsj-407	92	1	on	on	ADP
ccsj-407	92	2	the	the	DET
ccsj-407	92	3	other	other	ADJ
ccsj-407	92	4	hand	hand	NOUN
ccsj-407	92	5	,	,	PUNCT
ccsj-407	92	6	comprehending	comprehend	VERB
ccsj-407	92	7	how	how	SCONJ
ccsj-407	92	8	these	these	DET
ccsj-407	92	9	intense	intense	ADJ
ccsj-407	92	10	sensory	sensory	ADJ
ccsj-407	92	11	experiences	experience	NOUN
ccsj-407	92	12	can	can	AUX
ccsj-407	92	13	inf	inf	VERB
ccsj-407	92	14	luence	luence	NOUN
ccsj-407	92	15	choices	choice	NOUN
ccsj-407	92	16	is	be	AUX
ccsj-407	92	17	invaluable	invaluable	ADJ
ccsj-407	92	18	to	to	ADP
ccsj-407	92	19	companies	company	NOUN
ccsj-407	92	20	seeking	seek	VERB
ccsj-407	92	21	to	to	PART
ccsj-407	92	22	optimize	optimize	VERB
ccsj-407	92	23	their	their	PRON
ccsj-407	92	24	products	product	NOUN
ccsj-407	92	25	and	and	CCONJ
ccsj-407	92	26	sales	sale	NOUN
ccsj-407	92	27	strategies	strategy	NOUN
ccsj-407	92	28	(	(	PUNCT
ccsj-407	92	29	krishna	krishna	PROPN
ccsj-407	92	30	,	,	PUNCT
ccsj-407	92	31	2012	2012	NUM
ccsj-407	92	32	;	;	PUNCT
ccsj-407	92	33	zaltman	zaltman	NOUN
ccsj-407	92	34	,	,	PUNCT
ccsj-407	92	35	2003	2003	NUM
ccsj-407	92	36	)	)	PUNCT
ccsj-407	92	37	.	.	PUNCT
ccsj-407	93	1	in	in	ADP
ccsj-407	93	2	the	the	DET
ccsj-407	93	3	early	early	ADJ
ccsj-407	93	4	years	year	NOUN
ccsj-407	93	5	of	of	ADP
ccsj-407	93	6	marketing	marketing	NOUN
ccsj-407	93	7	strategies	strategy	NOUN
ccsj-407	93	8	,	,	PUNCT
ccsj-407	93	9	the	the	DET
ccsj-407	93	10	primary	primary	ADJ
ccsj-407	93	11	goal	goal	NOUN
ccsj-407	93	12	for	for	ADP
ccsj-407	93	13	many	many	ADJ
ccsj-407	93	14	companies	company	NOUN
ccsj-407	93	15	was	be	AUX
ccsj-407	93	16	predominantly	predominantly	ADV
ccsj-407	93	17	to	to	PART
ccsj-407	93	18	increase	increase	VERB
ccsj-407	93	19	sales	sale	NOUN
ccsj-407	93	20	through	through	ADP
ccsj-407	93	21	traditional	traditional	ADJ
ccsj-407	93	22	advertising	advertising	NOUN
ccsj-407	93	23	methods	method	NOUN
ccsj-407	93	24	.	.	PUNCT
ccsj-407	94	1	however	however	ADV
ccsj-407	94	2	,	,	PUNCT
ccsj-407	94	3	today	today	NOUN
ccsj-407	94	4	we	we	PRON
ccsj-407	94	5	observe	observe	VERB
ccsj-407	94	6	a	a	DET
ccsj-407	94	7	paradigm	paradigm	NOUN
ccsj-407	94	8	shif	shif	PROPN
ccsj-407	94	9	t	t	PROPN
ccsj-407	94	10	;	;	PUNCT
ccsj-407	94	11	for	for	ADP
ccsj-407	94	12	many	many	ADJ
ccsj-407	94	13	businesses	business	NOUN
ccsj-407	94	14	,	,	PUNCT
ccsj-407	94	15	creating	create	VERB
ccsj-407	94	16	a	a	DET
ccsj-407	94	17	lasting	last	VERB
ccsj-407	94	18	bond	bond	NOUN
ccsj-407	94	19	between	between	ADP
ccsj-407	94	20	the	the	DET
ccsj-407	94	21	consumer	consumer	NOUN
ccsj-407	94	22	and	and	CCONJ
ccsj-407	94	23	the	the	DET
ccsj-407	94	24	brand	brand	NOUN
ccsj-407	94	25	has	have	AUX
ccsj-407	94	26	become	become	VERB
ccsj-407	94	27	as	as	ADV
ccsj-407	94	28	crucial	crucial	ADJ
ccsj-407	94	29	as	as	ADP
ccsj-407	94	30	generating	generate	VERB
ccsj-407	94	31	immediate	immediate	ADJ
ccsj-407	94	32	purchases	purchase	NOUN
ccsj-407	94	33	(	(	PUNCT
ccsj-407	94	34	hultén	hultén	NOUN
ccsj-407	94	35	,	,	PUNCT
ccsj-407	94	36	2011	2011	NUM
ccsj-407	94	37	;	;	PUNCT
ccsj-407	94	38	lindstrom	lindstrom	PROPN
ccsj-407	94	39	,	,	PUNCT
ccsj-407	94	40	2005	2005	NUM
ccsj-407	94	41	)	)	PUNCT
ccsj-407	94	42	.	.	PUNCT
ccsj-407	95	1	this	this	DET
ccsj-407	95	2	evolution	evolution	NOUN
ccsj-407	95	3	ref	ref	NOUN
ccsj-407	95	4	lects	lect	VERB
ccsj-407	95	5	a	a	DET
ccsj-407	95	6	deeper	deep	ADJ
ccsj-407	95	7	understanding	understanding	NOUN
ccsj-407	95	8	of	of	ADP
ccsj-407	95	9	consumer	consumer	NOUN
ccsj-407	95	10	behavior	behavior	NOUN
ccsj-407	95	11	and	and	CCONJ
ccsj-407	95	12	the	the	DET
ccsj-407	95	13	recognition	recognition	NOUN
ccsj-407	95	14	that	that	SCONJ
ccsj-407	95	15	emotional	emotional	ADJ
ccsj-407	95	16	and	and	CCONJ
ccsj-407	95	17	sensory	sensory	ADJ
ccsj-407	95	18	connections	connection	NOUN
ccsj-407	95	19	play	play	VERB
ccsj-407	95	20	a	a	DET
ccsj-407	95	21	pivotal	pivotal	ADJ
ccsj-407	95	22	role	role	NOUN
ccsj-407	95	23	in	in	ADP
ccsj-407	95	24	decision	decision	NOUN
ccsj-407	95	25	-	-	PUNCT
ccsj-407	95	26	making	make	VERB
ccsj-407	95	27	processes	process	NOUN
ccsj-407	95	28	(	(	PUNCT
ccsj-407	95	29	damasio	damasio	ADJ
ccsj-407	95	30	,	,	PUNCT
ccsj-407	95	31	1994	1994	NUM
ccsj-407	95	32	;	;	PUNCT
ccsj-407	95	33	ledoux	ledoux	NOUN
ccsj-407	95	34	,	,	PUNCT
ccsj-407	95	35	1996	1996	NUM
ccsj-407	95	36	)	)	PUNCT
ccsj-407	95	37	.	.	PUNCT
ccsj-407	96	1	sensory	sensory	ADJ
ccsj-407	96	2	marketing	marketing	NOUN
ccsj-407	96	3	now	now	ADV
ccsj-407	96	4	takes	take	VERB
ccsj-407	96	5	into	into	ADP
ccsj-407	96	6	account	account	NOUN
ccsj-407	96	7	human	human	ADJ
ccsj-407	96	8	perception	perception	NOUN
ccsj-407	96	9	and	and	CCONJ
ccsj-407	96	10	its	its	PRON
ccsj-407	96	11	subjectivity	subjectivity	NOUN
ccsj-407	96	12	,	,	PUNCT
ccsj-407	96	13	becoming	become	VERB
ccsj-407	96	14	a	a	DET
ccsj-407	96	15	key	key	ADJ
ccsj-407	96	16	component	component	NOUN
ccsj-407	96	17	in	in	ADP
ccsj-407	96	18	the	the	DET
ccsj-407	96	19	business	business	NOUN
ccsj-407	96	20	strategy	strategy	NOUN
ccsj-407	96	21	of	of	ADP
ccsj-407	96	22	companies	company	NOUN
ccsj-407	96	23	(	(	PUNCT
ccsj-407	96	24	krishna	krishna	PROPN
ccsj-407	96	25	,	,	PUNCT
ccsj-407	96	26	2012	2012	NUM
ccsj-407	96	27	)	)	PUNCT
ccsj-407	96	28	.	.	PUNCT
ccsj-407	97	1	this	this	DET
ccsj-407	97	2	approach	approach	NOUN
ccsj-407	97	3	primarily	primarily	ADV
ccsj-407	97	4	focuses	focus	VERB
ccsj-407	97	5	on	on	ADP
ccsj-407	97	6	customer	customer	NOUN
ccsj-407	97	7	experiences	experience	NOUN
ccsj-407	97	8	,	,	PUNCT
ccsj-407	97	9	embracing	embrace	VERB
ccsj-407	97	10	a	a	DET
ccsj-407	97	11	holistic	holistic	ADJ
ccsj-407	97	12	view	view	NOUN
ccsj-407	97	13	of	of	ADP
ccsj-407	97	14	the	the	DET
ccsj-407	97	15	brand	brand	NOUN
ccsj-407	97	16	,	,	PUNCT
ccsj-407	97	17	be	be	AUX
ccsj-407	97	18	it	it	PRON
ccsj-407	97	19	a	a	DET
ccsj-407	97	20	product	product	NOUN
ccsj-407	97	21	or	or	CCONJ
ccsj-407	97	22	a	a	DET
ccsj-407	97	23	service	service	NOUN
ccsj-407	97	24	(	(	PUNCT
ccsj-407	97	25	schmitt	schmitt	PROPN
ccsj-407	97	26	,	,	PUNCT
ccsj-407	97	27	1999	1999	NUM
ccsj-407	97	28	;	;	PUNCT
ccsj-407	97	29	pine	pine	PROPN
ccsj-407	97	30	&	&	CCONJ
ccsj-407	97	31	gilmore	gilmore	PROPN
ccsj-407	97	32	,	,	PUNCT
ccsj-407	97	33	1998	1998	NUM
ccsj-407	97	34	)	)	PUNCT
ccsj-407	97	35	.	.	PUNCT
ccsj-407	98	1	we	we	PRON
ccsj-407	98	2	recognize	recognize	VERB
ccsj-407	98	3	that	that	SCONJ
ccsj-407	98	4	human	human	ADJ
ccsj-407	98	5	senses	sense	NOUN
ccsj-407	98	6	play	play	VERB
ccsj-407	98	7	a	a	DET
ccsj-407	98	8	fundamental	fundamental	ADJ
ccsj-407	98	9	role	role	NOUN
ccsj-407	98	10	in	in	ADP
ccsj-407	98	11	consumer	consumer	NOUN
ccsj-407	98	12	purchasing	purchasing	NOUN
ccsj-407	98	13	behavior	behavior	NOUN
ccsj-407	98	14	and	and	CCONJ
ccsj-407	98	15	exploring	explore	VERB
ccsj-407	98	16	crossmodal	crossmodal	ADJ
ccsj-407	98	17	color	color	NOUN
ccsj-407	98	18	correspondences	correspondence	NOUN
ccsj-407	98	19	through	through	ADP
ccsj-407	98	20	neuromarketing	neuromarkete	VERB
ccsj-407	98	21	39	39	NUM
ccsj-407	98	22	color	color	NOUN
ccsj-407	98	23	culture	culture	NOUN
ccsj-407	98	24	and	and	CCONJ
ccsj-407	98	25	science	science	PROPN
ccsj-407	98	26	journal	journal	PROPN
ccsj-407	98	27	vol	vol	NOUN
ccsj-407	98	28	.	.	PROPN
ccsj-407	99	1	17	17	NUM
ccsj-407	99	2	(	(	PUNCT
ccsj-407	99	3	1	1	NUM
ccsj-407	99	4	)	)	PUNCT
ccsj-407	99	5	doi	doi	NOUN
ccsj-407	99	6	:	:	PUNCT
ccsj-407	99	7	10.23738	10.23738	NUM
ccsj-407	99	8	/	/	SYM
ccsj-407	99	9	ccsj.170103	ccsj.170103	NOUN
ccsj-407	99	10	are	be	AUX
ccsj-407	99	11	therefore	therefore	ADV
ccsj-407	99	12	at	at	ADP
ccsj-407	99	13	the	the	DET
ccsj-407	99	14	center	center	NOUN
ccsj-407	99	15	of	of	ADP
ccsj-407	99	16	marketing	marketing	NOUN
ccsj-407	99	17	strategies	strategy	NOUN
ccsj-407	99	18	that	that	PRON
ccsj-407	99	19	aim	aim	VERB
ccsj-407	99	20	to	to	PART
ccsj-407	99	21	create	create	VERB
ccsj-407	99	22	engaging	engage	VERB
ccsj-407	99	23	sensory	sensory	ADJ
ccsj-407	99	24	experiences	experience	NOUN
ccsj-407	99	25	(	(	PUNCT
ccsj-407	99	26	peck	peck	NOUN
ccsj-407	99	27	&	&	CCONJ
ccsj-407	99	28	childers	childer	NOUN
ccsj-407	99	29	,	,	PUNCT
ccsj-407	99	30	2008	2008	NUM
ccsj-407	99	31	;	;	PUNCT
ccsj-407	99	32	krishna	krishna	PROPN
ccsj-407	99	33	&	&	CCONJ
ccsj-407	99	34	schwarz	schwarz	PROPN
ccsj-407	99	35	,	,	PUNCT
ccsj-407	99	36	2014	2014	NUM
ccsj-407	99	37	)	)	PUNCT
ccsj-407	99	38	.	.	PUNCT
ccsj-407	100	1	expanding	expand	VERB
ccsj-407	100	2	on	on	ADP
ccsj-407	100	3	this	this	DET
ccsj-407	100	4	concept	concept	NOUN
ccsj-407	100	5	,	,	PUNCT
ccsj-407	100	6	it	it	PRON
ccsj-407	100	7	's	be	AUX
ccsj-407	100	8	important	important	ADJ
ccsj-407	100	9	to	to	PART
ccsj-407	100	10	note	note	VERB
ccsj-407	100	11	that	that	SCONJ
ccsj-407	100	12	sensory	sensory	ADJ
ccsj-407	100	13	marketing	marketing	NOUN
ccsj-407	100	14	has	have	AUX
ccsj-407	100	15	evolved	evolve	VERB
ccsj-407	100	16	f	f	PROPN
ccsj-407	100	17	rom	rom	PROPN
ccsj-407	100	18	being	be	AUX
ccsj-407	100	19	a	a	DET
ccsj-407	100	20	mere	mere	ADJ
ccsj-407	100	21	sales	sale	NOUN
ccsj-407	100	22	booster	booster	NOUN
ccsj-407	100	23	to	to	ADP
ccsj-407	100	24	an	an	DET
ccsj-407	100	25	essential	essential	ADJ
ccsj-407	100	26	tool	tool	NOUN
ccsj-407	100	27	for	for	ADP
ccsj-407	100	28	building	build	VERB
ccsj-407	100	29	brand	brand	NOUN
ccsj-407	100	30	identity	identity	NOUN
ccsj-407	100	31	and	and	CCONJ
ccsj-407	100	32	customer	customer	NOUN
ccsj-407	100	33	loyalty	loyalty	NOUN
ccsj-407	100	34	(	(	PUNCT
ccsj-407	100	35	brakus	brakus	PROPN
ccsj-407	100	36	et	et	PROPN
ccsj-407	100	37	al	al	PROPN
ccsj-407	100	38	.	.	PROPN
ccsj-407	100	39	,	,	PUNCT
ccsj-407	100	40	2009	2009	NUM
ccsj-407	100	41	)	)	PUNCT
ccsj-407	100	42	.	.	PUNCT
ccsj-407	101	1	it	it	PRON
ccsj-407	101	2	's	be	AUX
ccsj-407	101	3	no	no	ADV
ccsj-407	101	4	longer	long	ADV
ccsj-407	101	5	just	just	ADV
ccsj-407	101	6	about	about	ADV
ccsj-407	101	7	enticing	entice	VERB
ccsj-407	101	8	customers	customer	NOUN
ccsj-407	101	9	to	to	PART
ccsj-407	101	10	make	make	VERB
ccsj-407	101	11	an	an	DET
ccsj-407	101	12	immediate	immediate	ADJ
ccsj-407	101	13	purchase	purchase	NOUN
ccsj-407	101	14	;	;	PUNCT
ccsj-407	101	15	it	it	PRON
ccsj-407	101	16	's	be	AUX
ccsj-407	101	17	about	about	ADP
ccsj-407	101	18	creating	create	VERB
ccsj-407	101	19	an	an	DET
ccsj-407	101	20	immersive	immersive	ADJ
ccsj-407	101	21	brand	brand	NOUN
ccsj-407	101	22	experience	experience	NOUN
ccsj-407	101	23	that	that	PRON
ccsj-407	101	24	resonates	resonate	VERB
ccsj-407	101	25	with	with	ADP
ccsj-407	101	26	customers	customer	NOUN
ccsj-407	101	27	on	on	ADP
ccsj-407	101	28	a	a	DET
ccsj-407	101	29	deeper	deep	ADJ
ccsj-407	101	30	,	,	PUNCT
ccsj-407	101	31	more	more	ADV
ccsj-407	101	32	personal	personal	ADJ
ccsj-407	101	33	level	level	NOUN
ccsj-407	101	34	.	.	PUNCT
ccsj-407	102	1	this	this	DET
ccsj-407	102	2	shift	shift	NOUN
ccsj-407	102	3	in	in	ADP
ccsj-407	102	4	focus	focus	NOUN
ccsj-407	102	5	ref	ref	NOUN
ccsj-407	102	6	lects	lect	VERB
ccsj-407	102	7	a	a	DET
ccsj-407	102	8	broader	broad	ADJ
ccsj-407	102	9	change	change	NOUN
ccsj-407	102	10	in	in	ADP
ccsj-407	102	11	the	the	DET
ccsj-407	102	12	business	business	NOUN
ccsj-407	102	13	landscape	landscape	NOUN
ccsj-407	102	14	,	,	PUNCT
ccsj-407	102	15	where	where	SCONJ
ccsj-407	102	16	customer	customer	NOUN
ccsj-407	102	17	experience	experience	NOUN
ccsj-407	102	18	and	and	CCONJ
ccsj-407	102	19	brand	brand	NOUN
ccsj-407	102	20	loyalty	loyalty	NOUN
ccsj-407	102	21	are	be	AUX
ccsj-407	102	22	becoming	become	VERB
ccsj-407	102	23	increasingly	increasingly	ADV
ccsj-407	102	24	important	important	ADJ
ccsj-407	102	25	(	(	PUNCT
ccsj-407	102	26	lemon	lemon	NOUN
ccsj-407	102	27	&	&	CCONJ
ccsj-407	102	28	verhoef	verhoef	PROPN
ccsj-407	102	29	,	,	PUNCT
ccsj-407	102	30	2016	2016	NUM
ccsj-407	102	31	)	)	PUNCT
ccsj-407	102	32	.	.	PUNCT
ccsj-407	103	1	moreover	moreover	ADV
ccsj-407	103	2	,	,	PUNCT
ccsj-407	103	3	sensory	sensory	ADJ
ccsj-407	103	4	marketing	marketing	NOUN
ccsj-407	103	5	recognizes	recognize	VERB
ccsj-407	103	6	the	the	DET
ccsj-407	103	7	subjectivity	subjectivity	NOUN
ccsj-407	103	8	of	of	ADP
ccsj-407	103	9	human	human	ADJ
ccsj-407	103	10	perception	perception	NOUN
ccsj-407	103	11	.	.	PUNCT
ccsj-407	104	1	it	it	PRON
ccsj-407	104	2	understands	understand	VERB
ccsj-407	104	3	that	that	SCONJ
ccsj-407	104	4	each	each	DET
ccsj-407	104	5	individual	individual	NOUN
ccsj-407	104	6	may	may	AUX
ccsj-407	104	7	perceive	perceive	VERB
ccsj-407	104	8	and	and	CCONJ
ccsj-407	104	9	interpret	interpret	VERB
ccsj-407	104	10	sensory	sensory	ADJ
ccsj-407	104	11	stimuli	stimulus	NOUN
ccsj-407	104	12	dif	dif	ADV
ccsj-407	104	13	ferently	ferently	ADV
ccsj-407	104	14	,	,	PUNCT
ccsj-407	104	15	inf	inf	PROPN
ccsj-407	104	16	luenced	luence	VERB
ccsj-407	104	17	by	by	ADP
ccsj-407	104	18	factors	factor	NOUN
ccsj-407	104	19	such	such	ADJ
ccsj-407	104	20	as	as	ADP
ccsj-407	104	21	culture	culture	NOUN
ccsj-407	104	22	,	,	PUNCT
ccsj-407	104	23	personal	personal	ADJ
ccsj-407	104	24	experiences	experience	NOUN
ccsj-407	104	25	,	,	PUNCT
ccsj-407	104	26	and	and	CCONJ
ccsj-407	104	27	cognitive	cognitive	ADJ
ccsj-407	104	28	biases	bias	NOUN
ccsj-407	104	29	(	(	PUNCT
ccsj-407	104	30	gentile	gentile	NOUN
ccsj-407	104	31	et	et	PROPN
ccsj-407	104	32	al	al	PROPN
ccsj-407	104	33	.	.	PROPN
ccsj-407	104	34	,	,	PUNCT
ccsj-407	104	35	2007	2007	NUM
ccsj-407	104	36	;	;	PUNCT
ccsj-407	104	37	yoon	yoon	PROPN
ccsj-407	104	38	et	et	PROPN
ccsj-407	104	39	al	al	PROPN
ccsj-407	104	40	.	.	PROPN
ccsj-407	104	41	,	,	PUNCT
ccsj-407	104	42	2012	2012	NUM
ccsj-407	104	43	)	)	PUNCT
ccsj-407	104	44	.	.	PUNCT
ccsj-407	105	1	therefore	therefore	ADV
ccsj-407	105	2	,	,	PUNCT
ccsj-407	105	3	successful	successful	ADJ
ccsj-407	105	4	sensory	sensory	ADJ
ccsj-407	105	5	marketing	marketing	NOUN
ccsj-407	105	6	strategies	strategy	NOUN
ccsj-407	105	7	are	be	AUX
ccsj-407	105	8	those	those	PRON
ccsj-407	105	9	that	that	PRON
ccsj-407	105	10	can	can	AUX
ccsj-407	105	11	cater	cater	VERB
ccsj-407	105	12	to	to	ADP
ccsj-407	105	13	this	this	DET
ccsj-407	105	14	diversity	diversity	NOUN
ccsj-407	105	15	of	of	ADP
ccsj-407	105	16	sensory	sensory	ADJ
ccsj-407	105	17	experiences	experience	NOUN
ccsj-407	105	18	and	and	CCONJ
ccsj-407	105	19	create	create	VERB
ccsj-407	105	20	personalized	personalized	ADJ
ccsj-407	105	21	customer	customer	NOUN
ccsj-407	105	22	experiences	experience	NOUN
ccsj-407	105	23	(	(	PUNCT
ccsj-407	105	24	puccinelli	puccinelli	PROPN
ccsj-407	105	25	et	et	PROPN
ccsj-407	105	26	al	al	PROPN
ccsj-407	105	27	.	.	PROPN
ccsj-407	105	28	,	,	PUNCT
ccsj-407	105	29	2009	2009	NUM
ccsj-407	105	30	)	)	PUNCT
ccsj-407	105	31	.	.	PUNCT
ccsj-407	106	1	furthermore	furthermore	ADV
ccsj-407	106	2	,	,	PUNCT
ccsj-407	106	3	sensory	sensory	ADJ
ccsj-407	106	4	marketing	marketing	NOUN
ccsj-407	106	5	embraces	embrace	VERB
ccsj-407	106	6	a	a	DET
ccsj-407	106	7	holistic	holistic	ADJ
ccsj-407	106	8	view	view	NOUN
ccsj-407	106	9	of	of	ADP
ccsj-407	106	10	the	the	DET
ccsj-407	106	11	brand	brand	NOUN
ccsj-407	106	12	.	.	PUNCT
ccsj-407	107	1	it	it	PRON
ccsj-407	107	2	's	be	AUX
ccsj-407	107	3	not	not	PART
ccsj-407	107	4	just	just	ADV
ccsj-407	107	5	about	about	ADP
ccsj-407	107	6	the	the	DET
ccsj-407	107	7	product	product	NOUN
ccsj-407	107	8	or	or	CCONJ
ccsj-407	107	9	service	service	NOUN
ccsj-407	107	10	;	;	PUNCT
ccsj-407	107	11	it	it	PRON
ccsj-407	107	12	's	be	AUX
ccsj-407	107	13	about	about	ADP
ccsj-407	107	14	the	the	DET
ccsj-407	107	15	entire	entire	ADJ
ccsj-407	107	16	brand	brand	NOUN
ccsj-407	107	17	experience	experience	NOUN
ccsj-407	107	18	—	—	PUNCT
ccsj-407	107	19	f	f	X
ccsj-407	107	20	rom	rom	VERB
ccsj-407	107	21	the	the	DET
ccsj-407	107	22	initial	initial	ADJ
ccsj-407	107	23	interaction	interaction	NOUN
ccsj-407	107	24	with	with	ADP
ccsj-407	107	25	the	the	DET
ccsj-407	107	26	brand	brand	NOUN
ccsj-407	107	27	to	to	ADP
ccsj-407	107	28	post	post	ADJ
ccsj-407	107	29	-	-	ADJ
ccsj-407	107	30	purchase	purchase	ADJ
ccsj-407	107	31	engagement	engagement	NOUN
ccsj-407	107	32	.	.	PUNCT
ccsj-407	108	1	this	this	DET
ccsj-407	108	2	holistic	holistic	ADJ
ccsj-407	108	3	approach	approach	NOUN
ccsj-407	108	4	ensures	ensure	VERB
ccsj-407	108	5	that	that	SCONJ
ccsj-407	108	6	all	all	DET
ccsj-407	108	7	aspects	aspect	NOUN
ccsj-407	108	8	of	of	ADP
ccsj-407	108	9	the	the	DET
ccsj-407	108	10	brand	brand	NOUN
ccsj-407	108	11	—	—	PUNCT
ccsj-407	108	12	its	its	PRON
ccsj-407	108	13	visual	visual	ADJ
ccsj-407	108	14	identity	identity	NOUN
ccsj-407	108	15	,	,	PUNCT
ccsj-407	108	16	its	its	PRON
ccsj-407	108	17	voice	voice	NOUN
ccsj-407	108	18	,	,	PUNCT
ccsj-407	108	19	its	its	PRON
ccsj-407	108	20	values	value	NOUN
ccsj-407	108	21	—	—	PUNCT
ccsj-407	108	22	are	be	AUX
ccsj-407	108	23	aligned	align	VERB
ccsj-407	108	24	and	and	CCONJ
ccsj-407	108	25	contribute	contribute	VERB
ccsj-407	108	26	to	to	ADP
ccsj-407	108	27	a	a	DET
ccsj-407	108	28	consistent	consistent	ADJ
ccsj-407	108	29	and	and	CCONJ
ccsj-407	108	30	engaging	engage	VERB
ccsj-407	108	31	sensory	sensory	ADJ
ccsj-407	108	32	experience	experience	NOUN
ccsj-407	108	33	(	(	PUNCT
ccsj-407	108	34	hultén	hultén	NOUN
ccsj-407	108	35	et	et	NOUN
ccsj-407	108	36	al	al	PROPN
ccsj-407	108	37	.	.	PROPN
ccsj-407	108	38	,	,	PUNCT
ccsj-407	108	39	2009	2009	NUM
ccsj-407	108	40	;	;	PUNCT
ccsj-407	108	41	krishna	krishna	PROPN
ccsj-407	108	42	et	et	PROPN
ccsj-407	108	43	al	al	PROPN
ccsj-407	108	44	.	.	PROPN
ccsj-407	108	45	,	,	PUNCT
ccsj-407	108	46	2010	2010	NUM
ccsj-407	108	47	)	)	PUNCT
ccsj-407	108	48	.	.	PUNCT
ccsj-407	109	1	the	the	DET
ccsj-407	109	2	purpose	purpose	NOUN
ccsj-407	109	3	of	of	ADP
ccsj-407	109	4	this	this	DET
ccsj-407	109	5	paper	paper	NOUN
ccsj-407	109	6	is	be	AUX
ccsj-407	109	7	to	to	PART
ccsj-407	109	8	provide	provide	VERB
ccsj-407	109	9	a	a	DET
ccsj-407	109	10	comprehensive	comprehensive	ADJ
ccsj-407	109	11	overview	overview	NOUN
ccsj-407	109	12	of	of	ADP
ccsj-407	109	13	the	the	DET
ccsj-407	109	14	role	role	NOUN
ccsj-407	109	15	of	of	ADP
ccsj-407	109	16	sensory	sensory	ADJ
ccsj-407	109	17	marketing	marketing	NOUN
ccsj-407	109	18	and	and	CCONJ
ccsj-407	109	19	how	how	SCONJ
ccsj-407	109	20	neuroscience	neuroscience	NOUN
ccsj-407	109	21	,	,	PUNCT
ccsj-407	109	22	through	through	ADP
ccsj-407	109	23	neuromarketing	neuromarketing	NOUN
ccsj-407	109	24	,	,	PUNCT
ccsj-407	109	25	can	can	AUX
ccsj-407	109	26	help	help	VERB
ccsj-407	109	27	study	study	VERB
ccsj-407	109	28	the	the	DET
ccsj-407	109	29	complex	complex	ADJ
ccsj-407	109	30	interactions	interaction	NOUN
ccsj-407	109	31	between	between	ADP
ccsj-407	109	32	sensory	sensory	ADJ
ccsj-407	109	33	stimuli	stimulus	NOUN
ccsj-407	109	34	and	and	CCONJ
ccsj-407	109	35	consumer	consumer	NOUN
ccsj-407	109	36	behavior	behavior	NOUN
ccsj-407	109	37	.	.	PUNCT
ccsj-407	110	1	this	this	DET
ccsj-407	110	2	interdisciplinary	interdisciplinary	ADJ
ccsj-407	110	3	approach	approach	NOUN
ccsj-407	110	4	has	have	AUX
ccsj-407	110	5	become	become	VERB
ccsj-407	110	6	increasingly	increasingly	ADV
ccsj-407	110	7	crucial	crucial	ADJ
ccsj-407	110	8	to	to	ADP
ccsj-407	110	9	understanding	understand	VERB
ccsj-407	110	10	and	and	CCONJ
ccsj-407	110	11	shaping	shape	VERB
ccsj-407	110	12	consumer	consumer	NOUN
ccsj-407	110	13	experiences	experience	NOUN
ccsj-407	110	14	in	in	ADP
ccsj-407	110	15	today	today	NOUN
ccsj-407	110	16	's	's	PART
ccsj-407	110	17	competitive	competitive	ADJ
ccsj-407	110	18	marketplace	marketplace	NOUN
ccsj-407	110	19	.	.	PUNCT
ccsj-407	111	1	2	2	X
ccsj-407	111	2	.	.	X
ccsj-407	111	3	sensory	sensory	ADJ
ccsj-407	111	4	marketing	marketing	NOUN
ccsj-407	111	5	,	,	PUNCT
ccsj-407	111	6	neuromarketing	neuromarketing	NOUN
ccsj-407	111	7	,	,	PUNCT
ccsj-407	111	8	and	and	CCONJ
ccsj-407	111	9	crossmodal	crossmodal	ADJ
ccsj-407	111	10	correspondence	correspondence	NOUN
ccsj-407	111	11	:	:	PUNCT
ccsj-407	111	12	an	an	DET
ccsj-407	111	13	integrated	integrated	ADJ
ccsj-407	111	14	approach	approach	NOUN
ccsj-407	111	15	sensory	sensory	ADJ
ccsj-407	111	16	marketing	marketing	NOUN
ccsj-407	111	17	is	be	AUX
ccsj-407	111	18	a	a	DET
ccsj-407	111	19	sub	sub	NOUN
ccsj-407	111	20	-	-	NOUN
ccsj-407	111	21	discipline	discipline	NOUN
ccsj-407	111	22	of	of	ADP
ccsj-407	111	23	marketing	marketing	NOUN
ccsj-407	111	24	that	that	PRON
ccsj-407	111	25	aims	aim	VERB
ccsj-407	111	26	to	to	PART
ccsj-407	111	27	build	build	VERB
ccsj-407	111	28	a	a	DET
ccsj-407	111	29	brand	brand	NOUN
ccsj-407	111	30	and	and	CCONJ
ccsj-407	111	31	its	its	PRON
ccsj-407	111	32	product	product	NOUN
ccsj-407	111	33	through	through	ADP
ccsj-407	111	34	targeted	target	VERB
ccsj-407	111	35	stimulation	stimulation	NOUN
ccsj-407	111	36	of	of	ADP
ccsj-407	111	37	consumers	consumer	NOUN
ccsj-407	111	38	’	’	PART
ccsj-407	111	39	senses	sense	NOUN
ccsj-407	111	40	,	,	PUNCT
ccsj-407	111	41	employing	employ	VERB
ccsj-407	111	42	a	a	DET
ccsj-407	111	43	variety	variety	NOUN
ccsj-407	111	44	of	of	ADP
ccsj-407	111	45	techniques	technique	NOUN
ccsj-407	111	46	and	and	CCONJ
ccsj-407	111	47	technologies	technology	NOUN
ccsj-407	111	48	.	.	PUNCT
ccsj-407	112	1	it	it	PRON
ccsj-407	112	2	’s	’	VERB
ccsj-407	112	3	not	not	PART
ccsj-407	112	4	just	just	ADV
ccsj-407	112	5	a	a	DET
ccsj-407	112	6	tool	tool	NOUN
ccsj-407	112	7	for	for	ADP
ccsj-407	112	8	understanding	understand	VERB
ccsj-407	112	9	consumer	consumer	NOUN
ccsj-407	112	10	emotions	emotion	NOUN
ccsj-407	112	11	,	,	PUNCT
ccsj-407	112	12	but	but	CCONJ
ccsj-407	112	13	also	also	ADV
ccsj-407	112	14	a	a	DET
ccsj-407	112	15	means	means	NOUN
ccsj-407	112	16	to	to	PART
ccsj-407	112	17	address	address	VERB
ccsj-407	112	18	emerging	emerge	VERB
ccsj-407	112	19	market	market	NOUN
ccsj-407	112	20	challenges	challenge	NOUN
ccsj-407	112	21	,	,	PUNCT
ccsj-407	112	22	thus	thus	ADV
ccsj-407	112	23	contributing	contribute	VERB
ccsj-407	112	24	to	to	ADP
ccsj-407	112	25	the	the	DET
ccsj-407	112	26	long	long	ADJ
ccsj-407	112	27	-	-	PUNCT
ccsj-407	112	28	term	term	NOUN
ccsj-407	112	29	success	success	NOUN
ccsj-407	112	30	of	of	ADP
ccsj-407	112	31	a	a	DET
ccsj-407	112	32	product	product	NOUN
ccsj-407	112	33	(	(	PUNCT
ccsj-407	112	34	bortolotti	bortolotti	PROPN
ccsj-407	112	35	et	et	PROPN
ccsj-407	112	36	al	al	PROPN
ccsj-407	112	37	.	.	PROPN
ccsj-407	112	38	,	,	PUNCT
ccsj-407	112	39	2023	2023	NUM
ccsj-407	112	40	,	,	PUNCT
ccsj-407	112	41	2024	2024	NUM
ccsj-407	112	42	;	;	PUNCT
ccsj-407	112	43	erenkol	erenkol	PROPN
ccsj-407	112	44	&	&	CCONJ
ccsj-407	112	45	merve	merve	PROPN
ccsj-407	112	46	,	,	PUNCT
ccsj-407	112	47	2015	2015	NUM
ccsj-407	112	48	)	)	PUNCT
ccsj-407	112	49	.	.	PUNCT
ccsj-407	113	1	the	the	DET
ccsj-407	113	2	importance	importance	NOUN
ccsj-407	113	3	of	of	ADP
ccsj-407	113	4	engaging	engage	VERB
ccsj-407	113	5	all	all	DET
ccsj-407	113	6	human	human	ADJ
ccsj-407	113	7	senses	sense	NOUN
ccsj-407	113	8	is	be	AUX
ccsj-407	113	9	clear	clear	ADJ
ccsj-407	113	10	,	,	PUNCT
ccsj-407	113	11	as	as	SCONJ
ccsj-407	113	12	this	this	PRON
ccsj-407	113	13	can	can	AUX
ccsj-407	113	14	create	create	VERB
ccsj-407	113	15	a	a	DET
ccsj-407	113	16	unique	unique	ADJ
ccsj-407	113	17	perception	perception	NOUN
ccsj-407	113	18	of	of	ADP
ccsj-407	113	19	a	a	DET
ccsj-407	113	20	product	product	NOUN
ccsj-407	113	21	compared	compare	VERB
ccsj-407	113	22	to	to	ADP
ccsj-407	113	23	its	its	PRON
ccsj-407	113	24	competitors	competitor	NOUN
ccsj-407	113	25	in	in	ADP
ccsj-407	113	26	the	the	DET
ccsj-407	113	27	customer	customer	NOUN
ccsj-407	113	28	’s	’s	PART
ccsj-407	113	29	mind	mind	NOUN
ccsj-407	113	30	.	.	PUNCT
ccsj-407	114	1	this	this	DET
ccsj-407	114	2	approach	approach	NOUN
ccsj-407	114	3	can	can	AUX
ccsj-407	114	4	signif	signif	VERB
ccsj-407	114	5	icantly	icantly	ADV
ccsj-407	114	6	contribute	contribute	VERB
ccsj-407	114	7	to	to	ADP
ccsj-407	114	8	creating	create	VERB
ccsj-407	114	9	a	a	DET
ccsj-407	114	10	psychological	psychological	ADJ
ccsj-407	114	11	competitive	competitive	ADJ
ccsj-407	114	12	advantage	advantage	NOUN
ccsj-407	114	13	for	for	ADP
ccsj-407	114	14	the	the	DET
ccsj-407	114	15	product	product	NOUN
ccsj-407	114	16	in	in	ADP
ccsj-407	114	17	the	the	DET
ccsj-407	114	18	market	market	NOUN
ccsj-407	114	19	.	.	PUNCT
ccsj-407	115	1	we	we	PRON
ccsj-407	115	2	can	can	AUX
ccsj-407	115	3	say	say	VERB
ccsj-407	115	4	that	that	SCONJ
ccsj-407	115	5	sensory	sensory	ADJ
ccsj-407	115	6	marketing	marketing	NOUN
ccsj-407	115	7	focuses	focus	VERB
ccsj-407	115	8	on	on	ADP
ccsj-407	115	9	observing	observe	VERB
ccsj-407	115	10	how	how	SCONJ
ccsj-407	115	11	a	a	DET
ccsj-407	115	12	customer	customer	NOUN
ccsj-407	115	13	’s	’s	PART
ccsj-407	115	14	dif	dif	ADV
ccsj-407	115	15	ferent	ferent	PROPN
ccsj-407	115	16	senses	sense	NOUN
ccsj-407	115	17	inf	inf	PROPN
ccsj-407	115	18	luence	luence	ADP
ccsj-407	115	19	their	their	PRON
ccsj-407	115	20	purchasing	purchase	VERB
ccsj-407	115	21	behavior	behavior	NOUN
ccsj-407	115	22	and	and	CCONJ
ccsj-407	115	23	buying	buying	NOUN
ccsj-407	115	24	decisions	decision	NOUN
ccsj-407	115	25	.	.	PUNCT
ccsj-407	116	1	this	this	DET
ccsj-407	116	2	discipline	discipline	NOUN
ccsj-407	116	3	leverages	leverage	VERB
ccsj-407	116	4	the	the	DET
ccsj-407	116	5	f	f	X
ccsj-407	117	1	i	i	PRON
ccsj-407	117	2	ve	ve	VERB
ccsj-407	117	3	human	human	ADJ
ccsj-407	117	4	senses	sense	NOUN
ccsj-407	117	5	—	—	PUNCT
ccsj-407	117	6	sight	sight	NOUN
ccsj-407	117	7	,	,	PUNCT
ccsj-407	117	8	hearing	hearing	NOUN
ccsj-407	117	9	,	,	PUNCT
ccsj-407	117	10	smell	smell	NOUN
ccsj-407	117	11	,	,	PUNCT
ccsj-407	117	12	taste	taste	NOUN
ccsj-407	117	13	,	,	PUNCT
ccsj-407	117	14	and	and	CCONJ
ccsj-407	117	15	touch	touch	NOUN
ccsj-407	117	16	—	—	PUNCT
ccsj-407	117	17	to	to	PART
ccsj-407	117	18	inf	inf	VERB
ccsj-407	117	19	luence	luence	NOUN
ccsj-407	117	20	consumer	consumer	NOUN
ccsj-407	117	21	purchasing	purchasing	NOUN
ccsj-407	117	22	decisions	decision	NOUN
ccsj-407	117	23	.	.	PUNCT
ccsj-407	118	1	this	this	DET
ccsj-407	118	2	strategy	strategy	NOUN
ccsj-407	118	3	is	be	AUX
ccsj-407	118	4	based	base	VERB
ccsj-407	118	5	on	on	ADP
ccsj-407	118	6	the	the	DET
ccsj-407	118	7	understanding	understanding	NOUN
ccsj-407	118	8	that	that	PRON
ccsj-407	118	9	the	the	DET
ccsj-407	118	10	human	human	ADJ
ccsj-407	118	11	brain	brain	NOUN
ccsj-407	118	12	is	be	AUX
ccsj-407	118	13	wired	wire	VERB
ccsj-407	118	14	to	to	PART
ccsj-407	118	15	respond	respond	VERB
ccsj-407	118	16	emotionally	emotionally	ADV
ccsj-407	118	17	and	and	CCONJ
ccsj-407	118	18	instinctively	instinctively	ADV
ccsj-407	118	19	to	to	PART
ccsj-407	118	20	sensory	sensory	ADJ
ccsj-407	118	21	stimuli	stimulus	NOUN
ccsj-407	118	22	(	(	PUNCT
ccsj-407	118	23	panksepp	panksepp	NOUN
ccsj-407	118	24	,	,	PUNCT
ccsj-407	118	25	1982	1982	NUM
ccsj-407	118	26	;	;	PUNCT
ccsj-407	118	27	perlovsky	perlovsky	ADJ
ccsj-407	118	28	,	,	PUNCT
ccsj-407	118	29	2006	2006	NUM
ccsj-407	118	30	)	)	PUNCT
ccsj-407	118	31	.	.	PUNCT
ccsj-407	119	1	adding	add	VERB
ccsj-407	119	2	focus	focus	NOUN
ccsj-407	119	3	on	on	ADP
ccsj-407	119	4	color	color	NOUN
ccsj-407	119	5	,	,	PUNCT
ccsj-407	119	6	it	it	PRON
ccsj-407	119	7	’s	’	VERB
ccsj-407	119	8	important	important	ADJ
ccsj-407	119	9	to	to	PART
ccsj-407	119	10	note	note	VERB
ccsj-407	119	11	that	that	SCONJ
ccsj-407	119	12	color	color	NOUN
ccsj-407	119	13	is	be	AUX
ccsj-407	119	14	one	one	NUM
ccsj-407	119	15	of	of	ADP
ccsj-407	119	16	the	the	DET
ccsj-407	119	17	most	most	ADV
ccsj-407	119	18	powerful	powerful	ADJ
ccsj-407	119	19	elements	element	NOUN
ccsj-407	119	20	of	of	ADP
ccsj-407	119	21	sensory	sensory	ADJ
ccsj-407	119	22	marketing	marketing	NOUN
ccsj-407	119	23	(	(	PUNCT
ccsj-407	119	24	bortolotti	bortolotti	PROPN
ccsj-407	119	25	et	et	PROPN
ccsj-407	119	26	al	al	PROPN
ccsj-407	119	27	.	.	PROPN
ccsj-407	119	28	,	,	PUNCT
ccsj-407	119	29	2023	2023	NUM
ccsj-407	119	30	)	)	PUNCT
ccsj-407	119	31	.	.	PUNCT
ccsj-407	120	1	research	research	NOUN
ccsj-407	120	2	has	have	AUX
ccsj-407	120	3	shown	show	VERB
ccsj-407	120	4	that	that	SCONJ
ccsj-407	120	5	changing	change	VERB
ccsj-407	120	6	the	the	DET
ccsj-407	120	7	hue	hue	NOUN
ccsj-407	120	8	or	or	CCONJ
ccsj-407	120	9	intensity	intensity	NOUN
ccsj-407	120	10	/	/	SYM
ccsj-407	120	11	saturation	saturation	NOUN
ccsj-407	120	12	of	of	ADP
ccsj-407	120	13	the	the	DET
ccsj-407	120	14	color	color	NOUN
ccsj-407	120	15	of	of	ADP
ccsj-407	120	16	food	food	NOUN
ccsj-407	120	17	and	and	CCONJ
ccsj-407	120	18	beverage	beverage	NOUN
ccsj-407	120	19	items	item	NOUN
ccsj-407	120	20	can	can	AUX
ccsj-407	120	21	exert	exert	VERB
ccsj-407	120	22	a	a	DET
ccsj-407	120	23	sometimes	sometimes	ADV
ccsj-407	120	24	dramatic	dramatic	ADJ
ccsj-407	120	25	impact	impact	NOUN
ccsj-407	120	26	on	on	ADP
ccsj-407	120	27	consumers	consumer	NOUN
ccsj-407	120	28	’	’	PART
ccsj-407	120	29	expectations	expectation	NOUN
ccsj-407	120	30	(	(	PUNCT
ccsj-407	120	31	spence	spence	NOUN
ccsj-407	120	32	,	,	PUNCT
ccsj-407	120	33	2024	2024	NUM
ccsj-407	120	34	;	;	PUNCT
ccsj-407	121	1	spence	spence	NOUN
ccsj-407	121	2	et	et	PROPN
ccsj-407	121	3	al	al	PROPN
ccsj-407	121	4	.	.	PROPN
ccsj-407	121	5	,	,	PUNCT
ccsj-407	121	6	2016	2016	NUM
ccsj-407	121	7	;	;	PUNCT
ccsj-407	121	8	spence	spence	NOUN
ccsj-407	121	9	,	,	PUNCT
ccsj-407	121	10	2015	2015	NUM
ccsj-407	121	11	)	)	PUNCT
ccsj-407	121	12	.	.	PUNCT
ccsj-407	122	1	warm	warm	ADJ
ccsj-407	122	2	and	and	CCONJ
ccsj-407	122	3	cool	cool	ADJ
ccsj-407	122	4	colors	color	NOUN
ccsj-407	122	5	can	can	AUX
ccsj-407	122	6	drive	drive	VERB
ccsj-407	122	7	consumer	consumer	NOUN
ccsj-407	122	8	indulgence	indulgence	NOUN
ccsj-407	122	9	and	and	CCONJ
ccsj-407	122	10	interact	interact	VERB
ccsj-407	122	11	with	with	ADP
ccsj-407	122	12	other	other	ADJ
ccsj-407	122	13	visual	visual	ADJ
ccsj-407	122	14	cues	cue	NOUN
ccsj-407	122	15	.	.	PUNCT
ccsj-407	123	1	furthermore	furthermore	ADV
ccsj-407	123	2	,	,	PUNCT
ccsj-407	123	3	color	color	NOUN
ccsj-407	123	4	temperature	temperature	NOUN
ccsj-407	123	5	can	can	AUX
ccsj-407	123	6	af	af	AUX
ccsj-407	123	7	fect	fect	VERB
ccsj-407	123	8	consumption	consumption	NOUN
ccsj-407	123	9	.	.	PUNCT
ccsj-407	124	1	therefore	therefore	ADV
ccsj-407	124	2	,	,	PUNCT
ccsj-407	124	3	understanding	understand	VERB
ccsj-407	124	4	the	the	DET
ccsj-407	124	5	role	role	NOUN
ccsj-407	124	6	of	of	ADP
ccsj-407	124	7	color	color	NOUN
ccsj-407	124	8	in	in	ADP
ccsj-407	124	9	sensory	sensory	ADJ
ccsj-407	124	10	marketing	marketing	NOUN
ccsj-407	124	11	can	can	AUX
ccsj-407	124	12	provide	provide	VERB
ccsj-407	124	13	valuable	valuable	ADJ
ccsj-407	124	14	insights	insight	NOUN
ccsj-407	124	15	into	into	ADP
ccsj-407	124	16	consumer	consumer	NOUN
ccsj-407	124	17	behavior	behavior	NOUN
ccsj-407	124	18	and	and	CCONJ
ccsj-407	124	19	decision	decision	NOUN
ccsj-407	124	20	-	-	PUNCT
ccsj-407	124	21	making	make	VERB
ccsj-407	124	22	processes	process	NOUN
ccsj-407	124	23	.	.	PUNCT
ccsj-407	125	1	sensory	sensory	ADJ
ccsj-407	125	2	marketing	marketing	NOUN
ccsj-407	125	3	and	and	CCONJ
ccsj-407	125	4	neuromarketing	neuromarketing	NOUN
ccsj-407	125	5	are	be	AUX
ccsj-407	125	6	two	two	NUM
ccsj-407	125	7	emerging	emerge	VERB
ccsj-407	125	8	f	f	NOUN
ccsj-407	125	9	ields	ield	NOUN
ccsj-407	125	10	that	that	PRON
ccsj-407	125	11	have	have	AUX
ccsj-407	125	12	gained	gain	VERB
ccsj-407	125	13	signif	signif	NOUN
ccsj-407	125	14	icant	icant	VERB
ccsj-407	125	15	attention	attention	NOUN
ccsj-407	125	16	in	in	ADP
ccsj-407	125	17	recent	recent	ADJ
ccsj-407	125	18	years	year	NOUN
ccsj-407	125	19	.	.	PUNCT
ccsj-407	126	1	while	while	SCONJ
ccsj-407	126	2	sensory	sensory	ADJ
ccsj-407	126	3	marketing	marketing	NOUN
ccsj-407	126	4	focuses	focus	VERB
ccsj-407	126	5	on	on	ADP
ccsj-407	126	6	engaging	engage	VERB
ccsj-407	126	7	the	the	DET
ccsj-407	126	8	consumer	consumer	NOUN
ccsj-407	126	9	’s	’s	PART
ccsj-407	126	10	senses	sense	NOUN
ccsj-407	126	11	to	to	PART
ccsj-407	126	12	inf	inf	VERB
ccsj-407	126	13	luence	luence	ADP
ccsj-407	126	14	their	their	PRON
ccsj-407	126	15	purchasing	purchasing	NOUN
ccsj-407	126	16	behavior	behavior	NOUN
ccsj-407	126	17	,	,	PUNCT
ccsj-407	126	18	neuromarketing	neuromarketing	NOUN
ccsj-407	126	19	leverages	leverage	NOUN
ccsj-407	126	20	insights	insight	NOUN
ccsj-407	126	21	f	f	PROPN
ccsj-407	126	22	rom	rom	VERB
ccsj-407	126	23	neuroscience	neuroscience	NOUN
ccsj-407	126	24	to	to	PART
ccsj-407	126	25	understand	understand	VERB
ccsj-407	126	26	the	the	DET
ccsj-407	126	27	underlying	underlie	VERB
ccsj-407	126	28	brain	brain	NOUN
ccsj-407	126	29	processes	process	NOUN
ccsj-407	126	30	involved	involve	VERB
ccsj-407	126	31	in	in	ADP
ccsj-407	126	32	consumer	consumer	NOUN
ccsj-407	126	33	perception	perception	NOUN
ccsj-407	126	34	and	and	CCONJ
ccsj-407	126	35	behavior	behavior	NOUN
ccsj-407	126	36	.	.	PUNCT
ccsj-407	127	1	crossmodal	crossmodal	ADJ
ccsj-407	127	2	correspondence	correspondence	NOUN
ccsj-407	127	3	,	,	PUNCT
ccsj-407	127	4	on	on	ADP
ccsj-407	127	5	the	the	DET
ccsj-407	127	6	other	other	ADJ
ccsj-407	127	7	hand	hand	NOUN
ccsj-407	127	8	,	,	PUNCT
ccsj-407	127	9	refers	refer	VERB
ccsj-407	127	10	to	to	ADP
ccsj-407	127	11	the	the	DET
ccsj-407	127	12	tendency	tendency	NOUN
ccsj-407	127	13	of	of	ADP
ccsj-407	127	14	one	one	NUM
ccsj-407	127	15	sensory	sensory	ADJ
ccsj-407	127	16	attribute	attribute	NOUN
ccsj-407	127	17	to	to	PART
ccsj-407	127	18	be	be	AUX
ccsj-407	127	19	associated	associate	VERB
ccsj-407	127	20	with	with	ADP
ccsj-407	127	21	an	an	DET
ccsj-407	127	22	attribute	attribute	NOUN
ccsj-407	127	23	in	in	ADP
ccsj-407	127	24	another	another	DET
ccsj-407	127	25	sense	sense	NOUN
ccsj-407	127	26	.	.	PUNCT
ccsj-407	128	1	this	this	DET
ccsj-407	128	2	part	part	NOUN
ccsj-407	128	3	aims	aim	VERB
ccsj-407	128	4	to	to	PART
ccsj-407	128	5	explore	explore	VERB
ccsj-407	128	6	the	the	DET
ccsj-407	128	7	connection	connection	NOUN
ccsj-407	128	8	between	between	ADP
ccsj-407	128	9	these	these	DET
ccsj-407	128	10	three	three	NUM
ccsj-407	128	11	concepts	concept	NOUN
ccsj-407	128	12	and	and	CCONJ
ccsj-407	128	13	how	how	SCONJ
ccsj-407	128	14	they	they	PRON
ccsj-407	128	15	can	can	AUX
ccsj-407	128	16	be	be	AUX
ccsj-407	128	17	integrated	integrate	VERB
ccsj-407	128	18	to	to	PART
ccsj-407	128	19	enhance	enhance	VERB
ccsj-407	128	20	marketing	marketing	NOUN
ccsj-407	128	21	strategies	strategy	NOUN
ccsj-407	128	22	.	.	PUNCT
ccsj-407	129	1	3	3	X
ccsj-407	129	2	.	.	X
ccsj-407	129	3	sensory	sensory	ADJ
ccsj-407	129	4	marketing	marketing	NOUN
ccsj-407	129	5	and	and	CCONJ
ccsj-407	129	6	neuromarketing	neuromarketing	NOUN
ccsj-407	129	7	:	:	PUNCT
ccsj-407	129	8	a	a	DET
ccsj-407	129	9	synergistic	synergistic	ADJ
ccsj-407	129	10	relationship	relationship	NOUN
ccsj-407	129	11	sensory	sensory	ADJ
ccsj-407	129	12	marketing	marketing	NOUN
ccsj-407	129	13	aims	aim	VERB
ccsj-407	129	14	to	to	PART
ccsj-407	129	15	engage	engage	VERB
ccsj-407	129	16	all	all	DET
ccsj-407	129	17	f	f	PROPN
ccsj-407	130	1	i	i	PRON
ccsj-407	130	2	ve	ve	VERB
ccsj-407	130	3	human	human	ADJ
ccsj-407	130	4	senses	sense	NOUN
ccsj-407	130	5	—	—	PUNCT
ccsj-407	130	6	sight	sight	NOUN
ccsj-407	130	7	,	,	PUNCT
ccsj-407	130	8	hearing	hearing	NOUN
ccsj-407	130	9	,	,	PUNCT
ccsj-407	130	10	smell	smell	NOUN
ccsj-407	130	11	,	,	PUNCT
ccsj-407	130	12	taste	taste	NOUN
ccsj-407	130	13	,	,	PUNCT
ccsj-407	130	14	and	and	CCONJ
ccsj-407	130	15	touch	touch	NOUN
ccsj-407	130	16	—	—	PUNCT
ccsj-407	130	17	to	to	PART
ccsj-407	130	18	inf	inf	VERB
ccsj-407	130	19	luence	luence	NOUN
ccsj-407	130	20	consumer	consumer	NOUN
ccsj-407	130	21	purchasing	purchasing	NOUN
ccsj-407	130	22	decisions	decision	NOUN
ccsj-407	130	23	.	.	PUNCT
ccsj-407	131	1	this	this	DET
ccsj-407	131	2	approach	approach	NOUN
ccsj-407	131	3	is	be	AUX
ccsj-407	131	4	grounded	ground	VERB
ccsj-407	131	5	in	in	ADP
ccsj-407	131	6	the	the	DET
ccsj-407	131	7	understanding	understanding	NOUN
ccsj-407	131	8	that	that	PRON
ccsj-407	131	9	the	the	DET
ccsj-407	131	10	human	human	ADJ
ccsj-407	131	11	brain	brain	NOUN
ccsj-407	131	12	responds	respond	VERB
ccsj-407	131	13	emotionally	emotionally	ADV
ccsj-407	131	14	and	and	CCONJ
ccsj-407	131	15	instinctively	instinctively	ADV
ccsj-407	131	16	to	to	ADP
ccsj-407	131	17	sensory	sensory	ADJ
ccsj-407	131	18	stimuli	stimulus	NOUN
ccsj-407	131	19	.	.	PUNCT
ccsj-407	132	1	companies	company	NOUN
ccsj-407	132	2	leverage	leverage	VERB
ccsj-407	132	3	this	this	DET
ccsj-407	132	4	knowledge	knowledge	NOUN
ccsj-407	132	5	to	to	PART
ccsj-407	132	6	create	create	VERB
ccsj-407	132	7	memorable	memorable	ADJ
ccsj-407	132	8	brand	brand	NOUN
ccsj-407	132	9	experiences	experience	NOUN
ccsj-407	132	10	that	that	PRON
ccsj-407	132	11	leave	leave	VERB
ccsj-407	132	12	a	a	DET
ccsj-407	132	13	lasting	last	VERB
ccsj-407	132	14	impression	impression	NOUN
ccsj-407	132	15	on	on	ADP
ccsj-407	132	16	consumers	consumer	NOUN
ccsj-407	132	17	.	.	PUNCT
ccsj-407	133	1	for	for	ADP
ccsj-407	133	2	instance	instance	NOUN
ccsj-407	133	3	,	,	PUNCT
ccsj-407	133	4	the	the	DET
ccsj-407	133	5	scent	scent	NOUN
ccsj-407	133	6	of	of	ADP
ccsj-407	133	7	f	f	PROPN
ccsj-407	133	8	reshly	reshly	ADV
ccsj-407	133	9	baked	bake	VERB
ccsj-407	133	10	bread	bread	NOUN
ccsj-407	133	11	in	in	ADP
ccsj-407	133	12	a	a	DET
ccsj-407	133	13	supermarket	supermarket	NOUN
ccsj-407	133	14	can	can	AUX
ccsj-407	133	15	evoke	evoke	VERB
ccsj-407	133	16	feelings	feeling	NOUN
ccsj-407	133	17	of	of	ADP
ccsj-407	133	18	warmth	warmth	NOUN
ccsj-407	133	19	and	and	CCONJ
ccsj-407	133	20	comfort	comfort	NOUN
ccsj-407	133	21	,	,	PUNCT
ccsj-407	133	22	potentially	potentially	ADV
ccsj-407	133	23	increasing	increase	VERB
ccsj-407	133	24	the	the	DET
ccsj-407	133	25	likelihood	likelihood	NOUN
ccsj-407	133	26	of	of	ADP
ccsj-407	133	27	purchasing	purchasing	NOUN
ccsj-407	133	28	(	(	PUNCT
ccsj-407	133	29	hultén	hultén	NOUN
ccsj-407	133	30	,	,	PUNCT
ccsj-407	133	31	2011	2011	NUM
ccsj-407	133	32	)	)	PUNCT
ccsj-407	133	33	.	.	PUNCT
ccsj-407	134	1	neuromarketing	neuromarketing	NOUN
ccsj-407	134	2	,	,	PUNCT
ccsj-407	134	3	on	on	ADP
ccsj-407	134	4	the	the	DET
ccsj-407	134	5	other	other	ADJ
ccsj-407	134	6	hand	hand	NOUN
ccsj-407	134	7	,	,	PUNCT
ccsj-407	134	8	is	be	AUX
ccsj-407	134	9	closely	closely	ADV
ccsj-407	134	10	linked	link	VERB
ccsj-407	134	11	to	to	ADP
ccsj-407	134	12	sensory	sensory	ADJ
ccsj-407	134	13	marketing	marketing	NOUN
ccsj-407	134	14	as	as	SCONJ
ccsj-407	134	15	it	it	PRON
ccsj-407	134	16	helps	help	VERB
ccsj-407	134	17	us	we	PRON
ccsj-407	134	18	understand	understand	VERB
ccsj-407	134	19	the	the	DET
ccsj-407	134	20	brain	brain	NOUN
ccsj-407	134	21	processes	process	NOUN
ccsj-407	134	22	involved	involve	VERB
ccsj-407	134	23	in	in	ADP
ccsj-407	134	24	perception	perception	NOUN
ccsj-407	134	25	and	and	CCONJ
ccsj-407	134	26	exploring	explore	VERB
ccsj-407	134	27	crossmodal	crossmodal	ADJ
ccsj-407	134	28	color	color	NOUN
ccsj-407	134	29	correspondences	correspondence	NOUN
ccsj-407	134	30	through	through	ADP
ccsj-407	134	31	neuromarketing	neuromarkete	VERB
ccsj-407	134	32	40	40	NUM
ccsj-407	134	33	color	color	NOUN
ccsj-407	134	34	culture	culture	NOUN
ccsj-407	134	35	and	and	CCONJ
ccsj-407	134	36	science	science	NOUN
ccsj-407	134	37	journal	journal	PROPN
ccsj-407	134	38	vol	vol	NOUN
ccsj-407	134	39	.	.	PROPN
ccsj-407	135	1	17	17	NUM
ccsj-407	135	2	(	(	PUNCT
ccsj-407	135	3	1	1	NUM
ccsj-407	135	4	)	)	PUNCT
ccsj-407	135	5	doi	doi	NOUN
ccsj-407	135	6	:	:	PUNCT
ccsj-407	135	7	10.23738	10.23738	NUM
ccsj-407	135	8	/	/	SYM
ccsj-407	135	9	ccsj.170103	ccsj.170103	NOUN
ccsj-407	135	10	behavior	behavior	NOUN
ccsj-407	135	11	.	.	PUNCT
ccsj-407	136	1	it	it	PRON
ccsj-407	136	2	employs	employ	VERB
ccsj-407	136	3	techniques	technique	NOUN
ccsj-407	136	4	f	f	PROPN
ccsj-407	136	5	rom	rom	PROPN
ccsj-407	136	6	neuroscience	neuroscience	NOUN
ccsj-407	136	7	,	,	PUNCT
ccsj-407	136	8	such	such	ADJ
ccsj-407	136	9	as	as	ADP
ccsj-407	136	10	functional	functional	ADJ
ccsj-407	136	11	magnetic	magnetic	ADJ
ccsj-407	136	12	resonance	resonance	NOUN
ccsj-407	136	13	imaging	imaging	NOUN
ccsj-407	136	14	(	(	PUNCT
ccsj-407	136	15	fmri	fmri	ADJ
ccsj-407	136	16	)	)	PUNCT
ccsj-407	136	17	and	and	CCONJ
ccsj-407	136	18	electroencephalography	electroencephalography	NOUN
ccsj-407	136	19	(	(	PUNCT
ccsj-407	136	20	eeg	eeg	NOUN
ccsj-407	136	21	)	)	PUNCT
ccsj-407	136	22	,	,	PUNCT
ccsj-407	136	23	to	to	PART
ccsj-407	136	24	study	study	VERB
ccsj-407	136	25	consumers	consumer	NOUN
ccsj-407	136	26	'	'	PART
ccsj-407	136	27	neural	neural	ADJ
ccsj-407	136	28	responses	response	NOUN
ccsj-407	136	29	to	to	ADP
ccsj-407	136	30	marketing	marketing	NOUN
ccsj-407	136	31	stimuli	stimulus	NOUN
ccsj-407	136	32	(	(	PUNCT
ccsj-407	136	33	bortolotti	bortolotti	NOUN
ccsj-407	136	34	,	,	PUNCT
ccsj-407	136	35	2023	2023	NUM
ccsj-407	136	36	)	)	PUNCT
ccsj-407	136	37	.	.	PUNCT
ccsj-407	137	1	these	these	DET
ccsj-407	137	2	insights	insight	NOUN
ccsj-407	137	3	provide	provide	VERB
ccsj-407	137	4	a	a	DET
ccsj-407	137	5	deeper	deep	ADJ
ccsj-407	137	6	understanding	understanding	NOUN
ccsj-407	137	7	of	of	ADP
ccsj-407	137	8	cognitive	cognitive	ADJ
ccsj-407	137	9	and	and	CCONJ
ccsj-407	137	10	af	af	VERB
ccsj-407	137	11	fective	fective	ADJ
ccsj-407	137	12	responses	response	NOUN
ccsj-407	137	13	,	,	PUNCT
ccsj-407	137	14	revealing	reveal	VERB
ccsj-407	137	15	how	how	SCONJ
ccsj-407	137	16	sensory	sensory	ADJ
ccsj-407	137	17	inputs	input	NOUN
ccsj-407	137	18	can	can	AUX
ccsj-407	137	19	trigger	trigger	VERB
ccsj-407	137	20	specif	specif	PROPN
ccsj-407	137	21	ic	ic	PROPN
ccsj-407	137	22	brain	brain	NOUN
ccsj-407	137	23	regions	region	NOUN
ccsj-407	137	24	associated	associate	VERB
ccsj-407	137	25	with	with	ADP
ccsj-407	137	26	emotions	emotion	NOUN
ccsj-407	137	27	and	and	CCONJ
ccsj-407	137	28	decision	decision	NOUN
ccsj-407	137	29	-	-	PUNCT
ccsj-407	137	30	making	making	NOUN
ccsj-407	137	31	(	(	PUNCT
ccsj-407	137	32	gallace	gallace	NOUN
ccsj-407	137	33	&	&	CCONJ
ccsj-407	137	34	spence	spence	PROPN
ccsj-407	137	35	,	,	PUNCT
ccsj-407	137	36	2010	2010	NUM
ccsj-407	137	37	)	)	PUNCT
ccsj-407	137	38	.	.	PUNCT
ccsj-407	138	1	the	the	DET
ccsj-407	138	2	relationship	relationship	NOUN
ccsj-407	138	3	between	between	ADP
ccsj-407	138	4	sensory	sensory	ADJ
ccsj-407	138	5	marketing	marketing	NOUN
ccsj-407	138	6	and	and	CCONJ
ccsj-407	138	7	neuromarketing	neuromarketing	NOUN
ccsj-407	138	8	is	be	AUX
ccsj-407	138	9	synergistic	synergistic	ADJ
ccsj-407	138	10	.	.	PUNCT
ccsj-407	139	1	while	while	SCONJ
ccsj-407	139	2	sensory	sensory	ADJ
ccsj-407	139	3	marketing	marketing	NOUN
ccsj-407	139	4	strategies	strategy	NOUN
ccsj-407	139	5	are	be	AUX
ccsj-407	139	6	designed	design	VERB
ccsj-407	139	7	based	base	VERB
ccsj-407	139	8	on	on	ADP
ccsj-407	139	9	an	an	DET
ccsj-407	139	10	understanding	understanding	NOUN
ccsj-407	139	11	of	of	ADP
ccsj-407	139	12	how	how	SCONJ
ccsj-407	139	13	dif	dif	ADV
ccsj-407	139	14	ferent	ferent	NOUN
ccsj-407	139	15	sensory	sensory	NOUN
ccsj-407	139	16	stimuli	stimuli	VERB
ccsj-407	139	17	inf	inf	PROPN
ccsj-407	139	18	luence	luence	ADP
ccsj-407	139	19	consumer	consumer	NOUN
ccsj-407	139	20	behavior	behavior	NOUN
ccsj-407	139	21	,	,	PUNCT
ccsj-407	139	22	neuromarketing	neuromarketing	NOUN
ccsj-407	139	23	provides	provide	VERB
ccsj-407	139	24	the	the	DET
ccsj-407	139	25	scientif	scientif	NOUN
ccsj-407	139	26	ic	ic	PROPN
ccsj-407	139	27	basis	basis	NOUN
ccsj-407	139	28	for	for	ADP
ccsj-407	139	29	these	these	DET
ccsj-407	139	30	strategies	strategy	NOUN
ccsj-407	139	31	by	by	ADP
ccsj-407	139	32	uncovering	uncover	VERB
ccsj-407	139	33	the	the	DET
ccsj-407	139	34	underlying	underlie	VERB
ccsj-407	139	35	brain	brain	NOUN
ccsj-407	139	36	processes	process	NOUN
ccsj-407	139	37	.	.	PUNCT
ccsj-407	140	1	this	this	DET
ccsj-407	140	2	synergy	synergy	NOUN
ccsj-407	140	3	allows	allow	VERB
ccsj-407	140	4	marketers	marketer	NOUN
ccsj-407	140	5	to	to	PART
ccsj-407	140	6	create	create	VERB
ccsj-407	140	7	more	more	ADJ
ccsj-407	140	8	ef	ef	ADP
ccsj-407	140	9	fective	fective	ADJ
ccsj-407	140	10	and	and	CCONJ
ccsj-407	140	11	targeted	targeted	ADJ
ccsj-407	140	12	campaigns	campaign	NOUN
ccsj-407	140	13	.	.	PUNCT
ccsj-407	141	1	for	for	ADP
ccsj-407	141	2	example	example	NOUN
ccsj-407	141	3	,	,	PUNCT
ccsj-407	141	4	by	by	ADP
ccsj-407	141	5	understanding	understand	VERB
ccsj-407	141	6	that	that	SCONJ
ccsj-407	141	7	certain	certain	ADJ
ccsj-407	141	8	colors	color	NOUN
ccsj-407	141	9	can	can	AUX
ccsj-407	141	10	evoke	evoke	VERB
ccsj-407	141	11	specif	specif	PROPN
ccsj-407	141	12	ic	ic	PROPN
ccsj-407	141	13	emotional	emotional	ADJ
ccsj-407	141	14	responses	response	NOUN
ccsj-407	141	15	,	,	PUNCT
ccsj-407	141	16	marketers	marketer	NOUN
ccsj-407	141	17	can	can	AUX
ccsj-407	141	18	design	design	VERB
ccsj-407	141	19	packaging	packaging	NOUN
ccsj-407	141	20	that	that	PRON
ccsj-407	141	21	not	not	PART
ccsj-407	141	22	only	only	ADV
ccsj-407	141	23	attracts	attract	VERB
ccsj-407	141	24	attention	attention	NOUN
ccsj-407	141	25	but	but	CCONJ
ccsj-407	141	26	also	also	ADV
ccsj-407	141	27	enhances	enhance	VERB
ccsj-407	141	28	the	the	DET
ccsj-407	141	29	overall	overall	ADJ
ccsj-407	141	30	consumer	consumer	NOUN
ccsj-407	141	31	experience	experience	NOUN
ccsj-407	141	32	(	(	PUNCT
ccsj-407	141	33	krishna	krishna	PROPN
ccsj-407	141	34	,	,	PUNCT
ccsj-407	141	35	2013	2013	NUM
ccsj-407	141	36	)	)	PUNCT
ccsj-407	141	37	.	.	PUNCT
ccsj-407	142	1	4	4	X
ccsj-407	142	2	.	.	X
ccsj-407	142	3	the	the	DET
ccsj-407	142	4	role	role	NOUN
ccsj-407	142	5	of	of	ADP
ccsj-407	142	6	crossmodal	crossmodal	ADJ
ccsj-407	142	7	correspondence	correspondence	NOUN
ccsj-407	142	8	crossmodal	crossmodal	ADJ
ccsj-407	142	9	correspondence	correspondence	NOUN
ccsj-407	142	10	plays	play	VERB
ccsj-407	142	11	a	a	DET
ccsj-407	142	12	crucial	crucial	ADJ
ccsj-407	142	13	role	role	NOUN
ccsj-407	142	14	in	in	ADP
ccsj-407	142	15	both	both	CCONJ
ccsj-407	142	16	sensory	sensory	ADJ
ccsj-407	142	17	marketing	marketing	NOUN
ccsj-407	142	18	and	and	CCONJ
ccsj-407	142	19	neuromarketing	neuromarketing	NOUN
ccsj-407	142	20	.	.	PUNCT
ccsj-407	143	1	it	it	PRON
ccsj-407	143	2	refers	refer	VERB
ccsj-407	143	3	to	to	ADP
ccsj-407	143	4	the	the	DET
ccsj-407	143	5	tendency	tendency	NOUN
ccsj-407	143	6	of	of	ADP
ccsj-407	143	7	one	one	NUM
ccsj-407	143	8	sensory	sensory	ADJ
ccsj-407	143	9	attribute	attribute	NOUN
ccsj-407	143	10	to	to	PART
ccsj-407	143	11	be	be	AUX
ccsj-407	143	12	associated	associate	VERB
ccsj-407	143	13	with	with	ADP
ccsj-407	143	14	an	an	DET
ccsj-407	143	15	attribute	attribute	NOUN
ccsj-407	143	16	in	in	ADP
ccsj-407	143	17	another	another	DET
ccsj-407	143	18	sense	sense	NOUN
ccsj-407	143	19	(	(	PUNCT
ccsj-407	143	20	spence	spence	NOUN
ccsj-407	143	21	&	&	CCONJ
ccsj-407	143	22	gallace	gallace	NOUN
ccsj-407	143	23	,	,	PUNCT
ccsj-407	143	24	2011	2011	NUM
ccsj-407	143	25	;	;	PUNCT
ccsj-407	143	26	nayak	nayak	PROPN
ccsj-407	143	27	&	&	CCONJ
ccsj-407	143	28	satpathy	satpathy	PROPN
ccsj-407	143	29	,	,	PUNCT
ccsj-407	143	30	2024	2024	NUM
ccsj-407	143	31	;	;	PUNCT
ccsj-407	143	32	huang	huang	PROPN
ccsj-407	143	33	&	&	CCONJ
ccsj-407	143	34	wan	wan	PROPN
ccsj-407	143	35	,	,	PUNCT
ccsj-407	143	36	2019	2019	NUM
ccsj-407	143	37	)	)	PUNCT
ccsj-407	143	38	.	.	PUNCT
ccsj-407	144	1	for	for	ADP
ccsj-407	144	2	example	example	NOUN
ccsj-407	144	3	,	,	PUNCT
ccsj-407	144	4	consumers	consumer	NOUN
ccsj-407	144	5	might	might	AUX
ccsj-407	144	6	associate	associate	VERB
ccsj-407	144	7	high	high	ADJ
ccsj-407	144	8	-	-	PUNCT
ccsj-407	144	9	pitched	pitch	VERB
ccsj-407	144	10	sounds	sound	NOUN
ccsj-407	144	11	with	with	ADP
ccsj-407	144	12	bright	bright	ADJ
ccsj-407	144	13	colors	color	NOUN
ccsj-407	144	14	or	or	CCONJ
ccsj-407	144	15	small	small	ADJ
ccsj-407	144	16	shapes	shape	NOUN
ccsj-407	144	17	.	.	PUNCT
ccsj-407	145	1	in	in	ADP
ccsj-407	145	2	the	the	DET
ccsj-407	145	3	context	context	NOUN
ccsj-407	145	4	of	of	ADP
ccsj-407	145	5	sensory	sensory	ADJ
ccsj-407	145	6	marketing	marketing	NOUN
ccsj-407	145	7	,	,	PUNCT
ccsj-407	145	8	crossmodal	crossmodal	ADJ
ccsj-407	145	9	correspondences	correspondence	NOUN
ccsj-407	145	10	can	can	AUX
ccsj-407	145	11	be	be	AUX
ccsj-407	145	12	leveraged	leverage	VERB
ccsj-407	145	13	to	to	PART
ccsj-407	145	14	create	create	VERB
ccsj-407	145	15	a	a	DET
ccsj-407	145	16	more	more	ADV
ccsj-407	145	17	immersive	immersive	ADJ
ccsj-407	145	18	and	and	CCONJ
ccsj-407	145	19	memorable	memorable	ADJ
ccsj-407	145	20	brand	brand	NOUN
ccsj-407	145	21	experience	experience	NOUN
ccsj-407	145	22	.	.	PUNCT
ccsj-407	146	1	for	for	ADP
ccsj-407	146	2	instance	instance	NOUN
ccsj-407	146	3	,	,	PUNCT
ccsj-407	146	4	a	a	DET
ccsj-407	146	5	study	study	NOUN
ccsj-407	146	6	on	on	ADP
ccsj-407	146	7	online	online	ADJ
ccsj-407	146	8	sensory	sensory	ADJ
ccsj-407	146	9	marketing	marketing	NOUN
ccsj-407	146	10	found	find	VERB
ccsj-407	146	11	that	that	SCONJ
ccsj-407	146	12	background	background	NOUN
ccsj-407	146	13	music	music	NOUN
ccsj-407	146	14	that	that	PRON
ccsj-407	146	15	was	be	AUX
ccsj-407	146	16	crossmodally	crossmodally	ADV
ccsj-407	146	17	congruent	congruent	ADJ
ccsj-407	146	18	with	with	ADP
ccsj-407	146	19	the	the	DET
ccsj-407	146	20	online	online	ADJ
ccsj-407	146	21	store	store	NOUN
ccsj-407	146	22	environment	environment	NOUN
ccsj-407	146	23	led	lead	VERB
ccsj-407	146	24	to	to	ADP
ccsj-407	146	25	more	more	ADV
ccsj-407	146	26	positive	positive	ADJ
ccsj-407	146	27	consumer	consumer	NOUN
ccsj-407	146	28	reactions	reaction	NOUN
ccsj-407	146	29	than	than	ADP
ccsj-407	146	30	music	music	NOUN
ccsj-407	146	31	that	that	PRON
ccsj-407	146	32	was	be	AUX
ccsj-407	146	33	incongruent	incongruent	ADJ
ccsj-407	146	34	.	.	PUNCT
ccsj-407	147	1	in	in	ADP
ccsj-407	147	2	neuromarketing	neuromarketing	NOUN
ccsj-407	147	3	,	,	PUNCT
ccsj-407	147	4	understanding	understand	VERB
ccsj-407	147	5	crossmodal	crossmodal	ADJ
ccsj-407	147	6	correspondences	correspondence	NOUN
ccsj-407	147	7	can	can	AUX
ccsj-407	147	8	provide	provide	VERB
ccsj-407	147	9	insights	insight	NOUN
ccsj-407	147	10	into	into	ADP
ccsj-407	147	11	how	how	SCONJ
ccsj-407	147	12	dif	dif	ADV
ccsj-407	147	13	ferent	ferent	NOUN
ccsj-407	147	14	sensory	sensory	ADJ
ccsj-407	147	15	stimuli	stimulus	NOUN
ccsj-407	147	16	interact	interact	VERB
ccsj-407	147	17	in	in	ADP
ccsj-407	147	18	the	the	DET
ccsj-407	147	19	brain	brain	NOUN
ccsj-407	147	20	to	to	ADP
ccsj-407	147	21	inf	inf	PROPN
ccsj-407	147	22	luence	luence	NOUN
ccsj-407	147	23	consumer	consumer	NOUN
ccsj-407	147	24	perception	perception	NOUN
ccsj-407	147	25	and	and	CCONJ
ccsj-407	147	26	behavior	behavior	NOUN
ccsj-407	147	27	.	.	PUNCT
ccsj-407	148	1	this	this	DET
ccsj-407	148	2	theme	theme	NOUN
ccsj-407	148	3	is	be	AUX
ccsj-407	148	4	another	another	DET
ccsj-407	148	5	relevant	relevant	ADJ
ccsj-407	148	6	aspect	aspect	NOUN
ccsj-407	148	7	in	in	ADP
ccsj-407	148	8	visual	visual	ADJ
ccsj-407	148	9	marketing	marketing	NOUN
ccsj-407	148	10	.	.	PUNCT
ccsj-407	149	1	it	it	PRON
ccsj-407	149	2	refers	refer	VERB
ccsj-407	149	3	to	to	ADP
ccsj-407	149	4	the	the	DET
ccsj-407	149	5	general	general	ADJ
ccsj-407	149	6	concept	concept	NOUN
ccsj-407	149	7	that	that	SCONJ
ccsj-407	149	8	a	a	DET
ccsj-407	149	9	brand	brand	NOUN
ccsj-407	149	10	or	or	CCONJ
ccsj-407	149	11	a	a	DET
ccsj-407	149	12	store	store	NOUN
ccsj-407	149	13	wants	want	VERB
ccsj-407	149	14	to	to	PART
ccsj-407	149	15	communicate	communicate	VERB
ccsj-407	149	16	to	to	ADP
ccsj-407	149	17	consumers	consumer	NOUN
ccsj-407	149	18	through	through	ADP
ccsj-407	149	19	visual	visual	ADJ
ccsj-407	149	20	elements	element	NOUN
ccsj-407	149	21	such	such	ADJ
ccsj-407	149	22	as	as	ADP
ccsj-407	149	23	logo	logo	NOUN
ccsj-407	149	24	,	,	PUNCT
ccsj-407	149	25	style	style	NOUN
ccsj-407	149	26	,	,	PUNCT
ccsj-407	149	27	colors	color	NOUN
ccsj-407	149	28	,	,	PUNCT
ccsj-407	149	29	images	image	NOUN
ccsj-407	149	30	,	,	PUNCT
ccsj-407	149	31	and	and	CCONJ
ccsj-407	149	32	graphics	graphic	NOUN
ccsj-407	149	33	.	.	PUNCT
ccsj-407	150	1	theme	theme	NOUN
ccsj-407	150	2	should	should	AUX
ccsj-407	150	3	be	be	AUX
ccsj-407	150	4	consistent	consistent	ADJ
ccsj-407	150	5	with	with	ADP
ccsj-407	150	6	the	the	DET
ccsj-407	150	7	brand	brand	NOUN
ccsj-407	150	8	personality	personality	NOUN
ccsj-407	150	9	and	and	CCONJ
ccsj-407	150	10	consumer	consumer	NOUN
ccsj-407	150	11	expectations	expectation	NOUN
ccsj-407	150	12	(	(	PUNCT
ccsj-407	150	13	bortolotti	bortolotti	NOUN
ccsj-407	150	14	et	et	PROPN
ccsj-407	150	15	al	al	PROPN
ccsj-407	150	16	.	.	PROPN
ccsj-407	150	17	,	,	PUNCT
ccsj-407	150	18	2023	2023	NUM
ccsj-407	150	19	)	)	PUNCT
ccsj-407	150	20	.	.	PUNCT
ccsj-407	151	1	theme	theme	NOUN
ccsj-407	151	2	can	can	AUX
ccsj-407	151	3	also	also	ADV
ccsj-407	151	4	af	af	AUX
ccsj-407	151	5	fect	fect	VERB
ccsj-407	151	6	the	the	DET
ccsj-407	151	7	associations	association	NOUN
ccsj-407	151	8	and	and	CCONJ
ccsj-407	151	9	emotions	emotion	NOUN
ccsj-407	151	10	that	that	PRON
ccsj-407	151	11	consumers	consumer	NOUN
ccsj-407	151	12	have	have	VERB
ccsj-407	151	13	towards	towards	ADP
ccsj-407	151	14	the	the	DET
ccsj-407	151	15	brand	brand	NOUN
ccsj-407	151	16	or	or	CCONJ
ccsj-407	151	17	the	the	DET
ccsj-407	151	18	store	store	NOUN
ccsj-407	151	19	.	.	PUNCT
ccsj-407	152	1	for	for	ADP
ccsj-407	152	2	instance	instance	NOUN
ccsj-407	152	3	,	,	PUNCT
ccsj-407	152	4	a	a	DET
ccsj-407	152	5	nature	nature	NOUN
ccsj-407	152	6	-	-	PUNCT
ccsj-407	152	7	related	relate	VERB
ccsj-407	152	8	theme	theme	NOUN
ccsj-407	152	9	can	can	AUX
ccsj-407	152	10	convey	convey	VERB
ccsj-407	152	11	a	a	DET
ccsj-407	152	12	sense	sense	NOUN
ccsj-407	152	13	of	of	ADP
ccsj-407	152	14	well	well	ADV
ccsj-407	152	15	-	-	PUNCT
ccsj-407	152	16	being	being	NOUN
ccsj-407	152	17	,	,	PUNCT
ccsj-407	152	18	tranquillity	tranquillity	NOUN
ccsj-407	152	19	,	,	PUNCT
ccsj-407	152	20	and	and	CCONJ
ccsj-407	152	21	sustainability	sustainability	NOUN
ccsj-407	152	22	.	.	PUNCT
ccsj-407	153	1	a	a	DET
ccsj-407	153	2	technology	technology	NOUN
ccsj-407	153	3	-	-	PUNCT
ccsj-407	153	4	related	relate	VERB
ccsj-407	153	5	theme	theme	NOUN
ccsj-407	153	6	can	can	AUX
ccsj-407	153	7	convey	convey	VERB
ccsj-407	153	8	a	a	DET
ccsj-407	153	9	sense	sense	NOUN
ccsj-407	153	10	of	of	ADP
ccsj-407	153	11	innovation	innovation	NOUN
ccsj-407	153	12	,	,	PUNCT
ccsj-407	153	13	modernity	modernity	NOUN
ccsj-407	153	14	,	,	PUNCT
ccsj-407	153	15	and	and	CCONJ
ccsj-407	153	16	quality	quality	NOUN
ccsj-407	153	17	.	.	PUNCT
ccsj-407	154	1	spatial	spatial	ADJ
ccsj-407	154	2	layout	layout	NOUN
ccsj-407	154	3	is	be	AUX
ccsj-407	154	4	another	another	DET
ccsj-407	154	5	important	important	ADJ
ccsj-407	154	6	element	element	NOUN
ccsj-407	154	7	in	in	ADP
ccsj-407	154	8	the	the	DET
ccsj-407	154	9	visual	visual	ADJ
ccsj-407	154	10	experience	experience	NOUN
ccsj-407	154	11	.	.	PUNCT
ccsj-407	155	1	it	it	PRON
ccsj-407	155	2	refers	refer	VERB
ccsj-407	155	3	to	to	ADP
ccsj-407	155	4	the	the	DET
ccsj-407	155	5	arrangement	arrangement	NOUN
ccsj-407	155	6	of	of	ADP
ccsj-407	155	7	objects	object	NOUN
ccsj-407	155	8	and	and	CCONJ
ccsj-407	155	9	spaces	space	NOUN
ccsj-407	155	10	in	in	ADP
ccsj-407	155	11	a	a	DET
ccsj-407	155	12	physical	physical	ADJ
ccsj-407	155	13	or	or	CCONJ
ccsj-407	155	14	virtual	virtual	ADJ
ccsj-407	155	15	environment	environment	NOUN
ccsj-407	155	16	.	.	PUNCT
ccsj-407	156	1	spatial	spatial	ADJ
ccsj-407	156	2	layout	layout	NOUN
ccsj-407	156	3	can	can	AUX
ccsj-407	156	4	inf	inf	VERB
ccsj-407	156	5	luence	luence	ADP
ccsj-407	156	6	the	the	DET
ccsj-407	156	7	ease	ease	NOUN
ccsj-407	156	8	of	of	ADP
ccsj-407	156	9	navigation	navigation	NOUN
ccsj-407	156	10	,	,	PUNCT
ccsj-407	156	11	the	the	DET
ccsj-407	156	12	perception	perception	NOUN
ccsj-407	156	13	of	of	ADP
ccsj-407	156	14	variety	variety	NOUN
ccsj-407	156	15	and	and	CCONJ
ccsj-407	156	16	quality	quality	NOUN
ccsj-407	156	17	of	of	ADP
ccsj-407	156	18	products	product	NOUN
ccsj-407	156	19	,	,	PUNCT
ccsj-407	156	20	and	and	CCONJ
ccsj-407	156	21	the	the	DET
ccsj-407	156	22	involvement	involvement	NOUN
ccsj-407	156	23	and	and	CCONJ
ccsj-407	156	24	satisfaction	satisfaction	NOUN
ccsj-407	156	25	of	of	ADP
ccsj-407	156	26	consumers	consumer	NOUN
ccsj-407	156	27	(	(	PUNCT
ccsj-407	156	28	siniscalco	siniscalco	VERB
ccsj-407	156	29	et	et	PROPN
ccsj-407	156	30	al	al	PROPN
ccsj-407	156	31	.	.	PROPN
ccsj-407	156	32	,	,	PUNCT
ccsj-407	156	33	2022	2022	NUM
ccsj-407	156	34	)	)	PUNCT
ccsj-407	156	35	.	.	PUNCT
ccsj-407	157	1	spatial	spatial	ADJ
ccsj-407	157	2	layout	layout	NOUN
ccsj-407	157	3	should	should	AUX
ccsj-407	157	4	be	be	AUX
ccsj-407	157	5	designed	design	VERB
ccsj-407	157	6	to	to	PART
ccsj-407	157	7	create	create	VERB
ccsj-407	157	8	an	an	DET
ccsj-407	157	9	optimal	optimal	ADJ
ccsj-407	157	10	f	f	NOUN
ccsj-407	157	11	low	low	ADJ
ccsj-407	157	12	among	among	ADP
ccsj-407	157	13	the	the	DET
ccsj-407	157	14	visual	visual	ADJ
ccsj-407	157	15	elements	element	NOUN
ccsj-407	157	16	,	,	PUNCT
ccsj-407	157	17	avoiding	avoid	VERB
ccsj-407	157	18	information	information	NOUN
ccsj-407	157	19	overload	overload	NOUN
ccsj-407	157	20	or	or	CCONJ
ccsj-407	157	21	confusion	confusion	NOUN
ccsj-407	157	22	.	.	PUNCT
ccsj-407	158	1	spatial	spatial	ADJ
ccsj-407	158	2	layout	layout	NOUN
ccsj-407	158	3	should	should	AUX
ccsj-407	158	4	also	also	ADV
ccsj-407	158	5	be	be	AUX
ccsj-407	158	6	adapted	adapt	VERB
ccsj-407	158	7	to	to	ADP
ccsj-407	158	8	the	the	DET
ccsj-407	158	9	type	type	NOUN
ccsj-407	158	10	of	of	ADP
ccsj-407	158	11	product	product	NOUN
ccsj-407	158	12	and	and	CCONJ
ccsj-407	158	13	consumer	consumer	NOUN
ccsj-407	158	14	.	.	PUNCT
ccsj-407	159	1	for	for	ADP
ccsj-407	159	2	example	example	NOUN
ccsj-407	159	3	,	,	PUNCT
ccsj-407	159	4	a	a	DET
ccsj-407	159	5	linear	linear	ADJ
ccsj-407	159	6	and	and	CCONJ
ccsj-407	159	7	orderly	orderly	ADJ
ccsj-407	159	8	spatial	spatial	ADJ
ccsj-407	159	9	layout	layout	NOUN
ccsj-407	159	10	may	may	AUX
ccsj-407	159	11	be	be	AUX
ccsj-407	159	12	more	more	ADV
ccsj-407	159	13	suitable	suitable	ADJ
ccsj-407	159	14	for	for	ADP
ccsj-407	159	15	functional	functional	ADJ
ccsj-407	159	16	products	product	NOUN
ccsj-407	159	17	or	or	CCONJ
ccsj-407	159	18	task	task	NOUN
ccsj-407	159	19	-	-	PUNCT
ccsj-407	159	20	oriented	orient	VERB
ccsj-407	159	21	consumers	consumer	NOUN
ccsj-407	159	22	.	.	PUNCT
ccsj-407	160	1	a	a	DET
ccsj-407	160	2	more	more	ADJ
ccsj-407	160	3	f	f	NOUN
ccsj-407	160	4	ree	ree	NOUN
ccsj-407	160	5	and	and	CCONJ
ccsj-407	160	6	creative	creative	ADJ
ccsj-407	160	7	spatial	spatial	ADJ
ccsj-407	160	8	layout	layout	NOUN
ccsj-407	160	9	may	may	AUX
ccsj-407	160	10	be	be	AUX
ccsj-407	160	11	more	more	ADV
ccsj-407	160	12	suitable	suitable	ADJ
ccsj-407	160	13	for	for	ADP
ccsj-407	160	14	experiential	experiential	ADJ
ccsj-407	160	15	products	product	NOUN
ccsj-407	160	16	or	or	CCONJ
ccsj-407	160	17	exploration	exploration	NOUN
ccsj-407	160	18	-	-	PUNCT
ccsj-407	160	19	oriented	orient	VERB
ccsj-407	160	20	consumers	consumer	NOUN
ccsj-407	160	21	.	.	PUNCT
ccsj-407	161	1	visual	visual	ADJ
ccsj-407	161	2	marketing	marketing	NOUN
ccsj-407	161	3	is	be	AUX
ccsj-407	161	4	a	a	DET
ccsj-407	161	5	discipline	discipline	NOUN
ccsj-407	161	6	that	that	PRON
ccsj-407	161	7	uses	use	VERB
ccsj-407	161	8	visual	visual	ADJ
ccsj-407	161	9	elements	element	NOUN
ccsj-407	161	10	to	to	PART
ccsj-407	161	11	create	create	VERB
ccsj-407	161	12	engaging	engaging	ADJ
ccsj-407	161	13	and	and	CCONJ
ccsj-407	161	14	distinctive	distinctive	ADJ
ccsj-407	161	15	brand	brand	NOUN
ccsj-407	161	16	experiences	experience	NOUN
ccsj-407	161	17	.	.	PUNCT
ccsj-407	162	1	visual	visual	ADJ
ccsj-407	162	2	marketing	marketing	NOUN
ccsj-407	162	3	is	be	AUX
ccsj-407	162	4	based	base	VERB
ccsj-407	162	5	on	on	ADP
ccsj-407	162	6	understanding	understand	VERB
ccsj-407	162	7	how	how	SCONJ
ccsj-407	162	8	consumers	consumer	NOUN
ccsj-407	162	9	perceive	perceive	VERB
ccsj-407	162	10	and	and	CCONJ
ccsj-407	162	11	respond	respond	VERB
ccsj-407	162	12	to	to	ADP
ccsj-407	162	13	visual	visual	ADJ
ccsj-407	162	14	stimuli	stimulus	NOUN
ccsj-407	162	15	such	such	ADJ
ccsj-407	162	16	as	as	ADP
ccsj-407	162	17	color	color	NOUN
ccsj-407	162	18	,	,	PUNCT
ccsj-407	162	19	light	light	ADJ
ccsj-407	162	20	,	,	PUNCT
ccsj-407	162	21	theme	theme	NOUN
ccsj-407	162	22	,	,	PUNCT
ccsj-407	162	23	graphics	graphic	NOUN
ccsj-407	162	24	,	,	PUNCT
ccsj-407	162	25	and	and	CCONJ
ccsj-407	162	26	spatial	spatial	ADJ
ccsj-407	162	27	layout	layout	NOUN
ccsj-407	162	28	.	.	PUNCT
ccsj-407	163	1	these	these	DET
ccsj-407	163	2	elements	element	NOUN
ccsj-407	163	3	can	can	AUX
ccsj-407	163	4	inf	inf	VERB
ccsj-407	163	5	luence	luence	ADP
ccsj-407	163	6	sensory	sensory	ADJ
ccsj-407	163	7	,	,	PUNCT
ccsj-407	163	8	cognitive	cognitive	ADJ
ccsj-407	163	9	,	,	PUNCT
ccsj-407	163	10	and	and	CCONJ
ccsj-407	163	11	emotional	emotional	ADJ
ccsj-407	163	12	perceptions	perception	NOUN
ccsj-407	163	13	of	of	ADP
ccsj-407	163	14	consumers	consumer	NOUN
ccsj-407	163	15	as	as	ADV
ccsj-407	163	16	well	well	ADV
ccsj-407	163	17	as	as	ADP
ccsj-407	163	18	interact	interact	VERB
ccsj-407	163	19	with	with	ADP
ccsj-407	163	20	other	other	ADJ
ccsj-407	163	21	sensory	sensory	ADJ
ccsj-407	163	22	stimuli	stimulus	NOUN
ccsj-407	163	23	f	f	PROPN
ccsj-407	163	24	rom	rom	VERB
ccsj-407	163	25	other	other	ADJ
ccsj-407	163	26	senses	sense	NOUN
ccsj-407	163	27	.	.	PUNCT
ccsj-407	164	1	visual	visual	ADJ
ccsj-407	164	2	marketing	marketing	NOUN
ccsj-407	164	3	can	can	AUX
ccsj-407	164	4	thus	thus	ADV
ccsj-407	164	5	contribute	contribute	VERB
ccsj-407	164	6	to	to	ADP
ccsj-407	164	7	creating	create	VERB
ccsj-407	164	8	a	a	DET
ccsj-407	164	9	competitive	competitive	ADJ
ccsj-407	164	10	advantage	advantage	NOUN
ccsj-407	164	11	for	for	ADP
ccsj-407	164	12	the	the	DET
ccsj-407	164	13	brand	brand	NOUN
ccsj-407	164	14	or	or	CCONJ
ccsj-407	164	15	store	store	NOUN
ccsj-407	164	16	in	in	ADP
ccsj-407	164	17	the	the	DET
ccsj-407	164	18	market	market	NOUN
ccsj-407	164	19	.	.	PUNCT
ccsj-407	165	1	visual	visual	ADJ
ccsj-407	165	2	marketing	marketing	NOUN
ccsj-407	165	3	is	be	AUX
ccsj-407	165	4	a	a	DET
ccsj-407	165	5	multifaceted	multifaceted	ADJ
ccsj-407	165	6	discipline	discipline	NOUN
ccsj-407	165	7	that	that	PRON
ccsj-407	165	8	leverages	leverage	VERB
ccsj-407	165	9	various	various	ADJ
ccsj-407	165	10	elements	element	NOUN
ccsj-407	165	11	to	to	PART
ccsj-407	165	12	create	create	VERB
ccsj-407	165	13	engaging	engaging	ADJ
ccsj-407	165	14	and	and	CCONJ
ccsj-407	165	15	distinctive	distinctive	ADJ
ccsj-407	165	16	brand	brand	NOUN
ccsj-407	165	17	experiences	experience	NOUN
ccsj-407	165	18	.	.	PUNCT
ccsj-407	166	1	one	one	NUM
ccsj-407	166	2	of	of	ADP
ccsj-407	166	3	the	the	DET
ccsj-407	166	4	key	key	ADJ
ccsj-407	166	5	aspects	aspect	NOUN
ccsj-407	166	6	of	of	ADP
ccsj-407	166	7	visual	visual	ADJ
ccsj-407	166	8	marketing	marketing	NOUN
ccsj-407	166	9	is	be	AUX
ccsj-407	166	10	the	the	DET
ccsj-407	166	11	theme	theme	NOUN
ccsj-407	166	12	,	,	PUNCT
ccsj-407	166	13	which	which	PRON
ccsj-407	166	14	refers	refer	VERB
ccsj-407	166	15	to	to	ADP
ccsj-407	166	16	the	the	DET
ccsj-407	166	17	overarching	overarching	ADJ
ccsj-407	166	18	concept	concept	NOUN
ccsj-407	166	19	that	that	SCONJ
ccsj-407	166	20	a	a	DET
ccsj-407	166	21	brand	brand	NOUN
ccsj-407	166	22	or	or	CCONJ
ccsj-407	166	23	store	store	NOUN
ccsj-407	166	24	aims	aim	VERB
ccsj-407	166	25	to	to	PART
ccsj-407	166	26	communicate	communicate	VERB
ccsj-407	166	27	to	to	ADP
ccsj-407	166	28	consumers	consumer	NOUN
ccsj-407	166	29	.	.	PUNCT
ccsj-407	167	1	this	this	PRON
ccsj-407	167	2	is	be	AUX
ccsj-407	167	3	of	of	ADP
ccsj-407	167	4	ten	ten	NUM
ccsj-407	167	5	conveyed	convey	VERB
ccsj-407	167	6	through	through	ADP
ccsj-407	167	7	visual	visual	ADJ
ccsj-407	167	8	elements	element	NOUN
ccsj-407	167	9	such	such	ADJ
ccsj-407	167	10	as	as	ADP
ccsj-407	167	11	logos	logo	NOUN
ccsj-407	167	12	,	,	PUNCT
ccsj-407	167	13	style	style	NOUN
ccsj-407	167	14	,	,	PUNCT
ccsj-407	167	15	colors	color	NOUN
ccsj-407	167	16	,	,	PUNCT
ccsj-407	167	17	images	image	NOUN
ccsj-407	167	18	,	,	PUNCT
ccsj-407	167	19	and	and	CCONJ
ccsj-407	167	20	graphics	graphic	NOUN
ccsj-407	167	21	.	.	PUNCT
ccsj-407	168	1	the	the	DET
ccsj-407	168	2	theme	theme	NOUN
ccsj-407	168	3	should	should	AUX
ccsj-407	168	4	be	be	AUX
ccsj-407	168	5	consistent	consistent	ADJ
ccsj-407	168	6	with	with	ADP
ccsj-407	168	7	the	the	DET
ccsj-407	168	8	brand	brand	NOUN
ccsj-407	168	9	’s	’s	PART
ccsj-407	168	10	personality	personality	NOUN
ccsj-407	168	11	and	and	CCONJ
ccsj-407	168	12	align	align	VERB
ccsj-407	168	13	with	with	ADP
ccsj-407	168	14	consumer	consumer	NOUN
ccsj-407	168	15	expectations	expectation	NOUN
ccsj-407	168	16	(	(	PUNCT
ccsj-407	168	17	bortolotti	bortolotti	NOUN
ccsj-407	168	18	et	et	PROPN
ccsj-407	168	19	al	al	PROPN
ccsj-407	168	20	.	.	PROPN
ccsj-407	168	21	,	,	PUNCT
ccsj-407	168	22	2023	2023	NUM
ccsj-407	168	23	)	)	PUNCT
ccsj-407	168	24	.	.	PUNCT
ccsj-407	169	1	it	it	PRON
ccsj-407	169	2	can	can	AUX
ccsj-407	169	3	also	also	ADV
ccsj-407	169	4	inf	inf	VERB
ccsj-407	169	5	luence	luence	ADP
ccsj-407	169	6	the	the	DET
ccsj-407	169	7	associations	association	NOUN
ccsj-407	169	8	and	and	CCONJ
ccsj-407	169	9	emotions	emotion	NOUN
ccsj-407	169	10	that	that	PRON
ccsj-407	169	11	consumers	consumer	NOUN
ccsj-407	169	12	have	have	VERB
ccsj-407	169	13	towards	towards	ADP
ccsj-407	169	14	the	the	DET
ccsj-407	169	15	brand	brand	NOUN
ccsj-407	169	16	or	or	CCONJ
ccsj-407	169	17	store	store	NOUN
ccsj-407	169	18	.	.	PUNCT
ccsj-407	170	1	for	for	ADP
ccsj-407	170	2	instance	instance	NOUN
ccsj-407	170	3	,	,	PUNCT
ccsj-407	170	4	a	a	DET
ccsj-407	170	5	nature	nature	NOUN
ccsj-407	170	6	related	relate	VERB
ccsj-407	170	7	theme	theme	NOUN
ccsj-407	170	8	may	may	AUX
ccsj-407	170	9	evoke	evoke	VERB
ccsj-407	170	10	feelings	feeling	NOUN
ccsj-407	170	11	of	of	ADP
ccsj-407	170	12	well	well	ADV
ccsj-407	170	13	-	-	PUNCT
ccsj-407	170	14	being	being	NOUN
ccsj-407	170	15	,	,	PUNCT
ccsj-407	170	16	tranquillity	tranquillity	NOUN
ccsj-407	170	17	,	,	PUNCT
ccsj-407	170	18	and	and	CCONJ
ccsj-407	170	19	sustainability	sustainability	NOUN
ccsj-407	170	20	,	,	PUNCT
ccsj-407	170	21	while	while	SCONJ
ccsj-407	170	22	a	a	DET
ccsj-407	170	23	technology	technology	NOUN
ccsj-407	170	24	-	-	PUNCT
ccsj-407	170	25	related	relate	VERB
ccsj-407	170	26	theme	theme	NOUN
ccsj-407	170	27	may	may	AUX
ccsj-407	170	28	convey	convey	VERB
ccsj-407	170	29	a	a	DET
ccsj-407	170	30	sense	sense	NOUN
ccsj-407	170	31	of	of	ADP
ccsj-407	170	32	innovation	innovation	NOUN
ccsj-407	170	33	,	,	PUNCT
ccsj-407	170	34	modernity	modernity	NOUN
ccsj-407	170	35	,	,	PUNCT
ccsj-407	170	36	and	and	CCONJ
ccsj-407	170	37	quality	quality	NOUN
ccsj-407	170	38	.	.	PUNCT
ccsj-407	171	1	another	another	DET
ccsj-407	171	2	crucial	crucial	ADJ
ccsj-407	171	3	aspect	aspect	NOUN
ccsj-407	171	4	of	of	ADP
ccsj-407	171	5	the	the	DET
ccsj-407	171	6	visual	visual	ADJ
ccsj-407	171	7	experience	experience	NOUN
ccsj-407	171	8	is	be	AUX
ccsj-407	171	9	spatial	spatial	ADJ
ccsj-407	171	10	layout	layout	NOUN
ccsj-407	171	11	.	.	PUNCT
ccsj-407	172	1	this	this	PRON
ccsj-407	172	2	refers	refer	VERB
ccsj-407	172	3	to	to	ADP
ccsj-407	172	4	the	the	DET
ccsj-407	172	5	arrangement	arrangement	NOUN
ccsj-407	172	6	of	of	ADP
ccsj-407	172	7	objects	object	NOUN
ccsj-407	172	8	and	and	CCONJ
ccsj-407	172	9	spaces	space	NOUN
ccsj-407	172	10	within	within	ADP
ccsj-407	172	11	a	a	DET
ccsj-407	172	12	physical	physical	ADJ
ccsj-407	172	13	or	or	CCONJ
ccsj-407	172	14	virtual	virtual	ADJ
ccsj-407	172	15	environment	environment	NOUN
ccsj-407	172	16	.	.	PUNCT
ccsj-407	173	1	the	the	DET
ccsj-407	173	2	spatial	spatial	ADJ
ccsj-407	173	3	layout	layout	NOUN
ccsj-407	173	4	can	can	AUX
ccsj-407	173	5	inf	inf	VERB
ccsj-407	173	6	luence	luence	ADP
ccsj-407	173	7	various	various	ADJ
ccsj-407	173	8	factors	factor	NOUN
ccsj-407	173	9	such	such	ADJ
ccsj-407	173	10	as	as	ADP
ccsj-407	173	11	ease	ease	NOUN
ccsj-407	173	12	of	of	ADP
ccsj-407	173	13	navigation	navigation	NOUN
ccsj-407	173	14	,	,	PUNCT
ccsj-407	173	15	perception	perception	NOUN
ccsj-407	173	16	of	of	ADP
ccsj-407	173	17	product	product	NOUN
ccsj-407	173	18	variety	variety	NOUN
ccsj-407	173	19	and	and	CCONJ
ccsj-407	173	20	quality	quality	NOUN
ccsj-407	173	21	,	,	PUNCT
ccsj-407	173	22	and	and	CCONJ
ccsj-407	173	23	consumer	consumer	NOUN
ccsj-407	173	24	engagement	engagement	NOUN
ccsj-407	173	25	and	and	CCONJ
ccsj-407	173	26	satisfaction	satisfaction	NOUN
ccsj-407	173	27	(	(	PUNCT
ccsj-407	173	28	siniscalco	siniscalco	NOUN
ccsj-407	173	29	et	et	PROPN
ccsj-407	173	30	al	al	PROPN
ccsj-407	173	31	.	.	PROPN
ccsj-407	173	32	,	,	PUNCT
ccsj-407	173	33	2022	2022	NUM
ccsj-407	173	34	)	)	PUNCT
ccsj-407	173	35	.	.	PUNCT
ccsj-407	174	1	it	it	PRON
ccsj-407	174	2	should	should	AUX
ccsj-407	174	3	be	be	AUX
ccsj-407	174	4	designed	design	VERB
ccsj-407	174	5	to	to	PART
ccsj-407	174	6	create	create	VERB
ccsj-407	174	7	an	an	DET
ccsj-407	174	8	optimal	optimal	ADJ
ccsj-407	174	9	f	f	NOUN
ccsj-407	174	10	low	low	ADJ
ccsj-407	174	11	among	among	ADP
ccsj-407	174	12	visual	visual	ADJ
ccsj-407	174	13	elements	element	NOUN
ccsj-407	174	14	,	,	PUNCT
ccsj-407	174	15	avoiding	avoid	VERB
ccsj-407	174	16	information	information	NOUN
ccsj-407	174	17	overload	overload	NOUN
ccsj-407	174	18	or	or	CCONJ
ccsj-407	174	19	confusion	confusion	NOUN
ccsj-407	174	20	.	.	PUNCT
ccsj-407	175	1	moreover	moreover	ADV
ccsj-407	175	2	,	,	PUNCT
ccsj-407	175	3	the	the	DET
ccsj-407	175	4	spatial	spatial	ADJ
ccsj-407	175	5	layout	layout	NOUN
ccsj-407	175	6	should	should	AUX
ccsj-407	175	7	be	be	AUX
ccsj-407	175	8	adapted	adapt	VERB
ccsj-407	175	9	to	to	PART
ccsj-407	175	10	suit	suit	VERB
ccsj-407	175	11	the	the	DET
ccsj-407	175	12	type	type	NOUN
ccsj-407	175	13	of	of	ADP
ccsj-407	175	14	product	product	NOUN
ccsj-407	175	15	and	and	CCONJ
ccsj-407	175	16	consumer	consumer	NOUN
ccsj-407	175	17	.	.	PUNCT
ccsj-407	176	1	for	for	ADP
ccsj-407	176	2	example	example	NOUN
ccsj-407	176	3	,	,	PUNCT
ccsj-407	176	4	a	a	DET
ccsj-407	176	5	linear	linear	ADJ
ccsj-407	176	6	and	and	CCONJ
ccsj-407	176	7	orderly	orderly	ADJ
ccsj-407	176	8	spatial	spatial	ADJ
ccsj-407	176	9	layout	layout	NOUN
ccsj-407	176	10	may	may	AUX
ccsj-407	176	11	be	be	AUX
ccsj-407	176	12	more	more	ADV
ccsj-407	176	13	suitable	suitable	ADJ
ccsj-407	176	14	for	for	ADP
ccsj-407	176	15	functional	functional	ADJ
ccsj-407	176	16	products	product	NOUN
ccsj-407	176	17	or	or	CCONJ
ccsj-407	176	18	task	task	NOUN
ccsj-407	176	19	-	-	PUNCT
ccsj-407	176	20	oriented	orient	VERB
ccsj-407	176	21	consumers	consumer	NOUN
ccsj-407	176	22	.	.	PUNCT
ccsj-407	177	1	conversely	conversely	ADV
ccsj-407	177	2	,	,	PUNCT
ccsj-407	177	3	a	a	DET
ccsj-407	177	4	more	more	ADJ
ccsj-407	177	5	f	f	NOUN
ccsj-407	177	6	ree	ree	NOUN
ccsj-407	177	7	and	and	CCONJ
ccsj-407	177	8	creative	creative	ADJ
ccsj-407	177	9	spatial	spatial	ADJ
ccsj-407	177	10	layout	layout	NOUN
ccsj-407	177	11	may	may	AUX
ccsj-407	177	12	be	be	AUX
ccsj-407	177	13	more	more	ADV
ccsj-407	177	14	appropriate	appropriate	ADJ
ccsj-407	177	15	for	for	ADP
ccsj-407	177	16	experiential	experiential	ADJ
ccsj-407	177	17	products	product	NOUN
ccsj-407	177	18	or	or	CCONJ
ccsj-407	177	19	exploration	exploration	NOUN
ccsj-407	177	20	-	-	PUNCT
ccsj-407	177	21	oriented	orient	VERB
ccsj-407	177	22	consumers	consumer	NOUN
ccsj-407	177	23	.	.	PUNCT
ccsj-407	178	1	visual	visual	ADJ
ccsj-407	178	2	marketing	marketing	NOUN
ccsj-407	178	3	relies	rely	VERB
ccsj-407	178	4	on	on	ADP
ccsj-407	178	5	understanding	understand	VERB
ccsj-407	178	6	how	how	SCONJ
ccsj-407	178	7	consumers	consumer	NOUN
ccsj-407	178	8	perceive	perceive	VERB
ccsj-407	178	9	and	and	CCONJ
ccsj-407	178	10	react	react	VERB
ccsj-407	178	11	to	to	ADP
ccsj-407	178	12	exploring	explore	VERB
ccsj-407	178	13	crossmodal	crossmodal	ADJ
ccsj-407	178	14	color	color	NOUN
ccsj-407	178	15	correspondences	correspondence	NOUN
ccsj-407	178	16	through	through	ADP
ccsj-407	178	17	neuromarketing	neuromarkete	VERB
ccsj-407	178	18	41	41	NUM
ccsj-407	178	19	color	color	NOUN
ccsj-407	178	20	culture	culture	NOUN
ccsj-407	178	21	and	and	CCONJ
ccsj-407	178	22	science	science	PROPN
ccsj-407	178	23	journal	journal	PROPN
ccsj-407	178	24	vol	vol	NOUN
ccsj-407	178	25	.	.	PROPN
ccsj-407	179	1	17	17	NUM
ccsj-407	179	2	(	(	PUNCT
ccsj-407	179	3	1	1	NUM
ccsj-407	179	4	)	)	PUNCT
ccsj-407	179	5	doi	doi	NOUN
ccsj-407	179	6	:	:	PUNCT
ccsj-407	179	7	10.23738	10.23738	NUM
ccsj-407	179	8	/	/	SYM
ccsj-407	179	9	ccsj.170103	ccsj.170103	NOUN
ccsj-407	179	10	visual	visual	ADJ
ccsj-407	179	11	stimuli	stimuli	VERB
ccsj-407	179	12	such	such	ADJ
ccsj-407	179	13	as	as	ADP
ccsj-407	179	14	color	color	NOUN
ccsj-407	179	15	,	,	PUNCT
ccsj-407	179	16	light	light	ADJ
ccsj-407	179	17	,	,	PUNCT
ccsj-407	179	18	theme	theme	NOUN
ccsj-407	179	19	,	,	PUNCT
ccsj-407	179	20	graphics	graphic	NOUN
ccsj-407	179	21	,	,	PUNCT
ccsj-407	179	22	and	and	CCONJ
ccsj-407	179	23	spatial	spatial	ADJ
ccsj-407	179	24	layout	layout	NOUN
ccsj-407	179	25	.	.	PUNCT
ccsj-407	180	1	these	these	DET
ccsj-407	180	2	elements	element	NOUN
ccsj-407	180	3	can	can	AUX
ccsj-407	180	4	inf	inf	VERB
ccsj-407	180	5	luence	luence	ADP
ccsj-407	180	6	sensory	sensory	ADJ
ccsj-407	180	7	,	,	PUNCT
ccsj-407	180	8	cognitive	cognitive	ADJ
ccsj-407	180	9	,	,	PUNCT
ccsj-407	180	10	and	and	CCONJ
ccsj-407	180	11	emotional	emotional	ADJ
ccsj-407	180	12	perceptions	perception	NOUN
ccsj-407	180	13	of	of	ADP
ccsj-407	180	14	consumers	consumer	NOUN
ccsj-407	180	15	.	.	PUNCT
ccsj-407	181	1	they	they	PRON
ccsj-407	181	2	can	can	AUX
ccsj-407	181	3	also	also	ADV
ccsj-407	181	4	interact	interact	VERB
ccsj-407	181	5	with	with	ADP
ccsj-407	181	6	other	other	ADJ
ccsj-407	181	7	sensory	sensory	ADJ
ccsj-407	181	8	stimuli	stimulus	NOUN
ccsj-407	181	9	f	f	PROPN
ccsj-407	181	10	rom	rom	VERB
ccsj-407	181	11	other	other	ADJ
ccsj-407	181	12	senses	sense	NOUN
ccsj-407	181	13	.	.	PUNCT
ccsj-407	182	1	therefore	therefore	ADV
ccsj-407	182	2	,	,	PUNCT
ccsj-407	182	3	visual	visual	ADJ
ccsj-407	182	4	marketing	marketing	NOUN
ccsj-407	182	5	can	can	AUX
ccsj-407	182	6	contribute	contribute	VERB
ccsj-407	182	7	signif	signif	NOUN
ccsj-407	182	8	icantly	icantly	ADV
ccsj-407	182	9	to	to	ADP
ccsj-407	182	10	creating	create	VERB
ccsj-407	182	11	a	a	DET
ccsj-407	182	12	competitive	competitive	ADJ
ccsj-407	182	13	advantage	advantage	NOUN
ccsj-407	182	14	for	for	ADP
ccsj-407	182	15	a	a	DET
ccsj-407	182	16	brand	brand	NOUN
ccsj-407	182	17	or	or	CCONJ
ccsj-407	182	18	store	store	NOUN
ccsj-407	182	19	in	in	ADP
ccsj-407	182	20	the	the	DET
ccsj-407	182	21	market	market	NOUN
ccsj-407	182	22	.	.	PUNCT
ccsj-407	183	1	5	5	X
ccsj-407	183	2	.	.	X
ccsj-407	183	3	the	the	DET
ccsj-407	183	4	role	role	NOUN
ccsj-407	183	5	of	of	ADP
ccsj-407	183	6	sight	sight	NOUN
ccsj-407	183	7	as	as	ADP
ccsj-407	183	8	the	the	DET
ccsj-407	183	9	most	most	ADV
ccsj-407	183	10	dominant	dominant	ADJ
ccsj-407	183	11	sense	sense	NOUN
ccsj-407	183	12	sight	sight	NOUN
ccsj-407	183	13	is	be	AUX
ccsj-407	183	14	undoubtedly	undoubtedly	ADV
ccsj-407	183	15	the	the	DET
ccsj-407	183	16	most	most	ADV
ccsj-407	183	17	used	used	ADJ
ccsj-407	183	18	sense	sense	NOUN
ccsj-407	183	19	in	in	ADP
ccsj-407	183	20	marketing	marketing	NOUN
ccsj-407	183	21	.	.	PUNCT
ccsj-407	184	1	colors	color	NOUN
ccsj-407	184	2	,	,	PUNCT
ccsj-407	184	3	product	product	NOUN
ccsj-407	184	4	and	and	CCONJ
ccsj-407	184	5	packaging	packaging	NOUN
ccsj-407	184	6	design	design	NOUN
ccsj-407	184	7	,	,	PUNCT
ccsj-407	184	8	logos	logo	NOUN
ccsj-407	184	9	,	,	PUNCT
ccsj-407	184	10	and	and	CCONJ
ccsj-407	184	11	images	image	NOUN
ccsj-407	184	12	are	be	AUX
ccsj-407	184	13	all	all	PRON
ccsj-407	184	14	visual	visual	ADJ
ccsj-407	184	15	elements	element	NOUN
ccsj-407	184	16	that	that	PRON
ccsj-407	184	17	can	can	AUX
ccsj-407	184	18	inf	inf	VERB
ccsj-407	184	19	luence	luence	NOUN
ccsj-407	184	20	consumer	consumer	NOUN
ccsj-407	184	21	perceptions	perception	NOUN
ccsj-407	184	22	(	(	PUNCT
ccsj-407	184	23	bortolotti	bortolotti	NOUN
ccsj-407	184	24	et	et	PROPN
ccsj-407	184	25	al	al	PROPN
ccsj-407	184	26	.	.	PROPN
ccsj-407	184	27	,	,	PUNCT
ccsj-407	184	28	2023	2023	NUM
ccsj-407	184	29	)	)	PUNCT
ccsj-407	184	30	.	.	PUNCT
ccsj-407	185	1	sight	sight	NOUN
ccsj-407	185	2	is	be	AUX
ccsj-407	185	3	one	one	NUM
ccsj-407	185	4	of	of	ADP
ccsj-407	185	5	the	the	DET
ccsj-407	185	6	most	most	ADV
ccsj-407	185	7	powerful	powerful	ADJ
ccsj-407	185	8	and	and	CCONJ
ccsj-407	185	9	crucial	crucial	ADJ
ccsj-407	185	10	senses	sense	NOUN
ccsj-407	185	11	in	in	ADP
ccsj-407	185	12	human	human	ADJ
ccsj-407	185	13	experience	experience	NOUN
ccsj-407	185	14	,	,	PUNCT
ccsj-407	185	15	providing	provide	VERB
ccsj-407	185	16	up	up	ADP
ccsj-407	185	17	to	to	PART
ccsj-407	185	18	80	80	NUM
ccsj-407	185	19	%	%	NOUN
ccsj-407	185	20	of	of	ADP
ccsj-407	185	21	the	the	DET
ccsj-407	185	22	information	information	NOUN
ccsj-407	185	23	we	we	PRON
ccsj-407	185	24	receive	receive	VERB
ccsj-407	185	25	f	f	PROPN
ccsj-407	185	26	rom	rom	VERB
ccsj-407	185	27	the	the	DET
ccsj-407	185	28	surrounding	surround	VERB
ccsj-407	185	29	world	world	NOUN
ccsj-407	185	30	(	(	PUNCT
ccsj-407	185	31	bortolotti	bortolotti	PROPN
ccsj-407	185	32	et	et	PROPN
ccsj-407	185	33	al	al	PROPN
ccsj-407	185	34	.	.	PROPN
ccsj-407	185	35	,	,	PUNCT
ccsj-407	185	36	2024	2024	NUM
ccsj-407	185	37	;	;	PUNCT
ccsj-407	185	38	hutmacher	hutmacher	ADJ
ccsj-407	185	39	,	,	PUNCT
ccsj-407	185	40	2019	2019	NUM
ccsj-407	185	41	;	;	PUNCT
ccsj-407	185	42	spence	spence	NOUN
ccsj-407	185	43	&	&	CCONJ
ccsj-407	185	44	deroy	deroy	PROPN
ccsj-407	185	45	,	,	PUNCT
ccsj-407	185	46	2013	2013	NUM
ccsj-407	185	47	;	;	PUNCT
ccsj-407	185	48	palmer	palmer	PROPN
ccsj-407	185	49	et	et	PROPN
ccsj-407	185	50	al	al	PROPN
ccsj-407	185	51	.	.	PROPN
ccsj-407	185	52	,	,	PUNCT
ccsj-407	185	53	2013	2013	NUM
ccsj-407	185	54	)	)	PUNCT
ccsj-407	185	55	.	.	PUNCT
ccsj-407	186	1	the	the	DET
ccsj-407	186	2	connection	connection	NOUN
ccsj-407	186	3	between	between	ADP
ccsj-407	186	4	the	the	DET
ccsj-407	186	5	brain	brain	NOUN
ccsj-407	186	6	and	and	CCONJ
ccsj-407	186	7	the	the	DET
ccsj-407	186	8	eyes	eye	NOUN
ccsj-407	186	9	is	be	AUX
ccsj-407	186	10	incredibly	incredibly	ADV
ccsj-407	186	11	fast	fast	ADJ
ccsj-407	186	12	,	,	PUNCT
ccsj-407	186	13	with	with	ADP
ccsj-407	186	14	humans	human	NOUN
ccsj-407	186	15	taking	take	VERB
ccsj-407	186	16	only	only	ADV
ccsj-407	186	17	a	a	DET
ccsj-407	186	18	few	few	ADJ
ccsj-407	186	19	milliseconds	millisecond	NOUN
ccsj-407	186	20	to	to	PART
ccsj-407	186	21	visually	visually	ADV
ccsj-407	186	22	identify	identify	VERB
ccsj-407	186	23	an	an	DET
ccsj-407	186	24	object	object	NOUN
ccsj-407	186	25	in	in	ADP
ccsj-407	186	26	their	their	PRON
ccsj-407	186	27	f	f	PROPN
ccsj-407	186	28	ield	ield	NOUN
ccsj-407	186	29	of	of	ADP
ccsj-407	186	30	vision	vision	NOUN
ccsj-407	186	31	.	.	PUNCT
ccsj-407	187	1	within	within	ADP
ccsj-407	187	2	sensory	sensory	ADJ
ccsj-407	187	3	marketing	marketing	NOUN
ccsj-407	187	4	,	,	PUNCT
ccsj-407	187	5	visual	visual	ADJ
ccsj-407	187	6	marketing	marketing	NOUN
ccsj-407	187	7	focuses	focus	VERB
ccsj-407	187	8	on	on	ADP
ccsj-407	187	9	visual	visual	ADJ
ccsj-407	187	10	elements	element	NOUN
ccsj-407	187	11	such	such	ADJ
ccsj-407	187	12	as	as	ADP
ccsj-407	187	13	color	color	NOUN
ccsj-407	187	14	,	,	PUNCT
ccsj-407	187	15	light	light	ADJ
ccsj-407	187	16	,	,	PUNCT
ccsj-407	187	17	theme	theme	NOUN
ccsj-407	187	18	,	,	PUNCT
ccsj-407	187	19	graphics	graphic	NOUN
ccsj-407	187	20	,	,	PUNCT
ccsj-407	187	21	and	and	CCONJ
ccsj-407	187	22	spatial	spatial	ADJ
ccsj-407	187	23	layout	layout	NOUN
ccsj-407	187	24	,	,	PUNCT
ccsj-407	187	25	which	which	PRON
ccsj-407	187	26	together	together	ADV
ccsj-407	187	27	contribute	contribute	VERB
ccsj-407	187	28	to	to	ADP
ccsj-407	187	29	the	the	DET
ccsj-407	187	30	creation	creation	NOUN
ccsj-407	187	31	and	and	CCONJ
ccsj-407	187	32	evaluation	evaluation	NOUN
ccsj-407	187	33	of	of	ADP
ccsj-407	187	34	brand	brand	NOUN
ccsj-407	187	35	identity	identity	NOUN
ccsj-407	187	36	.	.	PUNCT
ccsj-407	188	1	color	color	NOUN
ccsj-407	188	2	is	be	AUX
ccsj-407	188	3	one	one	NUM
ccsj-407	188	4	of	of	ADP
ccsj-407	188	5	the	the	DET
ccsj-407	188	6	main	main	ADJ
ccsj-407	188	7	aspects	aspect	NOUN
ccsj-407	188	8	in	in	ADP
ccsj-407	188	9	visual	visual	ADJ
ccsj-407	188	10	marketing	marketing	NOUN
ccsj-407	188	11	.	.	PUNCT
ccsj-407	189	1	consumers	consumer	NOUN
ccsj-407	189	2	perceive	perceive	VERB
ccsj-407	189	3	colors	color	NOUN
ccsj-407	189	4	subliminally	subliminally	ADV
ccsj-407	189	5	,	,	PUNCT
ccsj-407	189	6	creating	create	VERB
ccsj-407	189	7	associations	association	NOUN
ccsj-407	189	8	and	and	CCONJ
ccsj-407	189	9	shaping	shape	VERB
ccsj-407	189	10	opinions	opinion	NOUN
ccsj-407	189	11	before	before	SCONJ
ccsj-407	189	12	they	they	PRON
ccsj-407	189	13	even	even	ADV
ccsj-407	189	14	realize	realize	VERB
ccsj-407	189	15	it	it	PRON
ccsj-407	189	16	consciously	consciously	ADV
ccsj-407	189	17	(	(	PUNCT
ccsj-407	189	18	bortolotti	bortolotti	PROPN
ccsj-407	189	19	et	et	PROPN
ccsj-407	189	20	al	al	PROPN
ccsj-407	189	21	.	.	PROPN
ccsj-407	189	22	,	,	PUNCT
ccsj-407	189	23	2023	2023	NUM
ccsj-407	189	24	)	)	PUNCT
ccsj-407	189	25	.	.	PUNCT
ccsj-407	190	1	color	color	NOUN
ccsj-407	190	2	perception	perception	NOUN
ccsj-407	190	3	can	can	AUX
ccsj-407	190	4	vary	vary	VERB
ccsj-407	190	5	f	f	PROPN
ccsj-407	190	6	rom	rom	PROPN
ccsj-407	190	7	person	person	NOUN
ccsj-407	190	8	to	to	ADP
ccsj-407	190	9	person	person	NOUN
ccsj-407	190	10	and	and	CCONJ
ccsj-407	190	11	can	can	AUX
ccsj-407	190	12	change	change	VERB
ccsj-407	190	13	over	over	ADP
ccsj-407	190	14	the	the	DET
ccsj-407	190	15	course	course	NOUN
ccsj-407	190	16	of	of	ADP
ccsj-407	190	17	each	each	DET
ccsj-407	190	18	individual	individual	NOUN
ccsj-407	190	19	’s	’s	PART
ccsj-407	190	20	life	life	NOUN
ccsj-407	190	21	(	(	PUNCT
ccsj-407	190	22	bortolotti	bortolotti	PROPN
ccsj-407	190	23	et	et	PROPN
ccsj-407	190	24	al	al	PROPN
ccsj-407	190	25	.	.	PROPN
ccsj-407	190	26	,	,	PUNCT
ccsj-407	190	27	2022	2022	NUM
ccsj-407	190	28	)	)	PUNCT
ccsj-407	190	29	.	.	PUNCT
ccsj-407	191	1	however	however	ADV
ccsj-407	191	2	,	,	PUNCT
ccsj-407	191	3	colors	color	NOUN
ccsj-407	191	4	also	also	ADV
ccsj-407	191	5	have	have	VERB
ccsj-407	191	6	symbolic	symbolic	ADJ
ccsj-407	191	7	meanings	meaning	NOUN
ccsj-407	191	8	,	,	PUNCT
ccsj-407	191	9	of	of	ADP
ccsj-407	191	10	ten	ten	NUM
ccsj-407	191	11	rooted	root	VERB
ccsj-407	191	12	in	in	ADP
ccsj-407	191	13	cultural	cultural	ADJ
ccsj-407	191	14	traditions	tradition	NOUN
ccsj-407	191	15	,	,	PUNCT
ccsj-407	191	16	that	that	PRON
ccsj-407	191	17	can	can	AUX
ccsj-407	191	18	inf	inf	VERB
ccsj-407	191	19	luence	luence	NOUN
ccsj-407	191	20	perception	perception	NOUN
ccsj-407	191	21	.	.	PUNCT
ccsj-407	192	1	the	the	DET
ccsj-407	192	2	careful	careful	ADJ
ccsj-407	192	3	choice	choice	NOUN
ccsj-407	192	4	of	of	ADP
ccsj-407	192	5	colors	color	NOUN
ccsj-407	192	6	can	can	AUX
ccsj-407	192	7	help	help	VERB
ccsj-407	192	8	shape	shape	VERB
ccsj-407	192	9	the	the	DET
ccsj-407	192	10	brand	brand	NOUN
ccsj-407	192	11	identity	identity	NOUN
ccsj-407	192	12	positively	positively	ADV
ccsj-407	192	13	and	and	CCONJ
ccsj-407	192	14	elicit	elicit	VERB
ccsj-407	192	15	positive	positive	ADJ
ccsj-407	192	16	feelings	feeling	NOUN
ccsj-407	192	17	in	in	ADP
ccsj-407	192	18	customers	customer	NOUN
ccsj-407	192	19	,	,	PUNCT
ccsj-407	192	20	as	as	ADV
ccsj-407	192	21	well	well	ADV
ccsj-407	192	22	as	as	ADP
ccsj-407	192	23	facilitate	facilitate	ADJ
ccsj-407	192	24	brand	brand	NOUN
ccsj-407	192	25	recognition	recognition	NOUN
ccsj-407	192	26	.	.	PUNCT
ccsj-407	193	1	the	the	DET
ccsj-407	193	2	use	use	NOUN
ccsj-407	193	3	of	of	ADP
ccsj-407	193	4	colors	color	NOUN
ccsj-407	193	5	can	can	AUX
ccsj-407	193	6	also	also	ADV
ccsj-407	193	7	af	af	AUX
ccsj-407	193	8	fect	fect	VERB
ccsj-407	193	9	other	other	ADJ
ccsj-407	193	10	sensory	sensory	ADJ
ccsj-407	193	11	perceptions	perception	NOUN
ccsj-407	193	12	,	,	PUNCT
ccsj-407	193	13	such	such	ADJ
ccsj-407	193	14	as	as	ADP
ccsj-407	193	15	the	the	DET
ccsj-407	193	16	link	link	NOUN
ccsj-407	193	17	between	between	ADP
ccsj-407	193	18	color	color	NOUN
ccsj-407	193	19	and	and	CCONJ
ccsj-407	193	20	scent	scent	NOUN
ccsj-407	193	21	or	or	CCONJ
ccsj-407	193	22	between	between	ADP
ccsj-407	193	23	color	color	NOUN
ccsj-407	193	24	and	and	CCONJ
ccsj-407	193	25	sound	sound	NOUN
ccsj-407	193	26	(	(	PUNCT
ccsj-407	193	27	spence	spence	NOUN
ccsj-407	193	28	et	et	NOUN
ccsj-407	193	29	al	al	PROPN
ccsj-407	193	30	.	.	PROPN
ccsj-407	193	31	,	,	PUNCT
ccsj-407	193	32	2010	2010	NUM
ccsj-407	193	33	)	)	PUNCT
ccsj-407	193	34	.	.	PUNCT
ccsj-407	194	1	for	for	ADP
ccsj-407	194	2	example	example	NOUN
ccsj-407	194	3	,	,	PUNCT
ccsj-407	194	4	the	the	DET
ccsj-407	194	5	combination	combination	NOUN
ccsj-407	194	6	of	of	ADP
ccsj-407	194	7	a	a	DET
ccsj-407	194	8	specif	specif	PROPN
ccsj-407	194	9	ic	ic	PROPN
ccsj-407	194	10	color	color	NOUN
ccsj-407	194	11	with	with	ADP
ccsj-407	194	12	a	a	DET
ccsj-407	194	13	particular	particular	ADJ
ccsj-407	194	14	scent	scent	NOUN
ccsj-407	194	15	can	can	AUX
ccsj-407	194	16	create	create	VERB
ccsj-407	194	17	a	a	DET
ccsj-407	194	18	consistent	consistent	ADJ
ccsj-407	194	19	sensory	sensory	ADJ
ccsj-407	194	20	connection	connection	NOUN
ccsj-407	194	21	.	.	PUNCT
ccsj-407	195	1	moreover	moreover	ADV
ccsj-407	195	2	,	,	PUNCT
ccsj-407	195	3	the	the	DET
ccsj-407	195	4	choice	choice	NOUN
ccsj-407	195	5	of	of	ADP
ccsj-407	195	6	color	color	NOUN
ccsj-407	195	7	can	can	AUX
ccsj-407	195	8	inf	inf	VERB
ccsj-407	195	9	luence	luence	ADP
ccsj-407	195	10	the	the	DET
ccsj-407	195	11	perception	perception	NOUN
ccsj-407	195	12	of	of	ADP
ccsj-407	195	13	weight	weight	NOUN
ccsj-407	195	14	,	,	PUNCT
ccsj-407	195	15	area	area	NOUN
ccsj-407	195	16	,	,	PUNCT
ccsj-407	195	17	or	or	CCONJ
ccsj-407	195	18	volume	volume	NOUN
ccsj-407	195	19	of	of	ADP
ccsj-407	195	20	an	an	DET
ccsj-407	195	21	object	object	NOUN
ccsj-407	195	22	.	.	PUNCT
ccsj-407	196	1	light	light	ADJ
ccsj-407	196	2	intensity	intensity	NOUN
ccsj-407	196	3	is	be	AUX
ccsj-407	196	4	another	another	DET
ccsj-407	196	5	important	important	ADJ
ccsj-407	196	6	element	element	NOUN
ccsj-407	196	7	in	in	ADP
ccsj-407	196	8	the	the	DET
ccsj-407	196	9	visual	visual	ADJ
ccsj-407	196	10	experience	experience	NOUN
ccsj-407	196	11	(	(	PUNCT
ccsj-407	196	12	siniscalco	siniscalco	NOUN
ccsj-407	196	13	et	et	PROPN
ccsj-407	196	14	al	al	PROPN
ccsj-407	196	15	.	.	PROPN
ccsj-407	196	16	,	,	PUNCT
ccsj-407	196	17	2022	2022	NUM
ccsj-407	196	18	)	)	PUNCT
ccsj-407	196	19	.	.	PUNCT
ccsj-407	197	1	lighting	light	VERB
ccsj-407	197	2	in	in	ADP
ccsj-407	197	3	a	a	DET
ccsj-407	197	4	store	store	NOUN
ccsj-407	197	5	has	have	VERB
ccsj-407	197	6	multiple	multiple	ADJ
ccsj-407	197	7	purposes	purpose	NOUN
ccsj-407	197	8	,	,	PUNCT
ccsj-407	197	9	including	include	VERB
ccsj-407	197	10	achieving	achieve	VERB
ccsj-407	197	11	the	the	DET
ccsj-407	197	12	required	require	VERB
ccsj-407	197	13	level	level	NOUN
ccsj-407	197	14	of	of	ADP
ccsj-407	197	15	light	light	NOUN
ccsj-407	197	16	for	for	ADP
ccsj-407	197	17	safety	safety	NOUN
ccsj-407	197	18	and	and	CCONJ
ccsj-407	197	19	hygiene	hygiene	NOUN
ccsj-407	197	20	,	,	PUNCT
ccsj-407	197	21	creating	create	VERB
ccsj-407	197	22	a	a	DET
ccsj-407	197	23	pleasant	pleasant	ADJ
ccsj-407	197	24	atmosphere	atmosphere	NOUN
ccsj-407	197	25	for	for	ADP
ccsj-407	197	26	customers	customer	NOUN
ccsj-407	197	27	,	,	PUNCT
ccsj-407	197	28	and	and	CCONJ
ccsj-407	197	29	attracting	attract	VERB
ccsj-407	197	30	attention	attention	NOUN
ccsj-407	197	31	to	to	ADP
ccsj-407	197	32	the	the	DET
ccsj-407	197	33	displayed	display	VERB
ccsj-407	197	34	products	product	NOUN
ccsj-407	197	35	.	.	PUNCT
ccsj-407	198	1	6	6	X
ccsj-407	198	2	.	.	X
ccsj-407	198	3	conclusion	conclusion	NOUN
ccsj-407	198	4	to	to	PART
ccsj-407	198	5	sum	sum	VERB
ccsj-407	198	6	up	up	ADP
ccsj-407	198	7	,	,	PUNCT
ccsj-407	198	8	sensory	sensory	ADJ
ccsj-407	198	9	marketing	marketing	NOUN
ccsj-407	198	10	,	,	PUNCT
ccsj-407	198	11	neuromarketing	neuromarketing	NOUN
ccsj-407	198	12	,	,	PUNCT
ccsj-407	198	13	and	and	CCONJ
ccsj-407	198	14	crossmodal	crossmodal	ADJ
ccsj-407	198	15	correspondence	correspondence	NOUN
ccsj-407	198	16	are	be	AUX
ccsj-407	198	17	interrelated	interrelated	ADJ
ccsj-407	198	18	concepts	concept	NOUN
ccsj-407	198	19	that	that	PRON
ccsj-407	198	20	can	can	AUX
ccsj-407	198	21	be	be	AUX
ccsj-407	198	22	combined	combine	VERB
ccsj-407	198	23	to	to	PART
ccsj-407	198	24	create	create	VERB
ccsj-407	198	25	ef	ef	PROPN
ccsj-407	198	26	fective	fective	ADJ
ccsj-407	198	27	marketing	marketing	NOUN
ccsj-407	198	28	strategies	strategy	NOUN
ccsj-407	198	29	.	.	PUNCT
ccsj-407	199	1	by	by	ADP
ccsj-407	199	2	understanding	understand	VERB
ccsj-407	199	3	how	how	SCONJ
ccsj-407	199	4	dif	dif	ADV
ccsj-407	199	5	ferent	ferent	NOUN
ccsj-407	199	6	sensory	sensory	ADJ
ccsj-407	199	7	stimuli	stimulus	NOUN
ccsj-407	199	8	interact	interact	VERB
ccsj-407	199	9	with	with	ADP
ccsj-407	199	10	each	each	DET
ccsj-407	199	11	other	other	ADJ
ccsj-407	199	12	(	(	PUNCT
ccsj-407	199	13	crossmodal	crossmodal	ADJ
ccsj-407	199	14	correspondence	correspondence	NOUN
ccsj-407	199	15	)	)	PUNCT
ccsj-407	199	16	and	and	CCONJ
ccsj-407	199	17	how	how	SCONJ
ccsj-407	199	18	they	they	PRON
ccsj-407	199	19	af	af	AUX
ccsj-407	199	20	fect	fect	VERB
ccsj-407	199	21	brain	brain	NOUN
ccsj-407	199	22	processes	process	NOUN
ccsj-407	199	23	(	(	PUNCT
ccsj-407	199	24	neuromarketing	neuromarketing	NOUN
ccsj-407	199	25	)	)	PUNCT
ccsj-407	199	26	,	,	PUNCT
ccsj-407	199	27	marketers	marketer	NOUN
ccsj-407	199	28	can	can	AUX
ccsj-407	199	29	design	design	VERB
ccsj-407	199	30	strategies	strategy	NOUN
ccsj-407	199	31	that	that	PRON
ccsj-407	199	32	engage	engage	VERB
ccsj-407	199	33	all	all	DET
ccsj-407	199	34	f	f	PROPN
ccsj-407	200	1	i	i	PRON
ccsj-407	200	2	ve	ve	VERB
ccsj-407	200	3	senses	sense	NOUN
ccsj-407	200	4	(	(	PUNCT
ccsj-407	200	5	sensory	sensory	ADJ
ccsj-407	200	6	marketing	marketing	NOUN
ccsj-407	200	7	)	)	PUNCT
ccsj-407	200	8	to	to	AUX
ccsj-407	200	9	inf	inf	VERB
ccsj-407	200	10	luence	luence	NOUN
ccsj-407	200	11	consumer	consumer	NOUN
ccsj-407	200	12	behavior	behavior	NOUN
ccsj-407	200	13	and	and	CCONJ
ccsj-407	200	14	create	create	VERB
ccsj-407	200	15	memorable	memorable	ADJ
ccsj-407	200	16	brand	brand	NOUN
ccsj-407	200	17	experiences	experience	NOUN
ccsj-407	200	18	(	(	PUNCT
ccsj-407	200	19	see	see	VERB
ccsj-407	200	20	figuere	figuere	NOUN
ccsj-407	200	21	1	1	NUM
ccsj-407	200	22	)	)	PUNCT
ccsj-407	200	23	.	.	PUNCT
ccsj-407	201	1	sensory	sensory	ADJ
ccsj-407	201	2	marketing	marketing	NOUN
ccsj-407	201	3	is	be	AUX
ccsj-407	201	4	a	a	DET
ccsj-407	201	5	powerful	powerful	ADJ
ccsj-407	201	6	strategy	strategy	NOUN
ccsj-407	201	7	to	to	PART
ccsj-407	201	8	engage	engage	VERB
ccsj-407	201	9	consumers	consumer	NOUN
ccsj-407	201	10	emotionally	emotionally	ADV
ccsj-407	201	11	and	and	CCONJ
ccsj-407	201	12	create	create	VERB
ccsj-407	201	13	lasting	lasting	ADJ
ccsj-407	201	14	connections	connection	NOUN
ccsj-407	201	15	with	with	ADP
ccsj-407	201	16	brands	brand	NOUN
ccsj-407	201	17	.	.	PUNCT
ccsj-407	202	1	by	by	ADP
ccsj-407	202	2	using	use	VERB
ccsj-407	202	3	the	the	DET
ccsj-407	202	4	f	f	X
ccsj-407	202	5	i	i	PRON
ccsj-407	202	6	ve	ve	VERB
ccsj-407	202	7	human	human	ADJ
ccsj-407	202	8	senses	sense	NOUN
ccsj-407	202	9	,	,	PUNCT
ccsj-407	202	10	companies	company	NOUN
ccsj-407	202	11	can	can	AUX
ccsj-407	202	12	create	create	VERB
ccsj-407	202	13	unique	unique	ADJ
ccsj-407	202	14	experiences	experience	NOUN
ccsj-407	202	15	that	that	PRON
ccsj-407	202	16	positively	positively	ADV
ccsj-407	202	17	inf	inf	PROPN
ccsj-407	202	18	luence	luence	ADP
ccsj-407	202	19	consumer	consumer	NOUN
ccsj-407	202	20	purchasing	purchasing	NOUN
ccsj-407	202	21	decisions	decision	NOUN
ccsj-407	202	22	.	.	PUNCT
ccsj-407	203	1	so	so	ADV
ccsj-407	203	2	,	,	PUNCT
ccsj-407	203	3	the	the	DET
ccsj-407	203	4	next	next	ADJ
ccsj-407	203	5	time	time	NOUN
ccsj-407	203	6	you	you	PRON
ccsj-407	203	7	buy	buy	VERB
ccsj-407	203	8	a	a	DET
ccsj-407	203	9	product	product	NOUN
ccsj-407	203	10	or	or	CCONJ
ccsj-407	203	11	enter	enter	VERB
ccsj-407	203	12	a	a	DET
ccsj-407	203	13	store	store	NOUN
ccsj-407	203	14	,	,	PUNCT
ccsj-407	203	15	pay	pay	VERB
ccsj-407	203	16	attention	attention	NOUN
ccsj-407	203	17	to	to	ADP
ccsj-407	203	18	your	your	PRON
ccsj-407	203	19	senses	sense	NOUN
ccsj-407	203	20	:	:	PUNCT
ccsj-407	203	21	you	you	PRON
ccsj-407	203	22	might	might	AUX
ccsj-407	203	23	be	be	AUX
ccsj-407	203	24	a	a	DET
ccsj-407	203	25	victim	victim	NOUN
ccsj-407	203	26	of	of	ADP
ccsj-407	203	27	an	an	DET
ccsj-407	203	28	ef	ef	X
ccsj-407	203	29	fective	fective	ADJ
ccsj-407	203	30	sensory	sensory	ADJ
ccsj-407	203	31	marketing	marketing	NOUN
ccsj-407	203	32	strategy	strategy	NOUN
ccsj-407	203	33	.	.	PUNCT
ccsj-407	204	1	traditional	traditional	ADJ
ccsj-407	204	2	marketing	marketing	NOUN
ccsj-407	204	3	assumes	assume	VERB
ccsj-407	204	4	that	that	SCONJ
ccsj-407	204	5	consumers	consumer	NOUN
ccsj-407	204	6	systematically	systematically	ADV
ccsj-407	204	7	consider	consider	VERB
ccsj-407	204	8	concrete	concrete	ADJ
ccsj-407	204	9	factors	factor	NOUN
ccsj-407	204	10	of	of	ADP
ccsj-407	204	11	the	the	DET
ccsj-407	204	12	product	product	NOUN
ccsj-407	204	13	such	such	ADJ
ccsj-407	204	14	as	as	ADP
ccsj-407	204	15	price	price	NOUN
ccsj-407	204	16	,	,	PUNCT
ccsj-407	204	17	features	feature	NOUN
ccsj-407	204	18	,	,	PUNCT
ccsj-407	204	19	and	and	CCONJ
ccsj-407	204	20	utility	utility	NOUN
ccsj-407	204	21	.	.	PUNCT
ccsj-407	205	1	sensory	sensory	ADJ
ccsj-407	205	2	marketing	marketing	NOUN
ccsj-407	205	3	,	,	PUNCT
ccsj-407	205	4	on	on	ADP
ccsj-407	205	5	the	the	DET
ccsj-407	205	6	contrary	contrary	NOUN
ccsj-407	205	7	,	,	PUNCT
ccsj-407	205	8	tries	try	VERB
ccsj-407	205	9	to	to	PART
ccsj-407	205	10	use	use	VERB
ccsj-407	205	11	the	the	DET
ccsj-407	205	12	consumer	consumer	NOUN
ccsj-407	205	13	’s	’s	PART
ccsj-407	205	14	life	life	NOUN
ccsj-407	205	15	experiences	experience	NOUN
ccsj-407	205	16	and	and	CCONJ
ccsj-407	205	17	feelings	feeling	NOUN
ccsj-407	205	18	.	.	PUNCT
ccsj-407	206	1	these	these	DET
ccsj-407	206	2	life	life	NOUN
ccsj-407	206	3	experiences	experience	NOUN
ccsj-407	206	4	have	have	AUX
ccsj-407	206	5	identif	identif	VERB
ccsj-407	206	6	iable	iable	ADJ
ccsj-407	206	7	sensory	sensory	ADJ
ccsj-407	206	8	,	,	PUNCT
ccsj-407	206	9	emotional	emotional	ADJ
ccsj-407	206	10	,	,	PUNCT
ccsj-407	206	11	cognitive	cognitive	ADJ
ccsj-407	206	12	,	,	PUNCT
ccsj-407	206	13	and	and	CCONJ
ccsj-407	206	14	behavioral	behavioral	ADJ
ccsj-407	206	15	aspects	aspect	NOUN
ccsj-407	206	16	.	.	PUNCT
ccsj-407	207	1	sensory	sensory	ADJ
ccsj-407	207	2	marketing	marketing	NOUN
ccsj-407	207	3	assumes	assume	VERB
ccsj-407	207	4	that	that	SCONJ
ccsj-407	207	5	people	people	NOUN
ccsj-407	207	6	,	,	PUNCT
ccsj-407	207	7	as	as	ADP
ccsj-407	207	8	consumers	consumer	NOUN
ccsj-407	207	9	,	,	PUNCT
ccsj-407	207	10	act	act	VERB
ccsj-407	207	11	according	accord	VERB
ccsj-407	207	12	to	to	ADP
ccsj-407	207	13	their	their	PRON
ccsj-407	207	14	emotional	emotional	ADJ
ccsj-407	207	15	impulses	impulse	NOUN
ccsj-407	207	16	rather	rather	ADV
ccsj-407	207	17	than	than	ADP
ccsj-407	207	18	their	their	PRON
ccsj-407	207	19	objective	objective	ADJ
ccsj-407	207	20	reasoning	reasoning	NOUN
ccsj-407	207	21	.	.	PUNCT
ccsj-407	208	1	in	in	ADP
ccsj-407	208	2	this	this	DET
ccsj-407	208	3	way	way	NOUN
ccsj-407	208	4	,	,	PUNCT
ccsj-407	208	5	an	an	DET
ccsj-407	208	6	ef	ef	PROPN
ccsj-407	208	7	fective	fective	ADJ
ccsj-407	208	8	sensory	sensory	ADJ
ccsj-407	208	9	marketing	marketing	NOUN
ccsj-407	208	10	ef	ef	NOUN
ccsj-407	208	11	fort	fort	NOUN
ccsj-407	208	12	can	can	AUX
ccsj-407	208	13	lead	lead	VERB
ccsj-407	208	14	consumers	consumer	NOUN
ccsj-407	208	15	to	to	PART
ccsj-407	208	16	choose	choose	VERB
ccsj-407	208	17	to	to	PART
ccsj-407	208	18	buy	buy	VERB
ccsj-407	208	19	a	a	DET
ccsj-407	208	20	certain	certain	ADJ
ccsj-407	208	21	product	product	NOUN
ccsj-407	208	22	,	,	PUNCT
ccsj-407	208	23	rather	rather	ADV
ccsj-407	208	24	than	than	ADP
ccsj-407	208	25	an	an	DET
ccsj-407	208	26	equal	equal	ADJ
ccsj-407	208	27	but	but	CCONJ
ccsj-407	208	28	cheaper	cheap	ADJ
ccsj-407	208	29	alternative	alternative	NOUN
ccsj-407	208	30	.	.	PUNCT
ccsj-407	209	1	the	the	DET
ccsj-407	209	2	application	application	NOUN
ccsj-407	209	3	of	of	ADP
ccsj-407	209	4	sensory	sensory	ADJ
ccsj-407	209	5	marketing	marketing	NOUN
ccsj-407	209	6	to	to	ADP
ccsj-407	209	7	the	the	DET
ccsj-407	209	8	brand	brand	NOUN
ccsj-407	209	9	building	building	NOUN
ccsj-407	209	10	processes	process	NOUN
ccsj-407	209	11	has	have	AUX
ccsj-407	209	12	become	become	VERB
ccsj-407	209	13	an	an	DET
ccsj-407	209	14	essential	essential	ADJ
ccsj-407	209	15	strategy	strategy	NOUN
ccsj-407	209	16	in	in	ADP
ccsj-407	209	17	the	the	DET
ccsj-407	209	18	competitive	competitive	ADJ
ccsj-407	209	19	global	global	ADJ
ccsj-407	209	20	market	market	NOUN
ccsj-407	209	21	.	.	PUNCT
ccsj-407	210	1	this	this	DET
ccsj-407	210	2	approach	approach	NOUN
ccsj-407	210	3	of	of	ADP
ccsj-407	210	4	fers	fer	NOUN
ccsj-407	210	5	companies	company	NOUN
ccsj-407	210	6	the	the	DET
ccsj-407	210	7	opportunity	opportunity	NOUN
ccsj-407	210	8	to	to	PART
ccsj-407	210	9	dif	dif	ADV
ccsj-407	210	10	ferentiate	ferentiate	VERB
ccsj-407	210	11	themselves	themselves	PRON
ccsj-407	210	12	f	f	X
ccsj-407	210	13	rom	rom	VERB
ccsj-407	210	14	the	the	DET
ccsj-407	210	15	competition	competition	NOUN
ccsj-407	210	16	and	and	CCONJ
ccsj-407	210	17	create	create	VERB
ccsj-407	210	18	deeper	deep	ADJ
ccsj-407	210	19	emotional	emotional	ADJ
ccsj-407	210	20	relationships	relationship	NOUN
ccsj-407	210	21	with	with	ADP
ccsj-407	210	22	customers	customer	NOUN
ccsj-407	210	23	.	.	PUNCT
ccsj-407	211	1	in	in	ADP
ccsj-407	211	2	a	a	DET
ccsj-407	211	3	world	world	NOUN
ccsj-407	211	4	where	where	SCONJ
ccsj-407	211	5	consumers	consumer	NOUN
ccsj-407	211	6	are	be	AUX
ccsj-407	211	7	constantly	constantly	ADV
ccsj-407	211	8	bombarded	bombard	VERB
ccsj-407	211	9	by	by	ADP
ccsj-407	211	10	information	information	NOUN
ccsj-407	211	11	and	and	CCONJ
ccsj-407	211	12	choices	choice	NOUN
ccsj-407	211	13	,	,	PUNCT
ccsj-407	211	14	stimulating	stimulate	VERB
ccsj-407	211	15	the	the	DET
ccsj-407	211	16	senses	sense	NOUN
ccsj-407	211	17	through	through	ADP
ccsj-407	211	18	sensory	sensory	ADJ
ccsj-407	211	19	marketing	marketing	NOUN
ccsj-407	211	20	becomes	become	VERB
ccsj-407	211	21	an	an	DET
ccsj-407	211	22	ef	ef	NOUN
ccsj-407	211	23	fective	fective	ADJ
ccsj-407	211	24	way	way	NOUN
ccsj-407	211	25	to	to	PART
ccsj-407	211	26	capture	capture	VERB
ccsj-407	211	27	attention	attention	NOUN
ccsj-407	211	28	and	and	CCONJ
ccsj-407	211	29	create	create	VERB
ccsj-407	211	30	lasting	lasting	ADJ
ccsj-407	211	31	connections	connection	NOUN
ccsj-407	211	32	.	.	PUNCT
ccsj-407	212	1	sensory	sensory	ADJ
ccsj-407	212	2	marketing	marketing	NOUN
ccsj-407	212	3	is	be	AUX
ccsj-407	212	4	not	not	PART
ccsj-407	212	5	just	just	ADV
ccsj-407	212	6	a	a	DET
ccsj-407	212	7	sales	sale	NOUN
ccsj-407	212	8	tactic	tactic	NOUN
ccsj-407	212	9	,	,	PUNCT
ccsj-407	212	10	but	but	CCONJ
ccsj-407	212	11	a	a	DET
ccsj-407	212	12	philosophy	philosophy	NOUN
ccsj-407	212	13	that	that	PRON
ccsj-407	212	14	involves	involve	VERB
ccsj-407	212	15	all	all	DET
ccsj-407	212	16	senses	sense	NOUN
ccsj-407	212	17	to	to	ADP
ccsj-407	212	18	of	of	ADP
ccsj-407	212	19	fer	fer	PROPN
ccsj-407	212	20	a	a	DET
ccsj-407	212	21	unique	unique	ADJ
ccsj-407	212	22	shopping	shopping	NOUN
ccsj-407	212	23	experience	experience	NOUN
ccsj-407	212	24	.	.	PUNCT
ccsj-407	213	1	figure	figure	NOUN
ccsj-407	213	2	1	1	NUM
ccsj-407	213	3	.	.	PUNCT
ccsj-407	214	1	the	the	DET
ccsj-407	214	2	concept	concept	NOUN
ccsj-407	214	3	of	of	ADP
ccsj-407	214	4	crossmodal	crossmodal	ADJ
ccsj-407	214	5	color	color	NOUN
ccsj-407	214	6	correspondences	correspondence	NOUN
ccsj-407	214	7	in	in	ADP
ccsj-407	214	8	marketing	marketing	NOUN
ccsj-407	214	9	exploring	explore	VERB
ccsj-407	214	10	crossmodal	crossmodal	ADJ
ccsj-407	214	11	color	color	NOUN
ccsj-407	214	12	correspondences	correspondence	NOUN
ccsj-407	214	13	through	through	ADP
ccsj-407	214	14	neuromarketing	neuromarkete	VERB
ccsj-407	214	15	42	42	NUM
ccsj-407	214	16	color	color	NOUN
ccsj-407	214	17	culture	culture	NOUN
ccsj-407	214	18	and	and	CCONJ
ccsj-407	214	19	science	science	PROPN
ccsj-407	214	20	journal	journal	PROPN
ccsj-407	214	21	vol	vol	NOUN
ccsj-407	214	22	.	.	PROPN
ccsj-407	214	23	17	17	NUM
ccsj-407	214	24	(	(	PUNCT
ccsj-407	214	25	1	1	NUM
ccsj-407	214	26	)	)	PUNCT
ccsj-407	214	27	doi	doi	NOUN
ccsj-407	214	28	:	:	PUNCT
ccsj-407	214	29	10.23738	10.23738	NUM
ccsj-407	214	30	/	/	SYM
ccsj-407	214	31	ccsj.170103	ccsj.170103	NOUN
ccsj-407	214	32	this	this	DET
ccsj-407	214	33	approach	approach	NOUN
ccsj-407	214	34	requires	require	VERB
ccsj-407	214	35	a	a	DET
ccsj-407	214	36	deep	deep	ADJ
ccsj-407	214	37	knowledge	knowledge	NOUN
ccsj-407	214	38	of	of	ADP
ccsj-407	214	39	the	the	DET
ccsj-407	214	40	market	market	NOUN
ccsj-407	214	41	and	and	CCONJ
ccsj-407	214	42	customers	customer	NOUN
ccsj-407	214	43	,	,	PUNCT
ccsj-407	214	44	as	as	ADV
ccsj-407	214	45	well	well	ADV
ccsj-407	214	46	as	as	ADP
ccsj-407	214	47	the	the	DET
ccsj-407	214	48	ability	ability	NOUN
ccsj-407	214	49	to	to	PART
ccsj-407	214	50	adapt	adapt	VERB
ccsj-407	214	51	creatively	creatively	ADV
ccsj-407	214	52	to	to	PART
ccsj-407	214	53	meet	meet	VERB
ccsj-407	214	54	consumer	consumer	NOUN
ccsj-407	214	55	needs	need	NOUN
ccsj-407	214	56	.	.	PUNCT
ccsj-407	215	1	many	many	ADJ
ccsj-407	215	2	successful	successful	ADJ
ccsj-407	215	3	companies	company	NOUN
ccsj-407	215	4	have	have	AUX
ccsj-407	215	5	already	already	ADV
ccsj-407	215	6	adopted	adopt	VERB
ccsj-407	215	7	this	this	DET
ccsj-407	215	8	strategy	strategy	NOUN
ccsj-407	215	9	,	,	PUNCT
ccsj-407	215	10	strengthening	strengthen	VERB
ccsj-407	215	11	their	their	PRON
ccsj-407	215	12	corporate	corporate	ADJ
ccsj-407	215	13	identity	identity	NOUN
ccsj-407	215	14	and	and	CCONJ
ccsj-407	215	15	customer	customer	NOUN
ccsj-407	215	16	loyalty	loyalty	NOUN
ccsj-407	215	17	.	.	PUNCT
ccsj-407	216	1	8	8	X
ccsj-407	216	2	.	.	X
ccsj-407	216	3	conflict	conflict	NOUN
ccsj-407	216	4	of	of	ADP
ccsj-407	216	5	interest	interest	NOUN
ccsj-407	216	6	declaration	declaration	NOUN
ccsj-407	216	7	the	the	DET
ccsj-407	216	8	author	author	NOUN
ccsj-407	216	9	declares	declare	VERB
ccsj-407	216	10	that	that	SCONJ
ccsj-407	216	11	there	there	PRON
ccsj-407	216	12	is	be	VERB
ccsj-407	216	13	no	no	DET
ccsj-407	216	14	conf	conf	NOUN
ccsj-407	216	15	lict	lict	NOUN
ccsj-407	216	16	of	of	ADP
ccsj-407	216	17	interest	interest	NOUN
ccsj-407	216	18	regarding	regard	VERB
ccsj-407	216	19	the	the	DET
ccsj-407	216	20	publication	publication	NOUN
ccsj-407	216	21	of	of	ADP
ccsj-407	216	22	this	this	DET
ccsj-407	216	23	paper	paper	NOUN
ccsj-407	216	24	.	.	PUNCT
ccsj-407	217	1	7	7	X
ccsj-407	217	2	.	.	X
ccsj-407	217	3	funding	funding	NOUN
ccsj-407	217	4	source	source	NOUN
ccsj-407	217	5	declaration	declaration	NOUN
ccsj-407	217	6	the	the	DET
ccsj-407	217	7	author	author	NOUN
ccsj-407	217	8	received	receive	VERB
ccsj-407	217	9	no	no	DET
ccsj-407	217	10	specif	specif	PROPN
ccsj-407	217	11	ic	ic	PROPN
ccsj-407	217	12	funding	funding	NOUN
ccsj-407	217	13	for	for	ADP
ccsj-407	217	14	this	this	DET
ccsj-407	217	15	work	work	NOUN
ccsj-407	217	16	.	.	PUNCT
ccsj-407	218	1	9	9	X
ccsj-407	218	2	.	.	X
ccsj-407	218	3	short	short	ADJ
ccsj-407	218	4	biography	biography	NOUN
ccsj-407	218	5	of	of	ADP
ccsj-407	218	6	the	the	DET
ccsj-407	218	7	author(s	author(s	NOUN
ccsj-407	218	8	)	)	PUNCT
ccsj-407	219	1	alessandro	alessandro	PROPN
ccsj-407	219	2	bortolotti	bortolotti	PROPN
ccsj-407	219	3	is	be	AUX
ccsj-407	219	4	a	a	DET
ccsj-407	219	5	phd	phd	NOUN
ccsj-407	219	6	and	and	CCONJ
ccsj-407	219	7	postdoctoral	postdoctoral	ADJ
ccsj-407	219	8	researcher	researcher	NOUN
ccsj-407	219	9	at	at	ADP
ccsj-407	219	10	the	the	DET
ccsj-407	219	11	university	university	NOUN
ccsj-407	219	12	“	"	PUNCT
ccsj-407	219	13	g.	g.	PROPN
ccsj-407	219	14	d’annunzio	d’annunzio	PROPN
ccsj-407	219	15	”	"	PUNCT
ccsj-407	219	16	of	of	ADP
ccsj-407	219	17	chietipescara	chietipescara	NOUN
ccsj-407	219	18	.	.	PUNCT
ccsj-407	220	1	he	he	PRON
ccsj-407	220	2	is	be	AUX
ccsj-407	220	3	involved	involve	VERB
ccsj-407	220	4	in	in	ADP
ccsj-407	220	5	research	research	NOUN
ccsj-407	220	6	activities	activity	NOUN
ccsj-407	220	7	related	relate	VERB
ccsj-407	220	8	to	to	ADP
ccsj-407	220	9	decision	decision	NOUN
ccsj-407	220	10	-	-	PUNCT
ccsj-407	220	11	making	making	NOUN
ccsj-407	220	12	,	,	PUNCT
ccsj-407	220	13	neuromarketing	neuromarketing	NOUN
ccsj-407	220	14	,	,	PUNCT
ccsj-407	220	15	and	and	CCONJ
ccsj-407	220	16	the	the	DET
ccsj-407	220	17	role	role	NOUN
ccsj-407	220	18	of	of	ADP
ccsj-407	220	19	color	color	NOUN
ccsj-407	220	20	in	in	ADP
ccsj-407	220	21	various	various	ADJ
ccsj-407	220	22	contexts	contexts	NOUN
ccsj-407	220	23	.	.	PUNCT
ccsj-407	221	1	his	his	PRON
ccsj-407	221	2	research	research	NOUN
ccsj-407	221	3	interests	interest	NOUN
ccsj-407	221	4	include	include	VERB
ccsj-407	221	5	psychology	psychology	NOUN
ccsj-407	221	6	,	,	PUNCT
ccsj-407	221	7	cognition	cognition	NOUN
ccsj-407	221	8	,	,	PUNCT
ccsj-407	221	9	behavioural	behavioural	ADJ
ccsj-407	221	10	economics	economic	NOUN
ccsj-407	221	11	,	,	PUNCT
ccsj-407	221	12	neuromarketing	neuromarketing	NOUN
ccsj-407	221	13	,	,	PUNCT
ccsj-407	221	14	and	and	CCONJ
ccsj-407	221	15	color	color	NOUN
ccsj-407	221	16	.	.	PUNCT
ccsj-407	222	1	licensing	license	VERB
ccsj-407	222	2	terms	term	NOUN
ccsj-407	222	3	articles	article	NOUN
ccsj-407	222	4	published	publish	VERB
ccsj-407	222	5	in	in	ADP
ccsj-407	222	6	the	the	DET
ccsj-407	222	7	“	"	PUNCT
ccsj-407	222	8	cultura	cultura	X
ccsj-407	222	9	e	e	PROPN
ccsj-407	222	10	scienza	scienza	PROPN
ccsj-407	222	11	del	del	PROPN
ccsj-407	222	12	colore	colore	PROPN
ccsj-407	222	13	-color	-color	PROPN
ccsj-407	222	14	culture	culture	NOUN
ccsj-407	222	15	and	and	CCONJ
ccsj-407	222	16	science	science	NOUN
ccsj-407	222	17	"	"	PUNCT
ccsj-407	222	18	journal	journal	NOUN
ccsj-407	222	19	are	be	AUX
ccsj-407	222	20	open	open	ADJ
ccsj-407	222	21	access	access	NOUN
ccsj-407	222	22	articles	article	NOUN
ccsj-407	222	23	,	,	PUNCT
ccsj-407	222	24	distributed	distribute	VERB
ccsj-407	222	25	under	under	ADP
ccsj-407	222	26	the	the	DET
ccsj-407	222	27	terms	term	NOUN
ccsj-407	222	28	and	and	CCONJ
ccsj-407	222	29	conditions	condition	NOUN
ccsj-407	222	30	of	of	ADP
ccsj-407	222	31	the	the	DET
ccsj-407	222	32	creative	creative	ADJ
ccsj-407	222	33	commons	common	NOUN
ccsj-407	222	34	attribution	attribution	NOUN
ccsj-407	222	35	license	license	NOUN
ccsj-407	222	36	(	(	PUNCT
ccsj-407	222	37	cc	cc	NOUN
ccsj-407	222	38	by	by	ADP
ccsj-407	222	39	)	)	PUNCT
ccsj-407	222	40	.	.	PUNCT
ccsj-407	223	1	you	you	PRON
ccsj-407	223	2	are	be	AUX
ccsj-407	223	3	free	free	ADJ
ccsj-407	223	4	to	to	PART
ccsj-407	223	5	share	share	VERB
ccsj-407	223	6	(	(	PUNCT
ccsj-407	223	7	copy	copy	VERB
ccsj-407	223	8	and	and	CCONJ
ccsj-407	223	9	redistribute	redistribute	VERB
ccsj-407	223	10	the	the	DET
ccsj-407	223	11	material	material	NOUN
ccsj-407	223	12	in	in	ADP
ccsj-407	223	13	any	any	DET
ccsj-407	223	14	medium	medium	ADJ
ccsj-407	223	15	or	or	CCONJ
ccsj-407	223	16	format	format	NOUN
ccsj-407	223	17	)	)	PUNCT
ccsj-407	223	18	and	and	CCONJ
ccsj-407	223	19	adapt	adapt	VERB
ccsj-407	223	20	(	(	PUNCT
ccsj-407	223	21	remix	remix	NOUN
ccsj-407	223	22	,	,	PUNCT
ccsj-407	223	23	transform	transform	NOUN
ccsj-407	223	24	,	,	PUNCT
ccsj-407	223	25	and	and	CCONJ
ccsj-407	223	26	build	build	VERB
ccsj-407	223	27	upon	upon	SCONJ
ccsj-407	223	28	the	the	DET
ccsj-407	223	29	material	material	NOUN
ccsj-407	223	30	for	for	ADP
ccsj-407	223	31	any	any	DET
ccsj-407	223	32	purpose	purpose	NOUN
ccsj-407	223	33	,	,	PUNCT
ccsj-407	223	34	even	even	ADV
ccsj-407	223	35	commercially	commercially	ADV
ccsj-407	223	36	,	,	PUNCT
ccsj-407	223	37	under	under	ADP
ccsj-407	223	38	the	the	DET
ccsj-407	223	39	following	following	ADJ
ccsj-407	223	40	terms	term	NOUN
ccsj-407	223	41	:	:	PUNCT
ccsj-407	223	42	you	you	PRON
ccsj-407	223	43	must	must	AUX
ccsj-407	223	44	give	give	VERB
ccsj-407	223	45	appropriate	appropriate	ADJ
ccsj-407	223	46	credit	credit	NOUN
ccsj-407	223	47	to	to	ADP
ccsj-407	223	48	authors	author	NOUN
ccsj-407	223	49	,	,	PUNCT
ccsj-407	223	50	provide	provide	VERB
ccsj-407	223	51	a	a	DET
ccsj-407	223	52	link	link	NOUN
ccsj-407	223	53	to	to	ADP
ccsj-407	223	54	the	the	DET
ccsj-407	223	55	license	license	NOUN
ccsj-407	223	56	,	,	PUNCT
ccsj-407	223	57	and	and	CCONJ
ccsj-407	223	58	indicate	indicate	VERB
ccsj-407	223	59	if	if	SCONJ
ccsj-407	223	60	changes	change	NOUN
ccsj-407	223	61	were	be	AUX
ccsj-407	223	62	made	make	VERB
ccsj-407	223	63	.	.	PUNCT
ccsj-407	224	1	you	you	PRON
ccsj-407	224	2	may	may	AUX
ccsj-407	224	3	do	do	VERB
ccsj-407	224	4	so	so	ADV
ccsj-407	224	5	in	in	ADP
ccsj-407	224	6	any	any	DET
ccsj-407	224	7	reasonable	reasonable	ADJ
ccsj-407	224	8	manner	manner	NOUN
ccsj-407	224	9	,	,	PUNCT
ccsj-407	224	10	but	but	CCONJ
ccsj-407	224	11	not	not	PART
ccsj-407	224	12	in	in	ADP
ccsj-407	224	13	any	any	DET
ccsj-407	224	14	way	way	NOUN
ccsj-407	224	15	that	that	PRON
ccsj-407	224	16	suggests	suggest	VERB
ccsj-407	224	17	the	the	DET
ccsj-407	224	18	licensor	licensor	NOUN
ccsj-407	224	19	endorses	endorse	VERB
ccsj-407	224	20	you	you	PRON
ccsj-407	224	21	or	or	CCONJ
ccsj-407	224	22	your	your	PRON
ccsj-407	224	23	use	use	NOUN
ccsj-407	224	24	,	,	PUNCT
ccsj-407	224	25	you	you	PRON
ccsj-407	224	26	may	may	AUX
ccsj-407	224	27	not	not	PART
ccsj-407	224	28	apply	apply	VERB
ccsj-407	224	29	legal	legal	ADJ
ccsj-407	224	30	terms	term	NOUN
ccsj-407	224	31	or	or	CCONJ
ccsj-407	224	32	technological	technological	ADJ
ccsj-407	224	33	measures	measure	NOUN
ccsj-407	224	34	that	that	PRON
ccsj-407	224	35	legally	legally	ADV
ccsj-407	224	36	restrict	restrict	VERB
ccsj-407	224	37	othersfrom	othersfrom	NOUN
ccsj-407	224	38	doing	do	VERB
ccsj-407	224	39	anything	anything	PRON
ccsj-407	224	40	the	the	DET
ccsj-407	224	41	license	license	NOUN
ccsj-407	224	42	permits	permit	NOUN
ccsj-407	224	43	.	.	PUNCT
ccsj-407	225	1	copyright	copyright	NOUN
ccsj-407	225	2	:	:	PUNCT
ccsj-407	225	3	the	the	DET
ccsj-407	225	4	author	author	NOUN
ccsj-407	225	5	keep	keep	VERB
ccsj-407	225	6	the	the	DET
ccsj-407	225	7	rights	right	NOUN
ccsj-407	225	8	to	to	PART
ccsj-407	225	9	further	far	ADV
ccsj-407	225	10	publish	publish	VERB
ccsj-407	225	11	their	their	PRON
ccsj-407	225	12	contents	content	NOUN
ccsj-407	225	13	where	where	SCONJ
ccsj-407	225	14	they	they	PRON
ccsj-407	225	15	want	want	VERB
ccsj-407	225	16	and	and	CCONJ
ccsj-407	225	17	can	can	AUX
ccsj-407	225	18	archive	archive	VERB
ccsj-407	225	19	pre	pre	ADJ
ccsj-407	225	20	-	-	NOUN
ccsj-407	225	21	print	print	ADJ
ccsj-407	225	22	and	and	CCONJ
ccsj-407	225	23	post	post	ADJ
ccsj-407	225	24	-	-	ADJ
ccsj-407	225	25	print	print	ADJ
ccsj-407	225	26	(	(	PUNCT
ccsj-407	225	27	submitted	submit	VERB
ccsj-407	225	28	version	version	NOUN
ccsj-407	225	29	and	and	CCONJ
ccsj-407	225	30	accepted	accept	VERB
ccsj-407	225	31	version	version	NOUN
ccsj-407	225	32	)	)	PUNCT
ccsj-407	225	33	and	and	CCONJ
ccsj-407	225	34	the	the	DET
ccsj-407	225	35	published	publish	VERB
ccsj-407	225	36	version	version	NOUN
ccsj-407	225	37	of	of	ADP
ccsj-407	225	38	the	the	DET
ccsj-407	225	39	pdf	pdf	NOUN
ccsj-407	225	40	of	of	ADP
ccsj-407	225	41	their	their	PRON
ccsj-407	225	42	article	article	NOUN
ccsj-407	225	43	with	with	ADP
ccsj-407	225	44	no	no	DET
ccsj-407	225	45	embargo	embargo	NOUN
ccsj-407	225	46	period	period	NOUN
ccsj-407	225	47	.	.	PUNCT
ccsj-407	226	1	references	reference	NOUN
ccsj-407	226	2	adams	adams	PROPN
ccsj-407	226	3	,	,	PUNCT
ccsj-407	226	4	f.	f.	PROPN
ccsj-407	226	5	m.	m.	PROPN
ccsj-407	226	6	,	,	PUNCT
ccsj-407	226	7	&	&	CCONJ
ccsj-407	226	8	osgood	osgood	PROPN
ccsj-407	226	9	,	,	PUNCT
ccsj-407	226	10	c.	c.	PROPN
ccsj-407	226	11	e.	e.	PROPN
ccsj-407	226	12	(	(	PUNCT
ccsj-407	226	13	1973	1973	NUM
ccsj-407	226	14	)	)	PUNCT
ccsj-407	226	15	.	.	PUNCT
ccsj-407	227	1	a	a	DET
ccsj-407	227	2	cross	cross	ADJ
ccsj-407	227	3	-	-	ADJ
ccsj-407	227	4	cultural	cultural	ADJ
ccsj-407	227	5	study	study	NOUN
ccsj-407	227	6	of	of	ADP
ccsj-407	227	7	the	the	DET
ccsj-407	227	8	affective	affective	ADJ
ccsj-407	227	9	meanings	meaning	NOUN
ccsj-407	227	10	of	of	ADP
ccsj-407	227	11	color	color	NOUN
ccsj-407	227	12	.	.	PUNCT
ccsj-407	228	1	journal	journal	PROPN
ccsj-407	228	2	of	of	ADP
ccsj-407	228	3	cross	cross	ADJ
ccsj-407	228	4	-	-	ADJ
ccsj-407	228	5	cultural	cultural	ADJ
ccsj-407	228	6	psychology	psychology	NOUN
ccsj-407	228	7	,	,	PUNCT
ccsj-407	228	8	4(2	4(2	NUM
ccsj-407	228	9	)	)	PUNCT
ccsj-407	228	10	,	,	PUNCT
ccsj-407	228	11	135	135	NUM
ccsj-407	228	12	-	-	SYM
ccsj-407	228	13	156	156	NUM
ccsj-407	228	14	.	.	PUNCT
ccsj-407	229	1	https://doi.org/10.1177/002202217300400201	https://doi.org/10.1177/002202217300400201	VERB
ccsj-407	229	2	.	.	PUNCT
ccsj-407	229	3	alter	alter	PROPN
ccsj-407	229	4	,	,	PUNCT
ccsj-407	229	5	a.	a.	NOUN
ccsj-407	229	6	(	(	PUNCT
ccsj-407	229	7	2013	2013	NUM
ccsj-407	229	8	)	)	PUNCT
ccsj-407	229	9	.	.	PUNCT
ccsj-407	230	1	drunk	drunk	ADJ
ccsj-407	230	2	tank	tank	NOUN
ccsj-407	230	3	pink	pink	ADJ
ccsj-407	230	4	:	:	PUNCT
ccsj-407	230	5	the	the	DET
ccsj-407	230	6	subconscious	subconscious	ADJ
ccsj-407	230	7	forces	force	NOUN
ccsj-407	230	8	that	that	PRON
ccsj-407	230	9	shape	shape	VERB
ccsj-407	230	10	how	how	SCONJ
ccsj-407	230	11	we	we	PRON
ccsj-407	230	12	think	think	VERB
ccsj-407	230	13	,	,	PUNCT
ccsj-407	230	14	feel	feel	VERB
ccsj-407	230	15	,	,	PUNCT
ccsj-407	230	16	and	and	CCONJ
ccsj-407	230	17	behave	behave	VERB
ccsj-407	230	18	.	.	PUNCT
ccsj-407	231	1	simon	simon	PROPN
ccsj-407	231	2	and	and	CCONJ
ccsj-407	231	3	schuster	schuster	PROPN
ccsj-407	231	4	.	.	PUNCT
ccsj-407	232	1	aslam	aslam	PROPN
ccsj-407	232	2	,	,	PUNCT
ccsj-407	232	3	m.	m.	NOUN
ccsj-407	232	4	m.	m.	NOUN
ccsj-407	232	5	(	(	PUNCT
ccsj-407	232	6	2006	2006	NUM
ccsj-407	232	7	)	)	PUNCT
ccsj-407	232	8	.	.	PUNCT
ccsj-407	233	1	are	be	AUX
ccsj-407	233	2	you	you	PRON
ccsj-407	233	3	selling	sell	VERB
ccsj-407	233	4	the	the	DET
ccsj-407	233	5	right	right	ADJ
ccsj-407	233	6	colour	colour	NOUN
ccsj-407	233	7	?	?	PUNCT
ccsj-407	234	1	a	a	DET
ccsj-407	234	2	cross‐cultural	cross‐cultural	ADJ
ccsj-407	234	3	review	review	NOUN
ccsj-407	234	4	of	of	ADP
ccsj-407	234	5	colour	colour	NOUN
ccsj-407	234	6	as	as	ADP
ccsj-407	234	7	a	a	DET
ccsj-407	234	8	marketing	marketing	NOUN
ccsj-407	234	9	cue	cue	NOUN
ccsj-407	234	10	.	.	PUNCT
ccsj-407	235	1	journal	journal	NOUN
ccsj-407	235	2	of	of	ADP
ccsj-407	235	3	marketing	marketing	NOUN
ccsj-407	235	4	communications	communication	NOUN
ccsj-407	235	5	,	,	PUNCT
ccsj-407	235	6	12(1	12(1	NUM
ccsj-407	235	7	)	)	PUNCT
ccsj-407	235	8	,	,	PUNCT
ccsj-407	235	9	15	15	NUM
ccsj-407	235	10	-	-	SYM
ccsj-407	235	11	30	30	NUM
ccsj-407	235	12	.	.	PUNCT
ccsj-407	236	1	https://doi.org/10.1080/13527260500247827	https://doi.org/10.1080/13527260500247827	X
ccsj-407	236	2	.	.	PUNCT
ccsj-407	237	1	bakhshi	bakhshi	PROPN
ccsj-407	237	2	,	,	PUNCT
ccsj-407	237	3	s.	s.	PROPN
ccsj-407	237	4	,	,	PUNCT
ccsj-407	237	5	&	&	CCONJ
ccsj-407	237	6	gilbert	gilbert	PROPN
ccsj-407	237	7	,	,	PUNCT
ccsj-407	237	8	e.	e.	PROPN
ccsj-407	237	9	(	(	PUNCT
ccsj-407	237	10	2015	2015	NUM
ccsj-407	237	11	)	)	PUNCT
ccsj-407	237	12	.	.	PUNCT
ccsj-407	238	1	red	red	ADJ
ccsj-407	238	2	,	,	PUNCT
ccsj-407	238	3	purple	purple	ADJ
ccsj-407	238	4	and	and	CCONJ
ccsj-407	238	5	pink	pink	ADJ
ccsj-407	238	6	:	:	PUNCT
ccsj-407	238	7	the	the	DET
ccsj-407	238	8	colors	color	NOUN
ccsj-407	238	9	of	of	ADP
ccsj-407	238	10	diffusion	diffusion	NOUN
ccsj-407	238	11	on	on	ADP
ccsj-407	238	12	pinterest	pinter	ADJ
ccsj-407	238	13	.	.	PUNCT
ccsj-407	239	1	plos	plos	PROPN
ccsj-407	239	2	one	one	NUM
ccsj-407	239	3	,	,	PUNCT
ccsj-407	239	4	10(2	10(2	NUM
ccsj-407	239	5	)	)	PUNCT
ccsj-407	239	6	,	,	PUNCT
ccsj-407	239	7	e0117148	e0117148	NOUN
ccsj-407	239	8	.	.	PUNCT
ccsj-407	239	9	https://doi.org/10.1371/journal.pone.0117148	https://doi.org/10.1371/journal.pone.0117148	NOUN
ccsj-407	239	10	.	.	PUNCT
ccsj-407	240	1	bortolotti	bortolotti	PROPN
ccsj-407	240	2	,	,	PUNCT
ccsj-407	240	3	a.	a.	NOUN
ccsj-407	240	4	(	(	PUNCT
ccsj-407	240	5	2022	2022	NUM
ccsj-407	240	6	)	)	PUNCT
ccsj-407	240	7	.	.	PUNCT
ccsj-407	241	1	neuromarketing	neuromarketing	NOUN
ccsj-407	241	2	e	e	PROPN
ccsj-407	241	3	scelte	scelte	PROPN
ccsj-407	241	4	inconsapevoli	inconsapevoli	PROPN
ccsj-407	241	5	:	:	PUNCT
ccsj-407	241	6	il	il	PROPN
ccsj-407	241	7	ruolo	ruolo	PROPN
ccsj-407	241	8	del	del	X
ccsj-407	241	9	colore	colore	PROPN
ccsj-407	241	10	.	.	PUNCT
ccsj-407	242	1	economiacomportamentale.it	economiacomportamentale.it	X
ccsj-407	242	2	.	.	PUNCT
ccsj-407	242	3	bortolotti	bortolotti	PROPN
ccsj-407	242	4	,	,	PUNCT
ccsj-407	242	5	a.	a.	NOUN
ccsj-407	242	6	(	(	PUNCT
ccsj-407	242	7	2023	2023	NUM
ccsj-407	242	8	)	)	PUNCT
ccsj-407	242	9	neuromarketing	neuromarketing	NOUN
ccsj-407	242	10	and	and	CCONJ
ccsj-407	242	11	unconscious	unconscious	ADJ
ccsj-407	242	12	choices	choice	NOUN
ccsj-407	242	13	in	in	ADP
ccsj-407	242	14	the	the	DET
ccsj-407	242	15	wine	wine	NOUN
ccsj-407	242	16	market	market	NOUN
ccsj-407	242	17	:	:	PUNCT
ccsj-407	242	18	the	the	DET
ccsj-407	242	19	role	role	NOUN
ccsj-407	242	20	of	of	ADP
ccsj-407	242	21	color	color	NOUN
ccsj-407	242	22	,	,	PUNCT
ccsj-407	242	23	free	free	ADJ
ccsj-407	242	24	press	press	NOUN
ccsj-407	242	25	.	.	PUNCT
ccsj-407	243	1	isbn:979	isbn:979	VERB
ccsj-407	243	2	-	-	PUNCT
ccsj-407	243	3	8852729538	8852729538	NUM
ccsj-407	243	4	.	.	PUNCT
ccsj-407	244	1	bortolotti	bortolotti	PROPN
ccsj-407	244	2	,	,	PUNCT
ccsj-407	244	3	a.	a.	NOUN
ccsj-407	244	4	,	,	PUNCT
ccsj-407	244	5	cannito	cannito	PROPN
ccsj-407	244	6	,	,	PUNCT
ccsj-407	244	7	l.	l.	PROPN
ccsj-407	244	8	,	,	PUNCT
ccsj-407	244	9	anzani	anzani	NOUN
ccsj-407	244	10	,	,	PUNCT
ccsj-407	244	11	s.	s.	PROPN
ccsj-407	244	12	,	,	PUNCT
ccsj-407	244	13	&	&	CCONJ
ccsj-407	244	14	palumbo	palumbo	PROPN
ccsj-407	244	15	,	,	PUNCT
ccsj-407	244	16	r.	r.	PROPN
ccsj-407	244	17	(	(	PUNCT
ccsj-407	244	18	2023	2023	NUM
ccsj-407	244	19	)	)	PUNCT
ccsj-407	244	20	.	.	PUNCT
ccsj-407	245	1	the	the	DET
ccsj-407	245	2	promise	promise	NOUN
ccsj-407	245	3	of	of	ADP
ccsj-407	245	4	color	color	NOUN
ccsj-407	245	5	in	in	ADP
ccsj-407	245	6	marketing	marketing	NOUN
ccsj-407	245	7	:	:	PUNCT
ccsj-407	245	8	use	use	NOUN
ccsj-407	245	9	,	,	PUNCT
ccsj-407	245	10	applications	application	NOUN
ccsj-407	245	11	,	,	PUNCT
ccsj-407	245	12	tips	tip	NOUN
ccsj-407	245	13	and	and	CCONJ
ccsj-407	245	14	neuromarketing	neuromarketing	NOUN
ccsj-407	245	15	.	.	PUNCT
ccsj-407	246	1	cultura	cultura	PROPN
ccsj-407	246	2	e	e	PROPN
ccsj-407	246	3	scienza	scienza	PROPN
ccsj-407	246	4	del	del	PROPN
ccsj-407	246	5	colore	colore	NOUN
ccsj-407	246	6	-	-	PUNCT
ccsj-407	246	7	color	color	NOUN
ccsj-407	246	8	culture	culture	NOUN
ccsj-407	246	9	and	and	CCONJ
ccsj-407	246	10	science	science	NOUN
ccsj-407	246	11	,	,	PUNCT
ccsj-407	246	12	15(01	15(01	NUM
ccsj-407	246	13	)	)	PUNCT
ccsj-407	246	14	,	,	PUNCT
ccsj-407	246	15	76	76	NUM
ccsj-407	246	16	-	-	SYM
ccsj-407	246	17	85	85	NUM
ccsj-407	246	18	.	.	PUNCT
ccsj-407	247	1	https://doi.org/10.23738/ccsj.150110	https://doi.org/10.23738/ccsj.150110	NOUN
ccsj-407	247	2	.	.	PUNCT
ccsj-407	248	1	bortolotti	bortolotti	PROPN
ccsj-407	248	2	,	,	PUNCT
ccsj-407	248	3	a.	a.	NOUN
ccsj-407	248	4	,	,	PUNCT
ccsj-407	248	5	cannito	cannito	PROPN
ccsj-407	248	6	,	,	PUNCT
ccsj-407	248	7	l.	l.	PROPN
ccsj-407	248	8	,	,	PUNCT
ccsj-407	248	9	anzani	anzani	NOUN
ccsj-407	248	10	,	,	PUNCT
ccsj-407	248	11	s.	s.	PROPN
ccsj-407	248	12	,	,	PUNCT
ccsj-407	248	13	&	&	CCONJ
ccsj-407	248	14	palumbo	palumbo	PROPN
ccsj-407	248	15	,	,	PUNCT
ccsj-407	248	16	r.	r.	PROPN
ccsj-407	248	17	(	(	PUNCT
ccsj-407	248	18	2024	2024	NUM
ccsj-407	248	19	)	)	PUNCT
ccsj-407	248	20	.	.	PUNCT
ccsj-407	249	1	wine	wine	NOUN
ccsj-407	249	2	chromatics	chromatic	VERB
ccsj-407	249	3	:	:	PUNCT
ccsj-407	249	4	the	the	DET
ccsj-407	249	5	colorful	colorful	ADJ
ccsj-407	249	6	language	language	NOUN
ccsj-407	249	7	of	of	ADP
ccsj-407	249	8	wine	wine	NOUN
ccsj-407	249	9	's	's	PART
ccsj-407	249	10	characteristics	characteristic	NOUN
ccsj-407	249	11	.	.	PUNCT
ccsj-407	250	1	cultura	cultura	PROPN
ccsj-407	250	2	e	e	PROPN
ccsj-407	250	3	scienza	scienza	PROPN
ccsj-407	250	4	del	del	PROPN
ccsj-407	250	5	colore	colore	NOUN
ccsj-407	250	6	-	-	PUNCT
ccsj-407	250	7	color	color	NOUN
ccsj-407	250	8	culture	culture	NOUN
ccsj-407	250	9	and	and	CCONJ
ccsj-407	250	10	science	science	NOUN
ccsj-407	250	11	,	,	PUNCT
ccsj-407	250	12	16(01	16(01	NUM
ccsj-407	250	13	)	)	PUNCT
ccsj-407	250	14	,	,	PUNCT
ccsj-407	250	15	15	15	NUM
ccsj-407	250	16	-	-	SYM
ccsj-407	250	17	22	22	NUM
ccsj-407	250	18	.	.	PUNCT
ccsj-407	250	19	https://doi.org/10.23738/ccsj.160102	https://doi.org/10.23738/ccsj.160102	NOUN
ccsj-407	250	20	.	.	PUNCT
ccsj-407	251	1	bortolotti	bortolotti	PROPN
ccsj-407	251	2	,	,	PUNCT
ccsj-407	251	3	a.	a.	NOUN
ccsj-407	251	4	,	,	PUNCT
ccsj-407	251	5	cannito	cannito	PROPN
ccsj-407	251	6	,	,	PUNCT
ccsj-407	251	7	l.	l.	PROPN
ccsj-407	251	8	,	,	PUNCT
ccsj-407	251	9	anzani	anzani	NOUN
ccsj-407	251	10	,	,	PUNCT
ccsj-407	251	11	s.	s.	PROPN
ccsj-407	251	12	,	,	PUNCT
ccsj-407	251	13	rossi	rossi	ADJ
ccsj-407	251	14	,	,	PUNCT
ccsj-407	251	15	m.	m.	NOUN
ccsj-407	251	16	,	,	PUNCT
ccsj-407	251	17	&	&	CCONJ
ccsj-407	251	18	palumbo	palumbo	PROPN
ccsj-407	251	19	,	,	PUNCT
ccsj-407	251	20	r.	r.	PROPN
ccsj-407	251	21	(	(	PUNCT
ccsj-407	251	22	2022	2022	NUM
ccsj-407	251	23	)	)	PUNCT
ccsj-407	251	24	.	.	PUNCT
ccsj-407	252	1	about	about	ADP
ccsj-407	252	2	the	the	DET
ccsj-407	252	3	influence	influence	NOUN
ccsj-407	252	4	of	of	ADP
ccsj-407	252	5	color	color	NOUN
ccsj-407	252	6	perceived	perceive	VERB
ccsj-407	252	7	lightness	lightness	NOUN
ccsj-407	252	8	on	on	ADP
ccsj-407	252	9	psychological	psychological	ADJ
ccsj-407	252	10	functions	function	NOUN
ccsj-407	252	11	.	.	PUNCT
ccsj-407	253	1	cultura	cultura	PROPN
ccsj-407	253	2	e	e	PROPN
ccsj-407	253	3	scienza	scienza	PROPN
ccsj-407	253	4	del	del	PROPN
ccsj-407	253	5	colore	colore	NOUN
ccsj-407	253	6	-	-	PUNCT
ccsj-407	253	7	color	color	NOUN
ccsj-407	253	8	culture	culture	NOUN
ccsj-407	253	9	and	and	CCONJ
ccsj-407	253	10	science	science	NOUN
ccsj-407	253	11	,	,	PUNCT
ccsj-407	253	12	14(01	14(01	NUM
ccsj-407	253	13	)	)	PUNCT
ccsj-407	253	14	,	,	PUNCT
ccsj-407	253	15	112122	112122	NUM
ccsj-407	253	16	.	.	PUNCT
ccsj-407	254	1	https://doi.org/10.1016/j.actpsy.2025.104785	https://doi.org/10.1016/j.actpsy.2025.104785	PROPN
ccsj-407	254	2	.	.	PUNCT
ccsj-407	255	1	bortolotti	bortolotti	PROPN
ccsj-407	255	2	,	,	PUNCT
ccsj-407	255	3	a.	a.	PROPN
ccsj-407	255	4	,	,	PUNCT
ccsj-407	255	5	chen	chen	PROPN
ccsj-407	255	6	,	,	PUNCT
ccsj-407	255	7	n.	n.	PROPN
ccsj-407	255	8	,	,	PUNCT
ccsj-407	255	9	spence	spence	PROPN
ccsj-407	255	10	,	,	PUNCT
ccsj-407	255	11	c.	c.	PROPN
ccsj-407	255	12	,	,	PUNCT
ccsj-407	255	13	&	&	CCONJ
ccsj-407	255	14	palumbo	palumbo	PROPN
ccsj-407	255	15	,	,	PUNCT
ccsj-407	255	16	r.	r.	PROPN
ccsj-407	255	17	(	(	PUNCT
ccsj-407	255	18	2025	2025	NUM
ccsj-407	255	19	)	)	PUNCT
ccsj-407	255	20	.	.	PUNCT
ccsj-407	256	1	color	color	NOUN
ccsj-407	256	2	–	–	PUNCT
ccsj-407	256	3	taste	taste	NOUN
ccsj-407	256	4	correspondences	correspondence	NOUN
ccsj-407	256	5	influence	influence	VERB
ccsj-407	256	6	visual	visual	ADJ
ccsj-407	256	7	binding	bind	VERB
ccsj-407	256	8	errors	error	NOUN
ccsj-407	256	9	.	.	PUNCT
ccsj-407	257	1	acta	acta	PROPN
ccsj-407	257	2	psychologica	psychologica	PROPN
ccsj-407	257	3	,	,	PUNCT
ccsj-407	257	4	254	254	NUM
ccsj-407	257	5	,	,	PUNCT
ccsj-407	257	6	104785	104785	NUM
ccsj-407	257	7	.	.	PUNCT
ccsj-407	258	1	bottomley	bottomley	PROPN
ccsj-407	258	2	,	,	PUNCT
ccsj-407	258	3	p.	p.	NOUN
ccsj-407	258	4	a.	a.	PROPN
ccsj-407	258	5	,	,	PUNCT
ccsj-407	258	6	&	&	CCONJ
ccsj-407	258	7	doyle	doyle	PROPN
ccsj-407	258	8	,	,	PUNCT
ccsj-407	258	9	j.	j.	PROPN
ccsj-407	258	10	r.	r.	PROPN
ccsj-407	258	11	(	(	PUNCT
ccsj-407	258	12	2006	2006	NUM
ccsj-407	258	13	)	)	PUNCT
ccsj-407	258	14	.	.	PUNCT
ccsj-407	259	1	the	the	DET
ccsj-407	259	2	interactive	interactive	ADJ
ccsj-407	259	3	effects	effect	NOUN
ccsj-407	259	4	of	of	ADP
ccsj-407	259	5	colors	color	NOUN
ccsj-407	259	6	and	and	CCONJ
ccsj-407	259	7	products	product	NOUN
ccsj-407	259	8	on	on	ADP
ccsj-407	259	9	perceptions	perception	NOUN
ccsj-407	259	10	of	of	ADP
ccsj-407	259	11	brand	brand	NOUN
ccsj-407	259	12	logo	logo	NOUN
ccsj-407	259	13	appropriateness	appropriateness	NOUN
ccsj-407	259	14	.	.	PUNCT
ccsj-407	260	1	marketing	marketing	NOUN
ccsj-407	260	2	theory	theory	NOUN
ccsj-407	260	3	,	,	PUNCT
ccsj-407	260	4	6(1	6(1	NUM
ccsj-407	260	5	)	)	PUNCT
ccsj-407	260	6	,	,	PUNCT
ccsj-407	260	7	63	63	NUM
ccsj-407	260	8	-	-	SYM
ccsj-407	260	9	83	83	NUM
ccsj-407	260	10	.	.	PUNCT
ccsj-407	261	1	https://doi.org/10.1177/1470593106061263	https://doi.org/10.1177/1470593106061263	PROPN
ccsj-407	261	2	.	.	PUNCT
ccsj-407	262	1	brakus	brakus	PROPN
ccsj-407	262	2	,	,	PUNCT
ccsj-407	262	3	j.	j.	PROPN
ccsj-407	262	4	j.	j.	PROPN
ccsj-407	262	5	,	,	PUNCT
ccsj-407	262	6	schmitt	schmitt	PROPN
ccsj-407	262	7	,	,	PUNCT
ccsj-407	262	8	b.	b.	PROPN
ccsj-407	262	9	h.	h.	PROPN
ccsj-407	262	10	,	,	PUNCT
ccsj-407	262	11	&	&	CCONJ
ccsj-407	262	12	zarantonello	zarantonello	PROPN
ccsj-407	262	13	,	,	PUNCT
ccsj-407	262	14	l.	l.	PROPN
ccsj-407	262	15	(	(	PUNCT
ccsj-407	262	16	2009	2009	NUM
ccsj-407	262	17	)	)	PUNCT
ccsj-407	262	18	.	.	PUNCT
ccsj-407	263	1	brand	brand	NOUN
ccsj-407	263	2	experience	experience	NOUN
ccsj-407	263	3	:	:	PUNCT
ccsj-407	263	4	what	what	PRON
ccsj-407	263	5	is	be	AUX
ccsj-407	263	6	it	it	PRON
ccsj-407	263	7	?	?	PUNCT
ccsj-407	264	1	how	how	SCONJ
ccsj-407	264	2	is	be	AUX
ccsj-407	264	3	it	it	PRON
ccsj-407	264	4	measured	measure	VERB
ccsj-407	264	5	?	?	PUNCT
ccsj-407	265	1	does	do	AUX
ccsj-407	265	2	it	it	PRON
ccsj-407	265	3	affect	affect	VERB
ccsj-407	265	4	loyalty	loyalty	NOUN
ccsj-407	265	5	?	?	PUNCT
ccsj-407	266	1	journal	journal	NOUN
ccsj-407	266	2	of	of	ADP
ccsj-407	266	3	marketing	marketing	NOUN
ccsj-407	266	4	,	,	PUNCT
ccsj-407	266	5	73(3	73(3	NUM
ccsj-407	266	6	)	)	PUNCT
ccsj-407	266	7	,	,	PUNCT
ccsj-407	266	8	52	52	NUM
ccsj-407	266	9	-	-	SYM
ccsj-407	266	10	68	68	NUM
ccsj-407	266	11	.	.	PUNCT
ccsj-407	267	1	https://doi.org/10.1509/jmkg.73.3.052	https://doi.org/10.1509/jmkg.73.3.052	PROPN
ccsj-407	267	2	.	.	PUNCT
ccsj-407	267	3	changizi	changizi	PROPN
ccsj-407	267	4	,	,	PUNCT
ccsj-407	267	5	m.	m.	NOUN
ccsj-407	267	6	a.	a.	PROPN
ccsj-407	267	7	,	,	PUNCT
ccsj-407	267	8	zhang	zhang	PROPN
ccsj-407	267	9	,	,	PUNCT
ccsj-407	267	10	q.	q.	PROPN
ccsj-407	267	11	,	,	PUNCT
ccsj-407	267	12	&	&	CCONJ
ccsj-407	267	13	shimojo	shimojo	PROPN
ccsj-407	267	14	,	,	PUNCT
ccsj-407	267	15	s.	s.	PROPN
ccsj-407	267	16	(	(	PUNCT
ccsj-407	267	17	2006	2006	NUM
ccsj-407	267	18	)	)	PUNCT
ccsj-407	267	19	.	.	PUNCT
ccsj-407	268	1	bare	bare	ADJ
ccsj-407	268	2	skin	skin	NOUN
ccsj-407	268	3	,	,	PUNCT
ccsj-407	268	4	blood	blood	NOUN
ccsj-407	268	5	and	and	CCONJ
ccsj-407	268	6	the	the	DET
ccsj-407	268	7	evolution	evolution	NOUN
ccsj-407	268	8	of	of	ADP
ccsj-407	268	9	primate	primate	ADJ
ccsj-407	268	10	colour	colour	NOUN
ccsj-407	268	11	vision	vision	NOUN
ccsj-407	268	12	.	.	PUNCT
ccsj-407	269	1	biology	biology	NOUN
ccsj-407	269	2	letters	letter	NOUN
ccsj-407	269	3	,	,	PUNCT
ccsj-407	269	4	2(2	2(2	NUM
ccsj-407	269	5	)	)	PUNCT
ccsj-407	269	6	,	,	PUNCT
ccsj-407	269	7	217	217	NUM
ccsj-407	269	8	-	-	SYM
ccsj-407	269	9	221	221	NUM
ccsj-407	269	10	.	.	PUNCT
ccsj-407	270	1	https://doi.org/10.1098/rsbl.2006.0440	https://doi.org/10.1098/rsbl.2006.0440	PROPN
ccsj-407	270	2	damasio	damasio	NOUN
ccsj-407	270	3	,	,	PUNCT
ccsj-407	270	4	h.	h.	PROPN
ccsj-407	270	5	,	,	PUNCT
ccsj-407	270	6	grabowski	grabowski	PROPN
ccsj-407	270	7	,	,	PUNCT
ccsj-407	270	8	t.	t.	PROPN
ccsj-407	270	9	,	,	PUNCT
ccsj-407	270	10	frank	frank	PROPN
ccsj-407	270	11	,	,	PUNCT
ccsj-407	270	12	r.	r.	PROPN
ccsj-407	270	13	,	,	PUNCT
ccsj-407	270	14	galaburda	galaburda	NOUN
ccsj-407	270	15	,	,	PUNCT
ccsj-407	270	16	a.	a.	NOUN
ccsj-407	270	17	m.	m.	NOUN
ccsj-407	270	18	,	,	PUNCT
ccsj-407	270	19	&	&	CCONJ
ccsj-407	270	20	damasio	damasio	PROPN
ccsj-407	270	21	,	,	PUNCT
ccsj-407	270	22	a.	a.	PROPN
ccsj-407	270	23	r.	r.	PROPN
ccsj-407	270	24	(	(	PUNCT
ccsj-407	270	25	1994	1994	NUM
ccsj-407	270	26	)	)	PUNCT
ccsj-407	270	27	.	.	PUNCT
ccsj-407	271	1	the	the	DET
ccsj-407	271	2	return	return	NOUN
ccsj-407	271	3	of	of	ADP
ccsj-407	271	4	phineas	phineas	PROPN
ccsj-407	271	5	gage	gage	PROPN
ccsj-407	271	6	:	:	PUNCT
ccsj-407	271	7	clues	clue	NOUN
ccsj-407	271	8	about	about	ADP
ccsj-407	271	9	the	the	DET
ccsj-407	271	10	brain	brain	NOUN
ccsj-407	271	11	from	from	ADP
ccsj-407	271	12	the	the	DET
ccsj-407	271	13	skull	skull	NOUN
ccsj-407	271	14	of	of	ADP
ccsj-407	271	15	a	a	DET
ccsj-407	271	16	famous	famous	ADJ
ccsj-407	271	17	patient	patient	NOUN
ccsj-407	271	18	.	.	PUNCT
ccsj-407	272	1	science	science	NOUN
ccsj-407	272	2	,	,	PUNCT
ccsj-407	272	3	264(5162	264(5162	NUM
ccsj-407	272	4	)	)	PUNCT
ccsj-407	272	5	,	,	PUNCT
ccsj-407	272	6	1102	1102	NUM
ccsj-407	272	7	-	-	SYM
ccsj-407	272	8	1105	1105	NUM
ccsj-407	272	9	.	.	PUNCT
ccsj-407	273	1	https://doi.org/10.1126/science.8178168	https://doi.org/10.1126/science.8178168	NOUN
ccsj-407	273	2	doucé	doucé	NOUN
ccsj-407	273	3	,	,	PUNCT
ccsj-407	273	4	l.	l.	PROPN
ccsj-407	273	5	,	,	PUNCT
ccsj-407	273	6	&	&	CCONJ
ccsj-407	273	7	janssens	janssens	PROPN
ccsj-407	273	8	,	,	PUNCT
ccsj-407	273	9	w.	w.	PROPN
ccsj-407	273	10	(	(	PUNCT
ccsj-407	273	11	2013	2013	NUM
ccsj-407	273	12	)	)	PUNCT
ccsj-407	273	13	.	.	PUNCT
ccsj-407	274	1	the	the	DET
ccsj-407	274	2	presence	presence	NOUN
ccsj-407	274	3	of	of	ADP
ccsj-407	274	4	a	a	DET
ccsj-407	274	5	pleasant	pleasant	ADJ
ccsj-407	274	6	ambient	ambient	ADJ
ccsj-407	274	7	scent	scent	NOUN
ccsj-407	274	8	in	in	ADP
ccsj-407	274	9	a	a	DET
ccsj-407	274	10	fashion	fashion	NOUN
ccsj-407	274	11	store	store	NOUN
ccsj-407	274	12	:	:	PUNCT
ccsj-407	274	13	the	the	DET
ccsj-407	274	14	moderating	moderate	VERB
ccsj-407	274	15	role	role	NOUN
ccsj-407	274	16	of	of	ADP
ccsj-407	274	17	shopping	shopping	NOUN
ccsj-407	274	18	motivation	motivation	NOUN
ccsj-407	274	19	and	and	CCONJ
ccsj-407	274	20	affect	affect	VERB
ccsj-407	274	21	intensity	intensity	NOUN
ccsj-407	274	22	.	.	PUNCT
ccsj-407	275	1	environment	environment	NOUN
ccsj-407	275	2	and	and	CCONJ
ccsj-407	275	3	behavior	behavior	NOUN
ccsj-407	275	4	,	,	PUNCT
ccsj-407	275	5	45(2	45(2	NOUN
ccsj-407	275	6	)	)	PUNCT
ccsj-407	275	7	,	,	PUNCT
ccsj-407	275	8	215	215	NUM
ccsj-407	275	9	-	-	SYM
ccsj-407	275	10	238	238	NUM
ccsj-407	275	11	.	.	PUNCT
ccsj-407	276	1	https://doi.org/10.1177/0013916511410421	https://doi.org/10.1177/0013916511410421	PROPN
ccsj-407	276	2	.	.	PUNCT
ccsj-407	277	1	elliot	elliot	PROPN
ccsj-407	277	2	,	,	PUNCT
ccsj-407	277	3	a.	a.	PROPN
ccsj-407	277	4	j.	j.	PROPN
ccsj-407	277	5	,	,	PUNCT
ccsj-407	277	6	&	&	CCONJ
ccsj-407	277	7	maier	maier	PROPN
ccsj-407	277	8	,	,	PUNCT
ccsj-407	277	9	m.	m.	NOUN
ccsj-407	277	10	a.	a.	NOUN
ccsj-407	277	11	(	(	PUNCT
ccsj-407	277	12	2014	2014	NUM
ccsj-407	277	13	)	)	PUNCT
ccsj-407	277	14	.	.	PUNCT
ccsj-407	278	1	color	color	NOUN
ccsj-407	278	2	psychology	psychology	NOUN
ccsj-407	278	3	:	:	PUNCT
ccsj-407	278	4	effects	effect	NOUN
ccsj-407	278	5	of	of	ADP
ccsj-407	278	6	perceiving	perceive	VERB
ccsj-407	278	7	color	color	NOUN
ccsj-407	278	8	on	on	ADP
ccsj-407	278	9	psychological	psychological	ADJ
ccsj-407	278	10	functioning	functioning	NOUN
ccsj-407	278	11	in	in	ADP
ccsj-407	278	12	humans	human	NOUN
ccsj-407	278	13	.	.	PUNCT
ccsj-407	279	1	annual	annual	ADJ
ccsj-407	279	2	review	review	NOUN
ccsj-407	279	3	of	of	ADP
ccsj-407	279	4	psychology	psychology	NOUN
ccsj-407	279	5	,	,	PUNCT
ccsj-407	279	6	65(1	65(1	NOUN
ccsj-407	279	7	)	)	PUNCT
ccsj-407	279	8	,	,	PUNCT
ccsj-407	279	9	95	95	NUM
ccsj-407	279	10	-	-	SYM
ccsj-407	279	11	120	120	NUM
ccsj-407	279	12	.	.	PUNCT
ccsj-407	280	1	https://doi.org/10.1146/annurev-psych010213-115035	https://doi.org/10.1146/annurev-psych010213-115035	PROPN
ccsj-407	280	2	erenkol	erenkol	PROPN
ccsj-407	280	3	,	,	PUNCT
ccsj-407	280	4	a.	a.	PROPN
ccsj-407	280	5	d.	d.	PROPN
ccsj-407	280	6	,	,	PUNCT
ccsj-407	280	7	&	&	CCONJ
ccsj-407	280	8	merve	merve	VERB
ccsj-407	280	9	,	,	PUNCT
ccsj-407	280	10	a.	a.	PROPN
ccsj-407	280	11	k.	k.	PROPN
ccsj-407	280	12	(	(	PUNCT
ccsj-407	280	13	2015	2015	NUM
ccsj-407	280	14	)	)	PUNCT
ccsj-407	280	15	.	.	PUNCT
ccsj-407	281	1	sensory	sensory	ADJ
ccsj-407	281	2	marketing	marketing	NOUN
ccsj-407	281	3	.	.	PUNCT
ccsj-407	282	1	journal	journal	PROPN
ccsj-407	282	2	of	of	ADP
ccsj-407	282	3	administrative	administrative	ADJ
ccsj-407	282	4	sciences	sciences	PROPN
ccsj-407	282	5	and	and	CCONJ
ccsj-407	282	6	policy	policy	NOUN
ccsj-407	282	7	studies	study	NOUN
ccsj-407	282	8	,	,	PUNCT
ccsj-407	282	9	3(1	3(1	NUM
ccsj-407	282	10	)	)	PUNCT
ccsj-407	282	11	,	,	PUNCT
ccsj-407	282	12	1	1	NUM
ccsj-407	282	13	-	-	SYM
ccsj-407	282	14	26	26	NUM
ccsj-407	282	15	.	.	PUNCT
ccsj-407	283	1	https://doi.org/10.15640/jasps.v3n1a1	https://doi.org/10.15640/jasps.v3n1a1	PROPN
ccsj-407	283	2	gallace	gallace	NOUN
ccsj-407	283	3	,	,	PUNCT
ccsj-407	283	4	a.	a.	NOUN
ccsj-407	283	5	,	,	PUNCT
ccsj-407	283	6	&	&	CCONJ
ccsj-407	283	7	spence	spence	PROPN
ccsj-407	283	8	,	,	PUNCT
ccsj-407	283	9	c.	c.	PROPN
ccsj-407	283	10	(	(	PUNCT
ccsj-407	283	11	2010	2010	NUM
ccsj-407	283	12	)	)	PUNCT
ccsj-407	283	13	.	.	PUNCT
ccsj-407	284	1	the	the	DET
ccsj-407	284	2	science	science	NOUN
ccsj-407	284	3	of	of	ADP
ccsj-407	284	4	interpersonal	interpersonal	ADJ
ccsj-407	284	5	touch	touch	NOUN
ccsj-407	284	6	:	:	PUNCT
ccsj-407	284	7	an	an	DET
ccsj-407	284	8	overview	overview	NOUN
ccsj-407	284	9	.	.	PUNCT
ccsj-407	285	1	neuroscience	neuroscience	NOUN
ccsj-407	285	2	&	&	CCONJ
ccsj-407	285	3	biobehavioral	biobehavioral	ADJ
ccsj-407	285	4	reviews	review	NOUN
ccsj-407	285	5	,	,	PUNCT
ccsj-407	285	6	34(2	34(2	NUM
ccsj-407	285	7	)	)	PUNCT
ccsj-407	285	8	,	,	PUNCT
ccsj-407	285	9	246	246	NUM
ccsj-407	285	10	-	-	SYM
ccsj-407	285	11	259	259	NUM
ccsj-407	285	12	.	.	PUNCT
ccsj-407	286	1	https://doi.org/10.1016/j.neubiorev.2008.10.004	https://doi.org/10.1016/j.neubiorev.2008.10.004	NOUN
ccsj-407	286	2	gentile	gentile	NOUN
ccsj-407	286	3	,	,	PUNCT
ccsj-407	286	4	c.	c.	PROPN
ccsj-407	286	5	,	,	PUNCT
ccsj-407	286	6	spiller	spiller	NOUN
ccsj-407	286	7	,	,	PUNCT
ccsj-407	286	8	n.	n.	NOUN
ccsj-407	286	9	,	,	PUNCT
ccsj-407	286	10	&	&	CCONJ
ccsj-407	286	11	noci	noci	PROPN
ccsj-407	286	12	,	,	PUNCT
ccsj-407	286	13	g.	g.	PROPN
ccsj-407	286	14	(	(	PUNCT
ccsj-407	286	15	2007	2007	NUM
ccsj-407	286	16	)	)	PUNCT
ccsj-407	286	17	.	.	PUNCT
ccsj-407	287	1	how	how	SCONJ
ccsj-407	287	2	to	to	PART
ccsj-407	287	3	sustain	sustain	VERB
ccsj-407	287	4	the	the	DET
ccsj-407	287	5	customer	customer	NOUN
ccsj-407	287	6	experience	experience	NOUN
ccsj-407	287	7	:	:	PUNCT
ccsj-407	287	8	:	:	PUNCT
ccsj-407	287	9	an	an	DET
ccsj-407	287	10	overview	overview	NOUN
ccsj-407	287	11	of	of	ADP
ccsj-407	287	12	experience	experience	NOUN
ccsj-407	287	13	components	component	NOUN
ccsj-407	287	14	that	that	SCONJ
ccsj-407	287	15	co	co	VERB
ccsj-407	287	16	-	-	ADJ
ccsj-407	287	17	create	create	ADJ
ccsj-407	287	18	value	value	NOUN
ccsj-407	287	19	with	with	ADP
ccsj-407	287	20	the	the	DET
ccsj-407	287	21	customer	customer	NOUN
ccsj-407	287	22	.	.	PUNCT
ccsj-407	288	1	european	european	PROPN
ccsj-407	288	2	management	management	PROPN
ccsj-407	288	3	journal	journal	PROPN
ccsj-407	288	4	,	,	PUNCT
ccsj-407	288	5	25(5	25(5	NUM
ccsj-407	288	6	)	)	PUNCT
ccsj-407	288	7	,	,	PUNCT
ccsj-407	288	8	395	395	NUM
ccsj-407	288	9	-	-	SYM
ccsj-407	288	10	410	410	NUM
ccsj-407	288	11	.	.	PUNCT
ccsj-407	289	1	https://doi.org/10.1016/j.emj.2007.08.005	https://doi.org/10.1016/j.emj.2007.08.005	PROPN
ccsj-407	289	2	.	.	PUNCT
ccsj-407	290	1	gorn	gorn	ADJ
ccsj-407	290	2	,	,	PUNCT
ccsj-407	290	3	g.	g.	PROPN
ccsj-407	290	4	j.	j.	PROPN
ccsj-407	290	5	,	,	PUNCT
ccsj-407	290	6	chattopadhyay	chattopadhyay	PROPN
ccsj-407	290	7	,	,	PUNCT
ccsj-407	290	8	a.	a.	NOUN
ccsj-407	290	9	,	,	PUNCT
ccsj-407	290	10	sengupta	sengupta	NOUN
ccsj-407	290	11	,	,	PUNCT
ccsj-407	290	12	j.	j.	PROPN
ccsj-407	290	13	,	,	PUNCT
ccsj-407	290	14	&	&	CCONJ
ccsj-407	290	15	tripathi	tripathi	PROPN
ccsj-407	290	16	,	,	PUNCT
ccsj-407	290	17	s.	s.	PROPN
ccsj-407	290	18	(	(	PUNCT
ccsj-407	290	19	2004	2004	NUM
ccsj-407	290	20	)	)	PUNCT
ccsj-407	290	21	.	.	PUNCT
ccsj-407	291	1	waiting	wait	VERB
ccsj-407	291	2	for	for	ADP
ccsj-407	291	3	the	the	DET
ccsj-407	291	4	web	web	NOUN
ccsj-407	291	5	:	:	PUNCT
ccsj-407	291	6	how	how	SCONJ
ccsj-407	291	7	screen	screen	NOUN
ccsj-407	291	8	color	color	NOUN
ccsj-407	291	9	affects	affect	VERB
ccsj-407	291	10	time	time	NOUN
ccsj-407	291	11	perception	perception	NOUN
ccsj-407	291	12	.	.	PUNCT
ccsj-407	292	1	journal	journal	NOUN
ccsj-407	292	2	of	of	ADP
ccsj-407	292	3	marketing	marketing	NOUN
ccsj-407	292	4	research	research	NOUN
ccsj-407	292	5	,	,	PUNCT
ccsj-407	292	6	41(2	41(2	NUM
ccsj-407	292	7	)	)	PUNCT
ccsj-407	292	8	,	,	PUNCT
ccsj-407	292	9	215	215	NUM
ccsj-407	292	10	-	-	SYM
ccsj-407	292	11	225	225	NUM
ccsj-407	292	12	.	.	PUNCT
ccsj-407	293	1	https://doi.org/10.1509/jmkr.41.2.215.28668	https://doi.org/10.1509/jmkr.41.2.215.28668	NOUN
ccsj-407	293	2	.	.	PUNCT
ccsj-407	293	3	exploring	explore	VERB
ccsj-407	293	4	crossmodal	crossmodal	ADJ
ccsj-407	293	5	color	color	NOUN
ccsj-407	293	6	correspondences	correspondence	NOUN
ccsj-407	293	7	through	through	ADP
ccsj-407	293	8	neuromarketing	neuromarkete	VERB
ccsj-407	293	9	43	43	NUM
ccsj-407	293	10	color	color	NOUN
ccsj-407	293	11	culture	culture	NOUN
ccsj-407	293	12	and	and	CCONJ
ccsj-407	293	13	science	science	PROPN
ccsj-407	293	14	journal	journal	PROPN
ccsj-407	293	15	vol	vol	NOUN
ccsj-407	293	16	.	.	PROPN
ccsj-407	294	1	17	17	NUM
ccsj-407	294	2	(	(	PUNCT
ccsj-407	294	3	1	1	NUM
ccsj-407	294	4	)	)	PUNCT
ccsj-407	294	5	doi	doi	NOUN
ccsj-407	294	6	:	:	PUNCT
ccsj-407	294	7	10.23738	10.23738	NUM
ccsj-407	294	8	/	/	SYM
ccsj-407	294	9	ccsj.170103	ccsj.170103	PROPN
ccsj-407	294	10	huang	huang	PROPN
ccsj-407	294	11	,	,	PUNCT
ccsj-407	294	12	j.	j.	PROPN
ccsj-407	294	13	,	,	PUNCT
ccsj-407	294	14	&	&	CCONJ
ccsj-407	294	15	wan	wan	PROPN
ccsj-407	294	16	,	,	PUNCT
ccsj-407	294	17	x.	x.	NOUN
ccsj-407	294	18	(	(	PUNCT
ccsj-407	294	19	2019	2019	NUM
ccsj-407	294	20	)	)	PUNCT
ccsj-407	294	21	.	.	PUNCT
ccsj-407	295	1	the	the	DET
ccsj-407	295	2	color	color	NOUN
ccsj-407	295	3	–	–	PUNCT
ccsj-407	295	4	flavor	flavor	NOUN
ccsj-407	295	5	incongruency	incongruency	NOUN
ccsj-407	295	6	effect	effect	NOUN
ccsj-407	295	7	in	in	ADP
ccsj-407	295	8	product	product	NOUN
ccsj-407	295	9	evaluation	evaluation	NOUN
ccsj-407	295	10	and	and	CCONJ
ccsj-407	295	11	brand	brand	NOUN
ccsj-407	295	12	perception	perception	NOUN
ccsj-407	295	13	.	.	PUNCT
ccsj-407	296	1	journal	journal	NOUN
ccsj-407	296	2	of	of	ADP
ccsj-407	296	3	consumer	consumer	NOUN
ccsj-407	296	4	behaviour	behaviour	NOUN
ccsj-407	296	5	,	,	PUNCT
ccsj-407	296	6	18(6	18(6	NOUN
ccsj-407	296	7	)	)	PUNCT
ccsj-407	296	8	,	,	PUNCT
ccsj-407	296	9	484	484	NUM
ccsj-407	296	10	-	-	SYM
ccsj-407	296	11	495	495	NUM
ccsj-407	296	12	.	.	PUNCT
ccsj-407	297	1	https://doi.org/10.1002/cb.1787	https://doi.org/10.1002/cb.1787	NOUN
ccsj-407	297	2	.	.	PUNCT
ccsj-407	297	3	hultén	hultén	PROPN
ccsj-407	297	4	,	,	PUNCT
ccsj-407	297	5	b.	b.	PROPN
ccsj-407	297	6	(	(	PUNCT
ccsj-407	297	7	2011	2011	NUM
ccsj-407	297	8	)	)	PUNCT
ccsj-407	297	9	.	.	PUNCT
ccsj-407	298	1	sensory	sensory	ADJ
ccsj-407	298	2	marketing	marketing	NOUN
ccsj-407	298	3	:	:	PUNCT
ccsj-407	298	4	the	the	DET
ccsj-407	298	5	multi	multi	ADJ
ccsj-407	298	6	-sensory	-sensory	ADJ
ccsj-407	298	7	brandexperience	brandexperience	NOUN
ccsj-407	298	8	concept	concept	NOUN
ccsj-407	298	9	.	.	PUNCT
ccsj-407	299	1	european	european	PROPN
ccsj-407	299	2	business	business	PROPN
ccsj-407	299	3	review	review	PROPN
ccsj-407	299	4	,	,	PUNCT
ccsj-407	299	5	23(3	23(3	NUM
ccsj-407	299	6	)	)	PUNCT
ccsj-407	299	7	,	,	PUNCT
ccsj-407	299	8	256	256	NUM
ccsj-407	299	9	-	-	SYM
ccsj-407	299	10	273	273	NUM
ccsj-407	299	11	.	.	PUNCT
ccsj-407	300	1	https://doi.org/10.1108/09555341111130245	https://doi.org/10.1108/09555341111130245	X
ccsj-407	300	2	.	.	PUNCT
ccsj-407	301	1	hultén	hultén	PROPN
ccsj-407	301	2	,	,	PUNCT
ccsj-407	301	3	b.	b.	PROPN
ccsj-407	301	4	,	,	PUNCT
ccsj-407	301	5	broweus	broweus	PROPN
ccsj-407	301	6	,	,	PUNCT
ccsj-407	301	7	n.	n.	NOUN
ccsj-407	301	8	,	,	PUNCT
ccsj-407	301	9	van	van	PROPN
ccsj-407	301	10	dijk	dijk	PROPN
ccsj-407	301	11	,	,	PUNCT
ccsj-407	301	12	m.	m.	NOUN
ccsj-407	301	13	,	,	PUNCT
ccsj-407	301	14	hultén	hultén	NOUN
ccsj-407	301	15	,	,	PUNCT
ccsj-407	301	16	b.	b.	PROPN
ccsj-407	301	17	,	,	PUNCT
ccsj-407	301	18	broweus	broweus	PROPN
ccsj-407	301	19	,	,	PUNCT
ccsj-407	301	20	n.	n.	NOUN
ccsj-407	301	21	,	,	PUNCT
ccsj-407	301	22	&	&	CCONJ
ccsj-407	301	23	van	van	PROPN
ccsj-407	301	24	dijk	dijk	PROPN
ccsj-407	301	25	,	,	PUNCT
ccsj-407	301	26	m.	m.	NOUN
ccsj-407	301	27	(	(	PUNCT
ccsj-407	301	28	2009	2009	NUM
ccsj-407	301	29	)	)	PUNCT
ccsj-407	301	30	.	.	PUNCT
ccsj-407	302	1	what	what	PRON
ccsj-407	302	2	is	be	AUX
ccsj-407	302	3	sensory	sensory	ADJ
ccsj-407	302	4	marketing	marketing	NOUN
ccsj-407	302	5	?	?	PUNCT
ccsj-407	303	1	(	(	PUNCT
ccsj-407	303	2	pp	pp	ADJ
ccsj-407	303	3	.	.	PUNCT
ccsj-407	304	1	1	1	NUM
ccsj-407	304	2	-	-	SYM
ccsj-407	304	3	23	23	NUM
ccsj-407	304	4	)	)	PUNCT
ccsj-407	304	5	.	.	PUNCT
ccsj-407	305	1	palgrave	palgrave	PROPN
ccsj-407	305	2	macmillan	macmillan	PROPN
ccsj-407	305	3	uk	uk	PROPN
ccsj-407	305	4	.	.	PROPN
ccsj-407	305	5	https://doi.org/10.1057/9780230237049_1	https://doi.org/10.1057/9780230237049_1	PROPN
ccsj-407	305	6	.	.	PUNCT
ccsj-407	305	7	hutmacher	hutmacher	PROPN
ccsj-407	305	8	,	,	PUNCT
ccsj-407	305	9	f.	f.	PROPN
ccsj-407	305	10	(	(	PUNCT
ccsj-407	305	11	2019	2019	NUM
ccsj-407	305	12	)	)	PUNCT
ccsj-407	305	13	.	.	PUNCT
ccsj-407	306	1	why	why	SCONJ
ccsj-407	306	2	is	be	AUX
ccsj-407	306	3	there	there	PRON
ccsj-407	306	4	so	so	ADV
ccsj-407	306	5	much	much	ADV
ccsj-407	306	6	more	more	ADJ
ccsj-407	306	7	research	research	NOUN
ccsj-407	306	8	on	on	ADP
ccsj-407	306	9	vision	vision	NOUN
ccsj-407	306	10	than	than	ADP
ccsj-407	306	11	on	on	ADP
ccsj-407	306	12	any	any	DET
ccsj-407	306	13	other	other	ADJ
ccsj-407	306	14	sensory	sensory	ADJ
ccsj-407	306	15	modality	modality	NOUN
ccsj-407	306	16	?	?	PUNCT
ccsj-407	307	1	frontiers	frontier	NOUN
ccsj-407	307	2	in	in	ADP
ccsj-407	307	3	psychology	psychology	NOUN
ccsj-407	307	4	,	,	PUNCT
ccsj-407	307	5	10	10	NUM
ccsj-407	307	6	,	,	PUNCT
ccsj-407	307	7	article	article	NOUN
ccsj-407	307	8	2246	2246	NUM
ccsj-407	307	9	.	.	PUNCT
ccsj-407	308	1	https://doi.org/10.3389/fpsyg.2019.02246	https://doi.org/10.3389/fpsyg.2019.02246	PROPN
ccsj-407	308	2	.	.	PUNCT
ccsj-407	309	1	krishna	krishna	PROPN
ccsj-407	309	2	,	,	PUNCT
ccsj-407	309	3	a.	a.	NOUN
ccsj-407	309	4	(	(	PUNCT
ccsj-407	309	5	2011	2011	NUM
ccsj-407	309	6	)	)	PUNCT
ccsj-407	309	7	.	.	PUNCT
ccsj-407	310	1	sensory	sensory	ADJ
ccsj-407	310	2	marketing	marketing	NOUN
ccsj-407	310	3	:	:	PUNCT
ccsj-407	310	4	research	research	NOUN
ccsj-407	310	5	on	on	ADP
ccsj-407	310	6	the	the	DET
ccsj-407	310	7	sensuality	sensuality	NOUN
ccsj-407	310	8	of	of	ADP
ccsj-407	310	9	products	product	NOUN
ccsj-407	310	10	.	.	PUNCT
ccsj-407	311	1	routledge	routledge	PROPN
ccsj-407	311	2	.	.	PUNCT
ccsj-407	312	1	https://doi.org/10.4324/9780203892060	https://doi.org/10.4324/9780203892060	PROPN
ccsj-407	312	2	.	.	PUNCT
ccsj-407	313	1	krishna	krishna	PROPN
ccsj-407	313	2	,	,	PUNCT
ccsj-407	313	3	a.	a.	NOUN
ccsj-407	313	4	(	(	PUNCT
ccsj-407	313	5	2012	2012	NUM
ccsj-407	313	6	)	)	PUNCT
ccsj-407	313	7	.	.	PUNCT
ccsj-407	314	1	an	an	DET
ccsj-407	314	2	integrative	integrative	ADJ
ccsj-407	314	3	review	review	NOUN
ccsj-407	314	4	of	of	ADP
ccsj-407	314	5	sensory	sensory	ADJ
ccsj-407	314	6	marketing	marketing	NOUN
ccsj-407	314	7	:	:	PUNCT
ccsj-407	314	8	engaging	engage	VERB
ccsj-407	314	9	the	the	DET
ccsj-407	314	10	senses	sense	NOUN
ccsj-407	314	11	to	to	PART
ccsj-407	314	12	affect	affect	VERB
ccsj-407	314	13	perception	perception	NOUN
ccsj-407	314	14	,	,	PUNCT
ccsj-407	314	15	judgment	judgment	NOUN
ccsj-407	314	16	and	and	CCONJ
ccsj-407	314	17	behavior	behavior	NOUN
ccsj-407	314	18	.	.	PUNCT
ccsj-407	315	1	journal	journal	PROPN
ccsj-407	315	2	of	of	ADP
ccsj-407	315	3	consumer	consumer	NOUN
ccsj-407	315	4	psychology	psychology	NOUN
ccsj-407	315	5	,	,	PUNCT
ccsj-407	315	6	22(3	22(3	NUM
ccsj-407	315	7	)	)	PUNCT
ccsj-407	315	8	,	,	PUNCT
ccsj-407	315	9	332	332	NUM
ccsj-407	315	10	-	-	SYM
ccsj-407	315	11	351	351	NUM
ccsj-407	315	12	.	.	PUNCT
ccsj-407	316	1	https://doi.org/10.1016/j.jcps.2011.08.003	https://doi.org/10.1016/j.jcps.2011.08.003	PROPN
ccsj-407	316	2	.	.	PUNCT
ccsj-407	316	3	krishna	krishna	PROPN
ccsj-407	316	4	,	,	PUNCT
ccsj-407	316	5	a.	a.	NOUN
ccsj-407	316	6	(	(	PUNCT
ccsj-407	316	7	2013	2013	NUM
ccsj-407	316	8	)	)	PUNCT
ccsj-407	316	9	.	.	PUNCT
ccsj-407	317	1	customer	customer	NOUN
ccsj-407	317	2	sense	sense	NOUN
ccsj-407	317	3	:	:	PUNCT
ccsj-407	317	4	how	how	SCONJ
ccsj-407	317	5	the	the	DET
ccsj-407	317	6	5	5	NUM
ccsj-407	317	7	senses	sense	NOUN
ccsj-407	317	8	influence	influence	VERB
ccsj-407	317	9	buying	buy	VERB
ccsj-407	317	10	behavior	behavior	NOUN
ccsj-407	317	11	.	.	PUNCT
ccsj-407	318	1	springer	springer	NOUN
ccsj-407	318	2	.	.	PUNCT
ccsj-407	319	1	https://doi.org/10.1057/9781137346056	https://doi.org/10.1057/9781137346056	PROPN
ccsj-407	319	2	krishna	krishna	PROPN
ccsj-407	319	3	,	,	PUNCT
ccsj-407	319	4	a.	a.	NOUN
ccsj-407	319	5	,	,	PUNCT
ccsj-407	319	6	&	&	CCONJ
ccsj-407	319	7	schwarz	schwarz	PROPN
ccsj-407	319	8	,	,	PUNCT
ccsj-407	319	9	n.	n.	PROPN
ccsj-407	319	10	(	(	PUNCT
ccsj-407	319	11	2014	2014	NUM
ccsj-407	319	12	)	)	PUNCT
ccsj-407	319	13	.	.	PUNCT
ccsj-407	320	1	sensory	sensory	ADJ
ccsj-407	320	2	marketing	marketing	NOUN
ccsj-407	320	3	,	,	PUNCT
ccsj-407	320	4	embodiment	embodiment	NOUN
ccsj-407	320	5	,	,	PUNCT
ccsj-407	320	6	and	and	CCONJ
ccsj-407	320	7	grounded	ground	VERB
ccsj-407	320	8	cognition	cognition	NOUN
ccsj-407	320	9	:	:	PUNCT
ccsj-407	320	10	a	a	DET
ccsj-407	320	11	review	review	NOUN
ccsj-407	320	12	and	and	CCONJ
ccsj-407	320	13	introduction	introduction	NOUN
ccsj-407	320	14	.	.	PUNCT
ccsj-407	321	1	journal	journal	PROPN
ccsj-407	321	2	of	of	ADP
ccsj-407	321	3	consumer	consumer	NOUN
ccsj-407	321	4	psychology	psychology	NOUN
ccsj-407	321	5	,	,	PUNCT
ccsj-407	321	6	24(2	24(2	NUM
ccsj-407	321	7	)	)	PUNCT
ccsj-407	321	8	,	,	PUNCT
ccsj-407	321	9	159	159	NUM
ccsj-407	321	10	-	-	SYM
ccsj-407	321	11	168	168	NUM
ccsj-407	321	12	.	.	PUNCT
ccsj-407	322	1	https://doi.org/10.1016/j.jcps.2013.12.006	https://doi.org/10.1016/j.jcps.2013.12.006	NOUN
ccsj-407	322	2	.	.	PUNCT
ccsj-407	323	1	krishna	krishna	PROPN
ccsj-407	323	2	,	,	PUNCT
ccsj-407	323	3	a.	a.	PROPN
ccsj-407	323	4	,	,	PUNCT
ccsj-407	323	5	cian	cian	PROPN
ccsj-407	323	6	,	,	PUNCT
ccsj-407	323	7	l.	l.	PROPN
ccsj-407	323	8	,	,	PUNCT
ccsj-407	323	9	&	&	CCONJ
ccsj-407	323	10	sokolova	sokolova	PROPN
ccsj-407	323	11	,	,	PUNCT
ccsj-407	323	12	t.	t.	PROPN
ccsj-407	323	13	(	(	PUNCT
ccsj-407	323	14	2016	2016	NUM
ccsj-407	323	15	)	)	PUNCT
ccsj-407	323	16	.	.	PUNCT
ccsj-407	324	1	the	the	DET
ccsj-407	324	2	power	power	NOUN
ccsj-407	324	3	of	of	ADP
ccsj-407	324	4	sensory	sensory	ADJ
ccsj-407	324	5	marketing	marketing	NOUN
ccsj-407	324	6	in	in	ADP
ccsj-407	324	7	advertising	advertising	NOUN
ccsj-407	324	8	.	.	PUNCT
ccsj-407	325	1	current	current	ADJ
ccsj-407	325	2	opinion	opinion	NOUN
ccsj-407	325	3	in	in	ADP
ccsj-407	325	4	psychology	psychology	NOUN
ccsj-407	325	5	,	,	PUNCT
ccsj-407	325	6	10	10	NUM
ccsj-407	325	7	,	,	PUNCT
ccsj-407	325	8	142	142	NUM
ccsj-407	325	9	-	-	SYM
ccsj-407	325	10	147	147	NUM
ccsj-407	325	11	.	.	PUNCT
ccsj-407	326	1	https://doi.org/10.1016/j.copsyc.2016.01.007	https://doi.org/10.1016/j.copsyc.2016.01.007	NOUN
ccsj-407	326	2	.	.	PUNCT
ccsj-407	327	1	krishna	krishna	PROPN
ccsj-407	327	2	,	,	PUNCT
ccsj-407	327	3	a.	a.	NOUN
ccsj-407	327	4	,	,	PUNCT
ccsj-407	327	5	elder	elder	NOUN
ccsj-407	327	6	,	,	PUNCT
ccsj-407	327	7	r.	r.	PROPN
ccsj-407	327	8	s.	s.	PROPN
ccsj-407	327	9	,	,	PUNCT
ccsj-407	327	10	&	&	CCONJ
ccsj-407	327	11	caldara	caldara	PROPN
ccsj-407	327	12	,	,	PUNCT
ccsj-407	327	13	c.	c.	PROPN
ccsj-407	327	14	(	(	PUNCT
ccsj-407	327	15	2010	2010	NUM
ccsj-407	327	16	)	)	PUNCT
ccsj-407	327	17	.	.	PUNCT
ccsj-407	328	1	feminine	feminine	ADJ
ccsj-407	328	2	to	to	PART
ccsj-407	328	3	smell	smell	VERB
ccsj-407	328	4	but	but	CCONJ
ccsj-407	328	5	masculine	masculine	ADJ
ccsj-407	328	6	to	to	PART
ccsj-407	328	7	touch	touch	VERB
ccsj-407	328	8	?	?	PUNCT
ccsj-407	329	1	multisensory	multisensory	NOUN
ccsj-407	329	2	congruence	congruence	NOUN
ccsj-407	329	3	and	and	CCONJ
ccsj-407	329	4	its	its	PRON
ccsj-407	329	5	effect	effect	NOUN
ccsj-407	329	6	on	on	ADP
ccsj-407	329	7	the	the	DET
ccsj-407	329	8	aesthetic	aesthetic	ADJ
ccsj-407	329	9	experience	experience	NOUN
ccsj-407	329	10	.	.	PUNCT
ccsj-407	330	1	journal	journal	NOUN
ccsj-407	330	2	of	of	ADP
ccsj-407	330	3	consumer	consumer	NOUN
ccsj-407	330	4	psychology	psychology	NOUN
ccsj-407	330	5	,	,	PUNCT
ccsj-407	330	6	20(4	20(4	NOUN
ccsj-407	330	7	)	)	PUNCT
ccsj-407	330	8	,	,	PUNCT
ccsj-407	330	9	410	410	NUM
ccsj-407	330	10	-	-	SYM
ccsj-407	330	11	418	418	NUM
ccsj-407	330	12	.	.	PUNCT
ccsj-407	331	1	https://doi.org/10.1016/j.jcps.2010.06.010	https://doi.org/10.1016/j.jcps.2010.06.010	NUM
ccsj-407	331	2	.	.	PUNCT
ccsj-407	332	1	labrecque	labrecque	ADJ
ccsj-407	332	2	,	,	PUNCT
ccsj-407	332	3	l.	l.	PROPN
ccsj-407	332	4	i.	i.	PROPN
ccsj-407	332	5	,	,	PUNCT
ccsj-407	332	6	vor	vor	VERB
ccsj-407	332	7	dem	dem	PROPN
ccsj-407	332	8	esche	esche	PROPN
ccsj-407	332	9	,	,	PUNCT
ccsj-407	332	10	j.	j.	PROPN
ccsj-407	332	11	,	,	PUNCT
ccsj-407	332	12	mathwick	mathwick	PROPN
ccsj-407	332	13	,	,	PUNCT
ccsj-407	332	14	c.	c.	PROPN
ccsj-407	332	15	,	,	PUNCT
ccsj-407	332	16	novak	novak	PROPN
ccsj-407	332	17	,	,	PUNCT
ccsj-407	332	18	t.	t.	PROPN
ccsj-407	332	19	p.	p.	PROPN
ccsj-407	332	20	,	,	PUNCT
ccsj-407	332	21	&	&	CCONJ
ccsj-407	332	22	hofacker	hofacker	PROPN
ccsj-407	332	23	,	,	PUNCT
ccsj-407	332	24	c.	c.	PROPN
ccsj-407	332	25	f.	f.	PROPN
ccsj-407	332	26	(	(	PUNCT
ccsj-407	332	27	2013	2013	NUM
ccsj-407	332	28	)	)	PUNCT
ccsj-407	332	29	.	.	PUNCT
ccsj-407	333	1	consumer	consumer	NOUN
ccsj-407	333	2	power	power	NOUN
ccsj-407	333	3	:	:	PUNCT
ccsj-407	333	4	evolution	evolution	NOUN
ccsj-407	333	5	in	in	ADP
ccsj-407	333	6	the	the	DET
ccsj-407	333	7	digital	digital	ADJ
ccsj-407	333	8	age	age	NOUN
ccsj-407	333	9	.	.	PUNCT
ccsj-407	334	1	journal	journal	PROPN
ccsj-407	334	2	of	of	ADP
ccsj-407	334	3	interactive	interactive	ADJ
ccsj-407	334	4	marketing	marketing	NOUN
ccsj-407	334	5	,	,	PUNCT
ccsj-407	334	6	27(4	27(4	PROPN
ccsj-407	334	7	)	)	PUNCT
ccsj-407	334	8	,	,	PUNCT
ccsj-407	334	9	257	257	NUM
ccsj-407	334	10	-	-	SYM
ccsj-407	334	11	269	269	NUM
ccsj-407	334	12	.	.	PUNCT
ccsj-407	334	13	https://doi.org/10.1016/j.intmar.2013.09.002	https://doi.org/10.1016/j.intmar.2013.09.002	PROPN
ccsj-407	334	14	.	.	PUNCT
ccsj-407	335	1	ledoux	ledoux	PROPN
ccsj-407	335	2	,	,	PUNCT
ccsj-407	335	3	j.	j.	PROPN
ccsj-407	335	4	(	(	PUNCT
ccsj-407	335	5	1996	1996	NUM
ccsj-407	335	6	)	)	PUNCT
ccsj-407	335	7	.	.	PUNCT
ccsj-407	336	1	emotional	emotional	ADJ
ccsj-407	336	2	networks	network	NOUN
ccsj-407	336	3	and	and	CCONJ
ccsj-407	336	4	motor	motor	NOUN
ccsj-407	336	5	control	control	NOUN
ccsj-407	336	6	:	:	PUNCT
ccsj-407	336	7	a	a	DET
ccsj-407	336	8	fearful	fearful	ADJ
ccsj-407	336	9	view	view	NOUN
ccsj-407	336	10	.	.	PUNCT
ccsj-407	337	1	progress	progress	NOUN
ccsj-407	337	2	in	in	ADP
ccsj-407	337	3	brain	brain	NOUN
ccsj-407	337	4	research	research	NOUN
ccsj-407	337	5	,	,	PUNCT
ccsj-407	337	6	107	107	NUM
ccsj-407	337	7	,	,	PUNCT
ccsj-407	337	8	437	437	NUM
ccsj-407	337	9	-	-	SYM
ccsj-407	337	10	446	446	NUM
ccsj-407	337	11	.	.	PUNCT
ccsj-407	338	1	https://doi.org/10.1016/s00796123(08)61880-4	https://doi.org/10.1016/s00796123(08)61880-4	PROPN
ccsj-407	338	2	.	.	PROPN
ccsj-407	338	3	lehrl	lehrl	PROPN
ccsj-407	338	4	,	,	PUNCT
ccsj-407	338	5	s.	s.	PROPN
ccsj-407	338	6	,	,	PUNCT
ccsj-407	338	7	gerstmeyer	gerstmeyer	PROPN
ccsj-407	338	8	,	,	PUNCT
ccsj-407	338	9	k.	k.	PROPN
ccsj-407	338	10	,	,	PUNCT
ccsj-407	338	11	jacob	jacob	PROPN
ccsj-407	338	12	,	,	PUNCT
ccsj-407	338	13	j.	j.	PROPN
ccsj-407	338	14	h.	h.	PROPN
ccsj-407	338	15	,	,	PUNCT
ccsj-407	338	16	frieling	frieling	PROPN
ccsj-407	338	17	,	,	PUNCT
ccsj-407	338	18	h.	h.	PROPN
ccsj-407	338	19	,	,	PUNCT
ccsj-407	338	20	henkel	henkel	PROPN
ccsj-407	338	21	,	,	PUNCT
ccsj-407	338	22	a.	a.	PROPN
ccsj-407	338	23	w.	w.	PROPN
ccsj-407	338	24	,	,	PUNCT
ccsj-407	338	25	meyrer	meyrer	PROPN
ccsj-407	338	26	,	,	PUNCT
ccsj-407	338	27	r.	r.	PROPN
ccsj-407	338	28	,	,	PUNCT
ccsj-407	338	29	...	...	PUNCT
ccsj-407	338	30	&	&	CCONJ
ccsj-407	338	31	bleich	bleich	PROPN
ccsj-407	338	32	,	,	PUNCT
ccsj-407	338	33	s.	s.	PROPN
ccsj-407	338	34	(	(	PUNCT
ccsj-407	338	35	2007	2007	NUM
ccsj-407	338	36	)	)	PUNCT
ccsj-407	338	37	.	.	PUNCT
ccsj-407	339	1	blue	blue	ADJ
ccsj-407	339	2	light	light	NOUN
ccsj-407	339	3	improves	improve	VERB
ccsj-407	339	4	cognitive	cognitive	ADJ
ccsj-407	339	5	performance	performance	NOUN
ccsj-407	339	6	.	.	PUNCT
ccsj-407	340	1	journal	journal	NOUN
ccsj-407	340	2	of	of	ADP
ccsj-407	340	3	neural	neural	ADJ
ccsj-407	340	4	transmission	transmission	NOUN
ccsj-407	340	5	,	,	PUNCT
ccsj-407	340	6	114	114	NUM
ccsj-407	340	7	,	,	PUNCT
ccsj-407	340	8	457	457	NUM
ccsj-407	340	9	-	-	SYM
ccsj-407	340	10	460	460	NUM
ccsj-407	340	11	.	.	PUNCT
ccsj-407	341	1	https://doi.org/10.1007/s00702-006-0621-4	https://doi.org/10.1007/s00702-006-0621-4	NUM
ccsj-407	341	2	.	.	PUNCT
ccsj-407	342	1	lemon	lemon	PROPN
ccsj-407	342	2	,	,	PUNCT
ccsj-407	342	3	k.	k.	PROPN
ccsj-407	342	4	n.	n.	PROPN
ccsj-407	342	5	,	,	PUNCT
ccsj-407	342	6	&	&	CCONJ
ccsj-407	342	7	verhoef	verhoef	PROPN
ccsj-407	342	8	,	,	PUNCT
ccsj-407	342	9	p.	p.	PROPN
ccsj-407	342	10	c.	c.	PROPN
ccsj-407	342	11	(	(	PUNCT
ccsj-407	342	12	2016	2016	NUM
ccsj-407	342	13	)	)	PUNCT
ccsj-407	342	14	.	.	PUNCT
ccsj-407	343	1	understanding	understand	VERB
ccsj-407	343	2	customer	customer	NOUN
ccsj-407	343	3	experience	experience	NOUN
ccsj-407	343	4	throughout	throughout	ADP
ccsj-407	343	5	the	the	DET
ccsj-407	343	6	customer	customer	NOUN
ccsj-407	343	7	journey	journey	NOUN
ccsj-407	343	8	.	.	PUNCT
ccsj-407	344	1	journal	journal	PROPN
ccsj-407	344	2	of	of	ADP
ccsj-407	344	3	marketing	marketing	NOUN
ccsj-407	344	4	,	,	PUNCT
ccsj-407	344	5	80(6	80(6	NOUN
ccsj-407	344	6	)	)	PUNCT
ccsj-407	344	7	,	,	PUNCT
ccsj-407	344	8	69	69	NUM
ccsj-407	344	9	-	-	SYM
ccsj-407	344	10	96	96	NUM
ccsj-407	344	11	.	.	PUNCT
ccsj-407	345	1	https://doi.org/10.1509/jm.15.0420	https://doi.org/10.1509/jm.15.0420	PROPN
ccsj-407	345	2	.	.	PROPN
ccsj-407	345	3	lindstrom	lindstrom	PROPN
ccsj-407	345	4	,	,	PUNCT
ccsj-407	345	5	m.	m.	NOUN
ccsj-407	345	6	(	(	PUNCT
ccsj-407	345	7	2005	2005	NUM
ccsj-407	345	8	)	)	PUNCT
ccsj-407	345	9	.	.	PUNCT
ccsj-407	346	1	broad	broad	ADJ
ccsj-407	346	2	sensory	sensory	ADJ
ccsj-407	346	3	branding	branding	NOUN
ccsj-407	346	4	.	.	PUNCT
ccsj-407	347	1	journal	journal	NOUN
ccsj-407	347	2	of	of	ADP
ccsj-407	347	3	product	product	NOUN
ccsj-407	347	4	&	&	CCONJ
ccsj-407	347	5	brand	brand	PROPN
ccsj-407	347	6	management	management	PROPN
ccsj-407	347	7	,	,	PUNCT
ccsj-407	347	8	14(2	14(2	NUM
ccsj-407	347	9	)	)	PUNCT
ccsj-407	347	10	,	,	PUNCT
ccsj-407	347	11	84	84	NUM
ccsj-407	347	12	-	-	SYM
ccsj-407	347	13	87	87	NUM
ccsj-407	347	14	.	.	PUNCT
ccsj-407	348	1	https://doi.org/10.1108/10610420510592554	https://doi.org/10.1108/10610420510592554	NOUN
ccsj-407	348	2	.	.	PUNCT
ccsj-407	349	1	lindstrom	lindstrom	PROPN
ccsj-407	349	2	,	,	PUNCT
ccsj-407	349	3	m.	m.	NOUN
ccsj-407	349	4	(	(	PUNCT
ccsj-407	349	5	2005	2005	NUM
ccsj-407	349	6	)	)	PUNCT
ccsj-407	349	7	.	.	PUNCT
ccsj-407	350	1	brand	brand	NOUN
ccsj-407	350	2	sense	sense	NOUN
ccsj-407	350	3	:	:	PUNCT
ccsj-407	350	4	build	build	VERB
ccsj-407	350	5	powerful	powerful	ADJ
ccsj-407	350	6	brands	brand	NOUN
ccsj-407	350	7	through	through	ADP
ccsj-407	350	8	touch	touch	NOUN
ccsj-407	350	9	,	,	PUNCT
ccsj-407	350	10	taste	taste	NOUN
ccsj-407	350	11	,	,	PUNCT
ccsj-407	350	12	smell	smell	NOUN
ccsj-407	350	13	,	,	PUNCT
ccsj-407	350	14	sight	sight	NOUN
ccsj-407	350	15	,	,	PUNCT
ccsj-407	350	16	and	and	CCONJ
ccsj-407	350	17	sound	sound	ADJ
ccsj-407	350	18	.	.	PUNCT
ccsj-407	351	1	free	free	ADJ
ccsj-407	351	2	press	press	NOUN
ccsj-407	351	3	.	.	PUNCT
ccsj-407	352	1	madden	madden	PROPN
ccsj-407	352	2	,	,	PUNCT
ccsj-407	352	3	t.	t.	PROPN
ccsj-407	352	4	j.	j.	PROPN
ccsj-407	352	5	,	,	PUNCT
ccsj-407	352	6	hewett	hewett	PROPN
ccsj-407	352	7	,	,	PUNCT
ccsj-407	352	8	k.	k.	PROPN
ccsj-407	352	9	,	,	PUNCT
ccsj-407	352	10	&	&	CCONJ
ccsj-407	352	11	roth	roth	PROPN
ccsj-407	352	12	,	,	PUNCT
ccsj-407	352	13	m.	m.	NOUN
ccsj-407	352	14	s.	s.	PROPN
ccsj-407	352	15	(	(	PUNCT
ccsj-407	352	16	2000	2000	NUM
ccsj-407	352	17	)	)	PUNCT
ccsj-407	352	18	.	.	PUNCT
ccsj-407	353	1	managing	manage	VERB
ccsj-407	353	2	images	image	NOUN
ccsj-407	353	3	in	in	ADP
ccsj-407	353	4	different	different	ADJ
ccsj-407	353	5	cultures	culture	NOUN
ccsj-407	353	6	:	:	PUNCT
ccsj-407	353	7	a	a	DET
ccsj-407	353	8	cross	cross	ADJ
ccsj-407	353	9	-	-	ADJ
ccsj-407	353	10	national	national	ADJ
ccsj-407	353	11	study	study	NOUN
ccsj-407	353	12	of	of	ADP
ccsj-407	353	13	color	color	NOUN
ccsj-407	353	14	meanings	meaning	NOUN
ccsj-407	353	15	and	and	CCONJ
ccsj-407	353	16	preferences	preference	NOUN
ccsj-407	353	17	.	.	PUNCT
ccsj-407	354	1	journal	journal	NOUN
ccsj-407	354	2	of	of	ADP
ccsj-407	354	3	international	international	ADJ
ccsj-407	354	4	marketing	marketing	NOUN
ccsj-407	354	5	,	,	PUNCT
ccsj-407	354	6	8(4	8(4	NUM
ccsj-407	354	7	)	)	PUNCT
ccsj-407	354	8	,	,	PUNCT
ccsj-407	354	9	90	90	NUM
ccsj-407	354	10	-	-	SYM
ccsj-407	354	11	107	107	NUM
ccsj-407	354	12	.	.	PUNCT
ccsj-407	355	1	https://doi.org/10.1509/jimk.8.4.90.19795	https://doi.org/10.1509/jimk.8.4.90.19795	ADJ
ccsj-407	355	2	.	.	PUNCT
ccsj-407	355	3	muniz	muniz	PROPN
ccsj-407	355	4	,	,	PUNCT
ccsj-407	355	5	a.	a.	NOUN
ccsj-407	355	6	m.	m.	NOUN
ccsj-407	355	7	,	,	PUNCT
ccsj-407	355	8	&	&	CCONJ
ccsj-407	355	9	o’guinn	o’guinn	PROPN
ccsj-407	355	10	,	,	PUNCT
ccsj-407	355	11	t.	t.	PROPN
ccsj-407	355	12	c.	c.	PROPN
ccsj-407	355	13	(	(	PUNCT
ccsj-407	355	14	2001	2001	NUM
ccsj-407	355	15	)	)	PUNCT
ccsj-407	355	16	.	.	PUNCT
ccsj-407	356	1	brand	brand	NOUN
ccsj-407	356	2	community	community	PROPN
ccsj-407	356	3	.	.	PUNCT
ccsj-407	357	1	journal	journal	PROPN
ccsj-407	357	2	of	of	ADP
ccsj-407	357	3	consumer	consumer	NOUN
ccsj-407	357	4	research	research	NOUN
ccsj-407	357	5	,	,	PUNCT
ccsj-407	357	6	27(4	27(4	PROPN
ccsj-407	357	7	)	)	PUNCT
ccsj-407	357	8	,	,	PUNCT
ccsj-407	357	9	412	412	NUM
ccsj-407	357	10	-	-	SYM
ccsj-407	357	11	432	432	NUM
ccsj-407	357	12	.	.	PUNCT
ccsj-407	358	1	https://doi.org/10.1086/319618	https://doi.org/10.1086/319618	INTJ
ccsj-407	358	2	.	.	PUNCT
ccsj-407	359	1	nayak	nayak	PROPN
ccsj-407	359	2	,	,	PUNCT
ccsj-407	359	3	a.	a.	PROPN
ccsj-407	359	4	,	,	PUNCT
ccsj-407	359	5	&	&	CCONJ
ccsj-407	359	6	satpathy	satpathy	PROPN
ccsj-407	359	7	,	,	PUNCT
ccsj-407	359	8	i.	i.	NOUN
ccsj-407	359	9	(	(	PUNCT
ccsj-407	359	10	2024	2024	NUM
ccsj-407	359	11	)	)	PUNCT
ccsj-407	359	12	.	.	PUNCT
ccsj-407	360	1	the	the	DET
ccsj-407	360	2	sensory	sensory	ADJ
ccsj-407	360	3	marketing	marketing	NOUN
ccsj-407	360	4	theory	theory	NOUN
ccsj-407	360	5	:	:	PUNCT
ccsj-407	360	6	a	a	DET
ccsj-407	360	7	journey	journey	NOUN
ccsj-407	360	8	into	into	ADP
ccsj-407	360	9	multisensory	multisensory	NOUN
ccsj-407	360	10	marketing	marketing	NOUN
ccsj-407	360	11	.	.	PUNCT
ccsj-407	361	1	in	in	ADP
ccsj-407	361	2	sensible	sensible	ADJ
ccsj-407	361	3	selling	sell	VERB
ccsj-407	361	4	through	through	ADP
ccsj-407	361	5	sensory	sensory	ADJ
ccsj-407	361	6	neuromarketing	neuromarketing	NOUN
ccsj-407	361	7	(	(	PUNCT
ccsj-407	361	8	pp	pp	ADJ
ccsj-407	361	9	.	.	PUNCT
ccsj-407	362	1	43	43	NUM
ccsj-407	362	2	-	-	SYM
ccsj-407	362	3	67	67	NUM
ccsj-407	362	4	)	)	PUNCT
ccsj-407	362	5	.	.	PUNCT
ccsj-407	363	1	igi	igi	PROPN
ccsj-407	363	2	global	global	PROPN
ccsj-407	363	3	.	.	PUNCT
ccsj-407	364	1	palmer	palmer	PROPN
ccsj-407	364	2	,	,	PUNCT
ccsj-407	364	3	s.	s.	PROPN
ccsj-407	364	4	e.	e.	PROPN
ccsj-407	364	5	,	,	PUNCT
ccsj-407	364	6	schloss	schloss	PROPN
ccsj-407	364	7	,	,	PUNCT
ccsj-407	364	8	k.	k.	PROPN
ccsj-407	364	9	b.	b.	PROPN
ccsj-407	364	10	,	,	PUNCT
ccsj-407	364	11	&	&	CCONJ
ccsj-407	364	12	sammartino	sammartino	PROPN
ccsj-407	364	13	,	,	PUNCT
ccsj-407	364	14	j.	j.	PROPN
ccsj-407	364	15	(	(	PUNCT
ccsj-407	364	16	2013	2013	NUM
ccsj-407	364	17	)	)	PUNCT
ccsj-407	364	18	.	.	PUNCT
ccsj-407	365	1	visual	visual	ADJ
ccsj-407	365	2	aesthetics	aesthetic	NOUN
ccsj-407	365	3	and	and	CCONJ
ccsj-407	365	4	human	human	ADJ
ccsj-407	365	5	preference	preference	NOUN
ccsj-407	365	6	.	.	PUNCT
ccsj-407	366	1	annual	annual	ADJ
ccsj-407	366	2	review	review	NOUN
ccsj-407	366	3	of	of	ADP
ccsj-407	366	4	psychology	psychology	NOUN
ccsj-407	366	5	,	,	PUNCT
ccsj-407	366	6	64	64	NUM
ccsj-407	366	7	,	,	PUNCT
ccsj-407	366	8	77	77	NUM
ccsj-407	366	9	-	-	SYM
ccsj-407	366	10	107	107	NUM
ccsj-407	366	11	.	.	PUNCT
ccsj-407	367	1	https://doi.org/10.1146/annurev-psych-120710-100504	https://doi.org/10.1146/annurev-psych-120710-100504	PROPN
ccsj-407	367	2	panksepp	panksepp	PROPN
ccsj-407	367	3	,	,	PUNCT
ccsj-407	367	4	j.	j.	PROPN
ccsj-407	367	5	(	(	PUNCT
ccsj-407	367	6	1982	1982	NUM
ccsj-407	367	7	)	)	PUNCT
ccsj-407	367	8	.	.	PUNCT
ccsj-407	368	1	toward	toward	ADP
ccsj-407	368	2	a	a	DET
ccsj-407	368	3	general	general	ADJ
ccsj-407	368	4	psychobiological	psychobiological	ADJ
ccsj-407	368	5	theory	theory	NOUN
ccsj-407	368	6	of	of	ADP
ccsj-407	368	7	emotions	emotion	NOUN
ccsj-407	368	8	.	.	PUNCT
ccsj-407	369	1	behavioral	behavioral	ADJ
ccsj-407	369	2	and	and	CCONJ
ccsj-407	369	3	brain	brain	NOUN
ccsj-407	369	4	sciences	science	NOUN
ccsj-407	369	5	,	,	PUNCT
ccsj-407	369	6	5(3	5(3	NUM
ccsj-407	369	7	)	)	PUNCT
ccsj-407	369	8	,	,	PUNCT
ccsj-407	369	9	407	407	NUM
ccsj-407	369	10	-	-	SYM
ccsj-407	369	11	422	422	NUM
ccsj-407	369	12	.	.	PUNCT
ccsj-407	370	1	https://doi.org/10.1017/s0140525x00012759	https://doi.org/10.1017/s0140525x00012759	PROPN
ccsj-407	370	2	.	.	PUNCT
ccsj-407	371	1	peck	peck	PROPN
ccsj-407	371	2	,	,	PUNCT
ccsj-407	371	3	j.	j.	PROPN
ccsj-407	371	4	,	,	PUNCT
ccsj-407	371	5	&	&	CCONJ
ccsj-407	371	6	childers	childers	PROPN
ccsj-407	371	7	,	,	PUNCT
ccsj-407	371	8	t.	t.	PROPN
ccsj-407	371	9	l.	l.	PROPN
ccsj-407	371	10	(	(	PUNCT
ccsj-407	371	11	2008	2008	NUM
ccsj-407	371	12	)	)	PUNCT
ccsj-407	371	13	.	.	PUNCT
ccsj-407	372	1	sensory	sensory	ADJ
ccsj-407	372	2	factors	factor	NOUN
ccsj-407	372	3	and	and	CCONJ
ccsj-407	372	4	consumer	consumer	NOUN
ccsj-407	372	5	behavior	behavior	NOUN
ccsj-407	372	6	.	.	PUNCT
ccsj-407	373	1	handbook	handbook	NOUN
ccsj-407	373	2	of	of	ADP
ccsj-407	373	3	consumer	consumer	NOUN
ccsj-407	373	4	psychology	psychology	NOUN
ccsj-407	373	5	,	,	PUNCT
ccsj-407	373	6	4	4	NUM
ccsj-407	373	7	,	,	PUNCT
ccsj-407	373	8	193	193	NUM
ccsj-407	373	9	-	-	SYM
ccsj-407	373	10	219	219	NUM
ccsj-407	373	11	.	.	PUNCT
ccsj-407	374	1	perlovsky	perlovsky	PROPN
ccsj-407	374	2	,	,	PUNCT
ccsj-407	374	3	l.	l.	PROPN
ccsj-407	374	4	i.	i.	PROPN
ccsj-407	374	5	(	(	PUNCT
ccsj-407	374	6	2006	2006	NUM
ccsj-407	374	7	)	)	PUNCT
ccsj-407	374	8	.	.	PUNCT
ccsj-407	375	1	toward	toward	ADP
ccsj-407	375	2	physics	physics	NOUN
ccsj-407	375	3	of	of	ADP
ccsj-407	375	4	the	the	DET
ccsj-407	375	5	mind	mind	NOUN
ccsj-407	375	6	:	:	PUNCT
ccsj-407	375	7	concepts	concept	NOUN
ccsj-407	375	8	,	,	PUNCT
ccsj-407	375	9	emotions	emotion	NOUN
ccsj-407	375	10	,	,	PUNCT
ccsj-407	375	11	consciousness	consciousness	NOUN
ccsj-407	375	12	,	,	PUNCT
ccsj-407	375	13	and	and	CCONJ
ccsj-407	375	14	symbols	symbol	NOUN
ccsj-407	375	15	.	.	PUNCT
ccsj-407	376	1	physics	physics	PROPN
ccsj-407	376	2	of	of	ADP
ccsj-407	376	3	life	life	NOUN
ccsj-407	376	4	reviews	review	NOUN
ccsj-407	376	5	,	,	PUNCT
ccsj-407	376	6	3(1	3(1	NUM
ccsj-407	376	7	)	)	PUNCT
ccsj-407	376	8	,	,	PUNCT
ccsj-407	376	9	23	23	NUM
ccsj-407	376	10	-	-	SYM
ccsj-407	376	11	55	55	NUM
ccsj-407	376	12	.	.	PUNCT
ccsj-407	377	1	https://doi.org/10.1016/j.plrev.2005.11.003	https://doi.org/10.1016/j.plrev.2005.11.003	NOUN
ccsj-407	377	2	.	.	PROPN
ccsj-407	377	3	pine	pine	PROPN
ccsj-407	377	4	,	,	PUNCT
ccsj-407	377	5	b.	b.	PROPN
ccsj-407	377	6	j.	j.	PROPN
ccsj-407	377	7	,	,	PUNCT
ccsj-407	377	8	&	&	CCONJ
ccsj-407	377	9	gilmore	gilmore	PROPN
ccsj-407	377	10	,	,	PUNCT
ccsj-407	377	11	j.	j.	PROPN
ccsj-407	377	12	h.	h.	PROPN
ccsj-407	377	13	(	(	PUNCT
ccsj-407	377	14	1998	1998	NUM
ccsj-407	377	15	)	)	PUNCT
ccsj-407	377	16	.	.	PUNCT
ccsj-407	378	1	welcome	welcome	INTJ
ccsj-407	378	2	to	to	ADP
ccsj-407	378	3	the	the	DET
ccsj-407	378	4	experience	experience	NOUN
ccsj-407	378	5	economy	economy	NOUN
ccsj-407	378	6	.	.	PUNCT
ccsj-407	379	1	harvard	harvard	PROPN
ccsj-407	379	2	business	business	PROPN
ccsj-407	379	3	review	review	PROPN
ccsj-407	379	4	,	,	PUNCT
ccsj-407	379	5	76	76	NUM
ccsj-407	379	6	,	,	PUNCT
ccsj-407	379	7	97	97	NUM
ccsj-407	379	8	-	-	SYM
ccsj-407	379	9	105	105	NUM
ccsj-407	379	10	.	.	PUNCT
ccsj-407	380	1	plassmann	plassmann	PROPN
ccsj-407	380	2	,	,	PUNCT
ccsj-407	380	3	h.	h.	PROPN
ccsj-407	380	4	,	,	PUNCT
ccsj-407	380	5	venkatraman	venkatraman	NOUN
ccsj-407	380	6	,	,	PUNCT
ccsj-407	380	7	v.	v.	ADV
ccsj-407	380	8	,	,	PUNCT
ccsj-407	380	9	huettel	huettel	PROPN
ccsj-407	380	10	,	,	PUNCT
ccsj-407	380	11	s.	s.	PROPN
ccsj-407	380	12	,	,	PUNCT
ccsj-407	380	13	&	&	CCONJ
ccsj-407	380	14	yoon	yoon	PROPN
ccsj-407	380	15	,	,	PUNCT
ccsj-407	380	16	c.	c.	PROPN
ccsj-407	380	17	(	(	PUNCT
ccsj-407	380	18	2015	2015	NUM
ccsj-407	380	19	)	)	PUNCT
ccsj-407	380	20	.	.	PUNCT
ccsj-407	381	1	consumer	consumer	NOUN
ccsj-407	381	2	neuroscience	neuroscience	NOUN
ccsj-407	381	3	:	:	PUNCT
ccsj-407	381	4	applications	application	NOUN
ccsj-407	381	5	,	,	PUNCT
ccsj-407	381	6	challenges	challenge	NOUN
ccsj-407	381	7	,	,	PUNCT
ccsj-407	381	8	and	and	CCONJ
ccsj-407	381	9	possible	possible	ADJ
ccsj-407	381	10	solutions	solution	NOUN
ccsj-407	381	11	.	.	PUNCT
ccsj-407	382	1	journal	journal	NOUN
ccsj-407	382	2	of	of	ADP
ccsj-407	382	3	marketing	marketing	NOUN
ccsj-407	382	4	research	research	NOUN
ccsj-407	382	5	,	,	PUNCT
ccsj-407	382	6	52(4	52(4	NUM
ccsj-407	382	7	)	)	PUNCT
ccsj-407	382	8	,	,	PUNCT
ccsj-407	382	9	427	427	NUM
ccsj-407	382	10	-	-	SYM
ccsj-407	382	11	435	435	NUM
ccsj-407	382	12	.	.	PUNCT
ccsj-407	383	1	https://doi.org/10.1509/jmr.14.0048	https://doi.org/10.1509/jmr.14.0048	PROPN
ccsj-407	383	2	.	.	PUNCT
ccsj-407	383	3	puccinelli	puccinelli	PROPN
ccsj-407	383	4	,	,	PUNCT
ccsj-407	383	5	n.	n.	NOUN
ccsj-407	383	6	m.	m.	NOUN
ccsj-407	383	7	,	,	PUNCT
ccsj-407	383	8	goodstein	goodstein	PROPN
ccsj-407	383	9	,	,	PUNCT
ccsj-407	383	10	r.	r.	PROPN
ccsj-407	383	11	c.	c.	PROPN
ccsj-407	383	12	,	,	PUNCT
ccsj-407	383	13	grewal	grewal	PROPN
ccsj-407	383	14	,	,	PUNCT
ccsj-407	383	15	d.	d.	PROPN
ccsj-407	383	16	,	,	PUNCT
ccsj-407	383	17	price	price	NOUN
ccsj-407	383	18	,	,	PUNCT
ccsj-407	383	19	r.	r.	PROPN
ccsj-407	383	20	,	,	PUNCT
ccsj-407	383	21	raghubir	raghubir	NOUN
ccsj-407	383	22	,	,	PUNCT
ccsj-407	383	23	p.	p.	PROPN
ccsj-407	383	24	,	,	PUNCT
ccsj-407	383	25	&	&	CCONJ
ccsj-407	383	26	stewart	stewart	PROPN
ccsj-407	383	27	,	,	PUNCT
ccsj-407	383	28	d.	d.	PROPN
ccsj-407	383	29	(	(	PUNCT
ccsj-407	383	30	2009	2009	NUM
ccsj-407	383	31	)	)	PUNCT
ccsj-407	383	32	.	.	PUNCT
ccsj-407	384	1	customer	customer	NOUN
ccsj-407	384	2	experience	experience	NOUN
ccsj-407	384	3	management	management	NOUN
ccsj-407	384	4	in	in	ADP
ccsj-407	384	5	retailing	retailing	NOUN
ccsj-407	384	6	:	:	PUNCT
ccsj-407	384	7	understanding	understand	VERB
ccsj-407	384	8	the	the	DET
ccsj-407	384	9	buying	buying	NOUN
ccsj-407	384	10	process	process	NOUN
ccsj-407	384	11	.	.	PUNCT
ccsj-407	385	1	journal	journal	NOUN
ccsj-407	385	2	of	of	ADP
ccsj-407	385	3	retailing	retailing	NOUN
ccsj-407	385	4	,	,	PUNCT
ccsj-407	385	5	85(1	85(1	NOUN
ccsj-407	385	6	)	)	PUNCT
ccsj-407	385	7	,	,	PUNCT
ccsj-407	385	8	15	15	NUM
ccsj-407	385	9	-	-	SYM
ccsj-407	385	10	30	30	NUM
ccsj-407	385	11	.	.	PUNCT
ccsj-407	386	1	https://doi.org/10.1016/j.jretai.2008.11.003	https://doi.org/10.1016/j.jretai.2008.11.003	NOUN
ccsj-407	386	2	.	.	PROPN
ccsj-407	386	3	reimann	reimann	PROPN
ccsj-407	386	4	,	,	PUNCT
ccsj-407	386	5	m.	m.	NOUN
ccsj-407	386	6	,	,	PUNCT
ccsj-407	386	7	zaichkowsky	zaichkowsky	PROPN
ccsj-407	386	8	,	,	PUNCT
ccsj-407	386	9	j.	j.	PROPN
ccsj-407	386	10	,	,	PUNCT
ccsj-407	386	11	neuhaus	neuhaus	PROPN
ccsj-407	386	12	,	,	PUNCT
ccsj-407	386	13	c.	c.	PROPN
ccsj-407	386	14	,	,	PUNCT
ccsj-407	386	15	bender	bender	NOUN
ccsj-407	386	16	,	,	PUNCT
ccsj-407	386	17	t.	t.	PROPN
ccsj-407	386	18	,	,	PUNCT
ccsj-407	386	19	&	&	CCONJ
ccsj-407	386	20	weber	weber	PROPN
ccsj-407	386	21	,	,	PUNCT
ccsj-407	386	22	b.	b.	PROPN
ccsj-407	386	23	(	(	PUNCT
ccsj-407	386	24	2012	2012	NUM
ccsj-407	386	25	)	)	PUNCT
ccsj-407	386	26	.	.	PUNCT
ccsj-407	387	1	aesthetic	aesthetic	ADJ
ccsj-407	387	2	package	package	NOUN
ccsj-407	387	3	design	design	NOUN
ccsj-407	387	4	:	:	PUNCT
ccsj-407	387	5	a	a	DET
ccsj-407	387	6	behavioral	behavioral	ADJ
ccsj-407	387	7	,	,	PUNCT
ccsj-407	387	8	neural	neural	ADJ
ccsj-407	387	9	,	,	PUNCT
ccsj-407	387	10	and	and	CCONJ
ccsj-407	387	11	psychological	psychological	ADJ
ccsj-407	387	12	investigation	investigation	NOUN
ccsj-407	387	13	.	.	PUNCT
ccsj-407	388	1	journal	journal	NOUN
ccsj-407	388	2	of	of	ADP
ccsj-407	388	3	consumer	consumer	NOUN
ccsj-407	388	4	psychology	psychology	NOUN
ccsj-407	388	5	,	,	PUNCT
ccsj-407	388	6	20(4	20(4	NOUN
ccsj-407	388	7	)	)	PUNCT
ccsj-407	388	8	,	,	PUNCT
ccsj-407	388	9	431	431	NUM
ccsj-407	388	10	-	-	SYM
ccsj-407	388	11	441	441	NUM
ccsj-407	388	12	.	.	PUNCT
ccsj-407	389	1	https://doi.org/10.1016/j.jcps.2010.06.009	https://doi.org/10.1016/j.jcps.2010.06.009	NUM
ccsj-407	389	2	.	.	PUNCT
ccsj-407	390	1	schmitt	schmitt	PROPN
ccsj-407	390	2	,	,	PUNCT
ccsj-407	390	3	b.	b.	PROPN
ccsj-407	390	4	h.	h.	PROPN
ccsj-407	390	5	(	(	PUNCT
ccsj-407	390	6	1999	1999	NUM
ccsj-407	390	7	)	)	PUNCT
ccsj-407	390	8	.	.	PUNCT
ccsj-407	391	1	experiential	experiential	ADJ
ccsj-407	391	2	marketing	marketing	NOUN
ccsj-407	391	3	.	.	PUNCT
ccsj-407	392	1	journal	journal	NOUN
ccsj-407	392	2	of	of	ADP
ccsj-407	392	3	marketing	marketing	NOUN
ccsj-407	392	4	management	management	NOUN
ccsj-407	392	5	,	,	PUNCT
ccsj-407	392	6	15(1	15(1	NUM
ccsj-407	392	7	-	-	SYM
ccsj-407	392	8	3	3	NUM
ccsj-407	392	9	)	)	PUNCT
ccsj-407	392	10	,	,	PUNCT
ccsj-407	392	11	53	53	NUM
ccsj-407	392	12	-	-	SYM
ccsj-407	392	13	67	67	NUM
ccsj-407	392	14	.	.	PUNCT
ccsj-407	393	1	https://doi.org/10.1362/026725799784870496	https://doi.org/10.1362/026725799784870496	PROPN
ccsj-407	393	2	.	.	PUNCT
ccsj-407	394	1	shavitt	shavitt	PROPN
ccsj-407	394	2	,	,	PUNCT
ccsj-407	394	3	s.	s.	PROPN
ccsj-407	394	4	,	,	PUNCT
ccsj-407	394	5	&	&	CCONJ
ccsj-407	394	6	barnes	barnes	PROPN
ccsj-407	394	7	,	,	PUNCT
ccsj-407	394	8	a.	a.	PROPN
ccsj-407	394	9	j.	j.	PROPN
ccsj-407	394	10	(	(	PUNCT
ccsj-407	394	11	2020	2020	NUM
ccsj-407	394	12	)	)	PUNCT
ccsj-407	394	13	.	.	PUNCT
ccsj-407	395	1	culture	culture	NOUN
ccsj-407	395	2	and	and	CCONJ
ccsj-407	395	3	the	the	DET
ccsj-407	395	4	consumer	consumer	NOUN
ccsj-407	395	5	journey	journey	NOUN
ccsj-407	395	6	.	.	PUNCT
ccsj-407	396	1	journal	journal	NOUN
ccsj-407	396	2	of	of	ADP
ccsj-407	396	3	retailing	retailing	NOUN
ccsj-407	396	4	,	,	PUNCT
ccsj-407	396	5	96(1	96(1	PROPN
ccsj-407	396	6	)	)	PUNCT
ccsj-407	396	7	,	,	PUNCT
ccsj-407	396	8	40	40	NUM
ccsj-407	396	9	-	-	SYM
ccsj-407	396	10	54	54	NUM
ccsj-407	396	11	.	.	PUNCT
ccsj-407	397	1	https://doi.org/10.1016/j.jretai.2019.11.009	https://doi.org/10.1016/j.jretai.2019.11.009	PROPN
ccsj-407	397	2	.	.	PUNCT
ccsj-407	398	1	siniscalco	siniscalco	PROPN
ccsj-407	398	2	,	,	PUNCT
ccsj-407	398	3	a.	a.	NOUN
ccsj-407	398	4	,	,	PUNCT
ccsj-407	398	5	bortolotti	bortolotti	PROPN
ccsj-407	398	6	,	,	PUNCT
ccsj-407	398	7	a.	a.	NOUN
ccsj-407	398	8	,	,	PUNCT
ccsj-407	398	9	&	&	CCONJ
ccsj-407	398	10	rossi	rossi	PROPN
ccsj-407	398	11	,	,	PUNCT
ccsj-407	398	12	m.	m.	NOUN
ccsj-407	398	13	(	(	PUNCT
ccsj-407	398	14	2022	2022	NUM
ccsj-407	398	15	)	)	PUNCT
ccsj-407	398	16	.	.	PUNCT
ccsj-407	399	1	do	do	AUX
ccsj-407	399	2	color	color	NOUN
ccsj-407	399	3	and	and	CCONJ
ccsj-407	399	4	light	light	NOUN
ccsj-407	399	5	affect	affect	VERB
ccsj-407	399	6	physiology	physiology	NOUN
ccsj-407	399	7	and	and	CCONJ
ccsj-407	399	8	psychology	psychology	NOUN
ccsj-407	399	9	in	in	ADP
ccsj-407	399	10	proportional	proportional	ADJ
ccsj-407	399	11	ways	way	NOUN
ccsj-407	399	12	?	?	PUNCT
ccsj-407	399	13	.	.	PUNCT
ccsj-407	400	1	research	research	NOUN
ccsj-407	400	2	culture	culture	NOUN
ccsj-407	400	3	and	and	CCONJ
ccsj-407	400	4	science	science	NOUN
ccsj-407	400	5	books	book	NOUN
ccsj-407	400	6	,	,	PUNCT
ccsj-407	400	7	6	6	NUM
ccsj-407	400	8	,	,	PUNCT
ccsj-407	400	9	105	105	NUM
ccsj-407	400	10	-	-	SYM
ccsj-407	400	11	110	110	NUM
ccsj-407	400	12	.	.	PUNCT
ccsj-407	401	1	spence	spence	PROPN
ccsj-407	401	2	,	,	PUNCT
ccsj-407	401	3	c.	c.	PROPN
ccsj-407	401	4	(	(	PUNCT
ccsj-407	401	5	2018	2018	NUM
ccsj-407	401	6	)	)	PUNCT
ccsj-407	401	7	.	.	PUNCT
ccsj-407	402	1	background	background	NOUN
ccsj-407	402	2	colour	colour	PROPN
ccsj-407	402	3	&	&	CCONJ
ccsj-407	402	4	its	its	PRON
ccsj-407	402	5	impact	impact	NOUN
ccsj-407	402	6	on	on	ADP
ccsj-407	402	7	food	food	NOUN
ccsj-407	402	8	perception	perception	NOUN
ccsj-407	402	9	&	&	CCONJ
ccsj-407	402	10	behaviour	behaviour	NOUN
ccsj-407	402	11	.	.	PUNCT
ccsj-407	403	1	food	food	NOUN
ccsj-407	403	2	quality	quality	NOUN
ccsj-407	403	3	and	and	CCONJ
ccsj-407	403	4	preference	preference	NOUN
ccsj-407	403	5	,	,	PUNCT
ccsj-407	403	6	68	68	NUM
ccsj-407	403	7	,	,	PUNCT
ccsj-407	403	8	156	156	NUM
ccsj-407	403	9	-	-	SYM
ccsj-407	403	10	166	166	NUM
ccsj-407	403	11	.	.	PUNCT
ccsj-407	404	1	https://doi.org/10.1016/j.foodqual.2018.02.012	https://doi.org/10.1016/j.foodqual.2018.02.012	PROPN
ccsj-407	404	2	.	.	PROPN
ccsj-407	404	3	spence	spence	PROPN
ccsj-407	404	4	,	,	PUNCT
ccsj-407	404	5	c.	c.	PROPN
ccsj-407	404	6	(	(	PUNCT
ccsj-407	404	7	2021	2021	NUM
ccsj-407	404	8	)	)	PUNCT
ccsj-407	404	9	.	.	PUNCT
ccsj-407	405	1	sensehacking	sensehacke	VERB
ccsj-407	405	2	:	:	PUNCT
ccsj-407	405	3	how	how	SCONJ
ccsj-407	405	4	to	to	PART
ccsj-407	405	5	use	use	VERB
ccsj-407	405	6	the	the	DET
ccsj-407	405	7	power	power	NOUN
ccsj-407	405	8	of	of	ADP
ccsj-407	405	9	your	your	PRON
ccsj-407	405	10	senses	sense	NOUN
ccsj-407	405	11	for	for	ADP
ccsj-407	405	12	happier	happy	ADJ
ccsj-407	405	13	,	,	PUNCT
ccsj-407	405	14	healthier	healthy	ADJ
ccsj-407	405	15	living	living	NOUN
ccsj-407	405	16	.	.	PUNCT
ccsj-407	406	1	viking	viking	PROPN
ccsj-407	406	2	.	.	PUNCT
ccsj-407	407	1	spence	spence	PROPN
ccsj-407	407	2	,	,	PUNCT
ccsj-407	407	3	c.	c.	PROPN
ccsj-407	407	4	(	(	PUNCT
ccsj-407	407	5	2024	2024	NUM
ccsj-407	407	6	)	)	PUNCT
ccsj-407	407	7	.	.	PUNCT
ccsj-407	408	1	on	on	ADP
ccsj-407	408	2	the	the	DET
ccsj-407	408	3	psychological	psychological	ADJ
ccsj-407	408	4	effects	effect	NOUN
ccsj-407	408	5	of	of	ADP
ccsj-407	408	6	food	food	NOUN
ccsj-407	408	7	color	color	NOUN
ccsj-407	408	8	.	.	PUNCT
ccsj-407	409	1	in	in	ADP
ccsj-407	409	2	handbook	handbook	NOUN
ccsj-407	409	3	on	on	ADP
ccsj-407	409	4	natural	natural	ADJ
ccsj-407	409	5	pigments	pigment	NOUN
ccsj-407	409	6	in	in	ADP
ccsj-407	409	7	food	food	NOUN
ccsj-407	409	8	and	and	CCONJ
ccsj-407	409	9	beverages	beverage	NOUN
ccsj-407	409	10	(	(	PUNCT
ccsj-407	409	11	pp	pp	ADJ
ccsj-407	409	12	.	.	PUNCT
ccsj-407	410	1	33	33	NUM
ccsj-407	410	2	-	-	SYM
ccsj-407	410	3	60	60	NUM
ccsj-407	410	4	)	)	PUNCT
ccsj-407	410	5	.	.	PUNCT
ccsj-407	411	1	woodhead	woodhead	PROPN
ccsj-407	411	2	publishing	publishing	NOUN
ccsj-407	411	3	.	.	PUNCT
ccsj-407	412	1	spence	spence	PROPN
ccsj-407	412	2	,	,	PUNCT
ccsj-407	412	3	c.	c.	PROPN
ccsj-407	412	4	on	on	ADP
ccsj-407	412	5	the	the	DET
ccsj-407	412	6	psychological	psychological	ADJ
ccsj-407	412	7	impact	impact	NOUN
ccsj-407	412	8	of	of	ADP
ccsj-407	412	9	food	food	NOUN
ccsj-407	412	10	colour	colour	NOUN
ccsj-407	412	11	.	.	PUNCT
ccsj-407	413	1	flavour	flavour	ADJ
ccsj-407	413	2	4	4	NUM
ccsj-407	413	3	,	,	PUNCT
ccsj-407	413	4	21	21	NUM
ccsj-407	413	5	(	(	PUNCT
ccsj-407	413	6	2015	2015	NUM
ccsj-407	413	7	)	)	PUNCT
ccsj-407	413	8	.	.	PUNCT
ccsj-407	414	1	https://doi.org/10.1186/s13411-015-0031-3	https://doi.org/10.1186/s13411-015-0031-3	NUM
ccsj-407	414	2	spence	spence	PROPN
ccsj-407	414	3	,	,	PUNCT
ccsj-407	414	4	c.	c.	PROPN
ccsj-407	414	5	,	,	PUNCT
ccsj-407	414	6	&	&	CCONJ
ccsj-407	414	7	deroy	deroy	PROPN
ccsj-407	414	8	,	,	PUNCT
ccsj-407	414	9	o.	o.	PROPN
ccsj-407	414	10	(	(	PUNCT
ccsj-407	414	11	2013	2013	NUM
ccsj-407	414	12	)	)	PUNCT
ccsj-407	414	13	.	.	PUNCT
ccsj-407	415	1	how	how	SCONJ
ccsj-407	415	2	automatic	automatic	ADJ
ccsj-407	415	3	are	be	AUX
ccsj-407	415	4	crossmodal	crossmodal	ADJ
ccsj-407	415	5	correspondences	correspondence	NOUN
ccsj-407	415	6	?	?	PUNCT
ccsj-407	416	1	consciousness	consciousness	NOUN
ccsj-407	416	2	and	and	CCONJ
ccsj-407	416	3	cognition	cognition	NOUN
ccsj-407	416	4	,	,	PUNCT
ccsj-407	416	5	22(1	22(1	NUM
ccsj-407	416	6	)	)	PUNCT
ccsj-407	416	7	,	,	PUNCT
ccsj-407	416	8	245	245	NUM
ccsj-407	416	9	-	-	SYM
ccsj-407	416	10	260	260	NUM
ccsj-407	416	11	spence	spence	NOUN
ccsj-407	416	12	,	,	PUNCT
ccsj-407	416	13	c.	c.	PROPN
ccsj-407	416	14	,	,	PUNCT
ccsj-407	416	15	&	&	CCONJ
ccsj-407	416	16	gallace	gallace	NOUN
ccsj-407	416	17	,	,	PUNCT
ccsj-407	416	18	a.	a.	NOUN
ccsj-407	416	19	(	(	PUNCT
ccsj-407	416	20	2011	2011	NUM
ccsj-407	416	21	)	)	PUNCT
ccsj-407	416	22	.	.	PUNCT
ccsj-407	417	1	multisensory	multisensory	NOUN
ccsj-407	417	2	design	design	NOUN
ccsj-407	417	3	:	:	PUNCT
ccsj-407	417	4	reaching	reach	VERB
ccsj-407	417	5	out	out	ADP
ccsj-407	417	6	to	to	PART
ccsj-407	417	7	touch	touch	VERB
ccsj-407	417	8	the	the	DET
ccsj-407	417	9	consumer	consumer	NOUN
ccsj-407	417	10	.	.	PUNCT
ccsj-407	418	1	psychology	psychology	NOUN
ccsj-407	418	2	&	&	CCONJ
ccsj-407	418	3	marketing	marketing	PROPN
ccsj-407	418	4	,	,	PUNCT
ccsj-407	418	5	28(3	28(3	NUM
ccsj-407	418	6	)	)	PUNCT
ccsj-407	418	7	,	,	PUNCT
ccsj-407	418	8	267	267	NUM
ccsj-407	418	9	-	-	SYM
ccsj-407	418	10	308	308	NUM
ccsj-407	418	11	.	.	PUNCT
ccsj-407	419	1	spence	spence	PROPN
ccsj-407	419	2	,	,	PUNCT
ccsj-407	419	3	c.	c.	PROPN
ccsj-407	419	4	,	,	PUNCT
ccsj-407	419	5	&	&	CCONJ
ccsj-407	419	6	piqueras	piqueras	PROPN
ccsj-407	419	7	-	-	ADJ
ccsj-407	419	8	fiszman	fiszman	ADJ
ccsj-407	419	9	,	,	PUNCT
ccsj-407	419	10	b.	b.	PROPN
ccsj-407	419	11	(	(	PUNCT
ccsj-407	419	12	2016	2016	NUM
ccsj-407	419	13	)	)	PUNCT
ccsj-407	419	14	.	.	PUNCT
ccsj-407	420	1	food	food	NOUN
ccsj-407	420	2	color	color	NOUN
ccsj-407	420	3	and	and	CCONJ
ccsj-407	420	4	its	its	PRON
ccsj-407	420	5	impact	impact	NOUN
ccsj-407	420	6	on	on	ADP
ccsj-407	420	7	taste	taste	NOUN
ccsj-407	420	8	/	/	SYM
ccsj-407	420	9	flavor	flavor	NOUN
ccsj-407	420	10	perception	perception	NOUN
ccsj-407	420	11	.	.	PUNCT
ccsj-407	421	1	in	in	ADP
ccsj-407	421	2	multisensory	multisensory	NOUN
ccsj-407	421	3	flavor	flavor	NOUN
ccsj-407	421	4	perception	perception	NOUN
ccsj-407	421	5	(	(	PUNCT
ccsj-407	421	6	pp	pp	ADJ
ccsj-407	421	7	.	.	PUNCT
ccsj-407	421	8	107	107	NUM
ccsj-407	421	9	-	-	SYM
ccsj-407	421	10	132	132	NUM
ccsj-407	421	11	)	)	PUNCT
ccsj-407	421	12	.	.	PUNCT
ccsj-407	422	1	woodhead	woodhead	NOUN
ccsj-407	422	2	publishing	publishing	NOUN
ccsj-407	422	3	.	.	PUNCT
ccsj-407	423	1	exploring	explore	VERB
ccsj-407	423	2	crossmodal	crossmodal	ADJ
ccsj-407	423	3	color	color	NOUN
ccsj-407	423	4	correspondences	correspondence	NOUN
ccsj-407	423	5	through	through	ADP
ccsj-407	423	6	neuromarketing	neuromarkete	VERB
ccsj-407	423	7	44	44	NUM
ccsj-407	423	8	color	color	NOUN
ccsj-407	423	9	culture	culture	NOUN
ccsj-407	423	10	and	and	CCONJ
ccsj-407	423	11	science	science	PROPN
ccsj-407	423	12	journal	journal	PROPN
ccsj-407	423	13	vol	vol	NOUN
ccsj-407	423	14	.	.	PROPN
ccsj-407	424	1	17	17	NUM
ccsj-407	424	2	(	(	PUNCT
ccsj-407	424	3	1	1	NUM
ccsj-407	424	4	)	)	PUNCT
ccsj-407	424	5	doi	doi	NOUN
ccsj-407	424	6	:	:	PUNCT
ccsj-407	424	7	10.23738	10.23738	NUM
ccsj-407	424	8	/	/	SYM
ccsj-407	424	9	ccsj.170103	ccsj.170103	PROPN
ccsj-407	424	10	spence	spence	NOUN
ccsj-407	424	11	,	,	PUNCT
ccsj-407	424	12	c.	c.	NOUN
ccsj-407	424	13	,	,	PUNCT
ccsj-407	424	14	reinoso	reinoso	NOUN
ccsj-407	424	15	-	-	PUNCT
ccsj-407	424	16	carvalho	carvalho	NOUN
ccsj-407	424	17	,	,	PUNCT
ccsj-407	424	18	f.	f.	PROPN
ccsj-407	424	19	,	,	PUNCT
ccsj-407	424	20	velasco	velasco	PROPN
ccsj-407	424	21	,	,	PUNCT
ccsj-407	424	22	c.	c.	PROPN
ccsj-407	424	23	,	,	PUNCT
ccsj-407	424	24	&	&	CCONJ
ccsj-407	424	25	wang	wang	PROPN
ccsj-407	424	26	,	,	PUNCT
ccsj-407	424	27	q.	q.	PROPN
ccsj-407	424	28	j.	j.	PROPN
ccsj-407	424	29	(	(	PUNCT
ccsj-407	424	30	2019	2019	NUM
ccsj-407	424	31	)	)	PUNCT
ccsj-407	424	32	.	.	PUNCT
ccsj-407	425	1	introduction	introduction	NOUN
ccsj-407	425	2	to	to	ADP
ccsj-407	425	3	the	the	DET
ccsj-407	425	4	special	special	ADJ
ccsj-407	425	5	issue	issue	NOUN
ccsj-407	425	6	on	on	ADP
ccsj-407	425	7	auditory	auditory	ADJ
ccsj-407	425	8	contributions	contribution	NOUN
ccsj-407	425	9	to	to	ADP
ccsj-407	425	10	food	food	NOUN
ccsj-407	425	11	perception	perception	NOUN
ccsj-407	425	12	and	and	CCONJ
ccsj-407	425	13	consumer	consumer	NOUN
ccsj-407	425	14	behaviour	behaviour	NOUN
ccsj-407	425	15	.	.	PUNCT
ccsj-407	426	1	multisensory	multisensory	NOUN
ccsj-407	426	2	research	research	NOUN
ccsj-407	426	3	,	,	PUNCT
ccsj-407	426	4	32(4	32(4	NUM
ccsj-407	426	5	-	-	SYM
ccsj-407	426	6	5	5	NUM
ccsj-407	426	7	)	)	PUNCT
ccsj-407	426	8	,	,	PUNCT
ccsj-407	426	9	267	267	NUM
ccsj-407	426	10	-	-	SYM
ccsj-407	426	11	273	273	NUM
ccsj-407	426	12	.	.	PUNCT
ccsj-407	427	1	thaler	thaler	PROPN
ccsj-407	427	2	,	,	PUNCT
ccsj-407	427	3	r.	r.	PROPN
ccsj-407	427	4	h.	h.	PROPN
ccsj-407	427	5	(	(	PUNCT
ccsj-407	427	6	2016	2016	NUM
ccsj-407	427	7	)	)	PUNCT
ccsj-407	427	8	.	.	PUNCT
ccsj-407	428	1	misbehaving	misbehave	VERB
ccsj-407	428	2	:	:	PUNCT
ccsj-407	428	3	the	the	DET
ccsj-407	428	4	making	making	NOUN
ccsj-407	428	5	of	of	ADP
ccsj-407	428	6	behavioral	behavioral	ADJ
ccsj-407	428	7	economics	economic	NOUN
ccsj-407	428	8	.	.	PUNCT
ccsj-407	429	1	w.w	w.w	PROPN
ccsj-407	429	2	.	.	PROPN
ccsj-407	429	3	norton	norton	PROPN
ccsj-407	429	4	&	&	CCONJ
ccsj-407	429	5	company	company	PROPN
ccsj-407	429	6	.	.	PUNCT
ccsj-407	430	1	wörfel	wörfel	PROPN
ccsj-407	430	2	,	,	PUNCT
ccsj-407	430	3	d.	d.	PROPN
ccsj-407	430	4	,	,	PUNCT
ccsj-407	430	5	schumann	schumann	PROPN
ccsj-407	430	6	,	,	PUNCT
ccsj-407	430	7	j.	j.	PROPN
ccsj-407	430	8	h.	h.	PROPN
ccsj-407	430	9	,	,	PUNCT
ccsj-407	430	10	&	&	CCONJ
ccsj-407	430	11	wangenheim	wangenheim	PROPN
ccsj-407	430	12	,	,	PUNCT
ccsj-407	430	13	f.	f.	PROPN
ccsj-407	430	14	v.	v.	PROPN
ccsj-407	430	15	(	(	PUNCT
ccsj-407	430	16	2022	2022	NUM
ccsj-407	430	17	)	)	PUNCT
ccsj-407	430	18	.	.	PUNCT
ccsj-407	431	1	the	the	DET
ccsj-407	431	2	impact	impact	NOUN
ccsj-407	431	3	of	of	ADP
ccsj-407	431	4	digital	digital	ADJ
ccsj-407	431	5	transformation	transformation	NOUN
ccsj-407	431	6	on	on	ADP
ccsj-407	431	7	marketing	marketing	NOUN
ccsj-407	431	8	and	and	CCONJ
ccsj-407	431	9	consumer	consumer	NOUN
ccsj-407	431	10	behavior	behavior	NOUN
ccsj-407	431	11	.	.	PUNCT
ccsj-407	432	1	journal	journal	PROPN
ccsj-407	432	2	of	of	ADP
ccsj-407	432	3	business	business	NOUN
ccsj-407	432	4	research	research	NOUN
ccsj-407	432	5	,	,	PUNCT
ccsj-407	432	6	123	123	NUM
ccsj-407	432	7	,	,	PUNCT
ccsj-407	432	8	520	520	NUM
ccsj-407	432	9	-	-	SYM
ccsj-407	432	10	532	532	NUM
ccsj-407	432	11	.	.	PUNCT
ccsj-407	433	1	yoon	yoon	PROPN
ccsj-407	433	2	,	,	PUNCT
ccsj-407	433	3	s.	s.	PROPN
ccsj-407	433	4	j.	j.	PROPN
ccsj-407	433	5	,	,	PUNCT
ccsj-407	433	6	&	&	CCONJ
ccsj-407	433	7	park	park	PROPN
ccsj-407	433	8	,	,	PUNCT
ccsj-407	433	9	j.	j.	PROPN
ccsj-407	433	10	e.	e.	PROPN
ccsj-407	433	11	(	(	PUNCT
ccsj-407	433	12	2012	2012	NUM
ccsj-407	433	13	)	)	PUNCT
ccsj-407	433	14	.	.	PUNCT
ccsj-407	434	1	do	do	VERB
ccsj-407	434	2	sensory	sensory	ADJ
ccsj-407	434	3	ad	ad	NOUN
ccsj-407	434	4	appeals	appeal	NOUN
ccsj-407	434	5	influence	influence	NOUN
ccsj-407	434	6	brand	brand	NOUN
ccsj-407	434	7	attitude	attitude	NOUN
ccsj-407	434	8	?	?	PUNCT
ccsj-407	434	9	.	.	PUNCT
ccsj-407	435	1	journal	journal	PROPN
ccsj-407	435	2	of	of	ADP
ccsj-407	435	3	business	business	NOUN
ccsj-407	435	4	research	research	NOUN
ccsj-407	435	5	,	,	PUNCT
ccsj-407	435	6	65(11	65(11	NUM
ccsj-407	435	7	)	)	PUNCT
ccsj-407	435	8	,	,	PUNCT
ccsj-407	435	9	1534	1534	NUM
ccsj-407	435	10	-	-	SYM
ccsj-407	435	11	1542	1542	NUM
ccsj-407	435	12	.	.	PUNCT
ccsj-407	436	1	zaltman	zaltman	NOUN
ccsj-407	436	2	,	,	PUNCT
ccsj-407	436	3	g.	g.	PROPN
ccsj-407	436	4	(	(	PUNCT
ccsj-407	436	5	2003	2003	NUM
ccsj-407	436	6	)	)	PUNCT
ccsj-407	436	7	.	.	PUNCT
ccsj-407	437	1	how	how	SCONJ
ccsj-407	437	2	customers	customer	NOUN
ccsj-407	437	3	think	think	VERB
ccsj-407	437	4	:	:	PUNCT
ccsj-407	437	5	essential	essential	ADJ
ccsj-407	437	6	insights	insight	NOUN
ccsj-407	437	7	into	into	ADP
ccsj-407	437	8	the	the	DET
ccsj-407	437	9	mind	mind	NOUN
ccsj-407	437	10	of	of	ADP
ccsj-407	437	11	the	the	DET
ccsj-407	437	12	market	market	NOUN
ccsj-407	437	13	.	.	PUNCT
ccsj-407	438	1	harvard	harvard	PROPN
ccsj-407	438	2	business	business	PROPN
ccsj-407	438	3	school	school	NOUN
ccsj-407	438	4	publishing	publishing	NOUN
ccsj-407	438	5	.	.	PUNCT