id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
clogic-191907	Sharpe, Matthew	The Logo as Fetish: Marxist Themes in Naomi Klein's No Logo	2019	9	.pdf	application/pdf	4389	166	56	[Klein, 2000: 8] It is only when brand names cease being mere signifiers of products, but also (like Kraft) become in themselves products to be brought and sold, that Klein will speak of logos. You could think of Klein's argument here concerning the difference between brands and logos, that is, as broadly parallel to that which Marx makes about producers versus proletarians.	cache/clogic-191907.pdf	txt/clogic-191907.txt