id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
currentmusicology-5206	Pinson, Heather	Bethany Klein. As Heard on TV: Popular Music in Advertising	2011	6	.pdf	application/pdf	2463	96	44	She introduces reception theory as discussed by socio-musicologists Simon Frith, Sound Effects (1981) and Music for Pleasure: Essays in the Sociology of Pop (1988), and Leonard B. Meyer, Emotion and Meaning in Music (1956), who examine the mass appeal of popular music. Through these and other case studies, Klein traces the development of the music industry's use of popular music in advertising which she argues is a way to have music heard, but hardly the ideal way, giving to advertisers a tool for branding through the reinterpretation of songs (136).	cache/currentmusicology-5206.pdf	txt/currentmusicology-5206.txt