Plane Thermoelastic Waves in Infinite Half-Space Caused


Decision Making: Applications in Management and Engineering  
Vol. 3, Issue 2, 2020, pp. 162-189. 
ISSN: 2560-6018 
eISSN: 2620-0104  

 DOI: https://doi.org/10.31181/dmame2003162b 

* Corresponding author. 

 E-mail addresses: sanjibb@acm.org (S. Biswas)  

MEASURING PERFORMANCE OF HEALTHCARE SUPPLY 
CHAINS IN INDIA: A COMPARATIVE ANALYSIS OF MULTI-

CRITERIA DECISION MAKING METHODS 

Sanjib Biswas 1* 

1 Calcutta Business School, West Bengal, India 
 
Received: 2 August 2020;  
Accepted: 1 October 2020;  
Available online: 11 October 2020. 

 
Original scientific paper 

Abstract: The supply chain forms the backbone of any organization. However, 
the effectiveness and efficiency of every activity get manifested in the financial 
outcome. Hence, measuring supply chain performance using financial metrics 
carries significance. The purpose of this paper is to carry out a comparative 
analysis of supply chain performances of leading healthcare organizations in 
India. In this regard, this paper presents an integrated multi-criteria decision 
making (MCDM) framework wherein we derive the weights of the criteria 
based on experts’ opinions using PIvot Pairwise RElative Criteria Importance 
Assessment (PIPRECIA) method. We then apply three distinct frameworks such 
as Multi-Attributive Border Approximation area Comparison (MABAC), 
Combined Compromise Solution (CoCoSo) and Measurement of alternatives 
and ranking according to COmpromise solution (MARCOS) for ranking 
purpose. In this context, this paper presents a comparative analysis of the 
results obtained from these approaches. The results show that large cap firms 
do not necessarily perform well. Further, the results of three MCDM 
frameworks demonstrates consistency. 

Key words: Healthcare Supply Chain, Financial Metrics, PIPRECIA, MABAC, 
CoCoSo, MARCOS. 

1. Introduction 

With rapid development in information technology and communication technology 
(ICT), consumers' nature and requirements have changed to a great extent in order to 
win the battle at the market place and, more specifically, to survive. Organizations are 
increasingly putting primary emphasis on strengthening the supply chains. The 
performance of the supply chain stands as a critical deciding factor for ensuring 
business sustainability. Hence, Supply Chain Management (SCM) encompasses all 
related decisions to strike a balance between demand and supply, linked with the 
financial outcome (Huang et al., 2008). In other words, SCM addresses the issue of 

mailto:sanjibb@acm.org


Measuring performance of healthcare supply chains in India: A comparative analysis... 

163 

economic sustainability (Al-Hussaini, 2019). Supply chain decision-makers must 
adequately consider two interdependent objectives such as reduction of cost and 
improvement of service levels for contributing to the overall profitability of the 
organization (Parasuraman et al., 1991; Mentzer et al., 1999; Ray et al., 2004; Johnson 
and Templar, 2011). The basic premise of the supply chain concept is built on 
horizontal integration and development, shifting away from the functional brilliance 
(Lester, 1999). Hence, all the activities across the supply chain must be performed in 
sync and directed towards attaining the overall business objectives of meeting the 
needs and requirements of the customers and fulfilling the stakeholders' expectations. 
In effect, supremacy in supply chain performance contributes in achieving overall 
organizational excellence (Ellram et al., 2002; D’Avanzo et al., 2004; Christopher, 
2005) which is beyond the local scope of cost optimization (Lambert and Cooper, 
2000; Ellram and Liu, 2002; Farris and Hutchison, 2002). Supply chain practitioners 
need to connect operational efficiency with financial investment outcomes (LaLonde, 
2000). Though the explicit linkage of supply chain performance with financial 
performance is quite complex to realize (Frohlich and Westbrook, 2001), Christopher 
(1998) mentioned three dimensions of financial performance: profitability, liquidity, 
and productivity or asset utilization in which the contributions of supply chain 
performance can be gauged. Therefore, it is understood that there is a need to bridge 
the gap between the supply chain operational framework consisting of performance 
criteria and the financial metrics for assessing business outcomes. Financial metrics 
help the supply chain decision-makers and executors to understand the impact of the 
operational decisions and efficiency on the overall profitability of the business unit 
(Tan, 1999; Ketzenberg et al., 2006; Kremers, 2010; Kancharla and Hegde, 2016). Also, 
the measurement of supply chain performance in financial terms enables the 
organizations to get an outlook on future earnings, which would value the 
shareholders (Krause et al., 2009). In this regard, Wisner (2011) demonstrated the 
impact of the supply chain's performance on the organization's financial results. 

   Over the years, several researchers have made significant contributions in 
developing comprehensive performance assessment frameworks for supply chains. 
One famous framework, such as the SCOR (Supply Chain Operations Reference) model 
integrates the primary processes (plan, source, make, deliver and return) of supply 
chain operation with the overall strategy of the organization (Kocaoğlu et al., 2013; 
Askariazad and Wanous, 2009; Parkan and Wang, 2007; Lockamy and McCormack, 
2004). The SCOR model enables to interconnect the process efficiency with the 
business effectiveness reflected in, both the financial (e.g., supply chain cost, cost of 
goods sold or COGS, return on assets, return on working capital) and the operational 
(e.g., order fulfillment time, supply chain flexibility, supplier relationship, % yield, 
delivery efficiency, supply chain adaptability, distribution planning, network design) 
outcomes. In this regard, Elgazzar et al. (2012) identified the firm’s financial strategy's 
priorities and put forth a framework to link the SCOR model-based supply chain 
performance measures with financial metrics (identified through Du-Pont ratio 
analysis). In tune with this work, in recent times, many researchers have put their 
efforts into establishing the relationship of supply chain operational performance and 
financial outcome of the organization across the industry (Zhu and Sarkis, 2004; Li et 
al., 2006; Wagner et al., 2012). Innovation is also given due importance for improving 
supply chain performance (Chithambaranathan et al., 2015). As we see that supply 
chain performance depends on several parameters, MCDM methods have been used 
by the researchers. In literature we notice applications of various MCDM frameworks 
related to supply chain performance measurement (For example, Bhagwat and 
Sharma, 2007; Wong and Wong, 2007; Varma et al., 2008; Yang, 2009; Najmi and 



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164 

Makui, 2010; Pramod and Banwet, 2011; Elgazzar et al., 2012; Bhattacharya et al., 
2014; Jothimani and Sarmah, 2014; Rouyendegh et al., 2014; Shafiee et al., 2014; Tyagi 
et al., 2014; Tseng et al., 2014; Dey et al., 2016; Uygun and Dede, 2016; Ghosh and 
Biswas, 2016; Moharamkhani et al., 2017; Govindan et al., 2017; Janaki et al., 2018; 
Sufiyan et al., 2019; Grida et al., 2020).  

In this paper we focus on the healthcare sector in India. In India, healthcare is one 
of the most talked-about and promising sectors in terms of customers’ attachment and 
emotion (Schneller and Smeltzer, 2006), complexity, growth, revenue generation and 
employment potential. The expected business is around INR 8.6 trillion by 2022. The 
sector has been emphasized by the Govt. of India (GOI) as the plan is to spend 2.5 
percent of the country’s GDP in public health by 2025 (Source: IFBE Report). Already 
several initiatives (e.g., Ayushman Bharat) have been conceptualized and 
implemented by the GOI. A healthcare supply chain is said to be inefficient at utilizing 
invested capital, which eventually increases operating costs (Kwon et al., 2016). 
Hence, as compared to supply chain of the other industries (i.e., commercial supply 
chains) there is enough scope for improving the performance (de Vries and Huijsman, 
2011) to bring down the operating through effective utilization of resources, provide 
quality service to the users at an affordable price while maximizing shareholders’ 
returns. This paper intends to carry out a comparative assessment of supply chain 
performance of leading organizations belonging to the healthcare sector in India. 
Financial metrics are used as criteria for assessment. From the methodological point 
of view, in this paper we consider three recently developed MCDM algorithms such as 
MABAC, CoCoSo, and MARCOS. We are interested to examine the competitive positions 
of the sample firms using the lens of these three different algorithms. We aim to 
compare the results obtained from the applied MCDM methods. We see that most of 
the past research considered the methods like Analytic Hierarchy Process (AHP), 
Analytic Network Process (ANP), Decision Making Trial and Evaluation Laboratory 
(DEMATEL), Technique for Order of Preference by Similarity to Ideal Solution 
(TOPSIS) for measuring supply chain performance. Our work uses a combined 
framework of both outranking and compromise solution algorithms.  

This paper adds value to the growing literature in the following way. First, it 
addresses the issue of performance measurement of healthcare organizations in India. 
In the literature, there are evidences of linking supply chain performance with 
financial performance. However, measuring comparative supply chain performances 
based on financial metrics, particularly for health care supply chains in India seems to 
be rare. Second, in this paper we use a combined subjective and objective 
methodology. We apply PIPRECIA method to prioritize the criteria based on the 
opinions of experts in the stated field. We then apply three distinct frameworks such 
as Multi-Attributive Border Approximation area Comparison (MABAC), Combined 
Compromise Solution (CoCoSo) and Measurement of alternatives and ranking 
according to COmpromise solution (MARCOS) for for comparing supply chain 
performance using published financial data. We capture expert opinions for 
understanding relative priorities of the criteria to infuse practitioners’ views which 
provides a basis for comparing the results obtained from three distinct algorithms. In 
this paper, we use a combination of similarity based and compromise solution 
oriented methods. In order to compare supply chain performance, it is not only 
required to find closeness to average standard, but also trading off or compromising 
on performances subject to different attributes assume practical relevance. This is 
required as financial metrics do not reveal a comprehensive view of operational 
performance. Further, to arrive at the conclusion, we use Simple Additive Weighting 
(SAW) method which uses the score values as calculated by MABAC, CoCoSo and 



Measuring performance of healthcare supply chains in India: A comparative analysis... 

165 

MARCOS. To our best knowledge, there has not been any previous work which have 
attempted to compare the performance of the MCDM algorithms used in this paper.  

The rest of the paper is organized as follows. In the section 2, the detailed 
methodology is presented while section 3 encapsulates the findings and includes a 
brief discussion of the findings. Section 4 concludes the paper while pointing out some 
of the implications of this study and future research agenda. 

2. Data and Methodology 

In this paper the following steps are followed for carrying out the research work.  
Step 1: Selection of sample 
Step 2: Identification of the criteria  
Step 3: Determination of criteria weights using expert opinion based PIPRECIA 

method  
Step 4: Comparative ranking based on supply chain performance using MABAC, 

CoCoSo, and MARCOS algorithms 
Step 5: Comparison of ranking results as obtained by using three distinct methods 

and arrive at a combined final ranking  

2.1. Sample 

In this study, leading Indian healthcare organizations listed in BSE, India are 
considered. In the selection of sample organizations, the size of the company is taken 
as the classifier. Accordingly, top 20 companies (Source: the database of the Centre for 
Monitoring Indian Economy Pvt. Ltd., CMIE Prowess IQ) are included under the 
consideration of this study. Table 1 provides the list of such companies.  

Table 1. List of companies under study 

Company Name   Code   Company Name   Code 

Abbott India Ltd.   A1   Glaxosmithkline 
Pharmaceuticals Ltd. 

  A11 

Alembic 
Pharmaceuticals Ltd. 

  A2   Glenmark Pharmaceuticals 
Ltd. 

  A12 

Alkem Laboratories Ltd.   A3   Ipca Laboratories Ltd.   A13 

Aurobindo Pharma Ltd.   A4   Jubilant Life Sciences Ltd.   A14 

Biocon Ltd.   A5   Pfizer Ltd.   A15 

Cadila Healthcare Ltd.   A6   Piramal Enterprises Ltd.   A16 

Cipla Ltd.   A7   Sanofi India Ltd.   A17 

Divi'S Laboratories Ltd.   A8   Strides Pharma Science Ltd.   A18 

Dr. Reddy'S 
Laboratories Ltd. 

  A9   Sun Pharmaceutical Inds. 
Ltd. 

  A19 

Fortis Healthcare Ltd.   A10   Torrent Pharmaceuticals Ltd.   A20 

2.2. Criteria Selection 

In this paper we focus on the following abilities of the supply chains such as 
customer attractiveness through its products and services, profitable utilization of the 
working capital, efficient management of the working capital and inventory, and 
liquidity. Accordingly, we select five criteria for comparing relative supply chain 
performances of the sample organizations.  



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166 

Sales Growth (SG) is a manifest of acceptance of the firm’s products and services in 
the marketplace. SG is an indication of improved product and service quality, 
timeliness in delivery, flexibility, and responsiveness, which increase revenue. Hence, 
SG represents the operational efficiency of the activities carried out across the supply 
chain and holds a positive linkage with supply chain performance (Brewer and Speh, 
2000). It is measured in terms of an incremental difference in sales value over two 
consecutive years. Return on Working Capital (RWC) is an important criterion for 
assessing the performance of supply chain as it entails the asset management 
efficiency of the firms (Okumuş et al., 2019). Cash to Current Liabilities (CCL) or cash 
ratio reflects the liquidity position of an organization. This ratio is one of the indicators 
that the creditors look at before taking loan related decision. CCL shows the ability of 
supply chains to generate cash for meeting short-term requirement such as debt 
repayment.  Inventory not only is a cost element for any organization but also it is a 
part of the total asset (Shah and Shin, 2006). An effective inventory management adds 
to the overall profitability of the firm and hence, Inventory Turnover Ratio (ITR) needs 
to be optimized (Ganesan et al., 2009). ITR indicates the ability of the organization to 
effectively roll out its inventory.  Finally, effective management of Cash Conversion 
Cycle (CCC) increases productivity, revenue generation, and results in a reduction in 
operating costs (Okumuş et al., 2019). Gunasekaran et al. (2004) reflected on the 
significance of converting the materials into cash through sales to ensure the return 
on investment for the shareholders. CCC stands on three components: cash receivables 
from the customer end, cash payables to the suppliers, and cash held up in the form of 
inventories (Richards and Laughlin, 1980). CCC is, therefore, an indicator of the 
efficiency of operations and effectiveness of the operational decisions about working 
capital management (Özbayraka and Akgün, 2006; Bagchi et al., 2012) which 
significantly impacts the profitability of the firms (Jose et al., 1996; Padachi, 2006; 
Lazaridis and Tryfonidis, 2006; Garcia-Teruel and Martinez-Solano, 2007; Falope and 
Ajilore, 2009; Okumuş et al., 2019). Lesser value of CCC signifies better profitability 
(Raheman and Nasr, 2007; Uyar, 2009) and lesser opportunity cost. Researchers 
(Churchill and Mullins, 2001; Farris and Hutchinson, 2002, 2003; Bauer, 2007) have 
pointed out that shorter the period of DSO, better it is for the firms to utilize the 
amount in different activities of the supply chain including sales promotion which has 
a positive impact on the financial performance. Moreover, the higher DSO cycle often 
leads to credit risk. The organizations usually offer discounts against early payments 
to encourage customers and maintain a mutual relationship (Moran, 2011). The 
nature of DIO in this context posits a challenge to the firms. Shah and Shin (2007) 
opined that drawing relationships between inventory holding and firm performance. 
The decisions on inventory management stand a bit complex. On one side, a higher 
inventory level ensures the timely availability of products. It enables the organizations 
to combat the effect of surge demand while on the other side, holding an additional 
inventory shot up the carrying costs and other potential hidden losses and bear a 
negative impact on the firm’s liquidity. Keeping excess inventory results in forecasting 
error and becomes a potential cause of the Bullwhip effect (Tangsucheeva and Prabhu, 
2013). Overall lower the DIO better is the performance of the supply chain (Chen et 
al., 2005; Singhal, 2005; Swamidass, 2007; Koumanakos, 2008; Capkun et al., 2009). 
On the other hand, more is the value of DPO, better will it be for the firms as the 
liquidity position is improved (Stewart, 1995). However, here lies a situation of 
tradeoff. Extending the payment cycle has a significant negative impact on the 
relationship between the firm and the suppliers (Fawcett et al., 2010). Modern SCM 
concepts believe in an end-to-end seamless operation, which demands integration 
among different chain members and mutual development. Higher DPO often generates 



Measuring performance of healthcare supply chains in India: A comparative analysis... 

167 

a strangulated effect as many suppliers face a liquidity crisis, often results in reduced 
service level (Raghavan and Mishra, 2011; Timme and Wanberg, 2011). It is evident 
from the literature that the researchers are of double way opinions. For example, 
Farris and Hutchison (2002) advocated for longer DPO, while Deloof (2003) and 
Garcia-Teruel and MartinezSolano (2007) observed evidence of better performance 
with shorter DPO. In general, within a toleration level as set by the nature of the 
relationship among the suppliers and users, type of supply, and terms and conditions 
of the service level agreements, it is a common notion to consider higher DPO for 
better functioning of the organizations within the CCC. Some of the recent studies also 
have reported the use of financial metrics for comparing supply chain performances 
(Avelar-Sosa et al., 2019; Fekpe and Delaporte, 2019; Tripathi et al., 2019). Table 2 
summarizes the criteria considered for this study.  

Table 2. List of criteria 

Criteria Code   UOM   Definition   Effect 
Direction 

SG C1   Times    (Salest-Sales t-1)/ Sales t-1   (+) 

RWC C2   Times    Earnings before Interest, 
Depreciation, Tax and 

Amortization divided by Working 
Capital 

  (+) 

CCL C3   Times   Cash and marketable 
securities/current liabilities 

  (+) 

ITR C4   Times    Cost of goods sold/average 
inventory 

  (+) 

CCC C5   Days    The average time elapsed 
between cash disbursement and 

collection 

  (-) 

2.3. Methods 

General Notations: 

Ai = No. of alternative options (Healthcare companies in this paper); i =
1,2, … . m  
Cj = No. of Criteria; j = 1,2, … . n  

X =  [Xij]m×n
 ; Decision Matrix 

Xij = Performance value of ith alternative for jth criterion   

𝑋𝑗
𝑚𝑎𝑥 = Maximum value for criterion j  

𝑋𝑗
𝑚𝑖𝑛 = Minimum value for criterion j  

𝑊j = Weight or importance level for the criterion j  

R =  [rij]m×n
 ; Normalized Decision Matrix 

rij = Normalized performance value of ith alternative for jth criterion   

2.3.1. PIPRECIA Method 

       PIPRECIA is an extension of the widely used group decision making approach 
such as Stepwise Weight Assessment Ratio Analysis (SWARA) method as developed 
by Kersuliene et al. (2010). Most often in real-life situations, it is very difficult for 



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168 

reaching a consensus while a considerably larger set of decision makers attempts to 
find out the expected importance of a set of criteria and order them. The 
computational steps of PIPRECIA are quite similar to SWARA, but it provides a 
freedom not to put emphasis on sorting out the criteria based on expected significance 
in a group decision making environment (Biswas and Pamucar, 2020; Stanujkic et al., 
2017; Keršulienė and Turskis, 2011). The computational steps as described by 
Stanujkic et al. (2017) are as follows: 

Step 1: Selection of a set of relevant criteria for evaluating the alternatives. 
Step 2: (Optional) Sort the criteria according to their expected significances as 

rated by the decision makers in descending order. For a small number of experts, it 
works well; however, for a large group of respondents, it is very difficult to arrive at a 
bias-free group consensus. Hence, in that case this step is not required. 

Step 3: Determination of the relative importance of the criteria. Starting from the 
second criterion, the relative importance or significance of any criterion Cj is given by: 

𝑆𝑗
𝑟 =  {

> 1                        when Cj ≻ Cj−1 

1                             when Cj = Cj−1
< 1                         when Cj ≺ Cj−1

 (1) 

 Here, ‘r’ denotes a particular respondent among all.     
Step 4: Find out the coefficient 𝐾𝑗

𝑟  

𝐾𝑗
𝑟 =  {

1                 when j = 1

2 − 𝑆𝑗
𝑟        when j > 1

      (2) 

Step 5: Determine the recalculated criteria weights 

𝑄𝑗
𝑟 =  {

1                 when j = 1
𝑄𝑗−1

𝑟

𝐾𝑗
𝑟            when j > 1

   (3) 

Step 6: Calculate the relative criteria weights 

𝑊𝑗
𝑟 =  

𝑄𝑗
𝑟

∑ 𝑄𝑗
𝑟𝑛

𝑗=1

  (4) 

In a group decision making environment for each decision maker, the above steps 
need to be carried out. Finally, for obtaining the group weight calculation, in a simple 
sense, geometric mean (GM) of individual weights is calculated (Stanujkic et al., 2017) 
as given by: 

𝑊𝑗
∗ = (∏ 𝑊𝑗

𝑟𝑅
𝑟=1 )

1/𝑅
   (5) 

Here, ‘R’ is the total number of respondents. 
Final criteria weights are given by: 

 𝑊𝑗 =  
𝑊𝑗

∗

∑ 𝑊𝑗
∗𝑛

𝑗=1

   (6) 

2.3.2. MABAC Method  

         MABAC uses the distance of the alternatives from the boundary 
approximation area (Upper Approximation Area or UAA for ideal or desirable 
solutions and Lower Approximation Area or LAA for non-ideal or non-desirable 
solutions along with Border Approximation Area or BAA) based the performance 
values under the influence of the criteria (Pamučar and Ćirović, 2015). This method is 
a widely used approach (Debnath et al., 2017) as  



Measuring performance of healthcare supply chains in India: A comparative analysis... 

169 

- It produces a stable solution as compared to TOPSIS and VIKOR (Pamučar and 
Ćirović, 2015) 

- It works with qualitative and quantitative data to classify the best, the worst, 
and borderline solutions (Roy et al., 2018) 

- It is based on a comprehensive, rational and sensible algorithm (Xue et al., 
2016) 

- It compares the alternatives on relative strength and weakness dimensions 
under the effect of the criteria (Roy et al., 2016).   

       This method has been applied in solving several social science related decision 
making problems (Yu et al., 2017; Sharma et al., 2018; Vesković et al., 2018; Roy et al., 
2018; Biswas et al., 2019). The methodological steps (in brief) are as under: 

Step 1: Formation of the decision matrix  X  
Step 2: Formation of the normalized decision matrix R  
Normalization: 

rij =  
(Xij− Xj

min)

(Xj
max− Xj

min)
 ; For beneficial criteria  (7) 

rij =  
(Xij− Xj

max
)

(Xj
min− xj

max)
 ; For non-beneficial criteria (8) 

Step 3: Construction of the weighted normalization matrix Y =  [Yij]m×n
 

Where, 
  Yij =  Wj(rij + 1)        (9) 

Step 4: Determination of the Border Approximation Area (BAA) represented as 

T =  [Tj]1×n
 

Where, Tj =  (∏ Yij
m
i=1 )

1/m
  (10) 

Step 5: Derive Q Matrix related to the separation of the alternatives from BAA 
Q = Y-T (11) 

A particular alternative Ai is said to be belonging to the Upper Approximation Area 
(UAA) i.e. T+ if Qij > 0 or Lower Approximation Area (LAA) i.e. T

−  if Qij < 0 or BAA i.e. 

T if Qij = 0. 

The alternative Ai is considered to be the best among the others if more numbers 
of criteria pertaining to it possibly belong to  T+ . 

Step 6: Ranking of the alternatives in descending order based on the final appraisal 
score given by  
Si =  ∑ Qij

n
j=1   (12) 

2.3.3. CoCoSo Method  

      The primary objective of any MCDM framework is to determine the best 
feasible solution among the available options under the influence of the set of relevant 
criteria. Now, in real-life situations, many times these criteria are characterized by 
non-commensurable and conflicting nature. Under this circumstance, there is no 
alternative which can satisfy the requirements of all the criteria to a considerable 
extent. Hence, decision makers need to accept a tradeoff or compromise solution 
subject to the criteria considered. Looking into it, researchers have attempted to 
develop such models which can deal with multiple criteria (conflicting nature) based 
compromise solution. The popular techniques such as TOPSIS, COPRAS and VIKOR 
have been used extensively in this regard. However, these techniques suffer from 
following issues 



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170 

- TOPSIS and VIKOR consider the negative ideal solution while calculating the 
Euclidean distance of each alternative 

- The traditional COPRAS and TOPSIS methods do not provide meaningful 
solutions when work with mixed data and suffer fro Bagchi m rank reversal 
phenomena (Aouadni et al., 2017) 

 Under this situation, CoCoSo (Yazdani et al., 2018) works with weight aggregation 
process based on grey relational generation (which enables to cope up with conflicts) 
and incorporates the following features: 

- It uses the power of weights for aggregation. As a result, it provides relatively 
stronger distance measurement for modelling purposes. 

- For validation of ranking result (i.e., index) it uses three different aggregation 
strategies to generate the cumulative score. Therefore, it gives a complete 
ranking index taking compromising and conflicting situations into account. 

- In a nutshell, this method is an integration of simple additive weighting and 
exponentially weighted product models. 

The methodological steps can be described as follows (Yazdani et al., 2018): 
Step 1: Formation of the decision matrix  X  
Step 2: Derive the normalized decision matrix  R  
CoCoSo follows a normalization process suggested by Zeleny (1973). Accordingly, 

the normalized values are obtained as: 

rij =  
Xij−Xj

min 

Xj
max− Xj

min  (For beneficial criteria)  (13) 

rij =  
Xj

max
−Xij 

Xj
max− Xj

min  (For non-beneficial criteria) (14) 

Step 3: Determine the aggregate of the weighted normalized performance values 
as given by 
Si = ∑ Wj

n
j=1  rij  (15) 

Step 4: Calculation of the aggregate of the power weight of comparability values 

Pi =  ∑ (rij)
Wjn

j=1   (16) 

Step 5: Calculations of the relative weights of the alternatives 
For this step, in CoCoSo method the relative weights are calculated in three ways 

such as  

ki1 =  
Pi+Si

∑ (Pi+Si)
m
i=1

  (17) 

ki2 =  
Si

min
𝑖

Si
+

Pi

min
𝑖

Pi
  (18) 

ki3 =  
𝛼(𝑆𝑖)+(1−𝛼)Pi

(𝛼 max
𝑖

Si+(1−𝛼) max
𝑖

Pi)
  (19) 

Here, these three strategies consider weighted arithmetic average; relative scores 
based on sum and product of performance values and allow the decision makers to 
flexibly select the 𝛼 values which can vary from 0 to 1 (the usual value being 0.5). 

Step 6: Find out the final ranking score  
The final ranking of the alternatives is done depending on the overall ki value 

(higher value implies more importance) which is given as: 

ki =  (ki1 ki2ki3)
1/3 +

1

3
 (ki1 + ki2 + ki3)  (20) 

2.3.4. MARCOS Method 

This method is a new addition to the portfolio of compromise solution based MCDA 
(Stević et al., 2020). It has been used in solving complex research problems (Stević and 
Brković, 2020; Stanković et al., 2020). The procedural steps are explained below: 



Measuring performance of healthcare supply chains in India: A comparative analysis... 

171 

Step 1: Formation of the extended decision matrix (EDM) 
In the EDM the first row is occupied by the anti-ideal solution (AIS) values and the 

last row indicates the ideal solution (IS) values. 
AIS indicates the most pessimistic choice whereas IS is the most optimistic 

selection. The values are calculated as follows. 

𝐴𝐼𝑆 =  min
𝑖

𝑥𝑖𝑗  𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽
+; max

𝑖
𝑥𝑖𝑗  𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽

−   (21) 

𝐼𝑆 =  max
𝑖

𝑥𝑖𝑗  𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽
+; min

𝑖
𝑥𝑖𝑗  𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽

−   (22) 

Here, 𝐽+ represents a set of beneficial criteria (whose effect direction is +ve) and 
𝐽− indicates a set of non-beneficial criteria (having –ve effect direction). 

Step 2: Normalization 
The normalized values are given by (using linear normalization 

rij =  
Xij−AIS

IS− AIS
  (𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽+)  (23) 

rij =  1 −
Xij−AIS

IS− AIS
  (𝑤ℎ𝑒𝑛 𝑗 ∈ 𝐽−) (24) 

Step 3: Formation of weighted matrix 

Vij = wjrij   (25) 
Step 4: Calculation of utility degrees alternatives with respect to IS and AIS 

𝐾𝑖
− =  

𝑆𝑖

𝑆𝐴𝐼𝑆
    (26) 

𝐾𝑖
+ =  

𝑆𝑖

𝑆𝐼𝑆
    (27) 

Where, 

𝑆𝑖 =  ∑ Vij 
𝑛
𝑗=1   (28) 

 
Step 5: Determination of utility functions with respect to IS and AIS 

f(𝐾𝑖
−) =  

𝐾𝑖
+

𝐾𝑖
++ 𝐾𝑖

−  (29) 

f(𝐾𝑖
+) =  

𝐾𝑖
−

𝐾𝑖
++ 𝐾𝑖

− (30) 

 
Step 6: Calculation of the utility function values for the alternatives 

 f(𝐾𝑖 ) =  
𝐾𝑖

++ 𝐾𝑖
−

1+ 
1− f(𝐾

𝑖
+)

f(𝐾
𝑖
+)

+
1− f(𝐾𝑖

−)

f(𝐾
𝑖
−)

 

 (31) 

 
Decision rule:  The higher is the utility value, better is the alternative           

3. Findings and Discussion  

Table 4-7 present the step by step derivation of the criteria weights using PIPRECIA 
method. For this purpose, we have approached to three experts who have substantial 
experience in the stated field. Table 3 provides a summary of experts’ profiles. In the 
tables 4-6, their responses are summarized and subsequently, values of the 
parameters are calculated using eq. (2), (3), and (4). 

Table 3. Experts’ profiles 

Expert  1 2 3 
Experience  10 years 18 yrs 25 years 

Industry  Healthcare Healthcare, FMCG Chemical, Healthcare 



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172 

Table 4. Response of Expert 1 & Weights of the Criteria 

Criteria Code Sj1 Kj1 Qj1 Wj1 
SG C1  1.000 1.000 0.2247 

RWC C2 1.15 0.850 1.176 0.2643 
CCL C3 0.8 1.200 0.980 0.2203 
ITR C4 0.4 1.600 0.613 0.1377 

NWCC C5 1.1 0.900 0.681 0.1530 

Table 5. Response of Expert 2 & Weights of the Criteria 

Criteria Code Sj2 Kj2 Qj2 Wj2 
SG C1  1.000 1.000 0.2180 
RWC C2 1.25 0.750 1.333 0.2907 
CCL C3 0.55 1.450 0.920 0.2005 
ITR C4 0.8 1.200 0.766 0.1671 
NWCC C5 0.65 1.350 0.568 0.1238 

Table 6. Response of Expert 3 & Weights of the Criteria 

Criteria Code Sj3 Kj3 Qj3 Wj3 
SG C1  1.000 1.000 0.2787 
RWC C2 0.8 1.200 0.833 0.2323 
CCL C3 0.9 1.100 0.758 0.2111 
ITR C4 0.75 1.250 0.606 0.1689 
NWCC C5 0.45 1.550 0.391 0.1090 

 
Now by applying eq. (5) and (6), we derive the final weights of the criteria (see table 
7). 

Table 7. Weights of the Criteria 

Criteria Code Wj* Wj 

SG C1 0.239 0.2401 

RWC C2 0.261 0.2626 

CCL C3 0.210 0.2115 

ITR C4 0.157 0.1579 

NWCC C5 0.127 0.1279 

 
It is important to ensure harmony in a typical group decision making format. For 

this purpose, we check the consistency of each individual expert’s rating with the 
aggregated final weight. We calculate Spearman’s ρ using IBM SPSS (version 24) 
software. Spearman’s ρ measures the degree of interrelation in terms of the 
correlation coefficient among the variables compared. Table 8 shows that individual 
decisions are in sync with the group opinion. 
  



Measuring performance of healthcare supply chains in India: A comparative analysis... 

173 

Table 8. Consistency check I 

 Group_Weight 

Weight_Exp_1 .945* 

Weight_Exp_2 .951* 

Weight_Exp_3 .910* 
* Correlation is significant at the 0.05 level (2-tailed). 

Now, we move to rank the sample organizations based on their comparative supply 
chain performance. Table 9 exhibits performance values of the alternatives 
(organizations) under different criteria as considered here. 
 

Table 9. Decision matrix 

Weight 0.2401 0.2626 0.2115 0.1579 0.1279 

Criteria 
C1 C2 C3 C4 C5 

(+) (+) (+) (+) (-) 

Company           

A1 0.0973 0.4011 1.96 6.06 90.18 

A2 0.2428 2.1991 0.12 4.11 101.15 

A3 0.1063 1.2033 0.29 5.76 -5.31 

A4 0.1897 0.8828 0.01 2.7 240.85 

A5 -0.2638 0.4479 0.54 5.35 144.47 

A6 0.1147 2.0538 0.04 4.9 195.12 

A7 0.0857 0.5013 0.95 4.31 266.65 

A8 0.2713 0.5612 1.69 2.79 242.32 

A9 0.1353 0.5313 0.73 4.6 206.03 

A10 -0.0084 -0.4166 0.02 15.46 -68.32 

Weight 0.2401 0.2626 0.2115 0.1579 0.1279 

Criteria 
C1 C2 C3 C4 C5 

(+) (+) (+) (+) (-) 

Company           

A11 0.0809 1.5779 0.41 6.43 37.95 

A12 0.1372 0.8885 0.12 4.38 66.8 

A13 0.1285 0.6983 0.35 3.52 209.58 

A14 0.031 -1.8818 0.01 6.43 41.2 

A15 0.051 0.4464 2.15 5.38 21.52 

A16 0.0703 -0.0758 0.08 14.29 17.57 

A17 0.1121 0.8037 0.69 5.74 83 

A18 0.0684 1.4684 0.24 3.46 126.97 

A19 0.1422 -0.8247 0.04 3.69 233.16 

A20 0.3413 4.0801 0.19 3.96 237.09 

Next, we carry out the comparative analysis of the organizations under study using 
the MCDM algorithms as used here. First, we apply MABAC method. Table 10 shows 
the final rankings based on appraisal scores, obtained using eq. 7-12. Proceeding 
further, we compare the performances of sample organizations using the compromise 
solution approach CoCoSo. Using the eq. 13-20 we derive the competitive positions of 



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174 

the alternatives (see table 11). Finally, table 12 highlights the findings in terms of 
ranking of the organizations derived as per the procedural steps (eq. 21-31) of the 
latest compromise solution based MCDM methodology such as MARCOS. 
In order to check the consistency among the results obtained from three distinct 
algorithms, We calculate Kendall’s τ and Spearman’s ρ using IBM SPSS (version 24) 
software. Spearman’s ρ measures the degree of interrelation in terms of the 
correlation coefficient among the variables compared while Kendall’s τ measures the 
probability of concordance and discordance among them (Nelsen, 1992).  

Table 10. Ranking result (MABAC) 

Company Sum (Si) Rank_MABAC Company Sum (Si) Rank_MABAC 
A1 0.1592 3 A11 0.0758 6 
A2 0.0859 5 A12 0.0028 11 
A3 0.0658 9 A13 -0.0515 16 
A4 -0.0748 17 A14 -0.1371 18 
A5 -0.1519 20 A15 0.1794 1 
A6 -0.0053 13 A16 0.0713 7 
A7 -0.0299 15 A17 0.0561 10 
A8 0.1100 4 A18 -0.0215 14 
A9 -0.0039 12 A19 -0.1507 19 

A10 0.0664 8 A20 0.1610 2 

Table 11. Ranking result (CoCoSo) 

Company ki Rank_CoCoSo Company ki Rank_CoCoSo 
A1 2.170174 3 A11 2.060398 6 
A2 2.067633 4 A12 1.880885 11 
A3 2.036865 8 A13 1.699495 15 
A4 1.42355 18 A14 1.357961 19 
A5 1.270518 20 A15 2.202375 1 
A6 1.860046 12 A16 2.062095 5 
A7 1.475917 16 A17 1.993071 9 
A8 1.922084 10 A18 1.792973 14 
A9 1.817654 13 A19 1.44915 17 

A10 2.038985 7 A20 2.185628 2 

Table 12. Ranking result (MARCOS) 

 Company Ki- Ki+ f(Ki-) f(Ki+) f(Ki) Rank 
A1 4.211465 0.617644 0.12790 0.8721 0.606271 3 
A2 3.704441 0.543284 0.12790 0.8721 0.533281 6 
A3 2.911298 0.426964 0.12790 0.8721 0.419103 15 
A4 3.282138 0.481351 0.12790 0.8721 0.472488 10 
A5 2.103364 0.308474 0.12790 0.8721 0.302795 19 
A6 3.552041 0.520934 0.12790 0.8721 0.511342 8 
A7 3.787117 0.55541 0.12790 0.8721 0.545183 5 
A8 4.735647 0.694519 0.12790 0.8721 0.681731 2 
A9 3.62839 0.532131 0.12790 0.8721 0.522333 7 

A10 2.539582 0.372449 0.12790 0.8721 0.365591 18 
A11 3.248171 0.476369 0.12790 0.8721 0.467598 12 
A12 2.849102 0.417843 0.12790 0.8721 0.410149 16 



Measuring performance of healthcare supply chains in India: A comparative analysis... 

175 

 Company Ki- Ki+ f(Ki-) f(Ki+) f(Ki) Rank 
A13 3.277273 0.480637 0.12790 0.8721 0.471788 11 
A14 1.602783 0.23506 0.12790 0.8721 0.230732 20 
A15 3.959377 0.580673 0.12790 0.8721 0.569981 4 
A16 3.090712 0.453276 0.12790 0.8721 0.444931 13 
A17 3.36252 0.493139 0.12790 0.8721 0.484059 9 
A18 3.018697 0.442715 0.12790 0.8721 0.434564 14 
A19 2.642797 0.387586 0.12790 0.8721 0.38045 17 
A20 5.103074 0.748405 0.12790 0.8721 0.734625 1 

For identifying top and worst performers, the geometric mean of the year wise 
ranks is calculated for each organization. In literature, there are instances where 
researchers (Basak and Saaty, 1993; Barzilai and Lootsma, 1997; Stanujkic et al., 2015) 
have mentioned the use of the geometric mean in finding out the synthesized view to 
reach group consensus in case different opinions or methodologies are adopted. In 
these cases, the geometric mean is a useful measure for averaging (Fleming and 
Wallace, 1986). But, in this paper, for more objective evaluation, we use Simple 
Additive Weighting (SAW) method to compare the results obtained from three 
algorithms used here. We take the score values of the alternatives obtained from each 
algorithm and apply SAW method (Simanaviciene and Ustinovichius, 2010) using 
linear max-min normalization. We assign equal priorities to all three algorithms. Table 
13 provides the summary of rankings and table 14 shows the result of the consistency 
test. For further investigation we perform related sample Wilcoxon Signed Rank Test 
(WSRT). Table 15 indicates the test result. The null hypothesis for WSRT states that 
the median of differences between rankings of any two algorithms is equal to zero. 

Table 13. Ranking summary 

Company Ranking Results Final Rank 
(SAW) MABAC CoCoSo MARCOS 

A1 3 3 3 3 
A2 5 4 6 5 
A3 9 8 15 9 
A4 17 18 10 17 
A5 20 20 19 19 
A6 13 12 8 11 
A7 15 16 5 16 
A8 4 10 2 4 
A9 12 13 7 12 

A10 8 7 18 10 
A11 6 6 12 6 
A12 11 11 16 13 
A13 16 15 11 15 
A14 18 19 20 20 
A15 1 1 4 2 
A16 7 5 13 7 
A17 10 9 9 8 
A18 14 14 14 14 
A19 19 17 17 18 
A20 2 2 1 1 

     
 



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176 

Table 14. Consistency test II 

  
  

Rank  
MABAC 

Rank  
CoCoSo 

Rank  
MARCOS 

Final  
Rank 

Kendall's tau 

Rank_MABAC 1       
Rank_CoCoSo .884** 1     
Rank_MARCOS .463** .368* 1   
Final_Rank .895** .842** .526** 1 

Spearman's 
rho 

Rank_MABAC 1       
Rank_CoCoSo .959** 1     
Rank_MARCOS .638** .528* 1   
Final_Rank .980** .952** .690** 1 

** Correlation is significant at the 0.01 level (2-tailed). 
* Correlation is significant at the 0.05 level (2-tailed). 

Table 15. Result of WSRT 

Pair Significance Value* Decision 
MABAC and CoCoSo 0.439 The null hypothesis is supported 

MABAC and MARCOS 0.965 The null hypothesis is supported 
MARCOS and CoCoSo 1.000 The null hypothesis is supported 

* at the 0.05 level (Asymptotic significance, 2-sided) 

In order to check the stability of the results obtained by using these three 
algorithms we carry out the sensitivity analysis. Sensitivity analysis is useful for 
achieving a rational and reliable results while reducing subjectivity and bias 
(Mukhametzyanov and Pamucar, 2018; Pamučar et al., 2016). For carrying out the 
sensitivity analysis, we perform four experients wherein we replace the weights of the 
criteria other than that holds the highest weight. It means in each experiement, the 
weight of a particular criterion (not having the highest weight) gets replaced with the 
highest value while keeping the priorities of other criteria same. Accordingly, we rank 
the companies under each circumstance applying all three methods as mentioned 
here. Table 16 describes the experiments done for carrying out the sensitivity analysis. 
Table 17-22 demonstrates the results of sensitivity analysis for all the MCDM 
frameworks. 

Table 16. Experimental cases for sensitivity analysis 

Criteria 
Weights 

Actual Case 1 Case 2 Case 3 Case 4 
C1 0.2401 0.2626 0.2401 0.2401 0.2401 
C2 0.2626 0.2401 0.2115 0.1579 0.1279 
C3 0.2115 0.2115 0.2626 0.2115 0.2115 
C4 0.1579 0.1579 0.1579 0.2626 0.1579 
C5 0.1279 0.1279 0.1279 0.1279 0.2626 

 
 
 
 
 
 



Measuring performance of healthcare supply chains in India: A comparative analysis... 

177 

Table 17. Result of sensitivity analysis (MABAC) 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 
A1 3 2 2 2 2 
A2 5 5 8 10 9 
A3 9 9 10 8 5 
A4 17 17 17 18 18 
A5 20 20 20 20 19 
A6 13 13 14 13 15 
A7 15 15 13 14 16 
A8 4 4 3 5 8 
A9 12 12 11 11 12 

A10 8 8 7 3 3 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 
A11 6 7 6 7 6 
A12 11 11 12 12 11 
A13 16 16 16 16 17 
A14 18 18 18 17 14 
A15 1 1 1 1 1 
A16 7 6 5 4 4 
A17 10 10 9 9 7 
A18 14 14 15 15 13 
A19 19 19 19 19 20 
A20 2 3 4 6 10 

Table 18. Consistency check III (Among the rankings obtained through 

sensitivity analysis for MABAC) 

  Actual Case1 Case2 Case3 Case4 

Kendall's tau 

Actual 1         
Case1 .979** 1       
Case2 .895** .916** 1     
Case3 .821** .842** .884** 1   
Case4 .705** .726** .726** .842** 1 

Spearman's rho 

Actual 1         
Case1 .997** 1       
Case2 .977** .982** 1     
Case3 .935** .946** .971** 1   
Case4 .863** .878** .892** .950** 1 

** Correlation is significant at the 0.01 level (2-tailed). 
  



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178 

Table 19. Result of sensitivity analysis (CoCoSo) 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 
A1 3 3 2 4 3 
A2 4 4 7 9 8 
A3 8 8 8 6 5 
A4 18 18 18 23 19 
A5 20 20 20 24 20 
A6 12 12 13 13 14 
A7 16 16 16 21 18 
A8 10 10 10 10 11 
A9 13 13 12 12 13 

A10 7 7 5 1 2 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 
A11 6 6 6 5 6 
A12 11 11 11 11 9 
A13 15 15 15 19 15 
A14 19 19 19 22 16 
A15 1 1 1 3 1 
A16 5 5 4 2 4 
A17 9 9 9 8 7 
A18 14 14 14 14 12 
A19 17 17 17 20 17 
A20 2 2 3 7 10 

Table 20. Consistency check IV (Among the rankings obtained through 

sensitivity analysis for CoCoSo) 

  Actual Case1 Case2 Case3 Case4 

Kendall's tau 

Actual 1         
Case1 1.000** 1       
Case2 .937** .937** 1     
Case3 .800** .800** .863** 1   
Case4 .737** .737** .800** .874** 1 

Spearman's rho 

Actual 1         
Case1 1.000** 1       
Case2 .986** .986** 1     
Case3 .916** .916** .956** 1   
Case4 .890** .890** .926** .970** 1 

** Correlation is significant at the 0.01 level (2-tailed). 
  



Measuring performance of healthcare supply chains in India: A comparative analysis... 

179 

Table 21. Result of sensitivity analysis (MARCOS) 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 

A1 3 3 3 3 4 
A2 6 6 7 8 10 
A3 15 15 15 15 17 
A4 10 10 11 14 7 
A5 19 19 19 19 18 
A6 8 8 9 11 9 
A7 5 5 5 6 3 
A8 2 2 1 1 1 
A9 7 7 6 7 5 

A10 18 18 18 10 19 

Company 
Ranks under different cases 

Actual Case 1 Case 2 Case 3 Case 4 

A11 12 12 12 12 15 
A12 16 16 16 17 16 
A13 11 11 10 13 8 
A14 20 20 20 20 20 
A15 4 4 4 4 6 
A16 13 13 13 5 13 
A17 9 9 8 9 12 
A18 14 14 14 16 14 
A19 17 17 17 18 11 
A20 1 1 2 2 2 

Table 22. Consistency check V (Among the rankings obtained through 

sensitivity analysis for MARCOS) 

  Actual Case1 Case2 Case3 Case4 

Kendall's tau 

Actual 1         
Case1 1.000** 1       
Case2 .958** .958** 1     
Case3 .758** .758** .800** 1   
Case4 .768** .768** .768** .589** 1 

Spearman's rho 

Actual 1         
Case1 1.000** 1       
Case2 .994** .994** 1     
Case3 .872** .872** .880** 1   
Case4 .917** .917** .920** .758** 1 

** Correlation is significant at the 0.01 level (2-tailed). 

This study reveals a number of observations. First, we observe that there is a 
variation in the comparative positions of the sample organizations as derived by using 
three MCDM frameworks. Top five positions are occupied by a same group of 
companies with some variations within the group. However, we see the bottom five 
group shows considerable changes in the positions as we apply three methods. 
Second, if we analyze specifically, MABAC based ranking shows highest correlation 
with the aggregate final result. Among the methods, the results obtained from MABAC, 
CoCoSo, and MARCOS are statistically consistent with each other as it gets revealed 



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180 

from table 14. Here, MABAC and CoCoSo show more consistency between the results 
obtained by using these algorithms. Third, considering overall, we find that the large 
cap firms have not done well as far as supply chain performance is concerned. Fourth, 
we observe that all methods responds more or less in a similar fashion to the 
sensitivity analysis. However, looking at the values of correlation coefficients, one can 
infer that CoCoSo performs slightly better under different situations. Figure 1-3 
graphically present the result of sensitivity analysis for all three methods.  
 

 

Figure 1. Sensitivity Analysis (MABAC) 

 

Figure 2. Sensitivity Analysis (CoCoSo) 

 
 

0

5

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15

20
1

2
3

4

5

6

7

8

9
10

11
12

13

14

15

16

17

18

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20

Actual

case 1

case 2

case 3

case 4

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Measuring performance of healthcare supply chains in India: A comparative analysis... 

181 

 

Figure 3. Sensitivity Analysis (MARCOS) 

4. Conclusion 

In this study, we attempt to compare a number of leading healthcare companies 
based on their supply chain performances measured in financial terms. For this 
purpose, we present a comparative analysis of three distinct algorithms such as 
MABAC, CoCoSo and MARCOS. We find that the large cap firms do not perform well. 
The results obtained from three MCDM frameworks show consistency while CoCoSo 
appears to be comparatively better. The present study has a number of managerial 
and social implications. First, with the effects of the factors like increasing population 
and pollution level, transformation in the climate, and changes in the lifestyle, 
healthcare operations have become critical and delicate in nature particularly in the 
diverse country like India. In addition, as the level of competition has got amplified to 
a large extent, the pressure of reducing prices for providing requisite service invokes 
a focused approach by the service providers. SCM is one of the key areas which can 
provide a competitive edge to the organizations. Hence, measuring supply chain 
performances following a multiple criteria based holistic framework linked with 
financial outcomes enables the organizations to take appropriate strategic and 
operational decisions. This study provides such a framework. Second, understanding 
relative performances of the focused organization and its competitors help the 
decision makers to take the appropriate futuristic course of actions. Third, most often 
policy makers need to know the nature of the industry and performances of the key 
players for formulating policies for the sector. The findings show significant variations 
across the organizations which might help the policy makers and industry analysts to 
intervene and formulate contemporary policies. Fourth, many a times the price for the 
offered services is decided from a cost plus margin point of view. Heath care is a typical 
sector where this approach often creates a disconnect between the service provider 
and the service users (i.e., the patients). This eventually impacts on the long-term 
business growth and brand value of the organization. Measuring supply chain 
performance and delving into its impact on the profitability of the organization helps 
the decision makers to come up with innovative and robust service offerings at an 
affordable price. Finally, the comparative analysis of MCDM algorithms. However, in 
the present study, the opinions of a few experts have been sought for measuring 
financial performances of the healthcare supply chains. In the future study, a larger 

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case 2

case 3

case 4



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182 

group of experts and consumers can be approached to identify critical success factors 
for the healthcare supply chains and based on that a comparative assessment may be 
carried out. Nevertheless, we believe that this limitation does not necessarily dilute 
the usefulness and relevance of this work. 

Acknowledgment: The author would like to express his sincere gratitude to all 
anonymous reviewers whose remarks have helped to improve the quality of this work. 
Further, the author extends sincere thanks to Ms. Priyanka Roy and Mr. Shouvik 
Sarkar, PGDM graduate students at Calcutta Business School for their immense 
support in data collection and formatting. 

Author Contributions: The author takes public responsibility for appropriate 
portions of the content.  

Funding: This research received no external funding. 

Conflicts of Interest: The author declare no conflicts of interest. 

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