id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1053	Leckenby, John D.; Cannon, Hugh M.; Li, Hairong	FReach Teach: A Computer-Based System for Teaching Advertising Media Planning	1998	2	.pdf	application/pdf	1699	62	27	A COMPUTER-BASED SYSTEM FOR TEACHING ADVERTISING MEDIA PLANNING Developments in Business Simulation and Experiential Learning, Volume 25, 1998 FREACH TEACH: A COMPUTER-BASED SYSTEM FOR TEACHING ADVERTISING MEDIA PLANNING John D. Leckenby, The University of Texas Hugh M. Cannon, Wayne State University Hairong Li, Michigan State University ABSTRACT This paper describes a computer-based learning system, designed to teach media planning. 230 Developments in Business Simulation and Experiential Learning, Volume 25, 1998	cache/absel-1053.pdf	txt/absel-1053.txt