id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1153	Cannon, Hugh M.; Leckenby, John D.; Abernethy, Avery M.	Modeling Advertising Effectiveness	1996	7	.pdf	application/pdf	4862	208	45	To weight these by exposure values is a simple spreadsheet exercise. Step 2: Estimating Vehicle Exposure Values There are a number of different ways exposure values might be expressed.	cache/absel-1153.pdf	txt/absel-1153.txt