id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1193	Schibrowsky, John A.; Peltier, James W.; Collins, Robert H.	Bootstrap Benefit Segmentation: Finally a Way to Teach Benefit Segmentation without Primary Data or Those Fancy Statistical Methods	1996	2	.pdf	application/pdf	2125	108	44	FINALLY, A WAY TO TEACH BENEFIT SEGMENTATION WITHOUT PRIMARY DATA OR THOSE FANCY STATISTICAL METHODS John A. Schibrowsky, University of Nevada-Las Vegas James W. Peltier, University of Wisconsin-Whitewater Robert H. Collins, University of Nevada-Las Vegas ABSTRACT This article introduces an experiential learning activity designed to provide business students with an understanding of benefit segmentation, product positioning and target markets. While qualifying benefits are requirements needed to become a viable alternative in the product class, determining benefits are the focus for benefit segmentation, since they constitute the brands selected by consumers.	cache/absel-1193.pdf	txt/absel-1193.txt