id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1294	Cannon, Hugh M.; McGowan, Laura C.; Yoon, Sung-Joon	Incorporating Advertising Strategy into Computer-Based Business Simulations: A Validation Study	2014	6	.pdf	application/pdf	4495	230	47	INCORPORATING ADVERTISING STRATEGY INTO COMPUTER-BASED BUSINESS SIMULATIONS: A VALIDATION STUDY Developments In Business Simulation & Experiential Exercises, Volume 21, 1994 57 INCORPORATING ADVERTISING STRATEGY INTO COMPUTER-BASED BUSINESS SIMULATIONS: A VALIDATION STUDY Hugh M. Cannon, Wayne State University Laura McGowan, Wayne State University Sung-Joon Yoon, Wayne State University ABSTRACT A paper presented at the 1993 ABSEL national conference suggested a method for incorporating advertising creative strategy into a computer-based business simulation game. INTRODUCTION In a 1993 ABSEL paper, Cannon (1993) suggested that business simulation games might include a module for addressing advertising creative strategy decisions.	cache/absel-1294.pdf	txt/absel-1294.txt