id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1309	Gentry, James W.; Macintosh, Gerrard; Stoltman, Jeffrey J.; Wilson, Keith	Implications of the Trend toward Relationship Marketing for Experiential Learning	2014	4	.pdf	application/pdf	4509	183	36	A game such as the Market Place offers an environment for such opportunistic behavior to take place and for its implications for marketing relationships to be discussed systematically. Building on work of Arndt (1979, 1983) and Webster (1992), we agree that Marketing students need a broader framework than that provided by current curriculum standards.	cache/absel-1309.pdf	txt/absel-1309.txt