id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1319	Sauaia, Antonio Carlos Aidar	Implementing Marketing Policies through a Business Management Simulation	2014	2	.pdf	application/pdf	2502	91	33	The Way We Were and Need to Be The Intellectual Structure of ABSEL: A Bibliometeic Study of Author Cocitatons Over Time Activity-Driven Time in Computerized Gaming Simulations An Assessment Framework for Determing the Effectiveness of Total Enterprise Simulations Attributes of Learning Organizations: Simulating the Relationships Business Policy/Strategy Case Extension using Pro-Forma Planning: A Computer Based Model Complexity: Is it really that Simple? A Random-Strategy Criterion for Validity of Simulation Game Participation Enhancing a Computer Simulation with a Structured Reporting Environment Experiencing a Foreign Culture: A Cross-Cultural Simulation Group Cognitive Style and Computerphobia in Functional Business Simulations Human Issues in Technology Implementation Management Simulator Incorporating Advertising Strategy into Computer-Based Business Simulations: A Validation Study Increasing the Effectiveness of Performance Evaluation Through the Design and Development of Realistic Finance Algorithms The Packer-Feeder Game: A Commodity Market Simulator Relationships Between R&D and Profitability: An Exploratory Comparison of Two Business Simulations with Two Real-World, Technology Intensive Industries Simulation of the Predictive Value of Mammography Simulation Performance and Learning Revisited Strange Bedfellows: Competency Models and ACBSP Accreditation Standards Using a Business Simulation to Study the Determinants of Ethical Behavior What Simulation Users Think Players Should be Learning from the Simulations ADA and its Implications for Experiential Training Boss/ Subordinate Perceptions of Instrumental and Supportive Leadership Behaviors in Relation to Myers-Briggs Thinking Type Cluster Analyses of American Universities' Business Core Curricula Structures Utilized to Satisfy Fifteen Curriculum Areas Cooperative Learning or Learning to Cooperate Experiential Learning: IMPLEMENTING MARKETING POLICIES THROUGH A BUSINESS MANAGEMENT SIMULATION Developments In Business Simulation & Experiential Exercises, Volume 21, 1994 161 IMPLEMENTING MARKETING POLICIES THROUGH A BUSINESS MANAGEMENT SIMULATION Antonio Carlos Aidar Sauaia, University of Sao Paulo, Brazil ABSTRACT THE OBJECTIVE OF THIS PAPER IS TO ANALYZE WAYS OF USING BUSINESS GAMES FOR PREVENTING RISKS IN MANAGERIAL DEVELOPMENT, HELPING COMPANIES TO IMPLEMENT NEW SETS OF MARKETING POLICIES, AND REDUCING INCERTAINTIES TOWARD THE MARKET.	cache/absel-1319.pdf	txt/absel-1319.txt