id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1321	Cannon, Hugh M.; Seamons, Brett L.	On the Validity of Using the Microsegmentation Principle in Media Simulations	2014	1	.pdf	application/pdf	1520	45	16	Media simulation can draw upon single-source data to develop an index of media efficiency consisting of the proportion of each media audience who are target market members Q.e. product users). Notwithstanding the prominent role played by the microsegmentation principle in media simulations, little published research has been done to assess its validity.	cache/absel-1321.pdf	txt/absel-1321.txt