id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1561	Cannon, Hugh M.	Incorporating Advertising Creative Strategy Into Computer-Based Business Simulations	1993	1	.pdf	application/pdf	1347	31	7	Practicing What Preach and Preaching for Practice Linking Students and Business Leaders Through Portfolios Debriefing International Experiential Learning Exercises: Road Signs for Effectiveness Sales Manager: A Simulation Modeling Interactive Effects in Mathematical Functions for Business Simulations: A Critique of Goosen's Interpolation Reducing the Complexity of Interactive Variable Modeling in Business Simulations Through Interpolation Antecedent Biases of Experiential Learners: Trainee Occupation and Subgroup Diversity Pax in Terra Sancta: Simulating the Middle East Peace Negotiations A Multiple Regression Case In Experiential Learning Changes in Ethnocentric/Geocentric Orientation by Business Students after Exposure to a One Summer Course in International Marketing's A Systematic Approach to the Development and Evaluation of Experiential Exercises Entrepreneurs Evaluate Experiential Education A Linear Programming Approach to Open System Total Enterprise Simulations Reflecting Leader Behavior from the Looking Glass, Inc. INCORPORATING ADVERTISING CREATIVE STRATEGY INTO COMPUTER-BASED BUSINESS SIMULATIONS Developments In Business Simulation & Experiential Exercises, Volume 20,1993 120 INCORPORATING ADVERTISING CREATIVE STRATEGY INTO COMPUTER-BASED BUSINESS SIMULATIONS Hugh M. Cannon, Wayne State University The effects of advertising creative strategy decisions are very difficult to capture in a quantifiable, and hence, programmable model.	cache/absel-1561.pdf	txt/absel-1561.txt