id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1565	Gandhi, Nimish	Cadplan: A Simulation for Comparative Advertising	1993	1	.pdf	application/pdf	2128	72	14	UNDERSTANDING COMPARATIVE ADVERTISING Prior to exploring how to determine an appropriate format of comparative advertising, it is necessary to understand the phenomenon of comparative advertising. A SIMULATION IN COMPARATIVE ADVERTISING A simulation in comparative advertising, called CADPLAN, currently under development, is designed for learning, practicing and testing comparative advertising concepts.	cache/absel-1565.pdf	txt/absel-1565.txt