id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1766	Faria, A. J.; Whiteley, T. Richard	An Empirical Evaluation of the Pedagogical Value of Playing a Simulation Game TN a Principles of Marketing Course	1990	5	.pdf	application/pdf	5130	174	37	AN EMPIRICAL EVALUATION OF THE PEDAGOGICAL VALUE OF PLAYING A SIMULATION GAME TN A PRINCIPLES OF MARKETING COURSE Developments In Business Simulation & Experiential Exercises, Volume 17, 1990 53 AN EMPIRICAL EVALUATION OF THE PEDAGOGICAL VALUE OF PLAYING A SIMULATION GAME TN A PRINCIPLES OF MARKETING COURSE A. J. Faria, University of Windsor T. Rick Whiteley, University of Windsor ABSTRACT The present study, using a controlled setting based on three game- status groups (2-member teams, single players, and nonplayers), sought to determine whether incorporating a business simulation game in a principles of marketing course improves the acquisition of marketing knowledge. Developments In Business Simulation & Experiential Exercises, Volume 17, 1990 54 Using a slightly different group-comparison approach, Whiteley and Faria (1989) found that playing a simulation game in an undergraduate, introductory marketing course is at least in one way better than not playing.	cache/absel-1766.pdf	txt/absel-1766.txt