id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1883	Timmerman, John E.; Greene, Robert C.	R Synthetic Experience as a Prime Ingredient in the Marketing Curriculum	1989	5	.pdf	application/pdf	4059	146	30	This paper address mechanisms for accomplishing the task of marketing education that emphasize the role of synthetic marketing experience. If raplexity is the reality of the marketing environment, then only realistic, high involvement, hands-on-like training will offer any real hope of preparing marketing students for the world they will soon enter.	cache/absel-1883.pdf	txt/absel-1883.txt