id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1937	Lambert, Nancy E.; Lambert, David R.	Advertising Response in the Gold and Pray Algorithm: A Critical Assessment	1988	4	.pdf	application/pdf	2469	97	32	FIGURE 1 Developments in Business Simulation & Experiential Exercises, Volume 15, 1988 189 The first two functions listed, are very similar In that both view advertising response as characterized by diminishing returns at high levels of expenditure, followed by a plateau. However, generalizing Ebbinghaus’ work (on the memorization of nonsense syllables) to advertising response functions requires a stretch of the imagination.	cache/absel-1937.pdf	txt/absel-1937.txt