id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1944	Fuller, Donald A.	Using Focus Groups to Teach Problem Definition in Basic Marketing Research	1988	4	.pdf	application/pdf	2592	76	30	USING FOCUS GROUPS TO TEACH PROBLEM DEFINITION IN BASIC MARKETING RESEARCH Developments in Business Simulation & Experiential Exercises, Volume 15, 1988 217 USING FOCUS GROUPS TO TEACH PROBLEM DEFINITION IN BASIC MARKETING RESEARCH Donald A. Fuller, University of Central Florida ABSTRACT The subject matter in the problem definition section of the basic marketing research course is difficult for students to grasp without hands-on experience. The participant must meet Developments in Business Simulation & Experiential Exercises, Volume 15, 1988 218 certain criteria (which depend on the study) but usual restrictions include avoiding immediate family members, fellow students, and faculty members.	cache/absel-1944.pdf	txt/absel-1944.txt