id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-1966	Cannon, Hugh M.	From Theory to Practice: A Model for Teaching Beginning Advertising	1987	5	.pdf	application/pdf	4115	263	50	According to the model, advertising strategy has four elements: 1. While advertising strategy addresses the mental changes we propose to stimulate through advertising, creative strategy addresses the persuasive techniques the advertising uses.	cache/absel-1966.pdf	txt/absel-1966.txt