id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2068	Dickinson, John R.	An Experiential Exercise in Bayesian Decision-Making	1986	5	.pdf	application/pdf	3936	199	41	However, Bayesian decision theory has application in any number of marketing areas and the appropriateness of the exercise is not limited to a marketing research context. [4] Boyd, Harper W., Jr., Ralph Westfall, and Stanley F. Stasch, Marketing Research--Text and Cases, Sixth Edition (Homewood, IL: Richard D. Irwin, Inc., 1985).	cache/absel-2068.pdf	txt/absel-2068.txt