id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2093	Cannon, Hugh M.; Cannon, James N.; Koksal, Ahmet; Johnson, Aaron	Customer Transaction Costs and Marketing Simulations: Modeling A New Relationship Marketing Approach	2014	11	.pdf	application/pdf	7373	322	39	The cost of overcoming the resistance can be conceptualized as transaction costs. This paper discusses how a simulation can incorporate the theory of transaction costs into a cost function and can use the concepts of marketing, and particularly relationship marketing, to reduce them.	cache/absel-2093.pdf	txt/absel-2093.txt