id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2118	Elenkov, Detelin	Experiential Exercise with Multinational Student Teams: Researching Together a Multinational Corporation and Developing Jointly a Strategic Marketing Plan for IT Using Blackboard	2014	2	.pdf	application/pdf	1154	45	33	INTRODUCTION Basic teaching methodologies in international marketing courses, where marketing strategy issues are typically covered, are still largely lecture and/or class discussion in format with students taking more passive roles (Clow and Wachter 1996). All of these considerations elevate the significance of experiential exercises in that they attempt to ease the difficulty of teaching marketing strategy through the use of concise, subject-specific, business situations.	cache/absel-2118.pdf	txt/absel-2118.txt