id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2165	Kagel, Richard	Using the Computer as a Planning Aid in an Applied Marketing Course	1985	4	.pdf	application/pdf	2788	133	50	An applied area that we teach is media planning and strategy. The computer, in media planning, has created a mini-Industry devoted to analyzing, restructuring and modeling the information provided by syndicated research companies.	cache/absel-2165.pdf	txt/absel-2165.txt