id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2206	Neidell, Lester; Wolfe, Joseph	A Comparative Evaluation of a Marketing Game	1984	3	.pdf	application/pdf	2272	104	35	A COMPARATIVE EVALUATION OF A MARKETING GAME Developments in Business Simulation & Experiential Learning, Volume 11, 1984 26 A COMPARATIVE EVALUATION OF A MARKETING GAME Lester Neidell, The University of Tulsa Joseph Wolfe, The University of Tulsa ABSTRACT A popular marketing game was evaluated within a controlled experimental design. An examination of extreme scores yielded the differences presented in Figure 1 DISCUSSION Developments in Business Simulation & Experiential Learning, Volume 11, 1984 27 This study has found that the marketing game studied increased knowledge levels but no more so than did the cases assigned to the comparative group.	cache/absel-2206.pdf	txt/absel-2206.txt