id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2232	Glisan, George B.; Hawes, Jon	Using Student Experiences as the Basis for a Consumer Behavior Learning Exercise	1984	3	.pdf	application/pdf	2427	121	39	USING STUDENT EXPERIENCES AS THE BASIS FOR A CONSUMER BEHAVIOR LEARNING EXERCISE Developments in Business Simulation & Experiential Learning, Volume 11, 1984 139 USING STUDENT EXPERIENCES AS THE BASIS FOR A CONSUMER BEHAVIOR LEARNING EXERCISE George B. Glisan, Illinois State University Jon Hawes, University of Akron ABSTRACT Unlike some courses taught in the business curriculum, students enter the consumer behavior course with an inherent head start on the subject matter. Developments in Business Simulation & Experiential Learning, Volume 11, 1984 140 Figure 2 CONSUMER BEHAVIOR EXERCISES #1 - #3 (Examples of Depth Questions) Exercise #1 - Social/Interpersonal Influences 1.	cache/absel-2232.pdf	txt/absel-2232.txt