id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2667	Burns, Alvin C.	The Extended Live Case Approach to Teaching Marketing Research	1978	5	.pdf	application/pdf	2297	108	39	The objectives of this approach to the teaching of marketing research survey methodology are envisioned by the author as follows: 1. Exploring Experiential Learning: Simulations and Experiential Exercises, Volume 5, 1978 246 OVERVIEW AND OBJECTIVES OF THE “LIVE CASE” IN MARKETING RESEARCH In a nutshell, the live case approach as applied by the author to his undergraduate marketing course involves the use of three- or four-person student teams who work for a business sponsor and execute a marketing research survey over the course.	cache/absel-2667.pdf	txt/absel-2667.txt