id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2668	Thistlethwaite, Paul C.; Zimmerly, Belle M.	Experiential Learning in Marketing: Student Consultants	1978	7	.pdf	application/pdf	2987	123	39	The field persons (marketing research students) were learning about research methodology and applying it to the study. The managers (consumer behavior students) were also responsible for meeting with the client (Continuing Education persons), defining the research problem, determining the kinds of data needed, learning data analysis techniques and, if time permitted, writing a research report and presenting it to the client.	cache/absel-2668.pdf	txt/absel-2668.txt