id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2711	Chen, Henry C. K.	A Non-Computerized Marketing Planning and Strategy Game	1977	9	.pdf	application/pdf	3152	142	44	A NON-COMPUTERIZED MARKETING PLANNING AND STRATEGY GAME New Horizons in Simulation Games and Experiential Learning, Volume 4, 1977 254 A NON-COMPUTERIZED MARKETING PLANNING AND STRATEGY GAME Henry C. K. Chen The University of West Florida INTRODUCTION Since the AMA game was first introduced in 1956, the increasing interest and use of marketing games as teaching instruments has been evidenced. However, due to the various environmental settings of different institutions of higher education, many small colleges are not endowed with the conditions which are necessary for the successful utilization of complex marketing games.	cache/absel-2711.pdf	txt/absel-2711.txt