id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2866	Keiser, Stephen K.	Marketing Interaction: A Marketing Management Game	1974	8	.pdf	application/pdf	2403	84	37	Although other benefits of gaming such as learning about the behavioral dimensions of team work, it is the viewpoint of the author that learning to apply concepts to all dimensions of marketing strategy in a dynamic environment should be the major goal of use of marketing management games. Major emphasis during the examination of marketing management games was on the decision variables included in the games.	cache/absel-2866.pdf	txt/absel-2866.txt