id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-2911	Palia, Aspy; De Ryck, Jan	Assessing Competitor Strategic Business Units with the Competitor Analysis Package	2022	17	.pdf	application/pdf	9361	485	46	ABSTRACT The Web-based Competitor Analysis Package enables competing participant teams to assess the strength of each element of the marketing mix for one or more strategic business units (SBUs) of one or more competitors during each decision period. This Excel-based Competitor Analysis Package automatically extracts relevant company performance and marketing mix data for each SBU of each competitor via external links from the Excel-version of the COMPETE simulation results generated from the original dos-text based COMPETE simulation results.	cache/absel-2911.pdf	txt/absel-2911.txt