id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-294	Goosen, Kenneth R.	The Effect of Advertising on Demand in Business Simulations	2014	16	.pdf	application/pdf	8427	412	60	The Effect of Advertising on Demand in Business Simulations 79 Developments in Business Simulations and Experiential Learning, Volume 37, 2010 THE EFFECT OF ADVERTISING ON DEMAND IN BUSINESS SIMULATIONS Kenneth R. Goosen University of Arkansas at Little Rock krgoosen@cei.net ABSTRACT Advertising in virtually all business enterprise simulations is an important marketing decision. EFFECT OF ADVERTISING ON DEMAND In economic textbooks, the subject of advertising is virtually non existent.	cache/absel-294.pdf	txt/absel-294.txt